Program for Friday, July 25th: Talk View

PROGRAM FOR FRIDAY, JULY 25TH: TALK VIEW

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08:00-08:15

When Twists Become Premium: The Role of Luxury Involvement in Price Perception

Seolwoo Park, Sohyeon Park

08:15-08:30

THE IMPACT OF COUNTRY OF ORIGIN AND SUSTAINABILITY ON YOUNG CONSUMERS' PERCEPTIONS OF LUXURY GOODS

Serena Rovai, Aihoor Aleem, Costanza Dasmi, Olga Nechaeva

08:30-08:45

Image Fluency in Luxury Brands on Social Media

Selina Yuqing Xie, Joanne Yu

08:45-09:00

“MADE IN CHINA” LUXURY: WHY CHINESE GENERATIONS MATTER?

Andy Hou, Beatrice Parguel, Julia Pueschel

09:00-09:15

BALANCING LUXURY AND SUSTAINABILITY: THE ROLE OF AI INFLUENCER MESSAGING AND TRADE-OFF DISCOMFORT IN SHAPING ATTITUDE TOWARD

Qi Jiang, Joonheui Bae, Sang Chul Son, Kyung Hoon Kim

08:00-08:15

From interaction to impact: investigating the role of generative AI in facilitating consumer

Behzad Foroughi

08:15-08:30

Generative AI in Advertising: The Effect of AI Disclosure and Cultural Distance on Destination Visit

Jingya Huang, Bing Han, Hua Fan

08:30-08:45

Enjoyment or Anxiety? The Role of Proximity and Passionate Intensity in Shaping User Perceptions of AI

Calvin Wan, Daisy Lee, Peggy Ng, Irene Garnelo-Gomez

08:45-09:00

Reducing Consumer Regret in Virtual Reality Shopping: The Impact of Enjoyment and AI vs. Human

Sumin Kim, Hongwei He, Nan Liu

08:00-08:15

UNDERSTANDING CONSUMERS’ PURCHASE INTENTIONS FOR AI-DRIVEN PRODUCTS ADVERTISED ON INSTAGRAM: A CROSS-GENERATION

Mei Xuan Liew

08:15-08:30

How Moral Judgment Incongruence Affects Employee Job Crafting: The Moderating Roles of AI-Generated Ads’ Verisimilitude and

Hua Fan, Wangshuai Wang, Lu Monroe Meng, Bing Han

08:30-08:45

GENERATIVE AI IN FASHION ADVERTISING: EXAMINING CONSUMER ATTITUDES AND BEHAVIOURAL RESPONSES

Courtney Chrimes, Charlene Gallery, Xiaoqian Shen

08:45-09:00

SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY

Inea Kim, Yung Kyun Choi

08:00-08:15

Beyond ‘Loud’: How Mindfulness Shapes Intrinsic Motivations for ‘Quiet’ Luxury Brand

Amy Errmann, Benjamin Voyer, Marilyn Giroux

08:15-08:30

COUNTRY PERCEPTIONS, ENVIRONMENTAL CONSCIOUSNESS, AND SECOND-HAND LUXURY CONSUMPTION – EVIDENCE FROM

Shuyi Hao, Julia Pueschel

08:30-08:45

VALUE-BASED SEGMENTATION OF YOUNG LUXURY CONSUMERS IN FASHION NFTS: PERSONAL AND LUXURY VALUE

Hanna Lee, Yingjiao Xu, Md. Rafiqul Islam Rana

08:45-09:00

THE INNOVATIVE ROLE OF AI FOR LUXURY BRAND STORYTELLING

Serena Rovai, Olga Nechaeva, Costanza Dasmi, Raffaele Donvito, Gaetano Aiello

09:00-09:15

THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND

Zeling Zhong, Galina Kondrateva, Tatiana Khvatova

08:00-08:15

VALIDATING THE DIGITAL TRANSFORMATION VALUE CREATION FRAMEWORK IN AUSTRALIAN AND TAIWANESE

Billy Sung, Chai-Yang Chang, Aysa Bahar Arjmand, Chien Duong

08:15-08:30

BLURRING THE BOUNDARIES: GENAI’s ROLE IN SHAPING CONSUMER IDENTITY

Ankita Misra, Tam Dinh

08:30-08:45

DIGITAL HUMAN AVATAR’ HUMANNESS IN THE METAVERSE EXHIBITION: THE ROLE OF IMMERSION AND PERCEIVED

Wang Yeunju

08:00-08:15

ATTACHED TO AR EXPERIENCES: THE ROLE OF SELF-CONSTRUAL AND EMOTIONAL INTELLIGENCE

M.B. Rodrigues, S.M.C. Loureiro, M.J.S. Coelho

08:15-08:30

UNDERSTANDING ATTITUDES TOWARD ARTIFICIAL INTELLIGENCE: THE ROLE OF SELF-EFFICACY AND SOCIAL

S.M.C. Loureiro, M.B. Rodrigues, D. Gonçalves, R.G. Bilro

08:30-08:45

HIGH FASHION MEETS HIGH TECH: NFTs ADDING SPARKLE TO LUXURY SHOPPING

Aihoor Aleem, Sandra Loureiro, Filipe Santos

08:45-09:00

EXPLORING ONLINE VEGAN COMMUNITIES: A MIXED METHOD APPROACH

Ana Hungara, Helena Nobre

08:00-08:15

UNPACKING ONLINE GROCERY CARTS: A MISSION-BASED APPROACH TO SHOPPING TRIP SEGMENTATION

Marc Pocsay, Qiwei Han, Maximilian Kaiser

08:15-08:30

A Value Co-Creation Framework for Understanding Consumer Intention to Adopt AI in Mobile Banking

Wan Qi Lee, Ai Chin Thoo, Prof. Hon Tat Huam, Nur Shafeera Mohamad

08:30-08:45

The role of review bodies in AI contestation in fostering customer trust

Ivan Ho

08:45-09:00

Diversity and Prosocial Behavior: The Roles of Deprivation and Empathy

Jungsil Choi, Seongsoo Jang

09:00-09:15

AN EXAMINATION OF AI-BASED PURCHASE FORECHASTING

Michiko Miyamoto, Liu Han

08:00-08:15

TEXT-IMAGE CONGRUENCE OF AIRBNB HOSTS AND CUSTOMER BOOKING BEHAVIOR

Lingxue Zhan, Mingming Cheng

08:15-08:30

UNVEILING TRAVEL INFLUENCER EFFECTS THROUGH SOCIAL COMPARISON: EXAMINING WISHFUL TRAVELING AND COMPULSIVE TRAVEL VIDEO

Chien-Wen Chen, Mingchang Chih, Duong Thuy Trang Nguyen, Hoang-Thanh Duong

08:30-08:45

Effects of Virtual Human on Tourism Marketing in Digital Tourism Context

Huimin Xu, Juran Kim

08:45-09:00

Introducing non-paying tourists to review on the tourism e-commerce platform? The effect of the non-paying tourists' identity on tourist

Lu Zhao, Jialing Li, Shouyang Wang, Mingli Zhang

09:00-09:15

Entertainment vs. Information: Investigating Guest Engagement, Emotional Responses, and Interaction Patterns with Hotel

Adil Masud Aman, Fei Hao, Jingxian Liu

08:00-08:15

INVESTIGATION ON GAMIFICATION ELEMENTS FOR OLDER ADULTS IN THE HONG KONG TOURISM MARKET

Wun-Han Chan

08:15-08:30

VR's Experience Economy: Behavioral Differences and Usage Intent of Chinese and Korean Consumers - Forbidden City & Gyeongbokgung Palace

