Bonsai I
Sessions
- Session 1.1 (May 25 08:30-10:00) AMS-AFM Session - Presentations from Grant Awardees
- Session 2.1 (May 25 10:30-12:00) Special Session: Scale Measurements Review 101: Understanding the Problematic Issues and Insights in Developing and Using Scale Measures in Academic Research
- Session 3.1 (May 25 13:30-15:00) ADCCA I - AMS Review / Sheth Foundation Doctoral Competition for Conceptual Articles
- Session 4.1 (May 25 15:30-17:00) Special Session: Marketing Research Impact and Relevance: Methods, Craft, and Frameworks
- Session 5.1 (May 26 08:30-10:00) Meet the Editors I
- Session 6.1 (May 26 10:30-12:00) Meet the Editors II
- Session 7.1 (May 26 13:30-15:00) Consumers, CSR, and Diversity
- Session 8.1 (May 26 15:30-17:00) Theory Forum I
- Session 9.1 (May 27 08:30-10:00) Special Session: Creating Synergies
- Session 10.1 (May 27 10:30-12:00) Special Session: Toward a Research Agenda for the Future of Direct Selling
- Session 11.1 (May 27 13:30-15:00) Special Session: Marketing Research Automation and Robotization (M-RAR) – A Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
- Session 12.1 (May 27 15:30-17:00) Special Session: Direct Selling: Facts and Fallacies
- Session DC 7 (May 28 08:30-09:30) Doctoral Consortium 7
- Session DC 8 (May 28 09:45-10:30) Doctoral Consortium 8
- Session DC 9 (May 28 10:45-11:45) Doctoral Consortium 9
- Session DC 10 (May 28 11:45-12:00) Doctoral Consortium 10