AMSWMC21_PORTO: ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS PORTO

A
Abid, Tarek	Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model
Abid-Dupont, Marie-Aude	Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model
Abratt, Russell	Misconceptions Of Branding Behavior In The Retail Sector: A Delphi Study
Acikdilli, Gaye	Export Market Orientation, Marketing Capabilities and Export Performance of Turkish Manufacturing Firms
Adiguzel, Feray	Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson
Adomaviciute, Karina	Movie Piracy in Emerging Economies: I Want to be Innovative, and I know How to Explain My Bad Behavior
Agante, Luisa	Can a Fun Packaging Make Healthy Food Taste Better and be Preferred over Unhealthy Food?
Agnarsson, Sveinn	French Households and Fish Consumption: What Characterizes Households that Should be Targeted to Increase Fish Consumption?
Ahlbom, Carl-Philip	Driving Sustainable Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory
Al-Kwifi, Sam	The Influence of Product Innovativeness on Technology Switching
Al-Masri, Lubna	Why Do I follow Fashion Bloggers? Insights from Jordanian Consumers
Alhouti, Sarah	Communicating a Company’s Religious Affiliation through Online Advertising
Almeida, Cosme	Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance
Altinigne, Nesenur	Don't Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment
Amatulli, Cesare	Sustainable Luxury: The Effect of Luxury Consumption Motivations on Corporate Social Responsibility Strategies
Amaya Rivas, Adriana	How Trust, Knowledge Integration and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members’ Creativity
Anaza, Nwamaka	How Workplace Isolation Impacts Salesperson Performance: The Mediating Role of Knowledge, Informal Communication, and Commitment
Andreini, Daniela	Family-Based Brand Identity: A Systematic Literature Review
Anning-Dorson, Thomas	Customer Engagement Capability for Service Innovation and Firm Performance: The Moderating Role of Competitive Intensity
Anokhin, Sergey	Customer Participation in New Product Development: The Crucial Role of a Firm's Absorptive Capacity
Araújo, Clecio	A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers' Attitudes
Armannsdottir, Guja	Investigating Political Brands in Non-Party Political Environments: Post-Electoral Reform in Guernsey
Armenakyan, Anahit	Ecotourism Perspective: The Case Of Armenia
Arshad, Humza	Technology Innovativeness as a Brand Signaling Cue
Ashraf, Samreen	For Me, My Parents Come First: Role and Religious Identity in Consumer Bank Choice in Pakistan
Asikainen, Sanna-Katriina	Effect of Service Firm’s Sustainability Orientation on New Service Development Competence and Performance
Asseraf, Yoel	Stimulating Decision Making Behavior and International Marketing Performance
Athaide, Gerard	A Model of Post-Installation Seller-Buyer Interactions in Technology-Based Industrial Markets
Atinc, Guclu	Panel Discussion: Tackling Corporate Business Needs through BI/Analytics Growth
Atinc, Yasemin	Panel Discussion: Tackling Corporate Business Needs through BI/Analytics Growth
Attaway, Jill	Bias in the Hiring Process of Professional Sales People: The Effects of Gender, Ethnicity and Religion
Avey, James	The Relationship between Worldview and Moral Recognition in Business: Examining Patterns of Ethical Acceptability.
Aykol, Bilge	A Meta-Analysis of Power in Buyer-Seller Relationships
Azambuja, João	The Institutional Pressures in the Post-Adoption Use of Social Media
Azar, Salim	The Effect of Brand Gender on Motivations to Engage with Brands and on Consumer-Based Brand Equity on Facebook
Azevedo, Antonio	Co-Branding between Fast Fashion Brands and Luxury Brands: A Case Study Approach
B
Babin, Barry	Acculturation of Indian Immigrants to the United States: Technology as a Coping Mechanism Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World
Babin, Laurie	Putting Knowledge into Action: Implementing Project-Based Learning Across Marketing Courses and Campuses in General
Badrinarayanan, Vishag	Ethical Sales Leadership and Salesperson Performance: The Intervening Influence of Worthiness of Being Followed
Baghdasaryan, Lilit	Decoding Archetypal Images of Motherhood in Magazine Advertisements
Bairrada, Cristela	Antecedents and Consequents of the Anchoring Effect: Private Label vs. Premium Brand Context
Bakewell, Cathy	A Cross Cultural Exploration of Resource Misuse and Value (Co) Destruction
Balabanis, George	Alternative Techniques for Testing Configurational Theory in Strategic Marketing Research Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption
Ballantine, Paul W.	The Role for Academics to Play in Advancing Sustainability Integration in Marketing Education and Research
Bande, Belén	CSR And Sales Performance: Examining Mediating And Moderating Processes
Bao, Yeging	Communicating a Company’s Religious Affiliation through Online Advertising
Barbosa, Belem	An Exploratory Study on Children´s Word-of-Mouth Communication
Barnes, Stuart	Multi-user Virtual Reality Technology As Means To Engage Global Consumers
Barros, Micaela	How Does High-/Low- Context Communication Influence Advertisement Perception?
Barry, Thomas E.	New Insights Into Japanese Seniors through Ideal Age Segmentation
Bartsch, Fabian	Global Brand Localness: A Three Country Investigation
Basil, Debra	Toward a Valenced Model for Fit in Cause-Related Marketing
Basil, Michael	Emotional Aspects of Marketing: Theory and Methods
Batt, Verena	Investigating the Dual Role of Price on Consumers' Purchase Intentions of Hedonic vs. Utilitarian Products
Bauer, Carlos	Call Us Crazy: Performance Advantages of Primary Psychopathy and Information Control in Salesperson Ego Networks
Baumgartner, Holly	Social Media Engagement with Luxury Brands: An Exploratory Study
Beatty, Sharon E.	Evaluating Customer Special Requests
Becerra, Enrique P	Fear of Crime, Consumption and Culture
Beeler-Connelly, Lisa	Blinded by the Brand: Why and When Salesperson Brand Attachment Decreases Customer Purchase Intentions?
Behe, Bridget	Horizontal Product Merchandising Placement Influences Choice
Belk, Russell	Luxury Marketing across the Borders: Understanding Luxury Consumer Motivations in Developed Economies and Emerging Markets
Ben Arfi, Wissal	How do Emotions Influence Brand Attachment? The Mediation Role of Brand Authenticity
Bendixen, Michael	Misconceptions Of Branding Behavior In The Retail Sector: A Delphi Study
Bergadaà, Michelle	What Am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City
Berndt, Adele	Understanding Collaborative Consumption: A Three-Country Study
Berthon, Pierre	Marketing Strategy Implications Of Employee Brand Engagement: Optimism And Commonality
Bertram, Matthias	Conceptualizing and Measuring a Hybrid Offering Sales Capability in an SME Context
Bertrandias, Laurent	Consumer Interactions with Automated Technologies
Besharat, Ali	When Indulgence Gets the Best of You: The Unexpected Consequences of Prepayment
Bettany, Prof Shona	Decoding Archetypal Images of Motherhood in Magazine Advertisements
Bettels, Jannick	Sensory Imagery In The Context Of Beverage Advertising: How The Senses Affect Product Design And Attitude
Bettinelli, Cristina	Family-Based Brand Identity: A Systematic Literature Review
Bhaduri, Gargi	Perceptual Discrepancies between Purchasers and Non-Purchasers of Mass Customized Fashion Products: Lessons Learned From a US Generation Z Consumer Perspective
Bhat, Anil K	The Cognitive Structure of Online Brand Choice: An Exploratory Study
Bicen, Pelin	Do Consumers’ Ethical Judgments Matter for Purchase Intentions in Online Gray Markets? The Mediating Role of Trust The Role of Lean Innovation Capability in Resource-Limited Innovation: Concept, Measurement, and Consequences
Bicho, Marta	Crowdfunding Practices for Social Projects: An Experiment of Co-Creation Social Enterprise Legitimacy in a Hostile Market
Bigi, Alessandro	Monitoring the Experiential Content of a Touristic Service
Bigne, Enrique	Visual Attention in Virtual Reality Settings
Bilro, Ricardo Godinho	Online Brand Communities: When Consumers are Negatively Engaged How Can Stimuli and Emotions Help Increase Brand Advocacy
Blankson, Charles	Measuring a Comprehensive Typology of Positioning Strategies Sub Saharan African Culture and Entrepreneurial Activities A Ghanaian Perspective Market Orientation and Poverty Reduction A Study of Rural Small Businesses in Ghana
Block, Martin	Fusing Complex Big Data Sets to Understand Consumers' Online Relationships that Create In-Store Bonding: An Exploratory Study
Bolander, Willy	Call Us Crazy: Performance Advantages of Primary Psychopathy and Information Control in Salesperson Ego Networks
Boles, Jim	Meet the Editors Session
Bolls, Paul	Emotional Aspects of Marketing: Theory and Methods
Bonera, Michelle	Monitoring the Experiential Content of a Touristic Service
Bonetti, Francesca	Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Fashion Retailing
Boon, Edward	Managing Customer-to-Customer Interaction in Group Service Encounters
Bose, Mousumi	How Gender Identity Affects Consumer Behavior: Overview and Future Research
Botha, Elsamari	The Influence of Product Knowledge on the Relative Importance of Extrinsic Product Attributes of Wine
Bourdeau, Brian L.	Retailing in the Digital Age: Surviving Mobil App Failure
Boussaa, Asia Tran-Trong	Patients' Adoption of e-Consultation: The Role of Perceived Usefulness, Perceived Ease of Use, trust, and Risk Aversion
Brambilla, Flávio	Co-Creation and Media Business: The Value Creation in a Brand Licensing Case
Bravo, Marco	Rapid Response Target Marketing (RRTM): Urban Economics, the Social Vulnerability Index (SoVI) and Information Audits Combine for Client Disaster Service Delivery
Breazeale, Michael	Brand Cuba: Forbidden Fruit, Sour Grapes, or American Nostalgia?
Brito, Pedro	An Exploratory Study on Children´s Word-of-Mouth Communication
Britton, Ben	A Qualitative Investigation of Jealousy in Sales Environments
Brocato, Deanne	Retailing in the Digital Age: Surviving Mobil App Failure
Brockett, Patrick	Understanding the Customer Marketplace through Machine Learning, Geospatial Information and Social Media Text Mining
Brown, Natalya	Ecotourism Perspective: The Case Of Armenia
Bruneau, Virginie	Are Loyalty Programs Shams? A Study Assessing How Loyalty Programs Can Enhance Loyalty to the Company Rather than to the Program
Brée, Joël	Toward Adolescents’ Digital Identity Profiles : A Comparison between Qualitative and Quantitative Analysis
Budeva, Desislava	The Effect of Institutional Distance on International Market Selection: Comparing Export to Foreign Direct Investment
Burmann, Christoph	How Cities Can Attract Highly Skilled Workers as Residents: The Impact of City Brand Benefits on Highly Skilled, Potential Residents’ City Brand Attitudes Antecedents and Consequences of Consumers' Online Brand-Related Activities (COBRAs) on Social Networking Sites
Búason, Arnar Már	French Households and Fish Consumption: What Characterizes Households that Should be Targeted to Increase Fish Consumption?
