2022 AMS: 46TH ACADEMY OF MARKETING SCIENCE ANNUAL CONFERENCE

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Abdollahi, Shahpar	Does Lego “Build” Reputation for Denmark? Consequences of Brand Performance on Country Brand Reputation
Abell, Annika	What’s in a “Happy” Meal? The Effect of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions
Aboelenien, Aya	Brands’ Response to Cancel Culture: Connecting Marketplace Actors
Aboulnasr, Khaled	Corporate Social Responsibility and Consumer-Brand Relationships: The Role of Culture
Adams, Frank G.	Tip Framing and the Appropriate Context
Adler, Adam	Choral Music Making in Challenging Times
Adler, Susanne	A Bibliometric Analysis of Context Effects and a Research Agenda
Affuso, Olivia	Swipe up for Better Health
Ahlbom, Carl-Philip	Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Events
Aiello, Gaetano	Communication of Sustainability in Omnichannel Retailing as a Tool to Increase Brand Engagement
Ajjan, Haya	The Role of AI Agents in Spreading and Detecting Fake Online Reviews: A Systematic Review
Akdeniz, Billur	The Relationship Between Eco-Labeling Claims and Abnormal Stock Returns to New Product Launches: Empirical Evidence from Food and Beverage Industries
Alarcón-del-Amo, María-Del-Carmen	Variation of Customer Performance Influence on IMC Outcomes in Different Size Companies in Inter-Country Context
Albinsson, Pia A.	The Show Must Go on: Young Consumers’ Virtual Live Music Event Experiences during COVID-19
Aldossary, Mohammed	Digital Tourism Consumption: The Role of Virtual Reality (VR) Vacations on Consumers’ Psychological Wellbeing
Algesheimer, René	Shopping with Voice Assistants: How Empathy Affects Decision-Making Outcomes
Allen, Juliann	I don’t like What I See: When User Generated Images (UGI) Distorts the Brand Image
Alles Rodrigues, Alexandre	Robots for Good: How Robo Advisors and Behavioral Finance Training Impact the Disposition Effect
Alqahtani, Nasser	Market Orientation, Entrepreneurial Orientation, Entrepreneurial Marketing, and Firm Performance: A Comparative Analysis
Alzanbagi, Mohammed	The Importance of Design Thinking for Salespeople in Cocreating Innovative Solutions with Business Customers
Anastasiadou, Elena	Exploring Business Actor Engagement Dynamics
Anwar, Ali	Sales Enablement in Young Ventures: Essays on the Role of Resilience and Internal Social Capital in Coping with Adverse Disruptions The Dynamic Relationship between Organizational Identification and the Social Capital Amongst Sales, Marketing, and R&D
Anwar, Yasmin	Marketing and the Sustainable Development Goals: Case Studies from Egypt
Archpru Akaka, Melissa	Marketing Impact through Market Theory
Armenakyan, Anahit	Choral Music Making in Challenging Times
Arora, Parvinder	Green Hotel Re-Patronage Intention: A BRT Perspective
Ashouri, Sama	Can Polarization on Social Media Affect Influencer Effectiveness? Mediating Role of Motivated Reasoning
Asseburg, Julia	Designing for User and Brand Experience: Implementing Parallax Scrolling in Online Shops to Explicitly and Implicitly Affect UX, Brand Sustainability and Behavioral Intentions
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Babbili, Anantha	Relationship Marketing in Higher Education in Uncertain Times: A Multi-Stakeholder Perspective
Babin, Barry J.	Special Issue: Scale Measurements Review 101: Understanding the Problematic Issues and Insights in Developing and Using Scale Measures in Academic Research Rethinking Authenticity: An Investigation of Virtual Influencers A bridge to relevance: on the history of the Academy of Marketing Science (AMS)
Bagchi, Rajesh	Starting the Party Early: An Abstract on How Anticipating Indulgence Catalyzes Indulgent Behavior in the Present
Bakpayev, Marat	Interactive Marketing and Changing Landscape of Consumer-Firm Relations through Consumer Culture Theory Lens
Bambauer-Sachse, Silke	Intention to Spread e-WOM about Dynamic Pricing for Goods and Services: The Roles of Feeling Exploited and Perceptions of Price Complexity Effects of Complaint Management Strategies in Social Networks on Observers’ Emotional Attachment and Brand Commitment
Banerjee, Snehasish	How are Peer Endorser Characteristics Related to Brand Selfie Attitude?
Bao, Ying	Gem or Lemon? Reducing Information Asymmetry in Secondhand Luxury Markets
Barhorst, Jennifer	Augmented Reality Experiences: Exploring the Sensory and Cognitive Aspects that Foster Loyalty
Barney, Christian	Once upon a Product: Storytelling with Online Product Descriptions
Baruca, Arne	Love is all Around Us, Love is Global: It Turns out it’s not Expressed the Same for All Brands
Bauer, Brittney C.	Competing Construals in Advertising: Consumer-Brand Relationships versus Temporal Effects
Bayarassou, Oula	New Social Media Cinderella’s: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying Intentions
Bayarassou, Oula	The Effect of Product and Brand Personalization of Online-Personalized Ads: An Eye-Tracking Study
Beatty, Sharon E.	Customer Motives and Influence Tactics in Special-Request Service Encounters
Beaulieu, Michel	Salespeople’s Earned Social Media and Enablement: Understanding and Enhancing the Salespeople’s Digital and Social Selling Influence
Becheur, Imene	New Social Media Cinderella’s: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying Intentions
Beck, Brittany B.	Influencers' Use of Active vs. Passive Sponsored Content and the Impact on Consumer Perception
Beck, Jonathan	Fostering Customer Adoption of Curbside Pick-up Service
Beese, Gerald-Alexander	Special Session: Marketing Research Automation and Robotization (M-RAR) – A Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
Belei, Nina	From Eerie to Aww: Embracing the Imperfect Side of Humans can Improve the Consumer-Robot Interaction
Bell, Monique	More than the Bottom Line: Does Socioemotional Wealth Impact the Marketing of Ethnic Minority Family Businesses?
