PROGRAM
Days: Thursday, July 24th Friday, July 25th Saturday, July 26th
Thursday, July 24th
View this program: with abstractssession overviewtalk overview
10:00-16:00 2025 GAMMA NCA & PLS-SEM Workshop: Combined Usage of the Necessary Condition Analysis (NCA) and Partial Least Squares Structural Equation Modeling (PLS-SEM)
Instructor: Prof. Dr. Christian M. Ringle, Hamburg University of Technology (TUHH)
13:00-17:00 2025 GAMMA Advanced Research Survey Workshop
Instructor: Prof. Timo Mandler, TBS Education
13:30-17:00 Session S1: 2025 GAMMA DOCTORAL COLLOQUIUM
Chairs:
Charles Taylor (Villanova University, United States)
John Cadogan (University of Leicester School of Business, UK)
John Cadogan (University of Leicester School of Business, UK)
Location: V304, 3rd Floor, Jockey Club Innovation Tower (Block V), The Hong Kong Polytechnic University
| 13:30 | The Effects of Thinking Styles on Mobile Augmented Reality Experience in Retail (abstract) |
| 13:50 | Utilitarian or Hedonic? A Comparative Study of B2B and B2C Brand Communities (abstract) |
| 14:10 | HOW INDUSTRY 5.0 SHAPES MYOPIC MARKETING MANAGEMENT: THE ROLE OF CEO DECISIONS (abstract) PRESENTER: Sichen Meng |
| 14:30 | The impact of influencer-generated content on persuading followers to purchase: Focus on vicarious expression and parasocial relationship (abstract) |
| 14:50 | High yield luxury tourism experiences for sustainable rural tourism destinations (abstract) PRESENTER: Jeffery Xie |
| 15:10 | Value Co-creation between Gen AI-creator and Human (abstract) PRESENTER: Kunlun Xue |
| 15:40 | THE IMPACT OF TRADE-OFF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE (abstract) PRESENTER: Xiang Wang |
Friday, July 25th
View this program: with abstractssession overviewtalk overview
08:00-09:15 Session 01.01: Global Luxury Branding I
Chairs:
Ayşegül Özsomer (Koç University, Turkey)
Ian Phau (curtin university, Australia)
Eunju Ko (Yonsei University, South Korea)
Ian Phau (curtin university, Australia)
Eunju Ko (Yonsei University, South Korea)
| 08:00 | When Twists Become Premium: The Role of Luxury Involvement in Price Perception (abstract) PRESENTER: Sohyeon Park |
| 08:15 | THE IMPACT OF COUNTRY OF ORIGIN AND SUSTAINABILITY ON YOUNG CONSUMERS' PERCEPTIONS OF LUXURY GOODS (abstract) |
| 08:30 | Image Fluency in Luxury Brands on Social Media (abstract) PRESENTER: Joanne Yu |
| 08:45 | “MADE IN CHINA” LUXURY: WHY CHINESE GENERATIONS MATTER? (abstract) PRESENTER: Andy Hou |
| 09:00 | BALANCING LUXURY AND SUSTAINABILITY: THE ROLE OF AI INFLUENCER MESSAGING AND TRADE-OFF DISCOMFORT IN SHAPING ATTITUDE TOWARD BRAND (abstract) PRESENTER: Qi Jiang |
08:00-09:15 Session 01.02: Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Challenges I
Chairs:
Kyung Hoon Kim (Changwon National University, South Korea)
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
Rachel W. Y. Yee (The Hong Kong Polytechnic University, Hong Kong)
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
Rachel W. Y. Yee (The Hong Kong Polytechnic University, Hong Kong)
| 08:00 | From interaction to impact: investigating the role of generative AI in facilitating consumer well-being (abstract) |
| 08:15 | Generative AI in Advertising: The Effect of AI Disclosure and Cultural Distance on Destination Visit Intention (abstract) PRESENTER: Jingya Huang |
| 08:30 | Enjoyment or Anxiety? The Role of Proximity and Passionate Intensity in Shaping User Perceptions of AI Lovers (abstract) PRESENTER: Calvin Wan |
| 08:45 | Reducing Consumer Regret in Virtual Reality Shopping: The Impact of Enjoyment and AI vs. Human Recommendations (abstract) PRESENTER: Sumin Kim |
08:00-09:15 Session 01.03: New Insights in Digital and AI Advertising I
Chairs:
| 08:00 | UNDERSTANDING CONSUMERS’ PURCHASE INTENTIONS FOR AI-DRIVEN PRODUCTS ADVERTISED ON INSTAGRAM: A CROSS-GENERATION ANALYSIS (abstract) |
| 08:15 | How Moral Judgment Incongruence Affects Employee Job Crafting: The Moderating Roles of AI-Generated Ads’ Verisimilitude and Creativity (abstract) PRESENTER: Bing Han |
| 08:30 | GENERATIVE AI IN FASHION ADVERTISING: EXAMINING CONSUMER ATTITUDES AND BEHAVIOURAL RESPONSES (abstract) PRESENTER: Charlene Gallery |
| 08:45 | SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY CONCERNS (abstract) PRESENTER: Yung Kyun Choi |
08:00-09:15 Session 01.04: The Future of Fashion and Luxury Advertising I
Chairs:
| 08:00 | Beyond ‘Loud’: How Mindfulness Shapes Intrinsic Motivations for ‘Quiet’ Luxury Brand Prominence (abstract) PRESENTER: Amy Errmann |
| 08:15 | COUNTRY PERCEPTIONS, ENVIRONMENTAL CONSCIOUSNESS, AND SECOND-HAND LUXURY CONSUMPTION – EVIDENCE FROM CHINA (abstract) PRESENTER: Julia Pueschel |
| 08:30 | VALUE-BASED SEGMENTATION OF YOUNG LUXURY CONSUMERS IN FASHION NFTS: PERSONAL AND LUXURY VALUE PERCEPTIONS (abstract) PRESENTER: Hanna Lee |
| 08:45 | THE INNOVATIVE ROLE OF AI FOR LUXURY BRAND STORYTELLING (abstract) PRESENTER: Serena Rovai |
| 09:00 | THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION (abstract) PRESENTER: Zeling Zhong |
08:00-09:15 Session 01.05: International Consumer Perspectives in Digital Technologies I
Chairs:
Nikoletta-Theofania Siamagka (Aristotle University of Thessaloniki, Greece)
Nina Michaelidou (Loughborough University, UK)
Nina Michaelidou (Loughborough University, UK)
| 08:00 | VALIDATING THE DIGITAL TRANSFORMATION VALUE CREATION FRAMEWORK IN AUSTRALIAN AND TAIWANESE HOSPITALITY (abstract) |
| 08:15 | BLURRING THE BOUNDARIES: GENAI’s ROLE IN SHAPING CONSUMER IDENTITY (abstract) PRESENTER: Ankita Misra |
| 08:30 | DIGITAL HUMAN AVATAR’ HUMANNESS IN THE METAVERSE EXHIBITION: THE ROLE OF IMMERSION AND PERCEIVED HERITAGE (abstract) |
08:00-09:15 Session 01.06: 2025 ISCTE-GAMMA JOINT SYMPOSIUM I
Chair:
Sandra Loureiro (Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE), Portugal)
| 08:00 | ATTACHED TO AR EXPERIENCES: THE ROLE OF SELF-CONSTRUAL AND EMOTIONAL INTELLIGENCE (abstract) PRESENTER: Sandra Maria Correia Loureiro |
| 08:15 | UNDERSTANDING ATTITUDES TOWARD ARTIFICIAL INTELLIGENCE: THE ROLE OF SELF-EFFICACY AND SOCIAL PRESENCE (abstract) PRESENTER: Ricardo Godinho Bilro |
| 08:30 | HIGH FASHION MEETS HIGH TECH: NFTs ADDING SPARKLE TO LUXURY SHOPPING (abstract) PRESENTER: Aihoor Aleem |
| 08:45 | EXPLORING ONLINE VEGAN COMMUNITIES: A MIXED METHOD APPROACH (abstract) PRESENTER: Ana Hungara |
08:00-09:15 Session 01.07: 2025 EMAC-GAMMA JOINT SYMPOSIUM
Chairs:
Renana Peres (The Hebrew University School of Business, Israel)
Ivan Ho (Macquarie University, Australia)
Ivan Ho (Macquarie University, Australia)
| 08:00 | UNPACKING ONLINE GROCERY CARTS: A MISSION-BASED APPROACH TO SHOPPING TRIP SEGMENTATION (abstract) PRESENTER: Maximilian Kaiser |
| 08:15 | A Value Co-Creation Framework for Understanding Consumer Intention to Adopt AI in Mobile Banking (abstract) PRESENTER: Wan Qi Lee |
| 08:30 | The role of review bodies in AI contestation in fostering customer trust (abstract) |
| 08:45 | Diversity and Prosocial Behavior: The Roles of Deprivation and Empathy (abstract) PRESENTER: Seongsoo Jang |
| 09:00 | AN EXAMINATION OF AI-BASED PURCHASE FORECHASTING (abstract) PRESENTER: Michiko Miyamoto |
08:00-09:15 Session 01.08: Transformational Digital Tourism Marketing I
Chairs:
Michael S. Lin (The Hong Kong Polytechnic University, Hong Kong)
Yong-Ki Lee (Sejong University, South Korea)
Dimitrios Buhalis (Bournemouth University, UK)
Yong-Ki Lee (Sejong University, South Korea)
Dimitrios Buhalis (Bournemouth University, UK)
| 08:00 | TEXT-IMAGE CONGRUENCE OF AIRBNB HOSTS AND CUSTOMER BOOKING BEHAVIOR (abstract) PRESENTER: Lingxue Zhan |
| 08:15 | UNVEILING TRAVEL INFLUENCER EFFECTS THROUGH SOCIAL COMPARISON: EXAMINING WISHFUL TRAVELING AND COMPULSIVE TRAVEL VIDEO BROWSING (abstract) PRESENTER: Duong Thuy Trang Nguyen |
| 08:30 | Effects of Virtual Human on Tourism Marketing in Digital Tourism Context (abstract) PRESENTER: Huimin Xu |
| 08:45 | Introducing non-paying tourists to review on the tourism e-commerce platform? The effect of the non-paying tourists' identity on tourist engagement (abstract) PRESENTER: Lu Zhao |
| 09:00 | Entertainment vs. Information: Investigating Guest Engagement, Emotional Responses, and Interaction Patterns with Hotel Robots (abstract) PRESENTER: Adil Masud Aman |
08:00-09:15 Session 01.09: 2025 SFT of THE HONG KONG POLYTECHNIC UNIVERSITY and GAMMA JOINT SYMPOSIUM I
Chair:
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
| 08:00 | INVESTIGATION ON GAMIFICATION ELEMENTS FOR OLDER ADULTS IN THE HONG KONG TOURISM MARKET (abstract) |
| 08:15 | VR's Experience Economy: Behavioral Differences and Usage Intent of Chinese and Korean Consumers - Forbidden City & Gyeongbokgung Palace Examples (abstract) PRESENTER: Yuanhan Fang |
| 08:30 | Exploring Influential Factors on Consumers’ Acceptance of Health Monitoring Technology in Apparel: Insights from the UTAUT Model (abstract) |
08:00-09:15 Session 01.10: Digital Marketing Research and Customer Experience I
Chairs:
| 08:00 | The Welfare Effects of Behavior-based Price Discrimination in E-commerce (abstract) |
| 08:15 | IMPACT OF INTERNET CELEBRITY CHARACTERISTICS ON FANS’ CONTINUOUS FOLLOWING BEHAVIOUR (abstract) PRESENTER: Kit Hong Wong |
| 08:30 | FROM REVIEWS TO REVENUE: EXAMINING THE IMPACT OF SOURCE MATERIAL AND ONLINE REVIEWS ON BOX OFFICE REVENUE (abstract) PRESENTER: Kosetsu Matsukasa |
| 08:45 | Live Streamer Characteristics and Audience Behavior: A Meta-Analytical Review (abstract) PRESENTER: Pei Yu Chien |
| 09:00 | THE IMPACT OF DIGITAL EXPERIENCE, CLIENT CENTRICITY, AND ONLINE PRIVACY ON CUSTOMER SATISFACTION: THE MEDIATING ROLE OF OMNICHANNEL CUSTOMER EXPERIENCE (abstract) PRESENTER: Vera Butkouskaya |
09:25-10:40 Session 02.01: Global Luxury Branding II
Chairs:
Ayşegül Özsomer (Koç University, Turkey)
Ian Phau (curtin university, Australia)
Eunju Ko (Yonsei University, South Korea)
Ian Phau (curtin university, Australia)
Eunju Ko (Yonsei University, South Korea)
| 09:25 | FROM ATELIER TO ASSETS: THE FINANCIAL EPIC OF LUXURY EMPIRES (2014-2023) (abstract) PRESENTER: Suzane Strehlau |
| 09:40 | Effects of country-of-origin fit on Western brand status: A discussion of cross-border acquisition by Asian investors (abstract) |
| 09:55 | Priced by Perception: The Dynamics of Luxury NFT Valuation (abstract) PRESENTER: Ashley Chenn |
| 10:10 | Effects of Consumption Congruence on Consumer Preference on AI Driven Service of Luxury Brands (abstract) PRESENTER: Xinran Wang |
| 10:25 | From Canvas to Couture: The Influence of Artification on Luxury Branding (abstract) PRESENTER: Marta Massi |
| 10:40 | THE TRANSITION OF THE FASHION MARKET AFTER EXIT OF LUXURY BRANDS: THE EVIDENCE FROM THE NATURAL EXPERIMENT (abstract) PRESENTER: Vera Rebiazina |
09:25-10:40 Session 02.02: Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Challenges II
Chairs:
Kyung Hoon Kim (Changwon National University, South Korea)
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
Rachel W. Y. Yee (The Hong Kong Polytechnic University, Hong Kong)
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
Rachel W. Y. Yee (The Hong Kong Polytechnic University, Hong Kong)
| 09:25 | The Power of Visual Display: How Product Unit Presentation Shapes Promotional Effectiveness in Online Environments (abstract) PRESENTER: Sohyeon Park |
| 09:40 | Can AI Chatbots Be Human or Super-Human as Customers Desire? The Magic of Embodied Virtual Writing Speed (abstract) PRESENTER: Helen Si Wang |
| 09:55 | TECHNOLOGY-ENHANCED VIRTUAL LUXURY: EXPLORING CONSUMER RESPONSES OF AI-DESIGNED LUXURY PRODUCTS (abstract) PRESENTER: Xiaofei Bai |
| 10:10 | REVISITING THE SUPERIORITY OF HUMAN INFLUENCERS OVER VIRTUAL INFLUENCERS: THE ROLE OF PRODUCT FRAMING AND INFLUENCER (abstract) PRESENTER: Billy Sung |
09:25-10:40 Session 02.03: New Insights in Digital and AI Advertising II
Chairs:
| 09:25 | Impact of Perceived Algorithmic Explainability, Control, and Literacy on User Evaluations in Short-Form Video Platforms (abstract) PRESENTER: Jang Ho Moon |
| 09:40 | Effects of the Content of Chatbot Conversations on the Advertising Personalization Paradox (abstract) PRESENTER: Masahiko Shibuse |
| 09:55 | AI-personalized advertising: Acceptance and experience co-creation (abstract) |
| 10:10 | Investigating the role of improvised real-time marketing on customer loyalty: the moderating role of AI disclosure (abstract) PRESENTER: Tianjiao Wang |
| 10:25 | The Impact of Artificial Intelligence (AI) and Customer Relationship Management (CRM) on Integrated Marketing Communications (IMC) (abstract) |
09:25-10:40 Session 02.04: The Future of Fashion and Luxury Advertising II
Chairs:
| 09:25 | The impact of sustainable communication on consumers’attitude change towards brand (abstract) |
| 09:40 | How Virtual Human-Generated Content Works for Luxury Product Promotion (abstract) PRESENTER: Huimin Xu |
| 09:55 | LUXURY BECOMES TOO ACCESSIBLE: THE ANTECEDENTS AND EFFECTS OF LUXURY DEMOCRATICATION (abstract) PRESENTER: Jungwon Kim |
| 10:10 | THE IDENTITY PRISM GETS DIGITAL! EMERGING STRATEGIES TO NURTURE LUXURY CONSUMERS’ EXTENDED-SELF AND BRAND RELATIONSHIP (abstract) PRESENTER: Riccardo Rialti |
| 10:25 | Exploring the Impact of User-Generated Content on Luxury Branding (abstract) PRESENTER: Chaeyeon Park |
09:25-10:40 Session 02.05: International Consumer Perspectives in Digital Technologies II
Chairs:
Nikoletta-Theofania Siamagka (Aristotle University of Thessaloniki, Greece)
Nina Michaelidou (Loughborough University, UK)
Nina Michaelidou (Loughborough University, UK)
| 09:25 | FASHION SUSTAINABILITY ADVOCACY AND MINDFUL CONSUMPTION IN THE DIGITAL AGE: AN ANALYSIS OF INSTAGRAM INFLUENCERS IN THE UK AND EUROPE (abstract) PRESENTER: Marie Haikel-El-Sabeh |
