2025 GMC: 2025 GLOBAL MARKETING CONFERENCE AT HONG KONG

This page contains an index consisting of author-provided keywords.

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(co)-creation	A STUDY OF GAMER IDENTITY AND WELL-BEING THROUGH COLLABORATIVE FASHION VIDEO GAME
(Corporate) Communication	Measuring Authenticity in CSR Communication
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2D/3D Visualization	OPTIMIZING PRODUCT MIX: A GEOMETRIC SIMULATION APPROACH IN THE SYSTEM SEMICONDUCTOR INDUSTRY
3
3D
3D Virtual
]
]Gift failure	How Gift Failures Affect Givers’ Feelings of Social Exclusion and Subsequent Choices
A
academic entrepreneurship	From Lab to Launch: Silicon Valley–Style Business Models and Marketing Strategies in University-Industry Collaboration on AI
accelerators	THE ROLE OF INCUBATORS AND ACCELERATORS IN DRIVING THE INTERNATIONALIZATION OF B2B STARTUPS
Acceptance	AI-personalized advertising: Acceptance and experience co-creation
accessibility	INTRODUCING CULTURAL ENTROPY AS A FRAMEWORK FOR UNDERSTANDING CULTURAL TOURISM
accessible tourism	IL VIAGGIO TRAVEL: A CASE STUDY OF ACCESSIBLE TOURISM IN COSTA RICA
Accountability	ANTECEDENTS, DECISIONS, AND OUTCOMES OF CORPORATE SOCIAL IRRESPONSIBILITY IN SPORTS MEGA-EVENTS: A SYSTEMATIC LITERATURE REVIEW AND AVENUES FOR FUTURE RESEARCH
Acquired Taste	NOVELTY, SATIATION AND ACQUIRED TASTE: A LOOK INTO THE PREFERENCE FLUCTUATION AND THE PREFERENCE READHUSTMENT AFTER ABSTINENCE
Active Learning	Designing and Implementing a Live Digital Campaign Planning Capstone: A Framework for Experiential Learning in Marketing Education
activism	Backlash Against Activism in Reward-Based Crowdfunding Campaigns
ad effectiveness	STAY FOR THE PUNCHLINE: EXAMINING AD SKIPPING BEHAVIOUR IN HUMOROUS VIDEO ADS
Ad Quality
Ad Relevance
ad skipping intentions	STAY FOR THE PUNCHLINE: EXAMINING AD SKIPPING BEHAVIOUR IN HUMOROUS VIDEO ADS
Adaptation	Exporter adaptation in international buyer–seller relationships in the digital era
Adaptation strategy	Localizing global strategies: Hong Kong consumer behavior and the aperitivo brands Aperol and Campari
Adaption strategy	FASHION MARKET TRANSFORMATION IN RESPONSE TO EXTERNAL CHALLENGES: THE CASE OF RUSSIA
Adaptive Governance	RECIPROCAL MARKETING COMMUNICATION AND ADAPTIVE GOVERNANCE
ADO framework	BRIDGING BUSINESSES DIGITALLY: A SYTEMATIC LITERATURE REVIEW OF B2B COMMUNICATION IN THE DIGITAL AGE
adoption	The impact of psychological and physical distance on the adoption of artificial intelligence in healthcare
Adoption Intentions	BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS CROSS-NATIONAL COMPARISON OF HOW CONSUMERS REACT TO VIRTUAL TRY-ON TECHNOLOGY: THE CASE OF US AND TAIWAN
advertisement	The Impact of Clever Humor and Expert Endorsements in Advertising
Advertisement persuasion	CONVINCE ME ON SOCIAL MEDIA: THE IMPACT OF VISUAL INFORMATION ENTROPY ON CONSUMER RESPONSES
Advertising	Transparent Technology: Evaluating the Impact of AI-Generated Ad Disclosure on Consumer Trust, Authenticity, and Purchase Intention WEAVING STORIES OF PRESTIGE: LEVERAGING KENTE HERITAGE AND NARRATIVE STRATEGIES IN LUXURY BRAND ADVERTISING Implications of AI-Driven Personalization in Marketing: Big Data Perspective Charismatic Fashion Designers’ impact on consumers’ brand perception - an application of Heider’s Balance Theory THE IMPACT OF DIVERSITY IN SOCIAL MEDIA THE IMPACT OF RACIAL REPRESENTATION ON SOCIAL MEDIA: AUDIENCES REACTIONS TO DIVERSITY
Advertising appeals	Unleashing Word-of-Mouth Potential for AI-Designed Innovations through Advertising
Advertising Effectiveness	DO VIRTUAL INFLUENCERS REALLY PERSUADE? A META-ANALYSIS OF THEIR EFFECTIVENESS
advertising interaction type	Engaging Consumers in the Digital Age: The Role of Advertising Interaction Types in Social Media Marketing Effectiveness
Advertising Skepticism	From Canvas to Couture: The Influence of Artification on Luxury Branding
Advertising Value	UNDERSTANDING CONSUMERS’ PURCHASE INTENTIONS FOR AI-DRIVEN PRODUCTS ADVERTISED ON INSTAGRAM: A CROSS-GENERATION ANALYSIS
Aesthetic Experience
affect	The Impact of Clever Humor and Expert Endorsements in Advertising
Affective computing	Instantaneous Emotion Mining for Smart Tourism: An Exploratory Study
Affordance Theory
Age	BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS
Agent
agents	AN LLM-BASED AI AGENT SIMULATION SYSTEM: FOUR-PARTY GAME DYNAMICS IN LIVE E-COMMERCE
Agile marketing	Enhancing Marketing through the Integration of Agile and AI Bridging Strategy and Execution: A Growth Mapping Framework for SME Marketing Agility through Big Data Analytics
aging consumers	EXAMINING APPAREL SHOPPING EXPERIENCES OF BABY BOOMERS AS CAREGIVERS FOR ELDERLY INDIVIDUALS
agritourism	Experiential Value Perspective in Agritourism: Effects on Consumer Satisfaction and Behavioral Intentions
AI	FROM PREDICTIVE ANALYTICS TO GENERATIVE AI: A BIBILOMETRIC ANALYSIS OF AI ADOPTION IN FASHION Implications of AI-Driven Personalization in Marketing: Big Data Perspective THE DOUBLE-EDGED SWORD OF AI IN SOCIAL MEDIA INFLUENCER MARKETING SMART Model Choice: A Taxonomy and Guide for Using LLMs for Behavioral Prediction Ethical Consumption in the Age of AI: A Comparative Analysis of AI and Human Agents AI PERSONALIZATION IN MARKETING AS KEY FACTOR OF CUSTOMER SATISFACTION IN BRICS RETAIL UPSKILLING FOR FASHION DESIGN INNOVATION IN THE AI ERA THE IMPACT OF ARTIFICIAL INTELLIGENCE IDENTITY DISCLOSRE ON THE RESISTANCE OF AI GENERATED ART ARTIFICIAL INTELLIGENCE AND FASHION: A BIBLIOMETRIC ANALYSIS AND FUTURE AVENUES FOR RESEARCH THE INNOVATIVE ROLE OF AI FOR LUXURY BRAND STORYTELLING THE ROLE OF ARTIFICIAL INTELLIGENCE IN SHAPING DIGITAL ENTREPRENEURSHIP: EXPLORING NEW BUSINESS MODELS AND ENTREPRENEURIAL SKILLS DEVELOPMENT THE NEW ERA OF LUXURY: THE ART OF PERSUASION IN THE DIGITAL WORLD
AI (Artificial Intelligence)	The Impact of Artificial Intelligence (AI) and Customer Relationship Management (CRM) on Integrated Marketing Communications (IMC)
AI Advertisement	UNDERSTANDING CONSUMERS’ PURCHASE INTENTIONS FOR AI-DRIVEN PRODUCTS ADVERTISED ON INSTAGRAM: A CROSS-GENERATION ANALYSIS
AI advertising	DECODING AI IN ADVERTISING RESEARCH: BIBLIOMETRIC AND TOPIC MODELING ANALYSIS
AI agents	USING AI AGENTS TO STIMULATE SUSTAINABLE CHOICES
AI agents adoption	HUMANS VERSUS ROBOTS: A CONFRONTATION REGARDING SHOPPING IN THE METAVERSE
AI assistant media	The Impact of AI Assistant Media Types on Users’ Emotional Disclosure Willingness: Dual Mediation Effects and the Moderating Role of Response Style
AI assistants	The Impact of Digital Assistant Device Characteristics on Recommendation Acceptance and Pruchase Intentions: From the Perspective of Psychological Distance and Mental Imagery Vividness
AI authentication	THE ROLE OF AI AUTHENTICATION IN ENHANCING CONSUMER TRUST AND PURCHASE INTENTION IN SECONDHAND LUXURY LIVE-STREAMING COMMERCE
AI Beliefs priming	SUBLIMINAL PERSUASION VIA AI IN HEALTH PRODUCT ADVERTISING: THE MODERATING ROLES OF BELIEF AND HEALTH GOAL PRIMING ON CONSUMER PURCHASE INTENTION
AI chatbot	From Isolation to Interaction: The Role of Social Capital in AI Chatbot Usage and Loneliness Alleviation
AI chatbot design	TOO AUTHENTIC TO TOLERATE? THE IMPACT OF PERCEIVED AUTHENTICITY IN AI CHATBOT DESIGN ON CONSUMER BEHAVIOR UNDER SERVICE FAILURE
AI Chatbot Encounters	Can AI Chatbots Be Human or Super-Human as Customers Desire? The Magic of Embodied Virtual Writing Speed
AI Chatbots	Chatbots as a branded touchpoint
AI Co-Creation	CONSUMER ENGAGEMENT IN CO-CREATION WITH AI Value Co-creation between Gen AI-creator and Human
AI contestation	The role of review bodies in AI contestation in fostering customer trust
AI Data-driven culture	AI TRANSFORMATION AND AI ADOPTION IN B2B ENVIRONMENT
AI design	Creating Evaluation System of AI Generated Design in Fashion——Based on Brand Image Building Demand
AI designed products	Unleashing Word-of-Mouth Potential for AI-Designed Innovations through Advertising
AI disclosure	The Impact of Adopting and Disclosing Generative AI in Digital Advertising on Brand Perceptions THE IMPACT OF CONTENT SOURCE IN SHORT-VIDEO MARKETING: AI DISCLOSURE AND CONSUMER TOLERANCE EFFECTS Investigating the role of improvised real-time marketing on customer loyalty: the moderating role of AI disclosure
AI Disclosure Effects
AI Ethics	THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CUSTOMER EXPERIENCE: OPPORTUNITIES, CHALLENGES, AND ETHICAL IMPLICATIONS
AI fairness	The role of review bodies in AI contestation in fostering customer trust
AI Fashion Trend	Exploring Brand Image Robots in Shaping Retail Brand Equity: A Cross-Cultural Perspective
AI generated personal photos	How does regulatory focus influence consumers’ sharing of AI generated photos?
AI image generator	Creating Evaluation System of AI Generated Design in Fashion——Based on Brand Image Building Demand
AI in Mobile Banking	A Value Co-Creation Framework for Understanding Consumer Intention to Adopt AI in Mobile Banking
AI in Teaching	The Use of Artificial Intelligence in the Teaching and Management of an MBA Programme - Opportunities and Challenges
AI influencer	RELATIONSHIPS AMONG AI INFLUENCER'S CHARACTERISTICS, PARASOCIAL RELATIONSHIP, PERCEIVED CREDIBILITY, AND TRAVEL INTENTION
AI Influencers	BALANCING LUXURY AND SUSTAINABILITY: THE ROLE OF AI INFLUENCER MESSAGING AND TRADE-OFF DISCOMFORT IN SHAPING ATTITUDE TOWARD BRAND Trust or Trickery? The Role of AI and Human Influencers in Greenwashing Perceptions
AI interface design
AI Liability and Accountability	Legal and Ethical Challenges of AI-Driven Marketing: A Case Law Analysis and Policy Recommendations
AI Literacy	BRIDGING COGNITIVE AND TECHNOLOGICAL PERSPECTIVES FOR AI-ASSISTED DECISION-MAKING IN POLICY AND BUSINESS: A CONCEPTUAL MODEL Divergent or Relevant? How Creative Advertising Influences the Persuasive Effect of AI-Generated Ads
AI marketing	FACTORS INFLUENCING CUSTOMER ENGAGEMENT IN THE ERA OF AI MARKETING
AI personalisation	The role of AI personalisation in customer relationship management in service recovery
AI readiness	AI TRANSFORMATION AND AI ADOPTION IN B2B ENVIRONMENT
AI Recommendations	ALGORITHMIC BIAS PERSONALIZATION IN AI RECOMMENDATIONS: HOW CUSTOMIZABLE FAIRNESS SHAPES CONSUMER TRUST AND BEHAVIOR
AI Response Delay	BETWEEN FAST AND SLOW: EXPLORING AI RESPONSE DELAYS AND TASK COMPLEXITY
AI service agents	A Study on the Impact Mechanism of AI Service Agents on Consumer Service Experience
AI social entities	Social AI: Hedonic and Utilitarian Perceived Uses and Threats of Anthropomorphized Artificial Intelligence Social Entities
AI technologies	Consumers take control: a redefinition of the in-store experience through the use of technology
AI Technology	AI TRANSFORMATION AND AI ADOPTION IN B2B ENVIRONMENT
AI tolerance	THE IMPACT OF CONTENT SOURCE IN SHORT-VIDEO MARKETING: AI DISCLOSURE AND CONSUMER TOLERANCE EFFECTS
AI Transformation	AI TRANSFORMATION AND AI ADOPTION IN B2B ENVIRONMENT THE ROLE OF VALUE CO-CREATION AND AI TRANSFORMATION IN COOPETITION AND B2B FIRM'S PERFORMANCE
AI transparency	THE IMPACT OF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE
AI trustworthiness standards	The Effect of Compliance with AI Trustworthiness Standards on Purchase Intention: The Mediating Role of Consumer Brand Trust
AI-Agent System	INTELLIGENT SUSTAINABILITY: AI-AGENT SYSTEM FOR SUSTAINABLE FASHION MARKETING
AI-Assisted Decision-Making	BRIDGING COGNITIVE AND TECHNOLOGICAL PERSPECTIVES FOR AI-ASSISTED DECISION-MAKING IN POLICY AND BUSINESS: A CONCEPTUAL MODEL
AI-Augmented Learning	Prompt Literacy in AI-Augmented Constructivist Learning Environments: Evidence from a Marketing Strategy Course experiment
AI-based chatbot	EXPLORING THE ROLE OF AI-BASED CHATBOT PERSPECTIVE-TAKING IN BRAND TRANSGRESSIONS
AI-based forecasting	AN EXAMINATION OF AI-BASED PURCHASE FORECHASTING
AI-based interaction
AI-designed	Gender Differences in Responding to AI versus Human-Designed Luxury Goods
AI-designed post	How disclosure type and AI-designed post matters for influencer advertising on social media
AI-Driven Marketing	Legal and Ethical Challenges of AI-Driven Marketing: A Case Law Analysis and Policy Recommendations
AI-driven personalization	AI-Driven Content Strategies: Enhancing Consumer Engagement and Loyalty
AI-driven services	Servitization of AI in Consumer Markets: Addressing Emotional Needs in Digital Fitness
AI-driven simulations	AN LLM-BASED AI AGENT SIMULATION SYSTEM: FOUR-PARTY GAME DYNAMICS IN LIVE E-COMMERCE
AI-driven tourism applications	Bridging Cultures: Empowering Tourists’ Intercultural Competence by Leveraging Personalized Destination Experiences for Sustainable Growth
AI-enabled chatbots
AI-enabled retail platforms	Digital vulnerability by design: AI-driven retail platforms and the cultivation of consumer (sub)conscious dependence
AI-enabled tochupoints
AI-enhanced content	AI-Driven Content Strategies: Enhancing Consumer Engagement and Loyalty
AI-generated	EXPLORE HOW AI-GENERATED CULTURAL DESIGN ELEMENTS IMPACT CONSUMER BEHAVIOR IN DIFFERENT BRAND TYPES
AI-generated ads
AI-generated advertisement	How Moral Judgment Incongruence Affects Employee Job Crafting: The Moderating Roles of AI-Generated Ads’ Verisimilitude and Creativity
AI-generated advertising	ANTHROPOMORPHISM IN THE FASHION AI BLACK BOX: MULTIMODAL EMOTIONAL COMMUNICATION IN AI-GENERATED ADVERTISING Is AI Your Collaborator or Competitor? How Perceived AI Role Shapes Consumer Response to AI-Generated Advertising
AI-generated content	Neural Correlates Underlying Consumers' Discrimination between AI-generated and Human-generated Content IMPACT OF COLLABORATIVE AI-HUMAN CONTENT ON POSITIVE CONSUMER EXPERIENCE THE IMPACT OF CONTENT SOURCE IN SHORT-VIDEO MARKETING: AI DISCLOSURE AND CONSUMER TOLERANCE EFFECTS
AI-generated marketing	CONSUMER REACTIONS TO AI-PRODUCED MARKETING DISCREPANCIES
AI-generated online review	INFLUENCE OF INFORMATION CHARACTERISTICS OF AI GENERATED ONLINE REVIEW SUMMARIES ON PRODUCT SALES
AI-Generated Summary Reviews	HOW AI-GENERATED SUMMARY REVIEWS SHAPE CONSUMER PERCEPTION: A HEURISTIC-SYSTEMATIC MODEL APPROACH
AI-generated technology	The Application of Innovation Diffusion Theory and Experimental Marketing Strategy in the Adoption of AI-Generated Technology
AI-mediated identity	BLURRING THE BOUNDARIES: GENAI’s ROLE IN SHAPING CONSUMER IDENTITY
AI-personalized ads	AI-personalized advertising: Acceptance and experience co-creation
AI-powered Healthcare	‘Stand By You’: AI-Driven Healthcare Marketing For Enhanced Patient Engagement
AI-Powered Products	EXPLORING THE IMPACT OF AUTONOMY AND PERCEIVED RISKS ON CONSUMER ACCEPTANCE OF AI-POWERED PRODUCTS
AI-Sales Training
AIGC
air travel	CUSTOMERS' PERCEPTIONS OF AIR TRAVEL: INVESTIGATING CONVERGENCE VIA AN IPA
Airbnb booking behavior	TEXT-IMAGE CONGRUENCE OF AIRBNB HOSTS AND CUSTOMER BOOKING BEHAVIOR
Airlines Customer
Algorithm aversion	Is AI Your Collaborator or Competitor? How Perceived AI Role Shapes Consumer Response to AI-Generated Advertising
Algorithmic bias	Friend or Foe? Unpacking Biases in Artificial Intelligence-Aided Supplier Scouting
Algorithmic Curation
Algorithmic Explainability	Impact of Perceived Algorithmic Explainability, Control, and Literacy on User Evaluations in Short-Form Video Platforms
Algorithmic identity	BLURRING THE BOUNDARIES: GENAI’s ROLE IN SHAPING CONSUMER IDENTITY
Algorithmic Literacy	Impact of Perceived Algorithmic Explainability, Control, and Literacy on User Evaluations in Short-Form Video Platforms
Algorithmic Transparency	ALGORITHMIC BIAS PERSONALIZATION IN AI RECOMMENDATIONS: HOW CUSTOMIZABLE FAIRNESS SHAPES CONSUMER TRUST AND BEHAVIOR
Alliance	Crafting Excellence: HModa Group strategic support for luxury fashion SMEs
Ambivalence	DECIPHER THE ‘REASONS FOR’ AND ‘REASONS AGAINST VAPING AND INTENTION TO QUIT AMONG GENERATION Z CONSUMERS
Amenity innovation	The More Innovative the Better? The Effect of Amenity Innovation on Customers’ Booking Intentions in P2P Accommodation
anchor credibility
Anchoring heuristic
anchoring theory
Animal welfare	ETHICAL FOOD CONSUMPTION IN THE DIGITAL AGE: CONSUMER ATTITUDES TOWARDS DIGITALLY MONITORED ANIMAL WELFARE IN PORK PRODUCTS
Anime pilgrimage	LIFE-SIZED STANDEES OF ANIME CHARACTERS OR AUGMENTED REALITY, WHICH IS BETTER TOOLS FOR DESTINATION MARKETING?
Animosity	Relations between brand betrayal, animosity, and reboycotts: moderating effects of the perceived severity of CSI and consumer cosmopolitanism
Anthropomorphic AI Design	THE UNCANNY VALLEY EFFECT IN ANTHROPOMORPHIC AI ROBOT DESIGN
anthropomorphic cues
anthropomorphism	A Study on the Impact Mechanism of AI Service Agents on Consumer Service Experience ANTHROPOMORPHISM IN THE FASHION AI BLACK BOX: MULTIMODAL EMOTIONAL COMMUNICATION IN AI-GENERATED ADVERTISING SERVICE ROBOTS IN HOSPITALITY: HOW WARMTH AND COMPETENCE INFLUENCE CUSTOMER REACTIONS TO HUMAN AND ANIMAL-LIKE ROBOTS FOSTERING HUMAN-ROBOT HARMONY: AN EXPLORATION OF PROSOCIAL BEHAVIOR TOWARDS HOTEL SERVICE ROBOTS CROSS-NATIONAL COMPARISON OF HOW CONSUMERS REACT TO VIRTUAL TRY-ON TECHNOLOGY: THE CASE OF US AND TAIWAN Social AI: Hedonic and Utilitarian Perceived Uses and Threats of Anthropomorphized Artificial Intelligence Social Entities Virtual greenfluencers: The roles of anthropomorphism and narratives in encouraging pro-environmental behavioral intention ANTHROPOMORPHISM AND REALISM OF VIRTUAL INFLUENCERS: CONSUMERS’ INTENTION TO PURCHASE LUXURY BRANDED PRODUCTS EXPLORING THE ROLE OF AI-BASED CHATBOT PERSPECTIVE-TAKING IN BRAND TRANSGRESSIONS
anti-egalitarianism	GREEN GLORY OR GLOAT? UNVEILING SCHADENFREUDE IN GREEN PRESTIGE ADVERTISING
anticipated elation	STRATEGIC DATES CAMPAIGN IN AFFECTING CUSTOMERS’ PURCHASE INTENTION IN E-MARKETPLACE BY STIMULATING FEAR OF MISSING OUT (FOMO)
anticipated envy from others	STRATEGIC DATES CAMPAIGN IN AFFECTING CUSTOMERS’ PURCHASE INTENTION IN E-MARKETPLACE BY STIMULATING FEAR OF MISSING OUT (FOMO)
Anticipatory indebtedness	ENJOYING FREE TASTING! THE IMPACT OF SERVICE ROBOT ON INCREASING CONSUMER’S FREE TRIAL ACCEPTANCE
Apology strategy	Understanding Service Robot Recovery and User Reactions
appearance comparison	THE EFFECT OF IDEALIZED FEMALE VIRTUAL INFLUENCERS ON WOMEN’S APPEARANCE COMPARISON : A SERIAL MEDIATION MODEL OF OBJECTIFICATION AND SOCIAL COMPARISON
AR experience satisfaction	Engaging consumer through the storefront OOH: How AR elevating Advertising Creativity for Luxury Brands
Artification	From Canvas to Couture: The Influence of Artification on Luxury Branding Artification and Sustainability in Global Luxury Branding: The Case of Buccellati
Artificial additives in food products	SIGNALING EFFECTS OF FOOD PACKAGING DESIGN SIMPLICITY ON PERCEIVED LEVELS OF VARIOUS FOOD PROPERTIES
Artificial intelligence	AI Services in Emotional and Cognitive Scenarios: The Mediating Roles of Perceived Fairness and Personalization in Service Quality Perception FROM PREDICTIVE ANALYTICS TO GENERATIVE AI: A BIBILOMETRIC ANALYSIS OF AI ADOPTION IN FASHION From Big Data and Artificial Intelligence to Business Intelligence and Analytics for enhanced Key Account Management: A Dynamic Capabilities Perspective in an Emerging Market Context The Role of the Attributes of Fashion Trend AI Analysis Tools in Shaping Consumer Intentions Where Do They Virtually Stand? Charting the Rise and Reach of Virtual Influencers Through a Meta-Narrative and Bibliometric Analysis Understanding AI-powered Inconsistent Recommendations: Insights from fMRI Studies Enhancing Marketing through the Integration of Agile and AI How humor is better? The Impact of Humorous Language Style of AI Comment Bot on Users' Social Reaction The role of review bodies in AI contestation in fostering customer trust Hotel guests’ co-creation process: influence on co-creation capabilities and the moderating role of perceived innovativeness and autonomous technology THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CUSTOMER EXPERIENCE: OPPORTUNITIES, CHALLENGES, AND ETHICAL IMPLICATIONS UNDERSTANDING ATTITUDES TOWARD ARTIFICIAL INTELLIGENCE: THE ROLE OF SELF-EFFICACY AND SOCIAL PRESENCE The Influence of AI-Powered Personalization on Brand Loyalty in the Fashion Industry CUSTOMER EDUCATION IN MARKETING: IMPLICATIONS FROM BUILDING ARTIFICIAL INTELLIGENCE KNOWLEDGE FROM ALGORITHMS TO AISLES: AI'S IMPACT ON LUXURY SHOPPING TOURISM The Impact of AI Assistant Media Types on Users’ Emotional Disclosure Willingness: Dual Mediation Effects and the Moderating Role of Response Style Marketing mix modeling reimagined: Leveraging ai for data-driven decisions (Abstract) FACTORS INFLUENCING CUSTOMER ENGAGEMENT IN THE ERA OF AI MARKETING DECODING AI IN ADVERTISING RESEARCH: BIBLIOMETRIC AND TOPIC MODELING ANALYSIS COMPANIONSHIP IN DIGITAL AND SOCIAL TRANSITIONS: A SYSTEMATIC LITERATURE REVIEW ARTIFICIAL INTELLIGENCE AND FASHION: A BIBLIOMETRIC ANALYSIS AND FUTURE AVENUES FOR RESEARCH Exploring AI website advertising effectiveness through the lens of emotions: A case of travel comparison websites TO DISCLOSE OR NOT: EXPLORING MARKETERS’ STRATEGIES FOR MARKETING CONTENT IN THE AGE OF GENERATIVE ARTIFICIAL INTELLIGENCE BRIDGING BYTES AND BEHAVIORS: HUMAN-CENTRIC RESEARCH IN EMERGING DIGITAL ECONOMIES AI-personalized advertising: Acceptance and experience co-creation Virtual influencers as catalysts for pro-social movements: A netnographic study Harnessing AI-Enabled Strategic Marketing to Enhance Purchase Intention in SMEs TOWARDS A ‘CO-INTELLIGENCE PARADIGM’: ENHANCING LEARNING IN MANAGEMENT EDUCATION MARKETING IN THE MIRROR: EXPLORING HUMAN-AI SYNERGY IN PROFESSIONAL PRACTICE Digital Transformation: A Phygital Ecosystem for Enhancing Elderly’s Wellbeing and Experience THE ROLE OF ARTIFICIAL INTELLIGENCE IN SHAPING DIGITAL ENTREPRENEURSHIP: EXPLORING NEW BUSINESS MODELS AND ENTREPRENEURIAL SKILLS DEVELOPMENT
Artificial Intelligence (AI)	Exploring the Most Effective Consumer-AI Interaction Types based on Consumer Decision Context Digitalization and AI in Advertising: Insights from Hong Kong and Istanbul TECHNOLOGY-ENHANCED VIRTUAL LUXURY: EXPLORING CONSUMER RESPONSES OF AI-DESIGNED LUXURY PRODUCTS
artificial intelligence chatbot
Artificial intelligence healthcare	The impact of psychological and physical distance on the adoption of artificial intelligence in healthcare
Artificial Intelligence Recommendations	Reducing Consumer Regret in Virtual Reality Shopping: The Impact of Enjoyment and AI vs. Human Recommendations
artificial intelligence shopping agent	Shopping with an artifical companion: AI shopping agent(AISA) service quality and companionship
Artificial Intelligence Technology
Artificial intelligence trend analysis	The Role of the Attributes of Fashion Trend AI Analysis Tools in Shaping Consumer Intentions
Artificial intelligence-aided supplier scouting	Friend or Foe? Unpacking Biases in Artificial Intelligence-Aided Supplier Scouting
Arts	NEUROMARKETING AND ART: EVALUATING FACEREADER TECHNOLOGY FOR EMOTION DETECTION AND THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS
arts and culture management	THE PERSONALITY OF LIVE MUSIC VENUES: DEVELOPING A MEASUREMENT SCALE
Aspect-Based Sentiment Analysis	DECODING GLOBAL LUXURY: CROSS-CULTURAL EVALUATIONS OF MICHELIN RESTAURANTS AND CELEBRITY CHEF BRANDING
Asset Specificity	STRENGTHENING BRAND OWNERS’ ROLES IN TRIADIC RELATIONSHIPS: LEVERAGING TIES WITH INDIRECT CUSTOMERS
Associative network theory	Unveiling Co-branding Spillover Effects: A Product-Level Perspective
Asymmetric effects	WHERE ARE YOU FROM AND HOW ARE YOU SATISFIED? ASYMMETRIC EFFECTS OF SERVICE ATTRIBUTES ON CUSTOMER SATISFACTION AND THE MODERATING EFFECT OF CULTURE
Athlete endorsement	The Influence of Consumer Evaluations on the Success of Athlete Endorsement Strategy
athlete–brand consistency	The Influence of Consumer Evaluations on the Success of Athlete Endorsement Strategy
athlete–product fit	The Influence of Consumer Evaluations on the Success of Athlete Endorsement Strategy
attention-grabbing advertising	Dropouts in gamified promotions: How retailers can manage them
Attitude	EXPLORING ONLINE VEGAN COMMUNITIES: A MIXED METHOD APPROACH YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF) UNVEILING THE POWER OF CREDIBILITY: HOW VIRTUAL INFLUENCERS SHAPE CONSUMER ATTITUDES AND PURCHASE INTENTIONS IN FASHION
Attitude polarization	THE IMPACT OF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE
Attitude towards AI	THE INTERSECTION OF AI AND ONLINE FASHION SHOPPING: IMPLICATIONS FOR CONSUMER PURCHASING INTENTIONS
Attitude-behavior gap
attitudes towards advertisements	Exploring AI website advertising effectiveness through the lens of emotions: A case of travel comparison websites
Attractiveness	UNVEILING THE POWER OF CREDIBILITY: HOW VIRTUAL INFLUENCERS SHAPE CONSUMER ATTITUDES AND PURCHASE INTENTIONS IN FASHION
Attribution Theory	THE PERSUASIVE POWER OF FINANCIAL INFLUENCER: UNPACKING MOTIVATION ATTRIBUTION, PARASOCIAL RELATIONSHIPS, AND SELF-EFFICACY IN FINANCIAL DECISION-MAKING
Augmented Reality	THE ROLE OF THINKING STYLES IN AR-ENABLED MOBILE APP EXPERIENCE BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS Engaging consumer through the storefront OOH: How AR elevating Advertising Creativity for Luxury Brands CROSS-NATIONAL COMPARISON OF HOW CONSUMERS REACT TO VIRTUAL TRY-ON TECHNOLOGY: THE CASE OF US AND TAIWAN From Information to Influence: How Augmented Reality-Powered Digital Product Passports Shape Luxury Fashion Perceptions and Purchase Intentions Inspiring Consumer Possible Selves in Augmented Reality with Awe ATTACHED TO AR EXPERIENCES: THE ROLE OF SELF-CONSTRUAL AND EMOTIONAL INTELLIGENCE
Augmented Reality (AR)	Inspiring Consumers Using Augmented Reality (AR) in Retailing: The Value Co-creation Perspective and Boundary Condition of Implicit Beliefs
augmented reality mobile apps
Augmented reality technology (AR)
Authenticity	AUTHENTIC FOR WHOM? THE ROLE OF TRADITION IN RESTAURANTS AND THE IMPACT OF OVERTOURISM Transparent Technology: Evaluating the Impact of AI-Generated Ad Disclosure on Consumer Trust, Authenticity, and Purchase Intention Trust or Trickery? The Role of AI and Human Influencers in Greenwashing Perceptions When Silence Speaks: The Role of Greenhushing in Fashion Brand Perceptions INTRODUCING CULTURAL ENTROPY AS A FRAMEWORK FOR UNDERSTANDING CULTURAL TOURISM The Paradox of Brand Activism Advertising: Bridging Divides and Deepening Polarization Measuring Authenticity in CSR Communication The Fit Between Message Framing and Environmental Knowledge in Green Advertising: The Mediating Role of Perceived Authenticity IMPACT OF CORPORATE ENVIRONMENTALISM ON BRAND EQUITY IN LUXURY BRANDING How does regulatory focus influence consumers’ sharing of AI generated photos? WHAT SHOULD BE DONE TO MAKE CULTURED MEAT WIDELY ADOPTED?
Authenticity in marketing	FROM HYPE TO BACKLASH: A THEORETICAL FRAMEWORK FOR DE-INFLUENCING IN SOCIAL MEDIA MARKETING
Authenticity seeking	EXPLORING THE MOTIVATIONS FOR VIDEO GAME-INDUCED TOURISM: A PERSPECTIVE OF AUTHENTICITY
Autism Spectrum Disorder
Autonomy	STATUS VS. AUTONOMY: THE INFLUENCE OF HIGH AND LOW ART IN LUXURY ADVERTISING EXPLORING THE IMPACT OF AUTONOMY AND PERCEIVED RISKS ON CONSUMER ACCEPTANCE OF AI-POWERED PRODUCTS
Autonomy erosion	Digital vulnerability by design: AI-driven retail platforms and the cultivation of consumer (sub)conscious dependence
Avatar	BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS A CROSS-CULTURAL STUDY ON AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE
Avatar congruity	‘I NEED MY FACE, MY ARM, MY LEG’: EXAMINING THE INFLUENCE OF AVATAR CONGRUITY ON VTO ADOPTION FOR ONLINE CLOTHING SHOPPING
Avatars
Awareness of falsity
awareness-motivation-capability framework competition
Awe	Inspiring Consumer Possible Selves in Augmented Reality with Awe
B
B-Corp	EMPIRICAL RESEARCH ON B-CORP CERTIFICATION IN THE ITALIAN FASHION INDUSTRY: IMPACT ON MARKETING AND MADE IN ITALY
B2B	THE ROLE OF INCUBATORS AND ACCELERATORS IN DRIVING THE INTERNATIONALIZATION OF B2B STARTUPS THE IMPACT OF INNOVATION CAPABILITY ON FIRM PERFORMANCE: THE MODERATING ROLES OF MARKET SENSING AND NETWORK CAPABILITIES
B2B Marketing	RELATIONSHIP AMONG ESG MARKETING ACTIVITIES, STRATEGIC MARKETING ORIENTATIONS AND ESG CUSTOMER EQUITY
B2B Marketing Strategy	OPTIMIZING PRODUCT MIX: A GEOMETRIC SIMULATION APPROACH IN THE SYSTEM SEMICONDUCTOR INDUSTRY
B2B relationships	BRIDGING BUSINESSES DIGITALLY: A SYTEMATIC LITERATURE REVIEW OF B2B COMMUNICATION IN THE DIGITAL AGE
B2B Social Media
baby boomers	EXAMINING APPAREL SHOPPING EXPERIENCES OF BABY BOOMERS AS CAREGIVERS FOR ELDERLY INDIVIDUALS
backer perception	Backlash Against Activism in Reward-Based Crowdfunding Campaigns
Bandwagon Cues	Redefining Bandwagon Cues
Bandwagon effect	MATERIAL VS. EXPERIENTIAL SELF-GIFTING: THE ROLE OF CONTEXTUAL FACTORS IN MILLENNIALS AND GEN Z’S LUXURY CONSUMPTION VIP-Micro Influencers: Creator Economy in Luxury Business
Bankruptcy laws	LENIENT BANKRUPTCY LAWS AND ENTREPRENEURIAL GROWTH ASPIRATIONS
Barcelona	The Historical Evolution of Overtourism in Barcelona and Cross-Regional Comparative Analysis: A Process Tracing Perspective
baseball	The Digital Shift in Sport Broadcasting: Do Influencers Help or Hurt KBO Viewership?
Basket Missions	UNPACKING ONLINE GROCERY CARTS: A MISSION-BASED APPROACH TO SHOPPING TRIP SEGMENTATION
Behavioral experience	Research on the influencing factors and mechanism of user stickiness in the metaverse
behavioral immune system	Choosing Close to Home: How Disease Threats Drive Preference for Local Over Global Brands
behavioral intention
Behavioral intentions	DIGITAL HUMAN AVATAR’ HUMANNESS IN THE METAVERSE EXHIBITION: THE ROLE OF IMMERSION AND PERCEIVED HERITAGE Experiential Value Perspective in Agritourism: Effects on Consumer Satisfaction and Behavioral Intentions
Behavioral manipulation	Digital vulnerability by design: AI-driven retail platforms and the cultivation of consumer (sub)conscious dependence
Behavioral nudge	Self-Tracking as a Nudge: Fostering Sustainable Consumption through Consumer-based Activity Tracking Systems
Behavioral Prediction	SMART Model Choice: A Taxonomy and Guide for Using LLMs for Behavioral Prediction
Behavioral Pricing Strategies	Enhancing Consumer Acceptance in Personalized Pricing: The Role of E-Coupons as Price Framing Mechanism
Behaviors	Social Elements of Innovative/Traditional Practices in Subsistence Entrepreneurship: Examining Subsistence Entrepreneurs in Southernmost Rural Thailand on the Role of Technology in Shaping Behaviors
behaviour	A STUDY OF GAMER IDENTITY AND WELL-BEING THROUGH COLLABORATIVE FASHION VIDEO GAME
Behavioural Intention
Behavioural Reasoning Theory	DECIPHER THE ‘REASONS FOR’ AND ‘REASONS AGAINST VAPING AND INTENTION TO QUIT AMONG GENERATION Z CONSUMERS
Benefit Corporation	EMPIRICAL RESEARCH ON B-CORP CERTIFICATION IN THE ITALIAN FASHION INDUSTRY: IMPACT ON MARKETING AND MADE IN ITALY
Better Marketing for a Better World	ARE BRAND PURPOSE AND CSR ONE AND THE SAME FOR CONSUMERS?
bias
Bias identification	Friend or Foe? Unpacking Biases in Artificial Intelligence-Aided Supplier Scouting
Bias mitigation	Friend or Foe? Unpacking Biases in Artificial Intelligence-Aided Supplier Scouting
bibliometric analysis	An Analysis of Impulse Purchases in Interactive E-Commerce Using Bibliometric and Textual Data ARTIFICIAL INTELLIGENCE AND FASHION: A BIBLIOMETRIC ANALYSIS AND FUTURE AVENUES FOR RESEARCH
Bibliometric Review	Mapping the Evolution of Olfactory Marketing: A Bibliometric Analysis of Scent Research in Consumer Behavior
bibliometric study	DECODING AI IN ADVERTISING RESEARCH: BIBLIOMETRIC AND TOPIC MODELING ANALYSIS
Bibliometrics
Bidding behavior	Information Search Autonomy: Virtual Reality's Impact on Bidding Behavior in Property Auctions
big data analytics	Destination Image Congruence in Cultural Tourism: A Big Data Analysis of Cultural Authenticity, DMO Strategies, and Tourist Experiences in Macao and Vienna
big data investments	From Big Data and Artificial Intelligence to Business Intelligence and Analytics for enhanced Key Account Management: A Dynamic Capabilities Perspective in an Emerging Market Context
Big Five Model
Bio-fashion	DIFFUSING SUSTAINABLE FASHION: HOW TO MOTIVATE THE PURCHASE OF UPCYCLED BIOFASHION
bleed	ARE BLEED LOGOS EFFECTIVE FOR TRAVELERS IN CROWDED TOURIST DESTINATIONS?
Blockchain	WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA HOW BLOCKCHAIN AND METAVERSE TECHNOLOGIES ARE REDEFINING MARKETING COMMUNICATION LOYALTY ECOSYSTEM TRANSFORMATION IN THE AGE OF DIGITAL BUSINESS POTENTIAL GOVERNANCE FRAMEWORK FOR A CONDOMINIUM ONCE THE LEGISLATOR ALLOWS THE TOKENIZATION OF PROPERTY RIGHTS
Blockchain Technology	BLOCKCHAIN-VISUALIZED SUSTAINABILITY IN TOURISM SOUVENIRS: IMPACT ON WILLINGNESS TO PAY THROUGH AUTHENTICITY PERCEPTION AND WARM GLOW
Board Diversity	(RE-)DEFINING BOARD DIVERSITY
board games	PLAY IT BY THE NARRATIVE: AGENCY, TRANSPORTATION, AND HARMONIOUS STORYTELLING IN BOARD GAMES
Board of Directors	(RE-)DEFINING BOARD DIVERSITY
body image	THE EFFECT OF IDEALIZED FEMALE VIRTUAL INFLUENCERS ON WOMEN’S APPEARANCE COMPARISON : A SERIAL MEDIATION MODEL OF OBJECTIFICATION AND SOCIAL COMPARISON Body Image and Impulsive Shopping
body malleability beliefs	Body Image and Impulsive Shopping
Body Size	More Real Isn’t Always Better: How Consumers Respond to Customized vs. Self-Replica Avatars in Virtual Fitting
Booking intentions	The More Innovative the Better? The Effect of Amenity Innovation on Customers’ Booking Intentions in P2P Accommodation
boredom	SCROLLING MINDS: INVESTIGATING THE MENTAL HEALTH EFFECTS OF SOCIAL MEDIA ON YOUNG ADULTS
Boundary object	INTER-ORGANISATIONAL NETWORKS AND BOUNDARY OBJECTS: AN INVESTIGATION ON THE ITALIAN CAPITAL OF CULTURE
Box office revenue	FROM REVIEWS TO REVENUE: EXAMINING THE IMPACT OF SOURCE MATERIAL AND ONLINE REVIEWS ON BOX OFFICE REVENUE
Brand	15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA
Brand activism	THE TRANSITION OF THE FASHION MARKET AFTER EXIT OF LUXURY BRANDS: THE EVIDENCE FROM THE NATURAL EXPERIMENT Can Brand Activism Help? The Effects of Fit and Consumer Trait in Rebuilding Brand Trust The Paradox of Brand Activism Advertising: Bridging Divides and Deepening Polarization
Brand Advocacy	AI-Driven Content Strategies: Enhancing Consumer Engagement and Loyalty
brand and place personality	THE PERSONALITY OF LIVE MUSIC VENUES: DEVELOPING A MEASUREMENT SCALE
Brand Anthropomorphism	THE IMPACT OF INCLUSIVE MARKETING ON SOCIAL PERCEPTIONS AND BRAND ANTHROPOMORPHISM IN LUXURY BRANDS
brand associations
Brand Attitude	HOW LUXURY UPCYCLING ENHANCES BRAND ATTITUDE THROUGH THE CREATOR’S ESSENCE METAVERSE AVATARS VS. REAL MODELS: SHAPING BRAND ATTITUDES EXAMINING BRAND CRISIS IN THE LUXURY INDUSTRY: CRISIS SPILLOVER AND POST-CRISIS COMMUNICATION SPILLOVER ON RIVAL BRANDS Why Curiosity Solutions Matter: Moderating the Impact of Curiosity on Brand Attitude and Engagement
Brand Attitudes	DO VIRTUAL INFLUENCERS REALLY PERSUADE? A META-ANALYSIS OF THEIR EFFECTIVENESS Engaging consumer through the storefront OOH: How AR elevating Advertising Creativity for Luxury Brands
Brand authenticity	From Canvas to Couture: The Influence of Artification on Luxury Branding The Impact of Adopting and Disclosing Generative AI in Digital Advertising on Brand Perceptions EXPLORING ESG AUTHENTICITY AND CONSUMER MEANING-OUT PROPENSITY IN THE ERA OF SUSTAINABLE MARKETING: IMPACTS ON CONSUMER PSYCHOLOGY, BRAND AUTHENTICITY, AND LOYALTY Effects of country-of-origin fit on Western brand status: A discussion of cross-border acquisition by Asian investors Understanding the production of brand authenticity: the role of witnessing the authenticity of the production process and cultural awe
Brand Avoidance	Greenwashing in Advertising: Consumer Perceptions, Moral Outrage, and the Path to Brand Avoidance
Brand betrayal	Relations between brand betrayal, animosity, and reboycotts: moderating effects of the perceived severity of CSI and consumer cosmopolitanism
Brand Communities	Utilitarian or Hedonic? A Comparative Study of B2B and B2C Brand Communities
Brand Coolness	HIGH FASHION MEETS HIGH TECH: NFTs ADDING SPARKLE TO LUXURY SHOPPING
brand credibility
brand effects of B2B purchasing	Brand Effects in the Organizational Buying Process: A Comparison of the Sorting and Ranking Stages
brand endorsement	Medaling on Social: A Cross-Cultural Analysis of Olympic Athlete Branding and Engagement
Brand Engagement	The Influence of AI-Powered Personalization on Brand Loyalty in the Fashion Industry Why Curiosity Solutions Matter: Moderating the Impact of Curiosity on Brand Attitude and Engagement
Brand equity	WHAT ACTUALLY COUNTS? RENOVATION PRIORITIZING IN BUSINESS HOTEL
Brand Experiences	Revolutionizing Fashion Advertising: The Role of Mixed Reality in Luxury Brand Experiences
Brand Gender	THE EFFECTS OF LUXURY BRAND SALES PROMOTIONS ON CONSUMER INTRINSIC MOTIVATION AND BRAND PERCEPTION: THE MODERATING ROLES OF SELF-MONITORING AND BRAND GENDER
brand globalness	IMPACT OF CORPORATE ENVIRONMENTALISM ON BRAND EQUITY IN LUXURY BRANDING
Brand Growth	Digital Transformation and Sustainable Growth: The Luxury Fashion Sector's Post-Pandemic Strategies
Brand Heritage	WEAVING STORIES OF PRESTIGE: LEVERAGING KENTE HERITAGE AND NARRATIVE STRATEGIES IN LUXURY BRAND ADVERTISING HERITAGE IN VIRTUAL WORLD: COMPARING THE EFFECT OF METAVERSE AND PHYSICAL LUXURY FASHION ADVERTISING ON MESSAGE AUTHENTICITY AND PURCHASE INTENTION
Brand Identity Prism	THE IDENTITY PRISM GETS DIGITAL! EMERGING STRATEGIES TO NURTURE LUXURY CONSUMERS’ EXTENDED-SELF AND BRAND RELATIONSHIP
brand image	Creating Evaluation System of AI Generated Design in Fashion——Based on Brand Image Building Demand
Brand Image robots	Exploring Brand Image Robots in Shaping Retail Brand Equity: A Cross-Cultural Perspective
Brand Inclusivity
Brand innovation	Consumer Expectations vs. Expert Assessments: A Typology of Media Brand Extension Types
Brand Love	The Impact of Adopting and Disclosing Generative AI in Digital Advertising on Brand Perceptions Consumers take control: a redefinition of the in-store experience through the use of technology
Brand loyalty	EXPLORING ESG AUTHENTICITY AND CONSUMER MEANING-OUT PROPENSITY IN THE ERA OF SUSTAINABLE MARKETING: IMPACTS ON CONSUMER PSYCHOLOGY, BRAND AUTHENTICITY, AND LOYALTY The Influence of AI-Powered Personalization on Brand Loyalty in the Fashion Industry EMOTIONAL PATHWAYS FROM POP-UP STORE EXPERIENCES TO BRAND LOYALTY AMONG GENERATION Z: A MULTI-GROUP ANALYSIS BY VISIT FREQUENCY HOW BLOCKCHAIN AND METAVERSE TECHNOLOGIES ARE REDEFINING MARKETING COMMUNICATION Research on the Impact of Customer Ritualized Experience on Brand Loyalty: The Moderating Role of Perceived Service Intelligence
brand management	Brands and Myths: from Coco Chanel, the Kelly Bag and a Panther - a typology of myths of valuable luxury brands
Brand Marketing	EXPLORE HOW AI-GENERATED CULTURAL DESIGN ELEMENTS IMPACT CONSUMER BEHAVIOR IN DIFFERENT BRAND TYPES
Brand Message Authenticity	THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION
brand myth	Brands and Myths: from Coco Chanel, the Kelly Bag and a Panther - a typology of myths of valuable luxury brands
Brand Performance	Digital Transformation and Sustainable Growth: The Luxury Fashion Sector's Post-Pandemic Strategies Guardiola, Klopp, or Mourinho? Evidence from the EPL on the Value of Managerial Abilities for Brand Performance Using a Two-Sided Matching Model of the Market for Talent
Brand personality	THE DOUBLE-EDGED IMPACT OF LUXURY FASHION BRAND PERSONALITY: CONSUMER REACTIONS TO GREEN INITIATIVES AND GREENWASHING
brand prominence	Beyond ‘Loud’: How Mindfulness Shapes Intrinsic Motivations for ‘Quiet’ Luxury Brand Prominence
Brand Purpose	ARE BRAND PURPOSE AND CSR ONE AND THE SAME FOR CONSUMERS?