C
Calciu, Michel	Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions
Campomas, Marcos	Brand Equity and Country-of-Origin Effect: An Internationalization Perspective
Cantista, Isabella	The Luxury Experience: Customer Expectations and Marketing Practices
Cardona, Rafael	Multi-Cultural Marketing Strategies: Considerations for the U.S. Hispanic Market for Digital and Mobile Campaigns
Carter, Larry	The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico
Caruana, Albert	The Effect of Narrative Believability on Persuasiveness and Purchase Intention Corporate Greed: Its effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation Among Customers
Carvalho, Pedro	Conceptual Model of Destination Branding: An Integrative Approach
Casenave, Eric	Homo-Sapiens Visiting Museums: How Evolution Shapes Aesthetic Experiences
Casidy, Riza	Customer Responses to the Point Management Strategy in the Occurrence of Customer Demotion
Cassar, Mario	The Effect of Narrative Believability on Persuasiveness and Purchase Intention
Castagna, Ana Carina	Responsible consumption during crisis: Consumer impulsiveness and purchase in emerging markets
Castelo, Paula	Can a Fun Packaging Make Healthy Food Taste Better and be Preferred over Unhealthy Food?
Castro, Ana	Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty
Castro-González, Sandra	CSR And Sales Performance: Examining Mediating And Moderating Processes
Ceballos, Lina M.	Decoding Typicality in Apparel Products
Chailan, Claude	The Making of the Zou Chuqu Strategy at the Marketing Level
Chaker, Nawar	How Workplace Isolation Impacts Salesperson Performance: The Mediating Role of Knowledge, Informal Communication, and Commitment A Qualitative Investigation of Jealousy in Sales Environments
Chalmers, John	Do As I Say (Because I’m Similar to You): Gender Similarity, Message Framing, and the Decision to Save for Retirement
Chapela, Rosa	The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood
Chari, Simos	Alternative Techniques for Testing Configurational Theory in Strategic Marketing Research
Charry, Karine	Product Placement in the e-Fluencer Landscape
Cheah, Jun-Hwa	Convergent Validity Assessment of Formatively-Measured Constructs in PLS-SEM
Chen, Ning Chris	Place Attachment in a Post-Earthquake Scenario: Some Preliminary Findings
Chen, Ting-Ting	Member Lock-in and Knowledge Break-out in SNS Groups: Integrating the "Pull-in," Push-Back," and "Mooring" Effects
Chen, Yue-Yang	Examining the Relationship between Market Orientation and Service Innovation: Fit as Matching Perspective Towards an Understanding of the Antecedents of E-Marketing Orientation: The Role of the Fit
Cherif, Emna	Consumer's Ad Processing Online: The Effects of Ads Location and Animation on Eye Movements
Chi Cui, Charles	Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Evidence Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing
Childs, Michelle	Fashion Brand and Retailer Collaborations: An Effective Strategy to Favorably Change Consumers’ Brand Evaluations
Chircop, Saviour	Corporate Greed: Its effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation Among Customers
Cho, Hyeon Jeong	The Differences between Internationalization of SMEs with Brands and those without Brands
Chohan, Raeesah	The Effect of Narrative Believability on Persuasiveness and Purchase Intention Agency Theory in Marketing: 25 Years On
Choi, Seongwon	Value Expressive Advertising and Innovation Acceptance in Healthcare Shopping Behavior Influences on Perceived Value and Store Satisfaction
Chou, Cindy Yunhsin	Examining the Effect of Intellectual Capital and Consumer Value Co-Creation Behavior on Frontline Service Employee Innovative Behavior
Chou, En-Yi	The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees Member Lock-in and Knowledge Break-out in SNS Groups: Integrating the "Pull-in," Push-Back," and "Mooring" Effects
Chou, Wendy	Micro-Blog Marketing of Luxury Consumption: The Role of Micro-Blog Contents and Envy in Purchase Intention
Chu, Chih-Ning	The Pricier the Merrier: How the Law of Demand Informs Value-Based Pricing
Chung, Christina	From Thinking Green to Planned Green Purchasing Behaviors: A Cross-National Study of American and Korean Millennials Beyond Country-of-Origin: An Empirical Study on the Factors that Affect American Consumers' Attitude and Purchasing Intentions
Claeys, Pauline	Product Placement in the e-Fluencer Landscape
Clement, Jesper	The Risk of Drowning in Eye-Tracking Data
Cleveland, Mark	Abetting or Thwarting: The Mediating Role Of Subjective Enablers and Constraints in the Pro-Environmental Attitude-Behavior Relationship
Coelho, Arnaldo	Antecedents and Consequents of the Anchoring Effect: Private Label vs. Premium Brand Context
Coelho, João	Can a Fun Packaging Make Healthy Food Taste Better and be Preferred over Unhealthy Food?
Colin, Cécile	The Effectiveness of Fear and Anger Appeals in Prevention Messages
Confente, Ilenia	Consumers’ Attitudes and Intentions to Purchase Bio-Based Products
Conroy, Stephen	The Relationship between Worldview and Moral Recognition in Business: Examining Patterns of Ethical Acceptability.
Cook, Laurel	Consumers Who Collaborate With the Firm, but Against Each Other
Corsten, Daneil	Interrupting the Customer Journey: A Six-Country Examination of Online Shoppers’ Switching Behavior when the Item They Want is Unavailable
Corvi, Elisabetta	Monitoring the Experiential Content of a Touristic Service
Costa Pinto, Diego	Responsible consumption during crisis: Consumer impulsiveness and purchase in emerging markets The Benefits of Unrelated Brand Corporate Social Responsibility Traditionscapes in Emerging Markets: A New Form of Integration with Global Consumer Culture
Coutelle-Brillet, Patricia	The Effects of Mobile Technology on the Overall Tourist Experience: The Case of Augmented Reality Used During a Visit to Chambord Castle.
Cowan, Kirsten	What Makes Digital Content Influential? A Comparison of Celebrities and Influencers
Cronin, J. Joseph	Retailing in the Digital Age: Surviving Mobil App Failure
Cross, Ian	Marketing Strategy Implications Of Employee Brand Engagement: Optimism And Commonality
Cruz, Fabrício	Antecedents and Consequents of the Anchoring Effect: Private Label vs. Premium Brand Context
Cubero Dudinskaya, Emilia	Consumers’ Willingness to Pay for Fish Products with Health Claim and Environmental Labels
Cunha, Cristina	“Employer Brand Love”: The Key for Attracting and Retaining Talent
Côrte-Real, Ana	Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance
Côrte-Real, Nuno	Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance
D
Da Silveira, Catherine	Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation
Dabirian, Amir	Accommodation Market Labels and Customers Reviews
Dahan, Gavriel	Market Turbulence as Moderator between Customer Orientation and Firm Performance
Dalla Pozza, Ilaria	Creating Customer Value Through Multichannel Service Delivery: A Study of the French Insurance Market
Dalmoro, Marlon	Traditionscapes in Emerging Markets: A New Form of Integration with Global Consumer Culture
Daniels-Gombert, Gabrielle	Mixed Signals: The Differing Effects Of Corporate Identity Cues On Front-Line and Back-Office Employees’ Organisational Identification And Role Behaviours
Darley, William	Sub Saharan African Culture and Entrepreneurial Activities A Ghanaian Perspective
Davcik, Nebojsa	The Role of Consumers’ Responses in Inter-firm Competitive Dynamics
Davila, Diana	The Role of the Mexican Executive Women: The Impact of Personal Branding and the Influence of the Erotic Capital as a Secondary Brand Association
Davila, Diana	A Framework on the Impact of Protectionist Discourse on Cross-Border Consumption: Is Trump to be Blamed?
De Angelis, Matteo	Sustainable Luxury: The Effect of Luxury Consumption Motivations on Corporate Social Responsibility Strategies
De Barnier, Virginie	“It is Old, so It Must be Good”: Why Does Heritage Signal Quality?
de Beer, Jeremy	Mission Statements as Marketing Messages: A Comparative Content Analysis
de Jong, Natalie	“Sharing Is Caring” About Personal Values Driving Environmentally Friendly Behavior
de Lencastre, Paulo	Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance
De Regt, Anouk	Multi-user Virtual Reality Technology As Means To Engage Global Consumers
de Vries, Eline L.E.	Small but Moral: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns
Dekerviler, Gwarlann	The Luxury Experience: Customer Expectations and Marketing Practices Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem
Dekhili, Sihem	Examining The Impact of Provocation in Green Advertising On Consumers’ Attitudes and Perceptions Country-of-Origin Ecological Image: Dimensions of the Construct and their Impacts on Consumers’ Evaluation of Eco-Products I Am Open To Eat What Is In Front Of Me In the Host Country: A Comprehension Of Expatriates’ Acculturation
Demangeot, Catherine	Unravelling the Challenges and Opportunities of Social Innovation Across Market Boundaries Through Images of Dress
Demangeot, Catherine	Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Evidence
Denis, Etienne	I Misbehaved so I Give: The Moderating Role of Empathic Concern and Commonality
Des Garets, Véronique	The Effects of Mobile Technology on the Overall Tourist Experience: The Case of Augmented Reality Used During a Visit to Chambord Castle.
Deutschmeyer, Isabel	When and How do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and the Form-Value Effect of Marketing Spending
Diekmann, Larissa	When Innovative Ways Of Reducing Food Waste Meet Eating Culture In University Canteens
Dikcius, Vytautas	Movie Piracy in Emerging Economies: I Want to be Innovative, and I know How to Explain My Bad Behavior
Diouf, Jacques François	Assessing Ad Content Impact on Alcohol Products’ Perceptions, Desire to Consume and Health Warnings’ Noticeability: An Experiment Using Verbal and Non-verbal Measurements
Dlamini, Nomahlubi	Investigating Influence of Mobile Banking Services on Enhancing Customer Loyalty
Dobele, Angela	Relevance of Digital Marketing Skills for Marketers
Donato, Carmela	Sustainable Luxury: The Effect of Luxury Consumption Motivations on Corporate Social Responsibility Strategies Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson
Dose, David	Should Service Employee Embrace Their Natural Self?
Droulers, Olivier	Assessing Ad Content Impact on Alcohol Products’ Perceptions, Desire to Consume and Health Warnings’ Noticeability: An Experiment Using Verbal and Non-verbal Measurements The Effectiveness of Fear and Anger Appeals in Prevention Messages
Dugan, Riley	Call Us Crazy: Performance Advantages of Primary Psychopathy and Information Control in Salesperson Ego Networks
Duque, Lola C.	Small but Moral: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns
E
Einwiller, Sabine	Intervening Failure Attribution Perceptions and NWOM with Online Service Recovery Actions
Eiras, Beatriz	Co-Branding between Fast Fashion Brands and Luxury Brands: A Case Study Approach
El Kamel, Leila	Consumer Acceptance Determinants of Internet of Things: A New Perspective
El Moussawel, Omar	Country-of-Origin Ecological Image: Dimensions of the Construct and their Impacts on Consumers’ Evaluation of Eco-Products
Eldegwy, Ahmed	University Social Augmenters' Brand Equity: Do University Social Augmenters Possess Brand Characteristics?
