2021AMS: 2021 ACADEMY OF MARKETING SCIENCE VIRTUAL CONFERENCE

This page contains an index consisting of author-provided keywords.

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#BlackLivesMatter	Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: Structured Abstract
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2021 AMS	Welcome Video by Lauren Beitelspacher and Marko Sarstedt AMS Program Awards
2021 Doc Consortium	Pedagogical Research: A Publication Opportunity and a Resource to Enhance Instructional Effectiveness
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7th AMS Doctoral Consortium	Welcome & Explaining the Road Marketing and its Present and Future Re-Institutionalization of Marketing Dependent Variable as Behavioral Getting Ready for Your New Career and Balancing the Research, Teaching and Service Requirements Crafting Your Manuscript for Journal Publication The Current Status of the Marketing Discipline and Future Direction Data Collection Trips and Tips Cutting-Edge Text Analysis Techniques How to Get the Most Out of Your PhD Program-An Interactive Session with Some Top Faculty Pedagogical Research: A Publication Opportunity and a Resource to Enhance Instructional Effectiveness Concluding Remarks
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Abandoning	Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms
abusive supervision	Abusive Sales Supervision: A Resource Deployment, Depletion and Replenishment Perspective
Activism	From Print to Protest: Examining how Advertisements May Spur Social Activism Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: Structured Abstract
adaptive choice-based conjoint analysis	Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract
ADCCA	Leveling Up! Increasing Motivation, Goal Setting and Attainment Using Gamification: The Potential for a New Construct Conceptualizing Coping Capital Ecosystem Alignment around Customers Customer Experience in Access-Based Services: A Conceptual Framework and Implications for Research Re(de)fining Dual-Process Models of Information Processing using Affective-Cognitive and Conscious-Unconscious Dimensions Marketing Solutions for Social Dilemmas: A Systematic Review, Taxonomy of Marketing Solutions, and Research Agenda
advertisement	Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Marketing Strategy: Triangulation in 4 Studies
Advertising	Leveraging Diversity as a Tacit Resource: An Exploration into an Organization’s Antecedent and Succedent Factors for a Model of Successful Multicultural Marketing Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured Abstract
Advertising Appeals	Consumers versus Brand Community Members: Does Advertising Appeal Matter?
Advertising cues	Consumer Responsiveness to COVID-19 Related Cues in Advertising: Structured Abstract
affect	An Affective Route to Product Evaluation under Ordered Presentation of Product Information: Structured Abstract Exercise Behavior in the Context of Covid 19 Pandemic: An Abstract
Affective attitude	Investigating the Variables Affecting Brand Performance in the S-O-R framework
Affective image	Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations
AI	Will Robots Judge me? Examining Consumer-Service Robots Interactions in Embarrassing Service Encounters Challenging Vulnerability Perceptions towards Voice Activated Assistants Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities Transhumanist Technologies for the Transhumanist Consumer: Structured Abstract
alcoholic beverage markets	Manufacturer-Retailer Relationships and the Distribution of New Products
algorithmic bias	Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation
Ambidexterity	A Stitch in Time Saves Nine: How to Implement Exploration in Exploitation-Driven Multinational Financial Services Providers to Become Ambidextrous
ambivalence	Be Good or do Good? A Construal Level Theory Perspective on Corporate Ambivalent Behaviors: Structured Abstract
AMS Doctoral Consortium	Welcome & Explaining the Road Marketing and its Present and Future Re-Institutionalization of Marketing Dependent Variable as Behavioral Getting Ready for Your New Career and Balancing the Research, Teaching and Service Requirements Crafting Your Manuscript for Journal Publication The Current Status of the Marketing Discipline and Future Direction Data Collection Trips and Tips Cutting-Edge Text Analysis Techniques How to Get the Most Out of Your PhD Program-An Interactive Session with Some Top Faculty Pedagogical Research: A Publication Opportunity and a Resource to Enhance Instructional Effectiveness Concluding Remarks
AMS Review	Theory Forum Leveling Up! Increasing Motivation, Goal Setting and Attainment Using Gamification: The Potential for a New Construct Conceptualizing Coping Capital Ecosystem Alignment around Customers Customer Experience in Access-Based Services: A Conceptual Framework and Implications for Research Re(de)fining Dual-Process Models of Information Processing using Affective-Cognitive and Conscious-Unconscious Dimensions Marketing Solutions for Social Dilemmas: A Systematic Review, Taxonomy of Marketing Solutions, and Research Agenda Theory Forum Theory Forum AMS Review Awards
Analytics	A Macro Perspective on Frontline Artificial Intelligence
Anger	Consumer Response to Irresponsible Firm Behavior: A Cross-national Study in the United States, Mexico and Thailand: An Abstract
anti-consumption	Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract
App	A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption Environments
AR	Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects
Artificial Intelligence	Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey, An Abstract Structured Abstract: Trade-Offs in Adoption of New Artificial Intelligent Products AI Companionship or Loneliness: How AI-based Chatbots Impact Consumer’s (Digital) Well-being – An Abstract The Robot Won’t Judge Me: How AI Healthcare Benefits the Stigmatized Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation A Macro Perspective on Frontline Artificial Intelligence An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer? When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures: Structured Abstract Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities Digital Voice Assistants in Service Encounters
Artificially Intelligent (AI) chatbots	How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers
attachment	Everything Seems Further Away on Smartphone: The Effect of Mobile Attachment to the Perception of Psychological Distance: Structured Abstract
attitude toward the ad	Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract
Attractiveness	Why Brands Should Use Female Influencers to Endorse Male Fashion
Attributed blame	The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-Purchase Intention in Different Cultures: An Abstract
Attribution	Consumer Response to Irresponsible Firm Behavior: A Cross-national Study in the United States, Mexico and Thailand: An Abstract
Attribution Bias	Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports
Attribution of Responsibility	When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures: Structured Abstract
auctions	Sponsored Search Auction and the Revenue-Maximizing Number of Ads per Page
Audic	Super Sonic Logos: The Power of Audio Branding
Augmented Reality	Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real World Augmented Reality Enabled Experiences and Consumer Self-Expression: An Exploratory Study
Authenticity	Virtual Reality and Wine Tourism: Structured Abstract Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned From Korean and US Consumers
Automated Hypotheses Formulation	An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature
Automated Technology	Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer?
Automated Text Analysis	Applying Phrase-Level Text Analysis to Measure Brand-related Information Disclosure Disclosure of Brand-related Information and Firm Value
automation	Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey, An Abstract
Autonomous product	Structured Abstract: Trade-Offs in Adoption of New Artificial Intelligent Products
Awards	AMS Academy Awards Presentation AMS Review Awards AMS Program Awards
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Bicycling	Examination of Online Bicycle Touring Communities
Big Data	Impact of Big Data Analytics in Marketing on Firm Bottom Line: An Abstract If I Tap It, Will They Come? An Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: Structured Abstract
Blockchain	What You See is What You Get: The Impact of Blockchain Technology on Retail Consumers’ Perceptions
Body dissatisfaction	To Diet or not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: Structured Abstract
Bottom of the Pyramid	Mobile Financial Services at the Base of the Pyramid: A Systematic Literature Review
Boycotts	Are Ethical Boycotts Merely Signaling Value? The Financial Effect of Ethical Boycotts
brand	An Affective Route to Product Evaluation under Ordered Presentation of Product Information: Structured Abstract
Brand Anniversary	From Birthdays to Anniversaries: The Rituals of Celebrating a Brand's Age - Insights and Research Agenda
Brand Attachment	Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under Quarantine
Brand attitude	The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects
brand authenticity	What it Takes to be Loved? An Empirical Examination of Human Brand Authenticity: Structured Abstract
brand communication	Should a Luxury Brand’s Chatbot Use Emoticons?
Brand community engagement	Investigating the Variables Affecting Brand Performance in the S-O-R framework
Brand Community Members	Consumers versus Brand Community Members: Does Advertising Appeal Matter?
