The Effects of Thinking Styles on Mobile Augmented Reality Experience in Retail (abstract)

Utilitarian or Hedonic? A Comparative Study of B2B and B2C Brand Communities (abstract)

HOW INDUSTRY 5.0 SHAPES MYOPIC MARKETING MANAGEMENT: THE ROLE OF CEO DECISIONS (abstract)

The impact of influencer-generated content on persuading followers to purchase: Focus on vicarious expression and parasocial relationship (abstract)

FROM SENSORY TO EMOTIONAL: THE ROLE OF TACTILE CUES IN AI-DRIVEN CUSTOMER SERVICE (abstract)

High yield luxury tourism experiences for sustainable rural tourism destinations (abstract)

FROM PHYSICAL TO DIGITAL: THE ROLE OF CROSS-CHANNEL CAPABILITIES IN ENTRY MODE CHOICES (abstract)

When Twists Become Premium: The Role of Luxury Involvement in Price Perception (abstract)

THE IMPACT OF COUNTRY OF ORIGIN AND SUSTAINABILITY ON YOUNG CONSUMERS' PERCEPTIONS OF LUXURY GOODS (abstract)

Reimagining CSR and Moral Licensing in Global Luxury Branding: Strategies for Ethical Engagement and Sustainability (abstract)

Image Fluency in Luxury Brands on Social Media (abstract)

“MADE IN CHINA” LUXURY: WHY CHINESE GENERATIONS MATTER? (abstract)

From interaction to impact: investigating the role of generative AI in facilitating consumer well-being (abstract)

Generative AI in Advertising: The Effect of AI Disclosure and Cultural Distance on Destination Visit Intention (abstract)

Enjoyment or Anxiety? The Role of Proximity and Passionate Intensity in Shaping User Perceptions of AI Lovers (abstract)

Do Humorous Ads Shape Attitudes and Lead to Purchase Intention? The Role of Incongruity and Need for Humor (abstract)

Reducing Consumer Regret in Virtual Reality Shopping: The Impact of Enjoyment and AI vs. Human Recommendations (abstract)

UNDERSTANDING CONSUMERS’ PURCHASE INTENTIONS FOR AI-DRIVEN PRODUCTS ADVERTISED ON INSTAGRAM: A CROSS-GENERATION ANALYSIS (abstract)

How Moral Judgment Incongruence Affects Employee Job Crafting: The Moderating Roles of AI-Generated Ads’ Verisimilitude and Creativity (abstract)

GENERATIVE AI IN FASHION ADVERTISING: EXAMINING CONSUMER ATTITUDES AND BEHAVIOURAL RESPONSES (abstract)

AI in Charity Advertising: Unpacking the Path to Charitable Donations through Agent Cues and Self-Affirmation (abstract)

SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY CONCERNS (abstract)

Beyond ‘Loud’: How Mindfulness Shapes Intrinsic Motivations for ‘Quiet’ Luxury Brand Prominence (abstract)

COUNTRY PERCEPTIONS, ENVIRONMENTAL CONSCIOUSNESS, AND SECOND-HAND LUXURY CONSUMPTION – EVIDENCE FROM CHINA (abstract)

VALUE-BASED SEGMENTATION OF YOUNG LUXURY CONSUMERS IN FASHION NFTS: PERSONAL AND LUXURY VALUE PERCEPTIONS (abstract)

THE IMPACT OF VIRTIAL INFLUENCER ADVERTISING ON CONSUMERS’ PARA-SOCIAL INTERACTIONS AND PURCHASE INTENTIONS; THE MEDIATION ROLE OF SOCIAL CUES AND PSYCHOLOGICAL DISTANCE (abstract)

THE INNOVATIVE ROLE OF AI FOR LUXURY BRAND STORYTELLING (abstract)

THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION (abstract)

VALIDATING THE DIGITAL TRANSFORMATION VALUE CREATION FRAMEWORK IN AUSTRALIAN AND TAIWANESE HOSPITALITY (abstract)

BLURRING THE BOUNDARIES: GENAI’s ROLE IN SHAPING CONSUMER IDENTITY (abstract)

DIGITAL HUMAN AVATAR’ HUMANNESS IN THE METAVERSE EXHIBITION: THE ROLE OF IMMERSION AND PERCEIVED HERITAGE (abstract)

Unfair or Fair? The Role of Service Robots in Customer Fairness Perceptions (abstract)

SPEECH VOICE CUES AND ENGAGEMENT IN TRAVEL LIVE STREAMING (abstract)

THE ROLE OF GREEN CERTIFICATION AND SERVICE INNOVATION IN DRIVING SUSTAINABLE BEHAVIOR AMONG HOTEL GUESTS: PATHWAYS FOR SUSTAINABLE DEVELOPMENT IN THE HOSPITALITY INDUSTRY (abstract)

Who will purchase souvenirs online? Exploring cultural effects from a neurophysiological approach (abstract)

Digital Transformation: A Phygital Ecosystem for Enhancing Elderly’s Wellbeing and Experience (abstract)

Research on the Impact of Customer Ritualized Experience on Brand Loyalty: The Moderating Role of Perceived Service Intelligence (abstract)

HOW DOES EMPATHETIC AND AGENTIC AI TECHNOLOGY IMPACT CONSUMERS’ PERCEIVED CONTROL? (abstract)

The Impact of Smartphone AI Assistant on Health Privacy Disclosure: The Moderating Role of Health Privacy Sensitivity (abstract)

THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CUSTOMER EXPERIENCE: OPPORTUNITIES, CHALLENGES, AND ETHICAL IMPLICATIONS (abstract)

TEXT-IMAGE CONGRUENCE OF AIRBNB HOSTS AND CUSTOMER BOOKING BEHAVIOR (abstract)

UNVEILING TRAVEL INFLUENCER EFFECTS THROUGH SOCIAL COMPARISON: EXAMINING WISHFUL TRAVELING AND COMPULSIVE TRAVEL VIDEO BROWSING (abstract)

Effects of Virtual Human on Tourism Marketing in Digital Tourism Context (abstract)

Introducing non-paying tourists to review on the tourism e-commerce platform? The effect of the non-paying tourists' identity on tourist engagement (abstract)

Bridging Media and Tourism: The Economic Significance of Audiovisual Productions in Tourist Destination Development (abstract)

INVESTIGATION ON GAMIFICATION ELEMENTS FOR OLDER ADULTS IN THE HONG KONG TOURISM MARKET (abstract)

A REVIEW OF AI-ENABLED ECOTOURISM EXPERIENCE MARKETING AND MEMORABLE MARKETING BASED ON THE CITESPACE METHOD (abstract)

VR's Experience Economy: Behavioral Differences and Usage Intent of Chinese and Korean Consumers - Forbidden City & Gyeongbokgung Palace Examples (abstract)

Developing sustainable tourism in an emerging market to attract female tourists (abstract)

Exploring Influential Factors on Consumers’ Acceptance of Health Monitoring Technology in Apparel: Insights from the UTAUT Model (abstract)

The Welfare Effects of Behavior-based Price Discrimination in E-commerce (abstract)

IMPACT OF INTERNET CELEBRITY CHARACTERISTICS ON FANS’ CONTINUOUS FOLLOWING BEHAVIOUR (abstract)