Elhajjar, Samer	Examining The Impact of Provocation in Green Advertising On Consumers’ Attitudes and Perceptions
Elliot, Esi	Trust in International Business Relationships: Chinese Firms in Africa
Elmadag, A. Banu	How do Interpersonal Factors Influence the B2B Relationship Quality? Targeted Dysfunctionality: A Systematic Review and Conceptualization
Elmashhara, Maher Georges	Shopping Therapy? Entertainment and Social Interaction’s Role in Shopping Satisfaction
Elmes, Michael	Putting Knowledge into Action: Implementing Project-Based Learning Across Marketing Courses and Campuses in General
Elsharnouby, Tamer	University Social Augmenters' Brand Equity: Do University Social Augmenters Possess Brand Characteristics?
Emerson, Tisha	The Relationship between Worldview and Moral Recognition in Business: Examining Patterns of Ethical Acceptability.
Enrich, Christopher	Rapid Response Target Marketing (RRTM): Urban Economics, the Social Vulnerability Index (SoVI) and Information Audits Combine for Client Disaster Service Delivery
Enstrom, Rickard	How do Emotions Influence Brand Attachment? The Mediation Role of Brand Authenticity
Eom, Hyo Jin	How Can a Brand Successfully Extend in a Premium Market when Collaborating with a High-End Retailer?
Ergen Keles, Fatma Hilal	Think Twice before Typing: Does Recall Message Strategy Affect Firm Valuation?
Eriksson, David	A Comparison of Organizational Sustainability Initiatives Through Time in Public and Private Sectors. Comparing Sustainability Initiatives in Private and Public Health Care Sectors
Eriksson, Theresa	The Impact of Friendship on Entrepreneurial Decision-Making Understanding Involvement of Luxury Gift Givers Accommodation Market Labels and Customers Reviews
Escadas, Marco	Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms and Intrinsic Religiosity
Evanschitzky, Heiner	Conceptualizing and Measuring a Hybrid Offering Sales Capability in an SME Context
F
Farhangmehr, Minoo	Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms and Intrinsic Religiosity
Felix, Reto	Sex-Appealing Clothing: Attitudes and Preferences of Women in Their Ovulation Cycle
Fernandes, Teresa	Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty
Fernández Núñez, Mercedes María	The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood
Ferreira, Caitlin	The Influence of Product Knowledge on the Relative Importance of Extrinsic Product Attributes of Wine A Meta-approach to Assessing Research Methodologies in Bottom of the Pyramid Markets: An Abstract
Ferreira, Joao	Marketing Strategy Implications Of Employee Brand Engagement: Optimism And Commonality
Ferro, Carlos	The Impact of Opportunism and Conflict on Non-Economic and Economic Satisfaction in Business Relationships
Fieger, Peter	Segmenting Visitors to New Zealand: An Activity-Based Typology
Fielding, Joanna	Importance of Ethics and Sustainability in the Fashion Industry
Filipe Lages, Luis	Stimulating Decision Making Behavior and International Marketing Performance
Finsterwalder, Joerg	Place Attachment in a Post-Earthquake Scenario: Some Preliminary Findings
Fischer, Maximilian	How to Reach Early Adopters? An Analysis of Early Adopters' Internet Usage Behavior
Flint, Daniel	Leveraging a Sustainable Supply Chain Orientation in Marketing Communication
Flostrand, Andrew	The Impact of Friendship on Entrepreneurial Decision-Making
Ford, John	Cross-Cultural Examination of Arts Sector Governmental Policies, Economic Analyses and Development of Comparable Statistics Nostalgia's Restorative Role at Times of Brand Crisis Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World
Furlan, Federica	Blink: Advertising in a Multi-Media Environment
G
Galetzka, Mirjam	Influencing Customer Experience by Activating Relationship Norms
Gallopel-Morvan, Karine	Assessing Ad Content Impact on Alcohol Products’ Perceptions, Desire to Consume and Health Warnings’ Noticeability: An Experiment Using Verbal and Non-verbal Measurements
Ganassali, Stephane	The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood Consumers’ Willingness to Pay for Fish Products with Health Claim and Environmental Labels
García de Frutos, Nieves	Is There Room for Socially Oriented Anti-Consumption? Conceptualization and Questions for the Development of the Field
Garg, Rajiv	Understanding the Customer Marketplace through Machine Learning, Geospatial Information and Social Media Text Mining
Gattermann Perin, Marcelo	Insights into the Relationship between Entrepreneurial Orientation and Performance: Evidence from Brazil
Germelmann, Claas Christian	When Innovative Ways Of Reducing Food Waste Meet Eating Culture In University Canteens
Ghantous, Nabil	A cognitive analysis of the determinants of franchisor intention to internationalize
Gilboa, Shaked	The Role of the Neighborhood in City Branding
Gilstrap, Collin	Mad Men: CEOs with Sales and Marketing Backgrounds
Girard, Anna	Ambient Scent's Effects in Sensory Service Marketing
Giroux, Marilyn	Sustainability Marketing Strategies: How Self-Efficacy and Controllability Can Stimulate Pro-Environmental Behaviors for Individuals Activating Multiple Facets of the Self: How Self-Concept and Brand Personality Can Influence Self-Brand Connections
Glanfield, Keith	Mixed Signals: The Differing Effects Of Corporate Identity Cues On Front-Line and Back-Office Employees’ Organisational Identification And Role Behaviours
Gleim, Mark	Accessing A Brand Community: Examining the Role of Access-Based Consumption on Brand Communities
Golden, Linda	‘G-to-G Marketing’ from Crisis to Resolution: Marketing for When the Government Must Target the Government
Golicic, Susan	Leveraging a Sustainable Supply Chain Orientation in Marketing Communication
Goni, Niria	Incongruity Between Judgment and Action in Business Student Ethics: Multinational Research
Gp, Ranjitha	Tattoo Consumption as a Mechanism to Compensate for the Perceived Loss of Self-Psychological Ownership: A Study of Women in Relationships
Gricenko Wells, Ludmilla	The Shopping Russian: The Emerging Consumer in Moscow Retail
Griffin, Mitch	Bias in the Hiring Process of Professional Sales People: The Effects of Gender, Ethnicity and Religion Acculturation of Indian Immigrants to the United States: Technology as a Coping Mechanism
Griffin, Parker	Bias in the Hiring Process of Professional Sales People: The Effects of Gender, Ethnicity and Religion
Grohmann, Bianca	Activating Multiple Facets of the Self: How Self-Concept and Brand Personality Can Influence Self-Brand Connections
Gruen, Thomas	Interrupting the Customer Journey: A Six-Country Examination of Online Shoppers’ Switching Behavior when the Item They Want is Unavailable
Grunwald, Guido	Participatory Impact Assessments from a Relationship Marketing Perspective: How to balance Latent and Manifest Consulting Functions?
Gudigantala, Naveen	Do Consumers’ Ethical Judgments Matter for Purchase Intentions in Online Gray Markets? The Mediating Role of Trust
Guenther, Miriam	When and How do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and the Form-Value Effect of Marketing Spending
Guenther, Peter	When and How do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and the Form-Value Effect of Marketing Spending
Guerreiro, João	Increasing Awareness and Reputation of MERCK S.A. Portugal through Employee Advocacy
Guidry Moulard, Julie	The Luxury Experience: Customer Expectations and Marketing Practices
Guilloux, Véronique	Social Media Engagement with Luxury Brands: An Exploratory Study
Guinez, Nataly	Incongruity Between Judgment and Action in Business Student Ethics: Multinational Research
Guizani, Haithem	How do Emotions Influence Brand Attachment? The Mediation Role of Brand Authenticity
Guner, Berrin	Putting Knowledge into Action: Implementing Project-Based Learning Across Marketing Courses and Campuses in General
Gurviez, Patricia	The Role of Mindfulness in Consumers’ Experiences of Food Well-Being
H
Ha-Brookshire, Jung	Cross-Cultural Validation of the Moral Spectrum of Corporate Sustainability from Perfect to Imperfect Duty: An Abstract
Haase, Janina	Sensory Imagery In The Context Of Beverage Advertising: How The Senses Affect Product Design And Attitude
Hagen, Birgit	The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood Agile Marketing: A Key Driver of Entrepreneurial Internationalization
Hajjat, Fatima	Technology Innovativeness as a Brand Signaling Cue
Hall, C. Michael	The Role for Academics to Play in Advancing Sustainability Integration in Marketing Education and Research Place Attachment in a Post-Earthquake Scenario: Some Preliminary Findings
Hallem, Yousra	How do Emotions Influence Brand Attachment? The Mediation Role of Brand Authenticity
Han, Bo	Developing Trust Among Chinese Social Media Users: Does Experience Matter?
Hanson, Sara	Do As I Say (Because I’m Similar to You): Gender Similarity, Message Framing, and the Decision to Save for Retirement
Hantt, Ana Flávia	Co-Creation and Media Business: The Value Creation in a Brand Licensing Case
Hardy, Pascale	An Empirical Investigation of the Antecedents of Product Innovation Strategy and New Product Performance in Export Ventures
Harwood, Stephen A.	Should Destination Message Mention Safety?
Hauman-Ramirez, Richard	How Does the Difficulty of Recalling Past Experiences Influence Consumption Desire?
Havlíčková, Blanka	The Impact of Deployment of Armed Soldiers in the City of Jerusalem on Fear of Tourists
Hazen, Benjamin	Consumers’ Attitudes and Intentions to Purchase Bio-Based Products
Heinonen, Kristina	The Impact of Friendship on Entrepreneurial Decision-Making
Hellal-Guendouzi, Raficka	I Am Open To Eat What Is In Front Of Me In the Host Country: A Comprehension Of Expatriates’ Acculturation
Hemonnet, Aurelie	Enhancing Sensory Branding in Luxury through Visual Design
Henke Jr, John W.	OEM Pressure to Innovate and Buyer-Supplier Relationship
Henriquez Daza, Maria Cecilia	Fear of Crime, Consumption and Culture
Hermannsdottir, Audur	French Households and Fish Consumption: What Characterizes Households that Should be Targeted to Increase Fish Consumption?
