PROGRAM
Days: Wednesday, May 25th Thursday, May 26th Friday, May 27th Saturday, May 28th
Wednesday, May 25th
View this program: with abstractssession overviewtalk overview
08:00-17:00 Registration
Location: De Anza Foyer
08:30-10:00 Session 1.1: AMS-AFM Session - Presentations from Grant Awardees
Chairs:
Barry J. Babin (University of Mississippi, United States)
Jean-Luc Herrmann (University of Lorraine, France)
Jean-Luc Herrmann (University of Lorraine, France)
Location: Bonsai I
| 08:30 | Leveraging Similarity and Congruency for Persuasive Sensory-Based Communication (abstract) PRESENTER: Margot Racat |
| 08:45 | The Effect of Immersive Technology on Second Chance Tourism - AFM/AMS Grant Winner (abstract) PRESENTER: Amela Dizdarevic |
| 09:00 | From Eerie to Aww: Embracing the Imperfect Side of Humans can Improve the Consumer-Robot Interaction (abstract) PRESENTER: Rae Yule Kim |
08:30-10:00 Session 1.2: Sales Management and Personal Selling I
Chair:
Kirby Shannahan (Memorial University of Newfoundland, Canada)
Location: Cottonwood I
| 08:30 | Perceived Quota Difficulty and its Relevance to Ethical Decision-Making and Sales Performance (abstract) PRESENTER: Ashmita Lamichhane |
| 08:45 | Sales Management Just Got Brighter and More Resilient during COVID (abstract) |
| 09:00 | Purchasing the Threat Away: Emotional Consumption and Behavioral Responses to an Ongoing Crisis (abstract) PRESENTER: Shuang Wu |
| 09:15 | The Impact of Salesperson Intentions on Sales Training Transfer (abstract) PRESENTER: Doug Hughes |
08:30-10:00 Session 1.3: Learning Materials and Student Outcomes
Chair:
Wendy Ritz (Florida State University, United States)
Location: Cottonwood II
| 08:30 | Using Macromarketing to Teach Business Sustainability (abstract) |
| 08:45 | A TaxI Analysis of a Retailing Management Multiple-Choice Question Bank (abstract) |
| 09:00 | The Role of Entrepreneurial Competencies in Enterprise and Marketing Pedagogy: Lessons from Business Start-Ups (abstract) PRESENTER: Nicky Kinsey |
08:30-10:00 Session 1.4: Branding and Advertising in the Global Market
Chair:
Francesca Bonetti (London College of Fashhion, UK)
Location: Ironwood I
| 08:30 | Business Ties, National Institutions, and Firm Performance: A Multilevel Investigation (abstract) PRESENTER: Joao Oliveira |
| 08:45 | “Come to Us, We Have Scooters” – Electric Scooter Sharing and Closed-Campus Micromobility: An Empirical Study on Usage Patterns in Different Lockdown Scenarios (abstract) PRESENTER: Meike Grimme |
| 09:00 | Does Lego “Build” Reputation for Denmark? Consequences of Brand Performance on Country Brand Reputation (abstract) PRESENTER: Francesca Bonetti |
| 09:15 | Nurturing versus Natural Meanings of Colors (abstract) PRESENTER: Lixun Su |
08:30-10:00 Session 1.5: Conversational Agents
Chair:
Iryna Pentina (University of Toledo, United States)
Location: Ironwood II
| 08:30 | Emotional and Cognitive Trust in Social Conversational Agents (abstract) PRESENTER: Iryna Pentina |
| 08:45 | Information Overload in Voice-Based Alexa Shopping: Does Customer Involvement Play a Role? (abstract) PRESENTER: Iryna Pentina |
| 09:00 | Shopping with Voice Assistants: How Empathy Affects Decision-Making Outcomes (abstract) PRESENTER: Alex Mari |
| 09:15 | “Hey Google, can I Text You?” Investigating AI Digital Assistants Modality to Serve Emerging Customer Needs (abstract) PRESENTER: Hannah Marriott |
08:30-10:00 Session 1.6: Designing Customer Journey
Chair:
Amanda Garrison (University of Wyoming, United States)
Location: Redwood I
| 08:30 | Digitalization through Technology and Sales Performance: Extended Framework (abstract) PRESENTER: Rocío Rodríguez |
| 08:45 | The Service Provider Guided Consumer Milestone Journey (abstract) PRESENTER: Amanda Garrison |
| 09:00 | Disentangling Service Reliability from Service Excellence and Assessing their Impact on Likelihood to Recommend (abstract) PRESENTER: Andrew Gallan |
10:30-12:00 Session 2.1: Special Session: Scale Measurements Review 101: Understanding the Problematic Issues and Insights in Developing and Using Scale Measures in Academic Research
Chair:
David J. Ortinau (University of South Florida (USF) -Tampa, United States)
Location: Bonsai I
| 10:30 | Special Issue: Scale Measurements Review 101: Understanding the Problematic Issues and Insights in Developing and Using Scale Measures in Academic Research (abstract) PRESENTER: Nina Krey |
10:30-12:00 Session 2.2: Marketing Strategies in Emerging Markets
Chair:
Mona Sinha (Kennesaw State University, United States)
Location: Cottonwood I
| 10:30 | I Got it from My Parents! How Entrepreneurs from Emerging Markets Become Innovators (abstract) |
| 10:45 | Marketing and the Sustainable Development Goals: Case Studies from Egypt (abstract) PRESENTER: Yasmin Anwar |
| 11:00 | Disruptive Consumption Practices in Emerging Markets (abstract) PRESENTER: Marcia Christina Ferreira |
| 11:15 | Managerial Perspectives on Export Pricing Adaptation Decisions: An Experimental Investigation (abstract) PRESENTER: Christina Papadopoulou |
10:30-12:00 Session 2.3: Effectiveness of Social Media Influencers
Chair:
Emna Cherif (IAE Clermont Auvergne, France)
Location: Cottonwood II
| 10:30 | Can Polarization on Social Media Affect Influencer Effectiveness? Mediating Role of Motivated Reasoning (abstract) PRESENTER: Mohammadali Koorank Beheshti |
| 10:45 | New Social Media Cinderella’s: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying Intentions (abstract) PRESENTER: Emna Cherif |
| 11:00 | The Impact of Influencer Video Characteristics on Electronic Word-of-Mouth (abstract) PRESENTER: Jason Weismueller |
| 11:15 | Do You Think I’m Real?: A Mixed Reality Approach to the Effects of the Virtual Influencer Engagement on Attitude and Brand Attachment (abstract) PRESENTER: Jeongmin Ham |
| 11:30 | The Effect of Product and Brand Personalization of Online-Personalized Ads: An Eye-Tracking Study (abstract) PRESENTER: Emna Cherif |
