Program for Wednesday, May 25th: Talk View

PROGRAM FOR WEDNESDAY, MAY 25TH: TALK VIEW

Days:

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all days

View: with abstracts session overview

8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

18:30

19:00

08:00-17:00 Registration

08:30-10:00

Margot Racat, Mathieu Kacha, Brad Carlson, Sonia Capelli

08:30-10:00

The Effect of Immersive Technology on Second Chance Tourism - AFM/AMS Grant Winner

Amela Dizdarevic, Alice Crepin

08:30-10:00

From Eerie to Aww: Embracing the Imperfect Side of Humans can Improve the Consumer-Robot Interaction

Rae Yule Kim, Nina Belei, Rajiv Vaidyanathan, Sandrine Heitz-Spahn

08:30-10:00

Perceived Quota Difficulty and its Relevance to Ethical Decision-Making and Sales Performance

Ashmita Lamichhane, Kirby Shannahan, Rachelle Shannahan

08:30-10:00

Sales Management Just Got Brighter and More Resilient during COVID

Rajeshwari Krishnamurthy

08:30-10:00

Purchasing the Threat Away: Emotional Consumption and Behavioral Responses to an Ongoing Crisis

Shuang Wu, Nina Krey, Ye Han

08:30-10:00

The Impact of Salesperson Intentions on Sales Training Transfer

Blake Runnalls, Doug Hughes, Pinar Kekec

08:30-10:00

Using Macromarketing to Teach Business Sustainability

Mark Peterson

08:30-10:00

A TaxI Analysis of a Retailing Management Multiple-Choice Question Bank

John Dickinson

08:30-10:00

The Role of Entrepreneurial Competencies in Enterprise and Marketing Pedagogy: Lessons from Business

Vita Kadile, Nicky Kinsey

08:30-10:00

Business Ties, National Institutions, and Firm Performance: A Multilevel Investigation

Joao Oliveira, Eleni Lioliou, John Cadogan

08:30-10:00

“Come to Us, We Have Scooters” – Electric Scooter Sharing and Closed-Campus Micromobility: An Empirical Study on Usage Patterns in Different Lockdown

Meike Grimme, Gabriel Yuras

08:30-10:00

Does Lego “Build” Reputation for Denmark? Consequences of Brand Performance on Country Brand

Abhishek Borah, Francesca Bonetti, Shahpar Abdollahi

08:30-10:00

Nurturing versus Natural Meanings of Colors

Lixun Su, Annie Cui, Dan Zhao, Sheng Wei

08:30-10:00

Emotional and Cognitive Trust in Social Conversational Agents

Tianling Xie, Benjamin George, Iryna Pentina

08:30-10:00

Information Overload in Voice-Based Alexa Shopping: Does Customer Involvement Play a Role?

Zhezhu Wen, Iryna Pentina

08:30-10:00

Shopping with Voice Assistants: How Empathy Affects Decision-Making Outcomes

Alex Mari, Andreina Mandelli, René Algesheimer

08:30-10:00

“Hey Google, can I Text You?” Investigating AI Digital Assistants Modality to Serve Emerging Customer

Hannah Marriott, Valentina Pitardi

08:30-10:00

Digitalization through Technology and Sales Performance: Extended Framework

Rocío Rodríguez, Nils Høgevold, Göran Svensson, Carmen Otero-Neira

08:30-10:00

The Service Provider Guided Consumer Milestone Journey

Amanda Garrison, Linda Price

08:30-10:00

Disentangling Service Reliability from Service Excellence and Assessing their Impact on Likelihood to

Andrew Gallan, Rakesh Niraj, Cheryl Burke Jarvis

10:00-10:30 Refreshment Break

10:30-12:00

Special Issue: Scale Measurements Review 101: Understanding the Problematic Issues and Insights in Developing and Using Scale Measures in Academic

David J. Ortinau, Barry J. Babin, John B. Ford, Nina Krey, David Locander

10:30-12:00

I Got it from My Parents! How Entrepreneurs from Emerging Markets Become Innovators

Mirco Bolten

10:30-12:00

Marketing and the Sustainable Development Goals: Case Studies from Egypt

Yasmin Anwar, Noha El-Bassiouny

10:30-12:00

Disruptive Consumption Practices in Emerging Markets

Ferreira, Scaraboto, Schneider Dallolio, Zamith Brito, Figueiredo

10:30-12:00

Managerial Perspectives on Export Pricing Adaptation Decisions: An Experimental Investigation