Herrmann, Jean-Luc	The Effects Of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ
Hiler, Jacob	Consumers Who Collaborate With the Firm, but Against Each Other
Hochstein, Bryan	A Qualitative Investigation of Jealousy in Sales Environments
Hodges, Nancy	Decoding Typicality in Apparel Products
Hoffmann Sampaio, Cláudio	Insights into the Relationship between Entrepreneurial Orientation and Performance: Evidence from Brazil
Holloway, Betsy	Evaluating Customer Special Requests
Holm, Mirjam	A Dual-Process Perspective of Consumer Responses in Virtual Service Environments
Hombourger, Sabrina	Consumer Acceptance Determinants of Internet of Things: A New Perspective
Hoonsopon, Danupol	The Impact of Organization Agility, Organization Flexibility, and Environmental Volatility on Radical and Incremental Innovation Performance
Hooper, Val	Marketing Strategy Implications Of Employee Brand Engagement: Optimism And Commonality
Hopkins, Christopher	Retailing in the Digital Age: Surviving Mobil App Failure
Horng, Shun-Ching	The Relationship of Market-Oriented Culture, Internal-Market Orientation, Service Climate and Customer-Oriented Service Behavior: Cross-cultural Study of F&B Industry in Taiwan, China and the United States
Housel, Julia	The Effect of Institutional Distance on International Market Selection: Comparing Export to Foreign Direct Investment
Howie, Katharine	Examining Sales Promotion Theory in a Cause-Related Marketing Setting
Hsiao, Cheng-Chieh	A Hierarchical Model of Fashion Consumption: Examining the Role of Fashion Sensitivity
Huang, Chin Hsiu	Examining the Effect of Intellectual Capital and Consumer Value Co-Creation Behavior on Frontline Service Employee Innovative Behavior
Huang, Heng-Chiang	Member Lock-in and Knowledge Break-out in SNS Groups: Integrating the "Pull-in," Push-Back," and "Mooring" Effects
Huang, Hsiu Ying	Is Perceived Brand Localness an Asset or a Liability? Foreign Category Extension of Local Brands Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption
Huang, Hui-Ling	Examining the Relationship between Market Orientation and Service Innovation: Fit as Matching Perspective Towards an Understanding of the Antecedents of E-Marketing Orientation: The Role of the Fit
Huang, Shuyi	Face-saving, Materialistic, and Ethical Values as related to Chinese Consumers’ Attitudes of Counterfeit Fashion Goods
Huang, Ting-Yuan	The Pricier the Merrier: How the Law of Demand Informs Value-Based Pricing
Huang, Wen-Hsien	The Effects of Ingredient Anthropomorphism on Purchase Decisions
Hubert, Marco	Consumer Interactions with Automated Technologies
Huddleston, Patricia	Simple vs. Complex Displays: Visual Attention and Purchase Intention
Hunt, Laura	What Makes Digital Content Influential? A Comparison of Celebrities and Influencers
I
Ieva, Marco	Redefining Generational Cohorts Based on Touchpoint Exposure: An Empirical Analysis across Italy and Japan
Im, Subin	Effect of Service Firm’s Sustainability Orientation on New Service Development Competence and Performance
Irz, Xavier	The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood
Isiksal, Didem Gamze	Even though You Wrong Me, I may Still Like You: Consumer Dishonesty in Cases of Feeling Cheated
Ivens, Stefan	Conceptualizing and Measuring a Hybrid Offering Sales Capability in an SME Context
Iyer, Gopalkrishnan	Unraveling the Emergence of Markets in Emerging Markets: Understanding the Role of Popular Media
Iyer, Raj	Acculturation of Indian Immigrants to the United States: Technology as a Coping Mechanism
J
Jack, Eric	Shopping Behavior Influences on Perceived Value and Store Satisfaction
Jaffe, Eugene	The Role of the Neighborhood in City Branding
Jalali, Marjan	Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms and Intrinsic Religiosity
James, Kevin	Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World
Jang, Sungha	How Do Consumers Evaluate Identical Products of Competing Online Retailers? A Text Mining Approach Using Product Reviews
Jin, Byoungho	The Differences between Internationalization of SMEs with Brands and those without Brands Micro-Blog Marketing of Luxury Consumption: The Role of Micro-Blog Contents and Envy in Purchase Intention Fashion Brand and Retailer Collaborations: An Effective Strategy to Favorably Change Consumers’ Brand Evaluations
Jiraporn, Pornsit	Key Supplier Involvement in IT-Enabled Operations: When Does It Pay Off?
Jirsak, Stefanie	Intuitive vs. Analytical Delight: How Customers Process Delightful Consumption Experiences
Johnson, Catherine	Mad Men: CEOs with Sales and Marketing Backgrounds Communicating a Company’s Religious Affiliation through Online Advertising
Johnson, William H.A.	The Role of Lean Innovation Capability in Resource-Limited Innovation: Concept, Measurement, and Consequences
Jung, Sojin	Cross-Cultural Validation of the Moral Spectrum of Corporate Sustainability from Perfect to Imperfect Duty: An Abstract
K
K Abu Farha, Allam	The Influence of Product Innovativeness on Technology Switching
Kang, Ji Hye	How Do Consumers Evaluate Identical Products of Competing Online Retailers? A Text Mining Approach Using Product Reviews
Kankura-Salazar, Ana	Conceptual Model of Destination Branding: An Integrative Approach
Kapferer, Jean-Noel	Luxury Marketing across the Borders: Understanding Luxury Consumer Motivations in Developed Economies and Emerging Markets
Kara, Ali	Export Market Orientation, Marketing Capabilities and Export Performance of Turkish Manufacturing Firms
Karaosmanoglu, Elif	Even though You Wrong Me, I may Still Like You: Consumer Dishonesty in Cases of Feeling Cheated Don't Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment
Karimi, Sahar	Creating My Own Story: Maximizers, A Different Route To Information Evaluation
Katsikea, Evangelia	An Empirical Investigation of the Antecedents of Product Innovation Strategy and New Product Performance in Export Ventures
Katsikeas, Constantine	A Meta-Analysis of Power in Buyer-Seller Relationships
Keel, Astrid	Brand Cuba: Forbidden Fruit, Sour Grapes, or American Nostalgia?
Keles, Emrah	Think Twice before Typing: Does Recall Message Strategy Affect Firm Valuation?
Kemper, Joya A.	The Role for Academics to Play in Advancing Sustainability Integration in Marketing Education and Research
Khudaykulova, Mamlakat	Destination Image Change in Tourist Subgroups: Evidence from an Uzbekistan Introduction
Kieu, Tai Anh	Construing Loyalty Through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship Closeness
Kim, Jihyun	Perceptual Discrepancies between Purchasers and Non-Purchasers of Mass Customized Fashion Products: Lessons Learned From a US Generation Z Consumer Perspective
Kim, Jonghoon	From Thinking Green to Planned Green Purchasing Behaviors: A Cross-National Study of American and Korean Millennials
Kim, Soyoung	How Can a Brand Successfully Extend in a Premium Market when Collaborating with a High-End Retailer?
Kipnis, Eva	Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Evidence
Kirchner, Theresa	Cross-Cultural Examination of Arts Sector Governmental Policies, Economic Analyses and Development of Comparable Statistics
Kirchoff, Jon	The Spillover Effects of Negative Supply Chain Information Related to Environmental Responsibility: A Comparison of Generic vs. Name Brands
Kivenzor, Gregory	Luxury Marketing across the Borders: Understanding Luxury Consumer Motivations in Developed Economies and Emerging Markets
Kleinaltenkamp, Michael	When and How do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and the Form-Value Effect of Marketing Spending
Kleine-Kalmer, Barbara	Antecedents and Consequences of Consumers' Online Brand-Related Activities (COBRAs) on Social Networking Sites
Kodua, Prince	Measuring a Comprehensive Typology of Positioning Strategies
Koensgen, Raoul	Understanding Employees’ Coping Responses To Negative Online Reviews
Koku, P. Sergius	An Application of the Co-Production Concept to the U.S. Legal System: Lessons from Marketing
Konietzny, Jirka	The Effect of Narrative Believability on Persuasiveness and Purchase Intention
Konietzny, Jirka	Corporate Greed: Its effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation Among Customers
Korfiatis, Nikolaos	A Meta-Analysis of Power in Buyer-Seller Relationships
Kortam, Wael	University Social Augmenters' Brand Equity: Do University Social Augmenters Possess Brand Characteristics?
Kozar, Joy	The Luxury Experience: Customer Expectations and Marketing Practices Face-saving, Materialistic, and Ethical Values as related to Chinese Consumers’ Attitudes of Counterfeit Fashion Goods
Kraemer, Tobias	Understanding Employees’ Coping Responses To Negative Online Reviews
Krey, Nina	Putting Knowledge into Action: Implementing Project-Based Learning Across Marketing Courses and Campuses in General
Kuhn, Marc	Consumer Interactions with Automated Technologies The Dynamic Nature of Brand Experiences
Kuhn, Marc	Influences Of User Experience On Consumer Perception – A Study On “Autonomous Driving”
Kumar, Anand	Time versus Money: The Role of Effort in the Formation of Consumer Motive Attributions
Kumar, Minu	A Comparison of the Histories of the Development of Incremental and Radical Innovations: A View from Pharma-Biotech
Kvasova, Olga	Implications of Consumer Animosity for Marketing Strategy: An Abstract
Kyriakou, Marina	Suitability of Green Dwellings as Residential Options in Times of Recession: The Role of Perceived value, Benefits and Barriers
L
Lacoste-Badie, Sophie	Assessing Ad Content Impact on Alcohol Products’ Perceptions, Desire to Consume and Health Warnings’ Noticeability: An Experiment Using Verbal and Non-verbal Measurements Color vs. Black and White: Contrast Effects in Print Advertisements
Lages, Carmen	Social Enterprise Legitimacy in a Hostile Market
Lai, Tammy	Brand Emotions: Establishing the Emotional Lexicon in Failed Consumer Relationships
Lambillotte, Laetitia	Website Personalization Experience: Value Creation or Value Destruction? Website Personalization: Experience, Antecedents and Consequences
Lane, Naoise	I was Told that I was Special, but Instagram Says Otherwise: An Examination of the Impact of Social Media on Quarter-Life Crisis and Subsequent Consumption Behaviors
Langan, Ryan	Time versus Money: The Role of Effort in the Formation of Consumer Motive Attributions
Laranjeira, Erika	“Employer Brand Love”: The Key for Attracting and Retaining Talent
Larson, Lindsay	Managing the Bright and Dark Sides of Humorous Response in Service Recovery
Lassk, Felicia G.	An Exploration of the Combined Impact of Ethical Climate and Work Locus of Control on Job Performance and Turnover Intentions
Law, Emily	Business Attire Fashion Or Appropriateness, What Should Marketers Emphasize?