Bendjaballah, Madiha	New Forms of Connected Customers/Connected Salespersons Communication: Exploration of the Effects on Customer Experience
Benleulmi, Nedjib	AI Capabilities and Organizational Performance: The Role of Institutional Pressures and AI Orientation Use and Climate
Bertrandias, Laurent	Consumer Willingness to Invest Effort in Complex Technology-Based Self-Service
Bharadwaj, Sundar	Enhancing Solution Effectiveness: The Role of Customer Adaptiveness
Bhatti, Waheed Akbar	The Influence of Cultural Values on Value Co-Creation
Bieraugel, Mark	Eureka Moments: A Study of Nascent Entrepreneur Idea Generation
Bisschoff, Christo	Identifying Generic and Industry-Specific Antecedents to Measure Brand Loyalty
Biswas, Dipayan	What’s in a “Happy” Meal? The Effect of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions Starting the Party Early: An Abstract on How Anticipating Indulgence Catalyzes Indulgent Behavior in the Present Temperature Influences on Sexual Attractiveness: A not so Clear Connection
Blose, Julia	The Effect of FOMO – in Relation to Involvement and Technology Usage
Bolten, Mirco	I Got it from My Parents! How Entrepreneurs from Emerging Markets Become Innovators
Bompar, Laurent	Funny, so Manipulative? Disentangling the Effects of Aggressive Humor Usage by Salespeople on Inferences of Manipulative Intent and Relational Outcomes
Bonetti, Francesca	Does Lego “Build” Reputation for Denmark? Consequences of Brand Performance on Country Brand Reputation
Borah, Abhishek	Does Lego “Build” Reputation for Denmark? Consequences of Brand Performance on Country Brand Reputation
Borges, Adilson	Natural to Comply: How Plants in Servicescapes Encourage Compliance with Well-Being Recommendations
Bove, Liliana	Customer Motives and Influence Tactics in Special-Request Service Encounters
Bradbury, Dan	Environmentally Friendly but Perceptually Futile? A Comprehensive Review of Green Initiatives and Customer Responses
Breazeale, Michael	Once upon a Product: Storytelling with Online Product Descriptions
Bree, Joël	What Advertising Levers can be Used to Encourage Children to Eat Insects? An Approach Based on Drawings
Bressolles, Gregory	A Cross-Cultural Investigation on Second-Hand Online Shopping Behaviour
Brion, Reynald	Is that a Sport?”: Conceptualization, Measurement and Consumer- and Brand-Related Outcomes of Perceived Sportivity
Brockett, Patrick	Special Session: Direct Selling: Facts and Fallacies
Brodowsky, Glen	Race and Status Evaluations
Brown, Natalya	Choral Music Making in Challenging Times
Buckler, Frank	Special Session: Marketing Research Automation and Robotization (M-RAR) – A Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
Burman, Bidisha	The Time is Now! Capturing the Momentum of Consumers’ Attitudinal and Behavioral Change towards Environmental Sustainability due to the Pandemic
Butkouskaya, Vera	Natural Language Processing of Negative Reviews to Improve Service in Hospitality
Butkouskaya, Vera	The Role of Government Policy Communications (GPC) Quality and Consistency in Promoting Entrepreneurship: An Approach from Integrated Marketing Communication Variation of Customer Performance Influence on IMC Outcomes in Different Size Companies in Inter-Country Context
Byun, Kyung-ah	Disentangling the Effect of Advertising on Online Reviews When does a Goal-Appeal Match Affect Customer Satisfaction? Examining the Work and Play Context
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Cabooter, Elke	Towards a Better Understanding of Extreme Response Style: The Influence of Self-Regulatory Focus Do You like This Paper? Would You Agree with “I like This Paper”? The Impact of Formulating Items as Questions Versus Statements on Evaluations
Cadogan, John	Business Ties, National Institutions, and Firm Performance: A Multilevel Investigation
Caemmerer, Barbara	Consumer Willingness to Invest Effort in Complex Technology-Based Self-Service Crisis Initiated Changes in the Business Model of Small and Medium Enterprises
Campagna, Christopher	How Brand Authenticity Drives Brand Engagement
Capelli, Sonia	Leveraging Similarity and Congruency for Persuasive Sensory-Based Communication
Carlson, Brad	Leveraging Similarity and Congruency for Persuasive Sensory-Based Communication
Carson, Grace	The Role of Formative Experiential Learning in Addressing the Multifaceted Nature of Skills Required by Future Marketers
Carson, Stephen J	Differences in Online Review Content Between Old and New Products Exploring Firm Heterogeneity in Category-Level Product Performance: The Case of Motion Pictures
Carvalho de Mesquita, Jose Marcos	The Pandemic Crisis Effects on Subjective Well-Being and Consumer Behavior
Cerha, Cordula	We are all in this Together! Instore-Interactions in a Shopping Environment Disrupted by COVID-19
Chakraborty, Amrita	Discovering AI-Driven Services for Service Well Being: An Insider Perspective
Chakraborty, Ishita	Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes
Chaney, Damien	Does it Pay off to Disclose a Historical Transgression?
Charbonnel, Carole	Value Co-Creation as a Marketing Practice: Performance and Firm-Level Antecedents
Chefor, Ellis	Rethinking Authenticity: An Investigation of Virtual Influencers
Cheng, Zixuan	The Impact of Anthropomorphism on Consumer Satisfaction Young People Under ‘Finfluence’, the Rise of Financial Influencers on Instagram
Cherif, Emna	New Social Media Cinderella’s: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying Intentions The Effect of Product and Brand Personalization of Online-Personalized Ads: An Eye-Tracking Study
Cho, Jacob	Social Media and Service Quality in Internet Retailing
Chohan, Raeesah	The Writing is on the Wall: Using Lexical Analyses to Predict Service Quality Bilateral Opportunism in Agency-Client Relationships
Choi, Daewoung	A CEO’s Childhood Experience of Natural Disaster and Corporate Social Responsibility
Chung, Joey	Quick Diversification: Deciding the Scaling Strategies of a Digital News Startup Using Marketing Science
Chwialkowska, Agnieszka	The Influence of Cultural Values on Value Co-Creation
Clark, Terry	Special Session: Marketing Research Impact and Relevance: Methods, Craft, and Frameworks
Cleveland, Mark	Within and Between two Worlds: Mixed Ethnic Identity Scale Development and Nomological Validity
Close Scheinbaum, Angeline	A Model to Encourage a Transformative Orientation in Marketing
Collier, Joel	Once upon a Product: Storytelling with Online Product Descriptions
Corres, Karla	Creating Synergies: The Role of Mother’s Autonomy and Use of Media on Children’s Education: A Multi-Method Study Conducted in India
Costa, Ana	The Influence of Club Leadership in the Behavioral and Attitudes of Soccer Club Supporters
Coughlan, Anne	Special Session: Direct Selling: Facts and Fallacies
Coussement, Kristof	Explore Functional and Experiential Advertisement Construction from a Graphic Design Perspective
Coviello, Nicole	The Dynamic Relationship between Organizational Identification and the Social Capital Amongst Sales, Marketing, and R&D
Cowan, Kirsten	The Extended Arousing Effect or the Exciting Power of Social Media on Offline Consumption Behaviors
Cowley, Elizabeth	Do You like This Paper? Would You Agree with “I like This Paper”? The Impact of Formulating Items as Questions Versus Statements on Evaluations
Crecelius, Andrew	An Unacknowledged Beneficiary of a Firm’s Online Reviews: The Firm’s Supplier
Crepin, Alice	The Effect of Immersive Technology on Second Chance Tourism - AFM/AMS Grant Winner
Cross, Samantha	Creating Synergies: Interviews as Connector, Corroborator and Complementor Creating Synergies: Understanding the Impact of Olfactory Ability on Sensory Identity Creating Synergies: Discourses of Disability: A Synergistic Approach to Understanding Consumer Resiliency
Crow, Janis	Marketer and Consumer Mismatch of STEM and Gender Based Toys
Cui, Annie	Nurturing versus Natural Meanings of Colors
Cui, Charles Chi	Brand-Triggered Inclusion: A Theoretical Framework
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Damay, Coralie	What Advertising Levers can be Used to Encourage Children to Eat Insects? An Approach Based on Drawings
Das, Arindam	Barara Stern: Literary Theory and Criticism in Advertising and Consumer Research
Dasmi, Costanza	Communication of Sustainability in Omnichannel Retailing as a Tool to Increase Brand Engagement
de Regt, Anouk	The Impact of Anthropomorphism on Consumer Satisfaction Young People Under ‘Finfluence’, the Rise of Financial Influencers on Instagram
De Temmerman, Joyce	Recycled Plastic Packaging on the Upswing
Degutis, Mindaugas	Three Steps towards the Deeper Insights into Willingness to Disclose Personal Data in Online Shopping
Deitz, George D.	Examining Spillover Effects of NHTSA Safety Investigation Announcements on Automotive Suppliers’ Shareholder Wealth
Demirel, Apollo	Plant-Based Diet in Consumer Research
Deniskin, Slava	Fostering Customer Adoption of Curbside Pick-up Service
Dey, Amrita	Differences in Online Review Content Between Old and New Products
Dickinson, John	A TaxI Analysis of a Retailing Management Multiple-Choice Question Bank
Ditt, Cassie	Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength
Dizdarevic, Amela	The Effect of Immersive Technology on Second Chance Tourism - AFM/AMS Grant Winner
Dobscha, Susan	A Model to Encourage a Transformative Orientation in Marketing
Dong, Xinyu	Negative Online Brand Engagement Scale Development Process
Donthu, Naveen	How Brand Authenticity Drives Brand Engagement
Donvito, Raffaele	I, Chatbot! The Impact of Anthropomorphism and Gaze Direction on Willingness to Disclose Personal Information and Behavioral Intentions
Dootson, Paula	Chatbots and Service Failure: When does it Lead to Customer Aggression
Ducarroz, Caroline	The Show Must Go on: Young Consumers’ Virtual Live Music Event Experiences during COVID-19
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Eastin, Matthew	Do You Think I’m Real?: A Mixed Reality Approach to the Effects of the Virtual Influencer Engagement on Attitude and Brand Attachment
Ekpo, Akon	Creating Synergies: Interviews as Connector, Corroborator and Complementor Creating Synergies: Discourses of Disability: A Synergistic Approach to Understanding Consumer Resiliency
El-Bassiouny, Noha	Marketing and the Sustainable Development Goals: Case Studies from Egypt
Elmashhara, Maher Georges	Emotions Effect on Shopper Behavioral Responses in AI-Powered Retail Stores
Engelhardt, Sven	Shaped by the Media: How Internal and External CSR Information Sources Affect the Employees' CSR Awareness and Perceived CSR Performance
Erdogan, Gözde	A Cross Cultural Study on Customers` Engagement on Value Co-Creation in Big Data Concept: The Moderating Effect of Privacy Concerns
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Fandrich, Thomas	Special Session: Marketing Research Automation and Robotization (M-RAR) – A Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
Fastoso, Fernando	How are Peer Endorser Characteristics Related to Brand Selfie Attitude?
