ABSTRACT. Recently, scientists have been paying special attention to the use of augmented reality in various classes, both in schools and in higher education institutions. Therefore, the development of various means of augmented reality is also relevant. However, to develop any means, including augmented reality, requires the choice of means for the development of augmented reality technologies. That is why the article aimed to analyze the available tools to develop augmented reality technologies, in particular for the education sector. The article considers cross-platform products that should be used to develop augmented reality technologies: Unreal Development, Kit, Unity, Godot, Engine, Cocos2D, MonoGame, Unreal Engine, Marmalade, and others. Also, the possibilities of known SDKs for the development of augmented reality applications (Wikitude, Vuforia, Kudan, Maxst, Xzimg, NyARToolkit, Metaio SDK) are given. It is established that for the development of augmented reality technologies can be used not only cross-platform engines but also sets of development tools. Such kits allow you to speed up and simplify the process of developing any program with elements of augmented reality. These advantages and disadvantages will help beginners to choose the most convenient tool for developing augmented reality technologies.

ABSTRACT. In modern conditions, innovative augmented reality technologies are actively developing, which are widespread in many areas of human activity. Intro-duction of advanced developments in the process of professional training of future specialists of socionomic professions in the conditions of adaptive training, contributes to the implementation of the principles of a personalized ap-proach and increase the overall level of competitiveness. The relevant scien-tific article is devoted to the theoretical and empirical analysis of the features of the implementation of augmented reality technologies in the construct of traditional psychological and pedagogical support aimed at the development of emotional intelligence of the future specialist. According to the results of a comprehensive ascertaining and shaping research, the effectiveness of the influence of augmented reality technologies on the general index of emo-tional intelligence is proved. The step-by-step model of integration of aug-mented reality components influencing the ability to analyze, understand and regulate emotional states into a complex program of emotional intelligence development is demonstrated. Empirical data were obtained as a result of conducting a psychodiagnostic study on an innovative computer complex НС-psychotest.

ABSTRACT. The technologies of the augmented and virtual reality have a special role in medical education as an additional tool for training professional skills in pre-clinical practice. In the paper, we describe the development of a virtual reality simulator with immersion in VR-scene for dentist office and simulation of tooth drilling. Such kinds of simulators would contribute to evolving capacities of motor skills and hand-eye coordination. The VR simulator for dental students training is developed for Oculus Quest 2 VR headset with six degrees of freedom. The Marching Cubes algorithm is chosen as an optimal decision for autonomous VR headsets, the computational power of which is much lower than PCs. The main stages of the development of tooth drilling simulation are considered. They include voxalization, marching cubes algorithm, collision detection, and detection of penetration depth of the dental drill. The experience of VR-scene using for dental students training has been piloted at the Faculty of Dentistry at the V. I. Vernadsky Crimean Federal University. To evaluate the pilot study we used a satisfaction questionnaire, which evaluated the realism of tooth 3D-model drilling and the realism of VR-scene for the creation of a dentist’s office atmosphere.

ABSTRACT. Use of visual methods plays a significant role in learning. Informational-communicational technologies allow us to create electronic educational resources in a new format and with new opportunities. The study of their didactic possibilities, forms and methods of their application is a topical issue. Simulation, virtualization, gamification requires new knowledge about their application, and therefore, the problem of training future teachers to use them is an urgent and important part of training. In this article modern achievements in the use of serious games in education were investigated and analyzed, the possibilities of using virtual worlds in education were considered, the recommendations for the practical training of future teachers to use them were developed. In practice, the effectiveness of the use of virtual tools in education has been tested. A pedagogical experiment has been launched to identify the effectiveness of gamification in the realities of education in Ukraine.

ABSTRACT. Immersive technologies and, in particular, augmented reality (AR) are rapidly changing the sphere of education, especially in the field of science, technology, engineering, arts and mathematics (STEAM). High-quality professional training of a future mathematics teacher who is able to meet the challenges that permeate all sides, the realities of the globalizing information society, presupposes reliance on a highly effective learning environment. The purpose of the research is to transform the traditional learning environment for training future mathematics teachers with the use of the GeoGebra AR dynamic mathematics system, the in-troduction of cloud technologies into the educational process. The educational potential of GeoGebra AR in the system of professional training of future math-ematics teachers is analyzed in the paper. Effective and practical tools for teaching mathematics based on GeoGebra AR using interactive models and videos for mixed and distance learning of students are provided. The advantages of the Ge-oGebra AR dynamic mathematics system are highlighted. The use of new tech-nologies for the creation of didactic innovative resources that improve the process of teaching and learning mathematics is presented on the example of an educa-tional and methodological task, the purpose of which is to create didactic material on the topic "Sections of polyhedra". While solving it, future teachers of mathe-matics should develop the following constituent elements: video materials; test tasks for self-control; dynamic models of sections of polyhedra; video instruc-tions for constructing sections of polyhedra and for solving basic problems in the GeoGebra AR system. The article highlights the main characteristics of the pro-posed Learning Environment for training future mathematics teachers using the GeoGebra AR dynamic mathematics system: interdisciplinarity, polyprofession-alism, dynamism, multicomponent.

ABSTRACT. The objective of the research is developing a mobile application (on Android) designed to visualize the basic definitions of the discipline “Radiochemistry and radioecology” in 3D. Studying the education material of this discipline (phenomena of radionuclide, radioisotope, the nucleus, the fundamental particle etc and their specifics) requires a more sophisticated explanation from the teacher and dynamic dimensional image from the student. Decent detailed visualization of the study material makes this process easier. So applying the augmented reality is rational for the purpose of visualizing the study material, applying it allows demonstrate 3D-models of the nucleus, the fundamental particles, the nature of radioactive decay, nuclear fission, the specifics of managing the nuclear weapon and the NPS. Involving this instrument of the up-to-date information and communication technologies while studying the new material gives the opportunity to develop and boost the spatial imagination of the students, “to see” the invisible and to understand the received material in a better way, which improves its better memorizing. As far as the augmented reality is one of the most recent new-age education trends, all the teachers are required to have the ability to use it. In this reason the upcoming teachers, the students of the “General Education (Chemistry)” specialty, must be trained with this technology. Within the study process the students have the opportunity to review the positive moments of applying AR from a student’s stand of point and to understand, how to apply similar education tools in the future pedagogic work.

ABSTRACT. Nowadays one of the most popular trends in software development is Augmented Reality (AR). AR applications offer an interactive user experience and engagement through a real-world environment. AR application areas include archaeology, architecture, business, entertainment, medicine, education and etc. In the paper we compared the main SDKs for the development of a marker-based AR apps and 3D modeling freeware computer programs used for developing 3D-objects. We presented a concept, design and development of AR application ``Art-Heritage’’ with historical monuments and buildings of Crimean Tatars architecture (XIII-XX centuries). It uses a smartphone or tablet to alter the existing picture, via an app. Using ``Art-Heritage’’ users stand in front of an area where the monuments used to be and hold up mobile device in order to see an altered version of reality.