FROM REVIEWS TO REVENUE: EXAMINING THE IMPACT OF SOURCE MATERIAL AND ONLINE REVIEWS ON BOX OFFICE REVENUE (abstract)

Live Streamer Characteristics and Audience Behavior: A Meta-Analytical Review (abstract)

Unpacking Rank Effects: Cross-Category Variability in Online Marketplace Sales (abstract)

THE IMPACT OF DIGITAL EXPERIENCE, CLIENT CENTRICITY, AND ONLINE PRIVACY ON CUSTOMER SATISFACTION: THE MEDIATING ROLE OF OMNICHANNEL CUSTOMER EXPERIENCE (abstract)

LOYALTY ECOSYSTEM TRANSFORMATION IN THE AGE OF DIGITAL BUSINESS (abstract)

FROM ALGORITHMS TO AISLES: AI'S IMPACT ON LUXURY SHOPPING TOURISM (abstract)

The Influence of AI-Powered Personalization on Brand Loyalty in the Fashion Industry (abstract)

Hue Matters: How Color Shapes Women's Perceptions of STEM Advertising (abstract)

AI-Driven Content Strategies: Enhancing Consumer Engagement and Loyalty (abstract)

Priced by Perception: The Dynamics of Luxury NFT Valuation (abstract)

FROM ATELIER TO ASSETS: THE FINANCIAL EPIC OF LUXURY EMPIRES (2014-2023) (abstract)

Local Effects of Introducing High-End Apartment Brands in South Korea (abstract)

Effects of country-of-origin fit on Western brand status: A discussion of cross-border acquisition by Asian investors (abstract)

The Power of Visual Display: How Product Unit Presentation Shapes Promotional Effectiveness in Online Environments (abstract)

Digital Transparency in Fast Fashion: The Influence of Digital Product Passports on Consumer Purchasing Decisions (abstract)

Can AI Chatbots Be Human or Super-Human as Customers Desire? The Magic of Embodied Virtual Writing Speed (abstract)

TECHNOLOGY-ENHANCED VIRTUAL LUXURY: EXPLORING CONSUMER RESPONSES OF AI-DESIGNED LUXURY PRODUCTS (abstract)

REVISITING THE SUPERIORITY OF HUMAN INFLUENCERS OVER VIRTUAL INFLUENCERS: THE ROLE OF PRODUCT FRAMING AND INFLUENCER (abstract)

Impact of Perceived Algorithmic Explainability, Control, and Literacy on User Evaluations in Short-Form Video Platforms (abstract)

Effects of the Content of Chatbot Conversations on the Advertising Personalization Paradox (abstract)

AI-personalized advertising: Acceptance and experience co-creation (abstract)

Investigating the role of improvised real-time marketing on customer loyalty: the moderating role of AI disclosure (abstract)

CONSUMER RESPONSES TO AI-GENERATED CREATIVE ADVERTISING: DOES AI REDUCE THE CUTENESS EFFECT OF PETS ON PURCHASE INTENTIONS (abstract)

The impact of sustainable communication on consumers’attitude change towards brand (abstract)

DO SOCIAl MEDIA INFLUENCERS’ ENDORSEMENTS ON XIAOHONGSHU STILL MATTER: THE MODERATING ROLES OF SOCIAL COMPARISON AND VALUE PERCEPTION IN LUXURY FASHION ADVERTISING (abstract)

How Virtual Human-Generated Content Works for Luxury Product Promotion (abstract)

LUXURY BECOMES TOO ACCESSIBLE: THE ANTECEDENTS AND EFFECTS OF LUXURY DEMOCRATICATION (abstract)

THE IDENTITY PRISM GETS DIGITAL! EMERGING STRATEGIES TO NURTURE LUXURY CONSUMERS’ EXTENDED-SELF AND BRAND RELATIONSHIP (abstract)

Exploring the Impact of User-Generated Content on Luxury Branding (abstract)

FASHION SUSTAINABILITY ADVOCACY AND MINDFUL CONSUMPTION IN THE DIGITAL AGE: AN ANALYSIS OF INSTAGRAM INFLUENCERS IN THE UK AND EUROPE (abstract)

FROM EXPERIENCE TO ACTION: HOW AUGMENTED REALITY (AR) DRIVES CUSTOMER BEHAVIOR? (abstract)

A CROSS-CULTURAL APPROACH TO SPATIAL PERCEPTION VARIATIONS IN 3D VIRTUAL SPACE DESIGN (abstract)

SCROLLING MINDS: INVESTIGATING THE MENTAL HEALTH EFFECTS OF SOCIAL MEDIA ON YOUNG ADULTS (abstract)

More Real Isn’t Always Better: How Consumers Respond to Customized vs. Self-Replica Avatars in Virtual Fitting (abstract)

Understanding the production of brand authenticity: the role of witnessing the authenticity of the production process and cultural awe (abstract)

Research on the Tourist Experience of Revitalizing the Cultural Heritage of the Macau Hotel Central (abstract)

The role of AI personalisation in customer relationship management in service recovery (abstract)

Human or virtual influencers? Exploring the factors influencing information processing and response in tourism livestreams (abstract)

CUSTOMERS' PERCEPTIONS OF AIR TRAVEL: INVESTIGATING CONVERGENCE VIA AN IPA (abstract)

IS SHOWROOMING DRIVEN BY CONSUMERS’ PERCEIVED RISK OF PRODUCT PERFORMANCE IN OMNICHANNEL SHOPPING ENVIRONMENTS? (abstract)

The impact of psychological and physical distance on the adoption of artificial intelligence in healthcare (abstract)

DOES AI CHATBOT’S SERVICE QUALITY MATTER?: THE ROLE OF CUSTOMER SATISFACTION (abstract)

IMPACT OF COLLABORATIVE AI-HUMAN CONTENT ON POSITIVE CONSUMER EXPERIENCE (abstract)

Generative AI in the Creator Economy: Exploring Consumer Attitudes Toward AI-Generated Fashion Content (abstract)

AI Services in Emotional and Cognitive Scenarios: The Mediating Roles of Perceived Fairness and Personalization in Service Quality Perception (abstract)

In Web3 We Trust: Redefining Customer Loyalty and Driving Growth in Tourism Platforms (abstract)

TRANSFORMING HOSPITALITY: THE IMPACT OF SERVICE ROBOT INTEGRATION ON CUSTOMER EXPERIENCE AND ORGANIZATIONAL BRAND REPUTATION (abstract)

DEFINING SMARTNESS IN HOSPITALITY: KEY DIMENSIONS OF THE SMART HOTEL (abstract)

DESIGN ETHNOGRAPHY FOR AUTHENTIC AND INFORMATIVE VR-ENABLED EXPERIENTIAL TOURISM (abstract)

USER-GENERATED REVIEWS IN PET-FRIENDLY HOTELS: A MACHINE LEARNING APPROACH TO TRAVELERS' PREFERENCES (abstract)

Algorithmic curation and content Homogeneity: balancing engagement and uniqueness in tourism marketing (abstract)

Entertainment vs. Information: Investigating Guest Engagement, Emotional Responses, and Interaction Patterns with Hotel Robots (abstract)