Fawaz, Rayan	Young People Under ‘Finfluence’, the Rise of Financial Influencers on Instagram
Fazli-Salehi, Reza	The Effect of Changing the Logo on Accepting Social Distancing Guidelines due to COVID-19 with Moderation Effect of Product Involvement
Feng, Cai Mitsu	Bilateral Opportunism in Agency-Client Relationships
Ferié, Frederik	Can Identity Duels Improve Consumers’ Brand Attitude?
Fernandes, Daniel	Robots for Good: How Robo Advisors and Behavioral Finance Training Impact the Disposition Effect
Ferreira, Caitlin	The Writing is on the Wall: Using Lexical Analyses to Predict Service Quality Whose Role is it Anyway? A Consideration of Responsibility in Digital Addiction
Ferreira, Marcia Christina	Disruptive Consumption Practices in Emerging Markets
Ferrell, O.C.	Special Session: Marketing Research Impact and Relevance: Methods, Craft, and Frameworks
Figueiredo, Bernardo	Disruptive Consumption Practices in Emerging Markets
Filieri, Raffaele	Social Media Influence on Customer’s Adoption of 5G Services: The Mediating Role of Customer-Based Brand Equity and Technology Adoption
Ford, John B.	Special Issue: Scale Measurements Review 101: Understanding the Problematic Issues and Insights in Developing and Using Scale Measures in Academic Research
Fowler, Aubrey	Barara Stern: Literary Theory and Criticism in Advertising and Consumer Research
Fowler, Jie	Barara Stern: Literary Theory and Criticism in Advertising and Consumer Research
Fuchs, Leonard Constantin	Crisis Initiated Changes in the Business Model of Small and Medium Enterprises
Fukawa, Nobuyuki	Value Creation and Disruptive Innovation by Robots
Fullmer, Savannah	Exploring Political Ethnocentrism
Fulmer, Alexander G.	Questioning the Intuitive Preference for Intentionality
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Gallan, Andrew	Disentangling Service Reliability from Service Excellence and Assessing their Impact on Likelihood to Recommend
Garrison, Amanda	The Service Provider Guided Consumer Milestone Journey
Garrone, Carola Romana	The Power of the Omnichannel Strategy and the Role of Marketing in this Challenge
George, Benjamin	Emotional and Cognitive Trust in Social Conversational Agents
Ghebrai, Sam	Within and Between two Worlds: Mixed Ethnic Identity Scale Development and Nomological Validity
Giebelhausen, Michael	A Model to Encourage a Transformative Orientation in Marketing
Glowik, Mario	The Influence of Cultural Values on Value Co-Creation
Godey, Bruno	The Effect of Secondhand Extension on Online and Offline Traditional Retailing Environments
Golden, Linda	Special Session: Direct Selling: Facts and Fallacies
Gollety, Mathilde	What Advertising Levers can be Used to Encourage Children to Eat Insects? An Approach Based on Drawings
Gomes, Paulo	Tip Framing and the Appropriate Context
González Jimenez, Héctor	How are Peer Endorser Characteristics Related to Brand Selfie Attitude?
Gopinath, Mahesh	Can Polarization on Social Media Affect Influencer Effectiveness? Mediating Role of Motivated Reasoning
Granados, Nelson	Extraversion, Technology Proclivity, and Participation in Technology-Mediated, Sharing Economy Markets
Grewal, Dhruv	Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Events
Grimme, Meike	“Come to Us, We Have Scooters” – Electric Scooter Sharing and Closed-Campus Micromobility: An Empirical Study on Usage Patterns in Different Lockdown Scenarios
Gruner, Richard L.	The Impact of Influencer Video Characteristics on Electronic Word-of-Mouth
Guichard, Nathalie	What Advertising Levers can be Used to Encourage Children to Eat Insects? An Approach Based on Drawings
Guizani, Haithem	New Social Media Cinderella’s: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying Intentions
Gupta, Damini Goyal	Luxury Experience and Consumer Behavior: A Systematic Literature Review and Future Research Agenda
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Hair, Joseph	Predictive Model Assessment in PLS-SEM: Extensions and Guidelines Model Evaluation Practices in PLS-SEM: A Review of Recent Research and Best Practice Recommendations
Hair, Joseph F.	Should Firms Encourage Employees to Engage in Work-Related Social Media Use?
Hair, Michael	Disproportional Evaluations of Female Brands
Ham, Jeongmin	Do You Think I’m Real?: A Mixed Reality Approach to the Effects of the Virtual Influencer Engagement on Attitude and Brand Attachment
Han, Ye	Purchasing the Threat Away: Emotional Consumption and Behavioral Responses to an Ongoing Crisis
Hardman, Haley	Tip Framing and the Appropriate Context
Harrigan, Paul	The Impact of Influencer Video Characteristics on Electronic Word-of-Mouth Explore Functional and Experiential Advertisement Construction from a Graphic Design Perspective
Harris Bliton, Kimberly	Special Session: Toward a Research Agenda for the Future of Direct Selling
Harrison, Dana	The Role of AI Agents in Spreading and Detecting Fake Online Reviews: A Systematic Review
Haytko, Diana	Brand Hate and Diversity
He, Yang	COVID, Loneliness, and Consumer Need for Control
Hebborn, Heike	Designed for Success: The Role of Long-Term User-Product Interaction for Product Design Success Do You Feel Bored? The Role of Positive and Negative Emotions for Product Design Success The COVID-19 Life Event and Individual Well-Being: Do Coping Behaviors Matter?
Heitz-Spahn, Sandrine	From Eerie to Aww: Embracing the Imperfect Side of Humans can Improve the Consumer-Robot Interaction
Herrando Soria, Carolina	“Business-to-Business-to-Brain?” A Structured Literature Review on Neuroscience in B2B-Marketing Using TCCM Analysis
Heuvinck, Nico	Recycled Plastic Packaging on the Upswing Fast Meal = Fast Food Intuition: The Effect of Time Pressure on Food Choice
Hidalgo, Bertha	Swipe up for Better Health
Hieronymi, Carl	It isn’t My Fault: The Influence of External Environmental Locus of Control on the Willingness to Pay for Remanufactured Products
Ho, Foo Nin	Race and Status Evaluations
Hofmann, Verena	Designed for Success: The Role of Long-Term User-Product Interaction for Product Design Success The COVID-19 Life Event and Individual Well-Being: Do Coping Behaviors Matter? Do Sad-Looking Endorsers Indeed Work Better in Charity Advertising? The Relevance of Consumers’ Brand Awareness and Empathy
Holloway, Betsy	Customer Motives and Influence Tactics in Special-Request Service Encounters
Hong, Junghwa	When does a Goal-Appeal Match Affect Customer Satisfaction? Examining the Work and Play Context
Hopkinson, Paul	The Transformative Power of Artificial Intelligence for Managing Customer Relationships
Hossain, Tofazzal	The Impact of Power Distance Beliefs on Resistance toward AI (vs. Human Service) Adoption
Huang, Jian	Disentangling the Effect of Advertising on Online Reviews
Huang, Yu-Shan Sandy	Chatbots and Service Failure: When does it Lead to Customer Aggression
Huang, Yufei	How are Peer Endorser Characteristics Related to Brand Selfie Attitude?
