Program for Saturday, July 26th: Talk View

PROGRAM FOR SATURDAY, JULY 26TH: TALK VIEW

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8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

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14:00

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15:00

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18:00

18:30

08:00-08:15

THE IMPACT OF ARTIFICIAL INTELLIGENCE IDENTITY DISCLOSRE ON THE RESISTANCE OF AI GENERATED ART

Do Yuon Kim, Seeun Kim

08:15-08:30

CONSUMER EXPERIENCE IN THE METAVERSE: A SYSTEMATIC REVIEW OF CURRENT KNOWLEDGE, THEORETICAL FOUNDATIONS, AND FUTURE RESEARCH

Garim Lee, Hye-Young Kim, Jinsu Park

08:30-08:45

‘I NEED MY FACE, MY ARM, MY LEG’: EXAMINING THE INFLUENCE OF AVATAR CONGRUITY ON VTO ADOPTION FOR ONLINE CLOTHING

Letwin Tawira, Alex Ivanov

08:45-09:00

BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS

Yu Ju Rubie Kao, Tunmin Catherine Jai, Shan-Ying Shih

09:00-09:15

The Psychology of Data Disclosure in Immersive Platforms: Risks, Rewards, and User Perceptions

Denise Pape, Waldemar Toporowski

08:00-08:15

From Isolation to Interaction: The Role of Social Capital in AI Chatbot Usage and Loneliness

Sunnyoung Lee, Yerim Choi, Eunjeong Yang, Chul Lee, Hahyun An, Yung Kyun Choi

08:15-08:30

The Power of Two: How Social Presence, Perceived Closeness, And Gender Congruence Shape Virtual Influencer

Fanjue Liu

08:30-08:45

15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA

Amy Yau

08:45-09:00

Consumer -VI interaction effect on source credibility and purchase intention

Yang-Im Lee, Peter Trim

08:00-08:15

BALANCING INFORMATION AND ACTION THE ROLE OF DIGITAL PRODUCT PASSPORTS IN MANAGING INFORMATION OVERLOAD AND CONSUMER GREEN BEHAVIOR

Youngho Sim, Yujeong Won, Hayoun Kim, Yuri Lee

08:15-08:30

The Impact of Adopting and Disclosing Generative AI in Digital Advertising on Brand Perceptions

Emanuele Ghianda, Raffaele Albani, Lawrence Paul Cabrera, Francesco Costanzo

08:30-08:45

Too Close, Too Soon: How Personalization Amplifies Social Etiquette in Human-Robot Interaction

Y. Ryoo, W. Kim, M.Y. Yim, L. Jedneak, B. Spratt, J. Grillo, M. O'Brien

08:45-09:00

Exploring Brand Image Robots in Shaping Retail Brand Equity: A Cross-Cultural Perspective

Junyue Mao, Eunju Ko, Minjung Cho

08:00-08:15

How Human-Robot Teams (vs. all-Human Teams) Enhance Customer Cooperation with Service Providers: The Role of Relative Power

An Sheng, Sungwoo Choi

08:15-08:30

HUMAN RESOURCE ANALYTICS PAY OFF BETTER IN SERVICE-INTENSIVE FIRMS

Heli Hallikainen, Tommi Laukkanen

08:30-08:45

Bridging Digital Convenience and Physical Sensory Engagement: A Human-Centric Approach to Phygital Marketing in the Customer Service

Saifeddin Alimamy

08:45-09:00

Beyond Value-in-Use: Exploring Value-in-Being in Service Environments

Saifeddin Alimamy, Mathew Chylinski

08:00-08:15

CONTRIVED VERSUS GENUINE SCARCITY IN QUICK COMMERCE PLATFORMS

Sajith Narayanan, Sakshi Agrawal

08:15-08:30

Scarcity in Services

A. R. Shaheen Hosany

08:30-08:45

Buy now or hold it first? The impact of scarcity on consumer purchases

Nuo Jiang, Kyungtag Lee

08:45-09:00

HOW EMBEDDED CUES OF SUPPLY-BASED SCARCITY, SELF-CONGRUITY, AND PSYCHOLOGICAL OWNERSHIP INFLUENCE CUSTOMER ENGAGEMENT IN MARKETING

Rawan Hamdan, Husni Kharouf, Yan Sun

08:00-08:15

The Relationship Between Responsible Leadership and Knowledge - Sharing Behavior: The Chain Mediating Role of Corporate Social Responsibility and Social Occupational Stigma

Xinyuan Zhao, Linyuan Zhou

08:15-08:30

Vastness in Virtual Tours: A Multisensory Approach to Stress Reduction

Yining Zhang, Zeya He, Laurie Wu, Danfeng Hu, Dong Wang

08:30-08:45

SEEKING WELLNESS: SOLO TRAVLER’S PREFERENCE ON TOURISM PROGRAMS

Chunqun Liu, Lisa Wan

08:45-09:00

EXPLORING TRAVEL SERVICE SHOPPING: SINGLE SOURCE PANEL LOG AND SURVEY DATA

Sola Yoon, Sejung Marina Choi

09:00-09:15

EFFECTS OF TEXTUAL, IMAGE, AND VIDEO CONTENT ON SATISFYING CONSUMER NEEDS IN DESTINATION MARKETING: A DEEP LEARNING

Hyunsang Son, Young Eun Park

08:00-08:15

Servitization of AI in Consumer Markets: Addressing Emotional Needs in Digital Fitness

Ying Feng, Jun Hwa Cheah

08:15-08:30

DECIPHER THE ‘REASONS FOR’ AND ‘REASONS AGAINST VAPING AND INTENTION TO QUIT AMONG GENERATION Z

Hongfei Liu, Fahad Ibrahim, Fenfang Lin, Yuanming Qiu, Yuanyi Xu

08:30-08:45

IDENTIFYING MULTIDIMENSIONAL PERCEIVED VALUES OF GEN Z CONSUMERS IN ADOPTING WEARABLE DEVICES: A COMPARISON BETWEEN USERS AND

Ui-Jeen Yu, Hanna Lee, Angie Lee, Jung-Hwan Kim

08:45-09:00

The Effect of Compliance with AI Trustworthiness Standards on Purchase Intention: The Mediating Role of Consumer Brand

Hyoungkoo Ha, Erin Cho

08:00-08:15

WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES

Martha Rivera-Pesquera, Jose Antonio Lanzguerrero

08:15-08:30

Retail spaces as memory triggers: A feasibility study of reminiscence therapy exploring the role of shopping experiences for older

Jennifer Yeeun Huh, Athena Chan, Min Jung Kim, Julie Chang, Juyeun Jang

08:30-08:45

ENHANCING THE GROCERY CUSTOMER EXPERIENCE: THE ROLE OF TECHNOLOGY AND HUMAN INTERACTION

Monica Grosso, Giulia Miniero, Sandro Castaldo

08:45-09:00

Dropouts in gamified promotions: How retailers can manage them

Kathrin Sinemus, Stephan Zielke, Thomas Dobbelstein

08:00-08:15

Guardiola, Klopp, or Mourinho? Evidence from the EPL on the Value of Managerial Abilities for Brand Performance Using a Two-Sided Matching Model of the Market for

