PROGRAM
Days: Wednesday, May 20th Thursday, May 21st Friday, May 22nd
Wednesday, May 20th
View this program: with abstractssession overviewtalk overview
08:00-12:00 Session T1: Teaching Online Workshop
Chairs:
Karen Hopkins (Auburn University, United States)
Varsha Jain (MICA, India)
Kevin Shanahan (Mississippi State University, United States)
Varsha Jain (MICA, India)
Kevin Shanahan (Mississippi State University, United States)
08:30-10:00 Session 1.1: Special Session: Crafting a High Integrity Manuscript: AMS Code of Publishing Ethics
Chair:
O.C. Ferrell (Auburn University, United States)
Location: Room 1 (Big)
| 08:30 | Crafting a High Integrity Manuscript: AMS Code of Publishing Ethics (abstract) |
08:30-10:00 Session 1.2: AFM-AMS Grant Winner Presentations - I
Chair:
Jean-Luc Herrmann (Université de Lorraine, France)
Location: R2
| 08:30 | Afm/Ams Granted Research Proposal: the Online Shopping Experience (Ose) - Expanding an Existing Framework - Work in Progress (Abstract) (abstract) |
| 09:00 | Similarity: a Conceptual Clarification and Examination of the Influence on Cognitive Processes from a Grounded Perspective (abstract) |
| 09:30 | Positive Interruptions in the Commercial Interaction: When the Seller Receive Unexpected Help (abstract) |
08:30-10:00 Session 1.3: Hedonic and Luxury Consumption
Chair:
Xuemei Bian (Northumbria University, UK)
Location: R3
| 08:30 | Subtle Luxuries: Motivations for Consumption (abstract) |
| 08:50 | The Influence of Materialism on Consumption Values: a Case of Luxury Goods (abstract) |
| 09:10 | Pleasure Versus Meaning: Differences in Elevation and Well-Being for Hedonic and Eudaimonic Purchases (abstract) |
| 09:30 | Counterfeit Consumption: Effects of Values and Counterfeit Experience (abstract) |
08:30-10:00 Session 1.4: Special Session on Marketing Research with Practical Relevance: Killing Two Birds with One Stone
Chair:
Marc Kuhn (Baden-Württemberg Cooperative State University, Germany)
Location: R4
| 08:30 | Killing Two Birds with One Stone: “All That Glitters Is Not Gold” – Performance of Ev-Charging Infrastructure from a European User Perspective (abstract) |
| 08:50 | Killing Two Birds with One Stone: the Retail Dilemma – Innovate or Die (abstract) |
| 09:10 | Killing Two Birds with One Stone: Special Session on Marketing Research with Practical Relevance (abstract) |
08:30-10:00 Session 1.5: Brand Experience and Engagement
Chair:
Daphane Tan (University of Tennessee Knoxville, United States)
Location: R5
| 08:30 | Internal City Branding (abstract) |
| 08:50 | Friendship Matters When Distracted: the Role of Relationship Norms and Multitasking (abstract) |
| 09:10 | Relationships Between Brand Experience and Customer Attitude: an Empirical Investigation: Structured Abstract (abstract) |
| 09:30 | Revisiting the Ties Between Brand Personality and Brand Engagement (abstract) |
08:30-10:00 Session 1.6: Value Co-Creation in Servicescapes
Chair:
Peter Ekman (Mälardalen University, Sweden)
Location: R6
| 08:30 | Making Sense of Meaningful Third Places: Effects of Servicescape, Place Meanings, and Emotions (abstract) |
| 08:50 | Servicescape 2.0 – the Facility’S Contribution to Sustainability Infusion in Value Co-Creation: Extended Abstract (abstract) |
| 09:10 | Do You Love Open Kitchen Restaurant? Exploring Visitors’ Motivators for Sustainable Growth of Restaurants’ Industry: Structured Abstract (abstract) |
| 09:30 | Co-Creative Value in Customer-Salesperson Interactions Within a B2C Service Context - a Structured Abstract (abstract) |
08:30-10:00 Session 1.7: Research Methods 1: Memes, Videos and Online Posts in Social Media
Chair:
Lubna Nafees (Appalachian State University, United States)
Location: R7
| 08:30 | Love Me or Hate Me! This Is Who I Am: the Use of Instagram to Create Shared Ethnic Identity Practices (abstract) |
| 08:50 | Measuring Emotional Response Through Facial Expression Analysis: Comparing Direct Emotional Observation and Survey Methods to Assess Video Ad Performance (abstract) |
| 09:10 | Analysis of Contents in Social Networks: Understanding Markets: Structured Abstract (abstract) |
| 09:30 | Can Memes Improve Online Survey Resondents' Engagement and Data Quality? (abstract) |
08:30-10:00 Session 1.8: Power of Brand Memberships and Communities
Chair:
Laura Boman (UNIVERSITY OF CENTRAL FLORIDA, United States)
Location: R8