Brand relationship quality	WHAT ACTUALLY COUNTS? RENOVATION PRIORITIZING IN BUSINESS HOTEL
Brand Reputation	TRANSFORMING HOSPITALITY: THE IMPACT OF SERVICE ROBOT INTEGRATION ON CUSTOMER EXPERIENCE AND ORGANIZATIONAL BRAND REPUTATION THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION
brand spillover	Combating Brand Spillover: Platform Strategies of Replacement and Enablement in E-Commerce Competition
Brand status	Effects of country-of-origin fit on Western brand status: A discussion of cross-border acquisition by Asian investors THE IMPACT OF TRADE-OFF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE
Brand Storytelling	IMMERSIVE RETAIL: EXPLORING THE IMPACT OF VIRTUAL REALITY ON THE SHOPPING EXPERIENCE
brand touchpoints	Social AI: Hedonic and Utilitarian Perceived Uses and Threats of Anthropomorphized Artificial Intelligence Social Entities
brand transgression	BRAND REDEMPTION: HOW LIBERALS AND CONSERVATIVES DIFFER IN MORAL LICENSING EXPLORING THE ROLE OF AI-BASED CHATBOT PERSPECTIVE-TAKING IN BRAND TRANSGRESSIONS
Brand transparency	Gender Differences in Responding to AI versus Human-Designed Luxury Goods
brand trust	Can Brand Activism Help? The Effects of Fit and Consumer Trait in Rebuilding Brand Trust
Brand value	THE VALUE OF ABSENCE – LUXURY BRANDS' CHALLENGES OF MAINTAINING BRAND ESSENCE AND EXCLUSIVITY ON SOCIAL MEDIA PLATFORMS THE INNOVATIVE ROLE OF AI FOR LUXURY BRAND STORYTELLING
Brand visibility	IMPACT OF SOCIAL MEDIA USAGE ON MICRO AND SMALL BUSINESSES IN THE UNITED KINGDOM
brand-alignement
Brand-generated content	Unravelling the Interaction between Content Type and Repost Source in Social Media Engagement
Brand-related UGC
Branded Chatbots	THE EFFECT OF BRANDING ON USERS PERCEPTIONS OF AI- POWERED CHATBOTS
Branding	Chatbots as a branded touchpoint THE EFFECT OF BRANDING ON USERS PERCEPTIONS OF AI- POWERED CHATBOTS EMBODYING COOLNESS AS A FORM CULTURAL CAPITAL OF LUXURY FASHION BRANDS -- A COMPARISON STUDY OF BURBERRY AND AQUASCUTUM
Branding strategies	THE TRANSITION OF THE FASHION MARKET AFTER EXIT OF LUXURY BRANDS: THE EVIDENCE FROM THE NATURAL EXPERIMENT
Brands	15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA
Brand’s virtual wearables
Brownfield	PROJECT-LOCATION CONGRUENCE: WHEN GREEN PROJECTS MATCH GREEN LOCATIONS
BtoB SALES	TO BE OR NOT TO BE HUMOROUS IN BTOB SALES ACROSS CULTURES? CULTURAL EFFECTS ON HUMOR STYLE IN INTERNATIONAL BTOB BUYER-SELLER RELATIONS
Buccellati	Artification and Sustainability in Global Luxury Branding: The Case of Buccellati
Buddhism	The Art of Integration: New Trends in Luxury Featuring "Feng Shui, Taoism, Buddhism".
Bundle strategies	Freshness Matters: How Price (versus Quantity) Discounts Influence Consumer Response When Purchasing Near-expired Products
Business hotel	WHAT ACTUALLY COUNTS? RENOVATION PRIORITIZING IN BUSINESS HOTEL
business model innovation	From Lab to Launch: Silicon Valley–Style Business Models and Marketing Strategies in University-Industry Collaboration on AI
Business Networks	Sustainability in the fashion industry: an inter-organizational approach
Business Performance	EFFECTIVE B2B MARKETING STRATEGIES FOR RESOURCE-CONSTRAINED SMES: INSIGHTS FROM JPI HEALTHCARE IN KOREA
business process management
BUYER-SELLER RELATIONSHIPS	Exporter adaptation in international buyer–seller relationships in the digital era TO BE OR NOT TO BE HUMOROUS IN BTOB SALES ACROSS CULTURES? CULTURAL EFFECTS ON HUMOR STYLE IN INTERNATIONAL BTOB BUYER-SELLER RELATIONS
Buyer-supplier	THE INFLUENCE OF CULTURE ON PSYCHIC DISTANCE: A CONCEPTUAL FRAMEWORK
C
Campaign Optimization	Designing and Implementing a Live Digital Campaign Planning Capstone: A Framework for Experiential Learning in Marketing Education
Carbon Dioxide	INDOOR AIR QUALITY AS A POSITIVE SERVICE QUALITY SIGNAL IN HOTEL INDUSTRY: ITS PRELIMINARY TESTS AND POTENTIALS
care recipients	EXAMINING APPAREL SHOPPING EXPERIENCES OF BABY BOOMERS AS CAREGIVERS FOR ELDERLY INDIVIDUALS
caregivers	EXAMINING APPAREL SHOPPING EXPERIENCES OF BABY BOOMERS AS CAREGIVERS FOR ELDERLY INDIVIDUALS
Cartesian Product	OPTIMIZING PRODUCT MIX: A GEOMETRIC SIMULATION APPROACH IN THE SYSTEM SEMICONDUCTOR INDUSTRY
case study	IL VIAGGIO TRAVEL: A CASE STUDY OF ACCESSIBLE TOURISM IN COSTA RICA
causal explanation	Providing Causal Explanation Enhances Consumer Adoption of New Products
causal reasoning	Providing Causal Explanation Enhances Consumer Adoption of New Products
causation	A STRATEGIC-CONFLICT PERSPECTIVE ON THE INTERPLAY OF CAUSATION AND EFFECTUATION IN ENTREPRENEURIAL MARKETING PROCESS OF INVs
cause-related marketing	DARK SIDE OF CSR RELATED-CAMPAIGNS OF „TRUE PRICES“: EMOTIONS AND LOYALTY OF FOOD CUSTOMERS
Celebrification process	THE CELEBRIFICATION PROCESS OF KOREAN SOCIAL MEDIA INFLUENCERS
Celebrity Chef Branding	DECODING GLOBAL LUXURY: CROSS-CULTURAL EVALUATIONS OF MICHELIN RESTAURANTS AND CELEBRITY CHEF BRANDING
Celebrity Effects	How memes culture and celebrity effects empower the virtual art value of NFTs
CEO DECISIONS	HOW INDUSTRY 5.0 SHAPES MYOPIC MARKETING MANAGEMENT: THE ROLE OF CEO DECISIONS
CEO’s digital background	Tech-Savvy Leadership and Its Influence on Firm Performance
Certain discounts	Exploring the impact of certain and uncertain discounts on consumer perception and behavior
Certification	Trust or Trickery? The Role of AI and Human Influencers in Greenwashing Perceptions
certifications	The Impact of Certification on Consumer Trust in the Fire Safety Service: A Signaling Theory Approach
Challenges of AI	The Use of Artificial Intelligence in the Teaching and Management of an MBA Programme - Opportunities and Challenges
Channel coordination	Managing Interorganizational Integration in Omnichannel Platform: Challenges and Research Directions
character	The Impact of Chatbot Character Design on Customer Satisfaction
Charging Infrastructure	Electric Vehicles Acceptance in Developing Countries: Empirical Evidence from Southeast Asia
Charity
chatbot	AI-Chatbot Paradoxes and Consumers' Coping Strategies in Luxury Fashion The Impact of Chatbot Character Design on Customer Satisfaction Using Chatbot in customer services context – A systematic review
chatbot advertisements	SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY CONCERNS
Chatbot identity	ENHANCING USER INTENTION WITH BOT BASED CUSTOMER SERVICES: DESIGN AND ANALYSIS
Chatbots	ENHANCING USER INTENTION WITH BOT BASED CUSTOMER SERVICES: DESIGN AND ANALYSIS Chatbots as a branded touchpoint THE EFFECT OF BRANDING ON USERS PERCEPTIONS OF AI- POWERED CHATBOTS
Chatbots in healthcare	‘Stand By You’: AI-Driven Healthcare Marketing For Enhanced Patient Engagement
ChatGPT	ENHANCING USER INTENTION WITH BOT BASED CUSTOMER SERVICES: DESIGN AND ANALYSIS A QUALITATIVE INQUIRY AND CONCEPTUALIZATION OF TRAVELER COMMITMENT TO CHATGPT
Chatobot Advertising	Effects of the Content of Chatbot Conversations on the Advertising Personalization Paradox
China	SHAPING LUXURY: THE STRATEGIC ROLE OF INFLUENCERS IN INTERNATIONAL FASHION BRANDING IN CHINA LUXURY, IDENTITY, AND DIGITAL INFLUENCE: THE INTERPLAY OF CULTURAL CAPITAL AND SELF-CONCEPT ON SOCIAL MEDIA Bridging Media and Tourism: The Economic Significance of Audiovisual Productions in Tourist Destination Development COUNTRY PERCEPTIONS, ENVIRONMENTAL CONSCIOUSNESS, AND SECOND-HAND LUXURY CONSUMPTION – EVIDENCE FROM CHINA
Choice behaviour	USER-GENERATED REVIEWS IN PET-FRIENDLY HOTELS: A MACHINE LEARNING APPROACH TO TRAVELERS' PREFERENCES
Choice of social media platforms	IMPACT OF SOCIAL MEDIA USAGE ON MICRO AND SMALL BUSINESSES IN THE UNITED KINGDOM
Cinematic Tourism	Bridging Media and Tourism: The Economic Significance of Audiovisual Productions in Tourist Destination Development
circadian rhythm	The Temporal Dynamics of Consumer Negativity: How Circadian Rhythms Influence Negative Reviews and Consumer Sentiment
Circular Economy	Sustainability in the fashion industry: an inter-organizational approach
Circular Fashion	Marketing Challenges in Promoting Garment Waste Recycling: Lessons Learnt from NGOs in Hong Kong
CiteSpace
city brand
Class engagement	How to increase students' engagement in the development of creative marketing communication messages
clever humor	The Impact of Clever Humor and Expert Endorsements in Advertising
Click and Collect	Does Firm Size Matter? The Performance Implications of Click-and-Collect Strategy
click-through rates	POWER OF SECOND-PERSON PRONOUNS: BOOSTING BRAND CONNECTION IN ONLINE ADS
Client Centricity	THE IMPACT OF DIGITAL EXPERIENCE, CLIENT CENTRICITY, AND ONLINE PRIVACY ON CUSTOMER SATISFACTION: THE MEDIATING ROLE OF OMNICHANNEL CUSTOMER EXPERIENCE
climate change anxiety (CCA)	Applying a stimulus-organism-response (S-O-R) model to explain people’s pro-environmental behaviors
climate change perceptions (CCPs)	Applying a stimulus-organism-response (S-O-R) model to explain people’s pro-environmental behaviors
clothing choices	EXAMINING APPAREL SHOPPING EXPERIENCES OF BABY BOOMERS AS CAREGIVERS FOR ELDERLY INDIVIDUALS
clothing consumption	EXAMINING APPAREL SHOPPING EXPERIENCES OF BABY BOOMERS AS CAREGIVERS FOR ELDERLY INDIVIDUALS
Cluster	VALUE-BASED SEGMENTATION OF YOUNG LUXURY CONSUMERS IN FASHION NFTS: PERSONAL AND LUXURY VALUE PERCEPTIONS
Cluster analysis	USER-GENERATED REVIEWS IN PET-FRIENDLY HOTELS: A MACHINE LEARNING APPROACH TO TRAVELERS' PREFERENCES
co-brand genres	How Consumer Feel to the Distinctive Categories of the Luxury Brand’s Co-branding and Their Spillover Effects
co-branding	A STUDY OF GAMER IDENTITY AND WELL-BEING THROUGH COLLABORATIVE FASHION VIDEO GAME
co-intelligence	TOWARDS A ‘CO-INTELLIGENCE PARADIGM’: ENHANCING LEARNING IN MANAGEMENT EDUCATION MARKETING IN THE MIRROR: EXPLORING HUMAN-AI SYNERGY IN PROFESSIONAL PRACTICE
coastal	EXPLORING PERCEPTIONS OF OCEAN AND LEISURE TOURISM IN SOUTH KOREA ACROSS SEVEN COUNTRIES :USING BIG DATA TEXTMING
Cobranding	Unveiling Co-branding Spillover Effects: A Product-Level Perspective
Cognitive dissonance	THE IMPACT OF CONTENT SOURCE IN SHORT-VIDEO MARKETING: AI DISCLOSURE AND CONSUMER TOLERANCE EFFECTS
collaboration	A DEEP UNDERSTANDING OF LUXURY FASHION BRANDS’ COLLABORATION PARTNER SELECTION STRATEGY: A DEEP LEARNING APPROACH
Collaborative Clothing Consumption	Sustainable Fashion in Action: Exploring Gen Z and Millennials' Perceptions of Collaborative Clothing Consumption in Canada
Collaborative Recommendation
collective effervescence
Collectivism	IMPACT OF LUXURY BRAND VALUES ON PURCHASE INTENTION: SEGMENTING CUSTOMERS BASED ON INVOLVEMENT, NEED FOR STATUS AND COLLECTIVISM
COM-B	CONSUMER BEHAVIOUR ON MICRO-CREDENTIALS ENROLMENT: EMPIRICAL APPLICATION OF EXTENDED COM-B MODEL
comforting rationalization	STRATEGIC DATES CAMPAIGN IN AFFECTING CUSTOMERS’ PURCHASE INTENTION IN E-MARKETPLACE BY STIMULATING FEAR OF MISSING OUT (FOMO)
Commercial orientation	COMMERCIALIZATION OF INFLUENCER CONTENT ON SOCIAL MEDIA: THE ROLES OF PARASOCIAL RELATIONSHIPS AND SPONSORSHIP DISCLOSURES
Commercial Performance
Commitment	BRIDGING BUSINESSES DIGITALLY: A SYTEMATIC LITERATURE REVIEW OF B2B COMMUNICATION IN THE DIGITAL AGE A QUALITATIVE INQUIRY AND CONCEPTUALIZATION OF TRAVELER COMMITMENT TO CHATGPT
communication alignment	Alignment of Strategic Communication for International Organizations with Diverse Multiple Country Branches
Communication and persuasion theory
Community Engagement	Marketing Challenges in Promoting Garment Waste Recycling: Lessons Learnt from NGOs in Hong Kong
Community Governance	Abstract: DO WEB3 METAVERSES PROVIDE GREATER VALUE TO CONSUMERS THAN WEB2? EXPERIMENTAL INSIGHTS
Companions	COMPANIONSHIP IN DIGITAL AND SOCIAL TRANSITIONS: A SYSTEMATIC LITERATURE REVIEW
companionship	Shopping with an artifical companion: AI shopping agent(AISA) service quality and companionship
Companionship service	COMPANIONSHIP IN DIGITAL AND SOCIAL TRANSITIONS: A SYSTEMATIC LITERATURE REVIEW
compensation claims	Are they being authentic? The effects of claim type and message sidedness on green compensation claims
competence	AN EXPLORATION OF THE ROLE OF RECIPIENT STIGMA IN VIRTUOUS GIFT GIVING
Competitive Advantages	INTERNAL MARKETING: AN IMPORTANT ROLE IN THE EFFECTIVENESS OF ENVIRONMENTAL SUSTAINABILITY
Competitive dynamics
Complaint handling	The downside of humor in social media complaint handling
completion rate	HOW DOES VIDEO SCENE LENGTH AFFECT PRODUCT SALES? RETHINKING THE IMPACT OF COMPLETION RATE ON E-COMMERCE PLATFORMS
compromising option absent	THE ABSENCE OF COMPROMISE: NAVIGATING THE DILEMMA BETWEEN INDULGENCE AND SELF-CONTROL
Compulsive Browsing	UNVEILING TRAVEL INFLUENCER EFFECTS THROUGH SOCIAL COMPARISON: EXAMINING WISHFUL TRAVELING AND COMPULSIVE TRAVEL VIDEO BROWSING
Computer-generated agents	Where Do They Virtually Stand? Charting the Rise and Reach of Virtual Influencers Through a Meta-Narrative and Bibliometric Analysis
concept matching	The Power of Visual Display: How Product Unit Presentation Shapes Promotional Effectiveness in Online Environments
Conceptual Framework	UNDERSTANDING CONSUMERS’ PURCHASE INTENTIONS FOR AI-DRIVEN PRODUCTS ADVERTISED ON INSTAGRAM: A CROSS-GENERATION ANALYSIS
Conceptual research	A THEORY UNIFICATION AMONG DIFFUSION OF INNOVATION THEORY, TECHNOLOGY ACCEPTANCE MODEL, AND TECHNOLOGY READINESS INDEX IN GENERATIVE ARTIFICIAL INTELLIGENCE ADOPTION
Conceptualizing
concrete claims	Are they being authentic? The effects of claim type and message sidedness on green compensation claims
Conformity
Congruence	PROJECT-LOCATION CONGRUENCE: WHEN GREEN PROJECTS MATCH GREEN LOCATIONS
Congruence theory	CONGRUENCE IN THE DIGITAL WORLD: INVESTIGATING VIRTUAL INFLUENCER-BRAND-CUSTOMER DYNAMICS IN LUXURY ENDORSEMENTS
Congruity theory	Fashion Brand Collaborations: Exploring the Drivers of Consumer Evaluation
conjoint experiment	FROM PREFERENCE TO PRACTICE: HOW POLICY FRAMING SHAPES SUSTAINABLE CHOICES IN THE SHARING ECONOMY
Conservation of Resources
Construal Level Theory	BEYOND THE HUMAN TOUCH: CONSUMER RESPONSES TO VIRTUAL INFLUENCERS ENDORSING GREEN FASHION AND MULTIPLE BRANDS LEVERAGING PAIN IN ABSTRACT VS. CONCRETE PERSPECTIVES: SHAPING PERCEIVED AUTHENTICITY AND CONSUMER EVALUATION ACROSS DIFFERENT PRODUCT CATEGORIES Gift Occasions and Media Richness on Perceived Thoughtfulness: A Recipient Perspective CONVINCE ME ON SOCIAL MEDIA: THE IMPACT OF VISUAL INFORMATION ENTROPY ON CONSUMER RESPONSES
construal-level theory
Construct level theory	The impact of psychological and physical distance on the adoption of artificial intelligence in healthcare
Constructivist Learning Environments	Prompt Literacy in AI-Augmented Constructivist Learning Environments: Evidence from a Marketing Strategy Course experiment
consumer
Consumer -VI interaction	Consumer -VI interaction effect on source credibility and purchase intention
Consumer Acceptance	EXPLORING THE IMPACT OF AUTONOMY AND PERCEIVED RISKS ON CONSUMER ACCEPTANCE OF AI-POWERED PRODUCTS Exploring Influential Factors on Consumers’ Acceptance of Health Monitoring Technology in Apparel: Insights from the UTAUT Model
Consumer Attitude	Generative AI in the Creator Economy: Exploring Consumer Attitudes Toward AI-Generated Fashion Content Redefining the Fashion Creator Economy: The Transformative Role of Generative AI
consumer attitudes	The impact of sustainable communication on consumers’attitude change towards brand
Consumer Behavior	Impact of Generative AI Virtual Fitting Services Characteristic on Consumer Behavior : Mediating role of Technology Acceptance and Emotional Responses A QUALITATIVE INQUIRY AND CONCEPTUALIZATION OF TRAVELER COMMITMENT TO CHATGPT The Role of Perceived Control in Service Recovery From Consumer Needs to Consumption Behaviour: Investigating the Influence of Ethical Values on Grocery Retailers’ Marketing Strategies AN EXAMINATION OF AI-BASED PURCHASE FORECHASTING CONSUMER CHOICE OF RETAIL FORMAT IN THE OMNI-CHANNEL ERA: A TIME-OF-DAY PERSPECTIVE A PHENOMENOLOGICAL STUDY ON THE PSYCHOLOGICAL MECHANISMS AND EMOTIONAL RESPONSES OF CONSUMERS TO ONLINE REVIEWS OF HOTEL ATTRACTIVENESS – A COMPARATIVE ANALYSIS OF DIFFERENT GENDERS AND GEOGRAPHICAL AREAS Mapping the Evolution of Olfactory Marketing: A Bibliometric Analysis of Scent Research in Consumer Behavior DECODING LUXURY SHAMING USING GENAI AND CONSUMER PERSPECTIVES EXPLORE HOW AI-GENERATED CULTURAL DESIGN ELEMENTS IMPACT CONSUMER BEHAVIOR IN DIFFERENT BRAND TYPES BLURRING THE BOUNDARIES: GENAI’s ROLE IN SHAPING CONSUMER IDENTITY FROM BELIEFS TO BASKETS: UNDERSTANDING MALAYSIAN CONSUMER DRIVERS IN THE ORGANIC MARKET CLOCKING ON FOR LEISURE: A DRAMATURGICAL STUDY OF DAKA BEHAVIOR IN CHINESE TOURIST SPACES THE EFFECT OF EXPERIENCE IN PRODUCT HARM ON CONSUMER SUSTAINABLE CONSUMPTION THE CONSUMER BEHAVIOR OF MEDIAN WEALTY CONSUMERS: A REVIEW AND RESEARCH AGENDA The Art of Integration: New Trends in Luxury Featuring "Feng Shui, Taoism, Buddhism". Technological Innovations in Sports: Exploring Wearable Technology’s Impact on Consumer Behavior
Consumer Behavior Analysis	MEASURING MARKETING STRATGY IN A NEW MARKET; EMPIRICAL STURY IN JAPANESE SVOD MARKET
consumer behaviour	Slowing time, shaping the future: the effect of mindfulness on intertemporal choice CONSUMER BEHAVIOUR ON MICRO-CREDENTIALS ENROLMENT: EMPIRICAL APPLICATION OF EXTENDED COM-B MODEL Charismatic Fashion Designers’ impact on consumers’ brand perception - an application of Heider’s Balance Theory HIGH FASHION MEETS HIGH TECH: NFTs ADDING SPARKLE TO LUXURY SHOPPING GENERATIVE AI IN FASHION ADVERTISING: EXAMINING CONSUMER ATTITUDES AND BEHAVIOURAL RESPONSES
consumer biometrics	STAY FOR THE PUNCHLINE: EXAMINING AD SKIPPING BEHAVIOUR IN HUMOROUS VIDEO ADS
Consumer boycott	Relations between brand betrayal, animosity, and reboycotts: moderating effects of the perceived severity of CSI and consumer cosmopolitanism
consumer brand trust	The Effect of Compliance with AI Trustworthiness Standards on Purchase Intention: The Mediating Role of Consumer Brand Trust
Consumer choice	The Paradox of Brand Activism Advertising: Bridging Divides and Deepening Polarization
Consumer Confusion	COMPLEXITY IN ONLINE SALES PROMOTION AND CONSUMER INTENTIONS TO PARTICIPATE: AN EMPIRICAL STUDY IN THE JAPANESE MARKET
consumer culture theory	CONSUMER EMPOWERMENT JOURNEYS: ADULT CHILDREN AND PARENTAL FOOD PROVISION NEGOTIATIONS IN COLLECTIVIST SOCIETIES
Consumer decision-making
Consumer Digital Well-being	Engage or Overwhelm? Navigating The Tension Between Notifications, Consumer Well-Being, and Digital Fatigue
Consumer education	CUSTOMER EDUCATION IN MARKETING: IMPLICATIONS FROM BUILDING ARTIFICIAL INTELLIGENCE KNOWLEDGE
consumer empowerment	CROSS-BUYING EFFECTS OF OMNICHANNEL LUXURY BRANDS ADVERTISING MESSAGE : A SELF-DETERMINATION THEORY OF PERCEIVED AGILITY CONSUMER EMPOWERMENT JOURNEYS: ADULT CHILDREN AND PARENTAL FOOD PROVISION NEGOTIATIONS IN COLLECTIVIST SOCIETIES
Consumer Engagement	‘Stand By You’: AI-Driven Healthcare Marketing For Enhanced Patient Engagement CONSUMER ENGAGEMENT IN CO-CREATION WITH AI THE IMPACT OF VR SPATIAL DESIGN ON CONSUMER ENGAGEMENT AND INTENTION OF USE IN RETAIL ENVIRONMENTS IMMERSIVE RETAIL: EXPLORING THE IMPACT OF VIRTUAL REALITY ON THE SHOPPING EXPERIENCE THE IMPACT OF RACIAL REPRESENTATION ON SOCIAL MEDIA: AUDIENCES REACTIONS TO DIVERSITY SOCIAL MEDIA AS A CSR CANVAS: A STUDY OF FASHION BRANDS’ SUSTAINABILITY COMMUNICATION Scale development and validation of consumer engagement with technology HOW BLOCKCHAIN AND METAVERSE TECHNOLOGIES ARE REDEFINING MARKETING COMMUNICATION CONGRUENCE IN THE DIGITAL WORLD: INVESTIGATING VIRTUAL INFLUENCER-BRAND-CUSTOMER DYNAMICS IN LUXURY ENDORSEMENTS
Consumer engagement with technology	Scale development and validation of consumer engagement with technology
consumer ethnocentrism	Can Brand Activism Help? The Effects of Fit and Consumer Trait in Rebuilding Brand Trust
Consumer expectations	Consumer Expectations vs. Expert Assessments: A Typology of Media Brand Extension Types
Consumer experience	‘Stand By You’: AI-Driven Healthcare Marketing For Enhanced Patient Engagement REDEFINING LUXURY FASHION BRANDING THROUGH THE STORES: AN INTERNATIONAL PERSPECTIVE OF ARCHITECTURE AND SENSORY MARKETING ELEMENTS AI PERSONALIZATION IN MARKETING AS KEY FACTOR OF CUSTOMER SATISFACTION IN BRICS RETAIL CONSUMER EXPERIENCE IN THE METAVERSE: A SYSTEMATIC REVIEW OF CURRENT KNOWLEDGE, THEORETICAL FOUNDATIONS, AND FUTURE RESEARCH DIRECTIONS
Consumer Financial Behavior	OVERCONFIDENCE OR RESILIENCE? INVESTIGATING THE DUAL ROLE OF SELF-ESTEEM IN CONSUMER DECISION-MAKING
Consumer food waste	DIGITAL ORDERING AND ITS EFFECTS ON CONSUMER PLATE WASTE REDUCTION: INSIGHTS FROM A STAKEHOLDER ORIENTATION INQUIRY
consumer goods
Consumer identity	15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA
Consumer ideology	EXPLORING ONLINE VEGAN COMMUNITIES: A MIXED METHOD APPROACH
Consumer Intentions	COMPLEXITY IN ONLINE SALES PROMOTION AND CONSUMER INTENTIONS TO PARTICIPATE: AN EMPIRICAL STUDY IN THE JAPANESE MARKET
consumer knowledge	The Impact of Certification on Consumer Trust in the Fire Safety Service: A Signaling Theory Approach
Consumer loyalty
Consumer motivations
Consumer Neuroscience	Neural Correlates Underlying Consumers' Discrimination between AI-generated and Human-generated Content
Consumer Perception	From Canvas to Couture: The Influence of Artification on Luxury Branding Enhancing Consumer Acceptance in Personalized Pricing: The Role of E-Coupons as Price Framing Mechanism
Consumer Perception Product Design
Consumer Preference	NOVELTY, SATIATION AND ACQUIRED TASTE: A LOOK INTO THE PREFERENCE FLUCTUATION AND THE PREFERENCE READHUSTMENT AFTER ABSTINENCE
Consumer psychology	Effects of country-of-origin fit on Western brand status: A discussion of cross-border acquisition by Asian investors When Twists Become Premium: The Role of Luxury Involvement in Price Perception
Consumer Purchase Intention	A Study on the Dual-Path Impact Mechanism of Recommendation Systems on Purchase Intention— The Mediating Role of Personalized Perception and Accuracy Perception UNDERSTANDING CONSUMERS’ PURCHASE INTENTIONS FOR AI-DRIVEN PRODUCTS ADVERTISED ON INSTAGRAM: A CROSS-GENERATION ANALYSIS
consumer ratings
Consumer Regret	Reducing Consumer Regret in Virtual Reality Shopping: The Impact of Enjoyment and AI vs. Human Recommendations
consumer satisfaction	Experiential Value Perspective in Agritourism: Effects on Consumer Satisfaction and Behavioral Intentions
Consumer segmentation
Consumer sentiment	Cultural background and marketing strategies in the perception of design similarity: A comparison between the Netherlands and Japan
Consumer survey	Exploring the Impact of User-Generated Content on Luxury Branding
consumer tolerance	TOO AUTHENTIC TO TOLERATE? THE IMPACT OF PERCEIVED AUTHENTICITY IN AI CHATBOT DESIGN ON CONSUMER BEHAVIOR UNDER SERVICE FAILURE
Consumer trust	The Impact of Certification on Consumer Trust in the Fire Safety Service: A Signaling Theory Approach THE ROLE OF AI AUTHENTICATION IN ENHANCING CONSUMER TRUST AND PURCHASE INTENTION IN SECONDHAND LUXURY LIVE-STREAMING COMMERCE THE IMPACT OF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE ALGORITHMIC BIAS PERSONALIZATION IN AI RECOMMENDATIONS: HOW CUSTOMIZABLE FAIRNESS SHAPES CONSUMER TRUST AND BEHAVIOR Trust or Trickery? The Role of AI and Human Influencers in Greenwashing Perceptions THE DOUBLE-EDGED SWORD OF AI IN SOCIAL MEDIA INFLUENCER MARKETING Trust Through Transparency: How AI Disclosure Levels Shape Consumer Adoption in Healthcare FROM HYPE TO BACKLASH: A THEORETICAL FRAMEWORK FOR DE-INFLUENCING IN SOCIAL MEDIA MARKETING Enhancing Consumer Acceptance in Personalized Pricing: The Role of E-Coupons as Price Framing Mechanism Trust Codes: Formal Mechanisms and Purchase Intentions in Online Shopping for Organic Foods in China Unravelling the Interaction between Content Type and Repost Source in Social Media Engagement
Consumer value	Abstract: DO WEB3 METAVERSES PROVIDE GREATER VALUE TO CONSUMERS THAN WEB2? EXPERIMENTAL INSIGHTS
Consumer values	RELATIONSHIP BETWEEN CONSUMER VALUES, SALES CHANNELS, PRODUCT AWARENESS, PURCHASE INTENTION, AND PURCHASE BEHAVIOR IN BASIC COSMETICS
Consumer VR Enjoyment	Reducing Consumer Regret in Virtual Reality Shopping: The Impact of Enjoyment and AI vs. Human Recommendations
Consumer Vulnerability	DECEPTIVE PRICING AND CONSUMER VULNERABILITY Digital vulnerability by design: AI-driven retail platforms and the cultivation of consumer (sub)conscious dependence
Consumer well-being	The Impact of Perceived Value of Luxury NFTs in the Metaverse on Consumer Well-being—An empirical study based on data from China IMPACT OF COLLABORATIVE AI-HUMAN CONTENT ON POSITIVE CONSUMER EXPERIENCE MARKETING TRANSFORMATION FOR SUSTAINABILITY: LINKING GREEN CONSUMPTION TO CONSUMER WELL-BEING Research on the Impact of Customer Ritualized Experience on Brand Loyalty: The Moderating Role of Perceived Service Intelligence From interaction to impact: investigating the role of generative AI in facilitating consumer well-being
Consumer-AI Interaction	Exploring the Most Effective Consumer-AI Interaction Types based on Consumer Decision Context
Consumerism	“DOES ANYONE ELSE JUST CONSTANTLY WANT NEW CLOTHING?” UNDERSTANDING AND ADDRESSING THE DESIRE FOR NEW CLOTHING
Consumers Extended Self	THE IDENTITY PRISM GETS DIGITAL! EMERGING STRATEGIES TO NURTURE LUXURY CONSUMERS’ EXTENDED-SELF AND BRAND RELATIONSHIP
Consumers’ Adoption	Consumers’ Adoption to Digital Twin AI Agent Application
Consumer’s identification with the brand	THE ROLE OF CSR IMAGE FOR LOYALTY
Consumption	FROM HYPE TO BACKLASH: A THEORETICAL FRAMEWORK FOR DE-INFLUENCING IN SOCIAL MEDIA MARKETING
Consumption congruence
Consumption value theory
Contagion Theory	HOW LUXURY UPCYCLING ENHANCES BRAND ATTITUDE THROUGH THE CREATOR’S ESSENCE
container metaphor	ARE BLEED LOGOS EFFECTIVE FOR TRAVELERS IN CROWDED TOURIST DESTINATIONS?
Content analysis	UNVEILING THE CULTURAL HERITAGE DIMENSION OF THE COUNTRY IMAGE: A LEXICAL DIVE INTO WEB NARRATIVES FROM TWENTY-FOUR COUNTRIES
content characteristic	The impact of influencer-generated content on persuading followers to purchase: Focus on vicarious expression and parasocial relationship
content engagement	Impact of Interactivity on Information Processing in Virtual Reality Experience
Content Homogeneity
Content Marketing	Redefining Bandwagon Cues
Content tourism	LIFE-SIZED STANDEES OF ANIME CHARACTERS OR AUGMENTED REALITY, WHICH IS BETTER TOOLS FOR DESTINATION MARKETING?
context alignment	AVATAR AS SITUATIONAL SELVES: EFFECTS ON CONSUMER BEHAVIOR IN VIRTUAL RETAIL CONTEXTS
Contextual Relevance	Exploring the Most Effective Consumer-AI Interaction Types based on Consumer Decision Context
contingency theories	Situational Crisis Marketing: Towards an Integration of Crisis Types and Contingency Theory
Continuous following	IMPACT OF INTERNET CELEBRITY CHARACTERISTICS ON FANS’ CONTINUOUS FOLLOWING BEHAVIOUR
continuous usage intention
Contrived Scarcity	CONTRIVED VERSUS GENUINE SCARCITY IN QUICK COMMERCE PLATFORMS
Controllable Fairness	ALGORITHMIC BIAS PERSONALIZATION IN AI RECOMMENDATIONS: HOW CUSTOMIZABLE FAIRNESS SHAPES CONSUMER TRUST AND BEHAVIOR
Conversion Rates	CONVERSION RATES IN E-COMMERCE
Convex Hull	OPTIMIZING PRODUCT MIX: A GEOMETRIC SIMULATION APPROACH IN THE SYSTEM SEMICONDUCTOR INDUSTRY
COO effect	“MADE IN CHINA” LUXURY: WHY CHINESE GENERATIONS MATTER?
Coolness	EMBODYING COOLNESS AS A FORM CULTURAL CAPITAL OF LUXURY FASHION BRANDS -- A COMPARISON STUDY OF BURBERRY AND AQUASCUTUM
Coopetition	Managing Interorganizational Integration in Omnichannel Platform: Challenges and Research Directions THE ROLE OF VALUE CO-CREATION AND AI TRANSFORMATION IN COOPETITION AND B2B FIRM'S PERFORMANCE
Coping Strategies	AI-Chatbot Paradoxes and Consumers' Coping Strategies in Luxury Fashion DECODING LUXURY SHAMING USING GENAI AND CONSUMER PERSPECTIVES
Core Self-Evaluation	THE IMPACT OF CONSUMER PERSONALITY TRAITS ON POSITIVE AND NEGATIVE eWOM MOTIVATIONS
Corporate environmentalism	IMPACT OF CORPORATE ENVIRONMENTALISM ON BRAND EQUITY IN LUXURY BRANDING
Corporate governance	How Does New Product Preannouncement Specificity Shape Investors' Expectations?: The Role of Corporate Governance
Corporate social irresponsibility	ANTECEDENTS, DECISIONS, AND OUTCOMES OF CORPORATE SOCIAL IRRESPONSIBILITY IN SPORTS MEGA-EVENTS: A SYSTEMATIC LITERATURE REVIEW AND AVENUES FOR FUTURE RESEARCH Relations between brand betrayal, animosity, and reboycotts: moderating effects of the perceived severity of CSI and consumer cosmopolitanism Reducing Corporate Social Irresponsibility? Investigating the interaction between TMT Pay Inequality and strategic emphasis
Corporate Social Responsibility	ARE BRAND PURPOSE AND CSR ONE AND THE SAME FOR CONSUMERS? The Relationship Between Responsible Leadership and Knowledge - Sharing Behavior: The Chain Mediating Role of Corporate Social Responsibility and Social Occupational Stigma Consciousness Measuring Authenticity in CSR Communication SOCIAL MEDIA AS A CSR CANVAS: A STUDY OF FASHION BRANDS’ SUSTAINABILITY COMMUNICATION The Impact of Corporate Social Responsibility (CSR) on Religious Consumers’ Luxury Consumption
Corporate Social Responsibility (CSR) in AI	Legal and Ethical Challenges of AI-Driven Marketing: A Case Law Analysis and Policy Recommendations
Cosmetics market	RELATIONSHIP BETWEEN CONSUMER VALUES, SALES CHANNELS, PRODUCT AWARENESS, PURCHASE INTENTION, AND PURCHASE BEHAVIOR IN BASIC COSMETICS
cosmopolitanism	Relations between brand betrayal, animosity, and reboycotts: moderating effects of the perceived severity of CSI and consumer cosmopolitanism Consequences of Cosmopolitanism: A Meta-Analytical Review
Costa Rica	IL VIAGGIO TRAVEL: A CASE STUDY OF ACCESSIBLE TOURISM IN COSTA RICA
Counterfeit	Status hope: The Conceptualisation of The Status Game THE MORAL (IM)PERMISSIBILITY OF COUNTERFEIT LUXURY SIGNALING
Country image	UNVEILING THE CULTURAL HERITAGE DIMENSION OF THE COUNTRY IMAGE: A LEXICAL DIVE INTO WEB NARRATIVES FROM TWENTY-FOUR COUNTRIES
Country of Origin	Effects of country-of-origin fit on Western brand status: A discussion of cross-border acquisition by Asian investors
Country stereotypes	“IT’S AUTHENTHIC ITALIAN AMERICAN CHEESE!”. EFFECTS OF COUNTRY STEREOTYPES ON PERCEIVED AUTHENTICITY AND PURCHASE INTENTIONS OF ITALIAN-SOUNDING FOOD PRODUCTS
Country-of-Origin	THE IMPACT OF COUNTRY OF ORIGIN AND SUSTAINABILITY ON YOUNG CONSUMERS' PERCEPTIONS OF LUXURY GOODS COUNTRY PERCEPTIONS, ENVIRONMENTAL CONSCIOUSNESS, AND SECOND-HAND LUXURY CONSUMPTION – EVIDENCE FROM CHINA
Covariance Analysis	MEASURING MARKETING STRATGY IN A NEW MARKET; EMPIRICAL STURY IN JAPANESE SVOD MARKET
Covariance-Based SEM	THE DIVERGENT EQUATIONS OF LUXURY: HOW QUALITY AND SUSTAINABILITY DEFINE HARD AND SOFT LUXURY
COVID-19 Pandemic
Craving
creative ad types	Divergent or Relevant? How Creative Advertising Influences the Persuasive Effect of AI-Generated Ads
Creative advertising
creative destruction	Digitalization and AI in Advertising: Insights from Hong Kong and Istanbul
Creativity	TRANSFORMING HOSPITALITY MARKETING WITH AI CHATBOTS: A QUESTIONING SUPPORT TOOL FOR CREATIVE PROFESSIONALS YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF)
Creator Economy	Generative AI in the Creator Economy: Exploring Consumer Attitudes Toward AI-Generated Fashion Content VIP-Micro Influencers: Creator Economy in Luxury Business Redefining the Fashion Creator Economy: The Transformative Role of Generative AI
Creator’s Essence	HOW LUXURY UPCYCLING ENHANCES BRAND ATTITUDE THROUGH THE CREATOR’S ESSENCE
Credibility	Decoding Credibility and Influence: How Destination Videos Shape Travel Intentions
Creepiness	THE IMPACT OF ARTIFICIAL INTELLIGENCE IDENTITY DISCLOSRE ON THE RESISTANCE OF AI GENERATED ART
crisis	Situational Crisis Marketing: Towards an Integration of Crisis Types and Contingency Theory
Crisis communication	EXAMINING BRAND CRISIS IN THE LUXURY INDUSTRY: CRISIS SPILLOVER AND POST-CRISIS COMMUNICATION SPILLOVER ON RIVAL BRANDS
Crisis Management	LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY
Crisis spillover	EXAMINING BRAND CRISIS IN THE LUXURY INDUSTRY: CRISIS SPILLOVER AND POST-CRISIS COMMUNICATION SPILLOVER ON RIVAL BRANDS
crisis-activism fit	Can Brand Activism Help? The Effects of Fit and Consumer Trait in Rebuilding Brand Trust
CRM (Customer Relationship Management)	The Impact of Artificial Intelligence (AI) and Customer Relationship Management (CRM) on Integrated Marketing Communications (IMC)
Cross country analysis	The Application of Innovation Diffusion Theory and Experimental Marketing Strategy in the Adoption of AI-Generated Technology
Cross-border business	THE INFLUENCE OF CULTURE ON PSYCHIC DISTANCE: A CONCEPTUAL FRAMEWORK
cross-border e-commerce
Cross-border M&A	Effects of country-of-origin fit on Western brand status: A discussion of cross-border acquisition by Asian investors
cross-channel capabilities
Cross-cultural	A CROSS-CULTURAL STUDY ON AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE
Cross-cultural marketing	Localizing global strategies: Hong Kong consumer behavior and the aperitivo brands Aperol and Campari
cross-cultural study	REDEFINING LUXURY FASHION BRANDING THROUGH THE STORES: AN INTERNATIONAL PERSPECTIVE OF ARCHITECTURE AND SENSORY MARKETING ELEMENTS
Cross-Industry Cross-Country Study	CONVERSION RATES IN E-COMMERCE
Cross-nation Comparison	CROSS-NATIONAL COMPARISON OF HOW CONSUMERS REACT TO VIRTUAL TRY-ON TECHNOLOGY: THE CASE OF US AND TAIWAN
Cross-national differences	THE RELATION BETWEEN LIVESTREAMERS, FLOW, AND TRUST: A CROSS-NATIONAL STUDY TO UNDERSTAND IMPULSE BUYING
Cross-regional Comparison	The Historical Evolution of Overtourism in Barcelona and Cross-Regional Comparative Analysis: A Process Tracing Perspective
Crowdfunding	Backlash Against Activism in Reward-Based Crowdfunding Campaigns
crowding	ARE BLEED LOGOS EFFECTIVE FOR TRAVELERS IN CROWDED TOURIST DESTINATIONS?
CSA	How do Corporate Sociopolitical Activism Oriented Market Exits Affect Firm Performance? Evidence from Corporate Exodus from Russia amidst the 2022 Russo-Ukrainian War
CSR image	THE ROLE OF CSR IMAGE FOR LOYALTY
Cue-reactivity
Cultural and Artistic Content	How Arts and Cultural Content Shape Place Attachment: A Comparative Study of Visitor Experiences in Revitalized Idle Places
cultural authenticity	Destination Image Congruence in Cultural Tourism: A Big Data Analysis of Cultural Authenticity, DMO Strategies, and Tourist Experiences in Macao and Vienna
Cultural awe	Understanding the production of brand authenticity: the role of witnessing the authenticity of the production process and cultural awe
Cultural background	Cultural background and marketing strategies in the perception of design similarity: A comparison between the Netherlands and Japan
Cultural Capital	LUXURY, IDENTITY, AND DIGITAL INFLUENCE: THE INTERPLAY OF CULTURAL CAPITAL AND SELF-CONCEPT ON SOCIAL MEDIA EMBODYING COOLNESS AS A FORM CULTURAL CAPITAL OF LUXURY FASHION BRANDS -- A COMPARISON STUDY OF BURBERRY AND AQUASCUTUM Cross-Cultural Motivations for Inconspicuous Consumption
Cultural Design	EXPLORE HOW AI-GENERATED CULTURAL DESIGN ELEMENTS IMPACT CONSUMER BEHAVIOR IN DIFFERENT BRAND TYPES
Cultural Difference	Who will purchase souvenirs online? Exploring cultural effects from a neurophysiological approach
Cultural differences	Cross-Cultural Motivations for Inconspicuous Consumption THE INFLUENCE OF CULTURE ON PSYCHIC DISTANCE: A CONCEPTUAL FRAMEWORK
Cultural Dimensions	DECODING GLOBAL LUXURY: CROSS-CULTURAL EVALUATIONS OF MICHELIN RESTAURANTS AND CELEBRITY CHEF BRANDING
Cultural Distance	Generative AI in Advertising: The Effect of AI Disclosure and Cultural Distance on Destination Visit Intention
CULTURAL EFFECTS	TO BE OR NOT TO BE HUMOROUS IN BTOB SALES ACROSS CULTURES? CULTURAL EFFECTS ON HUMOR STYLE IN INTERNATIONAL BTOB BUYER-SELLER RELATIONS
cultural entropy	INTRODUCING CULTURAL ENTROPY AS A FRAMEWORK FOR UNDERSTANDING CULTURAL TOURISM
Cultural Heritage	SUSTAINABILITY TOURISM BRANDING AND CULTURAL HERITAGE: SPORTS EVENT – OVIDIO RUNNING EUROPE
cultural heritage conservation behavior	Research on the Tourist Experience of Revitalizing the Cultural Heritage of the Macau Hotel Central
Cultural heritage image	UNVEILING THE CULTURAL HERITAGE DIMENSION OF THE COUNTRY IMAGE: A LEXICAL DIVE INTO WEB NARRATIVES FROM TWENTY-FOUR COUNTRIES
cultural heritage revitalization	Research on the Tourist Experience of Revitalizing the Cultural Heritage of the Macau Hotel Central
Cultural hybridity	BLURRING THE BOUNDARIES: GENAI’s ROLE IN SHAPING CONSUMER IDENTITY
Cultural Identity	CULTURAL IDENTITY AND GEN Z: ACCEPTANCE OF HAN ETHNIC CLOTHING IN TOURIST RENTALS
Cultural Identity Theory	CULTURAL IDENTITY AND GEN Z: ACCEPTANCE OF HAN ETHNIC CLOTHING IN TOURIST RENTALS
Cultural Influence	CULTURAL TRAITS AND FOOD WASTE: AN EXPERIMENTAL ANALYSIS OF PERSUASIVE MESSAGING IN ITALY AND AUSTRALIA FROM BELIEFS TO BASKETS: UNDERSTANDING MALAYSIAN CONSUMER DRIVERS IN THE ORGANIC MARKET
Cultural Intelligence	Women Leaders in Social Enterprises: An Upper Echelons Perspective on Driving Health and Social Welfare Initiatives
Cultural Numerology Belief Template
cultural personalisation	Bridging Cultures: Empowering Tourists’ Intercultural Competence by Leveraging Personalized Destination Experiences for Sustainable Growth
Cultural Tourism	INTRODUCING CULTURAL ENTROPY AS A FRAMEWORK FOR UNDERSTANDING CULTURAL TOURISM CULTURAL IDENTITY AND GEN Z: ACCEPTANCE OF HAN ETHNIC CLOTHING IN TOURIST RENTALS
cultural venues	A JANUS-FACED MATTER: MANAGERIAL PERSPECTIVES ON THE INTEGRATION OF TECHNOLOGY IN HIGH-END VENUES
Culturally Informed Numerology Practices
Culture	USING CULTURE AND SOCIODEMOGRAPHIC VARIABLES TO EXPLAIN WHY PEOPLE LIVE ALONE AROUND THE WORLD WHERE ARE YOU FROM AND HOW ARE YOU SATISFIED? ASYMMETRIC EFFECTS OF SERVICE ATTRIBUTES ON CUSTOMER SATISFACTION AND THE MODERATING EFFECT OF CULTURE Alignment of Strategic Communication for International Organizations with Diverse Multiple Country Branches THE ROLE OF CSR IMAGE FOR LOYALTY CUSTOMERS' PERCEPTIONS OF AIR TRAVEL: INVESTIGATING CONVERGENCE VIA AN IPA
Culture destinations	Enhancing tourist experience for culture destinations by digital storytelling
Cultured meat	WHAT SHOULD BE DONE TO MAKE CULTURED MEAT WIDELY ADOPTED?