Scale development and validation of consumer engagement with technology (abstract)

FACTORS INFLUENCING CUSTOMER ENGAGEMENT IN THE ERA OF AI MARKETING (abstract)

EXPLORE HOW AI-GENERATED CULTURAL DESIGN ELEMENTS IMPACT CONSUMER BEHAVIOR IN DIFFERENT BRAND TYPES (abstract)

WEAVING SUSTAINABILITY: A CONCEPTUAL FRAMEWORK FOR REPURPOSING TEXTILE SURPLUS IN ADDRESSING URBAN FOOD DESERTS (abstract)

Creating Evaluation System of AI Generated Design in Fashion——Based on Brand Image Building Demand (abstract)

Impact of Interactivity on Information Processing in Virtual Reality Experience (abstract)

IMMERSIVE RETAIL: EXPLORING THE IMPACT OF VIRTUAL REALITY ON THE SHOPPING EXPERIENCE (abstract)

Consumers’ Goals of Social Media Usage After a Product Failure (abstract)

Effect of Providing Personalized Communication on Social Media (abstract)

MEASURING AND OPTIMIZING ADVERTISING EFFECTIVENESS CONSIDERING CONSUMER ATTRIBUTES FOR THE REAL ESTATE INFORMATION SERVICE (abstract)

‘Stand By You’: AI-Driven Healthcare Marketing For Enhanced Patient Engagement (abstract)

ATTACHED TO AR EXPERIENCES: THE ROLE OF SELF-CONSTRUAL AND EMOTIONAL INTELLIGENCE (abstract)

UNDERSTANDING ATTITUDES TOWARD ARTIFICIAL INTELLIGENCE: THE ROLE OF SELF-EFFICACY AND SOCIAL PRESENCE (abstract)

HIGH FASHION MEETS HIGH TECH: NFTs ADDING SPARKLE TO LUXURY SHOPPING (abstract)

THE EFFECT OF BRANDING ON USERS PERCEPTIONS OF AI- POWERED CHATBOTS (abstract)

EXPLORING ONLINE VEGAN COMMUNITIES: A MIXED METHOD APPROACH (abstract)

IMPACT OF CORPORATE ENVIRONMENTALISM ON BRAND EQUITY IN LUXURY BRANDING (abstract)

Does Anthropomorphism Devalue Luxury? The Impact of Anthropomorphism on Consumers’ Evaluations of Luxury Products (abstract)

How Consumer Feel to the Distinctive Categories of the Luxury Brand’s Co-branding and Their Spillover Effects (abstract)

Artification and Sustainability in Global Luxury Branding: The Case of Buccellati (abstract)

THE DOUBLE-EDGED IMPACT OF LUXURY FASHION BRAND PERSONALITY: CONSUMER REACTIONS TO GREEN INITIATIVES AND GREENWASHING (abstract)

How does regulatory focus influence consumers’ sharing of AI generated photos? (abstract)

The Impact of AI Assistant Media Types on Users’ Emotional Disclosure Willingness: Dual Mediation Effects and the Moderating Role of Response Style (abstract)

THE IMPACT OF FOMO ON CONSUMER WELL-BEING ON SOCIAL NETWORKING SITES: A STUDY OF IDOL FAN CONSUMPTION ACTIVITIES (abstract)

“I DON’T WANT TO MISS OUT!” EXPLORING THE INTERACTIONS OF FEAR-OF-MISSING-OUT AND PARASOCIAL RELATIONSHIP WITH IDOLS ON TICKET SCALPING AND TICKET SCAM SUSCEPTIBILITY (abstract)

Impacts of brand-related UGC on impulse buying in the virtual context (abstract)

DECODING AI IN ADVERTISING RESEARCH: BIBLIOMETRIC AND TOPIC MODELING ANALYSIS (abstract)

ANTHROPOMORPHISM AND REALISM OF VIRTUAL INFLUENCERS: CONSUMERS’ INTENTION TO PURCHASE LUXURY BRANDED PRODUCTS (abstract)

The Impact of Digital Assistant Device Characteristics on Recommendation Acceptance and Pruchase Intentions: From the Perspective of Psychological Distance and Mental Imagery Vividness (abstract)

Unveiling The Future Of Cross-Sell: a Comparative Analysis of Item-Based vs. Collaborative Recommendations, and Human vs. Genai-Crafted Messages Through a Field Experiment (abstract)

USING AI AGENTS TO STIMULATE SUSTAINABLE CHOICES (abstract)

YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF) (abstract)

HERITAGE IN VIRTUAL WORLD: COMPARING THE EFFECT OF METAVERSE AND PHYSICAL LUXURY FASHION ADVERTISING ON MESSAGE AUTHENTICITY AND PURCHASE INTENTION (abstract)

Revolutionizing Fashion Advertising: The Role of Mixed Reality in Luxury Brand Experiences (abstract)

THE IMPACT OF RACIAL REPRESENTATION ON SOCIAL MEDIA: AUDIENCES REACTIONS TO DIVERSITY (abstract)

THE RELATION BETWEEN LIVESTREAMERS, FLOW, AND TRUST: A CROSS-NATIONAL STUDY TO UNDERSTAND IMPULSE BUYING (abstract)

THE ROLE OF THINKING STYLES IN AR-ENABLED MOBILE APP EXPERIENCE (abstract)

The Role of the Attributes of Fashion Trend AI Analysis Tools in Shaping Consumer Intentions (abstract)

A CROSS-CULTURAL STUDY ON AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE (abstract)

Experiential Value Perspective in Agritourism: Effects on Consumer Satisfaction and Behavioral Intentions (abstract)

Internal or External? Virtual Influencer and Its Influence on Destination Attractiveness? (abstract)

Bias and De-bias: Examining the Anchoring Effect of Official Ratings on Tourist Ratings (abstract)

Human psychology as a driver of tourism development: The effect of regional personality traits (abstract)

HOW GENERATIVE AI SERVICES PERSUADE CUSTOMERS IN HIGH END RETAIL FINANCIAL PRODUCTS (abstract)

The Impact of Perceived Value of Luxury NFTs in the Metaverse on Consumer Well-being—An empirical study based on data from China (abstract)

Tech-Savvy Leadership and Its Influence on Firm Performance (abstract)

CONSUMER SEGMENTATION IN LEISURE ACTIVITIES : A CLUSTER ANALYSIS APPROACH (abstract)

WHERE ARE WE HEADING? CONSEQUENCES OF OVERTOURISM ON RESIDENTS IN POPULAR TOURIST DESTINATIONS (abstract)

Digital Fashion Weeks and Destination Visit Intention (abstract)

VIRTUAL GATEWAYS TO THE SPACE: UNVEILING SPACE TOURISM PERCEPTIONS THROUGH VIRTUAL REALITY’S ROLE (abstract)

LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY (abstract)

WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA (abstract)

AN LLM-BASED AI AGENT SIMULATION SYSTEM: FOUR-PARTY GAME DYNAMICS IN LIVE E-COMMERCE (abstract)