10:30-12:00 Session 2.4: Consumer Decision Making in Green, Food, and Health Marketing
Chair:
Benjamin Österle (University of Twente, Netherlands)
Location: Ironwood I
| 10:30 | Fast Meal = Fast Food Intuition: The Effect of Time Pressure on Food Choice (abstract) PRESENTER: Nico Heuvinck |
| 10:45 | What Advertising Levers can be Used to Encourage Children to Eat Insects? An Approach Based on Drawings (abstract) PRESENTER: Khaouli Jellouli |
| 11:00 | The Impact of Carbon Footprint and Nutritional Information on the Perceived Quality of a Food Product (abstract) |
| 11:15 | Hit the Road: Micromobility Solutions from the User’s Perspective (abstract) PRESENTER: Benjamin Österle |
10:30-12:00 Session 2.5: Methodological Approaches
Chair:
Girish Punj (University of Connecticut, United States)
Location: Ironwood II
| 10:30 | Predictive Model Assessment in PLS-SEM: Extensions and Guidelines (abstract) PRESENTER: Christian Ringle |
| 10:45 | Model Evaluation Practices in PLS-SEM: A Review of Recent Research and Best Practice Recommendations (abstract) PRESENTER: Marko Sarstedt |
10:30-12:00 Session 2.6: New Venture Performance
Chair:
Antonio Hyder (Hackers and Founders Research, United States)
Location: Redwood I
| 10:30 | Eureka Moments: A Study of Nascent Entrepreneur Idea Generation (abstract) PRESENTER: Stern Neill |
| 10:45 | Market Orientation, Entrepreneurial Orientation, Entrepreneurial Marketing, and Firm Performance: A Comparative Analysis (abstract) PRESENTER: Nasser Alqahtani |
| 11:00 | Quick Diversification: Deciding the Scaling Strategies of a Digital News Startup Using Marketing Science (abstract) PRESENTER: Joey Chung |
12:00-13:30 Lunch
On your own
13:30-15:00 Session 3.1: ADCCA I - AMS Review / Sheth Foundation Doctoral Competition for Conceptual Articles
Chair:
Hope Schau (University of Arizona, United States)
Location: Bonsai I
| 13:30 | Environmentally Friendly but Perceptually Futile? A Comprehensive Review of Green Initiatives and Customer Responses |
13:30-15:00 Session 3.2: Social Media Influencer Characteristics
Chair:
Carmen Lopez (Southampton Business School, University of Southampton, UK)
Location: Cottonwood I
| 13:30 | Virtual Tipping: Giving Back to Social Media Influencers (abstract) PRESENTER: Mehrnoosh Reshadi |
| 13:45 | How are Peer Endorser Characteristics Related to Brand Selfie Attitude? (abstract) PRESENTER: Yufei Huang |
| 14:00 | Rethinking Authenticity: An Investigation of Virtual Influencers (abstract) PRESENTER: Carmen Lopez |
| 14:15 | Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength (abstract) PRESENTER: Julie Guidry Moulard |
13:30-15:00 Session 3.3: Corporate Social Responsibility
Chair:
Kyoungmi Kate Kim (University of Wisconsin Eau Claire, United States)
Location: Cottonwood II
| 13:30 | Shaped by the Media: How Internal and External CSR Information Sources Affect the Employees' CSR Awareness and Perceived CSR Performance (abstract) |
| 13:45 | A CEO’s Childhood Experience of Natural Disaster and Corporate Social Responsibility (abstract) PRESENTER: Kate Kyoungmi Kim |
| 14:00 | Corporate Social Responsibility and Consumer-Brand Relationships: The Role of Culture (abstract) PRESENTER: Khaled Aboulnasr |
13:30-15:00 Session 3.4: Advertising and IMC: Stern, Reviews, and More!
Chair:
Jose-Domingo Mora (University of Massachusetts Dartmouth, United States)
Location: Ironwood I
| 13:30 | Grammar and Text Position as Drivers of Review Usefulness (abstract) |
| 13:45 | Feature the Benefactor or the Victim? How Charity Advertisements with Different Protagonist Foci Affect Donation Behavior (abstract) |
| 14:00 | Barara Stern: Literary Theory and Criticism in Advertising and Consumer Research (abstract) PRESENTER: Jie Fowler |
| 14:15 | Bilateral Opportunism in Agency-Client Relationships (abstract) PRESENTER: Cai Mitsu Feng |
13:30-15:00 Session 3.5: Special Session: Marketing Science at the Service of Innovative Startups and Vice Versa
Chair:
Antonio Hyder (Hackers and Founders Research, United States)
Location: Ironwood II
| 13:30 | Special Session: Marketing Science at the Service of Innovative Startups and Vice Versa (abstract) |
13:30-15:00 Session 3.6: Firm-Level Strategic Marketing Concerns
Chair:
Stacey-Ann Sharpe (California State University, Los Angeles, United States)
Location: Redwood I
| 13:30 | Exploring the Strategic Bond between Economic Geography and Firm-Level Advertising Spending (abstract) |
| 13:45 | Value Co-Creation as a Marketing Practice: Performance and Firm-Level Antecedents (abstract)  |
| 14:00 | Influence of Online Brand Community Management Capability on Firm Performance (abstract) PRESENTER: Plavini Punyatoya |
| 14:15 | Exploring Firm Heterogeneity in Category-Level Product Performance: The Case of Motion Pictures (abstract) PRESENTER: Kate Karniouchina |
13:30-15:00 Session 3.7: Sharing Experiences with People and Things
Chair:
Nawar Chaker (Louisiana State University, United States)
Location: Redwood II
| 13:30 | Persuasion Using Video Narratives: Case of Engagement with Videos on YouTube about COVID-19 (abstract) |
| 13:45 | Virtual Try-Before-You-Buy: The Impact of Virtual Try-Ons on Consumer Purchases (abstract) |
| 14:00 | The Show Must Go on: Young Consumers’ Virtual Live Music Event Experiences during COVID-19 (abstract) PRESENTER: Pia A. Albinsson |
| 14:15 | Whose Role is it Anyway? A Consideration of Responsibility in Digital Addiction (abstract) PRESENTER: Mignon Reyneke |
13:30-17:00 Session 3.8: Workshop: Teaching Digital Marketing
Chairs:
Kevin James (University of Texas at Tyler, United States)
Janna Parker (JAMES MADISON UNIVERSITY, United States)
Debra Zahay-Blatz (St. Edward's University, United States)
Janna Parker (JAMES MADISON UNIVERSITY, United States)
Debra Zahay-Blatz (St. Edward's University, United States)
Location: Bonsai II
15:30-17:00 Session 4.1: Special Session: Marketing Research Impact and Relevance: Methods, Craft, and Frameworks
Chair:
Martin Key (university of colorado colorado springs, United States)