Yuanhan Fang, Yerim Chung

08:30-08:45

Exploring Influential Factors on Consumers’ Acceptance of Health Monitoring Technology in Apparel: Insights from the UTAUT

Sisi Tang

08:00-08:15

The Welfare Effects of Behavior-based Price Discrimination in E-commerce

Francesco Gabriele

08:15-08:30

IMPACT OF INTERNET CELEBRITY CHARACTERISTICS ON FANS’ CONTINUOUS FOLLOWING BEHAVIOUR

Kit Hong Wong, Cheng Joo Eng, Cheng-Han Lin

08:30-08:45

FROM REVIEWS TO REVENUE: EXAMINING THE IMPACT OF SOURCE MATERIAL AND ONLINE REVIEWS ON BOX OFFICE

Kosetsu Matsukasa, Woosik Shin

08:45-09:00

Live Streamer Characteristics and Audience Behavior: A Meta-Analytical Review

Pei Yu Chien, Jacky Mo, Cheng-Hao Liu

09:00-09:15

THE IMPACT OF DIGITAL EXPERIENCE, CLIENT CENTRICITY, AND ONLINE PRIVACY ON CUSTOMER SATISFACTION: THE MEDIATING ROLE OF OMNICHANNEL CUSTOMER

Vera Butkouskaya, Kenan Shukiurov

09:25-09:40

FROM ATELIER TO ASSETS: THE FINANCIAL EPIC OF LUXURY EMPIRES (2014-2023)

Andressa Schneider, Suzane Strehlau

09:40-09:55

Effects of country-of-origin fit on Western brand status: A discussion of cross-border acquisition by Asian

Ken Kumagai

09:55-10:10

Priced by Perception: The Dynamics of Luxury NFT Valuation

Ashley Chenn, Kelly Cowart

10:10-10:25

Effects of Consumption Congruence on Consumer Preference on AI Driven Service of Luxury Brands

Honglei Liu, Xinran Wang, Mengmeng Zhang, Huanzhang Wang, Kyung Hoon Kim

10:25-10:40

From Canvas to Couture: The Influence of Artification on Luxury Branding

M. Massi, A. Rurale, J.I. Rojas-Méndez, A. Vocino, A. Ricci

10:40-10:55

THE TRANSITION OF THE FASHION MARKET AFTER EXIT OF LUXURY BRANDS: THE EVIDENCE FROM THE NATURAL

Vera Rebiazina, Alexander Krasnikov

09:25-09:40

The Power of Visual Display: How Product Unit Presentation Shapes Promotional Effectiveness in Online

Sohyeon Park, Song Oh Yoon

09:40-09:55

Can AI Chatbots Be Human or Super-Human as Customers Desire? The Magic of Embodied Virtual Writing

Helen Si Wang, Chi Kin Bennett Yim

09:55-10:10

TECHNOLOGY-ENHANCED VIRTUAL LUXURY: EXPLORING CONSUMER RESPONSES OF AI-DESIGNED LUXURY PRODUCTS

Xiaofei Bai, Hao Zhang

10:10-10:25

REVISITING THE SUPERIORITY OF HUMAN INFLUENCERS OVER VIRTUAL INFLUENCERS: THE ROLE OF PRODUCT FRAMING AND

Billy Sung, Athena Wei Chee Chong, Joanna Lin

09:25-09:40

Impact of Perceived Algorithmic Explainability, Control, and Literacy on User Evaluations in Short-Form Video

Jang Ho Moon, Jungyong Ahn, Youngju Jung, Yongjun Sung

09:40-09:55

Effects of the Content of Chatbot Conversations on the Advertising Personalization Paradox

Masahiko Shibuse, Satoshi Nakano

09:55-10:10

AI-personalized advertising: Acceptance and experience co-creation

Hien Thu Bui

10:10-10:25

Investigating the role of improvised real-time marketing on customer loyalty: the moderating role of AI

C. Yuan, Y. Yin, S. Wang, T. Wang, J. Bae, K.H. Kim

10:25-10:40

The Impact of Artificial Intelligence (AI) and Customer Relationship Management (CRM) on Integrated Marketing Communications

Vera Butkouskaya

09:25-09:40

The impact of sustainable communication on consumers’attitude change towards brand

Lan Guo

09:40-09:55

How Virtual Human-Generated Content Works for Luxury Product Promotion

Huimin Xu, Juran Kim

09:55-10:10

LUXURY BECOMES TOO ACCESSIBLE: THE ANTECEDENTS AND EFFECTS OF LUXURY DEMOCRATICATION

Heaseung Jeong, Jungwon Kim, Youngju Jung, Yongjun Sung

10:10-10:25

THE IDENTITY PRISM GETS DIGITAL! EMERGING STRATEGIES TO NURTURE LUXURY CONSUMERS’ EXTENDED-SELF AND BRAND

Lamberto Zollo, Riccardo Rialti

10:25-10:40

Exploring the Impact of User-Generated Content on Luxury Branding

Chaeyeon Park, Minjung Cho, Erin Cho

09:25-09:40

FASHION SUSTAINABILITY ADVOCACY AND MINDFUL CONSUMPTION IN THE DIGITAL AGE: AN ANALYSIS OF INSTAGRAM INFLUENCERS IN THE UK AND

Rubab Ashiq, Marie Haikel-El-Sabeh

09:40-09:55

More Real Isn’t Always Better: How Consumers Respond to Customized vs. Self-Replica Avatars in Virtual

Chorong Youn, Songmee Kim, Sunwoo Kim

09:55-10:10

SCROLLING MINDS: INVESTIGATING THE MENTAL HEALTH EFFECTS OF SOCIAL MEDIA ON YOUNG ADULTS

Viktoriia Vozharenko, Ada Leung

09:25-09:40

THE EFFECT OF BRANDING ON USERS PERCEPTIONS OF AI- POWERED CHATBOTS

Daniela Langaro, Catarina Marques, Jazia Gharbi

09:40-09:55

AI-Driven Content Strategies: Enhancing Consumer Engagement and Loyalty

C.M. Domingos, R.G. Bilro, S.M.C. Loureiro, C.M. Custódio

09:55-10:10

The Influence of AI-Powered Personalization on Brand Loyalty in the Fashion Industry

R.G. Bilro, S.M.C. Loureiro, J. Marques, M.B. Rodrigues, C.M. Custódio

10:10-10:25

FROM ALGORITHMS TO AISLES: AI'S IMPACT ON LUXURY SHOPPING TOURISM

Helena Rodrigues, Kenza Snoussi

09:25-09:40

STAY FOR THE PUNCHLINE: EXAMINING AD SKIPPING BEHAVIOUR IN HUMOROUS VIDEO ADS

Joanna Lin, Billy Sung, Sean Lee

09:40-09:55

Enhancing Marketing through the Integration of Agile and AI

Dorottya Sári, Tony C. Garrett

09:55-10:10

Exploring the impact of certain and uncertain discounts on consumer perception and behavior

Jeffery Xie, Kaiqiao Zhang, Sean Lee

09:25-09:40

In Web3 We Trust: Redefining Customer Loyalty and Driving Growth in Tourism Platforms

Yifan Fan, Boyu Lin, Yufei Lin

09:40-09:55

TRANSFORMING HOSPITALITY: THE IMPACT OF SERVICE ROBOT INTEGRATION ON CUSTOMER EXPERIENCE AND ORGANIZATIONAL BRAND

N. De Mena-Fernandez De Larrea, M.E. Aramendia-Muneta, M.P. Martinez-Ruiz

09:55-10:10

DEFINING SMARTNESS IN HOSPITALITY: KEY DIMENSIONS OF THE SMART HOTEL

Estrella Diaz

10:10-10:25

Bridging Media and Tourism: The Economic Significance of Audiovisual Productions in Tourist Destination