| 09:40 | More Real Isn’t Always Better: How Consumers Respond to Customized vs. Self-Replica Avatars in Virtual Fitting (abstract) PRESENTER: Chorong Youn |
| 09:55 | SCROLLING MINDS: INVESTIGATING THE MENTAL HEALTH EFFECTS OF SOCIAL MEDIA ON YOUNG ADULTS (abstract) PRESENTER: Ada Leung |
09:25-10:40 Session 02.06: 2025 ISCTE-GAMMA JOINT SYMPOSIUM I
Chair:
Sandra Loureiro (Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE), Portugal)
| 09:25 | THE EFFECT OF BRANDING ON USERS PERCEPTIONS OF AI- POWERED CHATBOTS (abstract) PRESENTER: Daniela Langaro |
| 09:40 | AI-Driven Content Strategies: Enhancing Consumer Engagement and Loyalty (abstract) PRESENTER: Ricardo Godinho Bilro |
| 09:55 | The Influence of AI-Powered Personalization on Brand Loyalty in the Fashion Industry (abstract) PRESENTER: Ricardo Godinho Bilro |
| 10:10 | FROM ALGORITHMS TO AISLES: AI'S IMPACT ON LUXURY SHOPPING TOURISM (abstract) PRESENTER: Helena Rodrigues |
09:25-10:40 Session 02.07: 2025 ANZMAC-GAMMA JOINT SYMPOSIUM I
Chairs:
| 09:25 | STAY FOR THE PUNCHLINE: EXAMINING AD SKIPPING BEHAVIOUR IN HUMOROUS VIDEO ADS (abstract) PRESENTER: Joanna Lin |
| 09:40 | Enhancing Marketing through the Integration of Agile and AI (abstract) PRESENTER: Dorottya Sári |
| 09:55 | Exploring the impact of certain and uncertain discounts on consumer perception and behavior (abstract) PRESENTER: Jeffery Xie |
09:25-10:40 Session 02.08: Transformational Digital Tourism Marketing II
Chairs:
Michael S. Lin (The Hong Kong Polytechnic University, Hong Kong)
Yong-Ki Lee (Sejong University, South Korea)
Dimitrios Buhalis (Bournemouth University, UK)
Yong-Ki Lee (Sejong University, South Korea)
Dimitrios Buhalis (Bournemouth University, UK)
| 09:25 | In Web3 We Trust: Redefining Customer Loyalty and Driving Growth in Tourism Platforms (abstract) PRESENTER: Yifan Fan |
| 09:40 | TRANSFORMING HOSPITALITY: THE IMPACT OF SERVICE ROBOT INTEGRATION ON CUSTOMER EXPERIENCE AND ORGANIZATIONAL BRAND REPUTATION (abstract) PRESENTER: Maria Elena Aramendia-Muneta |
| 09:55 | DEFINING SMARTNESS IN HOSPITALITY: KEY DIMENSIONS OF THE SMART HOTEL (abstract) |
| 10:10 | Bridging Media and Tourism: The Economic Significance of Audiovisual Productions in Tourist Destination Development (abstract) PRESENTER: Yiting Chen |
| 10:25 | DESIGN ETHNOGRAPHY FOR AUTHENTIC AND INFORMATIVE VR-ENABLED EXPERIENTIAL TOURISM (abstract) PRESENTER: Haoran Zhang |
09:25-10:40 Session 02.09: 2025 SFT of THE HONG KONG POLYTECHNIC UNIVERSITY and GAMMA JOINT SYMPOSIUM II
Chair:
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
| 09:25 | Scale development and validation of consumer engagement with technology (abstract) PRESENTER: Eric Shiu |
| 09:40 | FACTORS INFLUENCING CUSTOMER ENGAGEMENT IN THE ERA OF AI MARKETING (abstract) PRESENTER: Marie C. Lee |
| 09:55 | EXPLORE HOW AI-GENERATED CULTURAL DESIGN ELEMENTS IMPACT CONSUMER BEHAVIOR IN DIFFERENT BRAND TYPES (abstract) |
| 10:10 | Creating Evaluation System of AI Generated Design in Fashion——Based on Brand Image Building Demand (abstract) PRESENTER: Hanhui Guo |
09:25-10:40 Session 02.10: The Changing Landscape of Influencer Advertising
Chairs:
| 09:25 | FROM HYPE TO BACKLASH: A THEORETICAL FRAMEWORK FOR DE-INFLUENCING IN SOCIAL MEDIA MARKETING (abstract) |
| 09:40 | Virtual greenfluencers: The roles of anthropomorphism and narratives in encouraging pro-environmental behavioral intention (abstract) PRESENTER: Jiemin Looi |
| 09:55 | THE PERSUASIVE POWER OF FINANCIAL INFLUENCER: UNPACKING MOTIVATION ATTRIBUTION, PARASOCIAL RELATIONSHIPS, AND SELF-EFFICACY IN FINANCIAL DECISION-MAKING (abstract) PRESENTER: Yi Xuan Ong |
12:50-13:50 Session 03.01: Global Luxury Branding III
Chairs:
Ayşegül Özsomer (Koç University, Turkey)
Ian Phau (curtin university, Australia)
Eunju Ko (Yonsei University, South Korea)
Ian Phau (curtin university, Australia)
Eunju Ko (Yonsei University, South Korea)
| 12:50 | IMPACT OF CORPORATE ENVIRONMENTALISM ON BRAND EQUITY IN LUXURY BRANDING (abstract) PRESENTER: Anwar Sadat Shimul |
| 13:05 | How Consumer Feel to the Distinctive Categories of the Luxury Brand’s Co-branding and Their Spillover Effects (abstract) PRESENTER: Jie Sun |
| 13:20 | Artification and Sustainability in Global Luxury Branding: The Case of Buccellati (abstract) PRESENTER: Amalia Nangeroni |
| 13:35 | THE DOUBLE-EDGED IMPACT OF LUXURY FASHION BRAND PERSONALITY: CONSUMER REACTIONS TO GREEN INITIATIVES AND GREENWASHING (abstract) PRESENTER: Jungwon Kim |
| 13:50 | DECODING GLOBAL LUXURY: CROSS-CULTURAL EVALUATIONS OF MICHELIN RESTAURANTS AND CELEBRITY CHEF BRANDING (abstract) PRESENTER: Hsing-Lun Liu |
12:50-13:50 Session 03.02: Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Challenges III
Chairs:
Kyung Hoon Kim (Changwon National University, South Korea)
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
Bingcan Li (School of media and communication, Shenzhen University, China)
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
Bingcan Li (School of media and communication, Shenzhen University, China)
| 12:50 | How does regulatory focus influence consumers’ sharing of AI generated photos? (abstract) PRESENTER: Xie Yi |
| 13:05 | THE IMPACT OF FOMO ON CONSUMER WELL-BEING ON SOCIAL NETWORKING SITES: A STUDY OF IDOL FAN CONSUMPTION ACTIVITIES (abstract) PRESENTER: Tianyu Wang |
| 13:20 | “I DON’T WANT TO MISS OUT!” EXPLORING THE INTERACTIONS OF FEAR-OF-MISSING-OUT AND PARASOCIAL RELATIONSHIP WITH IDOLS ON TICKET SCALPING AND TICKET SCAM SUSCEPTIBILITY (abstract) |
| 13:35 | The Impact of AI Assistant Media Types on Users’ Emotional Disclosure Willingness: Dual Mediation Effects and the Moderating Role of Response Style (abstract) PRESENTER: Bingcan Li |
12:50-13:50 Session 03.03: New Insights in Digital and AI Advertising III
Chairs:
| 12:50 | DECODING AI IN ADVERTISING RESEARCH: BIBLIOMETRIC AND TOPIC MODELING ANALYSIS (abstract) PRESENTER: Heaseung Jeong |
| 13:05 | ANTHROPOMORPHISM AND REALISM OF VIRTUAL INFLUENCERS: CONSUMERS’ INTENTION TO PURCHASE LUXURY BRANDED PRODUCTS (abstract) PRESENTER: Athena Chong |
| 13:20 | USING AI AGENTS TO STIMULATE SUSTAINABLE CHOICES (abstract) PRESENTER: Freya De Keyzer |
| 13:35 | The Impact of Digital Assistant Device Characteristics on Recommendation Acceptance and Pruchase Intentions: From the Perspective of Psychological Distance and Mental Imagery Vividness (abstract) PRESENTER: Bingcan Li |
12:50-13:50 Session 03.04: The Future of Fashion and Luxury Advertising III
Chairs:
| 12:50 | YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF) (abstract) PRESENTER: Hanna Lee |
| 13:05 | HERITAGE IN VIRTUAL WORLD: COMPARING THE EFFECT OF METAVERSE AND PHYSICAL LUXURY FASHION ADVERTISING ON MESSAGE AUTHENTICITY AND PURCHASE INTENTION (abstract) PRESENTER: Jae-Young Oh |
| 13:20 | Revolutionizing Fashion Advertising: The Role of Mixed Reality in Luxury Brand Experiences (abstract) PRESENTER: Yihua Yu |
| 13:35 | THE IMPACT OF RACIAL REPRESENTATION ON SOCIAL MEDIA: AUDIENCES REACTIONS TO DIVERSITY (abstract) PRESENTER: Daniela Langaro |
12:50-13:50 Session 03.05: International Consumer Perspectives in Digital Technologies III
Chairs:
Nikoletta-Theofania Siamagka (Aristotle University of Thessaloniki, Greece)
Nina Michaelidou (Loughborough University, UK)
Nina Michaelidou (Loughborough University, UK)
| 12:50 | THE RELATION BETWEEN LIVESTREAMERS, FLOW, AND TRUST: A CROSS-NATIONAL STUDY TO UNDERSTAND IMPULSE BUYING (abstract) PRESENTER: Susana Santos |
| 13:05 | THE ROLE OF THINKING STYLES IN AR-ENABLED MOBILE APP EXPERIENCE (abstract) PRESENTER: Katalin Hartl |
| 13:20 | A CROSS-CULTURAL STUDY ON AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE (abstract) PRESENTER: Marta Giovannetti |
| 13:35 | The Role of the Attributes of Fashion Trend AI Analysis Tools in Shaping Consumer Intentions (abstract) PRESENTER: Xiaohong Xu |
12:50-13:50 Session 03.06: Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights I
Chairs:
Kevin Kam Fung So (University of South Carolina, United States)
Robert Li (Temple University, United States)
Hyunsu Kim (California State University, United States)
Xingyu Huang (University of London, UK)
Robert Li (Temple University, United States)
Hyunsu Kim (California State University, United States)
Xingyu Huang (University of London, UK)
| 12:50 | Religious tourism through a behavioral lens: a systematic literature review (abstract) |
| 13:05 | The Historical Evolution of Overtourism in Barcelona and Cross-Regional Comparative Analysis: A Process Tracing Perspective (abstract) PRESENTER: Yewei Shang |
| 13:20 | Does generative artificial intelligence provide fair recommendations? – An ethnicity perspective (abstract) PRESENTER: Weizheng Zhang |
| 13:35 | WHAT ACTUALLY COUNTS? RENOVATION PRIORITIZING IN BUSINESS HOTEL (abstract) PRESENTER: Yi Gao |
12:50-13:50 Session 03.07: 2025 ANZMAC-GAMMA JOINT SYMPOSIUM II
Chairs:
| 12:50 | CONSUMER BEHAVIOUR ON MICRO-CREDENTIALS ENROLMENT: EMPIRICAL APPLICATION OF EXTENDED COM-B MODEL (abstract) PRESENTER: Mina Cho |
| 13:05 | Greenwashing in Advertising: Consumer Perceptions, Moral Outrage, and the Path to Brand Avoidance (abstract) |
| 13:20 | How Parasocial Interactions Drive online Purchase Intentions: A Meta-Analysis (abstract) PRESENTER: Zeeshan Nadroo |
12:50-13:50 Session 03.08: Transformational Digital Tourism Marketing III
Chairs:
Michael S. Lin (The Hong Kong Polytechnic University, Hong Kong)
Yong-Ki Lee (Sejong University, South Korea)
Dimitrios Buhalis (Bournemouth University, UK)
Yong-Ki Lee (Sejong University, South Korea)
Dimitrios Buhalis (Bournemouth University, UK)
| 12:50 | Digital Fashion Weeks and Destination Visit Intention (abstract) PRESENTER: Minjung Cho |
| 13:05 | VIRTUAL GATEWAYS TO THE SPACE: UNVEILING SPACE TOURISM PERCEPTIONS THROUGH VIRTUAL REALITY’S ROLE (abstract) PRESENTER: Sinhee Han |
| 13:20 | LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY (abstract) PRESENTER: Siwarit Pongsakornrungsilp |
| 13:35 | USER-GENERATED REVIEWS IN PET-FRIENDLY HOTELS: A MACHINE LEARNING APPROACH TO TRAVELERS' PREFERENCES (abstract) PRESENTER: Jia Heng Li |
12:50-13:50 Session 03.09: 2025 SFT of THE HONG KONG POLYTECHNIC UNIVERSITY and GAMMA JOINT SYMPOSIUM III
Chair:
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
| 12:50 | WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA (abstract) PRESENTER: Ashley Chenn |
| 13:05 | AN LLM-BASED AI AGENT SIMULATION SYSTEM: FOUR-PARTY GAME DYNAMICS IN LIVE E-COMMERCE (abstract) PRESENTER: Chenhao Wang |
| 13:20 | A PHENOMENOLOGICAL STUDY ON THE PSYCHOLOGICAL MECHANISMS AND EMOTIONAL RESPONSES OF CONSUMERS TO ONLINE REVIEWS OF HOTEL ATTRACTIVENESS – A COMPARATIVE ANALYSIS OF DIFFERENT GENDERS AND GEOGRAPHICAL AREAS (abstract) PRESENTER: Lai Yung Ada Lee |
| 13:35 | Shopping with an artifical companion: AI shopping agent(AISA) service quality and companionship (abstract) PRESENTER: Songmee Kim |
12:50-13:50 Session 03.10: Digital Marketing Research and Customer Experience II
Chairs:
| 12:50 | ‘Stand By You’: AI-Driven Healthcare Marketing For Enhanced Patient Engagement (abstract) |
| 13:05 | IMMERSIVE RETAIL: EXPLORING THE IMPACT OF VIRTUAL REALITY ON THE SHOPPING EXPERIENCE (abstract) PRESENTER: Shan-Ying Shih |
| 13:20 | MEASURING AND OPTIMIZING ADVERTISING EFFECTIVENESS CONSIDERING CONSUMER ATTRIBUTES FOR THE REAL ESTATE INFORMATION SERVICE (abstract) PRESENTER: Michiko Miyamoto |
| 13:35 | Impact of Interactivity on Information Processing in Virtual Reality Experience (abstract) PRESENTER: Hongxiao Yu |
13:50-15:20 Session 04.01: Global Luxury Branding IV
Chairs:
Ayşegül Özsomer (Koç University, Turkey)
Ian Phau (curtin university, Australia)
Eunju Ko (Yonsei University, South Korea)
Ian Phau (curtin university, Australia)
Eunju Ko (Yonsei University, South Korea)
| 13:50 | Brands and Myths: from Coco Chanel, the Kelly Bag and a Panther - a typology of myths of valuable luxury brands (abstract) PRESENTER: Franziska Wellendorff |
| 14:05 | EXAMINING BRAND CRISIS IN THE LUXURY INDUSTRY: CRISIS SPILLOVER AND POST-CRISIS COMMUNICATION SPILLOVER ON RIVAL BRANDS (abstract) PRESENTER: Sungho Lee |
| 14:20 | Gender Differences in Responding to AI versus Human-Designed Luxury Goods (abstract) PRESENTER: Yin Zhu Jin |
| 14:35 | Cross-Cultural Motivations for Inconspicuous Consumption (abstract) PRESENTER: Minjung Cho |
| 14:50 | MATERIAL VS. EXPERIENTIAL SELF-GIFTING: THE ROLE OF CONTEXTUAL FACTORS IN MILLENNIALS AND GEN Z’S LUXURY CONSUMPTION (abstract) PRESENTER: Sanghee Kim |
| 15:05 | REDEFINING LUXURY FASHION BRANDING THROUGH THE STORES: AN INTERNATIONAL PERSPECTIVE OF ARCHITECTURE AND SENSORY MARKETING ELEMENTS (abstract) PRESENTER: Silvia Pérez-Bou |
13:50-15:20 Session 04.02: Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Challenges IV
Chairs:
Satadruta Mookherjee (Grenoble Ecole de Management, France)
Kyung Hoon Kim (Changwon National University, South Korea)
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
Kyung Hoon Kim (Changwon National University, South Korea)
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
| 13:50 | Inspiring Consumers Using Augmented Reality (AR) in Retailing: The Value Co-creation Perspective and Boundary Condition of Implicit Beliefs (abstract) PRESENTER: Tsunwai Wesley Yuen |
| 14:05 | Inspiring Consumer Possible Selves in Augmented Reality with Awe (abstract) PRESENTER: Ruyu Yun |
| 14:20 | ENJOYING FREE TASTING! THE IMPACT OF SERVICE ROBOT ON INCREASING CONSUMER’S FREE TRIAL ACCEPTANCE (abstract) PRESENTER: Zhaohan Xie |
