2022 AMS: 46TH ACADEMY OF MARKETING SCIENCE ANNUAL CONFERENCE

This page contains an index consisting of author-provided keywords.

5
5G	Social Media Influence on Customer’s Adoption of 5G Services: The Mediating Role of Customer-Based Brand Equity and Technology Adoption
A
academia	Tackling the Academic Job Market: Advice from Search Committee Members
Academy of Marketing Science (AMS)	A bridge to relevance: on the history of the Academy of Marketing Science (AMS)
Active Sponsored Posts	Influencers' Use of Active vs. Passive Sponsored Content and the Impact on Consumer Perception
Adaptation	Crisis Initiated Changes in the Business Model of Small and Medium Enterprises
Adaptive Marketing Capabilities	The Contribution of Adaptive Marketing Capabilities on SME's Business Model Adaptation during the Pandemic Crisis
ADCCA	Environmentally Friendly but Perceptually Futile? A Comprehensive Review of Green Initiatives and Customer Responses
adoption	Early Adopters or Laggards: Political Ideology and Adoption of Artificial Intelligence
Advertisement Evaluation	Temperature Influences on Sexual Attractiveness: A not so Clear Connection
Advertising	Leveraging Similarity and Congruency for Persuasive Sensory-Based Communication Salespeople’s Earned Social Media and Enablement: Understanding and Enhancing the Salespeople’s Digital and Social Selling Influence Barara Stern: Literary Theory and Criticism in Advertising and Consumer Research
Advertising appeals	Competing Construals in Advertising: Consumer-Brand Relationships versus Temporal Effects
advertising industry	Bilateral Opportunism in Agency-Client Relationships
Advertising Intensity	Mining CEOs’ Big Five Personality Traits from Twitter
advertising levers	What Advertising Levers can be Used to Encourage Children to Eat Insects? An Approach Based on Drawings
Advertising Saturation effect	Disentangling the Effect of Advertising on Online Reviews
Advertising spending	Exploring the Strategic Bond between Economic Geography and Firm-Level Advertising Spending
Advertising targetedness	When does a Goal-Appeal Match Affect Customer Satisfaction? Examining the Work and Play Context
Aesthetics	Do You Feel Bored? The Role of Positive and Negative Emotions for Product Design Success
Affordance Theory	The Transformative Power of Artificial Intelligence for Managing Customer Relationships
agency theory	Bilateral Opportunism in Agency-Client Relationships
Agile Market Research	Special Session: Marketing Research Automation and Robotization (M-RAR) – A Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
AI Capabilities	AI Capabilities and Organizational Performance: The Role of Institutional Pressures and AI Orientation Use and Climate
AI Climate	AI Capabilities and Organizational Performance: The Role of Institutional Pressures and AI Orientation Use and Climate
AI Orientation	AI Capabilities and Organizational Performance: The Role of Institutional Pressures and AI Orientation Use and Climate
AI-based social companions	Emotional and Cognitive Trust in Social Conversational Agents
AMSR	Environmentally Friendly but Perceptually Futile? A Comprehensive Review of Green Initiatives and Customer Responses
antecedent	Consumer Willingness to Invest Effort in Complex Technology-Based Self-Service
Antecedents	Identifying Generic and Industry-Specific Antecedents to Measure Brand Loyalty
anthropomorphism	We all Make Mistakes, but We’re Not All Human… The Influence of Voice Assistant’s Mistake on Anthropomorphism The Impact of Anthropomorphism on Consumer Satisfaction I, Chatbot! The Impact of Anthropomorphism and Gaze Direction on Willingness to Disclose Personal Information and Behavioral Intentions
Anticipated indulgence	Starting the Party Early: An Abstract on How Anticipating Indulgence Catalyzes Indulgent Behavior in the Present
anxiety	COVID, Loneliness, and Consumer Need for Control
Arousal	The Extended Arousing Effect or the Exciting Power of Social Media on Offline Consumption Behaviors
Arousing Effect	The Extended Arousing Effect or the Exciting Power of Social Media on Offline Consumption Behaviors
Artificial Intelligence	Special Session: Marketing Science at the Service of Innovative Startups and Vice Versa The Transformative Power of Artificial Intelligence for Managing Customer Relationships Early Adopters or Laggards: Political Ideology and Adoption of Artificial Intelligence Sounds like a Friend or an Expert? How Sound Symbolism Mitigates Resistance to Artificial Intelligence The Role of AI Agents in Spreading and Detecting Fake Online Reviews: A Systematic Review We all Make Mistakes, but We’re Not All Human… The Influence of Voice Assistant’s Mistake on Anthropomorphism The Impact of Power Distance Beliefs on Resistance toward AI (vs. Human Service) Adoption “Hey Google, can I Text You?” Investigating AI Digital Assistants Modality to Serve Emerging Customer Needs Text Me if You can! the Influence of Modality in Consumers Interactions with AI Digital Assistants Special Session: Marketing Research Automation and Robotization (M-RAR) – A Chance for Marketing Practice and a Risk for Marketing Science/Scientists? Emotions Effect on Shopper Behavioral Responses in AI-Powered Retail Stores
Artificial Intelligent	Discovering AI-Driven Services for Service Well Being: An Insider Perspective
Assessment	Predictive Model Assessment in PLS-SEM: Extensions and Guidelines
attachment	Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength
Attitude	Do You Think I’m Real?: A Mixed Reality Approach to the Effects of the Virtual Influencer Engagement on Attitude and Brand Attachment
Attitudes	Do You like This Paper? Would You Agree with “I like This Paper”? The Impact of Formulating Items as Questions Versus Statements on Evaluations
attraction effect	A Bibliometric Analysis of Context Effects and a Research Agenda
attribution	Should Reviewers and Website Moderators Censor Swearwords in Reviews?
Augmented Reality	Augmented Reality Experiences: Exploring the Sensory and Cognitive Aspects that Foster Loyalty Breaking the Barriers Between Online and Offline Retail: The Effect of in-Store Augmented Reality on Customers’ Patronage Intentions
Authentic Assessment	An Experiential Learning Framework for Retail: Creative Authentic Skill Development
authenticity	Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength Rethinking Authenticity: An Investigation of Virtual Influencers How are Peer Endorser Characteristics Related to Brand Selfie Attitude?
Automation	Special Session: Marketing Research Automation and Robotization (M-RAR) – A Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
Automotive	Examining Spillover Effects of NHTSA Safety Investigation Announcements on Automotive Suppliers’ Shareholder Wealth
B
B2B	“Business-to-Business-to-Brain?” A Structured Literature Review on Neuroscience in B2B-Marketing Using TCCM Analysis Enhancing Solution Effectiveness: The Role of Customer Adaptiveness
B2B actors	Exploring Business Actor Engagement Dynamics
Bad Language	Hate Speech and Bad Language: The Ugly Face of Social Influencers and its Impact on Brands
Bayesian non-parametrics	Essays on the Use of Probabilistic Machine Learning for Estimating Customer Preferences with Limited Information
Behavioral bias	Robots for Good: How Robo Advisors and Behavioral Finance Training Impact the Disposition Effect
Behavioral intention	Emotions Effect on Shopper Behavioral Responses in AI-Powered Retail Stores
Behavioral Reasoning Theory	Green Hotel Re-Patronage Intention: A BRT Perspective
benefit redemption	WIC Online Ordering during the COVID-19 Pandemic: Evidence from an Oklahoma Grocery Store Chain
BIBLIOGRAPHIC COUPLING	Mapping Literature on Cause-Related Marketing Using Bibliometric and Thematic Analyses
BIBLIOMETRIC ANALYSIS	Mapping Literature on Cause-Related Marketing Using Bibliometric and Thematic Analyses A Bibliometric Analysis of Context Effects and a Research Agenda
Big data	A Cross Cultural Study on Customers` Engagement on Value Co-Creation in Big Data Concept: The Moderating Effect of Privacy Concerns
Big Five	Mining CEOs’ Big Five Personality Traits from Twitter
Bike sharing	Hit the Road: Micromobility Solutions from the User’s Perspective
biological meanings	Nurturing versus Natural Meanings of Colors
Blood donations	Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Events
Boredom	Do You Feel Bored? The Role of Positive and Negative Emotions for Product Design Success
bottom of the pyramid	Understanding Consumer Usage and Adoption of Mobile Services at the Bottom of the Pyramid
Brand	Love is all Around Us, Love is Global: It Turns out it’s not Expressed the Same for All Brands
Brand Activism	Brands’ Response to Cancel Culture: Connecting Marketplace Actors
Brand anthropomorphism	To Demystify Discriminative Behaviors Against Outgroup Customers in Individualistic Culture: A Case Study
Brand Attachment	Do You Think I’m Real?: A Mixed Reality Approach to the Effects of the Virtual Influencer Engagement on Attitude and Brand Attachment
brand attitude	Can Identity Duels Improve Consumers’ Brand Attitude?
Brand attitudes	Disproportional Evaluations of Female Brands
Brand Authenticity	How Brand Authenticity Drives Brand Engagement
brand awareness	Do Sad-Looking Endorsers Indeed Work Better in Charity Advertising? The Relevance of Consumers’ Brand Awareness and Empathy
brand commitment	Effects of Complaint Management Strategies in Social Networks on Observers’ Emotional Attachment and Brand Commitment
Brand Engagement	How Brand Authenticity Drives Brand Engagement
Brand equity	Social Media Influence on Customer’s Adoption of 5G Services: The Mediating Role of Customer-Based Brand Equity and Technology Adoption
Brand familiarity	How Consumers Process Online Reviews for Purchase Decision: A Grounded Theory Approach
Brand gender	Disproportional Evaluations of Female Brands
Brand hate	Brand Hate and Diversity
Brand identification	Corporate Social Responsibility and Consumer-Brand Relationships: The Role of Culture
Brand image	The Effect of Secondhand Extension on Online and Offline Traditional Retailing Environments I don’t like What I See: When User Generated Images (UGI) Distorts the Brand Image
brand logos	What’s in a “Happy” Meal? The Effect of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions
brand love	Love is all Around Us, Love is Global: It Turns out it’s not Expressed the Same for All Brands
Brand loyalty	Corporate Social Responsibility and Consumer-Brand Relationships: The Role of Culture Identifying Generic and Industry-Specific Antecedents to Measure Brand Loyalty
Brand Management	Toward a Theoretical Model of Brand Chatbot Adoption, a Bibliometric and Machine Learning Perspective
Brand passion	Brand Polarization Scale Development
Brand performance	Does Lego “Build” Reputation for Denmark? Consequences of Brand Performance on Country Brand Reputation
Brand personality	To Demystify Discriminative Behaviors Against Outgroup Customers in Individualistic Culture: A Case Study
brand personalization	The Effect of Product and Brand Personalization of Online-Personalized Ads: An Eye-Tracking Study
Brand polarization	Brand Polarization Scale Development
Brand Promotion	More than the Bottom Line: Does Socioemotional Wealth Impact the Marketing of Ethnic Minority Family Businesses?
Brand Research	Designing for User and Brand Experience: Implementing Parallax Scrolling in Online Shops to Explicitly and Implicitly Affect UX, Brand Sustainability and Behavioral Intentions
Brand role	To Demystify Discriminative Behaviors Against Outgroup Customers in Individualistic Culture: A Case Study
Brand selfies	How are Peer Endorser Characteristics Related to Brand Selfie Attitude?
brand sincerity	Does it Pay off to Disclose a Historical Transgression?
brand transgressions	Does it Pay off to Disclose a Historical Transgression?
Brand Trust	Toward a Theoretical Model of Brand Chatbot Adoption, a Bibliometric and Machine Learning Perspective
brand-triggered inclusion	Brand-Triggered Inclusion: A Theoretical Framework
Branding	Exploring Political Ethnocentrism Augmented Reality Experiences: Exploring the Sensory and Cognitive Aspects that Foster Loyalty
Brazil	Keeping the Ball Rolling: Using the S-O-R Framework to Investigate the Determinants of Football Fan Loyalty
Brick-and-Mortar-Retail	Breaking the Barriers Between Online and Offline Retail: The Effect of in-Store Augmented Reality on Customers’ Patronage Intentions
business actor engagement	Exploring Business Actor Engagement Dynamics
Business Ethics	Interactive Marketing and Changing Landscape of Consumer-Firm Relations through Consumer Culture Theory Lens
Business Model	Crisis Initiated Changes in the Business Model of Small and Medium Enterprises
Business Model Adaptation	The Contribution of Adaptive Marketing Capabilities on SME's Business Model Adaptation during the Pandemic Crisis
business models	Special Session: Direct Selling: Facts and Fallacies
Business Students' Creativity	Regular Creative Practice
Business Sustainability	Using Macromarketing to Teach Business Sustainability
Business ties	Business Ties, National Institutions, and Firm Performance: A Multilevel Investigation
business-to-business	An Unacknowledged Beneficiary of a Firm’s Online Reviews: The Firm’s Supplier
Buyers	Funny, so Manipulative? Disentangling the Effects of Aggressive Humor Usage by Salespeople on Inferences of Manipulative Intent and Relational Outcomes
C
Calorie consumption	The ‘Vegetarian Protein = Less Nourishing’ Intuition: When the Choice of Vegetarian Protein Increases Calorie Consumption
Calories	Starting the Party Early: An Abstract on How Anticipating Indulgence Catalyzes Indulgent Behavior in the Present
Cancel Culture	Brands’ Response to Cancel Culture: Connecting Marketplace Actors
Carbon footprint label	The Impact of Carbon Footprint and Nutritional Information on the Perceived Quality of a Food Product
CAUSE-RELATED MARKETING (CRM)	Mapping Literature on Cause-Related Marketing Using Bibliometric and Thematic Analyses
Celebrity Endorser	Forgiving Celebrity Endorser Transgressions: A Cross-Cultural Perspective
censorship	Should Reviewers and Website Moderators Censor Swearwords in Reviews?