ABSTRACT. This paper presents an analysis of the possibilities and advantages of augmented reality technologies and their implementation in training of future Chemistry and Biology teachers. The study revealed that the use of augmented reality technologies in education creates a number of advantages, such as: visualization of educational material; interesting and attractive learning process; increasing student motivation to study and others. Several augmented reality applications were analyzed. The Blippar application has been determined to have great benefits: it's free; the interface is simple and user-friendly; the possibility of using different file types; the possibility of combining a large amount of information and logically structuring it; loading different types of information: video, images, 3D models, links to sites, etc. Thus, convenient interactive projects were developed using the Blippar application, which were called study guide with AR elements, and implemented in teaching chemical disciplines such as Laboratory Chemical Practice and Organic Chemistry. Using such study guide with AR elements during classes in a real chemical laboratory is safe and does not require expensive glassware. The student interviews revealed that the use of the Blippar application facilitated new material understanding, saved time needed to learn material, and was an effective addition to real-life learning.

ABSTRACT. The article substantiates the importance of training future teachers to use AR technologies in the educational process of preschool and primary education. Scientific sources on the problem of AR application in education are ana-lyzed. Possibilities of using AR in work with preschoolers and junior schoolchildren are considered. Aspects of research of the problem of introduction of AR in education carried out by modern foreign and domestic scientists are defined, namely: use of AR-applications in education; introduction of 3D technologies, virtual and augmented reality in the educational process of preschool and primary school; 3D, virtual and augmented reality technologies in higher education; increase of the efficiency of learning and motivating students through the use of AR-applications on smartphones; formation of reading culture by means of augmented reality technology; prospects for the use of augmented reality within the linguistic and literary field of preschool and primary education. The authors analyzed the specifics of toys with AR-applications, interactive alphabets, coloring books, encyclopedias and art books of Ukrainian and foreign writers, which should be used in working with children of preschool and primary school age; the possibilities of books for preschool children created with the help of augmented reality technologies are demonstrated. The relevance of the use of AR for the effective education and development of preschoolers and primary school children is determined. Problems in the application of AR in the educational process of modern domestic preschool education institutions are outlined. A method of diagnostic research of the level and features of readiness of future teachers to use AR in the educational process of preschool and primary education has been developed. Criteria, indicators are defined, the levels of development of the main components of the studied readiness (motivational, cognitive, activity) are characterized. The insufficiency of its formation in future teachers in the field of preschool and primary education; inconsistency be-tween the peculiarities of training future teachers to use AR in professional activities and modern requirements for the quality of the educational process; the need to develop and implement a holistic system of formation of the studied readiness of future teachers in the conditions of higher pedagogical education are proved. A model of forming the readiness of future teachers to use AR in the educational process of preschool and primary education has been developed.

ABSTRACT. The article substantiates the importance of using augmented reality (AR) in university training of students. The requirements for the use of AR in the learning process are presented. The analysis of the most common applications is presented, their advantages are highlighted. The methodological basis for the implementation of students' research activities towards the development and use of AR applications is substantiated. physics at the university as an effective visualization tool and increasing the interest of students. The analysis of AR technology types and programs for the development of AR applications is made. The content of the activities of the scientific circle "informatics studios" of the Kiev University named after Boris Grinchenko is developed. Updated the mobile application, which makes it possible to use on different versions of AndroidOS, has an expanded base of 3D material visualization models and optimized for different smartphone displays with minimal usage requirements. As a result of a survey of students and pupils the positive impact of AR on the learning process is established.

ABSTRACT. This paper outlines the importance of using Augmented Reality (AR) in the process of physics education at the university as a valid tool for visualization and increasing students’ interest. Provided an analysis of the types of AR technology and software for developing AR add-ons. The mobile AR Physics add-on allowing for the implementation of virtual laboratory works as well as a bank of 3D models of elements of electrical circuits (sources of current, consumers, measuring devices, conductors). As a result of the students’ and teachers’ survey, the advantages and disadvantages of using AR in the teaching process are discussed. Presented results of the experiment, which show the effectiveness of the use of AR for laboratory works in physics.

ABSTRACT. Progress of modern digital technologies enlarged the quantity of researches about implementation and usage of VR technologies in education process of higher educational establishments. The article provides analysis best practices of simulation technologies usage in maritime education. Absence of national research experience, evidence base for efficiency of new VR simulators operation leaves this issue open to be investigated in terms of researches on their performance effectiveness. The article proposes overview of advantages of VR technologies implementation aimed at building and shaping of future maritime specialists’ professional competences. Authors investigate potential application possibilities of interactive and representative potential of immersion digital technologies during education process. Problem of VR technologies integration into education and training is highlighted, as well as possibility to use virtual courses in the process of future maritime specialists’ training. The article reveals prognostic validity of VR simulators.

ABSTRACT. The article deals with the peculiarities of creation and practical application of augmented reality (AR) technologies for the organization of students-philologists’ individual and group work in studying the discipline "Methodic of teaching literature". The relevance of the introduction of AR technologies for the future teachersphilologists’ readiness formation to the professional activity is substantiated. Analysis of the scientific sources suggested that the professional training process requires the modernization of teaching methods, and the usage of information and communication technologies (ICT) in education, in particular AR technologies, allows to make the learning process interesting and exciting. The domestic and foreign experience of AR technologies application into current educational practices is generalized. A step-by-step algorithm for creating the AR in the mobile application Unite and its subsequent content filling for professional training of future teachers of Ukrainian language and literature is described. The visualization of the educational content of the lepbook "Incredible Lesya Ukrainka", made by students-philologists at the Mykhailo Stelmakh Faculty of Philology and Journalism of Vinnytsia Mykhailo Kotsiubynskyi State Pedagogical University during the studying the discipline "Methodic of teaching literature", is detailed. It is specified that the educational process is based on the creation AR with the visualization of interactive learning materials with animation, instructions, links, video content, illustrations etc. according to the rubrics of the lepbook. It is emphasized that the implementation of AR technologies provides the increasing of motivation for systematic mastering of practical skills, enhances students’ concentration and attention, increases their cognitive experience, promotes the development of their creative abilities, produces the opportunities of using the visualized content for students’ research work, stimulates them to self-expression, motivates them to self-development, trains them to the skillful use of the Internet, modern gadgets and mobile applications, etc. Prospects for studying the possibilities of using AR technologies in lessons of Ukrainian literature at secondary school are determined.

