Program for Friday, May 27th: Talk View

PROGRAM FOR FRIDAY, MAY 27TH: TALK VIEW

Days:

previous day

next day

all days

View: with abstracts session overview

7:30

8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

18:30

19:00

19:30

20:00

20:30

21:00

21:30

07:30-08:30 Doctoral Consortium Breakfast

08:00-17:00 Registration

08:30-10:00

Creating Synergies: Interviews as Connector, Corroborator and Complementor

Meng-Hsien Lin, Samantha Cross, Akon Ekpo

08:30-10:00

Creating Synergies: The Role of Mother’s Autonomy and Use of Media on Children’s Education: A Multi-Method Study Conducted in

Meng-Hsien Lin, Akshaya Vijayalakshmi, Karla Corres

08:30-10:00

Creating Synergies: Understanding the Impact of Olfactory Ability on Sensory Identity

Samantha Cross, Meng-Hsien Lin

08:30-10:00

Creating Synergies: Discourses of Disability: A Synergistic Approach to Understanding Consumer

Samantha Cross, Akon Ekpo

08:30-10:00

We are all in this Together! Instore-Interactions in a Shopping Environment Disrupted by COVID-19

Cordula Cerha, Fabian Nindl

08:30-10:00

Online Shopping Adoption during the Covid-19 Pandemic: Construing Disconfirmation and Continuance

Tai Anh Kieu

08:30-10:00

Understanding Consumer Usage and Adoption of Mobile Services at the Bottom of the Pyramid

Satyam S

08:30-10:00

The Relationship Between Eco-Labeling Claims and Abnormal Stock Returns to New Product Launches: Empirical Evidence from Food and Beverage

Billur Akdeniz, Debra Lee Surface, Berk Talay

08:30-10:00

Examining Spillover Effects of NHTSA Safety Investigation Announcements on Automotive Suppliers’ Shareholder

Muhammad M.H. Mollah, George D. Deitz

08:30-10:00

Top Manager's Negative Emotions and SME's Marketing Retrenchment during Economic Crisis: The Moderating Role of Crisis Severity and Strategic

Dario Miocevic

08:30-10:00

Breaking the Barriers Between Online and Offline Retail: The Effect of in-Store Augmented Reality on Customers’ Patronage

Denise Pape, Waldemar Toporowski

08:30-10:00

Using Gestural Interaction Technology to Improve the Consumer Experience

Quentin Sellier, Ingrid Poncin, Jean Vanderdonckt

08:30-10:00

The Transformative Power of Artificial Intelligence for Managing Customer Relationships

Paul Hopkinson, Aishwarya Singhal, Rodrigo Perez Vega, Kathryn Waite

08:30-10:00

Differences in Online Review Content Between Old and New Products

Amrita Dey, Stephen J Carson

08:30-10:00

Relationship Marketing in Higher Education in Uncertain Times: A Multi-Stakeholder Perspective

Emmanuel Mogaji, Varsha Jain, Himani Sharma, Anantha Babbili

08:30-10:00

Regular Creative Practice

Suzanne Makarem, Mica Scalin

08:30-10:00

Rethinking Online Marketing Education: Process as a Critical Strategic Consideration

Adam Mills, Matthew Wilson, Karen Robson

08:30-10:00

Green Hotel Re-Patronage Intention: A BRT Perspective

Parvinder Arora, Sigma Soni

08:30-10:00

Strategic Marketing Solutions for the Climate Change Social Dilemma

Siavash Rashidi-Sabet, Sreedhar Madhavaram

08:30-10:00

Natural to Comply: How Plants in Servicescapes Encourage Compliance with Well-Being Recommendations

Bruna Jochims, Amanda Yamim, Adilson Borges

08:30-10:00

Consumer Wisdom and Sustainable Product Purchase Intentions

Skyler Leonhardt

08:30-09:00 Doctoral Consortium 1

08:30-10:00 AMS Review Editorial Review Board Meeting

09:00-10:00 Doctoral Consortium 2

10:00-10:30 Refreshment Break

10:30-12:00

Special Session: Toward a Research Agenda for the Future of Direct Selling

Robert Peterson, Kimberly Harris Bliton, Gary Huggins

10:30-12:00

The Attractiveness of Vegetarian Products to Men and Women: The Role of Gender and Type of

Magali Trelohan, Jordy Stefan

10:30-12:00

The ‘Vegetarian Protein = Less Nourishing’ Intuition: When the Choice of Vegetarian Protein Increases Calorie

Sumayya Shaikh, Amanda Yamim, Carolina O.C. Werle

10:30-12:00

Plant-Based Diet in Consumer Research

Apollo Demirel

10:30-12:00

WIC Online Ordering during the COVID-19 Pandemic: Evidence from an Oklahoma Grocery Store Chain

Qi Zhang, Junzhou Zhang, Kayoung Park, Chuanyi Tang

10:30-12:00

The Time is Now! Capturing the Momentum of Consumers’ Attitudinal and Behavioral Change towards Environmental Sustainability due to the

Bidisha Burman, Cecilia Ruvalcaba

10:30-12:00

The COVID-19 Life Event and Individual Well-Being: Do Coping Behaviors Matter?