A PHENOMENOLOGICAL STUDY ON THE PSYCHOLOGICAL MECHANISMS AND EMOTIONAL RESPONSES OF CONSUMERS TO ONLINE REVIEWS OF HOTEL ATTRACTIVENESS – A COMPARATIVE ANALYSIS OF DIFFERENT GENDERS AND GEOGRAPHICAL AREAS (abstract)

Shopping with an artifical companion: AI shopping agent(AISA) service quality and companionship (abstract)

THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMERS' DESIRE FOR FASHION PRODUCTS IN GHANA (abstract)

Artificial Intelligence in Commercial Airlines: User Perceptions and Its Impact on Customer Experience (abstract)

Applying AI assisted gamification and 3D spatial design to address multi-sensorial differences of learners on Marketing education digital platforms (abstract)

WHAT MOTIVATES CUSTOMERS’ LIVESTREAM SHOPPING IN THE US? AN EXPLORATORY STUDY OF LUXURY/HIGH-END VS. MARKETPLACE (abstract)

HOW DOES VIDEO SCENE LENGTH AFFECT PRODUCT SALES? RETHINKING THE IMPACT OF COMPLETION RATE ON E-COMMERCE PLATFORMS (abstract)

Transparent Technology: Evaluating the Impact of AI-Generated Ad Disclosure on Consumer Trust, Authenticity, and Purchase Intention (abstract)

DIGITAL ORDERING AND ITS EFFECTS ON CONSUMER PLATE WASTE REDUCTION: INSIGHTS FROM A STAKEHOLDER ORIENTATION INQUIRY (abstract)

HOW UNCERTAIN REWARDS INFLUENCER CONSUMSERS’ REFERRAL BEHAVIOR (abstract)

Unravelling the Interaction between Content Type and Repost Source in Social Media Engagement (abstract)

DECODING USER ENGAGEMENT AND TRUST DYNAMICS ON SHORT VIDEO PLATFORMS: A COMPREHENSIVE TYPOLOGY ROOTED IN THEORY AND EVIDENCE (abstract)

An Exploratory Study on Consumer Decision-Making under the Influence of “China-Chic” among Chinese Youth in Cyberspace (abstract)

PREDICT CONSUMER INTENTION TO USE MM FOR IN-STORE PURCHASES (abstract)

GETTING IN (VISUAL) TOUCH WITH CONSUMERS: EFFECTS OF VISUAL TEXTURE ON VISUAL PERCEPTION AND SOCIAL MEDIA ENGAGEMENT (abstract)

THE IMPACT OF STORYTELLING AND AUGMENTED REALITY ON LUXURY EXPERIENCES RETAIL (abstract)

Brands and Myths: from Coco Chanel, the Kelly Bag and a Panther - a typology of myths of valuable luxury brands (abstract)

MATERIAL VS. EXPERIENTIAL SELF-GIFTING: THE ROLE OF CONTEXTUAL FACTORS IN MILLENNIALS AND GEN Z’S LUXURY CONSUMPTION (abstract)

EXAMINING BRAND CRISIS IN THE LUXURY INDUSTRY: CRISIS SPILLOVER AND POST-CRISIS COMMUNICATION SPILLOVER ON RIVAL BRANDS (abstract)

Gender Differences in Responding to AI versus Human-Designed Luxury Goods (abstract)

Cross-Cultural Motivations for Inconspicuous Consumption (abstract)

Inspiring Consumers Using Augmented Reality (AR) in Retailing: The Value Co-creation Perspective and Boundary Condition of Implicit Beliefs (abstract)

Inspiring Consumer Possible Selves in Augmented Reality with Awe (abstract)

ENJOYING FREE TASTING! THE IMPACT OF SERVICE ROBOT ON INCREASING CONSUMER’S FREE TRIAL ACCEPTANCE (abstract)

How humor is better? The Impact of Humorous Language Style of AI Comment Bot on Users' Social Reaction (abstract)

AVATAR AS SITUATIONAL SELVES: EFFECTS ON CONSUMER BEHAVIOR IN VIRTUAL RETAIL CONTEXTS (abstract)

Do Virtual influencers excel in emotional contagion compared to humans in digital ads? (abstract)

INFLUENCE OF INFORMATION CHARACTERISTICS OF AI GENERATED ONLINE REVIEW SUMMARIES ON PRODUCT SALES (abstract)

FROM PIXELS TO PURPOSE: EXAMINING THE ROLE OF VIRTUAL VS. HUMAN INFLUENCERS IN TRANSPORTING CONSUMERS INTO INCLUSIVE NARRATIVES (abstract)

How disclosure type and AI-designed post matters for influencer advertising on social media (abstract)

From Pixels to Persuasion: Assessing Authenticity and Credibility as Mechanisms of Virtual Influencer Marketing (abstract)

The Paradox of Brand Activism Advertising: Bridging Divides and Deepening Polarization (abstract)

THE EFFECTS OF LUXURY BRAND SALES PROMOTIONS ON CONSUMER INTRINSIC MOTIVATION AND BRAND PERCEPTION: THE MODERATING ROLES OF SELF-MONITORING AND BRAND GENDER (abstract)

Charismatic Fashion Designers’ impact on consumers’ brand perception - an application of Heider’s Balance Theory (abstract)

Exploring the Impact of Immersive Technology on Sustainable Luxury Advertising: A Comparative Study Using the SOR Model Among Gen Z Consumers (abstract)

Engaging consumer through the storefront OOH: How AR elevating Advertising Creativity for Luxury Brands (abstract)

THE IMPACT OF INCLUSIVE MARKETING ON SOCIAL PERCEPTIONS AND BRAND ANTHROPOMORPHISM IN LUXURY BRANDS (abstract)

STATUS VS. AUTONOMY: THE INFLUENCE OF HIGH AND LOW ART IN LUXURY ADVERTISING (abstract)

WEAVING STORIES OF PRESTIGE: LEVERAGING KENTE HERITAGE AND NARRATIVE STRATEGIES IN LUXURY BRAND ADVERTISING (abstract)

INTERNATIONAL CUSTOMER INVOLVEMENT, GREEN KNOWLEDGE INTEGRATION AMBIDEXTERITY, AND “FUZZY FRONT END” OUTCOMES OF GREEN PRODUCT DEVELOPMENT IN INTERNATIONAL CUSTOMER-SUPPLIER RELATIONSHIPS (abstract)

THE IMPACT OF INNOVATION CAPABILITY ON FIRM PERFORMANCE: THE MODERATING ROLES OF MARKET SENSING AND NETWORK CAPABILITIES (abstract)

THE INFLUENCE OF CULTURE ON PSYCHIC DISTANCE: A CONCEPTUAL FRAMEWORK (abstract)

EFFECTIVE B2B MARKETING STRATEGIES FOR RESOURCE-CONSTRAINED SMES: INSIGHTS FROM JPI HEALTHCARE IN KOREA (abstract)

TO BE OR NOT TO BE HUMOROUS IN BTOB SALES ACROSS CULTURES? CULTURAL EFFECTS ON HUMOR STYLE IN INTERNATIONAL BTOB BUYER-SELLER RELATIONS (abstract)

Value Co-creation Through Employee-Service Robotics Collaboration: The Role of Employee Creativity (abstract)

Combating Brand Spillover: Platform Strategies of Replacement and Enablement in E-Commerce Competition (abstract)