CEO Childhood experience of natural disaster	A CEO’s Childhood Experience of Natural Disaster and Corporate Social Responsibility
CEO pay	An Examination of CEO Pay Transparency on Consumers’ CSR Evaluations
CEO Personality	Mining CEOs’ Big Five Personality Traits from Twitter
Chance	Questioning the Intuitive Preference for Intentionality
Charity advertising	Do Sad-Looking Endorsers Indeed Work Better in Charity Advertising? The Relevance of Consumers’ Brand Awareness and Empathy Feature the Benefactor or the Victim? How Charity Advertisements with Different Protagonist Foci Affect Donation Behavior
Chatbot	Chatbots and Service Failure: When does it Lead to Customer Aggression Toward a Theoretical Model of Brand Chatbot Adoption, a Bibliometric and Machine Learning Perspective
children	What Advertising Levers can be Used to Encourage Children to Eat Insects? An Approach Based on Drawings
China	Keeping the Ball Rolling: Using the S-O-R Framework to Investigate the Determinants of Football Fan Loyalty
choral music	Choral Music Making in Challenging Times
click intention	Do Sad-Looking Endorsers Indeed Work Better in Charity Advertising? The Relevance of Consumers’ Brand Awareness and Empathy
Clickstream data	Essays on the Use of Probabilistic Machine Learning for Estimating Customer Preferences with Limited Information
Climate change	Strategic Marketing Solutions for the Climate Change Social Dilemma
Closed-campus	“Come to Us, We Have Scooters” – Electric Scooter Sharing and Closed-Campus Micromobility: An Empirical Study on Usage Patterns in Different Lockdown Scenarios “Lime, Bird or Campus Drive? Where Institutions can be Ahead of Markets” an Empirical Study About Consumers’ Intention to Use Closed-Campus Micromobility
CO-OCCURRENCE ANALYSIS	Mapping Literature on Cause-Related Marketing Using Bibliometric and Thematic Analyses
Coach	Sounds like a Friend or an Expert? How Sound Symbolism Mitigates Resistance to Artificial Intelligence
Cocreation	The Importance of Design Thinking for Salespeople in Cocreating Innovative Solutions with Business Customers
Collective identity	To Demystify Discriminative Behaviors Against Outgroup Customers in Individualistic Culture: A Case Study
Collectivism	To Demystify Discriminative Behaviors Against Outgroup Customers in Individualistic Culture: A Case Study
colors	Nurturing versus Natural Meanings of Colors
Combat Sports	The Service Provider Guided Consumer Milestone Journey
Commitment Trust Theory	How Brand Authenticity Drives Brand Engagement
Communication initiative	Hi, I’m Taking over this Account! Leveraging Social Media Takeover in Fostering Parasocial Interaction with Brands
communication mediated by the use of technology	New Forms of Connected Customers/Connected Salespersons Communication: Exploration of the Effects on Customer Experience
communication of sustainability	Communication of Sustainability in Omnichannel Retailing as a Tool to Increase Brand Engagement
community membership	Choral Music Making in Challenging Times
community resilience	Independent Restaurants’ Pandemic Survival Toolkit: Thriving on Community Resilience
company size	Variation of Customer Performance Influence on IMC Outcomes in Different Size Companies in Inter-Country Context
comparative analysis	Market Orientation, Entrepreneurial Orientation, Entrepreneurial Marketing, and Firm Performance: A Comparative Analysis
compensatory control	COVID, Loneliness, and Consumer Need for Control
Competencies	The Role of Entrepreneurial Competencies in Enterprise and Marketing Pedagogy: Lessons from Business Start-Ups
Competition	Natural to Comply: How Plants in Servicescapes Encourage Compliance with Well-Being Recommendations
complaint management	Effects of Complaint Management Strategies in Social Networks on Observers’ Emotional Attachment and Brand Commitment
complex	Consumer Willingness to Invest Effort in Complex Technology-Based Self-Service
complexity perceptions	Intention to Spread e-WOM about Dynamic Pricing for Goods and Services: The Roles of Feeling Exploited and Perceptions of Price Complexity
Compliance	Natural to Comply: How Plants in Servicescapes Encourage Compliance with Well-Being Recommendations
compromise effect	A Bibliometric Analysis of Context Effects and a Research Agenda
conceptual modeling	The Pandemic Crisis Effects on Subjective Well-Being and Consumer Behavior
Congruence	Leveraging Similarity and Congruency for Persuasive Sensory-Based Communication
Conjoint analysis	Constructing Young People's Cognitive Hierarchies of APP Usage
conservatives	Early Adopters or Laggards: Political Ideology and Adoption of Artificial Intelligence
consociality	Extraversion, Technology Proclivity, and Participation in Technology-Mediated, Sharing Economy Markets
Construal level theory	Managerial Perspectives on Export Pricing Adaptation Decisions: An Experimental Investigation
consumer adoption	Understanding Consumer Usage and Adoption of Mobile Services at the Bottom of the Pyramid
Consumer attitude	Emotions Effect on Shopper Behavioral Responses in AI-Powered Retail Stores
Consumer Behavior	Temperature Influences on Sexual Attractiveness: A not so Clear Connection Do You Think I’m Real?: A Mixed Reality Approach to the Effects of the Virtual Influencer Engagement on Attitude and Brand Attachment Plant-Based Diet in Consumer Research Natural to Comply: How Plants in Servicescapes Encourage Compliance with Well-Being Recommendations Recycled Plastic Packaging on the Upswing The Extended Arousing Effect or the Exciting Power of Social Media on Offline Consumption Behaviors Luxury Experience and Consumer Behavior: A Systematic Literature Review and Future Research Agenda The Show Must Go on: Young Consumers’ Virtual Live Music Event Experiences during COVID-19 Within and Between two Worlds: Mixed Ethnic Identity Scale Development and Nomological Validity
consumer behavior theory	Whose Role is it Anyway? A Consideration of Responsibility in Digital Addiction
Consumer behaviour	Is that a Sport?”: Conceptualization, Measurement and Consumer- and Brand-Related Outcomes of Perceived Sportivity
consumer brand engagement	Communication of Sustainability in Omnichannel Retailing as a Tool to Increase Brand Engagement
Consumer Culture Theory	Interactive Marketing and Changing Landscape of Consumer-Firm Relations through Consumer Culture Theory Lens
Consumer engagement	The Impact of Influencer Video Characteristics on Electronic Word-of-Mouth Is that a Sport?”: Conceptualization, Measurement and Consumer- and Brand-Related Outcomes of Perceived Sportivity
Consumer Experience	Using Gestural Interaction Technology to Improve the Consumer Experience Luxury Experience and Consumer Behavior: A Systematic Literature Review and Future Research Agenda
consumer involvement	Information Overload in Voice-Based Alexa Shopping: Does Customer Involvement Play a Role?
Consumer Journey	The Service Provider Guided Consumer Milestone Journey
consumer misbehavior	We are all in this Together! Instore-Interactions in a Shopping Environment Disrupted by COVID-19
consumer olfaction	Creating Synergies: Understanding the Impact of Olfactory Ability on Sensory Identity
Consumer Privacy	Interactive Marketing and Changing Landscape of Consumer-Firm Relations through Consumer Culture Theory Lens
consumer purchase behavior	Virtual Try-Before-You-Buy: The Impact of Virtual Try-Ons on Consumer Purchases
consumer reactions	The Pandemic Crisis Effects on Subjective Well-Being and Consumer Behavior
Consumer Research	Barara Stern: Literary Theory and Criticism in Advertising and Consumer Research
consumer resilience	Creating Synergies: Discourses of Disability: A Synergistic Approach to Understanding Consumer Resiliency
Consumer type	“Come to Us, We Have Scooters” – Electric Scooter Sharing and Closed-Campus Micromobility: An Empirical Study on Usage Patterns in Different Lockdown Scenarios
Consumer Wisdom	Consumer Wisdom and Sustainable Product Purchase Intentions
Consumer-brand relationships	Brand-Triggered Inclusion: A Theoretical Framework Competing Construals in Advertising: Consumer-Brand Relationships versus Temporal Effects
Consumer-generated content (UGI)	I don’t like What I See: When User Generated Images (UGI) Distorts the Brand Image
Consumer-robot interaction	From Eerie to Aww: Embracing the Imperfect Side of Humans can Improve the Consumer-Robot Interaction
Consumers	An Examination of CEO Pay Transparency on Consumers’ CSR Evaluations
consumers with disabilities	Creating Synergies: Discourses of Disability: A Synergistic Approach to Understanding Consumer Resiliency
context effects	A Bibliometric Analysis of Context Effects and a Research Agenda
continuance intention	Online Shopping Adoption during the Covid-19 Pandemic: Construing Disconfirmation and Continuance Intention
Conversational Agents	Toward a Theoretical Model of Brand Chatbot Adoption, a Bibliometric and Machine Learning Perspective
Conversion	Should Firms Encourage Employees to Engage in Work-Related Social Media Use?
conversional agents	I, Chatbot! The Impact of Anthropomorphism and Gaze Direction on Willingness to Disclose Personal Information and Behavioral Intentions
Cooperation	Natural to Comply: How Plants in Servicescapes Encourage Compliance with Well-Being Recommendations
Coping	Sales Enablement in Young Ventures: Essays on the Role of Resilience and Internal Social Capital in Coping with Adverse Disruptions
Coping behavior	The COVID-19 Life Event and Individual Well-Being: Do Coping Behaviors Matter?
Core service	What Makes a Service Green? The Consumer’s Perspective
Corporate Social Responsibility	An Examination of CEO Pay Transparency on Consumers’ CSR Evaluations Corporate Social Responsibility and Consumer-Brand Relationships: The Role of Culture A CEO’s Childhood Experience of Natural Disaster and Corporate Social Responsibility Shaped by the Media: How Internal and External CSR Information Sources Affect the Employees' CSR Awareness and Perceived CSR Performance Interactive Marketing and Changing Landscape of Consumer-Firm Relations through Consumer Culture Theory Lens Marketing and the Sustainable Development Goals: Case Studies from Egypt
Corporate Social Responsibility (CSR) Communication	MNEs’ CSR Communication Intensity in Host Countries through Social Media
Country of origin	Does Lego “Build” Reputation for Denmark? Consequences of Brand Performance on Country Brand Reputation
Country reputation	Does Lego “Build” Reputation for Denmark? Consequences of Brand Performance on Country Brand Reputation
COVID	COVID, Loneliness, and Consumer Need for Control
COVID-19	Purchasing the Threat Away: Emotional Consumption and Behavioral Responses to an Ongoing Crisis Independent Restaurants’ Pandemic Survival Toolkit: Thriving on Community Resilience The COVID-19 Life Event and Individual Well-Being: Do Coping Behaviors Matter? The Time is Now! Capturing the Momentum of Consumers’ Attitudinal and Behavioral Change towards Environmental Sustainability due to the Pandemic The Effect of Changing the Logo on Accepting Social Distancing Guidelines due to COVID-19 with Moderation Effect of Product Involvement The Show Must Go on: Young Consumers’ Virtual Live Music Event Experiences during COVID-19 Development of a Measuring Scale in Higher Education Experience under Pandemic WIC Online Ordering during the COVID-19 Pandemic: Evidence from an Oklahoma Grocery Store Chain
Creative Mindsets	Regular Creative Practice
crisis severity	Top Manager's Negative Emotions and SME's Marketing Retrenchment during Economic Crisis: The Moderating Role of Crisis Severity and Strategic Orientations
CRM	Essays on the Use of Probabilistic Machine Learning for Estimating Customer Preferences with Limited Information
Cross-cultural	Within and Between two Worlds: Mixed Ethnic Identity Scale Development and Nomological Validity
cross-cultural study	The Pandemic Crisis Effects on Subjective Well-Being and Consumer Behavior A Cross-Cultural Investigation on Second-Hand Online Shopping Behaviour
Cross-functional ties	The Dynamic Relationship between Organizational Identification and the Social Capital Amongst Sales, Marketing, and R&D
Cross-validation	Predictive Model Assessment in PLS-SEM: Extensions and Guidelines
Crossmodal Correspondences	Scents, Shapes, and Sentiments
CSR	An Examination of CEO Pay Transparency on Consumers’ CSR Evaluations
CSR communication	Shaped by the Media: How Internal and External CSR Information Sources Affect the Employees' CSR Awareness and Perceived CSR Performance
CSR halo	Recycled Plastic Packaging on the Upswing
Cue consistency theory	The Impact of Carbon Footprint and Nutritional Information on the Perceived Quality of a Food Product
Cultural orientation	Exploring the Boundary Conditions of the Power Distance Belief on DIY Preference
cultural values	The Influence of Cultural Values on Value Co-Creation
Culture	Forgiving Celebrity Endorser Transgressions: A Cross-Cultural Perspective Corporate Social Responsibility and Consumer-Brand Relationships: The Role of Culture Cultural Diversity in Preventative Health Behavior The Role of Self-Construal Level in the Relationship Between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison
Curbside pick-up	Fostering Customer Adoption of Curbside Pick-up Service
Customer aggression	Chatbots and Service Failure: When does it Lead to Customer Aggression
customer effort	Consumer Willingness to Invest Effort in Complex Technology-Based Self-Service
Customer engagement	A Cross Cultural Study on Customers` Engagement on Value Co-Creation in Big Data Concept: The Moderating Effect of Privacy Concerns
customer experience	Authentic Omnichannel: Providing Consumers with a Seamless Brand Experience through Authenticity Disentangling Service Reliability from Service Excellence and Assessing their Impact on Likelihood to Recommend
Customer Innovativeness	Breaking the Barriers Between Online and Offline Retail: The Effect of in-Store Augmented Reality on Customers’ Patronage Intentions
Customer journey	Essays on the Use of Probabilistic Machine Learning for Estimating Customer Preferences with Limited Information
Customer loyalty	The Influencing Factors of Social Presence on Loyalty in Social Commerce: Mediating Role of Trust and Customer Satisfaction
customer motives	Customer Motives and Influence Tactics in Special-Request Service Encounters
customer participation	Chatbots and Service Failure: When does it Lead to Customer Aggression Consumer Willingness to Invest Effort in Complex Technology-Based Self-Service
customer performance	Variation of Customer Performance Influence on IMC Outcomes in Different Size Companies in Inter-Country Context
Customer Relationship	Crisis Initiated Changes in the Business Model of Small and Medium Enterprises
Customer Relationship Management	The Transformative Power of Artificial Intelligence for Managing Customer Relationships
customer relationship marketing	Is Relationship Marketing Still Relevant? A Concept Analysis
Customer satisfaction	When does a Goal-Appeal Match Affect Customer Satisfaction? Examining the Work and Play Context
Customer Segments	Crisis Initiated Changes in the Business Model of Small and Medium Enterprises
Customer Services	Discovering AI-Driven Services for Service Well Being: An Insider Perspective
Customer's Experience	Specialized Social Media and Luxury Brands
customer-to-customer interactions	We are all in this Together! Instore-Interactions in a Shopping Environment Disrupted by COVID-19
customer/seller interactions	New Forms of Connected Customers/Connected Salespersons Communication: Exploration of the Effects on Customer Experience
D
dark side of marketing	A Model to Encourage a Transformative Orientation in Marketing
Decaying involvement	Disentangling the Effect of Advertising on Online Reviews
Decision making	Robots for Good: How Robo Advisors and Behavioral Finance Training Impact the Disposition Effect
Decision-making	Should Firms Encourage Employees to Engage in Work-Related Social Media Use? Shopping with Voice Assistants: How Empathy Affects Decision-Making Outcomes
Decisiveness	Towards a Better Understanding of Extreme Response Style: The Influence of Self-Regulatory Focus
Defensive motivated reasoning	Can Polarization on Social Media Affect Influencer Effectiveness? Mediating Role of Motivated Reasoning
Descriptive Norms	The Role of Self-Construal Level in the Relationship Between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison
Design Thinking	The Importance of Design Thinking for Salespeople in Cocreating Innovative Solutions with Business Customers
destination branding	Rethinking Destination Branding Frameworks for the Age of Digital Nomads and Telecommuters
digital addiction	Whose Role is it Anyway? A Consideration of Responsibility in Digital Addiction
Digital assistants	“Hey Google, can I Text You?” Investigating AI Digital Assistants Modality to Serve Emerging Customer Needs Text Me if You can! the Influence of Modality in Consumers Interactions with AI Digital Assistants
digital infrastructure	Rethinking Destination Branding Frameworks for the Age of Digital Nomads and Telecommuters
digital marketing	Once upon a Product: Storytelling with Online Product Descriptions Is Relationship Marketing Still Relevant? A Concept Analysis
Digital News Startup	Quick Diversification: Deciding the Scaling Strategies of a Digital News Startup Using Marketing Science
digital nomads	Rethinking Destination Branding Frameworks for the Age of Digital Nomads and Telecommuters
digital personal assistant	Information Overload in Voice-Based Alexa Shopping: Does Customer Involvement Play a Role?