Brand Conversation	Overly Attached? When Brand Flattery Generates Jealousy in Social Media: Structured Abstract
Brand Heritage	From Birthdays to Anniversaries: The Rituals of Celebrating a Brand's Age - Insights and Research Agenda
Brand love	What it Takes to be Loved? An Empirical Examination of Human Brand Authenticity: Structured Abstract
Brand loyalty	Investigating the Variables Affecting Brand Performance in the S-O-R framework
Brand Management	Internal Brand Management and the Effects on International Firm Performance Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels From Birthdays to Anniversaries: The Rituals of Celebrating a Brand's Age - Insights and Research Agenda
Brand Origin	What You See is What You Get: The Impact of Blockchain Technology on Retail Consumers’ Perceptions
Brand personality	Brand Personality and Presidential Candidates
Brand Purchase Intention	Why Brands Should Use Female Influencers to Endorse Male Fashion
Brand recommendation	Investigating the Variables Affecting Brand Performance in the S-O-R framework
Brand selfie	Do You Trust that Brand Selfie? A New Scale to Measure Brand Selfie Credibility: An Abstract
brand trust	Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract
Brand-Consumer Interaction	Overly Attached? When Brand Flattery Generates Jealousy in Social Media: Structured Abstract
Branding	Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects Super Sonic Logos: The Power of Audio Branding
burnout	Retail Employee Technology - Focused on Job Demand-Resource Model: Structured Abstract
business model innovation	Enabling Creative Small Business Innovation in a Crisis: Structured Abstract
Business-to-government	Effects of Government-to-Contractor Revolving Door Appointments on Customer-based Performance
buyer-supplier relationships	The Implications of Short-Term and Long-Term B2B Touchpoints: Structured Abstract
BYO price	Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract
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C2C interactions	Stopping the Spread: The Role of Blame Attributions and Service Provider Measures in Curbing C2C Misbehavior Contagion
call center	Digital Voice Assistants in Service Encounters
causal inference	New Frontiers in Selling: Essays Examining Sales Force Effectiveness in a Changing Environment
celebrity	Social Influencer or Celebrity Endorser, to whom do Multicultural Consumer Pay Attention in Instagram? Comparing Medium- and High-Involvement Products across Ethnic Groups
cellphone	Secondary Market and New Release
CEO	How CEOs Twitter with Customers: Key Insights and Future Research Directions
channel coordination	Manufacturer-Retailer Relationships and the Distribution of New Products
Charitable Motives	The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy
Charity Auctions	The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy
chatbot	Should a Luxury Brand’s Chatbot Use Emoticons?
Choice-Based Conjoint Analysis	Analysis of Gen Z Marketing Student Preference for Different Instructional Methods
Citation	Did the Reviewer Ask Me to Cite Them? Conflict of Interest in Academic Reviews
Clickthrough	What’s in it for Me?: Exploring Intrusiveness for Online Ads when Intending to Sell Products versus when Intending to Buy Products: Structured Abstract
Climate change	An Investigation into Cross Cultural Mindset Effects on Future Climate Beliefs Everything Seems Further Away on Smartphone: The Effect of Mobile Attachment to the Perception of Psychological Distance: Structured Abstract
Clothes	Is Ethical Consumption Intuitive? A Comparative Study on Food, Cosmetic and Clothes Markets
CLT	What You See is What You Get: The Impact of Blockchain Technology on Retail Consumers’ Perceptions
Co-Creation	When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures: Structured Abstract
co-operative business	A Thematic Exploration of the Development of Investor-Owned Business-like Entitativity in the Member-Owned Cooperative
co-production	An Examination of Co-Production in a Hedonic and Utilitarian Service Context: Structured Abstract
co-worker	Mobilizing the Inner Forces: Salesperson Political Skill, Co-Worker Relationship Satisfaction and Salesperson Internal Support
cognitive and affective engagements	Exploring the Role of Human and Digital Interactions in Online Customer Support
Cognitive attitude	Investigating the Variables Affecting Brand Performance in the S-O-R framework
cognitive dissonance	Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey, An Abstract
Cognitive image	Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations
Collectivism/Individualism	The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-Purchase Intention in Different Cultures: An Abstract
Color	100 Shades of Sustainability: How Colors Enhance Sustainability Consumers' Perceptions
Commercial practices	Marketing-Sales Alignment and Business Practices
communication	Everything Seems Further Away on Smartphone: The Effect of Mobile Attachment to the Perception of Psychological Distance: Structured Abstract
Compensation	Game and Punishments: Criminal Justice Lens on Commission Structure Ethics
Competitive Mindset	Structured Abstract: The Sporty Framing Effect: How Framing an Activity as Sporty Affects Consumer Engagement through Competitive Mindset and Social Value
Complex services	How Technology Influences Customer Experience in Complex Service Settings
complexity	Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications
Concentration	International Expansion Alternatives: A Modeling Approach
Conceptual	Leveling Up! Increasing Motivation, Goal Setting and Attainment Using Gamification: The Potential for a New Construct Conceptualizing Coping Capital Ecosystem Alignment around Customers Customer Experience in Access-Based Services: A Conceptual Framework and Implications for Research Re(de)fining Dual-Process Models of Information Processing using Affective-Cognitive and Conscious-Unconscious Dimensions Marketing Solutions for Social Dilemmas: A Systematic Review, Taxonomy of Marketing Solutions, and Research Agenda
Conflict of interest	Did the Reviewer Ask Me to Cite Them? Conflict of Interest in Academic Reviews
Conjoint	Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports
connectivity	Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract
consistency	Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract
Construal Level Theory	Be Good or do Good? A Construal Level Theory Perspective on Corporate Ambivalent Behaviors: Structured Abstract Consumers versus Brand Community Members: Does Advertising Appeal Matter?
Consumer attitudes	Mexican Idiosyncrasy and Efforts to Reduce Obesity Rates: A Proposed Research Agenda
Consumer behavior	Pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories during COVID-19 in the US Consumer Support for Small Business during COVID-19 Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned From Korean and US Consumers
Consumer Choice	Effects of Temperature and Social Density on Consumer Choices with Multiple Options
Consumer embarrassment	Will Robots Judge me? Examining Consumer-Service Robots Interactions in Embarrassing Service Encounters
consumer empowerment	Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract
Consumer Engagement	Consumer Engagement in Online Product Reviews – A Win-Win for Firms and Micro-Influencers Let’s Get Social: The Influence of Consumer Factors on Online Consumer Engagement
consumer goals	To Eat Healthy or to Not Eat Healthy, that is the Question: Why do Food Insecure Consumers Make Less Healthy Food Choices and Can they be Nudged towards Fruits and Vegetables?
consumer journey	Effective Consumer Journey: Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: Structured Abstract
consumer learning	As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real World
consumer loyalty	Consumers’ Environmental Sustainability Perceptions on their Attitude: The Moderating Effect of Price: Structured Abstract
Consumer motivation	How can Social Media Influencers Satisfy Consumers with Different Regulatory Focus through ‘How-To’ Videos?
Consumer Movements	From Print to Protest: Examining how Advertisements May Spur Social Activism
consumer neuroscience	Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Marketing Strategy: Triangulation in 4 Studies
Consumer Perceptions	100 Shades of Sustainability: How Colors Enhance Sustainability Consumers' Perceptions
Consumer privacy concerns	Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: Structured Abstract
consumer purchase intention	Consumers’ Environmental Sustainability Perceptions on their Attitude: The Moderating Effect of Price: Structured Abstract
consumer reactions	Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications
consumer satisfation	Consumers’ Environmental Sustainability Perceptions on their Attitude: The Moderating Effect of Price: Structured Abstract
consumer vulnerability	Challenging Vulnerability Perceptions towards Voice Activated Assistants
Consumer Well-being	AI Companionship or Loneliness: How AI-based Chatbots Impact Consumer’s (Digital) Well-being – An Abstract
consumer-supplier relationship	Consumer Response to Irresponsible Firm Behavior: A Cross-national Study in the United States, Mexico and Thailand: An Abstract
Content analysis	Players, Prices, Pixies: Exploring Masculinity Appeals across Magazine Genres How CEOs Twitter with Customers: Key Insights and Future Research Directions
Contractual Services	Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants
control	The Four Faces of Electronic Health Record Adopters: A Patients’ Typology based on Perceived Benefits and Concerns Structured Abstract: Trade-Offs in Adoption of New Artificial Intelligent Products
Conversational agents	The Effects of Conversational Agents’ Emotion Cues on their Perceived Responsiveness and Consumers’ Intention to Act
Conversational selling	The Effects of Conversational Agents’ Emotion Cues on their Perceived Responsiveness and Consumers’ Intention to Act
Conversion and personalization of touch points	Effective Consumer Journey: Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: Structured Abstract
Cooperation management	Optimizing Established Company – Startup Cooperation Taking a Startup Perspective: Structured Abstract
Corporate Heritage	From Birthdays to Anniversaries: The Rituals of Celebrating a Brand's Age - Insights and Research Agenda
Corporate Hypocrisy	When Authenticity Backfires: Genuine CSR Intent could Cause More Harm than Good
Corporate Rituals	From Birthdays to Anniversaries: The Rituals of Celebrating a Brand's Age - Insights and Research Agenda
Corporate social irresponsibility	Consumer Response to Irresponsible Firm Behavior: A Cross-national Study in the United States, Mexico and Thailand: An Abstract
corporate social responsibility	When Authenticity Backfires: Genuine CSR Intent could Cause More Harm than Good
Cosmetics	Is Ethical Consumption Intuitive? A Comparative Study on Food, Cosmetic and Clothes Markets
cosmopolitanism	Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice
COVID-19	Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies COVID-19, Social Injustice and Message Framing Pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories during COVID-19 in the US Consumer Responsiveness to COVID-19 Related Cues in Advertising: Structured Abstract Consumer Support for Small Business during COVID-19
Credibility	Do You Trust that Brand Selfie? A New Scale to Measure Brand Selfie Credibility: An Abstract
Crisis	Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations The Effectiveness of Corporate Remedy Strategies to Product versus Ethics Misdeeds between Current and Potential Consumers
CRISPR	Transhumanist Technologies for the Transhumanist Consumer: Structured Abstract
CRM	The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy
cross cultural	An Investigation into Cross Cultural Mindset Effects on Future Climate Beliefs
Cross-buy	Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract
Cross-selling performance	Effects of Government-to-Contractor Revolving Door Appointments on Customer-based Performance
Crowding	Effects of Temperature and Social Density on Consumer Choices with Multiple Options
CSR	When Authenticity Backfires: Genuine CSR Intent could Cause More Harm than Good Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned From Korean and US Consumers
cultural change theory	Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice
Cultural differences	You Cannot Make an Omelet Without Breaking Some Eggs: How Cultural Differences and Consumers’ Privacy Calculus Shape Consumers Willingness to Share Personal Information
cultural values	Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice
Culture	A Stitch in Time Saves Nine: How to Implement Exploration in Exploitation-Driven Multinational Financial Services Providers to Become Ambidextrous
Customer acquisition performance	Effects of Government-to-Contractor Revolving Door Appointments on Customer-based Performance
customer based reputation	Customer-Perceived Reputation and Sustainable Satisfaction in the German Banking Sector: Structured Abstract
Customer Brand Engagement	Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer?