| 08:30 | The Dark Side of Brand Community Membership: Are Members Bound to the Brand or the Brand Tribe? (abstract) |
| 08:50 | Brand Tribalism, Brand Pride, and Dual-Process Theory: a Model to Explain Fan Behavior (abstract) |
| 09:10 | The Interactive Role of Trust, Power and Severity in Consumers’ Response to Brand Transgressions: Structured Abstract (abstract) |
| 09:30 | Consumers as Brand Managers: Exclusion and Status in Communities - Structured Abstract (abstract) |
10:30-12:00 Session 2.1: Political Marketing Around the World
Chair:
Jennifer Locander (University of Mississippi, United States)
Location: Room 1 (Big)
| 10:30 | The Archetype of Bolsonaro Candidate in the Brazilian Presidential Election in the Perception of the Young Elector (an Abstract) (abstract) |
| 10:50 | Political Ethnocentrism in the New America (abstract) |
| 11:10 | Trade Policy and International Marketing Under Reagan and Trump (abstract) |
| 11:30 | Political Marketing: the Visual Frames Effect and Political Ideology It’S Impact on Voting Intentions in Beautiful Political Products (abstract) |
10:30-12:00 Session 2.2: Consumer Satisfaction in Tourism
Chair:
Gina Tran-Stafford (Florida Gulf Coast University, United States)
Location: R2
| 10:30 | Consumer-Based Brand Equity as Predictor of Three Behavioral Intention Outcomes on a Coastal Tourism Destination: Structured Abstract (abstract) |
| 10:50 | A Structured Abstract: Cognitive Absorption of Virtual Reality Destination Images (abstract) |
| 11:10 | Familiarity and the Recognition of Themes in Tourism Logos (abstract) |
| 11:30 | Global Customer Satisfaction and Experience Management (abstract) |
10:30-12:00 Session 2.3: How Things Look: Visual Factors' Effect on Consumers
Chair:
Susan Graham (University of Prince Edward Island, Canada)
| 10:30 | Product Design Fluency: Impacting Automatically Activated Attitudes Through Shape Congruence (abstract) |
| 10:50 | The Interplay Between Sensory Emojis and Background Color of an Email: a Construal Level Approach (a Structured Abstract) (abstract) |
| 11:10 | Consumer Response to Advertising with Imperfect-Looking Models (abstract) |
| 11:30 | The Impact of Matching an Ad’S Empty Space to the Product Color on Consumer Impulsivity: Structured Abstract (abstract) |
10:30-12:00 Session 2.4: AFM-AMS Grant Winner Presentations - II
Chair:
Barry Babin (Ole Miss Business, United States)
Location: R4
| 10:30 | Exploring the Darkside of Co-Creation in the Context of Fashion Brands (abstract) |
| 10:50 | The Effect of Ingredient Images on Baby Food Packaging on Healthiness Perception, Tastiness, Attitude, and Purchase Intention: Structured Abstract (abstract) |
| 11:10 | “You Vote. We Donate.” an Investigation of the Efficacy of Empowerment to Select Strategies Implemented in Crm Campaigns: Structured Abstract (abstract) |
| 11:30 | Mature Consumers and Smart Devices: How They Mitigate Future Vulnerability ? a Structured Abstract (abstract) |
10:30-12:00 Session 2.5: Cross-Cultural Issues in International Marketing
Chairs:
Aslı Elif Aydın (Istanbul Bilgi University, Turkey)
Karen Fernandez (The University of Auckland, New Zealand)
Karen Fernandez (The University of Auckland, New Zealand)
Location: R5
| 10:30 | Perceived Similarity as a Lever to Develop the Modest Fashion Market in France (abstract) |
| 10:50 | The Interplay of User-Generated and Company-Generated Content in Driving Company Ratings: a Text Mining Approach (abstract) |
| 11:10 | The Nature of Cross-Cultural Research Problems: a Structured Abstract (abstract) |
| 11:30 | Propensity to Assimilate - a Grounded Theory Development of the Consumer Acculturation Process: Structured Abstract (abstract) |
10:30-12:00 Session 2.6: Emojis in Brand Relationships
Chair:
Ilgım Benoit (Appalachian State University, United States)
Location: R6
| 10:30 | Emoji Marketing: Strengthening the Consumer-Brand Relationship and Its Downstream Effects (abstract) |
| 10:50 | How Does Personalization Affect Brand Relationship in Social Commerce? a Mediation Perspective (abstract) |
| 11:10 | How Electronic Word of Mouth Influence Brand Relationship and Purchase Intention (abstract) |
| 11:30 | The Emoji Effect: When the Smiley Is Mightier than the Pen (abstract) |
10:30-12:00 Session 2.7: Deals and Pricing
Chair:
Pia A. Albinsson (Appalachian State University, United States)
Location: R7
