Ironwood I
Sessions
- Session 1.4 (May 25 08:30-10:00) Branding and Advertising in the Global Market
- Session 2.4 (May 25 10:30-12:00) Consumer Decision Making in Green, Food, and Health Marketing
- Session 3.4 (May 25 13:30-15:00) Advertising and IMC: Stern, Reviews, and More!
- Session 4.4 (May 25 15:30-17:00) Actions and Behavious in Leisure
- Session 5.4 (May 26 08:30-10:00) Privacy and Personal Data
- Session 6.4 (May 26 10:30-12:00) Digital Assistants
- Session 7.4 (May 26 13:30-15:00) Managing Customer Engagement and Loyalty
- Session 8.4 (May 26 15:30-17:00) Digital Marketing Strategy
- Session 9.4 (May 27 08:30-10:00) Customer Engagement
- Session 10.4 (May 27 10:30-12:00) Big Data, AI
- Session 11.4 (May 27 13:30-15:00) New Trends in Services Marketing
- Session 12.4 (May 27 15:30-17:00) Technology Platforms and Their Users