Customer disengagement	Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? A Motivation Perspective: Structured Abstract
Customer Engagement	Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? A Motivation Perspective: Structured Abstract Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment
Customer experience	Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and Lock-in The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: Structured Abstract Exploring the Role of Human and Digital Interactions in Online Customer Support How Technology Influences Customer Experience in Complex Service Settings Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment Hotel Customer Experience: Mediating the Service Quality-Satisfaction Relationship
customer inspiration	As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real World
customer journey	Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey, An Abstract How Technology Influences Customer Experience in Complex Service Settings
Customer Loyalty	Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants “Point-and-click” – B2B-Customer Loyalty in the Internet: An Empirical Study on Potential Antecedents Exemplified at German Company “WERU”
customer misbehavior	Stopping the Spread: The Role of Blame Attributions and Service Provider Measures in Curbing C2C Misbehavior Contagion
customer perceptions	Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract The Implications of Short-Term and Long-Term B2B Touchpoints: Structured Abstract
Customer policing	To Protect and Serve? The Impact of Retailers' Customer Policing Policies on Frontline Employees
customer referrals	Process Analysis for Marketing Research - 2021 AMS Mary Kay Dissertation Award Submission
Customer retention	Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and Lock-in
Customer Satisfaction	Hotel Customer Experience: Mediating the Service Quality-Satisfaction Relationship
Customer value creation	Ecosystem Alignment around Customers
Customer-provider service touchpoints	Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract
customization	Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation
Cyborgs	Cyborgs and the Interactive Self - Dissertation Award Submission
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Data Analytics	Data Analytics Methods for Marketing Strategy Researchers: Special Session
Demographics	Consumer Support for Small Business during COVID-19
Deservingness	Deserving Pleasure through Pain
Destination branding	Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review
Destination loyalty	Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations
destination marketing	Tourist Expenditure and its Implication for Destination Marketing: Structured Abstract
Development stage	Google, Google, on the Wall - Which one is the Most Successful New Product Demonstrations of them all?
Deviant behavior	To Protect and Serve? The Impact of Retailers' Customer Policing Policies on Frontline Employees
Differential Susceptibility Theory	The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing
Diffusion	True Lies: A Theory of the Diffusion of (Mis)Information on Social Media
Digital channels	Marketing Channels Transformation in Italian SMEs
digital curation	Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation
Digital Ecosystem	The Performance of Digital Ecosystem: The Moderating Effects of Internationalization Stage
Digital Influencer	Psychosocial Elements that Connect the Digital Influencers to their Followers
Digital LifeStyle	Psychosocial Elements that Connect the Digital Influencers to their Followers
Digital management	Marketing-Sales Alignment and Business Practices
Digital Marketing	Overly Attached? When Brand Flattery Generates Jealousy in Social Media: Structured Abstract The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future Let’s Get Social: The Influence of Consumer Factors on Online Consumer Engagement
digital marketing education	Using Website Builders as a Tool for Teaching the Website Development Process: Structured Abstract
Digital Narratives	Psychosocial Elements that Connect the Digital Influencers to their Followers
digital nomads	Digital Nomadism as a Critique of Modern Life: The Role of Consumption – Dissertation Proposal Award Submission
Digital Voice Assistant	Digital Voice Assistants in Service Encounters
Disconfirmation	Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations
Discounting	Gifts are Sacred until the Deal Strikes: A Structured Abstract
discriminant validity	Process Analysis for Marketing Research - 2021 AMS Mary Kay Dissertation Award Submission
Disengagement	Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms
disruptive change	The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
Dissolution	The Drivers of the Dissolution of Interfirm Partnerships by Emerging Market Multinationals: A Structured Abstract
Distinguished Marketer Award	AMS Distinguished Marketer Presentation
Distress	The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing
Distribution	What You See is What You Get: The Impact of Blockchain Technology on Retail Consumers’ Perceptions
Diversification	International Expansion Alternatives: A Modeling Approach
Diversity	Leveraging Diversity as a Tacit Resource: An Exploration into an Organization’s Antecedent and Succedent Factors for a Model of Successful Multicultural Marketing The Impact of Marginalization on Online Marketing Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: Structured Abstract When Communicating About Diversity in Politics can be a Factor of a Feeling of Exclusion by Citizens “from Diversity”: Structured Abstract
Donation	The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy
durable products	Secondary Market and New Release
dynamic pricing	Costly Price Adjustment and Automated Pricing: The Case of Airbnb Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications
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e-buying behaviour	Undesired Impulse e-Buying Behavior: An Exploratory Study
E-commerce sites	Structured Abstract: What are You Looking at? Using Gaze Following to Understand Web Browsing on E-commerce Sites: Insights from Eye-Tracking
e-tailer	Undesired Impulse e-Buying Behavior: An Exploratory Study
ease of use	The Four Faces of Electronic Health Record Adopters: A Patients’ Typology based on Perceived Benefits and Concerns
Ecosystem alignment	Ecosystem Alignment around Customers
Editors	Meet the Editors I Meet the Editors II
Electoral Market Segmentation	When Communicating About Diversity in Politics can be a Factor of a Feeling of Exclusion by Citizens “from Diversity”: Structured Abstract
Electronic Health Record	The Four Faces of Electronic Health Record Adopters: A Patients’ Typology based on Perceived Benefits and Concerns
Emerging markets	The Drivers of the Dissolution of Interfirm Partnerships by Emerging Market Multinationals: A Structured Abstract Consumer Motivations in Emerging Markets: Dealing with Risk, Uncertainty, and Emotions Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review
EMNE	The Drivers of the Dissolution of Interfirm Partnerships by Emerging Market Multinationals: A Structured Abstract
Emojis	The Effects of Conversational Agents’ Emotion Cues on their Perceived Responsiveness and Consumers’ Intention to Act
emoticon	Should a Luxury Brand’s Chatbot Use Emoticons?