| 10:30 | Exploring the Effect of the Pharmacy Benefit Manager [PBM] on Pricing in Pharmaceutical Distribution Channels (abstract) |
| 10:50 | An Empirical Examination of Digital and Print Magazine Pricing (abstract) |
| 11:10 | Gifts Are Sacred Until the Deal Strikes: a Structured Abstract (abstract) |
| 11:30 | Structured Abstract: Consumer Perceptions of Price Complexity, Manipulation and Fairness in the Context of Increasing Levels of Differential Pricing and Dynamic Pricing (abstract) |
10:30-12:00 Session 2.8: Price Framing, Disclosure, and Payment Methods
Chair:
Sara Hanson (University of Richmond, United States)
Location: R8
| 10:30 | Feeling Watched: the Impact of Tip Visibility on Customer Engagement & Firms' Financial Outcomes (Structured Abstract) (abstract) |
| 10:50 | Increasing Participation Rates in Customer Referral Programs: the Surprising Power of Disclosing Referrer-Rewards (abstract) |
| 11:10 | 99 Ending Cause-Related Marketing Offers and the Effect of Product Type: Structured Abstract (abstract) |
| 11:30 | Psychological and Demographic Factors Influencing Responsible Credit Card Debt Payment (abstract) |
14:00-15:30 Session 3.1: Getting it Right in Supply Chain Processes
Chair:
Obinna Obilo (Central Michigan University, United States)
| 14:00 | The Role of Alliance Portfolio Diversity in Sustainable Supply Chain Management (abstract) |
| 14:20 | Business Actor Engagement – Exploring Its Antecedents and Outcomes: an Extended Abstract (abstract) |
| 14:40 | Exploring Consumers’ Perceptions of the Ethicalness of Product Return Situations (abstract) |
| 15:00 | Quelling the Fires: a Case Study in Progress of an Extended RBV Process (abstract) |
14:00-15:30 Session 3.2: Outstanding Research from Society for Italian Marketing (SIM) - I
Chair:
Barry Babin (Ole Miss Business, United States)
Location: R2
| 14:00 | Consumers' Responses to Food Waste: How Attribution and Guilt Lead to Compensatory Behaviors (abstract) |
| 14:20 | The Effect of Price Bunding on Individual Decision-Making Behavior Toward Complementary Unbundled Items (abstract) |
| 14:40 | Consumer Confusion in Front of National Brands and Their Copycats (abstract) |
| 15:00 | We Are the Champions! the Role of Conversational Marketing on Fan Engagement (abstract) |
14:00-15:30 Session 3.3: Food Perceptions and Choices
Chair:
Annika Abell (University of Tennessee, United States)
Location: R3
| 14:00 | Structured Abstract: Consumers’ Perception of Product Information and Its Effect on Product Evaluation and Behavioral Intention (abstract) |
| 14:20 | How to Counter the Reasons for Rejecting Insects as Food? (abstract) |
| 14:40 | Effects of Retail Ambient Color on Food Purchases (abstract) |
| 15:00 | Mention of Geographical Origin: a Vector of Inferences About the Quality of Eco-Labelled Generic Food Products (abstract) |
14:00-15:30 Session 3.4: Special Session Finding Your Way Beyond Academic Walls: Obstacles and Challenges International Scholars Manage Throughout Doctoral and Early Career Years
Chair:
Nina Krey (Rowan University, United States)
Location: R4
| 14:00 | Finding Your Way Beyond Academic Walls: Obstacles and Challenges International Scholars Manage Throughout Doctoral and Early Career Years (abstract) |
14:00-15:30 Session 3.5: Special Session: Organizational Frontline Research Opportunities
Chair:
Linda Ferrell (Auburn University, United States)
Location: R3
| 14:00 | Organizational Frontline Research Opportunities (abstract) |
14:00-15:30 Session 3.6: Business Design in an Entrepreneurial Context
Chair:
Sherese Duncan (Lulea University of Technology, United States)
Location: R6
| 14:00 | Effects of Brand Compatibility and Narrative Features on Funding Level of Crowdfunding Projects: Structured Abstract (abstract) |
| 14:20 | Antecedents and Consequences of Market Orientation in Micro Organisations (abstract) |
| 14:40 | Entrepreneurial Ecosystems: a 25-Year Bibliographic Overview - a Structured Abstract (abstract) |
| 15:00 | Co-Creation Design: a Theoretical Model of Design Management from the Service Dominant Logic of Marketing (an Abstract) (abstract) |
14:00-15:30 Session 3.8: Big Data and Marketing Analytics I
Chair:
Haya Ajjan (Elon University, United States)
Location: R8
| 14:00 | Adopting Artificial Intelligence to Manage a Turbulent Environment (abstract) |
