Salon I, Mezzanine Floor, Grand Hyatt Hong Kong
Sessions
- Session 01.10 (Jul 25 08:00-09:15) Digital Marketing Research and Customer Experience I
- Session 02.10 (Jul 25 09:25-10:40) The Changing Landscape of Influencer Advertising
- Session 03.10 (Jul 25 12:50-13:50) Digital Marketing Research and Customer Experience II
- Session 04.10 (Jul 25 13:50-15:20) Consumer Behavior in A Globalized World
- Session 05.10 (Jul 25 15:35-17:05) Digital Marketing and Social Media, Business Model and Innovation for Value Creation
- Session 06.10 (Jul 25 17:15-18:30) Technological Innovations in Sports: Exploring the impact of Digital Technology on Consumer Behaviors and the Evolution of Sports Consumption Patterns
- Session 07.10 (Jul 26 08:00-09:15) Fashion Marketing & Management in the Age of Digital Challenge I
- Session 08.10 (Jul 26 09:25-10:55) Fashion Marketing & Management in the Age of Digital Challenge II
- Session 09.10 (Jul 26 11:10-12:40) Fashion Marketing & Management in the Age of Digital Challenge III
- Session 10.10 (Jul 26 14:00-15:30) Digital Marketing Research and Customer Experience III / Neurobranding: Exploring the Intersection of Neuroscience and Branding / Refocusing on Relationship with AI & Neuromarketing
- Session 12.09 (Jul 26 17:25-18:40) The future of Luxury in A Digital World / Digital Frontiers in Global Marketing