2025 GMC: 2025 GLOBAL MARKETING CONFERENCE AT HONG KONG

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Abbas, Tanveer	EXPLORING BEHAVIORAL INTENTIONS IN METAVERSE RETAILING: AN APPLICATION OF THEORY OF CONSUMPTION VALUES
Abd Hafiz, Khalilah	Electric Vehicles Acceptance in Developing Countries: Empirical Evidence from Southeast Asia
Abellana, Jupert Jasser	How Do Parasocial Relationships with Influencers Shape Gen Z's Perception of Skincare Brands? Ads That Stick: How Personalized Social Media Advertisements Drive Consumer Loyalty
Acciai, Eleonora	EMPIRICAL RESEARCH ON B-CORP CERTIFICATION IN THE ITALIAN FASHION INDUSTRY: IMPACT ON MARKETING AND MADE IN ITALY SUSTAINABILITY COMMUNICATION IN FASHION: A COMPARATIVE ANALYSIS OF B-CORP AND NON B-CORP BRANDS ACROSS LUXURY AND FAST FASHION
Acquaye, Richard	THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMERS' DESIRE FOR FASHION PRODUCTS IN GHANA
Adiati, Rosatyani Puspita	Electric Vehicles Acceptance in Developing Countries: Empirical Evidence from Southeast Asia
Adolfo, Annely Beb	How Do Parasocial Relationships with Influencers Shape Gen Z's Perception of Skincare Brands?
Agapito, Dora	SENSORY EXPERIENCES AND WELL-BEING INTERSECTIONS: A MANAGERIAL APPROACH
Agrawal, Sakshi	CONTRIVED VERSUS GENUINE SCARCITY IN QUICK COMMERCE PLATFORMS
Agyeiwaah, Elizabeth	Who will purchase souvenirs online? Exploring cultural effects from a neurophysiological approach
Ahmad, Anikha	A MEDIATED MODEL OF CONSUMER BEHAVIOURAL INTENTION FOR GREEN HOSPITALITY SERVICES – EVIDENCE FROM HOTEL INDUSTRY
Ahmed, Areej	The Impact of Green Media on Purchase Intention: The Moderating Role Of Artificial Intelligence (AI) in Sustainable Marketing
Ahmed, Sohel	Navigating Noise: The Impact of Social Media Influencers on Consumer Purchase Decisions Through a Moderated Mediation Model
Ahn, Hwahyeon	Is AI Your Collaborator or Competitor? How Perceived AI Role Shapes Consumer Response to AI-Generated Advertising
Ahn, Jungyong	Impact of Perceived Algorithmic Explainability, Control, and Literacy on User Evaluations in Short-Form Video Platforms
Ahn, Sohee	CONSUMER ACCEPTANCE OF DIGITAL PRODUCT PASSPORTS: AN APPLICATION OF THE TECHNOLOGY ACCEPTANCE MODEL
Ahokangas, Petri	Managing tensions in transitioning towards a sustainable business model
Ahsan, Mujtaba	Backlash Against Activism in Reward-Based Crowdfunding Campaigns
Aiello, Gaetano	THE INNOVATIVE ROLE OF AI FOR LUXURY BRAND STORYTELLING
Akarsu, Tugra	FROM PREFERENCE TO PRACTICE: HOW POLICY FRAMING SHAPES SUSTAINABLE CHOICES IN THE SHARING ECONOMY
Akbari, Karl	Revenue Optimization Strategies for Creators on Reward-based Crowdfunding Platform
Al Mamun, Abdullah	TO DISCLOSE OR NOT: EXPLORING MARKETERS’ STRATEGIES FOR MARKETING CONTENT IN THE AGE OF GENERATIVE ARTIFICIAL INTELLIGENCE
Alani, Noor	Leveraging Machine Learning Algorithms and Online Survey in Influencer Marketing Attributes and Purchase Intention - Construct Development, Measurement and Use
Alarape, Oluyomi	From Big Data and Artificial Intelligence to Business Intelligence and Analytics for enhanced Key Account Management: A Dynamic Capabilities Perspective in an Emerging Market Context
Alarcón-López, Rocío	INFLUENCER MARKETING AND GENERATION Z IN THE FASHION INDUSTRY: EXPLORING THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR AND SHOPPING PREFERENCE CONSUMER INTERACTIONS WITH AI-GENERATED CONTENT
Alba, Abegail Mae	TIKTOK'S MARKETING IMPACT: EXPLORING SOCIAL IDENTIFICATION, SATISFACTION, AND CUSTOMER INTENTIONS
Albani, Raffaele	The Impact of Adopting and Disclosing Generative AI in Digital Advertising on Brand Perceptions
Aleem, Aihoor	HIGH FASHION MEETS HIGH TECH: NFTs ADDING SPARKLE TO LUXURY SHOPPING
Aleem, Aihoor	THE IMPACT OF COUNTRY OF ORIGIN AND SUSTAINABILITY ON YOUNG CONSUMERS' PERCEPTIONS OF LUXURY GOODS
Aleksanov, Konstantin	PROSPECTS FOR THE DEVELOPMENT OF PRIVATE LABELS IN THE RUSSIAN MARKET
Alemany Oliver, Mathieu	PLAY IT BY THE NARRATIVE: AGENCY, TRANSPORTATION, AND HARMONIOUS STORYTELLING IN BOARD GAMES THE PERSONALITY OF LIVE MUSIC VENUES: DEVELOPING A MEASUREMENT SCALE
Alhouli, Areej	THE IMPACT OF MEDIA AND SOCIAL MEDIA ON EVERYDAY CONSUMPTION: A CROSS-CULTURAL PERSPECTIVE
Alimamy, Saifeddin	Beyond Value-in-Use: Exploring Value-in-Being in Service Environments Bridging Digital Convenience and Physical Sensory Engagement: A Human-Centric Approach to Phygital Marketing in the Customer Service Journey
Almeida, Sofia	Hotel guests’ co-creation process: influence on co-creation capabilities and the moderating role of perceived innovativeness and autonomous technology
Alsaedi, Ahmed	Consumer Response to Value Framing Theory with the Role of the Digital World as a Mediator: Can Malaysian Consumer Behavior Be Framed for Green Orientation?
Aman, Adil Masud	Entertainment vs. Information: Investigating Guest Engagement, Emotional Responses, and Interaction Patterns with Hotel Robots BLOCKCHAIN-VISUALIZED SUSTAINABILITY IN TOURISM SOUVENIRS: IMPACT ON WILLINGNESS TO PAY THROUGH AUTHENTICITY PERCEPTION AND WARM GLOW
An, Donghwy	STATUS VS. AUTONOMY: THE INFLUENCE OF HIGH AND LOW ART IN LUXURY ADVERTISING
An, Hahyun	From Isolation to Interaction: The Role of Social Capital in AI Chatbot Usage and Loneliness Alleviation
Anagnostopoulou, Ioanna	HABITUS, TASTE AND MOTIVES FOR DARK TOURISM CONSUMPTION
Ang, Yvonne S.M.	UNDERSTANDING E-WASTE RECYCLING BEHAVIOUR THROUGH THE THEORY OF PLANNED BEHAVIOUR: THE ROLE OF ENVIRONMENTAL VALUES, MORAL NORMS AND CONVENIENCE
Anggraeni, Adilla	STRATEGIC DATES CAMPAIGN IN AFFECTING CUSTOMERS’ PURCHASE INTENTION IN E-MARKETPLACE BY STIMULATING FEAR OF MISSING OUT (FOMO)
Animashaun, Gift	AN EXAMINATION OF STORYTELLING ADVERTISEMENTS ON BUYING BEHAVIOUR
Aramendia-Muneta, Maria Elena	INFLUENCER MARKETING AND GENERATION Z IN THE FASHION INDUSTRY: EXPLORING THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR AND SHOPPING PREFERENCE TRANSFORMING HOSPITALITY: THE IMPACT OF SERVICE ROBOT INTEGRATION ON CUSTOMER EXPERIENCE AND ORGANIZATIONAL BRAND REPUTATION CONSUMER INTERACTIONS WITH AI-GENERATED CONTENT
Aranas, Analesa	EXAMINING THE IMPACT OF PERCEIVED CSR ON BRAND IMAGE, ATTITUDES, AND PURCHASE INTENTIONS: A STUDY OF GENERATION Z CONSUMERS
Arora, Vikas	WHAT DRIVES THE VIEWERSHIP OF VIDEOS IN B2B? A STUDY OF THUMBNAIL ATTRIBUTES
Arya, Dr. Vikas	Embodied in the Metaverse: Exploring Brand Authenticity and Avatar Identity in Virtual Fashion Spaces
Ashiq, Rubab	FASHION SUSTAINABILITY ADVOCACY AND MINDFUL CONSUMPTION IN THE DIGITAL AGE: AN ANALYSIS OF INSTAGRAM INFLUENCERS IN THE UK AND EUROPE
Ashiq, Rubab	FASHION SUSTAINABILITY ADVOCACY AND MINDFUL CONSUMPTION IN THE DIGITAL AGE: AN ANALYSIS OF INSTAGRAM INFLUENCERS IN THE UK AND EUROPE
Asif, Dr Esra	Exploring AI website advertising effectiveness through the lens of emotions: A case of travel comparison websites
Assarut, Nuttapol	IMPACT OF LUXURY BRAND VALUES ON PURCHASE INTENTION: SEGMENTING CUSTOMERS BASED ON INVOLVEMENT, NEED FOR STATUS AND COLLECTIVISM
Athanasopoulou, Pinelopi	HABITUS, TASTE AND MOTIVES FOR DARK TOURISM CONSUMPTION WHERE ARE YOU FROM AND HOW ARE YOU SATISFIED? ASYMMETRIC EFFECTS OF SERVICE ATTRIBUTES ON CUSTOMER SATISFACTION AND THE MODERATING EFFECT OF CULTURE
Atkova, Irina	Managing tensions in transitioning towards a sustainable business model
Avallone, Francesca	Unlocking the Skies: Understanding the Air Travel Experience of Consumers with Autism Spectrum Disorder for Inclusive Service Design
Axelrod, David	INTRODUCING CULTURAL ENTROPY AS A FRAMEWORK FOR UNDERSTANDING CULTURAL TOURISM
Azman, Norhidayah	Electric Vehicles Acceptance in Developing Countries: Empirical Evidence from Southeast Asia
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Bae, Jaewook	MICRO VS. MACRO INFLUENCERS: APPLYING TDA TO ANALYZE TRUST NETWORKS AND CONSUMER RESPONSES
Bae, Joonheui	BETWEEN FAST AND SLOW: EXPLORING AI RESPONSE DELAYS AND TASK COMPLEXITY Investigating the role of improvised real-time marketing on customer loyalty: the moderating role of AI disclosure CONSUMER REACTIONS TO AI-PRODUCED MARKETING DISCREPANCIES ALGORITHMIC BIAS PERSONALIZATION IN AI RECOMMENDATIONS: HOW CUSTOMIZABLE FAIRNESS SHAPES CONSUMER TRUST AND BEHAVIOR Impacts of brand-related UGC on impulse buying in the virtual context How to increase students' engagement in the development of creative marketing communication messages CONSUMER ENGAGEMENT IN CO-CREATION WITH AI Understanding Service Robot Recovery and User Reactions CROSS-BUYING EFFECTS OF OMNICHANNEL LUXURY BRANDS ADVERTISING MESSAGE : A SELF-DETERMINATION THEORY OF PERCEIVED AGILITY THE IMPACT OF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE THE DIFFERENT EFFECT OF PHYSICAL AND VIRTUAL SOCIAL ROBOT ON USE BEHAVIOR BALANCING LUXURY AND SUSTAINABILITY: THE ROLE OF AI INFLUENCER MESSAGING AND TRADE-OFF DISCOMFORT IN SHAPING CONSUMER PURCHASE INTENTION
Bae, Jung Eun	The Role of Emotional Experiences in Pop-Up Stores for Building Brand Loyalty Among Generation Z
Bae, Sung Hun Kevin	BETWEEN FAST AND SLOW: EXPLORING AI RESPONSE DELAYS AND TASK COMPLEXITY CONSUMER REACTIONS TO AI-PRODUCED MARKETING DISCREPANCIES ALGORITHMIC BIAS PERSONALIZATION IN AI RECOMMENDATIONS: HOW CUSTOMIZABLE FAIRNESS SHAPES CONSUMER TRUST AND BEHAVIOR METAVERSE AVATARS VS. REAL MODELS: SHAPING BRAND ATTITUDES Understanding Service Robot Recovery and User Reactions THE IMPACT OF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE EXPLORING HUMANLIKE ROBOT DESIGN AND USAGE INTENTIONS
Bae, Sung Hun Kevin	THE DIFFERENT EFFECT OF PHYSICAL AND VIRTUAL SOCIAL ROBOT ON USE BEHAVIOR
Baek, Tae Hyun	USER-GENERATED REVIEWS IN PET-FRIENDLY HOTELS: A MACHINE LEARNING APPROACH TO TRAVELERS' PREFERENCES Gender Differences in Responding to AI versus Human-Designed Luxury Goods The Impact of Clever Humor and Expert Endorsements in Advertising Is AI Your Collaborator or Competitor? How Perceived AI Role Shapes Consumer Response to AI-Generated Advertising
Bagna, Giacomo	Unlocking the Skies: Understanding the Air Travel Experience of Consumers with Autism Spectrum Disorder for Inclusive Service Design
Bahar Arjmand, Aysa	VALIDATING THE DIGITAL TRANSFORMATION VALUE CREATION FRAMEWORK IN AUSTRALIAN AND TAIWANESE HOSPITALITY
Bai, Xiaofei	TECHNOLOGY-ENHANCED VIRTUAL LUXURY: EXPLORING CONSUMER RESPONSES OF AI-DESIGNED LUXURY PRODUCTS
Bakpayev, Marat	The Paradox of Brand Activism Advertising: Bridging Divides and Deepening Polarization
Balabanis, George	THE CELEBRIFICATION PROCESS OF KOREAN SOCIAL MEDIA INFLUENCERS DECODING USER ENGAGEMENT AND TRUST DYNAMICS ON SHORT VIDEO PLATFORMS: A COMPREHENSIVE TYPOLOGY ROOTED IN THEORY AND EVIDENCE
Bamber, David	Value Co-creation Through Employee-Service Robotics Collaboration: The Role of Employee Creativity
Bandyopadhyay, Argho	POWER OF SECOND-PERSON PRONOUNS: BOOSTING BRAND CONNECTION IN ONLINE ADS
Baptista, Cristina	Sustainability in the fashion industry: an inter-organizational approach
Barakat, Suzanne	Try Before you Buy: How Virtual Try-On (VTO) Tools Shape Consumers' Purchase Intentions
Barco, Chloé	FROM AI ALGORITHMS TO REAL ALLURES: SEX APPEAL OF VIRTUAL SOCIAL MEDIA INFLUENCERS
Bartikowski, Boris	FROM AI ALGORITHMS TO REAL ALLURES: SEX APPEAL OF VIRTUAL SOCIAL MEDIA INFLUENCERS
Bartsch, Fabian	Consequences of Cosmopolitanism: A Meta-Analytical Review
Basith, Abdul	A MEDIATED MODEL OF CONSUMER BEHAVIOURAL INTENTION FOR GREEN HOSPITALITY SERVICES – EVIDENCE FROM HOTEL INDUSTRY
Bassi Suter, Mariana	ANTECEDENTS, DECISIONS, AND OUTCOMES OF CORPORATE SOCIAL IRRESPONSIBILITY IN SPORTS MEGA-EVENTS: A SYSTEMATIC LITERATURE REVIEW AND AVENUES FOR FUTURE RESEARCH
Baumgarth, Carsten	AI-powered brand-aligned touchpoints – Design and Effects of branded AI-Chatbots
Bauzá, Valentina	ZARA: THE EVOLUTION OF THE IN-STORE EXPERIENCE, FROM MAINSTREAM TO PHYGITAL LUXURY
Bazaki, Eirini	ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS. ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS.
Bhattacharya, Abhimanyu	AN EXPLORATION OF THE ROLE OF RECIPIENT STIGMA IN VIRTUOUS GIFT GIVING
Bicakcioglu-Peynirci, Nilay	Unraveling the Interplay Between Strategic Ambidexterity and Entrepreneurial Orientation in Relocation Decisions Staying or Leaving? Resource Redeployment and Real Options Effects in Accelerating or Mitigating Firms’ International Market Exit Decisions
Bigi, Alessandro	THE DOUBLE-EDGED SWORD OF AI IN SOCIAL MEDIA INFLUENCER MARKETING
Bilby, Julie	Digitalization and AI in Advertising: Insights from Hong Kong and Istanbul
Billore, Soniya	Food banks and society: A psychological analysis of monetary donations to food banks in Japan
Bilro, Ricardo Godinho	The Influence of AI-Powered Personalization on Brand Loyalty in the Fashion Industry AI-Driven Content Strategies: Enhancing Consumer Engagement and Loyalty UNDERSTANDING ATTITUDES TOWARD ARTIFICIAL INTELLIGENCE: THE ROLE OF SELF-EFFICACY AND SOCIAL PRESENCE
Bisht, Swati	Navigating Digital Disruption: Strategies for Marketing and Management Transformation
Bizzi, Lorenzo	CUSTOMER EXPERIENCE AND SALES INTERACTIONS: MOTIVATIONAL ORIENTATIONS, INFLUENCE TACTICS, AND SALES PERFORMANCE
Blazquez Cano, Marta	Consumers take control: a redefinition of the in-store experience through the use of technology
Boardman, Rosy	THE ROLE OF AI AUTHENTICATION IN ENHANCING CONSUMER TRUST AND PURCHASE INTENTION IN SECONDHAND LUXURY LIVE-STREAMING COMMERCE
Bogoviyeva, Elmira	Enhancing National Image Via Sporting Events: The Case of The Global Nomad Games in Kazakhstan FORMER AND NEW CAPITAL CITIES OF KAZAKHSTAN: RESIDENTS’ PERCEPTIONS OF URBAN BRANDS
Bompar, Laurent	TO BE OR NOT TO BE HUMOROUS IN BTOB SALES ACROSS CULTURES? CULTURAL EFFECTS ON HUMOR STYLE IN INTERNATIONAL BTOB BUYER-SELLER RELATIONS
Bonato, Lisa	Pre-owned luxury product market landscape. The case of luxury watches
Boncheva, Katerina	Staying or Leaving? Resource Redeployment and Real Options Effects in Accelerating or Mitigating Firms’ International Market Exit Decisions
Bonera, Michelle	INTER-ORGANISATIONAL NETWORKS AND BOUNDARY OBJECTS: AN INVESTIGATION ON THE ITALIAN CAPITAL OF CULTURE THE DOUBLE-EDGED SWORD OF AI IN SOCIAL MEDIA INFLUENCER MARKETING
Bora, Rahul	Decoding Credibility and Influence: How Destination Videos Shape Travel Intentions
Breckon, Denise	FACTORS INFLUENCING CUSTOMER ENGAGEMENT IN THE ERA OF AI MARKETING
Bregoli, Ilenia	INTER-ORGANISATIONAL NETWORKS AND BOUNDARY OBJECTS: AN INVESTIGATION ON THE ITALIAN CAPITAL OF CULTURE
Brei, Vinicius	Redefining Market Potential: Definitions, Dimensions, and Index Proposition Product discontinuation through an RFM-based framework
Bridgen, Caryn	FASHION SHOPPING IN THE DIGITAL AGE: COMPARING TRADITIONAL ONLINE STORES AND VIRTUAL FASHION EXPERIENCES
Brion, Reynald	THE PERSONALITY OF LIVE MUSIC VENUES: DEVELOPING A MEASUREMENT SCALE ANTECEDENTS, DECISIONS, AND OUTCOMES OF CORPORATE SOCIAL IRRESPONSIBILITY IN SPORTS MEGA-EVENTS: A SYSTEMATIC LITERATURE REVIEW AND AVENUES FOR FUTURE RESEARCH
Brito, Joao	Product discontinuation through an RFM-based framework
Brochado, Ana	CUSTOMERS' PERCEPTIONS OF AIR TRAVEL: INVESTIGATING CONVERGENCE VIA AN IPA
Bu, Jiamin	AI in Charity Advertising: Unpacking the Path to Charitable Donations through Agent Cues and Self-Affirmation
Bu, Rong	A Study on the Impact Mechanism of AI Service Agents on Consumer Service Experience
Bui, Hien Thu	AI-personalized advertising: Acceptance and experience co-creation
Bui, Phuong Thanh	The Impact of Livestream Shopping Factors on Impulse Buying in Vietnam
Bui, Phuong Tuyet	FROM EXPERIENCE TO ACTION: HOW AUGMENTED REALITY (AR) DRIVES CUSTOMER BEHAVIOR?
Bundwini, Nqobile	FASHION SHOPPING IN THE DIGITAL AGE: COMPARING TRADITIONAL ONLINE STORES AND VIRTUAL FASHION EXPERIENCES
Burkart, Roman	AI-powered brand-aligned touchpoints – Design and Effects of branded AI-Chatbots
Butkouskaya, Vera	The Impact of Artificial Intelligence (AI) and Customer Relationship Management (CRM) on Integrated Marketing Communications (IMC) THE IMPACT OF DIGITAL EXPERIENCE, CLIENT CENTRICITY, AND ONLINE PRIVACY ON CUSTOMER SATISFACTION: THE MEDIATING ROLE OF OMNICHANNEL CUSTOMER EXPERIENCE THE ROLE OF DIGITAL ENGAGEMENT IN OMNICHANNEL FASHION RETAIL: THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND LOYALTY
Bùi, Thị Khánh Ly	INVESTIGATING THE RELATIONSHIP BETWEEN BIG FIVE PERSONALITY TRAITS AND IMPULSIVE BUYING BEHAVIOR IN E-COMMERCE: THE MODERATING ROLE OF EWOM
Bùi, Thị Như Quỳnh	INVESTIGATING THE RELATIONSHIP BETWEEN BIG FIVE PERSONALITY TRAITS AND IMPULSIVE BUYING BEHAVIOR IN E-COMMERCE: THE MODERATING ROLE OF EWOM
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Cabiladas, Michelle Ann	Experiential Value Perspective in Agritourism: Effects on Consumer Satisfaction and Behavioral Intentions
Cabili, Jana Maille	How Do Parasocial Relationships with Influencers Shape Gen Z's Perception of Skincare Brands?
Cabrera, Lawrence Paul	The Impact of Adopting and Disclosing Generative AI in Digital Advertising on Brand Perceptions
Camelotes, Earlwell	FACTORS AFFECTING ADOPTION OF MOBILE PAYMENT SYSTEMS BY CONSUMERS AND BUSINESS OWNERS IN ILIGAN CITY, PHILIPPINES
Campayo-Sanchez, Fernando	STRATEGIC SHOWDOWNS: HOW STATUS, NETWORKS, CONVERGENCE, AND MULTIMARKET CONTACT DRIVE COMPETITIVE RESPONSES
Campos, Ana Cláudia	Hotel guests’ co-creation process: influence on co-creation capabilities and the moderating role of perceived innovativeness and autonomous technology
Cantù, Chiara	THE ROLE OF INCUBATORS AND ACCELERATORS IN DRIVING THE INTERNATIONALIZATION OF B2B STARTUPS
Cao, Lanlan	Harnessing AI Across Business Functions: Configurations for Efficiency and Innovation in Retail
Cao, Yangfan	CONGRUENCE IN THE DIGITAL WORLD: INVESTIGATING VIRTUAL INFLUENCER-BRAND-CUSTOMER DYNAMICS IN LUXURY ENDORSEMENTS
Cao, Yasha	The Impact of Digital Assistant Device Characteristics on Recommendation Acceptance and Pruchase Intentions: From the Perspective of Psychological Distance and Mental Imagery Vividness
Caratù, Myriam	UNVEILING THE CULTURAL HERITAGE DIMENSION OF THE COUNTRY IMAGE: A LEXICAL DIVE INTO WEB NARRATIVES FROM TWENTY-FOUR COUNTRIES
Cardoso, Fabio	POTENTIAL GOVERNANCE FRAMEWORK FOR A CONDOMINIUM ONCE THE LEGISLATOR ALLOWS THE TOKENIZATION OF PROPERTY RIGHTS LOYALTY ECOSYSTEM TRANSFORMATION IN THE AGE OF DIGITAL BUSINESS
Carlotto, Federica	A JANUS-FACED MATTER: MANAGERIAL PERSPECTIVES ON THE INTEGRATION OF TECHNOLOGY IN HIGH-END VENUES
Cassia, Fabio	THE RESTAURANT – FOOD DELIVERY PLATFORM RELATIONSHIP: ASSESSING THE EFFECTS OF SOCIAL SUSTAINABILITY THE DOUBLE-EDGED SWORD OF AI IN SOCIAL MEDIA INFLUENCER MARKETING
Castaldo, Sandro	ENHANCING THE GROCERY CUSTOMER EXPERIENCE: THE ROLE OF TECHNOLOGY AND HUMAN INTERACTION
Catulli, Maurizio	INTERNAL MARKETING: AN IMPORTANT ROLE IN THE EFFECTIVENESS OF ENVIRONMENTAL SUSTAINABILITY
Cavalcante, Pedro Paulo	USING CULTURE AND SOCIODEMOGRAPHIC VARIABLES TO EXPLAIN WHY PEOPLE LIVE ALONE AROUND THE WORLD
Cedrola, Elena	A CROSS-CULTURAL STUDY ON AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE Crafting Excellence: HModa Group strategic support for luxury fashion SMEs
Celeste, Richard	DIGITAL RESILIENCE: TECHNOLOGY-DRIVEN MARKETING AND INNOVATION STRATEGIES OF SOCIAL ENTERPRISES IN THE BANGSAMORO AUTONOMOUS REGION IN MUSLIM MINDANAO, PHILIPPINES
Centeno, Dave	Experiential Value Perspective in Agritourism: Effects on Consumer Satisfaction and Behavioral Intentions Social AI: Hedonic and Utilitarian Perceived Uses and Threats of Anthropomorphized Artificial Intelligence Social Entities
Cerqueira Lima, Marcos	Status hope: The Conceptualisation of The Status Game Prompt Literacy in AI-Augmented Constructivist Learning Environments: Evidence from a Marketing Strategy Course experiment
Chadwick, Simon	From Marginal to Mainstream—A Governmentality Perspective of Market Transition in eSports
Chan, Athena	Retail spaces as memory triggers: A feasibility study of reminiscence therapy exploring the role of shopping experiences for older adults
Chan, Chung-Shing	SENSORY EXPERIENCES AND WELL-BEING INTERSECTIONS: A MANAGERIAL APPROACH
Chan, Elisa	Leveraging Karmic Investment Motivation To Nudge Tourist Pro-Environmental Behavior
Chan, Eugene	BRAND REDEMPTION: HOW LIBERALS AND CONSERVATIVES DIFFER IN MORAL LICENSING
Chan, Kara	Digitalization and AI in Advertising: Insights from Hong Kong and Istanbul
Chan, Priscilla Y.L.	Charismatic Fashion Designers’ impact on consumers’ brand perception - an application of Heider’s Balance Theory
Chan, Wun-Han	INVESTIGATION ON GAMIFICATION ELEMENTS FOR OLDER ADULTS IN THE HONG KONG TOURISM MARKET
Chang, Chai-Yang	VALIDATING THE DIGITAL TRANSFORMATION VALUE CREATION FRAMEWORK IN AUSTRALIAN AND TAIWANESE HOSPITALITY
Chang, Howook	INDOOR AIR QUALITY AS A POSITIVE SERVICE QUALITY SIGNAL IN HOTEL INDUSTRY: ITS PRELIMINARY TESTS AND POTENTIALS
Chang, Hua	Effect of Providing Personalized Communication on Social Media
Chang, Jennifer Yee-Shan	CONGRUENCE IN THE DIGITAL WORLD: INVESTIGATING VIRTUAL INFLUENCER-BRAND-CUSTOMER DYNAMICS IN LUXURY ENDORSEMENTS
Chang, Jennifer Yee-Shan	Exploring Generative Artificial Intelligence in Service Industries: Adoption and Customer Acceptance Does generative artificial intelligence provide fair recommendations? – An ethnicity perspective
Chang, Julie	Retail spaces as memory triggers: A feasibility study of reminiscence therapy exploring the role of shopping experiences for older adults MATERIAL VS. EXPERIENTIAL SELF-GIFTING: THE ROLE OF CONTEXTUAL FACTORS IN MILLENNIALS AND GEN Z’S LUXURY CONSUMPTION
Chang, Kuo-Hsiung	INTERNATIONAL CUSTOMER INVOLVEMENT, GREEN KNOWLEDGE INTEGRATION AMBIDEXTERITY, AND “FUZZY FRONT END” OUTCOMES OF GREEN PRODUCT DEVELOPMENT IN INTERNATIONAL CUSTOMER-SUPPLIER RELATIONSHIPS
Chang, Yu	The Impact of Corporate Social Responsibility (CSR) on Religious Consumers’ Luxury Consumption
Chang, Zhousheng	EMBODYING COOLNESS AS A FORM CULTURAL CAPITAL OF LUXURY FASHION BRANDS -- A COMPARISON STUDY OF BURBERRY AND AQUASCUTUM
Chaniotakis, Ioannis	THE NEGATIVE IMPACT OF PERCEIVED RISK ON NEOBANKS’ ADOPTION
Chao, Lynnanne	SOCIAL MEDIA AS A CSR CANVAS: A STUDY OF FASHION BRANDS’ SUSTAINABILITY COMMUNICATION
Chapweteka, Ziva	FASHION SHOPPING IN THE DIGITAL AGE: COMPARING TRADITIONAL ONLINE STORES AND VIRTUAL FASHION EXPERIENCES
Charinsarn, Alisara Rungnontarat	THE ROLE OF CSR IMAGE FOR LOYALTY
Chatzopoulou, Evi	Impact of User and Firm-Generated Content on Brand Communities and Destination Branding
Chawdhary, Rahul	“AM I WRONG? BUT SO WHAT?!”: STUDYING THE EFFECTS OF POSITIVE WORD-OF-MOUTH RECEIVERS’ REACTION ON SENDERS’ BEHAVIOURS
Cheah, Chee Wei	Bridging Media and Tourism: The Economic Significance of Audiovisual Productions in Tourist Destination Development COMMERCIALIZATION OF INFLUENCER CONTENT ON SOCIAL MEDIA: THE ROLES OF PARASOCIAL RELATIONSHIPS AND SPONSORSHIP DISCLOSURES
Cheah, Isaac	Fashion Brand Collaborations: Exploring the Drivers of Consumer Evaluation ANTHROPOMORPHISM AND REALISM OF VIRTUAL INFLUENCERS: CONSUMERS’ INTENTION TO PURCHASE LUXURY BRANDED PRODUCTS
Cheah, Isaac	CONSUMER PREFERENCE AND WILLINGNESS TO PAY MORE FOR TRACEABLE FOOD: AN AUSTRALIAN PERSPECTIVE IMPACT OF CORPORATE ENVIRONMENTALISM ON BRAND EQUITY IN LUXURY BRANDING
Cheah, Jun Hwa	CONGRUENCE IN THE DIGITAL WORLD: INVESTIGATING VIRTUAL INFLUENCER-BRAND-CUSTOMER DYNAMICS IN LUXURY ENDORSEMENTS
Cheah, Jun Hwa	Servitization of AI in Consumer Markets: Addressing Emotional Needs in Digital Fitness Human or virtual influencers? Exploring the factors influencing information processing and response in tourism livestreams Exploring Generative Artificial Intelligence in Service Industries: Adoption and Customer Acceptance
Cheah, Jun Hwa	EXPLORING THE IMPACT OF AUTONOMY AND PERCEIVED RISKS ON CONSUMER ACCEPTANCE OF AI-POWERED PRODUCTS
Checchinato, Francesca	AUTHENTIC FOR WHOM? THE ROLE OF TRADITION IN RESTAURANTS AND THE IMPACT OF OVERTOURISM
