Program for Thursday, May 26th: Talk View

PROGRAM FOR THURSDAY, MAY 26TH: TALK VIEW

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View: with abstracts session overview

8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

18:30

19:00

08:00-17:00 Registration

08:30-10:00 Meet the Editors I

08:30-10:00

Questioning the Intuitive Preference for Intentionality

Alexander G. Fulmer

08:30-10:00

Sales Enablement in Young Ventures: Essays on the Role of Resilience and Internal Social Capital in Coping with Adverse

Ali Anwar

08:30-10:00

Evaluating the Impact of Technology on Professional Sales: An Analysis of Social Selling

Jen Riley

08:30-10:00

Tackling the Academic Job Market: Advice from Search Committee Members

Nina Krey, Shuang Wu, Sabinah Wanjugu, Mona Sinha, Weiling Zhuang

08:30-10:00

A Cross Cultural Study on Customers` Engagement on Value Co-Creation in Big Data Concept: The Moderating Effect of Privacy

Gözde Erdogan, Melisa Mete

08:30-10:00

Mining CEOs’ Big Five Personality Traits from Twitter

Giovanni Visentin, Fabrizio Zerbini, Sandrine Macé

08:30-10:00

Three Steps towards the Deeper Insights into Willingness to Disclose Personal Data in Online

S. Urbonavicius, M. Degutis, V. Kaduskeviciute, I. Zimaitis, V. Skare

08:30-10:00

Consumer Willingness to Invest Effort in Complex Technology-Based Self-Service

Orsolya Sadik-Rozsnyai, Barbara Caemmerer, Laurent Bertrandias

08:30-10:00

The Influence of Cultural Values on Value Co-Creation

Agnieszka Chwialkowska, Mario Glowik, Waheed Akbar Bhatti

08:30-10:00

Development of a Measuring Scale in Higher Education Experience under Pandemic

Raksmey Sann, Pei-Chun Lai

08:30-10:00

Customer Motives and Influence Tactics in Special-Request Service Encounters

Sijun Wang, Liliana Bove, Sharon E. Beatty, Betsy Holloway

08:30-10:00

The Role of Self-Construal Level in the Relationship Between Norms and Pro-Environmental Consumer Behavior: A Cross-Country

Selma Saracevic, Bodo B. Schlegelmilch, Tong Wu

08:30-10:00

It isn’t My Fault: The Influence of External Environmental Locus of Control on the Willingness to Pay for Remanufactured

Carl Hieronymi

08:30-10:00

Recycled Plastic Packaging on the Upswing

Joyce De Temmerman, Nico Heuvinck, Hendrik Slabbinck, Iris Vermeir

10:00-10:30 Refreshment Break

10:30-12:00 Meet the Editors II

10:30-12:00

Essays on the Use of Probabilistic Machine Learning for Estimating Customer Preferences with Limited

Nicolas Padilla

10:30-12:00

Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing

Ishita Chakraborty

10:30-12:00

Forgiving Celebrity Endorser Transgressions: A Cross-Cultural Perspective

Subhadip Roy, Astrid Keel

10:30-12:00

The Effect of Advertising a Product with its Reflection on Product Aesthetics

Nazuk Sharma, Anand Kumar

10:30-12:00

Drop Shadows and Product Lightness Perceptions

Nazuk Sharma

10:30-12:00

Do Sad-Looking Endorsers Indeed Work Better in Charity Advertising? The Relevance of Consumers’ Brand Awareness and

Verena Hofmann, Nicola Stokburger-Sauer

10:30-12:00

Text Me if You can! the Influence of Modality in Consumers Interactions with AI Digital Assistants

Valentina Pitardi, Hannah Marriott, Graeme McLean

10:30-12:00

Toward a Theoretical Model of Brand Chatbot Adoption, a Bibliometric and Machine Learning

Camilo Rojas-Contreras, Pierre Valette-Florence

10:30-12:00

We all Make Mistakes, but We’re Not All Human… The Influence of Voice Assistant’s Mistake on

Ripinka Patil, Dan Rice

10:30-12:00

Robots for Good: How Robo Advisors and Behavioral Finance Training Impact the Disposition Effect

Patricia Rossi, Alexandre Alles Rodrigues, Daniel Fernandes

10:30-12:00

An Innovation Creating a Bridge between Marketing Education and Professional Practice

Kevin McEvoy

10:30-12:00

The Role of Formative Experiential Learning in Addressing the Multifaceted Nature of Skills Required by Future