| 14:20 | Relationship Building Between Marketing and It: the Impact of Information Governance, Collaboration, and Data-Driven Decision-Making (abstract) |
| 14:40 | If I Tap It, Will They Come? an Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset (abstract) |
| 15:00 | Sports Marketing: Feelings and Emotions of Soccer Fans in Brazil (an Abstract) (abstract) |
14:00-15:30 Session 3.9: TBD
Location: R9
16:00-17:30 Session 4.1: Special Session: Pushing Boundaries in Marketing Concepts and Research
Chair:
Martin Key (university of colorado colorado springs, United States)
Location: R7
| 16:00 | Pushing Boundaries in Marketing Concepts and Research (abstract) |
16:00-17:30 Session 4.2: Outstanding Research from Society for Italian Marketing (SIM) - II
Chair:
John Ford (Old Dominion University, United States)
Location: R2
| 16:00 | Saturate It till You Make It: the Combined Role of Color and Saturation and Type of Sustainable Claims on Purchasing Behavior (abstract) |
| 16:20 | A Network Perspective on Co-Branding Campaigns: Evidence from the Fashion Industry (abstract) |
| 16:40 | The Multisensory Experience of Taste: the Effects of Senses and Brand in Wine Consumption (abstract) |
| 17:00 | Cultural Heritage Betwen Tradition and Innovation: Technology as Enabler of the Visitors' Experience (abstract) |
16:00-17:30 Session 4.3: Sound Effects: Sensory Influences on Consumer Behavior
Chair:
Zhihao Yu (University of South Florida, United States)
Location: R3
| 16:00 | Time Flies: the Role of Desire to Stay at the Mall in Enhancing the Shopping Experience: Structured Abstract (abstract) |
| 16:20 | Structured Abstract: Product-Sounds Effects on Consumers’ Impressions (abstract) |
| 16:40 | The Latinamerican Consumer (abstract) |
| 17:00 | Comparative Study on Effect of Fragrance and Music on Consumer Purchase Behaviour (abstract) |
16:00-17:30 Session 4.4: Special Session: Virtual Consumption and Shopping Experiences: Understanding Consumer Information Processing through New Technologies
Chairs:
Location: R10
| 16:00 | Virtual Consumption and Shopping Experiences: Understanding Consumer Information Processing Through New Technologies (abstract) |
16:00-17:30 Session 4.5: Marketing Strategy 1: Co-creation, Self-Construal, Quality Perceptions
Chair:
Elena Chatzopoulou (De Vinci Pôle Universitaire (EMLV), France)
Location: R5
| 16:00 | Empowering Consumers as Co-Creators in Developing New Product Designs: Structured Abstract (abstract) |
| 16:20 | Reexamining the Perceived Quality-Market Share Relationship: the Moderating Role of the Quality Perception Gap (abstract) |
| 16:40 | Self-Construal and Willingness to Participation in Sharing Economy (abstract) |
| 17:00 | Marketing Dashboard Use: Environmental Antecedents and Outcomes (abstract) |
16:00-17:30 Session 4.6: Consumer Influence on the Marketing Approach of SMEs
Chair:
Sherese Duncan (Lulea University of Technology, United States)
Location: R6
| 16:00 | The Level Matters: Customer Involvement Capability Level, Innovation and Enterprise Performance (abstract) |
| 16:20 | Cultural Context in the Design of SME Guerrilla Marketing Campaigns (abstract) |
| 16:40 | Transforming Entrepreneurial Business Design: Converging Leadership and Customer-Centric Approach (abstract) |
| 17:00 | Exploring the Impact of Entrepreneurial Orientation and Sense of Belongingness on Consumers' Purchase Intentions from Direct Selling Agents and Warehouse Clubs (abstract) |
16:00-17:30 Session 4.7: AMSR/Sheth Doctoral Competition for Conceptual Articles
Location: Room 1 (Big)
16:00-17:30 Session 4.8: Green consumption, Purchasing and Marketing
Chair:
Jennifer Espinosa (Rowan University, United States)
Location: R8
| 16:00 | Green Marketing Strategy Under Economic Uncertainty: Does It Pay off? (abstract) |
| 16:20 | An Integrative Framework of Sustainable Consumption Types and Their Antecedents (abstract) |
| 16:40 | Structured Abstract: the Power of Consumers’ Sustainable Product Purchasing (abstract) |
| 17:00 | Green Values and Attitudes Predicting Purchase Intention of Bioplastic Water Bottle: Structured Abstract (abstract) |
16:00-17:30 Session 4.9: Scented Marketing and Perceived Control
Chair:
Yeseul Kim (Univerisity of South Florida, United States)
| 16:00 | Scent, Proximity and Appeal: When Scented Advertising Raises Product Appeal (abstract) |
| 16:20 | More Insights into the Role of Warm Versus Cool Ambient Scents in Consumer Decision-Making (abstract) |