Cheen, Lau Kong	Is it better to be michelin and green at the same time? Exploring the perceived value and intentions towards michelin green stars
Chen, Beibei	Framing Fear Signals in Digital Media: How Narrative Transportation Shapes Chinese Tourists' Decision Hesitancy toward Southeast Asian Destinations
Chen, Bike	Local Effects of Introducing High-End Apartment Brands in South Korea
Chen, Caleb Huanyong	Harnessing Framing Effects and Emotional Design to Enhance Sustainable Tourism Pricing Strategies: Insights from Overtourism Contexts
Chen, Chia-Yi	Do Customers Make Self-serving Attribution for Robot-delivered Services? The Role of Anthropomorphism and Technology Autonomy
Chen, Chien-Wen	UNVEILING TRAVEL INFLUENCER EFFECTS THROUGH SOCIAL COMPARISON: EXAMINING WISHFUL TRAVELING AND COMPULSIVE TRAVEL VIDEO BROWSING
Chen, Eddie Ruofei	AI-Chatbot Paradoxes and Consumers' Coping Strategies in Luxury Fashion WEAVING STORIES OF PRESTIGE: LEVERAGING KENTE HERITAGE AND NARRATIVE STRATEGIES IN LUXURY BRAND ADVERTISING
Chen, Jieke	Reducing Corporate Social Irresponsibility? Investigating the interaction between TMT Pay Inequality and strategic emphasis
Chen, Jueru	Framing Fear Signals in Digital Media: How Narrative Transportation Shapes Chinese Tourists' Decision Hesitancy toward Southeast Asian Destinations
Chen, Kuan-Ju	Why Curiosity Solutions Matter: Moderating the Impact of Curiosity on Brand Attitude and Engagement TOO AUTHENTIC TO TOLERATE? THE IMPACT OF PERCEIVED AUTHENTICITY IN AI CHATBOT DESIGN ON CONSUMER BEHAVIOR UNDER SERVICE FAILURE EXPLORING THE ROLE OF AI-BASED CHATBOT PERSPECTIVE-TAKING IN BRAND TRANSGRESSIONS
Chen, Liran	NOVELTY, SATIATION AND ACQUIRED TASTE: A LOOK INTO THE PREFERENCE FLUCTUATION AND THE PREFERENCE READHUSTMENT AFTER ABSTINENCE
Chen, Mei-Fang	Applying a stimulus-organism-response (S-O-R) model to explain people’s pro-environmental behaviors
Chen, Ming-Yi	THE DOUBLE-EDGED SWORD EFFECT OF SUSTAINABILITY FOR LUXURY BRANDS: HOW SUSTAINABLE PRODUCT TRANSFORMATION IMPACTS PERCEIVED LUXURIOUSNESS AND CONSUMER RESPONSES
Chen, Ning Chris	Studying VFR from experiences linking emotional solidarity to place attachment “AM I WRONG? BUT SO WHAT?!”: STUDYING THE EFFECTS OF POSITIVE WORD-OF-MOUTH RECEIVERS’ REACTION ON SENDERS’ BEHAVIOURS
Chen, Nuoya	Behind 280 Calories: Understand the Nutrition Facts Label by Intelligible Units
Chen, Wanyi	The Rise of Companionship Service in the Digital and Social Transformation: A Systematic Literature Review
Chen, Xiaobei	Where Do They Virtually Stand? Charting the Rise and Reach of Virtual Influencers Through a Meta-Narrative and Bibliometric Analysis
Chen, Xin	Discount Depth in Broadcasting Promotions: Evidence from Online Grocery
Chen, Yanyan	Do not break the spell in emerging markets - a cosmopolitan view on Starbucks' fair trade commitment in China
Chen, Yiting	Bridging Media and Tourism: The Economic Significance of Audiovisual Productions in Tourist Destination Development
Chen, Yiying	From Marginal to Mainstream—A Governmentality Perspective of Market Transition in eSports
Chen, Yu	CONCEPTUALIZING THE FUTURE OF 3D VIRTUAL FASHION RETAILING A CROSS-CULTURAL APPROACH TO SPATIAL PERCEPTION VARIATIONS IN 3D VIRTUAL SPACE DESIGN TIME DIMENSION IN IMMERSIVE VR DESIGN TO PROMOTE ECOTOURISM Applying AI assisted gamification and 3D spatial design to address multi-sensorial differences of learners on Marketing education digital platforms
Chen, Yushan	A Moderated Mediation Model on Conservation/Supplement of Psychological Resource Pathway to Employee Well-being
Chen, Zhifeng	The Impact of Corporate Social Responsibility (CSR) on Religious Consumers’ Luxury Consumption
Chen, Zhimin	UPSKILLING FOR FASHION DESIGN INNOVATION IN THE AI ERA
Cheng, Han Leung Tiffany	DIGITAL ORDERING AND ITS EFFECTS ON CONSUMER PLATE WASTE REDUCTION: INSIGHTS FROM A STAKEHOLDER ORIENTATION INQUIRY
Cheng, Ming	CROSS-CULTURAL INFLUENCES ON SMART HOME ADOPTION: A UGC TEXT MINING ANALYSIS
Cheng, Mingming	TEXT-IMAGE CONGRUENCE OF AIRBNB HOSTS AND CUSTOMER BOOKING BEHAVIOR SPEECH VOICE CUES AND ENGAGEMENT IN TRAVEL LIVE STREAMING
Cheng, Wei	Rediscovering Wellness: How Hotels are Redefining Their Core Values
Chenn, Ashley	Priced by Perception: The Dynamics of Luxury NFT Valuation WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA
Chi, Ting	CULTURAL IDENTITY AND GEN Z: ACCEPTANCE OF HAN ETHNIC CLOTHING IN TOURIST RENTALS SOCIAL MEDIA AS A CSR CANVAS: A STUDY OF FASHION BRANDS’ SUSTAINABILITY COMMUNICATION
Chien, Pei Yu	Live Streamer Characteristics and Audience Behavior: A Meta-Analytical Review Unravelling the Interaction between Content Type and Repost Source in Social Media Engagement
Chih, Mingchang	UNVEILING TRAVEL INFLUENCER EFFECTS THROUGH SOCIAL COMPARISON: EXAMINING WISHFUL TRAVELING AND COMPULSIVE TRAVEL VIDEO BROWSING
Cho, Dong Sung	The Interplay of National Image, Nation Brand, Public Diplomacy, and Exports: A 13-Year Cross-National Study
Cho, Erin	Legal and Ethical Challenges of AI-Driven Marketing: A Case Law Analysis and Policy Recommendations The Effect of Compliance with AI Trustworthiness Standards on Purchase Intention: The Mediating Role of Consumer Brand Trust Creating Evaluation System of AI Generated Design in Fashion——Based on Brand Image Building Demand Exploring the Impact of User-Generated Content on Luxury Branding WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA AN LLM-BASED AI AGENT SIMULATION SYSTEM: FOUR-PARTY GAME DYNAMICS IN LIVE E-COMMERCE Digital Fashion Weeks and Destination Visit Intention Shopping with an artifical companion: AI shopping agent(AISA) service quality and companionship From Lab to Launch: Silicon Valley–Style Business Models and Marketing Strategies in University-Industry Collaboration EFFECTIVE B2B MARKETING STRATEGIES FOR RESOURCE-CONSTRAINED SMES: INSIGHTS FROM JPI HEALTHCARE IN KOREA Cross-Cultural Motivations for Inconspicuous Consumption METAVERSE AVATARS VS. REAL MODELS: SHAPING BRAND ATTITUDES Understanding Service Robot Recovery and User Reactions OPTIMIZING PRODUCT MIX: A GEOMETRIC SIMULATION APPROACH IN THE SYSTEM SEMICONDUCTOR INDUSTRY EXPLORING HUMANLIKE ROBOT DESIGN AND USAGE INTENTIONS
Cho, Erin	THE DIFFERENT EFFECT OF PHYSICAL AND VIRTUAL SOCIAL ROBOT ON USE BEHAVIOR
Cho, Hyo-Dan	VIRTUAL GATEWAYS TO THE SPACE: UNVEILING SPACE TOURISM PERCEPTIONS THROUGH VIRTUAL REALITY’S ROLE
Cho, Mina	CONSUMER BEHAVIOUR ON MICRO-CREDENTIALS ENROLMENT: EMPIRICAL APPLICATION OF EXTENDED COM-B MODEL
Cho, Minjung	Exploring Brand Image Robots in Shaping Retail Brand Equity: A Cross-Cultural Perspective BETWEEN FAST AND SLOW: EXPLORING AI RESPONSE DELAYS AND TASK COMPLEXITY Exploring the Impact of User-Generated Content on Luxury Branding Digital Fashion Weeks and Destination Visit Intention The Role of the Attributes of Fashion Trend AI Analysis Tools in Shaping Consumer Intentions Bridging Theory and Practice: Effective Strategies for Project-Based Learning in Fashion Business Education Cross-Cultural Motivations for Inconspicuous Consumption Understanding Service Robot Recovery and User Reactions THE DIFFERENT EFFECT OF PHYSICAL AND VIRTUAL SOCIAL ROBOT ON USE BEHAVIOR
Choe, Yunseon	Studying VFR from experiences linking emotional solidarity to place attachment
Choi, Dongwon	BEYOND THE HUMAN TOUCH: CONSUMER RESPONSES TO VIRTUAL INFLUENCERS ENDORSING GREEN FASHION AND MULTIPLE BRANDS
Choi, Jin-A	Implications of AI-Driven Personalization in Marketing: Big Data Perspective
Choi, Jungsil	Diversity and Prosocial Behavior: The Roles of Deprivation and Empathy
Choi, Sejung Marina	EXPLORING TRAVEL SERVICE SHOPPING: SINGLE SOURCE PANEL LOG AND SURVEY DATA
Choi, Suh-Hee	Studying VFR from experiences linking emotional solidarity to place attachment
Choi, Sungwoo	How Human-Robot Teams (vs. all-Human Teams) Enhance Customer Cooperation with Service Providers: The Role of Relative Power Perceptions
Choi, Sunhwa	Ethical Consumption in the Age of AI: A Comparative Analysis of AI and Human Agents
Choi, Woo Young	THE ROLE OF VALUE CO-CREATION AND AI TRANSFORMATION IN COOPETITION AND B2B FIRM'S PERFORMANCE
Choi, Woojin	Fashion Design with Generative AI: Examining Work Effectiveness through Self-Determination Theory Governance failures and brand consequences: The role of nepotism in consumer betrayal
Choi, Yeojin	Revolutionizing Fashion Advertising: The Role of Mixed Reality in Luxury Brand Experiences
Choi, Yonghoon	Brand Effects in the Organizational Buying Process: A Comparison of the Sorting and Ranking Stages
Choi, Yung Kyun	From Isolation to Interaction: The Role of Social Capital in AI Chatbot Usage and Loneliness Alleviation SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY CONCERNS
Chong, Athena Wei Chee	REVISITING THE SUPERIORITY OF HUMAN INFLUENCERS OVER VIRTUAL INFLUENCERS: THE ROLE OF PRODUCT FRAMING AND INFLUENCER ANTHROPOMORPHISM AND REALISM OF VIRTUAL INFLUENCERS: CONSUMERS’ INTENTION TO PURCHASE LUXURY BRANDED PRODUCTS
Choudhury, Debdutta	A MEDIATED MODEL OF CONSUMER BEHAVIOURAL INTENTION FOR GREEN HOSPITALITY SERVICES – EVIDENCE FROM HOTEL INDUSTRY
Choustoulakis, Emmanouil	WHERE ARE YOU FROM AND HOW ARE YOU SATISFIED? ASYMMETRIC EFFECTS OF SERVICE ATTRIBUTES ON CUSTOMER SATISFACTION AND THE MODERATING EFFECT OF CULTURE
Chow, Cheris W.C.	SPEND AND SAVE: WHEN THE GAMBLED DISCOUNT INCREASES SPENDING
Chrimes, Courtney	GENERATIVE AI IN FASHION ADVERTISING: EXAMINING CONSUMER ATTITUDES AND BEHAVIOURAL RESPONSES THE ROLE OF AI AUTHENTICATION IN ENHANCING CONSUMER TRUST AND PURCHASE INTENTION IN SECONDHAND LUXURY LIVE-STREAMING COMMERCE
Christidi, Sofia	CONSUMER EMPOWERMENT JOURNEYS: ADULT CHILDREN AND PARENTAL FOOD PROVISION NEGOTIATIONS IN COLLECTIVIST SOCIETIES
Chu, Xing-Yu Marcos	What Makes A Logo Premium? How Brand Logo Kerning Affects Premium Brand Evaluation
Chu, Yi-Ting	Why Curiosity Solutions Matter: Moderating the Impact of Curiosity on Brand Attitude and Engagement
Chua, Trevor Kang Ean	Unravelling the Interaction between Content Type and Repost Source in Social Media Engagement
Chung, Noelle	Consumers’ Goals of Social Media Usage After a Product Failure
Chung, Yerim	VR's Experience Economy: Behavioral Differences and Usage Intent of Chinese and Korean Consumers - Forbidden City & Gyeongbokgung Palace Examples
Chylinski, Mathew	Beyond Value-in-Use: Exploring Value-in-Being in Service Environments
Cintra, Mariana	THE IMPACT OF RACIAL REPRESENTATION ON SOCIAL MEDIA: AUDIENCES REACTIONS TO DIVERSITY THE IMPACT OF DIVERSITY IN SOCIAL MEDIA
Coelho, Maria João Santos	ATTACHED TO AR EXPERIENCES: THE ROLE OF SELF-CONSTRUAL AND EMOTIONAL INTELLIGENCE
Coelho, Miguel Al Behy Kanaan	USING CULTURE AND SOCIODEMOGRAPHIC VARIABLES TO EXPLAIN WHY PEOPLE LIVE ALONE AROUND THE WORLD
Consiglio, Irene	PROJECT-LOCATION CONGRUENCE: WHEN GREEN PROJECTS MATCH GREEN LOCATIONS
Cornelis, Erlinde	Backlash Against Activism in Reward-Based Crowdfunding Campaigns
Corsaro, Daniela	CROSS-CULTURAL INFLUENCES ON SMART HOME ADOPTION: A UGC TEXT MINING ANALYSIS
Costa, Evandro	ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS. ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS.
Costa, Fabio	To sacrifice or not? Perceived value of sacrifice green initiatives and consumer values on luxury hotel guests’ perceptions and preferences
Costa, Juliana	Product discontinuation through an RFM-based framework
Costanzo, Francesco	The Impact of Adopting and Disclosing Generative AI in Digital Advertising on Brand Perceptions
Cowan, Kirsten	APPLICATIONS OF METAVERSE IN TOURISM MARKETING: A SYSTEMATIC LITERATURE REVIEW CONVINCE ME ON SOCIAL MEDIA: THE IMPACT OF VISUAL INFORMATION ENTROPY ON CONSUMER RESPONSES
Cowart, Kelly	Priced by Perception: The Dynamics of Luxury NFT Valuation
Cozzio, Claudia	CULTURAL TRAITS AND FOOD WASTE: AN EXPERIMENTAL ANALYSIS OF PERSUASIVE MESSAGING IN ITALY AND AUSTRALIA
Cuervo, Javier Calero	Exploring the Integration of Culturally Informed Numerology Practices into AI-enhanced Customer Relationship Marketing In Hotels and Integrated Resorts
Cui, Charles Chi	BRIDGING COGNITIVE AND TECHNOLOGICAL PERSPECTIVES FOR AI-ASSISTED DECISION-MAKING IN POLICY AND BUSINESS: A CONCEPTUAL MODEL
Cunico, Paolo	AUTHENTIC FOR WHOM? THE ROLE OF TRADITION IN RESTAURANTS AND THE IMPACT OF OVERTOURISM
Curiel-Barrios, Gonzalo	Artificial Intelligence in Commercial Airlines: User Perceptions and Its Impact on Customer Experience
Custódio, Cidália Morais	The Influence of AI-Powered Personalization on Brand Loyalty in the Fashion Industry AI-Driven Content Strategies: Enhancing Consumer Engagement and Loyalty
D
Dai, Shanshan	PROTECTION MOTIVATION THOERY IN TOURISM: A SEMI-SYSTEMATIC LITERATURE REVIEW
Dai, Zhihui	Leveraging Social Media for Foreign Market Entry: A Conceptual Model for Internationalization Performance
Dairo, Morolake	WEAVING STORIES OF PRESTIGE: LEVERAGING KENTE HERITAGE AND NARRATIVE STRATEGIES IN LUXURY BRAND ADVERTISING
Dalli, Daniele	REFRAMING MARKET INSIGHT: INTEGRATING BRAND, PANEL, AND RETAIL DATA WITH GEOGRAPHICAL GRANULARITY
Das, Arijit	Making Brand’s sustainability communication more effective: message characteristics Consumers sometimes avoid brands endorsed by virtual influencers: role of creepiness and message features
Dasmi, Costanza	THE IMPACT OF COUNTRY OF ORIGIN AND SUSTAINABILITY ON YOUNG CONSUMERS' PERCEPTIONS OF LUXURY GOODS THE INNOVATIVE ROLE OF AI FOR LUXURY BRAND STORYTELLING
Davis, Lenita	Utilizing Emerging Technologies to Design and Improve Sales Capabilities and the Development of Expertise
Davis, Lizhu	Body Image and Impulsive Shopping
Dayangan, Cagla	Unraveling the Interplay Between Strategic Ambidexterity and Entrepreneurial Orientation in Relocation Decisions
Dazai, Ushio	Price Revisions of Subscription Service: Focusing on Price Sensitivity and Retention
De Keyzer, Freya	USING AI AGENTS TO STIMULATE SUSTAINABLE CHOICES
De Mena-Fernandez De Larrea, Natalia	TRANSFORMING HOSPITALITY: THE IMPACT OF SERVICE ROBOT INTEGRATION ON CUSTOMER EXPERIENCE AND ORGANIZATIONAL BRAND REPUTATION
De Nisco, Alessandro	UNVEILING THE CULTURAL HERITAGE DIMENSION OF THE COUNTRY IMAGE: A LEXICAL DIVE INTO WEB NARRATIVES FROM TWENTY-FOUR COUNTRIES
Dechadilok, Chananan	PROJECT-LOCATION CONGRUENCE: WHEN GREEN PROJECTS MATCH GREEN LOCATIONS
Del Chiappa, Giacomo	INTER-ORGANISATIONAL NETWORKS AND BOUNDARY OBJECTS: AN INVESTIGATION ON THE ITALIAN CAPITAL OF CULTURE
Dela Peña, Cherrilyn	Ads That Stick: How Personalized Social Media Advertisements Drive Consumer Loyalty
Delmanto, Aline	OVERTOURISM AND TOURISMPHOBIA IN GRAMADO - BRAZIL: IMPACTS ON THE DESTINATION IMAGE
Deng, Huixin	HOW UNCERTAIN REWARDS INFLUENCER CONSUMSERS’ REFERRAL BEHAVIOR Freshness Matters: How Price (versus Quantity) Discounts Influence Consumer Response When Purchasing Near-expired Products Behind 280 Calories: Understand the Nutrition Facts Label by Intelligible Units
Deng, May	The Art of Integration: New Trends in Luxury Featuring "Feng Shui, Taoism, Buddhism".
Deypalubos, Learell	Do Humorous Ads Shape Attitudes and Lead to Purchase Intention? The Role of Incongruity and Need for Humor
Di Benedetto, Anthony	A THEORY UNIFICATION AMONG DIFFUSION OF INNOVATION THEORY, TECHNOLOGY ACCEPTANCE MODEL, AND TECHNOLOGY READINESS INDEX IN GENERATIVE ARTIFICIAL INTELLIGENCE ADOPTION
Diaz, Estrella	DEFINING SMARTNESS IN HOSPITALITY: KEY DIMENSIONS OF THE SMART HOTEL
Dickinger, Astrid	Destination Image Congruence in Cultural Tourism: A Big Data Analysis of Cultural Authenticity, DMO Strategies, and Tourist Experiences in Macao and Vienna
Dimofte, Claudiu	Consequences of Cosmopolitanism: A Meta-Analytical Review
Ding, Guan-Jun	Engage or Overwhelm? Navigating The Tension Between Notifications, Consumer Well-Being, and Digital Fatigue
Dinh, Tam	BLURRING THE BOUNDARIES: GENAI’s ROLE IN SHAPING CONSUMER IDENTITY
Dix, Steve	To sacrifice or not? Perceived value of sacrifice green initiatives and consumer values on luxury hotel guests’ perceptions and preferences
Djangmah, Bernice Akweley	THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMERS' DESIRE FOR FASHION PRODUCTS IN GHANA
Do, Khanh Linh	ADVERTISING IN THE FINANCIAL SECTOR: FACTORS INFLUENCING STUDENTS’ INVESTMENT INTENTIONS
Dobbelstein, Thomas	Dropouts in gamified promotions: How retailers can manage them
Domingos, Catarina Maurício	AI-Driven Content Strategies: Enhancing Consumer Engagement and Loyalty
Dong, Maggie Chuoyan	Shielding against foreign competition: The untapped power of government customers How do Corporate Sociopolitical Activism Oriented Market Exits Affect Firm Performance? Evidence from Corporate Exodus from Russia amidst the 2022 Russo-Ukrainian War
Donvito, Raffaele	THE INNOVATIVE ROLE OF AI FOR LUXURY BRAND STORYTELLING NEUROMARKETING AND ART: EVALUATING FACEREADER TECHNOLOGY FOR EMOTION DETECTION AND THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS
Downs, A. Rose	WHAT MOTIVATES CUSTOMERS’ LIVESTREAM SHOPPING IN THE US? AN EXPLORATORY STUDY OF LUXURY/HIGH-END VS. MARKETPLACE Luxury and high-end livestream shopping: us consumers’ perceptions, purchase intention, and perceived risk
Doycharoen, Pimonwan	A QUALITATIVE INQUIRY AND CONCEPTUALIZATION OF TRAVELER COMMITMENT TO CHATGPT
Dragana, Medic	THE NEW ERA OF LUXURY: THE ART OF PERSUASION IN THE DIGITAL WORLD
Du, Juan	A Moderated Mediation Model on Conservation/Supplement of Psychological Resource Pathway to Employee Well-being
Duong, Chien	VALIDATING THE DIGITAL TRANSFORMATION VALUE CREATION FRAMEWORK IN AUSTRALIAN AND TAIWANESE HOSPITALITY ETHICAL FOOD CONSUMPTION IN THE DIGITAL AGE: CONSUMER ATTITUDES TOWARDS DIGITALLY MONITORED ANIMAL WELFARE IN PORK PRODUCTS
Duong, Hoang-Thanh	UNVEILING TRAVEL INFLUENCER EFFECTS THROUGH SOCIAL COMPARISON: EXAMINING WISHFUL TRAVELING AND COMPULSIVE TRAVEL VIDEO BROWSING
E
Efremova, Polina	FASHION MARKET TRANSFORMATION IN RESPONSE TO EXTERNAL CHALLENGES: THE CASE OF RUSSIA
Eghan, Benjamin	THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMERS' DESIRE FOR FASHION PRODUCTS IN GHANA
Ekka, Punit Moris	Developing sustainable tourism in an emerging market to attract female tourists
El Hosri, Eeva-Lotta	Redefining Bandwagon Cues
Eliana Saragih, Afni	ELECTRIC VEHICLE GREEN FINANCIAL SUSTAINABILITY BEHAVIOR - INDONESIAN DIGITAL GENERATION PERSPECTIVES
Els, Georgiana	INTER-ORGANISATIONAL NETWORKS AND BOUNDARY OBJECTS: AN INVESTIGATION ON THE ITALIAN CAPITAL OF CULTURE
Eng, Cheng Joo	IMPACT OF INTERNET CELEBRITY CHARACTERISTICS ON FANS’ CONTINUOUS FOLLOWING BEHAVIOUR
Errmann, Amy	Beyond ‘Loud’: How Mindfulness Shapes Intrinsic Motivations for ‘Quiet’ Luxury Brand Prominence Slowing time, shaping the future: the effect of mindfulness on intertemporal choice
Esposito, Annamaria	Artification and Sustainability in Global Luxury Branding: The Case of Buccellati
F
F. Silveira Netto, Carla	Redefining Market Potential: Definitions, Dimensions, and Index Proposition
Fachner, Andreas	AI-powered brand-aligned touchpoints – Design and Effects of branded AI-Chatbots
Fan, Di	How do Corporate Sociopolitical Activism Oriented Market Exits Affect Firm Performance? Evidence from Corporate Exodus from Russia amidst the 2022 Russo-Ukrainian War
Fan, Hua	How Moral Judgment Incongruence Affects Employee Job Crafting: The Moderating Roles of AI-Generated Ads’ Verisimilitude and Creativity Adapting Sense of Presence to Product Uncertainties in Crafting Augmented Reality Enhanced Experiences
Fan, Hua	Generative AI in Advertising: The Effect of AI Disclosure and Cultural Distance on Destination Visit Intention
Fan, Ningyuan	Evaluating the economic value of AI-generated content on the peer-to-peer accommodation platform
Fan, Qi	Understanding the Impact of Tourism Live Streaming on Z-Generation Tourism Intentions: A Planned Behavior Perspective
Fan, Xiucheng	Behind 280 Calories: Understand the Nutrition Facts Label by Intelligible Units
Fan, Yifan	In Web3 We Trust: Redefining Customer Loyalty and Driving Growth in Tourism Platforms Algorithmic curation and content Homogeneity: balancing engagement and uniqueness in tourism marketing
Fang, Lin	How humor is better? The Impact of Humorous Language Style of AI Comment Bot on Users' Social Reaction
Fang, Yuanhan	VR's Experience Economy: Behavioral Differences and Usage Intent of Chinese and Korean Consumers - Forbidden City & Gyeongbokgung Palace Examples
Fastoso, Fernando	Brands and Myths: from Coco Chanel, the Kelly Bag and a Panther - a typology of myths of valuable luxury brands
Feng, Ying	Servitization of AI in Consumer Markets: Addressing Emotional Needs in Digital Fitness
Feng, Zhiteng	PROCESS AND OUTCOME FRAMING IN PROMOTING ENVIRONMENTAL COMMUNICATION
Fernandez, Karen	THE GAMIFIED SURVEY TAKING PROCESS FRAMEWORK: MOTIVATIONAL MATCHING HEXAD USERS WITH GAMIFICATION MECHANIC TYPE
Festijo, Jessa Frida	Sustaining a Country Brand: The Changing Landscape of the Philippine Tourism Campaigns
Figueiredo, Ronnie	POTENTIAL GOVERNANCE FRAMEWORK FOR A CONDOMINIUM ONCE THE LEGISLATOR ALLOWS THE TOKENIZATION OF PROPERTY RIGHTS LOYALTY ECOSYSTEM TRANSFORMATION IN THE AGE OF DIGITAL BUSINESS
Filipescu, Diana A.	SHAPING LUXURY: THE STRATEGIC ROLE OF INFLUENCERS IN INTERNATIONAL FASHION BRANDING IN CHINA
Finotto, Vladi	AUTHENTIC FOR WHOM? THE ROLE OF TRADITION IN RESTAURANTS AND THE IMPACT OF OVERTOURISM
Fitrianto, Gigih	Present as the Bridge for the Past and Future? Exploring the influence of information with different temporal orientation on sustainable fashion purchasing behaviour.
Flores, Alina	Redefining Market Potential: Definitions, Dimensions, and Index Proposition
Flores, Charmaine Joy	TIKTOK'S MARKETING IMPACT: EXPLORING SOCIAL IDENTIFICATION, SATISFACTION, AND CUSTOMER INTENTIONS
Fobiri, George Kwame	THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMERS' DESIRE FOR FASHION PRODUCTS IN GHANA
Fondevila-Gascón, Joan-Francesc	Artificial Intelligence in Commercial Airlines: User Perceptions and Its Impact on Customer Experience
Fong, Lawrence Hoc Nang	Who will purchase souvenirs online? Exploring cultural effects from a neurophysiological approach
Forillo, Taylor	EXPLORING CONSUMER PERCEPTIONS OF ETHICAL PERSONAL DATA COLLECTION IN FASHION E-RETAIL WHAT MOTIVATES CUSTOMERS’ LIVESTREAM SHOPPING IN THE US? AN EXPLORATORY STUDY OF LUXURY/HIGH-END VS. MARKETPLACE
Foroughi, Behzad	From interaction to impact: investigating the role of generative AI in facilitating consumer well-being
Fouskas, Konstantinos	THE ROLE OF ARTIFICIAL INTELLIGENCE IN SHAPING DIGITAL ENTREPRENEURSHIP: EXPLORING NEW BUSINESS MODELS AND ENTREPRENEURIAL SKILLS DEVELOPMENT
Frethey-Bentham, Catherine	THE GAMIFIED SURVEY TAKING PROCESS FRAMEWORK: MOTIVATIONAL MATCHING HEXAD USERS WITH GAMIFICATION MECHANIC TYPE
Frösén, Johanna	Marketing mix modeling reimagined: Leveraging ai for data-driven decisions (Abstract)
Fu, Jiangying	Research on the influencing factors and mechanism of user stickiness in the metaverse
Fu, Xiaoye	Human Creativity in the Age of AI: A Comparative Study of Visual Content Features and Consumer Engagement on Xiaohongshu
Fukuchi, Shunnosuke	The effect of manufacturers’ channel strategy and product strategy on performance in overseas market: Based on optimal distinctiveness theory
Funabiki, Misaki	THE DIVERGENT EQUATIONS OF LUXURY: HOW QUALITY AND SUSTAINABILITY DEFINE HARD AND SOFT LUXURY
Fusheng, Tan	Exploring Experiential Marketing Strategies of Luxury Fashion Brands in the Metaverse: An In-Depth Analysis of Immersive Consumer Engagement
G
Gabel, Juliane J.	Alignment of Strategic Communication for International Organizations with Diverse Multiple Country Branches
Gabriele, Francesco	The Welfare Effects of Behavior-based Price Discrimination in E-commerce
Galariana, Jerlyn	How Do Parasocial Relationships with Influencers Shape Gen Z's Perception of Skincare Brands?