| 14:35 | How humor is better? The Impact of Humorous Language Style of AI Comment Bot on Users' Social Reaction (abstract) PRESENTER: Lin Fang |
| 14:50 | AVATAR AS SITUATIONAL SELVES: EFFECTS ON CONSUMER BEHAVIOR IN VIRTUAL RETAIL CONTEXTS (abstract) PRESENTER: Satadruta Mookherjee |
13:50-15:20 Session 04.03: New Insights in Digital and AI Advertising IV
Chairs:
| 13:50 | INFLUENCE OF INFORMATION CHARACTERISTICS OF AI GENERATED ONLINE REVIEW SUMMARIES ON PRODUCT SALES (abstract) PRESENTER: Jiao Ge |
| 14:05 | How disclosure type and AI-designed post matters for influencer advertising on social media (abstract) PRESENTER: Juan Shan |
| 14:20 | From Pixels to Persuasion: Assessing Authenticity and Credibility as Mechanisms of Virtual Influencer Marketing (abstract) PRESENTER: Jiemin Looi |
| 14:35 | The Paradox of Brand Activism Advertising: Bridging Divides and Deepening Polarization (abstract) PRESENTER: Matthew Lunde |
13:50-15:20 Session 04.04: The Future of Fashion and Luxury Advertising IV
Chairs:
| 13:50 | THE EFFECTS OF LUXURY BRAND SALES PROMOTIONS ON CONSUMER INTRINSIC MOTIVATION AND BRAND PERCEPTION: THE MODERATING ROLES OF SELF-MONITORING AND BRAND GENDER (abstract) PRESENTER: Jang Ho Moon |
| 14:05 | Charismatic Fashion Designers’ impact on consumers’ brand perception - an application of Heider’s Balance Theory (abstract) PRESENTER: Tracy Mok |
| 14:20 | Engaging consumer through the storefront OOH: How AR elevating Advertising Creativity for Luxury Brands (abstract) |
| 14:35 | THE IMPACT OF INCLUSIVE MARKETING ON SOCIAL PERCEPTIONS AND BRAND ANTHROPOMORPHISM IN LUXURY BRANDS (abstract) PRESENTER: Jia Wu |
| 14:50 | STATUS VS. AUTONOMY: THE INFLUENCE OF HIGH AND LOW ART IN LUXURY ADVERTISING (abstract) PRESENTER: Hanna Shin |
| 15:05 | WEAVING STORIES OF PRESTIGE: LEVERAGING KENTE HERITAGE AND NARRATIVE STRATEGIES IN LUXURY BRAND ADVERTISING (abstract) PRESENTER: Sharon Nunoo |
13:50-15:20 Session 04.05: Global Perspectives in Business-to-Business Marketing I
Chair:
Anthony Di Benedetto (Temple University, United States)
| 13:50 | THE IMPACT OF INNOVATION CAPABILITY ON FIRM PERFORMANCE: THE MODERATING ROLES OF MARKET SENSING AND NETWORK CAPABILITIES (abstract) PRESENTER: Jeongbin Whang |
| 14:05 | THE INFLUENCE OF CULTURE ON PSYCHIC DISTANCE: A CONCEPTUAL FRAMEWORK (abstract) PRESENTER: Shuyi Hao |
| 14:20 | EFFECTIVE B2B MARKETING STRATEGIES FOR RESOURCE-CONSTRAINED SMES: INSIGHTS FROM JPI HEALTHCARE IN KOREA (abstract) PRESENTER: Jinwon Kim |
| 14:35 | TO BE OR NOT TO BE HUMOROUS IN BTOB SALES ACROSS CULTURES? CULTURAL EFFECTS ON HUMOR STYLE IN INTERNATIONAL BTOB BUYER-SELLER RELATIONS (abstract) |
| 14:50 | Value Co-creation Through Employee-Service Robotics Collaboration: The Role of Employee Creativity (abstract) PRESENTER: Yang-Im Lee |
| 15:05 | Combating Brand Spillover: Platform Strategies of Replacement and Enablement in E-Commerce Competition (abstract) PRESENTER: Feng Li |
13:50-15:20 Session 04.06: Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights II
Chairs:
Kevin Kam Fung So (University of South Carolina, United States)
Robert Li (Temple University, United States)
Hyunsu Kim (California State University, United States)
Xingyu Huang (University of London, UK)
Robert Li (Temple University, United States)
Hyunsu Kim (California State University, United States)
Xingyu Huang (University of London, UK)
| 13:50 | GENERATIVE ARTIFICIAL INTELLIGENCE AS A CATALYST FOR REVITALIZING HOSPITALITY SPIRIT: SUSTAINING THE CORE OF HUMAN-CENTRIC SERVICE (abstract) |
| 14:05 | Leveraging Karmic Investment Motivation To Nudge Tourist Pro-Environmental Behavior (abstract) PRESENTER: Lingyan Zhang |
| 14:20 | LIFE-SIZED STANDEES OF ANIME CHARACTERS OR AUGMENTED REALITY, WHICH IS BETTER TOOLS FOR DESTINATION MARKETING? (abstract) PRESENTER: Makoto Ono |
| 14:35 | WHY FLEXIBILITY BENEFITS TOURIST EXPERIENCE: THE ROLE OF (NOT) NEEDING FOR GOAL CLOSURE (abstract) PRESENTER: Iris Xue |
| 14:50 | Understanding tourist regret: A conceptual model (abstract) PRESENTER: Li Zeng |
| 15:05 | Instantaneous Emotion Mining for Smart Tourism: An Exploratory Study (abstract) PRESENTER: Ruoran Liu |
13:50-15:20 Session 04.07: The Evolution of Digital Technologies in Addressing Phygital Consumer Wellbeing and Experience I
Chairs:
Kyung Hoon Kim (Changwon National University, South Korea)
Tat-Huei Cham (UCSI University, Malaysia)
Joonheui Bae (The Hong Kong Polytechnic University, Hong Kong)
Magnum M. L. Lam (The Hong Kong Polytechnic University, Hong Kong)
Tat-Huei Cham (UCSI University, Malaysia)
Joonheui Bae (The Hong Kong Polytechnic University, Hong Kong)
Magnum M. L. Lam (The Hong Kong Polytechnic University, Hong Kong)
| 13:50 | Research on the Impact of Customer Ritualized Experience on Brand Loyalty: The Moderating Role of Perceived Service Intelligence (abstract) PRESENTER: Tianjiao Wang |
| 14:05 | HOW DOES EMPATHETIC AND AGENTIC AI TECHNOLOGY IMPACT CONSUMERS’ PERCEIVED CONTROL? (abstract) |
| 14:20 | THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CUSTOMER EXPERIENCE: OPPORTUNITIES, CHALLENGES, AND ETHICAL IMPLICATIONS (abstract) |
| 14:35 | Digital Transformation: A Phygital Ecosystem for Enhancing Elderly’s Wellbeing and Experience (abstract) |
| 14:50 | IS SHOWROOMING DRIVEN BY CONSUMERS’ PERCEIVED RISK OF PRODUCT PERFORMANCE IN OMNICHANNEL SHOPPING ENVIRONMENTS? (abstract) PRESENTER: Ui-Jeen Yu |
| 15:05 | IMPACT OF COLLABORATIVE AI-HUMAN CONTENT ON POSITIVE CONSUMER EXPERIENCE (abstract) PRESENTER: Hyukjin Jung |
13:50-15:20 Session 04.08: Transformational Digital Tourism Marketing IV
Chairs:
Michael S. Lin (The Hong Kong Polytechnic University, Hong Kong)
Yong-Ki Lee (Sejong University, South Korea)
Dimitrios Buhalis (Bournemouth University, UK)
Yong-Ki Lee (Sejong University, South Korea)
Dimitrios Buhalis (Bournemouth University, UK)
| 13:50 | FOSTERING HUMAN-ROBOT HARMONY: AN EXPLORATION OF PROSOCIAL BEHAVIOR TOWARDS HOTEL SERVICE ROBOTS (abstract) PRESENTER: Zhongyuan Zhou |
| 14:05 | A QUALITATIVE INQUIRY AND CONCEPTUALIZATION OF TRAVELER COMMITMENT TO CHATGPT (abstract) PRESENTER: Pimonwan Doycharoen |
| 14:20 | SERVICE ROBOTS IN HOSPITALITY: HOW WARMTH AND COMPETENCE INFLUENCE CUSTOMER REACTIONS TO HUMAN AND ANIMAL-LIKE ROBOTS (abstract) PRESENTER: Hiroaki Saito |
| 14:35 | RELATIONSHIPS AMONG AI INFLUENCER'S CHARACTERISTICS, PARASOCIAL RELATIONSHIP, PERCEIVED CREDIBILITY, AND TRAVEL INTENTION (abstract) PRESENTER: Gyeonghyun Jo |
| 14:50 | TRANSFORMING HOSPITALITY MARKETING WITH AI CHATBOTS: A QUESTIONING SUPPORT TOOL FOR CREATIVE PROFESSIONALS (abstract) |
| 15:05 | BLOCKCHAIN-VISUALIZED SUSTAINABILITY IN TOURISM SOUVENIRS: IMPACT ON WILLINGNESS TO PAY THROUGH AUTHENTICITY PERCEPTION AND WARM GLOW (abstract) PRESENTER: Jingxian Liu |
13:50-15:20 Session 04.09: Consumer Behavior in the Technological World
Chairs:
| 13:50 | COMMERCIALIZATION OF INFLUENCER CONTENT ON SOCIAL MEDIA: THE ROLES OF PARASOCIAL RELATIONSHIPS AND SPONSORSHIP DISCLOSURES (abstract) PRESENTER: Kian Yeik Koay |
| 14:05 | Do Customers Make Self-serving Attribution for Robot-delivered Services? The Role of Anthropomorphism and Technology Autonomy (abstract) |
| 14:20 | The Rise of Companionship Service in the Digital and Social Transformation: A Systematic Literature Review (abstract) PRESENTER: Wanyi Chen |
| 14:35 | Unleashing Word-of-Mouth Potential for AI-Designed Innovations through Advertising (abstract) PRESENTER: Qi Yao |
| 14:50 | Providing Causal Explanation Enhances Consumer Adoption of New Products (abstract) PRESENTER: Zhenfeng Ma |
| 15:05 | Social Elements of Innovative/Traditional Practices in Subsistence Entrepreneurship: Examining Subsistence Entrepreneurs in Southernmost Rural Thailand on the Role of Technology in Shaping Behaviors (abstract) PRESENTER: Yupin Patarapongsant |
13:50-15:20 Session 04.10: Consumer Behavior in A Globalized World
Chairs:
| 13:50 | How Gift Failures Affect Givers’ Feelings of Social Exclusion and Subsequent Choices (abstract) PRESENTER: Zi Wang |
| 14:05 | Thriving in Adversity? The Mechanism of Negative Experiences in Cycling Tourism Fostering Transformative Growth (abstract) PRESENTER: Liwen Zhang |
| 14:20 | USING CULTURE AND SOCIODEMOGRAPHIC VARIABLES TO EXPLAIN WHY PEOPLE LIVE ALONE AROUND THE WORLD (abstract) PRESENTER: Vivian Strehlau |
| 14:35 | Choosing Close to Home: How Disease Threats Drive Preference for Local Over Global Brands (abstract) |
| 14:50 | Cultural background and marketing strategies in the perception of design similarity: A comparison between the Netherlands and Japan (abstract) PRESENTER: Kazuko Sakamoto |
15:35-17:05 Session 05.01: Global Luxury Branding V
Chairs:
Ayşegül Özsomer (Koç University, Turkey)
Ian Phau (curtin university, Australia)
Eunju Ko (Yonsei University, South Korea)
Ian Phau (curtin university, Australia)
Eunju Ko (Yonsei University, South Korea)
| 15:35 | Is it better to be michelin and green at the same time? Exploring the perceived value and intentions towards michelin green stars (abstract) PRESENTER: Lau Kong Cheen |
| 15:50 | Status hope: The Conceptualisation of The Status Game (abstract) PRESENTER: Guojun Sawyer He |
| 16:05 | Governance failures and brand consequences: The role of nepotism in consumer betrayal (abstract) PRESENTER: Ha Youn Kim |
| 16:20 | EMBODYING COOLNESS AS A FORM CULTURAL CAPITAL OF LUXURY FASHION BRANDS -- A COMPARISON STUDY OF BURBERRY AND AQUASCUTUM (abstract) PRESENTER: Zhousheng Chang |
| 16:35 | LUXURY, IDENTITY, AND DIGITAL INFLUENCE: THE INTERPLAY OF CULTURAL CAPITAL AND SELF-CONCEPT ON SOCIAL MEDIA (abstract) PRESENTER: Yingyu Li |
| 16:50 | SHAPING LUXURY: THE STRATEGIC ROLE OF INFLUENCERS IN INTERNATIONAL FASHION BRANDING IN CHINA (abstract) PRESENTER: Lala Hu |
15:35-17:05 Session 05.02: Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Challenges V
Chairs:
Kyung Hoon Kim (Changwon National University, South Korea)
Andreawan Honora (The University of Western Australia, Australia)
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
Andreawan Honora (The University of Western Australia, Australia)
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
| 15:35 | The downside of humor in social media complaint handling (abstract) PRESENTER: Andreawan Honora |
| 15:50 | EXPLORING THE IMPACT OF AUTONOMY AND PERCEIVED RISKS ON CONSUMER ACCEPTANCE OF AI-POWERED PRODUCTS (abstract) PRESENTER: Hyeyeon Yuk |
| 16:05 | Backlash Against Activism in Reward-Based Crowdfunding Campaigns (abstract) PRESENTER: Alex Yao Yao |
| 16:20 | THE GAMIFIED SURVEY TAKING PROCESS FRAMEWORK: MOTIVATIONAL MATCHING HEXAD USERS WITH GAMIFICATION MECHANIC TYPE (abstract) PRESENTER: Remco T Hoen |
| 16:35 | THE UNCANNY VALLEY EFFECT IN ANTHROPOMORPHIC AI ROBOT DESIGN (abstract) PRESENTER: Yunhao Yang |
| 16:50 | VIP-Micro Influencers: Creator Economy in Luxury Business (abstract) PRESENTER: Jaeseok Lee |
15:35-17:05 Session 05.03: New Insights in Digital and AI Advertising V
Chairs:
| 15:35 | Digitalization and AI in Advertising: Insights from Hong Kong and Istanbul (abstract) PRESENTER: Julie Bilby |
| 15:50 | Engaging Consumers in the Digital Age: The Role of Advertising Interaction Types in Social Media Marketing Effectiveness (abstract) PRESENTER: Fengjie Zhang |
| 16:05 | Divergent or Relevant? How Creative Advertising Influences the Persuasive Effect of AI-Generated Ads (abstract) PRESENTER: Qi Yao |
| 16:20 | THE IMPACT OF DIVERSITY IN SOCIAL MEDIA (abstract) PRESENTER: Daniela Langaro |
| 16:35 | Is AI Your Collaborator or Competitor? How Perceived AI Role Shapes Consumer Response to AI-Generated Advertising (abstract) PRESENTER: Hwahyeon Ahn |
15:35-17:05 Session 05.04: The Future of Fashion and Luxury Advertising V
Chairs:
| 15:35 | Scarcity as a Bridge: Transforming Materialism into Ethical Consumerism (abstract) PRESENTER: Minjeong Kim |
| 15:50 | A DEEP UNDERSTANDING OF LUXURY FASHION BRANDS’ COLLABORATION PARTNER SELECTION STRATEGY: A DEEP LEARNING APPROACH (abstract) PRESENTER: Hyunsang Son |
| 16:05 | When Silence Speaks: The Role of Greenhushing in Fashion Brand Perceptions (abstract) PRESENTER: Dongjae Lim |
| 16:20 | METAVERSE AVATARS VS. REAL MODELS: SHAPING BRAND ATTITUDES (abstract) PRESENTER: Sung Hun Bae |
| 16:35 | CROSS-BUYING EFFECTS OF OMNICHANNEL LUXURY BRANDS ADVERTISING MESSAGE : A SELF-DETERMINATION THEORY OF PERCEIVED AGILITY (abstract) PRESENTER: Sang-Chul Son |
15:35-17:05 Session 05.05: Global Perspectives in Business-to-Business Marketing II
Chair:
Anthony Di Benedetto (Temple University, United States)
| 15:35 | THE ROLE OF INCUBATORS AND ACCELERATORS IN DRIVING THE INTERNATIONALIZATION OF B2B STARTUPS (abstract) PRESENTER: Mirko Olivieri |
| 15:50 | Sustainability in the fashion industry: an inter-organizational approach (abstract) PRESENTER: Jose Novais Santos |
| 16:05 | INTER-ORGANISATIONAL NETWORKS AND BOUNDARY OBJECTS: AN INVESTIGATION ON THE ITALIAN CAPITAL OF CULTURE (abstract) PRESENTER: Ilenia Bregoli |
| 16:20 | THE ROLE OF VALUE CO-CREATION AND AI TRANSFORMATION IN COOPETITION AND B2B FIRM'S PERFORMANCE (abstract) PRESENTER: Woo Young Choi |
| 16:35 | AI TRANSFORMATION AND AI ADOPTION IN B2B ENVIRONMENT (abstract) PRESENTER: Dong Hwan Park |
| 16:50 | RELATIONSHIP AMONG ESG MARKETING ACTIVITIES, STRATEGIC MARKETING ORIENTATIONS AND ESG CUSTOMER EQUITY (abstract) PRESENTER: Jinsoo Kim |
15:35-17:05 Session 05.06: Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights III
Chairs:
Kevin Kam Fung So (University of South Carolina, United States)
Robert Li (Temple University, United States)
Hyunsu Kim (California State University, United States)
Xingyu Huang (University of London, UK)
Robert Li (Temple University, United States)