emotional regulation	Abusive Sales Supervision: A Resource Deployment, Depletion and Replenishment Perspective
Emotional response	Consumer Motivations in Emerging Markets: Dealing with Risk, Uncertainty, and Emotions
Emotional tone	The Effects of Conversational Agents’ Emotion Cues on their Perceived Responsiveness and Consumers’ Intention to Act
Emotional Value	Digital Voice Assistants in Service Encounters
Employee	Employee or Contractor? On the Employment Status of Drivers and Compensation Design by Ridesharing Platforms
employee engagement	Retail Employee Technology - Focused on Job Demand-Resource Model: Structured Abstract
Empowerment	Examining User’s Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory
enablers	Enabling Creative Small Business Innovation in a Crisis: Structured Abstract
endorsement	Social Influencer or Celebrity Endorser, to whom do Multicultural Consumer Pay Attention in Instagram? Comparing Medium- and High-Involvement Products across Ethnic Groups
Engagement	The Impact of Marginalization on Online Marketing
entitativity	A Thematic Exploration of the Development of Investor-Owned Business-like Entitativity in the Member-Owned Cooperative
environmental sustainability	Consumers’ Environmental Sustainability Perceptions on their Attitude: The Moderating Effect of Price: Structured Abstract
Episodic Memory	Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects
eSports	Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports Examining the Role of Implicit Self-Theories in Celebrity Meaning Transfer toward eSports: Structured Abstract
ethical boycotts	Are Ethical Boycotts Merely Signaling Value? The Financial Effect of Ethical Boycotts
Ethical consumption	Is Ethical Consumption Intuitive? A Comparative Study on Food, Cosmetic and Clothes Markets Are Ethical Boycotts Merely Signaling Value? The Financial Effect of Ethical Boycotts
Ethics	Did the Reviewer Ask Me to Cite Them? Conflict of Interest in Academic Reviews When Authenticity Backfires: Genuine CSR Intent could Cause More Harm than Good The Effectiveness of Corporate Remedy Strategies to Product versus Ethics Misdeeds between Current and Potential Consumers
Ethnic Marketing	Leveraging Diversity as a Tacit Resource: An Exploration into an Organization’s Antecedent and Succedent Factors for a Model of Successful Multicultural Marketing
ethnicity	Social Influencer or Celebrity Endorser, to whom do Multicultural Consumer Pay Attention in Instagram? Comparing Medium- and High-Involvement Products across Ethnic Groups
Eustress	The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing
event study	Are Ethical Boycotts Merely Signaling Value? The Financial Effect of Ethical Boycotts
Exercise behavior	Exercise Behavior in the Context of Covid 19 Pandemic: An Abstract
Exercise self-efficacy	To Diet or not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: Structured Abstract
Exit strategy	Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms
Expansion Strategies	International Expansion Alternatives: A Modeling Approach
Experience economy theory	Escapism Motive on a Virtual Platform during the Pandemic: Applied Technology Advertising across Cultures
experiential consumption	Digital Nomadism as a Critique of Modern Life: The Role of Consumption – Dissertation Proposal Award Submission
experiment	Should a Luxury Brand’s Chatbot Use Emoticons?
Experimental design	Consumer Responsiveness to COVID-19 Related Cues in Advertising: Structured Abstract
Expertise	Psychosocial Elements that Connect the Digital Influencers to their Followers
Eye gaze following	Structured Abstract: What are You Looking at? Using Gaze Following to Understand Web Browsing on E-commerce Sites: Insights from Eye-Tracking
Eye tracking	Structured Abstract: What are You Looking at? Using Gaze Following to Understand Web Browsing on E-commerce Sites: Insights from Eye-Tracking
F
Face-Work	Overly Attached? When Brand Flattery Generates Jealousy in Social Media: Structured Abstract
Facebook	Examination of Online Bicycle Touring Communities Facebook as a Source of Information about Presidential Candidates
fairness	If I Tap It, Will They Come? An Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications
Fake News	True Lies: A Theory of the Diffusion of (Mis)Information on Social Media
Favorable attitude towards the candidate	Analyzing the Downstream Consequences of a Politician’s Snarky Attack on Opponents: Structured Abstract
fear	The Effect of Fear and Social Distancing on Chatbot Service Usage during a Pandemic
female stereotypes	Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured Abstract
feminism	Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured Abstract
femvertising	Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured Abstract
Field Experiment	A Study of Incentives in Charitable Fundraising: Monetary Incentives Crowd Out Future Volunteering
Financial Inclusion	Mobile Financial Services at the Base of the Pyramid: A Systematic Literature Review
Financial performance	Impact of Big Data Analytics in Marketing on Firm Bottom Line: An Abstract
Financial Services	Mobile Financial Services at the Base of the Pyramid: A Systematic Literature Review
Firm Performance	The Performance of Digital Ecosystem: The Moderating Effects of Internationalization Stage
Firm Value	Disclosure of Brand-related Information and Firm Value
Fitspiration	To Diet or not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: Structured Abstract
flexibility	Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract
Flipped Classroom	Analysis of Gen Z Marketing Student Preference for Different Instructional Methods
FMCG	Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels
food	Is Ethical Consumption Intuitive? A Comparative Study on Food, Cosmetic and Clothes Markets
Food apps	Examining User’s Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory
food insecurity	To Eat Healthy or to Not Eat Healthy, that is the Question: Why do Food Insecure Consumers Make Less Healthy Food Choices and Can they be Nudged towards Fruits and Vegetables?
Food tampering	On the Legal Liabilities of Food Tampering in the U. S.: A Review & Marketing Implications
Food well-being	To Eat Healthy or to Not Eat Healthy, that is the Question: Why do Food Insecure Consumers Make Less Healthy Food Choices and Can they be Nudged towards Fruits and Vegetables?
FOP	The Effect of Front-of-pack Communications on Product Quality Perceptions
Framing	An Apology is More Than Just Saying “Sorry” – Framing Effects in Online Service Recoveries: A Structured Abstract
Fraud	When Authenticity Backfires: Genuine CSR Intent could Cause More Harm than Good
French North African	When Communicating About Diversity in Politics can be a Factor of a Feeling of Exclusion by Citizens “from Diversity”: Structured Abstract
Front-of-Pack Label	The Effect of Front-of-pack Communications on Product Quality Perceptions
Frontline Employees	A Macro Perspective on Frontline Artificial Intelligence Retail Employee Technology - Focused on Job Demand-Resource Model: Structured Abstract To Protect and Serve? The Impact of Retailers' Customer Policing Policies on Frontline Employees
frustration	Examining User’s Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory
Fundraising	A Study of Incentives in Charitable Fundraising: Monetary Incentives Crowd Out Future Volunteering
G
Gamer Behavior	Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports
gamification	Undesired Impulse e-Buying Behavior: An Exploratory Study
Gender	Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: Structured Abstract Social Influencer or Celebrity Endorser, to whom do Multicultural Consumer Pay Attention in Instagram? Comparing Medium- and High-Involvement Products across Ethnic Groups Why Brands Should Use Female Influencers to Endorse Male Fashion
gender stereotypes	Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured Abstract
Generation Z	Analysis of Gen Z Marketing Student Preference for Different Instructional Methods
Genes	The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing
german banking sector	Customer-Perceived Reputation and Sustainable Satisfaction in the German Banking Sector: Structured Abstract
Gift giving	Gifts are Sacred until the Deal Strikes: A Structured Abstract
Global phenomena	Tackling Online Gaming Addiction Among Adolescences: The Role of Parental Resilience and Parenting Styles
Goal Attainment	Deserving Pleasure through Pain
Goal orientation	Mindset and Goal Orientation in Sales: Results from a Qualitative Approach
Google Trends	Data Analytics Methods for Marketing Strategy Researchers: Special Session
green demarketing	Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract
Greenwashing	Consumer Response to Irresponsible Firm Behavior: A Cross-national Study in the United States, Mexico and Thailand: An Abstract
Guilt	How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy To Diet or not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: Structured Abstract
H
happiness	An Investigation into Cross Cultural Mindset Effects on Future Climate Beliefs
healthcare	The Robot Won’t Judge Me: How AI Healthcare Benefits the Stigmatized
healthy choices	To Eat Healthy or to Not Eat Healthy, that is the Question: Why do Food Insecure Consumers Make Less Healthy Food Choices and Can they be Nudged towards Fruits and Vegetables?
Hedonic	How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy An Examination of Co-Production in a Hedonic and Utilitarian Service Context: Structured Abstract
heuristic-systematic processing	An Affective Route to Product Evaluation under Ordered Presentation of Product Information: Structured Abstract
higher education	The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
Household panel	Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels
HRT	Hotel Customer Experience: Mediating the Service Quality-Satisfaction Relationship
human and digital interactions	Exploring the Role of Human and Digital Interactions in Online Customer Support
human brands	What it Takes to be Loved? An Empirical Examination of Human Brand Authenticity: Structured Abstract
Human Computer Interaction	AI Companionship or Loneliness: How AI-based Chatbots Impact Consumer’s (Digital) Well-being – An Abstract
Human Density	In a Similar Crowd: The Mediating Role of Perceived Control
Human-Machine Interaction	Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer?
