Cottonwood I
Sessions
- Session 1.2 (May 25 08:30-10:00) Sales Management and Personal Selling I
- Session 2.2 (May 25 10:30-12:00) Marketing Strategies in Emerging Markets
- Session 3.2 (May 25 13:30-15:00) Social Media Influencer Characteristics
- Session 4.2 (May 25 15:30-17:00) Social Media Marketing Effectiveness and Outcomes
- Session 5.2 (May 26 08:30-10:00) Mary Kay Dissertation Proposal Competition
- Session 6.2 (May 26 10:30-12:00) Mary Kay Dissertation Competition
- Session 7.2 (May 26 13:30-15:00) Brands and Perceptual Processes
- Session 8.2 (May 26 15:30-17:00) Advertising and IMC: All About Consumers
- Session 8SS (May 26 17:05-18:05) Looking Back and Looking Ahead: 50 Years of the Academy of Marketing Science
- Session 9.2 (May 27 08:30-10:00) The Effects of COVID on Shopping
- Session 10.2 (May 27 10:30-12:00) Green and Sustainable Consumption of Food and Wine
- Session 11.2 (May 27 13:30-15:00) Advertising and IMC: Exploring Ad Effectiveness
- Session 12.2 (May 27 15:30-17:00) Role of Social Media in Marketing Communications