2022 AMS: 46TH ACADEMY OF MARKETING SCIENCE ANNUAL CONFERENCE
PROGRAM

Days: Wednesday, May 25th Thursday, May 26th Friday, May 27th Saturday, May 28th

Wednesday, May 25th

View this program: with abstractssession overviewtalk overview

08:30-10:00 Session 1.1: AMS-AFM Session - Presentations from Grant Awardees
Chairs:
Barry J. Babin (University of Mississippi, United States)
Jean-Luc Herrmann (University of Lorraine, France)
Location: Bonsai I
08:30
Margot Racat (IDRAC Business School, France)
Mathieu Kacha (University of Lorraine, France)
Brad Carlson (Saint Louis University, United States)
Sonia Capelli (University of Lyon, France)
Leveraging Similarity and Congruency for Persuasive Sensory-Based Communication (abstract)
PRESENTER: Margot Racat
08:45
Amela Dizdarevic (Aston University, UK)
Alice Crepin (ESSCA School of Management, France)
The Effect of Immersive Technology on Second Chance Tourism - AFM/AMS Grant Winner (abstract)
PRESENTER: Amela Dizdarevic
09:00
Rae Yule Kim (Montclair State University, United States)
Nina Belei (Radboud University, Netherlands)
Rajiv Vaidyanathan (University of Minnesota, Duluth, United States)
Sandrine Heitz-Spahn (Université de Lorraine, France)
From Eerie to Aww: Embracing the Imperfect Side of Humans can Improve the Consumer-Robot Interaction (abstract)
PRESENTER: Rae Yule Kim
08:30-10:00 Session 1.2: Sales Management and Personal Selling I
Chair:
Kirby Shannahan (Memorial University of Newfoundland, Canada)
Location: Cottonwood I
08:30
Ashmita Lamichhane (Memorial University of Newfoundland, Canada)
Kirby Shannahan (Memorial University of Newfoundland, Canada)
Rachelle Shannahan (Memorial University of Newfoundland, Canada)
Perceived Quota Difficulty and its Relevance to Ethical Decision-Making and Sales Performance (abstract)
08:45
Rajeshwari Krishnamurthy (Great Lakes Institute of Management, India)
Sales Management Just Got Brighter and More Resilient during COVID (abstract)
09:00
Shuang Wu (Rowan University, United States)
Nina Krey (Rowan University, United States)
Ye Han (University of Wisconsin, La Crosse, United States)
Purchasing the Threat Away: Emotional Consumption and Behavioral Responses to an Ongoing Crisis (abstract)
PRESENTER: Shuang Wu
09:15
Blake Runnalls (University of Nebraska, Lincoln, United States)
Doug Hughes (University of South Florida, United States)
Pinar Kekec (University of Nebraska, Lincoln, United States)
The Impact of Salesperson Intentions on Sales Training Transfer (abstract)
PRESENTER: Doug Hughes
08:30-10:00 Session 1.3: Learning Materials and Student Outcomes
Chair:
Wendy Ritz (Florida State University, United States)
Location: Cottonwood II
08:30
Mark Peterson (University of Wyoming, United States)
Using Macromarketing to Teach Business Sustainability (abstract)
08:45
John Dickinson (University of Windsor, Canada)
A TaxI Analysis of a Retailing Management Multiple-Choice Question Bank (abstract)
09:00
Vita Kadile (University of Leeds, UK)
Nicky Kinsey (University of Leeds, UK)
The Role of Entrepreneurial Competencies in Enterprise and Marketing Pedagogy: Lessons from Business Start-Ups (abstract)
PRESENTER: Nicky Kinsey
08:30-10:00 Session 1.4: Branding and Advertising in the Global Market
Chair:
Francesca Bonetti (London College of Fashhion, UK)
Location: Ironwood I
08:30
Joao Oliveira (University of Essex, UK, UK)
Eleni Lioliou (Queen Mary University of London, UK)
John Cadogan (Loughborough Univeirsity, UK)
Business Ties, National Institutions, and Firm Performance: A Multilevel Investigation (abstract)
PRESENTER: Joao Oliveira
08:45
Meike Grimme (Baden-Wuerttemberg Cooperative State University Stuttgart, Germany)
Gabriel Yuras (Baden-Wuerttemberg Cooperative State University Stuttgart, Germany)
“Come to Us, We Have Scooters” – Electric Scooter Sharing and Closed-Campus Micromobility: An Empirical Study on Usage Patterns in Different Lockdown Scenarios (abstract)
PRESENTER: Meike Grimme
09:00
Abhishek Borah (Insead, France)
Francesca Bonetti (London College of Fashhion, UK)
Shahpar Abdollahi (London College of Fashion, UK)
Does Lego “Build” Reputation for Denmark? Consequences of Brand Performance on Country Brand Reputation (abstract)
09:15
Lixun Su (Eastern Kentucky University, United States)
Annie Cui (West Virginia University, United States)
Dan Zhao (Jilin Agricultural University, China)
Sheng Wei (Harbin University of Commerce, China)
Nurturing versus Natural Meanings of Colors (abstract)
PRESENTER: Lixun Su
08:30-10:00 Session 1.5: Conversational Agents
Chair:
Iryna Pentina (University of Toledo, United States)
Location: Ironwood II
08:30
Tianling Xie (University of Toledo, United States)
Benjamin George (University of Toledo, United States)
Iryna Pentina (University of Toledo, United States)
Emotional and Cognitive Trust in Social Conversational Agents (abstract)
PRESENTER: Iryna Pentina
08:45
Zhezhu Wen (Winona State University, United States)
Iryna Pentina (University of Toledo, United States)
Information Overload in Voice-Based Alexa Shopping: Does Customer Involvement Play a Role? (abstract)
PRESENTER: Iryna Pentina
09:00
Alex Mari (University of Zurich, Switzerland)
Andreina Mandelli (SDA Bocconi, Italy)
René Algesheimer (University of Zurich, Switzerland)
Shopping with Voice Assistants: How Empathy Affects Decision-Making Outcomes (abstract)
PRESENTER: Alex Mari
09:15
Hannah Marriott (Cardiff Metropolitan University, UK)
Valentina Pitardi (University of Surrey, UK)
“Hey Google, can I Text You?” Investigating AI Digital Assistants Modality to Serve Emerging Customer Needs (abstract)
PRESENTER: Hannah Marriott
08:30-10:00 Session 1.6: Designing Customer Journey
Chair:
Amanda Garrison (University of Wyoming, United States)
Location: Redwood I
08:30
Rocío Rodríguez (University of Murcia, Spain)
Nils Høgevold (Kristiania University College, Norway)
Göran Svensson (Kristiania University College, Norway)
Carmen Otero-Neira (University of Vigo, Spain)
Digitalization through Technology and Sales Performance: Extended Framework (abstract)
08:45
Amanda Garrison (University of Wyoming, United States)
Linda Price (University of Wyoming, United States)
The Service Provider Guided Consumer Milestone Journey (abstract)
PRESENTER: Amanda Garrison
09:00
Andrew Gallan (Florida Atlantic University, United States)
Rakesh Niraj (Case Western Reserve University, United States)
Cheryl Burke Jarvis (Florida Atlantic University, United States)
Disentangling Service Reliability from Service Excellence and Assessing their Impact on Likelihood to Recommend (abstract)
PRESENTER: Andrew Gallan
10:30-12:00 Session 2.1: Special Session: Scale Measurements Review 101: Understanding the Problematic Issues and Insights in Developing and Using Scale Measures in Academic Research
Chair:
David J. Ortinau (University of South Florida (USF) -Tampa, United States)
Location: Bonsai I
10:30
David J. Ortinau (University of South Florida, United States)
Barry J. Babin (University of Mississippi, United States)
John B. Ford (Old Dominion University, United States)
Nina Krey (Rowan University, United States)
David Locander (University of Tennessee at Chattanooga, United States)
Special Issue: Scale Measurements Review 101: Understanding the Problematic Issues and Insights in Developing and Using Scale Measures in Academic Research (abstract)
PRESENTER: Nina Krey
10:30-12:00 Session 2.2: Marketing Strategies in Emerging Markets
Chair:
Mona Sinha (Kennesaw State University, United States)
Location: Cottonwood I
10:30
Mirco Bolten (RWTH Aachen University, Germany)
I Got it from My Parents! How Entrepreneurs from Emerging Markets Become Innovators (abstract)
10:45
Yasmin Anwar (Universities of Canada in Egypt, Egypt)
Noha El-Bassiouny (German University in Egypt, Egypt)
Marketing and the Sustainable Development Goals: Case Studies from Egypt (abstract)
PRESENTER: Yasmin Anwar
11:00
Marcia Christina Ferreira (Brunel University London, UK)
Daiane Scaraboto (University of Melbourne, Australia)
Adriana Schneider Dallolio (Fundação Getúlio Vargas, Brazil)
Eliane Zamith Brito (Fundação Getúlio Vargas, Brazil)
Bernardo Figueiredo (RMIT University, Australia)
Disruptive Consumption Practices in Emerging Markets (abstract)
11:15
Christina Papadopoulou (University of Leeds, UK)
Magnus Hultman (Brock University, Canada)
Aristeidis Theotokis (University of Leeds, UK)
Pejvak Oghazi (Södertörn University, Sweden)
Managerial Perspectives on Export Pricing Adaptation Decisions: An Experimental Investigation (abstract)
10:30-12:00 Session 2.3: Effectiveness of Social Media Influencers
Chair:
Emna Cherif (IAE Clermont Auvergne, France)
Location: Cottonwood II
10:30
Mohammadali Koorank Beheshti (Old Dominion University, United States)
Mahesh Gopinath (Old Dominion University, United States)
Sama Ashouri (Old Dominion University, United States)
Saeed Zal (Old Dominion University, United States)
Can Polarization on Social Media Affect Influencer Effectiveness? Mediating Role of Motivated Reasoning (abstract)
10:45
Oula Bayarassou (SCBS, France)
Emna Cherif (IAE Clermont Auvergne, France)
Imene Becheur (Qatar University, Qatar)
Haithem Guizani (IEPG, France)
New Social Media Cinderella’s: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying Intentions (abstract)
PRESENTER: Emna Cherif
11:00
Jason Weismueller (University of Western Australia, Australia)
Paul Harrigan (University of Western Australia, Australia)
Richard L. Gruner (University of Western Australia, Australia)
The Impact of Influencer Video Characteristics on Electronic Word-of-Mouth (abstract)
11:15
Jeongmin Ham (University of Texas at Austin, United States)
Pratik Shah (University of Texas at Austin, United States)
Matthew Eastin (University of Texas at Austin, United States)
Do You Think I’m Real?: A Mixed Reality Approach to the Effects of the Virtual Influencer Engagement on Attitude and Brand Attachment (abstract)
PRESENTER: Jeongmin Ham
11:30
Emna Cherif (IAE Clermont-Auvergne CleRMa, France)
Oula Bayarassou (South Champagne Business School, France)
The Effect of Product and Brand Personalization of Online-Personalized Ads: An Eye-Tracking Study (abstract)
PRESENTER: Emna Cherif
10:30-12:00 Session 2.4: Consumer Decision Making in Green, Food, and Health Marketing
Chair:
Benjamin Österle (University of Twente, Netherlands)
Location: Ironwood I
10:30
Nico Heuvinck (IESEG School of Management, France)
Yi Li (Macquarie Business School, Australia)
Fast Meal = Fast Food Intuition: The Effect of Time Pressure on Food Choice (abstract)
PRESENTER: Nico Heuvinck
10:45
Joël Bree (ESSCA School of Management & IAE de Caen, France)
Coralie Damay (ISC Paris, France)
Mathilde Gollety (University of Paris II Pantheon Assas, France)
Nathalie Guichard (University of Paris Saclay, France)
Khaouli Jellouli (IAE de Caen, France)
What Advertising Levers can be Used to Encourage Children to Eat Insects? An Approach Based on Drawings (abstract)
PRESENTER: Khaouli Jellouli
11:00
Jana Maria Weinand (RWTH Aachen University, Germany)
The Impact of Carbon Footprint and Nutritional Information on the Perceived Quality of a Food Product (abstract)
11:15
Vanessa Reit (Baden-Wuerttemberg Cooperative State University Stuttgart, Germany)
Benjamin Österle (University of Twente, Netherlands)
Hit the Road: Micromobility Solutions from the User’s Perspective (abstract)
10:30-12:00 Session 2.5: Methodological Approaches
Chair:
Girish Punj (University of Connecticut, United States)
Location: Ironwood II
10:30
Pratyush Sharma (University of Alabama, United States)
Benjamin Liengaard (Aarhus University, Denmark)
Joseph Hair (University of South Alabama, United States)
Marko Sarstedt (Ludwig-Maximilians-University Munich, Germany)
Christian Ringle (Hamburg University of Technology, Germany)
Predictive Model Assessment in PLS-SEM: Extensions and Guidelines (abstract)
PRESENTER: Christian Ringle
10:45
Marko Sarstedt (Ludwig-Maximilians-University Munich, Germany)
Joseph Hair (University of South Alabama, United States)
Mandy Pick (Otto-von-Guericke-University Magdeburg, Germany)
Benjamin Liengaard (Aarhus University, Denmark)
Lăcrămioara Radomir (Babeș-Bolyai University, Romania)
Christian Ringle (Hamburg University of Technology, Germany)
Model Evaluation Practices in PLS-SEM: A Review of Recent Research and Best Practice Recommendations (abstract)
PRESENTER: Marko Sarstedt
10:30-12:00 Session 2.6: New Venture Performance
Chair:
Antonio Hyder (Hackers and Founders Research, United States)
Location: Redwood I
10:30
Stern Neill (California Polytechnic State University, United States)
Mark Bieraugel (California Polytechnic State University, United States)
Eureka Moments: A Study of Nascent Entrepreneur Idea Generation (abstract)
PRESENTER: Stern Neill
10:45
Nasser Alqahtani (King Fahd University of Petroleum & Minerals, Saudi Arabia)
Can Uslay (Rutgers University, United States)
Sengun Yeniyurt (Rutgers University, United States)
Market Orientation, Entrepreneurial Orientation, Entrepreneurial Marketing, and Firm Performance: A Comparative Analysis (abstract)
PRESENTER: Nasser Alqahtani
11:00
Joey Chung (TNL Media Group, Taiwan)
Antonio Hyder (Hackers and Founders Research, United States)
Quick Diversification: Deciding the Scaling Strategies of a Digital News Startup Using Marketing Science (abstract)
PRESENTER: Joey Chung
12:00-13:30 Lunch