Location: Bonsai I
| 15:30 | Special Session: Marketing Research Impact and Relevance: Methods, Craft, and Frameworks (abstract) PRESENTER: Martin Key |
15:30-17:00 Session 4.2: Social Media Marketing Effectiveness and Outcomes
Chair:
Valeria Penttinen (Hanken School of Economics, Finland)
Location: Cottonwood I
| 15:30 | Social Media Influence on Customer’s Adoption of 5G Services: The Mediating Role of Customer-Based Brand Equity and Technology Adoption (abstract) PRESENTER: Wenjin Huo |
| 15:45 | Hi, I’m Taking over this Account! Leveraging Social Media Takeover in Fostering Parasocial Interaction with Brands (abstract) |
| 16:00 | The Extended Arousing Effect or the Exciting Power of Social Media on Offline Consumption Behaviors (abstract) PRESENTER: Laura Lavertu |
| 16:15 | Social Media and Service Quality in Internet Retailing (abstract) |
15:30-17:00 Session 4.3: Strategic Issues in Personal Selling and Sales Management
Chairs:
Dana Harrison (East Tennessee State University, United States)
Maria Rouziou (Wilfrid Laurier University, Canada)
Maria Rouziou (Wilfrid Laurier University, Canada)
Location: Cottonwood II
| 15:30 | How Successful Firms Manage the Power Between Sales and Marketing Functions (abstract) PRESENTER: Doug Hughes |
| 15:45 | The Importance of Design Thinking for Salespeople in Cocreating Innovative Solutions with Business Customers (abstract) |
| 16:00 | The Dynamic Relationship between Organizational Identification and the Social Capital Amongst Sales, Marketing, and R&D (abstract) PRESENTER: Ali Anwar |
| 16:15 | Mapping Literature on Cause-Related Marketing Using Bibliometric and Thematic Analyses (abstract) PRESENTER: Yukti Sharma |
15:30-17:00 Session 4.4: Actions and Behavious in Leisure
Chair:
Anahit Armenakyan (Nipissing University, Canada)
Location: Ironwood I
| 15:30 | Natural Language Processing of Negative Reviews to Improve Service in Hospitality (abstract) PRESENTER: Sergey Kazakov |
| 15:45 | The Influence of Club Leadership in the Behavioral and Attitudes of Soccer Club Supporters (abstract) PRESENTER: Cláudia Simões |
| 16:00 | Choral Music Making in Challenging Times (abstract) PRESENTER: Anahit Armenakyan |
| 16:15 | Digital Tourism Consumption: The Role of Virtual Reality (VR) Vacations on Consumers’ Psychological Wellbeing (abstract) PRESENTER: Graeme McLean |
| 16:30 | Rethinking Destination Branding Frameworks for the Age of Digital Nomads and Telecommuters (abstract) PRESENTER: Sari Silvanto |
15:30-17:00 Session 4.5: Doctoral Colloquium
Chairs:
Location: Ironwood II
| 15:30 | AI Capabilities and Organizational Performance: The Role of Institutional Pressures and AI Orientation Use and Climate (abstract) |
| 15:45 | The Backfire Effects of Website Filtering Tools (abstract) |
| 16:00 | Influencers' Use of Active vs. Passive Sponsored Content and the Impact on Consumer Perception (abstract) PRESENTER: Melanie Moore Koskie |
| 16:15 | New Forms of Connected Customers/Connected Salespersons Communication: Exploration of the Effects on Customer Experience (abstract) |
15:30-17:00 Session 4.6: COVID, Consumers, and Consumption
Chair:
Gregory Kivenzor (University of Connecticut, United States)
Location: Redwood I
| 15:30 | The Effect of Changing the Logo on Accepting Social Distancing Guidelines due to COVID-19 with Moderation Effect of Product Involvement (abstract) PRESENTER: Rozbeh Madadi |
| 15:45 | The Pandemic Crisis Effects on Subjective Well-Being and Consumer Behavior (abstract) PRESENTER: Gregory Kivenzor |
| 16:00 | COVID, Loneliness, and Consumer Need for Control (abstract) |
18:00-19:00 Welcome Reception
Location: Club Room
Thursday, May 26th
View this program: with abstractssession overviewtalk overview
08:00-17:00 Registration
Location: De Anza Foyer
08:30-10:00 Session 5.1: Meet the Editors I
Jisu Huh, Journal of Advertising
John Ford, Journal of Advertising Research
Ajai Gaur, Journal of World Business
Varsha Jain, Journal of Consumer Behavior
Cleopatra Veloutsou, Journal of Product and Brand Management
Barbara Caemmerer, Recherche et Applications en Marketing (RAM)
Chair:
O.C. Ferrell (Auburn University, United States)
Location: Bonsai I
08:30-10:00 Session 5.2: Mary Kay Dissertation Proposal Competition
Chairs:
Victoria Bush (University of Mississippi, United States)
Joyce Zhou (University of Louisiana Monroe, United States)
Joyce Zhou (University of Louisiana Monroe, United States)
Location: Cottonwood I
| 08:30 | Questioning the Intuitive Preference for Intentionality (abstract) |
| 08:50 | Sales Enablement in Young Ventures: Essays on the Role of Resilience and Internal Social Capital in Coping with Adverse Disruptions (abstract) |
| 09:10 | Evaluating the Impact of Technology on Professional Sales: An Analysis of Social Selling Effectiveness (abstract) |
08:30-10:00 Session 5.3: Special Session: Tackling the Academic Job Market: Advice from Search Committee Members
Chair:
Shuang Wu (Rowan University, United States)
Location: Cottonwood II
| 08:30 | Tackling the Academic Job Market: Advice from Search Committee Members (abstract) PRESENTER: Shuang Wu |
08:30-10:00 Session 5.4: Privacy and Personal Data
Chair:
Gregory Kivenzor (University of Connecticut, United States)
Location: Ironwood I
| 08:30 | A Cross Cultural Study on Customers` Engagement on Value Co-Creation in Big Data Concept: The Moderating Effect of Privacy Concerns (abstract) PRESENTER: Gözde Erdogan |
| 08:45 | Mining CEOs’ Big Five Personality Traits from Twitter (abstract) PRESENTER: Giovanni Visentin |
| 09:00 | Three Steps towards the Deeper Insights into Willingness to Disclose Personal Data in Online Shopping (abstract) PRESENTER: Sigitas Urbonavicius |
08:30-10:00 Session 5.5: Customer Experience and Value Creation in Services
Chair:
Agnieszka Chwialkowska (University of West Georgia, United States)
Location: Ironwood II
| 08:30 | Consumer Willingness to Invest Effort in Complex Technology-Based Self-Service (abstract) PRESENTER: Barbara Caemmerer |