Human-Robot Interaction	Reconstructing Parental Role Identity through Sensemaking Human-Robot Interaction: Structured Abstract
I
Identity	Cyborgs and the Interactive Self - Dissertation Award Submission
Immersion	Virtual Reality and Wine Tourism: Structured Abstract The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: Structured Abstract
Implicit Self-Theory	Examining the Role of Implicit Self-Theories in Celebrity Meaning Transfer toward eSports: Structured Abstract
impulse behaviour	Undesired Impulse e-Buying Behavior: An Exploratory Study
Independent Contractor	Employee or Contractor? On the Employment Status of Drivers and Compensation Design by Ridesharing Platforms
industry disruption	The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
influencer	Social Influencer or Celebrity Endorser, to whom do Multicultural Consumer Pay Attention in Instagram? Comparing Medium- and High-Involvement Products across Ethnic Groups
Influencer Attachment	Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under Quarantine
Influencer Marketing	How can Social Media Influencers Satisfy Consumers with Different Regulatory Focus through ‘How-To’ Videos? Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under Quarantine The Making of the “Instaworthy”: Social Media Influencers as Interpreters of Commercial Messages Why Brands Should Use Female Influencers to Endorse Male Fashion
Influencer-generated content	Do You Trust that Brand Selfie? A New Scale to Measure Brand Selfie Credibility: An Abstract
Informal learning	Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? A Motivation Perspective: Structured Abstract
Information Disclosure	The Effects of Conversational Agents’ Emotion Cues on their Perceived Responsiveness and Consumers’ Intention to Act Applying Phrase-Level Text Analysis to Measure Brand-related Information Disclosure Disclosure of Brand-related Information and Firm Value
Innovation management	Optimizing Established Company – Startup Cooperation Taking a Startup Perspective: Structured Abstract
Innovativeness	Effects of Temperature and Social Density on Consumer Choices with Multiple Options
Instructional Methods	Analysis of Gen Z Marketing Student Preference for Different Instructional Methods
Insurances	How Technology Influences Customer Experience in Complex Service Settings
integration	Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract
Intelligent product	Structured Abstract: Trade-Offs in Adoption of New Artificial Intelligent Products
Intention to Adopt	Study of the Factors Affecting the Intention to Adopt and Recommend Technology to Others: Based on the Unified Theory of Acceptance and Use of Technology (UTAUT)
Inter-organizational cooperation	Optimizing Established Company – Startup Cooperation Taking a Startup Perspective: Structured Abstract
Interaction Competence	Digital Voice Assistants in Service Encounters
interactional justice	Forgiveness or Revenge? Consumer Response to Promotion Denial
Interactive Self	Cyborgs and the Interactive Self - Dissertation Award Submission
Internal branding	Internal Brand Management and the Effects on International Firm Performance
internal relationships	Mobilizing the Inner Forces: Salesperson Political Skill, Co-Worker Relationship Satisfaction and Salesperson Internal Support
internal support	Mobilizing the Inner Forces: Salesperson Political Skill, Co-Worker Relationship Satisfaction and Salesperson Internal Support
International business	Internal Brand Management and the Effects on International Firm Performance
International joint venture	The Drivers of the Dissolution of Interfirm Partnerships by Emerging Market Multinationals: A Structured Abstract
International Marketing	The Performance of Digital Ecosystem: The Moderating Effects of Internationalization Stage
International Performance	The Interplay of Marketing and Creativity Capabilities in International Marketing: Effectuation-Prediction Perspective
Internet	“Point-and-click” – B2B-Customer Loyalty in the Internet: An Empirical Study on Potential Antecedents Exemplified at German Company “WERU”
Internet Banking	Study of the Factors Affecting the Intention to Adopt and Recommend Technology to Others: Based on the Unified Theory of Acceptance and Use of Technology (UTAUT)
Interventions	Tackling Online Gaming Addiction Among Adolescences: The Role of Parental Resilience and Parenting Styles
Intrusiveness	What’s in it for Me?: Exploring Intrusiveness for Online Ads when Intending to Sell Products versus when Intending to Buy Products: Structured Abstract
Inward bias	Structured Abstract: What are You Looking at? Using Gaze Following to Understand Web Browsing on E-commerce Sites: Insights from Eye-Tracking
Isolation	Exercise Behavior in the Context of Covid 19 Pandemic: An Abstract
J
job demands-resource (JD-R) model	Retail Employee Technology - Focused on Job Demand-Resource Model: Structured Abstract
L
Legal Liabilities	On the Legal Liabilities of Food Tampering in the U. S.: A Review & Marketing Implications
Leisure	Examination of Online Bicycle Touring Communities
Lies	True Lies: A Theory of the Diffusion of (Mis)Information on Social Media
Linguistic Quality	Digital Voice Assistants in Service Encounters
liquid consumption	Digital Nomadism as a Critique of Modern Life: The Role of Consumption – Dissertation Proposal Award Submission
Local Food Shopping	A Framework to Understand Local Food Shopping: Towards a New Definition of Multichannel Shopper Journey: Structured Abstract
Lock-in	Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and Lock-in
Logos	Super Sonic Logos: The Power of Audio Branding
luxury brand	Should a Luxury Brand’s Chatbot Use Emoticons?
Luxury Brand Perception	Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under Quarantine
Luxury consumption	Consumer Motivations in Emerging Markets: Dealing with Risk, Uncertainty, and Emotions
luxury perception	Should a Luxury Brand’s Chatbot Use Emoticons?
M
machine learning	If I Tap It, Will They Come? An Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature
Magazine genres	Players, Prices, Pixies: Exploring Masculinity Appeals across Magazine Genres
manufacturer-retailer relationships	Manufacturer-Retailer Relationships and the Distribution of New Products
Marginalization	The Impact of Marginalization on Online Marketing
Market performance	Google, Google, on the Wall - Which one is the Most Successful New Product Demonstrations of them all?
Market share	Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels
Market Spreading	International Expansion Alternatives: A Modeling Approach
Marketing	Impact of Big Data Analytics in Marketing on Firm Bottom Line: An Abstract Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey, An Abstract Meet the Editors I Meet the Editors II
Marketing and sales alignment	Marketing-Sales Alignment and Business Practices
Marketing capabilities	The Interplay of Marketing and Creativity Capabilities in International Marketing: Effectuation-Prediction Perspective
Marketing Channels	Marketing Channels Transformation in Italian SMEs
Marketing communication	How CEOs Twitter with Customers: Key Insights and Future Research Directions
marketing education	The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
Marketing Implications	On the Legal Liabilities of Food Tampering in the U. S.: A Review & Marketing Implications
marketing pedagogy	The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
Marketing practices	Marketing-Sales Alignment and Business Practices
Marketing Strategy	Data Analytics Methods for Marketing Strategy Researchers: Special Session
Marketing Theory	Theory Forum Theory Forum Theory Forum
Masculinity	Players, Prices, Pixies: Exploring Masculinity Appeals across Magazine Genres
materialism	Digital Nomadism as a Critique of Modern Life: The Role of Consumption – Dissertation Proposal Award Submission
mature-age online MBA student prospects	Effective Consumer Journey: Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: Structured Abstract
Meaning Transfer Model	Examining the Role of Implicit Self-Theories in Celebrity Meaning Transfer toward eSports: Structured Abstract
mediation	Process Analysis for Marketing Research - 2021 AMS Mary Kay Dissertation Award Submission
medical tourism	What a Trip! How Patients Evaluate Centers of Excellence in the Medical Tourism Industry
Mental Health	AI Companionship or Loneliness: How AI-based Chatbots Impact Consumer’s (Digital) Well-being – An Abstract
Message Framing	COVID-19, Social Injustice and Message Framing
Metaphorical thinking	Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice
Metaphors	Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice
Methods	Data Analytics Methods for Marketing Strategy Researchers: Special Session
Metrics	Did the Reviewer Ask Me to Cite Them? Conflict of Interest in Academic Reviews
Mexico	Mexican Idiosyncrasy and Efforts to Reduce Obesity Rates: A Proposed Research Agenda
Micro-influencer	Consumer Engagement in Online Product Reviews – A Win-Win for Firms and Micro-Influencers
micro-investing platform	Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract
Mindset	An Investigation into Cross Cultural Mindset Effects on Future Climate Beliefs Mindset and Goal Orientation in Sales: Results from a Qualitative Approach
Misdeed	The Effectiveness of Corporate Remedy Strategies to Product versus Ethics Misdeeds between Current and Potential Consumers
Mixed-method	Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned From Korean and US Consumers
mobile	Everything Seems Further Away on Smartphone: The Effect of Mobile Attachment to the Perception of Psychological Distance: Structured Abstract
Mobile Money	Mobile Financial Services at the Base of the Pyramid: A Systematic Literature Review
moderation	Process Analysis for Marketing Research - 2021 AMS Mary Kay Dissertation Award Submission
moral identity	Do the Powerful Conserve? Understanding the Role of Power in Sustainable Consumption Intentions: Structured Abstract
Moral Intuitions and Reasoning	Is Ethical Consumption Intuitive? A Comparative Study on Food, Cosmetic and Clothes Markets
Motives	Exercise Behavior in the Context of Covid 19 Pandemic: An Abstract
Multi-channel	A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption Environments
Multichannel Shopper Journey	A Framework to Understand Local Food Shopping: Towards a New Definition of Multichannel Shopper Journey: Structured Abstract
multichannel strategy	New Frontiers in Selling: Essays Examining Sales Force Effectiveness in a Changing Environment
Multicultural Marketing	Leveraging Diversity as a Tacit Resource: An Exploration into an Organization’s Antecedent and Succedent Factors for a Model of Successful Multicultural Marketing
Multilevel model	The Drivers of the Dissolution of Interfirm Partnerships by Emerging Market Multinationals: A Structured Abstract
Multilevel modeling	You Cannot Make an Omelet Without Breaking Some Eggs: How Cultural Differences and Consumers’ Privacy Calculus Shape Consumers Willingness to Share Personal Information
Multinomial logit models	Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and Lock-in
Multiple Case Studies	Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing (Structured Abstract)
multisensory imagery	Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Marketing Strategy: Triangulation in 4 Studies
N
Narcissism	Structured Abstract: The Sporty Framing Effect: How Framing an Activity as Sporty Affects Consumer Engagement through Competitive Mindset and Social Value
National brand	Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels
national identity	Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice
Natural Language Processing	An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature Applying Phrase-Level Text Analysis to Measure Brand-related Information Disclosure Disclosure of Brand-related Information and Firm Value
need for touch	Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract
Negative word-of-mouth	Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations
Netnography	Examination of Online Bicycle Touring Communities
Neuroscience	The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: Structured Abstract
Neuroticism	The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing
New product development	Structured Abstract: Trade-Offs in Adoption of New Artificial Intelligent Products
New Product-demonstration	Google, Google, on the Wall - Which one is the Most Successful New Product Demonstrations of them all?