Chee Wei Cheah, Yiting Chen, Shengying Zhao

10:25-10:40

DESIGN ETHNOGRAPHY FOR AUTHENTIC AND INFORMATIVE VR-ENABLED EXPERIENTIAL TOURISM

Haoran Zhang, Alex Ivanov

09:25-09:40

Scale development and validation of consumer engagement with technology

Eric Shiu, Dian Li

09:40-09:55

FACTORS INFLUENCING CUSTOMER ENGAGEMENT IN THE ERA OF AI MARKETING

Marie C. Lee, Denise Breckon

09:55-10:10

EXPLORE HOW AI-GENERATED CULTURAL DESIGN ELEMENTS IMPACT CONSUMER BEHAVIOR IN DIFFERENT BRAND TYPES

Bingqing Yi

10:10-10:25

Creating Evaluation System of AI Generated Design in Fashion——Based on Brand Image Building

Hanhui Guo, Erin Cho

09:25-09:40

FROM HYPE TO BACKLASH: A THEORETICAL FRAMEWORK FOR DE-INFLUENCING IN SOCIAL MEDIA MARKETING

Ankita Misra

09:40-09:55

Virtual greenfluencers: The roles of anthropomorphism and narratives in encouraging pro-environmental behavioral

Dandan Liu, Jiemin Looi

09:55-10:10

THE PERSUASIVE POWER OF FINANCIAL INFLUENCER: UNPACKING MOTIVATION ATTRIBUTION, PARASOCIAL RELATIONSHIPS, AND SELF-EFFICACY IN FINANCIAL

Yi Xuan Ong, Ivy Siaw Hung Hii

10:50-11:50 Keynote Speech

11:50-12:50 Lunch

11:50-12:50 GAMMA Board Meeting & Editorial Board Meetings of the GAMMA/KSMS Official Journals

12:50-13:05

IMPACT OF CORPORATE ENVIRONMENTALISM ON BRAND EQUITY IN LUXURY BRANDING

Anwar Sadat Shimul, Isaac Cheah, Mahabubur Rahman, Mai Nguyen

13:05-13:20

How Consumer Feel to the Distinctive Categories of the Luxury Brand’s Co-branding and Their Spillover

Jie Sun, Wesley Yuen

13:20-13:35

Artification and Sustainability in Global Luxury Branding: The Case of Buccellati

Amalia Nangeroni, Annamaria Esposito

13:35-13:50

THE DOUBLE-EDGED IMPACT OF LUXURY FASHION BRAND PERSONALITY: CONSUMER REACTIONS TO GREEN INITIATIVES AND

Jungwon Kim, Youngju Jung, Yongjun Sung

13:50-14:05

DECODING GLOBAL LUXURY: CROSS-CULTURAL EVALUATIONS OF MICHELIN RESTAURANTS AND CELEBRITY CHEF

Hui-Wen Teng, Hsing-Lun Liu, Yu-Chen Hung, Kuo-Chin Wang, De-Yen Liu

12:50-13:05

How does regulatory focus influence consumers’ sharing of AI generated photos?

Xie Yi, Zhang Xiyuan, Zhang Yanhong

13:05-13:20

THE IMPACT OF FOMO ON CONSUMER WELL-BEING ON SOCIAL NETWORKING SITES: A STUDY OF IDOL FAN CONSUMPTION

Tianyu Wang, Yi Xuan Ong

13:20-13:35

“I DON’T WANT TO MISS OUT!” EXPLORING THE INTERACTIONS OF FEAR-OF-MISSING-OUT AND PARASOCIAL RELATIONSHIP WITH IDOLS ON TICKET SCALPING AND TICKET SCAM

Yi Xuan Ong

13:35-13:50

The Impact of AI Assistant Media Types on Users’ Emotional Disclosure Willingness: Dual Mediation Effects and the Moderating Role of Response

Bingcan Li, Yi Huang, Rukun Zhang

12:50-13:05

DECODING AI IN ADVERTISING RESEARCH: BIBLIOMETRIC AND TOPIC MODELING ANALYSIS

Heaseung Jeong, Yongjun Sung

13:05-13:20

ANTHROPOMORPHISM AND REALISM OF VIRTUAL INFLUENCERS: CONSUMERS’ INTENTION TO PURCHASE LUXURY BRANDED

Athena Chong, Ying Ying Tiong, Isaac Cheah, Joseph Sia, Ching Seng Yap

13:20-13:35

USING AI AGENTS TO STIMULATE SUSTAINABLE CHOICES

Freya De Keyzer, Ana Isabel Lopes, João Gonçalves

13:35-13:50

The Impact of Digital Assistant Device Characteristics on Recommendation Acceptance and Pruchase Intentions: From the Perspective of Psychological Distance and Mental Imagery

Bingcan Li, Yasha Cao, Rukun Zhang

12:50-13:05

YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF)

Hanna Lee, Angie Lee, Jung-Hwan Kim, Ui-Jeen Yu

13:05-13:20

HERITAGE IN VIRTUAL WORLD: COMPARING THE EFFECT OF METAVERSE AND PHYSICAL LUXURY FASHION ADVERTISING ON MESSAGE AUTHENTICITY AND PURCHASE

Jeongbin Whang, Jae-Young Oh, Sohyeon Park

13:20-13:35

Revolutionizing Fashion Advertising: The Role of Mixed Reality in Luxury Brand Experiences

Yihua Yu, Yeojin Choi, Eunju Ko

13:35-13:50

THE IMPACT OF RACIAL REPRESENTATION ON SOCIAL MEDIA: AUDIENCES REACTIONS TO DIVERSITY

Daniela Langaro, Catarina Marques, Mariana Cintra

12:50-13:05

THE RELATION BETWEEN LIVESTREAMERS, FLOW, AND TRUST: A CROSS-NATIONAL STUDY TO UNDERSTAND IMPULSE

Susana Santos, Sandra Miranda, Helena Martins Gonçalves

13:05-13:20

THE ROLE OF THINKING STYLES IN AR-ENABLED MOBILE APP EXPERIENCE

Katalin Hartl, Tommi Laukkanen, Ákos Varga

13:20-13:35

A CROSS-CULTURAL STUDY ON AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE

Marta Giovannetti, Lala Hu, Elena Cedrola

13:35-13:50

The Role of the Attributes of Fashion Trend AI Analysis Tools in Shaping Consumer Intentions

Xiaohong Xu, Eunju Ko, Minjung Cho

12:50-13:05

Religious tourism through a behavioral lens: a systematic literature review

Cesya Rizkika Parahiyanti

13:05-13:20

The Historical Evolution of Overtourism in Barcelona and Cross-Regional Comparative Analysis: A Process Tracing

Yewei Shang, Francesc Romagosa, Montserrat Pallares

13:20-13:35

Does generative artificial intelligence provide fair recommendations? – An ethnicity perspective

Jennifer Yee-Shan Chang, Whitney Vernes Smith, Weizheng Zhang

13:35-13:50

WHAT ACTUALLY COUNTS? RENOVATION PRIORITIZING IN BUSINESS HOTEL

Kuo-Ching Wang, Chia-Lin Hsiao, Yi Gao, Po-Chuan Tang

12:50-13:05

CONSUMER BEHAVIOUR ON MICRO-CREDENTIALS ENROLMENT: EMPIRICAL APPLICATION OF EXTENDED COM-B MODEL

Mina Cho, Zhiying Hou, Ian Phau

13:05-13:20

Greenwashing in Advertising: Consumer Perceptions, Moral Outrage, and the Path to Brand Avoidance