Christina Papadopoulou, Magnus Hultman, Aristeidis Theotokis, Pejvak Oghazi

10:30-12:00

Can Polarization on Social Media Affect Influencer Effectiveness? Mediating Role of Motivated

Mohammadali Koorank Beheshti, Mahesh Gopinath, Sama Ashouri, Saeed Zal

10:30-12:00

New Social Media Cinderella’s: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying

Oula Bayarassou, Emna Cherif, Imene Becheur, Haithem Guizani

10:30-12:00

The Impact of Influencer Video Characteristics on Electronic Word-of-Mouth

Jason Weismueller, Paul Harrigan, Richard L. Gruner

10:30-12:00

Do You Think I’m Real?: A Mixed Reality Approach to the Effects of the Virtual Influencer Engagement on Attitude and Brand

Jeongmin Ham, Pratik Shah, Matthew Eastin

10:30-12:00

The Effect of Product and Brand Personalization of Online-Personalized Ads: An Eye-Tracking Study

Emna Cherif, Oula Bayarassou

10:30-12:00

Fast Meal = Fast Food Intuition: The Effect of Time Pressure on Food Choice

Nico Heuvinck, Yi Li

10:30-12:00

What Advertising Levers can be Used to Encourage Children to Eat Insects? An Approach Based on

Joël Bree, Coralie Damay, Mathilde Gollety, Nathalie Guichard, Khaouli Jellouli

10:30-12:00

The Impact of Carbon Footprint and Nutritional Information on the Perceived Quality of a Food

Jana Maria Weinand

10:30-12:00

Hit the Road: Micromobility Solutions from the User’s Perspective

Vanessa Reit, Benjamin Österle

10:30-12:00

Predictive Model Assessment in PLS-SEM: Extensions and Guidelines

P. Sharma, B. Liengaard, J. Hair, M. Sarstedt, C. Ringle

10:30-12:00

Model Evaluation Practices in PLS-SEM: A Review of Recent Research and Best Practice Recommendations

M. Sarstedt, J. Hair, M. Pick, B. Liengaard, L. Radomir, C. Ringle

10:30-12:00

Eureka Moments: A Study of Nascent Entrepreneur Idea Generation

Stern Neill, Mark Bieraugel

10:30-12:00

Market Orientation, Entrepreneurial Orientation, Entrepreneurial Marketing, and Firm Performance: A Comparative

Nasser Alqahtani, Can Uslay, Sengun Yeniyurt

10:30-12:00

Quick Diversification: Deciding the Scaling Strategies of a Digital News Startup Using Marketing

Joey Chung, Antonio Hyder

12:00-13:30 Lunch

13:30-15:00

Environmentally Friendly but Perceptually Futile? A Comprehensive Review of Green Initiatives and Customer

Dan Bradbury

13:30-15:00

Virtual Tipping: Giving Back to Social Media Influencers

Farnoush Reshadi, Mehrnoosh Reshadi

13:30-15:00

How are Peer Endorser Characteristics Related to Brand Selfie Attitude?

Yufei Huang, Fernando Fastoso, Héctor González Jimenez, Snehasish Banerjee

13:30-15:00

Rethinking Authenticity: An Investigation of Virtual Influencers

Carmen Lopez, Ellis Chefor, Barry J. Babin

13:30-15:00

Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment

Cassie Ditt, Julie Guidry Moulard, Kate Pounders, Louis J. Zmich

13:30-15:00

Shaped by the Media: How Internal and External CSR Information Sources Affect the Employees' CSR Awareness and Perceived CSR

Sven Engelhardt

13:30-15:00

A CEO’s Childhood Experience of Natural Disaster and Corporate Social Responsibility

Daewoung Choi, Hyunju Shin, Kate Kyoungmi Kim

13:30-15:00

Corporate Social Responsibility and Consumer-Brand Relationships: The Role of Culture

Khaled Aboulnasr, Taehoon Park, Amro Maher

13:30-15:00

Grammar and Text Position as Drivers of Review Usefulness

Jose-Domingo Mora

13:30-15:00

Feature the Benefactor or the Victim? How Charity Advertisements with Different Protagonist Foci Affect Donation

Bingqing Yin

13:30-15:00

Barara Stern: Literary Theory and Criticism in Advertising and Consumer Research

Jie Fowler, Arindam Das, Aubrey Fowler

13:30-15:00

Bilateral Opportunism in Agency-Client Relationships

Raeesah Chohan, Cai Mitsu Feng

13:30-15:00

Special Session: Marketing Science at the Service of Innovative Startups and Vice Versa

Antonio Hyder

13:30-15:00

Exploring the Strategic Bond between Economic Geography and Firm-Level Advertising Spending