Christina O'Connor, Gillian Moran, Grace Carson

10:30-12:00

An Experiential Learning Framework for Retail: Creative Authentic Skill Development

Inci Toral, Sarah Montano

10:30-12:00

Quantitative Anxiety and Insights for Preparing Students for Data-Driven Marketing Jobs

Pui Ying Tong, Chiharu Ishida, Peter Kaufman

10:30-12:00

Designed for Success: The Role of Long-Term User-Product Interaction for Product Design Success

Janina S. Kuhnle, Nicola E. Stokburger-Sauer, Verena Hofmann, Heike Hebborn

10:30-12:00

Do You Feel Bored? The Role of Positive and Negative Emotions for Product Design Success

Heike Hebborn, Janina Kuhnle, Nicola E. Stokburger-Sauer

10:30-12:00

Towards a Better Understanding of Extreme Response Style: The Influence of Self-Regulatory Focus

Elke Cabooter, Bert Weijters, Luk Warlop

10:30-12:00

Is that a Sport?”: Conceptualization, Measurement and Consumer- and Brand-Related Outcomes of Perceived

Reynald Brion, Renaud Lunardo, Jean-François Trinquecoste

10:30-12:00

The Contribution of Adaptive Marketing Capabilities on SME's Business Model Adaptation during the Pandemic

Philippe Massiéra

10:30-12:00

“Lime, Bird or Campus Drive? Where Institutions can be Ahead of Markets” an Empirical Study About Consumers’ Intention to Use Closed-Campus

Maximilian Schwing, Marc Kuhn, Lars Meyer-Waarden

10:30-12:00

The Role of Government Policy Communications (GPC) Quality and Consistency in Promoting Entrepreneurship: An Approach from Integrated Marketing

Vera Butkouskaya, Nestor U. Salcedo

10:30-12:00

Crisis Initiated Changes in the Business Model of Small and Medium Enterprises

Björn Schäfer, Barbara Caemmerer, Leonard Constantin Fuchs

12:00-13:30 Awards Luncheon

13:30-15:00

An Examination of CEO Pay Transparency on Consumers’ CSR Evaluations

Ryan Langan, Carlin Nguyen, Bhavya Mohan

13:30-15:00

Marketer and Consumer Mismatch of STEM and Gender Based Toys

Janis Crow, Esther Swilley

13:30-15:00

Brand Hate and Diversity

Shirley Mai, Brian Taillon, Diana Haytko

13:30-15:00

A Cross-Cultural Investigation on Second-Hand Online Shopping Behaviour

Naser Valaei, Gregory Bressolles, Hamidreza Panjehfouladgaran, Azar Shahgholian

13:30-15:00

What’s in a “Happy” Meal? The Effect of Smiley Faces in Restaurant Logos on Price and Healthfulness

Annika Abell, Leah Smith, Dipayan Biswas

13:30-15:00

Augmented Reality Experiences: Exploring the Sensory and Cognitive Aspects that Foster Loyalty

Jennifer Barhorst, Graeme McLean, Nina Krey

13:30-15:00

I don’t like What I See: When User Generated Images (UGI) Distorts the Brand Image

Sabinah Wanjugu, Juliann Allen, Amy Mings

13:30-15:00

Love is all Around Us, Love is Global: It Turns out it’s not Expressed the Same for All Brands

Ebru Ulusoy, Arne Baruca, Roberto Saldivar

13:30-15:00

Race and Status Evaluations

Jared Wong, Glen Brodowsky, Foo Nin Ho

13:30-15:00

Specialized Social Media and Luxury Brands

Tan Tran, Rania Serhal

13:30-15:00

Gem or Lemon? Reducing Information Asymmetry in Secondhand Luxury Markets

Alex Yao Yao, Ying Bao

13:30-15:00

Luxury Experience and Consumer Behavior: A Systematic Literature Review and Future Research Agenda

Damini Goyal Gupta, Varsha Jain, Hyunju Shin

13:30-15:00

Exploring Business Actor Engagement Dynamics

Elena Anastasiadou

13:30-15:00

Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private

Riley T. Krotz, Carl-Philip Ahlbom, Stephanie M. Noble, Dhruv Grewal

13:30-15:00

Keeping the Ball Rolling: Using the S-O-R Framework to Investigate the Determinants of Football Fan