Liang Zhao, Ahmed Khwaja

08:15-08:30

Trust Through Transparency: How AI Disclosure Levels Shape Consumer Adoption in Healthcare

Xiaoan Li, Jing Zhang

08:30-08:45

How memes culture and celebrity effects empower the virtual art value of NFTs

Jiacheng Zhao, Jing Zhang

08:45-09:00

DISCRETE GAMES IN MARKETING RESEARCH

Dubravko Radic

08:00-08:15

IMPACT OF LUXURY BRAND VALUES ON PURCHASE INTENTION: SEGMENTING CUSTOMERS BASED ON INVOLVEMENT, NEED FOR STATUS AND

Nuttapol Assarut, Theeranuch Pusaksrikit, Natee Srisomthavil

08:15-08:30

Fashion Design with Generative AI: Examining Work Effectiveness through Self-Determination Theory

Ha Youn Kim, Woojin Choi, Sun Hee Kim, Youngnam Shin

08:30-08:45

Fashion Brand Collaborations: Exploring the Drivers of Consumer Evaluation

Valencia Lo, Min Teah, Isaac Cheah

08:45-09:00

UPSKILLING FOR FASHION DESIGN INNOVATION IN THE AI ERA

Li Zeng, Zhimin Chen, Kwan-Yu Lo

09:00-09:15

INTELLIGENT SUSTAINABILITY: AI-AGENT SYSTEM FOR SUSTAINABLE FASHION MARKETING

Yue Guan, Misha Xu

09:25-10:55 Meet the Editors I

09:25-09:40

HUMANS VERSUS ROBOTS: A CONFRONTATION REGARDING SHOPPING IN THE METAVERSE

Marie Haikel-El-Sabeh, Olivier Segard

09:40-09:55

Abstract: DO WEB3 METAVERSES PROVIDE GREATER VALUE TO CONSUMERS THAN WEB2? EXPERIMENTAL INSIGHTS

Elissar Toufaily, Saeedeh Rezaee Vessal

09:55-10:10

BETWEEN FAST AND SLOW: EXPLORING AI RESPONSE DELAYS AND TASK COMPLEXITY

Sung Hun Kevin Bae, Joonheui Bae, Minjung Cho

10:10-10:25

ALGORITHMIC BIAS PERSONALIZATION IN AI RECOMMENDATIONS: HOW CUSTOMIZABLE FAIRNESS SHAPES CONSUMER TRUST AND

Xiang Wang, Joonheui Bae, Sunghun Bae, Kunlun Xue

10:25-10:40

CONSUMER ACCEPTANCE OF DIGITAL PRODUCT PASSPORTS: AN APPLICATION OF THE TECHNOLOGY ACCEPTANCE MODEL

Sohee Ahn, Eunju Ko

09:25-09:40

DO VIRTUAL INFLUENCERS REALLY PERSUADE? A META-ANALYSIS OF THEIR EFFECTIVENESS

Eunjin Kim, Hye Min Kim, Donggyu Kim, Joo-Wha Hong, Jiemin Looi

09:40-09:55

Trust or Trickery? The Role of AI and Human Influencers in Greenwashing Perceptions

Marta Massi, Andrea Vocino, Andrea Rurale

09:55-10:10

ANTHROPOMORPHISM IN THE FASHION AI BLACK BOX: MULTIMODAL EMOTIONAL COMMUNICATION IN AI-GENERATED

Neulonbit Oh, Eunju Ko

10:10-10:25

CONSUMER REACTIONS TO AI-PRODUCED MARKETING DISCREPANCIES

Kunlun Xue, Joonheui Bae, Sunghun Bae, Xiang Wang

10:25-10:40

Where Do They Virtually Stand? Charting the Rise and Reach of Virtual Influencers Through a Meta-Narrative and Bibliometric

Fanjue Liu, Xiaobei Chen

10:40-10:55

Impact of Generative AI Virtual Fitting Services Characteristic on Consumer Behavior : Mediating role of Technology Acceptance and Emotional

Eunyoung Park, Eunju Ko

09:25-09:40

From irritation to usage frequency: Exploring the role of engagement in live commerce

Songyuan Wu, Miao Miao

09:40-09:55

EXPLORING THE MOTIVATIONS FOR VIDEO GAME-INDUCED TOURISM: A PERSPECTIVE OF AUTHENTICITY

Xuanke Lin, Changju Kim

09:55-10:10

The Impact of Chatbot Character Design on Customer Satisfaction

Yuumi Ogura, Xiuyan Yan, Hikaru Makino

10:10-10:25

ETHICAL FOOD CONSUMPTION IN THE DIGITAL AGE: CONSUMER ATTITUDES TOWARDS DIGITALLY MONITORED ANIMAL WELFARE IN PORK

Heerah Jose, Elizabeth L. Jackson, Chien Duong, Billy Sung

10:25-10:40

Relations between brand betrayal, animosity, and reboycotts: moderating effects of the perceived severity of CSI and consumer

Ping Zhong, Changju Kim

09:25-09:40

The Impact of Corporate Social Responsibility (CSR) on Religious Consumers’ Luxury Consumption

Haiming Hang, Weisha Wang, Zhifeng Chen, Yu Chang

09:40-09:55

THE MORAL (IM)PERMISSIBILITY OF COUNTERFEIT LUXURY SIGNALING

Jared Wong, Foo Nin Ho

09:55-10:10

THE CONSUMER BEHAVIOR OF MEDIAN WEALTY CONSUMERS: A REVIEW AND RESEARCH AGENDA

Michiko Miyamoto, Yuan Ting Lin

10:10-10:25

PLAY IT BY THE NARRATIVE: AGENCY, TRANSPORTATION, AND HARMONIOUS STORYTELLING IN BOARD GAMES

Thomas Moreau, Mathieu Alemany Oliver

10:25-10:40

THE PERSONALITY OF LIVE MUSIC VENUES: DEVELOPING A MEASUREMENT SCALE

Pauline Malmy, Mathieu Alemany Oliver, Reynald Brion

10:40-10:55

How Arts and Cultural Content Shape Place Attachment: A Comparative Study of Visitor Experiences in Revitalized Idle

Juhyun Kim

09:25-09:40

WHERE ARE YOU FROM AND HOW ARE YOU SATISFIED? ASYMMETRIC EFFECTS OF SERVICE ATTRIBUTES ON CUSTOMER SATISFACTION AND THE MODERATING EFFECT OF

P. Athanasopoulou, A. Giovanis, D. Papakyriakopouls, E. Choustoulakis

09:40-09:55

TIME DIMENSION IN IMMERSIVE VR DESIGN TO PROMOTE ECOTOURISM

Yu Chen

09:55-10:10

The Impact of Online Travel Platforms’ Price Discrimination on Tourist Behaviors

Yuan Wang, Leping You

10:10-10:25

INTRODUCING CULTURAL ENTROPY AS A FRAMEWORK FOR UNDERSTANDING CULTURAL TOURISM

David Axelrod, Yawei Wang

10:25-10:40

EXPLORING PERCEPTIONS OF OCEAN AND LEISURE TOURISM IN SOUTH KOREA ACROSS SEVEN COUNTRIES :USING BIG DATA

Sola Yoon, Hoon Lee

10:40-10:55

PROTECTION MOTIVATION THOERY IN TOURISM: A SEMI-SYSTEMATIC LITERATURE REVIEW

Shanshan Dai, Mengyang He, Jiasen Wang, Wenkai Zhang, Haixiang Guo

09:25-09:40

AI PERSONALIZATION IN MARKETING AS KEY FACTOR OF CUSTOMER SATISFACTION IN BRICS RETAIL

Elena Sharko, Vera Rebiazina, Eduard Tunkevichus

09:40-09:55

ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS.