Harnessing Framing Effects and Emotional Design to Enhance Sustainable Tourism Pricing Strategies: Insights from Overtourism Contexts (abstract)

Religious tourism through a behavioral lens: a systematic literature review (abstract)

A Moderated Mediation Model on Conservation/Supplement of Psychological Resource Pathway to Employee Well-being (abstract)

The Historical Evolution of Overtourism in Barcelona and Cross-Regional Comparative Analysis: A Process Tracing Perspective (abstract)

Does generative artificial intelligence provide fair recommendations? – An ethnicity perspective (abstract)

WHAT ACTUALLY COUNTS? RENOVATION PRIORITIZING IN BUSINESS HOTEL (abstract)

STAY FOR THE PUNCHLINE: EXAMINING AD SKIPPING BEHAVIOUR IN HUMOROUS VIDEO ADS (abstract)

Enhancing Marketing through the Integration of Agile and AI (abstract)

Exploring the impact of certain and uncertain discounts on consumer perception and behavior (abstract)

CONSUMER BEHAVIOUR ON MICRO-CREDENTIALS ENROLMENT: EMPIRICAL APPLICATION OF EXTENDED COM-B MODEL (abstract)

Greenwashing in Advertising: Consumer Perceptions, Moral Outrage, and the Path to Brand Avoidance (abstract)

How Parasocial Interactions Drive online Purchase Intentions: A Meta-Analysis (abstract)

FOSTERING HUMAN-ROBOT HARMONY: AN EXPLORATION OF PROSOCIAL BEHAVIOR TOWARDS HOTEL SERVICE ROBOTS (abstract)

Performance of Plastic Surgery official online platform from the Perspective of Chinese Medical Tourists (abstract)

A QUALITATIVE INQUIRY AND CONCEPTUALIZATION OF TRAVELER COMMITMENT TO CHATGPT (abstract)

SERVICE ROBOTS IN HOSPITALITY: HOW WARMTH AND COMPETENCE INFLUENCE CUSTOMER REACTIONS TO HUMAN AND ANIMAL-LIKE ROBOTS (abstract)

RELATIONSHIPS AMONG AI INFLUENCER'S CHARACTERISTICS, PARASOCIAL RELATIONSHIP, PERCEIVED CREDIBILITY, AND TRAVEL INTENTION (abstract)

TRANSFORMING HOSPITALITY MARKETING WITH AI CHATBOTS: A QUESTIONING SUPPORT TOOL FOR CREATIVE PROFESSIONALS (abstract)

BLOCKCHAIN-VISUALIZED SUSTAINABILITY IN TOURISM SOUVENIRS: IMPACT ON WILLINGNESS TO PAY THROUGH AUTHENTICITY PERCEPTION AND WARM GLOW (abstract)

COMMERCIALIZATION OF INFLUENCER CONTENT ON SOCIAL MEDIA: THE ROLES OF PARASOCIAL RELATIONSHIPS AND SPONSORSHIP DISCLOSURES (abstract)

Adapting Sense of Presence to Product Uncertainties in Crafting Augmented Reality Enhanced Experiences (abstract)

CONSUMER BEHAVIOUR IN THE FACE OF FINANCIAL INNOVATION: A SYSTEMIC REVIEW OF THE LITERATURE AND A RESEARCH PERSPECTIVE (abstract)

Do Customers Make Self-serving Attribution for Robot-delivered Services? The Role of Anthropomorphism and Technology Autonomy (abstract)

The Rise of Companionship Service in the Digital and Social Transformation: A Systematic Literature Review (abstract)

Unleashing Word-of-Mouth Potential for AI-Designed Innovations through Advertising (abstract)

How Gift Failures Affect Givers’ Feelings of Social Exclusion and Subsequent Choices (abstract)

Do not break the spell in emerging markets - a cosmopolitan view on Starbucks' fair trade commitment in China (abstract)

Thriving in Adversity? The Mechanism of Negative Experiences in Cycling Tourism Fostering Transformative Growth (abstract)

USING CULTURE AND SOCIODEMOGRAPHIC VARIABLES TO EXPLAIN WHY PEOPLE LIVE ALONE AROUND THE WORLD (abstract)

Choosing Close to Home: How Disease Threats Drive Preference for Local Over Global Brands (abstract)

Cultural background and marketing strategies in the perception of design similarity: A comparison between the Netherlands and Japan (abstract)

Trust Codes: Formal Mechanisms and Purchase Intentions in Online Shopping for Organic Foods in China (abstract)

How Do Parasocial Relationships with Influencers Shape Gen Z's Perception of Skincare Brands? (abstract)

THE RESTAURANT – FOOD DELIVERY PLATFORM RELATIONSHIP: ASSESSING THE EFFECTS OF SOCIAL SUSTAINABILITY (abstract)

Ads That Stick: How Personalized Social Media Advertisements Drive Consumer Loyalty (abstract)

INVESTIGATING THE RELATIONSHIP BETWEEN BIG FIVE PERSONALITY TRAITS AND IMPULSIVE BUYING BEHAVIOR IN E-COMMERCE: THE MODERATING ROLE OF EWOM (abstract)

Discount Depth in Broadcasting Promotions: Evidence from Online Grocery (abstract)

Is it better to be michelin and green at the same time? Exploring the perceived value and intentions towards michelin green stars (abstract)

Status hope: The Conceptualisation of The Status Game (abstract)

Governance failures and brand consequences: The role of nepotism in consumer betrayal (abstract)

EMBODYING COOLNESS AS A FORM CULTURAL CAPITAL OF LUXURY FASHION BRANDS -- A COMPARISON STUDY OF BURBERRY AND AQUASCUTUM (abstract)

LUXURY, IDENTITY, AND DIGITAL INFLUENCE: THE INTERPLAY OF CULTURAL CAPITAL AND SELF-CONCEPT ON SOCIAL MEDIA (abstract)

SHAPING LUXURY: THE STRATEGIC ROLE OF INFLUENCERS IN INTERNATIONAL FASHION BRANDING IN CHINA (abstract)

The downside of humor in social media complaint handling (abstract)

EXPLORING THE IMPACT OF AUTONOMY AND PERCEIVED RISKS ON CONSUMER ACCEPTANCE OF AI-POWERED PRODUCTS (abstract)

Backlash Against Activism in Reward-Based Crowdfunding Campaigns (abstract)

THE GAMIFIED SURVEY TAKING PROCESS FRAMEWORK: MOTIVATIONAL MATCHING HEXAD USERS WITH GAMIFICATION MECHANIC TYPE (abstract)

THE UNCANNY VALLEY EFFECT IN ANTHROPOMORPHIC AI ROBOT DESIGN (abstract)

VIP-Micro Influencers: Creator Economy in Luxury Business (abstract)

UNDERSTANDING HOW AND WHEN AI-GENERATED ADS ARE SHARED BY CONSUMERS: A CONCEPTUAL FRAMEWORK (abstract)

Digitalization and AI in Advertising: Insights from Hong Kong and Istanbul (abstract)

Engaging Consumers in the Digital Age: The Role of Advertising Interaction Types in Social Media Marketing Effectiveness (abstract)

