2021AMS: 2021 ACADEMY OF MARKETING SCIENCE VIRTUAL CONFERENCE

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Aboulnasr, Khaled	Do the Powerful Conserve? Understanding the Role of Power in Sustainable Consumption Intentions: Structured Abstract
Abril, Carmen	Undesired Impulse e-Buying Behavior: An Exploratory Study
Acuti, Diletta	100 Shades of Sustainability: How Colors Enhance Sustainability Consumers' Perceptions
Adler, Susanne Jana	Effects of Temperature and Social Density on Consumer Choices with Multiple Options
Ajjan, Haya	Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies
Akdeniz, Billur	The Drivers of the Dissolution of Interfirm Partnerships by Emerging Market Multinationals: A Structured Abstract
Al-Yahya, Mansour	Exploring a Virtual Tourist Destination: The Role of VR in Influencing Tourism Consumers’ Attitudes towards a Tourist Destination
Alarcon del Amo, Maria del Carmen	Consumers’ Environmental Sustainability Perceptions on their Attitude: The Moderating Effect of Price: Structured Abstract
Albinsson, Pia A.	Gifts are Sacred until the Deal Strikes: A Structured Abstract
Allan, David	Super Sonic Logos: The Power of Audio Branding
Alt, Thomas	As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real World
Ambika, Anupama	Augmented Reality Enabled Experiences and Consumer Self-Expression: An Exploratory Study
Amornpan, Suwakitti	Consumer Response to Irresponsible Firm Behavior: A Cross-national Study in the United States, Mexico and Thailand: An Abstract
An, Lam	The Robot Won’t Judge Me: How AI Healthcare Benefits the Stigmatized
Andriuzzi, Andria	Overly Attached? When Brand Flattery Generates Jealousy in Social Media: Structured Abstract
Andzulis, James Mick	To Protect and Serve? The Impact of Retailers' Customer Policing Policies on Frontline Employees
Ann, Jake	Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract
Arndt, Aaron	Game and Punishments: Criminal Justice Lens on Commission Structure Ethics
Arruda Filho, Emilio	Psychosocial Elements that Connect the Digital Influencers to their Followers
Asif, Esra	An Investigation into Cross Cultural Mindset Effects on Future Climate Beliefs
Asseraf, Yoel	The Interplay of Marketing and Creativity Capabilities in International Marketing: Effectuation-Prediction Perspective
Atanasova, Aleksandrina	Digital Nomadism as a Critique of Modern Life: The Role of Consumption – Dissertation Proposal Award Submission
Aydın, Aslı Elif	Exercise Behavior in the Context of Covid 19 Pandemic: An Abstract
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Babbili, Anantha	Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-creation for Higher Education
Babin, Barry	AMS Academy Awards Presentation AMS Review Awards Crafting Your Manuscript for Journal Publication
Babin, Jessica	Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation
Babu S., Samuel	The Effect of Front-of-pack Communications on Product Quality Perceptions
Baik, Yeon Ju	Secondary Market and New Release
Bambauer-Sachse, Silke	Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications
Barhorst, Jennifer	Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects
Barney, Christian	Deserving Pleasure through Pain
Basil, Debra	Did the Reviewer Ask Me to Cite Them? Conflict of Interest in Academic Reviews
Basil, Michael	Examination of Online Bicycle Touring Communities
Bastian, Susan	Virtual Reality and Wine Tourism: Structured Abstract
Bauer, Brittney C.	Consumers versus Brand Community Members: Does Advertising Appeal Matter?
Beatty, Sharon	How to Get the Most Out of Your PhD Program-An Interactive Session with Some Top Faculty
Beeler, Lisa	Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation A Macro Perspective on Frontline Artificial Intelligence
Belk, Russ	Augmented Reality Enabled Experiences and Consumer Self-Expression: An Exploratory Study Conceptualizing Coping Capital Transhumanist Technologies for the Transhumanist Consumer: Structured Abstract
Bell, Monique	Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: Structured Abstract
Berry, Ann	Consumer Support for Small Business during COVID-19
Bezaz, Nora	Marketing-Sales Alignment and Business Practices
Bittner, Samantha	Forgiveness or Revenge? Consumer Response to Promotion Denial
Boman, Laura	The Robot Won’t Judge Me: How AI Healthcare Benefits the Stigmatized
Borders, Aberdeen Leila	COVID-19, Social Injustice and Message Framing
Bosma, Maarten	How Technology Influences Customer Experience in Complex Service Settings
Botten, Tanya	The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
Bouladi, Emna	When Communicating About Diversity in Politics can be a Factor of a Feeling of Exclusion by Citizens “from Diversity”: Structured Abstract
Bourassa, Maureen	Examining User’s Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory
Bradford, Kevin D.	From Print to Protest: Examining how Advertisements May Spur Social Activism
Bradford, Tonya Williams	From Print to Protest: Examining how Advertisements May Spur Social Activism
Brady, Mike	Meet the Editors II
Brambilla, Flávio	Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing (Structured Abstract)
Brion, Reynald	Structured Abstract: The Sporty Framing Effect: How Framing an Activity as Sporty Affects Consumer Engagement through Competitive Mindset and Social Value
Brüggemann, Philipp	Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels
Burman, Bidisha	Gifts are Sacred until the Deal Strikes: A Structured Abstract Consumer Responsiveness to COVID-19 Related Cues in Advertising: Structured Abstract
Burton, Suzan	Did the Reviewer Ask Me to Cite Them? Conflict of Interest in Academic Reviews
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Caldara, Cindy	Examining User’s Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory
Caliskan, Aylin	If I Tap It, Will They Come? An Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset
Calvo Castro, Ana Valeria	Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract
Cambra-Fierro, Jesús	The Implications of Short-Term and Long-Term B2B Touchpoints: Structured Abstract What it Takes to be Loved? An Empirical Examination of Human Brand Authenticity: Structured Abstract
Canhoto, Ana	When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures: Structured Abstract
Cantù, Chiara	Marketing Channels Transformation in Italian SMEs
Cardamone, Ernesto	In a Similar Crowd: The Mediating Role of Perceived Control
Castillo, Daniela	When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures: Structured Abstract
Centeno, Edgar	What it Takes to be Loved? An Empirical Examination of Human Brand Authenticity: Structured Abstract Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured Abstract
Chaker, Nawar	A Macro Perspective on Frontline Artificial Intelligence
Chapa, Sindy	Social Influencer or Celebrity Endorser, to whom do Multicultural Consumer Pay Attention in Instagram? Comparing Medium- and High-Involvement Products across Ethnic Groups
Chapa, Sindy	Pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories during COVID-19 in the US
Chase, Kevin	Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation
Chefor, Ellis	True Lies: A Theory of the Diffusion of (Mis)Information on Social Media
Chen, Shu-Yi	Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? A Motivation Perspective: Structured Abstract
Chen, Wei	The Impact of Purchase Types on Consumer’s Polarized Product Opinions
Cheng, Zixuan	How can Social Media Influencers Satisfy Consumers with Different Regulatory Focus through ‘How-To’ Videos?