Stacey-Ann Sharpe

13:30-15:00

Value Co-Creation as a Marketing Practice: Performance and Firm-Level Antecedents

Carole Charbonnel

13:30-15:00

Influence of Online Brand Community Management Capability on Firm Performance

Plavini Punyatoya, Amit Saini

13:30-15:00

Exploring Firm Heterogeneity in Category-Level Product Performance: The Case of Motion Pictures

Kate Karniouchina, William Moore, Can Uslay, Steve Carson

13:30-15:00

Persuasion Using Video Narratives: Case of Engagement with Videos on YouTube about COVID-19

Anil Mathur

13:30-15:00

Virtual Try-Before-You-Buy: The Impact of Virtual Try-Ons on Consumer Purchases

Luisa Thomas

13:30-15:00

The Show Must Go on: Young Consumers’ Virtual Live Music Event Experiences during COVID-19

Caroline Ducarroz, Pia A. Albinsson

13:30-15:00

Whose Role is it Anyway? A Consideration of Responsibility in Digital Addiction

Mignon Reyneke, Robertson Jeandri, Caitlin Ferreira, Anna Näppä

13:30-17:00 Workshop: Teaching Digital Marketing

15:00-15:30 Refreshment Break

15:30-17:00

Special Session: Marketing Research Impact and Relevance: Methods, Craft, and Frameworks

Martin Key, Terry Clark, O.C. Ferrell

15:30-17:00

Social Media Influence on Customer’s Adoption of 5G Services: The Mediating Role of Customer-Based Brand Equity and Technology

Wenjin Huo, Raffaele Filieri

15:30-17:00

Hi, I’m Taking over this Account! Leveraging Social Media Takeover in Fostering Parasocial Interaction with

Valeria Penttinen

15:30-17:00

The Extended Arousing Effect or the Exciting Power of Social Media on Offline Consumption Behaviors

Laura Lavertu, Ben Marder, Kirsten Cowan

15:30-17:00

Social Media and Service Quality in Internet Retailing

Jacob Cho

15:30-17:00

How Successful Firms Manage the Power Between Sales and Marketing Functions

Hao Wang, Doug Hughes

15:30-17:00

The Importance of Design Thinking for Salespeople in Cocreating Innovative Solutions with Business

Mohammed Alzanbagi

15:30-17:00

The Dynamic Relationship between Organizational Identification and the Social Capital Amongst Sales, Marketing, and

Ali Anwar, Maria Rouziou, Nicole Coviello

15:30-17:00

Mapping Literature on Cause-Related Marketing Using Bibliometric and Thematic Analyses

Yukti Sharma, Prakrit Silal

15:30-17:00

Natural Language Processing of Negative Reviews to Improve Service in Hospitality

Sergey Kazakov, Vera Butkouskaya, Daniil Muravskii

15:30-17:00

The Influence of Club Leadership in the Behavioral and Attitudes of Soccer Club Supporters

Ana Costa, Cláudia Simões, Marcelo Perin

15:30-17:00

Choral Music Making in Challenging Times

Adam Adler, Natalya Brown, Anahit Armenakyan

15:30-17:00

Digital Tourism Consumption: The Role of Virtual Reality (VR) Vacations on Consumers’ Psychological

Graeme McLean, Mohammed Aldossary

15:30-17:00

Rethinking Destination Branding Frameworks for the Age of Digital Nomads and Telecommuters

Sari Silvanto, Jason Ryan

15:30-17:00

AI Capabilities and Organizational Performance: The Role of Institutional Pressures and AI Orientation Use and

Nedjib Benleulmi

15:30-17:00

The Backfire Effects of Website Filtering Tools

Mikyoung Lim

15:30-17:00

Influencers' Use of Active vs. Passive Sponsored Content and the Impact on Consumer Perception

Melanie Moore Koskie, Brittany B. Beck, Louis J. Zmich, Breanne A. Mertz

15:30-17:00

New Forms of Connected Customers/Connected Salespersons Communication: Exploration of the Effects on Customer

Madiha Bendjaballah

15:30-17:00

The Effect of Changing the Logo on Accepting Social Distancing Guidelines due to COVID-19 with Moderation Effect of Product

Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel Ángel Zúñiga

15:30-17:00

The Pandemic Crisis Effects on Subjective Well-Being and Consumer Behavior

G. Kivenzor, J.M. Carvalho de Mesquita, E. Kostelijk, E. Reutskaja, A. Ivchenko

15:30-17:00

COVID, Loneliness, and Consumer Need for Control

Yang He

18:00-19:00 Welcome Reception