Divergent or Relevant? How Creative Advertising Influences the Persuasive Effect of AI-Generated Ads (abstract)

THE IMPACT OF DIVERSITY IN SOCIAL MEDIA (abstract)

Is AI Your Collaborator or Competitor? How Perceived AI Role Shapes Consumer Response to AI-Generated Advertising (abstract)

Scarcity as a Bridge: Transforming Materialism into Ethical Consumerism (abstract)

A DEEP UNDERSTANDING OF LUXURY FASHION BRANDS’ COLLABORATION PARTNER SELECTION STRATEGY: A DEEP LEARNING APPROACH (abstract)

When Silence Speaks: The Role of Greenhushing in Fashion Brand Perceptions (abstract)

METAVERSE AVATARS VS. REAL MODELS: SHAPING BRAND ATTITUDES (abstract)

CROSS-BUYING EFFECTS OF OMNICHANNEL LUXURY BRANDS ADVERTISING MESSAGE : A SELF-DETERMINATION THEORY OF PERCEIVED AGILITY (abstract)

THE ROLE OF INCUBATORS AND ACCELERATORS IN DRIVING THE INTERNATIONALIZATION OF B2B STARTUPS (abstract)

WHAT DRIVES THE VIEWERSHIP OF VIDEOS IN B2B? A STUDY OF THUMBNAIL ATTRIBUTES (abstract)

Sustainability in the fashion industry: an inter-organizational approach (abstract)

INTER-ORGANISATIONAL NETWORKS AND BOUNDARY OBJECTS: AN INVESTIGATION ON THE ITALIAN CAPITAL OF CULTURE (abstract)

THE ROLE OF VALUE CO-CREATION AND AI TRANSFORMATION IN COOPETITION AND B2B FIRM'S PERFORMANCE (abstract)

AI TRANSFORMATION AND AI ADOPTION IN B2B ENVIRONMENT (abstract)

RELATIONSHIP AMONG ESG MARKETING ACTIVITIES, STRATEGIC MARKETING ORIENTATIONS AND ESG CUSTOMER EQUITY (abstract)

To sacrifice or not? Perceived value of sacrifice green initiatives and consumer values on luxury hotel guests’ perceptions and preferences (abstract)

How does collective effervescence during a live concert shape tourists’ memorable experiences and subjective well-being? (abstract)

SERVICE ROBOTS AND CUSTOMER VALUE CO-DESTRUCTION BEHAVIOR: MECHANISMS AND IMPACT OF SOCIAL INTERACTION CUES (abstract)

Instantaneous Emotion Mining for Smart Tourism: An Exploratory Study (abstract)

ADVANCING SENTIMENT ANALYSIS IN TOURISM AND HOSPITALITY: A SYSTEMATIC REVIEW OF USER-GENERATED CONTENT INSIGHTS AND FUTURE DIRECTIONS (abstract)

UNPACKING ONLINE GROCERY CARTS: A MISSION-BASED APPROACH TO SHOPPING TRIP SEGMENTATION (abstract)

A Value Co-Creation Framework for Understanding Consumer Intention to Adopt AI in Mobile Banking (abstract)

The role of review bodies in AI contestation in fostering customer trust (abstract)

AN EXAMINATION OF AI-BASED PURCHASE FORECHASTING (abstract)

Diversity and Prosocial Behavior: The Roles of Deprivation and Empathy (abstract)

FROM PREFERENCE TO PRACTICE: HOW POLICY FRAMING SHAPES SUSTAINABLE CHOICES IN THE SHARING ECONOMY (abstract)

UNDERSTANDING E-WASTE RECYCLING BEHAVIOUR THROUGH THE THEORY OF PLANNED BEHAVIOUR: THE ROLE OF ENVIRONMENTAL VALUES, MORAL NORMS AND CONVENIENCE (abstract)

Freshness Matters: How Price (versus Quantity) Discounts Influence Consumer Response When Purchasing Near-expired Products (abstract)

Making Brand’s sustainability communication more effective: message characteristics (abstract)

EXPANDED VALUE-BELIEF-NORM (VBN) MODEL OF SUSTAINABLE FOOD CONSUMPTION (abstract)

STRATEGIES FOR ADOPTING DIGITAL PRODUCT PASSPORTS IN THE TEXTILE AND FASHION INDUSTRY FOR SUSTAINABLE CONSUMPTION (abstract)

DETERMINANTS OF CUSTOMER PURCHASE INTENTION TO ONLINE FOOD DELIVERY SERVICES: A CASE IN ILIGAN CITY (abstract)

Providing Causal Explanation Enhances Consumer Adoption of New Products (abstract)

Social Elements of Innovative/Traditional Practices in Subsistence Entrepreneurship: Examining Subsistence Entrepreneurs in Southernmost Rural Thailand on the Role of Technology in Shaping Behaviors (abstract)

TIKTOK'S MARKETING IMPACT: EXPLORING SOCIAL IDENTIFICATION, SATISFACTION, AND CUSTOMER INTENTIONS (abstract)

AI and Social media marketing: A systematic review and future research direction (abstract)

IMPACT OF SOCIAL MEDIA USAGE ON MICRO AND SMALL BUSINESSES IN THE UNITED KINGDOM (abstract)

Managing tensions in transitioning towards a sustainable business model (abstract)

Redefining Bandwagon Cues (abstract)

Leveraging Machine Learning Algorithms and Online Survey in Influencer Marketing Attributes and Purchase Intention - Construct Development, Measurement and Use (abstract)

An Analysis of Impulse Purchases in Interactive E-Commerce Using Bibliometric and Textual Data (abstract)

Revenue Optimization Strategies for Creators on Reward-based Crowdfunding Platform (abstract)

THE IMPACT OF CONTENT SOURCE IN SHORT-VIDEO MARKETING: AI DISCLOSURE AND CONSUMER TOLERANCE EFFECTS (abstract)

A STUDY OF GAMER IDENTITY AND WELL-BEING THROUGH COLLABORATIVE FASHION VIDEO GAME (abstract)

THE IMPACT OF CONSUMER PERSONALITY TRAITS ON POSITIVE AND NEGATIVE eWOM MOTIVATIONS (abstract)

FACTORS AFFECTING ADOPTION OF MOBILE PAYMENT SYSTEMS BY CONSUMERS AND BUSINESS OWNERS IN ILIGAN CITY, PHILIPPINES (abstract)

Exploring Experiential Marketing Strategies of Luxury Fashion Brands in the Metaverse: An In-Depth Analysis of Immersive Consumer Engagement (abstract)

APPLICATIONS OF METAVERSE IN TOURISM MARKETING: A SYSTEMATIC LITERATURE REVIEW (abstract)

THE CELEBRIFICATION PROCESS OF KOREAN SOCIAL MEDIA INFLUENCERS (abstract)

ADVERTISING IN THE FINANCIAL SECTOR: FACTORS INFLUENCING STUDENTS’ INVESTMENT INTENTIONS (abstract)

Body Image and Impulsive Shopping (abstract)

The More Innovative the Better? The Effect of Amenity Innovation on Customers’ Booking Intentions in P2P Accommodation (abstract)