| 08:45 | The Influence of Cultural Values on Value Co-Creation (abstract) PRESENTER: Agnieszka Chwialkowska |
| 09:00 | Development of a Measuring Scale in Higher Education Experience under Pandemic (abstract) PRESENTER: Raksmey Sann |
| 09:15 | Customer Motives and Influence Tactics in Special-Request Service Encounters (abstract) PRESENTER: Sijun Wang |
08:30-10:00 Session 5.6: Green Consumer Behavior I
Chair:
Carl Hieronymi (RWTH Aachen University, Germany)
Location: Redwood I
| 08:30 | The Role of Self-Construal Level in the Relationship Between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison (abstract) PRESENTER: Selma Saracevic |
| 08:45 | It isn’t My Fault: The Influence of External Environmental Locus of Control on the Willingness to Pay for Remanufactured Products (abstract) |
| 09:00 | Recycled Plastic Packaging on the Upswing (abstract) PRESENTER: Nico Heuvinck |
10:30-12:00 Session 6.1: Meet the Editors II
John Hulland & Mark Houston, Journal of the Academy of Marketing Science
Steve Vargo, AMS Review
Tom Kramer, Journal of Consumer Psychology
Anne Roggeveen, Journal of Retailing
Alina Sorescu, International Journal of Research in Marketing
Chair:
O.C. Ferrell (Auburn University, United States)
Location: Bonsai I
10:30-12:00 Session 6.2: Mary Kay Dissertation Competition
Chairs:
Victoria Bush (University of Mississippi, United States)
Joyce Zhou (University of Louisiana Monroe, United States)
Joyce Zhou (University of Louisiana Monroe, United States)
Location: Cottonwood I
| 10:30 | Essays on the Use of Probabilistic Machine Learning for Estimating Customer Preferences with Limited Information (abstract) |
| 10:50 | Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes (abstract) |
10:30-12:00 Session 6.3: Advertising and IMC: Brands and Endorsers
Chair:
Subhadip Roy (Indian Institute of Management Ahmedabad, India)
Location: Cottonwood II
| 10:30 | Forgiving Celebrity Endorser Transgressions: A Cross-Cultural Perspective (abstract) PRESENTER: Subhadip Roy |
| 10:45 | The Effect of Advertising a Product with its Reflection on Product Aesthetics (abstract) PRESENTER: Nazuk Sharma |
| 11:00 | Drop Shadows and Product Lightness Perceptions (abstract) |
| 11:15 | Do Sad-Looking Endorsers Indeed Work Better in Charity Advertising? The Relevance of Consumers’ Brand Awareness and Empathy (abstract) PRESENTER: Nicola Stokburger-Sauer |
10:30-12:00 Session 6.4: Digital Assistants
Chair:
Valentina Pitardi (University of Surrey, UK)
Location: Ironwood I
| 10:30 | Text Me if You can! the Influence of Modality in Consumers Interactions with AI Digital Assistants (abstract) PRESENTER: Valentina Pitardi |
| 10:45 | Toward a Theoretical Model of Brand Chatbot Adoption, a Bibliometric and Machine Learning Perspective (abstract) PRESENTER: Camilo Rojas-Contreras |
| 11:00 | We all Make Mistakes, but We’re Not All Human… The Influence of Voice Assistant’s Mistake on Anthropomorphism (abstract) PRESENTER: Ripinka Patil |
| 11:15 | Robots for Good: How Robo Advisors and Behavioral Finance Training Impact the Disposition Effect (abstract) PRESENTER: Patricia Rossi |
10:30-12:00 Session 6.5: Linking Marketing Education and Professional Practice
Chair:
Kevin McEvoy (University of Connecticut, United States)
Location: Ironwood II
| 10:30 | An Innovation Creating a Bridge between Marketing Education and Professional Practice (abstract) |
| 10:45 | The Role of Formative Experiential Learning in Addressing the Multifaceted Nature of Skills Required by Future Marketers (abstract) PRESENTER: Christina O'Connor |
| 11:00 | An Experiential Learning Framework for Retail: Creative Authentic Skill Development (abstract) PRESENTER: Sarah Montano |
| 11:15 | Quantitative Anxiety and Insights for Preparing Students for Data-Driven Marketing Jobs (abstract) PRESENTER: Chiharu Ishida |
10:30-12:00 Session 6.6: Product Design, Sports, and Consumer Response
Chair:
Janina S. Kuhnle (University of Innsbruck - Department of Strategic Management, Marketing and Tourism, Austria)
Location: Redwood I
| 10:30 | Designed for Success: The Role of Long-Term User-Product Interaction for Product Design Success (abstract) PRESENTER: Janina S. Kuhnle |
| 10:45 | Do You Feel Bored? The Role of Positive and Negative Emotions for Product Design Success (abstract) PRESENTER: Heike Hebborn |
| 11:00 | Towards a Better Understanding of Extreme Response Style: The Influence of Self-Regulatory Focus (abstract) PRESENTER: Elke Cabooter |
| 11:15 | Is that a Sport?”: Conceptualization, Measurement and Consumer- and Brand-Related Outcomes of Perceived Sportivity (abstract) PRESENTER: Reynald Brion |
10:30-12:00 Session 6.7: Approaches on Entrepreneurial Marketing
Chair:
Nestor U. Salcedo (UAB | ESAN, Spain)
Location: Redwood II
| 10:30 | The Contribution of Adaptive Marketing Capabilities on SME's Business Model Adaptation during the Pandemic Crisis (abstract) |
| 10:45 | “Lime, Bird or Campus Drive? Where Institutions can be Ahead of Markets” an Empirical Study About Consumers’ Intention to Use Closed-Campus Micromobility (abstract) PRESENTER: Maximilian Schwing |
| 11:00 | The Role of Government Policy Communications (GPC) Quality and Consistency in Promoting Entrepreneurship: An Approach from Integrated Marketing Communication (abstract) PRESENTER: Vera Butkouskaya |
| 11:15 | Crisis Initiated Changes in the Business Model of Small and Medium Enterprises (abstract) PRESENTER: Barbara Caemmerer |
13:30-15:00 Session 7.1: Consumers, CSR, and Diversity
Chair:
Ryan Langan (University of San Francisco, United States)
Location: Bonsai I
| 13:30 | An Examination of CEO Pay Transparency on Consumers’ CSR Evaluations (abstract) PRESENTER: Ryan Langan |
| 13:45 | Marketer and Consumer Mismatch of STEM and Gender Based Toys (abstract) PRESENTER: Janis Crow |
| 14:00 | Brand Hate and Diversity (abstract) PRESENTER: Brian Taillon |
| 14:15 | A Cross-Cultural Investigation on Second-Hand Online Shopping Behaviour (abstract) PRESENTER: Gregory Bressolles |
