Program for Friday, July 25th: Talk View

PROGRAM FOR FRIDAY, JULY 25TH: TALK VIEW

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08:00-08:15

When Twists Become Premium: The Role of Luxury Involvement in Price Perception

Seolwoo Park, Sohyeon Park

08:15-08:30

THE IMPACT OF COUNTRY OF ORIGIN AND SUSTAINABILITY ON YOUNG CONSUMERS' PERCEPTIONS OF LUXURY GOODS

Serena Rovai, Aihoor Aleem, Costanza Dasmi, Olga Nechaeva

08:30-08:45

Reimagining CSR and Moral Licensing in Global Luxury Branding: Strategies for Ethical Engagement and

Bahram Mahmoodi Kahriz

08:45-09:00

Image Fluency in Luxury Brands on Social Media

Selina Yuqing Xie, Joanne Yu

09:00-09:15

“MADE IN CHINA” LUXURY: WHY CHINESE GENERATIONS MATTER?

Andy Hou, Beatrice Parguel, Julia Pueschel

08:00-08:15

From interaction to impact: investigating the role of generative AI in facilitating consumer

Behzad Foroughi

08:15-08:30

Generative AI in Advertising: The Effect of AI Disclosure and Cultural Distance on Destination Visit

Jingya Huang, Bing Han, Hua Fan

08:30-08:45

Enjoyment or Anxiety? The Role of Proximity and Passionate Intensity in Shaping User Perceptions of AI

Calvin Wan, Daisy Lee, Peggy Ng, Irene Garnelo-Gomez

08:45-09:00

Do Humorous Ads Shape Attitudes and Lead to Purchase Intention? The Role of Incongruity and Need for

Lj Mae Jimenea, Janisha Lampa, Learell Deypalubos, Marlo Novino

09:00-09:15

Reducing Consumer Regret in Virtual Reality Shopping: The Impact of Enjoyment and AI vs. Human

Sumin Kim, Hongwei He, Nan Liu

08:00-08:15

UNDERSTANDING CONSUMERS’ PURCHASE INTENTIONS FOR AI-DRIVEN PRODUCTS ADVERTISED ON INSTAGRAM: A CROSS-GENERATION

Mei Xuan Liew

08:15-08:30

How Moral Judgment Incongruence Affects Employee Job Crafting: The Moderating Roles of AI-Generated Ads’ Verisimilitude and

Hua Fan, Wangshuai Wang, Lu Monroe Meng, Bing Han

08:30-08:45

GENERATIVE AI IN FASHION ADVERTISING: EXAMINING CONSUMER ATTITUDES AND BEHAVIOURAL RESPONSES

Courtney Chrimes, Charlene Gallery, Xiaoqian Shen

08:45-09:00

AI in Charity Advertising: Unpacking the Path to Charitable Donations through Agent Cues and

Chenxu Liu, Jiamin Bu

09:00-09:15

SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY

Inea Kim, Yung Kyun Choi

08:00-08:15

Beyond ‘Loud’: How Mindfulness Shapes Intrinsic Motivations for ‘Quiet’ Luxury Brand

Amy Errmann, Benjamin Voyer, Marilyn Giroux

08:15-08:30

COUNTRY PERCEPTIONS, ENVIRONMENTAL CONSCIOUSNESS, AND SECOND-HAND LUXURY CONSUMPTION – EVIDENCE FROM

Shuyi Hao, Julia Pueschel

08:30-08:45

VALUE-BASED SEGMENTATION OF YOUNG LUXURY CONSUMERS IN FASHION NFTS: PERSONAL AND LUXURY VALUE

Hanna Lee, Yingjiao Xu, Md. Rafiqul Islam Rana

08:45-09:00

THE IMPACT OF VIRTIAL INFLUENCER ADVERTISING ON CONSUMERS’ PARA-SOCIAL INTERACTIONS AND PURCHASE INTENTIONS; THE MEDIATION ROLE OF SOCIAL CUES AND PSYCHOLOGICAL

Huei-Ting Tsai

09:00-09:15

THE INNOVATIVE ROLE OF AI FOR LUXURY BRAND STORYTELLING

Serena Rovai, Olga Nechaeva, Costanza Dasmi, Raffaele Donvito, Gaetano Aiello

09:15-09:30

THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND

Zeling Zhong, Galina Kondrateva, Tatiana Khvatova

08:00-08:15

VALIDATING THE DIGITAL TRANSFORMATION VALUE CREATION FRAMEWORK IN AUSTRALIAN AND TAIWANESE

Billy Sung, Chai-Yang Chang, Aysa Bahar Arjmand, Chien Duong

08:15-08:30

BLURRING THE BOUNDARIES: GENAI’s ROLE IN SHAPING CONSUMER IDENTITY

Ankita Misra, Tam Dinh

08:30-08:45

DIGITAL HUMAN AVATAR’ HUMANNESS IN THE METAVERSE EXHIBITION: THE ROLE OF IMMERSION AND PERCEIVED

Wang Yeunju

08:00-08:15

Unfair or Fair? The Role of Service Robots in Customer Fairness Perceptions

Jingyu Liu, Yibei Li

08:15-08:30

SPEECH VOICE CUES AND ENGAGEMENT IN TRAVEL LIVE STREAMING

Mengfan Li, Mingming Cheng

08:30-08:45

THE ROLE OF GREEN CERTIFICATION AND SERVICE INNOVATION IN DRIVING SUSTAINABLE BEHAVIOR AMONG HOTEL GUESTS: PATHWAYS FOR SUSTAINABLE DEVELOPMENT IN THE HOSPITALITY

Xiaoxiao Liu

08:45-09:00

Who will purchase souvenirs online? Exploring cultural effects from a neurophysiological approach

Lei, Lin, Fong, Li, Ye, Agyeiwaah, Lei, Law

08:00-08:15

Digital Transformation: A Phygital Ecosystem for Enhancing Elderly’s Wellbeing and Experience

Sisi Tang

08:15-08:30

Research on the Impact of Customer Ritualized Experience on Brand Loyalty: The Moderating Role of Perceived Service

Shuman Wang, Mengyao Li, Chunlin Yuan, Tianjiao Wang, Juran Kim, Hakil Moon

08:30-08:45

HOW DOES EMPATHETIC AND AGENTIC AI TECHNOLOGY IMPACT CONSUMERS’ PERCEIVED CONTROL?

Lijun Xie

08:45-09:00

The Impact of Smartphone AI Assistant on Health Privacy Disclosure: The Moderating Role of Health Privacy

Bingcan Li, Qi Zhou, Rukun Zhang

09:00-09:15

THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CUSTOMER EXPERIENCE: OPPORTUNITIES, CHALLENGES, AND ETHICAL

Anothai Ngamvichaikit

08:00-08:15

TEXT-IMAGE CONGRUENCE OF AIRBNB HOSTS AND CUSTOMER BOOKING BEHAVIOR

Lingxue Zhan, Mingming Cheng

08:15-08:30

UNVEILING TRAVEL INFLUENCER EFFECTS THROUGH SOCIAL COMPARISON: EXAMINING WISHFUL TRAVELING AND COMPULSIVE TRAVEL VIDEO

Chien-Wen Chen, Mingchang Chih, Duong Thuy Trang Nguyen, Hoang-Thanh Duong

08:30-08:45

Effects of Virtual Human on Tourism Marketing in Digital Tourism Context

Huimin Xu, Juran Kim

08:45-09:00

Introducing non-paying tourists to review on the tourism e-commerce platform? The effect of the non-paying tourists' identity on tourist

Lu Zhao, Jialing Li, Shouyang Wang, Mingli Zhang

09:00-09:15

Bridging Media and Tourism: The Economic Significance of Audiovisual Productions in Tourist Destination

Chee Wei Cheah, Yiting Chen, Shengying Zhao

08:00-08:15

INVESTIGATION ON GAMIFICATION ELEMENTS FOR OLDER ADULTS IN THE HONG KONG TOURISM MARKET

Wun-Han Chan

08:15-08:30

A REVIEW OF AI-ENABLED ECOTOURISM EXPERIENCE MARKETING AND MEMORABLE MARKETING BASED ON THE CITESPACE

Qian Huang

08:30-08:45

VR's Experience Economy: Behavioral Differences and Usage Intent of Chinese and Korean Consumers - Forbidden City & Gyeongbokgung Palace

Yuanhan Fang, Yerim Chung

08:45-09:00

Developing sustainable tourism in an emerging market to attract female tourists

Punit Moris Ekka, Dr. Poonam Kumar

09:00-09:15

Exploring Influential Factors on Consumers’ Acceptance of Health Monitoring Technology in Apparel: Insights from the UTAUT

Sisi Tang

08:00-08:15

The Welfare Effects of Behavior-based Price Discrimination in E-commerce

Francesco Gabriele

08:15-08:30

IMPACT OF INTERNET CELEBRITY CHARACTERISTICS ON FANS’ CONTINUOUS FOLLOWING BEHAVIOUR

Kit Hong Wong, Cheng Joo Eng, Cheng-Han Lin

08:30-08:45

FROM REVIEWS TO REVENUE: EXAMINING THE IMPACT OF SOURCE MATERIAL AND ONLINE REVIEWS ON BOX OFFICE

Kosetsu Matsukasa, Woosik Shin

08:45-09:00

Live Streamer Characteristics and Audience Behavior: A Meta-Analytical Review

Pei Yu Chien, Jacky Mo, Cheng-Hao Liu

09:00-09:15

Unpacking Rank Effects: Cross-Category Variability in Online Marketplace Sales

Jun B. Kim, Kim Songhyun

09:15-09:30

THE IMPACT OF DIGITAL EXPERIENCE, CLIENT CENTRICITY, AND ONLINE PRIVACY ON CUSTOMER SATISFACTION: THE MEDIATING ROLE OF OMNICHANNEL CUSTOMER