digital pricing	An Empirical Examination of Digital and Print Magazine Pricing
digital strategy	Is Relationship Marketing Still Relevant? A Concept Analysis
digital technology	I, Chatbot! The Impact of Anthropomorphism and Gaze Direction on Willingness to Disclose Personal Information and Behavioral Intentions
Digital Tourism Consumption	Digital Tourism Consumption: The Role of Virtual Reality (VR) Vacations on Consumers’ Psychological Wellbeing
Digital transformation	Value Creation and Disruptive Innovation by Robots
digitalization	An Unacknowledged Beneficiary of a Firm’s Online Reviews: The Firm’s Supplier Crisis Initiated Changes in the Business Model of Small and Medium Enterprises Digitalization through Technology and Sales Performance: Extended Framework
direct selling	Special Session: Direct Selling: Facts and Fallacies
direct selling channel	Special Session: Toward a Research Agenda for the Future of Direct Selling
direct selling research	Special Session: Toward a Research Agenda for the Future of Direct Selling
disclosure	Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength
disconfirmation	Online Shopping Adoption during the Covid-19 Pandemic: Construing Disconfirmation and Continuance Intention
Disposition effect	Robots for Good: How Robo Advisors and Behavioral Finance Training Impact the Disposition Effect
Disruptions	Sales Enablement in Young Ventures: Essays on the Role of Resilience and Internal Social Capital in Coping with Adverse Disruptions
Disruptive consumption	Disruptive Consumption Practices in Emerging Markets
Disruptive event	“Come to Us, We Have Scooters” – Electric Scooter Sharing and Closed-Campus Micromobility: An Empirical Study on Usage Patterns in Different Lockdown Scenarios
Diversity	Brand Hate and Diversity
diversity in marketplace	Creating Synergies: Discourses of Disability: A Synergistic Approach to Understanding Consumer Resiliency
Do-It-Yourself (DIY)	Exploring the Boundary Conditions of the Power Distance Belief on DIY Preference
donation behavior	Feature the Benefactor or the Victim? How Charity Advertisements with Different Protagonist Foci Affect Donation Behavior
donation intention	Do Sad-Looking Endorsers Indeed Work Better in Charity Advertising? The Relevance of Consumers’ Brand Awareness and Empathy
downstream product outcomes	Drop Shadows and Product Lightness Perceptions
drop shadows	Drop Shadows and Product Lightness Perceptions
Dynamic capability theory	Influence of Online Brand Community Management Capability on Firm Performance
dynamic pricing	Intention to Spread e-WOM about Dynamic Pricing for Goods and Services: The Roles of Feeling Exploited and Perceptions of Price Complexity
E
e-commerce	An Unacknowledged Beneficiary of a Firm’s Online Reviews: The Firm’s Supplier An Empirical Examination of Digital and Print Magazine Pricing A Mediated Moderation Model of Perceived E-Commerce Platform Quality
E-Scooter	Hit the Road: Micromobility Solutions from the User’s Perspective “Lime, Bird or Campus Drive? Where Institutions can be Ahead of Markets” an Empirical Study About Consumers’ Intention to Use Closed-Campus Micromobility
E-service quality	A Mediated Moderation Model of Perceived E-Commerce Platform Quality
e-wom	Arousal, Pleasure, and Sentiment a Case of Consumer Recommendation and Repurchase on Airbnb
Earned Social Media	Salespeople’s Earned Social Media and Enablement: Understanding and Enhancing the Salespeople’s Digital and Social Selling Influence
Eco-labels	The Relationship Between Eco-Labeling Claims and Abnormal Stock Returns to New Product Launches: Empirical Evidence from Food and Beverage Industries
Economic geography	Exploring the Strategic Bond between Economic Geography and Firm-Level Advertising Spending
education spending	Creating Synergies: The Role of Mother’s Autonomy and Use of Media on Children’s Education: A Multi-Method Study Conducted in India
Education strategy	Rethinking Online Marketing Education: Process as a Critical Strategic Consideration
education to profession transition	An Innovation Creating a Bridge between Marketing Education and Professional Practice
Effort Saving	The Impact of Anthropomorphism on Consumer Satisfaction
Electric scooter sharing	“Come to Us, We Have Scooters” – Electric Scooter Sharing and Closed-Campus Micromobility: An Empirical Study on Usage Patterns in Different Lockdown Scenarios
Electronic word of mouth (eWOM)	I don’t like What I See: When User Generated Images (UGI) Distorts the Brand Image
Electronic Word-of-Mouth	The Impact of Influencer Video Characteristics on Electronic Word-of-Mouth
Emerging markets	I Got it from My Parents! How Entrepreneurs from Emerging Markets Become Innovators Disruptive Consumption Practices in Emerging Markets
emotion	Arousal, Pleasure, and Sentiment a Case of Consumer Recommendation and Repurchase on Airbnb
Emotion-focused coping	Chatbots and Service Failure: When does it Lead to Customer Aggression
emotional and cognitive trust	Emotional and Cognitive Trust in Social Conversational Agents
emotional attachment	Effects of Complaint Management Strategies in Social Networks on Observers’ Emotional Attachment and Brand Commitment
Emotional consumption	Purchasing the Threat Away: Emotional Consumption and Behavioral Responses to an Ongoing Crisis
Emotions	Scents, Shapes, and Sentiments
Empathy	Shopping with Voice Assistants: How Empathy Affects Decision-Making Outcomes Do Sad-Looking Endorsers Indeed Work Better in Charity Advertising? The Relevance of Consumers’ Brand Awareness and Empathy Cultural Diversity in Preventative Health Behavior
Empirically Driven	How Brand Authenticity Drives Brand Engagement
Employee perception	Shaped by the Media: How Internal and External CSR Information Sources Affect the Employees' CSR Awareness and Perceived CSR Performance
Endogeneity	Disentangling the Effect of Advertising on Online Reviews
endorser	Forgiving Celebrity Endorser Transgressions: A Cross-Cultural Perspective
endorser’s emotions	Do Sad-Looking Endorsers Indeed Work Better in Charity Advertising? The Relevance of Consumers’ Brand Awareness and Empathy
enjoyment	The Backfire Effects of Website Filtering Tools
Enterprise	The Role of Entrepreneurial Competencies in Enterprise and Marketing Pedagogy: Lessons from Business Start-Ups
entomophagy	What Advertising Levers can be Used to Encourage Children to Eat Insects? An Approach Based on Drawings
Entrepreneurial intention	The Role of Government Policy Communications (GPC) Quality and Consistency in Promoting Entrepreneurship: An Approach from Integrated Marketing Communication
entrepreneurial marketing	Market Orientation, Entrepreneurial Orientation, Entrepreneurial Marketing, and Firm Performance: A Comparative Analysis
entrepreneurial opportunity	Eureka Moments: A Study of Nascent Entrepreneur Idea Generation
entrepreneurial orientation	Market Orientation, Entrepreneurial Orientation, Entrepreneurial Marketing, and Firm Performance: A Comparative Analysis
entrepreneurs	Special Session: Marketing Science at the Service of Innovative Startups and Vice Versa
Entrepreneurship	Sales Enablement in Young Ventures: Essays on the Role of Resilience and Internal Social Capital in Coping with Adverse Disruptions Crisis Initiated Changes in the Business Model of Small and Medium Enterprises The Role of Entrepreneurial Competencies in Enterprise and Marketing Pedagogy: Lessons from Business Start-Ups
Entrepreneurship government policy	The Role of Government Policy Communications (GPC) Quality and Consistency in Promoting Entrepreneurship: An Approach from Integrated Marketing Communication
Environment	The Attractiveness of Vegetarian Products to Men and Women: The Role of Gender and Type of Experience Environmentally Friendly but Perceptually Futile? A Comprehensive Review of Green Initiatives and Customer Responses
Environmental Concern	Hit the Road: Micromobility Solutions from the User’s Perspective
Environmental Concern Value	Green Hotel Re-Patronage Intention: A BRT Perspective
environmental impact of diet	Plant-Based Diet in Consumer Research
Environmental Locus of Control	It isn’t My Fault: The Influence of External Environmental Locus of Control on the Willingness to Pay for Remanufactured Products
environments	Eureka Moments: A Study of Nascent Entrepreneur Idea Generation
Esports	Is that a Sport?”: Conceptualization, Measurement and Consumer- and Brand-Related Outcomes of Perceived Sportivity
ESS	“Come to Us, We Have Scooters” – Electric Scooter Sharing and Closed-Campus Micromobility: An Empirical Study on Usage Patterns in Different Lockdown Scenarios
Ethical Decision Making	Perceived Quota Difficulty and its Relevance to Ethical Decision-Making and Sales Performance
Ethnicity	Within and Between two Worlds: Mixed Ethnic Identity Scale Development and Nomological Validity
Ethnocentrism	Exploring Political Ethnocentrism Brand Hate and Diversity
Evaluation	Predictive Model Assessment in PLS-SEM: Extensions and Guidelines
eWom	The Role of AI Agents in Spreading and Detecting Fake Online Reviews: A Systematic Review
Experience	The Attractiveness of Vegetarian Products to Men and Women: The Role of Gender and Type of Experience
experiences	Augmented Reality Experiences: Exploring the Sensory and Cognitive Aspects that Foster Loyalty
Experiential Advertising	Explore Functional and Experiential Advertisement Construction from a Graphic Design Perspective
Experiential consumption	Is that a Sport?”: Conceptualization, Measurement and Consumer- and Brand-Related Outcomes of Perceived Sportivity
Experiential learning	The Role of Formative Experiential Learning in Addressing the Multifaceted Nature of Skills Required by Future Marketers
Experiential Learning Theory	An Experiential Learning Framework for Retail: Creative Authentic Skill Development
experiential marketing	Augmented Reality Experiences: Exploring the Sensory and Cognitive Aspects that Foster Loyalty
experiential motive	The Backfire Effects of Website Filtering Tools
Experiential Value	Breaking the Barriers Between Online and Offline Retail: The Effect of in-Store Augmented Reality on Customers’ Patronage Intentions
Experimental design	Does it Pay off to Disclose a Historical Transgression? Fostering Customer Adoption of Curbside Pick-up Service
Expert	Sounds like a Friend or an Expert? How Sound Symbolism Mitigates Resistance to Artificial Intelligence
Explicit and Implicit Measures	Designing for User and Brand Experience: Implementing Parallax Scrolling in Online Shops to Explicitly and Implicitly Affect UX, Brand Sustainability and Behavioral Intentions
External disruptions	The Dynamic Relationship between Organizational Identification and the Social Capital Amongst Sales, Marketing, and R&D
extraversion	Extraversion, Technology Proclivity, and Participation in Technology-Mediated, Sharing Economy Markets
Extreme response style	Towards a Better Understanding of Extreme Response Style: The Influence of Self-Regulatory Focus
eye-tracking	The Effect of Product and Brand Personalization of Online-Personalized Ads: An Eye-Tracking Study
F
Faculty skills	Rethinking Online Marketing Education: Process as a Critical Strategic Consideration
Fake Online Reviews	The Role of AI Agents in Spreading and Detecting Fake Online Reviews: A Systematic Review
Fake Review Detection	The Role of AI Agents in Spreading and Detecting Fake Online Reviews: A Systematic Review
Family background	I Got it from My Parents! How Entrepreneurs from Emerging Markets Become Innovators
Family Businesses	More than the Bottom Line: Does Socioemotional Wealth Impact the Marketing of Ethnic Minority Family Businesses?
