Cottonwood II
Sessions
- Session 1.3 (May 25 08:30-10:00) Learning Materials and Student Outcomes
- Session 2.3 (May 25 10:30-12:00) Effectiveness of Social Media Influencers
- Session 3.3 (May 25 13:30-15:00) Corporate Social Responsibility
- Session 4.3 (May 25 15:30-17:00) Strategic Issues in Personal Selling and Sales Management
- Session 5.3 (May 26 08:30-10:00) Special Session: Tackling the Academic Job Market: Advice from Search Committee Members
- Session 6.3 (May 26 10:30-12:00) Advertising and IMC: Brands and Endorsers
- Session 7.3 (May 26 13:30-15:00) Luxury Marketing in the Ever-Changing Time: Challenges and Opportunities
- Session 8.3 (May 26 15:30-17:00) Omni-Channel Perplexities and Challenges
- Session 9.3 (May 27 08:30-10:00) Social Marketing Concerns for Marketing Strategy
- Session 10.3 (May 27 10:30-12:00) Pandemics and Natural Disasters
- Session 11.3 (May 27 13:30-15:00) Emotional, Cognitive and Control Implications of Technology for Marketing
- Session 12.3 (May 27 15:30-17:00) Transformative Marketing and Social Dilemmas