| 16:40 | Salty Smells as Status Signals: the Effect of Scent Characteristic on Product Perception: Structured Abstract (abstract) |
| 17:00 | Conceptualization, Measurement and Effects of Suppliers’ Perceived Control over the Exchange on Multisided Platforms (abstract) |
Thursday, May 21st
View this program: with abstractssession overviewtalk overview
08:30-10:00 Session 5.1: JAMS ERB Meeting
Chair:
Irina Toteva (Georgia Southwestern State University, United States)
08:30-10:00 Session 5.2: Special Session: Off the Record: Everything You Wanted to Know About Your First Years but Were Afraid to Ask (A Closed-Door Session for Doctoral Students and Junior Faculty Only)
Chair:
Stephanie Paluch (RWTH Aachen University, Germany)
| 08:30 | Off the Record: Everything You Wanted to Know About Your First Few Years but Were Afraid to Ask (a Closed-Door Session for Doctoral Students and Junior Faculty Only) (abstract) |
08:30-10:00 Session 5.3: Branding: Consumer Attitudes and Self Image
Chair:
Alessandra Vecchi (University of Bologna, Italy)
| 08:30 | Exploring Behavioral Branding: Managing Convergence of Brand Attributes and Vogue (abstract) |
| 08:50 | Assessing the Predictive Validity of Three Methods of Measuring Self-Image Congruence (abstract) |
| 09:10 | The Effects of Loneliness on Consumers’ Attitudes Towards Brands’ Social Media Strategies (abstract)  |
| 09:30 | The Charming Appeal of Brand Heritage and Its Suitors (abstract) |
08:30-10:00 Session 5.4: Services, Product Curation and Brand Equity
Chair:
Laura Boman (UNIVERSITY OF CENTRAL FLORIDA, United States)
| 08:30 | How Renting Increases Happiness for Material Expenditures (abstract) |
| 08:50 | Is Sharing Caring? Consumer Responsibility for Rented Products (abstract) |
| 09:10 | When Humanization Backfires - Consumer Preference for Algorithmic Product Curation (abstract) |
| 09:30 | The Multifaceted Interplay Between Firms and the Financial Community: a Marketing Perspective (abstract) |
08:30-10:00 Session 5.5: Promotions, Ads, and Nudges to Induce Change - Good or Bad?
Chair:
Flávio Brambilla (Universidade de Santa Cruz do Sul, Brazil)
| 08:30 | Can a Nudge Induce Inferences of Manipulative Intent? (abstract) |
| 08:50 | Value Co-Creation as a Promotional Strategy to Build the Institutional Image to a Hospital Located in the South of Brazil (an Abstract) (abstract) |
| 09:10 | Texting and Driving: the Use of Specific Ad Elements for Attitude Change (abstract) |
| 09:30 | Off the (Block)Chain! the Effect of Knowledge Construals on Consumer Evaluations of Product Sustainability (abstract) |
08:30-10:00 Session 5.6: Mary Kay Inc. Dissertation Proposal Award Finalists
Chairs:
Raj Agnihotri (Iowa State University, United States)
Ritesh Saini (University of Texas Arlington, United States)
Ritesh Saini (University of Texas Arlington, United States)
08:30-10:00 Session 5.7: Special Session: Marketing Reserach Automation and Robotization (M-RAR) - A chance for marketing practice and a risk for marketing science/ scientist
Chair:
Steffen Schmidt (Leibniz University Hannover, Institute of Marketing and Management, Germany)
| 08:30 | Marketing Research Automation and Robotization (M-RAR) – a Chance for Marketing Practice and a Risk for Marketing Science/Scientists? (abstract) |
08:30-10:00 Session 5.8: Marketing Strategy 2: Marketing Power, Agility, and Organization Culture
Chair:
Susan Graham (University of Prince Edward Island, Canada)
| 08:30 | Insights at the Intersection of Organizational Culture and Marketing Strategy (abstract) |
| 08:50 | Marketing Agility and Marketing Program Adapatation Under International Market Complexity (abstract) |
| 09:10 | Ceo Integrity and Entrepreneurial Orientation: Role Played by Marketing Power and Compensation (abstract) |
| 09:30 | Comparing Alternative Techniques for Testing Configurations in Strategic Marketing Research (abstract) |
08:30-10:00 Session 5.9: Rethinking Service in the Sharing Economy
Chair:
Sihem Dekhili (Uiversity of Strasbourg, France)
| 08:30 | Well-Being in Tourism: a Conceptual Model Exploring the Role of Customer Co-Creation (abstract) |
| 08:50 | “We Shall Not Remain Passive”: TSR Implications in the Sharing Economy Context (abstract) |
| 09:10 | From B2C to P2P – a Marketing Driven Analyzes of Peer-to-Peer Business Models in Shared Mobility Markets (abstract) |