On your own

13:30-15:00 Session 3.1: ADCCA I - AMS Review / Sheth Foundation Doctoral Competition for Conceptual Articles
Chair:
Hope Schau (University of Arizona, United States)
Location: Bonsai I
13:30
Dan Bradbury (Florida State University, United States)
Environmentally Friendly but Perceptually Futile? A Comprehensive Review of Green Initiatives and Customer Responses
13:30-15:00 Session 3.2: Social Media Influencer Characteristics
Chair:
Carmen Lopez (Southampton Business School, University of Southampton, UK)
Location: Cottonwood I
13:30
Farnoush Reshadi (Worcester Polytechnic Institute, United States)
Mehrnoosh Reshadi (Texas Tech University, United States)
Virtual Tipping: Giving Back to Social Media Influencers (abstract)
13:45
Yufei Huang (University of York, UK)
Fernando Fastoso (Pforzheim University, Germany)
Héctor González Jimenez (ESCP Business School, Spain)
Snehasish Banerjee (University of York, UK)
How are Peer Endorser Characteristics Related to Brand Selfie Attitude? (abstract)
PRESENTER: Yufei Huang
14:00
Carmen Lopez (University of Southampton, UK)
Ellis Chefor (Illinois State University, United States)
Barry J. Babin (University of Mississippi, United States)
Rethinking Authenticity: An Investigation of Virtual Influencers (abstract)
PRESENTER: Carmen Lopez
14:15
Cassie Ditt (McNeese State University, United States)
Julie Guidry Moulard (Louisiana Tech University, United States)
Kate Pounders (University of Texas at Austin, United States)
Louis J. Zmich (Louisiana Tech University, United States)
Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength (abstract)
13:30-15:00 Session 3.3: Corporate Social Responsibility
Chair:
Kyoungmi Kate Kim (University of Wisconsin Eau Claire, United States)
Location: Cottonwood II
13:30
Sven Engelhardt (RWTH Aachen University, Germany)
Shaped by the Media: How Internal and External CSR Information Sources Affect the Employees' CSR Awareness and Perceived CSR Performance (abstract)
13:45
Daewoung Choi (Louisiana State University, Shreveport, United States)
Hyunju Shin (Georgia Southern University, United States)
Kate Kyoungmi Kim (University of Wisconsin, Eau Claire, United States)
A CEO’s Childhood Experience of Natural Disaster and Corporate Social Responsibility (abstract)
14:00
Khaled Aboulnasr (Florida Gulf Coast University, United States)
Taehoon Park (Florida Gulf Coast University, United States)
Amro Maher (Florida Gulf Coast University, United States)
Corporate Social Responsibility and Consumer-Brand Relationships: The Role of Culture (abstract)
PRESENTER: Khaled Aboulnasr
13:30-15:00 Session 3.4: Advertising and IMC: Stern, Reviews, and More!
Chair:
Jose-Domingo Mora (University of Massachusetts Dartmouth, United States)
Location: Ironwood I
13:30
Jose-Domingo Mora (University of Massachusetts, Dartmouth, United States)
Grammar and Text Position as Drivers of Review Usefulness (abstract)
13:45
Bingqing Yin (California Polytechnic State University, United States)
Feature the Benefactor or the Victim? How Charity Advertisements with Different Protagonist Foci Affect Donation Behavior (abstract)
14:00
Jie Fowler (Valdosta State University, United States)
Arindam Das (Alliance University, India)
Aubrey Fowler (Valdosta State University, United States)
Barara Stern: Literary Theory and Criticism in Advertising and Consumer Research (abstract)
PRESENTER: Jie Fowler
14:15
Raeesah Chohan (University of Cape Town, South Africa)
Cai Mitsu Feng (Simon Fraser University, Canada)
Bilateral Opportunism in Agency-Client Relationships (abstract)
PRESENTER: Cai Mitsu Feng
13:30-15:00 Session 3.5: Special Session: Marketing Science at the Service of Innovative Startups and Vice Versa
Chair:
Antonio Hyder (Hackers and Founders Research, United States)
Location: Ironwood II
13:30
Antonio Hyder (Hackers and Founders Research, United States)
Special Session: Marketing Science at the Service of Innovative Startups and Vice Versa (abstract)
13:30-15:00 Session 3.6: Firm-Level Strategic Marketing Concerns
Chair:
Stacey-Ann Sharpe (California State University, Los Angeles, United States)
Location: Redwood I
13:30
Stacey-Ann Sharpe (California State University, Los Angeles, United States)
Exploring the Strategic Bond between Economic Geography and Firm-Level Advertising Spending (abstract)
13:45
Carole Charbonnel (Lyon University, France)
Value Co-Creation as a Marketing Practice: Performance and Firm-Level Antecedents (abstract)
14:00
Plavini Punyatoya (University of Nebraska, Lincoln, United States)
Amit Saini (University of Nebraska, Lincoln, United States)
Influence of Online Brand Community Management Capability on Firm Performance (abstract)
14:15
Kate Karniouchina (Lorry I. Lokey School of Business and Public Policy, United States)
William Moore (University of Utah, United States)
Can Uslay (Rutgers University, United States)
Steve Carson (University of Utah, United States)
Exploring Firm Heterogeneity in Category-Level Product Performance: The Case of Motion Pictures (abstract)
13:30-15:00 Session 3.7: Sharing Experiences with People and Things
Chair:
Nawar Chaker (Louisiana State University, United States)
Location: Redwood II
13:30
Anil Mathur (Hofstra University, United States)
Persuasion Using Video Narratives: Case of Engagement with Videos on YouTube about COVID-19 (abstract)
13:45
Luisa Thomas (RWTH Aachen University, Germany)
Virtual Try-Before-You-Buy: The Impact of Virtual Try-Ons on Consumer Purchases (abstract)
14:00
Caroline Ducarroz (Catholic University of Louvain, Belgium)
Pia A. Albinsson (Appalachian State University, United States)
The Show Must Go on: Young Consumers’ Virtual Live Music Event Experiences during COVID-19 (abstract)
PRESENTER: Pia A. Albinsson
14:15
Mignon Reyneke (University of Cape Town, South Africa)
Robertson Jeandri (Luleå University of Technology, Sweden)
Caitlin Ferreira (Luleå University of Technology, Sweden)
Anna Näppä (Luleå University of Technology, Sweden)
Whose Role is it Anyway? A Consideration of Responsibility in Digital Addiction (abstract)
PRESENTER: Mignon Reyneke
13:30-17:00 Session 3.8: Workshop: Teaching Digital Marketing
Chairs:
Kevin James (University of Texas at Tyler, United States)
Janna Parker (JAMES MADISON UNIVERSITY, United States)
Debra Zahay-Blatz (St. Edward's University, United States)
Location: Bonsai II
15:30-17:00 Session 4.1: Special Session: Marketing Research Impact and Relevance: Methods, Craft, and Frameworks
Chair:
Martin Key (university of colorado colorado springs, United States)
Location: Bonsai I
15:30
Martin Key (University of Colorado, Colorado Springs, United States)
Terry Clark (Southern Illinois University, Carbondale, United States)
O.C. Ferrell (Auburn University, United States)
Special Session: Marketing Research Impact and Relevance: Methods, Craft, and Frameworks (abstract)
PRESENTER: Martin Key
15:30-17:00 Session 4.2: Social Media Marketing Effectiveness and Outcomes
Chair:
Valeria Penttinen (Hanken School of Economics, Finland)
Location: Cottonwood I
15:30
Wenjin Huo (Greenwich University, UK)
Raffaele Filieri (Audencia Business School, France)
Social Media Influence on Customer’s Adoption of 5G Services: The Mediating Role of Customer-Based Brand Equity and Technology Adoption (abstract)
PRESENTER: Wenjin Huo
15:45
Valeria Penttinen (Hanken School of Economics, Finland)
Hi, I’m Taking over this Account! Leveraging Social Media Takeover in Fostering Parasocial Interaction with Brands (abstract)
16:00
Laura Lavertu (University of Edinburgh, UK)
Ben Marder (University of Edinburgh, UK)
Kirsten Cowan (University of Edinburgh, UK)
The Extended Arousing Effect or the Exciting Power of Social Media on Offline Consumption Behaviors (abstract)
PRESENTER: Laura Lavertu
16:15
Jacob Cho (Metropolitan State University of Denver, United States)
Social Media and Service Quality in Internet Retailing (abstract)
15:30-17:00 Session 4.3: Strategic Issues in Personal Selling and Sales Management
Chairs:
Dana Harrison (East Tennessee State University, United States)
Maria Rouziou (Wilfrid Laurier University, Canada)
Location: Cottonwood II
15:30
Hao Wang (University of South Florida, United States)
Doug Hughes (University of South Florida, United States)
How Successful Firms Manage the Power Between Sales and Marketing Functions (abstract)
PRESENTER: Doug Hughes
15:45
Mohammed Alzanbagi (Umm Alqura University, Saudi Arabia)
The Importance of Design Thinking for Salespeople in Cocreating Innovative Solutions with Business Customers (abstract)
16:00
Ali Anwar (Wilfrid Laurier University, Canada)
Maria Rouziou (HEC Montreal, Canada)
Nicole Coviello (Wilfrid Laurier University, Canada)
The Dynamic Relationship between Organizational Identification and the Social Capital Amongst Sales, Marketing, and R&D (abstract)
PRESENTER: Ali Anwar
16:15
Yukti Sharma (Goa Institute of Management, India)