13:30-15:00 Session 7.2: Brands and Perceptual Processes
Chair:
Annika Abell (University of Tennessee Knoxville, United States)
Location: Cottonwood I
| 13:30 | What’s in a “Happy” Meal? The Effect of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions (abstract) PRESENTER: Annika Abell |
| 13:45 | Augmented Reality Experiences: Exploring the Sensory and Cognitive Aspects that Foster Loyalty (abstract) PRESENTER: Jennifer Barhorst |
| 14:00 | I don’t like What I See: When User Generated Images (UGI) Distorts the Brand Image (abstract) PRESENTER: Sabinah Wanjugu |
| 14:15 | Love is all Around Us, Love is Global: It Turns out it’s not Expressed the Same for All Brands (abstract) PRESENTER: Ebru Ulusoy |
13:30-15:00 Session 7.3: Luxury Marketing in the Ever-Changing Time: Challenges and Opportunities
Chairs:
Steve Chen (Southampton University, United States)
Hongfei Liu (University of Southampton, UK)
Weisha Wang (Southampton University, UK)
Hongfei Liu (University of Southampton, UK)
Weisha Wang (Southampton University, UK)
Location: Cottonwood II
| 13:30 | Race and Status Evaluations (abstract) PRESENTER: Jared Wong |
| 13:45 | Specialized Social Media and Luxury Brands (abstract) PRESENTER: Tan Tran |
| 14:00 | Gem or Lemon? Reducing Information Asymmetry in Secondhand Luxury Markets (abstract) PRESENTER: Alex Yao Yao |
| 14:15 | Luxury Experience and Consumer Behavior: A Systematic Literature Review and Future Research Agenda (abstract) PRESENTER: Damini Goyal Gupta |
13:30-15:00 Session 7.4: Managing Customer Engagement and Loyalty
Chair:
Mohammad Rahman (Shippensburg University, United States)
Location: Ironwood I
| 13:30 | Exploring Business Actor Engagement Dynamics (abstract) |
| 13:45 | Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Events (abstract) PRESENTER: Riley T. Krotz |
| 14:00 | Keeping the Ball Rolling: Using the S-O-R Framework to Investigate the Determinants of Football Fan Loyalty (abstract) PRESENTER: Mohammad Rahman |
| 14:15 | Tip Framing and the Appropriate Context (abstract) PRESENTER: Haley Hardman |
13:30-15:00 Session 7.5: Brand Loyalty and Engagement
Chair:
Christo Bisschoff (North-West University, South Africa)
Location: Ironwood II
| 13:30 | Identifying Generic and Industry-Specific Antecedents to Measure Brand Loyalty (abstract) |
| 13:45 | How Brand Authenticity Drives Brand Engagement (abstract) PRESENTER: Christopher Campagna |
| 14:00 | Negative Online Brand Engagement Scale Development Process (abstract) PRESENTER: Xinyu Dong |
| 14:15 | Designing for User and Brand Experience: Implementing Parallax Scrolling in Online Shops to Explicitly and Implicitly Affect UX, Brand Sustainability and Behavioral Intentions (abstract) PRESENTER: Levke Walten |
13:30-17:00 Session 7.6: Workshop: Teaching Analytics
Chairs:
Haya Ajjan (Elon University, United States)
Dana Harrison (East Tennessee State University, United States)
Scott Ryan (Hanesbrands, Inc., United States)
Dana Harrison (East Tennessee State University, United States)
Scott Ryan (Hanesbrands, Inc., United States)
Location: Bonsai II
15:30-17:00 Session 8.1: Theory Forum I
Chairs:
Melissa Archpru Akaka (Archpru Akaka, University of Denver, United States)
Stephen L. Vargo (University of Hawaii at Manoa, United States)
Heiko Wieland Wieland (California State University Monterey Bay, United States)
Stephen L. Vargo (University of Hawaii at Manoa, United States)
Heiko Wieland Wieland (California State University Monterey Bay, United States)
Location: Bonsai I
| 15:30 | Marketing Impact through Market Theory (abstract) PRESENTER: Stephen L. Vargo |
15:30-17:00 Session 8.2: Advertising and IMC: All About Consumers
Chair:
Kirk Plangger (King's College London, UK)
Location: Cottonwood I
| 15:30 | The Impact of Anthropomorphism on Consumer Satisfaction (abstract) PRESENTER: Zixuan Cheng |
| 15:45 | When does a Goal-Appeal Match Affect Customer Satisfaction? Examining the Work and Play Context (abstract) PRESENTER: Kevin James |
| 16:00 | Young People Under ‘Finfluence’, the Rise of Financial Influencers on Instagram (abstract) PRESENTER: Anouk de Regt |
| 16:15 | Competing Construals in Advertising: Consumer-Brand Relationships versus Temporal Effects (abstract) PRESENTER: Brittney C. Bauer |
15:30-17:00 Session 8.3: Omni-Channel Perplexities and Challenges
Chair:
Virginia Vannucci (University of Verona, Italy)
Location: Cottonwood II
| 15:30 | The Effect of Secondhand Extension on Online and Offline Traditional Retailing Environments (abstract) PRESENTER: Aikaterini Manthiou |
| 15:45 | The Power of the Omnichannel Strategy and the Role of Marketing in this Challenge (abstract) PRESENTER: Anna Claudia Pellicelli |
| 16:00 | Authentic Omnichannel: Providing Consumers with a Seamless Brand Experience through Authenticity (abstract) PRESENTER: Marta Massi |
| 16:15 | Communication of Sustainability in Omnichannel Retailing as a Tool to Increase Brand Engagement (abstract) PRESENTER: Gaetano Aiello |
15:30-17:00 Session 8.4: Digital Marketing Strategy
Chair:
Christian Barney (Georgia Southern University, United States)
Location: Ironwood I
| 15:30 | Once upon a Product: Storytelling with Online Product Descriptions (abstract) PRESENTER: Christian Barney |
| 15:45 | An Empirical Examination of Digital and Print Magazine Pricing (abstract) |
| 16:00 | I, Chatbot! The Impact of Anthropomorphism and Gaze Direction on Willingness to Disclose Personal Information and Behavioral Intentions (abstract) PRESENTER: Virginia Vannucci |
| 16:15 | Enhancing Solution Effectiveness: The Role of Customer Adaptiveness (abstract) PRESENTER: Victoria Kramer |
15:30-17:00 Session 8.5: Sensory Influences on Perception and Consumption
Chair:
Patricia Rossi (IESEG, France)
Location: Ironwood II
| 15:30 | Scents, Shapes, and Sentiments (abstract) PRESENTER: Felipe Pantoja |
| 15:45 | Starting the Party Early: An Abstract on How Anticipating Indulgence Catalyzes Indulgent Behavior in the Present (abstract) PRESENTER: Courtney Szocs |