Galkina, Tamara	Managing tensions in transitioning towards a sustainable business model A STRATEGIC-CONFLICT PERSPECTIVE ON THE INTERPLAY OF CAUSATION AND EFFECTUATION IN ENTREPRENEURIAL MARKETING PROCESS OF INVs
Gallery, Charlene	GENERATIVE AI IN FASHION ADVERTISING: EXAMINING CONSUMER ATTITUDES AND BEHAVIOURAL RESPONSES
Gao, Jian	The Fit Between Message Framing and Environmental Knowledge in Green Advertising: The Mediating Role of Perceived Authenticity
Gao, Luyang	Exporter adaptation in international buyer–seller relationships in the digital era
Gao, Mengxi	Harnessing Framing Effects and Emotional Design to Enhance Sustainable Tourism Pricing Strategies: Insights from Overtourism Contexts
Gao, Mengxi	Visual Cues and Sustainability: The Impact of Handwritten Typefaces
Gao, Yi	WHAT ACTUALLY COUNTS? RENOVATION PRIORITIZING IN BUSINESS HOTEL
Gao, Ziyue	Instantaneous Emotion Mining for Smart Tourism: An Exploratory Study
Garnelo-Gomez, Irene	Enjoyment or Anxiety? The Role of Proximity and Passionate Intensity in Shaping User Perceptions of AI Lovers
Garrett, Tony	EXPLORING THE IMPACT OF AUTONOMY AND PERCEIVED RISKS ON CONSUMER ACCEPTANCE OF AI-POWERED PRODUCTS
Garrett, Tony C.	Enhancing Marketing through the Integration of Agile and AI
Gau, Roland	Social Elements of Innovative/Traditional Practices in Subsistence Entrepreneurship: Examining Subsistence Entrepreneurs in Southernmost Rural Thailand on the Role of Technology in Shaping Behaviors
Gdonteli, Krinanthi	HABITUS, TASTE AND MOTIVES FOR DARK TOURISM CONSUMPTION
Ge, Jiaoju	INFLUENCE OF INFORMATION CHARACTERISTICS OF AI GENERATED ONLINE REVIEW SUMMARIES ON PRODUCT SALES How humor is better? The Impact of Humorous Language Style of AI Comment Bot on Users' Social Reaction
Gegprifti, Natali	Influencer Marketing in the Travel Industry: A Comparative Study of Image and Video Posts
Gelts Tel-Paz, Inbar	EXPLORING THE GENDER GAP: CHALLENGES FOR WOMEN-LED SMES ADOPTING AI IN THE FASHION INDUSTRY
Georgiadis, Christos K.	HOW BLOCKCHAIN AND METAVERSE TECHNOLOGIES ARE REDEFINING MARKETING COMMUNICATION
Gharbi, Jazia	THE EFFECT OF BRANDING ON USERS PERCEPTIONS OF AI- POWERED CHATBOTS Chatbots as a branded touchpoint
Ghauri, Pervez	Women Leaders in Social Enterprises: An Upper Echelons Perspective on Driving Health and Social Welfare Initiatives
Ghianda, Emanuele	The Impact of Adopting and Disclosing Generative AI in Digital Advertising on Brand Perceptions
Giatzis, Antonios	HOW BLOCKCHAIN AND METAVERSE TECHNOLOGIES ARE REDEFINING MARKETING COMMUNICATION
Gimranov, Azamat	Enhancing National Image Via Sporting Events: The Case of The Global Nomad Games in Kazakhstan
Giovanis, Apostolos	WHERE ARE YOU FROM AND HOW ARE YOU SATISFIED? ASYMMETRIC EFFECTS OF SERVICE ATTRIBUTES ON CUSTOMER SATISFACTION AND THE MODERATING EFFECT OF CULTURE
Giovannetti, Marta	A CROSS-CULTURAL STUDY ON AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE Crafting Excellence: HModa Group strategic support for luxury fashion SMEs
Giroux, Marilyn	Beyond ‘Loud’: How Mindfulness Shapes Intrinsic Motivations for ‘Quiet’ Luxury Brand Prominence
Gong, Chanjuan	FROM PHYSICAL TO DIGITAL: THE ROLE OF CROSS-CHANNEL CAPABILITIES IN ENTRY MODE CHOICES
Gonçalves, Daniela	UNDERSTANDING ATTITUDES TOWARD ARTIFICIAL INTELLIGENCE: THE ROLE OF SELF-EFFICACY AND SOCIAL PRESENCE
Gonçalves, João	USING AI AGENTS TO STIMULATE SUSTAINABLE CHOICES
Goyal, Praveen	Long-term orientation and organic clothes consumption: a mediating role of a sustainable lifestyle
Goyal, Sakshi	Long-term orientation and organic clothes consumption: a mediating role of a sustainable lifestyle
Grewal, Dhruv	GETTING IN (VISUAL) TOUCH WITH CONSUMERS: EFFECTS OF VISUAL TEXTURE ON VISUAL PERCEPTION AND SOCIAL MEDIA ENGAGEMENT
Grillo, Joey	Too Close, Too Soon: How Personalization Amplifies Social Etiquette in Human-Robot Interaction
Grosso, Monica	ENHANCING THE GROCERY CUSTOMER EXPERIENCE: THE ROLE OF TECHNOLOGY AND HUMAN INTERACTION CONSUMERS’ PRIVACY PROTECTION BEHAVIORS IN SMART DEVICES ADOPTION: A PERSON-CENTERED INVESTIGATION
Gu, Qiushi	Understanding the Impact of Tourism Live Streaming on Z-Generation Tourism Intentions: A Planned Behavior Perspective Understanding the production of brand authenticity: the role of witnessing the authenticity of the production process and cultural awe
Guan, Yue	INTELLIGENT SUSTAINABILITY: AI-AGENT SYSTEM FOR SUSTAINABLE FASHION MARKETING
Gui, Yin	The impact of influencer-generated content on persuading followers to purchase: Focus on vicarious expression and parasocial relationship
Gulakova, Olga	FASHION MARKET TRANSFORMATION IN RESPONSE TO EXTERNAL CHALLENGES: THE CASE OF RUSSIA
Guo, Haixiang	PROTECTION MOTIVATION THOERY IN TOURISM: A SEMI-SYSTEMATIC LITERATURE REVIEW
Guo, Hanhui	Creating Evaluation System of AI Generated Design in Fashion——Based on Brand Image Building Demand
Guo, Lan	The impact of sustainable communication on consumers’attitude change towards brand
Guo, Yan	NOVELTY, SATIATION AND ACQUIRED TASTE: A LOOK INTO THE PREFERENCE FLUCTUATION AND THE PREFERENCE READHUSTMENT AFTER ABSTINENCE
Gupta, Poonam	DECODING AUDIENCE SENTIMENTS AND RESPONSES TOWARD AI-DRIVEN INFLUENCERS: TRENDS AND INSIGHTS FROM INSTAGRAM
Gupta, Priyanka	ENHANCING USER INTENTION WITH BOT BASED CUSTOMER SERVICES: DESIGN AND ANALYSIS
Gutiérrez-Aragón, Oscar	Artificial Intelligence in Commercial Airlines: User Perceptions and Its Impact on Customer Experience
H
Ha, Hyoungkoo	Legal and Ethical Challenges of AI-Driven Marketing: A Case Law Analysis and Policy Recommendations The Effect of Compliance with AI Trustworthiness Standards on Purchase Intention: The Mediating Role of Consumer Brand Trust From Lab to Launch: Silicon Valley–Style Business Models and Marketing Strategies in University-Industry Collaboration
Hachisuka, Satori	THE DIVERGENT EQUATIONS OF LUXURY: HOW QUALITY AND SUSTAINABILITY DEFINE HARD AND SOFT LUXURY
Hahn, Youngwon	THE ABSENCE OF COMPROMISE: NAVIGATING THE DILEMMA BETWEEN INDULGENCE AND SELF-CONTROL
Hai, Chenying	Do Virtual influencers excel in emotional contagion compared to humans in digital ads?
Haikel-El-Sabeh, Marie	HUMANS VERSUS ROBOTS: A CONFRONTATION REGARDING SHOPPING IN THE METAVERSE FASHION SUSTAINABILITY ADVOCACY AND MINDFUL CONSUMPTION IN THE DIGITAL AGE: AN ANALYSIS OF INSTAGRAM INFLUENCERS IN THE UK AND EUROPE FASHION SUSTAINABILITY ADVOCACY AND MINDFUL CONSUMPTION IN THE DIGITAL AGE: AN ANALYSIS OF INSTAGRAM INFLUENCERS IN THE UK AND EUROPE
Haley, Eric	Scarcity as a Bridge: Transforming Materialism into Ethical Consumerism
Hall, Michael	THE IMPACT OF MEDIA AND SOCIAL MEDIA ON EVERYDAY CONSUMPTION: A CROSS-CULTURAL PERSPECTIVE
Hallikainen, Heli	HUMAN RESOURCE ANALYTICS PAY OFF BETTER IN SERVICE-INTENSIVE FIRMS
Hamdan, Rawan	HOW EMBEDDED CUES OF SUPPLY-BASED SCARCITY, SELF-CONGRUITY, AND PSYCHOLOGICAL OWNERSHIP INFLUENCE CUSTOMER ENGAGEMENT IN MARKETING COMMUNICATIONS?
Han, Bing	Generative AI in Advertising: The Effect of AI Disclosure and Cultural Distance on Destination Visit Intention
Han, Bing	How Moral Judgment Incongruence Affects Employee Job Crafting: The Moderating Roles of AI-Generated Ads’ Verisimilitude and Creativity Adapting Sense of Presence to Product Uncertainties in Crafting Augmented Reality Enhanced Experiences
Han, Bingyu	Human Creativity in the Age of AI: A Comparative Study of Visual Content Features and Consumer Engagement on Xiaohongshu
Han, Euijin	CONSUMER SEGMENTATION IN LEISURE ACTIVITIES : A CLUSTER ANALYSIS APPROACH
Han, Jiseon	THE CELEBRIFICATION PROCESS OF KOREAN SOCIAL MEDIA INFLUENCERS
Han, Liu	AN EXAMINATION OF AI-BASED PURCHASE FORECHASTING
Han, Qiwei	UNPACKING ONLINE GROCERY CARTS: A MISSION-BASED APPROACH TO SHOPPING TRIP SEGMENTATION
Han, Sinhee	VIRTUAL GATEWAYS TO THE SPACE: UNVEILING SPACE TOURISM PERCEPTIONS THROUGH VIRTUAL REALITY’S ROLE
Han, Xiaoyun	The More Innovative the Better? The Effect of Amenity Innovation on Customers’ Booking Intentions in P2P Accommodation
Han, Xintong	Referral Marketing in the Creator Economy
Hang, Haiming	The Impact of Corporate Social Responsibility (CSR) on Religious Consumers’ Luxury Consumption
Hantula, Donald	A THEORY UNIFICATION AMONG DIFFUSION OF INNOVATION THEORY, TECHNOLOGY ACCEPTANCE MODEL, AND TECHNOLOGY READINESS INDEX IN GENERATIVE ARTIFICIAL INTELLIGENCE ADOPTION
Hao, Fei	Entertainment vs. Information: Investigating Guest Engagement, Emotional Responses, and Interaction Patterns with Hotel Robots BLOCKCHAIN-VISUALIZED SUSTAINABILITY IN TOURISM SOUVENIRS: IMPACT ON WILLINGNESS TO PAY THROUGH AUTHENTICITY PERCEPTION AND WARM GLOW
Hao, Jin-Xing	Instantaneous Emotion Mining for Smart Tourism: An Exploratory Study
Hao, Shuyi	COUNTRY PERCEPTIONS, ENVIRONMENTAL CONSCIOUSNESS, AND SECOND-HAND LUXURY CONSUMPTION – EVIDENCE FROM CHINA THE INFLUENCE OF CULTURE ON PSYCHIC DISTANCE: A CONCEPTUAL FRAMEWORK DECODING LUXURY SHAMING USING GENAI AND CONSUMER PERSPECTIVES
Haris Fadzilah, Asmaul Husna	The Impact of Green Media on Purchase Intention: The Moderating Role Of Artificial Intelligence (AI) in Sustainable Marketing Consumer Response to Value Framing Theory with the Role of the Digital World as a Mediator: Can Malaysian Consumer Behavior Be Framed for Green Orientation?
Hartl, Katalin	THE ROLE OF THINKING STYLES IN AR-ENABLED MOBILE APP EXPERIENCE The Effects of Thinking Styles on Mobile Augmented Reality Experience in Retail
Hata, Shinichiro	CONSUMER CHOICE OF RETAIL FORMAT IN THE OMNI-CHANNEL ERA: A TIME-OF-DAY PERSPECTIVE
He, Guojun Sawyer	From Marginal to Mainstream—A Governmentality Perspective of Market Transition in eSports Status hope: The Conceptualisation of The Status Game
He, Hongwei	Reducing Consumer Regret in Virtual Reality Shopping: The Impact of Enjoyment and AI vs. Human Recommendations THE EFFECT OF EXPERIENCE IN PRODUCT HARM ON CONSUMER SUSTAINABLE CONSUMPTION
He, Jiayi	Providing Causal Explanation Enhances Consumer Adoption of New Products
He, Mengyang	PROTECTION MOTIVATION THOERY IN TOURISM: A SEMI-SYSTEMATIC LITERATURE REVIEW
He, Xinming	FROM PHYSICAL TO DIGITAL: THE ROLE OF CROSS-CHANNEL CAPABILITIES IN ENTRY MODE CHOICES
He, Yu	LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY
He, Zeya	Vastness in Virtual Tours: A Multisensory Approach to Stress Reduction
He, Ziyi	INFLUENCE OF INFORMATION CHARACTERISTICS OF AI GENERATED ONLINE REVIEW SUMMARIES ON PRODUCT SALES
Heldt, Rodrigo	Product discontinuation through an RFM-based framework
Helmi, Jessica	POWER OF SECOND-PERSON PRONOUNS: BOOSTING BRAND CONNECTION IN ONLINE ADS
Henk, Anastasiya	BRIDGING BUSINESSES DIGITALLY: A SYTEMATIC LITERATURE REVIEW OF B2B COMMUNICATION IN THE DIGITAL AGE
Hensel, Thomas	Brands and Myths: from Coco Chanel, the Kelly Bag and a Panther - a typology of myths of valuable luxury brands
Herytash, Stefan	SMART Model Choice: A Taxonomy and Guide for Using LLMs for Behavioral Prediction
Herédia-Colaço, Vera	Digital Transparency in Fast Fashion: The Influence of Digital Product Passports on Consumer Purchasing Decisions THE IMPACT OF STORYTELLING AND AUGMENTED REALITY ON LUXURY EXPERIENCES RETAIL
Hii, Ivy Siaw Hung	THE PERSUASIVE POWER OF FINANCIAL INFLUENCER: UNPACKING MOTIVATION ATTRIBUTION, PARASOCIAL RELATIONSHIPS, AND SELF-EFFICACY IN FINANCIAL DECISION-MAKING
Hino, Hayiel	WHAT SHOULD BE DONE TO MAKE CULTURED MEAT WIDELY ADOPTED?
Ho, Foo Nin	THE MORAL (IM)PERMISSIBILITY OF COUNTERFEIT LUXURY SIGNALING
Ho, Ivan	The role of review bodies in AI contestation in fostering customer trust
Ho, Ka Ho Trevor	Two Studies on Health Misinformation: How Can We Better Communicate With the Public in Fighting the War of Health Misinformation?
Ho, Kevin K.W.	Two Studies on Health Misinformation: How Can We Better Communicate With the Public in Fighting the War of Health Misinformation?
Hoang, Chi	HEIGHTENED ANTICIPATION OF PHYSICAL PAIN AS AN UNEXPECTED CONSEQUENCE OF PHYSIOLOGICAL HEALTH-TRACKING
Hoang-Ai, Phuong	FROM EXPERIENCE TO ACTION: HOW AUGMENTED REALITY (AR) DRIVES CUSTOMER BEHAVIOR? ADVANCING SENTIMENT ANALYSIS IN TOURISM AND HOSPITALITY: A SYSTEMATIC REVIEW OF USER-GENERATED CONTENT INSIGHTS AND FUTURE DIRECTIONS
Hoffrén, Jyri	CUSTOMER EDUCATION IN MARKETING: IMPLICATIONS FROM BUILDING ARTIFICIAL INTELLIGENCE KNOWLEDGE
Hoffrén, Jyri	My Hearth Beats for Green or Does It? The Moderating Effect of Stress on Sustainable Purchases in Online Fashion Stores
Holopainen, Jani	My Hearth Beats for Green or Does It? The Moderating Effect of Stress on Sustainable Purchases in Online Fashion Stores TO DISCLOSE OR NOT: EXPLORING MARKETERS’ STRATEGIES FOR MARKETING CONTENT IN THE AGE OF GENERATIVE ARTIFICIAL INTELLIGENCE CUSTOMER EDUCATION IN MARKETING: IMPLICATIONS FROM BUILDING ARTIFICIAL INTELLIGENCE KNOWLEDGE
Hong, Jacky F. L.	Exploring the Integration of Culturally Informed Numerology Practices into AI-enhanced Customer Relationship Marketing In Hotels and Integrated Resorts
Hong, Joo-Wha	DO VIRTUAL INFLUENCERS REALLY PERSUADE? A META-ANALYSIS OF THEIR EFFECTIVENESS
Honora, Andreawan	The downside of humor in social media complaint handling
Horstick, Marius Ian Yul	OPPORTUNITIES AND CHALLENGES OF PROGRAMMATIC ADVERTISING: INSIGHTS FROM GERMAN SMEs
Hosany, A. R. Shaheen	Scarcity in Services
Hou, Andre	The Art of Integration: New Trends in Luxury Featuring "Feng Shui, Taoism, Buddhism".
Hou, Andy	“MADE IN CHINA” LUXURY: WHY CHINESE GENERATIONS MATTER?
Hou, Zhiying	CONSUMER BEHAVIOUR ON MICRO-CREDENTIALS ENROLMENT: EMPIRICAL APPLICATION OF EXTENDED COM-B MODEL
Hsia, Cheng-Chieh	A Study on Integrating Deep Image Feature Matching for Hyper-Personalized Intelligent Interior Design and Product Recommendation
Hsiao, Chia-Lin	WHAT ACTUALLY COUNTS? RENOVATION PRIORITIZING IN BUSINESS HOTEL
Hsu, Hsuan	GENERATIVE ARTIFICIAL INTELLIGENCE AS A CATALYST FOR REVITALIZING HOSPITALITY SPIRIT: SUSTAINING THE CORE OF HUMAN-CENTRIC SERVICE
Hu, Danfeng	Vastness in Virtual Tours: A Multisensory Approach to Stress Reduction
Hu, Lala	A CROSS-CULTURAL STUDY ON AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE THE ROLE OF INCUBATORS AND ACCELERATORS IN DRIVING THE INTERNATIONALIZATION OF B2B STARTUPS SHAPING LUXURY: THE STRATEGIC ROLE OF INFLUENCERS IN INTERNATIONAL FASHION BRANDING IN CHINA
Hu, Xini	INTERNAL MARKETING: AN IMPORTANT ROLE IN THE EFFECTIVENESS OF ENVIRONMENTAL SUSTAINABILITY
Huam, Hon Tat	Trust Codes: Formal Mechanisms and Purchase Intentions in Online Shopping for Organic Foods in China FROM BELIEFS TO BASKETS: UNDERSTANDING MALAYSIAN CONSUMER DRIVERS IN THE ORGANIC MARKET A Value Co-Creation Framework for Understanding Consumer Intention to Adopt AI in Mobile Banking
Huang, Jingya	Generative AI in Advertising: The Effect of AI Disclosure and Cultural Distance on Destination Visit Intention
Huang, Pei Ching	THE DOUBLE-EDGED SWORD EFFECT OF SUSTAINABILITY FOR LUXURY BRANDS: HOW SUSTAINABLE PRODUCT TRANSFORMATION IMPACTS PERCEIVED LUXURIOUSNESS AND CONSUMER RESPONSES
Huang, Qian	A REVIEW OF AI-ENABLED ECOTOURISM EXPERIENCE MARKETING AND MEMORABLE MARKETING BASED ON THE CITESPACE METHOD
Huang, Qianqian	Shielding against foreign competition: The untapped power of government customers
Huang, Yi	The Impact of AI Assistant Media Types on Users’ Emotional Disclosure Willingness: Dual Mediation Effects and the Moderating Role of Response Style
Huang, Yunhao	Discount Depth in Broadcasting Promotions: Evidence from Online Grocery
Huang, Yunhui	What Makes A Logo Premium? How Brand Logo Kerning Affects Premium Brand Evaluation
Hughes, Megan	EXAMINING APPAREL SHOPPING EXPERIENCES OF BABY BOOMERS AS CAREGIVERS FOR ELDERLY INDIVIDUALS
Hughes, Paul	THE ROLE OF RELATIONAL CAPABILITIES IN RADICAL INNOVATIONS
Huh, Jennifer Yeeun	Retail spaces as memory triggers: A feasibility study of reminiscence therapy exploring the role of shopping experiences for older adults
Hultman, Magnus	Marketing mix modeling reimagined: Leveraging ai for data-driven decisions (Abstract)
Hungara, Ana	EXPLORING ONLINE VEGAN COMMUNITIES: A MIXED METHOD APPROACH
Hwang, Euejung	CONVINCE ME ON SOCIAL MEDIA: THE IMPACT OF VISUAL INFORMATION ENTROPY ON CONSUMER RESPONSES
I
Ibrahim, Fahad	DECIPHER THE ‘REASONS FOR’ AND ‘REASONS AGAINST VAPING AND INTENTION TO QUIT AMONG GENERATION Z CONSUMERS
Igimi, Rinko	SIGNALING EFFECTS OF FOOD PACKAGING DESIGN SIMPLICITY ON PERCEIVED LEVELS OF VARIOUS FOOD PROPERTIES
Inoguchi, Junji	The Effect of Market Orientation on Retailer Outcomes and the Moderating Effect of Knowledge Sharing with Proactive Suppliers
Iordanidis, Charalampos	HOW BLOCKCHAIN AND METAVERSE TECHNOLOGIES ARE REDEFINING MARKETING COMMUNICATION
Ishii, Ryuta	AN EMPIRICAL INVESTIGATION OF ELECTRONIC WORD-OF-MOUTH (eWOM) ON CROSS-BORDER ONLINE PLATFORMS
Ittamalla, Rajesh	PERSUASIVE POWER OF VOICE ASSISTANTS: EXAMINING THE IMPACT OF PERSONALITY AND INTERACTIVITY ON ADVERTISING EFFECTIVENESS THROUGH THE HEURISTIC-SYSTEMATIC MODEL (HSM) Exploring the Impact of Immersive Technology on Sustainable Luxury Advertising: A Comparative Study Using the SOR Model Among Gen Z Consumers
Ivanov, Alex	‘I NEED MY FACE, MY ARM, MY LEG’: EXAMINING THE INFLUENCE OF AVATAR CONGRUITY ON VTO ADOPTION FOR ONLINE CLOTHING SHOPPING “DOES ANYONE ELSE JUST CONSTANTLY WANT NEW CLOTHING?” UNDERSTANDING AND ADDRESSING THE DESIRE FOR NEW CLOTHING
Ivanov, Alex	DESIGN ETHNOGRAPHY FOR AUTHENTIC AND INFORMATIVE VR-ENABLED EXPERIENTIAL TOURISM
J
Jackson, Elizabeth	CONSUMER PREFERENCE AND WILLINGNESS TO PAY MORE FOR TRACEABLE FOOD: AN AUSTRALIAN PERSPECTIVE ETHICAL FOOD CONSUMPTION IN THE DIGITAL AGE: CONSUMER ATTITUDES TOWARDS DIGITALLY MONITORED ANIMAL WELFARE IN PORK PRODUCTS
Jacob, Pradeep	The Paradox of Brand Activism Advertising: Bridging Divides and Deepening Polarization
Jahrmatter, Marie	Influencer Marketing in the Travel Industry: A Comparative Study of Image and Video Posts
Jai, Tunmin Catherine	BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS IMMERSIVE RETAIL: EXPLORING THE IMPACT OF VIRTUAL REALITY ON THE SHOPPING EXPERIENCE CROSS-NATIONAL COMPARISON OF HOW CONSUMERS REACT TO VIRTUAL TRY-ON TECHNOLOGY: THE CASE OF US AND TAIWAN MATERIAL VS. EXPERIENTIAL SELF-GIFTING: THE ROLE OF CONTEXTUAL FACTORS IN MILLENNIALS AND GEN Z’S LUXURY CONSUMPTION
Jain, Aishwarya	PERSUASIVE POWER OF VOICE ASSISTANTS: EXAMINING THE IMPACT OF PERSONALITY AND INTERACTIVITY ON ADVERTISING EFFECTIVENESS THROUGH THE HEURISTIC-SYSTEMATIC MODEL (HSM) Exploring the Impact of Immersive Technology on Sustainable Luxury Advertising: A Comparative Study Using the SOR Model Among Gen Z Consumers
Jain, Anuj	Greenwashing in Advertising: Consumer Perceptions, Moral Outrage, and the Path to Brand Avoidance Self-Tracking as a Nudge: Fostering Sustainable Consumption through Consumer-based Activity Tracking Systems
Jang, Juhyeok	INVESTIGATING DUAL ROUTES COMMUNICATION OF SMART TOURISM TECHNOLOGIES IN WINTER SPORTS TOURISM
Jang, Juyeun	Retail spaces as memory triggers: A feasibility study of reminiscence therapy exploring the role of shopping experiences for older adults
Jang, Seongsoo	Diversity and Prosocial Behavior: The Roles of Deprivation and Empathy
Jang, Seung Hoon	LENIENT BANKRUPTCY LAWS AND ENTREPRENEURIAL GROWTH ASPIRATIONS
Jang, Seyoon	STRATEGIES FOR ADOPTING DIGITAL PRODUCT PASSPORTS IN THE TEXTILE AND FASHION INDUSTRY FOR SUSTAINABLE CONSUMPTION
Japutra, Arnold	The downside of humor in social media complaint handling
Jasper, Teow	FROM EXPERIENCE TO ACTION: HOW AUGMENTED REALITY (AR) DRIVES CUSTOMER BEHAVIOR?
Jedneak, Lily	Too Close, Too Soon: How Personalization Amplifies Social Etiquette in Human-Robot Interaction
Jeganathan, Kishokanth	From Information to Influence: How Augmented Reality-Powered Digital Product Passports Shape Luxury Fashion Perceptions and Purchase Intentions
Jeon, Geeho	The Interplay of National Image, Nation Brand, Public Diplomacy, and Exports: A 13-Year Cross-National Study
Jeong, Heaseung	LUXURY BECOMES TOO ACCESSIBLE: THE ANTECEDENTS AND EFFECTS OF LUXURY DEMOCRATICATION DECODING AI IN ADVERTISING RESEARCH: BIBLIOMETRIC AND TOPIC MODELING ANALYSIS
Jeong, Jae Eun	HOW AI-GENERATED SUMMARY REVIEWS SHAPE CONSUMER PERCEPTION: A HEURISTIC-SYSTEMATIC MODEL APPROACH
Jeong, Jin	REDEFINING LUXURY FASHION BRANDING THROUGH THE STORES: AN INTERNATIONAL PERSPECTIVE OF ARCHITECTURE AND SENSORY MARKETING ELEMENTS
Jeong, Sohee	HOW AND WHEN DIGITAL SERVITIZATION PAYS OFF?
Jia, Yanli	Does Anthropomorphism Devalue Luxury? The Impact of Anthropomorphism on Consumers’ Evaluations of Luxury Products
Jiang, Ling	How disclosure type and AI-designed post matters for influencer advertising on social media A story to sell: The influence of storytelling and influencer-product fit on the effectiveness of influencer marketing
Jiang, Lu	CULTURAL IDENTITY AND GEN Z: ACCEPTANCE OF HAN ETHNIC CLOTHING IN TOURIST RENTALS
Jiang, Nuo	Buy now or hold it first? The impact of scarcity on consumer purchases
Jiang, Qi	BALANCING LUXURY AND SUSTAINABILITY: THE ROLE OF AI INFLUENCER MESSAGING AND TRADE-OFF DISCOMFORT IN SHAPING CONSUMER PURCHASE INTENTION
Jiang, Qi	RELATIONSHIPS AMONG AI INFLUENCER'S CHARACTERISTICS, PARASOCIAL RELATIONSHIP, PERCEIVED CREDIBILITY, AND TRAVEL INTENTION AI TRANSFORMATION AND AI ADOPTION IN B2B ENVIRONMENT
Jiang, Shenyang	Information Search Autonomy: Virtual Reality's Impact on Bidding Behavior in Property Auctions
Jiang, Yu	Unveiling Consumer Preferences through biological signals: An experiment based on fNIRS and eye-tracking in Cultural and Creative Product Design
Jiang, Zhiying	ENHANCING USER INTENTION WITH BOT BASED CUSTOMER SERVICES: DESIGN AND ANALYSIS
Jiang, Zixi Veronica	“AM I WRONG? BUT SO WHAT?!”: STUDYING THE EFFECTS OF POSITIVE WORD-OF-MOUTH RECEIVERS’ REACTION ON SENDERS’ BEHAVIOURS
Jiao, Jinfeng Jenny	Behind 280 Calories: Understand the Nutrition Facts Label by Intelligible Units
Jimenea, Lj Mae	Do Humorous Ads Shape Attitudes and Lead to Purchase Intention? The Role of Incongruity and Need for Humor
Jin, Yin Zhu	Gender Differences in Responding to AI versus Human-Designed Luxury Goods
Jo, Gyeonghyun	RELATIONSHIPS AMONG AI INFLUENCER'S CHARACTERISTICS, PARASOCIAL RELATIONSHIP, PERCEIVED CREDIBILITY, AND TRAVEL INTENTION
Jo, Yujeong	EXPLORING FACTORS FOR SUSTAINABLE DEMAND OF MARINE WELLNESS TOURISM PROGRAMS: MULTI-ANALYTICAL APPROACHES
Jojima, Misano	RELATIONSHIP BETWEEN CONSUMER VALUES, SALES CHANNELS, PRODUCT AWARENESS, PURCHASE INTENTION, AND PURCHASE BEHAVIOR IN BASIC COSMETICS
Jones, Robert Paul	MATERIAL VS. EXPERIENTIAL SELF-GIFTING: THE ROLE OF CONTEXTUAL FACTORS IN MILLENNIALS AND GEN Z’S LUXURY CONSUMPTION
Joo, Eunsin	How Social Presence and Telepresence Influence Purchase Intention in Live Streaming Commerce: The Mediating Roles of Perceived Enjoyment and Usefulness
Jose, Heerah	ETHICAL FOOD CONSUMPTION IN THE DIGITAL AGE: CONSUMER ATTITUDES TOWARDS DIGITALLY MONITORED ANIMAL WELFARE IN PORK PRODUCTS
Joy, Annamma	A JANUS-FACED MATTER: MANAGERIAL PERSPECTIVES ON THE INTEGRATION OF TECHNOLOGY IN HIGH-END VENUES
Jun, Yan	EXPLORING BEHAVIORAL INTENTIONS IN METAVERSE RETAILING: AN APPLICATION OF THEORY OF CONSUMPTION VALUES Do Virtual influencers excel in emotional contagion compared to humans in digital ads?
Jung, Hyukjin	IMPACT OF COLLABORATIVE AI-HUMAN CONTENT ON POSITIVE CONSUMER EXPERIENCE
Jung, Youngju	Impact of Perceived Algorithmic Explainability, Control, and Literacy on User Evaluations in Short-Form Video Platforms LUXURY BECOMES TOO ACCESSIBLE: THE ANTECEDENTS AND EFFECTS OF LUXURY DEMOCRATICATION THE DOUBLE-EDGED IMPACT OF LUXURY FASHION BRAND PERSONALITY: CONSUMER REACTIONS TO GREEN INITIATIVES AND GREENWASHING
K
Kaiser, Maximilian	UNPACKING ONLINE GROCERY CARTS: A MISSION-BASED APPROACH TO SHOPPING TRIP SEGMENTATION CONVERSION RATES IN E-COMMERCE
Kamariotou, Maria	Power of online reviews and their antecedents in driving customers’ satisfaction: An empirical investigation on Greek Hotels
Kang, Eun	BEYOND THE HUMAN TOUCH: CONSUMER RESPONSES TO VIRTUAL INFLUENCERS ENDORSING GREEN FASHION AND MULTIPLE BRANDS
Kao, Yu Ju Rubie	BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS CROSS-NATIONAL COMPARISON OF HOW CONSUMERS REACT TO VIRTUAL TRY-ON TECHNOLOGY: THE CASE OF US AND TAIWAN
Karjaluoto, Heikki	UNDERSTANDING CUSTOMER BEHAVIOUR, PERCEPTION AND REWARDED ENGAGEMENT: A PATHWAY TO STRENGTHENING LOYALTY IN THE MOBILE AND METAVERSE LOYALTY PROGRAMS
Katsikea, Evangelia	From Big Data and Artificial Intelligence to Business Intelligence and Analytics for enhanced Key Account Management: A Dynamic Capabilities Perspective in an Emerging Market Context
Kemppainen, Joona	From Consumer Needs to Consumption Behaviour: Investigating the Influence of Ethical Values on Grocery Retailers’ Marketing Strategies
Khalifa, Dina	Can brand activism benefit luxury brands?
Khan, Hina	Women Leaders in Social Enterprises: An Upper Echelons Perspective on Driving Health and Social Welfare Initiatives
Khan, Huda	Women Leaders in Social Enterprises: An Upper Echelons Perspective on Driving Health and Social Welfare Initiatives
Khan, Muhammad Waqas	THE PARADOX OF TRANSPARENCY: THE DUAL IMPACT OF SPONSORSHIP DISCLOSURE ON TRAVEL INFLUENCER CREDIBILITY, DESIRE TO MIMIC, AND VISIT INTENTION THE EFFECT OF UPCYCLING PRODUCT’S PAST IDENTITY ON PURCHASE INTENTION: THE MEDIATING ROLE OF NOSTALGIA, UNIQUENESS AND CREATIVITY
Khan, Saira	HOW LUXURY UPCYCLING ENHANCES BRAND ATTITUDE THROUGH THE CREATOR’S ESSENCE
Khan, Tracy	Utilizing Emerging Technologies to Design and Improve Sales Capabilities and the Development of Expertise
Khandelwal, Rochak	FIRST IMPRESSION MATTERS: HOW VIEWING ORDER SHAPES WILLINGNESS TO PAY IN JOINT EVALUATION
Kharouf, Husni	HOW EMBEDDED CUES OF SUPPLY-BASED SCARCITY, SELF-CONGRUITY, AND PSYCHOLOGICAL OWNERSHIP INFLUENCE CUSTOMER ENGAGEMENT IN MARKETING COMMUNICATIONS?