Fan loyalty	Keeping the Ball Rolling: Using the S-O-R Framework to Investigate the Determinants of Football Fan Loyalty
fashion retailers	Authentic Omnichannel: Providing Consumers with a Seamless Brand Experience through Authenticity
Fear of missing out	The Effect of FOMO – in Relation to Involvement and Technology Usage Purchasing the Threat Away: Emotional Consumption and Behavioral Responses to an Ongoing Crisis
feeling of being exploited	Intention to Spread e-WOM about Dynamic Pricing for Goods and Services: The Roles of Feeling Exploited and Perceptions of Price Complexity
field experiment	A Model to Encourage a Transformative Orientation in Marketing
filtering service	The Backfire Effects of Website Filtering Tools
Finance	Young People Under ‘Finfluence’, the Rise of Financial Influencers on Instagram
Financial leverage	Disentangling the Effect of Advertising on Online Reviews
Firm performance	Market Orientation, Entrepreneurial Orientation, Entrepreneurial Marketing, and Firm Performance: A Comparative Analysis Influence of Online Brand Community Management Capability on Firm Performance Business Ties, National Institutions, and Firm Performance: A Multilevel Investigation How Successful Firms Manage the Power Between Sales and Marketing Functions
firm-level performance	Exploring Firm Heterogeneity in Category-Level Product Performance: The Case of Motion Pictures
Following Social Distancing Guidelines	The Effect of Changing the Logo on Accepting Social Distancing Guidelines due to COVID-19 with Moderation Effect of Product Involvement
Food	The Attractiveness of Vegetarian Products to Men and Women: The Role of Gender and Type of Experience
Food and beverages	The Relationship Between Eco-Labeling Claims and Abnormal Stock Returns to New Product Launches: Empirical Evidence from Food and Beverage Industries
Food consumption	Fast Meal = Fast Food Intuition: The Effect of Time Pressure on Food Choice
Football	Keeping the Ball Rolling: Using the S-O-R Framework to Investigate the Determinants of Football Fan Loyalty
Formative	The Role of Formative Experiential Learning in Addressing the Multifaceted Nature of Skills Required by Future Marketers
Front-of-package	The Impact of Carbon Footprint and Nutritional Information on the Perceived Quality of a Food Product
Functional Advertising	Explore Functional and Experiential Advertisement Construction from a Graphic Design Perspective
Functionality	Do You Feel Bored? The Role of Positive and Negative Emotions for Product Design Success
G
gamification	Effects of Uncertainty on Customer Engagement in Gamified Social Competition
gaze direction	I, Chatbot! The Impact of Anthropomorphism and Gaze Direction on Willingness to Disclose Personal Information and Behavioral Intentions
Gender	The Attractiveness of Vegetarian Products to Men and Women: The Role of Gender and Type of Experience
Gender toys	Marketer and Consumer Mismatch of STEM and Gender Based Toys
Generalist CEOs	A CEO’s Childhood Experience of Natural Disaster and Corporate Social Responsibility
generalized linear models	Grammar and Text Position as Drivers of Review Usefulness
Generic	Identifying Generic and Industry-Specific Antecedents to Measure Brand Loyalty
German	“Come to Us, We Have Scooters” – Electric Scooter Sharing and Closed-Campus Micromobility: An Empirical Study on Usage Patterns in Different Lockdown Scenarios
Germany	Keeping the Ball Rolling: Using the S-O-R Framework to Investigate the Determinants of Football Fan Loyalty
Gestural Interaction	Using Gestural Interaction Technology to Improve the Consumer Experience
Gig economy	Special Session: Direct Selling: Facts and Fallacies
Goal-Appeal fit	When does a Goal-Appeal Match Affect Customer Satisfaction? Examining the Work and Play Context
Governance policy communication	The Role of Government Policy Communications (GPC) Quality and Consistency in Promoting Entrepreneurship: An Approach from Integrated Marketing Communication
graduate's job seeking edge	An Innovation Creating a Bridge between Marketing Education and Professional Practice
Graphic Design	Explore Functional and Experiential Advertisement Construction from a Graphic Design Perspective
Green	What Makes a Service Green? The Consumer’s Perspective
Green Consumerism	It isn’t My Fault: The Influence of External Environmental Locus of Control on the Willingness to Pay for Remanufactured Products
Green Hotel	Green Hotel Re-Patronage Intention: A BRT Perspective
grocery store	WIC Online Ordering during the COVID-19 Pandemic: Evidence from an Oklahoma Grocery Store Chain
Grounded theory	How Consumers Process Online Reviews for Purchase Decision: A Grounded Theory Approach
Group polarization	Can Polarization on Social Media Affect Influencer Effectiveness? Mediating Role of Motivated Reasoning
H
Haptic	Leveraging Similarity and Congruency for Persuasive Sensory-Based Communication
Hate Speech	Hate Speech and Bad Language: The Ugly Face of Social Influencers and its Impact on Brands
Health	Cultural Diversity in Preventative Health Behavior The Attractiveness of Vegetarian Products to Men and Women: The Role of Gender and Type of Experience
Health halo	The ‘Vegetarian Protein = Less Nourishing’ Intuition: When the Choice of Vegetarian Protein Increases Calorie Consumption
Healthcare services	Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Events
healthfulness perceptions	What’s in a “Happy” Meal? The Effect of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions
Healthiness	The Impact of Carbon Footprint and Nutritional Information on the Perceived Quality of a Food Product
Hedonic	When does a Goal-Appeal Match Affect Customer Satisfaction? Examining the Work and Play Context
herd mentality	Online Shopping Adoption during the Covid-19 Pandemic: Construing Disconfirmation and Continuance Intention
Heuristic	Fast Meal = Fast Food Intuition: The Effect of Time Pressure on Food Choice
Heuristics	Do You Think I’m Real?: A Mixed Reality Approach to the Effects of the Virtual Influencer Engagement on Attitude and Brand Attachment
Higher education marketing	Relationship Marketing in Higher Education in Uncertain Times: A Multi-Stakeholder Perspective
historical transgressions	Does it Pay off to Disclose a Historical Transgression?
homophily	New Social Media Cinderella’s: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying Intentions
hospitality	Independent Restaurants’ Pandemic Survival Toolkit: Thriving on Community Resilience Natural Language Processing of Negative Reviews to Improve Service in Hospitality
Human-Brands	Exploring Political Ethnocentrism
Human-Robot Interaction	From Eerie to Aww: Embracing the Imperfect Side of Humans can Improve the Consumer-Robot Interaction Conceptualising SERVBOT: A Service Quality Model for Humanoid Social Robots
Humanoids	From Eerie to Aww: Embracing the Imperfect Side of Humans can Improve the Consumer-Robot Interaction
Humor	Funny, so Manipulative? Disentangling the Effects of Aggressive Humor Usage by Salespeople on Inferences of Manipulative Intent and Relational Outcomes
I
IAS model	New Forms of Connected Customers/Connected Salespersons Communication: Exploration of the Effects on Customer Experience
IAT	Temperature Influences on Sexual Attractiveness: A not so Clear Connection
ideation	Questioning the Intuitive Preference for Intentionality Eureka Moments: A Study of Nascent Entrepreneur Idea Generation
Identity Projects	Brands’ Response to Cancel Culture: Connecting Marketplace Actors
IMC	Variation of Customer Performance Influence on IMC Outcomes in Different Size Companies in Inter-Country Context
Immersion	Using Gestural Interaction Technology to Improve the Consumer Experience
Immersive Technology	The Effect of Immersive Technology on Second Chance Tourism - AFM/AMS Grant Winner
implicit association tests	Nurturing versus Natural Meanings of Colors
Implicit Research Methods	Special Session: Marketing Research Automation and Robotization (M-RAR) – A Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
Impression Management	The Extended Arousing Effect or the Exciting Power of Social Media on Offline Consumption Behaviors
inclusive marketing	Brand-Triggered Inclusion: A Theoretical Framework
independent restaurants	Independent Restaurants’ Pandemic Survival Toolkit: Thriving on Community Resilience
India	Creating Synergies: The Role of Mother’s Autonomy and Use of Media on Children’s Education: A Multi-Method Study Conducted in India
Individual identity	To Demystify Discriminative Behaviors Against Outgroup Customers in Individualistic Culture: A Case Study
Individual well-being	The COVID-19 Life Event and Individual Well-Being: Do Coping Behaviors Matter?
Individualism	To Demystify Discriminative Behaviors Against Outgroup Customers in Individualistic Culture: A Case Study
Individualistic culture	To Demystify Discriminative Behaviors Against Outgroup Customers in Individualistic Culture: A Case Study
Indulgent consumption	Starting the Party Early: An Abstract on How Anticipating Indulgence Catalyzes Indulgent Behavior in the Present
Inferences of manipulative intent	Funny, so Manipulative? Disentangling the Effects of Aggressive Humor Usage by Salespeople on Inferences of Manipulative Intent and Relational Outcomes
influencer	Virtual Tipping: Giving Back to Social Media Influencers
Influencer Marketing	Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength Influencers' Use of Active vs. Passive Sponsored Content and the Impact on Consumer Perception The Impact of Influencer Video Characteristics on Electronic Word-of-Mouth Can Polarization on Social Media Affect Influencer Effectiveness? Mediating Role of Motivated Reasoning
influencers	Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength New Social Media Cinderella’s: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying Intentions Young People Under ‘Finfluence’, the Rise of Financial Influencers on Instagram
Information Asymmetry	Gem or Lemon? Reducing Information Asymmetry in Secondhand Luxury Markets
information overload	Information Overload in Voice-Based Alexa Shopping: Does Customer Involvement Play a Role?
Injunctive Norms	The Role of Self-Construal Level in the Relationship Between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison
Innovation	Value Creation and Disruptive Innovation by Robots The Importance of Design Thinking for Salespeople in Cocreating Innovative Solutions with Business Customers
Innovation Diffusion Theory	Evaluating the Impact of Technology on Professional Sales: An Analysis of Social Selling Effectiveness
Innovation performance	I Got it from My Parents! How Entrepreneurs from Emerging Markets Become Innovators
Innovative startups	Special Session: Marketing Science at the Service of Innovative Startups and Vice Versa
Instagram	Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength Young People Under ‘Finfluence’, the Rise of Financial Influencers on Instagram How are Peer Endorser Characteristics Related to Brand Selfie Attitude?
Institutional environment	Business Ties, National Institutions, and Firm Performance: A Multilevel Investigation
Institutional pressures	AI Capabilities and Organizational Performance: The Role of Institutional Pressures and AI Orientation Use and Climate
Institutional Theory	MNEs’ CSR Communication Intensity in Host Countries through Social Media
instore experience	We are all in this Together! Instore-Interactions in a Shopping Environment Disrupted by COVID-19
Integrated marketing communications	The Role of Government Policy Communications (GPC) Quality and Consistency in Promoting Entrepreneurship: An Approach from Integrated Marketing Communication
Intentionality	Questioning the Intuitive Preference for Intentionality
inter-country analysis	Variation of Customer Performance Influence on IMC Outcomes in Different Size Companies in Inter-Country Context
Inter-group dissociation	Brand Polarization Scale Development
Interactive Marketing	Interactive Marketing and Changing Landscape of Consumer-Firm Relations through Consumer Culture Theory Lens
Interactive Technologies	Interactive Marketing and Changing Landscape of Consumer-Firm Relations through Consumer Culture Theory Lens
Internal social capital	Sales Enablement in Young Ventures: Essays on the Role of Resilience and Internal Social Capital in Coping with Adverse Disruptions The Dynamic Relationship between Organizational Identification and the Social Capital Amongst Sales, Marketing, and R&D
International marketing	Managerial Perspectives on Export Pricing Adaptation Decisions: An Experimental Investigation
Internet retailing	Social Media and Service Quality in Internet Retailing
Interrupted time series	Fostering Customer Adoption of Curbside Pick-up Service
interviews	Creating Synergies: Discourses of Disability: A Synergistic Approach to Understanding Consumer Resiliency Creating Synergies: Understanding the Impact of Olfactory Ability on Sensory Identity Creating Synergies: The Role of Mother’s Autonomy and Use of Media on Children’s Education: A Multi-Method Study Conducted in India Creating Synergies: Interviews as Connector, Corroborator and Complementor
Intra-group identification	Brand Polarization Scale Development
intrinsic motivation	The Backfire Effects of Website Filtering Tools
investment decision	COVID, Loneliness, and Consumer Need for Control
Investment performance	Robots for Good: How Robo Advisors and Behavioral Finance Training Impact the Disposition Effect
Involvement	The Effect of FOMO – in Relation to Involvement and Technology Usage
J
job candidates	Tackling the Academic Job Market: Advice from Search Committee Members
Job enablement	“Lime, Bird or Campus Drive? Where Institutions can be Ahead of Markets” an Empirical Study About Consumers’ Intention to Use Closed-Campus Micromobility
job market	Tackling the Academic Job Market: Advice from Search Committee Members
job seeking tool	An Innovation Creating a Bridge between Marketing Education and Professional Practice
Joy	Do You Feel Bored? The Role of Positive and Negative Emotions for Product Design Success
K
Kano two-dimensional quality	Constructing Young People's Cognitive Hierarchies of APP Usage
Kids	Brands’ Response to Cancel Culture: Connecting Marketplace Actors
knowledge repository	An Innovation Creating a Bridge between Marketing Education and Professional Practice
L
Lateral Exchange Markets	A Consumer Based Typology of Lateral Exchange Markets
Leisure consumption	Is that a Sport?”: Conceptualization, Measurement and Consumer- and Brand-Related Outcomes of Perceived Sportivity
lexical analysis	The Writing is on the Wall: Using Lexical Analyses to Predict Service Quality
liberals	Early Adopters or Laggards: Political Ideology and Adoption of Artificial Intelligence
Life event	The COVID-19 Life Event and Individual Well-Being: Do Coping Behaviors Matter?
linguistics	Should Reviewers and Website Moderators Censor Swearwords in Reviews?