ABSTRACT. Training and professional development of nuclear power plant personnel are essential components of the atomic energy industry’s successful performance. The rapid growth of virtual reality (VR) and augmented reality (AR) technologies allowed to expand their scope and caused the need for various studies and experiments in terms of their application and effectiveness. Therefore, this publication studies the peculiarities of the application of VR and AR technologies for the training and professional development of personnel of nuclear power plants. The research and experiments on various aspects of VR and AR applications for specialists’ training in multiple fields have recently started. The analysis of international experience regarding the technologies application has shown that powerful companies and large companies have long used VR and AR in the industries they function. The paper analyzes the examples and trends of the application of VR technologies for nuclear power plants. It is determined that VR and AR’s economic efficiency for atomic power plants is achieved by eliminating design errors before starting the construction phase; reducing the cost and time expenditures for staff travel and staff training; increasing industrial safety, and increasing management efficiency. VR and AR technologies for nuclear power plants are successfully used in the following areas: modeling various atomic energy processes; construction of nuclear power plants; staff training and development; operation, repair, and maintenance of nuclear power plant equipment; presentation of activities and equipment. Peculiarities of application of VR and AR technologies for training of future specialists and advanced training of nuclear power plant personnel are analyzed. Staff training and professional development using VR and AR technologies take place in close to real-world conditions that are safe for participants and equipment. Applying VR and AR at nuclear power plants can increase efficiency: to work out the order of actions in the emergency mode; to optimize the temporary cost of urgent repairs; to test of dismantling/installation of elements of the equipment; to identify weaknesses in the work of individual pieces of equipment and the working complex as a whole. The trends in the application of VR and AR technologies for the popularization of professions in nuclear energy among children and youth are outlined. Due to VR and AR technologies, the issues of “nuclear energy safety” have gained new importance both for the personnel of nuclear power plants and for the training of future specialists in the energy sector. Using VR and AR to acquaint children and young people with atomic energy in a playful way, it becomes possible to inform about the peculiarities of the nuclear industry’s functioning and increase industry professions’ prestige.

ABSTRACT. The research provides a review of applying the virtual reality (VR) and augmented reality (AR) technology to education. There are analysed VR and AR tools applied to the course "Development of VR and AR software" for STEM-teachers and specified efficiency of mutual application of the environment Unity to visual design, the programming environment (e.g. Visual Studio) and the VR and AR platforms (e.g. Vurforia). JavaScript and the libraries A-Frame, AR.js, Three.js, ARToolKit and 8th Wall are selected as programming languages. The designed course includes the following modules: development of VR tools (VR and Game Engines; physical interactions and camera; 3D interface and positioning; 3D user interaction; VR navigation and introduction) and development of AR tools (set up AR tools in Unity 3D; development of a project for a photograph; development of training materials with Vuforia; development for promising devices). The course lasts 16 weeks and contains the task content and patterns of performance. It is ascertained that the course enhances development of competences of designing and using innovative learning tools. There are provided the survey of the course participants concerning their expectations and the course results. Reduced amounts of independent work, increased classroom hours, detailed methodological recommendations and increased number of practical problems associated with STEM-subjects are mentioned as the course potentials to be implemented.

ABSTRACT. Die sprachliche Vielfalt innerhalb der beruflichen Kommunikation macht begriffliche Präzisierungen von innerer und äußerer Mehr- und Vielsprachigkeit erforderlich, um diese Kommunikation besser linguistisch zu erfassen und didaktisch zu unterstützen. In dem Vortrag werden zunächst solche Präzisierungen vorgenommen. Im Anschluss werden Modelle beruflicher Viel- und Mehrsprachigkeit vorgestellt und erörtert, die sowohl die fachsprachliche Vielfalt selbst auch den Gebrauch mehrerer Einzelsprachen innerhalb der beruflichen Kommunikation berücksichtigen.The linguistic diversity within professional communication requires conceptual clarifications of internal and external multilingualism in order to better analyse this communication linguistically and to support it didactically. First such clarifications will be made, afterwards, models of professional multilingualism and multilingualism in general are presented and discussed, which take into account both the technical diversity itself as well as the use of several individual languages within professional communication.

ABSTRACT. Theoretical problems of holistic, multidimensional modeling of reality and its separate spheres are directed by the deterministic interaction of objects, signs of their reception and interpretation (in the field of individual and collective consciousness), embodiment, consolidation, and retransmission of the results of interaction of these systems of features.

Conditions for the development of modern globalized and digitized civilization determine the expansion and refinement of the paradigm of views on the theoretical principles of determining the groundwork and characteristics of the consolidation of the world order, its perception in culture, collective social consciousness, and natural language.

ABSTRACT. The paper discusses problems of modern operation of social jokes as short prose genres that swiftly reacts to nowadays events. It has been estimated that compact form of information delivery peculiar to funny story has become the most productive amongst other samples of the form.The spotlight is given to necessity of social approach usage while analysing the newest folk texts. The approach foresees study of folk examples from the viewpoint of their social contents.On apar with musically-poetic compositions about coronavirus and its impact on social life a range of prosaic compositions has recently emerged. Considerable place amongst these compositions belongs to a phenomenon of a funny story. It is a layer of family and social compositions which in spite of serious danger of coronavirus infection, psychological and physical discomfort felt by a person while pandemic is a manifestation of optimistic worldview and evidence of normal development of a nation.We have separated out the commonest genre-thematic types of prose new compositions, that appeared during world pandemic (funny dialogs about quarantine, funny stories in a format of mass media news, ironic thoughts with diagnostics of modern problems, funny advises, funny announcements); we have also sorted out common functions of jokes in modern social problems. Compositions are regarded as a result of processing modern problems with folklore awareness; examples that not only present actuals of modern life from a national joking culture position but contain ironic analysis of queries with historical content; ideological, economic, moral and ethic condition of society and evidence about deep understanding of urgent problems of social life by the people.Active functioning of a funny story in modern conditions is an evidence of optimistic worldview of ukrainian people and ability of nation to healthy self-irony.It has been estimated that authors new compositions quite swiftly obtain folkloric traits and are an enriching source for traditional folklore.

ABSTRACT. This research paper aims at giving a broad outline of pioneering journalistic projects in England and Ukraine – periodicals The Female Spectator and The Pershyi vinok which were written by and for women. It surveys a scope of the two collections, the main genre forms, themes, characters as well as their significance in the history of English and Ukrainian literary journalism and literature in general. The authors hope that the article will find a wide audience interested in prominent and less known names of those women writers who not only opened up a new era of conquering the domain originally taken by men but contributed to the rise of literary journalism in both countries as well. By using recurring themes, motifs, myths the editors of the women’s journals Haywood, Kobrynska, Pchilka together with other women authors created heroines enabling the reader to see the patters of feminine behavior and ponder over the problem of quest for female identity. The study clearly indicates that these fascinating journalistic projects hold a significant place in proto-feminist and feminist history of both countries considering the fact that they made women’s concerns sound palatable and important, assisted English and Ukrainian women to define their roles within the then social context and challenged the status quo of the deeply ingrained norms related to a woman’s place in society.