Prakrit Silal (Indian Institute of Management, Calcutta, India)
Mapping Literature on Cause-Related Marketing Using Bibliometric and Thematic Analyses (abstract)
PRESENTER: Yukti Sharma
15:30-17:00 Session 4.4: Actions and Behavious in Leisure
Chair:
Anahit Armenakyan (Nipissing University, Canada)
Location: Ironwood I
15:30
Sergey Kazakov (National Research University Higher School of Economics, Russia)
Vera Butkouskaya (National Research University Higher School of Economics, Russia)
Daniil Muravskii (National Research University Higher School of Economics, Russia)
Natural Language Processing of Negative Reviews to Improve Service in Hospitality (abstract)
PRESENTER: Sergey Kazakov
15:45
Ana Costa (University of Minho, Portugal)
Cláudia Simões (University of Minho, Portugal)
Marcelo Perin (Fundação Getúlio Vargas, Brazil)
The Influence of Club Leadership in the Behavioral and Attitudes of Soccer Club Supporters (abstract)
PRESENTER: Cláudia Simões
16:00
Adam Adler (Nipissing University, Canada)
Natalya Brown (Nipissing University, Canada)
Anahit Armenakyan (Nipissing University, Canada)
Choral Music Making in Challenging Times (abstract)
16:15
Graeme McLean (University of Strathclyde, UK)
Mohammed Aldossary (King Faisal University, Saudi Arabia)
Digital Tourism Consumption: The Role of Virtual Reality (VR) Vacations on Consumers’ Psychological Wellbeing (abstract)
PRESENTER: Graeme McLean
16:30
Sari Silvanto (California State University Dominguez Hills, United States)
Jason Ryan (California State University, San Bernardino, United States)
Rethinking Destination Branding Frameworks for the Age of Digital Nomads and Telecommuters (abstract)
PRESENTER: Sari Silvanto
15:30-17:00 Session 4.5: Doctoral Colloquium
Chairs:
John B. Ford (Old Dominion University, United States)
Mathieu Kacha (University of Lorraine, France)
Location: Ironwood II
15:30
Nedjib Benleulmi (Léonard de Vinci Pôle Universitaire, France)
AI Capabilities and Organizational Performance: The Role of Institutional Pressures and AI Orientation Use and Climate (abstract)
15:45
Mikyoung Lim (University of South Florida, United States)
The Backfire Effects of Website Filtering Tools (abstract)
16:00
Melanie Moore Koskie (Louisiana Tech University, United States)
Brittany B. Beck (Louisiana Tech University, United States)
Louis J. Zmich (Louisiana Tech University, United States)
Breanne A. Mertz (Louisiana Tech University, United States)
Influencers' Use of Active vs. Passive Sponsored Content and the Impact on Consumer Perception (abstract)
16:15
Madiha Bendjaballah (CEREFIGE University of Lorraine, France)
New Forms of Connected Customers/Connected Salespersons Communication: Exploration of the Effects on Customer Experience (abstract)
15:30-17:00 Session 4.6: COVID, Consumers, and Consumption
Chair:
Gregory Kivenzor (University of Connecticut, United States)
Location: Redwood I
15:30
Rozbeh Madadi (Middle Georgia State University, United States)
Ivonne M. Torres (New Mexico State University, United States)
Reza Fazli-Salehi (St. Cloud State University, United States)
Miguel Ángel Zúñiga (Morgan State University, United States)
The Effect of Changing the Logo on Accepting Social Distancing Guidelines due to COVID-19 with Moderation Effect of Product Involvement (abstract)
PRESENTER: Rozbeh Madadi
15:45
Gregory Kivenzor (University of Connecticut, United States)
Jose Marcos Carvalho de Mesquita (University of Connecticut, United States)
Erik Kostelijk (Amsterdam University of Applied Sciences, Netherlands)
Elena Reutskaja (IESE Graduate School, University of Navarra, Spain)
Andriy Ivchenko (University Pompeu Fabra, Spain)
The Pandemic Crisis Effects on Subjective Well-Being and Consumer Behavior (abstract)
PRESENTER: Gregory Kivenzor
16:00
Yang He (Belmont University, United States)
COVID, Loneliness, and Consumer Need for Control (abstract)
Thursday, May 26th

View this program: with abstractssession overviewtalk overview

08:30-10:00 Session 5.1: Meet the Editors I

Jisu Huh, Journal of Advertising

John Ford, Journal of Advertising Research

Ajai Gaur, Journal of World Business

Varsha Jain, Journal of Consumer Behavior

Cleopatra Veloutsou, Journal of Product and Brand Management

Barbara Caemmerer, Recherche et Applications en Marketing (RAM)

Chair:
O.C. Ferrell (Auburn University, United States)
Location: Bonsai I
08:30-10:00 Session 5.2: Mary Kay Dissertation Proposal Competition
Chairs:
Victoria Bush (University of Mississippi, United States)
Joyce Zhou (University of Louisiana Monroe, United States)
Location: Cottonwood I
08:30
Alexander G. Fulmer (Yale University, United States)
Questioning the Intuitive Preference for Intentionality (abstract)
08:50
Ali Anwar (Wilfrid Laurier University, Canada)
Sales Enablement in Young Ventures: Essays on the Role of Resilience and Internal Social Capital in Coping with Adverse Disruptions (abstract)
09:10
Jen Riley (Kansas State University, United States)
Evaluating the Impact of Technology on Professional Sales: An Analysis of Social Selling Effectiveness (abstract)
08:30-10:00 Session 5.3: Special Session: Tackling the Academic Job Market: Advice from Search Committee Members
Chair:
Shuang Wu (Rowan University, United States)
Location: Cottonwood II
08:30
Nina Krey (Rowan University, United States)
Shuang Wu (Rowan University, United States)
Sabinah Wanjugu (University of Southern Indiana, United States)
Mona Sinha (Kennesaw State University, United States)
Weiling Zhuang (Eastern Kentucky University, United States)
Tackling the Academic Job Market: Advice from Search Committee Members (abstract)
PRESENTER: Shuang Wu
08:30-10:00 Session 5.4: Privacy and Personal Data
Chair:
Gregory Kivenzor (University of Connecticut, United States)
Location: Ironwood I
08:30
Gözde Erdogan (Universiidad de Deusto, Spain)
Melisa Mete (University of Reading, UK)
A Cross Cultural Study on Customers` Engagement on Value Co-Creation in Big Data Concept: The Moderating Effect of Privacy Concerns (abstract)
PRESENTER: Gözde Erdogan
08:45
Giovanni Visentin (ESCP Business School, France)
Fabrizio Zerbini (ESCP Business School, France)
Sandrine Macé (ESCP Business School, France)
Mining CEOs’ Big Five Personality Traits from Twitter (abstract)
09:00
Sigitas Urbonavicius (Vilnius University, Lithuania)
Mindaugas Degutis (Vilnius University, Lithuania)
Vaida Kaduskeviciute (Vilnius University, Lithuania)
Ignas Zimaitis (Vilnius University, Lithuania)
Vatroslav Skare (University of Zagreb, Croatia)
Three Steps towards the Deeper Insights into Willingness to Disclose Personal Data in Online Shopping (abstract)
08:30-10:00 Session 5.5: Customer Experience and Value Creation in Services
Chair:
Agnieszka Chwialkowska (University of West Georgia, United States)
Location: Ironwood II
08:30
Orsolya Sadik-Rozsnyai (ESSCA School of Management, France)
Barbara Caemmerer (ESSCA School of Management, France)
Laurent Bertrandias (Toulouse Business School, France)
Consumer Willingness to Invest Effort in Complex Technology-Based Self-Service (abstract)
08:45
Agnieszka Chwialkowska (University of West Georgia, United States)
Mario Glowik (Berlin School of Economics and Law, Germany)
Waheed Akbar Bhatti (Aalborg University, Denmark)
The Influence of Cultural Values on Value Co-Creation (abstract)
09:00
Raksmey Sann (Department of Tourism Innovation Management, Faculty of Business Administration and Accountancy, Khon Kaen University, Thailand)
Pei-Chun Lai (National Pingtung University of Science and Technology, Taiwan)
Development of a Measuring Scale in Higher Education Experience under Pandemic (abstract)
PRESENTER: Raksmey Sann
09:15
Sijun Wang (Loyola Marymount University, United States)
Liliana Bove (University of Melbourne, Australia)
Sharon E. Beatty (University of Alabama, United States)
Betsy Holloway (Samford University, United States)
Customer Motives and Influence Tactics in Special-Request Service Encounters (abstract)
PRESENTER: Sijun Wang
08:30-10:00 Session 5.6: Green Consumer Behavior I
Chair:
Carl Hieronymi (RWTH Aachen University, Germany)
Location: Redwood I
08:30
Selma Saracevic (WU Vienna, Austria)
Bodo B. Schlegelmilch (WU Vienna, Austria)
Tong Wu (Sun Yat-sen University, China)
The Role of Self-Construal Level in the Relationship Between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison (abstract)
PRESENTER: Selma Saracevic
08:45
Carl Hieronymi (RWTH Aachen University, Germany)
It isn’t My Fault: The Influence of External Environmental Locus of Control on the Willingness to Pay for Remanufactured Products (abstract)
09:00
Joyce De Temmerman (Ghent University, Belgium)
Nico Heuvinck (IESEG School of Management, Belgium)
Hendrik Slabbinck (Ghent University, Belgium)
Iris Vermeir (Ghent University, Belgium)
Recycled Plastic Packaging on the Upswing (abstract)
PRESENTER: Nico Heuvinck
10:30-12:00 Session 6.1: Meet the Editors II