Cherif, Emna	The Four Faces of Electronic Health Record Adopters: A Patients’ Typology based on Perceived Benefits and Concerns
Childs, Michelle	Consumer Support for Small Business during COVID-19
Choi, Yeon Jae	The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects
Choongh, Gagandeep	Be Good or do Good? A Construal Level Theory Perspective on Corporate Ambivalent Behaviors: Structured Abstract
Clark, Terry	The Current Status of the Marketing Discipline and Future Direction
Collenberg, Anja	Taking the Conversation Offline?: The Impact of Response Strategies on Potential Hotel Guests
Corres, Karla	Be Good or do Good? A Construal Level Theory Perspective on Corporate Ambivalent Behaviors: Structured Abstract
Cours Anderson, Kelley	Enabling Creative Small Business Innovation in a Crisis: Structured Abstract
Cowart, Kelly O.	COVID-19, Social Injustice and Message Framing
Crittenden, Vicky	Pedagogical Research: A Publication Opportunity and a Resource to Enhance Instructional Effectiveness
Cruz, Ryan	An Examination of Co-Production in a Hedonic and Utilitarian Service Context: Structured Abstract Players, Prices, Pixies: Exploring Masculinity Appeals across Magazine Genres Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: Structured Abstract
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Dabas, Chitra	Retail Employee Technology - Focused on Job Demand-Resource Model: Structured Abstract
Dadzie, Charlene A.	Mobile Financial Services at the Base of the Pyramid: A Systematic Literature Review
Dahl, Andrew J.	Let’s Get Social: The Influence of Consumer Factors on Online Consumer Engagement
Dahlquist, Steven	Analysis of Gen Z Marketing Student Preference for Different Instructional Methods
Damberg, Svenja	Customer-Perceived Reputation and Sustainable Satisfaction in the German Banking Sector: Structured Abstract
Danatzis, Ilias	Stopping the Spread: The Role of Blame Attributions and Service Provider Measures in Curbing C2C Misbehavior Contagion Toward a Better Understanding of C2C Misbehavior: Typology and Thresholds
Daniel, Sheeba	The Effect of Front-of-pack Communications on Product Quality Perceptions
Dass, Mayukh	Structured Abstract: Trade-Offs in Adoption of New Artificial Intelligent Products
Daumke, Viktoria	Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract
Davcik, Nebojsa	Tourist Expenditure and its Implication for Destination Marketing: Structured Abstract
De Barnier, Virginie	Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under Quarantine
De Haan, Evert	Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and Lock-in
de Jong, Ad	The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing
De Luca, Daniela	To Diet or not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: Structured Abstract
de Regt, Anouk	How can Social Media Influencers Satisfy Consumers with Different Regulatory Focus through ‘How-To’ Videos?
De Vos, Svetlana	Effective Consumer Journey: Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: Structured Abstract Virtual Reality and Wine Tourism: Structured Abstract
Dessart, Laurence	How Technology Influences Customer Experience in Complex Service Settings
Dharmesti, Maria	Hotel Customer Experience: Mediating the Service Quality-Satisfaction Relationship
Dimofte, Claudiu	Overly Attached? When Brand Flattery Generates Jealousy in Social Media: Structured Abstract
Ditt, Cassandra	Using Website Builders as a Tool for Teaching the Website Development Process: Structured Abstract
Divine, Richard	Analysis of Gen Z Marketing Student Preference for Different Instructional Methods
Doherty, Anne Marie	Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer?