Anuj Jain

13:20-13:35

How Parasocial Interactions Drive online Purchase Intentions: A Meta-Analysis

Zeeshan Nadroo, Nivin Vinoi, Amit Shankar

12:50-13:05

Digital Fashion Weeks and Destination Visit Intention

Minjung Cho, Erin Cho

13:05-13:20

VIRTUAL GATEWAYS TO THE SPACE: UNVEILING SPACE TOURISM PERCEPTIONS THROUGH VIRTUAL REALITY’S ROLE

Sinhee Han, Ho-Yong Lee, Hyo-Dan Cho, Hakseung Shin, Yong-Ki Lee, Myungja Kim

13:20-13:35

LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM

Pongsakornrungsilp et.al

13:35-13:50

USER-GENERATED REVIEWS IN PET-FRIENDLY HOTELS: A MACHINE LEARNING APPROACH TO TRAVELERS' PREFERENCES

Jia Heng Li, Tae Hyun Baek

12:50-13:05

WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA

Ashley Chenn, David Lyu, Chenhao Wang, Erin Cho

13:05-13:20

AN LLM-BASED AI AGENT SIMULATION SYSTEM: FOUR-PARTY GAME DYNAMICS IN LIVE E-COMMERCE

Chenhao Wang, Erin Cho

13:20-13:35

A PHENOMENOLOGICAL STUDY ON THE PSYCHOLOGICAL MECHANISMS AND EMOTIONAL RESPONSES OF CONSUMERS TO ONLINE REVIEWS OF HOTEL ATTRACTIVENESS – A COMPARATIVE ANALYSIS OF DIFFERENT GENDERS AND GEOGRAPHICAL

Lai Yung Ada Lee, Tilen Pigac

13:35-13:50

Shopping with an artifical companion: AI shopping agent(AISA) service quality and companionship

Songmee Kim, Erin Cho, Yuri Lee

12:50-13:05

‘Stand By You’: AI-Driven Healthcare Marketing For Enhanced Patient Engagement

Akanksha Mishra

13:05-13:20

IMMERSIVE RETAIL: EXPLORING THE IMPACT OF VIRTUAL REALITY ON THE SHOPPING EXPERIENCE

Shan-Ying Shih, Tun-Min Catherine Jai, Chieh-Ju Lee

13:20-13:35

MEASURING AND OPTIMIZING ADVERTISING EFFECTIVENESS CONSIDERING CONSUMER ATTRIBUTES FOR THE REAL ESTATE INFORMATION

Michiko Miyamoto, Issei Mizonaga

13:35-13:50

Impact of Interactivity on Information Processing in Virtual Reality Experience

Hongxiao Yu, Haemoon Oh

13:50-14:05

Brands and Myths: from Coco Chanel, the Kelly Bag and a Panther - a typology of myths of valuable luxury

Franziska Wellendorff, Thomas Hensel, Fernando Fastoso

14:05-14:20

EXAMINING BRAND CRISIS IN THE LUXURY INDUSTRY: CRISIS SPILLOVER AND POST-CRISIS COMMUNICATION SPILLOVER ON RIVAL

Sohyoun Shin, Hyunjung Kim, Haejoon Shin, Sungho Lee

14:20-14:35

Gender Differences in Responding to AI versus Human-Designed Luxury Goods

Yin Zhu Jin, Jia Heng Li, Tae Hyun Baek

14:35-14:50

Cross-Cultural Motivations for Inconspicuous Consumption

Minjung Cho, Erin Cho

14:50-15:05

MATERIAL VS. EXPERIENTIAL SELF-GIFTING: THE ROLE OF CONTEXTUAL FACTORS IN MILLENNIALS AND GEN Z’S LUXURY

Sanghee Kim, Hyo Jung Julie Chang, Robert Paul Jones, Tunmin Catherine Jai

15:05-15:20

REDEFINING LUXURY FASHION BRANDING THROUGH THE STORES: AN INTERNATIONAL PERSPECTIVE OF ARCHITECTURE AND SENSORY MARKETING

Jin Jeong, Silvia Pérez-Bou

13:50-14:05

Inspiring Consumers Using Augmented Reality (AR) in Retailing: The Value Co-creation Perspective and Boundary Condition of Implicit

Tsunwai Wesley Yuen, Jie Sun

14:05-14:20

Inspiring Consumer Possible Selves in Augmented Reality with Awe

Ruyu Yun, Jie Meng

14:20-14:35

ENJOYING FREE TASTING! THE IMPACT OF SERVICE ROBOT ON INCREASING CONSUMER’S FREE TRIAL ACCEPTANCE

Zhaohan Xie, Yining Yu, You Wu

14:35-14:50

How humor is better? The Impact of Humorous Language Style of AI Comment Bot on Users' Social

Kunyan Wang, Lin Fang, Jiao Ge, Guoxin Li

14:50-15:05

AVATAR AS SITUATIONAL SELVES: EFFECTS ON CONSUMER BEHAVIOR IN VIRTUAL RETAIL CONTEXTS

Sakshi Korde, Satadruta Mookherjee, Fiona Schweitzer

13:50-14:05

INFLUENCE OF INFORMATION CHARACTERISTICS OF AI GENERATED ONLINE REVIEW SUMMARIES ON PRODUCT SALES

Ziyi He, Jiao Ge, Guoxin Li

14:05-14:20

How disclosure type and AI-designed post matters for influencer advertising on social media

Juan Shan, Chun Wang, Ling Jiang, Annie Peng Cui

14:20-14:35

From Pixels to Persuasion: Assessing Authenticity and Credibility as Mechanisms of Virtual Influencer

Jiemin Looi, Eunjin Anna Kim

14:35-14:50

The Paradox of Brand Activism Advertising: Bridging Divides and Deepening Polarization

Yuhosua Ryoo, Matthew Lunde, Pradeep Jacob, Marat Bakpayev

13:50-14:05

THE EFFECTS OF LUXURY BRAND SALES PROMOTIONS ON CONSUMER INTRINSIC MOTIVATION AND BRAND PERCEPTION: THE MODERATING ROLES OF SELF-MONITORING AND BRAND

Jung-Gyo Lee, Jang Ho Moon, Luyao Shen

14:05-14:20

Charismatic Fashion Designers’ impact on consumers’ brand perception - an application of Heider’s Balance

Priscilla Y.L. Chan, Tracy Mok, Andy Wong, Glory Wan

14:20-14:35

Engaging consumer through the storefront OOH: How AR elevating Advertising Creativity for Luxury

Chenyan Zou

14:35-14:50

THE IMPACT OF INCLUSIVE MARKETING ON SOCIAL PERCEPTIONS AND BRAND ANTHROPOMORPHISM IN LUXURY BRANDS

Jung Eun Lee, Jia Wu

14:50-15:05

STATUS VS. AUTONOMY: THE INFLUENCE OF HIGH AND LOW ART IN LUXURY ADVERTISING

Hanna Shin, Donghwy An, Nara Youn

15:05-15:20

WEAVING STORIES OF PRESTIGE: LEVERAGING KENTE HERITAGE AND NARRATIVE STRATEGIES IN LUXURY BRAND

Sharon Nunoo, Eddie Ruofei Chen, Morolake Dairo

13:50-14:05

THE IMPACT OF INNOVATION CAPABILITY ON FIRM PERFORMANCE: THE MODERATING ROLES OF MARKET SENSING AND NETWORK

Jeongbin Whang, Jong-Ho Lee

14:05-14:20

THE INFLUENCE OF CULTURE ON PSYCHIC DISTANCE: A CONCEPTUAL FRAMEWORK

Shuyi Hao, Mourad Touzani

14:20-14:35

EFFECTIVE B2B MARKETING STRATEGIES FOR RESOURCE-CONSTRAINED SMES: INSIGHTS FROM JPI HEALTHCARE IN

Jinwon Kim, Erin Cho

14:35-14:50

TO BE OR NOT TO BE HUMOROUS IN BTOB SALES ACROSS CULTURES? CULTURAL EFFECTS ON HUMOR STYLE IN INTERNATIONAL BTOB BUYER-SELLER