Literary Criticism	Barara Stern: Literary Theory and Criticism in Advertising and Consumer Research
Literary Theory	Barara Stern: Literary Theory and Criticism in Advertising and Consumer Research
Logo Changing	The Effect of Changing the Logo on Accepting Social Distancing Guidelines due to COVID-19 with Moderation Effect of Product Involvement
loneliness	COVID, Loneliness, and Consumer Need for Control
Longitudinal analyses	Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Events
Longitudinal design	Designed for Success: The Role of Long-Term User-Product Interaction for Product Design Success
losing	Effects of Uncertainty on Customer Engagement in Gamified Social Competition
Loss of Control	Interactive Marketing and Changing Landscape of Consumer-Firm Relations through Consumer Culture Theory Lens
LSTM model	Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes
Luxury Brands	Specialized Social Media and Luxury Brands
luxury consumption	Race and Status Evaluations
Luxury Experience	Luxury Experience and Consumer Behavior: A Systematic Literature Review and Future Research Agenda
M
Machine learning	Mining CEOs’ Big Five Personality Traits from Twitter
machine-learning	Differences in Online Review Content Between Old and New Products
Macromarketing	Using Macromarketing to Teach Business Sustainability
magazine s	An Empirical Examination of Digital and Print Magazine Pricing
Makeshifting	Disruptive Consumption Practices in Emerging Markets
Managed Violence	The Service Provider Guided Consumer Milestone Journey
Managerial mindset	Managerial Perspectives on Export Pricing Adaptation Decisions: An Experimental Investigation
MANCOVA	The Effect of Changing the Logo on Accepting Social Distancing Guidelines due to COVID-19 with Moderation Effect of Product Involvement
market orientation	Market Orientation, Entrepreneurial Orientation, Entrepreneurial Marketing, and Firm Performance: A Comparative Analysis
Marketer and Consumer classifications	Marketer and Consumer Mismatch of STEM and Gender Based Toys
Marketers	The Role of Formative Experiential Learning in Addressing the Multifaceted Nature of Skills Required by Future Marketers
Marketing	Salespeople’s Earned Social Media and Enablement: Understanding and Enhancing the Salespeople’s Digital and Social Selling Influence The Role of Entrepreneurial Competencies in Enterprise and Marketing Pedagogy: Lessons from Business Start-Ups
Marketing Academics	A bridge to relevance: on the history of the Academy of Marketing Science (AMS)
Marketing analytics	Quantitative Anxiety and Insights for Preparing Students for Data-Driven Marketing Jobs
marketing channels	Special Session: Direct Selling: Facts and Fallacies
Marketing for society	Strategic Marketing Solutions for the Climate Change Social Dilemma
Marketing History	A bridge to relevance: on the history of the Academy of Marketing Science (AMS)
Marketing Influence	Special Session: Marketing Research Impact and Relevance: Methods, Craft, and Frameworks
Marketing models	Model Evaluation Practices in PLS-SEM: A Review of Recent Research and Best Practice Recommendations
Marketing practices	Value Co-Creation as a Marketing Practice: Performance and Firm-Level Antecedents
Marketing Research	Special Session: Marketing Research Automation and Robotization (M-RAR) – A Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
marketing retrenchment	Top Manager's Negative Emotions and SME's Marketing Retrenchment during Economic Crisis: The Moderating Role of Crisis Severity and Strategic Orientations
Marketing Scholarship	Special Session: Marketing Research Impact and Relevance: Methods, Craft, and Frameworks
Marketing Science to Practice	Quick Diversification: Deciding the Scaling Strategies of a Digital News Startup Using Marketing Science
Marketing Strategy	Enhancing Solution Effectiveness: The Role of Customer Adaptiveness Is Relationship Marketing Still Relevant? A Concept Analysis
Marketing Theory	Marketing Impact through Market Theory
Marketing-finance	The Relationship Between Eco-Labeling Claims and Abnormal Stock Returns to New Product Launches: Empirical Evidence from Food and Beverage Industries
Materiality	Disruptive Consumption Practices in Emerging Markets
meaning	Should Reviewers and Website Moderators Censor Swearwords in Reviews?
Means-end chains	Constructing Young People's Cognitive Hierarchies of APP Usage
Measure	Identifying Generic and Industry-Specific Antecedents to Measure Brand Loyalty
Measurement	Negative Online Brand Engagement Scale Development Process
Meat consumption	The ‘Vegetarian Protein = Less Nourishing’ Intuition: When the Choice of Vegetarian Protein Increases Calorie Consumption
Mediation	Signaling Trust Using B2B Firm Indicators
Message Framing	Tip Framing and the Appropriate Context
Metaphorical Associations	Temperature Influences on Sexual Attractiveness: A not so Clear Connection
Microfoundations of Corporate Social Responsibility	Shaped by the Media: How Internal and External CSR Information Sources Affect the Employees' CSR Awareness and Perceived CSR Performance
Micromobility	Hit the Road: Micromobility Solutions from the User’s Perspective “Come to Us, We Have Scooters” – Electric Scooter Sharing and Closed-Campus Micromobility: An Empirical Study on Usage Patterns in Different Lockdown Scenarios “Lime, Bird or Campus Drive? Where Institutions can be Ahead of Markets” an Empirical Study About Consumers’ Intention to Use Closed-Campus Micromobility
Milestone Journey	The Service Provider Guided Consumer Milestone Journey
mindfulness	Online Shopping Adoption during the Covid-19 Pandemic: Construing Disconfirmation and Continuance Intention
Minority Businesses	More than the Bottom Line: Does Socioemotional Wealth Impact the Marketing of Ethnic Minority Family Businesses?
Minority women influencers	Swipe up for Better Health
Mixed Reality	Do You Think I’m Real?: A Mixed Reality Approach to the Effects of the Virtual Influencer Engagement on Attitude and Brand Attachment
Mixed-ethnic identity	Within and Between two Worlds: Mixed Ethnic Identity Scale Development and Nomological Validity
Mobile application	Constructing Young People's Cognitive Hierarchies of APP Usage
mobile services	Understanding Consumer Usage and Adoption of Mobile Services at the Bottom of the Pyramid
Mobility behavior	“Come to Us, We Have Scooters” – Electric Scooter Sharing and Closed-Campus Micromobility: An Empirical Study on Usage Patterns in Different Lockdown Scenarios
Modality	Text Me if You can! the Influence of Modality in Consumers Interactions with AI Digital Assistants
Model	Identifying Generic and Industry-Specific Antecedents to Measure Brand Loyalty
Model selection	Predictive Model Assessment in PLS-SEM: Extensions and Guidelines
moral elevation	Feature the Benefactor or the Victim? How Charity Advertisements with Different Protagonist Foci Affect Donation Behavior
mother's empowerment	Creating Synergies: The Role of Mother’s Autonomy and Use of Media on Children’s Education: A Multi-Method Study Conducted in India
motion pictures	Exploring Firm Heterogeneity in Category-Level Product Performance: The Case of Motion Pictures
motivation	Do You Think I’m Real?: A Mixed Reality Approach to the Effects of the Virtual Influencer Engagement on Attitude and Brand Attachment Consumer Willingness to Invest Effort in Complex Technology-Based Self-Service
Motive attributions	An Examination of CEO Pay Transparency on Consumers’ CSR Evaluations
Multi-Actor Interactions	Specialized Social Media and Luxury Brands
multi-method research approach	Creating Synergies: Discourses of Disability: A Synergistic Approach to Understanding Consumer Resiliency Creating Synergies: Understanding the Impact of Olfactory Ability on Sensory Identity Creating Synergies: The Role of Mother’s Autonomy and Use of Media on Children’s Education: A Multi-Method Study Conducted in India Creating Synergies: Interviews as Connector, Corroborator and Complementor
multichannel	An Unacknowledged Beneficiary of a Firm’s Online Reviews: The Firm’s Supplier
Multilevel research	Business Ties, National Institutions, and Firm Performance: A Multilevel Investigation
multiple-choice questions	A TaxI Analysis of a Retailing Management Multiple-Choice Question Bank
Music streaming	The Show Must Go on: Young Consumers’ Virtual Live Music Event Experiences during COVID-19
N
Narrative communication	Persuasion Using Video Narratives: Case of Engagement with Videos on YouTube about COVID-19
Narratives	Once upon a Product: Storytelling with Online Product Descriptions
nascent entrepreneurs	Eureka Moments: A Study of Nascent Entrepreneur Idea Generation
Need for Cognition	The Time is Now! Capturing the Momentum of Consumers’ Attitudinal and Behavioral Change towards Environmental Sustainability due to the Pandemic
need for structure	COVID, Loneliness, and Consumer Need for Control
Negative emotions	Do You Feel Bored? The Role of Positive and Negative Emotions for Product Design Success Top Manager's Negative Emotions and SME's Marketing Retrenchment during Economic Crisis: The Moderating Role of Crisis Severity and Strategic Orientations
Negative information	Disproportional Evaluations of Female Brands
Negative online brand engagement	Negative Online Brand Engagement Scale Development Process
negative reviews	Natural Language Processing of Negative Reviews to Improve Service in Hospitality
Negative word-of-mouth	Brand Hate and Diversity Intention to Spread e-WOM about Dynamic Pricing for Goods and Services: The Roles of Feeling Exploited and Perceptions of Price Complexity
Neuroscience	“Business-to-Business-to-Brain?” A Structured Literature Review on Neuroscience in B2B-Marketing Using TCCM Analysis
New Direction	Marketing Impact through Market Theory
new product adoption	COVID, Loneliness, and Consumer Need for Control
New products	The Relationship Between Eco-Labeling Claims and Abnormal Stock Returns to New Product Launches: Empirical Evidence from Food and Beverage Industries Differences in Online Review Content Between Old and New Products
non-technological indicators	Digitalization through Technology and Sales Performance: Extended Framework
non-transactional behaviors	The Influence of Club Leadership in the Behavioral and Attitudes of Soccer Club Supporters
Normative Appeals	The Role of Self-Construal Level in the Relationship Between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison
Norway	Digitalization through Technology and Sales Performance: Extended Framework
Nutrition label	The Impact of Carbon Footprint and Nutritional Information on the Perceived Quality of a Food Product
NVivo	Independent Restaurants’ Pandemic Survival Toolkit: Thriving on Community Resilience
O
offensiveness	Should Reviewers and Website Moderators Censor Swearwords in Reviews?
omnichannel	The Effect of Secondhand Extension on Online and Offline Traditional Retailing Environments
omnichannel adoption	Authentic Omnichannel: Providing Consumers with a Seamless Brand Experience through Authenticity
omnichannel Retailing	Communication of Sustainability in Omnichannel Retailing as a Tool to Increase Brand Engagement
omnichannel strategy	The Power of the Omnichannel Strategy and the Role of Marketing in this Challenge
omnichannelism	The Power of the Omnichannel Strategy and the Role of Marketing in this Challenge
Online brand communities	Influence of Online Brand Community Management Capability on Firm Performance
Online brand community management capability	Influence of Online Brand Community Management Capability on Firm Performance
online customer reviews	The Writing is on the Wall: Using Lexical Analyses to Predict Service Quality
Online education	Rethinking Online Marketing Education: Process as a Critical Strategic Consideration
online ordering	WIC Online Ordering during the COVID-19 Pandemic: Evidence from an Oklahoma Grocery Store Chain
Online Product Descriptions	Once upon a Product: Storytelling with Online Product Descriptions
online product uncertainty	Virtual Try-Before-You-Buy: The Impact of Virtual Try-Ons on Consumer Purchases
online ratings	An Unacknowledged Beneficiary of a Firm’s Online Reviews: The Firm’s Supplier
Online review	How Consumers Process Online Reviews for Purchase Decision: A Grounded Theory Approach
online reviews	Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes Grammar and Text Position as Drivers of Review Usefulness Natural Language Processing of Negative Reviews to Improve Service in Hospitality Differences in Online Review Content Between Old and New Products Arousal, Pleasure, and Sentiment a Case of Consumer Recommendation and Repurchase on Airbnb Disproportional Evaluations of Female Brands
Online Shopping	How Consumers Process Online Reviews for Purchase Decision: A Grounded Theory Approach Three Steps towards the Deeper Insights into Willingness to Disclose Personal Data in Online Shopping Once upon a Product: Storytelling with Online Product Descriptions A Cross-Cultural Investigation on Second-Hand Online Shopping Behaviour
Online WOM	Disentangling the Effect of Advertising on Online Reviews
opportunism	Bilateral Opportunism in Agency-Client Relationships
opportunistic behavior	Bilateral Opportunism in Agency-Client Relationships
Organizational identification	The Dynamic Relationship between Organizational Identification and the Social Capital Amongst Sales, Marketing, and R&D “Lime, Bird or Campus Drive? Where Institutions can be Ahead of Markets” an Empirical Study About Consumers’ Intention to Use Closed-Campus Micromobility
outcome	Consumer Willingness to Invest Effort in Complex Technology-Based Self-Service
Outgroup discrimination	To Demystify Discriminative Behaviors Against Outgroup Customers in Individualistic Culture: A Case Study
Owned media	Hi, I’m Taking over this Account! Leveraging Social Media Takeover in Fostering Parasocial Interaction with Brands
P
packaging material	Recycled Plastic Packaging on the Upswing
Pandemic	The Power of the Omnichannel Strategy and the Role of Marketing in this Challenge Independent Restaurants’ Pandemic Survival Toolkit: Thriving on Community Resilience The Time is Now! Capturing the Momentum of Consumers’ Attitudinal and Behavioral Change towards Environmental Sustainability due to the Pandemic “Come to Us, We Have Scooters” – Electric Scooter Sharing and Closed-Campus Micromobility: An Empirical Study on Usage Patterns in Different Lockdown Scenarios
pandemic crisis	The Pandemic Crisis Effects on Subjective Well-Being and Consumer Behavior
Parallax Motion	Designing for User and Brand Experience: Implementing Parallax Scrolling in Online Shops to Explicitly and Implicitly Affect UX, Brand Sustainability and Behavioral Intentions
Parasocial interaction	Hi, I’m Taking over this Account! Leveraging Social Media Takeover in Fostering Parasocial Interaction with Brands
Partial least squares	Predictive Model Assessment in PLS-SEM: Extensions and Guidelines Model Evaluation Practices in PLS-SEM: A Review of Recent Research and Best Practice Recommendations
Passive Affiliate Links	Influencers' Use of Active vs. Passive Sponsored Content and the Impact on Consumer Perception
Patronage Intentions	Breaking the Barriers Between Online and Offline Retail: The Effect of in-Store Augmented Reality on Customers’ Patronage Intentions
Pedagogy	The Role of Entrepreneurial Competencies in Enterprise and Marketing Pedagogy: Lessons from Business Start-Ups
Peer endorsement	How are Peer Endorser Characteristics Related to Brand Selfie Attitude?