R. Santos, J.A.B. Moura, E. Costa, E. Bazaki, V. Wanick

09:55-10:10

Does Firm Size Matter? The Performance Implications of Click-and-Collect Strategy

Hui-Ming Deanna Wang, Yinxing Li

10:10-10:25

A JANUS-FACED MATTER: MANAGERIAL PERSPECTIVES ON THE INTEGRATION OF TECHNOLOGY IN HIGH-END VENUES

Federica Carlotto, Tekila Nobile, Annamma Joy

10:25-10:40

CONSUMER PREFERENCE AND WILLINGNESS TO PAY MORE FOR TRACEABLE FOOD: AN AUSTRALIAN PERSPECTIVE

Isaac Cheah, Anwar Sadat Shimul, Elizabeth Jackson

10:40-10:55

Using Chatbot in customer services context – A systematic review

Tai Ming Wut

09:25-09:40

THE ROLE OF PSYCHOLOGICAL EMPOWERMENT IN BOOSTING JUNIOR LECTURERS’ INTENTIONS TO COMMERCIALIZE

Van Lee, Ai Chin Thoo, Ying Tuan Lo, Wang Yi Tong

09:40-09:55

Assessing the impact of Managers’ Risk Orientation on Product Innovation with state-of-the-art measures of predictive

Kyung-Ah Kim, Peter Moffatt, Young-Ah Kim

09:55-10:10

Count Data Modeling of Patent Activity in the High-tech Industry in the Presence of a Technology Gap

Kyung-Ah Kim, Young-Ah Kim, Peter Moffatt

10:10-10:25

From Big Data and Artificial Intelligence to Business Intelligence and Analytics for enhanced Key Account Management: A Dynamic Capabilities Perspective in an Emerging Market

K. Makri, M. Theodosiou, O. Alarape, C. Rethore, E. Katsikea

10:25-10:40

Bridging Strategy and Execution: A Growth Mapping Framework for SME Marketing Agility through Big Data

William Walczak, Eric Li

10:40-10:55

The Application of Innovation Diffusion Theory and Experimental Marketing Strategy in the Adoption of AI-Generated

Tsui-Hsu Tsai, Michiko Miyamoto

09:25-09:40

The Influence of Consumer Evaluations on the Success of Athlete Endorsement Strategy

Chia-Lin Lee, Chi-Shan Lin

09:40-09:55

Situational Crisis Marketing: Towards an Integration of Crisis Types and Contingency Theory

Lukasz Swiatek, Kevin Tan

09:55-10:10

THE ABSENCE OF COMPROMISE: NAVIGATING THE DILEMMA BETWEEN INDULGENCE AND SELF-CONTROL

Youngwon Hahn

10:10-10:25

UNVEILING THE CULTURAL HERITAGE DIMENSION OF THE COUNTRY IMAGE: A LEXICAL DIVE INTO WEB NARRATIVES FROM TWENTY-FOUR

Giada Mainolfi, Alessandro De Nisco, Myriam Caratù, Genni Perlangeli

10:25-10:40

AN EMPIRICAL INVESTIGATION OF ELECTRONIC WORD-OF-MOUTH (eWOM) ON CROSS-BORDER ONLINE PLATFORMS

Mai Kikumori, Ryuta Ishii, Zsófia Tóth

10:40-10:55

Unraveling the Interplay Between Strategic Ambidexterity and Entrepreneurial Orientation in Relocation

Nilay Bicakcioglu-Peynirci, Cagla Dayangan

09:25-09:40

CONCEPTUALIZING THE FUTURE OF 3D VIRTUAL FASHION RETAILING

Yu Chen

09:40-09:55

AI-Chatbot Paradoxes and Consumers' Coping Strategies in Luxury Fashion

Eddie Ruofei Chen, Sharon Nunoo

09:55-10:10

My Hearth Beats for Green or Does It? The Moderating Effect of Stress on Sustainable Purchases in Online Fashion

Jyri Hoffrén, Jani Holopainen

10:10-10:25

FASHION MARKET TRANSFORMATION IN RESPONSE TO EXTERNAL CHALLENGES: THE CASE OF RUSSIA

Polina Efremova, Vera Rebiazina, Olga Gulakova

10:25-10:40

CROSS-NATIONAL COMPARISON OF HOW CONSUMERS REACT TO VIRTUAL TRY-ON TECHNOLOGY: THE CASE OF US AND

Tunmin Catherine Jai, Yu Ju Rubie Kao, Shan-Ying Shih

10:40-10:55

THE VALUE OF ABSENCE – LUXURY BRANDS' CHALLENGES OF MAINTAINING BRAND ESSENCE AND EXCLUSIVITY ON SOCIAL MEDIA

Dong Yang

11:10-12:40 Meet the Editors II

11:10-11:25

Research on the influencing factors and mechanism of user stickiness in the metaverse

Xiaolei Yu, Jiangying Fu, Kyunghoon Kim

11:25-11:40

ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS.

R. Santos, E. Bazaki, V. Wanick, E.d.B. Costa, J.A.B. Moura

11:40-11:55

A Study on the Dual-Path Impact Mechanism of Recommendation Systems on Purchase Intention— The Mediating Role of Personalized Perception and Accuracy

Feng Li, Sitong Liu, Huanzhang Wang

11:55-12:10

A Study on the Impact Mechanism of AI Service Agents on Consumer Service Experience

Feng Li, Rong Bu, Huanzhang Wang

12:10-12:25

UNDERSTANDING CUSTOMER BEHAVIOUR, PERCEPTION AND REWARDED ENGAGEMENT: A PATHWAY TO STRENGTHENING LOYALTY IN THE MOBILE AND METAVERSE LOYALTY

Muniba Rauf, Xiaolin Li, Heikki Karjaluoto

11:10-11:25

GREEN GLORY OR GLOAT? UNVEILING SCHADENFREUDE IN GREEN PRESTIGE ADVERTISING

Ser Zian Tan, Lin Yang, Wee Hong Loo

11:25-11:40

Sustainable Fashion in Action: Exploring Gen Z and Millennials' Perceptions of Collaborative Clothing Consumption in