Curiosity	Exploring AI website advertising effectiveness through the lens of emotions: A case of travel comparison websites Why Curiosity Solutions Matter: Moderating the Impact of Curiosity on Brand Attitude and Engagement
Curiosity Solution	Why Curiosity Solutions Matter: Moderating the Impact of Curiosity on Brand Attitude and Engagement
Customer behavior	The Impact of Online Travel Platforms’ Price Discrimination on Tourist Behaviors From irritation to usage frequency: Exploring the role of engagement in live commerce
Customer Citizenship Behavior	Evolution of Customer Strategies in the Omni-Channel Era: Can we reduce Information Asymmetry through Digitalization
customer engagement	THE ROLE OF DIGITAL ENGAGEMENT IN OMNICHANNEL FASHION RETAIL: THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND LOYALTY Enhancing Marketing through the Integration of Agile and AI WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA FACTORS INFLUENCING CUSTOMER ENGAGEMENT IN THE ERA OF AI MARKETING From irritation to usage frequency: Exploring the role of engagement in live commerce HOW EMBEDDED CUES OF SUPPLY-BASED SCARCITY, SELF-CONGRUITY, AND PSYCHOLOGICAL OWNERSHIP INFLUENCE CUSTOMER ENGAGEMENT IN MARKETING COMMUNICATIONS?
customer engagement value	WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA
Customer Equity	RELATIONSHIP AMONG ESG MARKETING ACTIVITIES, STRATEGIC MARKETING ORIENTATIONS AND ESG CUSTOMER EQUITY
Customer experience	WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES THE ROLE OF THINKING STYLES IN AR-ENABLED MOBILE APP EXPERIENCE CONSUMER ACCEPTANCE OF DIGITAL PRODUCT PASSPORTS: AN APPLICATION OF THE TECHNOLOGY ACCEPTANCE MODEL ZARA: THE EVOLUTION OF THE IN-STORE EXPERIENCE, FROM MAINSTREAM TO PHYGITAL LUXURY ENHANCING THE GROCERY CUSTOMER EXPERIENCE: THE ROLE OF TECHNOLOGY AND HUMAN INTERACTION THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CUSTOMER EXPERIENCE: OPPORTUNITIES, CHALLENGES, AND ETHICAL IMPLICATIONS TRANSFORMING HOSPITALITY: THE IMPACT OF SERVICE ROBOT INTEGRATION ON CUSTOMER EXPERIENCE AND ORGANIZATIONAL BRAND REPUTATION FROM ALGORITHMS TO AISLES: AI'S IMPACT ON LUXURY SHOPPING TOURISM CUSTOMER EXPERIENCE AND SALES INTERACTIONS: MOTIVATIONAL ORIENTATIONS, INFLUENCE TACTICS, AND SALES PERFORMANCE Bridging Digital Convenience and Physical Sensory Engagement: A Human-Centric Approach to Phygital Marketing in the Customer Service Journey Digital Transformation: A Phygital Ecosystem for Enhancing Elderly’s Wellbeing and Experience
Customer experience management	SENSORY EXPERIENCES AND WELL-BEING INTERSECTIONS: A MANAGERIAL APPROACH
Customer inspiration	CONVINCE ME ON SOCIAL MEDIA: THE IMPACT OF VISUAL INFORMATION ENTROPY ON CONSUMER RESPONSES
customer intentions
Customer journey	ZARA: THE EVOLUTION OF THE IN-STORE EXPERIENCE, FROM MAINSTREAM TO PHYGITAL LUXURY
customer journey analysis	ENHANCING THE GROCERY CUSTOMER EXPERIENCE: THE ROLE OF TECHNOLOGY AND HUMAN INTERACTION
customer loyalty	UNDERSTANDING CUSTOMER BEHAVIOUR, PERCEPTION AND REWARDED ENGAGEMENT: A PATHWAY TO STRENGTHENING LOYALTY IN THE MOBILE AND METAVERSE LOYALTY PROGRAMS In Web3 We Trust: Redefining Customer Loyalty and Driving Growth in Tourism Platforms Investigating the role of improvised real-time marketing on customer loyalty: the moderating role of AI disclosure
customer preferences
customer relationship management	The role of AI personalisation in customer relationship management in service recovery
Customer Relationship Marketing (CRM)
customer satisfaction	THE IMPACT OF DIGITAL EXPERIENCE, CLIENT CENTRICITY, AND ONLINE PRIVACY ON CUSTOMER SATISFACTION: THE MEDIATING ROLE OF OMNICHANNEL CUSTOMER EXPERIENCE WHERE ARE YOU FROM AND HOW ARE YOU SATISFIED? ASYMMETRIC EFFECTS OF SERVICE ATTRIBUTES ON CUSTOMER SATISFACTION AND THE MODERATING EFFECT OF CULTURE DECODING GLOBAL LUXURY: CROSS-CULTURAL EVALUATIONS OF MICHELIN RESTAURANTS AND CELEBRITY CHEF BRANDING The Impact of Chatbot Character Design on Customer Satisfaction Exploring AI website advertising effectiveness through the lens of emotions: A case of travel comparison websites
Customer segmentation	IMPACT OF LUXURY BRAND VALUES ON PURCHASE INTENTION: SEGMENTING CUSTOMERS BASED ON INVOLVEMENT, NEED FOR STATUS AND COLLECTIVISM
customer service	TOO AUTHENTIC TO TOLERATE? THE IMPACT OF PERCEIVED AUTHENTICITY IN AI CHATBOT DESIGN ON CONSUMER BEHAVIOR UNDER SERVICE FAILURE
Customer services	Using Chatbot in customer services context – A systematic review
Customer trust	CONSUMER ACCEPTANCE OF DIGITAL PRODUCT PASSPORTS: AN APPLICATION OF THE TECHNOLOGY ACCEPTANCE MODEL
Customized Avatars	More Real Isn’t Always Better: How Consumers Respond to Customized vs. Self-Replica Avatars in Virtual Fitting
Cuteness theory
Cyberspace
Cycling Tourism	Thriving in Adversity? The Mechanism of Negative Experiences in Cycling Tourism Fostering Transformative Growth
D
daily stress	Vastness in Virtual Tours: A Multisensory Approach to Stress Reduction
Daka	CLOCKING ON FOR LEISURE: A DRAMATURGICAL STUDY OF DAKA BEHAVIOR IN CHINESE TOURIST SPACES
Dark Pattern	THE CONSUMER PERCEPTION OF DARK PATTERNS ON ONLINE TRAVEL PLATFORMS
Dark Pattern Awareness	THE CONSUMER PERCEPTION OF DARK PATTERNS ON ONLINE TRAVEL PLATFORMS
Dark Patterns	CONTRIVED VERSUS GENUINE SCARCITY IN QUICK COMMERCE PLATFORMS
Dark tourism	HABITUS, TASTE AND MOTIVES FOR DARK TOURISM CONSUMPTION
Data Analysis	RECIPROCAL MARKETING COMMUNICATION AND ADAPTIVE GOVERNANCE
Data Disclosure	The Psychology of Data Disclosure in Immersive Platforms: Risks, Rewards, and User Perceptions
Data sharing	WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES
Data sovereignty	STRATEGIES FOR ADOPTING DIGITAL PRODUCT PASSPORTS IN THE TEXTILE AND FASHION INDUSTRY FOR SUSTAINABLE CONSUMPTION
Data-driven decision making	REFRAMING MARKET INSIGHT: INTEGRATING BRAND, PANEL, AND RETAIL DATA WITH GEOGRAPHICAL GRANULARITY
De-influencing	FROM HYPE TO BACKLASH: A THEORETICAL FRAMEWORK FOR DE-INFLUENCING IN SOCIAL MEDIA MARKETING
debias
Decentralization
Decentralized Metaverse	Abstract: DO WEB3 METAVERSES PROVIDE GREATER VALUE TO CONSUMERS THAN WEB2? EXPERIMENTAL INSIGHTS
Decentralized Ownership	Abstract: DO WEB3 METAVERSES PROVIDE GREATER VALUE TO CONSUMERS THAN WEB2? EXPERIMENTAL INSIGHTS
Deceptive Design Practices	CONTRIVED VERSUS GENUINE SCARCITY IN QUICK COMMERCE PLATFORMS
deceptive pricing	DECEPTIVE PRICING AND CONSUMER VULNERABILITY
Decision making	USER-GENERATED REVIEWS IN PET-FRIENDLY HOTELS: A MACHINE LEARNING APPROACH TO TRAVELERS' PREFERENCES A STRATEGIC-CONFLICT PERSPECTIVE ON THE INTERPLAY OF CAUSATION AND EFFECTUATION IN ENTREPRENEURIAL MARKETING PROCESS OF INVs
Decision-making	THE ABSENCE OF COMPROMISE: NAVIGATING THE DILEMMA BETWEEN INDULGENCE AND SELF-CONTROL RECIPROCAL MARKETING COMMUNICATION AND ADAPTIVE GOVERNANCE Marketing mix modeling reimagined: Leveraging ai for data-driven decisions (Abstract)
Declining industries	HUMAN RESOURCE ANALYTICS PAY OFF BETTER IN SERVICE-INTENSIVE FIRMS
Deep Image Feature Matching	A Study on Integrating Deep Image Feature Matching for Hyper-Personalized Intelligent Interior Design and Product Recommendation
Deep Learning Model	A Study on Integrating Deep Image Feature Matching for Hyper-Personalized Intelligent Interior Design and Product Recommendation
Dependence	From Isolation to Interaction: The Role of Social Capital in AI Chatbot Usage and Loneliness Alleviation
Depletion
Deprivation	Diversity and Prosocial Behavior: The Roles of Deprivation and Empathy
descriptive norms	FROM PREFERENCE TO PRACTICE: HOW POLICY FRAMING SHAPES SUSTAINABLE CHOICES IN THE SHARING ECONOMY
Design ethnography	DESIGN ETHNOGRAPHY FOR AUTHENTIC AND INFORMATIVE VR-ENABLED EXPERIENTIAL TOURISM
Design similarities	Cultural background and marketing strategies in the perception of design similarity: A comparison between the Netherlands and Japan
design twists	When Twists Become Premium: The Role of Luxury Involvement in Price Perception
desire for new experience
Destination	IDENTIFICATION WITH A DESTINATION MANAGEMENT ORGANISATION (DMO)
Destination Advertisement	Generative AI in Advertising: The Effect of AI Disclosure and Cultural Distance on Destination Visit Intention
Destination attractiveness	Digital Fashion Weeks and Destination Visit Intention
Destination Brand Equity	Impact of User and Firm-Generated Content on Brand Communities and Destination Branding
Destination image	OVERTOURISM AND TOURISMPHOBIA IN GRAMADO - BRAZIL: IMPACTS ON THE DESTINATION IMAGE Framing Fear Signals in Digital Media: How Narrative Transportation Shapes Chinese Tourists' Decision Hesitancy toward Southeast Asian Destinations TAP, PAY, AND STAY HAPPY: IS MOBILE PAYMENT SERVICE QUALITY THE HIDDEN KEY TO TOURIST SATISFACTION?
destination image congruence	Destination Image Congruence in Cultural Tourism: A Big Data Analysis of Cultural Authenticity, DMO Strategies, and Tourist Experiences in Macao and Vienna
Destination Management Organisation	IDENTIFICATION WITH A DESTINATION MANAGEMENT ORGANISATION (DMO)
destination marketing	EFFECTS OF TEXTUAL, IMAGE, AND VIDEO CONTENT ON SATISFYING CONSUMER NEEDS IN DESTINATION MARKETING: A DEEP LEARNING APPROACH Bridging Media and Tourism: The Economic Significance of Audiovisual Productions in Tourist Destination Development
Destination promotion	Decoding Credibility and Influence: How Destination Videos Shape Travel Intentions
Destination video	Decoding Credibility and Influence: How Destination Videos Shape Travel Intentions
Developing creative message	How to increase students' engagement in the development of creative marketing communication messages
Dietarian Identity	EXPLORING ONLINE VEGAN COMMUNITIES: A MIXED METHOD APPROACH
Dietary Pattern	EXPLORING ONLINE VEGAN COMMUNITIES: A MIXED METHOD APPROACH
Diffusion of Innovation	DIFFUSING SUSTAINABLE FASHION: HOW TO MOTIVATE THE PURCHASE OF UPCYCLED BIOFASHION
Diffusion of innovation theory	A THEORY UNIFICATION AMONG DIFFUSION OF INNOVATION THEORY, TECHNOLOGY ACCEPTANCE MODEL, AND TECHNOLOGY READINESS INDEX IN GENERATIVE ARTIFICIAL INTELLIGENCE ADOPTION
Diffusion of Innovations Theory	The Role of the Attributes of Fashion Trend AI Analysis Tools in Shaping Consumer Intentions
Digital	FASHION MARKET TRANSFORMATION IN RESPONSE TO EXTERNAL CHALLENGES: THE CASE OF RUSSIA FROM ATELIER TO ASSETS: THE FINANCIAL EPIC OF LUXURY EMPIRES (2014-2023) LOYALTY ECOSYSTEM TRANSFORMATION IN THE AGE OF DIGITAL BUSINESS
Digital Advertising	The Impact of Adopting and Disclosing Generative AI in Digital Advertising on Brand Perceptions
Digital Advertising Strategies	THE IDENTITY PRISM GETS DIGITAL! EMERGING STRATEGIES TO NURTURE LUXURY CONSUMERS’ EXTENDED-SELF AND BRAND RELATIONSHIP
Digital Art Market	How memes culture and celebrity effects empower the virtual art value of NFTs
Digital assets	Priced by Perception: The Dynamics of Luxury NFT Valuation
Digital Beauty Retailing
digital body representation	THE EFFECT OF IDEALIZED FEMALE VIRTUAL INFLUENCERS ON WOMEN’S APPEARANCE COMPARISON : A SERIAL MEDIATION MODEL OF OBJECTIFICATION AND SOCIAL COMPARISON
Digital Challenges	INTELLIGENT SUSTAINABILITY: AI-AGENT SYSTEM FOR SUSTAINABLE FASHION MARKETING
digital clothing	A STUDY OF GAMER IDENTITY AND WELL-BEING THROUGH COLLABORATIVE FASHION VIDEO GAME
Digital commerce	WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES
Digital communication	BRIDGING BUSINESSES DIGITALLY: A SYTEMATIC LITERATURE REVIEW OF B2B COMMUNICATION IN THE DIGITAL AGE
digital companion	Enjoyment or Anxiety? The Role of Proximity and Passionate Intensity in Shaping User Perceptions of AI Lovers
digital consumer behavior	GETTING IN (VISUAL) TOUCH WITH CONSUMERS: EFFECTS OF VISUAL TEXTURE ON VISUAL PERCEPTION AND SOCIAL MEDIA ENGAGEMENT
Digital Curiosity	From interaction to impact: investigating the role of generative AI in facilitating consumer well-being
Digital Disruption
digital economy	BRIDGING BYTES AND BEHAVIORS: HUMAN-CENTRIC RESEARCH IN EMERGING DIGITAL ECONOMIES
digital entrepreneurship	Backlash Against Activism in Reward-Based Crowdfunding Campaigns
Digital Experience	THE IMPACT OF DIGITAL EXPERIENCE, CLIENT CENTRICITY, AND ONLINE PRIVACY ON CUSTOMER SATISFACTION: THE MEDIATING ROLE OF OMNICHANNEL CUSTOMER EXPERIENCE BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS
Digital fashion	The Role of the Attributes of Fashion Trend AI Analysis Tools in Shaping Consumer Intentions
Digital Fashion Retail	More Real Isn’t Always Better: How Consumers Respond to Customized vs. Self-Replica Avatars in Virtual Fitting
Digital fashion week	Digital Fashion Weeks and Destination Visit Intention
Digital Generation	ELECTRIC VEHICLE GREEN FINANCIAL SUSTAINABILITY BEHAVIOR - INDONESIAN DIGITAL GENERATION PERSPECTIVES
Digital Human Avatar	DIGITAL HUMAN AVATAR’ HUMANNESS IN THE METAVERSE EXHIBITION: THE ROLE OF IMMERSION AND PERCEIVED HERITAGE
Digital Human Realism
Digital interventions	Self-Tracking as a Nudge: Fostering Sustainable Consumption through Consumer-based Activity Tracking Systems
Digital Luxury Strategy	THE DIVERGENT EQUATIONS OF LUXURY: HOW QUALITY AND SUSTAINABILITY DEFINE HARD AND SOFT LUXURY
Digital Marketing	FACTORS INFLUENCING CUSTOMER ENGAGEMENT IN THE ERA OF AI MARKETING Redefining Bandwagon Cues From irritation to usage frequency: Exploring the role of engagement in live commerce
Digital Marketing Education	Designing and Implementing a Live Digital Campaign Planning Capstone: A Framework for Experiential Learning in Marketing Education
digital media	Framing Fear Signals in Digital Media: How Narrative Transportation Shapes Chinese Tourists' Decision Hesitancy toward Southeast Asian Destinations
Digital media strategy	Consumer Expectations vs. Expert Assessments: A Typology of Media Brand Extension Types
Digital Monitoring	ETHICAL FOOD CONSUMPTION IN THE DIGITAL AGE: CONSUMER ATTITUDES TOWARDS DIGITALLY MONITORED ANIMAL WELFARE IN PORK PRODUCTS
Digital ordering platforms	DIGITAL ORDERING AND ITS EFFECTS ON CONSUMER PLATE WASTE REDUCTION: INSIGHTS FROM A STAKEHOLDER ORIENTATION INQUIRY
Digital Passports
Digital Platform	THE CONSUMER PERCEPTION OF DARK PATTERNS ON ONLINE TRAVEL PLATFORMS
Digital platforms	A Platform for The Greater Good: How Can Digital Platforms Facilitate Social Innovation?
Digital Product Passport	CONSUMER ACCEPTANCE OF DIGITAL PRODUCT PASSPORTS: AN APPLICATION OF THE TECHNOLOGY ACCEPTANCE MODEL BALANCING INFORMATION AND ACTION THE ROLE OF DIGITAL PRODUCT PASSPORTS IN MANAGING INFORMATION OVERLOAD AND CONSUMER GREEN BEHAVIOR INTENTION From Information to Influence: How Augmented Reality-Powered Digital Product Passports Shape Luxury Fashion Perceptions and Purchase Intentions STRATEGIES FOR ADOPTING DIGITAL PRODUCT PASSPORTS IN THE TEXTILE AND FASHION INDUSTRY FOR SUSTAINABLE CONSUMPTION
digital promotion	The Power of Visual Display: How Product Unit Presentation Shapes Promotional Effectiveness in Online Environments
Digital receipts	WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES
Digital Resilience
digital sales
Digital self	15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA
Digital Servitization	HOW AND WHEN DIGITAL SERVITIZATION PAYS OFF?
Digital shopping	HUMANS VERSUS ROBOTS: A CONFRONTATION REGARDING SHOPPING IN THE METAVERSE
digital skills	THE ROLE OF ARTIFICIAL INTELLIGENCE IN SHAPING DIGITAL ENTREPRENEURSHIP: EXPLORING NEW BUSINESS MODELS AND ENTREPRENEURIAL SKILLS DEVELOPMENT
Digital storytelling	Enhancing tourist experience for culture destinations by digital storytelling
digital strategy	From Lab to Launch: Silicon Valley–Style Business Models and Marketing Strategies in University-Industry Collaboration on AI
Digital Technology	VALIDATING THE DIGITAL TRANSFORMATION VALUE CREATION FRAMEWORK IN AUSTRALIAN AND TAIWANESE HOSPITALITY Technological Innovations in Sports: Exploring Wearable Technology’s Impact on Consumer Behavior
digital transfomration	VALIDATING THE DIGITAL TRANSFORMATION VALUE CREATION FRAMEWORK IN AUSTRALIAN AND TAIWANESE HOSPITALITY
Digital Transformation	TRANSFORMING HOSPITALITY MARKETING WITH AI CHATBOTS: A QUESTIONING SUPPORT TOOL FOR CREATIVE PROFESSIONALS ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS. Tech-Savvy Leadership and Its Influence on Firm Performance Does Firm Size Matter? The Performance Implications of Click-and-Collect Strategy THE ROLE OF DIGITAL ENGAGEMENT IN OMNICHANNEL FASHION RETAIL: THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND LOYALTY ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS. Enhancing Marketing through the Integration of Agile and AI A Study on Integrating Deep Image Feature Matching for Hyper-Personalized Intelligent Interior Design and Product Recommendation ARTIFICIAL INTELLIGENCE AND FASHION: A BIBLIOMETRIC ANALYSIS AND FUTURE AVENUES FOR RESEARCH Digital Transformation: A Phygital Ecosystem for Enhancing Elderly’s Wellbeing and Experience
digital travel experiences	Bridging Cultures: Empowering Tourists’ Intercultural Competence by Leveraging Personalized Destination Experiences for Sustainable Growth
Digital Twin	Consumers’ Adoption to Digital Twin AI Agent Application
Digital Twins	BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS
digitalization	Digitalization and AI in Advertising: Insights from Hong Kong and Istanbul
Dimensions	DEFINING SMARTNESS IN HOSPITALITY: KEY DIMENSIONS OF THE SMART HOTEL
Direct Marketing	The Influence of AI-Powered Personalization on Brand Loyalty in the Fashion Industry
Disclosure	Transparent Technology: Evaluating the Impact of AI-Generated Ad Disclosure on Consumer Trust, Authenticity, and Purchase Intention
Discomport	THE IMPACT OF ARTIFICIAL INTELLIGENCE IDENTITY DISCLOSRE ON THE RESISTANCE OF AI GENERATED ART
Discrete Choice	DISCRETE GAMES IN MARKETING RESEARCH
Discrete Games	DISCRETE GAMES IN MARKETING RESEARCH
disease threats	Choosing Close to Home: How Disease Threats Drive Preference for Local Over Global Brands
Distinction and Class	Status hope: The Conceptualisation of The Status Game
divergent	Divergent or Relevant? How Creative Advertising Influences the Persuasive Effect of AI-Generated Ads
Divergent Consumer Logic	THE DIVERGENT EQUATIONS OF LUXURY: HOW QUALITY AND SUSTAINABILITY DEFINE HARD AND SOFT LUXURY
Diversity	Diversity and Prosocial Behavior: The Roles of Deprivation and Empathy THE IMPACT OF DIVERSITY IN SOCIAL MEDIA THE IMPACT OF RACIAL REPRESENTATION ON SOCIAL MEDIA: AUDIENCES REACTIONS TO DIVERSITY (RE-)DEFINING BOARD DIVERSITY
Diversity Measurement	(RE-)DEFINING BOARD DIVERSITY
DMO marketing	Destination Image Congruence in Cultural Tourism: A Big Data Analysis of Cultural Authenticity, DMO Strategies, and Tourist Experiences in Macao and Vienna
Donation	Diversity and Prosocial Behavior: The Roles of Deprivation and Empathy
Dramaturgy	CLOCKING ON FOR LEISURE: A DRAMATURGICAL STUDY OF DAKA BEHAVIOR IN CHINESE TOURIST SPACES
drop outs	Dropouts in gamified promotions: How retailers can manage them
Dual route theory	INVESTIGATING DUAL ROUTES COMMUNICATION OF SMART TOURISM TECHNOLOGIES IN WINTER SPORTS TOURISM
Dual-Process Theory	OVERCONFIDENCE OR RESILIENCE? INVESTIGATING THE DUAL ROLE OF SELF-ESTEEM IN CONSUMER DECISION-MAKING
Dwelling	Beyond Value-in-Use: Exploring Value-in-Being in Service Environments
dynamic capabilities	From Big Data and Artificial Intelligence to Business Intelligence and Analytics for enhanced Key Account Management: A Dynamic Capabilities Perspective in an Emerging Market Context
Dynamic Transparency Protocols (DTPs)	Navigating Transparency in Virtual AI Humans: Insights From the Luxury Hospitality Sector
E
e-commerc	AN LLM-BASED AI AGENT SIMULATION SYSTEM: FOUR-PARTY GAME DYNAMICS IN LIVE E-COMMERCE
e-commerce	DECEPTIVE PRICING AND CONSUMER VULNERABILITY EXPLORING TRAVEL SERVICE SHOPPING: SINGLE SOURCE PANEL LOG AND SURVEY DATA HOW AI-GENERATED SUMMARY REVIEWS SHAPE CONSUMER PERCEPTION: A HEURISTIC-SYSTEMATIC MODEL APPROACH CONVERSION RATES IN E-COMMERCE Harnessing AI-Enabled Strategic Marketing to Enhance Purchase Intention in SMEs
E-commerce marketing mix	An Analysis of Impulse Purchases in Interactive E-Commerce Using Bibliometric and Textual Data
E-commerce Platform	Trust Codes: Formal Mechanisms and Purchase Intentions in Online Shopping for Organic Foods in China
E-Coupons	Enhancing Consumer Acceptance in Personalized Pricing: The Role of E-Coupons as Price Framing Mechanism
e-grocery	AI PERSONALIZATION IN MARKETING AS KEY FACTOR OF CUSTOMER SATISFACTION IN BRICS RETAIL
E-mail Marketing
e-wallet adoption
E-waste recycling	UNDERSTANDING E-WASTE RECYCLING BEHAVIOUR THROUGH THE THEORY OF PLANNED BEHAVIOUR: THE ROLE OF ENVIRONMENTAL VALUES, MORAL NORMS AND CONVENIENCE
e-WOM	The Dual Pathways of Self-Esteem in Parasocial Relationships: Need for Uniqueness and Unsatisfied Belonging Revolutionizing Fashion Advertising: The Role of Mixed Reality in Luxury Brand Experiences Engaging Consumers in the Digital Age: The Role of Advertising Interaction Types in Social Media Marketing Effectiveness
Eco-friendly projects	PROJECT-LOCATION CONGRUENCE: WHEN GREEN PROJECTS MATCH GREEN LOCATIONS
Ecodesign for sustainable product regulation	STRATEGIES FOR ADOPTING DIGITAL PRODUCT PASSPORTS IN THE TEXTILE AND FASHION INDUSTRY FOR SUSTAINABLE CONSUMPTION
Economic Benefits	Bridging Media and Tourism: The Economic Significance of Audiovisual Productions in Tourist Destination Development
economic distance	The impact of psychological and physical distance on the adoption of artificial intelligence in healthcare
Economic luxury
Economic value
Ecosystem	UPSKILLING FOR FASHION DESIGN INNOVATION IN THE AI ERA LOYALTY ECOSYSTEM TRANSFORMATION IN THE AGE OF DIGITAL BUSINESS
Ecotourism	TIME DIMENSION IN IMMERSIVE VR DESIGN TO PROMOTE ECOTOURISM
EDI	Does generative artificial intelligence provide fair recommendations? – An ethnicity perspective
education	THE POWER OF SOCIAL MEDIA: THE INFLUENCE OF GENDER, INCOME AND EDUCATION IN DRIVING LUXURY PURCHASES
education innovation	CONSUMER BEHAVIOUR ON MICRO-CREDENTIALS ENROLMENT: EMPIRICAL APPLICATION OF EXTENDED COM-B MODEL
EEG monitoring	Neurobranding in the Mass Market: Insights from the Grains Industry
Effectiveness of CM	AN ANALYSIS OF THE INFLUENCE OF BEER COMMERCIALS ON PURCHASE INTENTION USING SENSORY MARKETING METHODS
effectuation	A STRATEGIC-CONFLICT PERSPECTIVE ON THE INTERPLAY OF CAUSATION AND EFFECTUATION IN ENTREPRENEURIAL MARKETING PROCESS OF INVs
efficiency
Effort Heuristic	BETWEEN FAST AND SLOW: EXPLORING AI RESPONSE DELAYS AND TASK COMPLEXITY
elaboration likelihood model	TO DISCLOSE OR NOT: EXPLORING MARKETERS’ STRATEGIES FOR MARKETING CONTENT IN THE AGE OF GENERATIVE ARTIFICIAL INTELLIGENCE
elderly	Digital Transformation: A Phygital Ecosystem for Enhancing Elderly’s Wellbeing and Experience EXAMINING APPAREL SHOPPING EXPERIENCES OF BABY BOOMERS AS CAREGIVERS FOR ELDERLY INDIVIDUALS
Electric Vehicles	ELECTRIC VEHICLE GREEN FINANCIAL SUSTAINABILITY BEHAVIOR - INDONESIAN DIGITAL GENERATION PERSPECTIVES
Electrodermal activity (EDA)	Instantaneous Emotion Mining for Smart Tourism: An Exploratory Study
Electroencephalography	Who will purchase souvenirs online? Exploring cultural effects from a neurophysiological approach
Electronic Word-of-Mouth	THE IMPACT OF CONSUMER PERSONALITY TRAITS ON POSITIVE AND NEGATIVE eWOM MOTIVATIONS
electronic Word-of-Mouth (eWOM)
Embodied Cognition	Can AI Chatbots Be Human or Super-Human as Customers Desire? The Magic of Embodied Virtual Writing Speed
emerging market
emerging markets	From Big Data and Artificial Intelligence to Business Intelligence and Analytics for enhanced Key Account Management: A Dynamic Capabilities Perspective in an Emerging Market Context
emotion	ANTHROPOMORPHISM IN THE FASHION AI BLACK BOX: MULTIMODAL EMOTIONAL COMMUNICATION IN AI-GENERATED ADVERTISING
Emotion Appeal	LEVERAGING PAIN IN ABSTRACT VS. CONCRETE PERSPECTIVES: SHAPING PERCEIVED AUTHENTICITY AND CONSUMER EVALUATION ACROSS DIFFERENT PRODUCT CATEGORIES
emotional appeal	Investigating the role of improvised real-time marketing on customer loyalty: the moderating role of AI disclosure
emotional attachment
emotional connection	Enjoyment or Anxiety? The Role of Proximity and Passionate Intensity in Shaping User Perceptions of AI Lovers
Emotional Contagion
Emotional Disclosure Willingness	The Impact of AI Assistant Media Types on Users’ Emotional Disclosure Willingness: Dual Mediation Effects and the Moderating Role of Response Style
emotional disruptions	THE ABSENCE OF COMPROMISE: NAVIGATING THE DILEMMA BETWEEN INDULGENCE AND SELF-CONTROL
Emotional engagement	AN EXAMINATION OF STORYTELLING ADVERTISEMENTS ON BUYING BEHAVIOUR
Emotional Enjoyment
Emotional intelligence	ATTACHED TO AR EXPERIENCES: THE ROLE OF SELF-CONSTRUAL AND EMOTIONAL INTELLIGENCE
Emotional Labor
Emotional Resilience	From interaction to impact: investigating the role of generative AI in facilitating consumer well-being
Emotional Response	Impact of Generative AI Virtual Fitting Services Characteristic on Consumer Behavior : Mediating role of Technology Acceptance and Emotional Responses
emotional responses	How Consumer Feel to the Distinctive Categories of the Luxury Brand’s Co-branding and Their Spillover Effects EMOTIONAL PATHWAYS FROM POP-UP STORE EXPERIENCES TO BRAND LOYALTY AMONG GENERATION Z: A MULTI-GROUP ANALYSIS BY VISIT FREQUENCY
emotional solidarity
emotions	NEUROMARKETING AND ART: EVALUATING FACEREADER TECHNOLOGY FOR EMOTION DETECTION AND THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS DARK SIDE OF CSR RELATED-CAMPAIGNS OF „TRUE PRICES“: EMOTIONS AND LOYALTY OF FOOD CUSTOMERS TO DISCLOSE OR NOT: EXPLORING MARKETERS’ STRATEGIES FOR MARKETING CONTENT IN THE AGE OF GENERATIVE ARTIFICIAL INTELLIGENCE
Empathic accuracy paradigm	The Power of Two: How Social Presence, Perceived Closeness, And Gender Congruence Shape Virtual Influencer Collaborations
empathic transmission
Empathy	FOSTERING HUMAN-ROBOT HARMONY: AN EXPLORATION OF PROSOCIAL BEHAVIOR TOWARDS HOTEL SERVICE ROBOTS UNDERSTANDING ATTITUDES TOWARD ARTIFICIAL INTELLIGENCE: THE ROLE OF SELF-EFFICACY AND SOCIAL PRESENCE
Empirics-first approach	REFRAMING MARKET INSIGHT: INTEGRATING BRAND, PANEL, AND RETAIL DATA WITH GEOGRAPHICAL GRANULARITY
employee creativity	Value Co-creation Through Employee-Service Robotics Collaboration: The Role of Employee Creativity
Employee Engagement	INTERNAL MARKETING: AN IMPORTANT ROLE IN THE EFFECTIVENESS OF ENVIRONMENTAL SUSTAINABILITY
Employee job crafting	How Moral Judgment Incongruence Affects Employee Job Crafting: The Moderating Roles of AI-Generated Ads’ Verisimilitude and Creativity
Employee Well-being
Employee-Service Robotics Collaboration	Value Co-creation Through Employee-Service Robotics Collaboration: The Role of Employee Creativity
Employer Reputation	EXPLORING STAKEHOLDER EXPECTATIONS AND MOTIVATIONS: DESIGNING EFFECTIVE CHALLENGE-BASED LEARNING PROGRAMS IN INTERDISCIPLINARY CONTINUING EDUCATION
Endorsement Behavior	The Dual Pathways of Self-Esteem in Parasocial Relationships: Need for Uniqueness and Unsatisfied Belonging
endorsement motive	BEYOND THE HUMAN TOUCH: CONSUMER RESPONSES TO VIRTUAL INFLUENCERS ENDORSING GREEN FASHION AND MULTIPLE BRANDS
Endorser	The Dual Pathways of Self-Esteem in Parasocial Relationships: Need for Uniqueness and Unsatisfied Belonging
Engagement	THE IMPACT OF DIVERSITY IN SOCIAL MEDIA A STUDY OF GAMER IDENTITY AND WELL-BEING THROUGH COLLABORATIVE FASHION VIDEO GAME
engagement behavior	LUXURY, IDENTITY, AND DIGITAL INFLUENCE: THE INTERPLAY OF CULTURAL CAPITAL AND SELF-CONCEPT ON SOCIAL MEDIA
Engagement vs. Overload	Engage or Overwhelm? Navigating The Tension Between Notifications, Consumer Well-Being, and Digital Fatigue
English Premier League	Guardiola, Klopp, or Mourinho? Evidence from the EPL on the Value of Managerial Abilities for Brand Performance Using a Two-Sided Matching Model of the Market for Talent
Enhancing Competitiveness	EXPLORING STAKEHOLDER EXPECTATIONS AND MOTIVATIONS: DESIGNING EFFECTIVE CHALLENGE-BASED LEARNING PROGRAMS IN INTERDISCIPLINARY CONTINUING EDUCATION
Enhancing customer relationships	IMPACT OF SOCIAL MEDIA USAGE ON MICRO AND SMALL BUSINESSES IN THE UNITED KINGDOM
enrolment	CONSUMER BEHAVIOUR ON MICRO-CREDENTIALS ENROLMENT: EMPIRICAL APPLICATION OF EXTENDED COM-B MODEL
Entrepreneurial growth aspirations	LENIENT BANKRUPTCY LAWS AND ENTREPRENEURIAL GROWTH ASPIRATIONS
entrepreneurial marketing	A STRATEGIC-CONFLICT PERSPECTIVE ON THE INTERPLAY OF CAUSATION AND EFFECTUATION IN ENTREPRENEURIAL MARKETING PROCESS OF INVs
entrepreneurial orientation	Unraveling the Interplay Between Strategic Ambidexterity and Entrepreneurial Orientation in Relocation Decisions
entrepreneurial skills	THE ROLE OF ARTIFICIAL INTELLIGENCE IN SHAPING DIGITAL ENTREPRENEURSHIP: EXPLORING NEW BUSINESS MODELS AND ENTREPRENEURIAL SKILLS DEVELOPMENT
entrepreneurial university	From Lab to Launch: Silicon Valley–Style Business Models and Marketing Strategies in University-Industry Collaboration on AI
entrepreneurship	THE ROLE OF ARTIFICIAL INTELLIGENCE IN SHAPING DIGITAL ENTREPRENEURSHIP: EXPLORING NEW BUSINESS MODELS AND ENTREPRENEURIAL SKILLS DEVELOPMENT
entropy	INTRODUCING CULTURAL ENTROPY AS A FRAMEWORK FOR UNDERSTANDING CULTURAL TOURISM
entry modes
Environmental and social sustainability	Consumer Responses to Sustainability Communication: An Empirical Study Based on Regulatory Focus Theory
Environmental Awareness
Environmental Communication	Greenwashing in Advertising: Consumer Perceptions, Moral Outrage, and the Path to Brand Avoidance PROCESS AND OUTCOME FRAMING IN PROMOTING ENVIRONMENTAL COMMUNICATION
Environmental Concern	Electric Vehicles Acceptance in Developing Countries: Empirical Evidence from Southeast Asia
Environmental knowledge	The Fit Between Message Framing and Environmental Knowledge in Green Advertising: The Mediating Role of Perceived Authenticity
Environmental Management System	INTERNAL MARKETING: AN IMPORTANT ROLE IN THE EFFECTIVENESS OF ENVIRONMENTAL SUSTAINABILITY
Environmental policy	PROJECT-LOCATION CONGRUENCE: WHEN GREEN PROJECTS MATCH GREEN LOCATIONS
Environmental values	UNDERSTANDING E-WASTE RECYCLING BEHAVIOUR THROUGH THE THEORY OF PLANNED BEHAVIOUR: THE ROLE OF ENVIRONMENTAL VALUES, MORAL NORMS AND CONVENIENCE
ESG	SUSTAINABILITY COMMUNICATION IN FASHION: A COMPARATIVE ANALYSIS OF B-CORP AND NON B-CORP BRANDS ACROSS LUXURY AND FAST FASHION
ESG activities	EXPLORING ESG AUTHENTICITY AND CONSUMER MEANING-OUT PROPENSITY IN THE ERA OF SUSTAINABLE MARKETING: IMPACTS ON CONSUMER PSYCHOLOGY, BRAND AUTHENTICITY, AND LOYALTY
ESG authenticity	EXPLORING ESG AUTHENTICITY AND CONSUMER MEANING-OUT PROPENSITY IN THE ERA OF SUSTAINABLE MARKETING: IMPACTS ON CONSUMER PSYCHOLOGY, BRAND AUTHENTICITY, AND LOYALTY
ESG Marketing	RELATIONSHIP AMONG ESG MARKETING ACTIVITIES, STRATEGIC MARKETING ORIENTATIONS AND ESG CUSTOMER EQUITY
ESG transparency	EXPLORING ESG AUTHENTICITY AND CONSUMER MEANING-OUT PROPENSITY IN THE ERA OF SUSTAINABLE MARKETING: IMPACTS ON CONSUMER PSYCHOLOGY, BRAND AUTHENTICITY, AND LOYALTY
ESG washing	EXPLORING ESG AUTHENTICITY AND CONSUMER MEANING-OUT PROPENSITY IN THE ERA OF SUSTAINABLE MARKETING: IMPACTS ON CONSUMER PSYCHOLOGY, BRAND AUTHENTICITY, AND LOYALTY
eSports	From Marginal to Mainstream—A Governmentality Perspective of Market Transition in eSports
Ethical acceptance	How Moral Judgment Incongruence Affects Employee Job Crafting: The Moderating Roles of AI-Generated Ads’ Verisimilitude and Creativity
Ethical Backlash	ALGORITHMIC BIAS PERSONALIZATION IN AI RECOMMENDATIONS: HOW CUSTOMIZABLE FAIRNESS SHAPES CONSUMER TRUST AND BEHAVIOR
Ethical Branding	THE DIVERGENT EQUATIONS OF LUXURY: HOW QUALITY AND SUSTAINABILITY DEFINE HARD AND SOFT LUXURY
Ethical concerns	How Gift Failures Affect Givers’ Feelings of Social Exclusion and Subsequent Choices
Ethical consumerism	FROM HYPE TO BACKLASH: A THEORETICAL FRAMEWORK FOR DE-INFLUENCING IN SOCIAL MEDIA MARKETING
Ethical consumption	Scarcity as a Bridge: Transforming Materialism into Ethical Consumerism From Consumer Needs to Consumption Behaviour: Investigating the Influence of Ethical Values on Grocery Retailers’ Marketing Strategies Ethical Consumption in the Age of AI: A Comparative Analysis of AI and Human Agents
Ethical Engagement
Ethical Marketing	ARE BRAND PURPOSE AND CSR ONE AND THE SAME FOR CONSUMERS?
Ethical purchases
Ethical Risk	Trust Through Transparency: How AI Disclosure Levels Shape Consumer Adoption in Healthcare
Ethnicity	Does generative artificial intelligence provide fair recommendations? – An ethnicity perspective
Eudaimonia	The Evolution of Buyer-Seller Relationships in the Digital Age: A Philosophical Approach
EV Acceptance	Electric Vehicles Acceptance in Developing Countries: Empirical Evidence from Southeast Asia
EV Performance	Electric Vehicles Acceptance in Developing Countries: Empirical Evidence from Southeast Asia
Evaluability theory
Event marketing	IMPLEMENTING EVENT MARKETING FOR FASHION BRAND COMMUNICATION: A THEORETICAL DISCUSSION
Event study	How do Corporate Sociopolitical Activism Oriented Market Exits Affect Firm Performance? Evidence from Corporate Exodus from Russia amidst the 2022 Russo-Ukrainian War
Evolving Digital Identities	15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA
eWOM	REDEFINING LUXURY FASHION BRANDING THROUGH THE STORES: AN INTERNATIONAL PERSPECTIVE OF ARCHITECTURE AND SENSORY MARKETING ELEMENTS THE IMPACT OF CONSUMER PERSONALITY TRAITS ON POSITIVE AND NEGATIVE eWOM MOTIVATIONS
eWOM intention	How disclosure type and AI-designed post matters for influencer advertising on social media
eWOM Motivations	THE IMPACT OF CONSUMER PERSONALITY TRAITS ON POSITIVE AND NEGATIVE eWOM MOTIVATIONS
Exclusivity	THE VALUE OF ABSENCE – LUXURY BRANDS' CHALLENGES OF MAINTAINING BRAND ESSENCE AND EXCLUSIVITY ON SOCIAL MEDIA PLATFORMS
Existential authenticity	EXPLORING THE MOTIVATIONS FOR VIDEO GAME-INDUCED TOURISM: A PERSPECTIVE OF AUTHENTICITY
Exit strategies	THE TRANSITION OF THE FASHION MARKET AFTER EXIT OF LUXURY BRANDS: THE EVIDENCE FROM THE NATURAL EXPERIMENT
Expectation-disconfirmation
Expectation-disconfirmation theory	CONSUMER REACTIONS TO AI-PRODUCED MARKETING DISCREPANCIES
Experience co-creation	AI-personalized advertising: Acceptance and experience co-creation
Experience Digital
Experience economy	Digital Fashion Weeks and Destination Visit Intention
Experience Marketing
Experiential hub	Consumers take control: a redefinition of the in-store experience through the use of technology
Experiential Learning	Designing and Implementing a Live Digital Campaign Planning Capstone: A Framework for Experiential Learning in Marketing Education
Experiential Marketing	IMMERSIVE RETAIL: EXPLORING THE IMPACT OF VIRTUAL REALITY ON THE SHOPPING EXPERIENCE
Experiential tourism	DESIGN ETHNOGRAPHY FOR AUTHENTIC AND INFORMATIVE VR-ENABLED EXPERIENTIAL TOURISM
experiential value	BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS Experiential Value Perspective in Agritourism: Effects on Consumer Satisfaction and Behavioral Intentions
Experiment	THE DIFFERENT EFFECT OF PHYSICAL AND VIRTUAL SOCIAL ROBOT ON USE BEHAVIOR
Experimental	POPULARITY OR INFORMATION QUALITY: EXPLORING EFFECTS OF NANO-INFLUENCERS’ POSTS INFLUENCING PURCHASE INTENTIONS ON X
Experimental design	THE IMPACT OF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE
experiments	CULTURAL TRAITS AND FOOD WASTE: AN EXPERIMENTAL ANALYSIS OF PERSUASIVE MESSAGING IN ITALY AND AUSTRALIA The Impact of Corporate Social Responsibility (CSR) on Religious Consumers’ Luxury Consumption
expert endorser	The Impact of Clever Humor and Expert Endorsements in Advertising
Expert feasibility	Consumer Expectations vs. Expert Assessments: A Typology of Media Brand Extension Types
Expertise	UNVEILING THE POWER OF CREDIBILITY: HOW VIRTUAL INFLUENCERS SHAPE CONSUMER ATTITUDES AND PURCHASE INTENTIONS IN FASHION
Exporter performance	Exporter adaptation in international buyer–seller relationships in the digital era
Exporting	Exporter adaptation in international buyer–seller relationships in the digital era
Exports
Extended Reality	Beyond Value-in-Use: Exploring Value-in-Being in Service Environments
Extended self	LIFE-SIZED STANDEES OF ANIME CHARACTERS OR AUGMENTED REALITY, WHICH IS BETTER TOOLS FOR DESTINATION MARKETING?
Extrinsic quality cue	SIGNALING EFFECTS OF FOOD PACKAGING DESIGN SIMPLICITY ON PERCEIVED LEVELS OF VARIOUS FOOD PROPERTIES
eye contact	Too Close, Too Soon: How Personalization Amplifies Social Etiquette in Human-Robot Interaction
eye-tracking	Neurobranding in the Mass Market: Insights from the Grains Industry
F
F&B industry	Localizing global strategies: Hong Kong consumer behavior and the aperitivo brands Aperol and Campari
FaceReader	NEUROMARKETING AND ART: EVALUATING FACEREADER TECHNOLOGY FOR EMOTION DETECTION AND THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS
Failure recovery	Understanding Service Robot Recovery and User Reactions
Fairness	Does generative artificial intelligence provide fair recommendations? – An ethnicity perspective
Fairness perception
fake discount	DECEPTIVE PRICING AND CONSUMER VULNERABILITY
Fake Urgency	CONTRIVED VERSUS GENUINE SCARCITY IN QUICK COMMERCE PLATFORMS
False Health Information	Two Studies on Health Misinformation: How Can We Better Communicate With the Public in Fighting the War of Health Misinformation?