Peer support	Quantitative Anxiety and Insights for Preparing Students for Data-Driven Marketing Jobs
Perceived value	“Lime, Bird or Campus Drive? Where Institutions can be Ahead of Markets” an Empirical Study About Consumers’ Intention to Use Closed-Campus Micromobility
performance	Variation of Customer Performance Influence on IMC Outcomes in Different Size Companies in Inter-Country Context Consumer Willingness to Invest Effort in Complex Technology-Based Self-Service
Performance heterogeneity	Exploring Firm Heterogeneity in Category-Level Product Performance: The Case of Motion Pictures
Peripheral service	What Makes a Service Green? The Consumer’s Perspective
personalized ads	The Effect of Product and Brand Personalization of Online-Personalized Ads: An Eye-Tracking Study
Persuasive Communication	Leveraging Similarity and Congruency for Persuasive Sensory-Based Communication
place branding	Rethinking Destination Branding Frameworks for the Age of Digital Nomads and Telecommuters
plant-based diet	Plant-Based Diet in Consumer Research
Plants	Natural to Comply: How Plants in Servicescapes Encourage Compliance with Well-Being Recommendations
plastic	Recycled Plastic Packaging on the Upswing
playfulness	New Social Media Cinderella’s: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying Intentions
PLS	Purchasing the Threat Away: Emotional Consumption and Behavioral Responses to an Ongoing Crisis Hit the Road: Micromobility Solutions from the User’s Perspective Predictive Model Assessment in PLS-SEM: Extensions and Guidelines
PLS-SEM	Development of a Measuring Scale in Higher Education Experience under Pandemic Model Evaluation Practices in PLS-SEM: A Review of Recent Research and Best Practice Recommendations
political ideology	Early Adopters or Laggards: Political Ideology and Adoption of Artificial Intelligence
Political-brand	Exploring Political Ethnocentrism
Politics	Exploring Political Ethnocentrism
Positive and negative emotions	Emotions Effect on Shopper Behavioral Responses in AI-Powered Retail Stores
Positive emotions	Do You Feel Bored? The Role of Positive and Negative Emotions for Product Design Success
Positive word-of-mouth	Emotions Effect on Shopper Behavioral Responses in AI-Powered Retail Stores
Post engagement	Can Polarization on Social Media Affect Influencer Effectiveness? Mediating Role of Motivated Reasoning
post-crisis consumption	The Pandemic Crisis Effects on Subjective Well-Being and Consumer Behavior
Power	A Consumer Based Typology of Lateral Exchange Markets Exploring the Boundary Conditions of the Power Distance Belief on DIY Preference
Power Asymmetry	How Successful Firms Manage the Power Between Sales and Marketing Functions
Power distance Belief	The Impact of Power Distance Beliefs on Resistance toward AI (vs. Human Service) Adoption
Power Distance Belief (PDB)	Exploring the Boundary Conditions of the Power Distance Belief on DIY Preference
Practical Skills Development	An Experiential Learning Framework for Retail: Creative Authentic Skill Development
Practice theory	Disruptive Consumption Practices in Emerging Markets
Prediction	Predictive Model Assessment in PLS-SEM: Extensions and Guidelines
price dispersion	An Empirical Examination of Digital and Print Magazine Pricing
price flexibility	An Empirical Examination of Digital and Print Magazine Pricing
Price promotion	Gem or Lemon? Reducing Information Asymmetry in Secondhand Luxury Markets
Pricing adaptation	Managerial Perspectives on Export Pricing Adaptation Decisions: An Experimental Investigation
principal-agency relationship	Bilateral Opportunism in Agency-Client Relationships
pristine beliefs	The Effect of Advertising a Product with its Reflection on Product Aesthetics
Privacy	Three Steps towards the Deeper Insights into Willingness to Disclose Personal Data in Online Shopping
Pro-Environmental Behavior	The Role of Self-Construal Level in the Relationship Between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison
Probabilistic machine learning	Essays on the Use of Probabilistic Machine Learning for Estimating Customer Preferences with Limited Information
Problem-focused coping	Chatbots and Service Failure: When does it Lead to Customer Aggression
product aesthetics	The Effect of Advertising a Product with its Reflection on Product Aesthetics
Product category	How Consumers Process Online Reviews for Purchase Decision: A Grounded Theory Approach
Product Description and Packaging	Marketer and Consumer Mismatch of STEM and Gender Based Toys
Product design	Designed for Success: The Role of Long-Term User-Product Interaction for Product Design Success Do You Feel Bored? The Role of Positive and Negative Emotions for Product Design Success
Product involvement	How Consumers Process Online Reviews for Purchase Decision: A Grounded Theory Approach
Product Life Cycle	Quick Diversification: Deciding the Scaling Strategies of a Digital News Startup Using Marketing Science
product lightness perceptions	Drop Shadows and Product Lightness Perceptions
product personalization	The Effect of Product and Brand Personalization of Online-Personalized Ads: An Eye-Tracking Study
product recall	Examining Spillover Effects of NHTSA Safety Investigation Announcements on Automotive Suppliers’ Shareholder Wealth
product reflection	The Effect of Advertising a Product with its Reflection on Product Aesthetics
Product selection	Questioning the Intuitive Preference for Intentionality
product-level performance	Exploring Firm Heterogeneity in Category-Level Product Performance: The Case of Motion Pictures
products	Love is all Around Us, Love is Global: It Turns out it’s not Expressed the Same for All Brands
Professional sales	Evaluating the Impact of Technology on Professional Sales: An Analysis of Social Selling Effectiveness
Protection Motivation	The Time is Now! Capturing the Momentum of Consumers’ Attitudinal and Behavioral Change towards Environmental Sustainability due to the Pandemic
Psychic Distance	Managerial Perspectives on Export Pricing Adaptation Decisions: An Experimental Investigation
psychological factors	The Pandemic Crisis Effects on Subjective Well-Being and Consumer Behavior
Psychological Power	Text Me if You can! the Influence of Modality in Consumers Interactions with AI Digital Assistants
Public and private events	Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Events
Public health dissemination	Swipe up for Better Health
Public policy	The COVID-19 Life Event and Individual Well-Being: Do Coping Behaviors Matter?
Publication	A bridge to relevance: on the history of the Academy of Marketing Science (AMS)
publicly available data	An Unacknowledged Beneficiary of a Firm’s Online Reviews: The Firm’s Supplier
published taxonomies	A TaxI Analysis of a Retailing Management Multiple-Choice Question Bank
Purchase intention	The Effect of Changing the Logo on Accepting Social Distancing Guidelines due to COVID-19 with Moderation Effect of Product Involvement Do You Feel Bored? The Role of Positive and Negative Emotions for Product Design Success Social Media Influence on Customer’s Adoption of 5G Services: The Mediating Role of Customer-Based Brand Equity and Technology Adoption
Purchase Intentions	New Social Media Cinderella’s: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying Intentions Consumer Wisdom and Sustainable Product Purchase Intentions Designed for Success: The Role of Long-Term User-Product Interaction for Product Design Success
Q
qualitative research	Independent Restaurants’ Pandemic Survival Toolkit: Thriving on Community Resilience
Quality	The Impact of Carbon Footprint and Nutritional Information on the Perceived Quality of a Food Product
Quantitative anxiety	Quantitative Anxiety and Insights for Preparing Students for Data-Driven Marketing Jobs
Questions	Do You like This Paper? Would You Agree with “I like This Paper”? The Impact of Formulating Items as Questions Versus Statements on Evaluations
Quick Diversification	Quick Diversification: Deciding the Scaling Strategies of a Digital News Startup Using Marketing Science
R
R&D Intensity	Mining CEOs’ Big Five Personality Traits from Twitter
race	Race and Status Evaluations
Radical innovation	I Got it from My Parents! How Entrepreneurs from Emerging Markets Become Innovators
Re-patronage Intention	Green Hotel Re-Patronage Intention: A BRT Perspective
Real use	“Lime, Bird or Campus Drive? Where Institutions can be Ahead of Markets” an Empirical Study About Consumers’ Intention to Use Closed-Campus Micromobility
Recommendation agents	Shopping with Voice Assistants: How Empathy Affects Decision-Making Outcomes
recycling	Recycled Plastic Packaging on the Upswing
Regular Creative Practice	Regular Creative Practice
Regulatory focus theory	Swipe up for Better Health
Relationship marketing	Relationship Marketing in Higher Education in Uncertain Times: A Multi-Stakeholder Perspective Is Relationship Marketing Still Relevant? A Concept Analysis
relationship model	The Influence of Cultural Values on Value Co-Creation
Relationship quality	Relationship Marketing in Higher Education in Uncertain Times: A Multi-Stakeholder Perspective Funny, so Manipulative? Disentangling the Effects of Aggressive Humor Usage by Salespeople on Inferences of Manipulative Intent and Relational Outcomes
Relationships between scale measures and quality of data	Special Issue: Scale Measurements Review 101: Understanding the Problematic Issues and Insights in Developing and Using Scale Measures in Academic Research
Relevance	A bridge to relevance: on the history of the Academy of Marketing Science (AMS)
Remanufactured Products	It isn’t My Fault: The Influence of External Environmental Locus of Control on the Willingness to Pay for Remanufactured Products
Representation	Brands’ Response to Cancel Culture: Connecting Marketplace Actors
Representative research samples	Swipe up for Better Health
repurchase	Arousal, Pleasure, and Sentiment a Case of Consumer Recommendation and Repurchase on Airbnb
research agenda	Special Session: Toward a Research Agenda for the Future of Direct Selling
Research Impact	Special Session: Marketing Research Impact and Relevance: Methods, Craft, and Frameworks
research method	Creating Synergies: Interviews as Connector, Corroborator and Complementor
Research methodology	Model Evaluation Practices in PLS-SEM: A Review of Recent Research and Best Practice Recommendations
Resilience	Sales Enablement in Young Ventures: Essays on the Role of Resilience and Internal Social Capital in Coping with Adverse Disruptions Online Shopping Adoption during the Covid-19 Pandemic: Construing Disconfirmation and Continuance Intention
Resource-based view	I Got it from My Parents! How Entrepreneurs from Emerging Markets Become Innovators
responsibility	Whose Role is it Anyway? A Consideration of Responsibility in Digital Addiction
Responsible Management Education	Using Macromarketing to Teach Business Sustainability
Restaurants	Tip Framing and the Appropriate Context
Retail	Conceptualising SERVBOT: A Service Quality Model for Humanoid Social Robots
retail marketing	We are all in this Together! Instore-Interactions in a Shopping Environment Disrupted by COVID-19
Retail Marketing Pedagogy	An Experiential Learning Framework for Retail: Creative Authentic Skill Development
Retail stores	Emotions Effect on Shopper Behavioral Responses in AI-Powered Retail Stores
Retail Theory and Practice	An Experiential Learning Framework for Retail: Creative Authentic Skill Development
retailing	The Effect of Secondhand Extension on Online and Offline Traditional Retailing Environments I, Chatbot! The Impact of Anthropomorphism and Gaze Direction on Willingness to Disclose Personal Information and Behavioral Intentions
Revenue Stream	Crisis Initiated Changes in the Business Model of Small and Medium Enterprises
review usefulness	Grammar and Text Position as Drivers of Review Usefulness
reviews	Should Reviewers and Website Moderators Censor Swearwords in Reviews?