Eric Li, Asfiya Taji

11:40-11:55

EFFECTS OF PERSONAL VALUES ON GREEN PURCHASE INTENTION: THE MODERATING ROLE OF GREEN ADVERTISING

Kyeongwon Kwon, Jaejin Lee, Cen Wang

11:55-12:10

ELECTRIC VEHICLE GREEN FINANCIAL SUSTAINABILITY BEHAVIOR - INDONESIAN DIGITAL GENERATION

Marvello Yang, Chung-Sin Yoon, Afni Eliana Saragih

12:10-12:25

THE EFFECT OF EXPERIENCE IN PRODUCT HARM ON CONSUMER SUSTAINABLE CONSUMPTION

Sumin Kim, Hongwei He, Hoon Kim

12:25-12:40

Marketing Challenges in Promoting Garment Waste Recycling: Lessons Learnt from NGOs in Hong Kong

Magnum M. L. Lam, Zeyu Liu, Christina W. Y. Wong

11:10-11:25

The Fit Between Message Framing and Environmental Knowledge in Green Advertising: The Mediating Role of Perceived

Jian Gao, Zhen Li

11:25-11:40

Mapping the Evolution of Olfactory Marketing: A Bibliometric Analysis of Scent Research in Consumer

Fangzhou Li, Katsutoshi Yada

11:40-11:55

Food banks and society: A psychological analysis of monetary donations to food banks in Japan

Tomio Kobayashi, Soniya Billore

11:55-12:10

Evolution of Customer Strategies in the Omni-Channel Era: Can we reduce Information Asymmetry through

Shinya Nakami, Changju Kim

11:10-11:25

Navigating Transparency in Virtual AI Humans: Insights From the Luxury Hospitality Sector

Tilen Pigac, Ada Lee

11:25-11:40

A Study on Integrating Deep Image Feature Matching for Hyper-Personalized Intelligent Interior Design and Product

Tsung-Yin Ou, Cheng-Chieh Hsia

11:40-11:55

Exploring Generative Artificial Intelligence in Service Industries: Adoption and Customer Acceptance

Jennifer Yee-Shan Chang, Jun-Hwa Cheah

11:55-12:10

Implications of AI-Driven Personalization in Marketing: Big Data Perspective

Jin-A Choi

11:10-11:25

Framing Fear Signals in Digital Media: How Narrative Transportation Shapes Chinese Tourists' Decision Hesitancy toward Southeast Asian

Beibei Chen, Ha Kyung Lee, Jueru Chen

11:25-11:40

A THEORY UNIFICATION AMONG DIFFUSION OF INNOVATION THEORY, TECHNOLOGY ACCEPTANCE MODEL, AND TECHNOLOGY READINESS INDEX IN GENERATIVE ARTIFICIAL INTELLIGENCE

Wooyang Kim, Quinglin Li, Anthony Di Benedetto, Donald Hantula

11:40-11:55

Gift Occasions and Media Richness on Perceived Thoughtfulness: A Recipient Perspective

Phoebe Wong, Calvin Wan, Markus Vanharanta

11:55-12:10

SIGNALING EFFECTS OF FOOD PACKAGING DESIGN SIMPLICITY ON PERCEIVED LEVELS OF VARIOUS FOOD PROPERTIES

A. Ono, C. Masuyama, K. Toyoda, R. Igimi, S. Taira, H. Tateno, N. Watanabe

12:10-12:25

INDOOR AIR QUALITY AS A POSITIVE SERVICE QUALITY SIGNAL IN HOTEL INDUSTRY: ITS PRELIMINARY TESTS AND

Wooyang Kim, Howook Chang

11:10-11:25

A STRATEGIC-CONFLICT PERSPECTIVE ON THE INTERPLAY OF CAUSATION AND EFFECTUATION IN ENTREPRENEURIAL MARKETING PROCESS OF

Tamara Galkina, Man Yang

11:25-11:40

Staying or Leaving? Resource Redeployment and Real Options Effects in Accelerating or Mitigating Firms’ International Market Exit

K. Boncheva, N. Bıçakcıoğlu-Peynirci, R.E. Morgan, M.J. Robson, M. Toon

11:40-11:55

Marketing mix modeling reimagined: Leveraging ai for data-driven decisions (Abstract)

Valeria Pentttinen, Johanna Frösén, Magnus Hultman

11:55-12:10

Digital vulnerability by design: AI-driven retail platforms and the cultivation of consumer (sub)conscious

Trathep Vanabriksha, Joel Lo Ribeiro, Kirk Plangger

12:10-12:25

CUSTOMER EDUCATION IN MARKETING: IMPLICATIONS FROM BUILDING ARTIFICIAL INTELLIGENCE KNOWLEDGE

Jani Holopainen, Jyri Hoffrén, Minna Rollins

12:25-12:40

Exporter adaptation in international buyer–seller relationships in the digital era

Luyang Gao, Matthew Robson

12:40-12:55

Alignment of Strategic Communication for International Organizations with Diverse Multiple Country

Juliane J. Gabel, Ilkin Mehrabov

11:10-11:25

Reducing Corporate Social Irresponsibility? Investigating the interaction between TMT Pay Inequality and strategic

Jieke Chen, Qun Tan, Carlos Sousa

11:25-11:40

Redefining Market Potential: Definitions, Dimensions, and Index Proposition

Alina Flores, Jaiany Trindade, Carla F. Silveira Netto, Vinicius Brei

11:40-11:55

How Does New Product Preannouncement Specificity Shape Investors' Expectations?: The Role of Corporate

Danbi Kim

11:55-12:10

Product discontinuation through an RFM-based framework

R. Heldt, C. Silveira, J. Brito, J. Costa, J. Rocha Trindade, V. Brei, F. Luce

12:10-12:25

HOW AND WHEN DIGITAL SERVITIZATION PAYS OFF?

Sohee Jeong, Jaewook Kim

11:10-11:25

AN EXPLORATION OF THE ROLE OF RECIPIENT STIGMA IN VIRTUOUS GIFT GIVING

Abhimanyu Bhattacharya, Satadruta Mookherjee

11:25-11:40

15 YEARS ON: SELF-CONCEPT AND CONGRUENCY WITH BRANDS ON SOCIAL MEDIA

Amy Yau

11:40-11:55

LEVERAGING PAIN IN ABSTRACT VS. CONCRETE PERSPECTIVES: SHAPING PERCEIVED AUTHENTICITY AND CONSUMER EVALUATION ACROSS DIFFERENT PRODUCT

In Seon Kim, Nara Youn

11:55-12:10

CONSUMER EMPOWERMENT JOURNEYS: ADULT CHILDREN AND PARENTAL FOOD PROVISION NEGOTIATIONS IN COLLECTIVIST

Amy Yau Yau, Sofia Christidi

11:10-11:25

THE IMPACT OF VR SPATIAL DESIGN ON CONSUMER ENGAGEMENT AND INTENTION OF USE IN RETAIL ENVIRONMENTS

Chieh-Ju Lee, Shan-Ying Shih, Chuo-Pong Lo

11:25-11:40

ZARA: THE EVOLUTION OF THE IN-STORE EXPERIENCE, FROM MAINSTREAM TO PHYGITAL LUXURY

Silvia Pérez-Bou, Valentina Bauzá

11:40-11:55

THE ROLE OF DIGITAL ENGAGEMENT IN OMNICHANNEL FASHION RETAIL: THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND

Anita Nanda, Vera Butkouskaya

11:55-12:10

THE INTERSECTION OF AI AND ONLINE FASHION SHOPPING: IMPLICATIONS FOR CONSUMER PURCHASING INTENTIONS

Joanna Krywalski-Santiago

12:10-12:25

Wearable Tech in Fashion Marketing Management: Consumer Insights and Barriers to Adoption in the UK