Huggins, Gary	Special Session: Toward a Research Agenda for the Future of Direct Selling
Hughes, Doug	The Impact of Salesperson Intentions on Sales Training Transfer How Successful Firms Manage the Power Between Sales and Marketing Functions
Hultman, Magnus	Managerial Perspectives on Export Pricing Adaptation Decisions: An Experimental Investigation
Huo, Wenjin	Social Media Influence on Customer’s Adoption of 5G Services: The Mediating Role of Customer-Based Brand Equity and Technology Adoption
Hyder, Antonio	Quick Diversification: Deciding the Scaling Strategies of a Digital News Startup Using Marketing Science Special Session: Marketing Science at the Service of Innovative Startups and Vice Versa
Høgevold, Nils	Digitalization through Technology and Sales Performance: Extended Framework
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Ingene, Chuck	Special Session: Direct Selling: Facts and Fallacies
Ishida, Chiharu	Quantitative Anxiety and Insights for Preparing Students for Data-Driven Marketing Jobs
Ivchenko, Andriy	The Pandemic Crisis Effects on Subjective Well-Being and Consumer Behavior
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Jain, Varsha	Discovering AI-Driven Services for Service Well Being: An Insider Perspective
Jain, Varsha	Relationship Marketing in Higher Education in Uncertain Times: A Multi-Stakeholder Perspective Luxury Experience and Consumer Behavior: A Systematic Literature Review and Future Research Agenda
James, Kevin	When does a Goal-Appeal Match Affect Customer Satisfaction? Examining the Work and Play Context
Jarvis, Cheryl Burke	Disentangling Service Reliability from Service Excellence and Assessing their Impact on Likelihood to Recommend
Jellouli, Khaouli	What Advertising Levers can be Used to Encourage Children to Eat Insects? An Approach Based on Drawings
Jochims, Bruna	Natural to Comply: How Plants in Servicescapes Encourage Compliance with Well-Being Recommendations Scents, Shapes, and Sentiments Temperature Influences on Sexual Attractiveness: A not so Clear Connection
Johnson, Clark	Competing Construals in Advertising: Consumer-Brand Relationships versus Temporal Effects
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Kacha, Mathieu	Leveraging Similarity and Congruency for Persuasive Sensory-Based Communication
Kadile, Vita	The Role of Entrepreneurial Competencies in Enterprise and Marketing Pedagogy: Lessons from Business Start-Ups
Kaduskeviciute, Vaida	Three Steps towards the Deeper Insights into Willingness to Disclose Personal Data in Online Shopping
Karampournioti, Evmorfia	Special Session: Marketing Research Automation and Robotization (M-RAR) – A Chance for Marketing Practice and a Risk for Marketing Science/Scientists? Designing for User and Brand Experience: Implementing Parallax Scrolling in Online Shops to Explicitly and Implicitly Affect UX, Brand Sustainability and Behavioral Intentions
Karimi, Sahar	Arousal, Pleasure, and Sentiment a Case of Consumer Recommendation and Repurchase on Airbnb
Karniouchina, Kate	Exploring Firm Heterogeneity in Category-Level Product Performance: The Case of Motion Pictures
Kaufman, Peter	Quantitative Anxiety and Insights for Preparing Students for Data-Driven Marketing Jobs
Kazakov, Sergey	Natural Language Processing of Negative Reviews to Improve Service in Hospitality
Keel, Astrid	Forgiving Celebrity Endorser Transgressions: A Cross-Cultural Perspective An Empirical Examination of Digital and Print Magazine Pricing
Kekec, Pinar	The Impact of Salesperson Intentions on Sales Training Transfer
Key, Martin	Special Session: Marketing Research Impact and Relevance: Methods, Craft, and Frameworks Marketing Impact through Market Theory
Khan, Aila	Conceptualising SERVBOT: A Service Quality Model for Humanoid Social Robots
Kharub, Isha	Conceptualising SERVBOT: A Service Quality Model for Humanoid Social Robots
Kieu, Tai Anh	Online Shopping Adoption during the Covid-19 Pandemic: Construing Disconfirmation and Continuance Intention
Kim, Hae Joo	Effects of Uncertainty on Customer Engagement in Gamified Social Competition
Kim, Kate Kyoungmi	A CEO’s Childhood Experience of Natural Disaster and Corporate Social Responsibility
Kim, Rae Yule	From Eerie to Aww: Embracing the Imperfect Side of Humans can Improve the Consumer-Robot Interaction
Kim, Summer	Fostering Customer Adoption of Curbside Pick-up Service
Kinsey, Nicky	The Role of Entrepreneurial Competencies in Enterprise and Marketing Pedagogy: Lessons from Business Start-Ups
Kivenzor, Gregory	The Pandemic Crisis Effects on Subjective Well-Being and Consumer Behavior
Koorank Beheshti, Mohammadali	Can Polarization on Social Media Affect Influencer Effectiveness? Mediating Role of Motivated Reasoning
Koskie, Melanie Moore	Influencers' Use of Active vs. Passive Sponsored Content and the Impact on Consumer Perception
Kostelijk, Erik	The Pandemic Crisis Effects on Subjective Well-Being and Consumer Behavior
Köcher, Sören	Keeping the Ball Rolling: Using the S-O-R Framework to Investigate the Determinants of Football Fan Loyalty
Krafft, Manfred	Enhancing Solution Effectiveness: The Role of Customer Adaptiveness
Krallman, Alexandra	Swipe up for Better Health
Kramer, Victoria	Enhancing Solution Effectiveness: The Role of Customer Adaptiveness
Krey, Nina	Tackling the Academic Job Market: Advice from Search Committee Members Purchasing the Threat Away: Emotional Consumption and Behavioral Responses to an Ongoing Crisis Special Issue: Scale Measurements Review 101: Understanding the Problematic Issues and Insights in Developing and Using Scale Measures in Academic Research Augmented Reality Experiences: Exploring the Sensory and Cognitive Aspects that Foster Loyalty
Krishnamurthy, Rajeshwari	Sales Management Just Got Brighter and More Resilient during COVID
Krotz, Riley T.	Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Events
Kuang, Yunmei	MNEs’ CSR Communication Intensity in Host Countries through Social Media
Kuhn, Marc	“Lime, Bird or Campus Drive? Where Institutions can be Ahead of Markets” an Empirical Study About Consumers’ Intention to Use Closed-Campus Micromobility “Business-to-Business-to-Brain?” A Structured Literature Review on Neuroscience in B2B-Marketing Using TCCM Analysis
Kuhnle, Janina S.	Designed for Success: The Role of Long-Term User-Product Interaction for Product Design Success Do You Feel Bored? The Role of Positive and Negative Emotions for Product Design Success
Kumar, Anand	The Effect of Advertising a Product with its Reflection on Product Aesthetics
Köpsel, Anne	“Business-to-Business-to-Brain?” A Structured Literature Review on Neuroscience in B2B-Marketing Using TCCM Analysis
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LaBrecque, Alexander	Fostering Customer Adoption of Curbside Pick-up Service
Lafreniere, Katherine	Should Reviewers and Website Moderators Censor Swearwords in Reviews?