Vera Butkouskaya, Kenan Shukiurov

08:00-08:15

LOYALTY ECOSYSTEM TRANSFORMATION IN THE AGE OF DIGITAL BUSINESS

Ronnie Figueiredo, Fabio Cardoso, Daniel Timóteo

08:15-08:30

FROM ALGORITHMS TO AISLES: AI'S IMPACT ON LUXURY SHOPPING TOURISM

Helena Rodrigues, Kenza Snoussi

08:30-08:45

The Influence of AI-Powered Personalization on Brand Loyalty in the Fashion Industry

R.G. Bilro, S.M.C. Loureiro, J. Marques, M.B. Rodrigues, C.M. Custódio

08:45-09:00

Hue Matters: How Color Shapes Women's Perceptions of STEM Advertising

Yael Pedro, Merav Weiss-Sidi

09:00-09:15

AI-Driven Content Strategies: Enhancing Consumer Engagement and Loyalty

C.M. Domingos, R.G. Bilro, S.M.C. Loureiro, C.M. Custódio

09:25-09:40

Priced by Perception: The Dynamics of Luxury NFT Valuation

Ashley Chenn, Kelly Cowart

09:40-09:55

FROM ATELIER TO ASSETS: THE FINANCIAL EPIC OF LUXURY EMPIRES (2014-2023)

Andressa Schneider, Suzane Strehlau

09:55-10:10

Local Effects of Introducing High-End Apartment Brands in South Korea

Bike Chen, Seoungwoo Lee

10:10-10:25

Effects of country-of-origin fit on Western brand status: A discussion of cross-border acquisition by Asian

Ken Kumagai

09:25-09:40

The Power of Visual Display: How Product Unit Presentation Shapes Promotional Effectiveness in Online

Sohyeon Park, Song Oh Yoon

09:40-09:55

Digital Transparency in Fast Fashion: The Influence of Digital Product Passports on Consumer Purchasing

Vera Herédia-Colaço, Leonor Silva

09:55-10:10

Can AI Chatbots Be Human or Super-Human as Customers Desire? The Magic of Embodied Virtual Writing

Helen Si Wang, Chi Kin Bennett Yim

10:10-10:25

TECHNOLOGY-ENHANCED VIRTUAL LUXURY: EXPLORING CONSUMER RESPONSES OF AI-DESIGNED LUXURY PRODUCTS

Xiaofei Bai, Hao Zhang

10:25-10:40

REVISITING THE SUPERIORITY OF HUMAN INFLUENCERS OVER VIRTUAL INFLUENCERS: THE ROLE OF PRODUCT FRAMING AND

Billy Sung, Athena Wei Chee Chong, Joanna Lin

09:25-09:40

Impact of Perceived Algorithmic Explainability, Control, and Literacy on User Evaluations in Short-Form Video

Jang Ho Moon, Jungyong Ahn, Youngju Jung, Yongjun Sung

09:40-09:55

Effects of the Content of Chatbot Conversations on the Advertising Personalization Paradox

Masahiko Shibuse, Satoshi Nakano

09:55-10:10

AI-personalized advertising: Acceptance and experience co-creation

Hien Thu Bui

10:10-10:25

Investigating the role of improvised real-time marketing on customer loyalty: the moderating role of AI

C. Yuan, Y. Yin, S. Wang, T. Wang, J. Bae, K.H. Kim

10:25-10:40

CONSUMER RESPONSES TO AI-GENERATED CREATIVE ADVERTISING: DOES AI REDUCE THE CUTENESS EFFECT OF PETS ON PURCHASE

Rukun Zhang, Yijia Zheng, Bingcan Li

09:25-09:40

The impact of sustainable communication on consumers’attitude change towards brand

Lan Guo

09:40-09:55

DO SOCIAl MEDIA INFLUENCERS’ ENDORSEMENTS ON XIAOHONGSHU STILL MATTER: THE MODERATING ROLES OF SOCIAL COMPARISON AND VALUE PERCEPTION IN LUXURY FASHION

Jinghong Xu, Haoyu Yang

09:55-10:10

How Virtual Human-Generated Content Works for Luxury Product Promotion

Huimin Xu, Juran Kim

10:10-10:25

LUXURY BECOMES TOO ACCESSIBLE: THE ANTECEDENTS AND EFFECTS OF LUXURY DEMOCRATICATION

Heaseung Jeong, Jungwon Kim, Youngju Jung, Yongjun Sung

10:25-10:40

THE IDENTITY PRISM GETS DIGITAL! EMERGING STRATEGIES TO NURTURE LUXURY CONSUMERS’ EXTENDED-SELF AND BRAND

Lamberto Zollo, Riccardo Rialti

10:40-10:55

Exploring the Impact of User-Generated Content on Luxury Branding

Chaeyeon Park, Minjung Cho, Erin Cho

09:25-09:40

FASHION SUSTAINABILITY ADVOCACY AND MINDFUL CONSUMPTION IN THE DIGITAL AGE: AN ANALYSIS OF INSTAGRAM INFLUENCERS IN THE UK AND

Rubab Ashiq, Marie Haikel-El-Sabeh

09:40-09:55

FROM EXPERIENCE TO ACTION: HOW AUGMENTED REALITY (AR) DRIVES CUSTOMER BEHAVIOR?

Phuong Viet Le-Hoang, Phuong Hoang-Ai, Teow Jasper, Phuong Tuyet Bui

09:55-10:10

A CROSS-CULTURAL APPROACH TO SPATIAL PERCEPTION VARIATIONS IN 3D VIRTUAL SPACE DESIGN

Yu Chen

10:10-10:25

SCROLLING MINDS: INVESTIGATING THE MENTAL HEALTH EFFECTS OF SOCIAL MEDIA ON YOUNG ADULTS

Viktoriia Vozharenko, Ada Leung

10:25-10:40

More Real Isn’t Always Better: How Consumers Respond to Customized vs. Self-Replica Avatars in Virtual

Chorong Youn, Songmee Kim, Sunwoo Kim

09:25-09:40

Understanding the production of brand authenticity: the role of witnessing the authenticity of the production process and cultural

Qilou Zhou, Qiushi Gu, Seongseop Sam Kim

09:40-09:55

Research on the Tourist Experience of Revitalizing the Cultural Heritage of the Macau Hotel Central

Ye Yang, Ruoying Li, Xinyuan Zhao, Zizhen Liu

09:55-10:10

The role of AI personalisation in customer relationship management in service recovery

Mengying Zhang, Hongbo Liu, Iis Tussyadiah

10:10-10:25

Human or virtual influencers? Exploring the factors influencing information processing and response in tourism

Xin Jean Lim, Jun-Hwa Cheah

10:25-10:40

CUSTOMERS' PERCEPTIONS OF AIR TRAVEL: INVESTIGATING CONVERGENCE VIA AN IPA

Ana Brochado, Michael Troilo, Álvaro Rosa

09:25-09:40

IS SHOWROOMING DRIVEN BY CONSUMERS’ PERCEIVED RISK OF PRODUCT PERFORMANCE IN OMNICHANNEL SHOPPING

Ui-Jeen Yu, Hanna Lee, Angie Lee, Jung-Hwan Kim

09:40-09:55

The impact of psychological and physical distance on the adoption of artificial intelligence in

Wantong Xia, Jing Zhang

09:55-10:10

DOES AI CHATBOT’S SERVICE QUALITY MATTER?: THE ROLE OF CUSTOMER SATISFACTION

Yung Huey Yeoh, Chia Yen Yang

10:10-10:25

IMPACT OF COLLABORATIVE AI-HUMAN CONTENT ON POSITIVE CONSUMER EXPERIENCE

Hyukjin Jung, Hanku Kim

10:25-10:40

Generative AI in the Creator Economy: Exploring Consumer Attitudes Toward AI-Generated Fashion

Yi Wang, Eunju Ko

10:40-10:55

AI Services in Emotional and Cognitive Scenarios: The Mediating Roles of Perceived Fairness and Personalization in Service Quality

Feng Li, Zhe Song, Huanzhang Wang

09:25-09:40

In Web3 We Trust: Redefining Customer Loyalty and Driving Growth in Tourism Platforms

Yifan Fan, Boyu Lin, Yufei Lin

09:40-09:55

TRANSFORMING HOSPITALITY: THE IMPACT OF SERVICE ROBOT INTEGRATION ON CUSTOMER EXPERIENCE AND ORGANIZATIONAL BRAND

N. De Mena-Fernandez De Larrea, M.E. Aramendia-Muneta, M.P. Martinez-Ruiz

09:55-10:10

DEFINING SMARTNESS IN HOSPITALITY: KEY DIMENSIONS OF THE SMART HOTEL

Estrella Diaz

10:10-10:25

DESIGN ETHNOGRAPHY FOR AUTHENTIC AND INFORMATIVE VR-ENABLED EXPERIENTIAL TOURISM

Haoran Zhang, Alex Ivanov

10:25-10:40

USER-GENERATED REVIEWS IN PET-FRIENDLY HOTELS: A MACHINE LEARNING APPROACH TO TRAVELERS' PREFERENCES

Jia Heng Li, Tae Hyun Baek

10:40-10:55

Algorithmic curation and content Homogeneity: balancing engagement and uniqueness in tourism