Kharuhayothin, Tanyatip	MORALLY CONTROVERSIAL CONSUMPTION: A STUDY OF PROSTITUTES AND THEIR CLIENTS IN THAILAND
Khatter, Ajay	CULTURAL TRAITS AND FOOD WASTE: AN EXPERIMENTAL ANALYSIS OF PERSUASIVE MESSAGING IN ITALY AND AUSTRALIA
Khriyenko, Oleksiy	Redefining Bandwagon Cues
Khvatova, Tatiana	THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION
Khwaja, Ahmed	Guardiola, Klopp, or Mourinho? Evidence from the EPL on the Value of Managerial Abilities for Brand Performance Using a Two-Sided Matching Model of the Market for Talent
Kikumori, Mai	AN EMPIRICAL INVESTIGATION OF ELECTRONIC WORD-OF-MOUTH (eWOM) ON CROSS-BORDER ONLINE PLATFORMS
Kim, Changju	EXPLORING THE MOTIVATIONS FOR VIDEO GAME-INDUCED TOURISM: A PERSPECTIVE OF AUTHENTICITY Relations between brand betrayal, animosity, and reboycotts: moderating effects of the perceived severity of CSI and consumer cosmopolitanism HOW DO COMPANIES RESPOND TO ADVERTISING FAILURES OF SOCIAL MEDIA INFLUENCERS? FOCUSING ON THE SUSTAINABLE CONTRIBUTION OF SOCIAL MEDIA INFLUENCERS Evolution of Customer Strategies in the Omni-Channel Era: Can we reduce Information Asymmetry through Digitalization
Kim, Danbi	How Does New Product Preannouncement Specificity Shape Investors' Expectations?: The Role of Corporate Governance THE TICKING CLOCK: HOW TIME-OF-DAY AFFECTS THE HELPFULNESS OF REVIEW
Kim, Dayeon	Neural Correlates Underlying Consumers' Discrimination between AI-generated and Human-generated Content
Kim, Do Yuon	THE IMPACT OF ARTIFICIAL INTELLIGENCE IDENTITY DISCLOSRE ON THE RESISTANCE OF AI GENERATED ART
Kim, Donggyu	DO VIRTUAL INFLUENCERS REALLY PERSUADE? A META-ANALYSIS OF THEIR EFFECTIVENESS
Kim, Em Hwan	OPTIMIZING PRODUCT MIX: A GEOMETRIC SIMULATION APPROACH IN THE SYSTEM SEMICONDUCTOR INDUSTRY
Kim, Eunjin	DO VIRTUAL INFLUENCERS REALLY PERSUADE? A META-ANALYSIS OF THEIR EFFECTIVENESS From Pixels to Persuasion: Assessing Authenticity and Credibility as Mechanisms of Virtual Influencer Marketing
Kim, Hakkyun	The Temporal Dynamics of Consumer Negativity: How Circadian Rhythms Influence Negative Reviews and Consumer Sentiment
Kim, Hanku	IMPACT OF COLLABORATIVE AI-HUMAN CONTENT ON POSITIVE CONSUMER EXPERIENCE
Kim, Hansol	The Digital Shift in Sport Broadcasting: Do Influencers Help or Hurt KBO Viewership?
Kim, Hayoun	BALANCING INFORMATION AND ACTION THE ROLE OF DIGITAL PRODUCT PASSPORTS IN MANAGING INFORMATION OVERLOAD AND CONSUMER GREEN BEHAVIOR INTENTION Fashion Design with Generative AI: Examining Work Effectiveness through Self-Determination Theory Governance failures and brand consequences: The role of nepotism in consumer betrayal STRATEGIES FOR ADOPTING DIGITAL PRODUCT PASSPORTS IN THE TEXTILE AND FASHION INDUSTRY FOR SUSTAINABLE CONSUMPTION
Kim, Hoon	THE EFFECT OF EXPERIENCE IN PRODUCT HARM ON CONSUMER SUSTAINABLE CONSUMPTION
Kim, Hye Min	DO VIRTUAL INFLUENCERS REALLY PERSUADE? A META-ANALYSIS OF THEIR EFFECTIVENESS
Kim, Hye-Young	CONSUMER EXPERIENCE IN THE METAVERSE: A SYSTEMATIC REVIEW OF CURRENT KNOWLEDGE, THEORETICAL FOUNDATIONS, AND FUTURE RESEARCH DIRECTIONS
Kim, Hyunjung	EXAMINING BRAND CRISIS IN THE LUXURY INDUSTRY: CRISIS SPILLOVER AND POST-CRISIS COMMUNICATION SPILLOVER ON RIVAL BRANDS
Kim, In Seon	LEVERAGING PAIN IN ABSTRACT VS. CONCRETE PERSPECTIVES: SHAPING PERCEIVED AUTHENTICITY AND CONSUMER EVALUATION ACROSS DIFFERENT PRODUCT CATEGORIES
Kim, Inea	SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY CONCERNS
Kim, Jaehun	THE PARADOX OF TRANSPARENCY: THE DUAL IMPACT OF SPONSORSHIP DISCLOSURE ON TRAVEL INFLUENCER CREDIBILITY, DESIRE TO MIMIC, AND VISIT INTENTION RELATIONSHIPS AMONG AI INFLUENCER'S CHARACTERISTICS, PARASOCIAL RELATIONSHIP, PERCEIVED CREDIBILITY, AND TRAVEL INTENTION THE ROLE OF VALUE CO-CREATION AND AI TRANSFORMATION IN COOPETITION AND B2B FIRM'S PERFORMANCE
Kim, Jaewook	HOW AND WHEN DIGITAL SERVITIZATION PAYS OFF?
Kim, Jinsoo	RELATIONSHIP AMONG ESG MARKETING ACTIVITIES, STRATEGIC MARKETING ORIENTATIONS AND ESG CUSTOMER EQUITY
Kim, Jinwon	EFFECTIVE B2B MARKETING STRATEGIES FOR RESOURCE-CONSTRAINED SMES: INSIGHTS FROM JPI HEALTHCARE IN KOREA
Kim, Jiyeon	EXPANDED VALUE-BELIEF-NORM (VBN) MODEL OF SUSTAINABLE FOOD CONSUMPTION
Kim, Jonghwan	THE TICKING CLOCK: HOW TIME-OF-DAY AFFECTS THE HELPFULNESS OF REVIEW
Kim, Juhyun	How Arts and Cultural Content Shape Place Attachment: A Comparative Study of Visitor Experiences in Revitalized Idle Places
Kim, Jun B.	Unpacking Rank Effects: Cross-Category Variability in Online Marketplace Sales
Kim, Jung-Hwan	IDENTIFYING MULTIDIMENSIONAL PERCEIVED VALUES OF GEN Z CONSUMERS IN ADOPTING WEARABLE DEVICES: A COMPARISON BETWEEN USERS AND NON-USERS IS SHOWROOMING DRIVEN BY CONSUMERS’ PERCEIVED RISK OF PRODUCT PERFORMANCE IN OMNICHANNEL SHOPPING ENVIRONMENTS? YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF)
Kim, Jungkeun	The Impact of Clever Humor and Expert Endorsements in Advertising
Kim, Jungwon	THE DOUBLE-EDGED IMPACT OF LUXURY FASHION BRAND PERSONALITY: CONSUMER REACTIONS TO GREEN INITIATIVES AND GREENWASHING
Kim, Jungwon	LUXURY BECOMES TOO ACCESSIBLE: THE ANTECEDENTS AND EFFECTS OF LUXURY DEMOCRATICATION
Kim, Juran	Research on the Impact of Customer Ritualized Experience on Brand Loyalty: The Moderating Role of Perceived Service Intelligence Effects of Virtual Human on Tourism Marketing in Digital Tourism Context How Virtual Human-Generated Content Works for Luxury Product Promotion METAVERSE AVATARS VS. REAL MODELS: SHAPING BRAND ATTITUDES
Kim, Kawon	A QUALITATIVE INQUIRY AND CONCEPTUALIZATION OF TRAVELER COMMITMENT TO CHATGPT
Kim, Kihan	The Digital Shift in Sport Broadcasting: Do Influencers Help or Hurt KBO Viewership?
Kim, Kyung Hoon	Investigating the role of improvised real-time marketing on customer loyalty: the moderating role of AI disclosure Research on the influencing factors and mechanism of user stickiness in the metaverse HOW GENERATIVE AI SERVICES PERSUADE CUSTOMERS IN HIGH END RETAIL FINANCIAL PRODUCTS The Impact of Perceived Value of Luxury NFTs in the Metaverse on Consumer Well-being—An empirical study based on data from China RELATIONSHIPS AMONG AI INFLUENCER'S CHARACTERISTICS, PARASOCIAL RELATIONSHIP, PERCEIVED CREDIBILITY, AND TRAVEL INTENTION CROSS-BUYING EFFECTS OF OMNICHANNEL LUXURY BRANDS ADVERTISING MESSAGE : A SELF-DETERMINATION THEORY OF PERCEIVED AGILITY THE ROLE OF VALUE CO-CREATION AND AI TRANSFORMATION IN COOPETITION AND B2B FIRM'S PERFORMANCE AI TRANSFORMATION AND AI ADOPTION IN B2B ENVIRONMENT RELATIONSHIP AMONG ESG MARKETING ACTIVITIES, STRATEGIC MARKETING ORIENTATIONS AND ESG CUSTOMER EQUITY BALANCING LUXURY AND SUSTAINABILITY: THE ROLE OF AI INFLUENCER MESSAGING AND TRADE-OFF DISCOMFORT IN SHAPING CONSUMER PURCHASE INTENTION
Kim, Kyung Hoon	The Impact of Certification on Consumer Trust in the Fire Safety Service: A Signaling Theory Approach Effects of Consumption Congruence on Consumer Preference on AI Driven Service of Luxury Brands
Kim, Kyung-Ah	Assessing the impact of Managers’ Risk Orientation on Product Innovation with state-of-the-art measures of predictive performance Count Data Modeling of Patent Activity in the High-tech Industry in the Presence of a Technology Gap
Kim, Min Jung	Retail spaces as memory triggers: A feasibility study of reminiscence therapy exploring the role of shopping experiences for older adults
Kim, Minjeong	Scarcity as a Bridge: Transforming Materialism into Ethical Consumerism
Kim, Minji	EXPLORING THE IMPACT OF AUTONOMY AND PERCEIVED RISKS ON CONSUMER ACCEPTANCE OF AI-POWERED PRODUCTS
Kim, Myungja	VIRTUAL GATEWAYS TO THE SPACE: UNVEILING SPACE TOURISM PERCEPTIONS THROUGH VIRTUAL REALITY’S ROLE
Kim, Sanghee	MATERIAL VS. EXPERIENTIAL SELF-GIFTING: THE ROLE OF CONTEXTUAL FACTORS IN MILLENNIALS AND GEN Z’S LUXURY CONSUMPTION
Kim, Seeun	THE IMPACT OF ARTIFICIAL INTELLIGENCE IDENTITY DISCLOSRE ON THE RESISTANCE OF AI GENERATED ART
Kim, Seongseop Sam	Understanding the production of brand authenticity: the role of witnessing the authenticity of the production process and cultural awe
Kim, Songmee	More Real Isn’t Always Better: How Consumers Respond to Customized vs. Self-Replica Avatars in Virtual Fitting Shopping with an artifical companion: AI shopping agent(AISA) service quality and companionship
Kim, Soonjong	HOW LUXURY UPCYCLING ENHANCES BRAND ATTITUDE THROUGH THE CREATOR’S ESSENCE
Kim, Sumin	Reducing Consumer Regret in Virtual Reality Shopping: The Impact of Enjoyment and AI vs. Human Recommendations THE EFFECT OF EXPERIENCE IN PRODUCT HARM ON CONSUMER SUSTAINABLE CONSUMPTION
Kim, Sun Hee	Fashion Design with Generative AI: Examining Work Effectiveness through Self-Determination Theory
Kim, Sunwoo	More Real Isn’t Always Better: How Consumers Respond to Customized vs. Self-Replica Avatars in Virtual Fitting
Kim, Taewan	LENIENT BANKRUPTCY LAWS AND ENTREPRENEURIAL GROWTH ASPIRATIONS
Kim, Woo Gon	SERVICE ROBOTS AND CUSTOMER VALUE CO-DESTRUCTION BEHAVIOR: MECHANISMS AND IMPACT OF SOCIAL INTERACTION CUES
Kim, Woojin	Too Close, Too Soon: How Personalization Amplifies Social Etiquette in Human-Robot Interaction
Kim, Wooyang	A THEORY UNIFICATION AMONG DIFFUSION OF INNOVATION THEORY, TECHNOLOGY ACCEPTANCE MODEL, AND TECHNOLOGY READINESS INDEX IN GENERATIVE ARTIFICIAL INTELLIGENCE ADOPTION INDOOR AIR QUALITY AS A POSITIVE SERVICE QUALITY SIGNAL IN HOTEL INDUSTRY: ITS PRELIMINARY TESTS AND POTENTIALS
Kim, Yeolib	DECODING SIGNALS: CONSUMER RESPONSES TO GENAI-DRIVEN TOURISM ADS AND THE IMPACT OF DISCLOSURE
Kim, Young-Ah	Assessing the impact of Managers’ Risk Orientation on Product Innovation with state-of-the-art measures of predictive performance Count Data Modeling of Patent Activity in the High-tech Industry in the Presence of a Technology Gap
Kim, Yujin	STRATEGIES FOR ADOPTING DIGITAL PRODUCT PASSPORTS IN THE TEXTILE AND FASHION INDUSTRY FOR SUSTAINABLE CONSUMPTION
Kinzuka, Yuya	Cultural background and marketing strategies in the perception of design similarity: A comparison between the Netherlands and Japan
Kipraios, George	HABITUS, TASTE AND MOTIVES FOR DARK TOURISM CONSUMPTION
Kitazawa, Ryohei	LIFE-SIZED STANDEES OF ANIME CHARACTERS OR AUGMENTED REALITY, WHICH IS BETTER TOOLS FOR DESTINATION MARKETING?
Kitsios, Fotis	Power of online reviews and their antecedents in driving customers’ satisfaction: An empirical investigation on Greek Hotels
Knöpfle, Maria	Measuring Authenticity in CSR Communication
Ko, Eunju	Exploring Brand Image Robots in Shaping Retail Brand Equity: A Cross-Cultural Perspective CONSUMER ACCEPTANCE OF DIGITAL PRODUCT PASSPORTS: AN APPLICATION OF THE TECHNOLOGY ACCEPTANCE MODEL Impact of Generative AI Virtual Fitting Services Characteristic on Consumer Behavior : Mediating role of Technology Acceptance and Emotional Responses ANTHROPOMORPHISM IN THE FASHION AI BLACK BOX: MULTIMODAL EMOTIONAL COMMUNICATION IN AI-GENERATED ADVERTISING Generative AI in the Creator Economy: Exploring Consumer Attitudes Toward AI-Generated Fashion Content The Role of the Attributes of Fashion Trend AI Analysis Tools in Shaping Consumer Intentions Revolutionizing Fashion Advertising: The Role of Mixed Reality in Luxury Brand Experiences VIP-Micro Influencers: Creator Economy in Luxury Business
Koay, Kian Yeik	COMMERCIALIZATION OF INFLUENCER CONTENT ON SOCIAL MEDIA: THE ROLES OF PARASOCIAL RELATIONSHIPS AND SPONSORSHIP DISCLOSURES
Kobayashi, Tomio	Food banks and society: A psychological analysis of monetary donations to food banks in Japan
Komiya, Kazutaka	The Effect of Market Orientation on Retailer Outcomes and the Moderating Effect of Knowledge Sharing with Proactive Suppliers
Kondo, Kimihiko	Managing Interorganizational Integration in Omnichannel Platform: Challenges and Research Directions
Kondrateva, Galina	THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION
Kong, Yurou	SERVICE ROBOTS AND CUSTOMER VALUE CO-DESTRUCTION BEHAVIOR: MECHANISMS AND IMPACT OF SOCIAL INTERACTION CUES
Konus, Umut	Unveiling The Future Of Cross-Sell: a Comparative Analysis of Item-Based vs. Collaborative Recommendations, and Human vs. Genai-Crafted Messages Through a Field Experiment
Kopf, Dennis	HEALTH PERSUASION: ENCOURAGING PATIENTS TO ADOPT A PLANT-BASED DIET AND HEALTHY LIFESTYLE
Kopot, Caroline	EXPLORING CONSUMER PERCEPTIONS OF ETHICAL PERSONAL DATA COLLECTION IN FASHION E-RETAIL WHAT MOTIVATES CUSTOMERS’ LIVESTREAM SHOPPING IN THE US? AN EXPLORATORY STUDY OF LUXURY/HIGH-END VS. MARKETPLACE Luxury and high-end livestream shopping: us consumers’ perceptions, purchase intention, and perceived risk The Dynamics of Environmental Knowledge and Skepticism in Green Footwear Marketing
Korde, Sakshi	AVATAR AS SITUATIONAL SELVES: EFFECTS ON CONSUMER BEHAVIOR IN VIRTUAL RETAIL CONTEXTS
Kouparanidis, Anastasios	Power of online reviews and their antecedents in driving customers’ satisfaction: An empirical investigation on Greek Hotels
Krasnikov, Alexander	THE TRANSITION OF THE FASHION MARKET AFTER EXIT OF LUXURY BRANDS: THE EVIDENCE FROM THE NATURAL EXPERIMENT
Krick, Lisa	AI-powered brand-aligned touchpoints – Design and Effects of branded AI-Chatbots
Krolikowska, Ewa	IDENTIFICATION WITH A DESTINATION MANAGEMENT ORGANISATION (DMO)
Krupka, Zoran	USING CULTURE AND SOCIODEMOGRAPHIC VARIABLES TO EXPLAIN WHY PEOPLE LIVE ALONE AROUND THE WORLD
Krywalski-Santiago, Joanna	THE INTERSECTION OF AI AND ONLINE FASHION SHOPPING: IMPLICATIONS FOR CONSUMER PURCHASING INTENTIONS
Kuenzel, Sven	IDENTIFICATION WITH A DESTINATION MANAGEMENT ORGANISATION (DMO) AN EXAMINATION OF STORYTELLING ADVERTISEMENTS ON BUYING BEHAVIOUR
Kulkarni, Kalpak	UNDERSTANDING HOW AND WHEN AI-GENERATED ADS ARE SHARED BY CONSUMERS: A CONCEPTUAL FRAMEWORK
Kumagai, Ken	Effects of country-of-origin fit on Western brand status: A discussion of cross-border acquisition by Asian investors
Kumar, Amit	Scale Development Study on Artificial Intelligence Automation-Augmentation in the Service Industry
Kumar, Dr. Poonam	Developing sustainable tourism in an emerging market to attract female tourists
Kumar, Harish	Scale Development Study on Artificial Intelligence Automation-Augmentation in the Service Industry
Kumar, Rajeev	Navigating Digital Disruption: Strategies for Marketing and Management Transformation
Kumar, Vikas	LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY
Kurita, Kayoko	THE DIVERGENT EQUATIONS OF LUXURY: HOW QUALITY AND SUSTAINABILITY DEFINE HARD AND SOFT LUXURY
Kwon, Kyeongwon	EFFECTS OF PERSONAL VALUES ON GREEN PURCHASE INTENTION: THE MODERATING ROLE OF GREEN ADVERTISING SKEPTICISM
Kwon, Ohjin	The Temporal Dynamics of Consumer Negativity: How Circadian Rhythms Influence Negative Reviews and Consumer Sentiment
Kyriakopoulos, Kyriakos	THE ROLE OF RELATIONAL CAPABILITIES IN RADICAL INNOVATIONS
Kythreotis, Alexios	TOWARDS A ‘CO-INTELLIGENCE PARADIGM’: ENHANCING LEARNING IN MANAGEMENT EDUCATION
Kyureghyan, Ani	Neurobranding in the Mass Market: Insights from the Grains Industry
Köroglu, Osman	Influencer Marketing in the Travel Industry: A Comparative Study of Image and Video Posts
L
Lahbib, Oxana	Social Luxury or Environmental luxury? Are consumer perceptions influenced by celebrity endorsements?
Lahcine, Orane Farrah	DECODING SIGNALS: CONSUMER RESPONSES TO GENAI-DRIVEN TOURISM ADS AND THE IMPACT OF DISCLOSURE
Lam, Magnum M. L.	Marketing Challenges in Promoting Garment Waste Recycling: Lessons Learnt from NGOs in Hong Kong
Lampa, Janisha	Do Humorous Ads Shape Attitudes and Lead to Purchase Intention? The Role of Incongruity and Need for Humor
Langaro, Daniela	THE EFFECT OF BRANDING ON USERS PERCEPTIONS OF AI- POWERED CHATBOTS THE IMPACT OF RACIAL REPRESENTATION ON SOCIAL MEDIA: AUDIENCES REACTIONS TO DIVERSITY Chatbots as a branded touchpoint THE IMPACT OF DIVERSITY IN SOCIAL MEDIA
Lanzguerrero, Jose Antonio	WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES
Lau, Antonio K.W.	DIFFUSING SUSTAINABLE FASHION: HOW TO MOTIVATE THE PURCHASE OF UPCYCLED BIOFASHION
Lau, Honkit	COMPLEXITY IN ONLINE SALES PROMOTION AND CONSUMER INTENTIONS TO PARTICIPATE: AN EMPIRICAL STUDY IN THE JAPANESE MARKET
Laudicino, Maurizio	JUVENTUS REBRANDING. A BOLD STRATEGY THAT LOOKS TO THE FUTURE
Laukkanen, Tommi	HUMAN RESOURCE ANALYTICS PAY OFF BETTER IN SERVICE-INTENSIVE FIRMS THE ROLE OF THINKING STYLES IN AR-ENABLED MOBILE APP EXPERIENCE TO DISCLOSE OR NOT: EXPLORING MARKETERS’ STRATEGIES FOR MARKETING CONTENT IN THE AGE OF GENERATIVE ARTIFICIAL INTELLIGENCE
Law, Rob	Who will purchase souvenirs online? Exploring cultural effects from a neurophysiological approach Internal or External? Virtual Influencer and Its Influence on Destination Attractiveness?
Le, Kent	Wearable Tech in Fashion Marketing Management: Consumer Insights and Barriers to Adoption in the UK Digital Transformation and Sustainable Growth: The Luxury Fashion Sector's Post-Pandemic Strategies
Le-Hoang, Phuong Viet	FROM EXPERIENCE TO ACTION: HOW AUGMENTED REALITY (AR) DRIVES CUSTOMER BEHAVIOR?
Lee, Ada	Navigating Transparency in Virtual AI Humans: Insights From the Luxury Hospitality Sector A PHENOMENOLOGICAL STUDY ON THE PSYCHOLOGICAL MECHANISMS AND EMOTIONAL RESPONSES OF CONSUMERS TO ONLINE REVIEWS OF HOTEL ATTRACTIVENESS – A COMPARATIVE ANALYSIS OF DIFFERENT GENDERS AND GEOGRAPHICAL AREAS
Lee, Angie	IDENTIFYING MULTIDIMENSIONAL PERCEIVED VALUES OF GEN Z CONSUMERS IN ADOPTING WEARABLE DEVICES: A COMPARISON BETWEEN USERS AND NON-USERS IS SHOWROOMING DRIVEN BY CONSUMERS’ PERCEIVED RISK OF PRODUCT PERFORMANCE IN OMNICHANNEL SHOPPING ENVIRONMENTS? YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF)
Lee, Byungku	LENIENT BANKRUPTCY LAWS AND ENTREPRENEURIAL GROWTH ASPIRATIONS
Lee, Chia-Lin	The Influence of Consumer Evaluations on the Success of Athlete Endorsement Strategy
Lee, Chieh-Ju	IMMERSIVE RETAIL: EXPLORING THE IMPACT OF VIRTUAL REALITY ON THE SHOPPING EXPERIENCE THE IMPACT OF VR SPATIAL DESIGN ON CONSUMER ENGAGEMENT AND INTENTION OF USE IN RETAIL ENVIRONMENTS
Lee, Chul	From Isolation to Interaction: The Role of Social Capital in AI Chatbot Usage and Loneliness Alleviation MICRO VS. MACRO INFLUENCERS: APPLYING TDA TO ANALYZE TRUST NETWORKS AND CONSUMER RESPONSES
Lee, Daisy	Enjoyment or Anxiety? The Role of Proximity and Passionate Intensity in Shaping User Perceptions of AI Lovers DIGITAL ORDERING AND ITS EFFECTS ON CONSUMER PLATE WASTE REDUCTION: INSIGHTS FROM A STAKEHOLDER ORIENTATION INQUIRY
Lee, Daniel Minghee	Neural Correlates Underlying Consumers' Discrimination between AI-generated and Human-generated Content
Lee, Eun-Ju	Neural Correlates Underlying Consumers' Discrimination between AI-generated and Human-generated Content Consumers’ Adoption to Digital Twin AI Agent Application Understanding AI-powered Inconsistent Recommendations: Insights from fMRI Studies
Lee, Garim	CONSUMER EXPERIENCE IN THE METAVERSE: A SYSTEMATIC REVIEW OF CURRENT KNOWLEDGE, THEORETICAL FOUNDATIONS, AND FUTURE RESEARCH DIRECTIONS
Lee, Ha Kyung	Framing Fear Signals in Digital Media: How Narrative Transportation Shapes Chinese Tourists' Decision Hesitancy toward Southeast Asian Destinations
Lee, Hanna	IDENTIFYING MULTIDIMENSIONAL PERCEIVED VALUES OF GEN Z CONSUMERS IN ADOPTING WEARABLE DEVICES: A COMPARISON BETWEEN USERS AND NON-USERS VALUE-BASED SEGMENTATION OF YOUNG LUXURY CONSUMERS IN FASHION NFTS: PERSONAL AND LUXURY VALUE PERCEPTIONS IS SHOWROOMING DRIVEN BY CONSUMERS’ PERCEIVED RISK OF PRODUCT PERFORMANCE IN OMNICHANNEL SHOPPING ENVIRONMENTS? YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF)
Lee, Ho-Yong	VIRTUAL GATEWAYS TO THE SPACE: UNVEILING SPACE TOURISM PERCEPTIONS THROUGH VIRTUAL REALITY’S ROLE
Lee, Hoon	EXPLORING PERCEPTIONS OF OCEAN AND LEISURE TOURISM IN SOUTH KOREA ACROSS SEVEN COUNTRIES :USING BIG DATA TEXTMING
Lee, Jaejin	EFFECTS OF PERSONAL VALUES ON GREEN PURCHASE INTENTION: THE MODERATING ROLE OF GREEN ADVERTISING SKEPTICISM
Lee, Jaeseok	VIP-Micro Influencers: Creator Economy in Luxury Business
Lee, Jong-Ho	THE IMPACT OF INNOVATION CAPABILITY ON FIRM PERFORMANCE: THE MODERATING ROLES OF MARKET SENSING AND NETWORK CAPABILITIES
Lee, Jung Eun	THE IMPACT OF INCLUSIVE MARKETING ON SOCIAL PERCEPTIONS AND BRAND ANTHROPOMORPHISM IN LUXURY BRANDS
Lee, Jung-Gyo	THE EFFECTS OF LUXURY BRAND SALES PROMOTIONS ON CONSUMER INTRINSIC MOTIVATION AND BRAND PERCEPTION: THE MODERATING ROLES OF SELF-MONITORING AND BRAND GENDER
Lee, Kyungtag	Buy now or hold it first? The impact of scarcity on consumer purchases
Lee, Kyungwon	Consumers’ Goals of Social Media Usage After a Product Failure
Lee, Marie C.	FACTORS INFLUENCING CUSTOMER ENGAGEMENT IN THE ERA OF AI MARKETING
Lee, Mark	THE DIFFERENT EFFECT OF PHYSICAL AND VIRTUAL SOCIAL ROBOT ON USE BEHAVIOR
Lee, Sean	STAY FOR THE PUNCHLINE: EXAMINING AD SKIPPING BEHAVIOUR IN HUMOROUS VIDEO ADS Exploring the impact of certain and uncertain discounts on consumer perception and behavior High yield luxury tourism experiences for sustainable rural tourism destinations Is it better to be michelin and green at the same time? Exploring the perceived value and intentions towards michelin green stars To sacrifice or not? Perceived value of sacrifice green initiatives and consumer values on luxury hotel guests’ perceptions and preferences
Lee, Seoungwoo	Local Effects of Introducing High-End Apartment Brands in South Korea
Lee, Sungho	EXAMINING BRAND CRISIS IN THE LUXURY INDUSTRY: CRISIS SPILLOVER AND POST-CRISIS COMMUNICATION SPILLOVER ON RIVAL BRANDS
Lee, Sungwon	Exploring the Most Effective Consumer-AI Interaction Types based on Consumer Decision Context
Lee, Van	THE ROLE OF PSYCHOLOGICAL EMPOWERMENT IN BOOSTING JUNIOR LECTURERS’ INTENTIONS TO COMMERCIALIZE TECHNOLOGY
Lee, Wan Qi	A Value Co-Creation Framework for Understanding Consumer Intention to Adopt AI in Mobile Banking
Lee, Yang-Im	Consumer -VI interaction effect on source credibility and purchase intention Value Co-creation Through Employee-Service Robotics Collaboration: The Role of Employee Creativity
Lee, Yong-Ki	VIRTUAL GATEWAYS TO THE SPACE: UNVEILING SPACE TOURISM PERCEPTIONS THROUGH VIRTUAL REALITY’S ROLE
Lee, Yoon-Jung	THE EFFECT OF IDEALIZED FEMALE VIRTUAL INFLUENCERS ON WOMEN’S APPEARANCE COMPARISON : A SERIAL MEDIATION MODEL OF OBJECTIFICATION AND SOCIAL COMPARISON
Lee, Yuri	BALANCING INFORMATION AND ACTION THE ROLE OF DIGITAL PRODUCT PASSPORTS IN MANAGING INFORMATION OVERLOAD AND CONSUMER GREEN BEHAVIOR INTENTION Shopping with an artifical companion: AI shopping agent(AISA) service quality and companionship STRATEGIES FOR ADOPTING DIGITAL PRODUCT PASSPORTS IN THE TEXTILE AND FASHION INDUSTRY FOR SUSTAINABLE CONSUMPTION
Lei, Chong Fo	Who will purchase souvenirs online? Exploring cultural effects from a neurophysiological approach
Lei, Soey Sut Ieng	Who will purchase souvenirs online? Exploring cultural effects from a neurophysiological approach
Lengler, Jorge	FROM PHYSICAL TO DIGITAL: THE ROLE OF CROSS-CHANNEL CAPABILITIES IN ENTRY MODE CHOICES
Leonidou, Erasmia	The Evolution of Buyer-Seller Relationships in the Digital Age: A Philosophical Approach
Leung, Ada	SCROLLING MINDS: INVESTIGATING THE MENTAL HEALTH EFFECTS OF SOCIAL MEDIA ON YOUNG ADULTS
Leung, Rosanna	TRANSFORMING HOSPITALITY MARKETING WITH AI CHATBOTS: A QUESTIONING SUPPORT TOOL FOR CREATIVE PROFESSIONALS
Li, Bingcan	The Impact of Smartphone AI Assistant on Health Privacy Disclosure: The Moderating Role of Health Privacy Sensitivity CONSUMER RESPONSES TO AI-GENERATED CREATIVE ADVERTISING: DOES AI REDUCE THE CUTENESS EFFECT OF PETS ON PURCHASE INTENTIONS The Impact of AI Assistant Media Types on Users’ Emotional Disclosure Willingness: Dual Mediation Effects and the Moderating Role of Response Style The Impact of Digital Assistant Device Characteristics on Recommendation Acceptance and Pruchase Intentions: From the Perspective of Psychological Distance and Mental Imagery Vividness CONSUMER RESPONSES TO THE USE OF ARTIFICIAL INTELLIGENCE IN ONLINE SHOPPING: EXAMINE THE IMPACT OF VALENCE AND LOYALTY ON WOMS SUBLIMINAL PERSUASION VIA AI IN HEALTH PRODUCT ADVERTISING: THE MODERATING ROLES OF BELIEF AND HEALTH GOAL PRIMING ON CONSUMER PURCHASE INTENTION
Li, Charlie	Unveiling Co-branding Spillover Effects: A Product-Level Perspective
Li, Dian	Scale development and validation of consumer engagement with technology
Li, Eric	Bridging Strategy and Execution: A Growth Mapping Framework for SME Marketing Agility through Big Data Analytics Sustainable Fashion in Action: Exploring Gen Z and Millennials' Perceptions of Collaborative Clothing Consumption in Canada
Li, Fangfang	Leveraging Social Media for Foreign Market Entry: A Conceptual Model for Internationalization Performance AI and Social media marketing: A systematic review and future research direction
Li, Fangzhou	Mapping the Evolution of Olfactory Marketing: A Bibliometric Analysis of Scent Research in Consumer Behavior
Li, Feng	AI Services in Emotional and Cognitive Scenarios: The Mediating Roles of Perceived Fairness and Personalization in Service Quality Perception A Study on the Dual-Path Impact Mechanism of Recommendation Systems on Purchase Intention— The Mediating Role of Personalized Perception and Accuracy Perception A Study on the Impact Mechanism of AI Service Agents on Consumer Service Experience Combating Brand Spillover: Platform Strategies of Replacement and Enablement in E-Commerce Competition
Li, Fiona Junhua	SPEND AND SAVE: WHEN THE GAMBLED DISCOUNT INCREASES SPENDING
Li, Guoxin	INFLUENCE OF INFORMATION CHARACTERISTICS OF AI GENERATED ONLINE REVIEW SUMMARIES ON PRODUCT SALES How humor is better? The Impact of Humorous Language Style of AI Comment Bot on Users' Social Reaction
Li, Hong Yi	Trust Codes: Formal Mechanisms and Purchase Intentions in Online Shopping for Organic Foods in China
Li, Hua Ariel	CONSUMERS’ PRIVACY PROTECTION BEHAVIORS IN SMART DEVICES ADOPTION: A PERSON-CENTERED INVESTIGATION
Li, Jia Heng	USER-GENERATED REVIEWS IN PET-FRIENDLY HOTELS: A MACHINE LEARNING APPROACH TO TRAVELERS' PREFERENCES Gender Differences in Responding to AI versus Human-Designed Luxury Goods
Li, Jia Hong	The Art of Integration: New Trends in Luxury Featuring "Feng Shui, Taoism, Buddhism".