Hyunsu Kim (California State University, United States)
Xingyu Huang (University of London, UK)
| 15:35 | To sacrifice or not? Perceived value of sacrifice green initiatives and consumer values on luxury hotel guests’ perceptions and preferences (abstract) PRESENTER: Sean Lee |
| 15:50 | The role of AI personalisation in customer relationship management in service recovery (abstract) PRESENTER: Mengying Zhang |
| 16:05 | CUSTOMERS' PERCEPTIONS OF AIR TRAVEL: INVESTIGATING CONVERGENCE VIA AN IPA (abstract) PRESENTER: Ana Brochado |
| 16:20 | Human or virtual influencers? Exploring the factors influencing information processing and response in tourism livestreams (abstract) PRESENTER: Jun-Hwa Cheah |
| 16:35 | Research on the Tourist Experience of Revitalizing the Cultural Heritage of the Macau Hotel Central (abstract) PRESENTER: Ye Yang |
| 16:50 | IL VIAGGIO TRAVEL: A CASE STUDY OF ACCESSIBLE TOURISM IN COSTA RICA (abstract) |
15:35-17:05 Session 05.07: The Evolution of Digital Technologies in Addressing Phygital Consumer Wellbeing and Experience II
Chairs:
Kyung Hoon Kim (Changwon National University, South Korea)
Tat-Huei Cham (UCSI University, Malaysia)
Joonheui Bae (The Hong Kong Polytechnic University, Hong Kong)
Magnum M. L. Lam (The Hong Kong Polytechnic University, Hong Kong)
Tat-Huei Cham (UCSI University, Malaysia)
Joonheui Bae (The Hong Kong Polytechnic University, Hong Kong)
Magnum M. L. Lam (The Hong Kong Polytechnic University, Hong Kong)
| 15:35 | Tech-Savvy Leadership and Its Influence on Firm Performance (abstract) PRESENTER: Xin Qiao |
| 15:50 | The Impact of Perceived Value of Luxury NFTs in the Metaverse on Consumer Well-being—An empirical study based on data from China (abstract) PRESENTER: Shuang Zhang |
| 16:05 | HOW GENERATIVE AI SERVICES PERSUADE CUSTOMERS IN HIGH END RETAIL FINANCIAL PRODUCTS (abstract) PRESENTER: Yun Ho Park |
| 16:20 | AI Services in Emotional and Cognitive Scenarios: The Mediating Roles of Perceived Fairness and Personalization in Service Quality Perception (abstract) PRESENTER: Feng Li |
| 16:35 | Generative AI in the Creator Economy: Exploring Consumer Attitudes Toward AI-Generated Fashion Content (abstract) PRESENTER: Yi Wang |
| 16:50 | The impact of psychological and physical distance on the adoption of artificial intelligence in healthcare (abstract) PRESENTER: Wantong Xia |
15:35-17:05 Session 05.08: Sustainable Consumption and Green Marketing I
Chair:
Patrick Poon (Lingnan University, Hong Kong)
| 15:35 | FROM PREFERENCE TO PRACTICE: HOW POLICY FRAMING SHAPES SUSTAINABLE CHOICES IN THE SHARING ECONOMY (abstract) PRESENTER: Tugra Akarsu |
| 15:50 | UNDERSTANDING E-WASTE RECYCLING BEHAVIOUR THROUGH THE THEORY OF PLANNED BEHAVIOUR: THE ROLE OF ENVIRONMENTAL VALUES, MORAL NORMS AND CONVENIENCE (abstract) PRESENTER: Yvonne S.M. Ang |
| 16:05 | Freshness Matters: How Price (versus Quantity) Discounts Influence Consumer Response When Purchasing Near-expired Products (abstract) PRESENTER: Huixin Deng |
| 16:20 | STRATEGIES FOR ADOPTING DIGITAL PRODUCT PASSPORTS IN THE TEXTILE AND FASHION INDUSTRY FOR SUSTAINABLE CONSUMPTION (abstract) PRESENTER: Yujeong Won |
| 16:35 | ENCOURAGING SUSTAINABLE DIETS: HOW IMMERSIVE EXPERIENCES SHAPE THE WILLIGNESS TO EAT BUGS (abstract) PRESENTER: Monica Mendini |
15:35-17:05 Session 05.09: Consumer Behavior on Digital Platforms I
Chairs:
| 15:35 | An Analysis of Impulse Purchases in Interactive E-Commerce Using Bibliometric and Textual Data (abstract) |
| 15:50 | THE IMPACT OF CONTENT SOURCE IN SHORT-VIDEO MARKETING: AI DISCLOSURE AND CONSUMER TOLERANCE EFFECTS (abstract) PRESENTER: Jialin Snow Wu |
| 16:05 | A STUDY OF GAMER IDENTITY AND WELL-BEING THROUGH COLLABORATIVE FASHION VIDEO GAME (abstract) |
| 16:20 | THE IMPACT OF CONSUMER PERSONALITY TRAITS ON POSITIVE AND NEGATIVE eWOM MOTIVATIONS (abstract) PRESENTER: Sen Wang |
| 16:35 | Trust Codes: Formal Mechanisms and Purchase Intentions in Online Shopping for Organic Foods in China (abstract) PRESENTER: Hong Yi Li |
15:35-17:05 Session 05.10: Digital Marketing and Social Media, Business Model and Innovation for Value Creation
Chair:
Jun Luo (UNNC, China)
| 15:35 | IMPACT OF SOCIAL MEDIA USAGE ON MICRO AND SMALL BUSINESSES IN THE UNITED KINGDOM (abstract) |
| 15:50 | Managing tensions in transitioning towards a sustainable business model (abstract) PRESENTER: Irina Atkova |
| 16:05 | Redefining Bandwagon Cues (abstract) PRESENTER: Risqo Wahid |
| 16:20 | A Platform for The Greater Good: How Can Digital Platforms Facilitate Social Innovation? (abstract) |
| 16:35 | CONVINCE ME ON SOCIAL MEDIA: THE IMPACT OF VISUAL INFORMATION ENTROPY ON CONSUMER RESPONSES (abstract) PRESENTER: Jiayuan Li |
| 16:50 | A story to sell: The influence of storytelling and influencer-product fit on the effectiveness of influencer marketing (abstract) PRESENTER: Annie Cui |
15:35-18:30 Session Multimedia: Multimedia Presentations
Chair:
Huanzhang Wang (Jiangnan University, China)
APPLICATIONS OF METAVERSE IN TOURISM MARKETING: A SYSTEMATIC LITERATURE REVIEW (abstract) PRESENTER: Kexin Qin |
THE CELEBRIFICATION PROCESS OF KOREAN SOCIAL MEDIA INFLUENCERS (abstract) PRESENTER: Jiseon Han |
ADVERTISING IN THE FINANCIAL SECTOR: FACTORS INFLUENCING STUDENTS’ INVESTMENT INTENTIONS (abstract) PRESENTER: Thi Thao Nguyen |
Body Image and Impulsive Shopping (abstract) PRESENTER: Lizhu Davis |
The More Innovative the Better? The Effect of Amenity Innovation on Customers’ Booking Intentions in P2P Accommodation (abstract) PRESENTER: Haiwang Liu |
POTENTIAL GOVERNANCE FRAMEWORK FOR A CONDOMINIUM ONCE THE LEGISLATOR ALLOWS THE TOKENIZATION OF PROPERTY RIGHTS (abstract) PRESENTER: João Santos |
Price Revisions of Subscription Service: Focusing on Price Sensitivity and Retention (abstract) |
CULTURAL IDENTITY AND GEN Z: ACCEPTANCE OF HAN ETHNIC CLOTHING IN TOURIST RENTALS (abstract) PRESENTER: Ziyi Yang |
TAP, PAY, AND STAY HAPPY: IS MOBILE PAYMENT SERVICE QUALITY THE HIDDEN KEY TO TOURIST SATISFACTION? (abstract) PRESENTER: Jie Yang |
ARE BLEED LOGOS EFFECTIVE FOR TRAVELERS IN CROWDED TOURIST DESTINATIONS? (abstract) PRESENTER: Jue Wang |
THE EFFECT OF IDEALIZED FEMALE VIRTUAL INFLUENCERS ON WOMEN’S APPEARANCE COMPARISON : A SERIAL MEDIATION MODEL OF OBJECTIFICATION AND SOCIAL COMPARISON (abstract) PRESENTER: Jeeweon Wee |
HABITUS, TASTE AND MOTIVES FOR DARK TOURISM CONSUMPTION (abstract) PRESENTER: Pinelopi Athanasopoulou |
Decoding Credibility and Influence: How Destination Videos Shape Travel Intentions (abstract) PRESENTER: Aditya Sharma |
IDENTIFICATION WITH A DESTINATION MANAGEMENT ORGANISATION (DMO) (abstract) PRESENTER: Sven Kuenzel |
THE MODERATING ROLE OF INFLUENCER MARKETING IN POP-UP STORE EFFECTIVENESS: EVIDENCE FROM FIELD DATA (abstract) PRESENTER: Hyunsang Son |
Designing and Implementing a Live Digital Campaign Planning Capstone: A Framework for Experiential Learning in Marketing Education (abstract) PRESENTER: Rohit Tiwari |
Legal and Ethical Challenges of AI-Driven Marketing: A Case Law Analysis and Policy Recommendations (abstract) PRESENTER: Hyoungkoo Ha |
Enhancing tourist experience for culture destinations by digital storytelling (abstract) |
STRENGTHENING BRAND OWNERS’ ROLES IN TRIADIC RELATIONSHIPS: LEVERAGING TIES WITH INDIRECT CUSTOMERS (abstract) |
Consumers take control: a redefinition of the in-store experience through the use of technology (abstract) |
EXAMINING APPAREL SHOPPING EXPERIENCES OF BABY BOOMERS AS CAREGIVERS FOR ELDERLY INDIVIDUALS (abstract) |
POPULARITY OR INFORMATION QUALITY: EXPLORING EFFECTS OF NANO-INFLUENCERS’ POSTS INFLUENCING PURCHASE INTENTIONS ON X (abstract) |
THE NEW ERA OF LUXURY: THE ART OF PERSUASION IN THE DIGITAL WORLD (abstract) |
AN ANALYSIS OF THE INFLUENCE OF BEER COMMERCIALS ON PURCHASE INTENTION USING SENSORY MARKETING METHODS (abstract) PRESENTER: Sohei Oku |
17:15-18:30 Session 06.01: Branding and the Sustainability Transformation
Chairs:
Doreen Pick (Merseburg University of Applied Sciences, Germany)
Christof Backhaus (Technische Universitat Braunschweig, Germany)
Christof Backhaus (Technische Universitat Braunschweig, Germany)
| 17:15 | THE ROLE OF CSR IMAGE FOR LOYALTY (abstract) PRESENTER: Doreén Pick |
| 17:30 | Unveiling Co-branding Spillover Effects: A Product-Level Perspective (abstract) PRESENTER: Tsunwai Wesley Yuen |
| 17:45 | Can Brand Activism Help? The Effects of Fit and Consumer Trait in Rebuilding Brand Trust (abstract) PRESENTER: Cen Wang |
| 18:00 | SUSTAINABILITY TOURISM BRANDING AND CULTURAL HERITAGE: SPORTS EVENT – OVIDIO RUNNING EUROPE (abstract) PRESENTER: Genni Perlangeli |
17:15-18:30 Session 06.02: Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Challenges VI
Chairs:
Kyung Hoon Kim (Changwon National University, South Korea)
Sunhwa Choi (Waikato University, New Zealand)
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
Sunhwa Choi (Waikato University, New Zealand)
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
| 17:15 | Self-Tracking as a Nudge: Fostering Sustainable Consumption through Consumer-based Activity Tracking Systems (abstract) PRESENTER: Sampa Anupurba Pahi |
| 17:30 | Ethical Consumption in the Age of AI: A Comparative Analysis of AI and Human Agents (abstract) |
| 17:45 | EXPLORING ESG AUTHENTICITY AND CONSUMER MEANING-OUT PROPENSITY IN THE ERA OF SUSTAINABLE MARKETING: IMPACTS ON CONSUMER PSYCHOLOGY, BRAND AUTHENTICITY, AND LOYALTY (abstract) PRESENTER: Hong Luo |
| 18:00 | THE TICKING CLOCK: HOW TIME-OF-DAY AFFECTS THE HELPFULNESS OF REVIEW (abstract) PRESENTER: Jonghwan Kim |
17:15-18:30 Session 06.03: New Insights in Digital and AI Advertising VI
Chairs:
| 17:15 | Exploring the Most Effective Consumer-AI Interaction Types based on Consumer Decision Context (abstract) PRESENTER: Sungwon Lee |
| 17:30 | MICRO VS. MACRO INFLUENCERS: APPLYING TDA TO ANALYZE TRUST NETWORKS AND CONSUMER RESPONSES (abstract) PRESENTER: Jaewook Bae |
| 17:45 | Understanding AI-powered Inconsistent Recommendations: Insights from fMRI Studies (abstract) PRESENTER: Meiling Yin |
| 18:00 | THE DOUBLE-EDGED SWORD OF AI IN SOCIAL MEDIA INFLUENCER MARKETING (abstract) PRESENTER: Alessandro Bigi |
17:15-18:30 Session 06.04: Operations-Marketing Interface
Chair:
Di Fan (The Hong Kong Polytechnic University, Hong Kong)
| 17:15 | Shielding against foreign competition: The untapped power of government customers (abstract) PRESENTER: Maggie Chuoyan Dong |
| 17:30 | How do Corporate Sociopolitical Activism Oriented Market Exits Affect Firm Performance? Evidence from Corporate Exodus from Russia amidst the 2022 Russo-Ukrainian War (abstract) PRESENTER: Di Fan |
| 17:45 | Information Search Autonomy: Virtual Reality's Impact on Bidding Behavior in Property Auctions (abstract) PRESENTER: Shenyang Jiang |
| 18:00 | THE IMPACT OF LARGE LANGUAGE MODELS ON SERVICE CUSTOMIZATION: AN EMPIRICAL ANALYSIS OF TRIPADVISOR MANAGEMENT RESPONSES (abstract) PRESENTER: Phyllis Wang |
17:15-18:30 Session 06.05: Entrepreneurial Marketing / Managerial Decision-Making in Marketing
Chairs:
Stefanie Sohn (University of Southern Denmark, Denmark)
Eric Shih (Sungkyunkwan University, Graduate School of Business, South Korea)
Robert Morgan (Cardiff University, UK)
Nilay Bıçakcıoğlu-Peynirci (University of Sussex, UK)
Eric Shih (Sungkyunkwan University, Graduate School of Business, South Korea)
Robert Morgan (Cardiff University, UK)
Nilay Bıçakcıoğlu-Peynirci (University of Sussex, UK)
| 17:15 | LENIENT BANKRUPTCY LAWS AND ENTREPRENEURIAL GROWTH ASPIRATIONS (abstract) PRESENTER: Taewan Kim |
| 17:30 | THE ROLE OF RELATIONAL CAPABILITIES IN RADICAL INNOVATIONS (abstract) PRESENTER: Kyriakos Kyriakopoulos |
| 17:45 | CONSUMER CHOICE OF RETAIL FORMAT IN THE OMNI-CHANNEL ERA: A TIME-OF-DAY PERSPECTIVE (abstract) PRESENTER: Shinichiro Hata |
| 18:00 | Friend or Foe? Unpacking Biases in Artificial Intelligence-Aided Supplier Scouting (abstract) PRESENTER: Joel Lo Ribeiro |
17:15-18:30 Session 06.06: Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights IV
Chairs:
Kevin Kam Fung So (University of South Carolina, United States)
Robert Li (Temple University, United States)
Hyunsu Kim (California State University, United States)
Xingyu Huang (University of London, UK)
Robert Li (Temple University, United States)
Hyunsu Kim (California State University, United States)
Xingyu Huang (University of London, UK)
| 17:15 | Experiential Value Perspective in Agritourism: Effects on Consumer Satisfaction and Behavioral Intentions (abstract) PRESENTER: Michelle Ann Cabiladas |
| 17:30 | Human psychology as a driver of tourism development: The effect of regional personality traits (abstract) PRESENTER: Yuan William Li |
| 17:45 | Who will purchase souvenirs online? Exploring cultural effects from a neurophysiological approach (abstract) PRESENTER: Soey Sut Ieng Lei |
| 18:00 | SPEECH VOICE CUES AND ENGAGEMENT IN TRAVEL LIVE STREAMING (abstract) PRESENTER: Mengfan Li |
| 18:15 | Understanding the production of brand authenticity: the role of witnessing the authenticity of the production process and cultural awe (abstract) PRESENTER: Qiushi Gu |
17:15-18:30 Session 06.07: 2025 NZAI-GAMMA JOINT SYMPOSIUM
Chair:
Yuri Seo (The University of Auckland, New Zealand)
| 17:15 | HOW LUXURY UPCYCLING ENHANCES BRAND ATTITUDE THROUGH THE CREATOR’S ESSENCE (abstract) PRESENTER: Soonjong Kim |
| 17:30 | What Makes A Logo Premium? How Brand Logo Kerning Affects Premium Brand Evaluation (abstract) PRESENTER: Yuxuan Sun |
| 17:45 | Slowing time, shaping the future: the effect of mindfulness on intertemporal choice (abstract) |
| 18:00 | BRAND REDEMPTION: HOW LIBERALS AND CONSERVATIVES DIFFER IN MORAL LICENSING (abstract) PRESENTER: Divya Tewari |