ABSTRACT. The article analyses problems of intercultural communication through the prism of gastronomic images. The study is based on the novel Ni Ève, ni Adam by the Modern French-speaking Belgian writer Amélie Nothomb. This novel is part of the autobiographical hypertext of the writer, contains recognizable autobiographems, it is the artistic reproduction of an episode in her real life. Most of the narrated episodes take place in Japan. The main plot is built upon the love story between a French-speaking Belgian girl and a Japanese boy. The main characters of the novel appear as atypical representatives of their national traditions; the girl of Belgian origins is in love with Japan and its culture, as well as the Japanese man prefers European traditions. Through their tastes these two main characters get to know each other, as well as their culture, tradition and mindsets. Japanese gastronomic discourse is presented more broadly than the Belgian one. It is represented by the names and descriptions of national Japanese dishes, drinks, Japanese culinary traditions, rituals. Belgian gastronomic discourse is almost absent in the novel, because it fits into a broader European discourse, represented mainly by European international dishes. The gastronomic discourse of the novel is a means of characterizing the protagonists, their psychological and social portrait. The mixing of gender and social roles of the characters is shown through the tastes. Gastronomic images become memory boosters, causing the ‘effect of a madeleine cookie by Marcel Proust’.

Keywords: gastronomic discourse, gastronomic images, national gastronomic images, intercultural communication, autobiographical discourse, Japanese culinary traditions.

ABSTRACT. The article presents the psychological and psychoanalytic study of the domain of psyche of the main character of the novelet "Pavlo Chornokryl" by Marko Vovchok according to the own method of psychoanalytic interpretation of the character. Preconditions for formation, reasons and motives of behavior and experiences of the character are determined; peculiarities of malefactor's personality organization in the literary work: description of passionate nature, with special needs conditioned by the social status of the orphan, peculiarities of thinking, immaturity of self-image components, psycho-emotional state instability, etc. are figured out.

ABSTRACT. The research paper highlights the binary opposition of the masculine and the feminine in the urban habitus of Kyiv. The methodology of research of masculine and feminine aspects of urban habitus makes it possible to understand the connection of spatial dominants of the topos with all components of artistic texts. The masculine topos of Kyiv is embodied through the spatial vertical and incarnates the success of the characters, their socio-political life. The feminine habitus of Kyiv is embodied through the spatial horizontal and incarnates the “low” life of the characters, poverty, anti-urban leitmotifs. The research paper reveals Kyiv habitus in the epic works of writers of the Ukrainian literary group “Lanka”-MARS. The spatial characteristics of Kyiv and all components of poetics of works by Borys Teneta, Maria Galych, Hryhorii Kosynka, Borys Antonenko-Davydovych testify to the embodiment of feminine urban habitus. Valerian Pidmohylny's novel “Misto” demonstrates the binary opposition of feminine and masculine in Kyiv topos and represents the path of the character's ascent from the low (feminine) to the high (masculine) urban habitus of Kyiv.

ABSTRACT. The article contains a complex of Ukrainian works of art for and about children, in which the traumatic experience of childhood caused by the events of the Second World War is accumulated. The main attention is paid to narratives on an autobiographical basis (V. Blyznets, M. Vingranovskyi, Ye. Hutsalo, V. Rutkivskyi, Hr. Tiutiunnyk). Famine trauma and loss trauma (death, forced relocation) are singled out as the most presentable in them. Emphasis is placed on the originality of the narrative style of writers, which helps to accurately convey the traumatic disorders of children, stress caused by fear of death, famine. It was found that famine becomes a psychological dominant, traumatizing the physical and spiritual essence of the main characters. The trauma of famine expresses the problem of its experience by the characters, the author's attitude to it. Features of representation of trauma of loss / death of an animal are characterized. Emphasis is placed on its relevance for children, due to the peculiarities of perception of reality, attachment to the world of nature. The trauma of losing one's home is meaningful. Artistic methods of realization of psychological fractures of children are analyzed. The genre conditionality of selection of the most weighty and expressive facts of representation of traumatic experience is determined. Keywords: World War II, child trauma, trauma of loss, trauma of famine, Ukrainian literature for and about children, prose on an autobiographical basis, genre.

ABSTRACT. “Transitional” periods in the literature, characterized by rapid changes in the socio-political and spiritual-cultural spheres, determine a new vision of person, emphasizing person's inner complexity and versatility. Such situation stimulates the search for innovative methods of psychologism. In the article it is highlighted the originality of the psychologism P. Merimee's and M. Kotsyubynskyi's short stories through the prism of permanent, typical features of European psychological prose. It is noted that in P. Merimee's psychologism was conditioned by historical and social influence and had an analytical character, which is characterized by the conditioning of the inner self by external factors and causes of the bourgeois or exotic environment. In the literary texts of the French writer, whose realism has acquired romantic color, romantic elements (folklore, ethnic exotics, fantastic, fiction, dream motive, strong personality image , elements of Orientalism, etc.) are used to deepen the general psychologization of works. It is proved that P. Merimee uses an indirect form of psychologism to depict the inner world of his characters, using such means as mimic, gestures, movements, action, author's irony, subtext, silence and so on. M. Kotsyubynskyi's psychologism, taking into account the achievements of Ukrainian and Western European psychological prose, acquires a modern character. The writer's attention is transferred to human private «microcosm», person's psycho-emotional sphere. In his short stories M. Kotsyubynskyi used together with the traditional indirect form of psychologism the direct form, which becomes dominant for his work. To recreate the psychology of his characters, the writer uses such innovative means for his time as the replacement of external events with internal, attention is focused on the intensity of the characters' inner experiences, associative jumps, the writer's inner monologue approaching the “stream of consciousness”, etc.

