Chief Executive Suite I, 5th Floor, Grand Hyatt Hong Kong

Session 01.09 (Jul 25 08:00-09:15) 2025 SFT of THE HONG KONG POLYTECHNIC UNIVERSITY and GAMMA JOINT SYMPOSIUM I
Session 02.09 (Jul 25 09:25-10:40) 2025 SFT of THE HONG KONG POLYTECHNIC UNIVERSITY and GAMMA JOINT SYMPOSIUM II
Session 03.09 (Jul 25 12:50-13:50) 2025 SFT of THE HONG KONG POLYTECHNIC UNIVERSITY and GAMMA JOINT SYMPOSIUM III
Session 04.09 (Jul 25 13:50-15:20) Consumer Behavior in the Technological World
Session 05.09 (Jul 25 15:35-17:05) Consumer Behavior on Digital Platforms I
Session 06.09 (Jul 25 17:15-18:30) Consumer Behavior on Digital Platforms II
Session 07.09 (Jul 26 08:00-09:15) Research Methodologies in Management and Marketing
Session 08.09 (Jul 26 09:25-10:55) Contemporary Issues in International Marketing / Marketing in General
Session 09.09 (Jul 26 11:10-12:40) Marketing in the Social World / Marketing Reimagined: Adapting to Evolving Consumer Behavior
Session 10.09 (Jul 26 14:00-15:30) Contemporary Consumer Online Behaviour
Session 11.09 (Jul 26 15:45-17:15) Human-Robot Interaction in Consumer Behavior
Session 12.08 (Jul 26 17:25-18:40) Marketing Communications II / Wellness Trends and Marketing