Lawson, Stephanie	Accessing A Brand Community: Examining the Role of Access-Based Consumption on Brand Communities
Le Bon, Joel	The Customer Compromise and ComproScore: Toward a New Concept and Metric to Assess Customer Satisfaction, Buying Process, and Loyalty
Leclercq, Thomas	When Gamification Backfires in Online Communities
Lee, Linda	Managing Customer-to-Customer Interaction in Group Service Encounters
Lee, Pei-Chun	Investigating Influence of Mobile Banking Services on Enhancing Customer Loyalty
Leeflang, Peter S. H.	Mixed Signals: The Differing Effects Of Corporate Identity Cues On Front-Line and Back-Office Employees’ Organisational Identification And Role Behaviours
Lemoine, Jean-François	Smartphones Uses and Tourism Experience
Leonhardt, James	Precision of Gains and Losses Affect Seller Credibility and Product Perceptions
Leonidou, Leonidas	A Meta-Analysis of Power in Buyer-Seller Relationships
Liang, Haw-Yi	The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees
Lianos, Gerasimos	“Paradoxes” of the Retention Reaction Curve
Lichters, Marcel	Structured Abstract: Attraction and Compromise Effects in Choice-Based Conjoint Analysis: No-Choice Options as a Remedy Ambient Scent's Effects in Sensory Service Marketing
Licsandru, Tana	Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Evidence
Liebetrau, Jennifer	Toward a Valenced Model for Fit in Cause-Related Marketing
Lin, Chen Yu	Is Perceived Brand Localness an Asset or a Liability? Foreign Category Extension of Local Brands
Lin, Cheng-Yu	Member Lock-in and Knowledge Break-out in SNS Groups: Integrating the "Pull-in," Push-Back," and "Mooring" Effects
Lin, Jiun-Sheng Chris	The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees
Lin, Tzu-An	Examining the Effect of Intellectual Capital and Consumer Value Co-Creation Behavior on Frontline Service Employee Innovative Behavior
Lindenbeck, Benedikt	Improving Targeting by Taking Long-Term Relationships into Account
Lis, Bettina	How to Reach Early Adopters? An Analysis of Early Adopters' Internet Usage Behavior
Lisita, Inonge T	New Perspectives on Justifying Customer Citizenship: An Abstract
Liu, Matthew	Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption
Liu, Tian	How Do Consumers Evaluate Identical Products of Competing Online Retailers? A Text Mining Approach Using Product Reviews
Liu, Yifen	I or We: The Persuasive Effects of Typeface Shapes
Liu-Thompkins, Yuping	Are Loyalty Programs Shams? A Study Assessing How Loyalty Programs Can Enhance Loyalty to the Company Rather than to the Program
Lockshin, Larry	A Dual-Process Perspective of Consumer Responses in Virtual Service Environments
Lombard, Gautier	Online Consumer Review: An Attempt To Conceptualize And To Propose A Definition
Long-Tolbert, Sylvia	Brand Emotions: Establishing the Emotional Lexicon in Failed Consumer Relationships
Lopez, Carmen	Should Destination Message Mention Safety? Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World
Lord Ferguson, Sarah	Mission Statements as Marketing Messages: A Comparative Content Analysis
Losada Pérez, Fernando	CSR And Sales Performance: Examining Mediating And Moderating Processes
Loureiro, Sandra Maria Correia	Online Brand Communities: When Consumers are Negatively Engaged How Can Stimuli and Emotions Help Increase Brand Advocacy
Lourenco, Carlos	Brand Equity and Country-of-Origin Effect: An Internationalization Perspective
Lowe, Ben	Consumer Interactions with Automated Technologies Understanding Consumers in the Bottom of the Pyramid and Subsistence Markets
Lucas, Sterenn	The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood Consumers’ Willingness to Pay for Fish Products with Health Claim and Environmental Labels
Lucian, Rafael	Crowdfunding Practices for Social Projects: An Experiment of Co-Creation
Lucinskaite, Amelija	Movie Piracy in Emerging Economies: I Want to be Innovative, and I know How to Explain My Bad Behavior
Lunde, Matthew B.	Driving Sustainable Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory
M
Machado, Joana	The Effect of Brand Gender on Motivations to Engage with Brands and on Consumer-Based Brand Equity on Facebook
Machado, Marcos	Brand Equity and Country-of-Origin Effect: An Internationalization Perspective
Machado, Robson	The Relationship between Trustworthiness, Satisfaction and Loyalty: Study on Insurance Market
Maher, Amro	Nostalgia's Restorative Role at Times of Brand Crisis
Maheshwari, Vishwas	Importance of Ethics and Sustainability in the Fashion Industry
Makienko, Igor	Precision of Gains and Losses Affect Seller Credibility and Product Perceptions
Maman Larraufie, Anne-Flore	Strategic Image Management of CSR for Luxury Brands: The Case of Luxury Hotels Communication Strategies Used to Promote a Made-In and ‘Terroir’ Culture: The Case of France
Mandler, Timo	Global Brand Localness: A Three Country Investigation
Mankavil Kovil Veettil, Nandakumar	Destination Image Change in Tourist Subgroups: Evidence from an Uzbekistan Introduction
Manohar, Sujatha	Do Variety Seekers Rely on Information for Their Food Choice? The Role of Type of Novelty of Food
Marder, Ben	I was Told that I was Special, but Instagram Says Otherwise: An Examination of the Impact of Social Media on Quarter-Life Crisis and Subsequent Consumption Behaviors
Maree, Tania	Shopper’s Experience Of Digital Mall Signage As Atmospheric Stimuli Customer Engagement on Facebook: A Classification of Brand Fans
Marli, Diana	Live Music and Consumers' Attitudes
Marques, Maria Inês	Online Brand Communities: When Consumers are Negatively Engaged
Martin, Ingrid	Overconsumption in a Connected World: Online Gaming and Maladaptive Behavior
Mason, Marlys	Overconsumption in a Connected World: Online Gaming and Maladaptive Behavior
Masselli, John	Mission-Based/Non-Financial Performance Metrics for Nonprofit Organizations:
Matos-Graça Ramos, Paulo	Conceptual Model of Destination Branding: An Integrative Approach
Matthews, Delisia	An Assessment of The Relationships Between Attitudes Toward Patriotism, Environmentalism, and the Purchase of Organic Apparel in U.S. Consumers
Mattison Thompson, Frauke	Intuitive vs. Analytical Delight: How Customers Process Delightful Consumption Experiences
Maubisson, Laurent	The Effects of Mobile Technology on the Overall Tourist Experience: The Case of Augmented Reality Used During a Visit to Chambord Castle.
Maurer Herter, Márcia	Responsible consumption during crisis: Consumer impulsiveness and purchase in emerging markets The Benefits of Unrelated Brand Corporate Social Responsibility
Mazé, Dominique	The Making of the Zou Chuqu Strategy at the Marketing Level
McCarthy, Ian	Managing Customer-to-Customer Interaction in Group Service Encounters
Mcdonald, Bob	Patterns of Competition in Emerging Industries from the Automobile to the Personal Computer Mission-Based/Non-Financial Performance Metrics for Nonprofit Organizations: Advancing Mission-Based Metrics
Melewar, T. C.	Branding Places: Developing a Sensorial Brand Identity Model
Mellado, Cristhian	Incongruity Between Judgment and Action in Business Student Ethics: Multinational Research
Melo, Danielli	Meanings and Values in the Purchase of a Brand New Car: A Study with Brazilian Customers
Mendoza, Tonatiuh	The Role of the Mexican Executive Women: The Impact of Personal Branding and the Influence of the Erotic Capital as a Secondary Brand Association
Meneses, Raquel	How Does High-/Low- Context Communication Influence Advertisement Perception?
Menozzi, Davide	The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood Consumers’ Willingness to Pay for Fish Products with Health Claim and Environmental Labels
Merchant, Altaf	“It is Old, so It Must be Good”: Why Does Heritage Signal Quality? Nostalgia's Restorative Role at Times of Brand Crisis
Mesquita, José Marcos	Meanings and Values in the Purchase of a Brand New Car: A Study with Brazilian Customers The Relationship between Trustworthiness, Satisfaction and Loyalty: Study on Insurance Market
Meucci Nique, Walter	Traditionscapes in Emerging Markets: A New Form of Integration with Global Consumer Culture
Miao, Fred	Key Supplier Involvement in IT-Enabled Operations: When Does It Pay Off?
Minami, Chieko	Redefining Generational Cohorts Based on Touchpoint Exposure: An Empirical Analysis across Italy and Japan
Mintu-Wimsatt, Alma	Developing Trust Among Chinese Social Media Users: Does Experience Matter? Export Market Orientation, Marketing Capabilities and Export Performance of Turkish Manufacturing Firms
Montezani, Edmila	Comgás Brasil Customer Service Transformation: A Customer Relationship Study
Montoya, Luz-Alexandra	Mobile Marketing Usage Patterns: A Customer Analytics Perspective
Mora, Cristina	The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood Consumers’ Willingness to Pay for Fish Products with Health Claim and Environmental Labels
Moraes, Caroline	A Practice-Based Exploration of Individual Philanthropy in Contemporary Arts and Crafts
Morgado Ferreira, Bruno	Live Music and Consumers' Attitudes
Morgan, Todd	How Much Change is Too Much? The Impact of Perceived Technological Change onto Sales Force Technology Acceptance Customer Participation in New Product Development: The Crucial Role of a Firm's Absorptive Capacity
Moriuchi, Emi	Beyond Country-of-Origin: An Empirical Study on the Factors that Affect American Consumers' Attitude and Purchasing Intentions
Morrish, Sussie	Mission Statements as Marketing Messages: A Comparative Content Analysis
Moulins, Jean-Louis	Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model
Mrad, Mona	Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing
Mugel, Ophélie	The Role of Mindfulness in Consumers’ Experiences of Food Well-Being
Muk, Alexander	From Thinking Green to Planned Green Purchasing Behaviors: A Cross-National Study of American and Korean Millennials
Mukherji, Prokriti	Blink: Advertising in a Multi-Media Environment Patients' Adoption of e-Consultation: The Role of Perceived Usefulness, Perceived Ease of Use, trust, and Risk Aversion
Mulcahy, Rory	Understanding How Consumers Co-Create Value in an Online Support Service An Exploratory Study of Micro-Celebrity Endorsements on Instagram
Mulki, Jay Mulki	An Exploration of the Combined Impact of Ethical Climate and Work Locus of Control on Job Performance and Turnover Intentions
Mumel, Damijan	Shopping Therapy? Entertainment and Social Interaction’s Role in Shopping Satisfaction
Munten, Pauline	Curbing Obsolescence of Household Appliances: The Impact of Reparability Information on Consumers’ Willingness to Buy
Murphy, Melissa	Integrated Social Marketing Communication (ISMC): Critical Messaging Considerations for Disaster Relief and Recovery Worldwide
Myers, Chris	Panel Discussion: Tackling Corporate Business Needs through BI/Analytics Growth
N
Naderi, Iman	Communal Narcissists ‘Go Green’ to Validate and Enhance Their Social Status
Nagel, Duane M.	Retailing in the Digital Age: Surviving Mobil App Failure
Nairn, Agnes	Blink: Advertising in a Multi-Media Environment
Nakata, Cheryl	Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Evidence
Nam, Myungwoo	The Moderate Harmony Is More Pro-Social than the Obvious
Nance, Peter	Integrated Social Marketing Communication (ISMC): Critical Messaging Considerations for Disaster Relief and Recovery Worldwide
Nardini, Gia	When Indulgence Gets the Best of You: The Unexpected Consequences of Prepayment
Neubert, Doreen	Future Time Perspective-Related Differences in Consumer Choices of Hedonic vs. Utilitarian Products
Nguyen, Thong	The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood Consumers’ Willingness to Pay for Fish Products with Health Claim and Environmental Labels
Nichols, Bridget	The Spillover Effects of Negative Supply Chain Information Related to Environmental Responsibility: A Comparison of Generic vs. Name Brands
Nicolao, Leonardo	The Benefits of Unrelated Brand Corporate Social Responsibility
Nikolaeva, Ralitza	Cheap vs. Substantive CSR Talk among Global Retailers Social Enterprise Legitimacy in a Hostile Market The Institutional Pressures in the Post-Adoption Use of Social Media
Njoroge, Lydia	Measuring a Comprehensive Typology of Positioning Strategies
Noble, Stephanie	Blinded by the Brand: Why and When Salesperson Brand Attachment Decreases Customer Purchase Intentions?