Laurent Bompar

14:50-15:05

Value Co-creation Through Employee-Service Robotics Collaboration: The Role of Employee Creativity

R. Panditharathna, Y.-I. Lee, P. Trim, Y. Liu, D. Bamber, D. Moratuwage

15:05-15:20

Combating Brand Spillover: Platform Strategies of Replacement and Enablement in E-Commerce

Feng Li, Yijia Wu, Neo Wong

13:50-14:05

GENERATIVE ARTIFICIAL INTELLIGENCE AS A CATALYST FOR REVITALIZING HOSPITALITY SPIRIT: SUSTAINING THE CORE OF HUMAN-CENTRIC

Hsuan Hsu

14:05-14:20

Leveraging Karmic Investment Motivation To Nudge Tourist Pro-Environmental Behavior

Lingyan Zhang, Elisa Chan, Lisa Wan

14:20-14:35

LIFE-SIZED STANDEES OF ANIME CHARACTERS OR AUGMENTED REALITY, WHICH IS BETTER TOOLS FOR DESTINATION

Akinori Ono, Ryohei Kitazawa, Makoto Ono

14:35-14:50

WHY FLEXIBILITY BENEFITS TOURIST EXPERIENCE: THE ROLE OF (NOT) NEEDING FOR GOAL CLOSURE

Iris Xue, Scott McCabe

14:50-15:05

Understanding tourist regret: A conceptual model

Li Zeng, Yingsha Zhang, Hongbo Liu

15:05-15:20

Instantaneous Emotion Mining for Smart Tourism: An Exploratory Study

Ruoran Liu, Jin-Xing Hao, Ziyue Gao

13:50-14:05

Research on the Impact of Customer Ritualized Experience on Brand Loyalty: The Moderating Role of Perceived Service

Shuman Wang, Mengyao Li, Chunlin Yuan, Tianjiao Wang, Juran Kim, Hakil Moon

14:05-14:20

HOW DOES EMPATHETIC AND AGENTIC AI TECHNOLOGY IMPACT CONSUMERS’ PERCEIVED CONTROL?

Lijun Xie

14:20-14:35

THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CUSTOMER EXPERIENCE: OPPORTUNITIES, CHALLENGES, AND ETHICAL

Anothai Ngamvichaikit

14:35-14:50

Digital Transformation: A Phygital Ecosystem for Enhancing Elderly’s Wellbeing and Experience

Sisi Tang

14:50-15:05

IS SHOWROOMING DRIVEN BY CONSUMERS’ PERCEIVED RISK OF PRODUCT PERFORMANCE IN OMNICHANNEL SHOPPING

Ui-Jeen Yu, Hanna Lee, Angie Lee, Jung-Hwan Kim

15:05-15:20

IMPACT OF COLLABORATIVE AI-HUMAN CONTENT ON POSITIVE CONSUMER EXPERIENCE

Hyukjin Jung, Hanku Kim

13:50-14:05

FOSTERING HUMAN-ROBOT HARMONY: AN EXPLORATION OF PROSOCIAL BEHAVIOR TOWARDS HOTEL SERVICE ROBOTS

Zhongyuan Zhou, Xiang Li

14:05-14:20

A QUALITATIVE INQUIRY AND CONCEPTUALIZATION OF TRAVELER COMMITMENT TO CHATGPT

Hongxiao Yu, Pimonwan Doycharoen, Joohyung Park, Kawon Kim

14:20-14:35

SERVICE ROBOTS IN HOSPITALITY: HOW WARMTH AND COMPETENCE INFLUENCE CUSTOMER REACTIONS TO HUMAN AND ANIMAL-LIKE

Bryan Usrey, Hiroaki Saito

14:35-14:50

RELATIONSHIPS AMONG AI INFLUENCER'S CHARACTERISTICS, PARASOCIAL RELATIONSHIP, PERCEIVED CREDIBILITY, AND TRAVEL

Gyeonghyun Jo, Jaehun Kim, Qi Jiang, Kyung Hoon Kim

14:50-15:05

TRANSFORMING HOSPITALITY MARKETING WITH AI CHATBOTS: A QUESTIONING SUPPORT TOOL FOR CREATIVE

Rosanna Leung

15:05-15:20

BLOCKCHAIN-VISUALIZED SUSTAINABILITY IN TOURISM SOUVENIRS: IMPACT ON WILLINGNESS TO PAY THROUGH AUTHENTICITY PERCEPTION AND WARM

Jingxian Liu, Fei Hao, Adil Masud Aman

13:50-14:05

COMMERCIALIZATION OF INFLUENCER CONTENT ON SOCIAL MEDIA: THE ROLES OF PARASOCIAL RELATIONSHIPS AND SPONSORSHIP

Kian Yeik Koay, Weng Marc Lim, Chee Wei Cheah

14:05-14:20

Do Customers Make Self-serving Attribution for Robot-delivered Services? The Role of Anthropomorphism and Technology

Chia-Yi Chen

14:20-14:35

The Rise of Companionship Service in the Digital and Social Transformation: A Systematic Literature

Wanyi Chen, Ruizhi Yuan, Martin J. Liu

14:35-14:50

Unleashing Word-of-Mouth Potential for AI-Designed Innovations through Advertising

Qi Yao, Qiuyan Wan, Wenkai Zhou, Jiachen Zhao

14:50-15:05

Providing Causal Explanation Enhances Consumer Adoption of New Products

Zhenfeng Ma, Jiayi He

15:05-15:20

Social Elements of Innovative/Traditional Practices in Subsistence Entrepreneurship: Examining Subsistence Entrepreneurs in Southernmost Rural Thailand on the Role of Technology in Shaping

Yupin Patarapongsant, Roland Gau

13:50-14:05

How Gift Failures Affect Givers’ Feelings of Social Exclusion and Subsequent Choices

Dong Lv, Zi Wang

14:05-14:20

Thriving in Adversity? The Mechanism of Negative Experiences in Cycling Tourism Fostering Transformative

Liwen Zhang, Jingwen Ma, Sujie Wang

14:20-14:35

USING CULTURE AND SOCIODEMOGRAPHIC VARIABLES TO EXPLAIN WHY PEOPLE LIVE ALONE AROUND THE WORLD

P.P. Cavalcante, M.A.B.K. Coelho, E. Lopes, S. Strehlau, Z. Krupka, V. Strehlau

14:35-14:50

Choosing Close to Home: How Disease Threats Drive Preference for Local Over Global Brands

Yunxin Liu

14:50-15:05

Cultural background and marketing strategies in the perception of design similarity: A comparison between the Netherlands and

Kazuko Sakamoto, Yuya Kinzuka

15:35-15:50

Is it better to be michelin and green at the same time? Exploring the perceived value and intentions towards michelin green

Lau Kong Cheen, Jeffery Xie, Sean Lee, Ian Phau

15:50-16:05

Status hope: The Conceptualisation of The Status Game

Guojun Sawyer He, Marcos Cerqueira Lima

16:05-16:20

Governance failures and brand consequences: The role of nepotism in consumer betrayal