17:15-18:30 Session 06.08: Sustainable Consumption and Green Marketing II
Chair:
Patrick Poon (Lingnan University, Hong Kong)
| 17:15 | OVERCONFIDENCE OR RESILIENCE? INVESTIGATING THE DUAL ROLE OF SELF-ESTEEM IN CONSUMER DECISION-MAKING (abstract) PRESENTER: Matthew Lunde |
| 17:30 | Applying a stimulus-organism-response (S-O-R) model to explain people’s pro-environmental behaviors (abstract) |
| 17:45 | “DOES ANYONE ELSE JUST CONSTANTLY WANT NEW CLOTHING?” UNDERSTANDING AND ADDRESSING THE DESIRE FOR NEW CLOTHING (abstract) PRESENTER: Letwin Tawira |
17:15-18:30 Session 06.09: Consumer Behavior on Digital Platforms II
Chairs:
| 17:15 | HOW UNCERTAIN REWARDS INFLUENCER CONSUMSERS’ REFERRAL BEHAVIOR (abstract) PRESENTER: Huixin Deng |
| 17:30 | Unravelling the Interaction between Content Type and Repost Source in Social Media Engagement (abstract) PRESENTER: Ava Huijuan Yu |
| 17:45 | DECODING USER ENGAGEMENT AND TRUST DYNAMICS ON SHORT VIDEO PLATFORMS: A COMPREHENSIVE TYPOLOGY ROOTED IN THEORY AND EVIDENCE (abstract) PRESENTER: Peng Wang |
| 18:00 | GETTING IN (VISUAL) TOUCH WITH CONSUMERS: EFFECTS OF VISUAL TEXTURE ON VISUAL PERCEPTION AND SOCIAL MEDIA ENGAGEMENT (abstract) PRESENTER: Olesia Nikulina |
| 18:15 | THE RESTAURANT – FOOD DELIVERY PLATFORM RELATIONSHIP: ASSESSING THE EFFECTS OF SOCIAL SUSTAINABILITY (abstract) PRESENTER: Francesca Magno |
17:15-18:30 Session 06.10: Technological Innovations in Sports: Exploring the impact of Digital Technology on Consumer Behaviors and the Evolution of Sports Consumption Patterns
Chairs:
Seungae Suzy Lee (Hanyang University, South Korea)
Kihan Kim (Seoul National University, South Korea)
Young Suk Oh (Hong Kong Metropolitan University, Hong Kong)
Kihan Kim (Seoul National University, South Korea)
Young Suk Oh (Hong Kong Metropolitan University, Hong Kong)
| 17:15 | INVESTIGATING DUAL ROUTES COMMUNICATION OF SMART TOURISM TECHNOLOGIES IN WINTER SPORTS TOURISM (abstract) PRESENTER: Shubin Yu |
| 17:30 | The Digital Shift in Sport Broadcasting: Do Influencers Help or Hurt KBO Viewership? (abstract) PRESENTER: Hansol Kim |
| 17:45 | Medaling on Social: A Cross-Cultural Analysis of Olympic Athlete Branding and Engagement (abstract) |
| 18:00 | From Marginal to Mainstream—A Governmentality Perspective of Market Transition in eSports (abstract) PRESENTER: Guojun Sawyer He |
| 18:15 | Technological Innovations in Sports: Exploring Wearable Technology’s Impact on Consumer Behavior (abstract) |
Saturday, July 26th
View this program: with abstractssession overviewtalk overview
08:00-09:15 Session 07.01: Digital Consumer Experience with Innovative Technologies
Chair:
Do Yuon Kim (Auburn University, United States)
| 08:00 | THE IMPACT OF ARTIFICIAL INTELLIGENCE IDENTITY DISCLOSRE ON THE RESISTANCE OF AI GENERATED ART (abstract) PRESENTER: Do Yuon Kim |
| 08:15 | CONSUMER EXPERIENCE IN THE METAVERSE: A SYSTEMATIC REVIEW OF CURRENT KNOWLEDGE, THEORETICAL FOUNDATIONS, AND FUTURE RESEARCH DIRECTIONS (abstract) PRESENTER: Hye-Young Kim |
| 08:30 | ‘I NEED MY FACE, MY ARM, MY LEG’: EXAMINING THE INFLUENCE OF AVATAR CONGRUITY ON VTO ADOPTION FOR ONLINE CLOTHING SHOPPING (abstract) PRESENTER: Letwin Tawira |
| 08:45 | BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS (abstract) PRESENTER: Shan-Ying Shih |
| 09:00 | The Psychology of Data Disclosure in Immersive Platforms: Risks, Rewards, and User Perceptions (abstract) PRESENTER: Denise Pape |
08:00-09:15 Session 07.02: Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Challenges VII
Chairs:
Yang-Im Lee (University of Westminster, UK)
Kyung Hoon Kim (Changwon National University, South Korea)
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
Kyung Hoon Kim (Changwon National University, South Korea)
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
| 08:00 | From Isolation to Interaction: The Role of Social Capital in AI Chatbot Usage and Loneliness Alleviation (abstract) PRESENTER: Yerim Choi |
| 08:15 | The Power of Two: How Social Presence, Perceived Closeness, And Gender Congruence Shape Virtual Influencer Collaborations (abstract) |
| 08:30 | 15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA (abstract) |
| 08:45 | Consumer -VI interaction effect on source credibility and purchase intention (abstract) PRESENTER: Yang-Im Lee |
08:00-09:15 Session 07.03: New Insights in Digital and AI Advertising VII
Chairs:
Juran Kim (Jeonju University, South Korea)
Lily Jedneak (University of Minnesota Duluth, United States)
Lily Jedneak (University of Minnesota Duluth, United States)
| 08:00 | BALANCING INFORMATION AND ACTION THE ROLE OF DIGITAL PRODUCT PASSPORTS IN MANAGING INFORMATION OVERLOAD AND CONSUMER GREEN BEHAVIOR INTENTION (abstract) PRESENTER: Youngho Sim |
| 08:15 | The Impact of Adopting and Disclosing Generative AI in Digital Advertising on Brand Perceptions (abstract) PRESENTER: Raffaele Albani |
| 08:30 | Too Close, Too Soon: How Personalization Amplifies Social Etiquette in Human-Robot Interaction (abstract) PRESENTER: Lily Jedneak |
| 08:45 | Exploring Brand Image Robots in Shaping Retail Brand Equity: A Cross-Cultural Perspective (abstract) PRESENTER: Junyue Mao |
08:00-09:15 Session 07.04: Technology in Service
Chair:
Jochen Wirtz (NUS Business School, National University of Singapore, Singapore)
| 08:00 | How Human-Robot Teams (vs. all-Human Teams) Enhance Customer Cooperation with Service Providers: The Role of Relative Power Perceptions (abstract) PRESENTER: An Sheng |
| 08:15 | HUMAN RESOURCE ANALYTICS PAY OFF BETTER IN SERVICE-INTENSIVE FIRMS (abstract) PRESENTER: Tommi Laukkanen |
| 08:30 | Bridging Digital Convenience and Physical Sensory Engagement: A Human-Centric Approach to Phygital Marketing in the Customer Service Journey (abstract) |
| 08:45 | Beyond Value-in-Use: Exploring Value-in-Being in Service Environments (abstract) PRESENTER: Saifeddin Alimamy |
08:00-09:15 Session 07.05: Scarcity in Services
Chairs:
| 08:00 | CONTRIVED VERSUS GENUINE SCARCITY IN QUICK COMMERCE PLATFORMS (abstract) PRESENTER: Sajith Narayanan |
| 08:15 | Scarcity in Services (abstract) |
| 08:30 | Buy now or hold it first? The impact of scarcity on consumer purchases (abstract) PRESENTER: Nuo Jiang |
| 08:45 | HOW EMBEDDED CUES OF SUPPLY-BASED SCARCITY, SELF-CONGRUITY, AND PSYCHOLOGICAL OWNERSHIP INFLUENCE CUSTOMER ENGAGEMENT IN MARKETING COMMUNICATIONS? (abstract) PRESENTER: Rawan Hamdan |
08:00-09:15 Session 07.06: Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights V
Chairs:
Kevin Kam Fung So (University of South Carolina, United States)
Robert Li (Temple University, United States)
Hyunsu Kim (California State University, United States)
Xingyu Huang (University of London, UK)
Robert Li (Temple University, United States)
Hyunsu Kim (California State University, United States)
Xingyu Huang (University of London, UK)
| 08:00 | The Relationship Between Responsible Leadership and Knowledge - Sharing Behavior: The Chain Mediating Role of Corporate Social Responsibility and Social Occupational Stigma Consciousness (abstract) PRESENTER: Linyuan Zhou |
| 08:15 | Vastness in Virtual Tours: A Multisensory Approach to Stress Reduction (abstract) PRESENTER: Yining Zhang |
| 08:30 | SEEKING WELLNESS: SOLO TRAVLER’S PREFERENCE ON TOURISM PROGRAMS (abstract) PRESENTER: Chunqun Liu |
| 08:45 | EXPLORING TRAVEL SERVICE SHOPPING: SINGLE SOURCE PANEL LOG AND SURVEY DATA (abstract) PRESENTER: Sola Yoon |
| 09:00 | EFFECTS OF TEXTUAL, IMAGE, AND VIDEO CONTENT ON SATISFYING CONSUMER NEEDS IN DESTINATION MARKETING: A DEEP LEARNING APPROACH (abstract) PRESENTER: Hyunsang Son |
08:00-09:15 Session 07.07: Digitalization, Technologization and Servitization in the Consumer Market
Chair:
Hongfei Liu (University of Southampton, UK)
| 08:00 | Servitization of AI in Consumer Markets: Addressing Emotional Needs in Digital Fitness (abstract) |
| 08:15 | DECIPHER THE ‘REASONS FOR’ AND ‘REASONS AGAINST VAPING AND INTENTION TO QUIT AMONG GENERATION Z CONSUMERS (abstract) |
| 08:30 | IDENTIFYING MULTIDIMENSIONAL PERCEIVED VALUES OF GEN Z CONSUMERS IN ADOPTING WEARABLE DEVICES: A COMPARISON BETWEEN USERS AND NON-USERS (abstract) PRESENTER: Ui-Jeen Yu |
| 08:45 | The Effect of Compliance with AI Trustworthiness Standards on Purchase Intention: The Mediating Role of Consumer Brand Trust (abstract) PRESENTER: Hyoungkoo Ha |
08:00-09:15 Session 07.08: Retail Technology & Customer Experience Design
Chair:
Hye-Young Kim (University of Minnesota, United States)
| 08:00 | WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES (abstract) PRESENTER: Martha Rivera-Pesquera |
| 08:15 | Retail spaces as memory triggers: A feasibility study of reminiscence therapy exploring the role of shopping experiences for older adults (abstract) PRESENTER: Jennifer Yeeun Huh |
| 08:30 | ENHANCING THE GROCERY CUSTOMER EXPERIENCE: THE ROLE OF TECHNOLOGY AND HUMAN INTERACTION (abstract) PRESENTER: Monica Grosso |
| 08:45 | Dropouts in gamified promotions: How retailers can manage them (abstract) PRESENTER: Thomas Dobbelstein |
08:00-09:15 Session 07.09: Research Methodologies in Management and Marketing
Chairs:
| 08:00 | Guardiola, Klopp, or Mourinho? Evidence from the EPL on the Value of Managerial Abilities for Brand Performance Using a Two-Sided Matching Model of the Market for Talent (abstract) PRESENTER: Liang Zhao |
| 08:15 | Trust Through Transparency: How AI Disclosure Levels Shape Consumer Adoption in Healthcare (abstract) PRESENTER: Xiaoan Li |
| 08:30 | How memes culture and celebrity effects empower the virtual art value of NFTs (abstract) PRESENTER: Jiacheng Zhao |
| 08:45 | DISCRETE GAMES IN MARKETING RESEARCH (abstract) |
08:00-09:15 Session 07.10: Fashion Marketing & Management in the Age of Digital Challenge I
Chairs:
| 08:00 | IMPACT OF LUXURY BRAND VALUES ON PURCHASE INTENTION: SEGMENTING CUSTOMERS BASED ON INVOLVEMENT, NEED FOR STATUS AND COLLECTIVISM (abstract) PRESENTER: Nuttapol Assarut |
| 08:15 | Fashion Design with Generative AI: Examining Work Effectiveness through Self-Determination Theory (abstract) PRESENTER: Ha Youn Kim |
| 08:30 | Fashion Brand Collaborations: Exploring the Drivers of Consumer Evaluation (abstract) PRESENTER: Valencia Lo |
| 08:45 | UPSKILLING FOR FASHION DESIGN INNOVATION IN THE AI ERA (abstract) PRESENTER: Li Zeng |
| 09:00 | INTELLIGENT SUSTAINABILITY: AI-AGENT SYSTEM FOR SUSTAINABLE FASHION MARKETING (abstract) PRESENTER: Yue Guan |
09:25-10:55 Session 08.01: Meet the Editors I
Chair: Roland T. Rust (University of Maryland), VP of Publications, American Marketing Association
Facilitator: Charles R. Taylor (Villanova University)
Journal of Marketing: Jan-Benedict Steenkamp (University of North Carolina at Chapel Hill), Editor-in-Chief
Journal of Marketing Research: Rebecca W. Hamilton (Georgetown University), Editor-in-Chief
International Marketing Review: John Cadogan (University of Leicester), Editor-in-Chief
International Journal of Advertising: Charles R. Taylor (Villanova University), Editor-in-Chief
Journal of Advertising Research: Colin Campbell (University of San Diego), Editor-in-Chief
Tourism Review: Dimitrios Buhalis (Bournemouth University), Editor-in-Chief
Journal of Service Research: Ming-Hui Huang (National Taiwan University), Editor-in-Chief
Journal of Current Issues & Research in Advertising: Sukki Yoon (Bryant University), Editor-in-Chief
Tourism Management: Cathy Hsu (The Hong Kong Polytechnic University), Editor-in-Chief
Journal of Interactive Advertising: Jooyoung Kim (University of Georgia), Editor-in-Chief
Journal of Global Fashion Marketing: Eunju Ko (Yonsei University), Editor-in-Chief
09:25-10:55 Session 08.02: Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Challenges VIII
Chairs:
Kyung Hoon Kim (Changwon National University, South Korea)
Marie Haikel-El-Sabeh (Institut Mines-Télécom Business School, France)
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
Marie Haikel-El-Sabeh (Institut Mines-Télécom Business School, France)
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
| 09:25 | HUMANS VERSUS ROBOTS: A CONFRONTATION REGARDING SHOPPING IN THE METAVERSE (abstract) PRESENTER: Marie Haikel-El-Sabeh |
| 09:40 | Abstract: DO WEB3 METAVERSES PROVIDE GREATER VALUE TO CONSUMERS THAN WEB2? EXPERIMENTAL INSIGHTS (abstract) PRESENTER: Elissar Toufaily |
| 09:55 | BETWEEN FAST AND SLOW: EXPLORING AI RESPONSE DELAYS AND TASK COMPLEXITY (abstract) PRESENTER: Sung Hun Kevin Bae |
| 10:10 | ALGORITHMIC BIAS PERSONALIZATION IN AI RECOMMENDATIONS: HOW CUSTOMIZABLE FAIRNESS SHAPES CONSUMER TRUST AND BEHAVIOR (abstract) PRESENTER: Xiang Wang |
| 10:25 | CONSUMER ACCEPTANCE OF DIGITAL PRODUCT PASSPORTS: AN APPLICATION OF THE TECHNOLOGY ACCEPTANCE MODEL (abstract) PRESENTER: Sohee Ahn |
09:25-10:55 Session 08.03: New Insights in Digital and AI Advertising VIII
Chairs:
| 09:25 | DO VIRTUAL INFLUENCERS REALLY PERSUADE? A META-ANALYSIS OF THEIR EFFECTIVENESS (abstract) PRESENTER: Jiemin Looi |
| 09:40 | Trust or Trickery? The Role of AI and Human Influencers in Greenwashing Perceptions (abstract) PRESENTER: Marta Massi |
| 09:55 | ANTHROPOMORPHISM IN THE FASHION AI BLACK BOX: MULTIMODAL EMOTIONAL COMMUNICATION IN AI-GENERATED ADVERTISING (abstract) PRESENTER: Neulonbit Oh |
| 10:10 | CONSUMER REACTIONS TO AI-PRODUCED MARKETING DISCREPANCIES (abstract) PRESENTER: Kunlun Xue |
| 10:25 | Where Do They Virtually Stand? Charting the Rise and Reach of Virtual Influencers Through a Meta-Narrative and Bibliometric Analysis (abstract) PRESENTER: Fanjue Liu |
| 10:40 | Impact of Generative AI Virtual Fitting Services Characteristic on Consumer Behavior : Mediating role of Technology Acceptance and Emotional Responses (abstract) PRESENTER: Eunyoung Park |