Nobre, Helena	“The Others”: The Cultural and Consumer Profile of Expatriates - How the New Paradigm in Marketing (Relationship Marketing) and the New Wave of Consumers (Global Citizens) Revolutionize Marketing Practice
Northington, William	Consumers Who Collaborate With the Firm, but Against Each Other
Nowlin, Edward	How Workplace Isolation Impacts Salesperson Performance: The Mediating Role of Knowledge, Informal Communication, and Commitment
Nukpezah, Julius A.	Market Orientation and Poverty Reduction A Study of Rural Small Businesses in Ghana
O
Obal, Michael	How Much Change is Too Much? The Impact of Perceived Technological Change onto Sales Force Technology Acceptance Customer Participation in New Product Development: The Crucial Role of a Firm's Absorptive Capacity
Obilo, Obinna	A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers' Attitudes #BUYNOTHINGDAY on Twitter: An Investigation into Consumer Motivations for Resisting Black Friday
Odoom, Raphael	Service Brand Orientation and Firm Performance: Moderating Effects of Relationship Marketing Orientation and Customer Orientation
Okan, Mehmet	Targeted Dysfunctionality: A Systematic Review and Conceptualization
Okazaki, Shintaro	An Empirical Investigation of the Antecedents of Product Innovation Strategy and New Product Performance in Export Ventures
Olbrich, Rainer	Improving Targeting by Taking Long-Term Relationships into Account
Ornelas, Sidney	Consumer Ability to Determine Actual Quality and the Role of Level of Education: Evidence from Mexican Consumers of Ground Roasted Coffee
Ortega Egea, Jose Manuel	Is There Room for Socially Oriented Anti-Consumption? Conceptualization and Questions for the Development of the Field
Orth, Ulrich	A Dual-Process Perspective of Consumer Responses in Virtual Service Environments
Ortinau, David	Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World
Osadchaya, Elena	I was Told that I was Special, but Instagram Says Otherwise: An Examination of the Impact of Social Media on Quarter-Life Crisis and Subsequent Consumption Behaviors
Osburg, Victoria-Sophie	Employees' Company Reputation-Related Social Media Competence and Benefits of Online Social Capital
Ovaci, Ceyda	Rethinking Innovation Ecosystem through Living Lab Approach
P
Padin, Carmen	The Impact of Opportunism and Conflict on Non-Economic and Economic Satisfaction in Business Relationships
Pantoja, Felipe	A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers' Attitudes
Parameswaran, Ravi	OEM Pressure to Innovate and Buyer-Supplier Relationship
Park, Heejung	Faith in God versus Faith in Wealth? Belief in a Higher Spiritual Power as a Determiner of the Quality of Financial Life How Important is the "Time Horizon"? An Investigation of Financial Well-Being
Park, Jimi	The Drivers of Competitive Reaction Volatility
Parkinson, Joy	Understanding How Consumers Co-Create Value in an Online Support Service An Exploratory Study of Micro-Celebrity Endorsements on Instagram
Paschen, Jeanette	#BUYNOTHINGDAY on Twitter: An Investigation into Consumer Motivations for Resisting Black Friday
Paschen, Jeannette	Understanding Involvement of Luxury Gift Givers
Paschen, Ulrich	Understanding Involvement of Luxury Gift Givers
Payan, Janice	The Impact of Opportunism and Conflict on Non-Economic and Economic Satisfaction in Business Relationships
Peasley, Mike	Understanding Collaborative Consumption: A Three-Country Study
Pecheux, Claude	I Misbehaved so I Give: The Moderating Role of Empathic Concern and Commonality
Pecora Das Neves, Carmen	Comgás Brasil Customer Service Transformation: A Customer Relationship Study
Pecot, Fabien	“It is Old, so It Must be Good”: Why Does Heritage Signal Quality?
Pehlivan, Ekin	Multi-Cultural Marketing Strategies: Considerations for the U.S. Hispanic Market for Digital and Mobile Campaigns
Pelet, Jean-Eric	When Social Networks Express Concerns about Information Privacy: Users’ Perception, Attitudes and Trust
Pelton, Lou	How Gender Identity Affects Consumer Behavior: Overview and Future Research
Peneklioglu, Ozan	How do Interpersonal Factors Influence the B2B Relationship Quality?
Pentina, Iryna	Social Media Engagement with Luxury Brands: An Exploratory Study
Perren, Rebeca	Birds of A Feather Maybe Shouldn’t Flock Together: Homophilic Team and Network Effects on Doctoral Student Outcomes
Perry, Patsy	Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Fashion Retailing
Peterson, Robert A.	‘G-to-G Marketing’ from Crisis to Resolution: Marketing for When the Government Must Target the Government
Petrescu, Maria	Misconceptions Of Branding Behavior In The Retail Sector: A Delphi Study
Petruzzellis, Luca	Educational Value: Do University Choices Affect Company Performance?
Petzer, Daniël J	New Perspectives on Justifying Customer Citizenship: An Abstract
Pezzi, Alberto	Educational Value: Do University Choices Affect Company Performance?
Pham, Ngoc	Incongruity Between Judgment and Action in Business Student Ethics: Multinational Research Sex-Appealing Clothing: Attitudes and Preferences of Women in Their Ovulation Cycle
Phillips, Pete	Integrated Social Marketing Communication (ISMC): Critical Messaging Considerations for Disaster Relief and Recovery Worldwide
Pich, Christopher	Investigating Political Brands in Non-Party Political Environments: Post-Electoral Reform in Guernsey Investigating Corporate Brand Values In Higher Education
Pick, Doreen	Communicating Social Price Reasons Does not Always Benefit a Firm: The Role of Individualism on Socially-Related Price Increase Justification
Piehler, Rico	How Cities Can Attract Highly Skilled Workers as Residents: The Impact of City Brand Benefits on Highly Skilled, Potential Residents’ City Brand Attitudes Antecedents and Consequences of Consumers' Online Brand-Related Activities (COBRAs) on Social Networking Sites
Pisharodi, R. Mohan	OEM Pressure to Innovate and Buyer-Supplier Relationship
Pitt, Christine	The Impact of Friendship on Entrepreneurial Decision-Making Accommodation Market Labels and Customers Reviews Marketing Strategy Implications Of Employee Brand Engagement: Optimism And Commonality #BUYNOTHINGDAY on Twitter: An Investigation into Consumer Motivations for Resisting Black Friday
Plangger, Kirk	Accommodation Market Labels and Customers Reviews
Plotkina, Daria	Customer Experience Posting: An Online Review and EWOM Intent
Pol, Harald	Influencing Customer Experience by Activating Relationship Norms
Poncin, Ingrid	Website Personalization Experience: Value Creation or Value Destruction?
Poncin, Ingrid	When Gamification Backfires in Online Communities
Pons, Frank	Sustainability Marketing Strategies: How Self-Efficacy and Controllability Can Stimulate Pro-Environmental Behaviors for Individuals
Poorrezaei, Mojtaba	Investigating Corporate Brand Values In Higher Education
Powers, Thomas	Value Expressive Advertising and Innovation Acceptance in Healthcare Shopping Behavior Influences on Perceived Value and Store Satisfaction
Prayag, Girish	Segmenting Visitors to New Zealand: An Activity-Based Typology Place Attachment in a Post-Earthquake Scenario: Some Preliminary Findings
Priem, Richard	The Role of Consumers’ Responses in Inter-firm Competitive Dynamics
Pritchard, Mark	The Relationship between Worldview and Moral Recognition in Business: Examining Patterns of Ethical Acceptability.
Pruyn, Ad	Influencing Customer Experience by Activating Relationship Norms
Pullig, Chris	Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Evidence
Pullins, Ellen	Social Media Engagement with Luxury Brands: An Exploratory Study
Puriwat, Wilert	The Impact of Organization Agility, Organization Flexibility, and Environmental Volatility on Radical and Incremental Innovation Performance
Q
Qiu, Tianjiao	Customer Trustworthiness On Supplier Long-Term Orientation In Supplier-Customer Relationships
Quinn, Lee	Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Fashion Retailing
R
Rahman, Arafat	Effect of Service Firm’s Sustainability Orientation on New Service Development Competence and Performance
Ramachandran, Indu	Ethical Sales Leadership and Salesperson Performance: The Intervening Influence of Worthiness of Being Followed
Rana, Arunima	The Cognitive Structure of Online Brand Choice: An Exploratory Study
Rangarajan, Deva	A Qualitative Investigation of Jealousy in Sales Environments
Rani, Leela	The Cognitive Structure of Online Brand Choice: An Exploratory Study
Real, Elizabeth	“Employer Brand Love”: The Key for Attracting and Retaining Talent
Reavey, Brooke	Can Anyone Write a Survey? Coping with the Digital Disruption of the Marketing Research Industry in the Classroom
Regalado, Otto	The Making of the Zou Chuqu Strategy at the Marketing Level
Rehman, Dr.Varisha	Do Variety Seekers Rely on Information for Their Food Choice? The Role of Type of Novelty of Food
Reit, Vanessa	“Sharing Is Caring” About Personal Values Driving Environmentally Friendly Behavior
Reith, Riccardo	How to Reach Early Adopters? An Analysis of Early Adopters' Internet Usage Behavior
Reyes-Mercado, Pável	A Framework on the Impact of Protectionist Discourse on Cross-Border Consumption: Is Trump to be Blamed?
Ringle, Christian M.	Convergent Validity Assessment of Formatively-Measured Constructs in PLS-SEM
Rivière, Arnaud	The Effects of Mobile Technology on the Overall Tourist Experience: The Case of Augmented Reality Used During a Visit to Chambord Castle.