Yifan Fan

10:55-11:10

Entertainment vs. Information: Investigating Guest Engagement, Emotional Responses, and Interaction Patterns with Hotel

Adil Masud Aman, Fei Hao, Jingxian Liu

09:25-09:40

Scale development and validation of consumer engagement with technology

Eric Shiu, Dian Li

09:40-09:55

FACTORS INFLUENCING CUSTOMER ENGAGEMENT IN THE ERA OF AI MARKETING

Marie C. Lee, Denise Breckon

09:55-10:10

EXPLORE HOW AI-GENERATED CULTURAL DESIGN ELEMENTS IMPACT CONSUMER BEHAVIOR IN DIFFERENT BRAND TYPES

Bingqing Yi

10:10-10:25

WEAVING SUSTAINABILITY: A CONCEPTUAL FRAMEWORK FOR REPURPOSING TEXTILE SURPLUS IN ADDRESSING URBAN FOOD

David Lv

10:25-10:40

Creating Evaluation System of AI Generated Design in Fashion——Based on Brand Image Building

Hanhui Guo, Erin Cho

09:25-09:40

Impact of Interactivity on Information Processing in Virtual Reality Experience

Hongxiao Yu, Haemoon Oh

09:40-09:55

IMMERSIVE RETAIL: EXPLORING THE IMPACT OF VIRTUAL REALITY ON THE SHOPPING EXPERIENCE

Shan-Ying Shih, Tun-Min Catherine Jai, Chieh-Ju Lee

09:55-10:10

Consumers’ Goals of Social Media Usage After a Product Failure

Noelle Chung, Kyungwon Lee

10:10-10:25

Effect of Providing Personalized Communication on Social Media

Hua Chang, Lingling Zhang

10:25-10:40

MEASURING AND OPTIMIZING ADVERTISING EFFECTIVENESS CONSIDERING CONSUMER ATTRIBUTES FOR THE REAL ESTATE INFORMATION

Michiko Miyamoto, Issei Mizonaga

10:40-10:55

‘Stand By You’: AI-Driven Healthcare Marketing For Enhanced Patient Engagement

Akanksha Mishra

09:25-09:40

ATTACHED TO AR EXPERIENCES: THE ROLE OF SELF-CONSTRUAL AND EMOTIONAL INTELLIGENCE

M.B. Rodrigues, S.M.C. Loureiro, M.J.S. Coelho

09:40-09:55

UNDERSTANDING ATTITUDES TOWARD ARTIFICIAL INTELLIGENCE: THE ROLE OF SELF-EFFICACY AND SOCIAL

S.M.C. Loureiro, M.B. Rodrigues, D. Gonçalves, R.G. Bilro

09:55-10:10

HIGH FASHION MEETS HIGH TECH: NFTs ADDING SPARKLE TO LUXURY SHOPPING

Aihoor Aleem, Sandra Loureiro, Filipe Santos

10:10-10:25

THE EFFECT OF BRANDING ON USERS PERCEPTIONS OF AI- POWERED CHATBOTS

Daniela Langaro, Catarina Marques, Jazia Gharbi

10:25-10:40

EXPLORING ONLINE VEGAN COMMUNITIES: A MIXED METHOD APPROACH

Ana Hungara, Helena Nobre

10:50-11:50 Keynote Speech

11:50-12:05

IMPACT OF CORPORATE ENVIRONMENTALISM ON BRAND EQUITY IN LUXURY BRANDING

Anwar Sadat Shimul, Isaac Cheah, Mahabubur Rahman, Mai Nguyen

12:05-12:20

Does Anthropomorphism Devalue Luxury? The Impact of Anthropomorphism on Consumers’ Evaluations of Luxury

Lingling Wen, Yanli Jia

12:20-12:35

How Consumer Feel to the Distinctive Categories of the Luxury Brand’s Co-branding and Their Spillover

Jie Sun, Wesley Yuen

12:35-12:50

Artification and Sustainability in Global Luxury Branding: The Case of Buccellati

Amalia Nangeroni, Annamaria Esposito

12:50-13:05

THE DOUBLE-EDGED IMPACT OF LUXURY FASHION BRAND PERSONALITY: CONSUMER REACTIONS TO GREEN INITIATIVES AND

Jungwon Kim, Youngju Jung, Yongjun Sung

11:50-12:05

How does regulatory focus influence consumers’ sharing of AI generated photos?

Xie Yi, Zhang Xiyuan, Zhang Yanhong

12:05-12:20

The Impact of AI Assistant Media Types on Users’ Emotional Disclosure Willingness: Dual Mediation Effects and the Moderating Role of Response

Bingcan Li, Yi Huang, Rukun Zhang

12:20-12:35

THE IMPACT OF FOMO ON CONSUMER WELL-BEING ON SOCIAL NETWORKING SITES: A STUDY OF IDOL FAN CONSUMPTION

Tianyu Wang, Yi Xuan Ong

12:35-12:50

“I DON’T WANT TO MISS OUT!” EXPLORING THE INTERACTIONS OF FEAR-OF-MISSING-OUT AND PARASOCIAL RELATIONSHIP WITH IDOLS ON TICKET SCALPING AND TICKET SCAM

Yi Xuan Ong

11:50-12:05

Impacts of brand-related UGC on impulse buying in the virtual context

Huimin Xu, Joonheui Bae

12:05-12:20

DECODING AI IN ADVERTISING RESEARCH: BIBLIOMETRIC AND TOPIC MODELING ANALYSIS

Heaseung Jeong, Yongjun Sung

12:20-12:35

ANTHROPOMORPHISM AND REALISM OF VIRTUAL INFLUENCERS: CONSUMERS’ INTENTION TO PURCHASE LUXURY BRANDED

Athena Chong, Ying Ying Tiong, Isaac Cheah, Joseph Sia, Ching Seng Yap

12:35-12:50

The Impact of Digital Assistant Device Characteristics on Recommendation Acceptance and Pruchase Intentions: From the Perspective of Psychological Distance and Mental Imagery

Bingcan Li, Yasha Cao, Rukun Zhang

12:50-13:05

Unveiling The Future Of Cross-Sell: a Comparative Analysis of Item-Based vs. Collaborative Recommendations, and Human vs. Genai-Crafted Messages Through a Field

Bart C. Santing, Umut Konus

13:05-13:20

USING AI AGENTS TO STIMULATE SUSTAINABLE CHOICES

Freya De Keyzer, Ana Isabel Lopes, João Gonçalves

11:50-12:05

YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF)

Hanna Lee, Angie Lee, Jung-Hwan Kim, Ui-Jeen Yu

12:05-12:20

HERITAGE IN VIRTUAL WORLD: COMPARING THE EFFECT OF METAVERSE AND PHYSICAL LUXURY FASHION ADVERTISING ON MESSAGE AUTHENTICITY AND PURCHASE

Jeongbin Whang, Jae-Young Oh, Sohyeon Park

12:20-12:35

Revolutionizing Fashion Advertising: The Role of Mixed Reality in Luxury Brand Experiences

Yihua Yu, Yeojin Choi, Eunju Ko

12:35-12:50

THE IMPACT OF RACIAL REPRESENTATION ON SOCIAL MEDIA: AUDIENCES REACTIONS TO DIVERSITY

Daniela Langaro, Catarina Marques, Mariana Cintra

11:50-12:05

THE RELATION BETWEEN LIVESTREAMERS, FLOW, AND TRUST: A CROSS-NATIONAL STUDY TO UNDERSTAND IMPULSE

Susana Santos, Sandra Miranda, Helena Martins Gonçalves

12:05-12:20

THE ROLE OF THINKING STYLES IN AR-ENABLED MOBILE APP EXPERIENCE

Katalin Hartl, Tommi Laukkanen, Ákos Varga

12:20-12:35

The Role of the Attributes of Fashion Trend AI Analysis Tools in Shaping Consumer Intentions

Xiaohong Xu, Eunju Ko, Minjung Cho

12:35-12:50

A CROSS-CULTURAL STUDY ON AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE

Marta Giovannetti, Lala Hu, Elena Cedrola

11:50-12:05

Experiential Value Perspective in Agritourism: Effects on Consumer Satisfaction and Behavioral

Michelle Ann Cabiladas, Dave Centeno

12:05-12:20

Internal or External? Virtual Influencer and Its Influence on Destination Attractiveness?