Familiarity	EXPLORING THE MOTIVATIONS FOR VIDEO GAME-INDUCED TOURISM: A PERSPECTIVE OF AUTHENTICITY
family relationships	CONSUMER EMPOWERMENT JOURNEYS: ADULT CHILDREN AND PARENTAL FOOD PROVISION NEGOTIATIONS IN COLLECTIVIST SOCIETIES
fan community	THE IMPACT OF FOMO ON CONSUMER WELL-BEING ON SOCIAL NETWORKING SITES: A STUDY OF IDOL FAN CONSUMPTION ACTIVITIES
fan psychology	“I DON’T WANT TO MISS OUT!” EXPLORING THE INTERACTIONS OF FEAR-OF-MISSING-OUT AND PARASOCIAL RELATIONSHIP WITH IDOLS ON TICKET SCALPING AND TICKET SCAM SUSCEPTIBILITY THE IMPACT OF FOMO ON CONSUMER WELL-BEING ON SOCIAL NETWORKING SITES: A STUDY OF IDOL FAN CONSUMPTION ACTIVITIES
fan wellbeing	THE IMPACT OF FOMO ON CONSUMER WELL-BEING ON SOCIAL NETWORKING SITES: A STUDY OF IDOL FAN CONSUMPTION ACTIVITIES
Fashion	SHAPING LUXURY: THE STRATEGIC ROLE OF INFLUENCERS IN INTERNATIONAL FASHION BRANDING IN CHINA FASHION SUSTAINABILITY ADVOCACY AND MINDFUL CONSUMPTION IN THE DIGITAL AGE: AN ANALYSIS OF INSTAGRAM INFLUENCERS IN THE UK AND EUROPE A CROSS-CULTURAL STUDY ON AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE UNVEILING THE POWER OF CREDIBILITY: HOW VIRTUAL INFLUENCERS SHAPE CONSUMER ATTITUDES AND PURCHASE INTENTIONS IN FASHION ARTIFICIAL INTELLIGENCE AND FASHION: A BIBLIOMETRIC ANALYSIS AND FUTURE AVENUES FOR RESEARCH
Fashion Advertisements	GENERATIVE AI IN FASHION ADVERTISING: EXAMINING CONSUMER ATTITUDES AND BEHAVIOURAL RESPONSES
Fashion brand	The Role of the Attributes of Fashion Trend AI Analysis Tools in Shaping Consumer Intentions FASHION MARKET TRANSFORMATION IN RESPONSE TO EXTERNAL CHALLENGES: THE CASE OF RUSSIA LUXURY BECOMES TOO ACCESSIBLE: THE ANTECEDENTS AND EFFECTS OF LUXURY DEMOCRATICATION
Fashion brand collaboration	Fashion Brand Collaborations: Exploring the Drivers of Consumer Evaluation
fashion brand communication	IMPLEMENTING EVENT MARKETING FOR FASHION BRAND COMMUNICATION: A THEORETICAL DISCUSSION The impact of sustainable communication on consumers’attitude change towards brand
Fashion Business Education	Bridging Theory and Practice: Effective Strategies for Project-Based Learning in Fashion Business Education
fashion consumption	A STUDY OF GAMER IDENTITY AND WELL-BEING THROUGH COLLABORATIVE FASHION VIDEO GAME
Fashion design	Creating Evaluation System of AI Generated Design in Fashion——Based on Brand Image Building Demand UPSKILLING FOR FASHION DESIGN INNOVATION IN THE AI ERA
Fashion design capabilities	Fashion Design with Generative AI: Examining Work Effectiveness through Self-Determination Theory
fashion designer labels	Charismatic Fashion Designers’ impact on consumers’ brand perception - an application of Heider’s Balance Theory
Fashion Industry	FROM PREDICTIVE ANALYTICS TO GENERATIVE AI: A BIBILOMETRIC ANALYSIS OF AI ADOPTION IN FASHION Crafting Excellence: HModa Group strategic support for luxury fashion SMEs Generative AI in the Creator Economy: Exploring Consumer Attitudes Toward AI-Generated Fashion Content EMPIRICAL RESEARCH ON B-CORP CERTIFICATION IN THE ITALIAN FASHION INDUSTRY: IMPACT ON MARKETING AND MADE IN ITALY SUSTAINABILITY COMMUNICATION IN FASHION: A COMPARATIVE ANALYSIS OF B-CORP AND NON B-CORP BRANDS ACROSS LUXURY AND FAST FASHION SOCIAL MEDIA AS A CSR CANVAS: A STUDY OF FASHION BRANDS’ SUSTAINABILITY COMMUNICATION Relations between brand betrayal, animosity, and reboycotts: moderating effects of the perceived severity of CSI and consumer cosmopolitanism The Influence of AI-Powered Personalization on Brand Loyalty in the Fashion Industry Redefining the Fashion Creator Economy: The Transformative Role of Generative AI
fashion management	Wearable Tech in Fashion Marketing Management: Consumer Insights and Barriers to Adoption in the UK
Fashion market transformation	THE TRANSITION OF THE FASHION MARKET AFTER EXIT OF LUXURY BRANDS: THE EVIDENCE FROM THE NATURAL EXPERIMENT
Fashion market trend	FASHION MARKET TRANSFORMATION IN RESPONSE TO EXTERNAL CHALLENGES: THE CASE OF RUSSIA
Fashion Marketing
Fashion Personalisation	ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS. ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS.
Fashion products
Fashion retail	THE ROLE OF DIGITAL ENGAGEMENT IN OMNICHANNEL FASHION RETAIL: THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND LOYALTY FASHION SHOPPING IN THE DIGITAL AGE: COMPARING TRADITIONAL ONLINE STORES AND VIRTUAL FASHION EXPERIENCES
Fashion Retailing
fashion technology	Wearable Tech in Fashion Marketing Management: Consumer Insights and Barriers to Adoption in the UK
Fashion trend forecast	The Role of the Attributes of Fashion Trend AI Analysis Tools in Shaping Consumer Intentions
Fast Fashion	FROM PREDICTIVE ANALYTICS TO GENERATIVE AI: A BIBILOMETRIC ANALYSIS OF AI ADOPTION IN FASHION Buy now or hold it first? The impact of scarcity on consumer purchases
Fear of failure	LENIENT BANKRUPTCY LAWS AND ENTREPRENEURIAL GROWTH ASPIRATIONS
Fear of missing out	Buy now or hold it first? The impact of scarcity on consumer purchases
Feelings of social exclusion	How Gift Failures Affect Givers’ Feelings of Social Exclusion and Subsequent Choices
female tourists
Feng Shui	The Art of Integration: New Trends in Luxury Featuring "Feng Shui, Taoism, Buddhism".
Fes-Shot-Prompting
field experiment	The Welfare Effects of Behavior-based Price Discrimination in E-commerce THE MODERATING ROLE OF INFLUENCER MARKETING IN POP-UP STORE EFFECTIVENESS: EVIDENCE FROM FIELD DATA
financial advertising	ADVERTISING IN THE FINANCIAL SECTOR: FACTORS INFLUENCING STUDENTS’ INVESTMENT INTENTIONS
Financial Behvaior	THE PERSUASIVE POWER OF FINANCIAL INFLUENCER: UNPACKING MOTIVATION ATTRIBUTION, PARASOCIAL RELATIONSHIPS, AND SELF-EFFICACY IN FINANCIAL DECISION-MAKING
Financial Constraint	Does Firm Size Matter? The Performance Implications of Click-and-Collect Strategy
Financial Hardship	OVERCONFIDENCE OR RESILIENCE? INVESTIGATING THE DUAL ROLE OF SELF-ESTEEM IN CONSUMER DECISION-MAKING
Financial Incentives	STRENGTHENING BRAND OWNERS’ ROLES IN TRIADIC RELATIONSHIPS: LEVERAGING TIES WITH INDIRECT CUSTOMERS
financial innovation
Financial performance	FROM ATELIER TO ASSETS: THE FINANCIAL EPIC OF LUXURY EMPIRES (2014-2023)
Financial well-being	HOW GENERATIVE AI SERVICES PERSUADE CUSTOMERS IN HIGH END RETAIL FINANCIAL PRODUCTS MARKETING TRANSFORMATION FOR SUSTAINABILITY: LINKING GREEN CONSUMPTION TO CONSUMER WELL-BEING
Finfluencer	THE PERSUASIVE POWER OF FINANCIAL INFLUENCER: UNPACKING MOTIVATION ATTRIBUTION, PARASOCIAL RELATIONSHIPS, AND SELF-EFFICACY IN FINANCIAL DECISION-MAKING
Finite Mixture Modeling	CONSUMERS’ PRIVACY PROTECTION BEHAVIORS IN SMART DEVICES ADOPTION: A PERSON-CENTERED INVESTIGATION
fire safety service	The Impact of Certification on Consumer Trust in the Fire Safety Service: A Signaling Theory Approach
Firm performance	Tech-Savvy Leadership and Its Influence on Firm Performance HOW AND WHEN DIGITAL SERVITIZATION PAYS OFF? THE IMPACT OF INNOVATION CAPABILITY ON FIRM PERFORMANCE: THE MODERATING ROLES OF MARKET SENSING AND NETWORK CAPABILITIES
Firm-Generated Content	Impact of User and Firm-Generated Content on Brand Communities and Destination Branding
Firm’s performance	THE ROLE OF VALUE CO-CREATION AND AI TRANSFORMATION IN COOPETITION AND B2B FIRM'S PERFORMANCE
First-Degree Price Discrimination	Enhancing Consumer Acceptance in Personalized Pricing: The Role of E-Coupons as Price Framing Mechanism
Flexibility	WHY FLEXIBILITY BENEFITS TOURIST EXPERIENCE: THE ROLE OF (NOT) NEEDING FOR GOAL CLOSURE
Flow experience	The Impact of Perceived Value of Luxury NFTs in the Metaverse on Consumer Well-being—An empirical study based on data from China THE RELATION BETWEEN LIVESTREAMERS, FLOW, AND TRUST: A CROSS-NATIONAL STUDY TO UNDERSTAND IMPULSE BUYING
Flow Theory	BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS
FMCG
fMRI	Neural Correlates Underlying Consumers' Discrimination between AI-generated and Human-generated Content Understanding AI-powered Inconsistent Recommendations: Insights from fMRI Studies
FOMO	“I DON’T WANT TO MISS OUT!” EXPLORING THE INTERACTIONS OF FEAR-OF-MISSING-OUT AND PARASOCIAL RELATIONSHIP WITH IDOLS ON TICKET SCALPING AND TICKET SCAM SUSCEPTIBILITY STRATEGIC DATES CAMPAIGN IN AFFECTING CUSTOMERS’ PURCHASE INTENTION IN E-MARKETPLACE BY STIMULATING FEAR OF MISSING OUT (FOMO)
Food and gastronomy Marketing	AUTHENTIC FOR WHOM? THE ROLE OF TRADITION IN RESTAURANTS AND THE IMPACT OF OVERTOURISM
food banks	Food banks and society: A psychological analysis of monetary donations to food banks in Japan
Food Conflict Decision-Making	THE ABSENCE OF COMPROMISE: NAVIGATING THE DILEMMA BETWEEN INDULGENCE AND SELF-CONTROL
Food Consumption	USING AI AGENTS TO STIMULATE SUSTAINABLE CHOICES
food delivery
Food delivery platforms	THE RESTAURANT – FOOD DELIVERY PLATFORM RELATIONSHIP: ASSESSING THE EFFECTS OF SOCIAL SUSTAINABILITY
Food Enrichment	SIGNALING EFFECTS OF FOOD PACKAGING DESIGN SIMPLICITY ON PERCEIVED LEVELS OF VARIOUS FOOD PROPERTIES
Food fortification	SIGNALING EFFECTS OF FOOD PACKAGING DESIGN SIMPLICITY ON PERCEIVED LEVELS OF VARIOUS FOOD PROPERTIES
Food package	SIGNALING EFFECTS OF FOOD PACKAGING DESIGN SIMPLICITY ON PERCEIVED LEVELS OF VARIOUS FOOD PROPERTIES
food waste	CULTURAL TRAITS AND FOOD WASTE: AN EXPERIMENTAL ANALYSIS OF PERSUASIVE MESSAGING IN ITALY AND AUSTRALIA
foreigners	EXPLORING PERCEPTIONS OF OCEAN AND LEISURE TOURISM IN SOUTH KOREA ACROSS SEVEN COUNTRIES :USING BIG DATA TEXTMING
Formal mechanisms	Trust Codes: Formal Mechanisms and Purchase Intentions in Online Shopping for Organic Foods in China
founder identity	Backlash Against Activism in Reward-Based Crowdfunding Campaigns
Framing Effect	INDOOR AIR QUALITY AS A POSITIVE SERVICE QUALITY SIGNAL IN HOTEL INDUSTRY: ITS PRELIMINARY TESTS AND POTENTIALS
Framing theory
Franchise	THE TICKING CLOCK: HOW TIME-OF-DAY AFFECTS THE HELPFULNESS OF REVIEW
Free trial acceptance	ENJOYING FREE TASTING! THE IMPACT OF SERVICE ROBOT ON INCREASING CONSUMER’S FREE TRIAL ACCEPTANCE
frustration	Exploring AI website advertising effectiveness through the lens of emotions: A case of travel comparison websites
Functional Affordance
Functional Near - Infrared Spectroscopy (fNIRS)
functionality
Fuzzy front end outcomes of green product development
fuzzy-set Qualitative Comparative Analysis	EXPLORING FACTORS FOR SUSTAINABLE DEMAND OF MARINE WELLNESS TOURISM PROGRAMS: MULTI-ANALYTICAL APPROACHES
G
GAI	Does generative artificial intelligence provide fair recommendations? – An ethnicity perspective
Game Theory	DISCRETE GAMES IN MARKETING RESEARCH
Gamification	Dropouts in gamified promotions: How retailers can manage them INVESTIGATION ON GAMIFICATION ELEMENTS FOR OLDER ADULTS IN THE HONG KONG TOURISM MARKET
Garment Waste Recycling	Marketing Challenges in Promoting Garment Waste Recycling: Lessons Learnt from NGOs in Hong Kong
Gastronomy	AUTHENTIC FOR WHOM? THE ROLE OF TRADITION IN RESTAURANTS AND THE IMPACT OF OVERTOURISM
GDPR compliance	OPPORTUNITIES AND CHALLENGES OF PROGRAMMATIC ADVERTISING: INSIGHTS FROM GERMAN SMEs
GEM	LENIENT BANKRUPTCY LAWS AND ENTREPRENEURIAL GROWTH ASPIRATIONS
Gen AI	Exploring AI website advertising effectiveness through the lens of emotions: A case of travel comparison websites
Gen Z	SCROLLING MINDS: INVESTIGATING THE MENTAL HEALTH EFFECTS OF SOCIAL MEDIA ON YOUNG ADULTS
Gen Z and Millennial Consumers	Sustainable Fashion in Action: Exploring Gen Z and Millennials' Perceptions of Collaborative Clothing Consumption in Canada
Gen Z consumers	IDENTIFYING MULTIDIMENSIONAL PERCEIVED VALUES OF GEN Z CONSUMERS IN ADOPTING WEARABLE DEVICES: A COMPARISON BETWEEN USERS AND NON-USERS
Gender	BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS THE POWER OF SOCIAL MEDIA: THE INFLUENCE OF GENDER, INCOME AND EDUCATION IN DRIVING LUXURY PURCHASES
gender differences	RELATIONSHIP BETWEEN CONSUMER VALUES, SALES CHANNELS, PRODUCT AWARENESS, PURCHASE INTENTION, AND PURCHASE BEHAVIOR IN BASIC COSMETICS
Gender Norms	CONSUMER RESPONSES TO MEN DEFYING NORMATIVE EXPECTATIONS
Generation Analysis	UNDERSTANDING CONSUMERS’ PURCHASE INTENTIONS FOR AI-DRIVEN PRODUCTS ADVERTISED ON INSTAGRAM: A CROSS-GENERATION ANALYSIS
Generation Z	DECIPHER THE ‘REASONS FOR’ AND ‘REASONS AGAINST VAPING AND INTENTION TO QUIT AMONG GENERATION Z CONSUMERS CULTURAL IDENTITY AND GEN Z: ACCEPTANCE OF HAN ETHNIC CLOTHING IN TOURIST RENTALS
Generational cohort	“MADE IN CHINA” LUXURY: WHY CHINESE GENERATIONS MATTER?
Generative AI	TRANSFORMING HOSPITALITY MARKETING WITH AI CHATBOTS: A QUESTIONING SUPPORT TOOL FOR CREATIVE PROFESSIONALS Transparent Technology: Evaluating the Impact of AI-Generated Ad Disclosure on Consumer Trust, Authenticity, and Purchase Intention HOW GENERATIVE AI SERVICES PERSUADE CUSTOMERS IN HIGH END RETAIL FINANCIAL PRODUCTS Generative AI in the Creator Economy: Exploring Consumer Attitudes Toward AI-Generated Fashion Content ANTHROPOMORPHISM IN THE FASHION AI BLACK BOX: MULTIMODAL EMOTIONAL COMMUNICATION IN AI-GENERATED ADVERTISING Impact of Generative AI Virtual Fitting Services Characteristic on Consumer Behavior : Mediating role of Technology Acceptance and Emotional Responses From Learning to Adoption: Understanding Marketing Students' Acceptance of Generative AI Technologies Fashion Design with Generative AI: Examining Work Effectiveness through Self-Determination Theory HOW DOES EMPATHETIC AND AGENTIC AI TECHNOLOGY IMPACT CONSUMERS’ PERCEIVED CONTROL? GENERATIVE AI IN FASHION ADVERTISING: EXAMINING CONSUMER ATTITUDES AND BEHAVIOURAL RESPONSES THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION Generative AI in Advertising: The Effect of AI Disclosure and Cultural Distance on Destination Visit Intention From interaction to impact: investigating the role of generative AI in facilitating consumer well-being Redefining the Fashion Creator Economy: The Transformative Role of Generative AI
Generative AI (GenAI)	BLURRING THE BOUNDARIES: GENAI’s ROLE IN SHAPING CONSUMER IDENTITY
Generative AI chatbot	A QUALITATIVE INQUIRY AND CONCEPTUALIZATION OF TRAVELER COMMITMENT TO CHATGPT
Generative Artificial Intelligence	The Impact of Adopting and Disclosing Generative AI in Digital Advertising on Brand Perceptions Exploring Generative Artificial Intelligence in Service Industries: Adoption and Customer Acceptance GENERATIVE ARTIFICIAL INTELLIGENCE AS A CATALYST FOR REVITALIZING HOSPITALITY SPIRIT: SUSTAINING THE CORE OF HUMAN-CENTRIC SERVICE Divergent or Relevant? How Creative Advertising Influences the Persuasive Effect of AI-Generated Ads CONSUMER RESPONSES TO THE USE OF ARTIFICIAL INTELLIGENCE IN ONLINE SHOPPING: EXAMINE THE IMPACT OF VALENCE AND LOYALTY ON WOMS
Generative-AI (GenAI)
Geographical psychology	Human psychology as a driver of tourism development: The effect of regional personality traits
Geometric Simulation	OPTIMIZING PRODUCT MIX: A GEOMETRIC SIMULATION APPROACH IN THE SYSTEM SEMICONDUCTOR INDUSTRY
Georeferenced data	REFRAMING MARKET INSIGHT: INTEGRATING BRAND, PANEL, AND RETAIL DATA WITH GEOGRAPHICAL GRANULARITY
Germany	OPPORTUNITIES AND CHALLENGES OF PROGRAMMATIC ADVERTISING: INSIGHTS FROM GERMAN SMEs
Ghana
Gift Occasions	Gift Occasions and Media Richness on Perceived Thoughtfulness: A Recipient Perspective
Gift-giving	Gift Occasions and Media Richness on Perceived Thoughtfulness: A Recipient Perspective AN EXPLORATION OF THE ROLE OF RECIPIENT STIGMA IN VIRTUOUS GIFT GIVING
GIZ	Alignment of Strategic Communication for International Organizations with Diverse Multiple Country Branches
Global luxury branding	THE TRANSITION OF THE FASHION MARKET AFTER EXIT OF LUXURY BRANDS: THE EVIDENCE FROM THE NATURAL EXPERIMENT REDEFINING LUXURY FASHION BRANDING THROUGH THE STORES: AN INTERNATIONAL PERSPECTIVE OF ARCHITECTURE AND SENSORY MARKETING ELEMENTS
Global Luxury Sector	Artification and Sustainability in Global Luxury Branding: The Case of Buccellati
global marketing	Consequences of Cosmopolitanism: A Meta-Analytical Review
Globalization
Goal Theory	WHY FLEXIBILITY BENEFITS TOURIST EXPERIENCE: THE ROLE OF (NOT) NEEDING FOR GOAL CLOSURE
Governance	POTENTIAL GOVERNANCE FRAMEWORK FOR A CONDOMINIUM ONCE THE LEGISLATOR ALLOWS THE TOKENIZATION OF PROPERTY RIGHTS
Governance failure	Governance failures and brand consequences: The role of nepotism in consumer betrayal
government customers	Shielding against foreign competition: The untapped power of government customers
Governmentality	From Marginal to Mainstream—A Governmentality Perspective of Market Transition in eSports
government–business relationships	Shielding against foreign competition: The untapped power of government customers
grains market	Neurobranding in the Mass Market: Insights from the Grains Industry
Gramado	OVERTOURISM AND TOURISMPHOBIA IN GRAMADO - BRAZIL: IMPACTS ON THE DESTINATION IMAGE
grammatical subject	SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY CONCERNS
Grand challenges	A Platform for The Greater Good: How Can Digital Platforms Facilitate Social Innovation?
Grassroots viewpoints	“DOES ANYONE ELSE JUST CONSTANTLY WANT NEW CLOTHING?” UNDERSTANDING AND ADDRESSING THE DESIRE FOR NEW CLOTHING
Green Advertisement	BALANCING INFORMATION AND ACTION THE ROLE OF DIGITAL PRODUCT PASSPORTS IN MANAGING INFORMATION OVERLOAD AND CONSUMER GREEN BEHAVIOR INTENTION
green advertising	When Silence Speaks: The Role of Greenhushing in Fashion Brand Perceptions EFFECTS OF PERSONAL VALUES ON GREEN PURCHASE INTENTION: THE MODERATING ROLE OF GREEN ADVERTISING SKEPTICISM
Green advertising effectiveness	The Fit Between Message Framing and Environmental Knowledge in Green Advertising: The Mediating Role of Perceived Authenticity
green advertising skepticism	EFFECTS OF PERSONAL VALUES ON GREEN PURCHASE INTENTION: THE MODERATING ROLE OF GREEN ADVERTISING SKEPTICISM
Green Behavior Intention	BALANCING INFORMATION AND ACTION THE ROLE OF DIGITAL PRODUCT PASSPORTS IN MANAGING INFORMATION OVERLOAD AND CONSUMER GREEN BEHAVIOR INTENTION
Green Certification
Green Consumption	MARKETING TRANSFORMATION FOR SUSTAINABILITY: LINKING GREEN CONSUMPTION TO CONSUMER WELL-BEING
green fashion	BEYOND THE HUMAN TOUCH: CONSUMER RESPONSES TO VIRTUAL INFLUENCERS ENDORSING GREEN FASHION AND MULTIPLE BRANDS
green fashion purchase
Green Financial Sustainability Behavior	ELECTRIC VEHICLE GREEN FINANCIAL SUSTAINABILITY BEHAVIOR - INDONESIAN DIGITAL GENERATION PERSPECTIVES
Green hotel	To sacrifice or not? Perceived value of sacrifice green initiatives and consumer values on luxury hotel guests’ perceptions and preferences
Green knowledge integration ambidexterity
Green Luxury Purchase Intentions	From Information to Influence: How Augmented Reality-Powered Digital Product Passports Shape Luxury Fashion Perceptions and Purchase Intentions
Green Marketing	Sustainable Fashion in Action: Exploring Gen Z and Millennials' Perceptions of Collaborative Clothing Consumption in Canada
Green Media
Green Michelin	Is it better to be michelin and green at the same time? Exploring the perceived value and intentions towards michelin green stars
Green prestige advertising	GREEN GLORY OR GLOAT? UNVEILING SCHADENFREUDE IN GREEN PRESTIGE ADVERTISING
Green projects	PROJECT-LOCATION CONGRUENCE: WHEN GREEN PROJECTS MATCH GREEN LOCATIONS
Green Services
greenhushing	When Silence Speaks: The Role of Greenhushing in Fashion Brand Perceptions
Greenwashing	Greenwashing in Advertising: Consumer Perceptions, Moral Outrage, and the Path to Brand Avoidance SUSTAINABILITY COMMUNICATION IN FASHION: A COMPARATIVE ANALYSIS OF B-CORP AND NON B-CORP BRANDS ACROSS LUXURY AND FAST FASHION THE DOUBLE-EDGED IMPACT OF LUXURY FASHION BRAND PERSONALITY: CONSUMER REACTIONS TO GREEN INITIATIVES AND GREENWASHING
Greenwashing Perceptions	Trust or Trickery? The Role of AI and Human Influencers in Greenwashing Perceptions
Grocery retailing	From Consumer Needs to Consumption Behaviour: Investigating the Influence of Ethical Values on Grocery Retailers’ Marketing Strategies
Grounded Theory	Thriving in Adversity? The Mechanism of Negative Experiences in Cycling Tourism Fostering Transformative Growth
Group threat theory	The Paradox of Brand Activism Advertising: Bridging Divides and Deepening Polarization
Growing industries	HUMAN RESOURCE ANALYTICS PAY OFF BETTER IN SERVICE-INTENSIVE FIRMS
Growth hacking	Bridging Strategy and Execution: A Growth Mapping Framework for SME Marketing Agility through Big Data Analytics
growth marketing	From Lab to Launch: Silicon Valley–Style Business Models and Marketing Strategies in University-Industry Collaboration on AI
Growth paths	THE CELEBRIFICATION PROCESS OF KOREAN SOCIAL MEDIA INFLUENCERS
Guanxi	STRENGTHENING BRAND OWNERS’ ROLES IN TRIADIC RELATIONSHIPS: LEVERAGING TIES WITH INDIRECT CUSTOMERS
guest participation in co-creation	Hotel guests’ co-creation process: influence on co-creation capabilities and the moderating role of perceived innovativeness and autonomous technology
Guochao	SHAPING LUXURY: THE STRATEGIC ROLE OF INFLUENCERS IN INTERNATIONAL FASHION BRANDING IN CHINA
Gyeongbokgung Palace	VR's Experience Economy: Behavioral Differences and Usage Intent of Chinese and Korean Consumers - Forbidden City & Gyeongbokgung Palace Examples
H
habit
Habitus	HABITUS, TASTE AND MOTIVES FOR DARK TOURISM CONSUMPTION
Hanfu Rental	CULTURAL IDENTITY AND GEN Z: ACCEPTANCE OF HAN ETHNIC CLOTHING IN TOURIST RENTALS
Haptic imagery
Health goal priming	SUBLIMINAL PERSUASION VIA AI IN HEALTH PRODUCT ADVERTISING: THE MODERATING ROLES OF BELIEF AND HEALTH GOAL PRIMING ON CONSUMER PURCHASE INTENTION
Health goal salience
Health information sensitivity
Health Monitoring Technology	Exploring Influential Factors on Consumers’ Acceptance of Health Monitoring Technology in Apparel: Insights from the UTAUT Model
Health privacy disclosure
Healthcare	THE DIFFERENT EFFECT OF PHYSICAL AND VIRTUAL SOCIAL ROBOT ON USE BEHAVIOR
healthcare motivation	HEALTH PERSUASION: ENCOURAGING PATIENTS TO ADOPT A PLANT-BASED DIET AND HEALTHY LIFESTYLE
Healthcare Persuasion	HEALTH PERSUASION: ENCOURAGING PATIENTS TO ADOPT A PLANT-BASED DIET AND HEALTHY LIFESTYLE
Healthcare Technology	Trust Through Transparency: How AI Disclosure Levels Shape Consumer Adoption in Healthcare
Hedonic	Utilitarian or Hedonic? A Comparative Study of B2B and B2C Brand Communities
Hedonic and utilitarian motivations	Consumers take control: a redefinition of the in-store experience through the use of technology
Hedonic value	The Impact of Perceived Value of Luxury NFTs in the Metaverse on Consumer Well-being—An empirical study based on data from China
heritage responsibility	Research on the Tourist Experience of Revitalizing the Cultural Heritage of the Macau Hotel Central
Heritage Traits
Heuristic-Systematic Model (HSM)	HOW AI-GENERATED SUMMARY REVIEWS SHAPE CONSUMER PERCEPTION: A HEURISTIC-SYSTEMATIC MODEL APPROACH
HEXAD types	THE GAMIFIED SURVEY TAKING PROCESS FRAMEWORK: MOTIVATIONAL MATCHING HEXAD USERS WITH GAMIFICATION MECHANIC TYPE
Hierarchical bayesian model	MEASURING AND OPTIMIZING ADVERTISING EFFECTIVENESS CONSIDERING CONSUMER ATTRIBUTES FOR THE REAL ESTATE INFORMATION SERVICE
Hierarchical Processing Theory
Hierarchy of Effects
High Art	STATUS VS. AUTONOMY: THE INFLUENCE OF HIGH AND LOW ART IN LUXURY ADVERTISING
High yield tourism	High yield luxury tourism experiences for sustainable rural tourism destinations
High-end apartments
High-net-worth-individuals (HNWIs)	High yield luxury tourism experiences for sustainable rural tourism destinations
high-tech SMEs	Assessing the impact of Managers’ Risk Orientation on Product Innovation with state-of-the-art measures of predictive performance
High–tech B2B Industries	THE ROLE OF RELATIONAL CAPABILITIES IN RADICAL INNOVATIONS
Hofstede	USING CULTURE AND SOCIODEMOGRAPHIC VARIABLES TO EXPLAIN WHY PEOPLE LIVE ALONE AROUND THE WORLD
Hofstede’s Cultural Dimensions	Medaling on Social: A Cross-Cultural Analysis of Olympic Athlete Branding and Engagement
Hofstede’s cultural theory	CROSS-CULTURAL INFLUENCES ON SMART HOME ADOPTION: A UGC TEXT MINING ANALYSIS
Hofstede’s Theory	Exploring Brand Image Robots in Shaping Retail Brand Equity: A Cross-Cultural Perspective
Holistic Cultural Numerology Integration Framework (HCNIF)
Home Arrangements	USING CULTURE AND SOCIODEMOGRAPHIC VARIABLES TO EXPLAIN WHY PEOPLE LIVE ALONE AROUND THE WORLD
Homophily
Hong Kong	Digitalization and AI in Advertising: Insights from Hong Kong and Istanbul
hospitality	VALIDATING THE DIGITAL TRANSFORMATION VALUE CREATION FRAMEWORK IN AUSTRALIAN AND TAIWANESE HOSPITALITY
hospitality and tourism industries
Hospitality industry	DEFINING SMARTNESS IN HOSPITALITY: KEY DIMENSIONS OF THE SMART HOTEL
Hospitality Spirit	GENERATIVE ARTIFICIAL INTELLIGENCE AS A CATALYST FOR REVITALIZING HOSPITALITY SPIRIT: SUSTAINING THE CORE OF HUMAN-CENTRIC SERVICE
Host capabilities	The More Innovative the Better? The Effect of Amenity Innovation on Customers’ Booking Intentions in P2P Accommodation
host-guest interaction
hotel	TRANSFORMING HOSPITALITY: THE IMPACT OF SERVICE ROBOT INTEGRATION ON CUSTOMER EXPERIENCE AND ORGANIZATIONAL BRAND REPUTATION
hotel marketing	TRANSFORMING HOSPITALITY MARKETING WITH AI CHATBOTS: A QUESTIONING SUPPORT TOOL FOR CREATIVE PROFESSIONALS
Hotel robot	Entertainment vs. Information: Investigating Guest Engagement, Emotional Responses, and Interaction Patterns with Hotel Robots
hotel sector	Hotel guests’ co-creation process: influence on co-creation capabilities and the moderating role of perceived innovativeness and autonomous technology
housing price
human control	HOW DOES EMPATHETIC AND AGENTIC AI TECHNOLOGY IMPACT CONSUMERS’ PERCEIVED CONTROL?
Human Influencers	DO VIRTUAL INFLUENCERS REALLY PERSUADE? A META-ANALYSIS OF THEIR EFFECTIVENESS
human interaction	ENHANCING THE GROCERY CUSTOMER EXPERIENCE: THE ROLE OF TECHNOLOGY AND HUMAN INTERACTION
Human resource analytics	HUMAN RESOURCE ANALYTICS PAY OFF BETTER IN SERVICE-INTENSIVE FIRMS
Human Satisfaction Needs	INVESTIGATION ON GAMIFICATION ELEMENTS FOR OLDER ADULTS IN THE HONG KONG TOURISM MARKET
Human Touch	GENERATIVE ARTIFICIAL INTELLIGENCE AS A CATALYST FOR REVITALIZING HOSPITALITY SPIRIT: SUSTAINING THE CORE OF HUMAN-CENTRIC SERVICE A JANUS-FACED MATTER: MANAGERIAL PERSPECTIVES ON THE INTEGRATION OF TECHNOLOGY IN HIGH-END VENUES
Human-Agent Interaction	Servitization of AI in Consumer Markets: Addressing Emotional Needs in Digital Fitness
Human-AI collaboration	IMPACT OF COLLABORATIVE AI-HUMAN CONTENT ON POSITIVE CONSUMER EXPERIENCE The Power of Two: How Social Presence, Perceived Closeness, And Gender Congruence Shape Virtual Influencer Collaborations GENERATIVE ARTIFICIAL INTELLIGENCE AS A CATALYST FOR REVITALIZING HOSPITALITY SPIRIT: SUSTAINING THE CORE OF HUMAN-CENTRIC SERVICE
human-AI interaction	HOW DOES EMPATHETIC AND AGENTIC AI TECHNOLOGY IMPACT CONSUMERS’ PERCEIVED CONTROL?
human-AI synergy	MARKETING IN THE MIRROR: EXPLORING HUMAN-AI SYNERGY IN PROFESSIONAL PRACTICE
Human-Created Content
Human-Like Design	EXPLORING HUMANLIKE ROBOT DESIGN AND USAGE INTENTIONS
human-robot collaboration	How Human-Robot Teams (vs. all-Human Teams) Enhance Customer Cooperation with Service Providers: The Role of Relative Power Perceptions
Human-robot interaction	THE DIFFERENT EFFECT OF PHYSICAL AND VIRTUAL SOCIAL ROBOT ON USE BEHAVIOR Too Close, Too Soon: How Personalization Amplifies Social Etiquette in Human-Robot Interaction Entertainment vs. Information: Investigating Guest Engagement, Emotional Responses, and Interaction Patterns with Hotel Robots THE UNCANNY VALLEY EFFECT IN ANTHROPOMORPHIC AI ROBOT DESIGN
Humanisation
Humanoid Robot	Do Customers Make Self-serving Attribution for Robot-delivered Services? The Role of Anthropomorphism and Technology Autonomy
Humor	The downside of humor in social media complaint handling TO BE OR NOT TO BE HUMOROUS IN BTOB SALES ACROSS CULTURES? CULTURAL EFFECTS ON HUMOR STYLE IN INTERNATIONAL BTOB BUYER-SELLER RELATIONS
humor endorsement	The Impact of Clever Humor and Expert Endorsements in Advertising
HUMOR STYLE	TO BE OR NOT TO BE HUMOROUS IN BTOB SALES ACROSS CULTURES? CULTURAL EFFECTS ON HUMOR STYLE IN INTERNATIONAL BTOB BUYER-SELLER RELATIONS
Humorous Language Style	How humor is better? The Impact of Humorous Language Style of AI Comment Bot on Users' Social Reaction
humour appeal	STAY FOR THE PUNCHLINE: EXAMINING AD SKIPPING BEHAVIOUR IN HUMOROUS VIDEO ADS
humour mechanisms	STAY FOR THE PUNCHLINE: EXAMINING AD SKIPPING BEHAVIOUR IN HUMOROUS VIDEO ADS
hybrid coding	A TAM ANALYSIS ON THE USEFULNESS OF A MOBILE APP AS A PRACTICAL SALES TEACHING PEDAGOGY
Hyper-personalization	WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES
I
Identity	A CROSS-CULTURAL STUDY ON AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE
Identity Disclosure	THE IMPACT OF ARTIFICIAL INTELLIGENCE IDENTITY DISCLOSRE ON THE RESISTANCE OF AI GENERATED ART
identity formation	A STUDY OF GAMER IDENTITY AND WELL-BEING THROUGH COLLABORATIVE FASHION VIDEO GAME BLURRING THE BOUNDARIES: GENAI’s ROLE IN SHAPING CONSUMER IDENTITY
Idle Places	How Arts and Cultural Content Shape Place Attachment: A Comparative Study of Visitor Experiences in Revitalized Idle Places
iGen
image	EFFECTS OF TEXTUAL, IMAGE, AND VIDEO CONTENT ON SATISFYING CONSUMER NEEDS IN DESTINATION MARKETING: A DEEP LEARNING APPROACH
Image analysis
image analytics	GETTING IN (VISUAL) TOUCH WITH CONSUMERS: EFFECTS OF VISUAL TEXTURE ON VISUAL PERCEPTION AND SOCIAL MEDIA ENGAGEMENT TEXT-IMAGE CONGRUENCE OF AIRBNB HOSTS AND CUSTOMER BOOKING BEHAVIOR
Image and identity	Food banks and society: A psychological analysis of monetary donations to food banks in Japan
image fluency	Image Fluency in Luxury Brands on Social Media
IMC	THE ROLE OF DIGITAL ENGAGEMENT IN OMNICHANNEL FASHION RETAIL: THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND LOYALTY
IMC (Integrated Marketing Communications)	The Impact of Artificial Intelligence (AI) and Customer Relationship Management (CRM) on Integrated Marketing Communications (IMC)
Immersion	DIGITAL HUMAN AVATAR’ HUMANNESS IN THE METAVERSE EXHIBITION: THE ROLE OF IMMERSION AND PERCEIVED HERITAGE
Immersive experience
Immersive Platforms	The Psychology of Data Disclosure in Immersive Platforms: Risks, Rewards, and User Perceptions
Immersive Retail	IMMERSIVE RETAIL: EXPLORING THE IMPACT OF VIRTUAL REALITY ON THE SHOPPING EXPERIENCE
Immersive technologies	Consumers take control: a redefinition of the in-store experience through the use of technology
Immersive technology	LIFE-SIZED STANDEES OF ANIME CHARACTERS OR AUGMENTED REALITY, WHICH IS BETTER TOOLS FOR DESTINATION MARKETING?
Immersive Virtual Reality (VR)	VR's Experience Economy: Behavioral Differences and Usage Intent of Chinese and Korean Consumers - Forbidden City & Gyeongbokgung Palace Examples
Immersive VR	TIME DIMENSION IN IMMERSIVE VR DESIGN TO PROMOTE ECOTOURISM
Imperfection embracing
Implicit Beliefs	Inspiring Consumers Using Augmented Reality (AR) in Retailing: The Value Co-creation Perspective and Boundary Condition of Implicit Beliefs
Implicit self-theory	CONVINCE ME ON SOCIAL MEDIA: THE IMPACT OF VISUAL INFORMATION ENTROPY ON CONSUMER RESPONSES
import competition	Shielding against foreign competition: The untapped power of government customers
importer–export relationships	AN EMPIRICAL INVESTIGATION OF ELECTRONIC WORD-OF-MOUTH (eWOM) ON CROSS-BORDER ONLINE PLATFORMS
Improvised real-time marketing	Investigating the role of improvised real-time marketing on customer loyalty: the moderating role of AI disclosure
Impulse buying	THE CONSUMER PERCEPTION OF DARK PATTERNS ON ONLINE TRAVEL PLATFORMS The Impact of Livestream Shopping Factors on Impulse Buying in Vietnam An Analysis of Impulse Purchases in Interactive E-Commerce Using Bibliometric and Textual Data
Impulse buying intention	THE RELATION BETWEEN LIVESTREAMERS, FLOW, AND TRUST: A CROSS-NATIONAL STUDY TO UNDERSTAND IMPULSE BUYING
Impulse Purchasing	Engage or Overwhelm? Navigating The Tension Between Notifications, Consumer Well-Being, and Digital Fatigue
impulsive buying	Body Image and Impulsive Shopping
Impulsive buying behavior
Impulsive buying tendency
in-group favoritism	Choosing Close to Home: How Disease Threats Drive Preference for Local Over Global Brands
In-store hoarding	Buy now or hold it first? The impact of scarcity on consumer purchases
In-store technology	Consumers take control: a redefinition of the in-store experience through the use of technology
Incentives	COMPLEXITY IN ONLINE SALES PROMOTION AND CONSUMER INTENTIONS TO PARTICIPATE: AN EMPIRICAL STUDY IN THE JAPANESE MARKET
Inclusive Marketing	THE IMPACT OF INCLUSIVE MARKETING ON SOCIAL PERCEPTIONS AND BRAND ANTHROPOMORPHISM IN LUXURY BRANDS
income	THE POWER OF SOCIAL MEDIA: THE INFLUENCE OF GENDER, INCOME AND EDUCATION IN DRIVING LUXURY PURCHASES
Incongruity
Inconspicuous consumption	Cross-Cultural Motivations for Inconspicuous Consumption
incubators	THE ROLE OF INCUBATORS AND ACCELERATORS IN DRIVING THE INTERNATIONALIZATION OF B2B STARTUPS
Indonesia	ELECTRIC VEHICLE GREEN FINANCIAL SUSTAINABILITY BEHAVIOR - INDONESIAN DIGITAL GENERATION PERSPECTIVES
Indoor Air Quality	INDOOR AIR QUALITY AS A POSITIVE SERVICE QUALITY SIGNAL IN HOTEL INDUSTRY: ITS PRELIMINARY TESTS AND POTENTIALS
INDUSTRY 5.0	How Industry 5.0 Shapes Myopic Marketing Management: The Role of CEO Decisions HOW INDUSTRY 5.0 SHAPES MYOPIC MARKETING MANAGEMENT: THE ROLE OF CEO DECISIONS
Inequity frames theory	Governance failures and brand consequences: The role of nepotism in consumer betrayal
influence tactics	CUSTOMER EXPERIENCE AND SALES INTERACTIONS: MOTIVATIONAL ORIENTATIONS, INFLUENCE TACTICS, AND SALES PERFORMANCE
influencer	The Dual Pathways of Self-Esteem in Parasocial Relationships: Need for Uniqueness and Unsatisfied Belonging A DEEP UNDERSTANDING OF LUXURY FASHION BRANDS’ COLLABORATION PARTNER SELECTION STRATEGY: A DEEP LEARNING APPROACH The Digital Shift in Sport Broadcasting: Do Influencers Help or Hurt KBO Viewership?
influencer betrayal	HOW DO COMPANIES RESPOND TO ADVERTISING FAILURES OF SOCIAL MEDIA INFLUENCERS? FOCUSING ON THE SUSTAINABLE CONTRIBUTION OF SOCIAL MEDIA INFLUENCERS
Influencer Credibility	Trust or Trickery? The Role of AI and Human Influencers in Greenwashing Perceptions ANTHROPOMORPHISM AND REALISM OF VIRTUAL INFLUENCERS: CONSUMERS’ INTENTION TO PURCHASE LUXURY BRANDED PRODUCTS
Influencer marketing	How Parasocial Interactions Drive online Purchase Intentions: A Meta-Analysis The Power of Two: How Social Presence, Perceived Closeness, And Gender Congruence Shape Virtual Influencer Collaborations Where Do They Virtually Stand? Charting the Rise and Reach of Virtual Influencers Through a Meta-Narrative and Bibliometric Analysis FROM HYPE TO BACKLASH: A THEORETICAL FRAMEWORK FOR DE-INFLUENCING IN SOCIAL MEDIA MARKETING How disclosure type and AI-designed post matters for influencer advertising on social media Human or virtual influencers? Exploring the factors influencing information processing and response in tourism livestreams REVISITING THE SUPERIORITY OF HUMAN INFLUENCERS OVER VIRTUAL INFLUENCERS: THE ROLE OF PRODUCT FRAMING AND INFLUENCER COMMERCIALIZATION OF INFLUENCER CONTENT ON SOCIAL MEDIA: THE ROLES OF PARASOCIAL RELATIONSHIPS AND SPONSORSHIP DISCLOSURES THE MODERATING ROLE OF INFLUENCER MARKETING IN POP-UP STORE EFFECTIVENESS: EVIDENCE FROM FIELD DATA The impact of influencer-generated content on persuading followers to purchase: Focus on vicarious expression and parasocial relationship
influencer-product fit	A story to sell: The influence of storytelling and influencer-product fit on the effectiveness of influencer marketing
Influencers	FASHION SUSTAINABILITY ADVOCACY AND MINDFUL CONSUMPTION IN THE DIGITAL AGE: AN ANALYSIS OF INSTAGRAM INFLUENCERS IN THE UK AND EUROPE
Information Acceptance Model	POPULARITY OR INFORMATION QUALITY: EXPLORING EFFECTS OF NANO-INFLUENCERS’ POSTS INFLUENCING PURCHASE INTENTIONS ON X
Information Asymmetry	Evolution of Customer Strategies in the Omni-Channel Era: Can we reduce Information Asymmetry through Digitalization
Information characteristics	INFLUENCE OF INFORMATION CHARACTERISTICS OF AI GENERATED ONLINE REVIEW SUMMARIES ON PRODUCT SALES
Information entropy	CONVINCE ME ON SOCIAL MEDIA: THE IMPACT OF VISUAL INFORMATION ENTROPY ON CONSUMER RESPONSES
Information Overload	BALANCING INFORMATION AND ACTION THE ROLE OF DIGITAL PRODUCT PASSPORTS IN MANAGING INFORMATION OVERLOAD AND CONSUMER GREEN BEHAVIOR INTENTION
information processing	Impact of Interactivity on Information Processing in Virtual Reality Experience
Information Search Autonomy (ISA)	Information Search Autonomy: Virtual Reality's Impact on Bidding Behavior in Property Auctions
injunctive norms	FROM PREFERENCE TO PRACTICE: HOW POLICY FRAMING SHAPES SUSTAINABLE CHOICES IN THE SHARING ECONOMY
inner body consciousness
innovation	UPSKILLING FOR FASHION DESIGN INNOVATION IN THE AI ERA The Processes of Value Co-creation in Marketing: Resource Combination and Reconfiguration
Innovation capability	THE IMPACT OF INNOVATION CAPABILITY ON FIRM PERFORMANCE: THE MODERATING ROLES OF MARKET SENSING AND NETWORK CAPABILITIES
Innovations diffusion	The Application of Innovation Diffusion Theory and Experimental Marketing Strategy in the Adoption of AI-Generated Technology
Insect-based food	ENCOURAGING SUSTAINABLE DIETS: HOW IMMERSIVE EXPERIENCES SHAPE THE WILLIGNESS TO EAT BUGS
Inspiration	Inspiring Consumers Using Augmented Reality (AR) in Retailing: The Value Co-creation Perspective and Boundary Condition of Implicit Beliefs
Inspiration priming
Instagram	FASHION SUSTAINABILITY ADVOCACY AND MINDFUL CONSUMPTION IN THE DIGITAL AGE: AN ANALYSIS OF INSTAGRAM INFLUENCERS IN THE UK AND EUROPE SOCIAL MEDIA AS A CSR CANVAS: A STUDY OF FASHION BRANDS’ SUSTAINABILITY COMMUNICATION UNDERSTANDING CONSUMERS’ PURCHASE INTENTIONS FOR AI-DRIVEN PRODUCTS ADVERTISED ON INSTAGRAM: A CROSS-GENERATION ANALYSIS
Instantaneous emotion mining	Instantaneous Emotion Mining for Smart Tourism: An Exploratory Study
Instrumental Value	BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS
Intangible cultural heritage	Understanding the production of brand authenticity: the role of witnessing the authenticity of the production process and cultural awe
intangible goods	Brand Effects in the Organizational Buying Process: A Comparison of the Sorting and Ranking Stages
Intelligent Agents	ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS. ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS.