ABSTRACT. The article comprehensively reveals how the artistic model of “life is a fair” functions in realistic and modernist Ukrainian and English literature. In the article under consideration, the model “Life is a Fair” is one variant of the world’s artistic design with a system of values, specific types of characters. The works unite a standard world model, a writer’s reaction to challenges for a person’s transformation to the goods. The study aims to identify the artistic model of “life is a fair” in realistic and modernist Ukrainian and English literary works. The authors aim to reveal the artistic model through the characteristics of the main characters, who live by the principle that everything is sold and bought. This motto is very relevant today. The research methodology grounds on the involvement of comparative-typological, cultural-historical, mythopoetic, and semiotic methods. The integration of the semiotic approach into the methodology of literary criticism has conditioned the functioning of the actual concept of “model” in its terminology. As a result of a comparative study of precedent texts, the specifics of the transformation of the plot motive of the fair into a model of individual-authorial picture of the world in the texts of realism, early and mature modernism were revealed. The research results intend to create a basis for a comparative study of the artistic model of “life as a fair” in the literature of postmodernism and metamodernism. Keywords: Artistic Model “Life is a Fair,” Semiotics, Realism, Modernism, Сomparative Studies, Motive

ABSTRACT. The aim of this paper is to present, categorize and describe the linguistic landscape of Sibiu, by capturing the visible presence of the languages in that area. It examines the use of different languages in the public space of Sibiu, comparing the use of the state language (Romanian) to the use of the minority languages (German and Hungarian). As for the method, over 140 pictures of language signs were analysed, in order to identify the languages used, dividing them into categories according to the discourse type. Special attention will be given to the distinction between official and nonofficial multilingual signs.

ABSTRACT. The present paper aims at revisiting the Slavic paroemiology as a linguistic science, from the perspective of new trends, generally accepted scientific and linguistic methods, and approaches to its interpretation in the language structure via the descriptive way of theoretical approaches. The challenges for the contemporary linguistics may be found with the novices in contemporary paroemiological studies, ethnolinguistic and linguocultural bases of paroemia research, and paroemiology in a paradigmatic context. The paper is a purely analytical research into the development of theoretical foundations of Slavic paroemiology. It is revealed what are the main general approaches to contemporary understanding of paroemiology in terms of traditions and innovations, and in fact in the context of paradigmatic determinism. It is believed that the study of Slavic paroemiology should be based on the multipolar plane of scientific ideas, schools and areas of contemporary linguistics and on identifying priorities in modern language science, taking into account the established trends and outlining the prospects for further development of paroemiological research. Slavic paroemiology as a modern linguistic branch specializes in the interpretation of ethnolinguistic phenomena in terms of ethnolinguistics and linguocultural studies, in the light of the theories of the linguistic picture of the world and ethnoconsciousness, the paradigm approach, and in particular, the structure of the linguistic macroparadigm, which is based on the anthropocentrism of language. It is relevant to address the debatable issues of paroemiological studies, the use of cognitive-pragmatic subparadigm of language and interpretive linguistics, the theory of precedent and the theory of intertextuality to describe paroemic meanings, to emphasize the study of the functioning of paroemias in various discursive practices. The traditional and new approaches help approach the solution of paroemiological problems in a new way and disclose applied discursive aspects of paroemiology at the present stage. This is where the research questions and objective of the theoretical research arise as offered to the respected linguistic community.

ABSTRACT. This work is carried out in the framework of linguoculturology and the theory of linguocultural types as one of the current trends in modern linguistics. The article considers the linguocultural type "Prominente / Prominenter" as a special type of the concept. The choice of the object of study is dictated by the lack of its research in linguistic works. The phenomenon "Prominente / Prominenter" is widespread in modern German society and is present in all spheres. But so far, this social and cultural phenomenon has only been studied in sociology, cultural studies, and communication theory. The linguocultural type "Prominente/ Prominente" is of interest precisely as an object of linguistic research, because the culture of self-expression is closely connected with the verbal self-presentation of the subject in social relations, and the representation of experience directly concerns the mentality. We proceed from the assumption that in German linguoculture there exists linguocultural type "Prominente/ Prominenter" as a variant of the basic concept "prominent", which represents a culturally specific personality, i.e., a typified person identified by certain specific characteristics of verbal and non-verbal behavior and values-based orientations. Based on the specifics of the object, subject, and material of the research, we define the methodology, methods, and techniques of constructing the concept. Scientific and linguistic definitions of the concept "Prominente/ Prominenter" are considered.  An etymological commentary on the key words of the concept is provided. Synonyms of key words prominent, Prominente / Prominenter as verbalizers of linguocultural type are identified and analyzed based on German-language printed and electronic lexicographic sources. The analysis of synonymic rows reveals the words extending the conceptual features, which are singled out in the dictionary definitions. It is established that verbalizers of the conceptual side of the construct are replenished at the expense of word-formation activity of key words of the investigated concept. The results of the analysis of the material are summarized and the prospects for further research are outlined. Keywords: concept, conceptual analysis, linguocultural type, synonymic row, etymological analysis.

ABSTRACT. Due to globalization, the Ukrainian language is aggressively bombarded with internationalisms and foreign borrowings. Currently, anglicisms are being actively introduced. With a shift to market economy, advertising has turned into an important factor of social developments and recent trends. Thus, the study of English borrowings in Ukrainian marketing is essential. The paper reviews the theoretical concepts of anglicisms, the history of borrowings and the current situation. First, the paper analyzes EFFIE Awards 2020 nominees in order to specify whether advertisements containing anglicisms are generally accepted and nominated for the Grand Prix categories. Next, the research focus is defined as two domains: technology and construction, where ad campaigns, names and advertisements are analyzed. Along the way, the reasons for English borrowings in each case are studied. The research results prove that in the technological domain, anglicisms are used in the original and as transliterations. They mostly denote new concepts with no Ukrainian equivalents and are easy to understand (except technical terms and abbreviations). However, the analysis of anglicisms in construction, particularly the names of apartment complexes in the biggest cities of Ukraine, proves that they have Ukrainian equivalents and introduce no new realia. Moreover, luxurious and expensive apartments tend to use anglicisms more often than economy class apartments. This means that English borrowings are used solely to make offers and products stand out as the concept of foreignness is supposed to attract attention implying prestige, better quality and stature of owners. Here five categories of borrowings are highlighted: 1) in the original graphical form, 2) in the Cyrillic script, 3) hybrids, 4) transliterations, 5) anglicisms with spelling errors. The conclusion is made that anglicisms in technology are used to fill in the lexical gaps of Ukrainian, while in construction, they are mostly excessive, introducing no new concepts.

ABSTRACT. The article is devoted to analyzing the linguocognitive nature of the concept of GOD in two national ethnolinguistic cultures - Ukrainian and Polish. The study is based on the best philosophical and religious texts represented by the works of B.-I. Antonych and J. Twardowski. Given the objective complexity and general lack of research on the whole set of problems associated with the analysis of religious poetry and the delineation of a new linguistic approach to its analysis, the topic of the article is relevant. The purpose of the investigation was to find out the peculiarities of the linguization of the concept of GOD in the Ukrainian and Polish linguistic and cultural traditions. The primary research method was conceptual analysis. The peculiarities of verbalization of the concept of GOD and its semantic-axiological nature in B.-I. Antonych and J. Twardowski’s poetic texts were revealed in the course of the research. It is established that in the poetics of B.-I. Antonych nominative field of the studied concept includes significantly more names, among which there are many bright personal authorial paraphrases. As for the semantics, in both authors’ works, the concept of GOD is used as a polysemantic, cognitive psycholinguistic phenomenon. For the most part, individual conceptual meanings in its structure are positively marked and evidenced by the numerous metrical feet. The study showed that the innovative pursuits of both writers in religious and philosophical poetry fit organically into the general aesthetic and ideological paradigm, in which in the twentieth century, not only European but also world culture developed. Comprehension of the concept of God inspired B.-I. Antonych and J. Twardowski with powerful energy, encouraging new ways of image creation, previously unknown in either Ukrainian or Polish religious poetry. The potential application of our research would be, on the one hand, in the further study of the sacred, and on the other - in the study of the other famous figures’ language practices n different national cultures.