Stella Xing Liu, Zichun Zhang, Lisa C. Wan, Rob Law

12:20-12:35

Bias and De-bias: Examining the Anchoring Effect of Official Ratings on Tourist Ratings

Peiliang Sun, Jingwen Liu, Yeyi Liu

12:35-12:50

Human psychology as a driver of tourism development: The effect of regional personality traits

Yuan William Li, Lisa C Wan

11:50-12:05

HOW GENERATIVE AI SERVICES PERSUADE CUSTOMERS IN HIGH END RETAIL FINANCIAL PRODUCTS

Yun Ho Park, Kyung Hoon Kim

12:05-12:20

The Impact of Perceived Value of Luxury NFTs in the Metaverse on Consumer Well-being—An empirical study based on data from

Xiaolei Yu, Shuang Zhang, Kyunghoon Kim

12:20-12:35

Tech-Savvy Leadership and Its Influence on Firm Performance

Xin Qiao, Sehwan Oh

12:35-12:50

CONSUMER SEGMENTATION IN LEISURE ACTIVITIES : A CLUSTER ANALYSIS APPROACH

Euijin Han

11:50-12:05

WHERE ARE WE HEADING? CONSEQUENCES OF OVERTOURISM ON RESIDENTS IN POPULAR TOURIST DESTINATIONS

Jogendra Nayak

12:05-12:20

Digital Fashion Weeks and Destination Visit Intention

Minjung Cho, Erin Cho

12:20-12:35

VIRTUAL GATEWAYS TO THE SPACE: UNVEILING SPACE TOURISM PERCEPTIONS THROUGH VIRTUAL REALITY’S ROLE

Sinhee Han, Ho-Yong Lee, Hyo-Dan Cho, Hakseung Shin, Yong-Ki Lee, Myungja Kim

12:35-12:50

LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM

Pongsakornrungsilp et.al

11:50-12:05

WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA

Ashley Chenn, David Lyu, Chenhao Wang, Erin Cho

12:05-12:20

AN LLM-BASED AI AGENT SIMULATION SYSTEM: FOUR-PARTY GAME DYNAMICS IN LIVE E-COMMERCE

Chenhao Wang, Erin Cho

12:20-12:35

A PHENOMENOLOGICAL STUDY ON THE PSYCHOLOGICAL MECHANISMS AND EMOTIONAL RESPONSES OF CONSUMERS TO ONLINE REVIEWS OF HOTEL ATTRACTIVENESS – A COMPARATIVE ANALYSIS OF DIFFERENT GENDERS AND GEOGRAPHICAL

Lai Yung Ada Lee, Tilen Pigac

12:35-12:50

Shopping with an artifical companion: AI shopping agent(AISA) service quality and companionship

Songmee Kim, Erin Cho, Yuri Lee

12:50-13:05

THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMERS' DESIRE FOR FASHION PRODUCTS IN GHANA

Seidu, Djangmah, Ofori, Eghan, Fobiri, Tekper, Acquaye

11:50-12:05

Artificial Intelligence in Commercial Airlines: User Perceptions and Its Impact on Customer

Fondevila-Gascón, Gutiérrez-Aragón, Lopez-Lopez, Curiel-Barrios

12:05-12:20

Applying AI assisted gamification and 3D spatial design to address multi-sensorial differences of learners on Marketing education digital

Yu Chen

12:20-12:35

WHAT MOTIVATES CUSTOMERS’ LIVESTREAM SHOPPING IN THE US? AN EXPLORATORY STUDY OF LUXURY/HIGH-END VS.

A. Rose Downs, Taylor Forillo, Caroline Kopot, Sophia Martin, Ching Yi Ng

12:35-12:50

HOW DOES VIDEO SCENE LENGTH AFFECT PRODUCT SALES? RETHINKING THE IMPACT OF COMPLETION RATE ON E-COMMERCE

Ping Wang, Hailin Zhang, Xina Yuan, Zixuan Wang

12:50-13:05

Transparent Technology: Evaluating the Impact of AI-Generated Ad Disclosure on Consumer Trust, Authenticity, and Purchase

Yao Yao

13:05-13:20

DIGITAL ORDERING AND ITS EFFECTS ON CONSUMER PLATE WASTE REDUCTION: INSIGHTS FROM A STAKEHOLDER ORIENTATION

Daisy Lee, Han Leung Tiffany Cheng, Sharyn Rundle-Thiele, Calvin Wan

11:50-12:05

HOW UNCERTAIN REWARDS INFLUENCER CONSUMSERS’ REFERRAL BEHAVIOR

Huixin Deng, Xiaoyue Wu

12:05-12:20

Unravelling the Interaction between Content Type and Repost Source in Social Media Engagement

Ava Huijuan Yu, Trevor Kang Ean Chua, Amy Pei-Yu Chien

12:20-12:35

DECODING USER ENGAGEMENT AND TRUST DYNAMICS ON SHORT VIDEO PLATFORMS: A COMPREHENSIVE TYPOLOGY ROOTED IN THEORY AND

Peng Wang, George Balabanis

12:35-12:50

An Exploratory Study on Consumer Decision-Making under the Influence of “China-Chic” among Chinese Youth in

Rongjia Li

12:50-13:05

PREDICT CONSUMER INTENTION TO USE MM FOR IN-STORE PURCHASES

Pius Michel Mindja, Martine Spence, Viviane Ondoua Biwolé

13:05-13:20

GETTING IN (VISUAL) TOUCH WITH CONSUMERS: EFFECTS OF VISUAL TEXTURE ON VISUAL PERCEPTION AND SOCIAL MEDIA

Olesia Nikulina, Dhruv Grewal

12:50-13:50 Lunch

13:50-14:05

THE IMPACT OF STORYTELLING AND AUGMENTED REALITY ON LUXURY EXPERIENCES RETAIL

Vera Herédia-Colaço, Adriana Marques

14:05-14:20

Brands and Myths: from Coco Chanel, the Kelly Bag and a Panther - a typology of myths of valuable luxury

Franziska Wellendorff, Thomas Hensel, Fernando Fastoso

14:20-14:35

MATERIAL VS. EXPERIENTIAL SELF-GIFTING: THE ROLE OF CONTEXTUAL FACTORS IN MILLENNIALS AND GEN Z’S LUXURY

Sanghee Kim, Hyo Jung Julie Chang, Robert Paul Jones, Tunmin Catherine Jai

14:35-14:50

EXAMINING BRAND CRISIS IN THE LUXURY INDUSTRY: CRISIS SPILLOVER AND POST-CRISIS COMMUNICATION SPILLOVER ON RIVAL

Sohyoun Shin, Hyunjung Kim, Haejoon Shin, Sungho Lee

14:50-15:05

Gender Differences in Responding to AI versus Human-Designed Luxury Goods

Yin Zhu Jin, Jia Heng Li, Tae Hyun Baek

15:05-15:20

Cross-Cultural Motivations for Inconspicuous Consumption

Minjung Cho, Erin Cho

13:50-14:05

Inspiring Consumers Using Augmented Reality (AR) in Retailing: The Value Co-creation Perspective and Boundary Condition of Implicit

Tsunwai Wesley Yuen, Jie Sun

14:05-14:20

Inspiring Consumer Possible Selves in Augmented Reality with Awe

Ruyu Yun, Jie Meng

14:20-14:35

ENJOYING FREE TASTING! THE IMPACT OF SERVICE ROBOT ON INCREASING CONSUMER’S FREE TRIAL ACCEPTANCE

Zhaohan Xie, Yining Yu, You Wu

14:35-14:50

How humor is better? The Impact of Humorous Language Style of AI Comment Bot on Users' Social

Kunyan Wang, Lin Fang, Jiaoju Ge, Guoxin Li

14:50-15:05

AVATAR AS SITUATIONAL SELVES: EFFECTS ON CONSUMER BEHAVIOR IN VIRTUAL RETAIL CONTEXTS

Sakshi Korde, Satadruta Mookherjee, Fiona Schweitzer

13:50-14:05

Do Virtual influencers excel in emotional contagion compared to humans in digital ads?

Chenying Hai, Jun Yan

14:05-14:20

INFLUENCE OF INFORMATION CHARACTERISTICS OF AI GENERATED ONLINE REVIEW SUMMARIES ON PRODUCT SALES

Ziyi He, Jiaoju Ge, Guoxin Li

14:20-14:35

FROM PIXELS TO PURPOSE: EXAMINING THE ROLE OF VIRTUAL VS. HUMAN INFLUENCERS IN TRANSPORTING CONSUMERS INTO INCLUSIVE

Sana Rehmat, Nadia Olivero, Alice Mazzucchelli

14:35-14:50

How disclosure type and AI-designed post matters for influencer advertising on social media

Juan Shan, Chun Wang, Ling Jiang, Annie Peng Cui

14:50-15:05

From Pixels to Persuasion: Assessing Authenticity and Credibility as Mechanisms of Virtual Influencer

Jiemin Looi, Eunjin Anna Kim

15:05-15:20

The Paradox of Brand Activism Advertising: Bridging Divides and Deepening Polarization

Yuhosua Ryoo, Matthew Lunde, Pradeep Jacob, Marat Bakpayev

13:50-14:05

THE EFFECTS OF LUXURY BRAND SALES PROMOTIONS ON CONSUMER INTRINSIC MOTIVATION AND BRAND PERCEPTION: THE MODERATING ROLES OF SELF-MONITORING AND BRAND

Jung-Gyo Lee, Jang Ho Moon, Luyao Shen

14:05-14:20

Charismatic Fashion Designers’ impact on consumers’ brand perception - an application of Heider’s Balance

Priscilla Y.L. Chan, Tracy Mok, Andy Wong, Glory Wan

14:20-14:35

Exploring the Impact of Immersive Technology on Sustainable Luxury Advertising: A Comparative Study Using the SOR Model Among Gen Z

Erelly Suman, Aishwarya Jain, Rajesh Ittamalla

14:35-14:50

Engaging consumer through the storefront OOH: How AR elevating Advertising Creativity for Luxury

Chenyan Zou

14:50-15:05

THE IMPACT OF INCLUSIVE MARKETING ON SOCIAL PERCEPTIONS AND BRAND ANTHROPOMORPHISM IN LUXURY BRANDS

Jung Eun Lee, Jia Wu

15:05-15:20

STATUS VS. AUTONOMY: THE INFLUENCE OF HIGH AND LOW ART IN LUXURY ADVERTISING

Hanna Shin, Donghwy An, Nara Youn

15:20-15:35

WEAVING STORIES OF PRESTIGE: LEVERAGING KENTE HERITAGE AND NARRATIVE STRATEGIES IN LUXURY BRAND

Sharon Nunoo, Eddie Ruofei Chen, Morolake Dairo

13:50-14:05

INTERNATIONAL CUSTOMER INVOLVEMENT, GREEN KNOWLEDGE INTEGRATION AMBIDEXTERITY, AND “FUZZY FRONT END” OUTCOMES OF GREEN PRODUCT DEVELOPMENT IN INTERNATIONAL CUSTOMER-SUPPLIER