Li, Jialing	Introducing non-paying tourists to review on the tourism e-commerce platform? The effect of the non-paying tourists' identity on tourist engagement
Li, Jiayuan	CONVINCE ME ON SOCIAL MEDIA: THE IMPACT OF VISUAL INFORMATION ENTROPY ON CONSUMER RESPONSES
Li, Kelsey Qi	Who will purchase souvenirs online? Exploring cultural effects from a neurophysiological approach
Li, Long	LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY
Li, Mengfan	SPEECH VOICE CUES AND ENGAGEMENT IN TRAVEL LIVE STREAMING
Li, Mengyao	Research on the Impact of Customer Ritualized Experience on Brand Loyalty: The Moderating Role of Perceived Service Intelligence
Li, Qiuling	Advertising and Sales Promotion Effects on Retail Store Sales: Big Data Analytics
Li, Quinglin	A THEORY UNIFICATION AMONG DIFFUSION OF INNOVATION THEORY, TECHNOLOGY ACCEPTANCE MODEL, AND TECHNOLOGY READINESS INDEX IN GENERATIVE ARTIFICIAL INTELLIGENCE ADOPTION
Li, Rongjia	An Exploratory Study on Consumer Decision-Making under the Influence of “China-Chic” among Chinese Youth in Cyberspace
Li, Ruoying	Research on the Tourist Experience of Revitalizing the Cultural Heritage of the Macau Hotel Central
Li, Xiang	FOSTERING HUMAN-ROBOT HARMONY: AN EXPLORATION OF PROSOCIAL BEHAVIOR TOWARDS HOTEL SERVICE ROBOTS
Li, Xiaoan	Trust Through Transparency: How AI Disclosure Levels Shape Consumer Adoption in Healthcare
Li, Xiaolin	UNDERSTANDING CUSTOMER BEHAVIOUR, PERCEPTION AND REWARDED ENGAGEMENT: A PATHWAY TO STRENGTHENING LOYALTY IN THE MOBILE AND METAVERSE LOYALTY PROGRAMS
Li, Yibei	Unfair or Fair? The Role of Service Robots in Customer Fairness Perceptions
Li, Yingyu	LUXURY, IDENTITY, AND DIGITAL INFLUENCE: THE INTERPLAY OF CULTURAL CAPITAL AND SELF-CONCEPT ON SOCIAL MEDIA
Li, Yinxing	Does Firm Size Matter? The Performance Implications of Click-and-Collect Strategy
Li, Yuan William	Human psychology as a driver of tourism development: The effect of regional personality traits
Li, Zhen	The Fit Between Message Framing and Environmental Knowledge in Green Advertising: The Mediating Role of Perceived Authenticity
Liang, Wenzhe	CLOCKING ON FOR LEISURE: A DRAMATURGICAL STUDY OF DAKA BEHAVIOR IN CHINESE TOURIST SPACES
Liang, Yu	Rediscovering Wellness: How Hotels are Redefining Their Core Values
Liew, Mei Xuan	UNDERSTANDING CONSUMERS’ PURCHASE INTENTIONS FOR AI-DRIVEN PRODUCTS ADVERTISED ON INSTAGRAM: A CROSS-GENERATION ANALYSIS
Lim, Dongjae	When Silence Speaks: The Role of Greenhushing in Fashion Brand Perceptions
Lim, Rachel Esther	BEYOND THE HUMAN TOUCH: CONSUMER RESPONSES TO VIRTUAL INFLUENCERS ENDORSING GREEN FASHION AND MULTIPLE BRANDS
Lim, Weng Marc	COMMERCIALIZATION OF INFLUENCER CONTENT ON SOCIAL MEDIA: THE ROLES OF PARASOCIAL RELATIONSHIPS AND SPONSORSHIP DISCLOSURES
Lim, Xin Jean	Human or virtual influencers? Exploring the factors influencing information processing and response in tourism livestreams
Lin, Boyu	In Web3 We Trust: Redefining Customer Loyalty and Driving Growth in Tourism Platforms
Lin, Cheng-Han	IMPACT OF INTERNET CELEBRITY CHARACTERISTICS ON FANS’ CONTINUOUS FOLLOWING BEHAVIOUR
Lin, Chi-Shan	The Influence of Consumer Evaluations on the Success of Athlete Endorsement Strategy
Lin, Chih-Wei	STRENGTHENING BRAND OWNERS’ ROLES IN TRIADIC RELATIONSHIPS: LEVERAGING TIES WITH INDIRECT CUSTOMERS
Lin, Fenfang	DECIPHER THE ‘REASONS FOR’ AND ‘REASONS AGAINST VAPING AND INTENTION TO QUIT AMONG GENERATION Z CONSUMERS
Lin, Joanna	REVISITING THE SUPERIORITY OF HUMAN INFLUENCERS OVER VIRTUAL INFLUENCERS: THE ROLE OF PRODUCT FRAMING AND INFLUENCER STAY FOR THE PUNCHLINE: EXAMINING AD SKIPPING BEHAVIOUR IN HUMOROUS VIDEO ADS
Lin, Katsy J.	Who will purchase souvenirs online? Exploring cultural effects from a neurophysiological approach
Lin, Xuanke	EXPLORING THE MOTIVATIONS FOR VIDEO GAME-INDUCED TOURISM: A PERSPECTIVE OF AUTHENTICITY
Lin, Yuan Ting	THE CONSUMER BEHAVIOR OF MEDIAN WEALTY CONSUMERS: A REVIEW AND RESEARCH AGENDA
Lin, Yufei	In Web3 We Trust: Redefining Customer Loyalty and Driving Growth in Tourism Platforms
Liu, Chao	Evaluating the economic value of AI-generated content on the peer-to-peer accommodation platform
Liu, Che-Wei	Information Search Autonomy: Virtual Reality's Impact on Bidding Behavior in Property Auctions
Liu, Cheng-Hao	Live Streamer Characteristics and Audience Behavior: A Meta-Analytical Review
Liu, Chenxu	AI in Charity Advertising: Unpacking the Path to Charitable Donations through Agent Cues and Self-Affirmation
Liu, Chunqun	SEEKING WELLNESS: SOLO TRAVLER’S PREFERENCE ON TOURISM PROGRAMS
Liu, Dandan	Virtual greenfluencers: The roles of anthropomorphism and narratives in encouraging pro-environmental behavioral intention
Liu, Fanjue	The Power of Two: How Social Presence, Perceived Closeness, And Gender Congruence Shape Virtual Influencer Collaborations Where Do They Virtually Stand? Charting the Rise and Reach of Virtual Influencers Through a Meta-Narrative and Bibliometric Analysis
Liu, Haiwang	The More Innovative the Better? The Effect of Amenity Innovation on Customers’ Booking Intentions in P2P Accommodation
Liu, Hongbo	The role of AI personalisation in customer relationship management in service recovery Understanding tourist regret: A conceptual model
Liu, Hongfei	DECIPHER THE ‘REASONS FOR’ AND ‘REASONS AGAINST VAPING AND INTENTION TO QUIT AMONG GENERATION Z CONSUMERS
Liu, Honglei	Effects of Consumption Congruence on Consumer Preference on AI Driven Service of Luxury Brands
Liu, Jingwen	Bias and De-bias: Examining the Anchoring Effect of Official Ratings on Tourist Ratings
Liu, Jingxian	Entertainment vs. Information: Investigating Guest Engagement, Emotional Responses, and Interaction Patterns with Hotel Robots BLOCKCHAIN-VISUALIZED SUSTAINABILITY IN TOURISM SOUVENIRS: IMPACT ON WILLINGNESS TO PAY THROUGH AUTHENTICITY PERCEPTION AND WARM GLOW
Liu, Jingyu	Unfair or Fair? The Role of Service Robots in Customer Fairness Perceptions
Liu, Martin J.	The Rise of Companionship Service in the Digital and Social Transformation: A Systematic Literature Review
Liu, Matthew Ting Chi	SPEND AND SAVE: WHEN THE GAMBLED DISCOUNT INCREASES SPENDING
Liu, Nan	Reducing Consumer Regret in Virtual Reality Shopping: The Impact of Enjoyment and AI vs. Human Recommendations
Liu, Ruoran	Instantaneous Emotion Mining for Smart Tourism: An Exploratory Study
Liu, Sitong	A Study on the Dual-Path Impact Mechanism of Recommendation Systems on Purchase Intention— The Mediating Role of Personalized Perception and Accuracy Perception
Liu, Stella Xing	Internal or External? Virtual Influencer and Its Influence on Destination Attractiveness?
Liu, Wenxiu	NOVELTY, SATIATION AND ACQUIRED TASTE: A LOOK INTO THE PREFERENCE FLUCTUATION AND THE PREFERENCE READHUSTMENT AFTER ABSTINENCE
Liu, Xiaoxiao	THE ROLE OF GREEN CERTIFICATION AND SERVICE INNOVATION IN DRIVING SUSTAINABLE BEHAVIOR AMONG HOTEL GUESTS: PATHWAYS FOR SUSTAINABLE DEVELOPMENT IN THE HOSPITALITY INDUSTRY
Liu, Xuerui	How does collective effervescence during a live concert shape tourists’ memorable experiences and subjective well-being?
Liu, Yang	BRIDGING COGNITIVE AND TECHNOLOGICAL PERSPECTIVES FOR AI-ASSISTED DECISION-MAKING IN POLICY AND BUSINESS: A CONCEPTUAL MODEL Value Co-creation Through Employee-Service Robotics Collaboration: The Role of Employee Creativity
Liu, Yeyi	Bias and De-bias: Examining the Anchoring Effect of Official Ratings on Tourist Ratings
Liu, Yiling	CONSUMER RESPONSES TO THE USE OF ARTIFICIAL INTELLIGENCE IN ONLINE SHOPPING: EXAMINE THE IMPACT OF VALENCE AND LOYALTY ON WOMS
Liu, Yunxin	Choosing Close to Home: How Disease Threats Drive Preference for Local Over Global Brands
Liu, Zeyu	Marketing Challenges in Promoting Garment Waste Recycling: Lessons Learnt from NGOs in Hong Kong
Liu, Zizhen	Research on the Tourist Experience of Revitalizing the Cultural Heritage of the Macau Hotel Central
Lo, Chuo-Pong	THE IMPACT OF VR SPATIAL DESIGN ON CONSUMER ENGAGEMENT AND INTENTION OF USE IN RETAIL ENVIRONMENTS
Lo, Hui-Yi	SHOPPING BY LOOKS: HOW STREAMER APPEARANCE, PRODUCT PREFERENCE, AND IMPULSIVE BUYING AFFECT CUE REACTIVITY, CRAVING, AND PURCHASES
Lo, Kwan-Yu	UPSKILLING FOR FASHION DESIGN INNOVATION IN THE AI ERA
Lo, Valencia	Fashion Brand Collaborations: Exploring the Drivers of Consumer Evaluation
Lo, Ying Tuan	THE ROLE OF PSYCHOLOGICAL EMPOWERMENT IN BOOSTING JUNIOR LECTURERS’ INTENTIONS TO COMMERCIALIZE TECHNOLOGY
Lo, Ying Tuan	Trust Codes: Formal Mechanisms and Purchase Intentions in Online Shopping for Organic Foods in China
Lo Presti, Letizia	“IT’S AUTHENTHIC ITALIAN AMERICAN CHEESE!”. EFFECTS OF COUNTRY STEREOTYPES ON PERCEIVED AUTHENTICITY AND PURCHASE INTENTIONS OF ITALIAN-SOUNDING FOOD PRODUCTS
Lo Ribeiro, Joel	Digital vulnerability by design: AI-driven retail platforms and the cultivation of consumer (sub)conscious dependence Engage or Overwhelm? Navigating The Tension Between Notifications, Consumer Well-Being, and Digital Fatigue Friend or Foe? Unpacking Biases in Artificial Intelligence-Aided Supplier Scouting
Loo, Wee Hong	GREEN GLORY OR GLOAT? UNVEILING SCHADENFREUDE IN GREEN PRESTIGE ADVERTISING POWER OF SECOND-PERSON PRONOUNS: BOOSTING BRAND CONNECTION IN ONLINE ADS
Looi, Jiemin	DO VIRTUAL INFLUENCERS REALLY PERSUADE? A META-ANALYSIS OF THEIR EFFECTIVENESS Virtual greenfluencers: The roles of anthropomorphism and narratives in encouraging pro-environmental behavioral intention From Pixels to Persuasion: Assessing Authenticity and Credibility as Mechanisms of Virtual Influencer Marketing
Lopes, Ana Isabel	USING AI AGENTS TO STIMULATE SUSTAINABLE CHOICES
Lopes, Evandro	USING CULTURE AND SOCIODEMOGRAPHIC VARIABLES TO EXPLAIN WHY PEOPLE LIVE ALONE AROUND THE WORLD
Lopez-Lopez, David	Artificial Intelligence in Commercial Airlines: User Perceptions and Its Impact on Customer Experience
Loureiro, Sandra Maria Correia	The Influence of AI-Powered Personalization on Brand Loyalty in the Fashion Industry AI-Driven Content Strategies: Enhancing Consumer Engagement and Loyalty ATTACHED TO AR EXPERIENCES: THE ROLE OF SELF-CONSTRUAL AND EMOTIONAL INTELLIGENCE UNDERSTANDING ATTITUDES TOWARD ARTIFICIAL INTELLIGENCE: THE ROLE OF SELF-EFFICACY AND SOCIAL PRESENCE HIGH FASHION MEETS HIGH TECH: NFTs ADDING SPARKLE TO LUXURY SHOPPING
Low, Wee Thiam	Navigating Noise: The Impact of Social Media Influencers on Consumer Purchase Decisions Through a Moderated Mediation Model
Lu, Guanyuan	Advertising and Sales Promotion Effects on Retail Store Sales: Big Data Analytics
Luce, Fernando	Product discontinuation through an RFM-based framework
Luck, Geoff	Redefining Bandwagon Cues
Luck, Heidi	Redefining Bandwagon Cues
Lumayaga, Lucy	TIKTOK'S MARKETING IMPACT: EXPLORING SOCIAL IDENTIFICATION, SATISFACTION, AND CUSTOMER INTENTIONS
Lunde, Matthew	The Paradox of Brand Activism Advertising: Bridging Divides and Deepening Polarization MARKETING TRANSFORMATION FOR SUSTAINABILITY: LINKING GREEN CONSUMPTION TO CONSUMER WELL-BEING OVERCONFIDENCE OR RESILIENCE? INVESTIGATING THE DUAL ROLE OF SELF-ESTEEM IN CONSUMER DECISION-MAKING
Luo, Hong	EXPLORING ESG AUTHENTICITY AND CONSUMER MEANING-OUT PROPENSITY IN THE ERA OF SUSTAINABLE MARKETING: IMPACTS ON CONSUMER PSYCHOLOGY, BRAND AUTHENTICITY, AND LOYALTY
Luo, Xi	CONGRUENCE IN THE DIGITAL WORLD: INVESTIGATING VIRTUAL INFLUENCER-BRAND-CUSTOMER DYNAMICS IN LUXURY ENDORSEMENTS
Lv, David	WEAVING SUSTAINABILITY: A CONCEPTUAL FRAMEWORK FOR REPURPOSING TEXTILE SURPLUS IN ADDRESSING URBAN FOOD DESERTS WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA
Lv, Dong	How Gift Failures Affect Givers’ Feelings of Social Exclusion and Subsequent Choices
Lykoudi, Dimitra Margieta	Bridging Cultures: Empowering Tourists’ Intercultural Competence by Leveraging Personalized Destination Experiences for Sustainable Growth
Lüdeke-Freund, Florian	Managing tensions in transitioning towards a sustainable business model
M
Ma, Emily	A Moderated Mediation Model on Conservation/Supplement of Psychological Resource Pathway to Employee Well-being
Ma, Jingwen	Thriving in Adversity? The Mechanism of Negative Experiences in Cycling Tourism Fostering Transformative Growth
Ma, Ke	Human Creativity in the Age of AI: A Comparative Study of Visual Content Features and Consumer Engagement on Xiaohongshu
Ma, Xiangjun	THE ROLE OF AI AUTHENTICATION IN ENHANCING CONSUMER TRUST AND PURCHASE INTENTION IN SECONDHAND LUXURY LIVE-STREAMING COMMERCE
Ma, Zhenfeng	Providing Causal Explanation Enhances Consumer Adoption of New Products
Madhusudanan, Sruthi	ENHANCING USER INTENTION WITH BOT BASED CUSTOMER SERVICES: DESIGN AND ANALYSIS
Madinga, Nkosivile	FASHION SHOPPING IN THE DIGITAL AGE: COMPARING TRADITIONAL ONLINE STORES AND VIRTUAL FASHION EXPERIENCES
Magno, Francesca	THE RESTAURANT – FOOD DELIVERY PLATFORM RELATIONSHIP: ASSESSING THE EFFECTS OF SOCIAL SUSTAINABILITY
Mahmoodi Kahriz, Bahram	Reimagining CSR and Moral Licensing in Global Luxury Branding: Strategies for Ethical Engagement and Sustainability
Mainolfi, Giada	UNVEILING THE CULTURAL HERITAGE DIMENSION OF THE COUNTRY IMAGE: A LEXICAL DIVE INTO WEB NARRATIVES FROM TWENTY-FOUR COUNTRIES “IT’S AUTHENTHIC ITALIAN AMERICAN CHEESE!”. EFFECTS OF COUNTRY STEREOTYPES ON PERCEIVED AUTHENTICITY AND PURCHASE INTENTIONS OF ITALIAN-SOUNDING FOOD PRODUCTS
Maione, Salvatore	ENCOURAGING SUSTAINABLE DIETS: HOW IMMERSIVE EXPERIENCES SHAPE THE WILLIGNESS TO EAT BUGS
Makarov, Rashid	FORMER AND NEW CAPITAL CITIES OF KAZAKHSTAN: RESIDENTS’ PERCEPTIONS OF URBAN BRANDS
Makino, Hikaru	The Impact of Chatbot Character Design on Customer Satisfaction
Makmor, Nurkhalida	Electric Vehicles Acceptance in Developing Countries: Empirical Evidence from Southeast Asia
Makri, Katerina	From Big Data and Artificial Intelligence to Business Intelligence and Analytics for enhanced Key Account Management: A Dynamic Capabilities Perspective in an Emerging Market Context
Malhotra, Himanshu	Navigating Digital Disruption: Strategies for Marketing and Management Transformation
Malmy, Pauline	THE PERSONALITY OF LIVE MUSIC VENUES: DEVELOPING A MEASUREMENT SCALE
Mao, Junyue	Exploring Brand Image Robots in Shaping Retail Brand Equity: A Cross-Cultural Perspective
Marques, Adriana	THE IMPACT OF STORYTELLING AND AUGMENTED REALITY ON LUXURY EXPERIENCES RETAIL
Marques, Catarina	THE EFFECT OF BRANDING ON USERS PERCEPTIONS OF AI- POWERED CHATBOTS THE IMPACT OF RACIAL REPRESENTATION ON SOCIAL MEDIA: AUDIENCES REACTIONS TO DIVERSITY Chatbots as a branded touchpoint THE IMPACT OF DIVERSITY IN SOCIAL MEDIA
Marques, João	The Influence of AI-Powered Personalization on Brand Loyalty in the Fashion Industry
Marques Coutinho, Alexandre	POTENTIAL GOVERNANCE FRAMEWORK FOR A CONDOMINIUM ONCE THE LEGISLATOR ALLOWS THE TOKENIZATION OF PROPERTY RIGHTS
Martin, Sophia	EXPLORING CONSUMER PERCEPTIONS OF ETHICAL PERSONAL DATA COLLECTION IN FASHION E-RETAIL WHAT MOTIVATES CUSTOMERS’ LIVESTREAM SHOPPING IN THE US? AN EXPLORATORY STUDY OF LUXURY/HIGH-END VS. MARKETPLACE
Martinez, Luis F.	PROJECT-LOCATION CONGRUENCE: WHEN GREEN PROJECTS MATCH GREEN LOCATIONS
Martinez-Ruiz, Maria Pilar	TRANSFORMING HOSPITALITY: THE IMPACT OF SERVICE ROBOT INTEGRATION ON CUSTOMER EXPERIENCE AND ORGANIZATIONAL BRAND REPUTATION
Martins, Tomás Sparano	COCREATION AND RELATIONSHIPS AS KEY COMPONENTS FOR SUSTAINABLE COMPETITIVE ADVANTAGE
Martins Gonçalves, Helena	THE RELATION BETWEEN LIVESTREAMERS, FLOW, AND TRUST: A CROSS-NATIONAL STUDY TO UNDERSTAND IMPULSE BUYING
Mas-Ruiz, Francisco José	STRATEGIC SHOWDOWNS: HOW STATUS, NETWORKS, CONVERGENCE, AND MULTIMARKET CONTACT DRIVE COMPETITIVE RESPONSES
Mason, Claire	HOW INDUSTRY 5.0 SHAPES MYOPIC MARKETING MANAGEMENT: THE ROLE OF CEO DECISIONS How Industry 5.0 Shapes Myopic Marketing Management: The Role of CEO Decisions
Massi, Marta	Trust or Trickery? The Role of AI and Human Influencers in Greenwashing Perceptions From Canvas to Couture: The Influence of Artification on Luxury Branding
Masuyama, Chihiro	SIGNALING EFFECTS OF FOOD PACKAGING DESIGN SIMPLICITY ON PERCEIVED LEVELS OF VARIOUS FOOD PROPERTIES
Mathmann, Frank	HOW INDUSTRY 5.0 SHAPES MYOPIC MARKETING MANAGEMENT: THE ROLE OF CEO DECISIONS How Industry 5.0 Shapes Myopic Marketing Management: The Role of CEO Decisions
Matise Schubiger, Daina	ENCOURAGING SUSTAINABLE DIETS: HOW IMMERSIVE EXPERIENCES SHAPE THE WILLIGNESS TO EAT BUGS
Matsukasa, Kosetsu	FROM REVIEWS TO REVENUE: EXAMINING THE IMPACT OF SOURCE MATERIAL AND ONLINE REVIEWS ON BOX OFFICE REVENUE
Mattias, Giada	Unlocking the Skies: Understanding the Air Travel Experience of Consumers with Autism Spectrum Disorder for Inclusive Service Design
Maurer, Oswin	CULTURAL TRAITS AND FOOD WASTE: AN EXPERIMENTAL ANALYSIS OF PERSUASIVE MESSAGING IN ITALY AND AUSTRALIA
Mavoori, Hareesh	THE POWER OF SOCIAL MEDIA: THE INFLUENCE OF GENDER, INCOME AND EDUCATION IN DRIVING LUXURY PURCHASES
Mavragani, Eleni	RECIPROCAL MARKETING COMMUNICATION AND ADAPTIVE GOVERNANCE
Mavrolampados, Anastasios	Redefining Bandwagon Cues
Mazzoli, Valentina	NEUROMARKETING AND ART: EVALUATING FACEREADER TECHNOLOGY FOR EMOTION DETECTION AND THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS
Mazzucchelli, Alice	FROM PIXELS TO PURPOSE: EXAMINING THE ROLE OF VIRTUAL VS. HUMAN INFLUENCERS IN TRANSPORTING CONSUMERS INTO INCLUSIVE NARRATIVES
McCabe, Scott	WHY FLEXIBILITY BENEFITS TOURIST EXPERIENCE: THE ROLE OF (NOT) NEEDING FOR GOAL CLOSURE
Mehrabov, Ilkin	Alignment of Strategic Communication for International Organizations with Diverse Multiple Country Branches
Melanthiou, Yioula	ARTIFICIAL INTELLIGENCE AND FASHION: A BIBLIOMETRIC ANALYSIS AND FUTURE AVENUES FOR RESEARCH Try Before you Buy: How Virtual Try-On (VTO) Tools Shape Consumers' Purchase Intentions
Mendini, Monica	ENCOURAGING SUSTAINABLE DIETS: HOW IMMERSIVE EXPERIENCES SHAPE THE WILLIGNESS TO EAT BUGS
Meng, Jie	Inspiring Consumer Possible Selves in Augmented Reality with Awe
Meng, Lu Monroe	How Moral Judgment Incongruence Affects Employee Job Crafting: The Moderating Roles of AI-Generated Ads’ Verisimilitude and Creativity
Meng, Sichen	HOW INDUSTRY 5.0 SHAPES MYOPIC MARKETING MANAGEMENT: THE ROLE OF CEO DECISIONS How Industry 5.0 Shapes Myopic Marketing Management: The Role of CEO Decisions
Menino Madeira, Ana Carolina	POTENTIAL GOVERNANCE FRAMEWORK FOR A CONDOMINIUM ONCE THE LEGISLATOR ALLOWS THE TOKENIZATION OF PROPERTY RIGHTS
Miao, Miao	From irritation to usage frequency: Exploring the role of engagement in live commerce
Min-Kyung, Moon	THE EFFECT OF UPCYCLING PRODUCT’S PAST IDENTITY ON PURCHASE INTENTION: THE MEDIATING ROLE OF NOSTALGIA, UNIQUENESS AND CREATIVITY
Mindja, Pius Michel	SPORTS MARKETING: SYSTEMIC REVIEW AND RESEARCH PERSPECTIVES PREDICT CONSUMER INTENTION TO USE MM FOR IN-STORE PURCHASES CONSUMER BEHAVIOUR IN THE FACE OF FINANCIAL INNOVATION: A SYSTEMIC REVIEW OF THE LITERATURE AND A RESEARCH PERSPECTIVE
Miniero, Giulia	ENHANCING THE GROCERY CUSTOMER EXPERIENCE: THE ROLE OF TECHNOLOGY AND HUMAN INTERACTION
Miranda, Sandra	THE RELATION BETWEEN LIVESTREAMERS, FLOW, AND TRUST: A CROSS-NATIONAL STUDY TO UNDERSTAND IMPULSE BUYING
Mishra, Akanksha	‘Stand By You’: AI-Driven Healthcare Marketing For Enhanced Patient Engagement
Misra, Ankita	BLURRING THE BOUNDARIES: GENAI’s ROLE IN SHAPING CONSUMER IDENTITY FROM HYPE TO BACKLASH: A THEORETICAL FRAMEWORK FOR DE-INFLUENCING IN SOCIAL MEDIA MARKETING
Miyamoto, Michiko	AN ANALYSIS OF THE INFLUENCE OF BEER COMMERCIALS ON PURCHASE INTENTION USING SENSORY MARKETING METHODS The Application of Innovation Diffusion Theory and Experimental Marketing Strategy in the Adoption of AI-Generated Technology THE CONSUMER BEHAVIOR OF MEDIAN WEALTY CONSUMERS: A REVIEW AND RESEARCH AGENDA MEASURING AND OPTIMIZING ADVERTISING EFFECTIVENESS CONSIDERING CONSUMER ATTRIBUTES FOR THE REAL ESTATE INFORMATION SERVICE AN EXAMINATION OF AI-BASED PURCHASE FORECHASTING MEASURING MARKETING STRATGY IN A NEW MARKET; EMPIRICAL STURY IN JAPANESE SVOD MARKET RELATIONSHIP BETWEEN CONSUMER VALUES, SALES CHANNELS, PRODUCT AWARENESS, PURCHASE INTENTION, AND PURCHASE BEHAVIOR IN BASIC COSMETICS
Mizonaga, Issei	MEASURING AND OPTIMIZING ADVERTISING EFFECTIVENESS CONSIDERING CONSUMER ATTRIBUTES FOR THE REAL ESTATE INFORMATION SERVICE
Mo, Jacky	Live Streamer Characteristics and Audience Behavior: A Meta-Analytical Review
Moffatt, Peter	Assessing the impact of Managers’ Risk Orientation on Product Innovation with state-of-the-art measures of predictive performance Count Data Modeling of Patent Activity in the High-tech Industry in the Presence of a Technology Gap
Mohamad, Nur Shafeera	A Value Co-Creation Framework for Understanding Consumer Intention to Adopt AI in Mobile Banking
Mohamad, Siti Hajar	Electric Vehicles Acceptance in Developing Countries: Empirical Evidence from Southeast Asia
Mohammad, Noorita	UNDERSTANDING E-WASTE RECYCLING BEHAVIOUR THROUGH THE THEORY OF PLANNED BEHAVIOUR: THE ROLE OF ENVIRONMENTAL VALUES, MORAL NORMS AND CONVENIENCE
Mohd Shukri, Sakinah	Electric Vehicles Acceptance in Developing Countries: Empirical Evidence from Southeast Asia
Mok, Tracy	Charismatic Fashion Designers’ impact on consumers’ brand perception - an application of Heider’s Balance Theory
Molaeb, Ghina	THE POWER OF SOCIAL MEDIA: THE INFLUENCE OF GENDER, INCOME AND EDUCATION IN DRIVING LUXURY PURCHASES
Montecchi, Matteo	Friend or Foe? Unpacking Biases in Artificial Intelligence-Aided Supplier Scouting
Mookherjee, Satadruta	AVATAR AS SITUATIONAL SELVES: EFFECTS ON CONSUMER BEHAVIOR IN VIRTUAL RETAIL CONTEXTS AN EXPLORATION OF THE ROLE OF RECIPIENT STIGMA IN VIRTUOUS GIFT GIVING
Moon, Hakil	Research on the Impact of Customer Ritualized Experience on Brand Loyalty: The Moderating Role of Perceived Service Intelligence
Moon, Jang Ho	Impact of Perceived Algorithmic Explainability, Control, and Literacy on User Evaluations in Short-Form Video Platforms THE EFFECTS OF LUXURY BRAND SALES PROMOTIONS ON CONSUMER INTRINSIC MOTIVATION AND BRAND PERCEPTION: THE MODERATING ROLES OF SELF-MONITORING AND BRAND GENDER
Moosmayer, Dirk	Do not break the spell in emerging markets - a cosmopolitan view on Starbucks' fair trade commitment in China
Moratuwage, Dishali	Value Co-creation Through Employee-Service Robotics Collaboration: The Role of Employee Creativity
Moreau, Thomas	PLAY IT BY THE NARRATIVE: AGENCY, TRANSPORTATION, AND HARMONIOUS STORYTELLING IN BOARD GAMES
Morgan, Robert E.	Staying or Leaving? Resource Redeployment and Real Options Effects in Accelerating or Mitigating Firms’ International Market Exit Decisions
Moriyoshi, Naoko	DECEPTIVE PRICING AND CONSUMER VULNERABILITY
Morrish, Sussie	An exploration of why males adopt androgynous fashion THE IMPACT OF MEDIA AND SOCIAL MEDIA ON EVERYDAY CONSUMPTION: A CROSS-CULTURAL PERSPECTIVE
Mosaad, Mohamed	FROM PREFERENCE TO PRACTICE: HOW POLICY FRAMING SHAPES SUSTAINABLE CHOICES IN THE SHARING ECONOMY
Mota, Joao	Sustainability in the fashion industry: an inter-organizational approach
Moura, José Antão Beltrão	ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS. ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS.
Müller-Faßbender, Jonas	Enhancing Consumer Acceptance in Personalized Pricing: The Role of E-Coupons as Price Framing Mechanism
N
Nadroo, Zeeshan	How Parasocial Interactions Drive online Purchase Intentions: A Meta-Analysis
Nagahashi, Akiko	Utilitarian or Hedonic? A Comparative Study of B2B and B2C Brand Communities
Nagai, Yuichi	Brand Effects in the Organizational Buying Process: A Comparison of the Sorting and Ranking Stages
Nagano, Daiki	MEASURING MARKETING STRATGY IN A NEW MARKET; EMPIRICAL STURY IN JAPANESE SVOD MARKET
Nagasawa, Shinya	LUXURY, IDENTITY, AND DIGITAL INFLUENCE: THE INTERPLAY OF CULTURAL CAPITAL AND SELF-CONCEPT ON SOCIAL MEDIA THE DIVERGENT EQUATIONS OF LUXURY: HOW QUALITY AND SUSTAINABILITY DEFINE HARD AND SOFT LUXURY
Nakami, Shinya	Evolution of Customer Strategies in the Omni-Channel Era: Can we reduce Information Asymmetry through Digitalization
Nakano, Satoshi	Effects of the Content of Chatbot Conversations on the Advertising Personalization Paradox
Nakayama, Chihiro	The Processes of Value Co-creation in Marketing: Resource Combination and Reconfiguration
Nam, Jungwon	THE CONSUMER PERCEPTION OF DARK PATTERNS ON ONLINE TRAVEL PLATFORMS
Nanda, Anita	THE ROLE OF DIGITAL ENGAGEMENT IN OMNICHANNEL FASHION RETAIL: THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND LOYALTY
Nangeroni, Amalia	Artification and Sustainability in Global Luxury Branding: The Case of Buccellati
Narayanan, Sajith	Designing and Implementing a Live Digital Campaign Planning Capstone: A Framework for Experiential Learning in Marketing Education CONTRIVED VERSUS GENUINE SCARCITY IN QUICK COMMERCE PLATFORMS ARE BRAND PURPOSE AND CSR ONE AND THE SAME FOR CONSUMERS?