Lai, Pei-Chun	Development of a Measuring Scale in Higher Education Experience under Pandemic
Lam, Joey	To Demystify Discriminative Behaviors Against Outgroup Customers in Individualistic Culture: A Case Study
Lamichhane, Ashmita	Perceived Quota Difficulty and its Relevance to Ethical Decision-Making and Sales Performance
Landers, V. Myles	Tip Framing and the Appropriate Context
Langan, Ryan	An Examination of CEO Pay Transparency on Consumers’ CSR Evaluations
Langner, Sascha	Special Session: Marketing Research Automation and Robotization (M-RAR) – A Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
Lavertu, Laura	The Extended Arousing Effect or the Exciting Power of Social Media on Offline Consumption Behaviors
Lawrence, Justin	An Unacknowledged Beneficiary of a Firm’s Online Reviews: The Firm’s Supplier
Le Bon, Joel	Salespeople’s Earned Social Media and Enablement: Understanding and Enhancing the Salespeople’s Digital and Social Selling Influence
Lee, Jaehoon	The Impact of Power Distance Beliefs on Resistance toward AI (vs. Human Service) Adoption
Leisen Pollack, Birgit	What Makes a Service Green? The Consumer’s Perspective
Leonhardt, James	Cultural Diversity in Preventative Health Behavior
Leonhardt, Skyler	Consumer Wisdom and Sustainable Product Purchase Intentions
Li, Xixi	MNEs’ CSR Communication Intensity in Host Countries through Social Media
Li, Yi	Fast Meal = Fast Food Intuition: The Effect of Time Pressure on Food Choice
Li, Yuan	Exploring the Boundary Conditions of the Power Distance Belief on DIY Preference
Liao, Ying	Signaling Trust Using B2B Firm Indicators
Lichters, Marcel	A Bibliometric Analysis of Context Effects and a Research Agenda
Licsandru, Tana Cristina	Brand-Triggered Inclusion: A Theoretical Framework
Liengaard, Benjamin	Predictive Model Assessment in PLS-SEM: Extensions and Guidelines Model Evaluation Practices in PLS-SEM: A Review of Recent Research and Best Practice Recommendations
Lim, Mikyoung	The Backfire Effects of Website Filtering Tools
Lin, Chin-Feng	Constructing Young People's Cognitive Hierarchies of APP Usage
Lin, Meng-Hsien	Creating Synergies: Interviews as Connector, Corroborator and Complementor Creating Synergies: The Role of Mother’s Autonomy and Use of Media on Children’s Education: A Multi-Method Study Conducted in India Creating Synergies: Understanding the Impact of Olfactory Ability on Sensory Identity
Lindquist, Jay	A bridge to relevance: on the history of the Academy of Marketing Science (AMS)
Lioliou, Eleni	Business Ties, National Institutions, and Firm Performance: A Multilevel Investigation
Lischka, Gesa	Special Session: Marketing Research Automation and Robotization (M-RAR) – A Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
Llonch-Andreu, Joan	Variation of Customer Performance Influence on IMC Outcomes in Different Size Companies in Inter-Country Context
Locander, David	Special Issue: Scale Measurements Review 101: Understanding the Problematic Issues and Insights in Developing and Using Scale Measures in Academic Research
Lopez, Carmen	Rethinking Authenticity: An Investigation of Virtual Influencers
Lowe, Ben	A Consumer Based Typology of Lateral Exchange Markets
Lunardo, Renaud	Funny, so Manipulative? Disentangling the Effects of Aggressive Humor Usage by Salespeople on Inferences of Manipulative Intent and Relational Outcomes Is that a Sport?”: Conceptualization, Measurement and Consumer- and Brand-Related Outcomes of Perceived Sportivity Does it Pay off to Disclose a Historical Transgression?
Luo, Yong Eddie	A Consumer Based Typology of Lateral Exchange Markets
Lurie, Phil	Salespeople’s Earned Social Media and Enablement: Understanding and Enhancing the Salespeople’s Digital and Social Selling Influence
Lwin, Michael	Conceptualising SERVBOT: A Service Quality Model for Humanoid Social Robots
M
Ma, Minghui	Disentangling the Effect of Advertising on Online Reviews
Maas, Peter	Exploring the Boundary Conditions of the Power Distance Belief on DIY Preference
Mack, Nina	Can Identity Duels Improve Consumers’ Brand Attitude?
Macé, Sandrine	Mining CEOs’ Big Five Personality Traits from Twitter
Madadi, Rozbeh	The Effect of Changing the Logo on Accepting Social Distancing Guidelines due to COVID-19 with Moderation Effect of Product Involvement
Madhavaram, Sreedhar	Strategic Marketing Solutions for the Climate Change Social Dilemma
Maher, Amro	Corporate Social Responsibility and Consumer-Brand Relationships: The Role of Culture
Mai, Shirley	Brand Hate and Diversity Signaling Trust Using B2B Firm Indicators
Makarem, Suzanne	Regular Creative Practice
Malik, Pankhuri	Within and Between two Worlds: Mixed Ethnic Identity Scale Development and Nomological Validity
Mandelli, Andreina	Shopping with Voice Assistants: How Empathy Affects Decision-Making Outcomes
Manthiou, Aikaterini	The Effect of Secondhand Extension on Online and Offline Traditional Retailing Environments
Marder, Ben	The Extended Arousing Effect or the Exciting Power of Social Media on Offline Consumption Behaviors
Margulis, Anna	Interactive Marketing and Changing Landscape of Consumer-Firm Relations through Consumer Culture Theory Lens
Mari, Alex	Shopping with Voice Assistants: How Empathy Affects Decision-Making Outcomes
Marriott, Hannah	“Hey Google, can I Text You?” Investigating AI Digital Assistants Modality to Serve Emerging Customer Needs Text Me if You can! the Influence of Modality in Consumers Interactions with AI Digital Assistants
Massi, Marta	Authentic Omnichannel: Providing Consumers with a Seamless Brand Experience through Authenticity
Massiéra, Philippe	The Contribution of Adaptive Marketing Capabilities on SME's Business Model Adaptation during the Pandemic Crisis
Mathur, Anil	Persuasion Using Video Narratives: Case of Engagement with Videos on YouTube about COVID-19
Mazzoli, Valentina	I, Chatbot! The Impact of Anthropomorphism and Gaze Direction on Willingness to Disclose Personal Information and Behavioral Intentions
McCain, Candace	Independent Restaurants’ Pandemic Survival Toolkit: Thriving on Community Resilience
Mcclure, Colleen	An Unacknowledged Beneficiary of a Firm’s Online Reviews: The Firm’s Supplier
McEvoy, Kevin	An Innovation Creating a Bridge between Marketing Education and Professional Practice
McLean, Graeme	Text Me if You can! the Influence of Modality in Consumers Interactions with AI Digital Assistants Augmented Reality Experiences: Exploring the Sensory and Cognitive Aspects that Foster Loyalty Digital Tourism Consumption: The Role of Virtual Reality (VR) Vacations on Consumers’ Psychological Wellbeing
Mertz, Breanne A.	Influencers' Use of Active vs. Passive Sponsored Content and the Impact on Consumer Perception
Mete, Melisa	A Cross Cultural Study on Customers` Engagement on Value Co-Creation in Big Data Concept: The Moderating Effect of Privacy Concerns
Meyer-Waarden, Lars	“Lime, Bird or Campus Drive? Where Institutions can be Ahead of Markets” an Empirical Study About Consumers’ Intention to Use Closed-Campus Micromobility
Mills, Adam	Rethinking Online Marketing Education: Process as a Critical Strategic Consideration
Mings, Amy	I don’t like What I See: When User Generated Images (UGI) Distorts the Brand Image
Miocevic, Dario	Top Manager's Negative Emotions and SME's Marketing Retrenchment during Economic Crisis: The Moderating Role of Crisis Severity and Strategic Orientations
Mogaji, Emmanuel	Relationship Marketing in Higher Education in Uncertain Times: A Multi-Stakeholder Perspective
Mohan, Bhavya	An Examination of CEO Pay Transparency on Consumers’ CSR Evaluations
Mollah, Muhammad M.H.	Examining Spillover Effects of NHTSA Safety Investigation Announcements on Automotive Suppliers’ Shareholder Wealth
Montano, Sarah	An Experiential Learning Framework for Retail: Creative Authentic Skill Development
Montecchi, Matteo	The Impact of Anthropomorphism on Consumer Satisfaction The Influencing Factors of Social Presence on Loyalty in Social Commerce: Mediating Role of Trust and Customer Satisfaction
Moore, Sarah	Should Reviewers and Website Moderators Censor Swearwords in Reviews?
Moore, William	Exploring Firm Heterogeneity in Category-Level Product Performance: The Case of Motion Pictures
Mora, Jose-Domingo	Grammar and Text Position as Drivers of Review Usefulness
Moran, Gillian	The Role of Formative Experiential Learning in Addressing the Multifaceted Nature of Skills Required by Future Marketers
Morgan-Thomas, Anna	Negative Online Brand Engagement Scale Development Process Brand Polarization Scale Development
Mossaei, Neda	Should Firms Encourage Employees to Engage in Work-Related Social Media Use?