John Hulland & Mark Houston, Journal of the Academy of Marketing Science

Steve Vargo, AMS Review

Tom Kramer, Journal of Consumer Psychology

Anne Roggeveen, Journal of Retailing

Alina Sorescu, International Journal of Research in Marketing

Chair:
O.C. Ferrell (Auburn University, United States)
Location: Bonsai I
10:30-12:00 Session 6.2: Mary Kay Dissertation Competition
Chairs:
Victoria Bush (University of Mississippi, United States)
Joyce Zhou (University of Louisiana Monroe, United States)
Location: Cottonwood I
10:30
Nicolas Padilla (London Business School, UK)
Essays on the Use of Probabilistic Machine Learning for Estimating Customer Preferences with Limited Information (abstract)
10:50
Ishita Chakraborty (University of Wisconsin, Madison, United States)
Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes (abstract)
10:30-12:00 Session 6.3: Advertising and IMC: Brands and Endorsers
Chair:
Subhadip Roy (Indian Institute of Management Ahmedabad, India)
Location: Cottonwood II
10:30
Subhadip Roy (Indian Institute of Management, Ahmedabad, India)
Astrid Keel (University of Laverne, United States)
Forgiving Celebrity Endorser Transgressions: A Cross-Cultural Perspective (abstract)
PRESENTER: Subhadip Roy
10:45
Nazuk Sharma (Fairfield University, United States)
Anand Kumar (University of South Florida, United States)
The Effect of Advertising a Product with its Reflection on Product Aesthetics (abstract)
PRESENTER: Nazuk Sharma
11:00
Nazuk Sharma (Fairfield University, United States)
Drop Shadows and Product Lightness Perceptions (abstract)
11:15
Verena Hofmann (University of Innsbruck, Austria)
Nicola Stokburger-Sauer (University of Innsbruck, Austria)
Do Sad-Looking Endorsers Indeed Work Better in Charity Advertising? The Relevance of Consumers’ Brand Awareness and Empathy (abstract)
10:30-12:00 Session 6.4: Digital Assistants
Chair:
Valentina Pitardi (University of Surrey, UK)
Location: Ironwood I
10:30
Valentina Pitardi (Surrey Business School, UK)
Hannah Marriott (Cardiff Metropolitan University, UK)
Graeme McLean (Strathclyde Business School, UK)
Text Me if You can! the Influence of Modality in Consumers Interactions with AI Digital Assistants (abstract)
10:45
Camilo Rojas-Contreras (Grenoble-Alpes University, Colombia)
Pierre Valette-Florence (IAE de Grenoble and CERAG, France)
Toward a Theoretical Model of Brand Chatbot Adoption, a Bibliometric and Machine Learning Perspective (abstract)
11:00
Ripinka Patil (Louisiana State University, United States)
Dan Rice (Louisiana State University, United States)
We all Make Mistakes, but We’re Not All Human… The Influence of Voice Assistant’s Mistake on Anthropomorphism (abstract)
PRESENTER: Ripinka Patil
11:15
Patricia Rossi (IESEG School of Management, France)
Alexandre Alles Rodrigues (IESEG School of Management, France)
Daniel Fernandes (Católica-Lisbon School of Business and Economics, Portugal)
Robots for Good: How Robo Advisors and Behavioral Finance Training Impact the Disposition Effect (abstract)
PRESENTER: Patricia Rossi
10:30-12:00 Session 6.5: Linking Marketing Education and Professional Practice
Chair:
Kevin McEvoy (University of Connecticut, United States)
Location: Ironwood II
10:30
Kevin McEvoy (University of Connecticut, United States)
An Innovation Creating a Bridge between Marketing Education and Professional Practice (abstract)
10:45
Christina O'Connor (University of Limerick, Ireland)
Gillian Moran (Maynooth University, Ireland)
Grace Carson (Queens University Belfast, UK)
The Role of Formative Experiential Learning in Addressing the Multifaceted Nature of Skills Required by Future Marketers (abstract)
11:00
Inci Toral (University of Birmingham, UK)
Sarah Montano (University of Birmingham, UK)
An Experiential Learning Framework for Retail: Creative Authentic Skill Development (abstract)
PRESENTER: Sarah Montano
11:15
Pui Ying Tong (Illinois State University, United States)
Chiharu Ishida (Illinois State University, United States)
Peter Kaufman (Illinois State University, United States)
Quantitative Anxiety and Insights for Preparing Students for Data-Driven Marketing Jobs (abstract)
PRESENTER: Chiharu Ishida
10:30-12:00 Session 6.6: Product Design, Sports, and Consumer Response
Chair:
Janina S. Kuhnle (University of Innsbruck - Department of Strategic Management, Marketing and Tourism, Austria)
Location: Redwood I
10:30
Janina S. Kuhnle (University of Innsbruck, Austria)
Nicola E. Stokburger-Sauer (University of Innsbruck, Austria)
Verena Hofmann (University of Innsbruck, Austria)
Heike Hebborn (University of Innsbruck, Austria)
Designed for Success: The Role of Long-Term User-Product Interaction for Product Design Success (abstract)
PRESENTER: Janina S. Kuhnle
10:45
Heike Hebborn (University of Innsbruck, Austria)
Janina Kuhnle (University of Innsbruck, Austria)
Nicola E. Stokburger-Sauer (University of Innsbruck, Austria)
Do You Feel Bored? The Role of Positive and Negative Emotions for Product Design Success (abstract)
PRESENTER: Heike Hebborn
11:00
Elke Cabooter (IESEG School of Management, France)
Bert Weijters (Ghent University, Belgium)
Luk Warlop (BI Norwegian Business School, Norway)
Towards a Better Understanding of Extreme Response Style: The Influence of Self-Regulatory Focus (abstract)
PRESENTER: Elke Cabooter
11:15
Reynald Brion (KEDGE Business School, France)
Renaud Lunardo (KEDGE Business School, France)
Jean-François Trinquecoste (Université de Bordeaux, France)
Is that a Sport?”: Conceptualization, Measurement and Consumer- and Brand-Related Outcomes of Perceived Sportivity (abstract)
PRESENTER: Reynald Brion
10:30-12:00 Session 6.7: Approaches on Entrepreneurial Marketing
Chair:
Nestor U. Salcedo (UAB | ESAN, Spain)
Location: Redwood II
10:30
Philippe Massiéra (ESG-UQAM, Canada)
The Contribution of Adaptive Marketing Capabilities on SME's Business Model Adaptation during the Pandemic Crisis (abstract)
10:45
Maximilian Schwing (University of Toulouse 1, France)
Marc Kuhn (Baden-Wuerttemberg Cooperative State University Stuttgart, Germany)
Lars Meyer-Waarden (University of Toulouse 1, France)
“Lime, Bird or Campus Drive? Where Institutions can be Ahead of Markets” an Empirical Study About Consumers’ Intention to Use Closed-Campus Micromobility (abstract)
11:00
Vera Butkouskaya (HSE Graduate School of Business, Russia)
Nestor U. Salcedo (UAB | ESAN, Spain)
The Role of Government Policy Communications (GPC) Quality and Consistency in Promoting Entrepreneurship: An Approach from Integrated Marketing Communication (abstract)
PRESENTER: Vera Butkouskaya
11:15
Björn Schäfer (WFI Ingolstadt School of Management, Germany)
Barbara Caemmerer (ESSCA School of Management, France)
Leonard Constantin Fuchs (WFI Ingolstadt School of Management, Germany)
Crisis Initiated Changes in the Business Model of Small and Medium Enterprises (abstract)
13:30-15:00 Session 7.1: Consumers, CSR, and Diversity
Chair:
Ryan Langan (University of San Francisco, United States)
Location: Bonsai I
13:30
Ryan Langan (University of San Francisco, United States)
Carlin Nguyen (California State University, Los Angeles, United States)
Bhavya Mohan (University of San Francisco, United States)
An Examination of CEO Pay Transparency on Consumers’ CSR Evaluations (abstract)
PRESENTER: Ryan Langan
13:45
Janis Crow (Kansas State University, United States)
Esther Swilley (Kansas State University, United States)
Marketer and Consumer Mismatch of STEM and Gender Based Toys (abstract)
PRESENTER: Janis Crow
14:00
Shirley Mai (East Carolina University, United States)
Brian Taillon (East Carolina University, United States)
Diana Haytko (East Carolina University, United States)
Brand Hate and Diversity (abstract)
PRESENTER: Brian Taillon
14:15
Naser Valaei (Liverpool John Moores University, UK)
Gregory Bressolles (KEDGE Business School, France)
Hamidreza Panjehfouladgaran (Liverpool John Moores University, UK)
Azar Shahgholian (Liverpool John Moores University, UK)
A Cross-Cultural Investigation on Second-Hand Online Shopping Behaviour (abstract)
13:30-15:00 Session 7.2: Brands and Perceptual Processes
Chair:
Annika Abell (University of Tennessee Knoxville, United States)
Location: Cottonwood I
13:30
Annika Abell (University of Tennessee, Knoxville, United States)
Leah Smith (University of Tennessee, United States)
Dipayan Biswas (University of South Florida, United States)
What’s in a “Happy” Meal? The Effect of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions (abstract)
PRESENTER: Annika Abell
13:45
Jennifer Barhorst (College of Charleston, United States)
Graeme McLean (University of Strathclyde, UK)
Nina Krey (Rowan University, United States)
Augmented Reality Experiences: Exploring the Sensory and Cognitive Aspects that Foster Loyalty (abstract)
14:00
Sabinah Wanjugu (University of Southern Indiana, United States)
Juliann Allen (Nichols State University, United States)
Amy Mings (University of Southern Indiana, United States)
I don’t like What I See: When User Generated Images (UGI) Distorts the Brand Image (abstract)
PRESENTER: Sabinah Wanjugu
14:15
Ebru Ulusoy (Farmingdale State College SUNY, United States)
Arne Baruca (Texas A&M University, San Antonio, United States)
Roberto Saldivar (University of the Incarnate Word, United States)
Love is all Around Us, Love is Global: It Turns out it’s not Expressed the Same for All Brands (abstract)
PRESENTER: Ebru Ulusoy
13:30-15:00 Session 7.3: Luxury Marketing in the Ever-Changing Time: Challenges and Opportunities
Chairs:
Steve Chen (Southampton University, United States)
Hongfei Liu (University of Southampton, UK)
Weisha Wang (Southampton University, UK)
Location: Cottonwood II
13:30
Jared Wong (Yale University, United States)
Glen Brodowsky (California State University, San Marcos, United States)
Foo Nin Ho (San Francisco State University, United States)
Race and Status Evaluations (abstract)
PRESENTER: Jared Wong
13:45
Tan Tran (ICD Business School, France)
Rania Serhal (ICD Business School, France)
Specialized Social Media and Luxury Brands (abstract)
PRESENTER: Tan Tran