Intelligent Interior Design	A Study on Integrating Deep Image Feature Matching for Hyper-Personalized Intelligent Interior Design and Product Recommendation
Intention	A Value Co-Creation Framework for Understanding Consumer Intention to Adopt AI in Mobile Banking
Intention to consume
Intention to dine	Is it better to be michelin and green at the same time? Exploring the perceived value and intentions towards michelin green stars
intention to use
Interaction Comfort	EXPLORING HUMANLIKE ROBOT DESIGN AND USAGE INTENTIONS
interaction frequency
Interactive advertising	Where Do They Virtually Stand? Charting the Rise and Reach of Virtual Influencers Through a Meta-Narrative and Bibliometric Analysis
Interactive e-commerce	An Analysis of Impulse Purchases in Interactive E-Commerce Using Bibliometric and Textual Data
interactivity	Impact of Interactivity on Information Processing in Virtual Reality Experience
intercultural marketing	Bridging Cultures: Empowering Tourists’ Intercultural Competence by Leveraging Personalized Destination Experiences for Sustainable Growth
Interdependent self-construal
Internal Marketing	INTERNAL MARKETING: AN IMPORTANT ROLE IN THE EFFECTIVENESS OF ENVIRONMENTAL SUSTAINABILITY
International customer involvement
international market exit	Staying or Leaving? Resource Redeployment and Real Options Effects in Accelerating or Mitigating Firms’ International Market Exit Decisions
International marketing	THE INFLUENCE OF CULTURE ON PSYCHIC DISTANCE: A CONCEPTUAL FRAMEWORK
International Marketing Strategies	BLURRING THE BOUNDARIES: GENAI’s ROLE IN SHAPING CONSUMER IDENTITY
international new ventures	A STRATEGIC-CONFLICT PERSPECTIVE ON THE INTERPLAY OF CAUSATION AND EFFECTUATION IN ENTREPRENEURIAL MARKETING PROCESS OF INVs
international organization	Alignment of Strategic Communication for International Organizations with Diverse Multiple Country Branches
international partner selection	AN EMPIRICAL INVESTIGATION OF ELECTRONIC WORD-OF-MOUTH (eWOM) ON CROSS-BORDER ONLINE PLATFORMS
Internationalization	Crafting Excellence: HModa Group strategic support for luxury fashion SMEs THE ROLE OF INCUBATORS AND ACCELERATORS IN DRIVING THE INTERNATIONALIZATION OF B2B STARTUPS
Internet celebrity characteristics	IMPACT OF INTERNET CELEBRITY CHARACTERISTICS ON FANS’ CONTINUOUS FOLLOWING BEHAVIOUR
Internet Shopping Self-Efficacy	THE IMPACT OF CONSUMER PERSONALITY TRAITS ON POSITIVE AND NEGATIVE eWOM MOTIVATIONS
Interorganizational integration	Managing Interorganizational Integration in Omnichannel Platform: Challenges and Research Directions
interpretative phenomenological analysis	Managing tensions in transitioning towards a sustainable business model
Interpretive Interviews	15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA
interruption effect	THE ABSENCE OF COMPROMISE: NAVIGATING THE DILEMMA BETWEEN INDULGENCE AND SELF-CONTROL
intertemporal choice	Slowing time, shaping the future: the effect of mindfulness on intertemporal choice
Intrinsic Motivation	THE EFFECTS OF LUXURY BRAND SALES PROMOTIONS ON CONSUMER INTRINSIC MOTIVATION AND BRAND PERCEPTION: THE MODERATING ROLES OF SELF-MONITORING AND BRAND GENDER
Investment model	A QUALITATIVE INQUIRY AND CONCEPTUALIZATION OF TRAVELER COMMITMENT TO CHATGPT
Involvement	IMPACT OF LUXURY BRAND VALUES ON PURCHASE INTENTION: SEGMENTING CUSTOMERS BASED ON INVOLVEMENT, NEED FOR STATUS AND COLLECTIVISM
IPA analysis	CUSTOMERS' PERCEPTIONS OF AIR TRAVEL: INVESTIGATING CONVERGENCE VIA AN IPA
Islamic values
Italian American food products	“IT’S AUTHENTHIC ITALIAN AMERICAN CHEESE!”. EFFECTS OF COUNTRY STEREOTYPES ON PERCEIVED AUTHENTICITY AND PURCHASE INTENTIONS OF ITALIAN-SOUNDING FOOD PRODUCTS
Italian Capital of Culture	INTER-ORGANISATIONAL NETWORKS AND BOUNDARY OBJECTS: AN INVESTIGATION ON THE ITALIAN CAPITAL OF CULTURE
Italian Sounding	“IT’S AUTHENTHIC ITALIAN AMERICAN CHEESE!”. EFFECTS OF COUNTRY STEREOTYPES ON PERCEIVED AUTHENTICITY AND PURCHASE INTENTIONS OF ITALIAN-SOUNDING FOOD PRODUCTS
J
jilting effect	THE ABSENCE OF COMPROMISE: NAVIGATING THE DILEMMA BETWEEN INDULGENCE AND SELF-CONTROL
Job Autonomy
Joint evaluation
JPI Healthcare	EFFECTIVE B2B MARKETING STRATEGIES FOR RESOURCE-CONSTRAINED SMES: INSIGHTS FROM JPI HEALTHCARE IN KOREA
Jump bidding	Information Search Autonomy: Virtual Reality's Impact on Bidding Behavior in Property Auctions
junior lecturers	THE ROLE OF PSYCHOLOGICAL EMPOWERMENT IN BOOSTING JUNIOR LECTURERS’ INTENTIONS TO COMMERCIALIZE TECHNOLOGY
Justice Theory	The Role of Perceived Control in Service Recovery IMPACT OF INTERNET CELEBRITY CHARACTERISTICS ON FANS’ CONTINUOUS FOLLOWING BEHAVIOUR
K
K-Means Clustering
Karmic Belief	Leveraging Karmic Investment Motivation To Nudge Tourist Pro-Environmental Behavior
Kazakhstan
KBO	The Digital Shift in Sport Broadcasting: Do Influencers Help or Hurt KBO Viewership?
Kente	WEAVING STORIES OF PRESTIGE: LEVERAGING KENTE HERITAGE AND NARRATIVE STRATEGIES IN LUXURY BRAND ADVERTISING
key account management effectiveness	From Big Data and Artificial Intelligence to Business Intelligence and Analytics for enhanced Key Account Management: A Dynamic Capabilities Perspective in an Emerging Market Context
knowledge - sharing Behavior	The Relationship Between Responsible Leadership and Knowledge - Sharing Behavior: The Chain Mediating Role of Corporate Social Responsibility and Social Occupational Stigma Consciousness
Knowledge Mapping	Mapping the Evolution of Olfactory Marketing: A Bibliometric Analysis of Scent Research in Consumer Behavior
Knowledge Share	The Effect of Market Orientation on Retailer Outcomes and the Moderating Effect of Knowledge Sharing with Proactive Suppliers
KOL	SHAPING LUXURY: THE STRATEGIC ROLE OF INFLUENCERS IN INTERNATIONAL FASHION BRANDING IN CHINA
L
Lab grown diamonds
Labor productivity	HUMAN RESOURCE ANALYTICS PAY OFF BETTER IN SERVICE-INTENSIVE FIRMS
Language	CONSUMER RESPONSES TO MEN DEFYING NORMATIVE EXPECTATIONS
Large Language Model	AN LLM-BASED AI AGENT SIMULATION SYSTEM: FOUR-PARTY GAME DYNAMICS IN LIVE E-COMMERCE Guardiola, Klopp, or Mourinho? Evidence from the EPL on the Value of Managerial Abilities for Brand Performance Using a Two-Sided Matching Model of the Market for Talent
Large Language Models	ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS. ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS. SMART Model Choice: A Taxonomy and Guide for Using LLMs for Behavioral Prediction UNPACKING ONLINE GROCERY CARTS: A MISSION-BASED APPROACH TO SHOPPING TRIP SEGMENTATION
Latent Profile Analysis	CONSUMERS’ PRIVACY PROTECTION BEHAVIORS IN SMART DEVICES ADOPTION: A PERSON-CENTERED INVESTIGATION
leadership style	How Industry 5.0 Shapes Myopic Marketing Management: The Role of CEO Decisions
Learn types
Learning	Exporter adaptation in international buyer–seller relationships in the digital era
Learning Culture	EXPLORING STAKEHOLDER EXPECTATIONS AND MOTIVATIONS: DESIGNING EFFECTIVE CHALLENGE-BASED LEARNING PROGRAMS IN INTERDISCIPLINARY CONTINUING EDUCATION
legitimacy	The effect of manufacturers’ channel strategy and product strategy on performance in overseas market: Based on optimal distinctiveness theory
leisure	EXPLORING PERCEPTIONS OF OCEAN AND LEISURE TOURISM IN SOUTH KOREA ACROSS SEVEN COUNTRIES :USING BIG DATA TEXTMING
Leisure activity
lifelong learning	CONSUMER BEHAVIOUR ON MICRO-CREDENTIALS ENROLMENT: EMPIRICAL APPLICATION OF EXTENDED COM-B MODEL
Linguistic framing	The downside of humor in social media complaint handling
Live Campaigns	Designing and Implementing a Live Digital Campaign Planning Capstone: A Framework for Experiential Learning in Marketing Education
Live commerce	From irritation to usage frequency: Exploring the role of engagement in live commerce
live concert
live music venue	THE PERSONALITY OF LIVE MUSIC VENUES: DEVELOPING A MEASUREMENT SCALE
Live streaming	Live Streamer Characteristics and Audience Behavior: A Meta-Analytical Review
live streaming commerce	How Social Presence and Telepresence Influence Purchase Intention in Live Streaming Commerce: The Mediating Roles of Perceived Enjoyment and Usefulness
Live-streaming commerce	THE ROLE OF AI AUTHENTICATION IN ENHANCING CONSUMER TRUST AND PURCHASE INTENTION IN SECONDHAND LUXURY LIVE-STREAMING COMMERCE
livestream shopping	The Impact of Livestream Shopping Factors on Impulse Buying in Vietnam
Livestreaming	THE RELATION BETWEEN LIVESTREAMERS, FLOW, AND TRUST: A CROSS-NATIONAL STUDY TO UNDERSTAND IMPULSE BUYING
Livestreaming e-commerce
LLM	THE IMPACT OF LARGE LANGUAGE MODELS ON SERVICE CUSTOMIZATION: AN EMPIRICAL ANALYSIS OF TRIPADVISOR MANAGEMENT RESPONSES SMART Model Choice: A Taxonomy and Guide for Using LLMs for Behavioral Prediction
local brands	Choosing Close to Home: How Disease Threats Drive Preference for Local Over Global Brands
Local population	Human psychology as a driver of tourism development: The effect of regional personality traits
localization	REDEFINING LUXURY FASHION BRANDING THROUGH THE STORES: AN INTERNATIONAL PERSPECTIVE OF ARCHITECTURE AND SENSORY MARKETING ELEMENTS
Locations	PROJECT-LOCATION CONGRUENCE: WHEN GREEN PROJECTS MATCH GREEN LOCATIONS
Logistic Regression	MEASURING MARKETING STRATGY IN A NEW MARKET; EMPIRICAL STURY IN JAPANESE SVOD MARKET
logo design	What Makes A Logo Premium? How Brand Logo Kerning Affects Premium Brand Evaluation
logo kerning	What Makes A Logo Premium? How Brand Logo Kerning Affects Premium Brand Evaluation
Loneliness	From Isolation to Interaction: The Role of Social Capital in AI Chatbot Usage and Loneliness Alleviation Servitization of AI in Consumer Markets: Addressing Emotional Needs in Digital Fitness
Long-term orientation	Long-term orientation and organic clothes consumption: a mediating role of a sustainable lifestyle
Low Art	STATUS VS. AUTONOMY: THE INFLUENCE OF HIGH AND LOW ART IN LUXURY ADVERTISING
Loyalty	DARK SIDE OF CSR RELATED-CAMPAIGNS OF „TRUE PRICES“: EMOTIONS AND LOYALTY OF FOOD CUSTOMERS THE ROLE OF CSR IMAGE FOR LOYALTY LOYALTY ECOSYSTEM TRANSFORMATION IN THE AGE OF DIGITAL BUSINESS
Loyalty programs	UNDERSTANDING CUSTOMER BEHAVIOUR, PERCEPTION AND REWARDED ENGAGEMENT: A PATHWAY TO STRENGTHENING LOYALTY IN THE MOBILE AND METAVERSE LOYALTY PROGRAMS
ludonarrative dissonance	PLAY IT BY THE NARRATIVE: AGENCY, TRANSPORTATION, AND HARMONIOUS STORYTELLING IN BOARD GAMES
Luxuriousness	YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF)
Luxury	THE VALUE OF ABSENCE – LUXURY BRANDS' CHALLENGES OF MAINTAINING BRAND ESSENCE AND EXCLUSIVITY ON SOCIAL MEDIA PLATFORMS Crafting Excellence: HModa Group strategic support for luxury fashion SMEs WEAVING STORIES OF PRESTIGE: LEVERAGING KENTE HERITAGE AND NARRATIVE STRATEGIES IN LUXURY BRAND ADVERTISING SHAPING LUXURY: THE STRATEGIC ROLE OF INFLUENCERS IN INTERNATIONAL FASHION BRANDING IN CHINA THE IMPACT OF INCLUSIVE MARKETING ON SOCIAL PERCEPTIONS AND BRAND ANTHROPOMORPHISM IN LUXURY BRANDS EMBODYING COOLNESS AS A FORM CULTURAL CAPITAL OF LUXURY FASHION BRANDS -- A COMPARISON STUDY OF BURBERRY AND AQUASCUTUM Charismatic Fashion Designers’ impact on consumers’ brand perception - an application of Heider’s Balance Theory Brands and Myths: from Coco Chanel, the Kelly Bag and a Panther - a typology of myths of valuable luxury brands HIGH FASHION MEETS HIGH TECH: NFTs ADDING SPARKLE TO LUXURY SHOPPING “MADE IN CHINA” LUXURY: WHY CHINESE GENERATIONS MATTER? Pre-owned luxury product market landscape. The case of luxury watches THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION THE INNOVATIVE ROLE OF AI FOR LUXURY BRAND STORYTELLING THE IMPACT OF COUNTRY OF ORIGIN AND SUSTAINABILITY ON YOUNG CONSUMERS' PERCEPTIONS OF LUXURY GOODS The Art of Integration: New Trends in Luxury Featuring "Feng Shui, Taoism, Buddhism". THE MORAL (IM)PERMISSIBILITY OF COUNTERFEIT LUXURY SIGNALING The Impact of Corporate Social Responsibility (CSR) on Religious Consumers’ Luxury Consumption
Luxury Advertising	STATUS VS. AUTONOMY: THE INFLUENCE OF HIGH AND LOW ART IN LUXURY ADVERTISING
Luxury brand	CROSS-BUYING EFFECTS OF OMNICHANNEL LUXURY BRANDS ADVERTISING MESSAGE : A SELF-DETERMINATION THEORY OF PERCEIVED AGILITY When Silence Speaks: The Role of Greenhushing in Fashion Brand Perceptions Engaging consumer through the storefront OOH: How AR elevating Advertising Creativity for Luxury Brands LUXURY, IDENTITY, AND DIGITAL INFLUENCE: THE INTERPLAY OF CULTURAL CAPITAL AND SELF-CONCEPT ON SOCIAL MEDIA CROSS-NATIONAL COMPARISON OF HOW CONSUMERS REACT TO VIRTUAL TRY-ON TECHNOLOGY: THE CASE OF US AND TAIWAN LUXURY BECOMES TOO ACCESSIBLE: THE ANTECEDENTS AND EFFECTS OF LUXURY DEMOCRATICATION Effects of country-of-origin fit on Western brand status: A discussion of cross-border acquisition by Asian investors THE DOUBLE-EDGED IMPACT OF LUXURY FASHION BRAND PERSONALITY: CONSUMER REACTIONS TO GREEN INITIATIVES AND GREENWASHING IMPACT OF LUXURY BRAND VALUES ON PURCHASE INTENTION: SEGMENTING CUSTOMERS BASED ON INVOLVEMENT, NEED FOR STATUS AND COLLECTIVISM
Luxury brand endorsement	CONGRUENCE IN THE DIGITAL WORLD: INVESTIGATING VIRTUAL INFLUENCER-BRAND-CUSTOMER DYNAMICS IN LUXURY ENDORSEMENTS
Luxury Brand Management	Digital Transformation and Sustainable Growth: The Luxury Fashion Sector's Post-Pandemic Strategies
Luxury brand perception
Luxury Brand Promotion	THE EFFECTS OF LUXURY BRAND SALES PROMOTIONS ON CONSUMER INTRINSIC MOTIVATION AND BRAND PERCEPTION: THE MODERATING ROLES OF SELF-MONITORING AND BRAND GENDER
Luxury Branded Products	ANTHROPOMORPHISM AND REALISM OF VIRTUAL INFLUENCERS: CONSUMERS’ INTENTION TO PURCHASE LUXURY BRANDED PRODUCTS
luxury branding	From Canvas to Couture: The Influence of Artification on Luxury Branding IMPACT OF CORPORATE ENVIRONMENTALISM ON BRAND EQUITY IN LUXURY BRANDING When Twists Become Premium: The Role of Luxury Involvement in Price Perception
Luxury Brands	BALANCING LUXURY AND SUSTAINABILITY: THE ROLE OF AI INFLUENCER MESSAGING AND TRADE-OFF DISCOMFORT IN SHAPING ATTITUDE TOWARD BRAND VIP-Micro Influencers: Creator Economy in Luxury Business Image Fluency in Luxury Brands on Social Media
luxury co-branding	How Consumer Feel to the Distinctive Categories of the Luxury Brand’s Co-branding and Their Spillover Effects
Luxury conglomerates	FROM ATELIER TO ASSETS: THE FINANCIAL EPIC OF LUXURY EMPIRES (2014-2023)
Luxury consumption	DECODING LUXURY SHAMING USING GENAI AND CONSUMER PERSPECTIVES COUNTRY PERCEPTIONS, ENVIRONMENTAL CONSCIOUSNESS, AND SECOND-HAND LUXURY CONSUMPTION – EVIDENCE FROM CHINA
Luxury customers	Scarcity as a Bridge: Transforming Materialism into Ethical Consumerism
Luxury democratization	LUXURY BECOMES TOO ACCESSIBLE: THE ANTECEDENTS AND EFFECTS OF LUXURY DEMOCRATICATION
Luxury Fashion	ANTHROPOMORPHISM IN THE FASHION AI BLACK BOX: MULTIMODAL EMOTIONAL COMMUNICATION IN AI-GENERATED ADVERTISING Digital Transformation and Sustainable Growth: The Luxury Fashion Sector's Post-Pandemic Strategies CONSUMER ACCEPTANCE OF DIGITAL PRODUCT PASSPORTS: AN APPLICATION OF THE TECHNOLOGY ACCEPTANCE MODEL A DEEP UNDERSTANDING OF LUXURY FASHION BRANDS’ COLLABORATION PARTNER SELECTION STRATEGY: A DEEP LEARNING APPROACH Revolutionizing Fashion Advertising: The Role of Mixed Reality in Luxury Brand Experiences Gender Differences in Responding to AI versus Human-Designed Luxury Goods WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA AI-Chatbot Paradoxes and Consumers' Coping Strategies in Luxury Fashion
luxury fashion advertising	HERITAGE IN VIRTUAL WORLD: COMPARING THE EFFECT OF METAVERSE AND PHYSICAL LUXURY FASHION ADVERTISING ON MESSAGE AUTHENTICITY AND PURCHASE INTENTION
luxury fashion brand	A STUDY OF GAMER IDENTITY AND WELL-BEING THROUGH COLLABORATIVE FASHION VIDEO GAME
Luxury fashion marketing	Priced by Perception: The Dynamics of Luxury NFT Valuation
Luxury Fashion Retail	From Information to Influence: How Augmented Reality-Powered Digital Product Passports Shape Luxury Fashion Perceptions and Purchase Intentions
Luxury Goods Market	THE CONSUMER BEHAVIOR OF MEDIAN WEALTY CONSUMERS: A REVIEW AND RESEARCH AGENDA
Luxury Hospitality	Navigating Transparency in Virtual AI Humans: Insights From the Luxury Hospitality Sector
luxury hotel	To sacrifice or not? Perceived value of sacrifice green initiatives and consumer values on luxury hotel guests’ perceptions and preferences
Luxury Industry	EXAMINING BRAND CRISIS IN THE LUXURY INDUSTRY: CRISIS SPILLOVER AND POST-CRISIS COMMUNICATION SPILLOVER ON RIVAL BRANDS
luxury involvement	When Twists Become Premium: The Role of Luxury Involvement in Price Perception
Luxury market trends	Gender Differences in Responding to AI versus Human-Designed Luxury Goods
Luxury Marketing	THE IDENTITY PRISM GETS DIGITAL! EMERGING STRATEGIES TO NURTURE LUXURY CONSUMERS’ EXTENDED-SELF AND BRAND RELATIONSHIP DECODING LUXURY SHAMING USING GENAI AND CONSUMER PERSPECTIVES THE NEW ERA OF LUXURY: THE ART OF PERSUASION IN THE DIGITAL WORLD
Luxury markets	FROM ALGORITHMS TO AISLES: AI'S IMPACT ON LUXURY SHOPPING TOURISM
Luxury NFT	The Impact of Perceived Value of Luxury NFTs in the Metaverse on Consumer Well-being—An empirical study based on data from China
Luxury Perception	THE DIVERGENT EQUATIONS OF LUXURY: HOW QUALITY AND SUSTAINABILITY DEFINE HARD AND SOFT LUXURY
Luxury product	How Virtual Human-Generated Content Works for Luxury Product Promotion
luxury products	THE POWER OF SOCIAL MEDIA: THE INFLUENCE OF GENDER, INCOME AND EDUCATION IN DRIVING LUXURY PURCHASES
Luxury purchase types	MATERIAL VS. EXPERIENTIAL SELF-GIFTING: THE ROLE OF CONTEXTUAL FACTORS IN MILLENNIALS AND GEN Z’S LUXURY CONSUMPTION
luxury retail	A JANUS-FACED MATTER: MANAGERIAL PERSPECTIVES ON THE INTEGRATION OF TECHNOLOGY IN HIGH-END VENUES
Luxury Sector	Digital Transformation and Sustainable Growth: The Luxury Fashion Sector's Post-Pandemic Strategies
Luxury tourism	High yield luxury tourism experiences for sustainable rural tourism destinations
Luxury value	VALUE-BASED SEGMENTATION OF YOUNG LUXURY CONSUMERS IN FASHION NFTS: PERSONAL AND LUXURY VALUE PERCEPTIONS
M
Macao	Destination Image Congruence in Cultural Tourism: A Big Data Analysis of Cultural Authenticity, DMO Strategies, and Tourist Experiences in Macao and Vienna
Machine heuristic	BRIDGING COGNITIVE AND TECHNOLOGICAL PERSPECTIVES FOR AI-ASSISTED DECISION-MAKING IN POLICY AND BUSINESS: A CONCEPTUAL MODEL
machine learning	Neural Correlates Underlying Consumers' Discrimination between AI-generated and Human-generated Content EFFECTS OF TEXTUAL, IMAGE, AND VIDEO CONTENT ON SATISFYING CONSUMER NEEDS IN DESTINATION MARKETING: A DEEP LEARNING APPROACH A DEEP UNDERSTANDING OF LUXURY FASHION BRANDS’ COLLABORATION PARTNER SELECTION STRATEGY: A DEEP LEARNING APPROACH AN EXAMINATION OF AI-BASED PURCHASE FORECHASTING SMART Model Choice: A Taxonomy and Guide for Using LLMs for Behavioral Prediction EXPLORING FACTORS FOR SUSTAINABLE DEMAND OF MARINE WELLNESS TOURISM PROGRAMS: MULTI-ANALYTICAL APPROACHES The Welfare Effects of Behavior-based Price Discrimination in E-commerce
Macro Influencer	MICRO VS. MACRO INFLUENCERS: APPLYING TDA TO ANALYZE TRUST NETWORKS AND CONSUMER RESPONSES
Made in Italy	EMPIRICAL RESEARCH ON B-CORP CERTIFICATION IN THE ITALIAN FASHION INDUSTRY: IMPACT ON MARKETING AND MADE IN ITALY
management response	THE IMPACT OF LARGE LANGUAGE MODELS ON SERVICE CUSTOMIZATION: AN EMPIRICAL ANALYSIS OF TRIPADVISOR MANAGEMENT RESPONSES
Management Transformation Innovation
Managerial Ability	Guardiola, Klopp, or Mourinho? Evidence from the EPL on the Value of Managerial Abilities for Brand Performance Using a Two-Sided Matching Model of the Market for Talent
manufacturer encroachment	Combating Brand Spillover: Platform Strategies of Replacement and Enablement in E-Commerce Competition
Manufacturing	HOW AND WHEN DIGITAL SERVITIZATION PAYS OFF?
Marawi Siege
marine	EXPLORING PERCEPTIONS OF OCEAN AND LEISURE TOURISM IN SOUTH KOREA ACROSS SEVEN COUNTRIES :USING BIG DATA TEXTMING
Marine wellness tourism	EXPLORING FACTORS FOR SUSTAINABLE DEMAND OF MARINE WELLNESS TOURISM PROGRAMS: MULTI-ANALYTICAL APPROACHES
market entry
Market exit	How do Corporate Sociopolitical Activism Oriented Market Exits Affect Firm Performance? Evidence from Corporate Exodus from Russia amidst the 2022 Russo-Ukrainian War
Market for Talent	Guardiola, Klopp, or Mourinho? Evidence from the EPL on the Value of Managerial Abilities for Brand Performance Using a Two-Sided Matching Model of the Market for Talent
Market Orientation	The Effect of Market Orientation on Retailer Outcomes and the Moderating Effect of Knowledge Sharing with Proactive Suppliers EFFECTIVE B2B MARKETING STRATEGIES FOR RESOURCE-CONSTRAINED SMES: INSIGHTS FROM JPI HEALTHCARE IN KOREA
Market positioning	FROM ATELIER TO ASSETS: THE FINANCIAL EPIC OF LUXURY EMPIRES (2014-2023)
Market Potential	Redefining Market Potential: Definitions, Dimensions, and Index Proposition
Market Radicalness	THE ROLE OF RELATIONAL CAPABILITIES IN RADICAL INNOVATIONS
Market segmentation
Market transition	From Marginal to Mainstream—A Governmentality Perspective of Market Transition in eSports
Market-sensing capability	THE IMPACT OF INNOVATION CAPABILITY ON FIRM PERFORMANCE: THE MODERATING ROLES OF MARKET SENSING AND NETWORK CAPABILITIES
Marketing	THE VALUE OF ABSENCE – LUXURY BRANDS' CHALLENGES OF MAINTAINING BRAND ESSENCE AND EXCLUSIVITY ON SOCIAL MEDIA PLATFORMS GENERATIVE AI IN FASHION ADVERTISING: EXAMINING CONSUMER ATTITUDES AND BEHAVIOURAL RESPONSES Harnessing AI-Enabled Strategic Marketing to Enhance Purchase Intention in SMEs MARKETING IN THE MIRROR: EXPLORING HUMAN-AI SYNERGY IN PROFESSIONAL PRACTICE Technological Innovations in Sports: Exploring Wearable Technology’s Impact on Consumer Behavior HOW INDUSTRY 5.0 SHAPES MYOPIC MARKETING MANAGEMENT: THE ROLE OF CEO DECISIONS
Marketing Analytics	WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA CONVERSION RATES IN E-COMMERCE Bridging Strategy and Execution: A Growth Mapping Framework for SME Marketing Agility through Big Data Analytics
Marketing campaigns	AI-Driven Content Strategies: Enhancing Consumer Engagement and Loyalty
marketing capability	Staying or Leaving? Resource Redeployment and Real Options Effects in Accelerating or Mitigating Firms’ International Market Exit Decisions
Marketing communication	How to increase students' engagement in the development of creative marketing communication messages RECIPROCAL MARKETING COMMUNICATION AND ADAPTIVE GOVERNANCE
Marketing communication strategy	IMPLEMENTING EVENT MARKETING FOR FASHION BRAND COMMUNICATION: A THEORETICAL DISCUSSION
marketing crisis responses	Situational Crisis Marketing: Towards an Integration of Crisis Types and Contingency Theory
Marketing Education	From Learning to Adoption: Understanding Marketing Students' Acceptance of Generative AI Technologies Prompt Literacy in AI-Augmented Constructivist Learning Environments: Evidence from a Marketing Strategy Course experiment TOWARDS A ‘CO-INTELLIGENCE PARADIGM’: ENHANCING LEARNING IN MANAGEMENT EDUCATION
marketing efficiency	Enhancing Marketing through the Integration of Agile and AI
Marketing implications	My Hearth Beats for Green or Does It? The Moderating Effect of Stress on Sustainable Purchases in Online Fashion Stores CUSTOMER EDUCATION IN MARKETING: IMPLICATIONS FROM BUILDING ARTIFICIAL INTELLIGENCE KNOWLEDGE
marketing insights	BRIDGING BYTES AND BEHAVIORS: HUMAN-CENTRIC RESEARCH IN EMERGING DIGITAL ECONOMIES
Marketing Luxury	FROM ATELIER TO ASSETS: THE FINANCIAL EPIC OF LUXURY EMPIRES (2014-2023)
marketing management	Product discontinuation through an RFM-based framework
Marketing mix	Marketing mix modeling reimagined: Leveraging ai for data-driven decisions (Abstract)
Marketing Predictive
marketing research	BRIDGING BYTES AND BEHAVIORS: HUMAN-CENTRIC RESEARCH IN EMERGING DIGITAL ECONOMIES
marketing simulations	TOWARDS A ‘CO-INTELLIGENCE PARADIGM’: ENHANCING LEARNING IN MANAGEMENT EDUCATION
Marketing Strategies
Marketing strategy	RELATIONSHIP BETWEEN CONSUMER VALUES, SALES CHANNELS, PRODUCT AWARENESS, PURCHASE INTENTION, AND PURCHASE BEHAVIOR IN BASIC COSMETICS
Marketing Theory	Redefining Market Potential: Definitions, Dimensions, and Index Proposition
marketing tools	AI PERSONALIZATION IN MARKETING AS KEY FACTOR OF CUSTOMER SATISFACTION IN BRICS RETAIL
Marketing-finance interface	How Does New Product Preannouncement Specificity Shape Investors' Expectations?: The Role of Corporate Governance
mass appeal	When Twists Become Premium: The Role of Luxury Involvement in Price Perception
Masstige	Status hope: The Conceptualisation of The Status Game
Masstige brands in emerging markets	THE TRANSITION OF THE FASHION MARKET AFTER EXIT OF LUXURY BRANDS: THE EVIDENCE FROM THE NATURAL EXPERIMENT
match-up hypothesis	The Influence of Consumer Evaluations on the Success of Athlete Endorsement Strategy
Materialism	Scarcity as a Bridge: Transforming Materialism into Ethical Consumerism
Mature market	AN ANALYSIS OF THE INFLUENCE OF BEER COMMERCIALS ON PURCHASE INTENTION USING SENSORY MARKETING METHODS
Maximum Score Estimator	Guardiola, Klopp, or Mourinho? Evidence from the EPL on the Value of Managerial Abilities for Brand Performance Using a Two-Sided Matching Model of the Market for Talent
MBA Programme	The Use of Artificial Intelligence in the Teaching and Management of an MBA Programme - Opportunities and Challenges
Mean end chain	ETHICAL FOOD CONSUMPTION IN THE DIGITAL AGE: CONSUMER ATTITUDES TOWARDS DIGITALLY MONITORED ANIMAL WELFARE IN PORK PRODUCTS
Meaning-out propensity	EXPLORING ESG AUTHENTICITY AND CONSUMER MEANING-OUT PROPENSITY IN THE ERA OF SUSTAINABLE MARKETING: IMPACTS ON CONSUMER PSYCHOLOGY, BRAND AUTHENTICITY, AND LOYALTY
Measurement Scale	Measuring Authenticity in CSR Communication THE PERSONALITY OF LIVE MUSIC VENUES: DEVELOPING A MEASUREMENT SCALE
media	The Digital Shift in Sport Broadcasting: Do Influencers Help or Hurt KBO Viewership?
Media brand extensions	Consumer Expectations vs. Expert Assessments: A Typology of Media Brand Extension Types
Media Richness Theory	Gift Occasions and Media Richness on Perceived Thoughtfulness: A Recipient Perspective
medical tourism
Meme Culture	How memes culture and celebrity effects empower the virtual art value of NFTs
memorable experiences
Memorable Marketing
memorable tourism experience
Mental Accounting	Price Revisions of Subscription Service: Focusing on Price Sensitivity and Retention
mental health	SCROLLING MINDS: INVESTIGATING THE MENTAL HEALTH EFFECTS OF SOCIAL MEDIA ON YOUNG ADULTS
Mental imagery vividness	The Impact of Digital Assistant Device Characteristics on Recommendation Acceptance and Pruchase Intentions: From the Perspective of Psychological Distance and Mental Imagery Vividness
mental simulation	Providing Causal Explanation Enhances Consumer Adoption of New Products Behind 280 Calories: Understand the Nutrition Facts Label by Intelligible Units
Message Authenticity	HERITAGE IN VIRTUAL WORLD: COMPARING THE EFFECT OF METAVERSE AND PHYSICAL LUXURY FASHION ADVERTISING ON MESSAGE AUTHENTICITY AND PURCHASE INTENTION
Message framing	The Fit Between Message Framing and Environmental Knowledge in Green Advertising: The Mediating Role of Perceived Authenticity
message sidedness	Are they being authentic? The effects of claim type and message sidedness on green compensation claims
Meta Analysis	How Parasocial Interactions Drive online Purchase Intentions: A Meta-Analysis
Meta-analysis	Live Streamer Characteristics and Audience Behavior: A Meta-Analytical Review Consequences of Cosmopolitanism: A Meta-Analytical Review
Metaverse	UNDERSTANDING CUSTOMER BEHAVIOUR, PERCEPTION AND REWARDED ENGAGEMENT: A PATHWAY TO STRENGTHENING LOYALTY IN THE MOBILE AND METAVERSE LOYALTY PROGRAMS Research on the influencing factors and mechanism of user stickiness in the metaverse HERITAGE IN VIRTUAL WORLD: COMPARING THE EFFECT OF METAVERSE AND PHYSICAL LUXURY FASHION ADVERTISING ON MESSAGE AUTHENTICITY AND PURCHASE INTENTION A CROSS-CULTURAL STUDY ON AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE CONSUMER EXPERIENCE IN THE METAVERSE: A SYSTEMATIC REVIEW OF CURRENT KNOWLEDGE, THEORETICAL FOUNDATIONS, AND FUTURE RESEARCH DIRECTIONS HOW BLOCKCHAIN AND METAVERSE TECHNOLOGIES ARE REDEFINING MARKETING COMMUNICATION APPLICATIONS OF METAVERSE IN TOURISM MARKETING: A SYSTEMATIC LITERATURE REVIEW
Metaverse Advertising	METAVERSE AVATARS VS. REAL MODELS: SHAPING BRAND ATTITUDES
Metaverse experience	HUMANS VERSUS ROBOTS: A CONFRONTATION REGARDING SHOPPING IN THE METAVERSE
Metaverse Familiarity	METAVERSE AVATARS VS. REAL MODELS: SHAPING BRAND ATTITUDES
Michelin Restaurants	DECODING GLOBAL LUXURY: CROSS-CULTURAL EVALUATIONS OF MICHELIN RESTAURANTS AND CELEBRITY CHEF BRANDING
Micro and small businesses	IMPACT OF SOCIAL MEDIA USAGE ON MICRO AND SMALL BUSINESSES IN THE UNITED KINGDOM
Micro Influencer	MICRO VS. MACRO INFLUENCERS: APPLYING TDA TO ANALYZE TRUST NETWORKS AND CONSUMER RESPONSES
micro-credentials	CONSUMER BEHAVIOUR ON MICRO-CREDENTIALS ENROLMENT: EMPIRICAL APPLICATION OF EXTENDED COM-B MODEL
Millennials	AI-Chatbot Paradoxes and Consumers' Coping Strategies in Luxury Fashion
Mind perception
Mindful consumption	Self-Tracking as a Nudge: Fostering Sustainable Consumption through Consumer-based Activity Tracking Systems
mindfulness	Slowing time, shaping the future: the effect of mindfulness on intertemporal choice Beyond ‘Loud’: How Mindfulness Shapes Intrinsic Motivations for ‘Quiet’ Luxury Brand Prominence
Mirror Neuron Systems	NEUROMARKETING AND ART: EVALUATING FACEREADER TECHNOLOGY FOR EMOTION DETECTION AND THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS
Mixed Reality	Revolutionizing Fashion Advertising: The Role of Mixed Reality in Luxury Brand Experiences
mobile app	A TAM ANALYSIS ON THE USEFULNESS OF A MOBILE APP AS A PRACTICAL SALES TEACHING PEDAGOGY
mobile apps	THE ROLE OF THINKING STYLES IN AR-ENABLED MOBILE APP EXPERIENCE
Mobile Augmented Reality	The Effects of Thinking Styles on Mobile Augmented Reality Experience in Retail
Mobile Money
Mobile payment	TAP, PAY, AND STAY HAPPY: IS MOBILE PAYMENT SERVICE QUALITY THE HIDDEN KEY TO TOURIST SATISFACTION?
mobile payment systems
Monetary donations	Food banks and society: A psychological analysis of monetary donations to food banks in Japan
Money Gift	Gift Occasions and Media Richness on Perceived Thoughtfulness: A Recipient Perspective
Moral congruence	How Moral Judgment Incongruence Affects Employee Job Crafting: The Moderating Roles of AI-Generated Ads’ Verisimilitude and Creativity
moral credentials	BRAND REDEMPTION: HOW LIBERALS AND CONSERVATIVES DIFFER IN MORAL LICENSING
moral credits	BRAND REDEMPTION: HOW LIBERALS AND CONSERVATIVES DIFFER IN MORAL LICENSING
Moral disgust	CONSUMER RESPONSES TO THE USE OF ARTIFICIAL INTELLIGENCE IN ONLINE SHOPPING: EXAMINE THE IMPACT OF VALENCE AND LOYALTY ON WOMS
Moral Licensing	BRAND REDEMPTION: HOW LIBERALS AND CONSERVATIVES DIFFER IN MORAL LICENSING
Moral norms	UNDERSTANDING E-WASTE RECYCLING BEHAVIOUR THROUGH THE THEORY OF PLANNED BEHAVIOUR: THE ROLE OF ENVIRONMENTAL VALUES, MORAL NORMS AND CONVENIENCE
Moral Outrage	Greenwashing in Advertising: Consumer Perceptions, Moral Outrage, and the Path to Brand Avoidance
morality	The Impact of Online Travel Platforms’ Price Discrimination on Tourist Behaviors
motivation	Religious tourism through a behavioral lens: a systematic literature review Beyond ‘Loud’: How Mindfulness Shapes Intrinsic Motivations for ‘Quiet’ Luxury Brand Prominence
Motivational matching	THE GAMIFIED SURVEY TAKING PROCESS FRAMEWORK: MOTIVATIONAL MATCHING HEXAD USERS WITH GAMIFICATION MECHANIC TYPE
motivational orientations	CUSTOMER EXPERIENCE AND SALES INTERACTIONS: MOTIVATIONAL ORIENTATIONS, INFLUENCE TACTICS, AND SALES PERFORMANCE
Motives	HABITUS, TASTE AND MOTIVES FOR DARK TOURISM CONSUMPTION
MSMEs
mtg
Multi-analytical approaches	EXPLORING FACTORS FOR SUSTAINABLE DEMAND OF MARINE WELLNESS TOURISM PROGRAMS: MULTI-ANALYTICAL APPROACHES
Multi-channel	CONSUMER CHOICE OF RETAIL FORMAT IN THE OMNI-CHANNEL ERA: A TIME-OF-DAY PERSPECTIVE
Multi-criteria decision making (MCDM)	USER-GENERATED REVIEWS IN PET-FRIENDLY HOTELS: A MACHINE LEARNING APPROACH TO TRAVELERS' PREFERENCES
Multi-level analysis	LENIENT BANKRUPTCY LAWS AND ENTREPRENEURIAL GROWTH ASPIRATIONS
Multi-sensorial
multimodal	ANTHROPOMORPHISM IN THE FASHION AI BLACK BOX: MULTIMODAL EMOTIONAL COMMUNICATION IN AI-GENERATED ADVERTISING
multimodal sensory experience	Vastness in Virtual Tours: A Multisensory Approach to Stress Reduction
multimodal sentiment analysis
multiple endorsement	BEYOND THE HUMAN TOUCH: CONSUMER RESPONSES TO VIRTUAL INFLUENCERS ENDORSING GREEN FASHION AND MULTIPLE BRANDS
Multiple Group Analysis	BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS
multiple motive inference	How disclosure type and AI-designed post matters for influencer advertising on social media
Multisensory Interaction	THE UNCANNY VALLEY EFFECT IN ANTHROPOMORPHIC AI ROBOT DESIGN
Muslim consumer
Myopic Marketing	How Industry 5.0 Shapes Myopic Marketing Management: The Role of CEO Decisions
N
Nano-influencer	POPULARITY OR INFORMATION QUALITY: EXPLORING EFFECTS OF NANO-INFLUENCERS’ POSTS INFLUENCING PURCHASE INTENTIONS ON X
Narcissism
Narrative agency	PLAY IT BY THE NARRATIVE: AGENCY, TRANSPORTATION, AND HARMONIOUS STORYTELLING IN BOARD GAMES
Narrative rationality	AN EXAMINATION OF STORYTELLING ADVERTISEMENTS ON BUYING BEHAVIOUR
narrative transportation	AN EXAMINATION OF STORYTELLING ADVERTISEMENTS ON BUYING BEHAVIOUR PLAY IT BY THE NARRATIVE: AGENCY, TRANSPORTATION, AND HARMONIOUS STORYTELLING IN BOARD GAMES Framing Fear Signals in Digital Media: How Narrative Transportation Shapes Chinese Tourists' Decision Hesitancy toward Southeast Asian Destinations EXPLORING THE MOTIVATIONS FOR VIDEO GAME-INDUCED TOURISM: A PERSPECTIVE OF AUTHENTICITY
narrative transportation theory	Exploring the Impact of User-Generated Content on Luxury Branding
narratives	Virtual greenfluencers: The roles of anthropomorphism and narratives in encouraging pro-environmental behavioral intention
NarrativeTransportation	DIGITAL HUMAN AVATAR’ HUMANNESS IN THE METAVERSE EXHIBITION: THE ROLE OF IMMERSION AND PERCEIVED HERITAGE
Nation Brand
Nation Branding
National Image
Natural Language Processing	UNPACKING ONLINE GROCERY CARTS: A MISSION-BASED APPROACH TO SHOPPING TRIP SEGMENTATION
Navigation Ease	THE IMPACT OF VR SPATIAL DESIGN ON CONSUMER ENGAGEMENT AND INTENTION OF USE IN RETAIL ENVIRONMENTS
Near-expired products	Freshness Matters: How Price (versus Quantity) Discounts Influence Consumer Response When Purchasing Near-expired Products
nearshoring	Unraveling the Interplay Between Strategic Ambidexterity and Entrepreneurial Orientation in Relocation Decisions
Need for closure	WHY FLEXIBILITY BENEFITS TOURIST EXPERIENCE: THE ROLE OF (NOT) NEEDING FOR GOAL CLOSURE
Need for eudaimonic well-being	SEEKING WELLNESS: SOLO TRAVLER’S PREFERENCE ON TOURISM PROGRAMS
need for human interaction	Shopping with an artifical companion: AI shopping agent(AISA) service quality and companionship
negative emotion	THE CONSUMER PERCEPTION OF DARK PATTERNS ON ONLINE TRAVEL PLATFORMS EXPLORING THE ROLE OF AI-BASED CHATBOT PERSPECTIVE-TAKING IN BRAND TRANSGRESSIONS
negative review	The Temporal Dynamics of Consumer Negativity: How Circadian Rhythms Influence Negative Reviews and Consumer Sentiment
Negative word-of-mouth
Nental simulation	PROCESS AND OUTCOME FRAMING IN PROMOTING ENVIRONMENTAL COMMUNICATION
neobanking	THE NEGATIVE IMPACT OF PERCEIVED RISK ON NEOBANKS’ ADOPTION
Neophobia	WHAT SHOULD BE DONE TO MAKE CULTURED MEAT WIDELY ADOPTED?