Robayo-Pinzon, Oscar	Mobile Marketing Usage Patterns: A Customer Analytics Perspective
Robertson, Jeandri	The Influence of Product Knowledge on the Relative Importance of Extrinsic Product Attributes of Wine A Meta-approach to Assessing Research Methodologies in Bottom of the Pyramid Markets: An Abstract
Robertson, Jennifer	Abetting or Thwarting: The Mediating Role Of Subjective Enablers and Constraints in the Pro-Environmental Attitude-Behavior Relationship
Robson, Julie	Creating Customer Value Through Multichannel Service Delivery: A Study of the French Insurance Market
Rodrigues, Paula	Consumer Perception in the Probability of Buying Luxury Brands
Rodrigues, Pedro	“Employer Brand Love”: The Key for Attracting and Retaining Talent
Rodriguez, Alejandra	Overconsumption in a Connected World: Online Gaming and Maladaptive Behavior
Rodriguez, Carlos M.	Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem
Rodriguez, Rocio	A Comparison of Organizational Sustainability Initiatives Through Time in Public and Private Sectors. Comparing Sustainability Initiatives in Private and Public Health Care Sectors
Roederer, Claire	Understanding the Flat Sharing Experience: Spatial Ambivalence of the Collaborative Consumption
Rojas-Berrio, Sandra	Mobile Marketing Usage Patterns: A Customer Analytics Perspective
Rosenbloom, Al	Can Anyone Write a Survey? Coping with the Digital Disruption of the Marketing Research Industry in the Classroom
Rosenbloom, Bert	Distribution Channel Structure, Development and Change: Theoretical Inferences from the Early Marketing Scholars
Ross, Spencer	Technology Innovativeness as a Brand Signaling Cue
Rothenberg, Lori	An Assessment of The Relationships Between Attitudes Toward Patriotism, Environmentalism, and the Purchase of Organic Apparel in U.S. Consumers Business Attire Fashion Or Appropriateness, What Should Marketers Emphasize?
Roux, Therese	Shopper’s Experience Of Digital Mall Signage As Atmospheric Stimuli
Runté, Mary	Toward a Valenced Model for Fit in Cause-Related Marketing
Russo, Ivan	Consumers’ Attitudes and Intentions to Purchase Bio-Based Products
Ruvalcaba, Cecilia	Birds of A Feather Maybe Shouldn’t Flock Together: Homophilic Team and Network Effects on Doctoral Student Outcomes
S
Sadik-Rozsnyai, Orsolya	Consumer Interactions with Automated Technologies
Sahadev, Sunil	Destination Image Change in Tourist Subgroups: Evidence from an Uzbekistan Introduction
Sahagun, Miguel	Incongruity Between Judgment and Action in Business Student Ethics: Multinational Research The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico
Salerno, Francis	Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions
Salunke, Sandeep	A Model of Post-Installation Seller-Buyer Interactions in Technology-Based Industrial Markets
Salvadore, Mathieu	Smartphones Uses and Tourism Experience
Santiago, Jose L.	The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood Consumers’ Willingness to Pay for Fish Products with Health Claim and Environmental Labels
Sarantidis, Paraskevi	Exploring the Customer Satisfaction-Store Loyalty Relationship During an Economic Crisis
Sarmento, Maria	Trade Fairs, Trade Shows and Exhibitions: A Literature Review Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs
Sarstedt, Marko	Convergent Validity Assessment of Formatively-Measured Constructs in PLS-SEM Structured Abstract: Attraction and Compromise Effects in Choice-Based Conjoint Analysis: No-Choice Options as a Remedy Ambient Scent's Effects in Sensory Service Marketing
Satornino, Cinthia	Call Us Crazy: Performance Advantages of Primary Psychopathy and Information Control in Salesperson Ego Networks Birds of A Feather Maybe Shouldn’t Flock Together: Homophilic Team and Network Effects on Doctoral Student Outcomes
Sayarh, Nada	What Am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City
Scarpi, Daniele	Consumers’ Attitudes and Intentions to Purchase Bio-Based Products
Schaarschmidt, Mario	Should Service Employee Embrace Their Natural Self? Understanding Employees’ Coping Responses To Negative Online Reviews Conceptualizing and Measuring a Hybrid Offering Sales Capability in an SME Context
Schade, Michael	How Cities Can Attract Highly Skilled Workers as Residents: The Impact of City Brand Benefits on Highly Skilled, Potential Residents’ City Brand Attitudes Antecedents and Consequences of Consumers' Online Brand-Related Activities (COBRAs) on Social Networking Sites
Schliwa, Victor	Future Time Perspective-Related Differences in Consumer Choices of Hedonic vs. Utilitarian Products
Schmidt, Holger J.	Managing the Underdog Effect: A framework in the Context of Brand Management
Schultz, Don	Fusing Complex Big Data Sets to Understand Consumers' Online Relationships that Create In-Store Bonding: An Exploratory Study
Schuster, Lisa	Understanding How Consumers Co-Create Value in an Online Support Service
Schwill, Jürgen	Participatory Impact Assessments from a Relationship Marketing Perspective: How to balance Latent and Manifest Consulting Functions?
Schüller, Sophie	Architectural Branding Strategies in Retail
Seemann, Ann-Kathrin	Co-Production and Social Service Providers' Performance: Parental Satisfaction with Childcare Markets
Selinka, Sarah	“Sharing Is Caring” About Personal Values Driving Environmentally Friendly Behavior Influences Of User Experience On Consumer Perception – A Study On “Autonomous Driving”
Senecal, Sylvain	Does Social Media Communication Style Influence Online Consumer Experience and Behavior?
Sezgin, Selime Demet	Factors Affecting Attitude and Purchase Intention Towards Gray Market Goods
Shanahan, Kevin J	Brand Cuba: Forbidden Fruit, Sour Grapes, or American Nostalgia?
Shin, Changyeop	The Moderate Harmony Is More Pro-Social than the Obvious
Shin, Hyunju	Managing the Bright and Dark Sides of Humorous Response in Service Recovery Customer Responses to the Point Management Strategy in the Occurrence of Customer Demotion
Shoham, Aviv	Market Turbulence as Moderator between Customer Orientation and Firm Performance Stimulating Decision Making Behavior and International Marketing Performance
Shukla, Paurav	Luxury Marketing across the Borders: Understanding Luxury Consumer Motivations in Developed Economies and Emerging Markets
Siamagka, Nikoletta-Theofania	Intuitive vs. Analytical Delight: How Customers Process Delightful Consumption Experiences
Sidlauskiene, Justina	Big Data Analytics Usage in Marketing: Antecedents and Consequences
Signori, Paola	Leveraging a Sustainable Supply Chain Orientation in Marketing Communication
Simon, Francois	Understanding the Flat Sharing Experience: Spatial Ambivalence of the Collaborative Consumption
Simões, Cláudia	An Approach on Place Attachment, Involvement and Behavioral Intentions in Iberian Marketing Contexts: The Case of the Galicia-North Portugal Euroregion Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation Trade Fairs, Trade Shows and Exhibitions: A Literature Review A Cross Cultural Exploration of Resource Misuse and Value (Co) Destruction Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs Insights into the Relationship between Entrepreneurial Orientation and Performance: Evidence from Brazil
Singhapakdi, Anusorn	Nostalgia's Restorative Role at Times of Brand Crisis
Siqueira, Jose Ribamar	Misconceptions Of Branding Behavior In The Retail Sector: A Delphi Study
Slater, Stephanie	Unravelling the Challenges and Opportunities of Social Innovation Across Market Boundaries Through Images of Dress Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World
Sloev, Igor	“Paradoxes” of the Retention Reaction Curve
Smith, Anne	A Cross Cultural Exploration of Resource Misuse and Value (Co) Destruction
Soares, Ana Maria	Shopping Therapy? Entertainment and Social Interaction’s Role in Shopping Satisfaction
Sogari, Giovanni	Consumers’ Willingness to Pay for Fish Products with Health Claim and Environmental Labels
Sohier, Romain	Toward Adolescents’ Digital Identity Profiles : A Comparison between Qualitative and Quantitative Analysis
Soler, Louis-Georges	The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood
Song, Reo	Free-to-Paid Transition of Online Content Providers: An Empirical Analysis of U.S. Newspapers’ Paywall Rollout
Sonne, Heidi	Increasing Awareness and Reputation of MERCK S.A. Portugal through Employee Advocacy
Sosa Varela, Juan Carlos	Does Satisfaction Mediate the Relationship between Quality Constructs in Ongoing Supplier Relationships?
Sousa, Bruno	An Approach on Place Attachment, Involvement and Behavioral Intentions in Iberian Marketing Contexts: The Case of the Galicia-North Portugal Euroregion
Spence, Charles	Store Atmospherics: A Multisensory Perspective
Spielmann, Nathalie	A Dual-Process Perspective of Consumer Responses in Virtual Service Environments
Spillan, John	Export Market Orientation, Marketing Capabilities and Export Performance of Turkish Manufacturing Firms
Spry, Louise	Investigating Corporate Brand Values In Higher Education
Steenkamp, Pieter	Managing the Underdog Effect: A framework in the Context of Brand Management
Stefansson, Gudmundur	Motives and Barriers for Seafood Consumption: Consumer Perception in Five European Countries
Stefánsson, Gudmundur	The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood
Stolze, Hannah	The Spillover Effects of Negative Supply Chain Information Related to Environmental Responsibility: A Comparison of Generic vs. Name Brands
Stovall, Tony	Multi-Cultural Marketing Strategies: Considerations for the U.S. Hispanic Market for Digital and Mobile Campaigns
Suckow, Bjorn	Consumers’ Willingness to Pay for Fish Products with Health Claim and Environmental Labels
Sullivan Mort, Gillian	Non-profit/Scial Enterprise Collaboration for International Impact
Sveinsdottir, Kolbrun	Motives and Barriers for Seafood Consumption: Consumer Perception in Five European Countries
Svensson, Goran	Does Satisfaction Mediate the Relationship between Quality Constructs in Ongoing Supplier Relationships? The Impact of Opportunism and Conflict on Non-Economic and Economic Satisfaction in Business Relationships A Comparison of Organizational Sustainability Initiatives Through Time in Public and Private Sectors. Comparing Sustainability Initiatives in Private and Public Health Care Sectors
Swaen, Valérie	Curbing Obsolescence of Household Appliances: The Impact of Reparability Information on Consumers’ Willingness to Buy
Swilley, Esther	Investigating the Tech-Savvy Consumer
T
Taieb, Basma	When Social Networks Express Concerns about Information Privacy: Users’ Perception, Attitudes and Trust
Taiminen, Heini	Understanding How Consumers Co-Create Value in an Online Support Service
Tanyeri, Mustafa	Antecedents of Export Performance: The Role of Institutional and Resource-Based Factors
Taskov, Dimitar	Consumers’ Willingness to Pay for Fish Products with Health Claim and Environmental Labels
Taylor, David	Social Media Usage, FOMO And Conspicuous Consumption: An Exploratory Study First Impressions: The Impact Of Graphic Syllabi On Student Attitudes
Terres, Mellina	The Benefits of Unrelated Brand Corporate Social Responsibility
Texier, Lionel	Creating Customer Value Through Multichannel Service Delivery: A Study of the French Insurance Market
Theodosiou, Marios	An Empirical Investigation of the Antecedents of Product Innovation Strategy and New Product Performance in Export Ventures
Thurasamy, Ramayah	Convergent Validity Assessment of Formatively-Measured Constructs in PLS-SEM
Ting, Hiram	Convergent Validity Assessment of Formatively-Measured Constructs in PLS-SEM
Ting, Siu Yuen	The Conflicting Cue of Implicit Self-Theory on Creative Control and Effort in Evaluation of Artworks
Tokar, Sergey	Implications of Consumer Animosity for Marketing Strategy: An Abstract
Tombs, Alastair	Place Attachment in a Post-Earthquake Scenario: Some Preliminary Findings
Torres-Baumgarten, Gladys	New Dimensions of Post-Purchase Behavior in the Service Environment: Consumer Attitude Toward Uber After Consumer Ratings
Treen, Emily	Mission Statements as Marketing Messages: A Comparative Content Analysis
Trendel, Olivier	Simplified Nutritional Labels Reduce the Calories of Purchases in a Cafeteria
Tsai, Hsien-Tung	Is Perceived Brand Localness an Asset or a Liability? Foreign Category Extension of Local Brands
Tseng, Ting-Hsiang	Is Perceived Brand Localness an Asset or a Liability? Foreign Category Extension of Local Brands Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption
Tseng, Ting-Hsiang	Investigating Influence of Mobile Banking Services on Enhancing Customer Loyalty
Tsogas, Markos	Suitability of Green Dwellings as Residential Options in Times of Recession: The Role of Perceived value, Benefits and Barriers
Tuzovic, Sven	Investigating the Dual Role of Price on Consumers' Purchase Intentions of Hedonic vs. Utilitarian Products
Tweneboah-Koduah, Ernest	Service Brand Orientation and Firm Performance: Moderating Effects of Relationship Marketing Orientation and Customer Orientation
U
Ucok-Hughes, Mine	Multi-Cultural Marketing Strategies: Considerations for the U.S. Hispanic Market for Digital and Mobile Campaigns
Ulengin, Burc	Think Twice before Typing: Does Recall Message Strategy Affect Firm Valuation?