POTENTIAL GOVERNANCE FRAMEWORK FOR A CONDOMINIUM ONCE THE LEGISLATOR ALLOWS THE TOKENIZATION OF PROPERTY RIGHTS (abstract)

Price Revisions of Subscription Service: Focusing on Price Sensitivity and Retention (abstract)

CULTURAL IDENTITY AND GEN Z: ACCEPTANCE OF HAN ETHNIC CLOTHING IN TOURIST RENTALS (abstract)

The Impact of UGC on Travelers’ Lodging Intention with the Mediating Effect of the Usefulness of Contents: Special Reference to Travel Lodges in Sri Lanka (abstract)

THE PARADOX OF TRANSPARENCY: THE DUAL IMPACT OF SPONSORSHIP DISCLOSURE ON TRAVEL INFLUENCER CREDIBILITY, DESIRE TO MIMIC, AND VISIT INTENTION (abstract)

Why Curiosity Solutions Matter: Moderating the Impact of Curiosity on Brand Attitude and Engagement (abstract)

TAP, PAY, AND STAY HAPPY: IS MOBILE PAYMENT SERVICE QUALITY THE HIDDEN KEY TO TOURIST SATISFACTION? (abstract)

ARE BLEED LOGOS EFFECTIVE FOR TRAVELERS IN CROWDED TOURIST DESTINATIONS? (abstract)

THE EFFECT OF IDEALIZED FEMALE VIRTUAL INFLUENCERS ON WOMEN’S APPEARANCE COMPARISON : A SERIAL MEDIATION MODEL OF OBJECTIFICATION AND SOCIAL COMPARISON (abstract)

Artificial Intelligence (AI) technologies in hotel sustainable development (abstract)

HABITUS, TASTE AND MOTIVES FOR DARK TOURISM CONSUMPTION (abstract)

Enhancing National Image Via Sporting Events: The Case of The Global Nomad Games in Kazakhstan (abstract)

Decoding Credibility and Influence: How Destination Videos Shape Travel Intentions (abstract)

IDENTIFICATION WITH A DESTINATION MANAGEMENT ORGANISATION (DMO) (abstract)

THE MODERATING ROLE OF INFLUENCER MARKETING IN POP-UP STORE EFFECTIVENESS: EVIDENCE FROM FIELD DATA (abstract)

Designing and Implementing a Live Digital Campaign Planning Capstone: A Framework for Experiential Learning in Marketing Education (abstract)

Legal and Ethical Challenges of AI-Driven Marketing: A Case Law Analysis and Policy Recommendations (abstract)

Enhancing tourist experience for culture destinations by digital storytelling (abstract)

The evolution of prestige in the luxury industry: a network of opportunities for digital trends and innovative marketing strategies (abstract)

Advertising and Sales Promotion Effects on Retail Store Sales: Big Data Analytics (abstract)

Scale Development Study on Artificial Intelligence Automation-Augmentation in the Service Industry (abstract)

STRENGTHENING BRAND OWNERS’ ROLES IN TRIADIC RELATIONSHIPS: LEVERAGING TIES WITH INDIRECT CUSTOMERS (abstract)

BEYOND THE HUMAN TOUCH: AI INFLUENCERS AND THEIR IMPACT ON MILLENNIALS' PURCHASE DECISIONS IN SOCIAL COMMERCE (abstract)

MORALLY CONTROVERSIAL CONSUMPTION: A STUDY OF PROSTITUTES AND THEIR CLIENTS IN THAILAND (abstract)

Consumers take control: a redefinition of the in-store experience through the use of technology (abstract)

EXAMINING APPAREL SHOPPING EXPERIENCES OF BABY BOOMERS AS CAREGIVERS FOR ELDERLY INDIVIDUALS (abstract)

POPULARITY OR INFORMATION QUALITY: EXPLORING EFFECTS OF NANO-INFLUENCERS’ POSTS INFLUENCING PURCHASE INTENTIONS ON X (abstract)

THE NEW ERA OF LUXURY: THE ART OF PERSUASION IN THE DIGITAL WORLD (abstract)

AN ANALYSIS OF THE INFLUENCE OF BEER COMMERCIALS ON PURCHASE INTENTION USING SENSORY MARKETING METHODS (abstract)

REDEFINING LUXURY FASHION BRANDING THROUGH THE STORES: AN INTERNATIONAL PERSPECTIVE OF ARCHITECTURE AND SENSORY MARKETING ELEMENTS (abstract)

THE TRANSITION OF THE FASHION MARKET AFTER EXIT OF LUXURY BRANDS: THE EVIDENCE FROM THE NATURAL EXPERIMENT (abstract)

From Canvas to Couture: The Influence of Artification on Luxury Branding (abstract)

BALANCING LUXURY AND SUSTAINABILITY: THE ROLE OF AI INFLUENCER MESSAGING AND TRADE-OFF DISCOMFORT IN SHAPING CONSUMER PURCHASE INTENTION (abstract)

Effects of Consumption Congruence on Consumer Preference on AI Driven Service of Luxury Brands (abstract)

Self-Tracking as a Nudge: Fostering Sustainable Consumption through Consumer-based Activity Tracking Systems (abstract)

Ethical Consumption in the Age of AI: A Comparative Analysis of AI and Human Agents (abstract)

DO WEB3 METAVERSES PROVIDE GREATER VALUE TO CONSUMERS THAN WEB2? EXPERIMENTAL INSIGHTS (abstract)

EXPLORING ESG AUTHENTICITY AND CONSUMER MEANING-OUT PROPENSITY IN THE ERA OF SUSTAINABLE MARKETING: IMPACTS ON CONSUMER PSYCHOLOGY, BRAND AUTHENTICITY, AND LOYALTY (abstract)

THE TICKING CLOCK: HOW TIME-OF-DAY AFFECTS THE HELPFULNESS OF REVIEW (abstract)

DECODING SIGNALS: CONSUMER RESPONSES TO GENAI-DRIVEN TOURISM ADS AND THE IMPACT OF DISCLOSURE (abstract)

Exploring the Most Effective Consumer-AI Interaction Types based on Consumer Decision Context (abstract)

MICRO VS. MACRO INFLUENCERS: APPLYING TDA TO ANALYZE TRUST NETWORKS AND CONSUMER RESPONSES (abstract)

Understanding AI-powered Inconsistent Recommendations: Insights from fMRI Studies (abstract)

THE DOUBLE-EDGED SWORD OF AI IN SOCIAL MEDIA INFLUENCER MARKETING (abstract)

THE NEGATIVE IMPACT OF PERCEIVED RISK ON NEOBANKS’ ADOPTION (abstract)

CONSUMERS’ PRIVACY PROTECTION BEHAVIORS IN SMART DEVICES ADOPTION: A PERSON-CENTERED INVESTIGATION (abstract)

THE CONSUMER PERCEPTION OF DARK PATTERNS ON ONLINE TRAVEL PLATFORMS (abstract)

LENIENT BANKRUPTCY LAWS AND ENTREPRENEURIAL GROWTH ASPIRATIONS (abstract)

THE ROLE OF RELATIONAL CAPABILITIES IN RADICAL INNOVATIONS (abstract)

CONSUMER CHOICE OF RETAIL FORMAT IN THE OMNI-CHANNEL ERA: A TIME-OF-DAY PERSPECTIVE (abstract)