| 09:30 | Why Service Theories Fail: Challenges to the Implementation of Management Models Explained (abstract) |
10:30-12:00 Session 6.1: Social Media Influence, Online Complaints and Reviews
Chair:
Kristina Harrison (Old Dominion University, United States)
| 10:30 | You Feed Me and I’ll Feed You: Exploring the Relationship Between Sales Activity and Organizational Social Media Marketing Culture (abstract) |
| 10:50 | What Aspects Drive the Success of a Low-Fit Extension Retailer? a Structural Topic Modeling Approach Using Product Reviews (abstract) |
| 11:10 | Using Humor to Deal with Inappropriate Online Complaints (abstract) |
| 11:30 | Social Networking and Micro-Celebrity: a Preliminary Framework Capturing the Impact of Social Media Influencers and Peers on Symbolic Consumption (abstract) |
10:30-12:00 Session 6.2: Online and Digital Marketplace Behavior
Chair:
Monika Kukar-Kinney (University of Richmond, United States)
| 10:30 | Haptic Information Impacts Online Purchase Behavior: the Role of Price Framing and Consumer Characteristics (abstract) |
| 10:50 | Shifting Brick-and-Mortar Retailing to the next Level: Exploring the Quality of Digital Services (abstract) |
| 11:10 | Motivations Behind Consumer Online Shopping Cart Use and Abandonment (abstract) |
| 11:30 | Do Birds of a Feather Flock Together? an Exploration of Why Consumers Follow Beauty Influencers on Social Media: Structured Abstract (abstract) |
10:30-12:00 Session 6.3: Special Session: Rigor Versus Relevance in Publishing High Impact Articles
Chair:
O.C. Ferrell (Auburn University, United States)
| 10:30 | Rigor Versus Relevance in Publishing High Impact Articles (abstract) |
10:30-12:00 Session 6.4: The Age of Digital Influencers
Chair:
Klaus-Peter Wiedmann (Leibniz University Hannover, Germany)
| 10:30 | The Relevance of Demographical Similarity and Factuality in Social Influencer Marketing (abstract) |
| 10:50 | Effects of Different Types of Endorser in Social Media: Structured Abstract (abstract) |
| 11:10 | A Star Was Born: the Professional Trajectory of Brazilian Digital Influencers (abstract) |
| 11:30 | Reselling or Agency Selling on Amazon? a Random-Parameter Hazard-Based Duration Analysis of Product Survival Time (abstract) |
10:30-12:00 Session 6.5: Meet the Editors I
Journal of Marketing Theory and Practice - Chris Hopkins
Journal of Business Research - Dipayan Biswas
Journal of Product and Brand Management - Cleopatra Veloutsou
Journal of Personal Selling and Sales Management - Nick Lee
Journal of Advertising Research - John Ford
10:30-12:00 Session 6.6: Mary Kay Inc. Dissertation Proposal Award Finalists
Chairs:
Raj Agnihotri (Iowa State University, United States)
Ritesh Saini (University of Texas Arlington, United States)
Ritesh Saini (University of Texas Arlington, United States)
10:30-12:00 Session 6.7: Iberoamerican Marketing I and Sports Marketing
Chair:
Juan Carlos Sosa Varela (Universidad Ana G. Méndez, Puerto Rico)
| 10:30 | Investigating the Trait and Demographic Antecedents of Sports Betting Among Fantasy Sports Participants (abstract) |
| 10:50 | A Multidimensional Model of Emotional Attachment and Brand Loyalty in Sports (abstract) |
| 11:10 | Brand Love and Brand Attachment: a Relational Perspective in Buying Behavior (abstract) |
| 11:30 | Co-creation of Wellness in Sports Practices: Structured Abstract (abstract) |
10:30-12:00 Session 6.8: Dining and Wining
Chair:
Marcel Lichters (Otto-von-Guericke University Magdeburg, Germany)
| 10:30 | Is There a “Gestalt Bias Effect” in Indulgence? Subjectively Constructing Food Units into Wholes (Versus Parts) Leads to Increased Indulgence. a Structured Abstract. (abstract) |
| 10:50 | Structured Abstract – Me, Myself, and My Wine: (over)Consumption of Wine as a Response to Narcissism, Social Attractiveness and Subjective Knowledge (abstract) |
| 11:10 | Distinction Versus Connection in Constructing Consumers’ Authentic Dining Experiences: Evidence from Yelp Reviews (abstract) |
| 11:30 | Consumer Preferences and Willingness to Pay for Different Aspects of Local Food Products: Structured Abstract (abstract) |
10:30-12:00 Session 6.9: The Digital Age: Digital Consumers and New Technology
Chair:
Sarah Mady (American University, United States)
| 10:30 | Binge Watching and Streaming Platforms: Brand Priming Influence on Behavior Intention and the Role of Consumer Wisdom (abstract) |