14:00
Alex Yao Yao (San Diego State University, United States)
Ying Bao (University of Illinois, Urbana-Champaign, United States)
Gem or Lemon? Reducing Information Asymmetry in Secondhand Luxury Markets (abstract)
PRESENTER: Alex Yao Yao
14:15
Damini Goyal Gupta (MICA, Ahmedabad, India)
Varsha Jain (MICA, India, India)
Hyunju Shin (Georgia Southern University, United States)
Luxury Experience and Consumer Behavior: A Systematic Literature Review and Future Research Agenda (abstract)
13:30-15:00 Session 7.4: Managing Customer Engagement and Loyalty
Chair:
Mohammad Rahman (Shippensburg University, United States)
Location: Ironwood I
13:30
Elena Anastasiadou (Mälardalen University, Sweden)
Exploring Business Actor Engagement Dynamics (abstract)
13:45
Riley T. Krotz (Texas Tech University, United States)
Carl-Philip Ahlbom (University of Bath, UK)
Stephanie M. Noble (University of Tennessee, United States)
Dhruv Grewal (Babson College, United States)
Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Events (abstract)
PRESENTER: Riley T. Krotz
14:00
Mohammad Rahman (Shippensburg University of Pennsylvania, United States)
Philip Rosenberger III (University of Newcastle, Central Coast, Australia)
Mauro Oliveira (Centro Universitário da FEI, Brazil)
Sören Köcher (TU Dortmund University, Germany)
Jin Yun (Sungkyunkwan-ro, Jongno-gu, South Korea)
Keeping the Ball Rolling: Using the S-O-R Framework to Investigate the Determinants of Football Fan Loyalty (abstract)
PRESENTER: Mohammad Rahman
14:15
Haley Hardman (Mississippi State University, United States)
V. Myles Landers (Mississippi State University, United States)
Frank G. Adams (Mississippi State University, United States)
Paulo Gomes (Mississippi State University, United States)
Tip Framing and the Appropriate Context (abstract)
PRESENTER: Haley Hardman
13:30-15:00 Session 7.5: Brand Loyalty and Engagement
Chair:
Christo Bisschoff (North-West University, South Africa)
Location: Ironwood II
13:30
Christo Bisschoff (North-West University, South Africa)
Identifying Generic and Industry-Specific Antecedents to Measure Brand Loyalty (abstract)
13:45
Christopher Campagna (Georgia State University, United States)
Naveen Donthu (Georgia State University, United States)
Boonghee Yoo (Hofstra University, United States)
How Brand Authenticity Drives Brand Engagement (abstract)
14:00
Xinyu Dong (University of Glasgow, UK)
Cleopatra Veloutsou (University of Glasgow, UK)
Anna Morgan-Thomas (University of Glasgow, UK)
Negative Online Brand Engagement Scale Development Process (abstract)
PRESENTER: Xinyu Dong
14:15
Evmorfia Karampournioti (Leibniz University of Hannover, Germany)
Levke Walten (Leibniz University of Hannover, Germany)
Klaus-Peter Wiedmann (Leibniz University Hannover, Germany)
Steffen Schmidt (LINK Marketing Services AG, Switzerland)
Julia Asseburg (LINK Marketing Services AG, Switzerland)
Designing for User and Brand Experience: Implementing Parallax Scrolling in Online Shops to Explicitly and Implicitly Affect UX, Brand Sustainability and Behavioral Intentions (abstract)
PRESENTER: Levke Walten
13:30-17:00 Session 7.6: Workshop: Teaching Analytics
Chairs:
Haya Ajjan (Elon University, United States)
Dana Harrison (East Tennessee State University, United States)
Scott Ryan (Hanesbrands, Inc., United States)
Location: Bonsai II
15:30-17:00 Session 8.1: Theory Forum I
Chairs:
Melissa Archpru Akaka (Archpru Akaka, University of Denver, United States)
Stephen L. Vargo (University of Hawaii at Manoa, United States)
Heiko Wieland Wieland (California State University Monterey Bay, United States)
Location: Bonsai I
15:30
Melissa Archpru Akaka (University of Denver, United States)
Heiko Wieland (California State University Monterey Bay, United States)
Stephen L. Vargo (University of Hawaii at Manoa, United States)
Hope Schau (University of Arizona, United States)
Martin Key (University of Colorado, Colorado Springs, United States)
Marketing Impact through Market Theory (abstract)
PRESENTER: Stephen L. Vargo
15:30-17:00 Session 8.2: Advertising and IMC: All About Consumers
Chair:
Kirk Plangger (King's College London, UK)
Location: Cottonwood I
15:30
George Panton (King's College London, UK)
Zixuan Cheng (King's College London, UK)
Anouk de Regt (King's College London, UK)
Matteo Montecchi (King's College London, UK)
Kirk Plangger (King's College London, University of London, UK)
The Impact of Anthropomorphism on Consumer Satisfaction (abstract)
PRESENTER: Zixuan Cheng
15:45
Kyung-Ah Byun (University of Texas at Tyler, United States)
Junghwa Hong (University of Texas at Tyler, United States)
Kevin James (University of Texas at Tyler, United States)
When does a Goal-Appeal Match Affect Customer Satisfaction? Examining the Work and Play Context (abstract)
PRESENTER: Kevin James
16:00
Anouk de Regt (King's College London, UK)
Zixuan Cheng (King's College London, UK)
Rayan Fawaz (King's College London, UK)
Young People Under ‘Finfluence’, the Rise of Financial Influencers on Instagram (abstract)
PRESENTER: Anouk de Regt
16:15
Brittney C. Bauer (Loyola University, New Orleans, United States)
Clark Johnson (Pepperdine University, United States)
Competing Construals in Advertising: Consumer-Brand Relationships versus Temporal Effects (abstract)
15:30-17:00 Session 8.3: Omni-Channel Perplexities and Challenges
Chair:
Virginia Vannucci (University of Verona, Italy)
Location: Cottonwood II
15:30
Aikaterini Manthiou (NEOMA Business School, France)
Bruno Godey (NEOMA Business School, France)
Daniele Pederzoli (NEOMA Business School, France)
The Effect of Secondhand Extension on Online and Offline Traditional Retailing Environments (abstract)
15:45
Anna Claudia Pellicelli (University of Turin, Italy)
Carola Romana Garrone (University of Turin, Italy)
The Power of the Omnichannel Strategy and the Role of Marketing in this Challenge (abstract)
16:00
Marta Massi (Trent University, Canada)
Chiara Piancatelli (SDA Bocconi, Italy)
Andrea Vocino (Deakin University, Australia)
Authentic Omnichannel: Providing Consumers with a Seamless Brand Experience through Authenticity (abstract)
PRESENTER: Marta Massi
16:15
Gaetano Aiello (University of Florence, Italy)
Costanza Dasmi (University of Pisa, Italy)
Olga Nechaeva (University of Pisa, Italy)
Communication of Sustainability in Omnichannel Retailing as a Tool to Increase Brand Engagement (abstract)
PRESENTER: Gaetano Aiello
15:30-17:00 Session 8.4: Digital Marketing Strategy
Chair:
Christian Barney (Georgia Southern University, United States)
Location: Ironwood I
15:30
Christian Barney (Georgia Southern University, United States)
Michael Breazeale (Mississippi State University, United States)
Joel Collier (Mississippi State University, United States)
Once upon a Product: Storytelling with Online Product Descriptions (abstract)
PRESENTER: Christian Barney
15:45
Astrid Keel (University of La Verne, United States)
An Empirical Examination of Digital and Print Magazine Pricing (abstract)
16:00
Gabriele Pizzi (University of Bologna, Italy)
Virginia Vannucci (University of Bologna, Italy)
Valentina Mazzoli (University of Florence, Italy)
Raffaele Donvito (University of Florence, Italy)
I, Chatbot! The Impact of Anthropomorphism and Gaze Direction on Willingness to Disclose Personal Information and Behavioral Intentions (abstract)
16:15
Victoria Kramer (University of Muenster, Germany)
Manfred Krafft (University of Muenster, Germany)
Sundar Bharadwaj (University of Georgia, United States)
Stefan Worm (BI Oslo, Norway)
Enhancing Solution Effectiveness: The Role of Customer Adaptiveness (abstract)
PRESENTER: Victoria Kramer
15:30-17:00 Session 8.5: Sensory Influences on Perception and Consumption
Chair:
Patricia Rossi (IESEG, France)
Location: Ironwood II
15:30
Felipe Pantoja (IESEG School of Management, France)
Bruna Jochims (SKEMA Business School, France)
Scents, Shapes, and Sentiments (abstract)
PRESENTER: Felipe Pantoja
15:45
Courtney Szocs (Louisiana State University, United States)
Rajesh Bagchi (Virginia Tech, United States)
Dipayan Biswas (University of South Florida, United States)
Starting the Party Early: An Abstract on How Anticipating Indulgence Catalyzes Indulgent Behavior in the Present (abstract)
PRESENTER: Courtney Szocs
16:00
Bruna Jochims (SKEMA Business School, France)
Felipe Pantoja (IESEG School of Management, France)
Patricia Rossi (IESEG School of Management, France)
Dipayan Biswas (University of South Florida, United States)
Temperature Influences on Sexual Attractiveness: A not so Clear Connection (abstract)
PRESENTER: Bruna Jochims
15:30-17:00 Session 8.6: Brand Strategy
Chair:
Mark Cleveland (University of Western Ontario, Canada)
Location: Redwood I
15:30
Fabien Pecot (TBS Business School, Spain)
Damien Chaney (EM Normandie, France)
Renaud Lunardo (KEDGE Business School, France)
Does it Pay off to Disclose a Historical Transgression? (abstract)
PRESENTER: Renaud Lunardo
15:45
Obinna Obilo (Central Michigan University, United States)
Savannah Fullmer (Central Michigan University, United States)
Exploring Political Ethnocentrism (abstract)
PRESENTER: Obinna Obilo
16:00
Klaus-Peter Wiedmann (Leibniz University Hannover, Germany)
Walter von Mettenheim (Leibniz University Hannover, Germany)
Hate Speech and Bad Language: The Ugly Face of Social Influencers and its Impact on Brands (abstract)
16:15
Sergio Andrés Osuna Ramírez (Universidad EIA, Colombia)
Cleopatra Veloutsou (University of Glasgow, UK)
Anna Morgan-Thomas (University of Glasgow, UK)
Brand Polarization Scale Development (abstract)
17:05-18:05 Session 8SS: Looking Back and Looking Ahead: 50 Years of the Academy of Marketing Science
Chair:
David J. Ortinau (University of South Florida (USF) -Tampa, United States)
Location: Cottonwood I
17:05
Barry Babin (University of Mississippi, United States)
Julie Moulard (Louisiana Tech University, United States)
Jay Lindquist (Western Michigan University, United States)
A bridge to relevance: on the history of the Academy of Marketing Science (AMS) (abstract)
PRESENTER: Barry Babin
Friday, May 27th