Kent Le

12:25-12:40

FROM PREDICTIVE ANALYTICS TO GENERATIVE AI: A BIBILOMETRIC ANALYSIS OF AI ADOPTION IN FASHION

Phallapa Petison, Mark Speece

12:40-14:00 Lunch & Award Ceremony

14:00-15:30 2025 Journal of Business Research Workshop: How to Get Published in JBR

14:00-14:15

BRIDGING BYTES AND BEHAVIORS: HUMAN-CENTRIC RESEARCH IN EMERGING DIGITAL ECONOMIES

Nicos Rossides

14:15-14:30

ARTIFICIAL INTELLIGENCE AND FASHION: A BIBLIOMETRIC ANALYSIS AND FUTURE AVENUES FOR RESEARCH

Surat Teerakapibal, Yioula Melanthiou, Nuttakon Ounvorawong

14:30-14:45

BRIDGING COGNITIVE AND TECHNOLOGICAL PERSPECTIVES FOR AI-ASSISTED DECISION-MAKING IN POLICY AND BUSINESS: A CONCEPTUAL

Yang Liu, Charles Chi Cui

14:45-15:00

OPPORTUNITIES AND CHALLENGES OF PROGRAMMATIC ADVERTISING: INSIGHTS FROM GERMAN SMEs

Marius Ian Yul Horstick, Anna Zarkada

15:00-15:15

Bridging Cultures: Empowering Tourists’ Intercultural Competence by Leveraging Personalized Destination Experiences for Sustainable

Evangelia Rapti, Georgia Zouni, Dimitra Margieta Lykoudi

15:15-15:30

The Evolution of Buyer-Seller Relationships in the Digital Age: A Philosophical Approach

Erasmia Leonidou, Christiana Tsaousi

14:00-14:15

FROM BELIEFS TO BASKETS: UNDERSTANDING MALAYSIAN CONSUMER DRIVERS IN THE ORGANIC MARKET

Ai Chin Thoo, Ji Qing Tye, Inda Sukati, Hon Tat Huam

14:15-14:30

THE EFFECT OF UPCYCLING PRODUCT’S PAST IDENTITY ON PURCHASE INTENTION: THE MEDIATING ROLE OF NOSTALGIA, UNIQUENESS AND

Dao Thanh Hien, Shin Jong-Kuk, Moon Min-Kyung, Muhammad Waqas Khan

14:30-14:45

Consumer Responses to Sustainability Communication: An Empirical Study Based on Regulatory Focus

Minami Nishikawa, Daisuke Nishi

14:45-15:00

SOCIAL MEDIA AS A CSR CANVAS: A STUDY OF FASHION BRANDS’ SUSTAINABILITY COMMUNICATION

Lynnanne Chao, Ting Chi

14:00-14:15

HOW DO COMPANIES RESPOND TO ADVERTISING FAILURES OF SOCIAL MEDIA INFLUENCERS? FOCUSING ON THE SUSTAINABLE CONTRIBUTION OF SOCIAL MEDIA

Xiuyan Yan, Changju Kim

14:15-14:30

Two Studies on Health Misinformation: How Can We Better Communicate With the Public in Fighting the War of Health

Kevin K.W. Ho, Ka Ho Trevor Ho

14:30-14:45

COMPLEXITY IN ONLINE SALES PROMOTION AND CONSUMER INTENTIONS TO PARTICIPATE: AN EMPIRICAL STUDY IN THE JAPANESE

Honkit Lau

14:45-15:00

EMPIRICAL RESEARCH ON B-CORP CERTIFICATION IN THE ITALIAN FASHION INDUSTRY: IMPACT ON MARKETING AND MADE IN

Eleonora Acciai, Mario Risso

14:00-14:15

Harnessing AI-Enabled Strategic Marketing to Enhance Purchase Intention in SMEs

Yating Tian

14:15-14:30

Social AI: Hedonic and Utilitarian Perceived Uses and Threats of Anthropomorphized Artificial Intelligence Social

Dave Centeno

14:30-14:45

TOO AUTHENTIC TO TOLERATE? THE IMPACT OF PERCEIVED AUTHENTICITY IN AI CHATBOT DESIGN ON CONSUMER BEHAVIOR UNDER SERVICE

Chia-Wei Sun, Kuan-Ju Chen

14:45-15:00

Chatbots as a branded touchpoint

Daniela Langaro, Catarina Marques, Jazia Gharbi

15:00-15:15

BEYOND THE HUMAN TOUCH: CONSUMER RESPONSES TO VIRTUAL INFLUENCERS ENDORSING GREEN FASHION AND MULTIPLE

Eun Kang, Rachel Esther Lim, Yoon Hi Sung, Dongwon Choi

14:00-14:15

COCREATION AND RELATIONSHIPS AS KEY COMPONENTS FOR SUSTAINABLE COMPETITIVE ADVANTAGE

Carla Alessandra Santos, Tomás Sparano Martins

14:15-14:30

From Lab to Launch: Silicon Valley–Style Business Models and Marketing Strategies in University-Industry

Hyoungkoo Ha, Erin Cho

14:30-14:45

Bridging Theory and Practice: Effective Strategies for Project-Based Learning in Fashion Business

Minjung Cho

14:45-15:00

How to increase students' engagement in the development of creative marketing communication messages

Joonheui Bae

15:00-15:15

Why Curiosity Solutions Matter: Moderating the Impact of Curiosity on Brand Attitude and Engagement

Yi-Ting Chu, Kuan-Ju Chen

14:00-14:15

EXPLORING STAKEHOLDER EXPECTATIONS AND MOTIVATIONS: DESIGNING EFFECTIVE CHALLENGE-BASED LEARNING PROGRAMS IN INTERDISCIPLINARY CONTINUING

Sophia Niedermaier

14:15-14:30

(RE-)DEFINING BOARD DIVERSITY

Wanda Siegner

14:30-14:45

Enhancing Consumer Acceptance in Personalized Pricing: The Role of E-Coupons as Price Framing

Jonas Müller-Faßbender

14:45-15:00

Measuring Authenticity in CSR Communication

Maria Knöpfle, Manfred Schwaiger

15:00-15:15

ANTECEDENTS, DECISIONS, AND OUTCOMES OF CORPORATE SOCIAL IRRESPONSIBILITY IN SPORTS MEGA-EVENTS: A SYSTEMATIC LITERATURE REVIEW AND AVENUES FOR FUTURE

Reynald Brion, Renan Petersen-Wagner, Mariana Bassi Suter

15:15-15:30

SMART Model Choice: A Taxonomy and Guide for Using LLMs for Behavioral Prediction