Narit, Shiny Rose	How Do Parasocial Relationships with Influencers Shape Gen Z's Perception of Skincare Brands? TIKTOK'S MARKETING IMPACT: EXPLORING SOCIAL IDENTIFICATION, SATISFACTION, AND CUSTOMER INTENTIONS
Narit, Shiny Rose	Ads That Stick: How Personalized Social Media Advertisements Drive Consumer Loyalty
Nayak, Jogendra	WHERE ARE WE HEADING? CONSEQUENCES OF OVERTOURISM ON RESIDENTS IN POPULAR TOURIST DESTINATIONS WHAT DRIVES THE VIEWERSHIP OF VIDEOS IN B2B? A STUDY OF THUMBNAIL ATTRIBUTES
Nechaeva, Olga	THE IMPACT OF COUNTRY OF ORIGIN AND SUSTAINABILITY ON YOUNG CONSUMERS' PERCEPTIONS OF LUXURY GOODS THE INNOVATIVE ROLE OF AI FOR LUXURY BRAND STORYTELLING NEUROMARKETING AND ART: EVALUATING FACEREADER TECHNOLOGY FOR EMOTION DETECTION AND THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS
Neto, Pedro	Redefining Bandwagon Cues
Ng, Ching Yi	EXPLORING CONSUMER PERCEPTIONS OF ETHICAL PERSONAL DATA COLLECTION IN FASHION E-RETAIL WHAT MOTIVATES CUSTOMERS’ LIVESTREAM SHOPPING IN THE US? AN EXPLORATORY STUDY OF LUXURY/HIGH-END VS. MARKETPLACE
Ng, Peggy	Enjoyment or Anxiety? The Role of Proximity and Passionate Intensity in Shaping User Perceptions of AI Lovers
Ngamvichaikit, Anothai	THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CUSTOMER EXPERIENCE: OPPORTUNITIES, CHALLENGES, AND ETHICAL IMPLICATIONS
Nguyen, Duong Thuy Trang	UNVEILING TRAVEL INFLUENCER EFFECTS THROUGH SOCIAL COMPARISON: EXAMINING WISHFUL TRAVELING AND COMPULSIVE TRAVEL VIDEO BROWSING
Nguyen, Mai	IMPACT OF CORPORATE ENVIRONMENTALISM ON BRAND EQUITY IN LUXURY BRANDING
Nguyen, Thi Thao	ADVERTISING IN THE FINANCIAL SECTOR: FACTORS INFLUENCING STUDENTS’ INVESTMENT INTENTIONS
Nguyen, Thinh	ADVANCING SENTIMENT ANALYSIS IN TOURISM AND HOSPITALITY: A SYSTEMATIC REVIEW OF USER-GENERATED CONTENT INSIGHTS AND FUTURE DIRECTIONS
Nguyễn, Dr. Quỳnh Hoa	INVESTIGATING THE RELATIONSHIP BETWEEN BIG FIVE PERSONALITY TRAITS AND IMPULSIVE BUYING BEHAVIOR IN E-COMMERCE: THE MODERATING ROLE OF EWOM
Nguyễn, Ngọc Linh	INVESTIGATING THE RELATIONSHIP BETWEEN BIG FIVE PERSONALITY TRAITS AND IMPULSIVE BUYING BEHAVIOR IN E-COMMERCE: THE MODERATING ROLE OF EWOM
Nicolau, Juan Luis	STRATEGIC SHOWDOWNS: HOW STATUS, NETWORKS, CONVERGENCE, AND MULTIMARKET CONTACT DRIVE COMPETITIVE RESPONSES
Niedermaier, Sophia	EXPLORING STAKEHOLDER EXPECTATIONS AND MOTIVATIONS: DESIGNING EFFECTIVE CHALLENGE-BASED LEARNING PROGRAMS IN INTERDISCIPLINARY CONTINUING EDUCATION
Nikulina, Olesia	GETTING IN (VISUAL) TOUCH WITH CONSUMERS: EFFECTS OF VISUAL TEXTURE ON VISUAL PERCEPTION AND SOCIAL MEDIA ENGAGEMENT
Nishi, Daisuke	Consumer Responses to Sustainability Communication: An Empirical Study Based on Regulatory Focus Theory
Nishikawa, Minami	Consumer Responses to Sustainability Communication: An Empirical Study Based on Regulatory Focus Theory
Nitschke, Julia	AI-powered brand-aligned touchpoints – Design and Effects of branded AI-Chatbots
Nobile, Tekila	A JANUS-FACED MATTER: MANAGERIAL PERSPECTIVES ON THE INTEGRATION OF TECHNOLOGY IN HIGH-END VENUES
Nobre, Helena	EXPLORING ONLINE VEGAN COMMUNITIES: A MIXED METHOD APPROACH
Novino, Marlo	Do Humorous Ads Shape Attitudes and Lead to Purchase Intention? The Role of Incongruity and Need for Humor
Novino, Marlo	INNOVATION FOR COMMERCIAL PERFORMANCE AMONG SETUP BENEFICIARIES IN NORTHERN MINDANAO: THE MODERATING ROLE OF DOST IFUND
Nunoo, Sharon	AI-Chatbot Paradoxes and Consumers' Coping Strategies in Luxury Fashion WEAVING STORIES OF PRESTIGE: LEVERAGING KENTE HERITAGE AND NARRATIVE STRATEGIES IN LUXURY BRAND ADVERTISING
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O'Brien, Marykate	Too Close, Too Soon: How Personalization Amplifies Social Etiquette in Human-Robot Interaction
Octavi, Helen	STRATEGIC DATES CAMPAIGN IN AFFECTING CUSTOMERS’ PURCHASE INTENTION IN E-MARKETPLACE BY STIMULATING FEAR OF MISSING OUT (FOMO)
Ofori, Emmanuel Abankwah	THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMERS' DESIRE FOR FASHION PRODUCTS IN GHANA
Ogura, Yuumi	The Impact of Chatbot Character Design on Customer Satisfaction
Oh, Haemoon	Impact of Interactivity on Information Processing in Virtual Reality Experience
Oh, Jae-Young	HERITAGE IN VIRTUAL WORLD: COMPARING THE EFFECT OF METAVERSE AND PHYSICAL LUXURY FASHION ADVERTISING ON MESSAGE AUTHENTICITY AND PURCHASE INTENTION
Oh, Neulonbit	ANTHROPOMORPHISM IN THE FASHION AI BLACK BOX: MULTIMODAL EMOTIONAL COMMUNICATION IN AI-GENERATED ADVERTISING
Oh, Sehwan	Tech-Savvy Leadership and Its Influence on Firm Performance
Oku, Sohei	AN ANALYSIS OF THE INFLUENCE OF BEER COMMERCIALS ON PURCHASE INTENTION USING SENSORY MARKETING METHODS
Okuse, Yoshiyuki	NOVELTY, SATIATION AND ACQUIRED TASTE: A LOOK INTO THE PREFERENCE FLUCTUATION AND THE PREFERENCE READHUSTMENT AFTER ABSTINENCE
Olivero, Nadia	FROM PIXELS TO PURPOSE: EXAMINING THE ROLE OF VIRTUAL VS. HUMAN INFLUENCERS IN TRANSPORTING CONSUMERS INTO INCLUSIVE NARRATIVES
Olivieri, Mirko	THE ROLE OF INCUBATORS AND ACCELERATORS IN DRIVING THE INTERNATIONALIZATION OF B2B STARTUPS
Ondoua Biwolé, Viviane	PREDICT CONSUMER INTENTION TO USE MM FOR IN-STORE PURCHASES
Ong, Yi Xuan	POPULARITY OR INFORMATION QUALITY: EXPLORING EFFECTS OF NANO-INFLUENCERS’ POSTS INFLUENCING PURCHASE INTENTIONS ON X THE IMPACT OF FOMO ON CONSUMER WELL-BEING ON SOCIAL NETWORKING SITES: A STUDY OF IDOL FAN CONSUMPTION ACTIVITIES “I DON’T WANT TO MISS OUT!” EXPLORING THE INTERACTIONS OF FEAR-OF-MISSING-OUT AND PARASOCIAL RELATIONSHIP WITH IDOLS ON TICKET SCALPING AND TICKET SCAM SUSCEPTIBILITY THE PERSUASIVE POWER OF FINANCIAL INFLUENCER: UNPACKING MOTIVATION ATTRIBUTION, PARASOCIAL RELATIONSHIPS, AND SELF-EFFICACY IN FINANCIAL DECISION-MAKING
Ong, Yi Xuan	INVESTIGATING DUAL ROUTES COMMUNICATION OF SMART TOURISM TECHNOLOGIES IN WINTER SPORTS TOURISM
Ongue, Shulamite	Ads That Stick: How Personalized Social Media Advertisements Drive Consumer Loyalty
Ono, Akinori	ARE BLEED LOGOS EFFECTIVE FOR TRAVELERS IN CROWDED TOURIST DESTINATIONS? SIGNALING EFFECTS OF FOOD PACKAGING DESIGN SIMPLICITY ON PERCEIVED LEVELS OF VARIOUS FOOD PROPERTIES The Dual Pathways of Self-Esteem in Parasocial Relationships: Need for Uniqueness and Unsatisfied Belonging LIFE-SIZED STANDEES OF ANIME CHARACTERS OR AUGMENTED REALITY, WHICH IS BETTER TOOLS FOR DESTINATION MARKETING?
Ono, Makoto	LIFE-SIZED STANDEES OF ANIME CHARACTERS OR AUGMENTED REALITY, WHICH IS BETTER TOOLS FOR DESTINATION MARKETING?
Onopko, Mariya	BRIDGING BUSINESSES DIGITALLY: A SYTEMATIC LITERATURE REVIEW OF B2B COMMUNICATION IN THE DIGITAL AGE
Osburg, Victoria-Sophie	Can brand activism benefit luxury brands?
Ostroff, Nadya	EMBODYING COOLNESS AS A FORM CULTURAL CAPITAL OF LUXURY FASHION BRANDS -- A COMPARISON STUDY OF BURBERRY AND AQUASCUTUM
Ou, Tsung-Yin	A Study on Integrating Deep Image Feature Matching for Hyper-Personalized Intelligent Interior Design and Product Recommendation
Oukhayi, Bouchra	Embodied in the Metaverse: Exploring Brand Authenticity and Avatar Identity in Virtual Fashion Spaces
Ounvorawong, Nuttakon	ARTIFICIAL INTELLIGENCE AND FASHION: A BIBLIOMETRIC ANALYSIS AND FUTURE AVENUES FOR RESEARCH
Ozanne, Lucie	An exploration of why males adopt androgynous fashion
P
Paavola, Lauri	From Consumer Needs to Consumption Behaviour: Investigating the Influence of Ethical Values on Grocery Retailers’ Marketing Strategies
Padberg, Dominik Julian	The Role of Perceived Control in Service Recovery
Pahi, Sampa Anupurba	Self-Tracking as a Nudge: Fostering Sustainable Consumption through Consumer-based Activity Tracking Systems
Palihawadana, Dayananda	IMPACT OF SOCIAL MEDIA USAGE ON MICRO AND SMALL BUSINESSES IN THE UNITED KINGDOM
Pallares, Montserrat	The Historical Evolution of Overtourism in Barcelona and Cross-Regional Comparative Analysis: A Process Tracing Perspective
Pallocci, Lisa	Influencer Marketing in the Travel Industry: A Comparative Study of Image and Video Posts
Palo, Teea	APPLICATIONS OF METAVERSE IN TOURISM MARKETING: A SYSTEMATIC LITERATURE REVIEW
Panditharathna, Roshan	Value Co-creation Through Employee-Service Robotics Collaboration: The Role of Employee Creativity
Pangilinan, Steven Sachi	DETERMINANTS OF CUSTOMER PURCHASE INTENTION TO ONLINE FOOD DELIVERY SERVICES: A CASE IN ILIGAN CITY
Panopoulos, Anastasios	Impact of User and Firm-Generated Content on Brand Communities and Destination Branding
Panwar, Tarun	THE INFLUENCE OF HERD BEHAVIOUR ON THE URGE TO BUY IMPULSIVELY AND CONTINUANCE INTENTION IN FASHION GROUP BUYING: THE ROLE OF CUSTOMER EXPERIENCE
Papakyriakopouls, Dimitrios	WHERE ARE YOU FROM AND HOW ARE YOU SATISFIED? ASYMMETRIC EFFECTS OF SERVICE ATTRIBUTES ON CUSTOMER SATISFACTION AND THE MODERATING EFFECT OF CULTURE
Pape, Denise	The Psychology of Data Disclosure in Immersive Platforms: Risks, Rewards, and User Perceptions
Parahiyanti, Cesya Rizkika	Religious tourism through a behavioral lens: a systematic literature review
Paramita, Widya	Present as the Bridge for the Past and Future? Exploring the influence of information with different temporal orientation on sustainable fashion purchasing behaviour.
Parguel, Beatrice	“MADE IN CHINA” LUXURY: WHY CHINESE GENERATIONS MATTER?
Park, Chaeyeon	Exploring the Impact of User-Generated Content on Luxury Branding
Park, Dong Hwan	AI TRANSFORMATION AND AI ADOPTION IN B2B ENVIRONMENT
Park, Eunyoung	Impact of Generative AI Virtual Fitting Services Characteristic on Consumer Behavior : Mediating role of Technology Acceptance and Emotional Responses
Park, Heejung	MARKETING TRANSFORMATION FOR SUSTAINABILITY: LINKING GREEN CONSUMPTION TO CONSUMER WELL-BEING OVERCONFIDENCE OR RESILIENCE? INVESTIGATING THE DUAL ROLE OF SELF-ESTEEM IN CONSUMER DECISION-MAKING
Park, Jinsu	CONSUMER EXPERIENCE IN THE METAVERSE: A SYSTEMATIC REVIEW OF CURRENT KNOWLEDGE, THEORETICAL FOUNDATIONS, AND FUTURE RESEARCH DIRECTIONS
Park, Joohyung	A QUALITATIVE INQUIRY AND CONCEPTUALIZATION OF TRAVELER COMMITMENT TO CHATGPT
Park, Jooyoung	The Impact of Clever Humor and Expert Endorsements in Advertising Is AI Your Collaborator or Competitor? How Perceived AI Role Shapes Consumer Response to AI-Generated Advertising
Park, Juran	EXPLORING FACTORS FOR SUSTAINABLE DEMAND OF MARINE WELLNESS TOURISM PROGRAMS: MULTI-ANALYTICAL APPROACHES
Park, Narang	MARKETING TRANSFORMATION FOR SUSTAINABILITY: LINKING GREEN CONSUMPTION TO CONSUMER WELL-BEING OVERCONFIDENCE OR RESILIENCE? INVESTIGATING THE DUAL ROLE OF SELF-ESTEEM IN CONSUMER DECISION-MAKING
Park, Seolwoo	When Twists Become Premium: The Role of Luxury Involvement in Price Perception
Park, Seong-Yeon	EXPLORING ESG AUTHENTICITY AND CONSUMER MEANING-OUT PROPENSITY IN THE ERA OF SUSTAINABLE MARKETING: IMPACTS ON CONSUMER PSYCHOLOGY, BRAND AUTHENTICITY, AND LOYALTY
Park, Seoyoung	THE MODERATING ROLE OF INFLUENCER MARKETING IN POP-UP STORE EFFECTIVENESS: EVIDENCE FROM FIELD DATA
Park, Si-yoon	THE MODERATING ROLE OF INFLUENCER MARKETING IN POP-UP STORE EFFECTIVENESS: EVIDENCE FROM FIELD DATA
Park, Sohyeon	When Twists Become Premium: The Role of Luxury Involvement in Price Perception The Power of Visual Display: How Product Unit Presentation Shapes Promotional Effectiveness in Online Environments HERITAGE IN VIRTUAL WORLD: COMPARING THE EFFECT OF METAVERSE AND PHYSICAL LUXURY FASHION ADVERTISING ON MESSAGE AUTHENTICITY AND PURCHASE INTENTION
Park, Young Eun	THE MODERATING ROLE OF INFLUENCER MARKETING IN POP-UP STORE EFFECTIVENESS: EVIDENCE FROM FIELD DATA EFFECTS OF TEXTUAL, IMAGE, AND VIDEO CONTENT ON SATISFYING CONSUMER NEEDS IN DESTINATION MARKETING: A DEEP LEARNING APPROACH A DEEP UNDERSTANDING OF LUXURY FASHION BRANDS’ COLLABORATION PARTNER SELECTION STRATEGY: A DEEP LEARNING APPROACH
Park, Yun Ho	HOW GENERATIVE AI SERVICES PERSUADE CUSTOMERS IN HIGH END RETAIL FINANCIAL PRODUCTS
Patarapongsant, Yupin	MORALLY CONTROVERSIAL CONSUMPTION: A STUDY OF PROSTITUTES AND THEIR CLIENTS IN THAILAND Social Elements of Innovative/Traditional Practices in Subsistence Entrepreneurship: Examining Subsistence Entrepreneurs in Southernmost Rural Thailand on the Role of Technology in Shaping Behaviors
Paulet, Elisabeth	THE POWER OF SOCIAL MEDIA: THE INFLUENCE OF GENDER, INCOME AND EDUCATION IN DRIVING LUXURY PURCHASES
Pedro, Yael	Hue Matters: How Color Shapes Women's Perceptions of STEM Advertising EXPLORING THE GENDER GAP: CHALLENGES FOR WOMEN-LED SMES ADOPTING AI IN THE FASHION INDUSTRY
Pellicelli, Anna Claudia	JUVENTUS REBRANDING. A BOLD STRATEGY THAT LOOKS TO THE FUTURE
Peng, Chih-Hung	EXPLORING THE ROLE OF AI-BASED CHATBOT PERSPECTIVE-TAKING IN BRAND TRANSGRESSIONS
Peng, David	THE IMPACT OF LARGE LANGUAGE MODELS ON SERVICE CUSTOMIZATION: AN EMPIRICAL ANALYSIS OF TRIPADVISOR MANAGEMENT RESPONSES
Peng, Qingxin	IMPLEMENTING EVENT MARKETING FOR FASHION BRAND COMMUNICATION: A THEORETICAL DISCUSSION
Peng Cui, Annie	How disclosure type and AI-designed post matters for influencer advertising on social media A story to sell: The influence of storytelling and influencer-product fit on the effectiveness of influencer marketing
Pentttinen, Valeria	Marketing mix modeling reimagined: Leveraging ai for data-driven decisions (Abstract)
Pergelova, Albena	SHAPING LUXURY: THE STRATEGIC ROLE OF INFLUENCERS IN INTERNATIONAL FASHION BRANDING IN CHINA
Perlangeli, Genni	SUSTAINABILITY TOURISM BRANDING AND CULTURAL HERITAGE: SPORTS EVENT – OVIDIO RUNNING EUROPE
Perlangeli, Genni	UNVEILING THE CULTURAL HERITAGE DIMENSION OF THE COUNTRY IMAGE: A LEXICAL DIVE INTO WEB NARRATIVES FROM TWENTY-FOUR COUNTRIES
Peter, Paula C.	ENCOURAGING SUSTAINABLE DIETS: HOW IMMERSIVE EXPERIENCES SHAPE THE WILLIGNESS TO EAT BUGS
Petersen-Wagner, Renan	ANTECEDENTS, DECISIONS, AND OUTCOMES OF CORPORATE SOCIAL IRRESPONSIBILITY IN SPORTS MEGA-EVENTS: A SYSTEMATIC LITERATURE REVIEW AND AVENUES FOR FUTURE RESEARCH
Petison, Phallapa	FROM PREDICTIVE ANALYTICS TO GENERATIVE AI: A BIBILOMETRIC ANALYSIS OF AI ADOPTION IN FASHION
Phau, Ian	CONSUMER BEHAVIOUR ON MICRO-CREDENTIALS ENROLMENT: EMPIRICAL APPLICATION OF EXTENDED COM-B MODEL Is it better to be michelin and green at the same time? Exploring the perceived value and intentions towards michelin green stars
Pick, Doreen	DARK SIDE OF CSR RELATED-CAMPAIGNS OF „TRUE PRICES“: EMOTIONS AND LOYALTY OF FOOD CUSTOMERS THE ROLE OF CSR IMAGE FOR LOYALTY
Pigac, Tilen	Navigating Transparency in Virtual AI Humans: Insights From the Luxury Hospitality Sector A PHENOMENOLOGICAL STUDY ON THE PSYCHOLOGICAL MECHANISMS AND EMOTIONAL RESPONSES OF CONSUMERS TO ONLINE REVIEWS OF HOTEL ATTRACTIVENESS – A COMPARATIVE ANALYSIS OF DIFFERENT GENDERS AND GEOGRAPHICAL AREAS
Pinto, Patricia	Hotel guests’ co-creation process: influence on co-creation capabilities and the moderating role of perceived innovativeness and autonomous technology
Pinto de Mello, Cristina Helena	OVERTOURISM AND TOURISMPHOBIA IN GRAMADO - BRAZIL: IMPACTS ON THE DESTINATION IMAGE
Pittman, Matthew	Scarcity as a Bridge: Transforming Materialism into Ethical Consumerism
Plangger, Kirk	Digital vulnerability by design: AI-driven retail platforms and the cultivation of consumer (sub)conscious dependence Friend or Foe? Unpacking Biases in Artificial Intelligence-Aided Supplier Scouting
Pocsay, Marc	UNPACKING ONLINE GROCERY CARTS: A MISSION-BASED APPROACH TO SHOPPING TRIP SEGMENTATION
Pongsakornrungsilp, Pimlapas	LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY
Pongsakornrungsilp, Pitchayaporn	LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY
Pongsakornrungsilp, Siwarit	LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY
Pornpitakpan, Chanthika	Advertising and Sales Promotion Effects on Retail Store Sales: Big Data Analytics
Poulis, Athanasios	Impact of User and Firm-Generated Content on Brand Communities and Destination Branding
Pradhan, Debasis	Self-Tracking as a Nudge: Fostering Sustainable Consumption through Consumer-based Activity Tracking Systems
Prete, Emma	Localizing global strategies: Hong Kong consumer behavior and the aperitivo brands Aperol and Campari
Pueschel, Julia	COUNTRY PERCEPTIONS, ENVIRONMENTAL CONSCIOUSNESS, AND SECOND-HAND LUXURY CONSUMPTION – EVIDENCE FROM CHINA “MADE IN CHINA” LUXURY: WHY CHINESE GENERATIONS MATTER? DECODING LUXURY SHAMING USING GENAI AND CONSUMER PERSPECTIVES
Pusaksrikit, Theeranuch	IMPACT OF LUXURY BRAND VALUES ON PURCHASE INTENTION: SEGMENTING CUSTOMERS BASED ON INVOLVEMENT, NEED FOR STATUS AND COLLECTIVISM
Putra, Angga Ranggana	The Dynamics of Environmental Knowledge and Skepticism in Green Footwear Marketing
Pérez-Bou, Silvia	ZARA: THE EVOLUTION OF THE IN-STORE EXPERIENCE, FROM MAINSTREAM TO PHYGITAL LUXURY REDEFINING LUXURY FASHION BRANDING THROUGH THE STORES: AN INTERNATIONAL PERSPECTIVE OF ARCHITECTURE AND SENSORY MARKETING ELEMENTS
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Qi, Shanshan	Artificial Intelligence (AI) technologies in hotel sustainable development Performance of Plastic Surgery official online platform from the Perspective of Chinese Medical Tourists
Qian, Yi	The Influence of Movie Consumption on Consumer Shopping Decisions
Qiao, Xin	Tech-Savvy Leadership and Its Influence on Firm Performance
Qin, Kexin	APPLICATIONS OF METAVERSE IN TOURISM MARKETING: A SYSTEMATIC LITERATURE REVIEW
Qiu, Yuanming	DECIPHER THE ‘REASONS FOR’ AND ‘REASONS AGAINST VAPING AND INTENTION TO QUIT AMONG GENERATION Z CONSUMERS
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Raatikainen, Markus	From Consumer Needs to Consumption Behaviour: Investigating the Influence of Ethical Values on Grocery Retailers’ Marketing Strategies
Radic, Dubravko	DISCRETE GAMES IN MARKETING RESEARCH
Rahman, Mahabubur	IMPACT OF CORPORATE ENVIRONMENTALISM ON BRAND EQUITY IN LUXURY BRANDING
Rahman, Osmud	EXAMINING APPAREL SHOPPING EXPERIENCES OF BABY BOOMERS AS CAREGIVERS FOR ELDERLY INDIVIDUALS A STUDY OF GAMER IDENTITY AND WELL-BEING THROUGH COLLABORATIVE FASHION VIDEO GAME
Rana, Md. Rafiqul Islam	VALUE-BASED SEGMENTATION OF YOUNG LUXURY CONSUMERS IN FASHION NFTS: PERSONAL AND LUXURY VALUE PERCEPTIONS EXPANDED VALUE-BELIEF-NORM (VBN) MODEL OF SUSTAINABLE FOOD CONSUMPTION
Ranjan, Kumar	CONSUMERS’ PRIVACY PROTECTION BEHAVIORS IN SMART DEVICES ADOPTION: A PERSON-CENTERED INVESTIGATION
Rao Hill, Sally	SHALL I TRUST AN CHAT BOT? THE PARADOXICAL EFFECT OF ANTHROPOMORPHIC CUES
Rapti, Evangelia	Bridging Cultures: Empowering Tourists’ Intercultural Competence by Leveraging Personalized Destination Experiences for Sustainable Growth
Rauf, Muniba	UNDERSTANDING CUSTOMER BEHAVIOUR, PERCEPTION AND REWARDED ENGAGEMENT: A PATHWAY TO STRENGTHENING LOYALTY IN THE MOBILE AND METAVERSE LOYALTY PROGRAMS
Rauf, Muniba	Redefining Bandwagon Cues
Rawangngam, Niramon	LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY
Rea, Andrea	SUSTAINABILITY TOURISM BRANDING AND CULTURAL HERITAGE: SPORTS EVENT – OVIDIO RUNNING EUROPE
Rebiazina, Vera	AI PERSONALIZATION IN MARKETING AS KEY FACTOR OF CUSTOMER SATISFACTION IN BRICS RETAIL FASHION MARKET TRANSFORMATION IN RESPONSE TO EXTERNAL CHALLENGES: THE CASE OF RUSSIA THE TRANSITION OF THE FASHION MARKET AFTER EXIT OF LUXURY BRANDS: THE EVIDENCE FROM THE NATURAL EXPERIMENT
Redo, Arneene Stella	Ads That Stick: How Personalized Social Media Advertisements Drive Consumer Loyalty
Rehmat, Sana	FROM PIXELS TO PURPOSE: EXAMINING THE ROLE OF VIRTUAL VS. HUMAN INFLUENCERS IN TRANSPORTING CONSUMERS INTO INCLUSIVE NARRATIVES
Reményi, Andrea	The evolution of prestige in the luxury industry: a network of opportunities for digital trends and innovative marketing strategies
Rethore, Christophe	From Big Data and Artificial Intelligence to Business Intelligence and Analytics for enhanced Key Account Management: A Dynamic Capabilities Perspective in an Emerging Market Context
Rezaee Vessal, Saeedeh	Abstract: DO WEB3 METAVERSES PROVIDE GREATER VALUE TO CONSUMERS THAN WEB2? EXPERIMENTAL INSIGHTS DO WEB3 METAVERSES PROVIDE GREATER VALUE TO CONSUMERS THAN WEB2? EXPERIMENTAL INSIGHTS
Rialti, Riccardo	THE IDENTITY PRISM GETS DIGITAL! EMERGING STRATEGIES TO NURTURE LUXURY CONSUMERS’ EXTENDED-SELF AND BRAND RELATIONSHIP
Ricci, Alessandra	From Canvas to Couture: The Influence of Artification on Luxury Branding
Righi, Lilia	Walking the Talk: Bridging the Gap Between Sustainable Fashion attitude and Consumer Behavior with Gen Z: The Contribution of Neutralization Theory
Ringle, Christian M.	THE RESTAURANT – FOOD DELIVERY PLATFORM RELATIONSHIP: ASSESSING THE EFFECTS OF SOCIAL SUSTAINABILITY
Risso, Mario	EMPIRICAL RESEARCH ON B-CORP CERTIFICATION IN THE ITALIAN FASHION INDUSTRY: IMPACT ON MARKETING AND MADE IN ITALY SUSTAINABILITY COMMUNICATION IN FASHION: A COMPARATIVE ANALYSIS OF B-CORP AND NON B-CORP BRANDS ACROSS LUXURY AND FAST FASHION
Rivera-Pesquera, Martha	WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES
Robichaud, Zachary	EXAMINING APPAREL SHOPPING EXPERIENCES OF BABY BOOMERS AS CAREGIVERS FOR ELDERLY INDIVIDUALS
Robson, Matthew J.	Staying or Leaving? Resource Redeployment and Real Options Effects in Accelerating or Mitigating Firms’ International Market Exit Decisions Exporter adaptation in international buyer–seller relationships in the digital era
Rodrigues, Helena	FROM ALGORITHMS TO AISLES: AI'S IMPACT ON LUXURY SHOPPING TOURISM
Rodrigues, Mariana Berga	The Influence of AI-Powered Personalization on Brand Loyalty in the Fashion Industry ATTACHED TO AR EXPERIENCES: THE ROLE OF SELF-CONSTRUAL AND EMOTIONAL INTELLIGENCE UNDERSTANDING ATTITUDES TOWARD ARTIFICIAL INTELLIGENCE: THE ROLE OF SELF-EFFICACY AND SOCIAL PRESENCE
Rojas-Méndez, José I.	From Canvas to Couture: The Influence of Artification on Luxury Branding
Rollins, Minna	CUSTOMER EDUCATION IN MARKETING: IMPLICATIONS FROM BUILDING ARTIFICIAL INTELLIGENCE KNOWLEDGE
Romagosa, Francesc	The Historical Evolution of Overtourism in Barcelona and Cross-Regional Comparative Analysis: A Process Tracing Perspective
Rosa, Álvaro	CUSTOMERS' PERCEPTIONS OF AIR TRAVEL: INVESTIGATING CONVERGENCE VIA AN IPA
Rossides, Nicos	BRIDGING BYTES AND BEHAVIORS: HUMAN-CENTRIC RESEARCH IN EMERGING DIGITAL ECONOMIES TOWARDS A ‘CO-INTELLIGENCE PARADIGM’: ENHANCING LEARNING IN MANAGEMENT EDUCATION MARKETING IN THE MIRROR: EXPLORING HUMAN-AI SYNERGY IN PROFESSIONAL PRACTICE
Rovai, Serena	THE IMPACT OF COUNTRY OF ORIGIN AND SUSTAINABILITY ON YOUNG CONSUMERS' PERCEPTIONS OF LUXURY GOODS THE INNOVATIVE ROLE OF AI FOR LUXURY BRAND STORYTELLING
Roytberg, Gregor	POTENTIAL GOVERNANCE FRAMEWORK FOR A CONDOMINIUM ONCE THE LEGISLATOR ALLOWS THE TOKENIZATION OF PROPERTY RIGHTS
Rudolph, Mira	The Impact of Clever Humor and Expert Endorsements in Advertising
Rundle-Thiele, Sharyn	DIGITAL ORDERING AND ITS EFFECTS ON CONSUMER PLATE WASTE REDUCTION: INSIGHTS FROM A STAKEHOLDER ORIENTATION INQUIRY
Rurale, Andrea	Trust or Trickery? The Role of AI and Human Influencers in Greenwashing Perceptions From Canvas to Couture: The Influence of Artification on Luxury Branding
Ryoo, Jun Hyun	Referral Marketing in the Creator Economy
Ryoo, Yuhosua	Too Close, Too Soon: How Personalization Amplifies Social Etiquette in Human-Robot Interaction The Paradox of Brand Activism Advertising: Bridging Divides and Deepening Polarization
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Sadhotra, Neha	BEYOND THE HUMAN TOUCH: AI INFLUENCERS AND THEIR IMPACT ON MILLENNIALS' PURCHASE DECISIONS IN SOCIAL COMMERCE SUSTAINABLE SPARKLE: HOW MILLENNIALS REDEFINE LUXURY WITH LAB-GROWN DIAMONDS
Sai, Fuyume	An Analysis of Impulse Purchases in Interactive E-Commerce Using Bibliometric and Textual Data
Saito, Hiroaki	SERVICE ROBOTS IN HOSPITALITY: HOW WARMTH AND COMPETENCE INFLUENCE CUSTOMER REACTIONS TO HUMAN AND ANIMAL-LIKE ROBOTS
Sakamoto, Kazuko	Cultural background and marketing strategies in the perception of design similarity: A comparison between the Netherlands and Japan
Salamoura, Maria	THE NEGATIVE IMPACT OF PERCEIVED RISK ON NEOBANKS’ ADOPTION
Sang, Hui	Body Image and Impulsive Shopping
Santing, Bart C.	Unveiling The Future Of Cross-Sell: a Comparative Analysis of Item-Based vs. Collaborative Recommendations, and Human vs. Genai-Crafted Messages Through a Field Experiment
Santos, Carla Alessandra	COCREATION AND RELATIONSHIPS AS KEY COMPONENTS FOR SUSTAINABLE COMPETITIVE ADVANTAGE
Santos, Filipe	HIGH FASHION MEETS HIGH TECH: NFTs ADDING SPARKLE TO LUXURY SHOPPING
Santos, Jose Novais	Sustainability in the fashion industry: an inter-organizational approach
Santos, João	POTENTIAL GOVERNANCE FRAMEWORK FOR A CONDOMINIUM ONCE THE LEGISLATOR ALLOWS THE TOKENIZATION OF PROPERTY RIGHTS
Santos, Roberio	ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS. ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS.
