Registration

AMS-AFM Session - Presentations from Grant Awardees

Sales Management and Personal Selling I

Learning Materials and Student Outcomes

Branding and Advertising in the Global Market

Conversational Agents

Designing Customer Journey

Refreshment Break

Special Session: Scale Measurements Review 101: Understanding the Problematic Issues and Insights in Developing and Using Scale Measures in Academic Research

Marketing Strategies in Emerging Markets

Effectiveness of Social Media Influencers

Consumer Decision Making in Green, Food, and Health Marketing

Methodological Approaches

New Venture Performance

Lunch

ADCCA I - AMS Review / Sheth Foundation Doctoral Competition for Conceptual Articles

Social Media Influencer Characteristics

Corporate Social Responsibility

Advertising and IMC: Stern, Reviews, and More!

Special Session: Marketing Science at the Service of Innovative Startups and Vice Versa

Firm-Level Strategic Marketing Concerns

Sharing Experiences with People and Things

Workshop: Teaching Digital Marketing

Refreshment Break

Special Session: Marketing Research Impact and Relevance: Methods, Craft, and Frameworks

Social Media Marketing Effectiveness and Outcomes

Strategic Issues in Personal Selling and Sales Management

Actions and Behavious in Leisure

Doctoral Colloquium

COVID, Consumers, and Consumption

Welcome Reception