Non-linear Modeling	International Expansion Alternatives: A Modeling Approach
Non-profit Marketing	A Study of Incentives in Charitable Fundraising: Monetary Incentives Crowd Out Future Volunteering
Non-verbal cues	The Effects of Conversational Agents’ Emotion Cues on their Perceived Responsiveness and Consumers’ Intention to Act
nonparametric estimation	Sponsored Search Auction and the Revenue-Maximizing Number of Ads per Page
Number of Followers	Psychosocial Elements that Connect the Digital Influencers to their Followers
O
Obesity	Mexican Idiosyncrasy and Efforts to Reduce Obesity Rates: A Proposed Research Agenda
Offline branding	Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review
Omnichannel	Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment
Omnichannel customer experience	Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract
online advertising	Sponsored Search Auction and the Revenue-Maximizing Number of Ads per Page
Online branding	Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review
Online communities	Examination of Online Bicycle Touring Communities
Online complaining	An Apology is More Than Just Saying “Sorry” – Framing Effects in Online Service Recoveries: A Structured Abstract
Online product reviews	Consumer Engagement in Online Product Reviews – A Win-Win for Firms and Micro-Influencers
Online Reviews	Taking the Conversation Offline?: The Impact of Response Strategies on Potential Hotel Guests
Online search	Google, Google, on the Wall - Which one is the Most Successful New Product Demonstrations of them all?
Online service recovery	An Apology is More Than Just Saying “Sorry” – Framing Effects in Online Service Recoveries: A Structured Abstract
Online shopping	A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption Environments
Opinion leadership	Consumer Engagement in Online Product Reviews – A Win-Win for Firms and Micro-Influencers The Making of the “Instaworthy”: Social Media Influencers as Interpreters of Commercial Messages
Optimism	Consumer Support for Small Business during COVID-19
order of presentation	An Affective Route to Product Evaluation under Ordered Presentation of Product Information: Structured Abstract
Organizational archetypes	Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms
Organizational frontlines	Organizational Frontline Marketing and a High-Tech World – Dissertation Proposal
Organizational justice	To Protect and Serve? The Impact of Retailers' Customer Policing Policies on Frontline Employees
P
Pain	Deserving Pleasure through Pain
Pandemic	Consumer Responsiveness to COVID-19 Related Cues in Advertising: Structured Abstract
Panel	Meet the Editors I
Panic buying	Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies
Para-social interaction	Consumer Engagement in Online Product Reviews – A Win-Win for Firms and Micro-Influencers
partial identification methods	Sponsored Search Auction and the Revenue-Maximizing Number of Ads per Page
patient satisfaction	What a Trip! How Patients Evaluate Centers of Excellence in the Medical Tourism Industry
patient service evaluation	What a Trip! How Patients Evaluate Centers of Excellence in the Medical Tourism Industry
Perceived Control	In a Similar Crowd: The Mediating Role of Perceived Control
Perceived responsiveness	The Effects of Conversational Agents’ Emotion Cues on their Perceived Responsiveness and Consumers’ Intention to Act
perceived usefulness	The Effect of Fear and Social Distancing on Chatbot Service Usage during a Pandemic
Performance	Internal Brand Management and the Effects on International Firm Performance
personal selling	New Frontiers in Selling: Essays Examining Sales Force Effectiveness in a Changing Environment
personalization	The Effects of Conversational Agents’ Emotion Cues on their Perceived Responsiveness and Consumers’ Intention to Act Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract
Persuasion Theory	Facebook as a Source of Information about Presidential Candidates
Persuasiveness	Analyzing the Downstream Consequences of a Politician’s Snarky Attack on Opponents: Structured Abstract
Phrase-level Analysis	Applying Phrase-Level Text Analysis to Measure Brand-related Information Disclosure
Platforms	Costly Price Adjustment and Automated Pricing: The Case of Airbnb
PLS-SEM	Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations Customer-Perceived Reputation and Sustainable Satisfaction in the German Banking Sector: Structured Abstract
Political Marketing	When Communicating About Diversity in Politics can be a Factor of a Feeling of Exclusion by Citizens “from Diversity”: Structured Abstract Analyzing the Downstream Consequences of a Politician’s Snarky Attack on Opponents: Structured Abstract Brand Personality and Presidential Candidates Facebook as a Source of Information about Presidential Candidates
Political Orientation	Brand Personality and Presidential Candidates
political skill	Mobilizing the Inner Forces: Salesperson Political Skill, Co-Worker Relationship Satisfaction and Salesperson Internal Support
Post frequency	Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms
Post interval	Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms
Post length	Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms
Post number	Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms
Post-Materialism	Brand Personality and Presidential Candidates
Poverty Alleviation	Mobile Financial Services at the Base of the Pyramid: A Systematic Literature Review
power	Do the Powerful Conserve? Understanding the Role of Power in Sustainable Consumption Intentions: Structured Abstract
Premium	Effects of Temperature and Social Density on Consumer Choices with Multiple Options
price differentiation	Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications
Price-adjustment cost	Costly Price Adjustment and Automated Pricing: The Case of Airbnb
Pricing	Gifts are Sacred until the Deal Strikes: A Structured Abstract
Pride	To Diet or not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: Structured Abstract
Print advertisements	Players, Prices, Pixies: Exploring Masculinity Appeals across Magazine Genres
Printed Communication	Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing (Structured Abstract)
Privacy	Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities
Private label	Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels
process analysis	Process Analysis for Marketing Research - 2021 AMS Mary Kay Dissertation Award Submission
Producer-consumer relationships	Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice
product categories	Pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories during COVID-19 in the US
product distribution	Manufacturer-Retailer Relationships and the Distribution of New Products
Product Label	The Effect of Front-of-pack Communications on Product Quality Perceptions
product presentation	As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real World
Product Quality Perception	The Effect of Front-of-pack Communications on Product Quality Perceptions
Product recall	The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-Purchase Intention in Different Cultures: An Abstract
product returns	Undesired Impulse e-Buying Behavior: An Exploratory Study
Product-harm crisis	The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-Purchase Intention in Different Cultures: An Abstract
Profitability	Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract
promotion	Forgiveness or Revenge? Consumer Response to Promotion Denial
prospective student journey mapping	Effective Consumer Journey: Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: Structured Abstract
psychological distance	Be Good or do Good? A Construal Level Theory Perspective on Corporate Ambivalent Behaviors: Structured Abstract Everything Seems Further Away on Smartphone: The Effect of Mobile Attachment to the Perception of Psychological Distance: Structured Abstract
psychological ownership	As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real World
Psychological reactance	What’s in it for Me?: Exploring Intrusiveness for Online Ads when Intending to Sell Products versus when Intending to Buy Products: Structured Abstract
Psychological Sense of Brand Community	Consumers versus Brand Community Members: Does Advertising Appeal Matter?
public policy	To Eat Healthy or to Not Eat Healthy, that is the Question: Why do Food Insecure Consumers Make Less Healthy Food Choices and Can they be Nudged towards Fruits and Vegetables?