ABSTRACT. E-learning industry is constantly expanding, offering an increasing array of E-learning tools to meet learners’ needs and bridge the education gap. Convenience and accessibility make E-learning a significant global educating force. It is widely accepted thatE-learning greatly contributes to life-long learning, providing access to the world-class educational resources, thus becoming a leafing type of education in the 21st century. Drawing onE-learning industry, this article emphasizes the significance of electronic academic and educational resources use in the era of digitalization of the system of education. The survey used in the articlereviews classification features of computer programs for educational purposes in which particular attention is attributed to E-dictionaries. Since E-dictionaries have gained popularity as a user-friendly comprehensive source of meaningful data and proved to increase learners’ productivity and boost their knowledge, in the article we investigatethe distinctive features of E-dictionaries and highlight the importance of E-dictionaries in mastering professional skills and fostering international scientific cooperation. Furthermore, the investigation analyzes different approaches to the notion “E-dictionary”. It proposes a critical review of characteristics of E-dictionaries. Our findings stress the importance of such parameters as the range and scope of dictionary material, information type of lexical units, peculiar patterns of dictionary arrangement, dictionary purposes as well as the arrangement of polysemous word meanings. Moreover, the findings highlight the key challenges in the compilation of E-dictionaries. We believe the study contributes to the field by providing a comprehensive account of the most significant distinctive features & productivity of E-dictionaries, which areamong the widely-used educational resources in the era of digitalization.

ABSTRACT. The article deals with the concept of “cultural code”, actual approaches to the classification of the codes within the cultural framework. This work also represents the general typology of cultural codes, which can be considered as verbal or nonverbal. The last includes visual, auditory, tactile, odorous subtypes. The verbal type is qualified through exponential signs of material and nonmaterial (intellectual) items of culture. Taking into consideration differences of the sings which are culturally marked, the linguocodes are divided into 1) national and cultural linguocode; 2) international and cultural linguocode; 3) subcultural linguocode. We also investigate partial branching of the national and cultural linguocode, which includes biotic and abiotic subtypes. The biotic sybtype comprises of anthropic and organic (animal / plant) linguocodes. The abiotic sybtype unites natural and artefactual linguocodes. Food, which is also called glutonic, linguocode belongs to the subtypes of artifactual verbal national and cultural linguocode. The glutonic linguocode together with other codes which are not being discussed in the given research, continues the classification scheme, in particular provides a thematic taxonomy. This code carries the system of conventional signs which have balanced themselves in the language system after approbation in the oral practice of nutrition. The glutonic linguocode provides the connection between the sign and the meaning which promotes the transfer of glutonic nomination (plane of expression) into the area of meaning (plane of content). Key words: cultural code, verbal / nonverbal code, linguocode, national and cultural / international and cultural / subcultural linguocode, biotic / abiotic linguocode, anthropic / organic (plant / animal) linguocode, natural / artefactual linguocode, food (glutonic) linguocode.

ABSTRACT. The article deals with the issue of World War II (WWII) in the books for children by the Ukrainian Diaspora of the twentieth century. Along with other works on WWII theme in world literature, books by Ukrainian Diasporic writers for children and young adults (YA) such as Bodnarchuk’s Kladka (Small Bridge), Bryzghun-Shanta’s Moia Taiemnytsia (My Secret), Dmytrenko’s Mykhailyk, and Tsehelska’s Petruseva Povist (Petrusev’s Story) depict WWII and its consequences for Ukrainians. I claim that Ukrainian works on WWII theme are based on the collective memory theory referred to by Maurice Halbwachs and Barbara Shatska. My position is that WWII theme in children’s literature is centered closely on the collective memory of the Ukrainian Diaspora. In reference to Halbwachs’ interpretation of collective memory as a way of group identity, awareness of the general past, significant values, and symbols, I consider collective memory in children’s literature as a necessary way to deal with the traumatic experience of the Ukrainian Diaspora. My analysis then focuses on the investigation of how these concepts are implemented in children’s books.

ABSTRACT. The author identifies 19 literary publications about Ukrainian women emigrants and women’s emigration, published in Ukraine and elsewhere between 2000 and 2013. Considering lack of consistency and unanimously accepted terminology when describing these publications, the author suggests to consider the identified texts a separate literary trend worthy of consideration. Following a brief overview of the existing terminology about “(e)migration” and “literature” in a European context, the author proposes to use Adelson’s term “literature of migration” as the most suitable thematic and descriptive term with which to analyze the recent literary explorations of women’s emigration from Ukraine.

ABSTRACT. The article deals with the problem of mutual interaction of natural languages and the artificial languages which appear in augmented reality. The artificial languages which have recently appeared are creolized linguistic units, leet, LOL, texting, programming languages etc. Their origin is connected with natural language but then they change themselves and change natural languages. The main tendencies of these changes are a wide usage of shortenings, breaking the spelling rules, addition of sound support etc. as a result a natural language has got a new form keeping the same meanings.

ABSTRACT. The paper deals with the phenomenon of political correctness in modern English. The socio-cultural and linguistic aspects of political correctness are highlighted. The paper focuses on the search for new means of linguistic expression and the adjustment of the language code as the main characteristics of the linguistic manifestation of political correctness. It is determined that the use of euphemisms is one of the elements of the technology of political correctness. The classification of groups and subgroups of euphemisms based on the thematic fields they serve is proposed. The quantitative ratio of the frequency of using euphemisms of different groups was determined. It was found that the highest percentage of euphemisms is associated with racial and gender discrimination.

ABSTRACT. Digital transformation of education requires a higher educational institution to change its approach to the formation of professional competencies of future professionals. Development of a digital competence, Communication being one of its components, is an important aspect. The article substantiates the approaches of scholars to the interpretation of the digital competence, namely its component Communication and Cooperation. The European framework and standards of digital competence of citizens and educators, which are an important tool in raising the level of digital competence of professionals, are analysed and substantiated. The authors describe the DigComp framework of digital competence for citizens. The article describes the Digital Competence Wheel, on the basis of which in accordance with the DigComp framework, a questionnaire consisting of 24 descriptors, was developed to determine the digital competence of future professionals. It has been proved that quality of the learning environment contributes to the formation of professional competencies, creates prerequisites for students’ personal qualities development, provides training of a competitive specialist.

