2025 GMC: 2025 GLOBAL MARKETING CONFERENCE AT HONG KONG
Salon II, Mezzanine Floor, Grand Hyatt Hong Kong

Sessions

  • Session 01.06 (Jul 25 08:00-09:15) 2025 ISCTE-GAMMA JOINT SYMPOSIUM I
  • Session 02.06 (Jul 25 09:25-10:40) 2025 ISCTE-GAMMA JOINT SYMPOSIUM I
  • Session 03.06 (Jul 25 12:50-13:50) Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights I
  • Session 04.06 (Jul 25 13:50-15:20) Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights II
  • Session 05.06 (Jul 25 15:35-17:05) Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights III
  • Session 06.06 (Jul 25 17:15-18:30) Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights IV
  • Session 07.06 (Jul 26 08:00-09:15) Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights V
  • Session 08.06 (Jul 26 09:25-10:55) Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights VI
  • Session 09.06 (Jul 26 11:10-12:40) Consumer Decision Influence: Signaling, Framing, and Priming
  • Session 10.06 (Jul 26 14:00-15:30) Business Model and Productivity Innovation for Customer Value Creation / Developing Creative and Critical Thinking in Business Class
  • Session 11.06 (Jul 26 15:45-17:15) Marketing Education
  • Session 12.05 (Jul 26 17:25-18:40) Destination Image and Biases / Strategic Issues in Retailing and Distribution Channels