Doctoral Consortium Breakfast

Registration

Special Session: Creating Synergies

The Effects of COVID on Shopping

Social Marketing Concerns for Marketing Strategy

Customer Engagement

Innovative Learning Approaches in Challenging Times

Managing for Sustainability

Doctoral Consortium 1

AMS Review Editorial Review Board Meeting

Doctoral Consortium 2

Refreshment Break

Special Session: Toward a Research Agenda for the Future of Direct Selling

Green and Sustainable Consumption of Food and Wine

Pandemics and Natural Disasters

Big Data, AI

Sales Management and Personal Selling II

Robots and AI

Antecedents of Attitude and Choice

Doctoral Consortium 3

JAMS Editorial Review Board Meeting

Lunch

AMS Board of Governors Meeting

Doctoral Consortium 4

Special Session: Marketing Research Automation and Robotization (M-RAR) – A Chance for Marketing Practice and a Risk for Marketing Science/Scientists?

Advertising and IMC: Exploring Ad Effectiveness

Emotional, Cognitive and Control Implications of Technology for Marketing

New Trends in Services Marketing

Strategic Issues in Business-to-Business Marketing

Word of Mouth, Community and Engagement

Identities in the Marketplace and Marketing Actions

Doctoral Consortium 5

Refreshment Break

Special Session: Direct Selling: Facts and Fallacies

Role of Social Media in Marketing Communications

Transformative Marketing and Social Dilemmas

Technology Platforms and Their Users

Using Culture and Diversity Knowledge for Greater Inclusion and Health

Doctoral Consortium 6

President's Reception

President's Banquet