Salon III, Mezzanine Floor, Grand Hyatt Hong Kong
Sessions
- Session 01.05 (Jul 25 08:00-09:15) International Consumer Perspectives in Digital Technologies I
- Session 02.05 (Jul 25 09:25-10:40) International Consumer Perspectives in Digital Technologies II
- Session 03.05 (Jul 25 12:50-13:50) International Consumer Perspectives in Digital Technologies III
- Session 04.05 (Jul 25 13:50-15:20) Global Perspectives in Business-to-Business Marketing I
- Session 05.05 (Jul 25 15:35-17:05) Global Perspectives in Business-to-Business Marketing II
- Session 06.05 (Jul 25 17:15-18:30) Entrepreneurial Marketing / Managerial Decision-Making in Marketing
- Session 07.05 (Jul 26 08:00-09:15) Scarcity in Services
- Session 08.05 (Jul 26 09:25-10:55) New Paradigms of Luxury Consumption and Sustainable Behavior/ Arts & Culture Management in the Digital Environment
- Session 09.05 (Jul 26 11:10-12:40) AI-Driven Personalization: Transforming the Marketing Landscape
- Session 10.05 (Jul 26 14:00-15:30) AI-Enabled Touchpoints
- Session 11.05 (Jul 26 15:45-17:15) 2025 SIM-GAMMA JOINT SYMPOSIUM I
- Session 12.04 (Jul 26 17:25-18:40) 2025 SIM-GAMMA JOINT SYMPOSIUM II