Santos, Susana	THE RELATION BETWEEN LIVESTREAMERS, FLOW, AND TRUST: A CROSS-NATIONAL STUDY TO UNDERSTAND IMPULSE BUYING
Santos Arteaga, Francisco Javier	CULTURAL TRAITS AND FOOD WASTE: AN EXPERIMENTAL ANALYSIS OF PERSUASIVE MESSAGING IN ITALY AND AUSTRALIA
Sarafidis, Sokratis	RECIPROCAL MARKETING COMMUNICATION AND ADAPTIVE GOVERNANCE
Satta, Anna	Unlocking the Skies: Understanding the Air Travel Experience of Consumers with Autism Spectrum Disorder for Inclusive Service Design
Schellhase, Ralf	The Use of Artificial Intelligence in the Teaching and Management of an MBA Programme - Opportunities and Challenges
Schmitt, Bernd	DECODING LUXURY SHAMING USING GENAI AND CONSUMER PERSPECTIVES
Schneider, Andressa	FROM ATELIER TO ASSETS: THE FINANCIAL EPIC OF LUXURY EMPIRES (2014-2023)
Schulze, Christian	CONVERSION RATES IN E-COMMERCE
Schwaiger, Manfred	Measuring Authenticity in CSR Communication
Schweitzer, Fiona	AVATAR AS SITUATIONAL SELVES: EFFECTS ON CONSUMER BEHAVIOR IN VIRTUAL RETAIL CONTEXTS
Schönbrunn, Julia	IDENTIFICATION WITH A DESTINATION MANAGEMENT ORGANISATION (DMO)
Segard, Olivier	HUMANS VERSUS ROBOTS: A CONFRONTATION REGARDING SHOPPING IN THE METAVERSE
Seidu, Raphael Kanyire	THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMERS' DESIRE FOR FASHION PRODUCTS IN GHANA
Sekhri, Sukriti	CONSUMER RESPONSES TO MEN DEFYING NORMATIVE EXPECTATIONS
Selvarajah, Mayura	Redefining Bandwagon Cues
Seo, Jeonghwa	The Temporal Dynamics of Consumer Negativity: How Circadian Rhythms Influence Negative Reviews and Consumer Sentiment
Seo, Yuri	HOW LUXURY UPCYCLING ENHANCES BRAND ATTITUDE THROUGH THE CREATOR’S ESSENCE BRAND REDEMPTION: HOW LIBERALS AND CONSERVATIVES DIFFER IN MORAL LICENSING
Shahzad, Khuram	EXPLORING BEHAVIORAL INTENTIONS IN METAVERSE RETAILING: AN APPLICATION OF THEORY OF CONSUMPTION VALUES
Shan, Juan	How disclosure type and AI-designed post matters for influencer advertising on social media A story to sell: The influence of storytelling and influencer-product fit on the effectiveness of influencer marketing
Shang, Yewei	The Historical Evolution of Overtourism in Barcelona and Cross-Regional Comparative Analysis: A Process Tracing Perspective
Shankar, Amit	How Parasocial Interactions Drive online Purchase Intentions: A Meta-Analysis
Shao, Dalong	NOVELTY, SATIATION AND ACQUIRED TASTE: A LOOK INTO THE PREFERENCE FLUCTUATION AND THE PREFERENCE READHUSTMENT AFTER ABSTINENCE
Sharko, Elena	AI PERSONALIZATION IN MARKETING AS KEY FACTOR OF CUSTOMER SATISFACTION IN BRICS RETAIL
Sharma, Aditya	Decoding Credibility and Influence: How Destination Videos Shape Travel Intentions
Shen, Luyao	THE EFFECTS OF LUXURY BRAND SALES PROMOTIONS ON CONSUMER INTRINSIC MOTIVATION AND BRAND PERCEPTION: THE MODERATING ROLES OF SELF-MONITORING AND BRAND GENDER
Shen, Xiaoqian	GENERATIVE AI IN FASHION ADVERTISING: EXAMINING CONSUMER ATTITUDES AND BEHAVIOURAL RESPONSES
Sheng, An	How Human-Robot Teams (vs. all-Human Teams) Enhance Customer Cooperation with Service Providers: The Role of Relative Power Perceptions
Sheng, Mengxi	The Hierarchical Unity of Objectivity and Psychology: A Study of the Tourism Attraction Mechanism of Linzhi, Tibet, in the Perspective of Landscape Functional Affordance
Shibuse, Masahiko	Effects of the Content of Chatbot Conversations on the Advertising Personalization Paradox
Shih, Shan-Ying	IMMERSIVE RETAIL: EXPLORING THE IMPACT OF VIRTUAL REALITY ON THE SHOPPING EXPERIENCE CROSS-NATIONAL COMPARISON OF HOW CONSUMERS REACT TO VIRTUAL TRY-ON TECHNOLOGY: THE CASE OF US AND TAIWAN THE IMPACT OF VR SPATIAL DESIGN ON CONSUMER ENGAGEMENT AND INTENTION OF USE IN RETAIL ENVIRONMENTS
Shimizu, Akira	CONSUMER CHOICE OF RETAIL FORMAT IN THE OMNI-CHANNEL ERA: A TIME-OF-DAY PERSPECTIVE
Shimul, Anwar Sadat	CONSUMER PREFERENCE AND WILLINGNESS TO PAY MORE FOR TRACEABLE FOOD: AN AUSTRALIAN PERSPECTIVE IMPACT OF CORPORATE ENVIRONMENTALISM ON BRAND EQUITY IN LUXURY BRANDING
Shin, Haejoon	EXAMINING BRAND CRISIS IN THE LUXURY INDUSTRY: CRISIS SPILLOVER AND POST-CRISIS COMMUNICATION SPILLOVER ON RIVAL BRANDS
Shin, Hakseung	VIRTUAL GATEWAYS TO THE SPACE: UNVEILING SPACE TOURISM PERCEPTIONS THROUGH VIRTUAL REALITY’S ROLE EXPLORING FACTORS FOR SUSTAINABLE DEMAND OF MARINE WELLNESS TOURISM PROGRAMS: MULTI-ANALYTICAL APPROACHES
Shin, Hanna	STATUS VS. AUTONOMY: THE INFLUENCE OF HIGH AND LOW ART IN LUXURY ADVERTISING
Shin, Jeongah	When Silence Speaks: The Role of Greenhushing in Fashion Brand Perceptions
Shin, Jongkuk	THE PARADOX OF TRANSPARENCY: THE DUAL IMPACT OF SPONSORSHIP DISCLOSURE ON TRAVEL INFLUENCER CREDIBILITY, DESIRE TO MIMIC, AND VISIT INTENTION THE EFFECT OF UPCYCLING PRODUCT’S PAST IDENTITY ON PURCHASE INTENTION: THE MEDIATING ROLE OF NOSTALGIA, UNIQUENESS AND CREATIVITY The Role of Emotional Experiences in Pop-Up Stores for Building Brand Loyalty Among Generation Z
Shin, Sohyoun	EXAMINING BRAND CRISIS IN THE LUXURY INDUSTRY: CRISIS SPILLOVER AND POST-CRISIS COMMUNICATION SPILLOVER ON RIVAL BRANDS
Shin, Woosik	FROM REVIEWS TO REVENUE: EXAMINING THE IMPACT OF SOURCE MATERIAL AND ONLINE REVIEWS ON BOX OFFICE REVENUE
Shin, Youngnam	Fashion Design with Generative AI: Examining Work Effectiveness through Self-Determination Theory
Shishank, Shishank	LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY
Shiu, Eric	Scale development and validation of consumer engagement with technology
Shu, Wenjun	How do Corporate Sociopolitical Activism Oriented Market Exits Affect Firm Performance? Evidence from Corporate Exodus from Russia amidst the 2022 Russo-Ukrainian War
Shukiurov, Kenan	THE IMPACT OF DIGITAL EXPERIENCE, CLIENT CENTRICITY, AND ONLINE PRIVACY ON CUSTOMER SATISFACTION: THE MEDIATING ROLE OF OMNICHANNEL CUSTOMER EXPERIENCE
Sia, Joseph	ANTHROPOMORPHISM AND REALISM OF VIRTUAL INFLUENCERS: CONSUMERS’ INTENTION TO PURCHASE LUXURY BRANDED PRODUCTS
Siegner, Wanda	(RE-)DEFINING BOARD DIVERSITY
Silva, Leonor	Digital Transparency in Fast Fashion: The Influence of Digital Product Passports on Consumer Purchasing Decisions
Silveira, Cleo	Product discontinuation through an RFM-based framework
Sim, Youngho	BALANCING INFORMATION AND ACTION THE ROLE OF DIGITAL PRODUCT PASSPORTS IN MANAGING INFORMATION OVERLOAD AND CONSUMER GREEN BEHAVIOR INTENTION STRATEGIES FOR ADOPTING DIGITAL PRODUCT PASSPORTS IN THE TEXTILE AND FASHION INDUSTRY FOR SUSTAINABLE CONSUMPTION
Sima, Herbert	Beyond Discounts: Unpacking Consumer Purchase Intentions in China’s Livestreaming E-Commerce Market
Sinemus, Kathrin	Dropouts in gamified promotions: How retailers can manage them
Singh, Dr Priyank Kumar	Navigating Digital Disruption: Strategies for Marketing and Management Transformation
Smith, Whitney Vernes	Does generative artificial intelligence provide fair recommendations? – An ethnicity perspective
Snoussi, Kenza	FROM ALGORITHMS TO AISLES: AI'S IMPACT ON LUXURY SHOPPING TOURISM
Sola-Elizondo, Amaya	INFLUENCER MARKETING AND GENERATION Z IN THE FASHION INDUSTRY: EXPLORING THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR AND SHOPPING PREFERENCE
Son, Hyunsang	THE MODERATING ROLE OF INFLUENCER MARKETING IN POP-UP STORE EFFECTIVENESS: EVIDENCE FROM FIELD DATA EFFECTS OF TEXTUAL, IMAGE, AND VIDEO CONTENT ON SATISFYING CONSUMER NEEDS IN DESTINATION MARKETING: A DEEP LEARNING APPROACH A DEEP UNDERSTANDING OF LUXURY FASHION BRANDS’ COLLABORATION PARTNER SELECTION STRATEGY: A DEEP LEARNING APPROACH
Son, Sang-Chul	CROSS-BUYING EFFECTS OF OMNICHANNEL LUXURY BRANDS ADVERTISING MESSAGE : A SELF-DETERMINATION THEORY OF PERCEIVED AGILITY BALANCING LUXURY AND SUSTAINABILITY: THE ROLE OF AI INFLUENCER MESSAGING AND TRADE-OFF DISCOMFORT IN SHAPING CONSUMER PURCHASE INTENTION
Song, Changyue	Can Brand Activism Help? The Effects of Fit and Consumer Trait in Rebuilding Brand Trust
Song, Ji Hee	Exploring the Most Effective Consumer-AI Interaction Types based on Consumer Decision Context
Song, Zhe	AI Services in Emotional and Cognitive Scenarios: The Mediating Roles of Perceived Fairness and Personalization in Service Quality Perception
Songhyun, Kim	Unpacking Rank Effects: Cross-Category Variability in Online Marketplace Sales
Soureli, Magdalini	THE NEGATIVE IMPACT OF PERCEIVED RISK ON NEOBANKS’ ADOPTION
Sousa, Carlos	Reducing Corporate Social Irresponsibility? Investigating the interaction between TMT Pay Inequality and strategic emphasis
Speece, Mark	FROM PREDICTIVE ANALYTICS TO GENERATIVE AI: A BIBILOMETRIC ANALYSIS OF AI ADOPTION IN FASHION
Spence, Martine	PREDICT CONSUMER INTENTION TO USE MM FOR IN-STORE PURCHASES CONSUMER BEHAVIOUR IN THE FACE OF FINANCIAL INNOVATION: A SYSTEMIC REVIEW OF THE LITERATURE AND A RESEARCH PERSPECTIVE
Spratt, Ben	Too Close, Too Soon: How Personalization Amplifies Social Etiquette in Human-Robot Interaction
Spyros, Alexandratos	Impact of User and Firm-Generated Content on Brand Communities and Destination Branding
Stangkas, Dimitrios	THE ROLE OF ARTIFICIAL INTELLIGENCE IN SHAPING DIGITAL ENTREPRENEURSHIP: EXPLORING NEW BUSINESS MODELS AND ENTREPRENEURIAL SKILLS DEVELOPMENT
Strehlau, Suzane	FROM ATELIER TO ASSETS: THE FINANCIAL EPIC OF LUXURY EMPIRES (2014-2023) USING CULTURE AND SOCIODEMOGRAPHIC VARIABLES TO EXPLAIN WHY PEOPLE LIVE ALONE AROUND THE WORLD
Strehlau, Vivian	USING CULTURE AND SOCIODEMOGRAPHIC VARIABLES TO EXPLAIN WHY PEOPLE LIVE ALONE AROUND THE WORLD OVERTOURISM AND TOURISMPHOBIA IN GRAMADO - BRAZIL: IMPACTS ON THE DESTINATION IMAGE
Strizhakova, Yuliya	PROCESS AND OUTCOME FRAMING IN PROMOTING ENVIRONMENTAL COMMUNICATION
Sugimoto, Miku	POPULARITY OR INFORMATION QUALITY: EXPLORING EFFECTS OF NANO-INFLUENCERS’ POSTS INFLUENCING PURCHASE INTENTIONS ON X
Suhardjo, Harryanto	Revenue Optimization Strategies for Creators on Reward-based Crowdfunding Platform
Sukati, Inda	FROM BELIEFS TO BASKETS: UNDERSTANDING MALAYSIAN CONSUMER DRIVERS IN THE ORGANIC MARKET
Suman, Erelly	PERSUASIVE POWER OF VOICE ASSISTANTS: EXAMINING THE IMPACT OF PERSONALITY AND INTERACTIVITY ON ADVERTISING EFFECTIVENESS THROUGH THE HEURISTIC-SYSTEMATIC MODEL (HSM) Exploring the Impact of Immersive Technology on Sustainable Luxury Advertising: A Comparative Study Using the SOR Model Among Gen Z Consumers
Sun, Chia-Wei	TOO AUTHENTIC TO TOLERATE? THE IMPACT OF PERCEIVED AUTHENTICITY IN AI CHATBOT DESIGN ON CONSUMER BEHAVIOR UNDER SERVICE FAILURE
Sun, Jie	How Consumer Feel to the Distinctive Categories of the Luxury Brand’s Co-branding and Their Spillover Effects Inspiring Consumers Using Augmented Reality (AR) in Retailing: The Value Co-creation Perspective and Boundary Condition of Implicit Beliefs
Sun, Peiliang	Bias and De-bias: Examining the Anchoring Effect of Official Ratings on Tourist Ratings
Sun, Yan	HOW EMBEDDED CUES OF SUPPLY-BASED SCARCITY, SELF-CONGRUITY, AND PSYCHOLOGICAL OWNERSHIP INFLUENCE CUSTOMER ENGAGEMENT IN MARKETING COMMUNICATIONS?
Sun, Yixin	Exploring the Integration of Culturally Informed Numerology Practices into AI-enhanced Customer Relationship Marketing In Hotels and Integrated Resorts
Sun, Yunxuan	What Makes A Logo Premium? How Brand Logo Kerning Affects Premium Brand Evaluation
Sung, Billy	VALIDATING THE DIGITAL TRANSFORMATION VALUE CREATION FRAMEWORK IN AUSTRALIAN AND TAIWANESE HOSPITALITY ETHICAL FOOD CONSUMPTION IN THE DIGITAL AGE: CONSUMER ATTITUDES TOWARDS DIGITALLY MONITORED ANIMAL WELFARE IN PORK PRODUCTS REVISITING THE SUPERIORITY OF HUMAN INFLUENCERS OVER VIRTUAL INFLUENCERS: THE ROLE OF PRODUCT FRAMING AND INFLUENCER STAY FOR THE PUNCHLINE: EXAMINING AD SKIPPING BEHAVIOUR IN HUMOROUS VIDEO ADS
Sung, Yongjun	Impact of Perceived Algorithmic Explainability, Control, and Literacy on User Evaluations in Short-Form Video Platforms DECODING AI IN ADVERTISING RESEARCH: BIBLIOMETRIC AND TOPIC MODELING ANALYSIS
Sung, Yongjun	LUXURY BECOMES TOO ACCESSIBLE: THE ANTECEDENTS AND EFFECTS OF LUXURY DEMOCRATICATION THE DOUBLE-EDGED IMPACT OF LUXURY FASHION BRAND PERSONALITY: CONSUMER REACTIONS TO GREEN INITIATIVES AND GREENWASHING
Sung, Yoon Hi	BEYOND THE HUMAN TOUCH: CONSUMER RESPONSES TO VIRTUAL INFLUENCERS ENDORSING GREEN FASHION AND MULTIPLE BRANDS
Swiatek, Lukasz	Situational Crisis Marketing: Towards an Integration of Crisis Types and Contingency Theory
Szymkowiak, Andrzej	From Information to Influence: How Augmented Reality-Powered Digital Product Passports Shape Luxury Fashion Perceptions and Purchase Intentions
Sári, Dorottya	Enhancing Marketing through the Integration of Agile and AI
T
T Hoen, Remco	THE GAMIFIED SURVEY TAKING PROCESS FRAMEWORK: MOTIVATIONAL MATCHING HEXAD USERS WITH GAMIFICATION MECHANIC TYPE
Taira, Soma	SIGNALING EFFECTS OF FOOD PACKAGING DESIGN SIMPLICITY ON PERCEIVED LEVELS OF VARIOUS FOOD PROPERTIES
Taji, Asfiya	Sustainable Fashion in Action: Exploring Gen Z and Millennials' Perceptions of Collaborative Clothing Consumption in Canada
Takahashi, Hirotsugu	THE IMPACT OF CONSUMER PERSONALITY TRAITS ON POSITIVE AND NEGATIVE eWOM MOTIVATIONS
Tan, Caroline Swee Lin	THE INFLUENCE OF HERD BEHAVIOUR ON THE URGE TO BUY IMPULSIVELY AND CONTINUANCE INTENTION IN FASHION GROUP BUYING: THE ROLE OF CUSTOMER EXPERIENCE
Tan, Kevin	Situational Crisis Marketing: Towards an Integration of Crisis Types and Contingency Theory
Tan, Qun	Reducing Corporate Social Irresponsibility? Investigating the interaction between TMT Pay Inequality and strategic emphasis
Tan, Ser Zian	GREEN GLORY OR GLOAT? UNVEILING SCHADENFREUDE IN GREEN PRESTIGE ADVERTISING POWER OF SECOND-PERSON PRONOUNS: BOOSTING BRAND CONNECTION IN ONLINE ADS
Tan, Wenying	Neural Correlates Underlying Consumers' Discrimination between AI-generated and Human-generated Content
Tan, Wenying	Consumers’ Adoption to Digital Twin AI Agent Application Understanding AI-powered Inconsistent Recommendations: Insights from fMRI Studies
Tang, Po-Chuan	WHAT ACTUALLY COUNTS? RENOVATION PRIORITIZING IN BUSINESS HOTEL
Tang, Sisi	Digital Transformation: A Phygital Ecosystem for Enhancing Elderly’s Wellbeing and Experience Exploring Influential Factors on Consumers’ Acceptance of Health Monitoring Technology in Apparel: Insights from the UTAUT Model
Tang, Zezhi	From Learning to Adoption: Understanding Marketing Students' Acceptance of Generative AI Technologies
Tangri, Karun	EXAMINING APPAREL SHOPPING EXPERIENCES OF BABY BOOMERS AS CAREGIVERS FOR ELDERLY INDIVIDUALS
Tateno, Hinata	SIGNALING EFFECTS OF FOOD PACKAGING DESIGN SIMPLICITY ON PERCEIVED LEVELS OF VARIOUS FOOD PROPERTIES
Tawira, Letwin	‘I NEED MY FACE, MY ARM, MY LEG’: EXAMINING THE INFLUENCE OF AVATAR CONGRUITY ON VTO ADOPTION FOR ONLINE CLOTHING SHOPPING “DOES ANYONE ELSE JUST CONSTANTLY WANT NEW CLOTHING?” UNDERSTANDING AND ADDRESSING THE DESIRE FOR NEW CLOTHING
Teah, Min	Fashion Brand Collaborations: Exploring the Drivers of Consumer Evaluation
Teerakapibal, Surat	ARTIFICIAL INTELLIGENCE AND FASHION: A BIBLIOMETRIC ANALYSIS AND FUTURE AVENUES FOR RESEARCH
Tekper, Edwina	THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMERS' DESIRE FOR FASHION PRODUCTS IN GHANA
Tewari, Divya	BRAND REDEMPTION: HOW LIBERALS AND CONSERVATIVES DIFFER IN MORAL LICENSING
Thanh Hien, Dao	THE EFFECT OF UPCYCLING PRODUCT’S PAST IDENTITY ON PURCHASE INTENTION: THE MEDIATING ROLE OF NOSTALGIA, UNIQUENESS AND CREATIVITY
Theodosiou, Marios	From Big Data and Artificial Intelligence to Business Intelligence and Analytics for enhanced Key Account Management: A Dynamic Capabilities Perspective in an Emerging Market Context
Thoo, Ai Chin	THE ROLE OF PSYCHOLOGICAL EMPOWERMENT IN BOOSTING JUNIOR LECTURERS’ INTENTIONS TO COMMERCIALIZE TECHNOLOGY Trust Codes: Formal Mechanisms and Purchase Intentions in Online Shopping for Organic Foods in China FROM BELIEFS TO BASKETS: UNDERSTANDING MALAYSIAN CONSUMER DRIVERS IN THE ORGANIC MARKET A Value Co-Creation Framework for Understanding Consumer Intention to Adopt AI in Mobile Banking
Tian, Yating	Harnessing AI-Enabled Strategic Marketing to Enhance Purchase Intention in SMEs
Timóteo, Daniel	LOYALTY ECOSYSTEM TRANSFORMATION IN THE AGE OF DIGITAL BUSINESS
Ting, Ding Hooi	Navigating Noise: The Impact of Social Media Influencers on Consumer Purchase Decisions Through a Moderated Mediation Model
Tiong, Ying Ying	ANTHROPOMORPHISM AND REALISM OF VIRTUAL INFLUENCERS: CONSUMERS’ INTENTION TO PURCHASE LUXURY BRANDED PRODUCTS
Tiwari, Rohit	Designing and Implementing a Live Digital Campaign Planning Capstone: A Framework for Experiential Learning in Marketing Education
Tok, Dickson	What Makes A Logo Premium? How Brand Logo Kerning Affects Premium Brand Evaluation
Toon, Mark	Staying or Leaving? Resource Redeployment and Real Options Effects in Accelerating or Mitigating Firms’ International Market Exit Decisions
Toporowski, Waldemar	The Psychology of Data Disclosure in Immersive Platforms: Risks, Rewards, and User Perceptions
Toufaily, Elissar	Abstract: DO WEB3 METAVERSES PROVIDE GREATER VALUE TO CONSUMERS THAN WEB2? EXPERIMENTAL INSIGHTS DO WEB3 METAVERSES PROVIDE GREATER VALUE TO CONSUMERS THAN WEB2? EXPERIMENTAL INSIGHTS
Touzani, Mourad	THE INFLUENCE OF CULTURE ON PSYCHIC DISTANCE: A CONCEPTUAL FRAMEWORK
Toyoda, Kano	SIGNALING EFFECTS OF FOOD PACKAGING DESIGN SIMPLICITY ON PERCEIVED LEVELS OF VARIOUS FOOD PROPERTIES
Tran, Hai-Anh	PROCESS AND OUTCOME FRAMING IN PROMOTING ENVIRONMENTAL COMMUNICATION
Tran, Huy	PROCESS AND OUTCOME FRAMING IN PROMOTING ENVIRONMENTAL COMMUNICATION
Trim, Peter	Consumer -VI interaction effect on source credibility and purchase intention Value Co-creation Through Employee-Service Robotics Collaboration: The Role of Employee Creativity
Trindade, Jaiany	Redefining Market Potential: Definitions, Dimensions, and Index Proposition Product discontinuation through an RFM-based framework
Troilo, Michael	CUSTOMERS' PERCEPTIONS OF AIR TRAVEL: INVESTIGATING CONVERGENCE VIA AN IPA
Truong Faust, Natalie	PROJECT-LOCATION CONGRUENCE: WHEN GREEN PROJECTS MATCH GREEN LOCATIONS
Trần, Thùy Trang	INVESTIGATING THE RELATIONSHIP BETWEEN BIG FIVE PERSONALITY TRAITS AND IMPULSIVE BUYING BEHAVIOR IN E-COMMERCE: THE MODERATING ROLE OF EWOM
Tsadioti, Antonia	Exploring AI website advertising effectiveness through the lens of emotions: A case of travel comparison websites
Tsai, Huei-Ting	THE IMPACT OF VIRTIAL INFLUENCER ADVERTISING ON CONSUMERS’ PARA-SOCIAL INTERACTIONS AND PURCHASE INTENTIONS; THE MEDIATION ROLE OF SOCIAL CUES AND PSYCHOLOGICAL DISTANCE
Tsai, Tsui-Hsu	The Application of Innovation Diffusion Theory and Experimental Marketing Strategy in the Adoption of AI-Generated Technology
Tsaousi, Christiana	The Evolution of Buyer-Seller Relationships in the Digital Age: A Philosophical Approach
Tseung, Kitty	Exploring the Integration of Culturally Informed Numerology Practices into AI-enhanced Customer Relationship Marketing In Hotels and Integrated Resorts
Tunkevichus, Eduard	AI PERSONALIZATION IN MARKETING AS KEY FACTOR OF CUSTOMER SATISFACTION IN BRICS RETAIL
Turner, Callum	An exploration of why males adopt androgynous fashion
Tussyadiah, Iis	The role of AI personalisation in customer relationship management in service recovery
Tye, Ji Qing	FROM BELIEFS TO BASKETS: UNDERSTANDING MALAYSIAN CONSUMER DRIVERS IN THE ORGANIC MARKET
Tóth, Zsófia	AN EMPIRICAL INVESTIGATION OF ELECTRONIC WORD-OF-MOUTH (eWOM) ON CROSS-BORDER ONLINE PLATFORMS
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Ullrich, Sebastian	The Impact of Livestream Shopping Factors on Impulse Buying in Vietnam
Usrey, Bryan	SERVICE ROBOTS IN HOSPITALITY: HOW WARMTH AND COMPETENCE INFLUENCE CUSTOMER REACTIONS TO HUMAN AND ANIMAL-LIKE ROBOTS
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Valette-Florence, Pierre	Social Luxury or Environmental luxury? Are consumer perceptions influenced by celebrity endorsements?
van Heerden, Danita	UNVEILING THE POWER OF CREDIBILITY: HOW VIRTUAL INFLUENCERS SHAPE CONSUMER ATTITUDES AND PURCHASE INTENTIONS IN FASHION
Vanabriksha, Trathep	Digital vulnerability by design: AI-driven retail platforms and the cultivation of consumer (sub)conscious dependence
Vanharanta, Markus	Gift Occasions and Media Richness on Perceived Thoughtfulness: A Recipient Perspective
Vannucci, Virginia	REFRAMING MARKET INSIGHT: INTEGRATING BRAND, PANEL, AND RETAIL DATA WITH GEOGRAPHICAL GRANULARITY
Varga, Ákos	THE ROLE OF THINKING STYLES IN AR-ENABLED MOBILE APP EXPERIENCE
Vaudrey, Rhonwyn K	CLOCKING ON FOR LEISURE: A DRAMATURGICAL STUDY OF DAKA BEHAVIOR IN CHINESE TOURIST SPACES
Vedak, Kalpesh	BEYOND THE HUMAN TOUCH: AI INFLUENCERS AND THEIR IMPACT ON MILLENNIALS' PURCHASE DECISIONS IN SOCIAL COMMERCE
Verbeek, Jade	UNVEILING THE POWER OF CREDIBILITY: HOW VIRTUAL INFLUENCERS SHAPE CONSUMER ATTITUDES AND PURCHASE INTENTIONS IN FASHION
Verma, Saurabh	DECODING AUDIENCE SENTIMENTS AND RESPONSES TOWARD AI-DRIVEN INFLUENCERS: TRENDS AND INSIGHTS FROM INSTAGRAM
Vescovi, Tiziano	Localizing global strategies: Hong Kong consumer behavior and the aperitivo brands Aperol and Campari Pre-owned luxury product market landscape. The case of luxury watches
Vijayalakshmi, Akshaya	CONSUMER RESPONSES TO MEN DEFYING NORMATIVE EXPECTATIONS
Vinoi, Nivin	How Parasocial Interactions Drive online Purchase Intentions: A Meta-Analysis
Vlachos, Vasileios	RECIPROCAL MARKETING COMMUNICATION AND ADAPTIVE GOVERNANCE
Vocino, Andrea	Trust or Trickery? The Role of AI and Human Influencers in Greenwashing Perceptions From Canvas to Couture: The Influence of Artification on Luxury Branding
Volchek, Katerina.	Hotel guests’ co-creation process: influence on co-creation capabilities and the moderating role of perceived innovativeness and autonomous technology
Voyer, Benjamin	Beyond ‘Loud’: How Mindfulness Shapes Intrinsic Motivations for ‘Quiet’ Luxury Brand Prominence HOW LUXURY UPCYCLING ENHANCES BRAND ATTITUDE THROUGH THE CREATOR’S ESSENCE
Vozharenko, Viktoriia	SCROLLING MINDS: INVESTIGATING THE MENTAL HEALTH EFFECTS OF SOCIAL MEDIA ON YOUNG ADULTS
Vu, Tra My	ADVERTISING IN THE FINANCIAL SECTOR: FACTORS INFLUENCING STUDENTS’ INVESTMENT INTENTIONS
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Wahid, Risqo	Redefining Bandwagon Cues
Wait, Marius	A TAM ANALYSIS ON THE USEFULNESS OF A MOBILE APP AS A PRACTICAL SALES TEACHING PEDAGOGY
Walczak, William	Bridging Strategy and Execution: A Growth Mapping Framework for SME Marketing Agility through Big Data Analytics
Wan, Calvin	Enjoyment or Anxiety? The Role of Proximity and Passionate Intensity in Shaping User Perceptions of AI Lovers DIGITAL ORDERING AND ITS EFFECTS ON CONSUMER PLATE WASTE REDUCTION: INSIGHTS FROM A STAKEHOLDER ORIENTATION INQUIRY Gift Occasions and Media Richness on Perceived Thoughtfulness: A Recipient Perspective
Wan, Glory	Charismatic Fashion Designers’ impact on consumers’ brand perception - an application of Heider’s Balance Theory
Wan, Lisa	SEEKING WELLNESS: SOLO TRAVLER’S PREFERENCE ON TOURISM PROGRAMS Internal or External? Virtual Influencer and Its Influence on Destination Attractiveness? Human psychology as a driver of tourism development: The effect of regional personality traits Leveraging Karmic Investment Motivation To Nudge Tourist Pro-Environmental Behavior
Wan, Qiuyan	Unleashing Word-of-Mouth Potential for AI-Designed Innovations through Advertising
Wang, Cen	Medaling on Social: A Cross-Cultural Analysis of Olympic Athlete Branding and Engagement Are they being authentic? The effects of claim type and message sidedness on green compensation claims Can Brand Activism Help? The Effects of Fit and Consumer Trait in Rebuilding Brand Trust
Wang, Cen	EFFECTS OF PERSONAL VALUES ON GREEN PURCHASE INTENTION: THE MODERATING ROLE OF GREEN ADVERTISING SKEPTICISM
Wang, Chenhao	AN LLM-BASED AI AGENT SIMULATION SYSTEM: FOUR-PARTY GAME DYNAMICS IN LIVE E-COMMERCE
Wang, Chenhao	WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA
Wang, Chun	How disclosure type and AI-designed post matters for influencer advertising on social media
Wang, Di	HOW INDUSTRY 5.0 SHAPES MYOPIC MARKETING MANAGEMENT: THE ROLE OF CEO DECISIONS How Industry 5.0 Shapes Myopic Marketing Management: The Role of CEO Decisions
Wang, Dong	Vastness in Virtual Tours: A Multisensory Approach to Stress Reduction
Wang, Helen Si	Can AI Chatbots Be Human or Super-Human as Customers Desire? The Magic of Embodied Virtual Writing Speed
Wang, Huanzhang	AI Services in Emotional and Cognitive Scenarios: The Mediating Roles of Perceived Fairness and Personalization in Service Quality Perception A Study on the Dual-Path Impact Mechanism of Recommendation Systems on Purchase Intention— The Mediating Role of Personalized Perception and Accuracy Perception A Study on the Impact Mechanism of AI Service Agents on Consumer Service Experience Combating Brand Spillover: Platform Strategies of Replacement and Enablement in E-Commerce Competition Effects of Consumption Congruence on Consumer Preference on AI Driven Service of Luxury Brands
Wang, Hui-Ming Deanna	Does Firm Size Matter? The Performance Implications of Click-and-Collect Strategy
Wang, Jiasen	PROTECTION MOTIVATION THOERY IN TOURISM: A SEMI-SYSTEMATIC LITERATURE REVIEW
Wang, Jue	ARE BLEED LOGOS EFFECTIVE FOR TRAVELERS IN CROWDED TOURIST DESTINATIONS?