View this program: with abstractssession overviewtalk overview

07:30-08:30 Doctoral Consortium Breakfast

*Only for registered participants of the Doctoral Consortium.*

Location: Portola Room
08:30-10:00 Session 9.1: Special Session: Creating Synergies
Chair:
Meng-Hsien Lin (California State University Monterey Bay, United States)
Location: Bonsai I
08:30
Meng-Hsien Lin (California State University, Monterey Bay, United States)
Samantha Cross (Iowa State University, United States)
Akon Ekpo (Loyola University, Chicago, United States)
Creating Synergies: Interviews as Connector, Corroborator and Complementor (abstract)
PRESENTER: Samantha Cross
08:50
Meng-Hsien Lin (California State University, Monterey Bay, United States)
Akshaya Vijayalakshmi (India Institute of Management, Ahmedabad, India)
Karla Corres (University of Massachusetts, Boston, United States)
Creating Synergies: The Role of Mother’s Autonomy and Use of Media on Children’s Education: A Multi-Method Study Conducted in India (abstract)
PRESENTER: Karla Corres
09:10
Samantha Cross (Iowa State University, United States)
Meng-Hsien Lin (California State University, Monterey Bay, United States)
Creating Synergies: Understanding the Impact of Olfactory Ability on Sensory Identity (abstract)
PRESENTER: Meng-Hsien Lin
09:30
Samantha Cross (Iowa State University, United States)
Akon Ekpo (Loyola University, Chicago, United States)
Creating Synergies: Discourses of Disability: A Synergistic Approach to Understanding Consumer Resiliency (abstract)
PRESENTER: Samantha Cross
08:30-10:00 Session 9.2: The Effects of COVID on Shopping
Chair:
Cordula Cerha (WU Wien, Austria)
Location: Cottonwood I
08:30
Cordula Cerha (WU Vienna, Austria)
Fabian Nindl (WU Vienna, Austria)
We are all in this Together! Instore-Interactions in a Shopping Environment Disrupted by COVID-19 (abstract)
PRESENTER: Cordula Cerha
08:45
Tai Anh Kieu (HCMC Open University, Viet Nam)
Online Shopping Adoption during the Covid-19 Pandemic: Construing Disconfirmation and Continuance Intention (abstract)
09:00
Satyam S (Indian Institute of Management, Ranchi, India)
Understanding Consumer Usage and Adoption of Mobile Services at the Bottom of the Pyramid (abstract)
08:30-10:00 Session 9.3: Social Marketing Concerns for Marketing Strategy
Chair:
George Deitz (University of Memphis, United States)
Location: Cottonwood II
08:30
Billur Akdeniz (University of New Hampshire, United States)
Debra Lee Surface (University of Massachusetts, Lowell, United States)
Berk Talay (University of Massachusetts, Lowell, United States)
The Relationship Between Eco-Labeling Claims and Abnormal Stock Returns to New Product Launches: Empirical Evidence from Food and Beverage Industries (abstract)
08:45
Muhammad M.H. Mollah (Saint Louis University, United States)
George D. Deitz (University of Memphis, United States)
Examining Spillover Effects of NHTSA Safety Investigation Announcements on Automotive Suppliers’ Shareholder Wealth (abstract)
09:00
Dario Miocevic (University of Split, Croatia)
Top Manager's Negative Emotions and SME's Marketing Retrenchment during Economic Crisis: The Moderating Role of Crisis Severity and Strategic Orientations (abstract)
08:30-10:00 Session 9.4: Customer Engagement
Chair:
Denise Pape (University of Goettingen, Germany)
Location: Ironwood I
08:30
Denise Pape (University of Goettingen, Germany)
Waldemar Toporowski (University of Goettingen, Germany)
Breaking the Barriers Between Online and Offline Retail: The Effect of in-Store Augmented Reality on Customers’ Patronage Intentions (abstract)
PRESENTER: Denise Pape
08:45
Quentin Sellier (UCLouvain, Belgium)
Ingrid Poncin (UCLouvain, Belgium)
Jean Vanderdonckt (UCLouvain, Belgium)
Using Gestural Interaction Technology to Improve the Consumer Experience (abstract)
PRESENTER: Quentin Sellier
09:00
Paul Hopkinson (Heriot-Watt University Dubai Campus, UAE)
Aishwarya Singhal (Heriot-Watt University Dubai Campus, UAE)
Rodrigo Perez Vega (Kent Business School, UAE)
Kathryn Waite (Herio-Watt University, UAE)
The Transformative Power of Artificial Intelligence for Managing Customer Relationships (abstract)
PRESENTER: Paul Hopkinson
09:15
Amrita Dey (University of Utah, United States)
Stephen J Carson (University of Utah, United States)
Differences in Online Review Content Between Old and New Products (abstract)
PRESENTER: Amrita Dey
08:30-10:00 Session 9.5: Innovative Learning Approaches in Challenging Times
Chair:
Suzanne Makarem (Virginia Commonwealth University, United States)
Location: Ironwood II
08:30
Emmanuel Mogaji (University of Greenwich, UK)
Varsha Jain (MICA, India, India)
Himani Sharma (MICA, India, India)
Anantha Babbili (Texas A&M University, Corpus Christi, United States)
Relationship Marketing in Higher Education in Uncertain Times: A Multi-Stakeholder Perspective (abstract)
PRESENTER: Varsha Jain
08:45
Suzanne Makarem (Virginia Commonwealth University, United States)
Mica Scalin (Another Limited Rebellion, United States)
Regular Creative Practice (abstract)
PRESENTER: Suzanne Makarem
09:00
Adam Mills (Loyola University New Orleans, United States)
Matthew Wilson (Central Michigan University, United States)
Karen Robson (University of Windsor, Canada)
Rethinking Online Marketing Education: Process as a Critical Strategic Consideration (abstract)
PRESENTER: Matthew Wilson
08:30-10:00 Session 9.6: Managing for Sustainability
Chair:
Mark Cleveland (University of Western Ontario, Canada)
Location: Redwood I
08:30
Parvinder Arora (MICA, Ahmedabad, India)
Sigma Soni (MICA, Ahmedabad, India)
Green Hotel Re-Patronage Intention: A BRT Perspective (abstract)
PRESENTER: Parvinder Arora
08:45
Siavash Rashidi-Sabet (Texas Tech University, United States)
Sreedhar Madhavaram (Texas Tech University, United States)
Strategic Marketing Solutions for the Climate Change Social Dilemma (abstract)
09:00
Bruna Jochims (SKEMA Business School, France)
Amanda Yamim (Grenoble École de Management, France)
Adilson Borges (NEOMA Business School, France)
Natural to Comply: How Plants in Servicescapes Encourage Compliance with Well-Being Recommendations (abstract)
PRESENTER: Bruna Jochims
09:15
Skyler Leonhardt (University of Wyoming, United States)
Consumer Wisdom and Sustainable Product Purchase Intentions (abstract)
08:30-09:00 Session DC 1: Doctoral Consortium 1