Stefan Herytash

15:30-15:45

The Role of Perceived Control in Service Recovery

Dominik Julian Padberg

14:00-14:15

The Impact of Certification on Consumer Trust in the Fire Safety Service: A Signaling Theory

Heeseok Woo, Kyung Hoon Kim

14:15-14:30

THE NEGATIVE IMPACT OF PERCEIVED RISK ON NEOBANKS’ ADOPTION

Magdalini Soureli, Ioannis Chaniotakis, Maria Salamoura

14:30-14:45

CONSUMERS’ PRIVACY PROTECTION BEHAVIORS IN SMART DEVICES ADOPTION: A PERSON-CENTERED INVESTIGATION

Hua Ariel Li, Monica Grosso, Kumar Ranjan

14:45-15:00

THE CONSUMER PERCEPTION OF DARK PATTERNS ON ONLINE TRAVEL PLATFORMS

Su Jin Yang, Jungwon Nam

14:00-14:15

HOW AI-GENERATED SUMMARY REVIEWS SHAPE CONSUMER PERCEPTION: A HEURISTIC-SYSTEMATIC MODEL APPROACH

Jae Eun Jeong, Minsun Yeu

14:15-14:30

STRATEGIC DATES CAMPAIGN IN AFFECTING CUSTOMERS’ PURCHASE INTENTION IN E-MARKETPLACE BY STIMULATING FEAR OF MISSING OUT

Helen Octavi, Adilla Anggraeni

14:30-14:45

CONSUMER RESPONSES TO THE USE OF ARTIFICIAL INTELLIGENCE IN ONLINE SHOPPING: EXAMINE THE IMPACT OF VALENCE AND LOYALTY ON

Rukun Zhang, Yiling Liu, Bingcan Li

14:45-15:00

Virtual influencers as catalysts for pro-social movements: A netnographic study

Viya Zhang, Sheau Fen Yap

15:00-15:15

The Impact of Clever Humor and Expert Endorsements in Advertising

Mira Rudolph, Jooyoung Park, Tae Hyun Baek, Jungkeun Kim

14:00-14:15

DIGITAL ORDERING AND ITS EFFECTS ON CONSUMER PLATE WASTE REDUCTION: INSIGHTS FROM A STAKEHOLDER ORIENTATION

Daisy Lee, Han Leung Tiffany Cheng, Sharyn Rundle-Thiele, Calvin Wan

14:15-14:30

HOW DOES VIDEO SCENE LENGTH AFFECT PRODUCT SALES? RETHINKING THE IMPACT OF COMPLETION RATE ON E-COMMERCE

Ping Wang, Hailin Zhang, Xina Yuan, Zixuan Wang

14:30-14:45

Transparent Technology: Evaluating the Impact of AI-Generated Ad Disclosure on Consumer Trust, Authenticity, and Purchase

Yao Yao

14:45-15:00

Neural Correlates Underlying Consumers' Discrimination between AI-generated and Human-generated

Wenying Tan, Eun-Ju Lee, Daniel Minghee Lee, Dayeon Kim, Meiling Yin

15:00-15:15

Consumers’ Adoption to Digital Twin AI Agent Application

Wenying Tan, Meiling Yin, Eun-Ju Lee

15:15-15:30

Neurobranding in the Mass Market: Insights from the Grains Industry

Ani Kyureghyan

15:45-17:15 2025 Tourism Management Workshop: How to Get Published in Tourism Management - Tips from the Editors

15:45-16:00

The Processes of Value Co-creation in Marketing: Resource Combination and Reconfiguration

Chihiro Nakayama

16:00-16:15

Brand Effects in the Organizational Buying Process: A Comparison of the Sorting and Ranking Stages

Yuichi Nagai, Yonghoon Choi

16:15-16:30

NOVELTY, SATIATION AND ACQUIRED TASTE: A LOOK INTO THE PREFERENCE FLUCTUATION AND THE PREFERENCE READHUSTMENT AFTER

Dalong Shao, Yoshiyuki Okuse, Yan Guo, Liran Chen, Wenxiu Liu

16:30-16:45

The Dual Pathways of Self-Esteem in Parasocial Relationships: Need for Uniqueness and Unsatisfied

Jianing Yu, Akinori Ono

15:45-16:00

DARK SIDE OF CSR RELATED-CAMPAIGNS OF „TRUE PRICES“: EMOTIONS AND LOYALTY OF FOOD CUSTOMERS

Doreen Pick

16:00-16:15

MARKETING TRANSFORMATION FOR SUSTAINABILITY: LINKING GREEN CONSUMPTION TO CONSUMER WELL-BEING

Heejung Park, Narang Park, Matthew Lunde

16:15-16:30

Electric Vehicles Acceptance in Developing Countries: Empirical Evidence from Southeast Asia

K. Abd Hafiz, S.H. Mohamad, S. Mohd Shukri, N. Makmor, N. Azman, R.P. Adiati

16:30-16:45

Long-term orientation and organic clothes consumption: a mediating role of a sustainable lifestyle

Sakshi Goyal, Praveen Goyal

16:45-17:00

From Consumer Needs to Consumption Behaviour: Investigating the Influence of Ethical Values on Grocery Retailers’ Marketing

Markus Raatikainen, Joona Kemppainen, Lauri Paavola

17:00-17:15

PROJECT-LOCATION CONGRUENCE: WHEN GREEN PROJECTS MATCH GREEN LOCATIONS

Chananan Dechadilok, Irene Consiglio, Luis F. Martinez, Natalie Truong Faust

15:45-16:00

Pre-owned luxury product market landscape. The case of luxury watches

Tiziano Vescovi, Lisa Bonato

16:00-16:15

DECODING LUXURY SHAMING USING GENAI AND CONSUMER PERSPECTIVES

Julia Pueschel, Shuyi Hao, Bernd Schmitt

16:15-16:30

Digital Transformation and Sustainable Growth: The Luxury Fashion Sector's Post-Pandemic Strategies

Kent Le

16:30-16:45

SUSTAINABILITY COMMUNICATION IN FASHION: A COMPARATIVE ANALYSIS OF B-CORP AND NON B-CORP BRANDS ACROSS LUXURY AND FAST

Eleonora Acciai, Mario Risso

16:45-17:00

From Information to Influence: How Augmented Reality-Powered Digital Product Passports Shape Luxury Fashion Perceptions and Purchase

Kishokanth Jeganathan, Andrzej Szymkowiak

15:45-16:00

Localizing global strategies: Hong Kong consumer behavior and the aperitivo brands Aperol and

Tiziano Vescovi, Emma Prete

16:00-16:15

The Art of Integration: New Trends in Luxury Featuring "Feng Shui, Taoism, Buddhism".