Kuo-Hsiung Chang

14:05-14:20

THE IMPACT OF INNOVATION CAPABILITY ON FIRM PERFORMANCE: THE MODERATING ROLES OF MARKET SENSING AND NETWORK

Jeongbin Whang, Jong-Ho Lee

14:20-14:35

THE INFLUENCE OF CULTURE ON PSYCHIC DISTANCE: A CONCEPTUAL FRAMEWORK

Shuyi Hao, Mourad Touzani

14:35-14:50

EFFECTIVE B2B MARKETING STRATEGIES FOR RESOURCE-CONSTRAINED SMES: INSIGHTS FROM JPI HEALTHCARE IN

Jinwon Kim, Erin Cho

14:50-15:05

TO BE OR NOT TO BE HUMOROUS IN BTOB SALES ACROSS CULTURES? CULTURAL EFFECTS ON HUMOR STYLE IN INTERNATIONAL BTOB BUYER-SELLER

Laurent Bompar

15:05-15:20

Value Co-creation Through Employee-Service Robotics Collaboration: The Role of Employee Creativity

R. Panditharathna, Y.-I. Lee, P. Trim, Y. Liu, D. Bamber, D. Moratuwage

15:20-15:35

Combating Brand Spillover: Platform Strategies of Replacement and Enablement in E-Commerce

Feng Li, Yijia Wu, Neo Wong

13:50-14:05

Harnessing Framing Effects and Emotional Design to Enhance Sustainable Tourism Pricing Strategies: Insights from Overtourism

Xin Zhang, Mengxi Gao, Caleb Huanyong Chen

14:05-14:20

Religious tourism through a behavioral lens: a systematic literature review

Cesya Rizkika Parahiyanti

14:20-14:35

A Moderated Mediation Model on Conservation/Supplement of Psychological Resource Pathway to Employee

Yan Zhang, Chunyi Yan, Emily Ma, Juan Du, Yushan Chen

14:35-14:50

The Historical Evolution of Overtourism in Barcelona and Cross-Regional Comparative Analysis: A Process Tracing

Yewei Shang, Francesc Romagosa, Montserrat Pallares

14:50-15:05

Does generative artificial intelligence provide fair recommendations? – An ethnicity perspective

Jennifer Yee-Shan Chang, Whitney Vernes Smith, Weizheng Zhang

15:05-15:20

WHAT ACTUALLY COUNTS? RENOVATION PRIORITIZING IN BUSINESS HOTEL

Kuo-Ching Wang, Chia-Lin Hsiao, Yi Gao, Po-Chuan Tang

13:50-14:05

STAY FOR THE PUNCHLINE: EXAMINING AD SKIPPING BEHAVIOUR IN HUMOROUS VIDEO ADS

Joanna Lin, Billy Sung, Sean Lee

14:05-14:20

Enhancing Marketing through the Integration of Agile and AI

Dorottya Sári, Tony C. Garrett

14:20-14:35

Exploring the impact of certain and uncertain discounts on consumer perception and behavior

Jeffery Xie, Kaiqiao Zhang, Sean Lee

14:35-14:50

CONSUMER BEHAVIOUR ON MICRO-CREDENTIALS ENROLMENT: EMPIRICAL APPLICATION OF EXTENDED COM-B MODEL

Mina Cho, Zhiying Hou, Ian Phau

14:50-15:05

Greenwashing in Advertising: Consumer Perceptions, Moral Outrage, and the Path to Brand Avoidance

Anuj Jain

15:05-15:20

How Parasocial Interactions Drive online Purchase Intentions: A Meta-Analysis

Zeeshan Nadroo, Nivin Vinoi, Amit Shankar

13:50-14:05

FOSTERING HUMAN-ROBOT HARMONY: AN EXPLORATION OF PROSOCIAL BEHAVIOR TOWARDS HOTEL SERVICE ROBOTS

Zhongyuan Zhou, Xiang Li

14:05-14:20

Performance of Plastic Surgery official online platform from the Perspective of Chinese Medical

Chuying Xian, Shanshan Qi

14:20-14:35

A QUALITATIVE INQUIRY AND CONCEPTUALIZATION OF TRAVELER COMMITMENT TO CHATGPT

Hongxiao Yu, Pimonwan Doycharoen, Joohyung Park, Kawon Kim

14:35-14:50

SERVICE ROBOTS IN HOSPITALITY: HOW WARMTH AND COMPETENCE INFLUENCE CUSTOMER REACTIONS TO HUMAN AND ANIMAL-LIKE

Bryan Usrey, Hiroaki Saito

14:50-15:05

RELATIONSHIPS AMONG AI INFLUENCER'S CHARACTERISTICS, PARASOCIAL RELATIONSHIP, PERCEIVED CREDIBILITY, AND TRAVEL

Gyeonghyun Jo, Jaehun Kim, Qi Jiang, Kyung Hoon Kim

15:05-15:20

TRANSFORMING HOSPITALITY MARKETING WITH AI CHATBOTS: A QUESTIONING SUPPORT TOOL FOR CREATIVE

Rosanna Leung

15:20-15:35

BLOCKCHAIN-VISUALIZED SUSTAINABILITY IN TOURISM SOUVENIRS: IMPACT ON WILLINGNESS TO PAY THROUGH AUTHENTICITY PERCEPTION AND WARM

Jingxian Liu, Fei Hao, Adil Masud Aman

13:50-14:05

COMMERCIALIZATION OF INFLUENCER CONTENT ON SOCIAL MEDIA: THE ROLES OF PARASOCIAL RELATIONSHIPS AND SPONSORSHIP

Kian Yeik Koay, Weng Marc Lim, Chee Wei Cheah

14:05-14:20

Adapting Sense of Presence to Product Uncertainties in Crafting Augmented Reality Enhanced

Hua Fan, Diandian Xiang, Bing Han

14:20-14:35

CONSUMER BEHAVIOUR IN THE FACE OF FINANCIAL INNOVATION: A SYSTEMIC REVIEW OF THE LITERATURE AND A RESEARCH

Pius Michel Mindja, Martine Spence

14:35-14:50

Do Customers Make Self-serving Attribution for Robot-delivered Services? The Role of Anthropomorphism and Technology

Chia-Yi Chen

14:50-15:05

The Rise of Companionship Service in the Digital and Social Transformation: A Systematic Literature

Wanyi Chen, Ruizhi Yuan, Martin J. Liu

15:05-15:20

Unleashing Word-of-Mouth Potential for AI-Designed Innovations through Advertising

Qi Yao, Qiuyan Wan, Wenkai Zhou, Jiachen Zhao

13:50-14:05

How Gift Failures Affect Givers’ Feelings of Social Exclusion and Subsequent Choices

Dong Lv, Zi Wang

14:05-14:20

Do not break the spell in emerging markets - a cosmopolitan view on Starbucks' fair trade commitment in

Yanyan Chen, Dirk Moosmayer

14:20-14:35

Thriving in Adversity? The Mechanism of Negative Experiences in Cycling Tourism Fostering Transformative

Liwen Zhang, Jingwen Ma, Sujie Wang

14:35-14:50

USING CULTURE AND SOCIODEMOGRAPHIC VARIABLES TO EXPLAIN WHY PEOPLE LIVE ALONE AROUND THE WORLD

P.P. Cavalcante, M.A.B.K. Coelho, E. Lopes, S. Strehlau, Z. Krupka, V. Strehlau

14:50-15:05

Choosing Close to Home: How Disease Threats Drive Preference for Local Over Global Brands

Yunxin Liu

15:05-15:20

Cultural background and marketing strategies in the perception of design similarity: A comparison between the Netherlands and

Kazuko Sakamoto, Yuya Kinzuka

13:50-14:05

Trust Codes: Formal Mechanisms and Purchase Intentions in Online Shopping for Organic Foods in China

Hong Yi Li, Ai Chin Thoo, Hon Tat Huam, Ying Tuan Lo

14:05-14:20

How Do Parasocial Relationships with Influencers Shape Gen Z's Perception of Skincare Brands?

