Ironwood II
Sessions
- Session 1.5 (May 25 08:30-10:00) Conversational Agents
- Session 2.5 (May 25 10:30-12:00) Methodological Approaches
- Session 3.5 (May 25 13:30-15:00) Special Session: Marketing Science at the Service of Innovative Startups and Vice Versa
- Session 4.5 (May 25 15:30-17:00) Doctoral Colloquium
- Session 5.5 (May 26 08:30-10:00) Customer Experience and Value Creation in Services
- Session 6.5 (May 26 10:30-12:00) Linking Marketing Education and Professional Practice
- Session 7.5 (May 26 13:30-15:00) Brand Loyalty and Engagement
- Session 8.5 (May 26 15:30-17:00) Sensory Influences on Perception and Consumption
- Session 9.5 (May 27 08:30-10:00) Innovative Learning Approaches in Challenging Times
- Session 10.5 (May 27 10:30-12:00) Sales Management and Personal Selling II
- Session 11.5 (May 27 13:30-15:00) Strategic Issues in Business-to-Business Marketing
- Session 12.5 (May 27 15:30-17:00) Using Culture and Diversity Knowledge for Greater Inclusion and Health