Andre Hou, May Deng, Jia Hong Li, Ya Jing Zhu

16:15-16:30

CROSS-CULTURAL INFLUENCES ON SMART HOME ADOPTION: A UGC TEXT MINING ANALYSIS

Ming Cheng, Daniela Corsaro

16:30-16:45

CULTURAL TRAITS AND FOOD WASTE: AN EXPERIMENTAL ANALYSIS OF PERSUASIVE MESSAGING IN ITALY AND

Claudia Cozzio, Francisco Javier Santos Arteaga, Ajay Khatter, Oswin Maurer

16:45-17:00

Crafting Excellence: HModa Group strategic support for luxury fashion SMEs

Elena Cedrola, Marta Giovannetti, Alberto Zanutto

15:45-16:00

TOWARDS A ‘CO-INTELLIGENCE PARADIGM’: ENHANCING LEARNING IN MANAGEMENT EDUCATION

Nicos Rossides, Alexios Kythreotis

16:00-16:15

Prompt Literacy in AI-Augmented Constructivist Learning Environments: Evidence from a Marketing Strategy Course

Marcos Lima

16:15-16:30

The Use of Artificial Intelligence in the Teaching and Management of an MBA Programme - Opportunities and

Ralf Schellhase

16:30-16:45

From Learning to Adoption: Understanding Marketing Students' Acceptance of Generative AI

Yao Yao, Zezhi Tang

15:45-16:00

SENSORY EXPERIENCES AND WELL-BEING INTERSECTIONS: A MANAGERIAL APPROACH

Dora Agapito, Chung-Shing Chan, Feifei Xu

16:00-16:15

How Social Presence and Telepresence Influence Purchase Intention in Live Streaming Commerce: The Mediating Roles of Perceived Enjoyment and

Eunsin Joo

16:15-16:30

The Impact of Livestream Shopping Factors on Impulse Buying in Vietnam

Phuong Thanh Bui, Sebastian Ullrich

16:30-16:45

CUSTOMER EXPERIENCE AND SALES INTERACTIONS: MOTIVATIONAL ORIENTATIONS, INFLUENCE TACTICS, AND SALES

Lorenzo Bizzi

15:45-16:00

A TAM ANALYSIS ON THE USEFULNESS OF A MOBILE APP AS A PRACTICAL SALES TEACHING PEDAGOGY

Marius Wait

16:00-16:15

MARKETING IN THE MIRROR: EXPLORING HUMAN-AI SYNERGY IN PROFESSIONAL PRACTICE

Nicos Rossides

16:15-16:30

TO DISCLOSE OR NOT: EXPLORING MARKETERS’ STRATEGIES FOR MARKETING CONTENT IN THE AGE OF GENERATIVE ARTIFICIAL

Jani Holopainen, Dongdong Yao, Abdullah Al Mamun, Tommi Laukkanen

16:30-16:45

MEASURING MARKETING STRATGY IN A NEW MARKET; EMPIRICAL STURY IN JAPANESE SVOD MARKET

Daiki Nagano, Michiko Miyamoto

16:45-17:00

Exploring AI website advertising effectiveness through the lens of emotions: A case of travel comparison

Antonia Tsadioti, Dr Esra Asif

17:00-17:15

OPTIMIZING PRODUCT MIX: A GEOMETRIC SIMULATION APPROACH IN THE SYSTEM SEMICONDUCTOR INDUSTRY

Em Hwan Kim, Erin Cho

15:45-16:00

ENHANCING USER INTENTION WITH BOT BASED CUSTOMER SERVICES: DESIGN AND ANALYSIS

Priyanka Gupta, Sruthi Madhusudanan, Zhiying Jiang

16:00-16:15

CONSUMER ENGAGEMENT IN CO-CREATION WITH AI

Kunlun Xue, Joonheui Bae

16:15-16:30

EXPLORING THE ROLE OF AI-BASED CHATBOT PERSPECTIVE-TAKING IN BRAND TRANSGRESSIONS

Kuan-Ju Chen, Chih-Hung Peng

16:30-16:45

Understanding Service Robot Recovery and User Reactions

Minjung Cho, Joonheui Bae, Sung Hun Kevin Bae, Erin Cho

16:45-17:00

EXPLORING HUMANLIKE ROBOT DESIGN AND USAGE INTENTIONS

Sung Hun Bae, Erin Cho

17:00-17:15

THE DIFFERENT EFFECT OF PHYSICAL AND VIRTUAL SOCIAL ROBOT ON USE BEHAVIOR

Joonheui Bae, Erin Cho, Minjung Cho, Sung Hun Kevin Bae, Mark Lee

17:15-17:30

THE IMPACT OF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE

Xiang Wang, Joonheui Bae, Kunlun Xue, Sunghun Bae

15:45-16:00

POWER OF SECOND-PERSON PRONOUNS: BOOSTING BRAND CONNECTION IN ONLINE ADS

Ser Zian Tan, Argho Bandyopadhyay, Wee Hong Loo, Jessica Helmi

16:00-16:15

THE ROLE OF ARTIFICIAL INTELLIGENCE IN SHAPING DIGITAL ENTREPRENEURSHIP: EXPLORING NEW BUSINESS MODELS AND ENTREPRENEURIAL SKILLS

Konstantinos Fouskas, Dimitrios Stangkas

16:15-16:30

Impact of User and Firm-Generated Content on Brand Communities and Destination Branding

Athanasios Poulis, Alexandratos Spyros, Anastasios Panopoulos, Evi Chatzopoulou

16:30-16:45

HOW BLOCKCHAIN AND METAVERSE TECHNOLOGIES ARE REDEFINING MARKETING COMMUNICATION

Christos K. Georgiadis, Antonios Giatzis, Charalampos Iordanidis

16:45-17:00

RECIPROCAL MARKETING COMMUNICATION AND ADAPTIVE GOVERNANCE

Sokratis Sarafidis, Eleni Mavragani, Vasileios Vlachos

17:00-17:15

IMPLEMENTING EVENT MARKETING FOR FASHION BRAND COMMUNICATION: A THEORETICAL DISCUSSION

Qingxin Peng

17:25-17:40

Hotel guests’ co-creation process: influence on co-creation capabilities and the moderating role of perceived innovativeness and autonomous

Sofia Almeida, Ana Cláudia Campos, Patricia Pinto, Katerina. Volchek

17:40-17:55

The Temporal Dynamics of Consumer Negativity: How Circadian Rhythms Influence Negative Reviews and Consumer

Jeonghwa Seo, Ohjin Kwon, Hakkyun Kim

17:55-18:10

DECEPTIVE PRICING AND CONSUMER VULNERABILITY

Naoko Moriyoshi

18:10-18:25

FASHION SHOPPING IN THE DIGITAL AGE: COMPARING TRADITIONAL ONLINE STORES AND VIRTUAL FASHION

Ziva Chapweteka, Caryn Bridgen, Nkosivile Madinga, Nqobile Bundwini

17:25-17:40

The Effect of Market Orientation on Retailer Outcomes and the Moderating Effect of Knowledge Sharing with Proactive

Junji Inoguchi, Kazutaka Komiya

17:40-17:55

THE DIVERGENT EQUATIONS OF LUXURY: HOW QUALITY AND SUSTAINABILITY DEFINE HARD AND SOFT LUXURY

Misaki Funabiki, Shinya Nagasawa, Satori Hachisuka, Kayoko Kurita

17:55-18:10

Managing Interorganizational Integration in Omnichannel Platform: Challenges and Research Directions

Kimihiko Kondo

18:10-18:25

RELATIONSHIP BETWEEN CONSUMER VALUES, SALES CHANNELS, PRODUCT AWARENESS, PURCHASE INTENTION, AND PURCHASE BEHAVIOR IN BASIC

Misano Jojima, Michiko Miyamoto

17:25-17:40

Are they being authentic? The effects of claim type and message sidedness on green compensation

Yun Yang, Cen Wang

17:40-17:55

INTERNAL MARKETING: AN IMPORTANT ROLE IN THE EFFECTIVENESS OF ENVIRONMENTAL SUSTAINABILITY

Xini Hu, Maurizio Catulli

17:55-18:10

ARE BRAND PURPOSE AND CSR ONE AND THE SAME FOR CONSUMERS?