Dong, Meichen	The Impact of Purchase Types on Consumer’s Polarized Product Opinions
Donthu, Naveen	Meet the Editors II
Duncombe, David	Direction-Setting in Stakeholder Management: A Marketing Strategy Approach
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Efrat, Kalanit	The Interplay of Marketing and Creativity Capabilities in International Marketing: Effectuation-Prediction Perspective
Elliot, Esi	Mobile Financial Services at the Base of the Pyramid: A Systematic Literature Review
Enriques, Shawn	Leveling Up! Increasing Motivation, Goal Setting and Attainment Using Gamification: The Potential for a New Construct
Erdogan, Gözde	Consumers’ Environmental Sustainability Perceptions on their Attitude: The Moderating Effect of Price: Structured Abstract Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: Structured Abstract
Erol, Fuat	The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-Purchase Intention in Different Cultures: An Abstract
Ertz, Myriam	Impact of Big Data Analytics in Marketing on Firm Bottom Line: An Abstract
Esch, Franz-Rudolf	As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real World
Evanschitzky, Heiner	Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects
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F. Sese, Javier	Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and Lock-in
Fairhurst, Ann	Consumer Support for Small Business during COVID-19
Fajardo, Tatiana	Forgiveness or Revenge? Consumer Response to Promotion Denial
Farellacci, Romain	Mindset and Goal Orientation in Sales: Results from a Qualitative Approach
Fawaz, Rayan	How can Social Media Influencers Satisfy Consumers with Different Regulatory Focus through ‘How-To’ Videos?
Fennell, Patrick	To Protect and Serve? The Impact of Retailers' Customer Policing Policies on Frontline Employees
Ferreira, Bruno	Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing (Structured Abstract)
Ferrell, O.C.	The Current Status of the Marketing Discipline and Future Direction Welcome & Explaining the Road Concluding Remarks
Fetahi, Brenda	Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract
Fitzgerald, Paula	How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy
Ford, John	100 Shades of Sustainability: How Colors Enhance Sustainability Consumers' Perceptions Welcome & Explaining the Road Concluding Remarks
Ford, John	Meet the Editors I
Fosse-Gomez, Marie-Helene	Everything Seems Further Away on Smartphone: The Effect of Mobile Attachment to the Perception of Psychological Distance: Structured Abstract
Fountoulaki, Paraskevi	Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations
France, Stephen	Data Analytics Methods for Marketing Strategy Researchers: Special Session
Fuller, Nicole R.	The Impact of Marginalization on Online Marketing
Furchheim, Pia	Taking the Conversation Offline?: The Impact of Response Strategies on Potential Hotel Guests
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Gain, Alexandria	Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract
Gala, Prachi	Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies
Galande, Ashish	Applying Phrase-Level Text Analysis to Measure Brand-related Information Disclosure Disclosure of Brand-related Information and Firm Value
Galy, Edith	Consumer Response to Irresponsible Firm Behavior: A Cross-national Study in the United States, Mexico and Thailand: An Abstract
Gammarano, Igor	Psychosocial Elements that Connect the Digital Influencers to their Followers
Gangadharan, Ashwini	How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers
Gao, Lily-Xuehui	Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and Lock-in Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract
Gao, Sylvia Xiaoyi	Employee or Contractor? On the Employment Status of Drivers and Compensation Design by Ridesharing Platforms
Garver, Michael	Analysis of Gen Z Marketing Student Preference for Different Instructional Methods
Gil, Mario	Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Marketing Strategy: Triangulation in 4 Studies
Gomez Borquez, Claudia Lizzette	Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured Abstract
Gonzalez-Arcos, Claudia	Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy
González Salgado, Lizet Marina	Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract
Gottlieb, Udo	Do You Trust that Brand Selfie? A New Scale to Measure Brand Selfie Credibility: An Abstract
Grazzini, Laura	100 Shades of Sustainability: How Colors Enhance Sustainability Consumers' Perceptions
Griffin, Abbie	Theory Forum
Grimme, Meike	“Point-and-click” – B2B-Customer Loyalty in the Internet: An Empirical Study on Potential Antecedents Exemplified at German Company “WERU”
Guzmán Martinez, Francisco Jesús	Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract
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Ha, Sejin	Consumer Support for Small Business during COVID-19
Habel, Johannes	The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing
Hagebölling, Mona	Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants
Hair, Joseph F.	Data Collection Trips and Tips
Hantt, Ana Flávia	Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing (Structured Abstract)
Hardman, Haley	Deserving Pleasure through Pain
Harris, Patricia	A Framework to Understand Local Food Shopping: Towards a New Definition of Multichannel Shopper Journey: Structured Abstract
Harrison, Dana	Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey, An Abstract Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies
Harrison, Kristina	Game and Punishments: Criminal Justice Lens on Commission Structure Ethics What a Trip! How Patients Evaluate Centers of Excellence in the Medical Tourism Industry When Authenticity Backfires: Genuine CSR Intent could Cause More Harm than Good To Eat Healthy or to Not Eat Healthy, that is the Question: Why do Food Insecure Consumers Make Less Healthy Food Choices and Can they be Nudged towards Fruits and Vegetables?