Ullrich, Sebastian	Toward a Valenced Model for Fit in Cause-Related Marketing
Ulrich, Victor	Communication Strategies Used to Promote a Made-In and ‘Terroir’ Culture: The Case of France
Unnithan, Anandakuttan B	Tattoo Consumption as a Mechanism to Compensate for the Perceived Loss of Self-Psychological Ownership: A Study of Women in Relationships
Untilov, Olga	The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood
Urbonavicius, Sigitas	Movie Piracy in Emerging Economies: I Want to be Innovative, and I know How to Explain My Bad Behavior
V
Vacas de Carvalho, Leonor	The Effect of Brand Gender on Motivations to Engage with Brands and on Consumer-Based Brand Equity on Facebook
Valeriia, Kaptceva	Implicit Self-Theories for The Effects of Envy Types on Unique Product Choice
Valette-Florence, Pierre	“It is Old, so It Must be Good”: Why Does Heritage Signal Quality?
Valette-Florence, Pierre	The Effects Of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ
Valette-Florence, Pierre	Luxury Marketing across the Borders: Understanding Luxury Consumer Motivations in Developed Economies and Emerging Markets
Van Auken, Stuart	New Insights Into Japanese Seniors through Ideal Age Segmentation
van Heerden, Gené	Customer Engagement on Facebook: A Classification of Brand Fans
van Tonder, Estelle	New Perspectives on Justifying Customer Citizenship: An Abstract
Vanhamme, Joëlle	Curbing Obsolescence of Household Appliances: The Impact of Reparability Information on Consumers’ Willingness to Buy
Vaniala, Iiro	The Role of Consumers’ Responses in Inter-firm Competitive Dynamics
Vasquez, Arturo	Incongruity Between Judgment and Action in Business Student Ethics: Multinational Research The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico Sex-Appealing Clothing: Attitudes and Preferences of Women in Their Ovulation Cycle
Veer, Ekant	Relevance of Digital Marketing Skills for Marketers
Vella, Joseph M	Corporate Greed: Its effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation Among Customers
Veloso, Pedro	Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance
Veloutsou, Cleopatra	Conceptualizing and Operationalizing Respect in Consumer-Brand Relationships
Vera, Jorge	Consumer Ability to Determine Actual Quality and the Role of Level of Education: Evidence from Mexican Consumers of Ground Roasted Coffee
Vereb, Vanda	“The Others”: The Cultural and Consumer Profile of Expatriates - How the New Paradigm in Marketing (Relationship Marketing) and the New Wave of Consumers (Global Citizens) Revolutionize Marketing Practice
Vidigal, Frederico	The Relationship between Trustworthiness, Satisfaction and Loyalty: Study on Insurance Market
Visentin, Marco	Cheap vs. Substantive CSR Talk among Global Retailers
Viswanathan, Nanda	Value Network Segmentation - A Three Factor Model
Vogt, Bodo	Structured Abstract: Attraction and Compromise Effects in Choice-Based Conjoint Analysis: No-Choice Options as a Remedy
Volk, Victoria	Abetting or Thwarting: The Mediating Role Of Subjective Enablers and Constraints in the Pro-Environmental Attitude-Behavior Relationship
W
Wackershauser, Verena	Structured Abstract: Attraction and Compromise Effects in Choice-Based Conjoint Analysis: No-Choice Options as a Remedy
Walch, Alisa	Rapid Response Target Marketing (RRTM): Urban Economics, the Social Vulnerability Index (SoVI) and Information Audits Combine for Client Disaster Service Delivery
Walker, Doug	How Workplace Isolation Impacts Salesperson Performance: The Mediating Role of Knowledge, Informal Communication, and Commitment
Wallstrom, Asa	#BUYNOTHINGDAY on Twitter: An Investigation into Consumer Motivations for Resisting Black Friday
Walsh, Gianfranco	Should Service Employee Embrace Their Natural Self? Conceptualizing and Measuring a Hybrid Offering Sales Capability in an SME Context
Wang, Fatima	Should Destination Message Mention Safety?
Wang, Fei-Ling	Trust in International Business Relationships: Chinese Firms in Africa
Wang, Guangping	Key Supplier Involvement in IT-Enabled Operations: When Does It Pay Off?
Wang, Ming	An Assessment of The Relationships Between Attitudes Toward Patriotism, Environmentalism, and the Purchase of Organic Apparel in U.S. Consumers
Wang, Sijun	Evaluating Customer Special Requests
Wang, Zhi	Do As I Say (Because I’m Similar to You): Gender Similarity, Message Framing, and the Decision to Save for Retirement
Warnaby, Gary	Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Fashion Retailing
Watchravesringkan, Kittichai	Decoding Typicality in Apparel Products
Wei, Xiaoyong	Cross-Cultural Validation of the Moral Spectrum of Corporate Sustainability from Perfect to Imperfect Duty: An Abstract
Weidner, Kelly	Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences
Weitzl, Wolfgang	Intervening Failure Attribution Perceptions and NWOM with Online Service Recovery Actions
Weng, Ling-Hua	The Relationship of Market-Oriented Culture, Internal-Market Orientation, Service Climate and Customer-Oriented Service Behavior: Cross-cultural Study of F&B Industry in Taiwan, China and the United States
Werle, Caroline	Simplified Nutritional Labels Reduce the Calories of Purchases in a Cafeteria
West, Douglas	Blink: Advertising in a Multi-Media Environment Intuitive vs. Analytical Delight: How Customers Process Delightful Consumption Experiences
Wiedmann, Klaus-Peter	Sensory Imagery In The Context Of Beverage Advertising: How The Senses Affect Product Design And Attitude Luxury Marketing across the Borders: Understanding Luxury Consumer Motivations in Developed Economies and Emerging Markets Challenges of Exploring the Perception and Impact of Sensory Communication
Wilson, Francis	A Cross Cultural Exploration of Resource Misuse and Value (Co) Destruction
Wilson, Matthew	Understanding Involvement of Luxury Gift Givers #BUYNOTHINGDAY on Twitter: An Investigation into Consumer Motivations for Resisting Black Friday
Wohlschlegel, Bruno	Increasing Awareness and Reputation of MERCK S.A. Portugal through Employee Advocacy
Woodbury Zeno, Kathryn	New Dimensions of Post-Purchase Behavior in the Service Environment: Consumer Attitude Toward Uber After Consumer Ratings
Woodroof, Parker	Examining Sales Promotion Theory in a Cause-Related Marketing Setting
Y
Yamim, Amanda	Simplified Nutritional Labels Reduce the Calories of Purchases in a Cafeteria
Yang, Chun-Ming	The Effects of Ingredient Anthropomorphism on Purchase Decisions
Yang, Huichen	How Do Consumers Evaluate Identical Products of Competing Online Retailers? A Text Mining Approach Using Product Reviews
Yani-De-Soriano, Mirella	Why Do I follow Fashion Bloggers? Insights from Jordanian Consumers
Ye, Lilly	How Gender Identity Affects Consumer Behavior: Overview and Future Research
Yeoh, Poh-Lin	A Critical Assessment of Skills and Knowledge for Entry-Level Marketing Jobs: A Delphi Study
Yoganathan, Vignesh	Employees' Company Reputation-Related Social Media Competence and Benefits of Online Social Capital
Yoo, Shjin	The Drivers of Competitive Reaction Volatility
Youn, Nara	The Conflicting Cue of Implicit Self-Theory on Creative Control and Effort in Evaluation of Artworks The Moderate Harmony Is More Pro-Social than the Obvious Implicit Self-Theories for The Effects of Envy Types on Unique Product Choice
Youness, Chebli	The Effects Of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ
Yu, Ui-Jeen	Exploring Effects of Self-Evaluative and Motivational Schemas in Appearance on Advertising Effectiveness in Fashion Ads
Yuan, Hong	Do As I Say (Because I’m Similar to You): Gender Similarity, Message Framing, and the Decision to Save for Retirement
Z
Zablah, Alex	Blinded by the Brand: Why and When Salesperson Brand Attachment Decreases Customer Purchase Intentions?
Zarzosa, Jennifer	Birds of A Feather Maybe Shouldn’t Flock Together: Homophilic Team and Network Effects on Doctoral Student Outcomes
Zehra, Saman	Faith in God versus Faith in Wealth? Belief in a Higher Spiritual Power as a Determiner of the Quality of Financial Life
Zhang, Long	Developing Trust Among Chinese Social Media Users: Does Experience Matter?
Zhang, Yuxin	Understanding the Customer Marketplace through Machine Learning, Geospatial Information and Social Media Text Mining
Zhou, Wenkai	The Pricier the Merrier: How the Law of Demand Informs Value-Based Pricing
Zhu, Zhen Jane	Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences Trust in International Business Relationships: Chinese Firms in Africa The Role of Lean Innovation Capability in Resource-Limited Innovation: Concept, Measurement, and Consequences
Zielke, Stephan	Communicating Social Price Reasons Does not Always Benefit a Firm: The Role of Individualism on Socially-Related Price Increase Justification
Ziliani, Cristina	Redefining Generational Cohorts Based on Touchpoint Exposure: An Empirical Analysis across Italy and Japan
Zucchella, Antonella	Agile Marketing: A Key Driver of Entrepreneurial Internationalization
Ö
Österle, Benjamin	The Dynamic Nature of Brand Experiences
ç
çiçek, Mesut	Factors Affecting Attitude and Purchase Intention Towards Gray Market Goods
İ
İpek, İlayda	Antecedents of Export Performance: The Role of Institutional and Resource-Based Factors

Disclaimer | Powered by EasyChair Smart Program