Wang, Kai-Yu	The downside of humor in social media complaint handling
Wang, Kun	EMBODYING COOLNESS AS A FORM CULTURAL CAPITAL OF LUXURY FASHION BRANDS -- A COMPARISON STUDY OF BURBERRY AND AQUASCUTUM
Wang, Kunyan	How humor is better? The Impact of Humorous Language Style of AI Comment Bot on Users' Social Reaction
Wang, Kuo-Ching	WHAT ACTUALLY COUNTS? RENOVATION PRIORITIZING IN BUSINESS HOTEL
Wang, Minhui	How does collective effervescence during a live concert shape tourists’ memorable experiences and subjective well-being?
Wang, Peng	DECODING USER ENGAGEMENT AND TRUST DYNAMICS ON SHORT VIDEO PLATFORMS: A COMPREHENSIVE TYPOLOGY ROOTED IN THEORY AND EVIDENCE
Wang, Phyllis	THE IMPACT OF LARGE LANGUAGE MODELS ON SERVICE CUSTOMIZATION: AN EMPIRICAL ANALYSIS OF TRIPADVISOR MANAGEMENT RESPONSES
Wang, Ping	HOW DOES VIDEO SCENE LENGTH AFFECT PRODUCT SALES? RETHINKING THE IMPACT OF COMPLETION RATE ON E-COMMERCE PLATFORMS
Wang, Qiyuan	THE IMPACT OF LARGE LANGUAGE MODELS ON SERVICE CUSTOMIZATION: AN EMPIRICAL ANALYSIS OF TRIPADVISOR MANAGEMENT RESPONSES
Wang, Sen	THE IMPACT OF CONSUMER PERSONALITY TRAITS ON POSITIVE AND NEGATIVE eWOM MOTIVATIONS
Wang, Sha	Enhancing tourist experience for culture destinations by digital storytelling
Wang, Shouyang	Introducing non-paying tourists to review on the tourism e-commerce platform? The effect of the non-paying tourists' identity on tourist engagement
Wang, Shuman	Research on the Impact of Customer Ritualized Experience on Brand Loyalty: The Moderating Role of Perceived Service Intelligence Investigating the role of improvised real-time marketing on customer loyalty: the moderating role of AI disclosure
Wang, Sujie	Thriving in Adversity? The Mechanism of Negative Experiences in Cycling Tourism Fostering Transformative Growth
Wang, Tianjiao	Research on the Impact of Customer Ritualized Experience on Brand Loyalty: The Moderating Role of Perceived Service Intelligence Investigating the role of improvised real-time marketing on customer loyalty: the moderating role of AI disclosure
Wang, Tianyu	THE IMPACT OF FOMO ON CONSUMER WELL-BEING ON SOCIAL NETWORKING SITES: A STUDY OF IDOL FAN CONSUMPTION ACTIVITIES
Wang, Wangshuai	How Moral Judgment Incongruence Affects Employee Job Crafting: The Moderating Roles of AI-Generated Ads’ Verisimilitude and Creativity
Wang, Weisha	The Impact of Corporate Social Responsibility (CSR) on Religious Consumers’ Luxury Consumption
Wang, Xiang	ALGORITHMIC BIAS PERSONALIZATION IN AI RECOMMENDATIONS: HOW CUSTOMIZABLE FAIRNESS SHAPES CONSUMER TRUST AND BEHAVIOR THE IMPACT OF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE
Wang, Xiang	CONSUMER REACTIONS TO AI-PRODUCED MARKETING DISCREPANCIES
Wang, Xinran	Effects of Consumption Congruence on Consumer Preference on AI Driven Service of Luxury Brands
Wang, Xuehua	SPEND AND SAVE: WHEN THE GAMBLED DISCOUNT INCREASES SPENDING
Wang, Yawei	INTRODUCING CULTURAL ENTROPY AS A FRAMEWORK FOR UNDERSTANDING CULTURAL TOURISM IL VIAGGIO TRAVEL: A CASE STUDY OF ACCESSIBLE TOURISM IN COSTA RICA
Wang, Yi	Generative AI in the Creator Economy: Exploring Consumer Attitudes Toward AI-Generated Fashion Content
Wang, Yi-Ting	SHOPPING BY LOOKS: HOW STREAMER APPEARANCE, PRODUCT PREFERENCE, AND IMPULSIVE BUYING AFFECT CUE REACTIVITY, CRAVING, AND PURCHASES
Wang, Yuan	The Impact of Online Travel Platforms’ Price Discrimination on Tourist Behaviors
Wang, Zi	How Gift Failures Affect Givers’ Feelings of Social Exclusion and Subsequent Choices
Wang, Zixuan	HOW DOES VIDEO SCENE LENGTH AFFECT PRODUCT SALES? RETHINKING THE IMPACT OF COMPLETION RATE ON E-COMMERCE PLATFORMS
Wang Yi Tong,	THE ROLE OF PSYCHOLOGICAL EMPOWERMENT IN BOOSTING JUNIOR LECTURERS’ INTENTIONS TO COMMERCIALIZE TECHNOLOGY
Wanick, Vanissa	ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS. ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS.
Watanabe, Nanaka	SIGNALING EFFECTS OF FOOD PACKAGING DESIGN SIMPLICITY ON PERCEIVED LEVELS OF VARIOUS FOOD PROPERTIES
Wee, Jeeweon	THE EFFECT OF IDEALIZED FEMALE VIRTUAL INFLUENCERS ON WOMEN’S APPEARANCE COMPARISON : A SERIAL MEDIATION MODEL OF OBJECTIFICATION AND SOCIAL COMPARISON
Wei, Ruiqi	A Platform for The Greater Good: How Can Digital Platforms Facilitate Social Innovation?
Weiss-Sidi, Merav	Hue Matters: How Color Shapes Women's Perceptions of STEM Advertising
Wellendorff, Franziska	Brands and Myths: from Coco Chanel, the Kelly Bag and a Panther - a typology of myths of valuable luxury brands
Wen, Lingling	Does Anthropomorphism Devalue Luxury? The Impact of Anthropomorphism on Consumers’ Evaluations of Luxury Products
Whang, Jeongbin	HERITAGE IN VIRTUAL WORLD: COMPARING THE EFFECT OF METAVERSE AND PHYSICAL LUXURY FASHION ADVERTISING ON MESSAGE AUTHENTICITY AND PURCHASE INTENTION THE IMPACT OF INNOVATION CAPABILITY ON FIRM PERFORMANCE: THE MODERATING ROLES OF MARKET SENSING AND NETWORK CAPABILITIES
Wijesundara, Bimali	The Impact of UGC on Travelers’ Lodging Intention with the Mediating Effect of the Usefulness of Contents: Special Reference to Travel Lodges in Sri Lanka
Wiratama, Iko Dian	Present as the Bridge for the Past and Future? Exploring the influence of information with different temporal orientation on sustainable fashion purchasing behaviour.
Wisker, Zazli Lily	Leveraging Machine Learning Algorithms and Online Survey in Influencer Marketing Attributes and Purchase Intention - Construct Development, Measurement and Use
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Wong, Andy	Charismatic Fashion Designers’ impact on consumers’ brand perception - an application of Heider’s Balance Theory
Wong, Christina W. Y.	Marketing Challenges in Promoting Garment Waste Recycling: Lessons Learnt from NGOs in Hong Kong
Wong, Jared	THE MORAL (IM)PERMISSIBILITY OF COUNTERFEIT LUXURY SIGNALING
Wong, Kit Hong	IMPACT OF INTERNET CELEBRITY CHARACTERISTICS ON FANS’ CONTINUOUS FOLLOWING BEHAVIOUR
Wong, Phoebe	Gift Occasions and Media Richness on Perceived Thoughtfulness: A Recipient Perspective
Woo, Heeseok	The Impact of Certification on Consumer Trust in the Fire Safety Service: A Signaling Theory Approach
Wu, Jia	THE IMPACT OF INCLUSIVE MARKETING ON SOCIAL PERCEPTIONS AND BRAND ANTHROPOMORPHISM IN LUXURY BRANDS
Wu, Jialin Snow	THE IMPACT OF CONTENT SOURCE IN SHORT-VIDEO MARKETING: AI DISCLOSURE AND CONSUMER TOLERANCE EFFECTS
Wu, Jiang	Understanding the Impact of Tourism Live Streaming on Z-Generation Tourism Intentions: A Planned Behavior Perspective The Hierarchical Unity of Objectivity and Psychology: A Study of the Tourism Attraction Mechanism of Linzhi, Tibet, in the Perspective of Landscape Functional Affordance
Wu, Laurie	Vastness in Virtual Tours: A Multisensory Approach to Stress Reduction
Wu, Lei-Yu	STRENGTHENING BRAND OWNERS’ ROLES IN TRIADIC RELATIONSHIPS: LEVERAGING TIES WITH INDIRECT CUSTOMERS
Wu, Songyuan	From irritation to usage frequency: Exploring the role of engagement in live commerce
Wu, Xiaoyue	HOW UNCERTAIN REWARDS INFLUENCER CONSUMSERS’ REFERRAL BEHAVIOR
Wu, Yijia	Combating Brand Spillover: Platform Strategies of Replacement and Enablement in E-Commerce Competition
Wu, You	ENJOYING FREE TASTING! THE IMPACT OF SERVICE ROBOT ON INCREASING CONSUMER’S FREE TRIAL ACCEPTANCE
Wut, Tai Ming	Using Chatbot in customer services context – A systematic review
X
Xia, Wantong	The impact of psychological and physical distance on the adoption of artificial intelligence in healthcare
Xian, Chuying	Performance of Plastic Surgery official online platform from the Perspective of Chinese Medical Tourists
Xiang, Diandian	Adapting Sense of Presence to Product Uncertainties in Crafting Augmented Reality Enhanced Experiences
Xiao, Limin	The More Innovative the Better? The Effect of Amenity Innovation on Customers’ Booking Intentions in P2P Accommodation
Xiao, Youkai Kyle	What Makes A Logo Premium? How Brand Logo Kerning Affects Premium Brand Evaluation
Xie, Jeffery	Exploring the impact of certain and uncertain discounts on consumer perception and behavior High yield luxury tourism experiences for sustainable rural tourism destinations Is it better to be michelin and green at the same time? Exploring the perceived value and intentions towards michelin green stars To sacrifice or not? Perceived value of sacrifice green initiatives and consumer values on luxury hotel guests’ perceptions and preferences
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Xie, Qingqing	SUBLIMINAL PERSUASION VIA AI IN HEALTH PRODUCT ADVERTISING: THE MODERATING ROLES OF BELIEF AND HEALTH GOAL PRIMING ON CONSUMER PURCHASE INTENTION
Xie, Selina Yuqing	Image Fluency in Luxury Brands on Social Media Destination Image Congruence in Cultural Tourism: A Big Data Analysis of Cultural Authenticity, DMO Strategies, and Tourist Experiences in Macao and Vienna
Xie, Zhaohan	ENJOYING FREE TASTING! THE IMPACT OF SERVICE ROBOT ON INCREASING CONSUMER’S FREE TRIAL ACCEPTANCE
Xiyuan, Zhang	How does regulatory focus influence consumers’ sharing of AI generated photos?
Xu, Feifei	SENSORY EXPERIENCES AND WELL-BEING INTERSECTIONS: A MANAGERIAL APPROACH
Xu, Huimin	Effects of Virtual Human on Tourism Marketing in Digital Tourism Context How Virtual Human-Generated Content Works for Luxury Product Promotion Impacts of brand-related UGC on impulse buying in the virtual context
Xu, Jinghong	DO SOCIAl MEDIA INFLUENCERS’ ENDORSEMENTS ON XIAOHONGSHU STILL MATTER: THE MODERATING ROLES OF SOCIAL COMPARISON AND VALUE PERCEPTION IN LUXURY FASHION ADVERTISING
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Xu, Yinger	SERVICE ROBOTS AND CUSTOMER VALUE CO-DESTRUCTION BEHAVIOR: MECHANISMS AND IMPACT OF SOCIAL INTERACTION CUES
Xu, Yingjiao	VALUE-BASED SEGMENTATION OF YOUNG LUXURY CONSUMERS IN FASHION NFTS: PERSONAL AND LUXURY VALUE PERCEPTIONS
Xu, Yuanyi	DECIPHER THE ‘REASONS FOR’ AND ‘REASONS AGAINST VAPING AND INTENTION TO QUIT AMONG GENERATION Z CONSUMERS
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Y
Y, W	THE IMPACT OF DIGITAL HUMAN REALISM ON AESTHETIC EXPERIENCE IN VIRTUAL EXHIBITIONS: THE EFFECT OF NARRATIVE TRANSPORTATION AND HERITAGE TRAITS
Yada, Katsutoshi	Mapping the Evolution of Olfactory Marketing: A Bibliometric Analysis of Scent Research in Consumer Behavior
Yan, Chunyi	A Moderated Mediation Model on Conservation/Supplement of Psychological Resource Pathway to Employee Well-being
Yan, Xiuyan	The Impact of Chatbot Character Design on Customer Satisfaction
Yan, Xiuyan	HOW DO COMPANIES RESPOND TO ADVERTISING FAILURES OF SOCIAL MEDIA INFLUENCERS? FOCUSING ON THE SUSTAINABLE CONTRIBUTION OF SOCIAL MEDIA INFLUENCERS
Yang, Bicheng	The Influence of Movie Consumption on Consumer Shopping Decisions
Yang, Bin	Shielding against foreign competition: The untapped power of government customers
Yang, Chia Yen	DOES AI CHATBOT’S SERVICE QUALITY MATTER?: THE ROLE OF CUSTOMER SATISFACTION
Yang, Dong	THE VALUE OF ABSENCE – LUXURY BRANDS' CHALLENGES OF MAINTAINING BRAND ESSENCE AND EXCLUSIVITY ON SOCIAL MEDIA PLATFORMS
Yang, Haoyu	DO SOCIAl MEDIA INFLUENCERS’ ENDORSEMENTS ON XIAOHONGSHU STILL MATTER: THE MODERATING ROLES OF SOCIAL COMPARISON AND VALUE PERCEPTION IN LUXURY FASHION ADVERTISING
Yang, Jiachen	Harnessing AI Across Business Functions: Configurations for Efficiency and Innovation in Retail
Yang, Jie	TAP, PAY, AND STAY HAPPY: IS MOBILE PAYMENT SERVICE QUALITY THE HIDDEN KEY TO TOURIST SATISFACTION? INVESTIGATING DUAL ROUTES COMMUNICATION OF SMART TOURISM TECHNOLOGIES IN WINTER SPORTS TOURISM
Yang, Jingyi	FROM SENSORY TO EMOTIONAL: THE ROLE OF TACTILE CUES IN AI-DRIVEN CUSTOMER SERVICE
Yang, Lin	GREEN GLORY OR GLOAT? UNVEILING SCHADENFREUDE IN GREEN PRESTIGE ADVERTISING
Yang, Man	A STRATEGIC-CONFLICT PERSPECTIVE ON THE INTERPLAY OF CAUSATION AND EFFECTUATION IN ENTREPRENEURIAL MARKETING PROCESS OF INVs
Yang, Marvello	ELECTRIC VEHICLE GREEN FINANCIAL SUSTAINABILITY BEHAVIOR - INDONESIAN DIGITAL GENERATION PERSPECTIVES
Yang, Shaoguang	Freshness Matters: How Price (versus Quantity) Discounts Influence Consumer Response When Purchasing Near-expired Products
Yang, Su Jin	THE CONSUMER PERCEPTION OF DARK PATTERNS ON ONLINE TRAVEL PLATFORMS
Yang, Wang	Exploring Experiential Marketing Strategies of Luxury Fashion Brands in the Metaverse: An In-Depth Analysis of Immersive Consumer Engagement
Yang, Yang	SERVICE ROBOTS AND CUSTOMER VALUE CO-DESTRUCTION BEHAVIOR: MECHANISMS AND IMPACT OF SOCIAL INTERACTION CUES
Yang, Ye	Research on the Tourist Experience of Revitalizing the Cultural Heritage of the Macau Hotel Central
Yang, Yun	Are they being authentic? The effects of claim type and message sidedness on green compensation claims
Yang, Yunhao	THE UNCANNY VALLEY EFFECT IN ANTHROPOMORPHIC AI ROBOT DESIGN
Yang, Ziyi	CULTURAL IDENTITY AND GEN Z: ACCEPTANCE OF HAN ETHNIC CLOTHING IN TOURIST RENTALS
Yanhong, Zhang	How does regulatory focus influence consumers’ sharing of AI generated photos?
Yao, Alex Yao	Backlash Against Activism in Reward-Based Crowdfunding Campaigns
Yao, Dongdong	TO DISCLOSE OR NOT: EXPLORING MARKETERS’ STRATEGIES FOR MARKETING CONTENT IN THE AGE OF GENERATIVE ARTIFICIAL INTELLIGENCE
Yao, Qi	Unleashing Word-of-Mouth Potential for AI-Designed Innovations through Advertising Divergent or Relevant? How Creative Advertising Influences the Persuasive Effect of AI-Generated Ads
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Yap, Sheau Fen	Virtual influencers as catalysts for pro-social movements: A netnographic study
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Ye, Shun	Who will purchase souvenirs online? Exploring cultural effects from a neurophysiological approach
Yeoh, Yung Huey	DOES AI CHATBOT’S SERVICE QUALITY MATTER?: THE ROLE OF CUSTOMER SATISFACTION
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Yeunju, Wang	DIGITAL HUMAN AVATAR’ HUMANNESS IN THE METAVERSE EXHIBITION: THE ROLE OF IMMERSION AND PERCEIVED HERITAGE
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Yi, Xie	How does regulatory focus influence consumers’ sharing of AI generated photos?
Yim, Chi Kin Bennett	Can AI Chatbots Be Human or Super-Human as Customers Desire? The Magic of Embodied Virtual Writing Speed
Yim, Mark Y.	Too Close, Too Soon: How Personalization Amplifies Social Etiquette in Human-Robot Interaction
Yin, Meiling	Neural Correlates Underlying Consumers' Discrimination between AI-generated and Human-generated Content
Yin, Meiling	Consumers’ Adoption to Digital Twin AI Agent Application Understanding AI-powered Inconsistent Recommendations: Insights from fMRI Studies
Yin, Yajing	Investigating the role of improvised real-time marketing on customer loyalty: the moderating role of AI disclosure
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Yoon, Song Oh	The Power of Visual Display: How Product Unit Presentation Shapes Promotional Effectiveness in Online Environments
You, Leping	The Impact of Online Travel Platforms’ Price Discrimination on Tourist Behaviors
Youn, Chorong	More Real Isn’t Always Better: How Consumers Respond to Customized vs. Self-Replica Avatars in Virtual Fitting
Youn, Nara	STATUS VS. AUTONOMY: THE INFLUENCE OF HIGH AND LOW ART IN LUXURY ADVERTISING
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Ytang, Dorina Marie	INNOVATION FOR COMMERCIAL PERFORMANCE AMONG SETUP BENEFICIARIES IN NORTHERN MINDANAO: THE MODERATING ROLE OF DOST IFUND
Yu, Ava Huijuan	Unravelling the Interaction between Content Type and Repost Source in Social Media Engagement
Yu, Hong	EXAMINING APPAREL SHOPPING EXPERIENCES OF BABY BOOMERS AS CAREGIVERS FOR ELDERLY INDIVIDUALS
Yu, Hongxiao	Impact of Interactivity on Information Processing in Virtual Reality Experience A QUALITATIVE INQUIRY AND CONCEPTUALIZATION OF TRAVELER COMMITMENT TO CHATGPT
Yu, Jianing	The Dual Pathways of Self-Esteem in Parasocial Relationships: Need for Uniqueness and Unsatisfied Belonging
Yu, Joanne	Image Fluency in Luxury Brands on Social Media
Yu, Shubin	TAP, PAY, AND STAY HAPPY: IS MOBILE PAYMENT SERVICE QUALITY THE HIDDEN KEY TO TOURIST SATISFACTION? INVESTIGATING DUAL ROUTES COMMUNICATION OF SMART TOURISM TECHNOLOGIES IN WINTER SPORTS TOURISM
Yu, Ui-Jeen	IDENTIFYING MULTIDIMENSIONAL PERCEIVED VALUES OF GEN Z CONSUMERS IN ADOPTING WEARABLE DEVICES: A COMPARISON BETWEEN USERS AND NON-USERS IS SHOWROOMING DRIVEN BY CONSUMERS’ PERCEIVED RISK OF PRODUCT PERFORMANCE IN OMNICHANNEL SHOPPING ENVIRONMENTS? YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF)
Yu, Xiaolei	Research on the influencing factors and mechanism of user stickiness in the metaverse The Impact of Perceived Value of Luxury NFTs in the Metaverse on Consumer Well-being—An empirical study based on data from China
Yu, Yihua	Revolutionizing Fashion Advertising: The Role of Mixed Reality in Luxury Brand Experiences
Yu, Yining	ENJOYING FREE TASTING! THE IMPACT OF SERVICE ROBOT ON INCREASING CONSUMER’S FREE TRIAL ACCEPTANCE
Yuan, Chunlin	Research on the Impact of Customer Ritualized Experience on Brand Loyalty: The Moderating Role of Perceived Service Intelligence Investigating the role of improvised real-time marketing on customer loyalty: the moderating role of AI disclosure
Yuan, Ruizhi	The Rise of Companionship Service in the Digital and Social Transformation: A Systematic Literature Review
Yuan, Shiya	Artificial Intelligence (AI) technologies in hotel sustainable development
Yuan, Xina	HOW DOES VIDEO SCENE LENGTH AFFECT PRODUCT SALES? RETHINKING THE IMPACT OF COMPLETION RATE ON E-COMMERCE PLATFORMS
Yuen, Wesley	How Consumer Feel to the Distinctive Categories of the Luxury Brand’s Co-branding and Their Spillover Effects Inspiring Consumers Using Augmented Reality (AR) in Retailing: The Value Co-creation Perspective and Boundary Condition of Implicit Beliefs Unveiling Co-branding Spillover Effects: A Product-Level Perspective
Yuk, Hyeyeon	EXPLORING THE IMPACT OF AUTONOMY AND PERCEIVED RISKS ON CONSUMER ACCEPTANCE OF AI-POWERED PRODUCTS
Yun, Ruyu	Inspiring Consumer Possible Selves in Augmented Reality with Awe
Yuqi, Bai	Exploring Experiential Marketing Strategies of Luxury Fashion Brands in the Metaverse: An In-Depth Analysis of Immersive Consumer Engagement
Z
Zanutto, Alberto	Crafting Excellence: HModa Group strategic support for luxury fashion SMEs
Zapata Pérez, Andrés José	POTENTIAL GOVERNANCE FRAMEWORK FOR A CONDOMINIUM ONCE THE LEGISLATOR ALLOWS THE TOKENIZATION OF PROPERTY RIGHTS
Zarkada, Anna	OPPORTUNITIES AND CHALLENGES OF PROGRAMMATIC ADVERTISING: INSIGHTS FROM GERMAN SMEs Try Before you Buy: How Virtual Try-On (VTO) Tools Shape Consumers' Purchase Intentions
Zeng, Li	Understanding tourist regret: A conceptual model
Zeng, Li	UPSKILLING FOR FASHION DESIGN INNOVATION IN THE AI ERA
Zeugner-Roth, Katharina	Consequences of Cosmopolitanism: A Meta-Analytical Review
Zhan, Lingxue	TEXT-IMAGE CONGRUENCE OF AIRBNB HOSTS AND CUSTOMER BOOKING BEHAVIOR
Zhang, Fengjie	Engaging Consumers in the Digital Age: The Role of Advertising Interaction Types in Social Media Marketing Effectiveness
Zhang, Hailin	HOW DOES VIDEO SCENE LENGTH AFFECT PRODUCT SALES? RETHINKING THE IMPACT OF COMPLETION RATE ON E-COMMERCE PLATFORMS
Zhang, Han	Divergent or Relevant? How Creative Advertising Influences the Persuasive Effect of AI-Generated Ads
Zhang, Hao	TECHNOLOGY-ENHANCED VIRTUAL LUXURY: EXPLORING CONSUMER RESPONSES OF AI-DESIGNED LUXURY PRODUCTS
Zhang, Haoran	DESIGN ETHNOGRAPHY FOR AUTHENTIC AND INFORMATIVE VR-ENABLED EXPERIENTIAL TOURISM
Zhang, Jing	Trust Through Transparency: How AI Disclosure Levels Shape Consumer Adoption in Healthcare The impact of psychological and physical distance on the adoption of artificial intelligence in healthcare How memes culture and celebrity effects empower the virtual art value of NFTs Engaging Consumers in the Digital Age: The Role of Advertising Interaction Types in Social Media Marketing Effectiveness THE UNCANNY VALLEY EFFECT IN ANTHROPOMORPHIC AI ROBOT DESIGN
Zhang, Kaiqiao	Exploring the impact of certain and uncertain discounts on consumer perception and behavior
Zhang, Lingling	Effect of Providing Personalized Communication on Social Media
Zhang, Lingyan	Leveraging Karmic Investment Motivation To Nudge Tourist Pro-Environmental Behavior
Zhang, Liwen	Thriving in Adversity? The Mechanism of Negative Experiences in Cycling Tourism Fostering Transformative Growth
Zhang, Mengmeng	Effects of Consumption Congruence on Consumer Preference on AI Driven Service of Luxury Brands
Zhang, Mengying	The role of AI personalisation in customer relationship management in service recovery
Zhang, Mingli	Introducing non-paying tourists to review on the tourism e-commerce platform? The effect of the non-paying tourists' identity on tourist engagement
Zhang, Rukun	The Impact of Smartphone AI Assistant on Health Privacy Disclosure: The Moderating Role of Health Privacy Sensitivity CONSUMER RESPONSES TO AI-GENERATED CREATIVE ADVERTISING: DOES AI REDUCE THE CUTENESS EFFECT OF PETS ON PURCHASE INTENTIONS The Impact of AI Assistant Media Types on Users’ Emotional Disclosure Willingness: Dual Mediation Effects and the Moderating Role of Response Style The Impact of Digital Assistant Device Characteristics on Recommendation Acceptance and Pruchase Intentions: From the Perspective of Psychological Distance and Mental Imagery Vividness CONSUMER RESPONSES TO THE USE OF ARTIFICIAL INTELLIGENCE IN ONLINE SHOPPING: EXAMINE THE IMPACT OF VALENCE AND LOYALTY ON WOMS SUBLIMINAL PERSUASION VIA AI IN HEALTH PRODUCT ADVERTISING: THE MODERATING ROLES OF BELIEF AND HEALTH GOAL PRIMING ON CONSUMER PURCHASE INTENTION
Zhang, Shuang	The Impact of Perceived Value of Luxury NFTs in the Metaverse on Consumer Well-being—An empirical study based on data from China
Zhang, Viya	Virtual influencers as catalysts for pro-social movements: A netnographic study
Zhang, Weiwei	From Marginal to Mainstream—A Governmentality Perspective of Market Transition in eSports
Zhang, Weizheng	Does generative artificial intelligence provide fair recommendations? – An ethnicity perspective
Zhang, Wenchang	Information Search Autonomy: Virtual Reality's Impact on Bidding Behavior in Property Auctions
Zhang, Wenkai	PROTECTION MOTIVATION THOERY IN TOURISM: A SEMI-SYSTEMATIC LITERATURE REVIEW
Zhang, Xiao	How do Corporate Sociopolitical Activism Oriented Market Exits Affect Firm Performance? Evidence from Corporate Exodus from Russia amidst the 2022 Russo-Ukrainian War
Zhang, Xin	Harnessing Framing Effects and Emotional Design to Enhance Sustainable Tourism Pricing Strategies: Insights from Overtourism Contexts Visual Cues and Sustainability: The Impact of Handwritten Typefaces
Zhang, Yan	A Moderated Mediation Model on Conservation/Supplement of Psychological Resource Pathway to Employee Well-being
Zhang, Yingsha	Understanding tourist regret: A conceptual model
Zhang, Yining	Vastness in Virtual Tours: A Multisensory Approach to Stress Reduction
Zhang, Yinlong	Investigating the Effects of Attitude toward Globalization on Consumer Innovativeness
Zhang, Zichun	Internal or External? Virtual Influencer and Its Influence on Destination Attractiveness?
Zhao, Jiachen	Unleashing Word-of-Mouth Potential for AI-Designed Innovations through Advertising
Zhao, Jiacheng	How memes culture and celebrity effects empower the virtual art value of NFTs
Zhao, Liang	Guardiola, Klopp, or Mourinho? Evidence from the EPL on the Value of Managerial Abilities for Brand Performance Using a Two-Sided Matching Model of the Market for Talent
Zhao, Lu	Introducing non-paying tourists to review on the tourism e-commerce platform? The effect of the non-paying tourists' identity on tourist engagement
Zhao, Pu	Referral Marketing in the Creator Economy
Zhao, Shengying	Bridging Media and Tourism: The Economic Significance of Audiovisual Productions in Tourist Destination Development
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Zheng, Yundan	The More Innovative the Better? The Effect of Amenity Innovation on Customers’ Booking Intentions in P2P Accommodation
Zhong, Ping	Relations between brand betrayal, animosity, and reboycotts: moderating effects of the perceived severity of CSI and consumer cosmopolitanism
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Zhong, Ziqi	AI-driven Privacy Policy Optimisation for Sustainable Data Strategy
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Zhou, Qi	The Impact of Smartphone AI Assistant on Health Privacy Disclosure: The Moderating Role of Health Privacy Sensitivity
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Zhou, Wenxin	A story to sell: The influence of storytelling and influencer-product fit on the effectiveness of influencer marketing
Zhou, Zhongyuan	FOSTERING HUMAN-ROBOT HARMONY: AN EXPLORATION OF PROSOCIAL BEHAVIOR TOWARDS HOTEL SERVICE ROBOTS
Zhu, Kaiyan	THE INFLUENCE OF HERD BEHAVIOUR ON THE URGE TO BUY IMPULSIVELY AND CONTINUANCE INTENTION IN FASHION GROUP BUYING: THE ROLE OF CUSTOMER EXPERIENCE
Zhu, Ya Jing	The Art of Integration: New Trends in Luxury Featuring "Feng Shui, Taoism, Buddhism".
Zhu, Zhe	AI and Social media marketing: A systematic review and future research direction
Zielke, Stephan	Dropouts in gamified promotions: How retailers can manage them
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Zouni, Georgia	Bridging Cultures: Empowering Tourists’ Intercultural Competence by Leveraging Personalized Destination Experiences for Sustainable Growth
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Öztürk, Eda	Digitalization and AI in Advertising: Insights from Hong Kong and Istanbul
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Şahin, Şafak	Digitalization and AI in Advertising: Insights from Hong Kong and Istanbul
Şener, Gül	Digitalization and AI in Advertising: Insights from Hong Kong and Istanbul