Moulard, Julie Guidry	Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength A bridge to relevance: on the history of the Academy of Marketing Science (AMS)
Mubin, Omar	Conceptualising SERVBOT: A Service Quality Model for Humanoid Social Robots
Muravskii, Daniil	Natural Language Processing of Negative Reviews to Improve Service in Hospitality
N
Nechaeva, Olga	Communication of Sustainability in Omnichannel Retailing as a Tool to Increase Brand Engagement
Neill, Stern	Eureka Moments: A Study of Nascent Entrepreneur Idea Generation
Nguyen, Carlin	An Examination of CEO Pay Transparency on Consumers’ CSR Evaluations
Nguyen, Chau-Minh	Brands’ Response to Cancel Culture: Connecting Marketplace Actors
Nguyen, Thanh Hans	An Unacknowledged Beneficiary of a Firm’s Online Reviews: The Firm’s Supplier
Nicewicz, Kate	Is Relationship Marketing Still Relevant? A Concept Analysis
Nindl, Fabian	We are all in this Together! Instore-Interactions in a Shopping Environment Disrupted by COVID-19
Niraj, Rakesh	Disentangling Service Reliability from Service Excellence and Assessing their Impact on Likelihood to Recommend
Noble, Stephanie M.	Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Events
Näppä, Anna	Whose Role is it Anyway? A Consideration of Responsibility in Digital Addiction
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O'Connor, Christina	The Role of Formative Experiential Learning in Addressing the Multifaceted Nature of Skills Required by Future Marketers
Obilo, Obinna	Exploring Political Ethnocentrism
Oghazi, Pejvak	Managerial Perspectives on Export Pricing Adaptation Decisions: An Experimental Investigation
Oliveira, Joao	Business Ties, National Institutions, and Firm Performance: A Multilevel Investigation
Oliveira, Mauro	Keeping the Ball Rolling: Using the S-O-R Framework to Investigate the Determinants of Football Fan Loyalty
Onzo, Naoto	Value Creation and Disruptive Innovation by Robots
Ortinau, David J.	Special Issue: Scale Measurements Review 101: Understanding the Problematic Issues and Insights in Developing and Using Scale Measures in Academic Research
Osuna Ramírez, Sergio Andrés	Brand Polarization Scale Development
Otero-Neira, Carmen	Digitalization through Technology and Sales Performance: Extended Framework
Ozcan, Timucin	Disproportional Evaluations of Female Brands
P
Padilla, Nicolas	Essays on the Use of Probabilistic Machine Learning for Estimating Customer Preferences with Limited Information
Pandelaere, Mario	Do You like This Paper? Would You Agree with “I like This Paper”? The Impact of Formulating Items as Questions Versus Statements on Evaluations
Panjehfouladgaran, Hamidreza	A Cross-Cultural Investigation on Second-Hand Online Shopping Behaviour
Pantoja, Felipe	Scents, Shapes, and Sentiments Temperature Influences on Sexual Attractiveness: A not so Clear Connection
Panton, George	The Impact of Anthropomorphism on Consumer Satisfaction
Papadopoulou, Christina	Managerial Perspectives on Export Pricing Adaptation Decisions: An Experimental Investigation
Pape, Denise	Breaking the Barriers Between Online and Offline Retail: The Effect of in-Store Augmented Reality on Customers’ Patronage Intentions
Park, Kayoung	WIC Online Ordering during the COVID-19 Pandemic: Evidence from an Oklahoma Grocery Store Chain
Park, Taehoon	Corporate Social Responsibility and Consumer-Brand Relationships: The Role of Culture
Parke, Perry	Independent Restaurants’ Pandemic Survival Toolkit: Thriving on Community Resilience
Parker, Janna	Should Firms Encourage Employees to Engage in Work-Related Social Media Use?
Parra, Fernando	More than the Bottom Line: Does Socioemotional Wealth Impact the Marketing of Ethnic Minority Family Businesses?
Patil, Ripinka	We all Make Mistakes, but We’re Not All Human… The Influence of Voice Assistant’s Mistake on Anthropomorphism
Pecot, Fabien	Does it Pay off to Disclose a Historical Transgression?
Pederzoli, Daniele	The Effect of Secondhand Extension on Online and Offline Traditional Retailing Environments
Pellicelli, Anna Claudia	The Power of the Omnichannel Strategy and the Role of Marketing in this Challenge
Pelton, Lou	Special Session: Direct Selling: Facts and Fallacies
Pentina, Iryna	Emotional and Cognitive Trust in Social Conversational Agents Information Overload in Voice-Based Alexa Shopping: Does Customer Involvement Play a Role?
Penttinen, Valeria	Hi, I’m Taking over this Account! Leveraging Social Media Takeover in Fostering Parasocial Interaction with Brands
Perez Vega, Rodrigo	The Transformative Power of Artificial Intelligence for Managing Customer Relationships
Perin, Marcelo	The Influence of Club Leadership in the Behavioral and Attitudes of Soccer Club Supporters
Peterson, Mark	Using Macromarketing to Teach Business Sustainability
Peterson, Robert	Special Session: Toward a Research Agenda for the Future of Direct Selling Special Session: Direct Selling: Facts and Fallacies
Petrescu, Maria	The Role of AI Agents in Spreading and Detecting Fake Online Reviews: A Systematic Review
Piancatelli, Chiara	Authentic Omnichannel: Providing Consumers with a Seamless Brand Experience through Authenticity
Pick, Mandy	Model Evaluation Practices in PLS-SEM: A Review of Recent Research and Best Practice Recommendations
Pitardi, Valentina	“Hey Google, can I Text You?” Investigating AI Digital Assistants Modality to Serve Emerging Customer Needs Text Me if You can! the Influence of Modality in Consumers Interactions with AI Digital Assistants
Pitt, Christine	The Writing is on the Wall: Using Lexical Analyses to Predict Service Quality
Pitts, Robert	The Effect of FOMO – in Relation to Involvement and Technology Usage
Pizzi, Gabriele	I, Chatbot! The Impact of Anthropomorphism and Gaze Direction on Willingness to Disclose Personal Information and Behavioral Intentions
Plangger, Kirk	The Impact of Anthropomorphism on Consumer Satisfaction
Poncin, Ingrid	Using Gestural Interaction Technology to Improve the Consumer Experience
Porter III, Mcdowell	More than the Bottom Line: Does Socioemotional Wealth Impact the Marketing of Ethnic Minority Family Businesses?