Risk	A Consumer Based Typology of Lateral Exchange Markets
Robo-advisor	Robots for Good: How Robo Advisors and Behavioral Finance Training Impact the Disposition Effect
Robotization	Special Session: Marketing Research Automation and Robotization (M-RAR) – A Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
Robots	Value Creation and Disruptive Innovation by Robots
S
S-O-R	Keeping the Ball Rolling: Using the S-O-R Framework to Investigate the Determinants of Football Fan Loyalty
Sales	Salespeople’s Earned Social Media and Enablement: Understanding and Enhancing the Salespeople’s Digital and Social Selling Influence
Sales and Marketing	How Successful Firms Manage the Power Between Sales and Marketing Functions
Sales Channels	Crisis Initiated Changes in the Business Model of Small and Medium Enterprises
Sales enablement	Sales Enablement in Young Ventures: Essays on the Role of Resilience and Internal Social Capital in Coping with Adverse Disruptions The Dynamic Relationship between Organizational Identification and the Social Capital Amongst Sales, Marketing, and R&D
Sales management during COVID	Sales Management Just Got Brighter and More Resilient during COVID
Sales optimism	Sales Management Just Got Brighter and More Resilient during COVID
Sales Performance	Perceived Quota Difficulty and its Relevance to Ethical Decision-Making and Sales Performance Digitalization through Technology and Sales Performance: Extended Framework
Sales Quota	Perceived Quota Difficulty and its Relevance to Ethical Decision-Making and Sales Performance
sales training	The Impact of Salesperson Intentions on Sales Training Transfer
Salesforce	Salespeople’s Earned Social Media and Enablement: Understanding and Enhancing the Salespeople’s Digital and Social Selling Influence Digitalization through Technology and Sales Performance: Extended Framework
Salespeople	The Impact of Salesperson Intentions on Sales Training Transfer Salespeople’s Earned Social Media and Enablement: Understanding and Enhancing the Salespeople’s Digital and Social Selling Influence
Scale development	Is that a Sport?”: Conceptualization, Measurement and Consumer- and Brand-Related Outcomes of Perceived Sportivity Negative Online Brand Engagement Scale Development Process Development of a Measuring Scale in Higher Education Experience under Pandemic Brand Polarization Scale Development Within and Between two Worlds: Mixed Ethnic Identity Scale Development and Nomological Validity
Scale issues and problems	Special Issue: Scale Measurements Review 101: Understanding the Problematic Issues and Insights in Developing and Using Scale Measures in Academic Research
Scale measurement elements	Special Issue: Scale Measurements Review 101: Understanding the Problematic Issues and Insights in Developing and Using Scale Measures in Academic Research
Scaling properties and types of raw data	Special Issue: Scale Measurements Review 101: Understanding the Problematic Issues and Insights in Developing and Using Scale Measures in Academic Research
Scandal Diffusion	Hate Speech and Bad Language: The Ugly Face of Social Influencers and its Impact on Brands
Scent	Scents, Shapes, and Sentiments
Second Chance Tourism	The Effect of Immersive Technology on Second Chance Tourism - AFM/AMS Grant Winner
second-hand	The Effect of Secondhand Extension on Online and Offline Traditional Retailing Environments A Cross-Cultural Investigation on Second-Hand Online Shopping Behaviour
Secondhand luxury	Gem or Lemon? Reducing Information Asymmetry in Secondhand Luxury Markets
self directed toolbox	An Innovation Creating a Bridge between Marketing Education and Professional Practice
Self-Awareness	The Extended Arousing Effect or the Exciting Power of Social Media on Offline Consumption Behaviors
Self-brand benchmarking	Brand Polarization Scale Development
Self-Construal	The Role of Self-Construal Level in the Relationship Between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison
Self-efficacy	The Time is Now! Capturing the Momentum of Consumers’ Attitudinal and Behavioral Change towards Environmental Sustainability due to the Pandemic Quantitative Anxiety and Insights for Preparing Students for Data-Driven Marketing Jobs
self-expression	Can Identity Duels Improve Consumers’ Brand Attitude?
Self-regulatory focus	Towards a Better Understanding of Extreme Response Style: The Influence of Self-Regulatory Focus
self-serving technologies	Consumer Willingness to Invest Effort in Complex Technology-Based Self-Service
Seller indicators	Signaling Trust Using B2B Firm Indicators
Sellers	Funny, so Manipulative? Disentangling the Effects of Aggressive Humor Usage by Salespeople on Inferences of Manipulative Intent and Relational Outcomes
Selling during pandemic	Sales Management Just Got Brighter and More Resilient during COVID
SEM	Hit the Road: Micromobility Solutions from the User’s Perspective “Lime, Bird or Campus Drive? Where Institutions can be Ahead of Markets” an Empirical Study About Consumers’ Intention to Use Closed-Campus Micromobility Predictive Model Assessment in PLS-SEM: Extensions and Guidelines Model Evaluation Practices in PLS-SEM: A Review of Recent Research and Best Practice Recommendations
semantic analysis	Natural Language Processing of Negative Reviews to Improve Service in Hospitality
Sense of security	Natural to Comply: How Plants in Servicescapes Encourage Compliance with Well-Being Recommendations
sensory identity	Creating Synergies: Understanding the Impact of Olfactory Ability on Sensory Identity
Sensory Marketing	Temperature Influences on Sexual Attractiveness: A not so Clear Connection Scents, Shapes, and Sentiments
Sensory modality	“Hey Google, can I Text You?” Investigating AI Digital Assistants Modality to Serve Emerging Customer Needs
sentiment	Arousal, Pleasure, and Sentiment a Case of Consumer Recommendation and Repurchase on Airbnb
Sentiment analysis	Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes
service	Exploring Business Actor Engagement Dynamics
Service adoption	Fostering Customer Adoption of Curbside Pick-up Service
Service dimension	What Makes a Service Green? The Consumer’s Perspective
service encounter	Customer Motives and Influence Tactics in Special-Request Service Encounters
Service environment	What Makes a Service Green? The Consumer’s Perspective
Service excellence	Disentangling Service Reliability from Service Excellence and Assessing their Impact on Likelihood to Recommend
Service failure	Chatbots and Service Failure: When does it Lead to Customer Aggression
Service process	What Makes a Service Green? The Consumer’s Perspective
Service quality	Disentangling Service Reliability from Service Excellence and Assessing their Impact on Likelihood to Recommend Conceptualising SERVBOT: A Service Quality Model for Humanoid Social Robots The Writing is on the Wall: Using Lexical Analyses to Predict Service Quality Social Media and Service Quality in Internet Retailing
Service reliability	Disentangling Service Reliability from Service Excellence and Assessing their Impact on Likelihood to Recommend
Service robots	From Eerie to Aww: Embracing the Imperfect Side of Humans can Improve the Consumer-Robot Interaction
Service Well Being	Discovering AI-Driven Services for Service Well Being: An Insider Perspective
Service-dominant logic	The Influence of Cultural Values on Value Co-Creation
Service-Dominant Logic (SD-L)	Evaluating the Impact of Technology on Professional Sales: An Analysis of Social Selling Effectiveness
Service-Dominant-Logic	Value Co-Creation as a Marketing Practice: Performance and Firm-Level Antecedents
services	Love is all Around Us, Love is Global: It Turns out it’s not Expressed the Same for All Brands Tip Framing and the Appropriate Context Digitalization through Technology and Sales Performance: Extended Framework
Services marketing	Fostering Customer Adoption of Curbside Pick-up Service
Servitization	Enhancing Solution Effectiveness: The Role of Customer Adaptiveness
SERVQUAL	Development of a Measuring Scale in Higher Education Experience under Pandemic
Shapes	Scents, Shapes, and Sentiments
Shareholder wealth	Examining Spillover Effects of NHTSA Safety Investigation Announcements on Automotive Suppliers’ Shareholder Wealth
sharing economy	Extraversion, Technology Proclivity, and Participation in Technology-Mediated, Sharing Economy Markets
Signaling	Signaling Trust Using B2B Firm Indicators
signaling theory	An Unacknowledged Beneficiary of a Firm’s Online Reviews: The Firm’s Supplier
Similarity	Leveraging Similarity and Congruency for Persuasive Sensory-Based Communication
similarity effect	A Bibliometric Analysis of Context Effects and a Research Agenda
Skills	The Role of Formative Experiential Learning in Addressing the Multifaceted Nature of Skills Required by Future Marketers
Small and Medium-Sized Enterprises	The Contribution of Adaptive Marketing Capabilities on SME's Business Model Adaptation during the Pandemic Crisis
Small- and medium-sized enterprise	Shaped by the Media: How Internal and External CSR Information Sources Affect the Employees' CSR Awareness and Perceived CSR Performance
SmartPLS	Keeping the Ball Rolling: Using the S-O-R Framework to Investigate the Determinants of Football Fan Loyalty
SMEs	Crisis Initiated Changes in the Business Model of Small and Medium Enterprises Top Manager's Negative Emotions and SME's Marketing Retrenchment during Economic Crisis: The Moderating Role of Crisis Severity and Strategic Orientations
smiley faces	What’s in a “Happy” Meal? The Effect of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions
Soccer	The Influence of Club Leadership in the Behavioral and Attitudes of Soccer Club Supporters Keeping the Ball Rolling: Using the S-O-R Framework to Investigate the Determinants of Football Fan Loyalty
Social capital	A CEO’s Childhood Experience of Natural Disaster and Corporate Social Responsibility
Social commerce	The Influencing Factors of Social Presence on Loyalty in Social Commerce: Mediating Role of Trust and Customer Satisfaction
social competition	Effects of Uncertainty on Customer Engagement in Gamified Social Competition
Social dilemmas	Strategic Marketing Solutions for the Climate Change Social Dilemma
Social distance	Competing Construals in Advertising: Consumer-Brand Relationships versus Temporal Effects
Social distancing	Purchasing the Threat Away: Emotional Consumption and Behavioral Responses to an Ongoing Crisis
Social Exchange Theory	Three Steps towards the Deeper Insights into Willingness to Disclose Personal Data in Online Shopping
social exclusion	COVID, Loneliness, and Consumer Need for Control
social identity	Can Identity Duels Improve Consumers’ Brand Attitude?
Social identity theory	To Demystify Discriminative Behaviors Against Outgroup Customers in Individualistic Culture: A Case Study
Social Influencer Scandals	Hate Speech and Bad Language: The Ugly Face of Social Influencers and its Impact on Brands
social judgment	Race and Status Evaluations
Social justice	A Model to Encourage a Transformative Orientation in Marketing
social meanings	Nurturing versus Natural Meanings of Colors
Social media	Should Firms Encourage Employees to Engage in Work-Related Social Media Use? New Social Media Cinderella’s: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying Intentions An Unacknowledged Beneficiary of a Firm’s Online Reviews: The Firm’s Supplier Rethinking Authenticity: An Investigation of Virtual Influencers The Extended Arousing Effect or the Exciting Power of Social Media on Offline Consumption Behaviors Crisis Initiated Changes in the Business Model of Small and Medium Enterprises Social Media and Service Quality in Internet Retailing Hi, I’m Taking over this Account! Leveraging Social Media Takeover in Fostering Parasocial Interaction with Brands Virtual Tipping: Giving Back to Social Media Influencers Persuasion Using Video Narratives: Case of Engagement with Videos on YouTube about COVID-19 Evaluating the Impact of Technology on Professional Sales: An Analysis of Social Selling Effectiveness
Social media influencer	Do You Think I’m Real?: A Mixed Reality Approach to the Effects of the Virtual Influencer Engagement on Attitude and Brand Attachment Swipe up for Better Health
social media influencers	Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength
Social Media Marketing	MNEs’ CSR Communication Intensity in Host Countries through Social Media Hate Speech and Bad Language: The Ugly Face of Social Influencers and its Impact on Brands
Social media marketing activities	Social Media Influence on Customer’s Adoption of 5G Services: The Mediating Role of Customer-Based Brand Equity and Technology Adoption
Social Media Networking	Salespeople’s Earned Social Media and Enablement: Understanding and Enhancing the Salespeople’s Digital and Social Selling Influence
Social network	Effects of Complaint Management Strategies in Social Networks on Observers’ Emotional Attachment and Brand Commitment
Social presence	The Influencing Factors of Social Presence on Loyalty in Social Commerce: Mediating Role of Trust and Customer Satisfaction We all Make Mistakes, but We’re Not All Human… The Influence of Voice Assistant’s Mistake on Anthropomorphism Hi, I’m Taking over this Account! Leveraging Social Media Takeover in Fostering Parasocial Interaction with Brands
Social Robots	Conceptualising SERVBOT: A Service Quality Model for Humanoid Social Robots
Social selling	Evaluating the Impact of Technology on Professional Sales: An Analysis of Social Selling Effectiveness
Socioemotional Wealth	More than the Bottom Line: Does Socioemotional Wealth Impact the Marketing of Ethnic Minority Family Businesses?