Haruvy, Ernan	Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract A Study of Incentives in Charitable Fundraising: Monetary Incentives Crowd Out Future Volunteering
Hass, Ashley	Enabling Creative Small Business Innovation in a Crisis: Structured Abstract
He, Stephen	How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy
Heingraj, Sasawan	Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Marketing Strategy: Triangulation in 4 Studies
Heinold, Alina	“Point-and-click” – B2B-Customer Loyalty in the Internet: An Empirical Study on Potential Antecedents Exemplified at German Company “WERU”
Heinonen, Kristina	Ecosystem Alignment around Customers
Helme-Guizon, Agnès	Examining User’s Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory
Henry, Jazmin	From Print to Protest: Examining how Advertisements May Spur Social Activism
Hernandez, Monica	Mexican Idiosyncrasy and Efforts to Reduce Obesity Rates: A Proposed Research Agenda
Hernandez-Gonzalez, Erika	Be Good or do Good? A Construal Level Theory Perspective on Corporate Ambivalent Behaviors: Structured Abstract
Herrmann, Jean-Luc	Crafting Your Manuscript for Journal Publication
Hima, Mirela	Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports
Himber, Thierry	Marketing-Sales Alignment and Business Practices
Hochstein, Bryan	A Macro Perspective on Frontline Artificial Intelligence
Hofer, Katharina Maria	Internal Brand Management and the Effects on International Firm Performance
Hollet-Haudebert, Sandrine	Mindset and Goal Orientation in Sales: Results from a Qualitative Approach Is Ethical Consumption Intuitive? A Comparative Study on Food, Cosmetic and Clothes Markets
Houston, Mark	Dependent Variable as Behavioral
Houston, Mark	Meet the Editors I
Hsieh, Ming-Huei	Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? A Motivation Perspective: Structured Abstract Reconstructing Parental Role Identity through Sensemaking Human-Robot Interaction: Structured Abstract
Huang, Lei	The Effectiveness of Corporate Remedy Strategies to Product versus Ethics Misdeeds between Current and Potential Consumers When Authenticity Backfires: Genuine CSR Intent could Cause More Harm than Good
Huang, Ming-Hui	Meet the Editors II
Huang, Yu-Shan Sandy	The Effect of Fear and Social Distancing on Chatbot Service Usage during a Pandemic
Huh, Jisu	Meet the Editors II
Hulland, John	Meet the Editors I Theory Forum Dependent Variable as Behavioral
Hunt, Shelby	Re-Institutionalization of Marketing
Hyder, Antonio	An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature
Hérault-Fournier, Catherine	A Framework to Understand Local Food Shopping: Towards a New Definition of Multichannel Shopper Journey: Structured Abstract
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Jaakkola, Elina	Theory Forum
Jain, Ajay	Abusive Sales Supervision: A Resource Deployment, Depletion and Replenishment Perspective
Jain, Varsha	Augmented Reality Enabled Experiences and Consumer Self-Expression: An Exploratory Study
Jain, Varsha	Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-creation for Higher Education
James, J.P.	Leveraging Diversity as a Tacit Resource: An Exploration into an Organization’s Antecedent and Succedent Factors for a Model of Successful Multicultural Marketing
James, Kevin	Using Website Builders as a Tool for Teaching the Website Development Process: Structured Abstract
Javadinia, Amir	Google, Google, on the Wall - Which one is the Most Successful New Product Demonstrations of them all?
Javornik, Ana	Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects
Joo, Soyoung	Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned From Korean and US Consumers
Joseph-Matthews, Sacha	Consumer Responsiveness to COVID-19 Related Cues in Advertising: Structured Abstract
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Kacha, Mathieu	100 Shades of Sustainability: How Colors Enhance Sustainability Consumers' Perceptions
Kahlil, Fares Georges	Ecosystem Alignment around Customers
Kantamaa, Eveliina	The Making of the “Instaworthy”: Social Media Influencers as Interpreters of Commercial Messages
Kao, Wei-Kang	The Effect of Fear and Social Distancing on Chatbot Service Usage during a Pandemic
Kaplan, Begum	If I Tap It, Will They Come? An Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset
Kapoor, Vikram	Conceptualizing Coping Capital
Karikari, Serwaa	Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review
Kazemi Balef, Ensieh	Study of the Factors Affecting the Intention to Adopt and Recommend Technology to Others: Based on the Unified Theory of Acceptance and Use of Technology (UTAUT)
Kazemi Balef, Ensieh	Investigating the Variables Affecting Brand Performance in the S-O-R framework
Keel, Astrid	Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies
Kemp, Elyria A.	The Impact of Marginalization on Online Marketing
Ketron, Seth	An Examination of Co-Production in a Hedonic and Utilitarian Service Context: Structured Abstract
Key, Martin	The Current Status of the Marketing Discipline and Future Direction
Khan, Omar	Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review
Khan, Talalah	Social Influencer or Celebrity Endorser, to whom do Multicultural Consumer Pay Attention in Instagram? Comparing Medium- and High-Involvement Products across Ethnic Groups
Kiessig, Achim	Mobilizing the Inner Forces: Salesperson Political Skill, Co-Worker Relationship Satisfaction and Salesperson Internal Support
Kieu, Tai Anh	Consumer Engagement in Online Product Reviews – A Win-Win for Firms and Micro-Influencers
Kim, Daeryong	How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers
Kim, Se Jin	Examining the Role of Implicit Self-Theories in Celebrity Meaning Transfer toward eSports: Structured Abstract
Kimiagari, Salman	Investigating the Variables Affecting Brand Performance in the S-O-R framework Study of the Factors Affecting the Intention to Adopt and Recommend Technology to Others: Based on the Unified Theory of Acceptance and Use of Technology (UTAUT)
Kirchner, Terri	Welcome & Explaining the Road Concluding Remarks
Kivenzor, Gregory	Consumer Motivations in Emerging Markets: Dealing with Risk, Uncertainty, and Emotions
Koku, Paul Sergius	On the Legal Liabilities of Food Tampering in the U. S.: A Review & Marketing Implications Are Ethical Boycotts Merely Signaling Value? The Financial Effect of Ethical Boycotts
Kolay, Sreya	Employee or Contractor? On the Employment Status of Drivers and Compensation Design by Ridesharing Platforms
Krause, Franziska	As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real World
Krey, Nina	Crafting Your Manuscript for Journal Publication A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption Environments Players, Prices, Pixies: Exploring Masculinity Appeals across Magazine Genres Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations
Krishnamurthy, Anup	Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice
Krotz, Riley	Organizational Frontline Marketing and a High-Tech World – Dissertation Proposal
Kruse, Björn	Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms
Kuang, Yunmei	The Impact of Purchase Types on Consumer’s Polarized Product Opinions
Kuhn, Marc	“Point-and-click” – B2B-Customer Loyalty in the Internet: An Empirical Study on Potential Antecedents Exemplified at German Company “WERU”
Kunz, Werner	Will Robots Judge me? Examining Consumer-Service Robots Interactions in Embarrassing Service Encounters
Kwaramba, Marcia	Mobile Financial Services at the Base of the Pyramid: A Systematic Literature Review
Kyriakou, Marina	International Expansion Alternatives: A Modeling Approach
Kühn, Frauke	Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract
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LaBarge, Monica	Examining User’s Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory
Labrecque, Lauren	100 Shades of Sustainability: How Colors Enhance Sustainability Consumers' Perceptions
Landers, Myles	Deserving Pleasure through Pain
Latrous, Imen	Impact of Big Data Analytics in Marketing on Firm Bottom Line: An Abstract
Lavan, Thusyanthy	Do You Trust that Brand Selfie? A New Scale to Measure Brand Selfie Credibility: An Abstract
Lee, Chu Heng	Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? A Motivation Perspective: Structured Abstract Reconstructing Parental Role Identity through Sensemaking Human-Robot Interaction: Structured Abstract
Lee, Ju-Yeon	Effects of Government-to-Contractor Revolving Door Appointments on Customer-based Performance
Lee, Sanghak	The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects
Leoni, Sara	The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
Li, Qijing	The Performance of Digital Ecosystem: The Moderating Effects of Internationalization Stage
Li, Yuan	Should a Luxury Brand’s Chatbot Use Emoticons?