Pounders, Kate	Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength
Price, Linda	The Service Provider Guided Consumer Milestone Journey
Protopapa, Ilia	The Influencing Factors of Social Presence on Loyalty in Social Commerce: Mediating Role of Trust and Customer Satisfaction
Punyatoya, Plavini	Influence of Online Brand Community Management Capability on Firm Performance
R
Racat, Margot	Leveraging Similarity and Congruency for Persuasive Sensory-Based Communication
Radomir, Lăcrămioara	Model Evaluation Practices in PLS-SEM: A Review of Recent Research and Best Practice Recommendations
Rahman, Mohammad	Keeping the Ball Rolling: Using the S-O-R Framework to Investigate the Determinants of Football Fan Loyalty
Rashidi-Sabet, Siavash	Strategic Marketing Solutions for the Climate Change Social Dilemma
Reit, Vanessa	Hit the Road: Micromobility Solutions from the User’s Perspective
Reiter, Philipp	Special Session: Marketing Research Automation and Robotization (M-RAR) – A Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
Reshadi, Farnoush	Virtual Tipping: Giving Back to Social Media Influencers
Reshadi, Mehrnoosh	Virtual Tipping: Giving Back to Social Media Influencers
Reutskaja, Elena	The Pandemic Crisis Effects on Subjective Well-Being and Consumer Behavior
Reyneke, Mignon	Whose Role is it Anyway? A Consideration of Responsibility in Digital Addiction
Rice, Dan	We all Make Mistakes, but We’re Not All Human… The Influence of Voice Assistant’s Mistake on Anthropomorphism
Riley, Jen	Evaluating the Impact of Technology on Professional Sales: An Analysis of Social Selling Effectiveness Is Relationship Marketing Still Relevant? A Concept Analysis
Ringle, Christian	Predictive Model Assessment in PLS-SEM: Extensions and Guidelines Model Evaluation Practices in PLS-SEM: A Review of Recent Research and Best Practice Recommendations
Robertson, Jeandri	The Writing is on the Wall: Using Lexical Analyses to Predict Service Quality Whose Role is it Anyway? A Consideration of Responsibility in Digital Addiction
Robson, Karen	Rethinking Online Marketing Education: Process as a Critical Strategic Consideration
Rodríguez, Rocío	Digitalization through Technology and Sales Performance: Extended Framework
Rojas-Contreras, Camilo	Toward a Theoretical Model of Brand Chatbot Adoption, a Bibliometric and Machine Learning Perspective
Rosenberger III, Philip	Keeping the Ball Rolling: Using the S-O-R Framework to Investigate the Determinants of Football Fan Loyalty
Rossi, Patricia	Robots for Good: How Robo Advisors and Behavioral Finance Training Impact the Disposition Effect Temperature Influences on Sexual Attractiveness: A not so Clear Connection
Rouziou, Maria	The Dynamic Relationship between Organizational Identification and the Social Capital Amongst Sales, Marketing, and R&D
Roy, Gourav	Discovering AI-Driven Services for Service Well Being: An Insider Perspective
Roy, Robin	How Consumers Process Online Reviews for Purchase Decision: A Grounded Theory Approach
Roy, Subhadip	Forgiving Celebrity Endorser Transgressions: A Cross-Cultural Perspective
Runnalls, Blake	The Impact of Salesperson Intentions on Sales Training Transfer
Russell, Cristel	Extraversion, Technology Proclivity, and Participation in Technology-Mediated, Sharing Economy Markets
Ruvalcaba, Cecilia	The Time is Now! Capturing the Momentum of Consumers’ Attitudinal and Behavioral Change towards Environmental Sustainability due to the Pandemic
Ryan, Jason	Rethinking Destination Branding Frameworks for the Age of Digital Nomads and Telecommuters
Rüfenacht, Matthias	Exploring the Boundary Conditions of the Power Distance Belief on DIY Preference
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S, Satyam	Understanding Consumer Usage and Adoption of Mobile Services at the Bottom of the Pyramid
Sadik-Rozsnyai, Orsolya	Consumer Willingness to Invest Effort in Complex Technology-Based Self-Service
Saini, Amit	Influence of Online Brand Community Management Capability on Firm Performance
Saintives, Camille	Funny, so Manipulative? Disentangling the Effects of Aggressive Humor Usage by Salespeople on Inferences of Manipulative Intent and Relational Outcomes
Salcedo, Nestor U.	The Role of Government Policy Communications (GPC) Quality and Consistency in Promoting Entrepreneurship: An Approach from Integrated Marketing Communication
Saldivar, Roberto	Love is all Around Us, Love is Global: It Turns out it’s not Expressed the Same for All Brands
Sann, Raksmey	Development of a Measuring Scale in Higher Education Experience under Pandemic
Saracevic, Selma	The Role of Self-Construal Level in the Relationship Between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison
Sarstedt, Marko	Predictive Model Assessment in PLS-SEM: Extensions and Guidelines Model Evaluation Practices in PLS-SEM: A Review of Recent Research and Best Practice Recommendations
Sarstedt, Marko	A Bibliometric Analysis of Context Effects and a Research Agenda
Scalin, Mica	Regular Creative Practice
Scaraboto, Daiane	Disruptive Consumption Practices in Emerging Markets
Schau, Hope	Marketing Impact through Market Theory
Scheer, Lisa	An Unacknowledged Beneficiary of a Firm’s Online Reviews: The Firm’s Supplier
Schlegelmilch, Bodo B.	The Role of Self-Construal Level in the Relationship Between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison
Schmidt, Steffen	Special Session: Marketing Research Automation and Robotization (M-RAR) – A Chance for Marketing Practice and a Risk for Marketing Science/Scientists? Designing for User and Brand Experience: Implementing Parallax Scrolling in Online Shops to Explicitly and Implicitly Affect UX, Brand Sustainability and Behavioral Intentions
Schneider Dallolio, Adriana	Disruptive Consumption Practices in Emerging Markets
Schwing, Maximilian	“Lime, Bird or Campus Drive? Where Institutions can be Ahead of Markets” an Empirical Study About Consumers’ Intention to Use Closed-Campus Micromobility
Schäfer, Björn	Crisis Initiated Changes in the Business Model of Small and Medium Enterprises
Schöniger, Martina	A Bibliometric Analysis of Context Effects and a Research Agenda
Sellier, Quentin	Using Gestural Interaction Technology to Improve the Consumer Experience
Serhal, Rania	Specialized Social Media and Luxury Brands
Shah, Pratik	Do You Think I’m Real?: A Mixed Reality Approach to the Effects of the Virtual Influencer Engagement on Attitude and Brand Attachment
Shahgholian, Azar	Arousal, Pleasure, and Sentiment a Case of Consumer Recommendation and Repurchase on Airbnb A Cross-Cultural Investigation on Second-Hand Online Shopping Behaviour
Shaikh, Ateeque	How Consumers Process Online Reviews for Purchase Decision: A Grounded Theory Approach
Shaikh, Sumayya	The ‘Vegetarian Protein = Less Nourishing’ Intuition: When the Choice of Vegetarian Protein Increases Calorie Consumption
Shanahan, Doreen	Extraversion, Technology Proclivity, and Participation in Technology-Mediated, Sharing Economy Markets
Shannahan, Kirby	Perceived Quota Difficulty and its Relevance to Ethical Decision-Making and Sales Performance
Shannahan, Rachelle	Perceived Quota Difficulty and its Relevance to Ethical Decision-Making and Sales Performance
Sharma, Himani	Relationship Marketing in Higher Education in Uncertain Times: A Multi-Stakeholder Perspective
Sharma, Nazuk	The Effect of Advertising a Product with its Reflection on Product Aesthetics Drop Shadows and Product Lightness Perceptions
Sharma, Pratyush	Predictive Model Assessment in PLS-SEM: Extensions and Guidelines
Sharma, Yukti	Mapping Literature on Cause-Related Marketing Using Bibliometric and Thematic Analyses
Sharpe, Stacey-Ann	Exploring the Strategic Bond between Economic Geography and Firm-Level Advertising Spending
Sheth, Jagdish	Discovering AI-Driven Services for Service Well Being: An Insider Perspective
Shin, Hyunju	A CEO’s Childhood Experience of Natural Disaster and Corporate Social Responsibility Luxury Experience and Consumer Behavior: A Systematic Literature Review and Future Research Agenda
Silal, Prakrit	Mapping Literature on Cause-Related Marketing Using Bibliometric and Thematic Analyses
Silvanto, Sari	Rethinking Destination Branding Frameworks for the Age of Digital Nomads and Telecommuters
Simões, Cláudia	The Influence of Club Leadership in the Behavioral and Attitudes of Soccer Club Supporters
Singhal, Aishwarya	The Transformative Power of Artificial Intelligence for Managing Customer Relationships
Sinha, Mona	Independent Restaurants’ Pandemic Survival Toolkit: Thriving on Community Resilience
Sinha, Mona	Tackling the Academic Job Market: Advice from Search Committee Members
Skare, Vatroslav	Three Steps towards the Deeper Insights into Willingness to Disclose Personal Data in Online Shopping
Slabbinck, Hendrik	Recycled Plastic Packaging on the Upswing
Smith, Leah	What’s in a “Happy” Meal? The Effect of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions
Soni, Sigma	Green Hotel Re-Patronage Intention: A BRT Perspective
Stefan, Jordy	The Attractiveness of Vegetarian Products to Men and Women: The Role of Gender and Type of Experience
Steinfield, Laurel	A Model to Encourage a Transformative Orientation in Marketing
Stokburger-Sauer, Nicola E.	Designed for Success: The Role of Long-Term User-Product Interaction for Product Design Success Do You Feel Bored? The Role of Positive and Negative Emotions for Product Design Success Do Sad-Looking Endorsers Indeed Work Better in Charity Advertising? The Relevance of Consumers’ Brand Awareness and Empathy
Story, W. Keith	More than the Bottom Line: Does Socioemotional Wealth Impact the Marketing of Ethnic Minority Family Businesses?