Publication	Did the Reviewer Ask Me to Cite Them? Conflict of Interest in Academic Reviews
Purchase intention	The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects
purchase types	The Impact of Purchase Types on Consumer’s Polarized Product Opinions
Q
qualitative	Enabling Creative Small Business Innovation in a Crisis: Structured Abstract
Qualtrics	AMS Distinguished Marketer Presentation
R
Race and Ethnicity	Leveraging Diversity as a Tacit Resource: An Exploration into an Organization’s Antecedent and Succedent Factors for a Model of Successful Multicultural Marketing
Racism	From Print to Protest: Examining how Advertisements May Spur Social Activism
Real-time data	Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies
reappraisal	Abusive Sales Supervision: A Resource Deployment, Depletion and Replenishment Perspective
Recommendation Quality	How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers
Regulations	Mexican Idiosyncrasy and Efforts to Reduce Obesity Rates: A Proposed Research Agenda
Regulatory fit	How can Social Media Influencers Satisfy Consumers with Different Regulatory Focus through ‘How-To’ Videos?
rejection	Forgiveness or Revenge? Consumer Response to Promotion Denial
Relationship Quality	Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-creation for Higher Education
relationship satisfaction	Mobilizing the Inner Forces: Salesperson Political Skill, Co-Worker Relationship Satisfaction and Salesperson Internal Support
Relationship strength	Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract
release decision	Secondary Market and New Release
Remedy Strategy	The Effectiveness of Corporate Remedy Strategies to Product versus Ethics Misdeeds between Current and Potential Consumers
repatronage intentions	Too Real or Just Real Enough? Influence of Customers’ Cultural Intelligence on Service Encounter Outcomes: Structured Abstract
Research	Meet the Editors II
Research Framework	When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures: Structured Abstract
Research Knowledge to Practice	An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature
research methods	Process Analysis for Marketing Research - 2021 AMS Mary Kay Dissertation Award Submission
Resilience	Tackling Online Gaming Addiction Among Adolescences: The Role of Parental Resilience and Parenting Styles Consumer Support for Small Business during COVID-19
Resource integration	Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? A Motivation Perspective: Structured Abstract
resource replenishment	Abusive Sales Supervision: A Resource Deployment, Depletion and Replenishment Perspective
Response Strategy	The Effectiveness of Corporate Remedy Strategies to Product versus Ethics Misdeeds between Current and Potential Consumers
retail employee technology	Retail Employee Technology - Focused on Job Demand-Resource Model: Structured Abstract
Retailing	Organizational Frontline Marketing and a High-Tech World – Dissertation Proposal A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption Environments Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels
reverse logistic	Undesired Impulse e-Buying Behavior: An Exploratory Study
review polarization	The Impact of Purchase Types on Consumer’s Polarized Product Opinions
Reward	Deserving Pleasure through Pain
ride hailing	If I Tap It, Will They Come? An Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset
Risk and uncertainty	Consumer Motivations in Emerging Markets: Dealing with Risk, Uncertainty, and Emotions
Robots	The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: Structured Abstract Transhumanist Technologies for the Transhumanist Consumer: Structured Abstract
Root metaphors	Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice
S
Sacred	Gifts are Sacred until the Deal Strikes: A Structured Abstract
Safety	Effects of Temperature and Social Density on Consumer Choices with Multiple Options
Sales	A Macro Perspective on Frontline Artificial Intelligence The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels
Sales Commission Structure	Game and Punishments: Criminal Justice Lens on Commission Structure Ethics
Sales Ethics	Game and Punishments: Criminal Justice Lens on Commission Structure Ethics
sales force	The Implications of Short-Term and Long-Term B2B Touchpoints: Structured Abstract
Sales Management	Game and Punishments: Criminal Justice Lens on Commission Structure Ethics
Salespeople	Mindset and Goal Orientation in Sales: Results from a Qualitative Approach
salesperson	Mobilizing the Inner Forces: Salesperson Political Skill, Co-Worker Relationship Satisfaction and Salesperson Internal Support
Salesperson behavior	Game and Punishments: Criminal Justice Lens on Commission Structure Ethics
salesperson wellbeing	Abusive Sales Supervision: A Resource Deployment, Depletion and Replenishment Perspective
satisfaction	Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations Too Real or Just Real Enough? Influence of Customers’ Cultural Intelligence on Service Encounter Outcomes: Structured Abstract An Examination of Co-Production in a Hedonic and Utilitarian Service Context: Structured Abstract
Scandal	The Effectiveness of Corporate Remedy Strategies to Product versus Ethics Misdeeds between Current and Potential Consumers
Scarcity	Effects of Temperature and Social Density on Consumer Choices with Multiple Options
secondary market	Secondary Market and New Release
Segmentation	Data Analytics Methods for Marketing Strategy Researchers: Special Session
Self-determination theory	Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? A Motivation Perspective: Structured Abstract
Self-disclosure	The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects
self-efficacy	An Examination of Co-Production in a Hedonic and Utilitarian Service Context: Structured Abstract
Self-Expression	Augmented Reality Enabled Experiences and Consumer Self-Expression: An Exploratory Study
Self-Improvement Motivation	To Diet or not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: Structured Abstract
Self-Referencing	Augmented Reality Enabled Experiences and Consumer Self-Expression: An Exploratory Study
SEM	“Point-and-click” – B2B-Customer Loyalty in the Internet: An Empirical Study on Potential Antecedents Exemplified at German Company “WERU”
Sensation Seeking	The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing
Sensemaking	Reconstructing Parental Role Identity through Sensemaking Human-Robot Interaction: Structured Abstract
Sensory	Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects
Serotonin Transporter Gene (SERT)	The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing
Service	A Macro Perspective on Frontline Artificial Intelligence
Service Delivery	Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer?
Service Dominant Logic	Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing (Structured Abstract)
service employees	Exploring the Role of Human and Digital Interactions in Online Customer Support
Service Encounter	Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer? Digital Voice Assistants in Service Encounters
Service experience	Toward a Better Understanding of C2C Misbehavior: Typology and Thresholds
Service Expertise	Digital Voice Assistants in Service Encounters
Service Failure	The Impact of Service Failures on Brand Perceptions: The Context of Sharing Economy When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures: Structured Abstract Taking the Conversation Offline?: The Impact of Response Strategies on Potential Hotel Guests
Service Marketing	An Examination of Co-Production in a Hedonic and Utilitarian Service Context: Structured Abstract Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing (Structured Abstract)
service recovery	The Impact of Service Failures on Brand Perceptions: The Context of Sharing Economy Taking the Conversation Offline?: The Impact of Response Strategies on Potential Hotel Guests
Service Robots	Will Robots Judge me? Examining Consumer-Service Robots Interactions in Embarrassing Service Encounters
Service-Dominant Logic	Ecosystem Alignment around Customers
services	Organizational Frontline Marketing and a High-Tech World – Dissertation Proposal
Shame	How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy To Diet or not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: Structured Abstract
sharing economy	The Impact of Service Failures on Brand Perceptions: The Context of Sharing Economy
Sharing information	You Cannot Make an Omelet Without Breaking Some Eggs: How Cultural Differences and Consumers’ Privacy Calculus Shape Consumers Willingness to Share Personal Information
Shoplifting	To Protect and Serve? The Impact of Retailers' Customer Policing Policies on Frontline Employees
Shopping experience	A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption Environments
shopping intention	Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract
Shopping Motive	How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy
Shopping value	A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption Environments
Showrooming	Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment
Similarity-Attraction	In a Similar Crowd: The Mediating Role of Perceived Control
skepticism	Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract
Small Business	Consumer Support for Small Business during COVID-19
SMEs	Marketing Channels Transformation in Italian SMEs
Social Attachment Theory	Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under Quarantine
Social cause	Using Celebrities’ Voices for Social Causes: An Investigation into how Attachment to Celebrities Impacts Consumers’ Behaviors toward Social Causes
Social Density	Effects of Temperature and Social Density on Consumer Choices with Multiple Options
social distancing	The Effect of Fear and Social Distancing on Chatbot Service Usage during a Pandemic
Social Injustice	COVID-19, Social Injustice and Message Framing
Social Media	Overly Attached? When Brand Flattery Generates Jealousy in Social Media: Structured Abstract How CEOs Twitter with Customers: Key Insights and Future Research Directions The Making of the “Instaworthy”: Social Media Influencers as Interpreters of Commercial Messages Let’s Get Social: The Influence of Consumer Factors on Online Consumer Engagement Analyzing the Downstream Consequences of a Politician’s Snarky Attack on Opponents: Structured Abstract Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms Facebook as a Source of Information about Presidential Candidates True Lies: A Theory of the Diffusion of (Mis)Information on Social Media