Lichters, Marcel	Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract
Lima, Vitor	Cyborgs and the Interactive Self - Dissertation Award Submission Transhumanist Technologies for the Transhumanist Consumer: Structured Abstract
Lin, Jenny	Be Good or do Good? A Construal Level Theory Perspective on Corporate Ambivalent Behaviors: Structured Abstract
Llonch Andreu, Joan	Consumers’ Environmental Sustainability Perceptions on their Attitude: The Moderating Effect of Price: Structured Abstract
Lorenz, Melanie	To Protect and Serve? The Impact of Retailers' Customer Policing Policies on Frontline Employees Too Real or Just Real Enough? Influence of Customers’ Cultural Intelligence on Service Encounter Outcomes: Structured Abstract Google, Google, on the Wall - Which one is the Most Successful New Product Demonstrations of them all?
Lunardo, Renaud	Structured Abstract: The Sporty Framing Effect: How Framing an Activity as Sporty Affects Consumer Engagement through Competitive Mindset and Social Value
Luo, Bowen	Manufacturer-Retailer Relationships and the Distribution of New Products
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Maaninou, Nada	From Birthdays to Anniversaries: The Rituals of Celebrating a Brand's Age - Insights and Research Agenda
Madhavaram, Sreedhar	Marketing Solutions for Social Dilemmas: A Systematic Review, Taxonomy of Marketing Solutions, and Research Agenda
Mafael, Alexander	Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract Applying Phrase-Level Text Analysis to Measure Brand-related Information Disclosure Disclosure of Brand-related Information and Firm Value
Maggioni, Isabella	The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: Structured Abstract
Mahadevan, Dhrithi	Customer Experience in Access-Based Services: A Conceptual Framework and Implications for Research
Mahalanobish, Ranjini	Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports
Maher, Amro	Do the Powerful Conserve? Understanding the Role of Power in Sustainable Consumption Intentions: Structured Abstract
Maity, Devdeep	How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers
Malota, Erzsébet	Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured Abstract
Manis, Kerry	AI Companionship or Loneliness: How AI-based Chatbots Impact Consumer’s (Digital) Well-being – An Abstract
Mao, Wen	The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy
Marriott, Hannah	Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities Challenging Vulnerability Perceptions towards Voice Activated Assistants
Marshall, Greg	Meet the Editors I
Martinelli, Elisa Martina	Marketing Channels Transformation in Italian SMEs
Marzocchi, Gian Luca	What You See is What You Get: The Impact of Blockchain Technology on Retail Consumers’ Perceptions
Mascarenhas, Oswald	Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice
Mathur, Anil	Structured Abstract: What are You Looking at? Using Gaze Following to Understand Web Browsing on E-commerce Sites: Insights from Eye-Tracking
Matis, John	AI Companionship or Loneliness: How AI-based Chatbots Impact Consumer’s (Digital) Well-being – An Abstract
Matthews, Lucy	Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies
McClelland, Robert	Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment
McGrath, Rita	The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
McLean, Graeme	Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer? Exploring a Virtual Tourist Destination: The Role of VR in Influencing Tourism Consumers’ Attitudes towards a Tourist Destination Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects
Meath, Cristyn	Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract
Mehotra, Vijay	A Macro Perspective on Frontline Artificial Intelligence
Melcher, Nora	Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract
Melero-Polo, Iguácel	Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and Lock-in Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract
Mende, Martin	How to Get the Most Out of Your PhD Program-An Interactive Session with Some Top Faculty
Mete, Melisa	Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: Structured Abstract
Miceli, Gaetano	In a Similar Crowd: The Mediating Role of Perceived Control
Michaud-Trevinal, Aurélia	A Framework to Understand Local Food Shopping: Towards a New Definition of Multichannel Shopper Journey: Structured Abstract
Michel, Géraldine	Overly Attached? When Brand Flattery Generates Jealousy in Social Media: Structured Abstract
Mills, Adam	Getting Ready for Your New Career and Balancing the Research, Teaching and Service Requirements
Minor, Michael	Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Marketing Strategy: Triangulation in 4 Studies
Mitchell, Corky	Enabling Creative Small Business Innovation in a Crisis: Structured Abstract
Mogaji, Emmanuel	Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-creation for Higher Education
Montmasson, Stéphanie	Is Ethical Consumption Intuitive? A Comparative Study on Food, Cosmetic and Clothes Markets
Moore, Lexi	The Impact of Service Failures on Brand Perceptions: The Context of Sharing Economy
Mulcahy, Rory	Do You Trust that Brand Selfie? A New Scale to Measure Brand Selfie Credibility: An Abstract
Muller, Brigitte	Is Ethical Consumption Intuitive? A Comparative Study on Food, Cosmetic and Clothes Markets
Munnukka, Juha	How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers
Mwenje, Tichakunda Rodney	Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer?