Sajith Narayanan

18:10-18:25

DIFFUSING SUSTAINABLE FASHION: HOW TO MOTIVATE THE PURCHASE OF UPCYCLED BIOFASHION

Huizhuo Zhou, Antonio K.W. Lau

17:25-17:40

“IT’S AUTHENTHIC ITALIAN AMERICAN CHEESE!”. EFFECTS OF COUNTRY STEREOTYPES ON PERCEIVED AUTHENTICITY AND PURCHASE INTENTIONS OF ITALIAN-SOUNDING FOOD

Giada Mainolfi, Letizia Lo Presti

17:40-17:55

AUTHENTIC FOR WHOM? THE ROLE OF TRADITION IN RESTAURANTS AND THE IMPACT OF OVERTOURISM

Paolo Cunico, Francesca Checchinato, Vladi Finotto

17:55-18:10

JUVENTUS REBRANDING. A BOLD STRATEGY THAT LOOKS TO THE FUTURE

Anna Claudia Pellicelli, Maurizio Laudicino

18:10-18:25

NEUROMARKETING AND ART: EVALUATING FACEREADER TECHNOLOGY FOR EMOTION DETECTION AND THE MIRROR NEURON EFFECT IN ARTISTIC

Raffaele Donvito, Olga Nechaeva, Valentina Mazzoli

17:25-17:40

CLOCKING ON FOR LEISURE: A DRAMATURGICAL STUDY OF DAKA BEHAVIOR IN CHINESE TOURIST SPACES

Rhonwyn K Vaudrey, Wenzhe Liang

17:40-17:55

OVERTOURISM AND TOURISMPHOBIA IN GRAMADO - BRAZIL: IMPACTS ON THE DESTINATION IMAGE

Aline Delmanto, Vivian Strehlau, Cristina Helena Pinto de Mello

17:55-18:10

Destination Image Congruence in Cultural Tourism: A Big Data Analysis of Cultural Authenticity, DMO Strategies, and Tourist Experiences in Macao and

Selina Yuqing Xie, Astrid Dickinger

18:10-18:25

The Role of Emotional Experiences in Pop-Up Stores for Building Brand Loyalty Among Generation Z

Jung Eun Bae, Jong Kuk Shin

18:25-18:40

REFRAMING MARKET INSIGHT: INTEGRATING BRAND, PANEL, AND RETAIL DATA WITH GEOGRAPHICAL GRANULARITY

Daniele Dalli, Virginia Vannucci

18:40-18:55

The effect of manufacturers’ channel strategy and product strategy on performance in overseas market: Based on optimal distinctiveness

Shunnosuke Fukuchi

17:25-17:40

SUBLIMINAL PERSUASION VIA AI IN HEALTH PRODUCT ADVERTISING: THE MODERATING ROLES OF BELIEF AND HEALTH GOAL PRIMING ON CONSUMER PURCHASE

Rukun Zhang, Qingqing Xie, Bingcan Li

17:40-17:55

HEALTH PERSUASION: ENCOURAGING PATIENTS TO ADOPT A PLANT-BASED DIET AND HEALTHY LIFESTYLE

Dennis Kopf

17:55-18:10

Behind 280 Calories: Understand the Nutrition Facts Label by Intelligible Units

Nuoya Chen, Huixin Deng, Jinfeng Jenny Jiao, Xiucheng Fan

18:10-18:25

Women Leaders in Social Enterprises: An Upper Echelons Perspective on Driving Health and Social Welfare

Hina Khan, Huda Khan, Pervez Ghauri

17:25-17:40

WHAT SHOULD BE DONE TO MAKE CULTURED MEAT WIDELY ADOPTED?

Hayiel Hino

17:40-17:55

How Industry 5.0 Shapes Myopic Marketing Management: The Role of CEO Decisions

Sichen Meng, Frank Mathmann, Di Wang, Claire Mason

17:55-18:10

BRIDGING BUSINESSES DIGITALLY: A SYTEMATIC LITERATURE REVIEW OF B2B COMMUNICATION IN THE DIGITAL AGE

Mariya Onopko, Anastasiya Henk

18:10-18:25

Engage or Overwhelm? Navigating The Tension Between Notifications, Consumer Well-Being, and Digital

Guan-Jun Ding, Joel Lo Ribeiro

17:25-17:40

PROCESS AND OUTCOME FRAMING IN PROMOTING ENVIRONMENTAL COMMUNICATION

Hai-Anh Tran, Yuliya Strizhakova, Huy Tran, Zhiteng Feng

17:40-17:55

CONSUMER RESPONSES TO MEN DEFYING NORMATIVE EXPECTATIONS

Akshaya Vijayalakshmi, Sukriti Sekhri

17:55-18:10

AN EXAMINATION OF STORYTELLING ADVERTISEMENTS ON BUYING BEHAVIOUR

Gift Animashaun, Sven Kuenzel

18:10-18:25

EXPLORING FACTORS FOR SUSTAINABLE DEMAND OF MARINE WELLNESS TOURISM PROGRAMS: MULTI-ANALYTICAL

Yujeong Jo, Juran Park, Hakseung Shin

17:25-17:40

CONGRUENCE IN THE DIGITAL WORLD: INVESTIGATING VIRTUAL INFLUENCER-BRAND-CUSTOMER DYNAMICS IN LUXURY

Xi Luo, Jun Hwa Cheah, Jennifer Yee-Shan Chang, Yangfan Cao

17:40-17:55

THE POWER OF SOCIAL MEDIA: THE INFLUENCE OF GENDER, INCOME AND EDUCATION IN DRIVING LUXURY PURCHASES

Ghina Molaeb, Elisabeth Paulet, Hareesh Mavoori

17:55-18:10

THE ROLE OF AI AUTHENTICATION IN ENHANCING CONSUMER TRUST AND PURCHASE INTENTION IN SECONDHAND LUXURY LIVE-STREAMING

Xiangjun Ma, Rosy Boardman, Yao Yao, Courtney Chrimes

18:10-18:25

Consequences of Cosmopolitanism: A Meta-Analytical Review

Katharina Zeugner-Roth, Fabian Bartsch, Claudiu Dimofte

18:25-18:40

CONVERSION RATES IN E-COMMERCE

Christian Schulze, Maximilian Kaiser