social pressure	Consumer Motivations in Emerging Markets: Dealing with Risk, Uncertainty, and Emotions
social responsibility	A Thematic Exploration of the Development of Investor-Owned Business-like Entitativity in the Member-Owned Cooperative
Social Value	Structured Abstract: The Sporty Framing Effect: How Framing an Activity as Sporty Affects Consumer Engagement through Competitive Mindset and Social Value
Sociopolitical	Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: Structured Abstract
Sonic	Super Sonic Logos: The Power of Audio Branding
Source familiarity	The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects
Source trustworthiness	The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects
Spillover effect	Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and Lock-in
sports	Examining the Role of Implicit Self-Theories in Celebrity Meaning Transfer toward eSports: Structured Abstract
Stakeholder Identification	Direction-Setting in Stakeholder Management: A Marketing Strategy Approach
Stakeholder Marketing	Direction-Setting in Stakeholder Management: A Marketing Strategy Approach
Stakeholder Saliency	Direction-Setting in Stakeholder Management: A Marketing Strategy Approach
Stakeholder Theory	Direction-Setting in Stakeholder Management: A Marketing Strategy Approach
Stakeholders	Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-creation for Higher Education
standardized contacts	The Implications of Short-Term and Long-Term B2B Touchpoints: Structured Abstract
Startup Cooperation	Optimizing Established Company – Startup Cooperation Taking a Startup Perspective: Structured Abstract
stigma	The Robot Won’t Judge Me: How AI Healthcare Benefits the Stigmatized
Stimulus-organism-response	Pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories during COVID-19 in the US
Store	Mindset and Goal Orientation in Sales: Results from a Qualitative Approach A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption Environments
Store manager	Mindset and Goal Orientation in Sales: Results from a Qualitative Approach
strategy	Tourist Expenditure and its Implication for Destination Marketing: Structured Abstract
Stress	COVID-19, Social Injustice and Message Framing Exercise Behavior in the Context of Covid 19 Pandemic: An Abstract
Structural equation modeling	The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects
structural model	Manufacturer-Retailer Relationships and the Distribution of New Products
study enjoyment	Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract
Sustainability	A Thematic Exploration of the Development of Investor-Owned Business-like Entitativity in the Member-Owned Cooperative Consumer Response to Irresponsible Firm Behavior: A Cross-national Study in the United States, Mexico and Thailand: An Abstract Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract 100 Shades of Sustainability: How Colors Enhance Sustainability Consumers' Perceptions
sustainable satisfaction	Customer-Perceived Reputation and Sustainable Satisfaction in the German Banking Sector: Structured Abstract
Switching behavior	Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment
T
Tainted	Gifts are Sacred until the Deal Strikes: A Structured Abstract
Targeting	Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants
teaching website development	Using Website Builders as a Tool for Teaching the Website Development Process: Structured Abstract
Teammate Selection	Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports
Teamwork	Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports
Tech Startups	An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature
Technology	Cyborgs and the Interactive Self - Dissertation Award Submission AI Companionship or Loneliness: How AI-based Chatbots Impact Consumer’s (Digital) Well-being – An Abstract How Technology Influences Customer Experience in Complex Service Settings Transhumanist Technologies for the Transhumanist Consumer: Structured Abstract
Technology Acceptance	How Technology Influences Customer Experience in Complex Service Settings
Technology Adoption	How Technology Influences Customer Experience in Complex Service Settings
Telecom industry	Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and Lock-in
Temperature	Effects of Temperature and Social Density on Consumer Choices with Multiple Options
Temporal Perspective	From Birthdays to Anniversaries: The Rituals of Celebrating a Brand's Age - Insights and Research Agenda
Text Analysis	The Performance of Digital Ecosystem: The Moderating Effects of Internationalization Stage
the price effect	Consumers’ Environmental Sustainability Perceptions on their Attitude: The Moderating Effect of Price: Structured Abstract
thematic analysis	AI Companionship or Loneliness: How AI-based Chatbots Impact Consumer’s (Digital) Well-being – An Abstract A Thematic Exploration of the Development of Investor-Owned Business-like Entitativity in the Member-Owned Cooperative
Theory Forum	Theory Forum Theory Forum Theory Forum
Theory of Practice	A Framework to Understand Local Food Shopping: Towards a New Definition of Multichannel Shopper Journey: Structured Abstract
theory of reasoned action	The Effect of Fear and Social Distancing on Chatbot Service Usage during a Pandemic
Topic Modeling	AI Companionship or Loneliness: How AI-based Chatbots Impact Consumer’s (Digital) Well-being – An Abstract
touch interfaces	Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract
touchpoints	The Implications of Short-Term and Long-Term B2B Touchpoints: Structured Abstract
tourist expenditure	Tourist Expenditure and its Implication for Destination Marketing: Structured Abstract
Transhumanism	Cyborgs and the Interactive Self - Dissertation Award Submission Transhumanist Technologies for the Transhumanist Consumer: Structured Abstract
Trust	The Four Faces of Electronic Health Record Adopters: A Patients’ Typology based on Perceived Benefits and Concerns How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers Challenging Vulnerability Perceptions towards Voice Activated Assistants Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities
Twitter	How CEOs Twitter with Customers: Key Insights and Future Research Directions
typology	The Four Faces of Electronic Health Record Adopters: A Patients’ Typology based on Perceived Benefits and Concerns
U
Uncertainty avoidance	The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-Purchase Intention in Different Cultures: An Abstract
Unethical behavior	Game and Punishments: Criminal Justice Lens on Commission Structure Ethics
uniform pricing	Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications
Uniqueness	Effects of Temperature and Social Density on Consumer Choices with Multiple Options
Use Recommendation	Study of the Factors Affecting the Intention to Adopt and Recommend Technology to Others: Based on the Unified Theory of Acceptance and Use of Technology (UTAUT)
usefulness	The Four Faces of Electronic Health Record Adopters: A Patients’ Typology based on Perceived Benefits and Concerns
UTAUT	Study of the Factors Affecting the Intention to Adopt and Recommend Technology to Others: Based on the Unified Theory of Acceptance and Use of Technology (UTAUT)
Utilitarian	How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy An Examination of Co-Production in a Hedonic and Utilitarian Service Context: Structured Abstract
utility estimates	Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract
utopia	Digital Nomadism as a Critique of Modern Life: The Role of Consumption – Dissertation Proposal Award Submission
V
value	Forgiveness or Revenge? Consumer Response to Promotion Denial
Value Co-creation	Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-creation for Higher Education Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: Structured Abstract Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer? Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing (Structured Abstract)
Value Co-Destruction	Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer?
Value Congruence	How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy
VAs	Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities
Virtual Assistant	Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer?
Virtual platform as disease prevention behavior	Escapism Motive on a Virtual Platform during the Pandemic: Applied Technology Advertising across Cultures
Virtual Reality	Exploring a Virtual Tourist Destination: The Role of VR in Influencing Tourism Consumers’ Attitudes towards a Tourist Destination Virtual Reality and Wine Tourism: Structured Abstract
Virtual Service Assistants (VSAs)	How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers
Virtual try-on	Augmented Reality Enabled Experiences and Consumer Self-Expression: An Exploratory Study
Visit duration	The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: Structured Abstract
Visualization	Data Analytics Methods for Marketing Strategy Researchers: Special Session
voice-based assistant	Challenging Vulnerability Perceptions towards Voice Activated Assistants
Vulnerability	Examining User’s Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory
vulnerable consumers	To Eat Healthy or to Not Eat Healthy, that is the Question: Why do Food Insecure Consumers Make Less Healthy Food Choices and Can they be Nudged towards Fruits and Vegetables?
W
Webcare	The Impact of Marginalization on Online Marketing
Webrooming	Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment
website development	Using Website Builders as a Tool for Teaching the Website Development Process: Structured Abstract
Welcome Video	Welcome Video by Lauren Beitelspacher and Marko Sarstedt
Well-being	Examining User’s Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory
Willingness to buy	Gifts are Sacred until the Deal Strikes: A Structured Abstract
Wine tourism	Virtual Reality and Wine Tourism: Structured Abstract
WOM	Too Real or Just Real Enough? Influence of Customers’ Cultural Intelligence on Service Encounter Outcomes: Structured Abstract
women empowerment	Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured Abstract
word of mouth	The Impact of Purchase Types on Consumer’s Polarized Product Opinions

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