Mzoughi, Manel	The Four Faces of Electronic Health Record Adopters: A Patients’ Typology based on Perceived Benefits and Concerns
Möller, Jana	Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract Stopping the Spread: The Role of Blame Attributions and Service Provider Measures in Curbing C2C Misbehavior Contagion Toward a Better Understanding of C2C Misbehavior: Typology and Thresholds
Müller, Steffen	Taking the Conversation Offline?: The Impact of Response Strategies on Potential Hotel Guests
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Nag, Ronjon	An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature
Nahm, Irene	New Frontiers in Selling: Essays Examining Sales Force Effectiveness in a Changing Environment
Namin, Aidin	Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice
Narayanan, Priya	An Affective Route to Product Evaluation under Ordered Presentation of Product Information: Structured Abstract Re(de)fining Dual-Process Models of Information Processing using Affective-Cognitive and Conscious-Unconscious Dimensions
Nesbit, Paul	Did the Reviewer Ask Me to Cite Them? Conflict of Interest in Academic Reviews
Nguyen, Anh Thi Van	Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment
Nguyen, Hoang Linh	Everything Seems Further Away on Smartphone: The Effect of Mobile Attachment to the Perception of Psychological Distance: Structured Abstract
Nguyen, Hoang Thuan	Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment
Nguyen, Justin	Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports
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Olbrich, Rainer	Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels
Oldenburg, Nele	Optimizing Established Company – Startup Cooperation Taking a Startup Perspective: Structured Abstract
Ortinau, Dave	Crafting Your Manuscript for Journal Publication
Osborn, John	The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
Osorio, Maria Lucila	What it Takes to be Loved? An Empirical Examination of Human Brand Authenticity: Structured Abstract
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Pal, Pallavi	Sponsored Search Auction and the Revenue-Maximizing Number of Ads per Page
Palmatier, Rob	Meet the Editors I
Paluch, Stefanie	Will Robots Judge me? Examining Consumer-Service Robots Interactions in Embarrassing Service Encounters
Pan, Qi	Costly Price Adjustment and Automated Pricing: The Case of Airbnb
Papadopoulou, Christina	An Investigation into Cross Cultural Mindset Effects on Future Climate Beliefs
Pappu, Ravi	The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy
Park, Taehoon	Using Celebrities’ Voices for Social Causes: An Investigation into how Attachment to Celebrities Impacts Consumers’ Behaviors toward Social Causes
Parker, Janna	Using Website Builders as a Tool for Teaching the Website Development Process: Structured Abstract Pedagogical Research: A Publication Opportunity and a Resource to Enhance Instructional Effectiveness
Pecot, Fabien	From Birthdays to Anniversaries: The Rituals of Celebrating a Brand's Age - Insights and Research Agenda
Peltier, Jimmy	Let’s Get Social: The Influence of Consumer Factors on Online Consumer Engagement
Petelina-Walsh, Aleksandra	Exploring the Role of Human and Digital Interactions in Online Customer Support
Petrescu, Maria	Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice
Petz, Gerald	An Apology is More Than Just Saying “Sorry” – Framing Effects in Online Service Recoveries: A Structured Abstract
Pichler, Charlotte	An Apology is More Than Just Saying “Sorry” – Framing Effects in Online Service Recoveries: A Structured Abstract
Picot-Coupey, Karine	A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption Environments
Pieters, Constant	Process Analysis for Marketing Research - 2021 AMS Mary Kay Dissertation Award Submission
Pitardi, Valentina	Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities Challenging Vulnerability Perceptions towards Voice Activated Assistants 100 Shades of Sustainability: How Colors Enhance Sustainability Consumers' Perceptions Will Robots Judge me? Examining Consumer-Service Robots Interactions in Embarrassing Service Encounters
Pitt, Christine	Cutting-Edge Text Analysis Techniques
Pitt, Leyland	Crafting Your Manuscript for Journal Publication The Current Status of the Marketing Discipline and Future Direction Cutting-Edge Text Analysis Techniques
Pizzi, Gabriele	What You See is What You Get: The Impact of Blockchain Technology on Retail Consumers’ Perceptions
Plangger, Kirk	Getting Ready for Your New Career and Balancing the Research, Teaching and Service Requirements
Polo-Redondo, Yolanda	The Implications of Short-Term and Long-Term B2B Touchpoints: Structured Abstract
Popkowski Leszczyc, Peter	Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy A Study of Incentives in Charitable Fundraising: Monetary Incentives Crowd Out Future Volunteering
Porter III, Mcdowell	The Impact of Marginalization on Online Marketing
Pounders, Kathrynn	To Diet or not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: Structured Abstract
Price, Linda	How to Get the Most Out of Your PhD Program-An Interactive Session with Some Top Faculty
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Qesja, Bora	Virtual Reality and Wine Tourism: Structured Abstract
Qesja, Bora	Effective Consumer Journey: Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: Structured Abstract
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Raimondo, Maria Antonietta	In a Similar Crowd: The Mediating Role of Perceived Control
Raithel, Sascha	Applying Phrase-Level Text Analysis to Measure Brand-related Information Disclosure Disclosure of Brand-related Information and Firm Value
Rancati, Gaia	The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: Structured Abstract
Rangarajan, Deva	A Macro Perspective on Frontline Artificial Intelligence
Rapezzi, Matilde	What You See is What You Get: The Impact of Blockchain Technology on Retail Consumers’ Perceptions
Rapp, Adam	Meet the Editors II