*Only for registered participants of the Doctoral Consortium.*

Location: Bonsai II
09:00-10:00 Session DC 2: Doctoral Consortium 2

*Only for registered participants of the Doctoral Consortium.*

Location: Bonsai II
10:30-12:00 Session 10.1: Special Session: Toward a Research Agenda for the Future of Direct Selling
Chair:
Robert Peterson (University of Texas - Austin, United States)
Location: Bonsai I
10:30
Robert Peterson (University of Texas at Austin, United States)
Kimberly Harris Bliton (Direct Selling Education Foundation, United States)
Gary Huggins (Direct Selling Education Foundation, United States)
Special Session: Toward a Research Agenda for the Future of Direct Selling (abstract)
PRESENTER: Gary Huggins
10:30-12:00 Session 10.2: Green and Sustainable Consumption of Food and Wine
Chair:
Benoit Lecat (California Polytechnic University, United States)
Location: Cottonwood I
10:30
Magali Trelohan (South Champagne Business School, France)
Jordy Stefan (Askoria, France)
The Attractiveness of Vegetarian Products to Men and Women: The Role of Gender and Type of Experience (abstract)
PRESENTER: Magali Trelohan
10:45
Sumayya Shaikh (Grenoble Ecole de Management, France)
Amanda Yamim (Grenoble Ecole de Management, France)
Carolina O.C. Werle (Grenoble Ecole de Management, France)
The ‘Vegetarian Protein = Less Nourishing’ Intuition: When the Choice of Vegetarian Protein Increases Calorie Consumption (abstract)
PRESENTER: Amanda Yamim
11:00
Apollo Demirel (Dominican University of California, United States)
Plant-Based Diet in Consumer Research (abstract)
10:30-12:00 Session 10.3: Pandemics and Natural Disasters
Chair:
Anna-Teresa Wanisch (University of Innsbruck, Austria)
Location: Cottonwood II
10:30
Qi Zhang (Old Dominion University, United States)
Junzhou Zhang (Montclair State University, United States)
Kayoung Park (Old Dominion University, United States)
Chuanyi Tang (Old Dominion University, United States)
WIC Online Ordering during the COVID-19 Pandemic: Evidence from an Oklahoma Grocery Store Chain (abstract)
PRESENTER: Junzhou Zhang
10:45
Bidisha Burman (University of the Pacific, United States)
Cecilia Ruvalcaba (University of the Pacific, United States)
The Time is Now! Capturing the Momentum of Consumers’ Attitudinal and Behavioral Change towards Environmental Sustainability due to the Pandemic (abstract)
11:00
Anna Teresa Wanisch (University of Innsbruck, Austria)
Heike Hebborn (University of Innsbruck, Austria)
Verena Hofmann (University of Innsbruck, Austria)
The COVID-19 Life Event and Individual Well-Being: Do Coping Behaviors Matter? (abstract)
11:15
Martha Troncoza (Kennesaw State University, United States)
Mona Sinha (Kennesaw State Unversity, United States)
Perry Parke (Kennesaw State Unversity, United States)
Candace McCain (Kennesaw State Unversity, United States)
Independent Restaurants’ Pandemic Survival Toolkit: Thriving on Community Resilience (abstract)
PRESENTER: Martha Troncoza
10:30-12:00 Session 10.4: Big Data, AI
Chairs:
Haya Ajjan (Elon University, United States)
Stella Tavallaei (Florida International University, United States)
Location: Ironwood I
10:30
Stella Tavallaei (Florida International University, United States)
Sounds like a Friend or an Expert? How Sound Symbolism Mitigates Resistance to Artificial Intelligence (abstract)
10:45
Maria Petrescu (Embry-Riddle Aeronautical University, United States)
Haya Ajjan (Elon University, United States)
Dana Harrison (East Tennessee State University, United States)
The Role of AI Agents in Spreading and Detecting Fake Online Reviews: A Systematic Review (abstract)
PRESENTER: Haya Ajjan
11:00
Stella Tavallaei (Florida International University, United States)
Early Adopters or Laggards: Political Ideology and Adoption of Artificial Intelligence (abstract)
11:15
Tofazzal Hossain (Florida International University, United States)
Jaehoon Lee (Florida International University, United States)
The Impact of Power Distance Beliefs on Resistance toward AI (vs. Human Service) Adoption (abstract)
PRESENTER: Tofazzal Hossain
10:30-12:00 Session 10.5: Sales Management and Personal Selling II
Chair:
Joel Le Bon (Johns Hopkins University, United States)
Location: Ironwood II
10:30
Silke Bambauer-Sachse (University of Fribourg, Switzerland)
Ashley Young (University of Fribourg, Switzerland)
Intention to Spread e-WOM about Dynamic Pricing for Goods and Services: The Roles of Feeling Exploited and Perceptions of Price Complexity (abstract)
PRESENTER: Ashley Young
10:45
Renaud Lunardo (KEDGE Business School, France)
Laurent Bompar (KEDGE Business School, France)
Camille Saintives (INSEEC Business School, France)
Funny, so Manipulative? Disentangling the Effects of Aggressive Humor Usage by Salespeople on Inferences of Manipulative Intent and Relational Outcomes (abstract)
11:00
Joel Le Bon (Johns Hopkins University, United States)
Phil Lurie (SAP, United States)
Michel Beaulieu (SEISMIC, Canada)
Steve Watt (SEISMIC, Canada)
Salespeople’s Earned Social Media and Enablement: Understanding and Enhancing the Salespeople’s Digital and Social Selling Influence (abstract)
PRESENTER: Joel Le Bon
10:30-12:00 Session 10.6: Robots and AI
Chair:
Maher Georges Elmashhara (Research Centre in Management and Economics (CEGE), Catolica Porto Business School, Catholic University of Portugal, Portugal)
Location: Redwood I
10:30
Nobuyuki Fukawa (Missouri University of Science and Technology, United States)
Naoto Onzo (Waseda University, Japan)
Value Creation and Disruptive Innovation by Robots (abstract)
PRESENTER: Nobuyuki Fukawa
10:45
Isha Kharub (Western Sydney University, Australia)
Michael Lwin (Western Sydney University, Australia)
Aila Khan (Western Sydney University, Australia)
Omar Mubin (Western Sydney University, Australia)
Conceptualising SERVBOT: A Service Quality Model for Humanoid Social Robots (abstract)
PRESENTER: Isha Kharub
11:00
Maher Georges Elmashhara (Catholic University of Portugal, Portugal)
Emotions Effect on Shopper Behavioral Responses in AI-Powered Retail Stores (abstract)
11:15
Yu-Shan Sandy Huang (Texas A&M University, Corpus Christi, United States)
Paula Dootson (Queensland University of Technology, Australia)
Chatbots and Service Failure: When does it Lead to Customer Aggression (abstract)
10:30-12:00 Session 10.7: Antecedents of Attitude and Choice
Chair:
Susanne Adler (Ludwig-Maximilians-University Munich, Germany)
Location: Redwood II
10:30
Susanne Adler (Ludwig-Maximilians-University Munich, Germany)
Martina Schöniger (Chemnitz University of Technology, Germany)
Marcel Lichters (Chemnitz University of Technology, Germany)
Marko Sarstedt (Ludwig-Maximilians-University Munich, Germany)
A Bibliometric Analysis of Context Effects and a Research Agenda (abstract)
PRESENTER: Susanne Adler
10:45
Frederik Ferié (University of Münster, Germany)
Nina Mack (University of Münster, Germany)
Can Identity Duels Improve Consumers’ Brand Attitude? (abstract)
PRESENTER: Frederik Ferié
11:00
Elke Cabooter (IESEG School of Management, France)
Anneleen Van Kerckhove (Ghent University, Belgium)
Mario Pandelaere (Virginia Tech, United States)
Elizabeth Cowley (University of Sydney, Australia)
Do You like This Paper? Would You Agree with “I like This Paper”? The Impact of Formulating Items as Questions Versus Statements on Evaluations (abstract)
PRESENTER: Elke Cabooter
10:30-12:00 Session DC 3: Doctoral Consortium 3