A.B. Adolfo, J.M. Cabili, J. Galariana, J.J. Abellana, S.R. Narit

14:20-14:35

THE RESTAURANT – FOOD DELIVERY PLATFORM RELATIONSHIP: ASSESSING THE EFFECTS OF SOCIAL

Francesca Magno, Fabio Cassia, Christian M. Ringle

14:35-14:50

Ads That Stick: How Personalized Social Media Advertisements Drive Consumer Loyalty

C. Dela Peña, S. Ongue, A.S. Redo, S.R. Narit, J.J. Abellana

14:50-15:05

INVESTIGATING THE RELATIONSHIP BETWEEN BIG FIVE PERSONALITY TRAITS AND IMPULSIVE BUYING BEHAVIOR IN E-COMMERCE: THE MODERATING ROLE OF

D.Q.H. Nguyễn, T.N.Q. Bùi, N.L. Nguyễn, T.K.L. Bùi, T.T. Trần

15:05-15:20

Discount Depth in Broadcasting Promotions: Evidence from Online Grocery

Xin Chen, Yunhao Huang

15:35-15:50

Is it better to be michelin and green at the same time? Exploring the perceived value and intentions towards michelin green

Lau Kong Cheen, Jeffery Xie, Sean Lee, Ian Phau

15:50-16:05

Status hope: The Conceptualisation of The Status Game

Guojun Sawyer He, Marcos Cerqueira Lima

16:05-16:20

Governance failures and brand consequences: The role of nepotism in consumer betrayal

Ha Youn Kim, Woojin Choi

16:20-16:35

EMBODYING COOLNESS AS A FORM CULTURAL CAPITAL OF LUXURY FASHION BRANDS -- A COMPARISON STUDY OF BURBERRY AND

Zhousheng Chang, Kun Wang, Nadya Ostroff

16:35-16:50

LUXURY, IDENTITY, AND DIGITAL INFLUENCE: THE INTERPLAY OF CULTURAL CAPITAL AND SELF-CONCEPT ON SOCIAL

Yingyu Li, Shinya Nagasawa

16:50-17:05

SHAPING LUXURY: THE STRATEGIC ROLE OF INFLUENCERS IN INTERNATIONAL FASHION BRANDING IN CHINA

Lala Hu, Diana A. Filipescu, Albena Pergelova

15:35-15:50

The downside of humor in social media complaint handling

Andreawan Honora, Arnold Japutra, Kai-Yu Wang

15:50-16:05

EXPLORING THE IMPACT OF AUTONOMY AND PERCEIVED RISKS ON CONSUMER ACCEPTANCE OF AI-POWERED PRODUCTS

Hyeyeon Yuk, Minji Kim, Jun Hwa Cheah, Tony Garrett

16:05-16:20

Backlash Against Activism in Reward-Based Crowdfunding Campaigns

Erlinde Cornelis, Mujtaba Ahsan, Alex Yao Yao

16:20-16:35

THE GAMIFIED SURVEY TAKING PROCESS FRAMEWORK: MOTIVATIONAL MATCHING HEXAD USERS WITH GAMIFICATION MECHANIC

Remco T Hoen, Catherine Frethey-Bentham, Karen Fernandez

16:35-16:50

THE UNCANNY VALLEY EFFECT IN ANTHROPOMORPHIC AI ROBOT DESIGN

Yunhao Yang, Jing Zhang

16:50-17:05

VIP-Micro Influencers: Creator Economy in Luxury Business

Jaeseok Lee, Eunju Ko

15:35-15:50

UNDERSTANDING HOW AND WHEN AI-GENERATED ADS ARE SHARED BY CONSUMERS: A CONCEPTUAL FRAMEWORK

Kalpak Kulkarni

15:50-16:05

Digitalization and AI in Advertising: Insights from Hong Kong and Istanbul

Julie Bilby, Gül Şener, Eda Öztürk, Kara Chan, Şafak Şahin

16:05-16:20

Engaging Consumers in the Digital Age: The Role of Advertising Interaction Types in Social Media Marketing

Fengjie Zhang, Jing Zhang

16:20-16:35

Divergent or Relevant? How Creative Advertising Influences the Persuasive Effect of AI-Generated Ads

Qi Yao, Han Zhang, Wenkai Zhou

16:35-16:50

THE IMPACT OF DIVERSITY IN SOCIAL MEDIA

Daniela Langaro, Catarina Marques, Mariana Cintra

16:50-17:05

Is AI Your Collaborator or Competitor? How Perceived AI Role Shapes Consumer Response to AI-Generated

Tae Hyun Baek, Jooyoung Park, Hwahyeon Ahn

15:35-15:50

Scarcity as a Bridge: Transforming Materialism into Ethical Consumerism

Minjeong Kim, Eric Haley, Matthew Pittman

15:50-16:05

A DEEP UNDERSTANDING OF LUXURY FASHION BRANDS’ COLLABORATION PARTNER SELECTION STRATEGY: A DEEP LEARNING

Hyunsang Son, Young Eun Park

16:05-16:20

When Silence Speaks: The Role of Greenhushing in Fashion Brand Perceptions

Dongjae Lim, Jeongah Shin

16:20-16:35

METAVERSE AVATARS VS. REAL MODELS: SHAPING BRAND ATTITUDES

Sung Hun Bae, Erin Cho, Juran Kim

16:35-16:50

CROSS-BUYING EFFECTS OF OMNICHANNEL LUXURY BRANDS ADVERTISING MESSAGE : A SELF-DETERMINATION THEORY OF PERCEIVED

Sang-Chul Son, Joonheu Bae, Kyung Hoon Kim

15:35-15:50

THE ROLE OF INCUBATORS AND ACCELERATORS IN DRIVING THE INTERNATIONALIZATION OF B2B STARTUPS

Chiara Cantù, Lala Hu, Mirko Olivieri

15:50-16:05

WHAT DRIVES THE VIEWERSHIP OF VIDEOS IN B2B? A STUDY OF THUMBNAIL ATTRIBUTES

Vikas Arora, Jogendra Nayak

16:05-16:20

Sustainability in the fashion industry: an inter-organizational approach

Jose Novais Santos, Joao Mota, Cristina Baptista

16:20-16:35

INTER-ORGANISATIONAL NETWORKS AND BOUNDARY OBJECTS: AN INVESTIGATION ON THE ITALIAN CAPITAL OF

Ilenia Bregoli, Georgiana Els, Michelle Bonera, Giacomo Del Chiappa

16:35-16:50

THE ROLE OF VALUE CO-CREATION AND AI TRANSFORMATION IN COOPETITION AND B2B FIRM'S PERFORMANCE

Woo Young Choi, Jae Hun Kim, Kyung Hoon Kim

16:50-17:05

AI TRANSFORMATION AND AI ADOPTION IN B2B ENVIRONMENT

Dong Hwan Park, Kyung Hoon Kim, Qi Jiang

17:05-17:20

RELATIONSHIP AMONG ESG MARKETING ACTIVITIES, STRATEGIC MARKETING ORIENTATIONS AND ESG CUSTOMER

Jinsoo Kim, Kyoung Hoon Kim

15:35-15:50

To sacrifice or not? Perceived value of sacrifice green initiatives and consumer values on luxury hotel guests’ perceptions and

Jeffery Xie, Sean Lee, Fabio Costa, Steve Dix

15:50-16:05

How does collective effervescence during a live concert shape tourists’ memorable experiences and subjective

Xuerui Liu, Minhui Wang

16:05-16:20

SERVICE ROBOTS AND CUSTOMER VALUE CO-DESTRUCTION BEHAVIOR: MECHANISMS AND IMPACT OF SOCIAL INTERACTION

Yurou Kong, Yinger Xu, Yang Yang, Woo Gon Kim

16:20-16:35

Instantaneous Emotion Mining for Smart Tourism: An Exploratory Study

Ruoran Liu, Jin-Xing Hao, Ziyue Gao

16:35-16:50

ADVANCING SENTIMENT ANALYSIS IN TOURISM AND HOSPITALITY: A SYSTEMATIC REVIEW OF USER-GENERATED CONTENT INSIGHTS AND FUTURE

Thinh Nguyen, Ai-Phuong Hoang

15:35-15:50

UNPACKING ONLINE GROCERY CARTS: A MISSION-BASED APPROACH TO SHOPPING TRIP SEGMENTATION

Marc Pocsay, Qiwei Han, Maximilian Kaiser

15:50-16:05

A Value Co-Creation Framework for Understanding Consumer Intention to Adopt AI in Mobile Banking

Wan Qi Lee, Ai Chin Thoo, Prof. Hon Tat Huam, Nur Shafeera Mohamad

16:05-16:20

The role of review bodies in AI contestation in fostering customer trust

Ivan Ho

16:20-16:35

AN EXAMINATION OF AI-BASED PURCHASE FORECHASTING

Michiko Miyamoto, Liu Han

16:35-16:50

Diversity and Prosocial Behavior: The Roles of Deprivation and Empathy

Jungsil Choi, Seongsoo Jang

15:35-15:50

FROM PREFERENCE TO PRACTICE: HOW POLICY FRAMING SHAPES SUSTAINABLE CHOICES IN THE SHARING ECONOMY

Tugra Akarsu, Mohamed Mosaad

15:50-16:05

UNDERSTANDING E-WASTE RECYCLING BEHAVIOUR THROUGH THE THEORY OF PLANNED BEHAVIOUR: THE ROLE OF ENVIRONMENTAL VALUES, MORAL NORMS AND

Yvonne S.M. Ang, Noorita Mohammad

16:05-16:20

Freshness Matters: How Price (versus Quantity) Discounts Influence Consumer Response When Purchasing Near-expired

Huixin Deng, Shaoguang Yang

16:20-16:35

Making Brand’s sustainability communication more effective: message characteristics

Arijit Das

16:35-16:50

EXPANDED VALUE-BELIEF-NORM (VBN) MODEL OF SUSTAINABLE FOOD CONSUMPTION

Jiyeon Kim, Md. Rafiqul Islam Rana

16:50-17:05

STRATEGIES FOR ADOPTING DIGITAL PRODUCT PASSPORTS IN THE TEXTILE AND FASHION INDUSTRY FOR SUSTAINABLE

Yujeong Won, Seyoon Jang, Hayoun Kim, Yujin Kim, Youngho Sim, Yuri Lee

15:35-15:50

DETERMINANTS OF CUSTOMER PURCHASE INTENTION TO ONLINE FOOD DELIVERY SERVICES: A CASE IN ILIGAN CITY

Steven Sachi Pangilinan

15:50-16:05

Providing Causal Explanation Enhances Consumer Adoption of New Products

Zhenfeng Ma, Jiayi He

16:05-16:20

Social Elements of Innovative/Traditional Practices in Subsistence Entrepreneurship: Examining Subsistence Entrepreneurs in Southernmost Rural Thailand on the Role of Technology in Shaping