ABSTRACT. The article considers the problem of translating a connotative vocabulary from German into Ukrainian, defines the concept of a connotation and its characteristic features, presents the main translation methods of and the motives for their use. The importance and complexity of achieving equivalence in the process of translating a connotative vocabulary has been substantiated. The contradictions, that have identified the linguistic problem of choosing a particular translation method to achieve a connotative equivalence, are identified. The theoretical foundations of the study are described. It has been established that the degree of the translation equivalence also depends on the extent to which the norms of the target language can be objectively observed in the translation. In this respect, the criteria for translation into the native language are naturally higher than the corresponding criteria for translation from the native language into the foreign one. It is noted that the connotation can accompany the semantics of the unit at all levels of the language and are actualized in the language by colouring the speech actions of a person, thus performing the specific function of the language. It is emphasized that one of the determining factors of an equivalent translation is the connotative equivalence, namely, the connotations that are used in the text by the nature of verbalisation. (In particular, through a specific choice between a synonymous or quasi-synonymous way of expressing expression), by style, sociolect and geographic dimension, frequency, etc. The main requirements that determine the communicative equivalence of a new text in relation to the original are presented, as well as the classification of connotative dimensions related to a translation, which help to classify connotative meanings. The research results are summarized and the prospects for further research are indicated. 

ABSTRACT. Globalization processes and active international contacts caused the need for effective social politics aimed at promoting global stability. The latest decades saw the transition from traditional multiculturality to transculturality. Transcultural approach brings to light what is common notwithstanding the existing cultural differences. Thus cultures are viewed as related entities and communication as the most important dimension of transculturality. Modern literature also acquired transcultural features. The works created by migrant writers function as a means of communication between different cultural communities. The study aims to analyse the features of immigrant cultural adaptation in Jhumpa Lahiri’s novel “This Blessed House”. The difference between the author’s native culture and the culture she lives in provides the possibility to describe the society from both insider’s and outsider’s perspective. The multicultural trends influence the author’s personality resulting in the variety of images, associations and beliefs applied in the literary text. Intercultural relationship is the most vividly presented when it comes to the perception of cultural units. In the story “This Blessed House” they comprise culture-specific items, traditions, cultural values and artefacts. Their contextual setting contains characters’ attitudes, judgements and opinions expressing cultural, social and religious beliefs. The main characters, a young Indian couple, illustrate totally different ways of cultural adaptation. The discovery of some Christian artefacts left by the previous owners in the house provokes their specific feelings and behaviour. As a result, Sanjeev and Twinkle demonstrate completely different attitudes towards religious beliefs, their native culture and traditions. Having lived in America for quite a long period, Sanjeev stays faithful to Indian culture and highly appreciates the rules of patriarchal society. He refuses to let the “other” culture into his life notwithstanding the desire to fit in. Twinkle, on the contrary, possesses “chameleonic” ability to adapt. Her unwillingness to obey patriarchal rules, passion for Christian artefacts and respect for other religion are harmoniously combined with the faithfulness to her native Indian culture. The girl respects her parents and their will, she wears traditional clothes, learns to cook traditional dishes and is able to live up to current moment without focusing on the otherness of American society and her personal distinctions. Twinkle acts as a cultural broker mediating the relationship between the cultures encountering and demonstrates gradual shifting to transculturality.

ABSTRACT. This paper is a parcel of a series of studies carried out by the group of authors on the structural and systemic specifics of the artificial language emoji. In this study, this problem is considered through the prism of two linguistic dimensions of existence - natural language (Chinese) and artificial (emoji). This approach is related to the semiotic nature of languages - hieroglyphics (Chinese), iconicity (emoji), the structure of which implies an aletic (from the Greek άλήθεια - truth) sign in terms of content and expression. Taking into account the specifics of the use of hieroglyphic and iconic writing in digital communication, an empirical experiment was conducted with the method of transformation of hieroglyphic and iconic signs, the denotation of which is the "sun". In addition, the formalization of the form of signs and comparative analysis of the elements of the whole sign with consistent approbation of their integral form and content proved that the occasional is a rectangular form of the Chinese character "sun", its perception - completely usual rays in the form of lines around it, where the geometric figure of the circle is qualia. The results of the experiment allowed to fractalize the scheme as a complex implicative statement, in which the deductivization of the sign explains its main stages (ontological denotation, conceptual denotation, lingual denotation), which provided for the formalization of the content plane in the digital transformation of the expression plane, the approbation of the emoji sign via the Lexonomy digital lexicographic system. In view of all the above, the phenomenological specificity of natural languages, as well as ICT allowed us to determine the hieroglyphic and iconic signs of the logos. The sample of the generation of the emoji sign is disclosed, which is based on the signs of the alternative model of digital presentation of fiction created with the help of the Emoji-Maker platform and tested by linguists-in-training

ABSTRACT. The paper focuses on the use of online lexicons in the translation process. A number of online lexicons containing agricultural and environmental terminology are considered. It analyses the ways in which translators use online lexicons and finds that they can be a source of terminological and supplementary information. Comparisons have been made between the printed and online versions of the lexicons and a number of advantages of the online lexicons have been identified. The continual updating of the entries in the online lexicons and the increasing amount of data contained in them were found out. The usefulness of hyperlinks, which allow the use of not only one particular lexicon but also other related Internet sources, is highlighted.

ABSTRACT. This paper describes the technology of competencies acquisition by bachelors in higher education institutions in the conditions of the digital media communication environment. The use of media communication technologies requires an adequate level of acquisition of professional competencies by higher education applicants. The services that can be obtained in the process of preparation of higher education applicants through LMS based digital platforms + Office 365 are considered. The results provided an opportunity to outline digital media communication technologies for the acquisition of professional competencies by higher education applicants based on the use of the modern educational platform Cloud365 and the logical and harmonious combination of LMS + Office 365, which provides for the integration of modern systems, interactive tools, video and audio training. The technology of creation of the repository of competencies, the system of their coding and the leading principles of the development of a set of tasks for forming the professional competences of bachelors in the field of electrical engineering are considered. The effectiveness of the proposed technology was tested using the Kolmogorov-Smirnov statistical criterion.