Rashidi-Sabet, Siavash	Marketing Solutions for Social Dilemmas: A Systematic Review, Taxonomy of Marketing Solutions, and Research Agenda
Reshadi, Mehrnoosh	Structured Abstract: Trade-Offs in Adoption of New Artificial Intelligent Products
Reynolds, Alyssa	Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: Structured Abstract
Reynolds, Jonathan	How CEOs Twitter with Customers: Key Insights and Future Research Directions
Richard, Marie-Odile	Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice
Richards, Melanie	Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey, An Abstract
Richardson-Greenfield, Pam	An Examination of Co-Production in a Hedonic and Utilitarian Service Context: Structured Abstract Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: Structured Abstract
Ringel, Daniel	Data Analytics Methods for Marketing Strategy Researchers: Special Session
Ringleb, Al	The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
Rodrigues, Caren	Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice
Roggeveen, Anne	Meet the Editors II
Rosendo, Veronica	Tackling Online Gaming Addiction Among Adolescences: The Role of Parental Resilience and Parenting Styles
Ross, Spencer	A Thematic Exploration of the Development of Investor-Owned Business-like Entitativity in the Member-Owned Cooperative
Ruz-Mendoza, Miguel Á.	Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract
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Sablotny-Wackershauser, Verena	Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract
Sadeghein, Raika	How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy
Sahay, Arvind	An Affective Route to Product Evaluation under Ordered Presentation of Product Information: Structured Abstract
Sahay, Arvind	Re(de)fining Dual-Process Models of Information Processing using Affective-Cognitive and Conscious-Unconscious Dimensions
Said, Emanuel	When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures: Structured Abstract
Sarstedt, Marko	Data Collection Trips and Tips
Schindler, Robert	Gifts are Sacred until the Deal Strikes: A Structured Abstract
Schlegelmilch, Bodo	How CEOs Twitter with Customers: Key Insights and Future Research Directions
Schultz, Carsten	Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms Digital Voice Assistants in Service Encounters Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels
Schumaker, Christopher	A Stitch in Time Saves Nine: How to Implement Exploration in Exploitation-Driven Multinational Financial Services Providers to Become Ambidextrous You Cannot Make an Omelet Without Breaking Some Eggs: How Cultural Differences and Consumers’ Privacy Calculus Shape Consumers Willingness to Share Personal Information
Schöniger, Martina Katharina	Effects of Temperature and Social Density on Consumer Choices with Multiple Options
Scott, Maura	How to Get the Most Out of Your PhD Program-An Interactive Session with Some Top Faculty
Seegebarth, Barbara	Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants
Sekar, Benny	The Effect of Front-of-pack Communications on Product Quality Perceptions
Sewak, Sphurti	Analyzing the Downstream Consequences of a Politician’s Snarky Attack on Opponents: Structured Abstract What’s in it for Me?: Exploring Intrusiveness for Online Ads when Intending to Sell Products versus when Intending to Buy Products: Structured Abstract
Sharifi Asadi Malafe, Neda	Investigating the Variables Affecting Brand Performance in the S-O-R framework Study of the Factors Affecting the Intention to Adopt and Recommend Technology to Others: Based on the Unified Theory of Acceptance and Use of Technology (UTAUT)
Sharma, Himani	Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-creation for Higher Education
Sharma, Piyush	Tourist Expenditure and its Implication for Destination Marketing: Structured Abstract
Sheth, Jag	Marketing and its Present and Future
Shin, Hyunju	Should a Luxury Brand’s Chatbot Use Emoticons?
Shukla, Paurav	Tackling Online Gaming Addiction Among Adolescences: The Role of Parental Resilience and Parenting Styles
Sidlauskiene, Justina	The Effects of Conversational Agents’ Emotion Cues on their Perceived Responsiveness and Consumers’ Intention to Act
Smith, Scott	AMS Distinguished Marketer Presentation
Sneed, Chris	Consumer Support for Small Business during COVID-19
Soboleva, Alena	Did the Reviewer Ask Me to Cite Them? Conflict of Interest in Academic Reviews
Sorescu, Alina	Meet the Editors I
Soulez, Sébastien	Marketing-Sales Alignment and Business Practices
Stewart, Dave	The Current Status of the Marketing Discipline and Future Direction
Sujan, Harish	Abusive Sales Supervision: A Resource Deployment, Depletion and Replenishment Perspective
Sung, Christine Eunyoung	Escapism Motive on a Virtual Platform during the Pandemic: Applied Technology Advertising across Cultures
Suri, Rajneesh	Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports
Syrdal, Holly	The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
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Talay, Berk	The Drivers of the Dissolution of Interfirm Partnerships by Emerging Market Multinationals: A Structured Abstract
Tang, Qiong	Applying Phrase-Level Text Analysis to Measure Brand-related Information Disclosure Disclosure of Brand-related Information and Firm Value
Tariq, Ayesha	Too Real or Just Real Enough? Influence of Customers’ Cultural Intelligence on Service Encounter Outcomes: Structured Abstract
Taylor, Dr. Kimberly	What’s in it for Me?: Exploring Intrusiveness for Online Ads when Intending to Sell Products versus when Intending to Buy Products: Structured Abstract
Thelen, Shawn	What a Trip! How Patients Evaluate Centers of Excellence in the Medical Tourism Industry
Thelen, Shawn	Brand Personality and Presidential Candidates Facebook as a Source of Information about Presidential Candidates
Thomas, Ashely	To Eat Healthy or to Not Eat Healthy, that is the Question: Why do Food Insecure Consumers Make Less Healthy Food Choices and Can they be Nudged towards Fruits and Vegetables?