Ha Youn Kim, Woojin Choi

16:20-16:35

EMBODYING COOLNESS AS A FORM CULTURAL CAPITAL OF LUXURY FASHION BRANDS -- A COMPARISON STUDY OF BURBERRY AND

Zhousheng Chang, Kun Wang, Nadya Ostroff

16:35-16:50

LUXURY, IDENTITY, AND DIGITAL INFLUENCE: THE INTERPLAY OF CULTURAL CAPITAL AND SELF-CONCEPT ON SOCIAL

Yingyu Li, Shinya Nagasawa

16:50-17:05

SHAPING LUXURY: THE STRATEGIC ROLE OF INFLUENCERS IN INTERNATIONAL FASHION BRANDING IN CHINA

Lala Hu, Diana A. Filipescu, Albena Pergelova

15:35-15:50

The downside of humor in social media complaint handling

Andreawan Honora, Arnold Japutra, Kai-Yu Wang

15:50-16:05

EXPLORING THE IMPACT OF AUTONOMY AND PERCEIVED RISKS ON CONSUMER ACCEPTANCE OF AI-POWERED PRODUCTS

Hyeyeon Yuk, Minji Kim, Jun Hwa Cheah, Tony Garrett

16:05-16:20

Backlash Against Activism in Reward-Based Crowdfunding Campaigns

Erlinde Cornelis, Mujtaba Ahsan, Alex Yao Yao

16:20-16:35

THE GAMIFIED SURVEY TAKING PROCESS FRAMEWORK: MOTIVATIONAL MATCHING HEXAD USERS WITH GAMIFICATION MECHANIC

Remco T Hoen, Catherine Frethey-Bentham, Karen Fernandez

16:35-16:50

THE UNCANNY VALLEY EFFECT IN ANTHROPOMORPHIC AI ROBOT DESIGN

Yunhao Yang, Jing Zhang

16:50-17:05

VIP-Micro Influencers: Creator Economy in Luxury Business

Jaeseok Lee, Eunju Ko

15:35-15:50

Digitalization and AI in Advertising: Insights from Hong Kong and Istanbul

Julie Bilby, Gül Şener, Eda Öztürk, Kara Chan, Şafak Şahin

15:50-16:05

Engaging Consumers in the Digital Age: The Role of Advertising Interaction Types in Social Media Marketing

Fengjie Zhang, Jing Zhang

16:05-16:20

Divergent or Relevant? How Creative Advertising Influences the Persuasive Effect of AI-Generated Ads

Qi Yao, Han Zhang, Wenkai Zhou

16:20-16:35

THE IMPACT OF DIVERSITY IN SOCIAL MEDIA

Daniela Langaro, Catarina Marques, Mariana Cintra

16:35-16:50

Is AI Your Collaborator or Competitor? How Perceived AI Role Shapes Consumer Response to AI-Generated

Tae Hyun Baek, Jooyoung Park, Hwahyeon Ahn

15:35-15:50

Scarcity as a Bridge: Transforming Materialism into Ethical Consumerism

Minjeong Kim, Eric Haley, Matthew Pittman

15:50-16:05

A DEEP UNDERSTANDING OF LUXURY FASHION BRANDS’ COLLABORATION PARTNER SELECTION STRATEGY: A DEEP LEARNING

Hyunsang Son, Young Eun Park

16:05-16:20

When Silence Speaks: The Role of Greenhushing in Fashion Brand Perceptions

Dongjae Lim, Jeongah Shin

16:20-16:35

METAVERSE AVATARS VS. REAL MODELS: SHAPING BRAND ATTITUDES

Sung Hun Bae, Erin Cho, Juran Kim

16:35-16:50

CROSS-BUYING EFFECTS OF OMNICHANNEL LUXURY BRANDS ADVERTISING MESSAGE : A SELF-DETERMINATION THEORY OF PERCEIVED

Sang-Chul Son, Joonheu Bae, Kyung Hoon Kim

15:35-15:50

THE ROLE OF INCUBATORS AND ACCELERATORS IN DRIVING THE INTERNATIONALIZATION OF B2B STARTUPS

Chiara Cantù, Lala Hu, Mirko Olivieri

15:50-16:05

Sustainability in the fashion industry: an inter-organizational approach

Jose Novais Santos, Joao Mota, Cristina Baptista

16:05-16:20

INTER-ORGANISATIONAL NETWORKS AND BOUNDARY OBJECTS: AN INVESTIGATION ON THE ITALIAN CAPITAL OF

Ilenia Bregoli, Georgiana Els, Michelle Bonera, Giacomo Del Chiappa

16:20-16:35

THE ROLE OF VALUE CO-CREATION AND AI TRANSFORMATION IN COOPETITION AND B2B FIRM'S PERFORMANCE

Woo Young Choi, Jae Hun Kim, Kyung Hoon Kim

16:35-16:50

AI TRANSFORMATION AND AI ADOPTION IN B2B ENVIRONMENT

Dong Hwan Park, Kyung Hoon Kim, Qi Jiang

16:50-17:05

RELATIONSHIP AMONG ESG MARKETING ACTIVITIES, STRATEGIC MARKETING ORIENTATIONS AND ESG CUSTOMER

Jinsoo Kim, Kyoung Hoon Kim

15:35-15:50

To sacrifice or not? Perceived value of sacrifice green initiatives and consumer values on luxury hotel guests’ perceptions and

Jeffery Xie, Sean Lee, Fabio Costa, Steve Dix

15:50-16:05

The role of AI personalisation in customer relationship management in service recovery

Mengying Zhang, Hongbo Liu, Iis Tussyadiah

16:05-16:20

CUSTOMERS' PERCEPTIONS OF AIR TRAVEL: INVESTIGATING CONVERGENCE VIA AN IPA

Ana Brochado, Michael Troilo, Álvaro Rosa

16:20-16:35

Human or virtual influencers? Exploring the factors influencing information processing and response in tourism

Xin Jean Lim, Jun-Hwa Cheah

16:35-16:50

Research on the Tourist Experience of Revitalizing the Cultural Heritage of the Macau Hotel Central

Ye Yang, Ruoying Li, Xinyuan Zhao, Zizhen Liu

16:50-17:05

IL VIAGGIO TRAVEL: A CASE STUDY OF ACCESSIBLE TOURISM IN COSTA RICA

Yawei Wang

15:35-15:50

Tech-Savvy Leadership and Its Influence on Firm Performance

Xin Qiao, Sehwan Oh

15:50-16:05

The Impact of Perceived Value of Luxury NFTs in the Metaverse on Consumer Well-being—An empirical study based on data from

Xiaolei Yu, Shuang Zhang, Kyunghoon Kim

16:05-16:20

HOW GENERATIVE AI SERVICES PERSUADE CUSTOMERS IN HIGH END RETAIL FINANCIAL PRODUCTS

Yun Ho Park, Kyung Hoon Kim

16:20-16:35

AI Services in Emotional and Cognitive Scenarios: The Mediating Roles of Perceived Fairness and Personalization in Service Quality

Feng Li, Zhe Song, Huanzhang Wang

16:35-16:50

Generative AI in the Creator Economy: Exploring Consumer Attitudes Toward AI-Generated Fashion

Yi Wang, Eunju Ko

16:50-17:05

The impact of psychological and physical distance on the adoption of artificial intelligence in

Wantong Xia, Jing Zhang

15:35-15:50

FROM PREFERENCE TO PRACTICE: HOW POLICY FRAMING SHAPES SUSTAINABLE CHOICES IN THE SHARING ECONOMY

Tugra Akarsu, Mohamed Mosaad

15:50-16:05

UNDERSTANDING E-WASTE RECYCLING BEHAVIOUR THROUGH THE THEORY OF PLANNED BEHAVIOUR: THE ROLE OF ENVIRONMENTAL VALUES, MORAL NORMS AND