Nepotism	Governance failures and brand consequences: The role of nepotism in consumer betrayal
netnography	15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA 15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA
network analysis
Network capability	THE IMPACT OF INNOVATION CAPABILITY ON FIRM PERFORMANCE: THE MODERATING ROLES OF MARKET SENSING AND NETWORK CAPABILITIES
networks
Neural Processing	Neural Correlates Underlying Consumers' Discrimination between AI-generated and Human-generated Content
Neuro branding	Neurobranding in the Mass Market: Insights from the Grains Industry
Neuroimaging	Consumers’ Adoption to Digital Twin AI Agent Application
Neuromarketing	NEUROMARKETING AND ART: EVALUATING FACEREADER TECHNOLOGY FOR EMOTION DETECTION AND THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS My Hearth Beats for Green or Does It? The Moderating Effect of Stress on Sustainable Purchases in Online Fashion Stores
Neuroscience	Who will purchase souvenirs online? Exploring cultural effects from a neurophysiological approach
Neutralization theory
new luxury	ZARA: THE EVOLUTION OF THE IN-STORE EXPERIENCE, FROM MAINSTREAM TO PHYGITAL LUXURY REDEFINING LUXURY FASHION BRANDING THROUGH THE STORES: AN INTERNATIONAL PERSPECTIVE OF ARCHITECTURE AND SENSORY MARKETING ELEMENTS
new product adoption	Providing Causal Explanation Enhances Consumer Adoption of New Products
New product preannouncement	How Does New Product Preannouncement Specificity Shape Investors' Expectations?: The Role of Corporate Governance
New touchpoints	Chatbots as a branded touchpoint
New trend	The Art of Integration: New Trends in Luxury Featuring "Feng Shui, Taoism, Buddhism".
newlogo	JUVENTUS REBRANDING. A BOLD STRATEGY THAT LOOKS TO THE FUTURE
NFT	VALUE-BASED SEGMENTATION OF YOUNG LUXURY CONSUMERS IN FASHION NFTS: PERSONAL AND LUXURY VALUE PERCEPTIONS
NFT Value Perception	How memes culture and celebrity effects empower the virtual art value of NFTs
NFTs	HIGH FASHION MEETS HIGH TECH: NFTs ADDING SPARKLE TO LUXURY SHOPPING Priced by Perception: The Dynamics of Luxury NFT Valuation
NGOs	Women Leaders in Social Enterprises: An Upper Echelons Perspective on Driving Health and Social Welfare Initiatives
NGOs Marketing	Marketing Challenges in Promoting Garment Waste Recycling: Lessons Learnt from NGOs in Hong Kong
Non-anthropomorphism	Can AI Chatbots Be Human or Super-Human as Customers Desire? The Magic of Embodied Virtual Writing Speed
non-branded apartments
Non-Fungible Tokens	Abstract: DO WEB3 METAVERSES PROVIDE GREATER VALUE TO CONSUMERS THAN WEB2? EXPERIMENTAL INSIGHTS
Non-paying tourists	Introducing non-paying tourists to review on the tourism e-commerce platform? The effect of the non-paying tourists' identity on tourist engagement
non-sport-related products	The Influence of Consumer Evaluations on the Success of Athlete Endorsement Strategy
non-verbal communication	Too Close, Too Soon: How Personalization Amplifies Social Etiquette in Human-Robot Interaction
nonlinear relationship	HOW DOES VIDEO SCENE LENGTH AFFECT PRODUCT SALES? RETHINKING THE IMPACT OF COMPLETION RATE ON E-COMMERCE PLATFORMS
Northern Mindanao
Nostalgia	THE EFFECT OF UPCYCLING PRODUCT’S PAST IDENTITY ON PURCHASE INTENTION: THE MEDIATING ROLE OF NOSTALGIA, UNIQUENESS AND CREATIVITY
Notification Fatigue	Engage or Overwhelm? Navigating The Tension Between Notifications, Consumer Well-Being, and Digital Fatigue
Notification-Based Marketing	Engage or Overwhelm? Navigating The Tension Between Notifications, Consumer Well-Being, and Digital Fatigue
Novelty	NOVELTY, SATIATION AND ACQUIRED TASTE: A LOOK INTO THE PREFERENCE FLUCTUATION AND THE PREFERENCE READHUSTMENT AFTER ABSTINENCE THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION
Numerical Presentation Mode	Behind 280 Calories: Understand the Nutrition Facts Label by Intelligible Units
Nutrition Estimation	Behind 280 Calories: Understand the Nutrition Facts Label by Intelligible Units
Nutrition Facts Label	Behind 280 Calories: Understand the Nutrition Facts Label by Intelligible Units
O
Obedience
Object-based authenticity	EXPLORING THE MOTIVATIONS FOR VIDEO GAME-INDUCED TOURISM: A PERSPECTIVE OF AUTHENTICITY
objectification	THE EFFECT OF IDEALIZED FEMALE VIRTUAL INFLUENCERS ON WOMEN’S APPEARANCE COMPARISON : A SERIAL MEDIATION MODEL OF OBJECTIFICATION AND SOCIAL COMPARISON
Objective knowledge	CUSTOMER EDUCATION IN MARKETING: IMPLICATIONS FROM BUILDING ARTIFICIAL INTELLIGENCE KNOWLEDGE
ocean tourism	EXPLORING PERCEPTIONS OF OCEAN AND LEISURE TOURISM IN SOUTH KOREA ACROSS SEVEN COUNTRIES :USING BIG DATA TEXTMING
Official Account
official ratings
offshoring	Unraveling the Interplay Between Strategic Ambidexterity and Entrepreneurial Orientation in Relocation Decisions
Older Adults	Retail spaces as memory triggers: A feasibility study of reminiscence therapy exploring the role of shopping experiences for older adults INVESTIGATION ON GAMIFICATION ELEMENTS FOR OLDER ADULTS IN THE HONG KONG TOURISM MARKET
Olfactory Marketing	Mapping the Evolution of Olfactory Marketing: A Bibliometric Analysis of Scent Research in Consumer Behavior
Omni-channel	CROSS-BUYING EFFECTS OF OMNICHANNEL LUXURY BRANDS ADVERTISING MESSAGE : A SELF-DETERMINATION THEORY OF PERCEIVED AGILITY THE ROLE OF DIGITAL ENGAGEMENT IN OMNICHANNEL FASHION RETAIL: THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND LOYALTY
Omnichanel interaction	Consumers take control: a redefinition of the in-store experience through the use of technology
Omnichannel	FASHION MARKET TRANSFORMATION IN RESPONSE TO EXTERNAL CHALLENGES: THE CASE OF RUSSIA
Omnichannel Customer Experience	THE IMPACT OF DIGITAL EXPERIENCE, CLIENT CENTRICITY, AND ONLINE PRIVACY ON CUSTOMER SATISFACTION: THE MEDIATING ROLE OF OMNICHANNEL CUSTOMER EXPERIENCE
Omnichannel integration	Consumers take control: a redefinition of the in-store experience through the use of technology
Omnichannel platform	Managing Interorganizational Integration in Omnichannel Platform: Challenges and Research Directions
Omnichannel Retail	CONSUMER CHOICE OF RETAIL FORMAT IN THE OMNI-CHANNEL ERA: A TIME-OF-DAY PERSPECTIVE
Omnichannel shopping environments	IS SHOWROOMING DRIVEN BY CONSUMERS’ PERCEIVED RISK OF PRODUCT PERFORMANCE IN OMNICHANNEL SHOPPING ENVIRONMENTS?
Online auction markets	Information Search Autonomy: Virtual Reality's Impact on Bidding Behavior in Property Auctions
Online Brand Communities	Impact of User and Firm-Generated Content on Brand Communities and Destination Branding
Online communities	EXPLORING ONLINE VEGAN COMMUNITIES: A MIXED METHOD APPROACH
Online Fashion Shopping	THE INTERSECTION OF AI AND ONLINE FASHION SHOPPING: IMPLICATIONS FOR CONSUMER PURCHASING INTENTIONS
Online Grocery Shopping (OGS)	UNPACKING ONLINE GROCERY CARTS: A MISSION-BASED APPROACH TO SHOPPING TRIP SEGMENTATION
Online Privacy	THE IMPACT OF DIGITAL EXPERIENCE, CLIENT CENTRICITY, AND ONLINE PRIVACY ON CUSTOMER SATISFACTION: THE MEDIATING ROLE OF OMNICHANNEL CUSTOMER EXPERIENCE
Online purchase intention	Trust Codes: Formal Mechanisms and Purchase Intentions in Online Shopping for Organic Foods in China
online ratings	CUSTOMERS' PERCEPTIONS OF AIR TRAVEL: INVESTIGATING CONVERGENCE VIA AN IPA
Online retail	ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS. ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS. AI PERSONALIZATION IN MARKETING AS KEY FACTOR OF CUSTOMER SATISFACTION IN BRICS RETAIL
online review	AN EMPIRICAL INVESTIGATION OF ELECTRONIC WORD-OF-MOUTH (eWOM) ON CROSS-BORDER ONLINE PLATFORMS
Online reviews	The Temporal Dynamics of Consumer Negativity: How Circadian Rhythms Influence Negative Reviews and Consumer Sentiment WHERE ARE YOU FROM AND HOW ARE YOU SATISFIED? ASYMMETRIC EFFECTS OF SERVICE ATTRIBUTES ON CUSTOMER SATISFACTION AND THE MODERATING EFFECT OF CULTURE A PHENOMENOLOGICAL STUDY ON THE PSYCHOLOGICAL MECHANISMS AND EMOTIONAL RESPONSES OF CONSUMERS TO ONLINE REVIEWS OF HOTEL ATTRACTIVENESS – A COMPARATIVE ANALYSIS OF DIFFERENT GENDERS AND GEOGRAPHICAL AREAS FROM REVIEWS TO REVENUE: EXAMINING THE IMPACT OF SOURCE MATERIAL AND ONLINE REVIEWS ON BOX OFFICE REVENUE
Online Sales Promotions	COMPLEXITY IN ONLINE SALES PROMOTION AND CONSUMER INTENTIONS TO PARTICIPATE: AN EMPIRICAL STUDY IN THE JAPANESE MARKET
Online shopping	My Hearth Beats for Green or Does It? The Moderating Effect of Stress on Sustainable Purchases in Online Fashion Stores CONSUMER RESPONSES TO THE USE OF ARTIFICIAL INTELLIGENCE IN ONLINE SHOPPING: EXAMINE THE IMPACT OF VALENCE AND LOYALTY ON WOMS
online shopping intention
online stores	FASHION SHOPPING IN THE DIGITAL AGE: COMPARING TRADITIONAL ONLINE STORES AND VIRTUAL FASHION EXPERIENCES
online travel agency	THE CONSUMER PERCEPTION OF DARK PATTERNS ON ONLINE TRAVEL PLATFORMS The Impact of Online Travel Platforms’ Price Discrimination on Tourist Behaviors
Online travel reviews	USER-GENERATED REVIEWS IN PET-FRIENDLY HOTELS: A MACHINE LEARNING APPROACH TO TRAVELERS' PREFERENCES
Online vegan communities	EXPLORING ONLINE VEGAN COMMUNITIES: A MIXED METHOD APPROACH
online word of mouth	The Temporal Dynamics of Consumer Negativity: How Circadian Rhythms Influence Negative Reviews and Consumer Sentiment
Online word-of-mouth
OOH advertising	Engaging consumer through the storefront OOH: How AR elevating Advertising Creativity for Luxury Brands
Open to Experience	STATUS VS. AUTONOMY: THE INFLUENCE OF HIGH AND LOW ART IN LUXURY ADVERTISING
Openness and neuroticism	Human psychology as a driver of tourism development: The effect of regional personality traits
operations capability	Staying or Leaving? Resource Redeployment and Real Options Effects in Accelerating or Mitigating Firms’ International Market Exit Decisions
Operations Management	OPTIMIZING PRODUCT MIX: A GEOMETRIC SIMULATION APPROACH IN THE SYSTEM SEMICONDUCTOR INDUSTRY
Opportunities of AI	The Use of Artificial Intelligence in the Teaching and Management of an MBA Programme - Opportunities and Challenges
Optimal distinctiveness	The effect of manufacturers’ channel strategy and product strategy on performance in overseas market: Based on optimal distinctiveness theory
Optimization of Ads delivery	MEASURING AND OPTIMIZING ADVERTISING EFFECTIVENESS CONSIDERING CONSUMER ATTRIBUTES FOR THE REAL ESTATE INFORMATION SERVICE
Organic clothes consumption	Long-term orientation and organic clothes consumption: a mediating role of a sustainable lifestyle
Organic food	Trust Codes: Formal Mechanisms and Purchase Intentions in Online Shopping for Organic Foods in China FROM BELIEFS TO BASKETS: UNDERSTANDING MALAYSIAN CONSUMER DRIVERS IN THE ORGANIC MARKET
organizational buying process	Brand Effects in the Organizational Buying Process: A Comparison of the Sorting and Ranking Stages
Organizational Change
OTA	EXPLORING TRAVEL SERVICE SHOPPING: SINGLE SOURCE PANEL LOG AND SURVEY DATA
Overall VR experience	VR's Experience Economy: Behavioral Differences and Usage Intent of Chinese and Korean Consumers - Forbidden City & Gyeongbokgung Palace Examples
Overtourism	AUTHENTIC FOR WHOM? THE ROLE OF TRADITION IN RESTAURANTS AND THE IMPACT OF OVERTOURISM OVERTOURISM AND TOURISMPHOBIA IN GRAMADO - BRAZIL: IMPACTS ON THE DESTINATION IMAGE The Historical Evolution of Overtourism in Barcelona and Cross-Regional Comparative Analysis: A Process Tracing Perspective
P
P2P accommodation	The More Innovative the Better? The Effect of Amenity Innovation on Customers’ Booking Intentions in P2P Accommodation
packaging	CONSUMER PREFERENCE AND WILLINGNESS TO PAY MORE FOR TRACEABLE FOOD: AN AUSTRALIAN PERSPECTIVE
packaging design	Neurobranding in the Mass Market: Insights from the Grains Industry
pain anticipation
Pain Marketing	LEVERAGING PAIN IN ABSTRACT VS. CONCRETE PERSPECTIVES: SHAPING PERCEIVED AUTHENTICITY AND CONSUMER EVALUATION ACROSS DIFFERENT PRODUCT CATEGORIES
Pakistan	Women Leaders in Social Enterprises: An Upper Echelons Perspective on Driving Health and Social Welfare Initiatives Alignment of Strategic Communication for International Organizations with Diverse Multiple Country Branches
para-social interaction
Parasocial Interaction	How Parasocial Interactions Drive online Purchase Intentions: A Meta-Analysis The Impact of Livestream Shopping Factors on Impulse Buying in Vietnam Virtual greenfluencers: The roles of anthropomorphism and narratives in encouraging pro-environmental behavioral intention UNVEILING TRAVEL INFLUENCER EFFECTS THROUGH SOCIAL COMPARISON: EXAMINING WISHFUL TRAVELING AND COMPULSIVE TRAVEL VIDEO BROWSING
Parasocial Relationship	The Dual Pathways of Self-Esteem in Parasocial Relationships: Need for Uniqueness and Unsatisfied Belonging THE PERSUASIVE POWER OF FINANCIAL INFLUENCER: UNPACKING MOTIVATION ATTRIBUTION, PARASOCIAL RELATIONSHIPS, AND SELF-EFFICACY IN FINANCIAL DECISION-MAKING “I DON’T WANT TO MISS OUT!” EXPLORING THE INTERACTIONS OF FEAR-OF-MISSING-OUT AND PARASOCIAL RELATIONSHIP WITH IDOLS ON TICKET SCALPING AND TICKET SCAM SUSCEPTIBILITY THE IMPACT OF FOMO ON CONSUMER WELL-BEING ON SOCIAL NETWORKING SITES: A STUDY OF IDOL FAN CONSUMPTION ACTIVITIES COMMERCIALIZATION OF INFLUENCER CONTENT ON SOCIAL MEDIA: THE ROLES OF PARASOCIAL RELATIONSHIPS AND SPONSORSHIP DISCLOSURES The impact of influencer-generated content on persuading followers to purchase: Focus on vicarious expression and parasocial relationship
Parasocial relationships	RELATIONSHIPS AMONG AI INFLUENCER'S CHARACTERISTICS, PARASOCIAL RELATIONSHIP, PERCEIVED CREDIBILITY, AND TRAVEL INTENTION
participation	THE IMPACT OF FOMO ON CONSUMER WELL-BEING ON SOCIAL NETWORKING SITES: A STUDY OF IDOL FAN CONSUMPTION ACTIVITIES
partnership	A DEEP UNDERSTANDING OF LUXURY FASHION BRANDS’ COLLABORATION PARTNER SELECTION STRATEGY: A DEEP LEARNING APPROACH
Past experience	YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF)
Past identity	THE EFFECT OF UPCYCLING PRODUCT’S PAST IDENTITY ON PURCHASE INTENTION: THE MEDIATING ROLE OF NOSTALGIA, UNIQUENESS AND CREATIVITY
Patent Activity	Count Data Modeling of Patent Activity in the High-tech Industry in the Presence of a Technology Gap
pay inequality	Reducing Corporate Social Irresponsibility? Investigating the interaction between TMT Pay Inequality and strategic emphasis
peace
Pedagogy	Bridging Theory and Practice: Effective Strategies for Project-Based Learning in Fashion Business Education
Peer-to-peer accommodation market
Penalty-reward contrast analysis	WHERE ARE YOU FROM AND HOW ARE YOU SATISFIED? ASYMMETRIC EFFECTS OF SERVICE ATTRIBUTES ON CUSTOMER SATISFACTION AND THE MODERATING EFFECT OF CULTURE
Perceived agility	CROSS-BUYING EFFECTS OF OMNICHANNEL LUXURY BRANDS ADVERTISING MESSAGE : A SELF-DETERMINATION THEORY OF PERCEIVED AGILITY
Perceived AI Competence	BETWEEN FAST AND SLOW: EXPLORING AI RESPONSE DELAYS AND TASK COMPLEXITY
Perceived AI role	Is AI Your Collaborator or Competitor? How Perceived AI Role Shapes Consumer Response to AI-Generated Advertising
Perceived AI Technology	HOW GENERATIVE AI SERVICES PERSUADE CUSTOMERS IN HIGH END RETAIL FINANCIAL PRODUCTS
Perceived authenticity	“IT’S AUTHENTHIC ITALIAN AMERICAN CHEESE!”. EFFECTS OF COUNTRY STEREOTYPES ON PERCEIVED AUTHENTICITY AND PURCHASE INTENTIONS OF ITALIAN-SOUNDING FOOD PRODUCTS LEVERAGING PAIN IN ABSTRACT VS. CONCRETE PERSPECTIVES: SHAPING PERCEIVED AUTHENTICITY AND CONSUMER EVALUATION ACROSS DIFFERENT PRODUCT CATEGORIES From Pixels to Persuasion: Assessing Authenticity and Credibility as Mechanisms of Virtual Influencer Marketing TOO AUTHENTIC TO TOLERATE? THE IMPACT OF PERCEIVED AUTHENTICITY IN AI CHATBOT DESIGN ON CONSUMER BEHAVIOR UNDER SERVICE FAILURE Virtual greenfluencers: The roles of anthropomorphism and narratives in encouraging pro-environmental behavioral intention Fashion Brand Collaborations: Exploring the Drivers of Consumer Evaluation CONSUMER RESPONSES TO THE USE OF ARTIFICIAL INTELLIGENCE IN ONLINE SHOPPING: EXAMINE THE IMPACT OF VALENCE AND LOYALTY ON WOMS
Perceived benevolence	Ethical Consumption in the Age of AI: A Comparative Analysis of AI and Human Agents
Perceived brand image fit	Fashion Brand Collaborations: Exploring the Drivers of Consumer Evaluation
perceived brand inclusivity
perceived caring	The role of AI personalisation in customer relationship management in service recovery
perceived closeness
Perceived complexity
Perceived Control	A Study on the Impact Mechanism of AI Service Agents on Consumer Service Experience ALGORITHMIC BIAS PERSONALIZATION IN AI RECOMMENDATIONS: HOW CUSTOMIZABLE FAIRNESS SHAPES CONSUMER TRUST AND BEHAVIOR The Role of Perceived Control in Service Recovery
Perceived Corporate Social Responsibility
perceived creativity	Investigating the role of improvised real-time marketing on customer loyalty: the moderating role of AI disclosure
perceived credibility	Divergent or Relevant? How Creative Advertising Influences the Persuasive Effect of AI-Generated Ads From Pixels to Persuasion: Assessing Authenticity and Credibility as Mechanisms of Virtual Influencer Marketing IMPACT OF INTERNET CELEBRITY CHARACTERISTICS ON FANS’ CONTINUOUS FOLLOWING BEHAVIOUR
Perceived ease of use	Research on the influencing factors and mechanism of user stickiness in the metaverse
Perceived efficacy	PROTECTION MOTIVATION THOERY IN TOURISM: A SEMI-SYSTEMATIC LITERATURE REVIEW
perceived enjoyment	The Impact of Livestream Shopping Factors on Impulse Buying in Vietnam How Social Presence and Telepresence Influence Purchase Intention in Live Streaming Commerce: The Mediating Roles of Perceived Enjoyment and Usefulness THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION
perceived fairness	AI Services in Emotional and Cognitive Scenarios: The Mediating Roles of Perceived Fairness and Personalization in Service Quality Perception
Perceived fluency	CROSS-BUYING EFFECTS OF OMNICHANNEL LUXURY BRANDS ADVERTISING MESSAGE : A SELF-DETERMINATION THEORY OF PERCEIVED AGILITY
Perceived freshness	Freshness Matters: How Price (versus Quantity) Discounts Influence Consumer Response When Purchasing Near-expired Products
Perceived health benefits	SUBLIMINAL PERSUASION VIA AI IN HEALTH PRODUCT ADVERTISING: THE MODERATING ROLES OF BELIEF AND HEALTH GOAL PRIMING ON CONSUMER PURCHASE INTENTION
Perceived Heritage	DIGITAL HUMAN AVATAR’ HUMANNESS IN THE METAVERSE EXHIBITION: THE ROLE OF IMMERSION AND PERCEIVED HERITAGE
Perceived inferiority	The downside of humor in social media complaint handling
perceived influencer contribution to sustainability	HOW DO COMPANIES RESPOND TO ADVERTISING FAILURES OF SOCIAL MEDIA INFLUENCERS? FOCUSING ON THE SUSTAINABLE CONTRIBUTION OF SOCIAL MEDIA INFLUENCERS
Perceived Inspiration	Effects of Virtual Human on Tourism Marketing in Digital Tourism Context
Perceived Interactivity	Exploring the Most Effective Consumer-AI Interaction Types based on Consumer Decision Context How Virtual Human-Generated Content Works for Luxury Product Promotion
Perceived intrusion	WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES
Perceived luxury	Fashion Brand Collaborations: Exploring the Drivers of Consumer Evaluation
Perceived Mental Imagery	How Virtual Human-Generated Content Works for Luxury Product Promotion
Perceived novelty	Fashion Brand Collaborations: Exploring the Drivers of Consumer Evaluation
perceived personalization	AI Services in Emotional and Cognitive Scenarios: The Mediating Roles of Perceived Fairness and Personalization in Service Quality Perception
Perceived price fairness	CONSUMER ENGAGEMENT IN CO-CREATION WITH AI Value Co-creation between Gen AI-creator and Human
perceived quality
Perceived Recommendation Accuracy	A Study on the Dual-Path Impact Mechanism of Recommendation Systems on Purchase Intention— The Mediating Role of Personalized Perception and Accuracy Perception
Perceived Review Helpfulness	HOW AI-GENERATED SUMMARY REVIEWS SHAPE CONSUMER PERCEPTION: A HEURISTIC-SYSTEMATIC MODEL APPROACH
Perceived Risk	CROSS-NATIONAL COMPARISON OF HOW CONSUMERS REACT TO VIRTUAL TRY-ON TECHNOLOGY: THE CASE OF US AND TAIWAN EXPLORING THE IMPACT OF AUTONOMY AND PERCEIVED RISKS ON CONSUMER ACCEPTANCE OF AI-POWERED PRODUCTS IS SHOWROOMING DRIVEN BY CONSUMERS’ PERCEIVED RISK OF PRODUCT PERFORMANCE IN OMNICHANNEL SHOPPING ENVIRONMENTS? Unleashing Word-of-Mouth Potential for AI-Designed Innovations through Advertising
Perceived role congruity	Understanding Service Robot Recovery and User Reactions
perceived similarity	THE EFFECT OF IDEALIZED FEMALE VIRTUAL INFLUENCERS ON WOMEN’S APPEARANCE COMPARISON : A SERIAL MEDIATION MODEL OF OBJECTIFICATION AND SOCIAL COMPARISON
Perceived symbolic value	Fashion Brand Collaborations: Exploring the Drivers of Consumer Evaluation
Perceived Thoughtfulness	Gift Occasions and Media Richness on Perceived Thoughtfulness: A Recipient Perspective
Perceived threat	PROTECTION MOTIVATION THOERY IN TOURISM: A SEMI-SYSTEMATIC LITERATURE REVIEW
Perceived trustworthiness	SUBLIMINAL PERSUASION VIA AI IN HEALTH PRODUCT ADVERTISING: THE MODERATING ROLES OF BELIEF AND HEALTH GOAL PRIMING ON CONSUMER PURCHASE INTENTION
perceived usefulness	How Social Presence and Telepresence Influence Purchase Intention in Live Streaming Commerce: The Mediating Roles of Perceived Enjoyment and Usefulness
Perceived value	Scarcity as a Bridge: Transforming Materialism into Ethical Consumerism Is it better to be michelin and green at the same time? Exploring the perceived value and intentions towards michelin green stars Exploring the impact of certain and uncertain discounts on consumer perception and behavior IDENTIFYING MULTIDIMENSIONAL PERCEIVED VALUES OF GEN Z CONSUMERS IN ADOPTING WEARABLE DEVICES: A COMPARISON BETWEEN USERS AND NON-USERS To sacrifice or not? Perceived value of sacrifice green initiatives and consumer values on luxury hotel guests’ perceptions and preferences How Virtual Human-Generated Content Works for Luxury Product Promotion
perceived vastness	Vastness in Virtual Tours: A Multisensory Approach to Stress Reduction
Perceived warmth	A Study on the Impact Mechanism of AI Service Agents on Consumer Service Experience
perception of authenticity	Research on the Tourist Experience of Revitalizing the Cultural Heritage of the Macau Hotel Central
Perception Variations
Perceptions	VALUE-BASED SEGMENTATION OF YOUNG LUXURY CONSUMERS IN FASHION NFTS: PERSONAL AND LUXURY VALUE PERCEPTIONS
Perceptions of Space tourism	VIRTUAL GATEWAYS TO THE SPACE: UNVEILING SPACE TOURISM PERCEPTIONS THROUGH VIRTUAL REALITY’S ROLE
performance analysis	ARTIFICIAL INTELLIGENCE AND FASHION: A BIBLIOMETRIC ANALYSIS AND FUTURE AVENUES FOR RESEARCH
personal impulsiveness	Buy now or hold it first? The impact of scarcity on consumer purchases
Personal value	VALUE-BASED SEGMENTATION OF YOUNG LUXURY CONSUMERS IN FASHION NFTS: PERSONAL AND LUXURY VALUE PERCEPTIONS
personal values	EFFECTS OF PERSONAL VALUES ON GREEN PURCHASE INTENTION: THE MODERATING ROLE OF GREEN ADVERTISING SKEPTICISM
personalisation	Exploring Generative Artificial Intelligence in Service Industries: Adoption and Customer Acceptance
Personality
Personalization	Too Close, Too Soon: How Personalization Amplifies Social Etiquette in Human-Robot Interaction Implications of AI-Driven Personalization in Marketing: Big Data Perspective Gender Differences in Responding to AI versus Human-Designed Luxury Goods BLURRING THE BOUNDARIES: GENAI’s ROLE IN SHAPING CONSUMER IDENTITY SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY CONCERNS THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION
personalization in marketing	AI PERSONALIZATION IN MARKETING AS KEY FACTOR OF CUSTOMER SATISFACTION IN BRICS RETAIL
Personalization Paradox	Effects of the Content of Chatbot Conversations on the Advertising Personalization Paradox
personalized advertising
Personalized Perception	A Study on the Dual-Path Impact Mechanism of Recommendation Systems on Purchase Intention— The Mediating Role of Personalized Perception and Accuracy Perception
perspective taking	REVISITING THE SUPERIORITY OF HUMAN INFLUENCERS OVER VIRTUAL INFLUENCERS: THE ROLE OF PRODUCT FRAMING AND INFLUENCER
perspective-taking	EXPLORING THE ROLE OF AI-BASED CHATBOT PERSPECTIVE-TAKING IN BRAND TRANSGRESSIONS
Persuasion	USING AI AGENTS TO STIMULATE SUSTAINABLE CHOICES THE NEW ERA OF LUXURY: THE ART OF PERSUASION IN THE DIGITAL WORLD
persuasion effects	POPULARITY OR INFORMATION QUALITY: EXPLORING EFFECTS OF NANO-INFLUENCERS’ POSTS INFLUENCING PURCHASE INTENTIONS ON X
Persuasion knowledge theory	From irritation to usage frequency: Exploring the role of engagement in live commerce
persuasive nudging	CULTURAL TRAITS AND FOOD WASTE: AN EXPERIMENTAL ANALYSIS OF PERSUASIVE MESSAGING IN ITALY AND AUSTRALIA
Pet-friendly hotels	USER-GENERATED REVIEWS IN PET-FRIENDLY HOTELS: A MACHINE LEARNING APPROACH TO TRAVELERS' PREFERENCES
Philippines	Experiential Value Perspective in Agritourism: Effects on Consumer Satisfaction and Behavioral Intentions
Phygital	ZARA: THE EVOLUTION OF THE IN-STORE EXPERIENCE, FROM MAINSTREAM TO PHYGITAL LUXURY A STUDY OF GAMER IDENTITY AND WELL-BEING THROUGH COLLABORATIVE FASHION VIDEO GAME
Phygital Marketing	Bridging Digital Convenience and Physical Sensory Engagement: A Human-Centric Approach to Phygital Marketing in the Customer Service Journey
Physical Ecosystem	Digital Transformation: A Phygital Ecosystem for Enhancing Elderly’s Wellbeing and Experience
physical health	EXAMINING APPAREL SHOPPING EXPERIENCES OF BABY BOOMERS AS CAREGIVERS FOR ELDERLY INDIVIDUALS
physiological health tracking
Physiological signals	Instantaneous Emotion Mining for Smart Tourism: An Exploratory Study
Place Attachment	How Arts and Cultural Content Shape Place Attachment: A Comparative Study of Visitor Experiences in Revitalized Idle Places
place-experience	A JANUS-FACED MATTER: MANAGERIAL PERSPECTIVES ON THE INTEGRATION OF TECHNOLOGY IN HIGH-END VENUES
plant-based diets	HEALTH PERSUASION: ENCOURAGING PATIENTS TO ADOPT A PLANT-BASED DIET AND HEALTHY LIFESTYLE
plastic surgery
Plate waste reduction	DIGITAL ORDERING AND ITS EFFECTS ON CONSUMER PLATE WASTE REDUCTION: INSIGHTS FROM A STAKEHOLDER ORIENTATION INQUIRY
Platform	Combating Brand Spillover: Platform Strategies of Replacement and Enablement in E-Commerce Competition THE IMPACT OF CONSUMER PERSONALITY TRAITS ON POSITIVE AND NEGATIVE eWOM MOTIVATIONS LOYALTY ECOSYSTEM TRANSFORMATION IN THE AGE OF DIGITAL BUSINESS
platform enablement	Combating Brand Spillover: Platform Strategies of Replacement and Enablement in E-Commerce Competition
PLS-SEM	A Value Co-Creation Framework for Understanding Consumer Intention to Adopt AI in Mobile Banking
Policy Model	The Welfare Effects of Behavior-based Price Discrimination in E-commerce
Policy Support
pop culture tourism
pop-up store	THE MODERATING ROLE OF INFLUENCER MARKETING IN POP-UP STORE EFFECTIVENESS: EVIDENCE FROM FIELD DATA
popularity metrics	POPULARITY OR INFORMATION QUALITY: EXPLORING EFFECTS OF NANO-INFLUENCERS’ POSTS INFLUENCING PURCHASE INTENTIONS ON X
popup store	EMOTIONAL PATHWAYS FROM POP-UP STORE EXPERIENCES TO BRAND LOYALTY AMONG GENERATION Z: A MULTI-GROUP ANALYSIS BY VISIT FREQUENCY
Pork products	ETHICAL FOOD CONSUMPTION IN THE DIGITAL AGE: CONSUMER ATTITUDES TOWARDS DIGITALLY MONITORED ANIMAL WELFARE IN PORK PRODUCTS
positive emotion
Possible selves	Inspiring Consumer Possible Selves in Augmented Reality with Awe
Post-crisis response strategies	EXAMINING BRAND CRISIS IN THE LUXURY INDUSTRY: CRISIS SPILLOVER AND POST-CRISIS COMMUNICATION SPILLOVER ON RIVAL BRANDS
Post-sale interactions	WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES
Poverty	Social Elements of Innovative/Traditional Practices in Subsistence Entrepreneurship: Examining Subsistence Entrepreneurs in Southernmost Rural Thailand on the Role of Technology in Shaping Behaviors
power	How Human-Robot Teams (vs. all-Human Teams) Enhance Customer Cooperation with Service Providers: The Role of Relative Power Perceptions
Power distance belief
Power-Responsibility Equilibrium	CONSUMERS’ PRIVACY PROTECTION BEHAVIORS IN SMART DEVICES ADOPTION: A PERSON-CENTERED INVESTIGATION
pre-owned luxury	Pre-owned luxury product market landscape. The case of luxury watches
Predictive analytics	‘Stand By You’: AI-Driven Healthcare Marketing For Enhanced Patient Engagement
predictive performance	Assessing the impact of Managers’ Risk Orientation on Product Innovation with state-of-the-art measures of predictive performance
premium brand	What Makes A Logo Premium? How Brand Logo Kerning Affects Premium Brand Evaluation
Premium branding strategy
Present identity	THE EFFECT OF UPCYCLING PRODUCT’S PAST IDENTITY ON PURCHASE INTENTION: THE MEDIATING ROLE OF NOSTALGIA, UNIQUENESS AND CREATIVITY
price concessions
Price consciousness	Exploring the impact of certain and uncertain discounts on consumer perception and behavior
Price Discrimination	The Impact of Online Travel Platforms’ Price Discrimination on Tourist Behaviors The Welfare Effects of Behavior-based Price Discrimination in E-commerce
Price Framing	Enhancing Consumer Acceptance in Personalized Pricing: The Role of E-Coupons as Price Framing Mechanism
price markups	DARK SIDE OF CSR RELATED-CAMPAIGNS OF „TRUE PRICES“: EMOTIONS AND LOYALTY OF FOOD CUSTOMERS
price perception	When Twists Become Premium: The Role of Luxury Involvement in Price Perception
price promotions
price worthiness	The Impact of Livestream Shopping Factors on Impulse Buying in Vietnam
Price-related loyalty	THE ROLE OF CSR IMAGE FOR LOYALTY
Pricing	Price Revisions of Subscription Service: Focusing on Price Sensitivity and Retention
Primary Control	The Role of Perceived Control in Service Recovery
Prior knowledge	Understanding AI-powered Inconsistent Recommendations: Insights from fMRI Studies
privacy	THE NEGATIVE IMPACT OF PERCEIVED RISK ON NEOBANKS’ ADOPTION
Privacy Concerns	CONSUMERS’ PRIVACY PROTECTION BEHAVIORS IN SMART DEVICES ADOPTION: A PERSON-CENTERED INVESTIGATION Consumers’ Adoption to Digital Twin AI Agent Application SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY CONCERNS
privacy policy
Privacy Protection Behaviors	CONSUMERS’ PRIVACY PROTECTION BEHAVIORS IN SMART DEVICES ADOPTION: A PERSON-CENTERED INVESTIGATION
Privacy Resignation	CONSUMERS’ PRIVACY PROTECTION BEHAVIORS IN SMART DEVICES ADOPTION: A PERSON-CENTERED INVESTIGATION
privacy risk	The role of AI personalisation in customer relationship management in service recovery
private brand	Combating Brand Spillover: Platform Strategies of Replacement and Enablement in E-Commerce Competition
private labels
pro-environmental behavior	Leveraging Karmic Investment Motivation To Nudge Tourist Pro-Environmental Behavior Virtual greenfluencers: The roles of anthropomorphism and narratives in encouraging pro-environmental behavioral intention
pro-environmental behaviors (PEBs)	Applying a stimulus-organism-response (S-O-R) model to explain people’s pro-environmental behaviors
Pro-social engagement	Virtual influencers as catalysts for pro-social movements: A netnographic study
Proactive Market Orientation	The Effect of Market Orientation on Retailer Outcomes and the Moderating Effect of Knowledge Sharing with Proactive Suppliers
procedural juatice	THE IMPACT OF TRADE-OFF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE
Procedural justice	THE IMPACT OF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE
Process Tracing	The Historical Evolution of Overtourism in Barcelona and Cross-Regional Comparative Analysis: A Process Tracing Perspective
processing fluency	BETWEEN FAST AND SLOW: EXPLORING AI RESPONSE DELAYS AND TASK COMPLEXITY Image Fluency in Luxury Brands on Social Media The Power of Visual Display: How Product Unit Presentation Shapes Promotional Effectiveness in Online Environments
Producer responsibility	STRATEGIES FOR ADOPTING DIGITAL PRODUCT PASSPORTS IN THE TEXTILE AND FASHION INDUSTRY FOR SUSTAINABLE CONSUMPTION
product attributes	EXAMINING APPAREL SHOPPING EXPERIENCES OF BABY BOOMERS AS CAREGIVERS FOR ELDERLY INDIVIDUALS
Product coolness	YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF)
product design	TECHNOLOGY-ENHANCED VIRTUAL LUXURY: EXPLORING CONSUMER RESPONSES OF AI-DESIGNED LUXURY PRODUCTS
product discontinuation	Product discontinuation through an RFM-based framework
Product harm	THE EFFECT OF EXPERIENCE IN PRODUCT HARM ON CONSUMER SUSTAINABLE CONSUMPTION
product innovation	Assessing the impact of Managers’ Risk Orientation on Product Innovation with state-of-the-art measures of predictive performance
product innovativeness	The effect of manufacturers’ channel strategy and product strategy on performance in overseas market: Based on optimal distinctiveness theory
product lifecycle	Product discontinuation through an RFM-based framework
Product Mix Optimization	OPTIMIZING PRODUCT MIX: A GEOMETRIC SIMULATION APPROACH IN THE SYSTEM SEMICONDUCTOR INDUSTRY
product portfolio	Product discontinuation through an RFM-based framework
product preference	Consequences of Cosmopolitanism: A Meta-Analytical Review
Product Quality Risk	From Information to Influence: How Augmented Reality-Powered Digital Product Passports Shape Luxury Fashion Perceptions and Purchase Intentions
Product Recommendation	A Study on Integrating Deep Image Feature Matching for Hyper-Personalized Intelligent Interior Design and Product Recommendation
Product Review	HOW AI-GENERATED SUMMARY REVIEWS SHAPE CONSUMER PERCEPTION: A HEURISTIC-SYSTEMATIC MODEL APPROACH
Product sales	INFLUENCE OF INFORMATION CHARACTERISTICS OF AI GENERATED ONLINE REVIEW SUMMARIES ON PRODUCT SALES
product scarcity	Scarcity in Services
Product Segmentation	THE DIVERGENT EQUATIONS OF LUXURY: HOW QUALITY AND SUSTAINABILITY DEFINE HARD AND SOFT LUXURY
product uncertainty
Production	Understanding the production of brand authenticity: the role of witnessing the authenticity of the production process and cultural awe
Programmatic Advertising	OPPORTUNITIES AND CHALLENGES OF PROGRAMMATIC ADVERTISING: INSIGHTS FROM GERMAN SMEs
Project-Based Learning	Designing and Implementing a Live Digital Campaign Planning Capstone: A Framework for Experiential Learning in Marketing Education
Project-Based Learning (PBL)	Bridging Theory and Practice: Effective Strategies for Project-Based Learning in Fashion Business Education
Promotion	THE VALUE OF ABSENCE – LUXURY BRANDS' CHALLENGES OF MAINTAINING BRAND ESSENCE AND EXCLUSIVITY ON SOCIAL MEDIA PLATFORMS
Promotional Complexity	COMPLEXITY IN ONLINE SALES PROMOTION AND CONSUMER INTENTIONS TO PARTICIPATE: AN EMPIRICAL STUDY IN THE JAPANESE MARKET
promotions	Dropouts in gamified promotions: How retailers can manage them
Prompt Literacy	Prompt Literacy in AI-Augmented Constructivist Learning Environments: Evidence from a Marketing Strategy Course experiment
Property Rights	POTENTIAL GOVERNANCE FRAMEWORK FOR A CONDOMINIUM ONCE THE LEGISLATOR ALLOWS THE TOKENIZATION OF PROPERTY RIGHTS
Prosocial Behavior	Diversity and Prosocial Behavior: The Roles of Deprivation and Empathy FOSTERING HUMAN-ROBOT HARMONY: AN EXPLORATION OF PROSOCIAL BEHAVIOR TOWARDS HOTEL SERVICE ROBOTS
Prospect Theory	EXPLORING THE IMPACT OF AUTONOMY AND PERCEIVED RISKS ON CONSUMER ACCEPTANCE OF AI-POWERED PRODUCTS
Protection motivation theory	PROTECTION MOTIVATION THOERY IN TOURISM: A SEMI-SYSTEMATIC LITERATURE REVIEW
Protective behavior	PROTECTION MOTIVATION THOERY IN TOURISM: A SEMI-SYSTEMATIC LITERATURE REVIEW
Protective motivation model	“I DON’T WANT TO MISS OUT!” EXPLORING THE INTERACTIONS OF FEAR-OF-MISSING-OUT AND PARASOCIAL RELATIONSHIP WITH IDOLS ON TICKET SCALPING AND TICKET SCAM SUSCEPTIBILITY
psychic distance	AN EMPIRICAL INVESTIGATION OF ELECTRONIC WORD-OF-MOUTH (eWOM) ON CROSS-BORDER ONLINE PLATFORMS THE INFLUENCE OF CULTURE ON PSYCHIC DISTANCE: A CONCEPTUAL FRAMEWORK
Psychological analysis	Food banks and society: A psychological analysis of monetary donations to food banks in Japan
Psychological and behavioral reactions	THE GAMIFIED SURVEY TAKING PROCESS FRAMEWORK: MOTIVATIONAL MATCHING HEXAD USERS WITH GAMIFICATION MECHANIC TYPE
Psychological characteristics	Human psychology as a driver of tourism development: The effect of regional personality traits
Psychological Closeness	Servitization of AI in Consumer Markets: Addressing Emotional Needs in Digital Fitness
Psychological Comfort with AI	HOW GENERATIVE AI SERVICES PERSUADE CUSTOMERS IN HIGH END RETAIL FINANCIAL PRODUCTS
Psychological distance	CONVINCE ME ON SOCIAL MEDIA: THE IMPACT OF VISUAL INFORMATION ENTROPY ON CONSUMER RESPONSES The Impact of Digital Assistant Device Characteristics on Recommendation Acceptance and Pruchase Intentions: From the Perspective of Psychological Distance and Mental Imagery Vividness
Psychological Drivers	The Psychology of Data Disclosure in Immersive Platforms: Risks, Rewards, and User Perceptions
psychological empowerment	THE ROLE OF PSYCHOLOGICAL EMPOWERMENT IN BOOSTING JUNIOR LECTURERS’ INTENTIONS TO COMMERCIALIZE TECHNOLOGY
Psychological Motivation	MARKETING TRANSFORMATION FOR SUSTAINABILITY: LINKING GREEN CONSUMPTION TO CONSUMER WELL-BEING
Psychological Ownership	HOW EMBEDDED CUES OF SUPPLY-BASED SCARCITY, SELF-CONGRUITY, AND PSYCHOLOGICAL OWNERSHIP INFLUENCE CUSTOMER ENGAGEMENT IN MARKETING COMMUNICATIONS?
