2025 GMC: 2025 GLOBAL MARKETING CONFERENCE AT HONG KONG
PROGRAM FOR THURSDAY, JULY 24TH: TALK VIEW
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10:00-16:00 2025 GAMMA NCA & PLS-SEM Workshop: Combined Usage of the Necessary Condition Analysis (NCA) and Partial Least Squares Structural Equation Modeling (PLS-SEM)
13:00-17:00 2025 GAMMA Advanced Research Survey Workshop
14:10-14:30
Sichen Meng, Frank Mathmann, Di Wang, Claire Mason
19:00-21:00 Conference Reception