Stuhldreier, Sanja Maria	Effects of Complaint Management Strategies in Social Networks on Observers’ Emotional Attachment and Brand Commitment
Su, Lixun	Nurturing versus Natural Meanings of Colors
Surface, Debra Lee	The Relationship Between Eco-Labeling Claims and Abnormal Stock Returns to New Product Launches: Empirical Evidence from Food and Beverage Industries
Svensson, Göran	Digitalization through Technology and Sales Performance: Extended Framework
Swilley, Esther	Marketer and Consumer Mismatch of STEM and Gender Based Toys
Szocs, Courtney	Starting the Party Early: An Abstract on How Anticipating Indulgence Catalyzes Indulgent Behavior in the Present
T
Taillon, Brian	Brand Hate and Diversity
Talay, Berk	The Relationship Between Eco-Labeling Claims and Abnormal Stock Returns to New Product Launches: Empirical Evidence from Food and Beverage Industries
Tang, Chuanyi	WIC Online Ordering during the COVID-19 Pandemic: Evidence from an Oklahoma Grocery Store Chain
Tang, Xiaofei	A Consumer Based Typology of Lateral Exchange Markets
Tavallaei, Stella	Sounds like a Friend or an Expert? How Sound Symbolism Mitigates Resistance to Artificial Intelligence Early Adopters or Laggards: Political Ideology and Adoption of Artificial Intelligence
Tessitore, Tina	Explore Functional and Experiential Advertisement Construction from a Graphic Design Perspective
Theotokis, Aristeidis	Managerial Perspectives on Export Pricing Adaptation Decisions: An Experimental Investigation
Thomas, Luisa	Virtual Try-Before-You-Buy: The Impact of Virtual Try-Ons on Consumer Purchases
Tong, Pui Ying	Quantitative Anxiety and Insights for Preparing Students for Data-Driven Marketing Jobs
Toporowski, Waldemar	Breaking the Barriers Between Online and Offline Retail: The Effect of in-Store Augmented Reality on Customers’ Patronage Intentions
Toral, Inci	An Experiential Learning Framework for Retail: Creative Authentic Skill Development
Torres, Ivonne M.	The Effect of Changing the Logo on Accepting Social Distancing Guidelines due to COVID-19 with Moderation Effect of Product Involvement
Tran, Tan	Specialized Social Media and Luxury Brands
Trelohan, Magali	The Attractiveness of Vegetarian Products to Men and Women: The Role of Gender and Type of Experience
Trinquecoste, Jean-François	Is that a Sport?”: Conceptualization, Measurement and Consumer- and Brand-Related Outcomes of Perceived Sportivity
Troncoza, Martha	Independent Restaurants’ Pandemic Survival Toolkit: Thriving on Community Resilience
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Ulusoy, Ebru	Love is all Around Us, Love is Global: It Turns out it’s not Expressed the Same for All Brands
Urbonavicius, Sigitas	Three Steps towards the Deeper Insights into Willingness to Disclose Personal Data in Online Shopping
Uslay, Can	Market Orientation, Entrepreneurial Orientation, Entrepreneurial Marketing, and Firm Performance: A Comparative Analysis Exploring Firm Heterogeneity in Category-Level Product Performance: The Case of Motion Pictures
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Vaidyanathan, Rajiv	From Eerie to Aww: Embracing the Imperfect Side of Humans can Improve the Consumer-Robot Interaction
Valaei, Naser	A Cross-Cultural Investigation on Second-Hand Online Shopping Behaviour
Valette-Florence, Pierre	Toward a Theoretical Model of Brand Chatbot Adoption, a Bibliometric and Machine Learning Perspective
Van Kerckhove, Anneleen	Do You like This Paper? Would You Agree with “I like This Paper”? The Impact of Formulating Items as Questions Versus Statements on Evaluations
Vanderdonckt, Jean	Using Gestural Interaction Technology to Improve the Consumer Experience
Vannucci, Virginia	I, Chatbot! The Impact of Anthropomorphism and Gaze Direction on Willingness to Disclose Personal Information and Behavioral Intentions
Vargo, Stephen L.	Marketing Impact through Market Theory
Veloutsou, Cleopatra	Negative Online Brand Engagement Scale Development Process Brand Polarization Scale Development
Vermeir, Iris	Recycled Plastic Packaging on the Upswing
Vijayalakshmi, Akshaya	Creating Synergies: The Role of Mother’s Autonomy and Use of Media on Children’s Education: A Multi-Method Study Conducted in India
Visentin, Giovanni	Mining CEOs’ Big Five Personality Traits from Twitter
Vocino, Andrea	Authentic Omnichannel: Providing Consumers with a Seamless Brand Experience through Authenticity
von Mettenheim, Walter	Hate Speech and Bad Language: The Ugly Face of Social Influencers and its Impact on Brands
W
Waite, Kathryn	The Transformative Power of Artificial Intelligence for Managing Customer Relationships
Walten, Levke	Designing for User and Brand Experience: Implementing Parallax Scrolling in Online Shops to Explicitly and Implicitly Affect UX, Brand Sustainability and Behavioral Intentions
Wang, Fang	Effects of Uncertainty on Customer Engagement in Gamified Social Competition
Wang, Hao	How Successful Firms Manage the Power Between Sales and Marketing Functions
Wang, Sijun	Customer Motives and Influence Tactics in Special-Request Service Encounters
Wanisch, Anna Teresa	The COVID-19 Life Event and Individual Well-Being: Do Coping Behaviors Matter?
Wanjugu, Sabinah	Tackling the Academic Job Market: Advice from Search Committee Members I don’t like What I See: When User Generated Images (UGI) Distorts the Brand Image
Warlop, Luk	Towards a Better Understanding of Extreme Response Style: The Influence of Self-Regulatory Focus
Watt, Steve	Salespeople’s Earned Social Media and Enablement: Understanding and Enhancing the Salespeople’s Digital and Social Selling Influence
Wei, Sheng	Nurturing versus Natural Meanings of Colors
Weijters, Bert	Towards a Better Understanding of Extreme Response Style: The Influence of Self-Regulatory Focus
Weinand, Jana Maria	The Impact of Carbon Footprint and Nutritional Information on the Perceived Quality of a Food Product
Weismueller, Jason	The Impact of Influencer Video Characteristics on Electronic Word-of-Mouth
Wen, Zhezhu	Information Overload in Voice-Based Alexa Shopping: Does Customer Involvement Play a Role?
Werle, Carolina O.C.	The ‘Vegetarian Protein = Less Nourishing’ Intuition: When the Choice of Vegetarian Protein Increases Calorie Consumption
Wi, Jee Hyuk	Effects of Uncertainty on Customer Engagement in Gamified Social Competition
Wiedmann, Klaus-Peter	Special Session: Marketing Research Automation and Robotization (M-RAR) – A Chance for Marketing Practice and a Risk for Marketing Science/Scientists? Designing for User and Brand Experience: Implementing Parallax Scrolling in Online Shops to Explicitly and Implicitly Affect UX, Brand Sustainability and Behavioral Intentions Hate Speech and Bad Language: The Ugly Face of Social Influencers and its Impact on Brands
Wieland, Heiko	Marketing Impact through Market Theory
Wilson, Matthew	Rethinking Online Marketing Education: Process as a Critical Strategic Consideration
Wong, Jared	Race and Status Evaluations
Worm, Stefan	Enhancing Solution Effectiveness: The Role of Customer Adaptiveness
Wu, Chi-Yun	Constructing Young People's Cognitive Hierarchies of APP Usage
Wu, Shuang	Tackling the Academic Job Market: Advice from Search Committee Members Purchasing the Threat Away: Emotional Consumption and Behavioral Responses to an Ongoing Crisis
Wu, Tong	The Role of Self-Construal Level in the Relationship Between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison
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Xiao, Qian	A Mediated Moderation Model of Perceived E-Commerce Platform Quality
Xie, Henry	The Effect of FOMO – in Relation to Involvement and Technology Usage
Xie, Tianling	Emotional and Cognitive Trust in Social Conversational Agents
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Yamim, Amanda	Natural to Comply: How Plants in Servicescapes Encourage Compliance with Well-Being Recommendations The ‘Vegetarian Protein = Less Nourishing’ Intuition: When the Choice of Vegetarian Protein Increases Calorie Consumption
Yao, Alex Yao	Gem or Lemon? Reducing Information Asymmetry in Secondhand Luxury Markets
Yeniyurt, Sengun	Market Orientation, Entrepreneurial Orientation, Entrepreneurial Marketing, and Firm Performance: A Comparative Analysis
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