Anna Teresa Wanisch, Heike Hebborn, Verena Hofmann

10:30-12:00

Independent Restaurants’ Pandemic Survival Toolkit: Thriving on Community Resilience

Martha Troncoza, Mona Sinha, Perry Parke, Candace McCain

10:30-12:00

Sounds like a Friend or an Expert? How Sound Symbolism Mitigates Resistance to Artificial

Stella Tavallaei

10:30-12:00

The Role of AI Agents in Spreading and Detecting Fake Online Reviews: A Systematic Review

Maria Petrescu, Haya Ajjan, Dana Harrison

10:30-12:00

Early Adopters or Laggards: Political Ideology and Adoption of Artificial Intelligence

Stella Tavallaei

10:30-12:00

The Impact of Power Distance Beliefs on Resistance toward AI (vs. Human Service) Adoption

Tofazzal Hossain, Jaehoon Lee

10:30-12:00

Intention to Spread e-WOM about Dynamic Pricing for Goods and Services: The Roles of Feeling Exploited and Perceptions of Price

Silke Bambauer-Sachse, Ashley Young

10:30-12:00

Funny, so Manipulative? Disentangling the Effects of Aggressive Humor Usage by Salespeople on Inferences of Manipulative Intent and Relational

Renaud Lunardo, Laurent Bompar, Camille Saintives

10:30-12:00

Salespeople’s Earned Social Media and Enablement: Understanding and Enhancing the Salespeople’s Digital and Social Selling

Joel Le Bon, Phil Lurie, Michel Beaulieu, Steve Watt

10:30-12:00

Value Creation and Disruptive Innovation by Robots

Nobuyuki Fukawa, Naoto Onzo

10:30-12:00

Conceptualising SERVBOT: A Service Quality Model for Humanoid Social Robots

Isha Kharub, Michael Lwin, Aila Khan, Omar Mubin

10:30-12:00

Emotions Effect on Shopper Behavioral Responses in AI-Powered Retail Stores

Maher Georges Elmashhara

10:30-12:00

Chatbots and Service Failure: When does it Lead to Customer Aggression

Yu-Shan Sandy Huang, Paula Dootson

10:30-12:00

A Bibliometric Analysis of Context Effects and a Research Agenda

Susanne Adler, Martina Schöniger, Marcel Lichters, Marko Sarstedt

10:30-12:00

Can Identity Duels Improve Consumers’ Brand Attitude?

Frederik Ferié, Nina Mack

10:30-12:00

Do You like This Paper? Would You Agree with “I like This Paper”? The Impact of Formulating Items as Questions Versus Statements on

Elke Cabooter, Anneleen Van Kerckhove, Mario Pandelaere, Elizabeth Cowley

10:30-12:00 Doctoral Consortium 3

10:30-12:00 JAMS Editorial Review Board Meeting

12:00-13:30 Lunch

12:00-14:00 AMS Board of Governors Meeting

13:00-14:00 Doctoral Consortium 4

13:30-15:00

Special Session: Marketing Research Automation and Robotization (M-RAR) – A Chance for Marketing Practice and a Risk for Marketing

Wiedmann et.al

13:30-15:00

Variation of Customer Performance Influence on IMC Outcomes in Different Size Companies in Inter-Country

Vera Butkouskaya, Joan Llonch-Andreu, María-Del-Carmen Alarcón-del-Amo

13:30-15:00

Explore Functional and Experiential Advertisement Construction from a Graphic Design Perspective

Yuanyuan Zhu, Paul Harrigan, Kristof Coussement, Tina Tessitore

13:30-15:00

Disentangling the Effect of Advertising on Online Reviews

Minghui Ma, Jian Huang, Kyung-ah Byun

13:30-15:00

Effects of Complaint Management Strategies in Social Networks on Observers’ Emotional Attachment and Brand

Silke Bambauer-Sachse, Sanja Maria Stuhldreier

13:30-15:00

Arousal, Pleasure, and Sentiment a Case of Consumer Recommendation and Repurchase on Airbnb