Psychological Reactance Theory	The Role of Perceived Control in Service Recovery
Public Diplomacy
Punishment	The downside of humor in social media complaint handling
Purchase	YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF)
Purchase behavior	Inspiring Consumer Possible Selves in Augmented Reality with Awe
purchase behaviour	AVATAR AS SITUATIONAL SELVES: EFFECTS ON CONSUMER BEHAVIOR IN VIRTUAL RETAIL CONTEXTS
purchase decision	THE POWER OF SOCIAL MEDIA: THE INFLUENCE OF GENDER, INCOME AND EDUCATION IN DRIVING LUXURY PURCHASES
Purchase Intention	The Effect of Compliance with AI Trustworthiness Standards on Purchase Intention: The Mediating Role of Consumer Brand Trust Exploring Brand Image Robots in Shaping Retail Brand Equity: A Cross-Cultural Perspective THE INTERSECTION OF AI AND ONLINE FASHION SHOPPING: IMPLICATIONS FOR CONSUMER PURCHASING INTENTIONS EXPLORING ONLINE VEGAN COMMUNITIES: A MIXED METHOD APPROACH Consumer -VI interaction effect on source credibility and purchase intention How Social Presence and Telepresence Influence Purchase Intention in Live Streaming Commerce: The Mediating Roles of Perceived Enjoyment and Usefulness Revolutionizing Fashion Advertising: The Role of Mixed Reality in Luxury Brand Experiences UNVEILING THE POWER OF CREDIBILITY: HOW VIRTUAL INFLUENCERS SHAPE CONSUMER ATTITUDES AND PURCHASE INTENTIONS IN FASHION AI-Driven Content Strategies: Enhancing Consumer Engagement and Loyalty FROM BELIEFS TO BASKETS: UNDERSTANDING MALAYSIAN CONSUMER DRIVERS IN THE ORGANIC MARKET Exploring AI website advertising effectiveness through the lens of emotions: A case of travel comparison websites Effects of Virtual Human on Tourism Marketing in Digital Tourism Context Human or virtual influencers? Exploring the factors influencing information processing and response in tourism livestreams THE CONSUMER BEHAVIOR OF MEDIAN WEALTY CONSUMERS: A REVIEW AND RESEARCH AGENDA THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION THE POWER OF SOCIAL MEDIA: THE INFLUENCE OF GENDER, INCOME AND EDUCATION IN DRIVING LUXURY PURCHASES IMPACT OF LUXURY BRAND VALUES ON PURCHASE INTENTION: SEGMENTING CUSTOMERS BASED ON INVOLVEMENT, NEED FOR STATUS AND COLLECTIVISM FASHION SHOPPING IN THE DIGITAL AGE: COMPARING TRADITIONAL ONLINE STORES AND VIRTUAL FASHION EXPERIENCES The impact of influencer-generated content on persuading followers to purchase: Focus on vicarious expression and parasocial relationship
Purchase Intentions	BALANCING LUXURY AND SUSTAINABILITY: THE ROLE OF AI INFLUENCER MESSAGING AND TRADE-OFF DISCOMFORT IN SHAPING ATTITUDE TOWARD BRAND The Impact of Digital Assistant Device Characteristics on Recommendation Acceptance and Pruchase Intentions: From the Perspective of Psychological Distance and Mental Imagery Vividness
Q
QR code	Consumer Responses to Sustainability Communication: An Empirical Study Based on Regulatory Focus Theory
Qualitative analysis
Qualitative Interpretive Interviews	15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA
Qualitative methodology
Qualitative Methods	15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA
Qualitative Research	THE IDENTITY PRISM GETS DIGITAL! EMERGING STRATEGIES TO NURTURE LUXURY CONSUMERS’ EXTENDED-SELF AND BRAND RELATIONSHIP
Qualitative study	Two Studies on Health Misinformation: How Can We Better Communicate With the Public in Fighting the War of Health Misinformation? “DOES ANYONE ELSE JUST CONSTANTLY WANT NEW CLOTHING?” UNDERSTANDING AND ADDRESSING THE DESIRE FOR NEW CLOTHING
Quasi-experiment	‘I NEED MY FACE, MY ARM, MY LEG’: EXAMINING THE INFLUENCE OF AVATAR CONGRUITY ON VTO ADOPTION FOR ONLINE CLOTHING SHOPPING
Quasi-experimental design	VIRTUAL GATEWAYS TO THE SPACE: UNVEILING SPACE TOURISM PERCEPTIONS THROUGH VIRTUAL REALITY’S ROLE
questioning support tool	TRANSFORMING HOSPITALITY MARKETING WITH AI CHATBOTS: A QUESTIONING SUPPORT TOOL FOR CREATIVE PROFESSIONALS
R
R&D capability	Staying or Leaving? Resource Redeployment and Real Options Effects in Accelerating or Mitigating Firms’ International Market Exit Decisions
R&D Success	Count Data Modeling of Patent Activity in the High-tech Industry in the Presence of a Technology Gap
reactance theorie	Dropouts in gamified promotions: How retailers can manage them
Reactive Market Orientation	The Effect of Market Orientation on Retailer Outcomes and the Moderating Effect of Knowledge Sharing with Proactive Suppliers
Readjustment	NOVELTY, SATIATION AND ACQUIRED TASTE: A LOOK INTO THE PREFERENCE FLUCTUATION AND THE PREFERENCE READHUSTMENT AFTER ABSTINENCE
Real Estate	POTENTIAL GOVERNANCE FRAMEWORK FOR A CONDOMINIUM ONCE THE LEGISLATOR ALLOWS THE TOKENIZATION OF PROPERTY RIGHTS
Real estate information services	MEASURING AND OPTIMIZING ADVERTISING EFFECTIVENESS CONSIDERING CONSUMER ATTRIBUTES FOR THE REAL ESTATE INFORMATION SERVICE
real options	Staying or Leaving? Resource Redeployment and Real Options Effects in Accelerating or Mitigating Firms’ International Market Exit Decisions
Realism	ANTHROPOMORPHISM AND REALISM OF VIRTUAL INFLUENCERS: CONSUMERS’ INTENTION TO PURCHASE LUXURY BRANDED PRODUCTS
rebranding	JUVENTUS REBRANDING. A BOLD STRATEGY THAT LOOKS TO THE FUTURE
reception studies	Social AI: Hedonic and Utilitarian Perceived Uses and Threats of Anthropomorphized Artificial Intelligence Social Entities
recommendation acceptance	Exploring Generative Artificial Intelligence in Service Industries: Adoption and Customer Acceptance
Recommendation System	A Study on the Dual-Path Impact Mechanism of Recommendation Systems on Purchase Intention— The Mediating Role of Personalized Perception and Accuracy Perception
Recommendation systems	THE IMPACT OF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE
Recommendations	Understanding AI-powered Inconsistent Recommendations: Insights from fMRI Studies
Recommended Intention	Effects of Virtual Human on Tourism Marketing in Digital Tourism Context
Recommender Systems	ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS. ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS.
reconfiguration	The Processes of Value Co-creation in Marketing: Resource Combination and Reconfiguration
Recovery satisfaction	Understanding Service Robot Recovery and User Reactions
Reference Price	Price Revisions of Subscription Service: Focusing on Price Sensitivity and Retention
Referral failure
referral marketing
referral reward program	HOW UNCERTAIN REWARDS INFLUENCER CONSUMSERS’ REFERRAL BEHAVIOR
Regeneration	EMPIRICAL RESEARCH ON B-CORP CERTIFICATION IN THE ITALIAN FASHION INDUSTRY: IMPACT ON MARKETING AND MADE IN ITALY
Regional Big-Five personality traits	Human psychology as a driver of tourism development: The effect of regional personality traits
Regression analysis	FROM REVIEWS TO REVENUE: EXAMINING THE IMPACT OF SOURCE MATERIAL AND ONLINE REVIEWS ON BOX OFFICE REVENUE
regret attribution	Understanding tourist regret: A conceptual model
regulatory focus	How does regulatory focus influence consumers’ sharing of AI generated photos?
regulatory mode complementarity	How Industry 5.0 Shapes Myopic Marketing Management: The Role of CEO Decisions
reinforcement learning	AN LLM-BASED AI AGENT SIMULATION SYSTEM: FOUR-PARTY GAME DYNAMICS IN LIVE E-COMMERCE
Relational Capabilities	THE ROLE OF RELATIONAL CAPABILITIES IN RADICAL INNOVATIONS
Relationship marketing theory
Relationship norm
relationships	THE ROLE OF INCUBATORS AND ACCELERATORS IN DRIVING THE INTERNATIONALIZATION OF B2B STARTUPS Sustainability in the fashion industry: an inter-organizational approach
Relative disadvantage	DECIPHER THE ‘REASONS FOR’ AND ‘REASONS AGAINST VAPING AND INTENTION TO QUIT AMONG GENERATION Z CONSUMERS
relevant	Divergent or Relevant? How Creative Advertising Influences the Persuasive Effect of AI-Generated Ads
Religiosity	WHAT SHOULD BE DONE TO MAKE CULTURED MEAT WIDELY ADOPTED? The Impact of Corporate Social Responsibility (CSR) on Religious Consumers’ Luxury Consumption
religious tourism	Religious tourism through a behavioral lens: a systematic literature review
relocation	Unraveling the Interplay Between Strategic Ambidexterity and Entrepreneurial Orientation in Relocation Decisions
Reminiscence Therapy	Retail spaces as memory triggers: A feasibility study of reminiscence therapy exploring the role of shopping experiences for older adults
renovation	WHAT ACTUALLY COUNTS? RENOVATION PRIORITIZING IN BUSINESS HOTEL
Repeated Consumption	NOVELTY, SATIATION AND ACQUIRED TASTE: A LOOK INTO THE PREFERENCE FLUCTUATION AND THE PREFERENCE READHUSTMENT AFTER ABSTINENCE
Repost source	Unravelling the Interaction between Content Type and Repost Source in Social Media Engagement
Reproductive Health	Women Leaders in Social Enterprises: An Upper Echelons Perspective on Driving Health and Social Welfare Initiatives
Reputation Risks	LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY
Resale market	FASHION MARKET TRANSFORMATION IN RESPONSE TO EXTERNAL CHALLENGES: THE CASE OF RUSSIA
Resistance	THE IMPACT OF ARTIFICIAL INTELLIGENCE IDENTITY DISCLOSRE ON THE RESISTANCE OF AI GENERATED ART
Resource Allocation	OPTIMIZING PRODUCT MIX: A GEOMETRIC SIMULATION APPROACH IN THE SYSTEM SEMICONDUCTOR INDUSTRY
Resource asymmetry	Digital vulnerability by design: AI-driven retail platforms and the cultivation of consumer (sub)conscious dependence
Resource Based View	Crafting Excellence: HModa Group strategic support for luxury fashion SMEs
resource combination	The Processes of Value Co-creation in Marketing: Resource Combination and Reconfiguration
resource constraints	OPPORTUNITIES AND CHALLENGES OF PROGRAMMATIC ADVERTISING: INSIGHTS FROM GERMAN SMEs
resource depletion	The Temporal Dynamics of Consumer Negativity: How Circadian Rhythms Influence Negative Reviews and Consumer Sentiment
resource redeployment	Staying or Leaving? Resource Redeployment and Real Options Effects in Accelerating or Mitigating Firms’ International Market Exit Decisions
Resource scarcity	Scarcity in Services Diversity and Prosocial Behavior: The Roles of Deprivation and Empathy
Resource-Based View	EFFECTIVE B2B MARKETING STRATEGIES FOR RESOURCE-CONSTRAINED SMES: INSIGHTS FROM JPI HEALTHCARE IN KOREA
resources and capabilities
Responsible AI	The role of review bodies in AI contestation in fostering customer trust
Responsible artificial intelligence (AI) management	Friend or Foe? Unpacking Biases in Artificial Intelligence-Aided Supplier Scouting
responsible leadership	The Relationship Between Responsible Leadership and Knowledge - Sharing Behavior: The Chain Mediating Role of Corporate Social Responsibility and Social Occupational Stigma Consciousness
Retail	BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS ATTACHED TO AR EXPERIENCES: THE ROLE OF SELF-CONSTRUAL AND EMOTIONAL INTELLIGENCE Harnessing AI-Enabled Strategic Marketing to Enhance Purchase Intention in SMEs The Effects of Thinking Styles on Mobile Augmented Reality Experience in Retail
Retail Bankruptcy	Does Firm Size Matter? The Performance Implications of Click-and-Collect Strategy
Retail Brand Equity	Exploring Brand Image Robots in Shaping Retail Brand Equity: A Cross-Cultural Perspective
retail chains
Retail Consumption
Retail data integration	REFRAMING MARKET INSIGHT: INTEGRATING BRAND, PANEL, AND RETAIL DATA WITH GEOGRAPHICAL GRANULARITY
retail environment	EXAMINING APPAREL SHOPPING EXPERIENCES OF BABY BOOMERS AS CAREGIVERS FOR ELDERLY INDIVIDUALS
Retail Environments	THE IMPACT OF VR SPATIAL DESIGN ON CONSUMER ENGAGEMENT AND INTENTION OF USE IN RETAIL ENVIRONMENTS
retail fashion store format	REDEFINING LUXURY FASHION BRANDING THROUGH THE STORES: AN INTERNATIONAL PERSPECTIVE OF ARCHITECTURE AND SENSORY MARKETING ELEMENTS
Retail Firm	The Effect of Market Orientation on Retailer Outcomes and the Moderating Effect of Knowledge Sharing with Proactive Suppliers
retail firm performance
Retail Marketing
Retail marketing strategies	From Consumer Needs to Consumption Behaviour: Investigating the Influence of Ethical Values on Grocery Retailers’ Marketing Strategies
Retail Performance	Does Firm Size Matter? The Performance Implications of Click-and-Collect Strategy
Retail store	ZARA: THE EVOLUTION OF THE IN-STORE EXPERIENCE, FROM MAINSTREAM TO PHYGITAL LUXURY
Retail strategy optimization	REFRAMING MARKET INSIGHT: INTEGRATING BRAND, PANEL, AND RETAIL DATA WITH GEOGRAPHICAL GRANULARITY
Retail Survival	Does Firm Size Matter? The Performance Implications of Click-and-Collect Strategy
retailing	Dropouts in gamified promotions: How retailers can manage them
Review helpfulness	THE TICKING CLOCK: HOW TIME-OF-DAY AFFECTS THE HELPFULNESS OF REVIEW
Review length	THE TICKING CLOCK: HOW TIME-OF-DAY AFFECTS THE HELPFULNESS OF REVIEW
Reviewer reputation	THE TICKING CLOCK: HOW TIME-OF-DAY AFFECTS THE HELPFULNESS OF REVIEW
revisit intention	INVESTIGATING DUAL ROUTES COMMUNICATION OF SMART TOURISM TECHNOLOGIES IN WINTER SPORTS TOURISM The role of AI personalisation in customer relationship management in service recovery
reward scheme design	HOW UNCERTAIN REWARDS INFLUENCER CONSUMSERS’ REFERRAL BEHAVIOR
Rewarded customer engagement	UNDERSTANDING CUSTOMER BEHAVIOUR, PERCEPTION AND REWARDED ENGAGEMENT: A PATHWAY TO STRENGTHENING LOYALTY IN THE MOBILE AND METAVERSE LOYALTY PROGRAMS
RFM model	Product discontinuation through an RFM-based framework
risk
risk orientation	Assessing the impact of Managers’ Risk Orientation on Product Innovation with state-of-the-art measures of predictive performance
risk perception	Framing Fear Signals in Digital Media: How Narrative Transportation Shapes Chinese Tourists' Decision Hesitancy toward Southeast Asian Destinations
Ritualized experience	Research on the Impact of Customer Ritualized Experience on Brand Loyalty: The Moderating Role of Perceived Service Intelligence
Robot Anthropomorphism	EXPLORING HUMANLIKE ROBOT DESIGN AND USAGE INTENTIONS
robotic service	TRANSFORMING HOSPITALITY: THE IMPACT OF SERVICE ROBOT INTEGRATION ON CUSTOMER EXPERIENCE AND ORGANIZATIONAL BRAND REPUTATION
Robo‐Advisor	HOW GENERATIVE AI SERVICES PERSUADE CUSTOMERS IN HIGH END RETAIL FINANCIAL PRODUCTS
romantic relationship	Enjoyment or Anxiety? The Role of Proximity and Passionate Intensity in Shaping User Perceptions of AI Lovers
S
S-O-R	ADVERTISING IN THE FINANCIAL SECTOR: FACTORS INFLUENCING STUDENTS’ INVESTMENT INTENTIONS
S-O-R model	CROSS-NATIONAL COMPARISON OF HOW CONSUMERS REACT TO VIRTUAL TRY-ON TECHNOLOGY: THE CASE OF US AND TAIWAN
SaaS	Brand Effects in the Organizational Buying Process: A Comparison of the Sorting and Ranking Stages
Sales approach	From irritation to usage frequency: Exploring the role of engagement in live commerce
Sales channels	RELATIONSHIP BETWEEN CONSUMER VALUES, SALES CHANNELS, PRODUCT AWARENESS, PURCHASE INTENTION, AND PURCHASE BEHAVIOR IN BASIC COSMETICS
sales education	A TAM ANALYSIS ON THE USEFULNESS OF A MOBILE APP AS A PRACTICAL SALES TEACHING PEDAGOGY
sales performance	CUSTOMER EXPERIENCE AND SALES INTERACTIONS: MOTIVATIONAL ORIENTATIONS, INFLUENCE TACTICS, AND SALES PERFORMANCE
Sales Training
Satiation	NOVELTY, SATIATION AND ACQUIRED TASTE: A LOOK INTO THE PREFERENCE FLUCTUATION AND THE PREFERENCE READHUSTMENT AFTER ABSTINENCE
Satisfaction	WHAT ACTUALLY COUNTS? RENOVATION PRIORITIZING IN BUSINESS HOTEL
Scale development	Measuring Authenticity in CSR Communication Scale development and validation of consumer engagement with technology
Scam susceptibility	“I DON’T WANT TO MISS OUT!” EXPLORING THE INTERACTIONS OF FEAR-OF-MISSING-OUT AND PARASOCIAL RELATIONSHIP WITH IDOLS ON TICKET SCALPING AND TICKET SCAM SUSCEPTIBILITY
Scarcity appeal	Scarcity as a Bridge: Transforming Materialism into Ethical Consumerism
Scent Research	Mapping the Evolution of Olfactory Marketing: A Bibliometric Analysis of Scent Research in Consumer Behavior
Schadenfreude	GREEN GLORY OR GLOAT? UNVEILING SCHADENFREUDE IN GREEN PRESTIGE ADVERTISING
SDT	CROSS-BUYING EFFECTS OF OMNICHANNEL LUXURY BRANDS ADVERTISING MESSAGE : A SELF-DETERMINATION THEORY OF PERCEIVED AGILITY
search engine optimization	Harnessing AI-Enabled Strategic Marketing to Enhance Purchase Intention in SMEs
Second-hand luxury	COUNTRY PERCEPTIONS, ENVIRONMENTAL CONSCIOUSNESS, AND SECOND-HAND LUXURY CONSUMPTION – EVIDENCE FROM CHINA
second-person pronouns	POWER OF SECOND-PERSON PRONOUNS: BOOSTING BRAND CONNECTION IN ONLINE ADS
Secondary Control	The Role of Perceived Control in Service Recovery
Secondhand luxury	THE ROLE OF AI AUTHENTICATION IN ENHANCING CONSUMER TRUST AND PURCHASE INTENTION IN SECONDHAND LUXURY LIVE-STREAMING COMMERCE
security	THE NEGATIVE IMPACT OF PERCEIVED RISK ON NEOBANKS’ ADOPTION
Segmentation	VALUE-BASED SEGMENTATION OF YOUNG LUXURY CONSUMERS IN FASHION NFTS: PERSONAL AND LUXURY VALUE PERCEPTIONS
Self Concept	15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA
Self Congruence	15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA
Self efficacy	THE EFFECT OF EXPERIENCE IN PRODUCT HARM ON CONSUMER SUSTAINABLE CONSUMPTION
Self expressive value
Self Monitoring	THE EFFECTS OF LUXURY BRAND SALES PROMOTIONS ON CONSUMER INTRINSIC MOTIVATION AND BRAND PERCEPTION: THE MODERATING ROLES OF SELF-MONITORING AND BRAND GENDER
self-brand congruity	POWER OF SECOND-PERSON PRONOUNS: BOOSTING BRAND CONNECTION IN ONLINE ADS
self-brand connection	AVATAR AS SITUATIONAL SELVES: EFFECTS ON CONSUMER BEHAVIOR IN VIRTUAL RETAIL CONTEXTS
Self-concept	15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA
Self-congruence	15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA
Self-congruity	HOW EMBEDDED CUES OF SUPPLY-BASED SCARCITY, SELF-CONGRUITY, AND PSYCHOLOGICAL OWNERSHIP INFLUENCE CUSTOMER ENGAGEMENT IN MARKETING COMMUNICATIONS?
self-congruity theory	‘I NEED MY FACE, MY ARM, MY LEG’: EXAMINING THE INFLUENCE OF AVATAR CONGRUITY ON VTO ADOPTION FOR ONLINE CLOTHING SHOPPING
self-construal	Choosing Close to Home: How Disease Threats Drive Preference for Local Over Global Brands LUXURY, IDENTITY, AND DIGITAL INFLUENCE: THE INTERPLAY OF CULTURAL CAPITAL AND SELF-CONCEPT ON SOCIAL MEDIA ATTACHED TO AR EXPERIENCES: THE ROLE OF SELF-CONSTRUAL AND EMOTIONAL INTELLIGENCE
Self-Control	OVERCONFIDENCE OR RESILIENCE? INVESTIGATING THE DUAL ROLE OF SELF-ESTEEM IN CONSUMER DECISION-MAKING
Self-depression	HABITUS, TASTE AND MOTIVES FOR DARK TOURISM CONSUMPTION
Self-Determination Theory	Fashion Design with Generative AI: Examining Work Effectiveness through Self-Determination Theory UNVEILING TRAVEL INFLUENCER EFFECTS THROUGH SOCIAL COMPARISON: EXAMINING WISHFUL TRAVELING AND COMPULSIVE TRAVEL VIDEO BROWSING CULTURAL IDENTITY AND GEN Z: ACCEPTANCE OF HAN ETHNIC CLOTHING IN TOURIST RENTALS
Self-Disclosure	CROSS-NATIONAL COMPARISON OF HOW CONSUMERS REACT TO VIRTUAL TRY-ON TECHNOLOGY: THE CASE OF US AND TAIWAN
self-discrepancy theory	Body Image and Impulsive Shopping
self-efficacy	THE PERSUASIVE POWER OF FINANCIAL INFLUENCER: UNPACKING MOTIVATION ATTRIBUTION, PARASOCIAL RELATIONSHIPS, AND SELF-EFFICACY IN FINANCIAL DECISION-MAKING UNDERSTANDING ATTITUDES TOWARD ARTIFICIAL INTELLIGENCE: THE ROLE OF SELF-EFFICACY AND SOCIAL PRESENCE
self-enhancement motivation	How does regulatory focus influence consumers’ sharing of AI generated photos?
Self-Esteem	OVERCONFIDENCE OR RESILIENCE? INVESTIGATING THE DUAL ROLE OF SELF-ESTEEM IN CONSUMER DECISION-MAKING
Self-gifting	MATERIAL VS. EXPERIENTIAL SELF-GIFTING: THE ROLE OF CONTEXTUAL FACTORS IN MILLENNIALS AND GEN Z’S LUXURY CONSUMPTION
Self-hate	HABITUS, TASTE AND MOTIVES FOR DARK TOURISM CONSUMPTION
Self-investment theory	THE IMPACT OF RACIAL REPRESENTATION ON SOCIAL MEDIA: AUDIENCES REACTIONS TO DIVERSITY
self-presentation	Medaling on Social: A Cross-Cultural Analysis of Olympic Athlete Branding and Engagement
Self-regulation theory	Self-Tracking as a Nudge: Fostering Sustainable Consumption through Consumer-based Activity Tracking Systems
Self-Replica Avatars	More Real Isn’t Always Better: How Consumers Respond to Customized vs. Self-Replica Avatars in Virtual Fitting
Self-serving Attribution	Do Customers Make Self-serving Attribution for Robot-delivered Services? The Role of Anthropomorphism and Technology Autonomy
Self-tracking	Self-Tracking as a Nudge: Fostering Sustainable Consumption through Consumer-based Activity Tracking Systems
self-verification motivation	How does regulatory focus influence consumers’ sharing of AI generated photos?
Selling	The Evolution of Buyer-Seller Relationships in the Digital Age: A Philosophical Approach
Semi-structured interview	VIRTUAL GATEWAYS TO THE SPACE: UNVEILING SPACE TOURISM PERCEPTIONS THROUGH VIRTUAL REALITY’S ROLE
sense of control	ARE BLEED LOGOS EFFECTIVE FOR TRAVELERS IN CROWDED TOURIST DESTINATIONS?
sense of power	POWER OF SECOND-PERSON PRONOUNS: BOOSTING BRAND CONNECTION IN ONLINE ADS
sense of presence
sensemaking	Alignment of Strategic Communication for International Organizations with Diverse Multiple Country Branches
Sensory experience	Research on the influencing factors and mechanism of user stickiness in the metaverse
Sensory experiences	SENSORY EXPERIENCES AND WELL-BEING INTERSECTIONS: A MANAGERIAL APPROACH
sensory marketing	REDEFINING LUXURY FASHION BRANDING THROUGH THE STORES: AN INTERNATIONAL PERSPECTIVE OF ARCHITECTURE AND SENSORY MARKETING ELEMENTS LEVERAGING PAIN IN ABSTRACT VS. CONCRETE PERSPECTIVES: SHAPING PERCEIVED AUTHENTICITY AND CONSUMER EVALUATION ACROSS DIFFERENT PRODUCT CATEGORIES
Sensory marketing approach	AN ANALYSIS OF THE INFLUENCE OF BEER COMMERCIALS ON PURCHASE INTENTION USING SENSORY MARKETING METHODS
sentiment analysis	Two Studies on Health Misinformation: How Can We Better Communicate With the Public in Fighting the War of Health Misinformation? Engaging Consumers in the Digital Age: The Role of Advertising Interaction Types in Social Media Marketing Effectiveness
Service	SERVICE ROBOTS IN HOSPITALITY: HOW WARMTH AND COMPETENCE INFLUENCE CUSTOMER REACTIONS TO HUMAN AND ANIMAL-LIKE ROBOTS
Service agent type	Ethical Consumption in the Age of AI: A Comparative Analysis of AI and Human Agents
service automation	Hotel guests’ co-creation process: influence on co-creation capabilities and the moderating role of perceived innovativeness and autonomous technology
service customization	THE IMPACT OF LARGE LANGUAGE MODELS ON SERVICE CUSTOMIZATION: AN EMPIRICAL ANALYSIS OF TRIPADVISOR MANAGEMENT RESPONSES
Service Design
Service Environments	Beyond Value-in-Use: Exploring Value-in-Being in Service Environments
Service failure	TOO AUTHENTIC TO TOLERATE? THE IMPACT OF PERCEIVED AUTHENTICITY IN AI CHATBOT DESIGN ON CONSUMER BEHAVIOR UNDER SERVICE FAILURE
Service Innovation
service management	How Human-Robot Teams (vs. all-Human Teams) Enhance Customer Cooperation with Service Providers: The Role of Relative Power Perceptions
service quality	Shopping with an artifical companion: AI shopping agent(AISA) service quality and companionship
service recovery	The Role of Perceived Control in Service Recovery The downside of humor in social media complaint handling The Impact of Chatbot Character Design on Customer Satisfaction The role of AI personalisation in customer relationship management in service recovery
Service Robot	FOSTERING HUMAN-ROBOT HARMONY: AN EXPLORATION OF PROSOCIAL BEHAVIOR TOWARDS HOTEL SERVICE ROBOTS
Service Robot Adoption	EXPLORING HUMANLIKE ROBOT DESIGN AND USAGE INTENTIONS
Service robot recovery	Understanding Service Robot Recovery and User Reactions
Service robots	ENJOYING FREE TASTING! THE IMPACT OF SERVICE ROBOT ON INCREASING CONSUMER’S FREE TRIAL ACCEPTANCE TRANSFORMING HOSPITALITY: THE IMPACT OF SERVICE ROBOT INTEGRATION ON CUSTOMER EXPERIENCE AND ORGANIZATIONAL BRAND REPUTATION
service scenarios	AI Services in Emotional and Cognitive Scenarios: The Mediating Roles of Perceived Fairness and Personalization in Service Quality Perception
Service-dominant logic	INDOOR AIR QUALITY AS A POSITIVE SERVICE QUALITY SIGNAL IN HOTEL INDUSTRY: ITS PRELIMINARY TESTS AND POTENTIALS Beyond Value-in-Use: Exploring Value-in-Being in Service Environments
Service-Dominant Orientation	COCREATION AND RELATIONSHIPS AS KEY COMPONENTS FOR SUSTAINABLE COMPETITIVE ADVANTAGE
services	Scarcity in Services
Servitization	HUMAN RESOURCE ANALYTICS PAY OFF BETTER IN SERVICE-INTENSIVE FIRMS
SERVQUAL	TAP, PAY, AND STAY HAPPY: IS MOBILE PAYMENT SERVICE QUALITY THE HIDDEN KEY TO TOURIST SATISFACTION?
Sex Appeal
Shaming	DECODING LUXURY SHAMING USING GENAI AND CONSUMER PERSPECTIVES
Sharing Intentions
shopping app	Dropouts in gamified promotions: How retailers can manage them
Shopping Behavior
shopping experience	EXPLORING TRAVEL SERVICE SHOPPING: SINGLE SOURCE PANEL LOG AND SURVEY DATA EXAMINING APPAREL SHOPPING EXPERIENCES OF BABY BOOMERS AS CAREGIVERS FOR ELDERLY INDIVIDUALS
Shopping Information	From interaction to impact: investigating the role of generative AI in facilitating consumer well-being
Shopping tourism	FROM ALGORITHMS TO AISLES: AI'S IMPACT ON LUXURY SHOPPING TOURISM
short video advertising	HOW DOES VIDEO SCENE LENGTH AFFECT PRODUCT SALES? RETHINKING THE IMPACT OF COMPLETION RATE ON E-COMMERCE PLATFORMS
Short Video Marketing	DECODING USER ENGAGEMENT AND TRUST DYNAMICS ON SHORT VIDEO PLATFORMS: A COMPREHENSIVE TYPOLOGY ROOTED IN THEORY AND EVIDENCE
Short-video marketing	THE IMPACT OF CONTENT SOURCE IN SHORT-VIDEO MARKETING: AI DISCLOSURE AND CONSUMER TOLERANCE EFFECTS
Showrooming behavior	IS SHOWROOMING DRIVEN BY CONSUMERS’ PERCEIVED RISK OF PRODUCT PERFORMANCE IN OMNICHANNEL SHOPPING ENVIRONMENTS?
signaling	THE MORAL (IM)PERMISSIBILITY OF COUNTERFEIT LUXURY SIGNALING
signaling theory	The Impact of Certification on Consumer Trust in the Fire Safety Service: A Signaling Theory Approach INDOOR AIR QUALITY AS A POSITIVE SERVICE QUALITY SIGNAL IN HOTEL INDUSTRY: ITS PRELIMINARY TESTS AND POTENTIALS AN EMPIRICAL INVESTIGATION OF ELECTRONIC WORD-OF-MOUTH (eWOM) ON CROSS-BORDER ONLINE PLATFORMS
Signalling theory	Fashion Brand Collaborations: Exploring the Drivers of Consumer Evaluation
Silicon Valley	From Lab to Launch: Silicon Valley–Style Business Models and Marketing Strategies in University-Industry Collaboration on AI
Silos Effect	INTELLIGENT SUSTAINABILITY: AI-AGENT SYSTEM FOR SUSTAINABLE FASHION MARKETING
Similarity Judgment Method	Cultural background and marketing strategies in the perception of design similarity: A comparison between the Netherlands and Japan
single case study design	A TAM ANALYSIS ON THE USEFULNESS OF A MOBILE APP AS A PRACTICAL SALES TEACHING PEDAGOGY
Single-person Homes	USING CULTURE AND SOCIODEMOGRAPHIC VARIABLES TO EXPLAIN WHY PEOPLE LIVE ALONE AROUND THE WORLD
Ski destination image	INVESTIGATING DUAL ROUTES COMMUNICATION OF SMART TOURISM TECHNOLOGIES IN WINTER SPORTS TOURISM
Sleep Quality	INDOOR AIR QUALITY AS A POSITIVE SERVICE QUALITY SIGNAL IN HOTEL INDUSTRY: ITS PRELIMINARY TESTS AND POTENTIALS
Small Enterprise Technology Upgrading Program Department of Science and Technology
Small-and-medium-sized enterprises	Bridging Strategy and Execution: A Growth Mapping Framework for SME Marketing Agility through Big Data Analytics
Smart Clothing	Exploring Influential Factors on Consumers’ Acceptance of Health Monitoring Technology in Apparel: Insights from the UTAUT Model
Smart devices	Consumers take control: a redefinition of the in-store experience through the use of technology
Smart home	CROSS-CULTURAL INFLUENCES ON SMART HOME ADOPTION: A UGC TEXT MINING ANALYSIS
Smart tourism	Bridging Cultures: Empowering Tourists’ Intercultural Competence by Leveraging Personalized Destination Experiences for Sustainable Growth LIFE-SIZED STANDEES OF ANIME CHARACTERS OR AUGMENTED REALITY, WHICH IS BETTER TOOLS FOR DESTINATION MARKETING? Instantaneous Emotion Mining for Smart Tourism: An Exploratory Study
Smart tourism technologies	INVESTIGATING DUAL ROUTES COMMUNICATION OF SMART TOURISM TECHNOLOGIES IN WINTER SPORTS TOURISM
Smartness	DEFINING SMARTNESS IN HOSPITALITY: KEY DIMENSIONS OF THE SMART HOTEL
Smartphone AI assistants	The Impact of Digital Assistant Device Characteristics on Recommendation Acceptance and Pruchase Intentions: From the Perspective of Psychological Distance and Mental Imagery Vividness
Smartphone and PC	The Impact of AI Assistant Media Types on Users’ Emotional Disclosure Willingness: Dual Mediation Effects and the Moderating Role of Response Style
SME's B2B Marketing	EFFECTIVE B2B MARKETING STRATEGIES FOR RESOURCE-CONSTRAINED SMES: INSIGHTS FROM JPI HEALTHCARE IN KOREA
SMEs	RELATIONSHIP AMONG ESG MARKETING ACTIVITIES, STRATEGIC MARKETING ORIENTATIONS AND ESG CUSTOMER EQUITY Crafting Excellence: HModa Group strategic support for luxury fashion SMEs OPPORTUNITIES AND CHALLENGES OF PROGRAMMATIC ADVERTISING: INSIGHTS FROM GERMAN SMEs
SMI marketing
Snob effect	MATERIAL VS. EXPERIENTIAL SELF-GIFTING: THE ROLE OF CONTEXTUAL FACTORS IN MILLENNIALS AND GEN Z’S LUXURY CONSUMPTION VIP-Micro Influencers: Creator Economy in Luxury Business
SNS Usage Volume	MEASURING AND OPTIMIZING ADVERTISING EFFECTIVENESS CONSIDERING CONSUMER ATTRIBUTES FOR THE REAL ESTATE INFORMATION SERVICE
Social Capital	From Isolation to Interaction: The Role of Social Capital in AI Chatbot Usage and Loneliness Alleviation
social comparison	GREEN GLORY OR GLOAT? UNVEILING SCHADENFREUDE IN GREEN PRESTIGE ADVERTISING
Social comparison theory	Governance failures and brand consequences: The role of nepotism in consumer betrayal UNVEILING TRAVEL INFLUENCER EFFECTS THROUGH SOCIAL COMPARISON: EXAMINING WISHFUL TRAVELING AND COMPULSIVE TRAVEL VIDEO BROWSING
Social connectedness	CROSS-BUYING EFFECTS OF OMNICHANNEL LUXURY BRANDS ADVERTISING MESSAGE : A SELF-DETERMINATION THEORY OF PERCEIVED AGILITY
social cues
social deprivation	The Impact of Online Travel Platforms’ Price Discrimination on Tourist Behaviors
social distance	The impact of psychological and physical distance on the adoption of artificial intelligence in healthcare
social engagement	Engaging Consumers in the Digital Age: The Role of Advertising Interaction Types in Social Media Marketing Effectiveness
Social Enterprises	Women Leaders in Social Enterprises: An Upper Echelons Perspective on Driving Health and Social Welfare Initiatives
Social Entrepreneurship
Social exchange theory	BALANCING INFORMATION AND ACTION THE ROLE OF DIGITAL PRODUCT PASSPORTS IN MANAGING INFORMATION OVERLOAD AND CONSUMER GREEN BEHAVIOR INTENTION THE RESTAURANT – FOOD DELIVERY PLATFORM RELATIONSHIP: ASSESSING THE EFFECTS OF SOCIAL SUSTAINABILITY
Social humanoid robot	Entertainment vs. Information: Investigating Guest Engagement, Emotional Responses, and Interaction Patterns with Hotel Robots
social identification
Social identity	Introducing non-paying tourists to review on the tourism e-commerce platform? The effect of the non-paying tourists' identity on tourist engagement
Social identity theory	IDENTIFICATION WITH A DESTINATION MANAGEMENT ORGANISATION (DMO)
Social Influence	Electric Vehicles Acceptance in Developing Countries: Empirical Evidence from Southeast Asia
Social Influencers	Bridging Media and Tourism: The Economic Significance of Audiovisual Productions in Tourist Destination Development
Social innovation	A Platform for The Greater Good: How Can Digital Platforms Facilitate Social Innovation?
Social interaction cues
Social Listening	LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY
Social marketing intervention	DIGITAL ORDERING AND ITS EFFECTS ON CONSUMER PLATE WASTE REDUCTION: INSIGHTS FROM A STAKEHOLDER ORIENTATION INQUIRY
Social Media	THE VALUE OF ABSENCE – LUXURY BRANDS' CHALLENGES OF MAINTAINING BRAND ESSENCE AND EXCLUSIVITY ON SOCIAL MEDIA PLATFORMS Two Studies on Health Misinformation: How Can We Better Communicate With the Public in Fighting the War of Health Misinformation? SCROLLING MINDS: INVESTIGATING THE MENTAL HEALTH EFFECTS OF SOCIAL MEDIA ON YOUNG ADULTS EFFECTS OF TEXTUAL, IMAGE, AND VIDEO CONTENT ON SATISFYING CONSUMER NEEDS IN DESTINATION MARKETING: A DEEP LEARNING APPROACH A DEEP UNDERSTANDING OF LUXURY FASHION BRANDS’ COLLABORATION PARTNER SELECTION STRATEGY: A DEEP LEARNING APPROACH 15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA 15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA LUXURY, IDENTITY, AND DIGITAL INFLUENCE: THE INTERPLAY OF CULTURAL CAPITAL AND SELF-CONCEPT ON SOCIAL MEDIA THE IMPACT OF DIVERSITY IN SOCIAL MEDIA THE IMPACT OF RACIAL REPRESENTATION ON SOCIAL MEDIA: AUDIENCES REACTIONS TO DIVERSITY FASHION SUSTAINABILITY ADVOCACY AND MINDFUL CONSUMPTION IN THE DIGITAL AGE: AN ANALYSIS OF INSTAGRAM INFLUENCERS IN THE UK AND EUROPE CONSUMER RESPONSES TO MEN DEFYING NORMATIVE EXPECTATIONS PROCESS AND OUTCOME FRAMING IN PROMOTING ENVIRONMENTAL COMMUNICATION The downside of humor in social media complaint handling SOCIAL MEDIA AS A CSR CANVAS: A STUDY OF FASHION BRANDS’ SUSTAINABILITY COMMUNICATION CLOCKING ON FOR LEISURE: A DRAMATURGICAL STUDY OF DAKA BEHAVIOR IN CHINESE TOURIST SPACES COMMERCIALIZATION OF INFLUENCER CONTENT ON SOCIAL MEDIA: THE ROLES OF PARASOCIAL RELATIONSHIPS AND SPONSORSHIP DISCLOSURES THE MODERATING ROLE OF INFLUENCER MARKETING IN POP-UP STORE EFFECTIVENESS: EVIDENCE FROM FIELD DATA
social media detox	SCROLLING MINDS: INVESTIGATING THE MENTAL HEALTH EFFECTS OF SOCIAL MEDIA ON YOUNG ADULTS
social media engagement	Medaling on Social: A Cross-Cultural Analysis of Olympic Athlete Branding and Engagement GETTING IN (VISUAL) TOUCH WITH CONSUMERS: EFFECTS OF VISUAL TEXTURE ON VISUAL PERCEPTION AND SOCIAL MEDIA ENGAGEMENT Unravelling the Interaction between Content Type and Repost Source in Social Media Engagement
Social media influencer	A story to sell: The influence of storytelling and influencer-product fit on the effectiveness of influencer marketing HOW DO COMPANIES RESPOND TO ADVERTISING FAILURES OF SOCIAL MEDIA INFLUENCERS? FOCUSING ON THE SUSTAINABLE CONTRIBUTION OF SOCIAL MEDIA INFLUENCERS COMMERCIALIZATION OF INFLUENCER CONTENT ON SOCIAL MEDIA: THE ROLES OF PARASOCIAL RELATIONSHIPS AND SPONSORSHIP DISCLOSURES THE CELEBRIFICATION PROCESS OF KOREAN SOCIAL MEDIA INFLUENCERS
Social Media Influencer (SMI)
Social Media Influencers	VIP-Micro Influencers: Creator Economy in Luxury Business Exploring the Impact of User-Generated Content on Luxury Branding
Social media marketing	THE DOUBLE-EDGED SWORD OF AI IN SOCIAL MEDIA INFLUENCER MARKETING Engaging Consumers in the Digital Age: The Role of Advertising Interaction Types in Social Media Marketing Effectiveness FROM HYPE TO BACKLASH: A THEORETICAL FRAMEWORK FOR DE-INFLUENCING IN SOCIAL MEDIA MARKETING CONVINCE ME ON SOCIAL MEDIA: THE IMPACT OF VISUAL INFORMATION ENTROPY ON CONSUMER RESPONSES Why Curiosity Solutions Matter: Moderating the Impact of Curiosity on Brand Attitude and Engagement
social media marketing activities	THE POWER OF SOCIAL MEDIA: THE INFLUENCE OF GENDER, INCOME AND EDUCATION IN DRIVING LUXURY PURCHASES
Social media marketing challenges	IMPACT OF SOCIAL MEDIA USAGE ON MICRO AND SMALL BUSINESSES IN THE UNITED KINGDOM
social media platforms
Social medui marketing	IMPACT OF SOCIAL MEDIA USAGE ON MICRO AND SMALL BUSINESSES IN THE UNITED KINGDOM
Social Network Analysis	MICRO VS. MACRO INFLUENCERS: APPLYING TDA TO ANALYZE TRUST NETWORKS AND CONSUMER RESPONSES INTER-ORGANISATIONAL NETWORKS AND BOUNDARY OBJECTS: AN INVESTIGATION ON THE ITALIAN CAPITAL OF CULTURE
Social networking sites
social norms	FROM PREFERENCE TO PRACTICE: HOW POLICY FRAMING SHAPES SUSTAINABLE CHOICES IN THE SHARING ECONOMY
social occupational stigma consciousness	The Relationship Between Responsible Leadership and Knowledge - Sharing Behavior: The Chain Mediating Role of Corporate Social Responsibility and Social Occupational Stigma Consciousness
social presence	How Social Presence and Telepresence Influence Purchase Intention in Live Streaming Commerce: The Mediating Roles of Perceived Enjoyment and Usefulness UNDERSTANDING ATTITUDES TOWARD ARTIFICIAL INTELLIGENCE: THE ROLE OF SELF-EFFICACY AND SOCIAL PRESENCE
Social Psychological Distance
Social Publicity and Promotion	CULTURAL IDENTITY AND GEN Z: ACCEPTANCE OF HAN ETHNIC CLOTHING IN TOURIST RENTALS
Social Response	How humor is better? The Impact of Humorous Language Style of AI Comment Bot on Users' Social Reaction
Social Robot	THE DIFFERENT EFFECT OF PHYSICAL AND VIRTUAL SOCIAL ROBOT ON USE BEHAVIOR
Social sustainability	THE RESTAURANT – FOOD DELIVERY PLATFORM RELATIONSHIP: ASSESSING THE EFFECTS OF SOCIAL SUSTAINABILITY
Social tie
Socio-Demographic Moderation
Solo travelers	SEEKING WELLNESS: SOLO TRAVLER’S PREFERENCE ON TOURISM PROGRAMS
sorting and ranking stage	Brand Effects in the Organizational Buying Process: A Comparison of the Sorting and Ranking Stages
Source credibility	Evolution of Customer Strategies in the Omni-Channel Era: Can we reduce Information Asymmetry through Digitalization Consumer -VI interaction effect on source credibility and purchase intention Unravelling the Interaction between Content Type and Repost Source in Social Media Engagement
Source credibility theory	CONSUMER REACTIONS TO AI-PRODUCED MARKETING DISCREPANCIES UNVEILING THE POWER OF CREDIBILITY: HOW VIRTUAL INFLUENCERS SHAPE CONSUMER ATTITUDES AND PURCHASE INTENTIONS IN FASHION
Source Materials	FROM REVIEWS TO REVENUE: EXAMINING THE IMPACT OF SOURCE MATERIAL AND ONLINE REVIEWS ON BOX OFFICE REVENUE
Source-attractive model	IMPACT OF INTERNET CELEBRITY CHARACTERISTICS ON FANS’ CONTINUOUS FOLLOWING BEHAVIOUR
Southeast Asia	Framing Fear Signals in Digital Media: How Narrative Transportation Shapes Chinese Tourists' Decision Hesitancy toward Southeast Asian Destinations
Souvenir	Who will purchase souvenirs online? Exploring cultural effects from a neurophysiological approach
Space tourism	VIRTUAL GATEWAYS TO THE SPACE: UNVEILING SPACE TOURISM PERCEPTIONS THROUGH VIRTUAL REALITY’S ROLE
SPAR-4-SLR protocol	BRIDGING BUSINESSES DIGITALLY: A SYTEMATIC LITERATURE REVIEW OF B2B COMMUNICATION IN THE DIGITAL AGE
Spatial	The Processes of Value Co-creation in Marketing: Resource Combination and Reconfiguration
Specificity	How Does New Product Preannouncement Specificity Shape Investors' Expectations?: The Role of Corporate Governance
Speech voice cues	SPEECH VOICE CUES AND ENGAGEMENT IN TRAVEL LIVE STREAMING
Spend and save
spillover effect	How Consumer Feel to the Distinctive Categories of the Luxury Brand’s Co-branding and Their Spillover Effects
Spillover effects	Unveiling Co-branding Spillover Effects: A Product-Level Perspective
Spillover theory	Fashion Brand Collaborations: Exploring the Drivers of Consumer Evaluation
Sponsorship
Sponsorship disclosure	How disclosure type and AI-designed post matters for influencer advertising on social media COMMERCIALIZATION OF INFLUENCER CONTENT ON SOCIAL MEDIA: THE ROLES OF PARASOCIAL RELATIONSHIPS AND SPONSORSHIP DISCLOSURES
sport management	JUVENTUS REBRANDING. A BOLD STRATEGY THAT LOOKS TO THE FUTURE
Sport Mega-Events	ANTECEDENTS, DECISIONS, AND OUTCOMES OF CORPORATE SOCIAL IRRESPONSIBILITY IN SPORTS MEGA-EVENTS: A SYSTEMATIC LITERATURE REVIEW AND AVENUES FOR FUTURE RESEARCH
Sports Industry	Technological Innovations in Sports: Exploring Wearable Technology’s Impact on Consumer Behavior
Sports Marketing
stakeholder engagement	From Lab to Launch: Silicon Valley–Style Business Models and Marketing Strategies in University-Industry Collaboration on AI
Stakeholder Management	EXPLORING STAKEHOLDER EXPECTATIONS AND MOTIVATIONS: DESIGNING EFFECTIVE CHALLENGE-BASED LEARNING PROGRAMS IN INTERDISCIPLINARY CONTINUING EDUCATION
Stakeholder orientation	DIGITAL ORDERING AND ITS EFFECTS ON CONSUMER PLATE WASTE REDUCTION: INSIGHTS FROM A STAKEHOLDER ORIENTATION INQUIRY
Stakeholder Theory	ANTECEDENTS, DECISIONS, AND OUTCOMES OF CORPORATE SOCIAL IRRESPONSIBILITY IN SPORTS MEGA-EVENTS: A SYSTEMATIC LITERATURE REVIEW AND AVENUES FOR FUTURE RESEARCH Reducing Corporate Social Irresponsibility? Investigating the interaction between TMT Pay Inequality and strategic emphasis
startups	THE ROLE OF INCUBATORS AND ACCELERATORS IN DRIVING THE INTERNATIONALIZATION OF B2B STARTUPS
State-led	From Marginal to Mainstream—A Governmentality Perspective of Market Transition in eSports
state-of-art measures	Assessing the impact of Managers’ Risk Orientation on Product Innovation with state-of-the-art measures of predictive performance
Status	IMPACT OF LUXURY BRAND VALUES ON PURCHASE INTENTION: SEGMENTING CUSTOMERS BASED ON INVOLVEMENT, NEED FOR STATUS AND COLLECTIVISM
Status game	Status hope: The Conceptualisation of The Status Game
Status hope	Status hope: The Conceptualisation of The Status Game
Status Seeking	STATUS VS. AUTONOMY: THE INFLUENCE OF HIGH AND LOW ART IN LUXURY ADVERTISING
Status signaling	Cross-Cultural Motivations for Inconspicuous Consumption
Stealth luxury	Cross-Cultural Motivations for Inconspicuous Consumption
Stereotype Content Model	Effects of the Content of Chatbot Conversations on the Advertising Personalization Paradox
Stereotype Content Model (SCM)
stereotype threat	Backlash Against Activism in Reward-Based Crowdfunding Campaigns
stigma	AN EXPLORATION OF THE ROLE OF RECIPIENT STIGMA IN VIRTUOUS GIFT GIVING
stimulus-organism-response (S-O-R) model	Applying a stimulus-organism-response (S-O-R) model to explain people’s pro-environmental behaviors
Stimulus-Organism-Response (SOR) Model
stimulus-organism-response model
store brand
Storytelling	WEAVING STORIES OF PRESTIGE: LEVERAGING KENTE HERITAGE AND NARRATIVE STRATEGIES IN LUXURY BRAND ADVERTISING THE INNOVATIVE ROLE OF AI FOR LUXURY BRAND STORYTELLING
Storytelling Advertisements	AN EXAMINATION OF STORYTELLING ADVERTISEMENTS ON BUYING BEHAVIOUR
storytelling post	A story to sell: The influence of storytelling and influencer-product fit on the effectiveness of influencer marketing
strategic ambidexterity	Unraveling the Interplay Between Strategic Ambidexterity and Entrepreneurial Orientation in Relocation Decisions
strategic communication	Alignment of Strategic Communication for International Organizations with Diverse Multiple Country Branches
strategic dates campaign	STRATEGIC DATES CAMPAIGN IN AFFECTING CUSTOMERS’ PURCHASE INTENTION IN E-MARKETPLACE BY STIMULATING FEAR OF MISSING OUT (FOMO)
Strategic Decision-Making	OPTIMIZING PRODUCT MIX: A GEOMETRIC SIMULATION APPROACH IN THE SYSTEM SEMICONDUCTOR INDUSTRY
strategic emphasis	Reducing Corporate Social Irresponsibility? Investigating the interaction between TMT Pay Inequality and strategic emphasis
strategic experiential modules	EMOTIONAL PATHWAYS FROM POP-UP STORE EXPERIENCES TO BRAND LOYALTY AMONG GENERATION Z: A MULTI-GROUP ANALYSIS BY VISIT FREQUENCY
Strategic Green Marketing Orientation	INTERNAL MARKETING: AN IMPORTANT ROLE IN THE EFFECTIVENESS OF ENVIRONMENTAL SUSTAINABILITY
Strategic Marketing Orientation	RELATIONSHIP AMONG ESG MARKETING ACTIVITIES, STRATEGIC MARKETING ORIENTATIONS AND ESG CUSTOMER EQUITY
Strategic Vision	Women Leaders in Social Enterprises: An Upper Echelons Perspective on Driving Health and Social Welfare Initiatives
Streamer attractiveness	Live Streamer Characteristics and Audience Behavior: A Meta-Analytical Review
Streamer characteristics	Live Streamer Characteristics and Audience Behavior: A Meta-Analytical Review
Streamer expertise	Live Streamer Characteristics and Audience Behavior: A Meta-Analytical Review
Streamer trustworthiness	Live Streamer Characteristics and Audience Behavior: A Meta-Analytical Review
structural estimation
structural topic modeling	DECODING AI IN ADVERTISING RESEARCH: BIBLIOMETRIC AND TOPIC MODELING ANALYSIS
Student engagement	Bridging Theory and Practice: Effective Strategies for Project-Based Learning in Fashion Business Education
students' investment intentions	ADVERTISING IN THE FINANCIAL SECTOR: FACTORS INFLUENCING STUDENTS’ INVESTMENT INTENTIONS
subconscious preferences	Neurobranding in the Mass Market: Insights from the Grains Industry
Subjective knowledge	CUSTOMER EDUCATION IN MARKETING: IMPLICATIONS FROM BUILDING ARTIFICIAL INTELLIGENCE KNOWLEDGE
subjective well-being
Subscription Service	Price Revisions of Subscription Service: Focusing on Price Sensitivity and Retention
Subscription Video On Demand (SVOD)	MEASURING MARKETING STRATGY IN A NEW MARKET; EMPIRICAL STURY IN JAPANESE SVOD MARKET
subscription-based pricing
supermarket sales prediction	AN EXAMINATION OF AI-BASED PURCHASE FORECHASTING
Supplier	The Effect of Market Orientation on Retailer Outcomes and the Moderating Effect of Knowledge Sharing with Proactive Suppliers
Supply based scarcity	HOW EMBEDDED CUES OF SUPPLY-BASED SCARCITY, SELF-CONGRUITY, AND PSYCHOLOGICAL OWNERSHIP INFLUENCE CUSTOMER ENGAGEMENT IN MARKETING COMMUNICATIONS?