| 16:00 | Temperature Influences on Sexual Attractiveness: A not so Clear Connection (abstract) PRESENTER: Bruna Jochims |
15:30-17:00 Session 8.6: Brand Strategy
Chair:
Mark Cleveland (University of Western Ontario, Canada)
Location: Redwood I
| 15:30 | Does it Pay off to Disclose a Historical Transgression? (abstract) PRESENTER: Renaud Lunardo |
| 15:45 | Exploring Political Ethnocentrism (abstract) PRESENTER: Obinna Obilo |
| 16:00 | Hate Speech and Bad Language: The Ugly Face of Social Influencers and its Impact on Brands (abstract) PRESENTER: Walter von Mettenheim |
| 16:15 | Brand Polarization Scale Development (abstract) PRESENTER: Sergio Andrés Osuna Ramírez |
17:05-18:05 Session 8SS: Looking Back and Looking Ahead: 50 Years of the Academy of Marketing Science
Chair:
David J. Ortinau (University of South Florida (USF) -Tampa, United States)
Location: Cottonwood I
| 17:05 | A bridge to relevance: on the history of the Academy of Marketing Science (AMS) (abstract) PRESENTER: Barry Babin |
18:00-19:00 AMS Reception
Location: Club Room
Friday, May 27th
View this program: with abstractssession overviewtalk overview
07:30-08:30 Doctoral Consortium Breakfast
*Only for registered participants of the Doctoral Consortium.*
Location: Portola Room
08:00-17:00 Registration
Location: De Anza Foyer
08:30-10:00 Session 9.1: Special Session: Creating Synergies
Chair:
Meng-Hsien Lin (California State University Monterey Bay, United States)
Location: Bonsai I
| 08:30 | Creating Synergies: Interviews as Connector, Corroborator and Complementor (abstract) PRESENTER: Samantha Cross |
| 08:50 | Creating Synergies: The Role of Mother’s Autonomy and Use of Media on Children’s Education: A Multi-Method Study Conducted in India (abstract) PRESENTER: Karla Corres |
| 09:10 | Creating Synergies: Understanding the Impact of Olfactory Ability on Sensory Identity (abstract) PRESENTER: Meng-Hsien Lin |
| 09:30 | Creating Synergies: Discourses of Disability: A Synergistic Approach to Understanding Consumer Resiliency (abstract) PRESENTER: Samantha Cross |
08:30-10:00 Session 9.2: The Effects of COVID on Shopping
Chair:
Cordula Cerha (WU Wien, Austria)
Location: Cottonwood I
| 08:30 | We are all in this Together! Instore-Interactions in a Shopping Environment Disrupted by COVID-19 (abstract) PRESENTER: Cordula Cerha |
| 08:45 | Online Shopping Adoption during the Covid-19 Pandemic: Construing Disconfirmation and Continuance Intention (abstract) |
| 09:00 | Understanding Consumer Usage and Adoption of Mobile Services at the Bottom of the Pyramid (abstract) |
08:30-10:00 Session 9.3: Social Marketing Concerns for Marketing Strategy
Chair:
George Deitz (University of Memphis, United States)
Location: Cottonwood II
| 08:30 | The Relationship Between Eco-Labeling Claims and Abnormal Stock Returns to New Product Launches: Empirical Evidence from Food and Beverage Industries (abstract) PRESENTER: Debra Lee Surface |
| 08:45 | Examining Spillover Effects of NHTSA Safety Investigation Announcements on Automotive Suppliers’ Shareholder Wealth (abstract) PRESENTER: Muhammad M.H. Mollah |
| 09:00 | Top Manager's Negative Emotions and SME's Marketing Retrenchment during Economic Crisis: The Moderating Role of Crisis Severity and Strategic Orientations (abstract) |
08:30-10:00 Session 9.4: Customer Engagement
Chair:
Denise Pape (University of Goettingen, Germany)
Location: Ironwood I
| 08:30 | Breaking the Barriers Between Online and Offline Retail: The Effect of in-Store Augmented Reality on Customers’ Patronage Intentions (abstract) PRESENTER: Denise Pape |
| 08:45 | Using Gestural Interaction Technology to Improve the Consumer Experience (abstract) PRESENTER: Quentin Sellier |
| 09:00 | The Transformative Power of Artificial Intelligence for Managing Customer Relationships (abstract) PRESENTER: Paul Hopkinson |
| 09:15 | Differences in Online Review Content Between Old and New Products (abstract) PRESENTER: Amrita Dey |
08:30-10:00 Session 9.5: Innovative Learning Approaches in Challenging Times
Chair:
Suzanne Makarem (Virginia Commonwealth University, United States)
Location: Ironwood II
| 08:30 | Relationship Marketing in Higher Education in Uncertain Times: A Multi-Stakeholder Perspective (abstract) PRESENTER: Varsha Jain |
| 08:45 | Regular Creative Practice (abstract) PRESENTER: Suzanne Makarem |
| 09:00 | Rethinking Online Marketing Education: Process as a Critical Strategic Consideration (abstract) PRESENTER: Matthew Wilson |
08:30-10:00 Session 9.6: Managing for Sustainability
Chair:
Mark Cleveland (University of Western Ontario, Canada)
Location: Redwood I
| 08:30 | Green Hotel Re-Patronage Intention: A BRT Perspective (abstract) PRESENTER: Parvinder Arora |
| 08:45 | Strategic Marketing Solutions for the Climate Change Social Dilemma (abstract) PRESENTER: Siavash Rashidi-Sabet |
| 09:00 | Natural to Comply: How Plants in Servicescapes Encourage Compliance with Well-Being Recommendations (abstract) PRESENTER: Bruna Jochims |
| 09:15 | Consumer Wisdom and Sustainable Product Purchase Intentions (abstract) |
08:30-09:00 Session DC 1: Doctoral Consortium 1
*Only for registered participants of the Doctoral Consortium.*
Location: Bonsai II
09:00-10:00 Session DC 2: Doctoral Consortium 2
*Only for registered participants of the Doctoral Consortium.*
Location: Bonsai II
10:30-12:00 Session 10.1: Special Session: Toward a Research Agenda for the Future of Direct Selling
Chair:
Robert Peterson (University of Texas - Austin, United States)
Location: Bonsai I
| 10:30 | Special Session: Toward a Research Agenda for the Future of Direct Selling (abstract) PRESENTER: Gary Huggins |
10:30-12:00 Session 10.2: Green and Sustainable Consumption of Food and Wine
Chair:
Benoit Lecat (California Polytechnic University, United States)
Location: Cottonwood I
| 10:30 | The Attractiveness of Vegetarian Products to Men and Women: The Role of Gender and Type of Experience (abstract) PRESENTER: Magali Trelohan |