Yupin Patarapongsant, Roland Gau

15:35-15:50

TIKTOK'S MARKETING IMPACT: EXPLORING SOCIAL IDENTIFICATION, SATISFACTION, AND CUSTOMER INTENTIONS

Abegail Mae Alba, Charmaine Joy Flores, Lucy Lumayaga, Shiny Rose Narit

15:50-16:05

AI and Social media marketing: A systematic review and future research direction

Fangfang Li, Zhe Zhu

16:05-16:20

IMPACT OF SOCIAL MEDIA USAGE ON MICRO AND SMALL BUSINESSES IN THE UNITED KINGDOM

Dayananda Palihawadana

16:20-16:35

Managing tensions in transitioning towards a sustainable business model

Irina Atkova, Tamara Galkina, Petri Ahokangas, Florian Lüdeke-Freund

16:35-16:50

Redefining Bandwagon Cues

Wahid, Rauf, Selvarajah, Neto, Mavrolampados, El Hosri, Luck, Khriyenko, Luck

16:50-17:05

Leveraging Machine Learning Algorithms and Online Survey in Influencer Marketing Attributes and Purchase Intention - Construct Development, Measurement and

Zazli Lily Wisker, Noor Alani

15:35-15:50

An Analysis of Impulse Purchases in Interactive E-Commerce Using Bibliometric and Textual Data

Fuyume Sai

15:50-16:05

Revenue Optimization Strategies for Creators on Reward-based Crowdfunding Platform

Harryanto Suhardjo, Karl Akbari

16:05-16:20

THE IMPACT OF CONTENT SOURCE IN SHORT-VIDEO MARKETING: AI DISCLOSURE AND CONSUMER TOLERANCE EFFECTS

Jialin Snow Wu, Chen Zheng

16:20-16:35

A STUDY OF GAMER IDENTITY AND WELL-BEING THROUGH COLLABORATIVE FASHION VIDEO GAME

Osmud Rahman

16:35-16:50

THE IMPACT OF CONSUMER PERSONALITY TRAITS ON POSITIVE AND NEGATIVE eWOM MOTIVATIONS

Sen Wang, Hirotsugu Takahashi

16:50-17:05

FACTORS AFFECTING ADOPTION OF MOBILE PAYMENT SYSTEMS BY CONSUMERS AND BUSINESS OWNERS IN ILIGAN CITY,

Earlwell Camelotes

15:35-18:30

Exploring Experiential Marketing Strategies of Luxury Fashion Brands in the Metaverse: An In-Depth Analysis of Immersive Consumer

Wang Yang, Tan Fusheng, Bai Yuqi

APPLICATIONS OF METAVERSE IN TOURISM MARKETING: A SYSTEMATIC LITERATURE REVIEW

Kexin Qin, Kirsten Cowan, Teea Palo

THE CELEBRIFICATION PROCESS OF KOREAN SOCIAL MEDIA INFLUENCERS

Jiseon Han, George Balabanis

ADVERTISING IN THE FINANCIAL SECTOR: FACTORS INFLUENCING STUDENTS’ INVESTMENT INTENTIONS

Tra My Vu, Khanh Linh Do, Thi Thao Nguyen

Body Image and Impulsive Shopping

Hui Sang, Lizhu Davis

The More Innovative the Better? The Effect of Amenity Innovation on Customers’ Booking Intentions in P2P

Haiwang Liu, Xiaoyun Han, Limin Xiao, Yundan Zheng

POTENTIAL GOVERNANCE FRAMEWORK FOR A CONDOMINIUM ONCE THE LEGISLATOR ALLOWS THE TOKENIZATION OF PROPERTY

Figueiredo et.al

Price Revisions of Subscription Service: Focusing on Price Sensitivity and Retention

Ushio Dazai

CULTURAL IDENTITY AND GEN Z: ACCEPTANCE OF HAN ETHNIC CLOTHING IN TOURIST RENTALS

Ziyi Yang, Ting Chi, Lu Jiang

The Impact of UGC on Travelers’ Lodging Intention with the Mediating Effect of the Usefulness of Contents: Special Reference to Travel Lodges in Sri

Bimali Wijesundara

THE PARADOX OF TRANSPARENCY: THE DUAL IMPACT OF SPONSORSHIP DISCLOSURE ON TRAVEL INFLUENCER CREDIBILITY, DESIRE TO MIMIC, AND VISIT

Jongkuk Shin, Jaehun Kim, Muhammad Waqas Khan

Why Curiosity Solutions Matter: Moderating the Impact of Curiosity on Brand Attitude and Engagement

Yi-Ting Chu, Kuan-Ju Chen

TAP, PAY, AND STAY HAPPY: IS MOBILE PAYMENT SERVICE QUALITY THE HIDDEN KEY TO TOURIST SATISFACTION?

Jie Yang, Shubin Yu

ARE BLEED LOGOS EFFECTIVE FOR TRAVELERS IN CROWDED TOURIST DESTINATIONS?

Jue Wang, Akinori Ono

THE EFFECT OF IDEALIZED FEMALE VIRTUAL INFLUENCERS ON WOMEN’S APPEARANCE COMPARISON : A SERIAL MEDIATION MODEL OF OBJECTIFICATION AND SOCIAL

Jeeweon Wee, Yoon-Jung Lee

Artificial Intelligence (AI) technologies in hotel sustainable development

Shiya Yuan, Shanshan Qi

HABITUS, TASTE AND MOTIVES FOR DARK TOURISM CONSUMPTION

I. Anagnostopoulou, K. Gdonteli, P. Athanasopoulou, G. Kipraios

Enhancing National Image Via Sporting Events: The Case of The Global Nomad Games in Kazakhstan

Elmira Bogoviyeva, Azamat Gimranov

Decoding Credibility and Influence: How Destination Videos Shape Travel Intentions

Aditya Sharma, Rahul Bora

IDENTIFICATION WITH A DESTINATION MANAGEMENT ORGANISATION (DMO)

Julia Schönbrunn, Sven Kuenzel, Ewa Krolikowska

THE MODERATING ROLE OF INFLUENCER MARKETING IN POP-UP STORE EFFECTIVENESS: EVIDENCE FROM FIELD DATA

Hyunsang Son, Young Eun Park, Si-yoon Park, Seoyoung Park

Designing and Implementing a Live Digital Campaign Planning Capstone: A Framework for Experiential Learning in Marketing

Sajith Narayanan, Rohit Tiwari

Legal and Ethical Challenges of AI-Driven Marketing: A Case Law Analysis and Policy Recommendations

Hyoungkoo Ha, Erin Cho

Enhancing tourist experience for culture destinations by digital storytelling

Sha Wang

The evolution of prestige in the luxury industry: a network of opportunities for digital trends and innovative marketing

Andrea Reményi

Advertising and Sales Promotion Effects on Retail Store Sales: Big Data Analytics

Chanthika Pornpitakpan, Guanyuan Lu, Qiuling Li

Scale Development Study on Artificial Intelligence Automation-Augmentation in the Service Industry

Amit Kumar, Harish Kumar

STRENGTHENING BRAND OWNERS’ ROLES IN TRIADIC RELATIONSHIPS: LEVERAGING TIES WITH INDIRECT

Chih-Wei Lin, Lei-Yu Wu

BEYOND THE HUMAN TOUCH: AI INFLUENCERS AND THEIR IMPACT ON MILLENNIALS' PURCHASE DECISIONS IN SOCIAL

Neha Sadhotra, Kalpesh Vedak

MORALLY CONTROVERSIAL CONSUMPTION: A STUDY OF PROSTITUTES AND THEIR CLIENTS IN THAILAND

Yupin Patarapongsant, Tanyatip Kharuhayothin

Consumers take control: a redefinition of the in-store experience through the use of technology

Marta Blazquez Cano

EXAMINING APPAREL SHOPPING EXPERIENCES OF BABY BOOMERS AS CAREGIVERS FOR ELDERLY INDIVIDUALS

Osmud Rahman, Hong Yu, Megan Hughes, Karun Tangri, Zachary Robichaud

Miku Sugimoto, Yi Xuan Ong

THE NEW ERA OF LUXURY: THE ART OF PERSUASION IN THE DIGITAL WORLD

Medic Dragana

AN ANALYSIS OF THE INFLUENCE OF BEER COMMERCIALS ON PURCHASE INTENTION USING SENSORY MARKETING

Sohei Oku, Michiko Miyamoto

17:15-17:30

REDEFINING LUXURY FASHION BRANDING THROUGH THE STORES: AN INTERNATIONAL PERSPECTIVE OF ARCHITECTURE AND SENSORY MARKETING

Jin Jeong, Silvia Pérez-Bou

17:30-17:45

THE TRANSITION OF THE FASHION MARKET AFTER EXIT OF LUXURY BRANDS: THE EVIDENCE FROM THE NATURAL

Vera Rebiazina, Alexander Krasnikov

17:45-18:00

From Canvas to Couture: The Influence of Artification on Luxury Branding

M. Massi, A. Rurale, J.I. Rojas-Méndez, A. Vocino, A. Ricci

18:00-18:15

BALANCING LUXURY AND SUSTAINABILITY: THE ROLE OF AI INFLUENCER MESSAGING AND TRADE-OFF DISCOMFORT IN SHAPING CONSUMER PURCHASE

Qi Jiang, Joonheui Bae, Sang Chul Son, Kyung Hoon Kim

18:15-18:30

Effects of Consumption Congruence on Consumer Preference on AI Driven Service of Luxury Brands