09:25-10:55 Session 08.04: 2025 RITSUMEIKAN UNIVERSITY-GAMMA JOINT SYMPOSIUM I
Chairs:
Shoji Tanaka (Setsunan University, Japan)
Miao Miao (Faculty of Business Administration, Ritsumeikan University, Japan)
Changju Kim (Ritsumeikan University, Japan)
Miao Miao (Faculty of Business Administration, Ritsumeikan University, Japan)
Changju Kim (Ritsumeikan University, Japan)
| 09:25 | From irritation to usage frequency: Exploring the role of engagement in live commerce (abstract) PRESENTER: Songyuan Wu |
| 09:40 | EXPLORING THE MOTIVATIONS FOR VIDEO GAME-INDUCED TOURISM: A PERSPECTIVE OF AUTHENTICITY (abstract) PRESENTER: Xuanke Lin |
| 09:55 | The Impact of Chatbot Character Design on Customer Satisfaction (abstract) PRESENTER: Yuumi Ogura |
| 10:10 | ETHICAL FOOD CONSUMPTION IN THE DIGITAL AGE: CONSUMER ATTITUDES TOWARDS DIGITALLY MONITORED ANIMAL WELFARE IN PORK PRODUCTS (abstract) PRESENTER: Heerah Jose |
| 10:25 | Relations between brand betrayal, animosity, and reboycotts: moderating effects of the perceived severity of CSI and consumer cosmopolitanism (abstract) PRESENTER: Ping Zhong |
09:25-10:55 Session 08.05: New Paradigms of Luxury Consumption and Sustainable Behavior/ Arts & Culture Management in the Digital Environment
Chairs:
Aniruddha Pangarkar (UNIVERSITY OF WISCONSIN GREEN BAY, United States)
Juhyun Kim (Kyungsung University, South Korea)
Juhyun Kim (Kyungsung University, South Korea)
| 09:25 | The Impact of Corporate Social Responsibility (CSR) on Religious Consumers’ Luxury Consumption (abstract) PRESENTER: Haiming Hang |
| 09:40 | THE MORAL (IM)PERMISSIBILITY OF COUNTERFEIT LUXURY SIGNALING (abstract) PRESENTER: Foo Nin Ho |
| 09:55 | THE CONSUMER BEHAVIOR OF MEDIAN WEALTY CONSUMERS: A REVIEW AND RESEARCH AGENDA (abstract) PRESENTER: Michiko Miyamoto |
| 10:10 | PLAY IT BY THE NARRATIVE: AGENCY, TRANSPORTATION, AND HARMONIOUS STORYTELLING IN BOARD GAMES (abstract) PRESENTER: Mathieu Alemany Oliver |
| 10:25 | THE PERSONALITY OF LIVE MUSIC VENUES: DEVELOPING A MEASUREMENT SCALE (abstract) PRESENTER: Mathieu Alemany Oliver |
| 10:40 | How Arts and Cultural Content Shape Place Attachment: A Comparative Study of Visitor Experiences in Revitalized Idle Places (abstract) |
09:25-10:55 Session 08.06: Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights VI
Chairs:
Kevin Kam Fung So (University of South Carolina, United States)
Robert Li (Temple University, United States)
Hyunsu Kim (California State University, United States)
Xingyu Huang (University of London, UK)
Robert Li (Temple University, United States)
Hyunsu Kim (California State University, United States)
Xingyu Huang (University of London, UK)
| 09:25 | WHERE ARE YOU FROM AND HOW ARE YOU SATISFIED? ASYMMETRIC EFFECTS OF SERVICE ATTRIBUTES ON CUSTOMER SATISFACTION AND THE MODERATING EFFECT OF CULTURE (abstract) PRESENTER: Pinelopi Athanasopoulou |
| 09:40 | TIME DIMENSION IN IMMERSIVE VR DESIGN TO PROMOTE ECOTOURISM (abstract) |
| 09:55 | The Impact of Online Travel Platforms’ Price Discrimination on Tourist Behaviors (abstract) PRESENTER: Yuan Wang |
| 10:10 | INTRODUCING CULTURAL ENTROPY AS A FRAMEWORK FOR UNDERSTANDING CULTURAL TOURISM (abstract) PRESENTER: Yawei Wang |
| 10:25 | EXPLORING PERCEPTIONS OF OCEAN AND LEISURE TOURISM IN SOUTH KOREA ACROSS SEVEN COUNTRIES :USING BIG DATA TEXTMING (abstract) PRESENTER: Sola Yoon |
| 10:40 | PROTECTION MOTIVATION THOERY IN TOURISM: A SEMI-SYSTEMATIC LITERATURE REVIEW (abstract) PRESENTER: Mengyang He |
09:25-10:55 Session 08.07: Retail Service Transformation & Consumer Behavior in the Age of Digital Challenges II
Chairs:
Vera Rebiazina (National Research University Higher School of Economics, Russia)
Eunju Ko (Yonsei University, South Korea)
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
Eunju Ko (Yonsei University, South Korea)
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
| 09:25 | AI PERSONALIZATION IN MARKETING AS KEY FACTOR OF CUSTOMER SATISFACTION IN BRICS RETAIL (abstract) PRESENTER: Elena Sharko |
| 09:40 | ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS. (abstract) PRESENTER: Roberio Santos |
| 09:55 | Does Firm Size Matter? The Performance Implications of Click-and-Collect Strategy (abstract) PRESENTER: Hui-Ming Deanna Wang |
| 10:10 | A JANUS-FACED MATTER: MANAGERIAL PERSPECTIVES ON THE INTEGRATION OF TECHNOLOGY IN HIGH-END VENUES (abstract) PRESENTER: Federica Carlotto |
| 10:25 | CONSUMER PREFERENCE AND WILLINGNESS TO PAY MORE FOR TRACEABLE FOOD: AN AUSTRALIAN PERSPECTIVE (abstract) PRESENTER: Isaac Cheah |
| 10:40 | Using Chatbot in customer services context – A systematic review (abstract) |
09:25-10:55 Session 08.08: Technology-Driven Marketing and Entrepreneurial Innovation in the Challenging Digital Environment
Chairs:
| 09:25 | THE ROLE OF PSYCHOLOGICAL EMPOWERMENT IN BOOSTING JUNIOR LECTURERS’ INTENTIONS TO COMMERCIALIZE TECHNOLOGY (abstract) PRESENTER: Van Lee |
| 09:40 | Assessing the impact of Managers’ Risk Orientation on Product Innovation with state-of-the-art measures of predictive performance (abstract) PRESENTER: Kyung-Ah Kim |
| 09:55 | Count Data Modeling of Patent Activity in the High-tech Industry in the Presence of a Technology Gap (abstract) PRESENTER: Young-Ah Kim |
| 10:10 | From Big Data and Artificial Intelligence to Business Intelligence and Analytics for enhanced Key Account Management: A Dynamic Capabilities Perspective in an Emerging Market Context (abstract) PRESENTER: Katerina Makri |
| 10:25 | Bridging Strategy and Execution: A Growth Mapping Framework for SME Marketing Agility through Big Data Analytics (abstract) PRESENTER: Eric Li |
| 10:40 | The Application of Innovation Diffusion Theory and Experimental Marketing Strategy in the Adoption of AI-Generated Technology (abstract) PRESENTER: Tsui-Hsu Tsai |
09:25-10:55 Session 08.09: Contemporary Issues in International Marketing / Marketing in General
Chairs:
Eleni Tsougkou (University of Strathclyde, UK)
Kevin Tan (National University of Singapore, Singapore)
Joao Oliveira (University of Essex, UK)
Kevin Tan (National University of Singapore, Singapore)
Joao Oliveira (University of Essex, UK)
| 09:25 | The Influence of Consumer Evaluations on the Success of Athlete Endorsement Strategy (abstract) PRESENTER: Chia-Lin Lee |
| 09:40 | Situational Crisis Marketing: Towards an Integration of Crisis Types and Contingency Theory (abstract) PRESENTER: Kevin Tan |
| 09:55 | THE ABSENCE OF COMPROMISE: NAVIGATING THE DILEMMA BETWEEN INDULGENCE AND SELF-CONTROL (abstract) |
| 10:10 | UNVEILING THE CULTURAL HERITAGE DIMENSION OF THE COUNTRY IMAGE: A LEXICAL DIVE INTO WEB NARRATIVES FROM TWENTY-FOUR COUNTRIES (abstract) PRESENTER: Giada Mainolfi |
| 10:25 | AN EMPIRICAL INVESTIGATION OF ELECTRONIC WORD-OF-MOUTH (eWOM) ON CROSS-BORDER ONLINE PLATFORMS (abstract) PRESENTER: Mai Kikumori |
| 10:40 | Unraveling the Interplay Between Strategic Ambidexterity and Entrepreneurial Orientation in Relocation Decisions (abstract) PRESENTER: Nilay Bicakcioglu-Peynirci |
09:25-10:55 Session 08.10: Fashion Marketing & Management in the Age of Digital Challenge II
Chairs:
| 09:25 | CONCEPTUALIZING THE FUTURE OF 3D VIRTUAL FASHION RETAILING (abstract) |
| 09:40 | AI-Chatbot Paradoxes and Consumers' Coping Strategies in Luxury Fashion (abstract) PRESENTER: Eddie Ruofei Chen |
| 09:55 | My Hearth Beats for Green or Does It? The Moderating Effect of Stress on Sustainable Purchases in Online Fashion Stores (abstract) PRESENTER: Jyri Hoffrén |
| 10:10 | FASHION MARKET TRANSFORMATION IN RESPONSE TO EXTERNAL CHALLENGES: THE CASE OF RUSSIA (abstract) PRESENTER: Polina Efremova |
| 10:25 | CROSS-NATIONAL COMPARISON OF HOW CONSUMERS REACT TO VIRTUAL TRY-ON TECHNOLOGY: THE CASE OF US AND TAIWAN (abstract) PRESENTER: Shan-Ying Shih |
| 10:40 | THE VALUE OF ABSENCE – LUXURY BRANDS' CHALLENGES OF MAINTAINING BRAND ESSENCE AND EXCLUSIVITY ON SOCIAL MEDIA PLATFORMS (abstract) |
11:10-12:40 Session 09.01: Meet the Editors II
Chair: Roland T. Rust (University of Maryland), VP of Publications, American Marketing Association
Facilitator: Charles R. Taylor (Villanova University)
Journal of Consumer Research: Oleg Urminsky (University of Chicago), Editor-in-Chief
International Journal of Research in Marketing: Koen Pauwels (Northeastern University), Editor-in-Chief
Journal of International Marketing: Ayşegül Özsomer (KOÇ University), Editor-in-Chief
Journal of Business Research: Mirella H.P. Kleijnen (Vrije Universiteit Amsterdam), Co-Editor-in-Chief
Psychology & Marketing: Giampaolo Viglia (University of Portsmouth), Editor-in-Chief
Industrial Marketing Management: C. Anthony Di Benedetto (Temple University), Co-Editor-in-Chief
Asia Pacific Journal of Marketing & Logistics: Ian Phau (Curtin University), Editor-in-Chief
Journal of Global Scholars of Marketing Science: Kyung Hoon Kim (Changwon National University), Editor-in-Chief
Journal of Global Sport Management: Kihan Kim (Seoul National University), Editor-in-Chief
Australasian Marketing Journal: Lara Stocchi (University of South Australia), Incoming Editor-in-Chief
Journal of Product Innovation Management: Ruby P. Lee (Florida State University), Co-Editor-in-Chief
Journal of Consumer Psychology: Rajesh Bagchi (VIrginia Tech), Co-Editor
11:10-12:40 Session 09.02: Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Challenges IX
Chairs:
Kyung Hoon Kim (Changwon National University, South Korea)
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
Huanzhang Wang (Jiangnan University, China)
Erin Cho (Hong Kong Polytechnic University, Hong Kong)
Huanzhang Wang (Jiangnan University, China)
| 11:10 | Research on the influencing factors and mechanism of user stickiness in the metaverse (abstract) PRESENTER: Jiangying Fu |
| 11:25 | ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS. (abstract) PRESENTER: Eirini Bazaki |
| 11:40 | A Study on the Dual-Path Impact Mechanism of Recommendation Systems on Purchase Intention— The Mediating Role of Personalized Perception and Accuracy Perception (abstract) PRESENTER: Feng Li |
| 11:55 | A Study on the Impact Mechanism of AI Service Agents on Consumer Service Experience (abstract) PRESENTER: Feng Li |
| 12:10 | UNDERSTANDING CUSTOMER BEHAVIOUR, PERCEPTION AND REWARDED ENGAGEMENT: A PATHWAY TO STRENGTHENING LOYALTY IN THE MOBILE AND METAVERSE LOYALTY PROGRAMS (abstract) PRESENTER: Muniba Rauf |
11:10-12:40 Session 09.03: Sustainable Consumption and Green Marketing III
Chair:
Patrick Poon (Lingnan University, Hong Kong)
| 11:10 | GREEN GLORY OR GLOAT? UNVEILING SCHADENFREUDE IN GREEN PRESTIGE ADVERTISING (abstract) PRESENTER: Ser Zian Tan |
| 11:25 | Sustainable Fashion in Action: Exploring Gen Z and Millennials' Perceptions of Collaborative Clothing Consumption in Canada (abstract) PRESENTER: Eric Li |
| 11:40 | EFFECTS OF PERSONAL VALUES ON GREEN PURCHASE INTENTION: THE MODERATING ROLE OF GREEN ADVERTISING SKEPTICISM (abstract) PRESENTER: Cen Wang |
| 11:55 | ELECTRIC VEHICLE GREEN FINANCIAL SUSTAINABILITY BEHAVIOR - INDONESIAN DIGITAL GENERATION PERSPECTIVES (abstract) PRESENTER: Marvello Yang |
| 12:10 | THE EFFECT OF EXPERIENCE IN PRODUCT HARM ON CONSUMER SUSTAINABLE CONSUMPTION (abstract) PRESENTER: Sumin Kim |
| 12:25 | Marketing Challenges in Promoting Garment Waste Recycling: Lessons Learnt from NGOs in Hong Kong (abstract) PRESENTER: Zeyu Liu |
11:10-12:40 Session 09.04: 2025 RITSUMEIKAN UNIVERSITY-GAMMA JOINT SYMPOSIUM II
Chairs:
Shoji Tanaka (Setsunan University, Japan)
Miao Miao (Faculty of Business Administration, Ritsumeikan University, Japan)
Changju Kim (Ritsumeikan University, Japan)
Miao Miao (Faculty of Business Administration, Ritsumeikan University, Japan)
Changju Kim (Ritsumeikan University, Japan)
| 11:10 | The Fit Between Message Framing and Environmental Knowledge in Green Advertising: The Mediating Role of Perceived Authenticity (abstract) PRESENTER: Zhen Li |
| 11:25 | Mapping the Evolution of Olfactory Marketing: A Bibliometric Analysis of Scent Research in Consumer Behavior (abstract) PRESENTER: Fangzhou Li |
| 11:40 | Food banks and society: A psychological analysis of monetary donations to food banks in Japan (abstract) PRESENTER: Tomio Kobayashi |
| 11:55 | Evolution of Customer Strategies in the Omni-Channel Era: Can we reduce Information Asymmetry through Digitalization (abstract) PRESENTER: Shinya Nakami |
11:10-12:40 Session 09.05: AI-Driven Personalization: Transforming the Marketing Landscape
Chair:
Yung Kyun Choi (dongguk univ., South Korea)
| 11:10 | Navigating Transparency in Virtual AI Humans: Insights From the Luxury Hospitality Sector (abstract) PRESENTER: Tilen Pigac |
| 11:25 | A Study on Integrating Deep Image Feature Matching for Hyper-Personalized Intelligent Interior Design and Product Recommendation (abstract) PRESENTER: Cheng-Chieh Hsia |
| 11:40 | Exploring Generative Artificial Intelligence in Service Industries: Adoption and Customer Acceptance (abstract) PRESENTER: Jennifer Yee-Shan Chang |
| 11:55 | Implications of AI-Driven Personalization in Marketing: Big Data Perspective (abstract) |
11:10-12:40 Session 09.06: Consumer Decision Influence: Signaling, Framing, and Priming
Chair:
Alisara Rungnontarat Charinsarn (Thammasat Business School, Thailand)
| 11:10 | Framing Fear Signals in Digital Media: How Narrative Transportation Shapes Chinese Tourists' Decision Hesitancy toward Southeast Asian Destinations (abstract) PRESENTER: Beibei Chen |
| 11:25 | A THEORY UNIFICATION AMONG DIFFUSION OF INNOVATION THEORY, TECHNOLOGY ACCEPTANCE MODEL, AND TECHNOLOGY READINESS INDEX IN GENERATIVE ARTIFICIAL INTELLIGENCE ADOPTION (abstract) PRESENTER: Quinglin Li |