| 10:45 | The ‘Vegetarian Protein = Less Nourishing’ Intuition: When the Choice of Vegetarian Protein Increases Calorie Consumption (abstract) PRESENTER: Amanda Yamim |
| 11:00 | Plant-Based Diet in Consumer Research (abstract) |
10:30-12:00 Session 10.3: Pandemics and Natural Disasters
Chair:
Anna-Teresa Wanisch (University of Innsbruck, Austria)
Location: Cottonwood II
| 10:30 | WIC Online Ordering during the COVID-19 Pandemic: Evidence from an Oklahoma Grocery Store Chain (abstract) PRESENTER: Junzhou Zhang |
| 10:45 | The Time is Now! Capturing the Momentum of Consumers’ Attitudinal and Behavioral Change towards Environmental Sustainability due to the Pandemic (abstract) PRESENTER: Cecilia Ruvalcaba |
| 11:00 | The COVID-19 Life Event and Individual Well-Being: Do Coping Behaviors Matter? (abstract) PRESENTER: Anna Teresa Wanisch |
| 11:15 | Independent Restaurants’ Pandemic Survival Toolkit: Thriving on Community Resilience (abstract) PRESENTER: Martha Troncoza |
10:30-12:00 Session 10.4: Big Data, AI
Chairs:
Haya Ajjan (Elon University, United States)
Stella Tavallaei (Florida International University, United States)
Stella Tavallaei (Florida International University, United States)
Location: Ironwood I
| 10:30 | Sounds like a Friend or an Expert? How Sound Symbolism Mitigates Resistance to Artificial Intelligence (abstract) |
| 10:45 | The Role of AI Agents in Spreading and Detecting Fake Online Reviews: A Systematic Review (abstract) PRESENTER: Haya Ajjan |
| 11:00 | Early Adopters or Laggards: Political Ideology and Adoption of Artificial Intelligence (abstract) |
| 11:15 | The Impact of Power Distance Beliefs on Resistance toward AI (vs. Human Service) Adoption (abstract) PRESENTER: Tofazzal Hossain |
10:30-12:00 Session 10.5: Sales Management and Personal Selling II
Chair:
Joel Le Bon (Johns Hopkins University, United States)
Location: Ironwood II
| 10:30 | Intention to Spread e-WOM about Dynamic Pricing for Goods and Services: The Roles of Feeling Exploited and Perceptions of Price Complexity (abstract) PRESENTER: Ashley Young |
| 10:45 | Funny, so Manipulative? Disentangling the Effects of Aggressive Humor Usage by Salespeople on Inferences of Manipulative Intent and Relational Outcomes (abstract) PRESENTER: Camille Saintives |
| 11:00 | Salespeople’s Earned Social Media and Enablement: Understanding and Enhancing the Salespeople’s Digital and Social Selling Influence (abstract) PRESENTER: Joel Le Bon |
10:30-12:00 Session 10.6: Robots and AI
Chair:
Maher Georges Elmashhara (Research Centre in Management and Economics (CEGE), Catolica Porto Business School, Catholic University of Portugal, Portugal)
Location: Redwood I
| 10:30 | Value Creation and Disruptive Innovation by Robots (abstract) PRESENTER: Nobuyuki Fukawa |
| 10:45 | Conceptualising SERVBOT: A Service Quality Model for Humanoid Social Robots (abstract) PRESENTER: Isha Kharub |
| 11:00 | Emotions Effect on Shopper Behavioral Responses in AI-Powered Retail Stores (abstract) |
| 11:15 | Chatbots and Service Failure: When does it Lead to Customer Aggression (abstract) PRESENTER: Yu-Shan Sandy Huang |
10:30-12:00 Session 10.7: Antecedents of Attitude and Choice
Chair:
Susanne Adler (Ludwig-Maximilians-University Munich, Germany)
Location: Redwood II
| 10:30 | A Bibliometric Analysis of Context Effects and a Research Agenda (abstract) PRESENTER: Susanne Adler |
| 10:45 | Can Identity Duels Improve Consumers’ Brand Attitude? (abstract) PRESENTER: Frederik Ferié |
| 11:00 | Do You like This Paper? Would You Agree with “I like This Paper”? The Impact of Formulating Items as Questions Versus Statements on Evaluations (abstract) PRESENTER: Elke Cabooter |
10:30-12:00 Session DC 3: Doctoral Consortium 3
*Only for registered participants of the Doctoral Consortium.*
Location: Bonsai II
12:00-13:30 Lunch
On your own
13:00-14:00 Session DC 4: Doctoral Consortium 4
*Only for registered participants of the Doctoral Consortium.*
Location: Bonsai II
13:30-15:00 Session 11.1: Special Session: Marketing Research Automation and Robotization (M-RAR) – A Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
Chairs:
Evmorfia Karampournioti (Leibniz University of Hannover, Germany)
Steffen Schmidt (LINK Marketing Services AG, Switzerland)
Klaus-Peter Wiedmann (Leibniz University Hannover, Germany)
Steffen Schmidt (LINK Marketing Services AG, Switzerland)
Klaus-Peter Wiedmann (Leibniz University Hannover, Germany)
Location: Bonsai I
| 13:30 | Special Session: Marketing Research Automation and Robotization (M-RAR) – A Chance for Marketing Practice and a Risk for Marketing Science/Scientists? (abstract) PRESENTER: Sascha Langner |
13:30-15:00 Session 11.2: Advertising and IMC: Exploring Ad Effectiveness
Chair:
Vera Butkouskaya (National Research University Higher School of Economics, Graduate School of Business, Russia)
Location: Cottonwood I
| 13:30 | Variation of Customer Performance Influence on IMC Outcomes in Different Size Companies in Inter-Country Context (abstract) PRESENTER: Vera Butkouskaya |
| 13:45 | Explore Functional and Experiential Advertisement Construction from a Graphic Design Perspective (abstract) PRESENTER: Yuanyuan Zhu |
| 14:00 | Disentangling the Effect of Advertising on Online Reviews (abstract) PRESENTER: Minghui Ma |
13:30-15:00 Session 11.3: Emotional, Cognitive and Control Implications of Technology for Marketing
Chair:
Silke Bambauer-Sachse (University of Fribourg, Switzerland)
Location: Cottonwood II
| 13:30 | Effects of Complaint Management Strategies in Social Networks on Observers’ Emotional Attachment and Brand Commitment (abstract) PRESENTER: Sanja Maria Stuhldreier |
| 13:45 | Arousal, Pleasure, and Sentiment a Case of Consumer Recommendation and Repurchase on Airbnb (abstract) PRESENTER: Azar Shahgholian |
| 14:00 | Constructing Young People's Cognitive Hierarchies of APP Usage (abstract) PRESENTER: Chin-Feng Lin |
| 14:15 | The Effect of FOMO – in Relation to Involvement and Technology Usage (abstract) PRESENTER: Henry Xie |