M. Rahman, P. Rosenberger III, M. Oliveira, S. Köcher, J. Yun

13:30-15:00

Tip Framing and the Appropriate Context

Haley Hardman, V. Myles Landers, Frank G. Adams, Paulo Gomes

13:30-15:00

Identifying Generic and Industry-Specific Antecedents to Measure Brand Loyalty

Christo Bisschoff

13:30-15:00

How Brand Authenticity Drives Brand Engagement

Christopher Campagna, Naveen Donthu, Boonghee Yoo

13:30-15:00

Negative Online Brand Engagement Scale Development Process

Xinyu Dong, Cleopatra Veloutsou, Anna Morgan-Thomas

13:30-15:00

Designing for User and Brand Experience: Implementing Parallax Scrolling in Online Shops to Explicitly and Implicitly Affect UX, Brand Sustainability and Behavioral

E. Karampournioti, L. Walten, K.-P. Wiedmann, S. Schmidt, J. Asseburg

13:30-17:00 Workshop: Teaching Analytics

15:00-15:30 Refreshment Break

15:30-17:00

Marketing Impact through Market Theory

Melissa Archpru Akaka, Heiko Wieland, Stephen L. Vargo, Hope Schau, Martin Key

15:30-17:00

The Impact of Anthropomorphism on Consumer Satisfaction

George Panton, Zixuan Cheng, Anouk de Regt, Matteo Montecchi, Kirk Plangger

15:30-17:00

When does a Goal-Appeal Match Affect Customer Satisfaction? Examining the Work and Play Context

Kyung-Ah Byun, Junghwa Hong, Kevin James

15:30-17:00

Young People Under ‘Finfluence’, the Rise of Financial Influencers on Instagram

Anouk de Regt, Zixuan Cheng, Rayan Fawaz

15:30-17:00

Competing Construals in Advertising: Consumer-Brand Relationships versus Temporal Effects

Brittney C. Bauer, Clark Johnson

15:30-17:00

The Effect of Secondhand Extension on Online and Offline Traditional Retailing Environments

Aikaterini Manthiou, Bruno Godey, Daniele Pederzoli

15:30-17:00

The Power of the Omnichannel Strategy and the Role of Marketing in this Challenge

Anna Claudia Pellicelli, Carola Romana Garrone

15:30-17:00

Authentic Omnichannel: Providing Consumers with a Seamless Brand Experience through Authenticity

Marta Massi, Chiara Piancatelli, Andrea Vocino

15:30-17:00

Communication of Sustainability in Omnichannel Retailing as a Tool to Increase Brand Engagement

Gaetano Aiello, Costanza Dasmi, Olga Nechaeva

15:30-17:00

Once upon a Product: Storytelling with Online Product Descriptions

Christian Barney, Michael Breazeale, Joel Collier

15:30-17:00

An Empirical Examination of Digital and Print Magazine Pricing

Astrid Keel

15:30-17:00

I, Chatbot! The Impact of Anthropomorphism and Gaze Direction on Willingness to Disclose Personal Information and Behavioral

Gabriele Pizzi, Virginia Vannucci, Valentina Mazzoli, Raffaele Donvito

15:30-17:00

Enhancing Solution Effectiveness: The Role of Customer Adaptiveness

Victoria Kramer, Manfred Krafft, Sundar Bharadwaj, Stefan Worm

15:30-17:00

Scents, Shapes, and Sentiments

Felipe Pantoja, Bruna Jochims

15:30-17:00

Starting the Party Early: An Abstract on How Anticipating Indulgence Catalyzes Indulgent Behavior in the

Courtney Szocs, Rajesh Bagchi, Dipayan Biswas

15:30-17:00

Temperature Influences on Sexual Attractiveness: A not so Clear Connection

Bruna Jochims, Felipe Pantoja, Patricia Rossi, Dipayan Biswas

15:30-17:00

Does it Pay off to Disclose a Historical Transgression?

Fabien Pecot, Damien Chaney, Renaud Lunardo

15:30-17:00

Exploring Political Ethnocentrism

Obinna Obilo, Savannah Fullmer

15:30-17:00

Hate Speech and Bad Language: The Ugly Face of Social Influencers and its Impact on Brands

Klaus-Peter Wiedmann, Walter von Mettenheim

15:30-17:00

Brand Polarization Scale Development

Sergio Andrés Osuna Ramírez, Cleopatra Veloutsou, Anna Morgan-Thomas

17:05-18:05

A bridge to relevance: on the history of the Academy of Marketing Science (AMS)

Barry Babin, Julie Moulard, Jay Lindquist

18:00-19:00 AMS Reception