Sahar Karimi, Azar Shahgholian

13:30-15:00

Constructing Young People's Cognitive Hierarchies of APP Usage

Chin-Feng Lin, Chi-Yun Wu

13:30-15:00

The Effect of FOMO – in Relation to Involvement and Technology Usage

Julia Blose, Henry Xie, Robert Pitts

13:30-15:00

Fostering Customer Adoption of Curbside Pick-up Service

Summer Kim, Jonathan Beck, Alexander LaBrecque, Slava Deniskin

13:30-15:00

What Makes a Service Green? The Consumer’s Perspective

Birgit Leisen Pollack

13:30-15:00

Discovering AI-Driven Services for Service Well Being: An Insider Perspective

Jagdish Sheth, Varsha Jain, Gourav Roy, Amrita Chakraborty

13:30-15:00

Is Relationship Marketing Still Relevant? A Concept Analysis

Jen Riley, Kate Nicewicz

13:30-15:00

“Business-to-Business-to-Brain?” A Structured Literature Review on Neuroscience in B2B-Marketing Using TCCM

Carolina Herrando Soria, Marc M. Kuhn, Anne Köpsel, Benjamin Österle

13:30-15:00

An Unacknowledged Beneficiary of a Firm’s Online Reviews: The Firm’s Supplier

T.H. Nguyen, J. Lawrence, A. Crecelius, C. Mcclure, L. Scheer

13:30-15:00

Signaling Trust Using B2B Firm Indicators

Ying Liao, Shirley Mai

13:30-15:00

Should Reviewers and Website Moderators Censor Swearwords in Reviews?

Katherine Lafreniere, Sarah Moore

13:30-15:00

How Consumers Process Online Reviews for Purchase Decision: A Grounded Theory Approach

Robin Roy, Ateeque Shaikh

13:30-15:00

Effects of Uncertainty on Customer Engagement in Gamified Social Competition

Jee Hyuk Wi, Fang Wang, Hae Joo Kim

13:30-15:00

The Writing is on the Wall: Using Lexical Analyses to Predict Service Quality

Caitlin Ferreira, Jeandri Robertson, Raeesah Chohan, Christine Pitt

13:30-15:00

Exploring the Boundary Conditions of the Power Distance Belief on DIY Preference

Yuan Li, Matthias Rüfenacht, Yinlong Zhang, Peter Maas

13:30-15:00

Within and Between two Worlds: Mixed Ethnic Identity Scale Development and Nomological Validity

Mark Cleveland, Sam Ghebrai, Pankhuri Malik

13:30-15:00

More than the Bottom Line: Does Socioemotional Wealth Impact the Marketing of Ethnic Minority Family

Mcdowell Porter III, Monique Bell, Fernando Parra, W. Keith Story

13:30-15:00

Brand-Triggered Inclusion: A Theoretical Framework

Tana Cristina Licsandru, Charles Chi Cui

14:00-15:00 Doctoral Consortium 5

15:00-15:30 Refreshment Break

15:30-17:00

Special Session: Direct Selling: Facts and Fallacies

L. Pelton, R. Peterson, L. Golden, C. Ingene, A. Coughlan, P. Brockett

15:30-17:00

MNEs’ CSR Communication Intensity in Host Countries through Social Media

Xixi Li, Yunmei Kuang

15:30-17:00

Should Firms Encourage Employees to Engage in Work-Related Social Media Use?

Neda Mossaei, Janna Parker, Joseph F. Hair

15:30-17:00

The Influencing Factors of Social Presence on Loyalty in Social Commerce: Mediating Role of Trust and Customer

Tanapol Yoonaisil, Ilia Protopapa, Matteo Montecchi

15:30-17:00

Brands’ Response to Cancel Culture: Connecting Marketplace Actors

Aya Aboelenien, Chau-Minh Nguyen

15:30-17:00

Interactive Marketing and Changing Landscape of Consumer-Firm Relations through Consumer Culture Theory

Anna Margulis, Marat Bakpayev

15:30-17:00

A Model to Encourage a Transformative Orientation in Marketing

A. Close Scheinbaum, M. Giebelhausen, L. Steinfield, S. Dobscha

15:30-17:00

A Mediated Moderation Model of Perceived E-Commerce Platform Quality

Qian Xiao, Weiling Zhuang

15:30-17:00

A Consumer Based Typology of Lateral Exchange Markets

Xiaofei Tang, Yong Eddie Luo, Pan Zhou, Ben Lowe

15:30-17:00

Extraversion, Technology Proclivity, and Participation in Technology-Mediated, Sharing Economy

Doreen Shanahan, Cristel Russell, Nelson Granados

15:30-17:00

Disproportional Evaluations of Female Brands

Timucin Ozcan, Michael Hair

15:30-17:00

To Demystify Discriminative Behaviors Against Outgroup Customers in Individualistic Culture: A Case

Joey Lam

15:30-17:00

Cultural Diversity in Preventative Health Behavior

James Leonhardt

15:30-17:00

Swipe up for Better Health

Alexandra Krallman, Bertha Hidalgo, Olivia Affuso

15:30-16:30 Doctoral Consortium 6

18:00-19:00 President's Reception

19:00-21:30 President's Banquet