Yvonne S.M. Ang, Noorita Mohammad

16:05-16:20

Freshness Matters: How Price (versus Quantity) Discounts Influence Consumer Response When Purchasing Near-expired

Huixin Deng, Shaoguang Yang

16:20-16:35

STRATEGIES FOR ADOPTING DIGITAL PRODUCT PASSPORTS IN THE TEXTILE AND FASHION INDUSTRY FOR SUSTAINABLE

Yujeong Won, Seyoon Jang, Hayoun Kim, Yujin Kim, Youngho Sim, Yuri Lee

16:35-16:50

ENCOURAGING SUSTAINABLE DIETS: HOW IMMERSIVE EXPERIENCES SHAPE THE WILLIGNESS TO EAT BUGS

Monica Mendini, Daina Matise Schubiger, Salvatore Maione, Paula C. Peter

15:35-15:50

An Analysis of Impulse Purchases in Interactive E-Commerce Using Bibliometric and Textual Data

Fuyume Sai

15:50-16:05

THE IMPACT OF CONTENT SOURCE IN SHORT-VIDEO MARKETING: AI DISCLOSURE AND CONSUMER TOLERANCE EFFECTS

Jialin Snow Wu, Chen Zheng

16:05-16:20

A STUDY OF GAMER IDENTITY AND WELL-BEING THROUGH COLLABORATIVE FASHION VIDEO GAME

Osmud Rahman

16:20-16:35

THE IMPACT OF CONSUMER PERSONALITY TRAITS ON POSITIVE AND NEGATIVE eWOM MOTIVATIONS

Sen Wang, Hirotsugu Takahashi

16:35-16:50

Trust Codes: Formal Mechanisms and Purchase Intentions in Online Shopping for Organic Foods in China

Hong Yi Li, Ai Chin Thoo, Hon Tat Huam, Ying Tuan Lo

15:35-15:50

IMPACT OF SOCIAL MEDIA USAGE ON MICRO AND SMALL BUSINESSES IN THE UNITED KINGDOM

Dayananda Palihawadana

15:50-16:05

Managing tensions in transitioning towards a sustainable business model

Irina Atkova, Tamara Galkina, Petri Ahokangas, Florian Lüdeke-Freund

16:05-16:20

Redefining Bandwagon Cues

Wahid, Rauf, Selvarajah, Neto, Mavrolampados, El Hosri, Luck, Khriyenko, Luck

16:20-16:35

A Platform for The Greater Good: How Can Digital Platforms Facilitate Social Innovation?

Ruiqi Wei

16:35-16:50

CONVINCE ME ON SOCIAL MEDIA: THE IMPACT OF VISUAL INFORMATION ENTROPY ON CONSUMER RESPONSES

Jiayuan Li, Kirsten Cowan, Euejung Hwang

16:50-17:05

A story to sell: The influence of storytelling and influencer-product fit on the effectiveness of influencer

Juan Shan, Ling Jiang, Annie Cui, Wenxin Zhou

15:35-18:30

APPLICATIONS OF METAVERSE IN TOURISM MARKETING: A SYSTEMATIC LITERATURE REVIEW

Kexin Qin, Kirsten Cowan, Teea Palo

THE CELEBRIFICATION PROCESS OF KOREAN SOCIAL MEDIA INFLUENCERS

Jiseon Han, George Balabanis

ADVERTISING IN THE FINANCIAL SECTOR: FACTORS INFLUENCING STUDENTS’ INVESTMENT INTENTIONS

Tra My Vu, Khanh Linh Do, Thi Thao Nguyen

Body Image and Impulsive Shopping

Hui Sang, Lizhu Davis

The More Innovative the Better? The Effect of Amenity Innovation on Customers’ Booking Intentions in P2P

Haiwang Liu, Xiaoyun Han, Limin Xiao, Yundan Zheng

POTENTIAL GOVERNANCE FRAMEWORK FOR A CONDOMINIUM ONCE THE LEGISLATOR ALLOWS THE TOKENIZATION OF PROPERTY

Figueiredo et.al

Price Revisions of Subscription Service: Focusing on Price Sensitivity and Retention

Ushio Dazai

CULTURAL IDENTITY AND GEN Z: ACCEPTANCE OF HAN ETHNIC CLOTHING IN TOURIST RENTALS

Ziyi Yang, Ting Chi, Lu Jiang

TAP, PAY, AND STAY HAPPY: IS MOBILE PAYMENT SERVICE QUALITY THE HIDDEN KEY TO TOURIST SATISFACTION?

Jie Yang, Shubin Yu

ARE BLEED LOGOS EFFECTIVE FOR TRAVELERS IN CROWDED TOURIST DESTINATIONS?

Jue Wang, Akinori Ono

THE EFFECT OF IDEALIZED FEMALE VIRTUAL INFLUENCERS ON WOMEN’S APPEARANCE COMPARISON : A SERIAL MEDIATION MODEL OF OBJECTIFICATION AND SOCIAL

Jeeweon Wee, Yoon-Jung Lee

HABITUS, TASTE AND MOTIVES FOR DARK TOURISM CONSUMPTION

I. Anagnostopoulou, K. Gdonteli, P. Athanasopoulou, G. Kipraios

Decoding Credibility and Influence: How Destination Videos Shape Travel Intentions

Aditya Sharma, Rahul Bora

IDENTIFICATION WITH A DESTINATION MANAGEMENT ORGANISATION (DMO)

Julia Schönbrunn, Sven Kuenzel, Ewa Krolikowska

THE MODERATING ROLE OF INFLUENCER MARKETING IN POP-UP STORE EFFECTIVENESS: EVIDENCE FROM FIELD DATA

Hyunsang Son, Young Eun Park, Si-yoon Park, Seoyoung Park

Designing and Implementing a Live Digital Campaign Planning Capstone: A Framework for Experiential Learning in Marketing

Sajith Narayanan, Rohit Tiwari

Legal and Ethical Challenges of AI-Driven Marketing: A Case Law Analysis and Policy Recommendations

Hyoungkoo Ha, Erin Cho

Enhancing tourist experience for culture destinations by digital storytelling

Sha Wang

STRENGTHENING BRAND OWNERS’ ROLES IN TRIADIC RELATIONSHIPS: LEVERAGING TIES WITH INDIRECT

Chih-Wei Lin, Lei-Yu Wu

Consumers take control: a redefinition of the in-store experience through the use of technology

Marta Blazquez Cano

EXAMINING APPAREL SHOPPING EXPERIENCES OF BABY BOOMERS AS CAREGIVERS FOR ELDERLY INDIVIDUALS

Osmud Rahman, Hong Yu, Megan Hughes, Karun Tangri, Zachary Robichaud

Miku Sugimoto, Yi Xuan Ong

THE NEW ERA OF LUXURY: THE ART OF PERSUASION IN THE DIGITAL WORLD

Medic Dragana

AN ANALYSIS OF THE INFLUENCE OF BEER COMMERCIALS ON PURCHASE INTENTION USING SENSORY MARKETING

Sohei Oku, Michiko Miyamoto

17:15-17:30

THE ROLE OF CSR IMAGE FOR LOYALTY

Doreén Pick, Alisara Rungnontarat Charinsarn

17:30-17:45

Unveiling Co-branding Spillover Effects: A Product-Level Perspective

Charlie Li, Tsunwai Wesley Yuen

17:45-18:00

Can Brand Activism Help? The Effects of Fit and Consumer Trait in Rebuilding Brand Trust

Cen Wang, Changyue Song

18:00-18:15

SUSTAINABILITY TOURISM BRANDING AND CULTURAL HERITAGE: SPORTS EVENT – OVIDIO RUNNING EUROPE

Genni Perlangeli, Andrea Rea

17:15-17:30

Self-Tracking as a Nudge: Fostering Sustainable Consumption through Consumer-based Activity Tracking