supply chain	Shielding against foreign competition: The untapped power of government customers
Survey design motivation based personalization	THE GAMIFIED SURVEY TAKING PROCESS FRAMEWORK: MOTIVATIONAL MATCHING HEXAD USERS WITH GAMIFICATION MECHANIC TYPE
Survey gamification mechanic types	THE GAMIFIED SURVEY TAKING PROCESS FRAMEWORK: MOTIVATIONAL MATCHING HEXAD USERS WITH GAMIFICATION MECHANIC TYPE
Survey taking process conceptual framework	THE GAMIFIED SURVEY TAKING PROCESS FRAMEWORK: MOTIVATIONAL MATCHING HEXAD USERS WITH GAMIFICATION MECHANIC TYPE
Sustainability	FROM PREDICTIVE ANALYTICS TO GENERATIVE AI: A BIBILOMETRIC ANALYSIS OF AI ADOPTION IN FASHION INTRODUCING CULTURAL ENTROPY AS A FRAMEWORK FOR UNDERSTANDING CULTURAL TOURISM SUSTAINABILITY TOURISM BRANDING AND CULTURAL HERITAGE: SPORTS EVENT – OVIDIO RUNNING EUROPE BLOCKCHAIN-VISUALIZED SUSTAINABILITY IN TOURISM SOUVENIRS: IMPACT ON WILLINGNESS TO PAY THROUGH AUTHENTICITY PERCEPTION AND WARM GLOW Leveraging Karmic Investment Motivation To Nudge Tourist Pro-Environmental Behavior EMPIRICAL RESEARCH ON B-CORP CERTIFICATION IN THE ITALIAN FASHION INDUSTRY: IMPACT ON MARKETING AND MADE IN ITALY FASHION SUSTAINABILITY ADVOCACY AND MINDFUL CONSUMPTION IN THE DIGITAL AGE: AN ANALYSIS OF INSTAGRAM INFLUENCERS IN THE UK AND EUROPE FASHION MARKET TRANSFORMATION IN RESPONSE TO EXTERNAL CHALLENGES: THE CASE OF RUSSIA Sustainability in the fashion industry: an inter-organizational approach Artification and Sustainability in Global Luxury Branding: The Case of Buccellati To sacrifice or not? Perceived value of sacrifice green initiatives and consumer values on luxury hotel guests’ perceptions and preferences USING AI AGENTS TO STIMULATE SUSTAINABLE CHOICES SOCIAL MEDIA AS A CSR CANVAS: A STUDY OF FASHION BRANDS’ SUSTAINABILITY COMMUNICATION THE DOUBLE-EDGED IMPACT OF LUXURY FASHION BRAND PERSONALITY: CONSUMER REACTIONS TO GREEN INITIATIVES AND GREENWASHING THE IMPACT OF COUNTRY OF ORIGIN AND SUSTAINABILITY ON YOUNG CONSUMERS' PERCEPTIONS OF LUXURY GOODS FROM PREFERENCE TO PRACTICE: HOW POLICY FRAMING SHAPES SUSTAINABLE CHOICES IN THE SHARING ECONOMY
Sustainability Awareness	THE DIVERGENT EQUATIONS OF LUXURY: HOW QUALITY AND SUSTAINABILITY DEFINE HARD AND SOFT LUXURY
sustainability communication	SUSTAINABILITY COMMUNICATION IN FASHION: A COMPARATIVE ANALYSIS OF B-CORP AND NON B-CORP BRANDS ACROSS LUXURY AND FAST FASHION
Sustainability Marketing	Trust or Trickery? The Role of AI and Human Influencers in Greenwashing Perceptions
Sustainability message	Consumer Responses to Sustainability Communication: An Empirical Study Based on Regulatory Focus Theory
Sustainability Messaging	BALANCING LUXURY AND SUSTAINABILITY: THE ROLE OF AI INFLUENCER MESSAGING AND TRADE-OFF DISCOMFORT IN SHAPING ATTITUDE TOWARD BRAND
Sustainable Behavior	MARKETING TRANSFORMATION FOR SUSTAINABILITY: LINKING GREEN CONSUMPTION TO CONSUMER WELL-BEING
sustainable business model	Managing tensions in transitioning towards a sustainable business model
Sustainable Competitive Advantage	COCREATION AND RELATIONSHIPS AS KEY COMPONENTS FOR SUSTAINABLE COMPETITIVE ADVANTAGE
Sustainable consumption	ARE BRAND PURPOSE AND CSR ONE AND THE SAME FOR CONSUMERS? Self-Tracking as a Nudge: Fostering Sustainable Consumption through Consumer-based Activity Tracking Systems My Hearth Beats for Green or Does It? The Moderating Effect of Stress on Sustainable Purchases in Online Fashion Stores THE EFFECT OF EXPERIENCE IN PRODUCT HARM ON CONSUMER SUSTAINABLE CONSUMPTION Freshness Matters: How Price (versus Quantity) Discounts Influence Consumer Response When Purchasing Near-expired Products
sustainable development	FROM PREDICTIVE ANALYTICS TO GENERATIVE AI: A BIBILOMETRIC ANALYSIS OF AI ADOPTION IN FASHION
Sustainable fashion	DIFFUSING SUSTAINABLE FASHION: HOW TO MOTIVATE THE PURCHASE OF UPCYCLED BIOFASHION When Silence Speaks: The Role of Greenhushing in Fashion Brand Perceptions My Hearth Beats for Green or Does It? The Moderating Effect of Stress on Sustainable Purchases in Online Fashion Stores Sustainable Fashion in Action: Exploring Gen Z and Millennials' Perceptions of Collaborative Clothing Consumption in Canada
Sustainable fashion consumption	“DOES ANYONE ELSE JUST CONSTANTLY WANT NEW CLOTHING?” UNDERSTANDING AND ADDRESSING THE DESIRE FOR NEW CLOTHING
Sustainable Fashion Marketing	INTELLIGENT SUSTAINABILITY: AI-AGENT SYSTEM FOR SUSTAINABLE FASHION MARKETING
Sustainable Financial Decision-Making	OVERCONFIDENCE OR RESILIENCE? INVESTIGATING THE DUAL ROLE OF SELF-ESTEEM IN CONSUMER DECISION-MAKING
Sustainable Hotel Development
Sustainable lifestyle	Long-term orientation and organic clothes consumption: a mediating role of a sustainable lifestyle
Sustainable Luxury	HOW LUXURY UPCYCLING ENHANCES BRAND ATTITUDE THROUGH THE CREATOR’S ESSENCE
Sustainable Luxury Advertising
sustainable marketing	SUSTAINABILITY COMMUNICATION IN FASHION: A COMPARATIVE ANALYSIS OF B-CORP AND NON B-CORP BRANDS ACROSS LUXURY AND FAST FASHION
Sustainable message framing	The impact of sustainable communication on consumers’attitude change towards brand
Sustainable rural tourism	High yield luxury tourism experiences for sustainable rural tourism destinations
sustainable tourism	Bridging Cultures: Empowering Tourists’ Intercultural Competence by Leveraging Personalized Destination Experiences for Sustainable Growth
Sustainable tourism branding	SUSTAINABILITY TOURISM BRANDING AND CULTURAL HERITAGE: SPORTS EVENT – OVIDIO RUNNING EUROPE
Sustainable tourism development	Human psychology as a driver of tourism development: The effect of regional personality traits
switching intention	The Impact of Online Travel Platforms’ Price Discrimination on Tourist Behaviors
System Semiconductor Industry	OPTIMIZING PRODUCT MIX: A GEOMETRIC SIMULATION APPROACH IN THE SYSTEM SEMICONDUCTOR INDUSTRY
systematic literature review	CONSUMER EXPERIENCE IN THE METAVERSE: A SYSTEMATIC REVIEW OF CURRENT KNOWLEDGE, THEORETICAL FOUNDATIONS, AND FUTURE RESEARCH DIRECTIONS Redefining Market Potential: Definitions, Dimensions, and Index Proposition Religious tourism through a behavioral lens: a systematic literature review APPLICATIONS OF METAVERSE IN TOURISM MARKETING: A SYSTEMATIC LITERATURE REVIEW
Systematic review	Using Chatbot in customer services context – A systematic review
T
Tactile cues
TAF industry	STRATEGIES FOR ADOPTING DIGITAL PRODUCT PASSPORTS IN THE TEXTILE AND FASHION INDUSTRY FOR SUSTAINABLE CONSUMPTION
TAM	AI TRANSFORMATION AND AI ADOPTION IN B2B ENVIRONMENT ‘I NEED MY FACE, MY ARM, MY LEG’: EXAMINING THE INFLUENCE OF AVATAR CONGRUITY ON VTO ADOPTION FOR ONLINE CLOTHING SHOPPING A TAM ANALYSIS ON THE USEFULNESS OF A MOBILE APP AS A PRACTICAL SALES TEACHING PEDAGOGY
Taoist Metaphysics	The Art of Integration: New Trends in Luxury Featuring "Feng Shui, Taoism, Buddhism".
tariffs	Shielding against foreign competition: The untapped power of government customers
Task Complexity	BETWEEN FAST AND SLOW: EXPLORING AI RESPONSE DELAYS AND TASK COMPLEXITY SERVICE ROBOTS IN HOSPITALITY: HOW WARMTH AND COMPETENCE INFLUENCE CUSTOMER REACTIONS TO HUMAN AND ANIMAL-LIKE ROBOTS
Task Uncertainty	EXPLORING HUMANLIKE ROBOT DESIGN AND USAGE INTENTIONS
Tastes	HABITUS, TASTE AND MOTIVES FOR DARK TOURISM CONSUMPTION
TCCM framework	An Analysis of Impulse Purchases in Interactive E-Commerce Using Bibliometric and Textual Data
technical engagement	Impact of Interactivity on Information Processing in Virtual Reality Experience
technological distance	The impact of psychological and physical distance on the adoption of artificial intelligence in healthcare
technological infrastructure	OPPORTUNITIES AND CHALLENGES OF PROGRAMMATIC ADVERTISING: INSIGHTS FROM GERMAN SMEs
technological innovations	Hotel guests’ co-creation process: influence on co-creation capabilities and the moderating role of perceived innovativeness and autonomous technology
Technological Radicalness	THE ROLE OF RELATIONAL CAPABILITIES IN RADICAL INNOVATIONS
Technological Safety	EXPLORING THE IMPACT OF AUTONOMY AND PERCEIVED RISKS ON CONSUMER ACCEPTANCE OF AI-POWERED PRODUCTS
Technology	Scale development and validation of consumer engagement with technology A JANUS-FACED MATTER: MANAGERIAL PERSPECTIVES ON THE INTEGRATION OF TECHNOLOGY IN HIGH-END VENUES
Technology Acceptance	Impact of Generative AI Virtual Fitting Services Characteristic on Consumer Behavior : Mediating role of Technology Acceptance and Emotional Responses
Technology acceptance model	CONSUMER ACCEPTANCE OF DIGITAL PRODUCT PASSPORTS: AN APPLICATION OF THE TECHNOLOGY ACCEPTANCE MODEL CROSS-CULTURAL INFLUENCES ON SMART HOME ADOPTION: A UGC TEXT MINING ANALYSIS A THEORY UNIFICATION AMONG DIFFUSION OF INNOVATION THEORY, TECHNOLOGY ACCEPTANCE MODEL, AND TECHNOLOGY READINESS INDEX IN GENERATIVE ARTIFICIAL INTELLIGENCE ADOPTION
Technology Acceptance Model (TAM)	More Real Isn’t Always Better: How Consumers Respond to Customized vs. Self-Replica Avatars in Virtual Fitting
Technology Adoption	From Learning to Adoption: Understanding Marketing Students' Acceptance of Generative AI Technologies Trust Through Transparency: How AI Disclosure Levels Shape Consumer Adoption in Healthcare
Technology Augmented Marketing	From Learning to Adoption: Understanding Marketing Students' Acceptance of Generative AI Technologies
Technology Autonomy	Do Customers Make Self-serving Attribution for Robot-delivered Services? The Role of Anthropomorphism and Technology Autonomy
Technology Changes	Social Elements of Innovative/Traditional Practices in Subsistence Entrepreneurship: Examining Subsistence Entrepreneurs in Southernmost Rural Thailand on the Role of Technology in Shaping Behaviors
technology commercialization	THE ROLE OF PSYCHOLOGICAL EMPOWERMENT IN BOOSTING JUNIOR LECTURERS’ INTENTIONS TO COMMERCIALIZE TECHNOLOGY
Technology Gap	Count Data Modeling of Patent Activity in the High-tech Industry in the Presence of a Technology Gap
Technology Paradox Theory	AI-Chatbot Paradoxes and Consumers' Coping Strategies in Luxury Fashion
Technology readiness index	A THEORY UNIFICATION AMONG DIFFUSION OF INNOVATION THEORY, TECHNOLOGY ACCEPTANCE MODEL, AND TECHNOLOGY READINESS INDEX IN GENERATIVE ARTIFICIAL INTELLIGENCE ADOPTION
technology transfer	THE ROLE OF PSYCHOLOGICAL EMPOWERMENT IN BOOSTING JUNIOR LECTURERS’ INTENTIONS TO COMMERCIALIZE TECHNOLOGY
Technophilia	Electric Vehicles Acceptance in Developing Countries: Empirical Evidence from Southeast Asia
tehcnology touch point	ENHANCING THE GROCERY CUSTOMER EXPERIENCE: THE ROLE OF TECHNOLOGY AND HUMAN INTERACTION
Telepresence	Research on the influencing factors and mechanism of user stickiness in the metaverse METAVERSE AVATARS VS. REAL MODELS: SHAPING BRAND ATTITUDES How Social Presence and Telepresence Influence Purchase Intention in Live Streaming Commerce: The Mediating Roles of Perceived Enjoyment and Usefulness
temporal orientation
temporal perception	EXPLORING THE ROLE OF AI-BASED CHATBOT PERSPECTIVE-TAKING IN BRAND TRANSGRESSIONS
tension	Managing tensions in transitioning towards a sustainable business model
test
Text analysis	An Analysis of Impulse Purchases in Interactive E-Commerce Using Bibliometric and Textual Data
Text mining	Exploring the Impact of User-Generated Content on Luxury Branding CROSS-CULTURAL INFLUENCES ON SMART HOME ADOPTION: A UGC TEXT MINING ANALYSIS
text-image congruence	TEXT-IMAGE CONGRUENCE OF AIRBNB HOSTS AND CUSTOMER BOOKING BEHAVIOR
TEXTILE SURPLUS
Thailand	LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY
The experimental marketing strategy	The Application of Innovation Diffusion Theory and Experimental Marketing Strategy in the Adoption of AI-Generated Technology
The Forbidden City	VR's Experience Economy: Behavioral Differences and Usage Intent of Chinese and Korean Consumers - Forbidden City & Gyeongbokgung Palace Examples
The High-tech Industry	Count Data Modeling of Patent Activity in the High-tech Industry in the Presence of a Technology Gap
Thematic analysis	“DOES ANYONE ELSE JUST CONSTANTLY WANT NEW CLOTHING?” UNDERSTANDING AND ADDRESSING THE DESIRE FOR NEW CLOTHING
Theoretical framework unification	A THEORY UNIFICATION AMONG DIFFUSION OF INNOVATION THEORY, TECHNOLOGY ACCEPTANCE MODEL, AND TECHNOLOGY READINESS INDEX IN GENERATIVE ARTIFICIAL INTELLIGENCE ADOPTION
theoretical model	Understanding tourist regret: A conceptual model
Theory of consumption values
theory of planned behavior	EFFECTS OF PERSONAL VALUES ON GREEN PURCHASE INTENTION: THE MODERATING ROLE OF GREEN ADVERTISING SKEPTICISM
Theory of Planned Behaviour	UNDERSTANDING E-WASTE RECYCLING BEHAVIOUR THROUGH THE THEORY OF PLANNED BEHAVIOUR: THE ROLE OF ENVIRONMENTAL VALUES, MORAL NORMS AND CONVENIENCE
Theory of Reasoned Action	COUNTRY PERCEPTIONS, ENVIRONMENTAL CONSCIOUSNESS, AND SECOND-HAND LUXURY CONSUMPTION – EVIDENCE FROM CHINA
Theory-Practice Integration	Bridging Theory and Practice: Effective Strategies for Project-Based Learning in Fashion Business Education
thinking styles	THE ROLE OF THINKING STYLES IN AR-ENABLED MOBILE APP EXPERIENCE The Effects of Thinking Styles on Mobile Augmented Reality Experience in Retail
Three-factor theory	WHERE ARE YOU FROM AND HOW ARE YOU SATISFIED? ASYMMETRIC EFFECTS OF SERVICE ATTRIBUTES ON CUSTOMER SATISFACTION AND THE MODERATING EFFECT OF CULTURE
Threshold discount
Tibet
Tik Tok	SPEECH VOICE CUES AND ENGAGEMENT IN TRAVEL LIVE STREAMING
TikTok	The Impact of Livestream Shopping Factors on Impulse Buying in Vietnam SOCIAL MEDIA AS A CSR CANVAS: A STUDY OF FASHION BRANDS’ SUSTAINABILITY COMMUNICATION
Time	TIME DIMENSION IN IMMERSIVE VR DESIGN TO PROMOTE ECOTOURISM
Time of day	THE TICKING CLOCK: HOW TIME-OF-DAY AFFECTS THE HELPFULNESS OF REVIEW
time perception	Slowing time, shaping the future: the effect of mindfulness on intertemporal choice
time series	The Digital Shift in Sport Broadcasting: Do Influencers Help or Hurt KBO Viewership?
TOE Framework	HOW AND WHEN DIGITAL SERVITIZATION PAYS OFF?
Tokenization	POTENTIAL GOVERNANCE FRAMEWORK FOR A CONDOMINIUM ONCE THE LEGISLATOR ALLOWS THE TOKENIZATION OF PROPERTY RIGHTS
Top Management Diversity	(RE-)DEFINING BOARD DIVERSITY
topic modeling	Implications of AI-Driven Personalization in Marketing: Big Data Perspective
Topological Data Analysis	MICRO VS. MACRO INFLUENCERS: APPLYING TDA TO ANALYZE TRUST NETWORKS AND CONSUMER RESPONSES
touch	Too Close, Too Soon: How Personalization Amplifies Social Etiquette in Human-Robot Interaction
Touchpoint Sequence	Bridging Digital Convenience and Physical Sensory Engagement: A Human-Centric Approach to Phygital Marketing in the Customer Service Journey
Tour guide
Tourism	LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY CLOCKING ON FOR LEISURE: A DRAMATURGICAL STUDY OF DAKA BEHAVIOR IN CHINESE TOURIST SPACES VR's Experience Economy: Behavioral Differences and Usage Intent of Chinese and Korean Consumers - Forbidden City & Gyeongbokgung Palace Examples IDENTIFICATION WITH A DESTINATION MANAGEMENT ORGANISATION (DMO) APPLICATIONS OF METAVERSE IN TOURISM MARKETING: A SYSTEMATIC LITERATURE REVIEW
Tourism Advertising
tourism and hospitality
Tourism Attraction Mechanism
tourism behaviour	Human or virtual influencers? Exploring the factors influencing information processing and response in tourism livestreams
Tourism e-commerce platform	Introducing non-paying tourists to review on the tourism e-commerce platform? The effect of the non-paying tourists' identity on tourist engagement
Tourism experience
tourism live streaming
tourism livestreaming	Human or virtual influencers? Exploring the factors influencing information processing and response in tourism livestreams
Tourism Market	INVESTIGATION ON GAMIFICATION ELEMENTS FOR OLDER ADULTS IN THE HONG KONG TOURISM MARKET
tourism marketing strategies	A PHENOMENOLOGICAL STUDY ON THE PSYCHOLOGICAL MECHANISMS AND EMOTIONAL RESPONSES OF CONSUMERS TO ONLINE REVIEWS OF HOTEL ATTRACTIVENESS – A COMPARATIVE ANALYSIS OF DIFFERENT GENDERS AND GEOGRAPHICAL AREAS
tourism marketing strategy
Tourism Platforms	In Web3 We Trust: Redefining Customer Loyalty and Driving Growth in Tourism Platforms
Tourism risk	PROTECTION MOTIVATION THOERY IN TOURISM: A SEMI-SYSTEMATIC LITERATURE REVIEW
Tourism services
Tourism well-being	HABITUS, TASTE AND MOTIVES FOR DARK TOURISM CONSUMPTION
Tourismphobia	OVERTOURISM AND TOURISMPHOBIA IN GRAMADO - BRAZIL: IMPACTS ON THE DESTINATION IMAGE
Tourist	OVERTOURISM AND TOURISMPHOBIA IN GRAMADO - BRAZIL: IMPACTS ON THE DESTINATION IMAGE
tourist destination	ARE BLEED LOGOS EFFECTIVE FOR TRAVELERS IN CROWDED TOURIST DESTINATIONS?
Tourist engagement	Introducing non-paying tourists to review on the tourism e-commerce platform? The effect of the non-paying tourists' identity on tourist engagement
Tourist experience	Destination Image Congruence in Cultural Tourism: A Big Data Analysis of Cultural Authenticity, DMO Strategies, and Tourist Experiences in Macao and Vienna WHY FLEXIBILITY BENEFITS TOURIST EXPERIENCE: THE ROLE OF (NOT) NEEDING FOR GOAL CLOSURE Research on the Tourist Experience of Revitalizing the Cultural Heritage of the Macau Hotel Central Enhancing tourist experience for culture destinations by digital storytelling
Tourist Green Behavior
tourist regret	Understanding tourist regret: A conceptual model
Traceable food	CONSUMER PREFERENCE AND WILLINGNESS TO PAY MORE FOR TRACEABLE FOOD: AN AUSTRALIAN PERSPECTIVE
Trade-off AI transparency	THE IMPACT OF TRADE-OFF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE
Trade-off Discomfort	BALANCING LUXURY AND SUSTAINABILITY: THE ROLE OF AI INFLUENCER MESSAGING AND TRADE-OFF DISCOMFORT IN SHAPING ATTITUDE TOWARD BRAND
Transformative Growth	Thriving in Adversity? The Mechanism of Negative Experiences in Cycling Tourism Fostering Transformative Growth
Transformative Learning Theory	Thriving in Adversity? The Mechanism of Negative Experiences in Cycling Tourism Fostering Transformative Growth
Transparency	Trust Through Transparency: How AI Disclosure Levels Shape Consumer Adoption in Healthcare ANTECEDENTS, DECISIONS, AND OUTCOMES OF CORPORATE SOCIAL IRRESPONSIBILITY IN SPORTS MEGA-EVENTS: A SYSTEMATIC LITERATURE REVIEW AND AVENUES FOR FUTURE RESEARCH In Web3 We Trust: Redefining Customer Loyalty and Driving Growth in Tourism Platforms TO DISCLOSE OR NOT: EXPLORING MARKETERS’ STRATEGIES FOR MARKETING CONTENT IN THE AGE OF GENERATIVE ARTIFICIAL INTELLIGENCE
Transparency and Trust
Transparency in AI	Navigating Transparency in Virtual AI Humans: Insights From the Luxury Hospitality Sector
Travel Industry	Exploring AI website advertising effectiveness through the lens of emotions: A case of travel comparison websites
travel influencers	A PHENOMENOLOGICAL STUDY ON THE PSYCHOLOGICAL MECHANISMS AND EMOTIONAL RESPONSES OF CONSUMERS TO ONLINE REVIEWS OF HOTEL ATTRACTIVENESS – A COMPARATIVE ANALYSIS OF DIFFERENT GENDERS AND GEOGRAPHICAL AREAS
Travel Intentions	RELATIONSHIPS AMONG AI INFLUENCER'S CHARACTERISTICS, PARASOCIAL RELATIONSHIP, PERCEIVED CREDIBILITY, AND TRAVEL INTENTION Framing Fear Signals in Digital Media: How Narrative Transportation Shapes Chinese Tourists' Decision Hesitancy toward Southeast Asian Destinations
Travel live streaming	SPEECH VOICE CUES AND ENGAGEMENT IN TRAVEL LIVE STREAMING
Travel Recommendation	Does generative artificial intelligence provide fair recommendations? – An ethnicity perspective
Travel satisfaction	TAP, PAY, AND STAY HAPPY: IS MOBILE PAYMENT SERVICE QUALITY THE HIDDEN KEY TO TOURIST SATISFACTION?
Travel vlogs	Decoding Credibility and Influence: How Destination Videos Shape Travel Intentions
Triadic Relationships	STRENGTHENING BRAND OWNERS’ ROLES IN TRIADIC RELATIONSHIPS: LEVERAGING TIES WITH INDIRECT CUSTOMERS
true prices	DARK SIDE OF CSR RELATED-CAMPAIGNS OF „TRUE PRICES“: EMOTIONS AND LOYALTY OF FOOD CUSTOMERS
Trust	WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES Transparent Technology: Evaluating the Impact of AI-Generated Ad Disclosure on Consumer Trust, Authenticity, and Purchase Intention THE RELATION BETWEEN LIVESTREAMERS, FLOW, AND TRUST: A CROSS-NATIONAL STUDY TO UNDERSTAND IMPULSE BUYING BRIDGING BUSINESSES DIGITALLY: A SYTEMATIC LITERATURE REVIEW OF B2B COMMUNICATION IN THE DIGITAL AGE CONSUMERS’ PRIVACY PROTECTION BEHAVIORS IN SMART DEVICES ADOPTION: A PERSON-CENTERED INVESTIGATION Exploring Generative Artificial Intelligence in Service Industries: Adoption and Customer Acceptance CROSS-NATIONAL COMPARISON OF HOW CONSUMERS REACT TO VIRTUAL TRY-ON TECHNOLOGY: THE CASE OF US AND TAIWAN Ethical Consumption in the Age of AI: A Comparative Analysis of AI and Human Agents THE IMPACT OF CONTENT SOURCE IN SHORT-VIDEO MARKETING: AI DISCLOSURE AND CONSUMER TOLERANCE EFFECTS In Web3 We Trust: Redefining Customer Loyalty and Driving Growth in Tourism Platforms TO DISCLOSE OR NOT: EXPLORING MARKETERS’ STRATEGIES FOR MARKETING CONTENT IN THE AGE OF GENERATIVE ARTIFICIAL INTELLIGENCE REVISITING THE SUPERIORITY OF HUMAN INFLUENCERS OVER VIRTUAL INFLUENCERS: THE ROLE OF PRODUCT FRAMING AND INFLUENCER
Trustworthiness	How disclosure type and AI-designed post matters for influencer advertising on social media UNVEILING THE POWER OF CREDIBILITY: HOW VIRTUAL INFLUENCERS SHAPE CONSUMER ATTITUDES AND PURCHASE INTENTIONS IN FASHION
Trustworthy
two sigma problem	TOWARDS A ‘CO-INTELLIGENCE PARADIGM’: ENHANCING LEARNING IN MANAGEMENT EDUCATION
Two-sided markets	Managing Interorganizational Integration in Omnichannel Platform: Challenges and Research Directions
Two-sided Matching Models	Guardiola, Klopp, or Mourinho? Evidence from the EPL on the Value of Managerial Abilities for Brand Performance Using a Two-Sided Matching Model of the Market for Talent
Type of business	CONSUMER CHOICE OF RETAIL FORMAT IN THE OMNI-CHANNEL ERA: A TIME-OF-DAY PERSPECTIVE
typeface logo	What Makes A Logo Premium? How Brand Logo Kerning Affects Premium Brand Evaluation
Types of authors	IMPACT OF COLLABORATIVE AI-HUMAN CONTENT ON POSITIVE CONSUMER EXPERIENCE
Türkiye	Digitalization and AI in Advertising: Insights from Hong Kong and Istanbul
U
Ues Intention	VR's Experience Economy: Behavioral Differences and Usage Intent of Chinese and Korean Consumers - Forbidden City & Gyeongbokgung Palace Examples
uncanniness
Uncanny valley	HUMANS VERSUS ROBOTS: A CONFRONTATION REGARDING SHOPPING IN THE METAVERSE
Uncanny Valley Effect	THE UNCANNY VALLEY EFFECT IN ANTHROPOMORPHIC AI ROBOT DESIGN
uncanny valley theory
Uncertain discounts	Exploring the impact of certain and uncertain discounts on consumer perception and behavior
uncertain reward	HOW UNCERTAIN REWARDS INFLUENCER CONSUMSERS’ REFERRAL BEHAVIOR
Uncertainty Avoidance	Who will purchase souvenirs online? Exploring cultural effects from a neurophysiological approach
Uniqueness	THE EFFECT OF UPCYCLING PRODUCT’S PAST IDENTITY ON PURCHASE INTENTION: THE MEDIATING ROLE OF NOSTALGIA, UNIQUENESS AND CREATIVITY
university-industry collaboration	From Lab to Launch: Silicon Valley–Style Business Models and Marketing Strategies in University-Industry Collaboration on AI
unstructured data	BRIDGING BYTES AND BEHAVIORS: HUMAN-CENTRIC RESEARCH IN EMERGING DIGITAL ECONOMIES
Upcycling	HOW LUXURY UPCYCLING ENHANCES BRAND ATTITUDE THROUGH THE CREATOR’S ESSENCE
Upcycling Fashion	DIFFUSING SUSTAINABLE FASHION: HOW TO MOTIVATE THE PURCHASE OF UPCYCLED BIOFASHION
Upcycling product	THE EFFECT OF UPCYCLING PRODUCT’S PAST IDENTITY ON PURCHASE INTENTION: THE MEDIATING ROLE OF NOSTALGIA, UNIQUENESS AND CREATIVITY
Upper Echelons Theory	Women Leaders in Social Enterprises: An Upper Echelons Perspective on Driving Health and Social Welfare Initiatives
Upskilling	UPSKILLING FOR FASHION DESIGN INNOVATION IN THE AI ERA
URBAN FOOD DESERTS
Urban Tourism	The Historical Evolution of Overtourism in Barcelona and Cross-Regional Comparative Analysis: A Process Tracing Perspective
USA	COMMERCIALIZATION OF INFLUENCER CONTENT ON SOCIAL MEDIA: THE ROLES OF PARASOCIAL RELATIONSHIPS AND SPONSORSHIP DISCLOSURES
usability
Usage Intention	THE IMPACT OF VR SPATIAL DESIGN ON CONSUMER ENGAGEMENT AND INTENTION OF USE IN RETAIL ENVIRONMENTS
use behavior
usefulness	ATTACHED TO AR EXPERIENCES: THE ROLE OF SELF-CONSTRUAL AND EMOTIONAL INTELLIGENCE
User Acceptance	THE UNCANNY VALLEY EFFECT IN ANTHROPOMORPHIC AI ROBOT DESIGN
User Control	Impact of Perceived Algorithmic Explainability, Control, and Literacy on User Evaluations in Short-Form Video Platforms
user engagement	Image Fluency in Luxury Brands on Social Media DECODING USER ENGAGEMENT AND TRUST DYNAMICS ON SHORT VIDEO PLATFORMS: A COMPREHENSIVE TYPOLOGY ROOTED IN THEORY AND EVIDENCE
user experience	FASHION SHOPPING IN THE DIGITAL AGE: COMPARING TRADITIONAL ONLINE STORES AND VIRTUAL FASHION EXPERIENCES
User stickiness	Research on the influencing factors and mechanism of user stickiness in the metaverse
User Typologies	DECODING USER ENGAGEMENT AND TRUST DYNAMICS ON SHORT VIDEO PLATFORMS: A COMPREHENSIVE TYPOLOGY ROOTED IN THEORY AND EVIDENCE
User-centric features
User-Generated Content	Generative AI in the Creator Economy: Exploring Consumer Attitudes Toward AI-Generated Fashion Content CROSS-CULTURAL INFLUENCES ON SMART HOME ADOPTION: A UGC TEXT MINING ANALYSIS Impact of User and Firm-Generated Content on Brand Communities and Destination Branding Unravelling the Interaction between Content Type and Repost Source in Social Media Engagement Redefining the Fashion Creator Economy: The Transformative Role of Generative AI
User-generated content (UGC)	Exploring the Impact of User-Generated Content on Luxury Branding
Uses and gratifications theory	The Role of the Attributes of Fashion Trend AI Analysis Tools in Shaping Consumer Intentions
using intention	THE IMPACT OF TRADE-OFF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE
UTAUT Model	Exploring Influential Factors on Consumers’ Acceptance of Health Monitoring Technology in Apparel: Insights from the UTAUT Model
UTAUT2
Utilitarian	Utilitarian or Hedonic? A Comparative Study of B2B and B2C Brand Communities
Utilitarian value	The Impact of Perceived Value of Luxury NFTs in the Metaverse on Consumer Well-being—An empirical study based on data from China
Utility	WHAT SHOULD BE DONE TO MAKE CULTURED MEAT WIDELY ADOPTED?
V
Value co creation	The Evolution of Buyer-Seller Relationships in the Digital Age: A Philosophical Approach
Value co-creation	THE ROLE OF VALUE CO-CREATION AND AI TRANSFORMATION IN COOPETITION AND B2B FIRM'S PERFORMANCE Value Co-creation Through Employee-Service Robotics Collaboration: The Role of Employee Creativity Inspiring Consumers Using Augmented Reality (AR) in Retailing: The Value Co-creation Perspective and Boundary Condition of Implicit Beliefs COMPANIONSHIP IN DIGITAL AND SOCIAL TRANSITIONS: A SYSTEMATIC LITERATURE REVIEW The Processes of Value Co-creation in Marketing: Resource Combination and Reconfiguration
Value co-destruction behavior
Value Cocreation	COCREATION AND RELATIONSHIPS AS KEY COMPONENTS FOR SUSTAINABLE COMPETITIVE ADVANTAGE
Value Creation	A Value Co-Creation Framework for Understanding Consumer Intention to Adopt AI in Mobile Banking VALIDATING THE DIGITAL TRANSFORMATION VALUE CREATION FRAMEWORK IN AUSTRALIAN AND TAIWANESE HOSPITALITY
Value in use	Beyond Value-in-Use: Exploring Value-in-Being in Service Environments
value perception
Value-in-Use	Exploring the Most Effective Consumer-AI Interaction Types based on Consumer Decision Context
Vaping	DECIPHER THE ‘REASONS FOR’ AND ‘REASONS AGAINST VAPING AND INTENTION TO QUIT AMONG GENERATION Z CONSUMERS
Veblen effect	MATERIAL VS. EXPERIENTIAL SELF-GIFTING: THE ROLE OF CONTEXTUAL FACTORS IN MILLENNIALS AND GEN Z’S LUXURY CONSUMPTION VIP-Micro Influencers: Creator Economy in Luxury Business
vegan diets	HEALTH PERSUASION: ENCOURAGING PATIENTS TO ADOPT A PLANT-BASED DIET AND HEALTHY LIFESTYLE
Veganism	EXPLORING ONLINE VEGAN COMMUNITIES: A MIXED METHOD APPROACH
vicarious expression	The impact of influencer-generated content on persuading followers to purchase: Focus on vicarious expression and parasocial relationship
video	EFFECTS OF TEXTUAL, IMAGE, AND VIDEO CONTENT ON SATISFYING CONSUMER NEEDS IN DESTINATION MARKETING: A DEEP LEARNING APPROACH
video game	A STUDY OF GAMER IDENTITY AND WELL-BEING THROUGH COLLABORATIVE FASHION VIDEO GAME
Video game-induced tourism	EXPLORING THE MOTIVATIONS FOR VIDEO GAME-INDUCED TOURISM: A PERSPECTIVE OF AUTHENTICITY
video scene length	HOW DOES VIDEO SCENE LENGTH AFFECT PRODUCT SALES? RETHINKING THE IMPACT OF COMPLETION RATE ON E-COMMERCE PLATFORMS
Vienna	Destination Image Congruence in Cultural Tourism: A Big Data Analysis of Cultural Authenticity, DMO Strategies, and Tourist Experiences in Macao and Vienna
VIP	VIP-Micro Influencers: Creator Economy in Luxury Business
virtual avatar	AVATAR AS SITUATIONAL SELVES: EFFECTS ON CONSUMER BEHAVIOR IN VIRTUAL RETAIL CONTEXTS
Virtual brand experience
Virtual fashion	VALUE-BASED SEGMENTATION OF YOUNG LUXURY CONSUMERS IN FASHION NFTS: PERSONAL AND LUXURY VALUE PERCEPTIONS
Virtual Fitting	Impact of Generative AI Virtual Fitting Services Characteristic on Consumer Behavior : Mediating role of Technology Acceptance and Emotional Responses
Virtual Fitting Services	More Real Isn’t Always Better: How Consumers Respond to Customized vs. Self-Replica Avatars in Virtual Fitting
Virtual Human	Effects of Virtual Human on Tourism Marketing in Digital Tourism Context
Virtual Human-Generated Content	How Virtual Human-Generated Content Works for Luxury Product Promotion
virtual influencer	BEYOND THE HUMAN TOUCH: CONSUMER RESPONSES TO VIRTUAL INFLUENCERS ENDORSING GREEN FASHION AND MULTIPLE BRANDS The Power of Two: How Social Presence, Perceived Closeness, And Gender Congruence Shape Virtual Influencer Collaborations THE DOUBLE-EDGED SWORD OF AI IN SOCIAL MEDIA INFLUENCER MARKETING ANTHROPOMORPHISM AND REALISM OF VIRTUAL INFLUENCERS: CONSUMERS’ INTENTION TO PURCHASE LUXURY BRANDED PRODUCTS Human or virtual influencers? Exploring the factors influencing information processing and response in tourism livestreams Virtual influencers as catalysts for pro-social movements: A netnographic study REVISITING THE SUPERIORITY OF HUMAN INFLUENCERS OVER VIRTUAL INFLUENCERS: THE ROLE OF PRODUCT FRAMING AND INFLUENCER CONGRUENCE IN THE DIGITAL WORLD: INVESTIGATING VIRTUAL INFLUENCER-BRAND-CUSTOMER DYNAMICS IN LUXURY ENDORSEMENTS
virtual influencer (VI)	THE EFFECT OF IDEALIZED FEMALE VIRTUAL INFLUENCERS ON WOMEN’S APPEARANCE COMPARISON : A SERIAL MEDIATION MODEL OF OBJECTIFICATION AND SOCIAL COMPARISON
Virtual influencers	DO VIRTUAL INFLUENCERS REALLY PERSUADE? A META-ANALYSIS OF THEIR EFFECTIVENESS Where Do They Virtually Stand? Charting the Rise and Reach of Virtual Influencers Through a Meta-Narrative and Bibliometric Analysis From Pixels to Persuasion: Assessing Authenticity and Credibility as Mechanisms of Virtual Influencer Marketing UNVEILING THE POWER OF CREDIBILITY: HOW VIRTUAL INFLUENCERS SHAPE CONSUMER ATTITUDES AND PURCHASE INTENTIONS IN FASHION Virtual greenfluencers: The roles of anthropomorphism and narratives in encouraging pro-environmental behavioral intention
virtual lover	Enjoyment or Anxiety? The Role of Proximity and Passionate Intensity in Shaping User Perceptions of AI Lovers
virtual luxury	TECHNOLOGY-ENHANCED VIRTUAL LUXURY: EXPLORING CONSUMER RESPONSES OF AI-DESIGNED LUXURY PRODUCTS
Virtual luxury fashion	YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF)
Virtual reality	Retail spaces as memory triggers: A feasibility study of reminiscence therapy exploring the role of shopping experiences for older adults BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS Impact of Interactivity on Information Processing in Virtual Reality Experience VIRTUAL GATEWAYS TO THE SPACE: UNVEILING SPACE TOURISM PERCEPTIONS THROUGH VIRTUAL REALITY’S ROLE DESIGN ETHNOGRAPHY FOR AUTHENTIC AND INFORMATIVE VR-ENABLED EXPERIENTIAL TOURISM ENCOURAGING SUSTAINABLE DIETS: HOW IMMERSIVE EXPERIENCES SHAPE THE WILLIGNESS TO EAT BUGS
Virtual Reality (VR)	Information Search Autonomy: Virtual Reality's Impact on Bidding Behavior in Property Auctions
Virtual Reality (VR) Shopping	IMMERSIVE RETAIL: EXPLORING THE IMPACT OF VIRTUAL REALITY ON THE SHOPPING EXPERIENCE Reducing Consumer Regret in Virtual Reality Shopping: The Impact of Enjoyment and AI vs. Human Recommendations
Virtual Social Media Influencer
virtual stores	FASHION SHOPPING IN THE DIGITAL AGE: COMPARING TRADITIONAL ONLINE STORES AND VIRTUAL FASHION EXPERIENCES
Virtual Tourism Product Experience	Effects of Virtual Human on Tourism Marketing in Digital Tourism Context
virtual tours	Vastness in Virtual Tours: A Multisensory Approach to Stress Reduction
Virtual Try On	BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS
Virtual Try-On	CROSS-NATIONAL COMPARISON OF HOW CONSUMERS REACT TO VIRTUAL TRY-ON TECHNOLOGY: THE CASE OF US AND TAIWAN ‘I NEED MY FACE, MY ARM, MY LEG’: EXAMINING THE INFLUENCE OF AVATAR CONGRUITY ON VTO ADOPTION FOR ONLINE CLOTHING SHOPPING
Visit intention	Digital Fashion Weeks and Destination Visit Intention VR's Experience Economy: Behavioral Differences and Usage Intent of Chinese and Korean Consumers - Forbidden City & Gyeongbokgung Palace Examples Generative AI in Advertising: The Effect of AI Disclosure and Cultural Distance on Destination Visit Intention
visiting friends and relatives
visitor behavior	Religious tourism through a behavioral lens: a systematic literature review
Visitor Experience	How Arts and Cultural Content Shape Place Attachment: A Comparative Study of Visitor Experiences in Revitalized Idle Places
visual aesthetics	Image Fluency in Luxury Brands on Social Media
visual boundary
visual cues	The Impact of Chatbot Character Design on Customer Satisfaction
visual identity	Neurobranding in the Mass Market: Insights from the Grains Industry
Visual marketing	What Makes A Logo Premium? How Brand Logo Kerning Affects Premium Brand Evaluation CONVINCE ME ON SOCIAL MEDIA: THE IMPACT OF VISUAL INFORMATION ENTROPY ON CONSUMER RESPONSES
visual presentation	The Power of Visual Display: How Product Unit Presentation Shapes Promotional Effectiveness in Online Environments
visual texture	GETTING IN (VISUAL) TOUCH WITH CONSUMERS: EFFECTS OF VISUAL TEXTURE ON VISUAL PERCEPTION AND SOCIAL MEDIA ENGAGEMENT
Voice analytics	SPEECH VOICE CUES AND ENGAGEMENT IN TRAVEL LIVE STREAMING
Voice Assistants
VR Spatial Design	THE IMPACT OF VR SPATIAL DESIGN ON CONSUMER ENGAGEMENT AND INTENTION OF USE IN RETAIL ENVIRONMENTS
W
war
watches	Pre-owned luxury product market landscape. The case of luxury watches
Way of life	WHAT SHOULD BE DONE TO MAKE CULTURED MEAT WIDELY ADOPTED?
Wearable devices	IDENTIFYING MULTIDIMENSIONAL PERCEIVED VALUES OF GEN Z CONSUMERS IN ADOPTING WEARABLE DEVICES: A COMPARISON BETWEEN USERS AND NON-USERS
wearable technology	Wearable Tech in Fashion Marketing Management: Consumer Insights and Barriers to Adoption in the UK Technological Innovations in Sports: Exploring Wearable Technology’s Impact on Consumer Behavior
Web3	Abstract: DO WEB3 METAVERSES PROVIDE GREATER VALUE TO CONSUMERS THAN WEB2? EXPERIMENTAL INSIGHTS WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA Priced by Perception: The Dynamics of Luxury NFT Valuation
Web3 platforms
Web3 Technology	In Web3 We Trust: Redefining Customer Loyalty and Driving Growth in Tourism Platforms
website performance
website-advertising	Exploring AI website advertising effectiveness through the lens of emotions: A case of travel comparison websites
weight-control goals	THE ABSENCE OF COMPROMISE: NAVIGATING THE DILEMMA BETWEEN INDULGENCE AND SELF-CONTROL
Well-being	SENSORY EXPERIENCES AND WELL-BEING INTERSECTIONS: A MANAGERIAL APPROACH A STUDY OF GAMER IDENTITY AND WELL-BEING THROUGH COLLABORATIVE FASHION VIDEO GAME Servitization of AI in Consumer Markets: Addressing Emotional Needs in Digital Fitness EXAMINING APPAREL SHOPPING EXPERIENCES OF BABY BOOMERS AS CAREGIVERS FOR ELDERLY INDIVIDUALS
Well-being theory	SEEKING WELLNESS: SOLO TRAVLER’S PREFERENCE ON TOURISM PROGRAMS
wellbeing	Enjoyment or Anxiety? The Role of Proximity and Passionate Intensity in Shaping User Perceptions of AI Lovers
Wellness hotel
Wellness tourism	SEEKING WELLNESS: SOLO TRAVLER’S PREFERENCE ON TOURISM PROGRAMS EXPLORING FACTORS FOR SUSTAINABLE DEMAND OF MARINE WELLNESS TOURISM PROGRAMS: MULTI-ANALYTICAL APPROACHES
Western Australia	ETHICAL FOOD CONSUMPTION IN THE DIGITAL AGE: CONSUMER ATTITUDES TOWARDS DIGITALLY MONITORED ANIMAL WELFARE IN PORK PRODUCTS
WhatsApp	WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES
WIL	A TAM ANALYSIS ON THE USEFULNESS OF A MOBILE APP AS A PRACTICAL SALES TEACHING PEDAGOGY
willingness to eat	ENCOURAGING SUSTAINABLE DIETS: HOW IMMERSIVE EXPERIENCES SHAPE THE WILLIGNESS TO EAT BUGS
willingness to pay	BLOCKCHAIN-VISUALIZED SUSTAINABILITY IN TOURISM SOUVENIRS: IMPACT ON WILLINGNESS TO PAY THROUGH AUTHENTICITY PERCEPTION AND WARM GLOW Is it better to be michelin and green at the same time? Exploring the perceived value and intentions towards michelin green stars CONSUMER PREFERENCE AND WILLINGNESS TO PAY MORE FOR TRACEABLE FOOD: AN AUSTRALIAN PERSPECTIVE Value Co-creation between Gen AI-creator and Human
Willingness To Pay More (WTPM)	Fashion Brand Collaborations: Exploring the Drivers of Consumer Evaluation
Willingness to purchase	AN ANALYSIS OF THE INFLUENCE OF BEER COMMERCIALS ON PURCHASE INTENTION USING SENSORY MARKETING METHODS
Willingness to share data	WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES
Wishful Traveling	UNVEILING TRAVEL INFLUENCER EFFECTS THROUGH SOCIAL COMPARISON: EXAMINING WISHFUL TRAVELING AND COMPULSIVE TRAVEL VIDEO BROWSING
Women’s Leadership	Women Leaders in Social Enterprises: An Upper Echelons Perspective on Driving Health and Social Welfare Initiatives
Word of mouth	Unleashing Word-of-Mouth Potential for AI-Designed Innovations through Advertising CONSUMER RESPONSES TO THE USE OF ARTIFICIAL INTELLIGENCE IN ONLINE SHOPPING: EXAMINE THE IMPACT OF VALENCE AND LOYALTY ON WOMS
word-of-mouth	Can Brand Activism Help? The Effects of Fit and Consumer Trait in Rebuilding Brand Trust
Work effectiveness	Fashion Design with Generative AI: Examining Work Effectiveness through Self-Determination Theory
Workplace Suffering	FOSTERING HUMAN-ROBOT HARMONY: AN EXPLORATION OF PROSOCIAL BEHAVIOR TOWARDS HOTEL SERVICE ROBOTS
Writing Speed	Can AI Chatbots Be Human or Super-Human as Customers Desire? The Magic of Embodied Virtual Writing Speed
X
Xiaohongshu
Y
Young consumer behavior
Young consumers	THE IMPACT OF COUNTRY OF ORIGIN AND SUSTAINABILITY ON YOUNG CONSUMERS' PERCEPTIONS OF LUXURY GOODS
YouTube
YouTube comments
YouTube marketing	Decoding Credibility and Influence: How Destination Videos Shape Travel Intentions
Z
Z-generation
Zoomers
Zoomorphism	SERVICE ROBOTS IN HOSPITALITY: HOW WARMTH AND COMPETENCE INFLUENCE CUSTOMER REACTIONS TO HUMAN AND ANIMAL-LIKE ROBOTS
“
“China-chic”
“Made in China”	“MADE IN CHINA” LUXURY: WHY CHINESE GENERATIONS MATTER?