ABSTRACT. Following the steps of improving the quality of higher education, in our project special attention has been paid to the development of professional communicative competence of the future Information Technology specialists, consisting of intercultural, humanities, social and linguistic components. In this context learning Foreign Language for Specific Purposes, which enables students to adapt quickly to new challenges of academic and professional communities, is becoming very important – provoking interest not just among university teachers but also among learners. In this project the historical background of Foreign Language for Specific Purposes study is presented, its development as a branch of applied linguistics and potential areas for further investigation. The basic objectives, content and learning tools professional foreign language communication are defined and generalized. The survey among the students (future Information Technology specialists) was conducted and analysed to determine the key components and activities of the course. It was found that the content of professional foreign language communication is an organic component of higher education. The professional skills and abilities of the future Information Technology specialists in the field of intercultural language communication are substantiated. Taking into consideration the relevant experience of teaching Foreign Language for Specific Purposes an attempt to develop a model of the successful course design was made.

ABSTRACT. In the article the actual modern problem that is pervasive minutes informatization of modern life, including the education system, which is not only positive but also negative effects on young people. The thesaurus "reasonable information needs" is introduced into scientific circulation and the author's understanding of its content, essence, structure, principles, and factors is substantiated. Attention is focused on the need, in terms of the unauthorized and unlimited influence of information content, including fake and manipulative nature, on the minds of young people, including students, the introduction and improvement of media education in all institutions of higher education. Its purpose, functions, role in the formation of reasonable information needs of students of higher educational institutions of both humanitarian and technical profile of Ukraine and Poland are considered.

ABSTRACT. The article aims at substantiating the need to develop cross-cultural competence in future NGU officers under conditions of rapid development of multiculturalism in the Ukrainian society and presenting a project on building the competence within interdisciplinary environments. Theoretical basis of research: fundamental studies on the problems of building cross-cultural communication and cross-cultural competence through learning. Methodological basis: cross-cultural, concrete historical, systemic, hermeneutic and interdisciplinary approaches. Research methods: philosophical reflection, analysis, synthesis, monitoring, survey and social experiment. The context of the study is higher military education at NANGU. The research results demonstrate their originality: 1) the need to form cross-cultural competence in future NGU officers was substantiated; 2) tolerance and equality were proved to be an axiological basis of social communication in a multicultural space; 3) the issue of moral choice in the context of social communication is considered; 4) the cadet environment was assessed for tolerance and a comparative analysis of the research results was carried out; 5) cross-cultural competence of cadets proved to build only within the educational process; 6) a project on building cross-cultural competence in future NGU officers was presented. Conclusions: 1) NGU’s successful performance in a multicultural environment depends on their ability to be impartial and make decisions based on the values of cross-cultural tolerance, equality of all participants in social communication, and non-discrimination; 2) an interdisciplinary approach provides a comprehensive development of cross-cultural competence in future NGU officers; 3) interactive methods of developing cross-cultural competence are effective; 4) conceptual approaches to training future NGU officers should be changed to overcome obsolete stereotypes. Perspective directions of solving the problems are outlined.

ABSTRACT. The proposed approach of modelling and identifying the current situation is illustrated by e- tourism, which is advisable to expand and apply in other areas. Implementing this approach will create intelligent systems and services that respond quickly to changes in the environment. An example of an intellectual tourist service provided for tourists is developed.

ABSTRACT. The article analyses the experience of teaching Ukrainian as a Foreign language (UFL) in the conditions of distance learning in higher education institutions. An analysis of the scientific achievements of researchers in the field of teaching a foreign language, including UFL, is made. UFL is considered a mean of intercultural communication and the linguocultural and sociocultural knowledge acquisition tool. The results of the survey conducted among teachers of UFL on the use of online educational resources and the education system's readiness for distance learning (online) are summarised. The most popular online platforms and resources are identified in the paper. The main features of teachers and students activity in the distance learning process, its results and problems are outlined. It is concluded that distance learning allows participants to establish cooperation and two-way communication in the educational process. An important factor of successful language learning is the motivation of international students to learn the language, mastering self-education skills, direct contact with peers. The organization of art events, the involvement of listeners of the preparatory department and students to participate in scientific conferences held online facilitate it. Simultaneously, attention is focused on the problems and shortcomings of distance learning of UFL. The technical component needs to be improved, namely, equipping with the latest software, Internet and mobile communication access, forming skills to work online, and using basic computer programs (e-textbooks, video content, online tests, etc.).

ABSTRACT. The article deals with the impact of globalization processes on the current state of the Ukrainian-speaking phenomenon of gluten. Also we investigated the phenomenon of gluten through the prism of sociocultural and sociolinguistic aspects based on the identification of linguistic and cultural specifics of gluten names (names of food) in literary text. In addition, a sociolinguistic dimension of axiological parameters of gluten`s fragments of discourse was described out with the involvement of students of philology department at Kryvyi Rih State Pedagogical University. We analyzed the results of the questionnaire and discovered the main problems of the functioning of the gluten phenomenon in the global world in general and in the Ukrainian-speaking linguistic community in particular.

ABSTRACT. The paper examines the discursive and linguistic means of appeals of the Ukrainian President V. Zelensky in 2020 to citizens on the spread of the COVID-19 pandemic. Our analysis results suggest that in Ukraine, the rhetoric of the President's appeals demonstrates the spread of nationally oriented power mechanisms of discourse, which depend on the social context more than in highly developed countries. We compare the organization of V. Zelensky's statements about COVID-19, which are addressed to ordinary citizens and government officials. We conclude that the President appeals most to national values and symbols, transforming them into a radical national hope.

ABSTRACT. The article looks into the theoretical study of the development of multicultural competence of pre-service English language teachers at primary school and experimental verification of the effectiveness of CLIL implementation as a key method for developing multicultural competence. Based on the theoretical analysis of the latest researches, the definition of multicultural competence of pre-service English language teachers at primary school is made. CLIL is presented as a key method that involves the socio-cultural component, which defines the strategies of planning pre-service teachers’ communicative behaviour in multicultural environment, integrates into the content of the academic disciplines of pre-service English teachers’ professional linguistic training. The experimental research is carried out at the Faculty of Primary, Technological and Vocational Education at SHEI “Donbas State Pedagogical University”. Based on the data gained from the experimental research, the feasibility and effectiveness of the CLIL implementation is proved.

ABSTRACT. Digital technologies greatly contribute to high-quality teacher training and the effective formation of future educators' competencies. The article aims at theoretical justification and experimental testing of the effectiveness of the formation of future foreign language teachers' linguistic and methodological competency using digital technologies. The objectives were achieved by applying a set of theoretical, empirical, and statistical methods. The experiment involved 196 students of Kharkiv Humanitarian Pedagogical Academy and H. S. Skovoroda Kharkiv National Pedagogical University. It was determined that linguistic and methodological competency included motivational-value, content-activity, and reflexive components, the effective formation of which requires application of digital tools and contributes to the intensification of communication, provides development of interactive teaching aids, delivering virtual classes.