2025 GMC: 2025 GLOBAL MARKETING CONFERENCE AT HONG KONG
V302, 3rd Floor, Jockey Club Innovation Tower (Block V), The Hong Kong Polytechnic University

Sessions

  • Session (Jul 24 10:00-16:00) 2025 GAMMA NCA & PLS-SEM Workshop: Combined Usage of the Necessary Condition Analysis (NCA) and Partial Least Squares Structural Equation Modeling (PLS-SEM)