*Only for registered participants of the Doctoral Consortium.*

Location: Bonsai II
12:00-13:30 Lunch

On your own

13:00-14:00 Session DC 4: Doctoral Consortium 4

*Only for registered participants of the Doctoral Consortium.*

Location: Bonsai II
13:30-15:00 Session 11.1: Special Session: Marketing Research Automation and Robotization (M-RAR) – A Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
Chairs:
Evmorfia Karampournioti (Leibniz University of Hannover, Germany)
Steffen Schmidt (LINK Marketing Services AG, Switzerland)
Klaus-Peter Wiedmann (Leibniz University Hannover, Germany)
Location: Bonsai I
13:30
Klaus-Peter Wiedmann (Leibniz University Hannover, Germany)
Evmorfia Karampournioti (Leibniz University of Hannover, Germany)
Steffen Schmidt (Swiss LINK Marketing Services AG, Germany)
Thomas Fandrich (quantilope, United States)
Gesa Lischka (Kochstrasse Agentur fuer Marken, Germany)
Philipp Reiter (eye square GmbH, Germany)
Gerald-Alexander Beese (HDI, Germany)
Frank Buckler (Success Drivers / Neusrel, Germany)
Sascha Langner (University of Hannover, Germany)
Special Session: Marketing Research Automation and Robotization (M-RAR) – A Chance for Marketing Practice and a Risk for Marketing Science/Scientists? (abstract)
PRESENTER: Sascha Langner
13:30-15:00 Session 11.2: Advertising and IMC: Exploring Ad Effectiveness
Chair:
Vera Butkouskaya (National Research University Higher School of Economics, Graduate School of Business, Russia)
Location: Cottonwood I
13:30
Vera Butkouskaya (HSE Graduate School of Business, Russia)
Joan Llonch-Andreu (Universitat Autonoma de Barcelona, Spain)
María-Del-Carmen Alarcón-del-Amo (University of Murcia, Spain)
Variation of Customer Performance Influence on IMC Outcomes in Different Size Companies in Inter-Country Context (abstract)
PRESENTER: Vera Butkouskaya
13:45
Yuanyuan Zhu (University of Western Australia, Australia)
Paul Harrigan (University of Western Australia, Australia)
Kristof Coussement (IESEG School of Management, France)
Tina Tessitore (IESEG School of Management, France)
Explore Functional and Experiential Advertisement Construction from a Graphic Design Perspective (abstract)
PRESENTER: Yuanyuan Zhu
14:00
Minghui Ma (York College of Pennsylvania, United States)
Jian Huang (Towson University, United States)
Kyung-ah Byun (University of Texas at Tyler, United States)
Disentangling the Effect of Advertising on Online Reviews (abstract)
PRESENTER: Minghui Ma
13:30-15:00 Session 11.3: Emotional, Cognitive and Control Implications of Technology for Marketing
Chair:
Silke Bambauer-Sachse (University of Fribourg, Switzerland)
Location: Cottonwood II
13:30
Silke Bambauer-Sachse (University of Fribourg, Switzerland)
Sanja Maria Stuhldreier (University of Fribourg, Switzerland)
Effects of Complaint Management Strategies in Social Networks on Observers’ Emotional Attachment and Brand Commitment (abstract)
13:45
Sahar Karimi (University of Liverpool, UK)
Azar Shahgholian (Liverpool John Moores University, UK)
Arousal, Pleasure, and Sentiment a Case of Consumer Recommendation and Repurchase on Airbnb (abstract)
PRESENTER: Azar Shahgholian
14:00
Chin-Feng Lin (National Pingtung University, Taiwan)
Chi-Yun Wu (National Pingtung University, Taiwan)
Constructing Young People's Cognitive Hierarchies of APP Usage (abstract)
PRESENTER: Chin-Feng Lin
14:15
Julia Blose (College of Charleston, United States)
Henry Xie (College of Charleston, United States)
Robert Pitts (College of Charleston, United States)
The Effect of FOMO – in Relation to Involvement and Technology Usage (abstract)
PRESENTER: Henry Xie
13:30-15:00 Session 11.4: New Trends in Services Marketing
Chair:
Yu-Shan Sandy Huang (Texas A&M University - Corpus Christi, United States)
Location: Ironwood I
13:30
Summer Kim (University of Kansas, United States)
Jonathan Beck (University of Kansas, United States)
Alexander LaBrecque (University of New Hampshire, United States)
Slava Deniskin (University of Kansas, United States)
Fostering Customer Adoption of Curbside Pick-up Service (abstract)
PRESENTER: Jonathan Beck
13:45
Birgit Leisen Pollack (University of Wisconsin, Oshkosh, United States)
What Makes a Service Green? The Consumer’s Perspective (abstract)
14:00
Jagdish Sheth (Emory University, United States)
Varsha Jain (MICA, India)
Gourav Roy (MICA, India)
Amrita Chakraborty (MICA, India)
Discovering AI-Driven Services for Service Well Being: An Insider Perspective (abstract)
PRESENTER: Varsha Jain
13:30-15:00 Session 11.5: Strategic Issues in Business-to-Business Marketing
Chair:
Jen Riley (Kansas State University, United States)
Location: Ironwood II
13:30
Jen Riley (Kansas State University, United States)
Kate Nicewicz (Kennesaw State University, United States)
Is Relationship Marketing Still Relevant? A Concept Analysis (abstract)
PRESENTER: Jen Riley
13:45
Carolina Herrando Soria (University of Zaragoza, Spain)
Marc M. Kuhn (Baden-Wuerttemberg Cooperative State University Stuttgart, Germany)
Anne Köpsel (Baden-Wuerttemberg Cooperative State University Stuttgart, Germany)
Benjamin Österle (University of Twente, Netherlands)
“Business-to-Business-to-Brain?” A Structured Literature Review on Neuroscience in B2B-Marketing Using TCCM Analysis (abstract)
14:00
Thanh Hans Nguyen (Oklahoma State University, United States)
Justin Lawrence (Oklahoma State University, United States)
Andrew Crecelius (Iowa State University, United States)
Colleen Mcclure (Oklahoma State University, United States)
Lisa Scheer (University of Missouri, United States)
An Unacknowledged Beneficiary of a Firm’s Online Reviews: The Firm’s Supplier (abstract)
14:15
Ying Liao (East Carolina University, United States)
Shirley Mai (East Carolina University, United States)
Signaling Trust Using B2B Firm Indicators (abstract)
PRESENTER: Shirley Mai
13:30-15:00 Session 11.6: Word of Mouth, Community and Engagement
Chair:
Manuel Sotelo-Duarte (Tecnologico de Monterrey, Mexico)
Location: Redwood I
13:30
Katherine Lafreniere (University of Lethbridge, Canada)
Sarah Moore (University of Alberta, Canada)
Should Reviewers and Website Moderators Censor Swearwords in Reviews? (abstract)
13:45
Robin Roy (Indian Institute of Management, Jammu, India)
Ateeque Shaikh (Indian Institute of Management, Jammu, India)
How Consumers Process Online Reviews for Purchase Decision: A Grounded Theory Approach (abstract)
PRESENTER: Ateeque Shaikh
14:00
Jee Hyuk Wi (Wilfrid Laurier University, Canada)
Fang Wang (Wilfrid Laurier University, Canada)
Hae Joo Kim (Wilfrid Laurier University, Canada)
Effects of Uncertainty on Customer Engagement in Gamified Social Competition (abstract)
PRESENTER: Jee Hyuk Wi
14:15
Caitlin Ferreira (Luleå University of Technology, Sweden)
Jeandri Robertson (Luleå University of Technology, Sweden)
Raeesah Chohan (University of Cape Town, South Africa)
Christine Pitt (KTH Royal Institute of Technology, Sweden)
The Writing is on the Wall: Using Lexical Analyses to Predict Service Quality (abstract)
PRESENTER: Caitlin Ferreira
13:30-15:00 Session 11.7: Identities in the Marketplace and Marketing Actions
Chair:
Mark Cleveland (University of Western Ontario, Canada)
Location: Redwood II
13:30
Yuan Li (Georgia Southern University, United States)
Matthias Rüfenacht (Baloise Insurance, Switzerland)
Yinlong Zhang (University of Texas at San Antonio, United States)
Peter Maas (University of St. Gallen, Switzerland)
Exploring the Boundary Conditions of the Power Distance Belief on DIY Preference (abstract)
PRESENTER: Yuan Li
13:45
Mark Cleveland (University of Western Ontario, Canada)
Sam Ghebrai (University of Western Ontario, Canada)
Pankhuri Malik (University of Western Ontario, Canada)
Within and Between two Worlds: Mixed Ethnic Identity Scale Development and Nomological Validity (abstract)
PRESENTER: Mark Cleveland
14:00
Mcdowell Porter III (California State University, Fresno, United States)
Monique Bell (California State University, Fresno, United States)
Fernando Parra (California State University, Fresno, United States)
W. Keith Story (California State University, Fresno, United States)
More than the Bottom Line: Does Socioemotional Wealth Impact the Marketing of Ethnic Minority Family Businesses? (abstract)
14:15
Tana Cristina Licsandru (Queen Mary University of London, UK)
Charles Chi Cui (University of Westminster, UK)
Brand-Triggered Inclusion: A Theoretical Framework (abstract)
14:00-15:00 Session DC 5: Doctoral Consortium 5

*Only for registered participants of the Doctoral Consortium.*

Location: Bonsai II
15:30-17:00 Session 12.1: Special Session: Direct Selling: Facts and Fallacies
Chair:
Lou Pelton (University of North Texas, United States)
Location: Bonsai I
15:30
Lou Pelton (University of North Texas, United States)
Robert Peterson (University of Texas at Austin, United States)
Linda Golden (University of Texas at Austin, United States)
Chuck Ingene (Oklahoma University, United States)
Anne Coughlan (Northwestern University, United States)
Patrick Brockett (University of Texas at Austin, United States)
Special Session: Direct Selling: Facts and Fallacies (abstract)
PRESENTER: Anne Coughlan
15:30-17:00 Session 12.2: Role of Social Media in Marketing Communications
Chair:
Janna Parker (JAMES MADISON UNIVERSITY, United States)
Location: Cottonwood I
15:30
Xixi Li (Saint Louis University, United States)
Yunmei Kuang (Saint Louis University, United States)
MNEs’ CSR Communication Intensity in Host Countries through Social Media (abstract)
PRESENTER: Xixi Li
15:45
Neda Mossaei (California State University, Bakersfield, United States)
Janna Parker (James Madison University, United States)
Joseph F. Hair (University of South Alabama, United States)
Should Firms Encourage Employees to Engage in Work-Related Social Media Use? (abstract)
PRESENTER: Neda Mossaei
16:00
Tanapol Yoonaisil (King's College London, UK)
Ilia Protopapa (King's College London, UK)
Matteo Montecchi (King's College London, UK)
The Influencing Factors of Social Presence on Loyalty in Social Commerce: Mediating Role of Trust and Customer Satisfaction (abstract)
15:30-17:00 Session 12.3: Transformative Marketing and Social Dilemmas
Chair:
Marat Bakpayev (University of Minnesota, Duluth, United States)
Location: Cottonwood II
15:30
Aya Aboelenien (HEC Montreal, Canada)
Chau-Minh Nguyen (HEC Montreal, Canada)
Brands’ Response to Cancel Culture: Connecting Marketplace Actors (abstract)
PRESENTER: Chau-Minh Nguyen
15:45
Anna Margulis (Université du Québec en Outaouais, Canada)
Marat Bakpayev (University of Minnesota, Duluth, United States)
Interactive Marketing and Changing Landscape of Consumer-Firm Relations through Consumer Culture Theory Lens (abstract)
PRESENTER: Marat Bakpayev
16:00
Angeline Close Scheinbaum (Clemson University, United States)
Michael Giebelhausen (Clemson University, United States)
Laurel Steinfield (Bentley University, United States)
Susan Dobscha (Bentley University, United States)
A Model to Encourage a Transformative Orientation in Marketing (abstract)
15:30-17:00 Session 12.4: Technology Platforms and Their Users
Chair:
Doreen Shanahan (Pepperdine University, United States)
Location: Ironwood I
15:30
Qian Xiao (Eastern Kentucky University, United States)
Weiling Zhuang (Eastern Kentucky University, United States)
A Mediated Moderation Model of Perceived E-Commerce Platform Quality (abstract)
PRESENTER: Weiling Zhuang
15:45
Xiaofei Tang (Southwestern University of Finance and Economics, China)
Yong Eddie Luo (University of Kent, UK)
Pan Zhou (Beijing Institute of Technology, China)
Ben Lowe (University of Kent, UK)
A Consumer Based Typology of Lateral Exchange Markets (abstract)
PRESENTER: Ben Lowe
16:00
Doreen Shanahan (Pepperdine University, United States)
Cristel Russell (Pepperdine University, United States)
Nelson Granados (Pepperdine University, United States)
Extraversion, Technology Proclivity, and Participation in Technology-Mediated, Sharing Economy Markets (abstract)
PRESENTER: Doreen Shanahan
15:30-17:00 Session 12.5: Using Culture and Diversity Knowledge for Greater Inclusion and Health
Chair:
James Leonhardt (University of Nevada Reno, United States)
Location: Ironwood II
15:30
Timucin Ozcan (James Madison University, United States)
Michael Hair (Southern Illinois University, Edwardsville, United States)
Disproportional Evaluations of Female Brands (abstract)
PRESENTER: Timucin Ozcan
15:45
Joey Lam (Simon Fraser University, Canada)
To Demystify Discriminative Behaviors Against Outgroup Customers in Individualistic Culture: A Case Study (abstract)
16:00
James Leonhardt (University of Nevada, Reno, United States)
Cultural Diversity in Preventative Health Behavior (abstract)
16:15
Alexandra Krallman (University of North Carolina, Wilmington, United States)
Bertha Hidalgo (University of Alabama, Birmingham, United States)
Olivia Affuso (University of Alabama, Birmingham, United States)
Swipe up for Better Health (abstract)
15:30-16:30 Session DC 6: Doctoral Consortium 6

*Only for registered participants of the Doctoral Consortium.*

Location: Bonsai II
Saturday, May 28th

View this program: with abstractssession overviewtalk overview

07:30-08:30 Doctoral Consortium Breakfast

*Only for registered participants of the Doctoral Consortium.*

Location: Bonsai II & III
08:30-09:30 Session DC 7: Doctoral Consortium 7

*Only for registered participants of the Doctoral Consortium.*

Location: Bonsai I
09:45-10:30 Session DC 8: Doctoral Consortium 8

*Only for registered participants of the Doctoral Consortium.*

Location: Bonsai I
10:45-11:45 Session DC 9: Doctoral Consortium 9

*Only for registered participants of the Doctoral Consortium.*

Location: Bonsai I
11:45-12:00 Session DC 10: Doctoral Consortium 10

*Only for registered participants of the Doctoral Consortium.*

Location: Bonsai I