Thompson, Frank	Too Real or Just Real Enough? Influence of Customers’ Cultural Intelligence on Service Encounter Outcomes: Structured Abstract
Tobon, Sandra	Undesired Impulse e-Buying Behavior: An Exploratory Study
Tom Dieck, M. Claudia	Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations
Tran, Gina	Using Celebrities’ Voices for Social Causes: An Investigation into how Attachment to Celebrities Impacts Consumers’ Behaviors toward Social Causes
Trifu, Andreea	The Implications of Short-Term and Long-Term B2B Touchpoints: Structured Abstract Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract
Trinquecoste, Jean-François	Structured Abstract: The Sporty Framing Effect: How Framing an Activity as Sporty Affects Consumer Engagement through Competitive Mindset and Social Value
Trott, Sangeeta	Tackling Online Gaming Addiction Among Adolescences: The Role of Parental Resilience and Parenting Styles
Tsogas, Markos	International Expansion Alternatives: A Modeling Approach
Tuan, Annamaria	True Lies: A Theory of the Diffusion of (Mis)Information on Social Media
Tunisini, Annalisa	Marketing Channels Transformation in Italian SMEs
Tuzovic, Sven	Do You Trust that Brand Selfie? A New Scale to Measure Brand Selfie Credibility: An Abstract
Török, Anna	Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured Abstract
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Vander Schee, Brian	Pedagogical Research: A Publication Opportunity and a Resource to Enhance Instructional Effectiveness Let’s Get Social: The Influence of Consumer Factors on Online Consumer Engagement
Vanninen, Heini	The Making of the “Instaworthy”: Social Media Influencers as Interpreters of Commercial Messages
Vargo, Steve	Meet the Editors I
Visentin, Marco	True Lies: A Theory of the Diffusion of (Mis)Information on Social Media
von Mettenheim, Walter	Why Brands Should Use Female Influencers to Endorse Male Fashion
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Wache, Catalina	Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract
Waller, Matt	The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
Wallin, Ann	The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy
Walsh, Gianfranco	How to Get the Most Out of Your PhD Program-An Interactive Session with Some Top Faculty
Wang, Pei	Pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories during COVID-19 in the US
Wang, Wen	Costly Price Adjustment and Automated Pricing: The Case of Airbnb
Watson, Amy	The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
Wei, Shuqin	The Impact of Service Failures on Brand Perceptions: The Context of Sharing Economy
Weitzl, Wolfgang	An Apology is More Than Just Saying “Sorry” – Framing Effects in Online Service Recoveries: A Structured Abstract
Werzowa, Walter	Super Sonic Logos: The Power of Audio Branding
Whang, Claire	Retail Employee Technology - Focused on Job Demand-Resource Model: Structured Abstract
Wiedmann, Klaus-Peter	Why Brands Should Use Female Influencers to Endorse Male Fashion
Winter, Christian	The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing
Wirtz, Jochen	Will Robots Judge me? Examining Consumer-Service Robots Interactions in Embarrassing Service Encounters
Woisetschläger, David	Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants
Wong, Leo	The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy
Wu, Jintao	How CEOs Twitter with Customers: Key Insights and Future Research Directions
Wu, Shuang	A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption Environments Players, Prices, Pixies: Exploring Masculinity Appeals across Magazine Genres Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations
Wu, Tong	How CEOs Twitter with Customers: Key Insights and Future Research Directions
Wustlich, Annelie	Toward a Better Understanding of C2C Misbehavior: Typology and Thresholds
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Yan, Shuai	Effects of Government-to-Contractor Revolving Door Appointments on Customer-based Performance
Ye, Hongjun	Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports
Yoo, Boonghee	Brand Personality and Presidential Candidates
Yoo, Boonghee	Facebook as a Source of Information about Presidential Candidates
Yoo, Boonghee	What a Trip! How Patients Evaluate Centers of Excellence in the Medical Tourism Industry
Young, Ashley	Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications
Yu, Siyuan	Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under Quarantine
Yuksel, Ruya	Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: Structured Abstract
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Zacharias, Nicolas	Optimizing Established Company – Startup Cooperation Taking a Startup Perspective: Structured Abstract The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing
Zaman, Mustafeed	Tourist Expenditure and its Implication for Destination Marketing: Structured Abstract
Zanger, Cornelia	Mobilizing the Inner Forces: Salesperson Political Skill, Co-Worker Relationship Satisfaction and Salesperson Internal Support
Zhan, Ge	The Performance of Digital Ecosystem: The Moderating Effects of Internationalization Stage
Zheng, Ye	The Performance of Digital Ecosystem: The Moderating Effects of Internationalization Stage
Zhou, Wenjun	Data Analytics Methods for Marketing Strategy Researchers: Special Session
Zniva, Robert	An Apology is More Than Just Saying “Sorry” – Framing Effects in Online Service Recoveries: A Structured Abstract
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Özata, Fatma Zeynep	The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-Purchase Intention in Different Cultures: An Abstract

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