| 11:40 | Gift Occasions and Media Richness on Perceived Thoughtfulness: A Recipient Perspective (abstract) PRESENTER: Phoebe Wong |
| 11:55 | SIGNALING EFFECTS OF FOOD PACKAGING DESIGN SIMPLICITY ON PERCEIVED LEVELS OF VARIOUS FOOD PROPERTIES (abstract) PRESENTER: Nanaka Watanabe |
| 12:10 | INDOOR AIR QUALITY AS A POSITIVE SERVICE QUALITY SIGNAL IN HOTEL INDUSTRY: ITS PRELIMINARY TESTS AND POTENTIALS (abstract) PRESENTER: Wooyang Kim |
11:10-12:40 Session 09.07: Global Marketing Strategy and Decision Making
Chairs:
Valeria Penttinen (NIU College of Business, Northern Illinois University, United States)
Christina Papadopoulou (University of Leeds, UK)
Magnus Hultman (Brock University, Canada)
Christina Papadopoulou (University of Leeds, UK)
Magnus Hultman (Brock University, Canada)
| 11:10 | A STRATEGIC-CONFLICT PERSPECTIVE ON THE INTERPLAY OF CAUSATION AND EFFECTUATION IN ENTREPRENEURIAL MARKETING PROCESS OF INVs (abstract) PRESENTER: Tamara Galkina |
| 11:25 | Staying or Leaving? Resource Redeployment and Real Options Effects in Accelerating or Mitigating Firms’ International Market Exit Decisions (abstract) PRESENTER: Nilay Bıçakcıoğlu-Peynirci |
| 11:40 | Marketing mix modeling reimagined: Leveraging ai for data-driven decisions (Abstract) (abstract) PRESENTER: Valeria Pentttinen |
| 11:55 | Digital vulnerability by design: AI-driven retail platforms and the cultivation of consumer (sub)conscious dependence (abstract) PRESENTER: Trathep Vanabriksha |
| 12:10 | CUSTOMER EDUCATION IN MARKETING: IMPLICATIONS FROM BUILDING ARTIFICIAL INTELLIGENCE KNOWLEDGE (abstract) PRESENTER: Minna Rollins |
| 12:25 | Exporter adaptation in international buyer–seller relationships in the digital era (abstract) PRESENTER: Luyang Gao |
| 12:40 | Alignment of Strategic Communication for International Organizations with Diverse Multiple Country Branches (abstract) PRESENTER: Juliane J. Gabel |
11:10-12:40 Session 09.08: Strategic Market Management
Chairs:
| 11:10 | Reducing Corporate Social Irresponsibility? Investigating the interaction between TMT Pay Inequality and strategic emphasis (abstract) PRESENTER: Jieke Chen |
| 11:25 | Redefining Market Potential: Definitions, Dimensions, and Index Proposition (abstract) PRESENTER: Vinicius Brei |
| 11:40 | How Does New Product Preannouncement Specificity Shape Investors' Expectations?: The Role of Corporate Governance (abstract) |
| 11:55 | Product discontinuation through an RFM-based framework (abstract) PRESENTER: Vinicius Brei |
| 12:10 | HOW AND WHEN DIGITAL SERVITIZATION PAYS OFF? (abstract) PRESENTER: Sohee Jeong |
11:10-12:40 Session 09.09: Marketing in the Social World / Marketing Reimagined: Adapting to Evolving Consumer Behavior
Chairs:
Yanping Tu (The Hong Kong Polytechnic University, Hong Kong)
Artemis Panigyraki (University of Warwick, UK)
Artemis Panigyraki (University of Warwick, UK)
| 11:10 | AN EXPLORATION OF THE ROLE OF RECIPIENT STIGMA IN VIRTUOUS GIFT GIVING (abstract) PRESENTER: Satadruta Mookherjee |
| 11:25 | 15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA (abstract) |
| 11:40 | LEVERAGING PAIN IN ABSTRACT VS. CONCRETE PERSPECTIVES: SHAPING PERCEIVED AUTHENTICITY AND CONSUMER EVALUATION ACROSS DIFFERENT PRODUCT CATEGORIES (abstract) PRESENTER: In Seon Kim |
| 11:55 | CONSUMER EMPOWERMENT JOURNEYS: ADULT CHILDREN AND PARENTAL FOOD PROVISION NEGOTIATIONS IN COLLECTIVIST SOCIETIES (abstract) PRESENTER: Amy Yau Yau |
11:10-12:40 Session 09.10: Fashion Marketing & Management in the Age of Digital Challenge III
Chairs:
| 11:10 | THE IMPACT OF VR SPATIAL DESIGN ON CONSUMER ENGAGEMENT AND INTENTION OF USE IN RETAIL ENVIRONMENTS (abstract) PRESENTER: Chieh-Ju Lee |
| 11:25 | ZARA: THE EVOLUTION OF THE IN-STORE EXPERIENCE, FROM MAINSTREAM TO PHYGITAL LUXURY (abstract) PRESENTER: Silvia Pérez-Bou |
| 11:40 | THE ROLE OF DIGITAL ENGAGEMENT IN OMNICHANNEL FASHION RETAIL: THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND LOYALTY (abstract) PRESENTER: Vera Butkouskaya |
| 11:55 | THE INTERSECTION OF AI AND ONLINE FASHION SHOPPING: IMPLICATIONS FOR CONSUMER PURCHASING INTENTIONS (abstract) |
| 12:10 | Wearable Tech in Fashion Marketing Management: Consumer Insights and Barriers to Adoption in the UK (abstract) |
| 12:25 | FROM PREDICTIVE ANALYTICS TO GENERATIVE AI: A BIBILOMETRIC ANALYSIS OF AI ADOPTION IN FASHION (abstract) PRESENTER: Phallapa Petison |
14:00-15:30 Session 10.01: 2025 Journal of Business Research Workshop: How to Get Published in JBR
Instructor：Prof. Mirella H.P. Kleijnen, (Co-Editor-in-Chief of Journal of Business Research), Vrije Universiteit Amsterdam
Chair:
Mirella Kleijnen (Vrije Universiteit Amsterdam, Netherlands)
14:00-15:30 Session 10.02: 2025 GMA-GAMMA JOINT SYMPOSIUM
Chair:
Anna Zarkada (Cyprus University of Technology, Cyprus)
| 14:00 | BRIDGING BYTES AND BEHAVIORS: HUMAN-CENTRIC RESEARCH IN EMERGING DIGITAL ECONOMIES (abstract) |
| 14:15 | ARTIFICIAL INTELLIGENCE AND FASHION: A BIBLIOMETRIC ANALYSIS AND FUTURE AVENUES FOR RESEARCH (abstract) PRESENTER: Yioula Melanthiou |
| 14:30 | BRIDGING COGNITIVE AND TECHNOLOGICAL PERSPECTIVES FOR AI-ASSISTED DECISION-MAKING IN POLICY AND BUSINESS: A CONCEPTUAL MODEL (abstract) PRESENTER: Charles Chi Cui |
| 14:45 | OPPORTUNITIES AND CHALLENGES OF PROGRAMMATIC ADVERTISING: INSIGHTS FROM GERMAN SMEs (abstract) PRESENTER: Anna Zarkada |
| 15:00 | Bridging Cultures: Empowering Tourists’ Intercultural Competence by Leveraging Personalized Destination Experiences for Sustainable Growth (abstract) PRESENTER: Evangelia Rapti |
| 15:15 | The Evolution of Buyer-Seller Relationships in the Digital Age: A Philosophical Approach (abstract) PRESENTER: Erasmia Leonidou |
14:00-15:30 Session 10.03: Sustainable Consumption and Green Marketing IV
Chair:
Patrick Poon (Lingnan University, Hong Kong)
| 14:00 | FROM BELIEFS TO BASKETS: UNDERSTANDING MALAYSIAN CONSUMER DRIVERS IN THE ORGANIC MARKET (abstract) PRESENTER: Ai Chin Thoo |
| 14:15 | THE EFFECT OF UPCYCLING PRODUCT’S PAST IDENTITY ON PURCHASE INTENTION: THE MEDIATING ROLE OF NOSTALGIA, UNIQUENESS AND CREATIVITY (abstract) PRESENTER: Muhammad Waqas Khan |
| 14:30 | Consumer Responses to Sustainability Communication: An Empirical Study Based on Regulatory Focus Theory (abstract) PRESENTER: Daisuke Nishi |
| 14:45 | SOCIAL MEDIA AS A CSR CANVAS: A STUDY OF FASHION BRANDS’ SUSTAINABILITY COMMUNICATION (abstract) PRESENTER: Lynnanne Chao |
14:00-15:30 Session 10.04: 2025 RITSUMEIKAN UNIVERSITY-GAMMA JOINT SYMPOSIUM III
Chairs:
Shoji Tanaka (Setsunan University, Japan)
Miao Miao (Faculty of Business Administration, Ritsumeikan University, Japan)
Changju Kim (Ritsumeikan University, Japan)
Miao Miao (Faculty of Business Administration, Ritsumeikan University, Japan)
Changju Kim (Ritsumeikan University, Japan)
| 14:00 | HOW DO COMPANIES RESPOND TO ADVERTISING FAILURES OF SOCIAL MEDIA INFLUENCERS? FOCUSING ON THE SUSTAINABLE CONTRIBUTION OF SOCIAL MEDIA INFLUENCERS (abstract) PRESENTER: Xiuyan Yan |
| 14:15 | Two Studies on Health Misinformation: How Can We Better Communicate With the Public in Fighting the War of Health Misinformation? (abstract) PRESENTER: Kevin K.W. Ho |
| 14:30 | COMPLEXITY IN ONLINE SALES PROMOTION AND CONSUMER INTENTIONS TO PARTICIPATE: AN EMPIRICAL STUDY IN THE JAPANESE MARKET (abstract) |
| 14:45 | EMPIRICAL RESEARCH ON B-CORP CERTIFICATION IN THE ITALIAN FASHION INDUSTRY: IMPACT ON MARKETING AND MADE IN ITALY (abstract) PRESENTER: Eleonora Acciai |
14:00-15:30 Session 10.05: AI-Enabled Touchpoints
Chairs:
| 14:00 | Harnessing AI-Enabled Strategic Marketing to Enhance Purchase Intention in SMEs (abstract) |
| 14:15 | Social AI: Hedonic and Utilitarian Perceived Uses and Threats of Anthropomorphized Artificial Intelligence Social Entities (abstract) |
| 14:30 | TOO AUTHENTIC TO TOLERATE? THE IMPACT OF PERCEIVED AUTHENTICITY IN AI CHATBOT DESIGN ON CONSUMER BEHAVIOR UNDER SERVICE FAILURE (abstract) PRESENTER: Chia-Wei Sun |
| 14:45 | Chatbots as a branded touchpoint (abstract) PRESENTER: Daniela Langaro |
| 15:00 | BEYOND THE HUMAN TOUCH: CONSUMER RESPONSES TO VIRTUAL INFLUENCERS ENDORSING GREEN FASHION AND MULTIPLE BRANDS (abstract) PRESENTER: Eun Kang |
14:00-15:30 Session 10.06: Business Model and Productivity Innovation for Customer Value Creation / Developing Creative and Critical Thinking in Business Class
Chairs:
Jaesu Kim (Korean Academy of Marketing Science, South Korea)
Minjung Cho (The Hong Kong Polytechnic University, Hong Kong)
Minjung Cho (The Hong Kong Polytechnic University, Hong Kong)
| 14:00 | COCREATION AND RELATIONSHIPS AS KEY COMPONENTS FOR SUSTAINABLE COMPETITIVE ADVANTAGE (abstract) PRESENTER: Tomás Sparano Martins |
| 14:15 | From Lab to Launch: Silicon Valley–Style Business Models and Marketing Strategies in University-Industry Collaboration (abstract) PRESENTER: Hyoungkoo Ha |
| 14:30 | Bridging Theory and Practice: Effective Strategies for Project-Based Learning in Fashion Business Education (abstract) |
| 14:45 | How to increase students' engagement in the development of creative marketing communication messages (abstract) |
| 15:00 | Why Curiosity Solutions Matter: Moderating the Impact of Curiosity on Brand Attitude and Engagement (abstract) PRESENTER: Yi-Ting Chu |
14:00-15:30 Session 10.07: Stakeholder Management
Chair:
Manfred Schwaiger (Ludwig Maximilian University of Munich, Germany)
| 14:00 | EXPLORING STAKEHOLDER EXPECTATIONS AND MOTIVATIONS: DESIGNING EFFECTIVE CHALLENGE-BASED LEARNING PROGRAMS IN INTERDISCIPLINARY CONTINUING EDUCATION (abstract) |
| 14:15 | (RE-)DEFINING BOARD DIVERSITY (abstract) |
| 14:30 | Enhancing Consumer Acceptance in Personalized Pricing: The Role of E-Coupons as Price Framing Mechanism (abstract) |
| 14:45 | Measuring Authenticity in CSR Communication (abstract) PRESENTER: Maria Knöpfle |
| 15:00 | ANTECEDENTS, DECISIONS, AND OUTCOMES OF CORPORATE SOCIAL IRRESPONSIBILITY IN SPORTS MEGA-EVENTS: A SYSTEMATIC LITERATURE REVIEW AND AVENUES FOR FUTURE RESEARCH (abstract) PRESENTER: Reynald Brion |
| 15:15 | SMART Model Choice: A Taxonomy and Guide for Using LLMs for Behavioral Prediction (abstract) |
| 15:30 | The Role of Perceived Control in Service Recovery (abstract) |
14:00-15:30 Session 10.08: 2025 Safety Management Symposium: Roles of AI in Children’s Safety Management / Security, and Safety in Marketing and Consumer Behavior
Chairs:
| 14:00 | The Impact of Certification on Consumer Trust in the Fire Safety Service: A Signaling Theory Approach (abstract) PRESENTER: Heeseok Woo |
| 14:15 | THE NEGATIVE IMPACT OF PERCEIVED RISK ON NEOBANKS’ ADOPTION (abstract) PRESENTER: Magdalini Soureli |
| 14:30 | CONSUMERS’ PRIVACY PROTECTION BEHAVIORS IN SMART DEVICES ADOPTION: A PERSON-CENTERED INVESTIGATION (abstract) PRESENTER: Hua Ariel Li |
| 14:45 | THE CONSUMER PERCEPTION OF DARK PATTERNS ON ONLINE TRAVEL PLATFORMS (abstract) PRESENTER: Jungwon Nam |
14:00-15:30 Session 10.09: Contemporary Consumer Online Behaviour
Chair:
Xin-Jean Lim (Sun Yat-Sen University; Universiti Putra Malaysia, China)
| 14:00 | HOW AI-GENERATED SUMMARY REVIEWS SHAPE CONSUMER PERCEPTION: A HEURISTIC-SYSTEMATIC MODEL APPROACH (abstract) PRESENTER: Jae Eun Jeong |
| 14:15 | STRATEGIC DATES CAMPAIGN IN AFFECTING CUSTOMERS’ PURCHASE INTENTION IN E-MARKETPLACE BY STIMULATING FEAR OF MISSING OUT (FOMO) (abstract) PRESENTER: Adilla Anggraeni |
| 14:30 | CONSUMER RESPONSES TO THE USE OF ARTIFICIAL INTELLIGENCE IN ONLINE SHOPPING: EXAMINE THE IMPACT OF VALENCE AND LOYALTY ON WOMS (abstract) PRESENTER: Rukun Zhang |
| 14:45 | Virtual influencers as catalysts for pro-social movements: A netnographic study (abstract) PRESENTER: Viya Zhang |
| 15:00 | The Impact of Clever Humor and Expert Endorsements in Advertising (abstract) PRESENTER: Jooyoung Park |
14:00-15:30 Session 10.10: Digital Marketing Research and Customer Experience III / Neurobranding: Exploring the Intersection of Neuroscience and Branding / Refocusing on Relationship with AI & Neuromarketing
Chairs:
Chen Lou (Nanyang Technological University, Taiwan)
Jhih-Syuan Elaine Lin (National Chengchi University, Taiwan)
Eun-Ju Lee (SungKyunKwan University, South Korea)
Omid Asgari (Nova School of Business and Economics, Portugal)
Jhih-Syuan Elaine Lin (National Chengchi University, Taiwan)
Eun-Ju Lee (SungKyunKwan University, South Korea)
Omid Asgari (Nova School of Business and Economics, Portugal)
| 14:00 | DIGITAL ORDERING AND ITS EFFECTS ON CONSUMER PLATE WASTE REDUCTION: INSIGHTS FROM A STAKEHOLDER ORIENTATION INQUIRY (abstract) PRESENTER: Daisy Lee |
| 14:15 | HOW DOES VIDEO SCENE LENGTH AFFECT PRODUCT SALES? RETHINKING THE IMPACT OF COMPLETION RATE ON E-COMMERCE PLATFORMS (abstract) PRESENTER: Ping Wang |
| 14:30 | Transparent Technology: Evaluating the Impact of AI-Generated Ad Disclosure on Consumer Trust, Authenticity, and Purchase Intention (abstract) |
| 14:45 | Neural Correlates Underlying Consumers' Discrimination between AI-generated and Human-generated Content (abstract) PRESENTER: Wenying Tan |
| 15:00 | Consumers’ Adoption to Digital Twin AI Agent Application (abstract) PRESENTER: Wenying Tan |
| 15:15 | Neurobranding in the Mass Market: Insights from the Grains Industry (abstract) |
15:45-17:15 Session 11.01: 2025 Tourism Management Workshop: How to Get Published in Tourism Management - Tips from the Editors
This workshop is designed for scholars who aspire to publish their academic work in Tourism Management (IF: 10.9). The editors will mainly share insights on: The scope and positioning of the journal, Manuscript preparation dos and don’ts, Desk review criteria, How to craft an impact statement, & How to address reviewer comments.