sociometric evalautions	Race and Status Evaluations
Solution Selling	The Importance of Design Thinking for Salespeople in Cocreating Innovative Solutions with Business Customers Enhancing Solution Effectiveness: The Role of Customer Adaptiveness
Sound Symbolism	Sounds like a Friend or an Expert? How Sound Symbolism Mitigates Resistance to Artificial Intelligence
Source Attractiveness	Temperature Influences on Sexual Attractiveness: A not so Clear Connection
Source Credibility	I don’t like What I See: When User Generated Images (UGI) Distorts the Brand Image
special session	Tackling the Academic Job Market: Advice from Search Committee Members
special-request	Customer Motives and Influence Tactics in Special-Request Service Encounters
Specialized Social Media	Specialized Social Media and Luxury Brands
Spending	Starting the Party Early: An Abstract on How Anticipating Indulgence Catalyzes Indulgent Behavior in the Present
Spillover effect	Examining Spillover Effects of NHTSA Safety Investigation Announcements on Automotive Suppliers’ Shareholder Wealth
sponsorship	Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength
sponsorship disclosure	Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength
Sport marketing	Is that a Sport?”: Conceptualization, Measurement and Consumer- and Brand-Related Outcomes of Perceived Sportivity
sports club leadership	The Influence of Club Leadership in the Behavioral and Attitudes of Soccer Club Supporters
sports consumers	The Influence of Club Leadership in the Behavioral and Attitudes of Soccer Club Supporters
Stakeholder engagement	Relationship Marketing in Higher Education in Uncertain Times: A Multi-Stakeholder Perspective
Stakeholder Salience Theory	MNEs’ CSR Communication Intensity in Host Countries through Social Media
stakeholder theory	A Model to Encourage a Transformative Orientation in Marketing
Statements	Do You like This Paper? Would You Agree with “I like This Paper”? The Impact of Formulating Items as Questions Versus Statements on Evaluations
Status	Exploring the Boundary Conditions of the Power Distance Belief on DIY Preference
status signals	Race and Status Evaluations
STEM toys	Marketer and Consumer Mismatch of STEM and Gender Based Toys
Stimuli-Organism-Response	The Effect of Immersive Technology on Second Chance Tourism - AFM/AMS Grant Winner
Storytelling	Designing for User and Brand Experience: Implementing Parallax Scrolling in Online Shops to Explicitly and Implicitly Affect UX, Brand Sustainability and Behavioral Intentions Once upon a Product: Storytelling with Online Product Descriptions
Strategic marketing	Strategic Marketing Solutions for the Climate Change Social Dilemma Value Co-Creation as a Marketing Practice: Performance and Firm-Level Antecedents
strategic orientations	Top Manager's Negative Emotions and SME's Marketing Retrenchment during Economic Crisis: The Moderating Role of Crisis Severity and Strategic Orientations
Structural equation modeling	Predictive Model Assessment in PLS-SEM: Extensions and Guidelines Model Evaluation Practices in PLS-SEM: A Review of Recent Research and Best Practice Recommendations
structural equation modelling	Brand-Triggered Inclusion: A Theoretical Framework
Structured Literature Review	Luxury Experience and Consumer Behavior: A Systematic Literature Review and Future Research Agenda
Student engagement	Rethinking Online Marketing Education: Process as a Critical Strategic Consideration
supporters	The Influence of Club Leadership in the Behavioral and Attitudes of Soccer Club Supporters
Surveillance	Interactive Marketing and Changing Landscape of Consumer-Firm Relations through Consumer Culture Theory Lens
Survey research	Disentangling Service Reliability from Service Excellence and Assessing their Impact on Likelihood to Recommend
Sustainability	Plant-Based Diet in Consumer Research The Time is Now! Capturing the Momentum of Consumers’ Attitudinal and Behavioral Change towards Environmental Sustainability due to the Pandemic Consumer Wisdom and Sustainable Product Purchase Intentions The Impact of Carbon Footprint and Nutritional Information on the Perceived Quality of a Food Product Recycled Plastic Packaging on the Upswing Gem or Lemon? Reducing Information Asymmetry in Secondhand Luxury Markets Using Macromarketing to Teach Business Sustainability
Sustainability Marketing	Marketing and the Sustainable Development Goals: Case Studies from Egypt
Sustainability Pedagogy	Using Macromarketing to Teach Business Sustainability
sustainable buying behavior	A Cross-Cultural Investigation on Second-Hand Online Shopping Behaviour
Sustainable Products	Consumer Wisdom and Sustainable Product Purchase Intentions
swearwords	Should Reviewers and Website Moderators Censor Swearwords in Reviews?
Symbolism	Do You Feel Bored? The Role of Positive and Negative Emotions for Product Design Success
Systematic Literature Review	“Business-to-Business-to-Brain?” A Structured Literature Review on Neuroscience in B2B-Marketing Using TCCM Analysis
T
Task Type	Sounds like a Friend or an Expert? How Sound Symbolism Mitigates Resistance to Artificial Intelligence
TaxI	A TaxI Analysis of a Retailing Management Multiple-Choice Question Bank
Taxonomy of marketing solutions	Strategic Marketing Solutions for the Climate Change Social Dilemma
TCCM Framework	Luxury Experience and Consumer Behavior: A Systematic Literature Review and Future Research Agenda
Technology	Sounds like a Friend or an Expert? How Sound Symbolism Mitigates Resistance to Artificial Intelligence
Technology acceptance	Shopping with Voice Assistants: How Empathy Affects Decision-Making Outcomes Extraversion, Technology Proclivity, and Participation in Technology-Mediated, Sharing Economy Markets “Lime, Bird or Campus Drive? Where Institutions can be Ahead of Markets” an Empirical Study About Consumers’ Intention to Use Closed-Campus Micromobility
Technology acceptance model	Toward a Theoretical Model of Brand Chatbot Adoption, a Bibliometric and Machine Learning Perspective
Technology adoption	Toward a Theoretical Model of Brand Chatbot Adoption, a Bibliometric and Machine Learning Perspective Social Media Influence on Customer’s Adoption of 5G Services: The Mediating Role of Customer-Based Brand Equity and Technology Adoption
technology proclivity	Extraversion, Technology Proclivity, and Participation in Technology-Mediated, Sharing Economy Markets
Technology Usage	The Effect of FOMO – in Relation to Involvement and Technology Usage
Temporal distance	Competing Construals in Advertising: Consumer-Brand Relationships versus Temporal Effects
text analysis	Grammar and Text Position as Drivers of Review Usefulness Differences in Online Review Content Between Old and New Products Persuasion Using Video Narratives: Case of Engagement with Videos on YouTube about COVID-19
text mining	Differences in Online Review Content Between Old and New Products
The Sustainable Development Goals	Marketing and the Sustainable Development Goals: Case Studies from Egypt
THEMATIC ANALYSIS	Mapping Literature on Cause-Related Marketing Using Bibliometric and Thematic Analyses
Theoretical Model	How Brand Authenticity Drives Brand Engagement
Theory	Marketing Impact through Market Theory
Theory of Planned Behavior	The Impact of Salesperson Intentions on Sales Training Transfer It isn’t My Fault: The Influence of External Environmental Locus of Control on the Willingness to Pay for Remanufactured Products
Theory-Context-Characteristics-Methodology Framework	“Business-to-Business-to-Brain?” A Structured Literature Review on Neuroscience in B2B-Marketing Using TCCM Analysis
Therapeutic Servicescapes	The Service Provider Guided Consumer Milestone Journey
Third-party websites	A Mediated Moderation Model of Perceived E-Commerce Platform Quality
Threat	Purchasing the Threat Away: Emotional Consumption and Behavioral Responses to an Ongoing Crisis
Threshold	Do You like This Paper? Would You Agree with “I like This Paper”? The Impact of Formulating Items as Questions Versus Statements on Evaluations
Time pressure	Fast Meal = Fast Food Intuition: The Effect of Time Pressure on Food Choice
Tipping	Tip Framing and the Appropriate Context
tourism	Rethinking Destination Branding Frameworks for the Age of Digital Nomads and Telecommuters
Tourism Consumer Wellbeing	Digital Tourism Consumption: The Role of Virtual Reality (VR) Vacations on Consumers’ Psychological Wellbeing
TPB	Hit the Road: Micromobility Solutions from the User’s Perspective
training transfer	The Impact of Salesperson Intentions on Sales Training Transfer
transformation	A Model to Encourage a Transformative Orientation in Marketing
travel	Choral Music Making in Challenging Times
Trust	Signaling Trust Using B2B Firm Indicators A Consumer Based Typology of Lateral Exchange Markets Three Steps towards the Deeper Insights into Willingness to Disclose Personal Data in Online Shopping
Twitter	Mining CEOs’ Big Five Personality Traits from Twitter
U
uncertain rewards	Effects of Uncertainty on Customer Engagement in Gamified Social Competition
underdog	New Social Media Cinderella’s: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying Intentions
Unintentional outcome	Questioning the Intuitive Preference for Intentionality
Unintentionality	Questioning the Intuitive Preference for Intentionality
UniQual	Development of a Measuring Scale in Higher Education Experience under Pandemic
Uniqueness Needs	The Impact of Power Distance Beliefs on Resistance toward AI (vs. Human Service) Adoption
University Service Quality (SQ)	Development of a Measuring Scale in Higher Education Experience under Pandemic
Unstructured text	Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes
Urban agglomeration	Exploring the Strategic Bond between Economic Geography and Firm-Level Advertising Spending
Usage pattern	“Come to Us, We Have Scooters” – Electric Scooter Sharing and Closed-Campus Micromobility: An Empirical Study on Usage Patterns in Different Lockdown Scenarios
User Experience	Designing for User and Brand Experience: Implementing Parallax Scrolling in Online Shops to Explicitly and Implicitly Affect UX, Brand Sustainability and Behavioral Intentions
User-generated content	How are Peer Endorser Characteristics Related to Brand Selfie Attitude?
User-generated images (UGI)	I don’t like What I See: When User Generated Images (UGI) Distorts the Brand Image
User-product interaction	Designed for Success: The Role of Long-Term User-Product Interaction for Product Design Success
Utilitarian	Young People Under ‘Finfluence’, the Rise of Financial Influencers on Instagram
utilitarian fit	When does a Goal-Appeal Match Affect Customer Satisfaction? Examining the Work and Play Context
V
Value co-creation	Value Co-Creation as a Marketing Practice: Performance and Firm-Level Antecedents A Cross Cultural Study on Customers` Engagement on Value Co-Creation in Big Data Concept: The Moderating Effect of Privacy Concerns Relationship Marketing in Higher Education in Uncertain Times: A Multi-Stakeholder Perspective The Influence of Cultural Values on Value Co-Creation Evaluating the Impact of Technology on Professional Sales: An Analysis of Social Selling Effectiveness
Value creation	Value Creation and Disruptive Innovation by Robots
Value Proposition	Crisis Initiated Changes in the Business Model of Small and Medium Enterprises
value propositions	Exploring Business Actor Engagement Dynamics
Vegetarian	The Attractiveness of Vegetarian Products to Men and Women: The Role of Gender and Type of Experience
Vegetarian food	The ‘Vegetarian Protein = Less Nourishing’ Intuition: When the Choice of Vegetarian Protein Increases Calorie Consumption
Video	The Impact of Influencer Video Characteristics on Electronic Word-of-Mouth
Vineyards	Crisis Initiated Changes in the Business Model of Small and Medium Enterprises
Virtual conversational agents	Emotional and Cognitive Trust in Social Conversational Agents
virtual influencer	Rethinking Authenticity: An Investigation of Virtual Influencers
Virtual Influencers	Do You Think I’m Real?: A Mixed Reality Approach to the Effects of the Virtual Influencer Engagement on Attitude and Brand Attachment
Virtual Live Music Events	The Show Must Go on: Young Consumers’ Virtual Live Music Event Experiences during COVID-19
Virtual Reality Vacation Experiences	Digital Tourism Consumption: The Role of Virtual Reality (VR) Vacations on Consumers’ Psychological Wellbeing
Virtual Technology	The Effect of Immersive Technology on Second Chance Tourism - AFM/AMS Grant Winner
virtual tipping	Virtual Tipping: Giving Back to Social Media Influencers
virtual try-on	Virtual Try-Before-You-Buy: The Impact of Virtual Try-Ons on Consumer Purchases
visual cues	What’s in a “Happy” Meal? The Effect of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions
Voice assistant	The Impact of Anthropomorphism on Consumer Satisfaction Shopping with Voice Assistants: How Empathy Affects Decision-Making Outcomes
Voice assistants	“Hey Google, can I Text You?” Investigating AI Digital Assistants Modality to Serve Emerging Customer Needs
Voice commerce	Shopping with Voice Assistants: How Empathy Affects Decision-Making Outcomes
voice-based assistants	We all Make Mistakes, but We’re Not All Human… The Influence of Voice Assistant’s Mistake on Anthropomorphism
voice-based shopping	Information Overload in Voice-Based Alexa Shopping: Does Customer Involvement Play a Role?
Voting	Exploring Political Ethnocentrism
Vulnerability	Online Shopping Adoption during the Covid-19 Pandemic: Construing Disconfirmation and Continuance Intention “Hey Google, can I Text You?” Investigating AI Digital Assistants Modality to Serve Emerging Customer Needs
vulnerable consumers	Creating Synergies: Interviews as Connector, Corroborator and Complementor
W
Websites	Crisis Initiated Changes in the Business Model of Small and Medium Enterprises
Well-being	Natural to Comply: How Plants in Servicescapes Encourage Compliance with Well-Being Recommendations
WIC	WIC Online Ordering during the COVID-19 Pandemic: Evidence from an Oklahoma Grocery Store Chain
Willigness to pay	Do You like This Paper? Would You Agree with “I like This Paper”? The Impact of Formulating Items as Questions Versus Statements on Evaluations
Willingness to Disclose Personal Data	Three Steps towards the Deeper Insights into Willingness to Disclose Personal Data in Online Shopping
Willingness to Pay	It isn’t My Fault: The Influence of External Environmental Locus of Control on the Willingness to Pay for Remanufactured Products
Willingness to switch	Funny, so Manipulative? Disentangling the Effects of Aggressive Humor Usage by Salespeople on Inferences of Manipulative Intent and Relational Outcomes
Willingness-to-Pay	The Show Must Go on: Young Consumers’ Virtual Live Music Event Experiences during COVID-19
winning	Effects of Uncertainty on Customer Engagement in Gamified Social Competition
word-of-mouth	Do Sad-Looking Endorsers Indeed Work Better in Charity Advertising? The Relevance of Consumers’ Brand Awareness and Empathy Designed for Success: The Role of Long-Term User-Product Interaction for Product Design Success Should Reviewers and Website Moderators Censor Swearwords in Reviews?
Word-of-mouth behavior (WOM)	Do You Feel Bored? The Role of Positive and Negative Emotions for Product Design Success
Workplace	The Role of Formative Experiential Learning in Addressing the Multifaceted Nature of Skills Required by Future Marketers
Y
Young firms	The Dynamic Relationship between Organizational Identification and the Social Capital Amongst Sales, Marketing, and R&D
YouTube	Persuasion Using Video Narratives: Case of Engagement with Videos on YouTube about COVID-19

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