INNOVATION FOR COMMERCIAL PERFORMANCE AMONG SETUP BENEFICIARIES IN NORTHERN MINDANAO: THE MODERATING ROLE OF DOST IFUND (abstract)

Friend or Foe? Unpacking Biases in Artificial Intelligence-Aided Supplier Scouting (abstract)

Understanding tourist regret: A conceptual model (abstract)

Unveiling Consumer Preferences through biological signals: An experiment based on fNIRS and eye-tracking in Cultural and Creative Product Design (abstract)

WHY FLEXIBILITY BENEFITS TOURIST EXPERIENCE: THE ROLE OF (NOT) NEEDING FOR GOAL CLOSURE (abstract)

LIFE-SIZED STANDEES OF ANIME CHARACTERS OR AUGMENTED REALITY, WHICH IS BETTER TOOLS FOR DESTINATION MARKETING? (abstract)

Leveraging Karmic Investment Motivation To Nudge Tourist Pro-Environmental Behavior (abstract)

GENERATIVE ARTIFICIAL INTELLIGENCE AS A CATALYST FOR REVITALIZING HOSPITALITY SPIRIT: SUSTAINING THE CORE OF HUMAN-CENTRIC SERVICE (abstract)

HOW LUXURY UPCYCLING ENHANCES BRAND ATTITUDE THROUGH THE CREATOR’S ESSENCE (abstract)

What Makes A Logo Premium? How Brand Logo Kerning Affects Premium Brand Evaluation (abstract)

Slowing time, shaping the future: the effect of mindfulness on intertemporal choice (abstract)

Beyond Discounts: Unpacking Consumer Purchase Intentions in China’s Livestreaming E-Commerce Market (abstract)

BRAND REDEMPTION: HOW LIBERALS AND CONSERVATIVES DIFFER IN MORAL LICENSING (abstract)

ENCOURAGING SUSTAINABLE DIETS: HOW IMMERSIVE EXPERIENCES SHAPE THE WILLIGNESS TO EAT BUGS (abstract)

OVERCONFIDENCE OR RESILIENCE? INVESTIGATING THE DUAL ROLE OF SELF-ESTEEM IN CONSUMER DECISION-MAKING (abstract)

Applying a stimulus-organism-response (S-O-R) model to explain people’s pro-environmental behaviors (abstract)

“DOES ANYONE ELSE JUST CONSTANTLY WANT NEW CLOTHING?” UNDERSTANDING AND ADDRESSING THE DESIRE FOR NEW CLOTHING (abstract)

Walking the Talk: Bridging the Gap Between Sustainable Fashion attitude and Consumer Behavior with Gen Z: The Contribution of Neutralization Theory (abstract)

A STRATEGIC-CONFLICT PERSPECTIVE ON THE INTERPLAY OF CAUSATION AND EFFECTUATION IN ENTREPRENEURIAL MARKETING PROCESS OF INVs (abstract)

Staying or Leaving? Resource Redeployment and Real Options Effects in Accelerating or Mitigating Firms’ International Market Exit Decisions (abstract)

Marketing mix modeling reimagined: Leveraging ai for data-driven decisions (Abstract) (abstract)

Digital vulnerability by design: AI-driven retail platforms and the cultivation of consumer (sub)conscious dependence (abstract)

CUSTOMER EDUCATION IN MARKETING: IMPLICATIONS FROM BUILDING ARTIFICIAL INTELLIGENCE KNOWLEDGE (abstract)

Exporter adaptation in international buyer–seller relationships in the digital era (abstract)

Alignment of Strategic Communication for International Organizations with Diverse Multiple Country Branches (abstract)

CONVINCE ME ON SOCIAL MEDIA: THE IMPACT OF VISUAL INFORMATION ENTROPY ON CONSUMER RESPONSES (abstract)

A story to sell: The influence of storytelling and influencer-product fit on the effectiveness of influencer marketing (abstract)

Referral Marketing in the Creator Economy (abstract)

Human Creativity in the Age of AI: A Comparative Study of Visual Content Features and Consumer Engagement on Xiaohongshu (abstract)

A Platform for The Greater Good: How Can Digital Platforms Facilitate Social Innovation? (abstract)

THE IMPACT OF ARTIFICIAL INTELLIGENCE IDENTITY DISCLOSRE ON THE RESISTANCE OF AI GENERATED ART (abstract)

Embodied in the Metaverse: Exploring Brand Authenticity and Avatar Identity in Virtual Fashion Spaces (abstract)

CONSUMER EXPERIENCE IN THE METAVERSE: A SYSTEMATIC REVIEW OF CURRENT KNOWLEDGE, THEORETICAL FOUNDATIONS, AND FUTURE RESEARCH DIRECTIONS (abstract)

‘I NEED MY FACE, MY ARM, MY LEG’: EXAMINING THE INFLUENCE OF AVATAR CONGRUITY ON VTO ADOPTION FOR ONLINE CLOTHING SHOPPING (abstract)

BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS (abstract)

The Psychology of Data Disclosure in Immersive Platforms: Risks, Rewards, and User Perceptions (abstract)

From Isolation to Interaction: The Role of Social Capital in AI Chatbot Usage and Loneliness Alleviation (abstract)

SPEND AND SAVE: WHEN THE GAMBLED DISCOUNT INCREASES SPENDING (abstract)

The Power of Two: How Social Presence, Perceived Closeness, And Gender Congruence Shape Virtual Influencer Collaborations (abstract)

15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA (abstract)

Consumer -VI interaction effect on source credibility and purchase intention (abstract)

BALANCING INFORMATION AND ACTION THE ROLE OF DIGITAL PRODUCT PASSPORTS IN MANAGING INFORMATION OVERLOAD AND CONSUMER GREEN BEHAVIOR INTENTION (abstract)

PERSUASIVE POWER OF VOICE ASSISTANTS: EXAMINING THE IMPACT OF PERSONALITY AND INTERACTIVITY ON ADVERTISING EFFECTIVENESS THROUGH THE HEURISTIC-SYSTEMATIC MODEL (HSM) (abstract)

The Impact of Adopting and Disclosing Generative AI in Digital Advertising on Brand Perceptions (abstract)

The Impact of Artificial Intelligence (AI) and Customer Relationship Management (CRM) on Integrated Marketing Communications (IMC) (abstract)

Too Close, Too Soon: How Personalization Amplifies Social Etiquette in Human-Robot Interaction (abstract)

Exploring Brand Image Robots in Shaping Retail Brand Equity: A Cross-Cultural Perspective (abstract)

The Influence of Consumer Evaluations on the Success of Athlete Endorsement Strategy (abstract)

SHOPPING BY LOOKS: HOW STREAMER APPEARANCE, PRODUCT PREFERENCE, AND IMPULSIVE BUYING AFFECT CUE REACTIVITY, CRAVING, AND PURCHASES (abstract)

SPORTS MARKETING: SYSTEMIC REVIEW AND RESEARCH PERSPECTIVES (abstract)

Investigating the Effects of Attitude toward Globalization on Consumer Innovativeness (abstract)

Situational Crisis Marketing: Towards an Integration of Crisis Types and Contingency Theory (abstract)