Instructor：
Editor-in-Chief Prof. Cathy Hsu, The Hong Kong Polytechnic University
Associate Editor Prof. Xiang (Robert) Li, CUHK Business School, The Chinese University of Hong Kong
15:45-17:15 Session 11.02: 2025 JSMD-GAMMA JOINT SYMPOSIUM I
Chair:
Yoritoshi Hara (Meiji University, Japan)
| 15:45 | The Processes of Value Co-creation in Marketing: Resource Combination and Reconfiguration (abstract) |
| 16:00 | Brand Effects in the Organizational Buying Process: A Comparison of the Sorting and Ranking Stages (abstract) PRESENTER: Yuichi Nagai |
| 16:15 | NOVELTY, SATIATION AND ACQUIRED TASTE: A LOOK INTO THE PREFERENCE FLUCTUATION AND THE PREFERENCE READHUSTMENT AFTER ABSTINENCE (abstract) PRESENTER: Dalong Shao |
| 16:30 | The Dual Pathways of Self-Esteem in Parasocial Relationships: Need for Uniqueness and Unsatisfied Belonging (abstract) PRESENTER: Jianing Yu |
15:45-17:15 Session 11.03: Sustainable Consumption and Green Marketing V
Chair:
Patrick Poon (Lingnan University, Hong Kong)
| 15:45 | DARK SIDE OF CSR RELATED-CAMPAIGNS OF „TRUE PRICES“: EMOTIONS AND LOYALTY OF FOOD CUSTOMERS (abstract) |
| 16:00 | MARKETING TRANSFORMATION FOR SUSTAINABILITY: LINKING GREEN CONSUMPTION TO CONSUMER WELL-BEING (abstract) PRESENTER: Heejung Park |
| 16:15 | Electric Vehicles Acceptance in Developing Countries: Empirical Evidence from Southeast Asia (abstract) PRESENTER: Khalilah Abd Hafiz |
| 16:30 | Long-term orientation and organic clothes consumption: a mediating role of a sustainable lifestyle (abstract) PRESENTER: Praveen Goyal |
| 16:45 | From Consumer Needs to Consumption Behaviour: Investigating the Influence of Ethical Values on Grocery Retailers’ Marketing Strategies (abstract) PRESENTER: Markus Raatikainen |
| 17:00 | PROJECT-LOCATION CONGRUENCE: WHEN GREEN PROJECTS MATCH GREEN LOCATIONS (abstract) PRESENTER: Chananan Dechadilok |
15:45-17:00 Session 11.04: Turning Points in Luxury - An Industry at Crossroads / Communicating Sustainable Luxury in the Challenging Digital Environment
Chair:
Serena Rovai (La Rochelle Busoness School, France)
| 15:45 | Pre-owned luxury product market landscape. The case of luxury watches (abstract) PRESENTER: Tiziano Vescovi |
| 16:00 | DECODING LUXURY SHAMING USING GENAI AND CONSUMER PERSPECTIVES (abstract) PRESENTER: Shuyi Hao |
| 16:15 | Digital Transformation and Sustainable Growth: The Luxury Fashion Sector's Post-Pandemic Strategies (abstract) |
| 16:30 | SUSTAINABILITY COMMUNICATION IN FASHION: A COMPARATIVE ANALYSIS OF B-CORP AND NON B-CORP BRANDS ACROSS LUXURY AND FAST FASHION (abstract) PRESENTER: Eleonora Acciai |
| 16:45 | From Information to Influence: How Augmented Reality-Powered Digital Product Passports Shape Luxury Fashion Perceptions and Purchase Intentions (abstract) PRESENTER: Kishokanth Jeganathan |
15:45-17:15 Session 11.05: 2025 SIM-GAMMA JOINT SYMPOSIUM I
Chairs:
Juran Kim (Jeonju University, South Korea)
Raffaele Donvito (University of Florence, Italy)
Francesca Checchinato (checchin@unive.it, Italy)
Raffaele Donvito (University of Florence, Italy)
Francesca Checchinato (checchin@unive.it, Italy)
| 15:45 | Localizing global strategies: Hong Kong consumer behavior and the aperitivo brands Aperol and Campari (abstract) |
| 16:00 | The Art of Integration: New Trends in Luxury Featuring "Feng Shui, Taoism, Buddhism". (abstract) |
| 16:15 | CROSS-CULTURAL INFLUENCES ON SMART HOME ADOPTION: A UGC TEXT MINING ANALYSIS (abstract) PRESENTER: Ming Cheng |
| 16:30 | CULTURAL TRAITS AND FOOD WASTE: AN EXPERIMENTAL ANALYSIS OF PERSUASIVE MESSAGING IN ITALY AND AUSTRALIA (abstract) PRESENTER: Claudia Cozzio |
| 16:45 | Crafting Excellence: HModa Group strategic support for luxury fashion SMEs (abstract) PRESENTER: Elena Cedrola |
15:45-17:15 Session 11.06: Marketing Education
Chair:
Ralf Schellhase (Hochschule Darmstadt, Germany)
| 15:45 | TOWARDS A ‘CO-INTELLIGENCE PARADIGM’: ENHANCING LEARNING IN MANAGEMENT EDUCATION (abstract) PRESENTER: Nicos Rossides |
| 16:00 | Prompt Literacy in AI-Augmented Constructivist Learning Environments: Evidence from a Marketing Strategy Course experiment (abstract) |
| 16:15 | The Use of Artificial Intelligence in the Teaching and Management of an MBA Programme - Opportunities and Challenges (abstract) |
| 16:30 | From Learning to Adoption: Understanding Marketing Students' Acceptance of Generative AI Technologies (abstract) PRESENTER: Yao Yao |
15:45-17:15 Session 11.07: Customer Experience Management
Chairs:
Anne-Madeleine Kranzbühler (Delft University of Technology, Netherlands)
Mirella Kleijnen (Vrije Universiteit Amsterdam, Netherlands)
Mirella Kleijnen (Vrije Universiteit Amsterdam, Netherlands)
| 15:45 | SENSORY EXPERIENCES AND WELL-BEING INTERSECTIONS: A MANAGERIAL APPROACH (abstract) PRESENTER: Dora Agapito |
| 16:00 | How Social Presence and Telepresence Influence Purchase Intention in Live Streaming Commerce: The Mediating Roles of Perceived Enjoyment and Usefulness (abstract) |
| 16:15 | The Impact of Livestream Shopping Factors on Impulse Buying in Vietnam (abstract) PRESENTER: Sebastian Ullrich |
| 16:30 | CUSTOMER EXPERIENCE AND SALES INTERACTIONS: MOTIVATIONAL ORIENTATIONS, INFLUENCE TACTICS, AND SALES PERFORMANCE (abstract) |
15:45-17:15 Session 11.08: Marketing and New Technologies I
Chairs:
Marius Wait (University of Johannesburg, South Africa)
Iryna Pentina (University of Toledo, United States)
Carmen Lopez (Southampton Business School, University of Southampton, UK)
Iryna Pentina (University of Toledo, United States)
Carmen Lopez (Southampton Business School, University of Southampton, UK)
| 15:45 | A TAM ANALYSIS ON THE USEFULNESS OF A MOBILE APP AS A PRACTICAL SALES TEACHING PEDAGOGY (abstract) |
| 16:00 | MARKETING IN THE MIRROR: EXPLORING HUMAN-AI SYNERGY IN PROFESSIONAL PRACTICE (abstract) |
| 16:15 | TO DISCLOSE OR NOT: EXPLORING MARKETERS’ STRATEGIES FOR MARKETING CONTENT IN THE AGE OF GENERATIVE ARTIFICIAL INTELLIGENCE (abstract) PRESENTER: Jani Holopainen |
| 16:30 | MEASURING MARKETING STRATGY IN A NEW MARKET; EMPIRICAL STURY IN JAPANESE SVOD MARKET (abstract) PRESENTER: Michiko Miyamoto |
| 16:45 | Exploring AI website advertising effectiveness through the lens of emotions: A case of travel comparison websites (abstract) PRESENTER: Antonia Tsadioti |
| 17:00 | OPTIMIZING PRODUCT MIX: A GEOMETRIC SIMULATION APPROACH IN THE SYSTEM SEMICONDUCTOR INDUSTRY (abstract) PRESENTER: Em Hwan Kim |
15:45-17:15 Session 11.09: Human-Robot Interaction in Consumer Behavior
Chair:
Joonheui Bae (The Hong Kong Polytechnic University, Hong Kong)
| 15:45 | ENHANCING USER INTENTION WITH BOT BASED CUSTOMER SERVICES: DESIGN AND ANALYSIS (abstract) PRESENTER: Priyanka Gupta |
| 16:00 | CONSUMER ENGAGEMENT IN CO-CREATION WITH AI (abstract) PRESENTER: Kunlun Xue |
| 16:15 | EXPLORING THE ROLE OF AI-BASED CHATBOT PERSPECTIVE-TAKING IN BRAND TRANSGRESSIONS (abstract) PRESENTER: Kuan-Ju Chen |
| 16:30 | Understanding Service Robot Recovery and User Reactions (abstract) PRESENTER: Minjung Cho |
| 16:45 | EXPLORING HUMANLIKE ROBOT DESIGN AND USAGE INTENTIONS (abstract) PRESENTER: Sung Hun Bae |
| 17:00 | THE DIFFERENT EFFECT OF PHYSICAL AND VIRTUAL SOCIAL ROBOT ON USE BEHAVIOR (abstract) PRESENTER: Joonheui Bae |
| 17:15 | THE IMPACT OF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE (abstract) PRESENTER: Xiang Wang |
15:45-17:15 Session 11.10: Marketing Communications I
Chair:
Anastasios Panopoulos (University of Macedonia, Greece)
| 15:45 | POWER OF SECOND-PERSON PRONOUNS: BOOSTING BRAND CONNECTION IN ONLINE ADS (abstract) PRESENTER: Ser Zian Tan |
| 16:00 | THE ROLE OF ARTIFICIAL INTELLIGENCE IN SHAPING DIGITAL ENTREPRENEURSHIP: EXPLORING NEW BUSINESS MODELS AND ENTREPRENEURIAL SKILLS DEVELOPMENT (abstract) PRESENTER: Konstantinos Fouskas |
| 16:15 | Impact of User and Firm-Generated Content on Brand Communities and Destination Branding (abstract) PRESENTER: Anastasios Panopoulos |
| 16:30 | HOW BLOCKCHAIN AND METAVERSE TECHNOLOGIES ARE REDEFINING MARKETING COMMUNICATION (abstract) PRESENTER: Christos K. Georgiadis |
| 16:45 | RECIPROCAL MARKETING COMMUNICATION AND ADAPTIVE GOVERNANCE (abstract) PRESENTER: Sokratis Sarafidis |
| 17:00 | IMPLEMENTING EVENT MARKETING FOR FASHION BRAND COMMUNICATION: A THEORETICAL DISCUSSION (abstract) |
17:25-18:40 Session 12.01: The Innovation of Marketing Technology and Consumer Vulnerability
Chairs:
Ikuo Takahashi (Keio University, Faculty of Business & Commerce, Japan)
Sangdo Oh (Yonsei University, South Korea)
Sangdo Oh (Yonsei University, South Korea)
| 17:25 | Hotel guests’ co-creation process: influence on co-creation capabilities and the moderating role of perceived innovativeness and autonomous technology (abstract) PRESENTER: Sofia Almeida |
| 17:40 | The Temporal Dynamics of Consumer Negativity: How Circadian Rhythms Influence Negative Reviews and Consumer Sentiment (abstract) PRESENTER: Jeonghwa Seo |
| 17:55 | DECEPTIVE PRICING AND CONSUMER VULNERABILITY (abstract) |
| 18:10 | FASHION SHOPPING IN THE DIGITAL AGE: COMPARING TRADITIONAL ONLINE STORES AND VIRTUAL FASHION EXPERIENCES (abstract) PRESENTER: Nkosivile Madinga |
17:25-18:40 Session 12.02: 2025 JSMD-GAMMA JOINT SYMPOSIUM II / 2025 AEMARK-GAMMA JOINT SYMPOSIUM
Chair:
Yoritoshi Hara (Meiji University, Japan)
| 17:25 | The Effect of Market Orientation on Retailer Outcomes and the Moderating Effect of Knowledge Sharing with Proactive Suppliers (abstract) PRESENTER: Junji Inoguchi |
| 17:40 | THE DIVERGENT EQUATIONS OF LUXURY: HOW QUALITY AND SUSTAINABILITY DEFINE HARD AND SOFT LUXURY (abstract) PRESENTER: Misaki Funabiki |
| 17:55 | Managing Interorganizational Integration in Omnichannel Platform: Challenges and Research Directions (abstract) |
| 18:10 | RELATIONSHIP BETWEEN CONSUMER VALUES, SALES CHANNELS, PRODUCT AWARENESS, PURCHASE INTENTION, AND PURCHASE BEHAVIOR IN BASIC COSMETICS (abstract) PRESENTER: Michiko Miyamoto |
17:25-18:40 Session 12.03: Sustainable Consumption and Green Marketing VI
Chair:
Patrick Poon (Lingnan University, Hong Kong)
| 17:25 | Are they being authentic? The effects of claim type and message sidedness on green compensation claims (abstract) PRESENTER: Yun Yang |
| 17:40 | INTERNAL MARKETING: AN IMPORTANT ROLE IN THE EFFECTIVENESS OF ENVIRONMENTAL SUSTAINABILITY (abstract) PRESENTER: Xini Hu |
| 17:55 | ARE BRAND PURPOSE AND CSR ONE AND THE SAME FOR CONSUMERS? (abstract) |
| 18:10 | DIFFUSING SUSTAINABLE FASHION: HOW TO MOTIVATE THE PURCHASE OF UPCYCLED BIOFASHION (abstract) PRESENTER: Antonio K.W. Lau |
17:25-18:40 Session 12.04: 2025 SIM-GAMMA JOINT SYMPOSIUM II
Chairs:
Juran Kim (Jeonju University, South Korea)
Raffaele Donvito (University of Florence, Italy)
Francesca Checchinato (checchin@unive.it, Italy)
Raffaele Donvito (University of Florence, Italy)
Francesca Checchinato (checchin@unive.it, Italy)
| 17:25 | “IT’S AUTHENTHIC ITALIAN AMERICAN CHEESE!”. EFFECTS OF COUNTRY STEREOTYPES ON PERCEIVED AUTHENTICITY AND PURCHASE INTENTIONS OF ITALIAN-SOUNDING FOOD PRODUCTS (abstract) PRESENTER: Letizia Lo Presti |
| 17:40 | AUTHENTIC FOR WHOM? THE ROLE OF TRADITION IN RESTAURANTS AND THE IMPACT OF OVERTOURISM (abstract) PRESENTER: Vladi Finotto |
| 17:55 | JUVENTUS REBRANDING. A BOLD STRATEGY THAT LOOKS TO THE FUTURE (abstract) PRESENTER: Anna Claudia Pellicelli |
| 18:10 | NEUROMARKETING AND ART: EVALUATING FACEREADER TECHNOLOGY FOR EMOTION DETECTION AND THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS (abstract) PRESENTER: Raffaele Donvito |
17:25-18:40 Session 12.05: Destination Image and Biases / Strategic Issues in Retailing and Distribution Channels
Chairs:
Xiaojiang Zheng (Copenhagen University, Denmark)
Alexander Josiassen (Copenhagen Business School, Denmark)
Alexander Josiassen (Copenhagen Business School, Denmark)
| 17:25 | CLOCKING ON FOR LEISURE: A DRAMATURGICAL STUDY OF DAKA BEHAVIOR IN CHINESE TOURIST SPACES (abstract) PRESENTER: Rhonwyn K Vaudrey |
| 17:40 | OVERTOURISM AND TOURISMPHOBIA IN GRAMADO - BRAZIL: IMPACTS ON THE DESTINATION IMAGE (abstract) PRESENTER: Vivian Strehlau |
| 17:55 | Destination Image Congruence in Cultural Tourism: A Big Data Analysis of Cultural Authenticity, DMO Strategies, and Tourist Experiences in Macao and Vienna (abstract) PRESENTER: Selina Yuqing Xie |
| 18:10 | The Role of Emotional Experiences in Pop-Up Stores for Building Brand Loyalty Among Generation Z (abstract) PRESENTER: Jung Eun Bae |
| 18:25 | REFRAMING MARKET INSIGHT: INTEGRATING BRAND, PANEL, AND RETAIL DATA WITH GEOGRAPHICAL GRANULARITY (abstract) PRESENTER: Virginia Vannucci |
| 18:40 | The effect of manufacturers’ channel strategy and product strategy on performance in overseas market: Based on optimal distinctiveness theory (abstract) |
17:25-18:40 Session 12.06: Healthcare Services Research
Chair:
Hina Khan (Lancaster University Management School, UK)
| 17:25 | SUBLIMINAL PERSUASION VIA AI IN HEALTH PRODUCT ADVERTISING: THE MODERATING ROLES OF BELIEF AND HEALTH GOAL PRIMING ON CONSUMER PURCHASE INTENTION (abstract) PRESENTER: Rukun Zhang |
| 17:40 | HEALTH PERSUASION: ENCOURAGING PATIENTS TO ADOPT A PLANT-BASED DIET AND HEALTHY LIFESTYLE (abstract) |
| 17:55 | Behind 280 Calories: Understand the Nutrition Facts Label by Intelligible Units (abstract) PRESENTER: Huixin Deng |
| 18:10 | Women Leaders in Social Enterprises: An Upper Echelons Perspective on Driving Health and Social Welfare Initiatives (abstract) PRESENTER: Hina Khan |
17:25-18:40 Session 12.07: Marketing and New Technologies II
Chairs:
Marius Wait (University of Johannesburg, South Africa)
Iryna Pentina (University of Toledo, United States)
Carmen Lopez (Southampton Business School, University of Southampton, UK)
Iryna Pentina (University of Toledo, United States)
Carmen Lopez (Southampton Business School, University of Southampton, UK)
| 17:25 | WHAT SHOULD BE DONE TO MAKE CULTURED MEAT WIDELY ADOPTED? (abstract) |
| 17:40 | How Industry 5.0 Shapes Myopic Marketing Management: The Role of CEO Decisions (abstract) PRESENTER: Sichen Meng |
| 17:55 | BRIDGING BUSINESSES DIGITALLY: A SYTEMATIC LITERATURE REVIEW OF B2B COMMUNICATION IN THE DIGITAL AGE (abstract) PRESENTER: Mariya Onopko |
| 18:10 | Engage or Overwhelm? Navigating The Tension Between Notifications, Consumer Well-Being, and Digital Fatigue (abstract) PRESENTER: Joel Lo Ribeiro |
17:25-18:40 Session 12.08: Marketing Communications II / Wellness Trends and Marketing
Chair:
Anastasios Panopoulos (University of Macedonia, Greece)
| 17:25 | PROCESS AND OUTCOME FRAMING IN PROMOTING ENVIRONMENTAL COMMUNICATION (abstract) PRESENTER: Hai-Anh Tran |
| 17:40 | CONSUMER RESPONSES TO MEN DEFYING NORMATIVE EXPECTATIONS (abstract) PRESENTER: Akshaya Vijayalakshmi |
| 17:55 | AN EXAMINATION OF STORYTELLING ADVERTISEMENTS ON BUYING BEHAVIOUR (abstract) PRESENTER: Sven Kuenzel |
| 18:10 | EXPLORING FACTORS FOR SUSTAINABLE DEMAND OF MARINE WELLNESS TOURISM PROGRAMS: MULTI-ANALYTICAL APPROACHES (abstract) PRESENTER: Yujeong Jo |
17:25-18:40 Session 12.09: The future of Luxury in A Digital World / Digital Frontiers in Global Marketing
Chairs:
| 17:25 | CONGRUENCE IN THE DIGITAL WORLD: INVESTIGATING VIRTUAL INFLUENCER-BRAND-CUSTOMER DYNAMICS IN LUXURY ENDORSEMENTS (abstract) PRESENTER: Xi Luo |
| 17:40 | THE POWER OF SOCIAL MEDIA: THE INFLUENCE OF GENDER, INCOME AND EDUCATION IN DRIVING LUXURY PURCHASES (abstract) PRESENTER: Ghina Molaeb |
| 17:55 | THE ROLE OF AI AUTHENTICATION IN ENHANCING CONSUMER TRUST AND PURCHASE INTENTION IN SECONDHAND LUXURY LIVE-STREAMING COMMERCE (abstract) PRESENTER: Xiangjun Ma |
| 18:10 | Consequences of Cosmopolitanism: A Meta-Analytical Review (abstract) PRESENTER: Katharina Zeugner-Roth |
| 18:25 | CONVERSION RATES IN E-COMMERCE (abstract) PRESENTER: Maximilian Kaiser |