13:30-15:00 Session 11.4: New Trends in Services Marketing
Chair:
Yu-Shan Sandy Huang (Texas A&M University - Corpus Christi, United States)
Location: Ironwood I
| 13:30 | Fostering Customer Adoption of Curbside Pick-up Service (abstract) PRESENTER: Jonathan Beck |
| 13:45 | What Makes a Service Green? The Consumer’s Perspective (abstract) |
| 14:00 | Discovering AI-Driven Services for Service Well Being: An Insider Perspective (abstract) PRESENTER: Varsha Jain |
13:30-15:00 Session 11.5: Strategic Issues in Business-to-Business Marketing
Chair:
Jen Riley (Kansas State University, United States)
Location: Ironwood II
| 13:30 | Is Relationship Marketing Still Relevant? A Concept Analysis (abstract) PRESENTER: Jen Riley |
| 13:45 | “Business-to-Business-to-Brain?” A Structured Literature Review on Neuroscience in B2B-Marketing Using TCCM Analysis (abstract) PRESENTER: Benjamin Österle |
| 14:00 | An Unacknowledged Beneficiary of a Firm’s Online Reviews: The Firm’s Supplier (abstract) PRESENTER: Thanh Hans Nguyen |
| 14:15 | Signaling Trust Using B2B Firm Indicators (abstract) PRESENTER: Shirley Mai |
13:30-15:00 Session 11.6: Word of Mouth, Community and Engagement
Chair:
Manuel Sotelo-Duarte (Tecnologico de Monterrey, Mexico)
Location: Redwood I
| 13:30 | Should Reviewers and Website Moderators Censor Swearwords in Reviews? (abstract) PRESENTER: Katherine Lafreniere |
| 13:45 | How Consumers Process Online Reviews for Purchase Decision: A Grounded Theory Approach (abstract) PRESENTER: Ateeque Shaikh |
| 14:00 | Effects of Uncertainty on Customer Engagement in Gamified Social Competition (abstract) PRESENTER: Jee Hyuk Wi |
| 14:15 | The Writing is on the Wall: Using Lexical Analyses to Predict Service Quality (abstract) PRESENTER: Caitlin Ferreira |
13:30-15:00 Session 11.7: Identities in the Marketplace and Marketing Actions
Chair:
Mark Cleveland (University of Western Ontario, Canada)
Location: Redwood II
| 13:30 | Exploring the Boundary Conditions of the Power Distance Belief on DIY Preference (abstract) PRESENTER: Yuan Li |
| 13:45 | Within and Between two Worlds: Mixed Ethnic Identity Scale Development and Nomological Validity (abstract) PRESENTER: Mark Cleveland |
| 14:00 | More than the Bottom Line: Does Socioemotional Wealth Impact the Marketing of Ethnic Minority Family Businesses? (abstract) PRESENTER: Mcdowell Porter III |
| 14:15 | Brand-Triggered Inclusion: A Theoretical Framework (abstract) PRESENTER: Tana Cristina Licsandru |
14:00-15:00 Session DC 5: Doctoral Consortium 5
*Only for registered participants of the Doctoral Consortium.*
Location: Bonsai II
15:30-17:00 Session 12.1: Special Session: Direct Selling: Facts and Fallacies
Chair:
Lou Pelton (University of North Texas, United States)
Location: Bonsai I
| 15:30 | Special Session: Direct Selling: Facts and Fallacies (abstract) PRESENTER: Anne Coughlan |
15:30-17:00 Session 12.2: Role of Social Media in Marketing Communications
Chair:
Janna Parker (JAMES MADISON UNIVERSITY, United States)
Location: Cottonwood I
| 15:30 | MNEs’ CSR Communication Intensity in Host Countries through Social Media (abstract) PRESENTER: Xixi Li |
| 15:45 | Should Firms Encourage Employees to Engage in Work-Related Social Media Use? (abstract) PRESENTER: Neda Mossaei |
| 16:00 | The Influencing Factors of Social Presence on Loyalty in Social Commerce: Mediating Role of Trust and Customer Satisfaction (abstract) PRESENTER: Tanapol Yoonaisil |
15:30-17:00 Session 12.3: Transformative Marketing and Social Dilemmas
Chair:
Marat Bakpayev (University of Minnesota, Duluth, United States)
Location: Cottonwood II
| 15:30 | Brands’ Response to Cancel Culture: Connecting Marketplace Actors (abstract) PRESENTER: Chau-Minh Nguyen |
| 15:45 | Interactive Marketing and Changing Landscape of Consumer-Firm Relations through Consumer Culture Theory Lens (abstract) PRESENTER: Marat Bakpayev |
| 16:00 | A Model to Encourage a Transformative Orientation in Marketing (abstract) PRESENTER: Angeline Close Scheinbaum |
15:30-17:00 Session 12.4: Technology Platforms and Their Users
Chair:
Doreen Shanahan (Pepperdine University, United States)
Location: Ironwood I
| 15:30 | A Mediated Moderation Model of Perceived E-Commerce Platform Quality (abstract) PRESENTER: Weiling Zhuang |
| 15:45 | A Consumer Based Typology of Lateral Exchange Markets (abstract) PRESENTER: Ben Lowe |
| 16:00 | Extraversion, Technology Proclivity, and Participation in Technology-Mediated, Sharing Economy Markets (abstract) PRESENTER: Doreen Shanahan |
15:30-17:00 Session 12.5: Using Culture and Diversity Knowledge for Greater Inclusion and Health
Chair:
James Leonhardt (University of Nevada Reno, United States)
Location: Ironwood II
| 15:30 | Disproportional Evaluations of Female Brands (abstract) PRESENTER: Timucin Ozcan |
| 15:45 | To Demystify Discriminative Behaviors Against Outgroup Customers in Individualistic Culture: A Case Study (abstract) |
| 16:00 | Cultural Diversity in Preventative Health Behavior (abstract) |
| 16:15 | Swipe up for Better Health (abstract) PRESENTER: Alexandra Krallman |
15:30-16:30 Session DC 6: Doctoral Consortium 6
*Only for registered participants of the Doctoral Consortium.*
Location: Bonsai II
Saturday, May 28th
View this program: with abstractssession overviewtalk overview
07:30-08:30 Doctoral Consortium Breakfast
*Only for registered participants of the Doctoral Consortium.*
Location: Bonsai II & III
08:30-09:30 Session DC 7: Doctoral Consortium 7
*Only for registered participants of the Doctoral Consortium.*
Location: Bonsai I
09:45-10:30 Session DC 8: Doctoral Consortium 8
*Only for registered participants of the Doctoral Consortium.*
Location: Bonsai I
10:45-11:45 Session DC 9: Doctoral Consortium 9
*Only for registered participants of the Doctoral Consortium.*
Location: Bonsai I
11:45-12:00 Session DC 10: Doctoral Consortium 10
*Only for registered participants of the Doctoral Consortium.*
Location: Bonsai I