| 10:50 | Discovering Interdependent Digital Self: a Multidimensional Perspective – Structured Abstract (abstract) |
| 11:10 | The Future of Literature: Neuromarketing and Audio Books. a New Opportunity for Content Marketing. (abstract) |
| 11:30 | What Motivates the Adoption or Non-Adoption of Autonomous Cars? Exploring Wellbeing and Self-Expression Considerations of Prospective Adopters (abstract) |
14:00-15:30 Session 7.1: On Ingredients of Sensory Marketing: Biophilic Elements, Touching, and Hearing
Chair:
Haeran Jae (Virginia Commonwealth University, United States)
| 14:00 | The Power of Touch for Degustation in Produce Retailing (abstract) |
| 14:20 | Natural Hazards! the Impact of Biophilic Elements on Pleasure: Structured Abstract (abstract) |
| 14:40 | Can You Hear the Tension? Musical Tension-Release Effect on Affect and Recall in Advertising (abstract) |
| 15:00 | The Moderating Effect of Sampling Order on Need-for-Touch: Structured Abstract (abstract) |
14:00-15:30 Session 7.2: Meet the Editors II
Journal of Consumer Research - Amna Kirmani
Journal of the Academy of Marketing Science - John Hulland
Academy of Marketing Science Review - Steve Vargo
Journal of Retailing - Anne Roggeveen -
Business Horizons - Leyland Pitt
European Journal of Marketing - Greg Marshall
14:00-15:30 Session 7.3: Donors, Donations, and Volunteers
Chair:
Maureen Bourassa (University of Saskatchewan, Canada)
| 14:00 | The Varying Impact of Self and Other Oriented Message Appeals on Volunteering (abstract) |
| 14:20 | The Effect of WOM Type on Donors' Likelihood to Share (abstract) |
| 14:40 | Do You Need More Committed Volunteers for Your Nonprofit? Support Their Brand Community: a Structured Abstract (abstract) |
| 15:00 | Conservatives and Liberals: the Provide or Protect Theory in the Context of Charitable Donations (abstract) |
14:00-15:30 Session 7.4: Big Data and Marketing Analytics II
Chair:
Lam An (University of Central Florida, United States)
| 14:00 | The Impact of Coalition LP Evolution on Member Purchase and Redemption Activity (abstract) |
| 14:20 | Measuring Advertising Creativity and Predicting Consumer Evaluation Toward the Advertising- a Deep Learning Approaches: Structured Abstract (abstract) |
| 14:40 | Structured Abstract: Data Here Today, Gone Tomorrow - a Longitudinal Study on the Delivery of Marketing Intelligence to Small Businesses (abstract) |
| 15:00 | Bibliometric Perspectives: the Innovation and New Product Development Literature (abstract) |
14:00-15:30 Session 7.5: Special Session The Essentials of Marketing Analytics: Teaching, Research, Practice
Chair:
Dana Harrison (East Tennessee State University, United States)
Location: R5
| 14:00 | The Essentials of Marketing Analytics: Teaching, Research and Practice (abstract) |
14:00-15:30 Session 7.6: The Impacts of Online Consumer Reviews
Chair:
Raeesah Chohan (Luleå University of Technology, South Africa)
| 14:00 | I Want to Be Green, Tell Me What to Do! How Green Consumers Process Product Review Valence: Structured Abstract (abstract) |
| 14:20 | How Review and Reviewer Characteristics Impact Review Helpfulness Within Segments of Review Readers: a Finite Mixture Model Approach (abstract) |
| 14:40 | Consumers’ Perceptions of Online Video Reviews and Their Impact on Uncertainty Reduction (abstract) |
| 15:00 | Authenticity Goes Digital: a Big Data Analysis of the Influence of the Country of Origin and Authenticity Perceptions on TripAdvisor Ethnic Restaurant Reviews (abstract) |
14:00-15:30 Session 7.7: Labels and Packaging in Innovations
Chair:
Anouk De Regt (KCL, UK)
| 14:00 | Assessing the Perceived Environmental Friendliness of Different Packaging Materials: a Structured Abstract (abstract) |
| 14:20 | The Role of Self-Fulfilling Prophecy in New Product Development (abstract) |
| 14:40 | The Meaning of Customer-Driven Labels for Complex Service Innovations: a Dual Customer-Firm Investigation in the Insurance Sector (abstract) |
| 15:00 | Understanding Service Innovation Strategies in Healthcare Organizations: a Preliminary Model (Structured Abstract) (abstract) |
14:00-15:30 Session 7.8: Special Session: How Do We Properly Control Crowdsourced Data? A Round Table Discussion
Chair:
Barry Babin (Ole Miss Business, United States)
| 14:00 | How Do We Properly Quality Control Crowdsourced Data? a Round Table Discussion (abstract) |
