Redwood I
Sessions
- Session 1.6 (May 25 08:30-10:00) Designing Customer Journey
- Session 2.6 (May 25 10:30-12:00) New Venture Performance
- Session 3.6 (May 25 13:30-15:00) Firm-Level Strategic Marketing Concerns
- Session 4.6 (May 25 15:30-17:00) COVID, Consumers, and Consumption
- Session 5.6 (May 26 08:30-10:00) Green Consumer Behavior I
- Session 6.6 (May 26 10:30-12:00) Product Design, Sports, and Consumer Response
- Session 8.6 (May 26 15:30-17:00) Brand Strategy
- Session 9.6 (May 27 08:30-10:00) Managing for Sustainability
- Session 10.6 (May 27 10:30-12:00) Robots and AI
- Session 11.6 (May 27 13:30-15:00) Word of Mouth, Community and Engagement