Honglei Liu, Xinran Wang, Mengmeng Zhang, Huanzhang Wang, Kyung Hoon Kim

17:15-17:30

Self-Tracking as a Nudge: Fostering Sustainable Consumption through Consumer-based Activity Tracking

Anuj Jain, Sampa Anupurba Pahi, Debasis Pradhan

17:30-17:45

Ethical Consumption in the Age of AI: A Comparative Analysis of AI and Human Agents

Sunhwa Choi

17:45-18:00

DO WEB3 METAVERSES PROVIDE GREATER VALUE TO CONSUMERS THAN WEB2? EXPERIMENTAL INSIGHTS

Elissar Toufaily, Saeedeh Rezaee Vessal

18:00-18:15

EXPLORING ESG AUTHENTICITY AND CONSUMER MEANING-OUT PROPENSITY IN THE ERA OF SUSTAINABLE MARKETING: IMPACTS ON CONSUMER PSYCHOLOGY, BRAND AUTHENTICITY, AND

Hong Luo, Seong-Yeon Park

18:15-18:30

THE TICKING CLOCK: HOW TIME-OF-DAY AFFECTS THE HELPFULNESS OF REVIEW

Jonghwan Kim, Danbi Kim

17:15-17:30

DECODING SIGNALS: CONSUMER RESPONSES TO GENAI-DRIVEN TOURISM ADS AND THE IMPACT OF DISCLOSURE

Orane Farrah Lahcine, Yeolib Kim

17:30-17:45

Exploring the Most Effective Consumer-AI Interaction Types based on Consumer Decision Context

Sungwon Lee, Ji Hee Song

17:45-18:00

MICRO VS. MACRO INFLUENCERS: APPLYING TDA TO ANALYZE TRUST NETWORKS AND CONSUMER RESPONSES

Sunnyoung Lee, Jaewook Bae

18:00-18:15

Understanding AI-powered Inconsistent Recommendations: Insights from fMRI Studies

Meiling Yin, Wenying Tan, Eun-Ju Lee

18:15-18:30

THE DOUBLE-EDGED SWORD OF AI IN SOCIAL MEDIA INFLUENCER MARKETING

Alessandro Bigi, Fabio Cassia, Michelle Bonera

17:15-17:30

THE NEGATIVE IMPACT OF PERCEIVED RISK ON NEOBANKS’ ADOPTION

Magdalini Soureli, Ioannis Chaniotakis, Maria Salamoura

17:30-17:45

CONSUMERS’ PRIVACY PROTECTION BEHAVIORS IN SMART DEVICES ADOPTION: A PERSON-CENTERED INVESTIGATION

Hua Ariel Li, Monica Grosso, Kumar Ranjan

17:45-18:00

THE CONSUMER PERCEPTION OF DARK PATTERNS ON ONLINE TRAVEL PLATFORMS

Su Jin Yang, Jungwon Nam

17:15-17:30

LENIENT BANKRUPTCY LAWS AND ENTREPRENEURIAL GROWTH ASPIRATIONS

Taewan Kim, Byungku Lee, Seung Hoon Jang

17:30-17:45

THE ROLE OF RELATIONAL CAPABILITIES IN RADICAL INNOVATIONS

Kyriakos Kyriakopoulos, Paul Hughes

17:45-18:00

CONSUMER CHOICE OF RETAIL FORMAT IN THE OMNI-CHANNEL ERA: A TIME-OF-DAY PERSPECTIVE

Shinichiro Hata, Akira Shimizu

18:00-18:15

INNOVATION FOR COMMERCIAL PERFORMANCE AMONG SETUP BENEFICIARIES IN NORTHERN MINDANAO: THE MODERATING ROLE OF DOST

Dorina Marie Ytang, Marlo Novino

18:15-18:30

Friend or Foe? Unpacking Biases in Artificial Intelligence-Aided Supplier Scouting

Joel Lo Ribeiro, Kirk Plangger, Matteo Montecchi

17:15-17:30

Understanding tourist regret: A conceptual model

Li Zeng, Yingsha Zhang, Hongbo Liu

17:30-17:45

Unveiling Consumer Preferences through biological signals: An experiment based on fNIRS and eye-tracking in Cultural and Creative Product

Yu Jiang

17:45-18:00

WHY FLEXIBILITY BENEFITS TOURIST EXPERIENCE: THE ROLE OF (NOT) NEEDING FOR GOAL CLOSURE

Iris Xue, Scott McCabe

18:00-18:15

LIFE-SIZED STANDEES OF ANIME CHARACTERS OR AUGMENTED REALITY, WHICH IS BETTER TOOLS FOR DESTINATION

Akinori Ono, Ryohei Kitazawa, Makoto Ono

18:15-18:30

Leveraging Karmic Investment Motivation To Nudge Tourist Pro-Environmental Behavior

Lingyan Zhang, Elisa Chan, Lisa Wan

18:30-18:45

GENERATIVE ARTIFICIAL INTELLIGENCE AS A CATALYST FOR REVITALIZING HOSPITALITY SPIRIT: SUSTAINING THE CORE OF HUMAN-CENTRIC

Hsuan Hsu

17:15-17:30

HOW LUXURY UPCYCLING ENHANCES BRAND ATTITUDE THROUGH THE CREATOR’S ESSENCE

Soonjong Kim, Yuri Seo, Saira Khan, Benjamin Voyer

17:30-17:45

What Makes A Logo Premium? How Brand Logo Kerning Affects Premium Brand Evaluation

Yunxuan Sun, Youkai Kyle Xiao, Dickson Tok, Xing-Yu Marcos Chu, Yunhui Huang

17:45-18:00

Slowing time, shaping the future: the effect of mindfulness on intertemporal choice

Amy Errmann

18:00-18:15

Beyond Discounts: Unpacking Consumer Purchase Intentions in China’s Livestreaming E-Commerce

Herbert Sima

18:15-18:30

BRAND REDEMPTION: HOW LIBERALS AND CONSERVATIVES DIFFER IN MORAL LICENSING

Divya Tewari, Yuri Seo, Eugene Chan

17:15-17:30

ENCOURAGING SUSTAINABLE DIETS: HOW IMMERSIVE EXPERIENCES SHAPE THE WILLIGNESS TO EAT BUGS

Monica Mendini, Daina Matise Schubiger, Salvatore Maione, Paula C. Peter

17:30-17:45

OVERCONFIDENCE OR RESILIENCE? INVESTIGATING THE DUAL ROLE OF SELF-ESTEEM IN CONSUMER DECISION-MAKING

Heejung Park, Matthew Lunde, Narang Park

17:45-18:00

Applying a stimulus-organism-response (S-O-R) model to explain people’s pro-environmental

Mei-Fang Chen

18:00-18:15

“DOES ANYONE ELSE JUST CONSTANTLY WANT NEW CLOTHING?” UNDERSTANDING AND ADDRESSING THE DESIRE FOR NEW

Letwin Tawira, Alex Ivanov

18:15-18:30

Walking the Talk: Bridging the Gap Between Sustainable Fashion attitude and Consumer Behavior with Gen Z: The Contribution of Neutralization

Lilia Righi

17:15-17:30

A STRATEGIC-CONFLICT PERSPECTIVE ON THE INTERPLAY OF CAUSATION AND EFFECTUATION IN ENTREPRENEURIAL MARKETING PROCESS OF

Tamara Galkina, Man Yang

17:30-17:45

Staying or Leaving? Resource Redeployment and Real Options Effects in Accelerating or Mitigating Firms’ International Market Exit

K. Boncheva, N. Bıçakcıoğlu-Peynirci, R.E. Morgan, M.J. Robson, M. Toon

17:45-18:00

Marketing mix modeling reimagined: Leveraging ai for data-driven decisions (Abstract)

Valeria Pentttinen, Johanna Frösén, Magnus Hultman

18:00-18:15

Digital vulnerability by design: AI-driven retail platforms and the cultivation of consumer (sub)conscious

Trathep Vanabriksha, Joel Lo Ribeiro, Kirk Plangger

18:15-18:30

CUSTOMER EDUCATION IN MARKETING: IMPLICATIONS FROM BUILDING ARTIFICIAL INTELLIGENCE KNOWLEDGE

Jani Holopainen, Jyri Hoffrén, Minna Rollins

18:30-18:45

Exporter adaptation in international buyer–seller relationships in the digital era

Luyang Gao, Matthew Robson

18:45-19:00

Alignment of Strategic Communication for International Organizations with Diverse Multiple Country

Juliane J. Gabel, Ilkin Mehrabov

17:15-17:30

CONVINCE ME ON SOCIAL MEDIA: THE IMPACT OF VISUAL INFORMATION ENTROPY ON CONSUMER RESPONSES

Jiayuan Li, Kirsten Cowan, Euejung Hwang

17:30-17:45

A story to sell: The influence of storytelling and influencer-product fit on the effectiveness of influencer

Juan Shan, Ling Jiang, Annie Cui, Wenxin Zhou

17:45-18:00

Referral Marketing in the Creator Economy

Xintong Han, Jun Hyun Ryoo, Pu Zhao

18:00-18:15

Human Creativity in the Age of AI: A Comparative Study of Visual Content Features and Consumer Engagement on

Xiaoye Fu, Ke Ma, Bingyu Han

18:15-18:30

A Platform for The Greater Good: How Can Digital Platforms Facilitate Social Innovation?

Ruiqi Wei

17:15-18:30 Session 06.11

18:30-19:00 2025 GAMMA Invited Fashion Show

19:00-22:00 Conference Dinner