Anuj Jain, Sampa Anupurba Pahi, Debasis Pradhan

17:30-17:45

Ethical Consumption in the Age of AI: A Comparative Analysis of AI and Human Agents

Sunhwa Choi

17:45-18:00

EXPLORING ESG AUTHENTICITY AND CONSUMER MEANING-OUT PROPENSITY IN THE ERA OF SUSTAINABLE MARKETING: IMPACTS ON CONSUMER PSYCHOLOGY, BRAND AUTHENTICITY, AND

Hong Luo, Seong-Yeon Park

18:00-18:15

THE TICKING CLOCK: HOW TIME-OF-DAY AFFECTS THE HELPFULNESS OF REVIEW

Jonghwan Kim, Danbi Kim

17:15-17:30

Exploring the Most Effective Consumer-AI Interaction Types based on Consumer Decision Context

Sungwon Lee, Ji Hee Song

17:30-17:45

MICRO VS. MACRO INFLUENCERS: APPLYING TDA TO ANALYZE TRUST NETWORKS AND CONSUMER RESPONSES

Sunnyoung Lee, Jaewook Bae

17:45-18:00

Understanding AI-powered Inconsistent Recommendations: Insights from fMRI Studies

Meiling Yin, Wenying Tan, Eun-Ju Lee

18:00-18:15

THE DOUBLE-EDGED SWORD OF AI IN SOCIAL MEDIA INFLUENCER MARKETING

Alessandro Bigi, Fabio Cassia, Michelle Bonera

17:15-17:30

Shielding against foreign competition: The untapped power of government customers

Maggie Chuoyan Dong, Qianqian Huang, Bin Yang

17:30-17:45

How do Corporate Sociopolitical Activism Oriented Market Exits Affect Firm Performance? Evidence from Corporate Exodus from Russia amidst the 2022 Russo-Ukrainian

Di Fan, Wenjun Shu, Xiao Zhang, Maggie Dong

17:45-18:00

Information Search Autonomy: Virtual Reality's Impact on Bidding Behavior in Property Auctions

Shenyang Jiang, Wenchang Zhang, Che-Wei Liu

18:00-18:15

THE IMPACT OF LARGE LANGUAGE MODELS ON SERVICE CUSTOMIZATION: AN EMPIRICAL ANALYSIS OF TRIPADVISOR MANAGEMENT

Qiyuan Wang, Phyllis Wang, David Peng

17:15-17:30

LENIENT BANKRUPTCY LAWS AND ENTREPRENEURIAL GROWTH ASPIRATIONS

Taewan Kim, Byungku Lee, Seung Hoon Jang

17:30-17:45

THE ROLE OF RELATIONAL CAPABILITIES IN RADICAL INNOVATIONS

Kyriakos Kyriakopoulos, Paul Hughes

17:45-18:00

CONSUMER CHOICE OF RETAIL FORMAT IN THE OMNI-CHANNEL ERA: A TIME-OF-DAY PERSPECTIVE

Shinichiro Hata, Akira Shimizu

18:00-18:15

Friend or Foe? Unpacking Biases in Artificial Intelligence-Aided Supplier Scouting

Joel Lo Ribeiro, Kirk Plangger, Matteo Montecchi

17:15-17:30

Experiential Value Perspective in Agritourism: Effects on Consumer Satisfaction and Behavioral

Michelle Ann Cabiladas, Dave Centeno

17:30-17:45

Human psychology as a driver of tourism development: The effect of regional personality traits

Yuan William Li, Lisa C Wan

17:45-18:00

Who will purchase souvenirs online? Exploring cultural effects from a neurophysiological approach

Lei, Lin, Fong, Li, Ye, Agyeiwaah, Lei, Law

18:00-18:15

SPEECH VOICE CUES AND ENGAGEMENT IN TRAVEL LIVE STREAMING

Mengfan Li, Mingming Cheng

18:15-18:30

Understanding the production of brand authenticity: the role of witnessing the authenticity of the production process and cultural

Qilou Zhou, Qiushi Gu, Seongseop Sam Kim

17:15-17:30

HOW LUXURY UPCYCLING ENHANCES BRAND ATTITUDE THROUGH THE CREATOR’S ESSENCE

Soonjong Kim, Yuri Seo, Saira Khan, Benjamin Voyer

17:30-17:45

What Makes A Logo Premium? How Brand Logo Kerning Affects Premium Brand Evaluation

Yuxuan Sun, Youkai Kyle Xiao, Dickson Tok, Xing-Yu Marcos Chu, Yunhui Huang

17:45-18:00

Slowing time, shaping the future: the effect of mindfulness on intertemporal choice

Amy Errmann

18:00-18:15

BRAND REDEMPTION: HOW LIBERALS AND CONSERVATIVES DIFFER IN MORAL LICENSING

Divya Tewari, Yuri Seo, Eugene Chan

17:15-17:30

OVERCONFIDENCE OR RESILIENCE? INVESTIGATING THE DUAL ROLE OF SELF-ESTEEM IN CONSUMER DECISION-MAKING

Heejung Park, Matthew Lunde, Narang Park

17:30-17:45

Applying a stimulus-organism-response (S-O-R) model to explain people’s pro-environmental

Mei-Fang Chen

17:45-18:00

“DOES ANYONE ELSE JUST CONSTANTLY WANT NEW CLOTHING?” UNDERSTANDING AND ADDRESSING THE DESIRE FOR NEW

Letwin Tawira, Alex Ivanov

17:15-17:30

HOW UNCERTAIN REWARDS INFLUENCER CONSUMSERS’ REFERRAL BEHAVIOR

Huixin Deng, Xiaoyue Wu

17:30-17:45

Unravelling the Interaction between Content Type and Repost Source in Social Media Engagement

Ava Huijuan Yu, Trevor Kang Ean Chua, Amy Pei-Yu Chien

17:45-18:00

DECODING USER ENGAGEMENT AND TRUST DYNAMICS ON SHORT VIDEO PLATFORMS: A COMPREHENSIVE TYPOLOGY ROOTED IN THEORY AND

Peng Wang, George Balabanis

18:00-18:15

GETTING IN (VISUAL) TOUCH WITH CONSUMERS: EFFECTS OF VISUAL TEXTURE ON VISUAL PERCEPTION AND SOCIAL MEDIA

Olesia Nikulina, Dhruv Grewal

18:15-18:30

THE RESTAURANT – FOOD DELIVERY PLATFORM RELATIONSHIP: ASSESSING THE EFFECTS OF SOCIAL

Francesca Magno, Fabio Cassia, Christian M. Ringle

17:15-17:30

INVESTIGATING DUAL ROUTES COMMUNICATION OF SMART TOURISM TECHNOLOGIES IN WINTER SPORTS TOURISM

Shubin Yu, Yi Xuan Ong, Jie Yang, Juhyeok Jang

17:30-17:45

The Digital Shift in Sport Broadcasting: Do Influencers Help or Hurt KBO Viewership?

Hansol Kim, Kihan Kim

17:45-18:00

Medaling on Social: A Cross-Cultural Analysis of Olympic Athlete Branding and Engagement

Cen Wang

18:00-18:15

From Marginal to Mainstream—A Governmentality Perspective of Market Transition in eSports

Guojun Sawyer He, Weiwei Zhang, Simon Chadwick, Yiying Chen

18:15-18:30

Technological Innovations in Sports: Exploring Wearable Technology’s Impact on Consumer Behavior

Sisi Tang

18:30-19:00 2025 GAMMA Invited Fashion Show

19:00-22:00 Conference Dinner