14:00-15:30 Session 7.9: Doctoral Colloquium I
| 14:00 | Structured Abstract: Temperature in Scent and Music: the Effects of Cue Congruence on Customer Perception of Retail Settings (abstract) |
| 14:15 | The Matching Effect of Product Type and Gift Options on Brand Forgiveness After Brand Transgression (abstract) |
| 14:30 | Effect of Social Contagion and Characteristics of Visual Electronic Word-of-Mouth on Purchase Intent and Affect (abstract) |
16:00-17:30 Session 8.1: Branding: Celebrities and Anthropomorphic Brand Characters
Chair:
Yasanthi Perera (Brock University, Canada)
| 16:00 | Celebrities as Brand Shields - the Role of Parasocial Relationship and Self-Congruity in Brand Transgressions: Structured Abstract (abstract) |
| 16:20 | How Does CEOs’ Credibility Impact Their Brand? the Role of Consumer Materialism (abstract) |
| 16:40 | The Effectiveness of Anthropomorphic Brand Characters Versus Spokespeople in Collaborative Consumption: Structured Abstract (abstract) |
| 17:00 | Employee Brand Equity: an Integrated Examination in India Structured Abstract (abstract) |
16:00-17:30 Session 8.2: Service Failure and Recovery
Chair:
Husni Kharouf (Coventry University, UK)
| 16:00 | The Moderating Effect of Failure Severity, Failure Stability and Self-Construal in Perceptions of Group Versus Individual Service Failure and Their Effects on Outcomes: Structured Abstract (abstract) |
| 16:20 | The Position of Trust in the Service Recovery Context and Its Subsequent Effect on the Repurchase Intention (abstract) |
| 16:40 | Consumer Anger After Double Deviation: the Role of Failure Severity, Service Involvement, and Recovery Timing - Structured Abstract (abstract) |
| 17:00 | A Signaling Theory Approach to Relationship Recovery: Structured Abstract (abstract) |
16:00-17:30 Session 8.3: Design Insights: Making Visuals More Effective
Chair:
Jihane Ait Samo (University of Mississippi, United States)
| 16:00 | The Sky Above: an Investigation into the Visual Dimensions of the Sky: Structured Abstract (abstract) |
| 16:20 | The Right Move? the Influence of Motion Direction in Advertising on Brand Trust (abstract) |
| 16:40 | Unlocking the Persuasive Power of Imagery Through Regulatory Focus: Structured Abstract (abstract) |
| 17:00 | How Facial Prominence Impacts Perception of Interaction Space and Consumer Response (abstract) |
16:00-17:30 Session 8.4: Ethics Topics on the Fringe
Chair:
Leila Elgaaied-Gambier (TBS Business school, France)
| 16:00 | Consumer’S Sensitivity to Animal Well-Being Issue in the Luxury Sector (abstract) |
| 16:20 | Innovation for Economically Disadvantaged Customers and Shareholder Value: Exploring the Role of Marketing, Corporate Governance, and Corporate Citizenship (abstract) |
| 16:40 | Will Consumers Consume Upcycled Foods? (abstract) |
| 17:00 | “Me Trying to Talk About Sustainability”: Exploring the Psychological and Social Implications of Environmental Issues Through User-Generated Content (abstract) |
16:00-17:30 Session 8.5: Brand and Message Appeals
Chair:
Jose-Domingo Mora (University of Massachusetts Dartmouth, United States)
| 16:00 | Influence of Relational Message Appeal and Relational Context of Exposure on Advertising Liking: a Structured Abstract (abstract) |
| 16:20 | The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes (abstract) |
| 16:40 | Brand Narratives in a World of Fragmented Digital Media (abstract) |
| 17:00 | Ad Eroticism from a Distance: Scuba Diving into Male and Female Buyers’ Reactions Whilst Seeking for Moral Cues in Their Lives (abstract) |
16:00-17:30 Session 8.6: Special Session Toward a Research Agenda for the Future of Direct Selling: Output from the DSEF Research Forum at UT Austin
Chair:
Greg Marshall (Rollins College, United States)
| 16:00 | Toward a Research Agenda for the Future of Direct Selling: Output from the DSEF Research Forum at UT Austin (abstract) |
16:00-17:30 Session 8.8: The Effects of Social Media Use on Consumer Perceptions and Purchase Intentions
Chair:
Luke Liska (University of South Florida, United States)
| 16:00 | Social Media Interactions and Offline Purchasing Decisions: Differences Between Products and Services (abstract) |
| 16:20 | Brand Identification, Information Disclosure and Consumers’ Brand Engagement on Social Media: Structured Abstract (abstract) |
| 16:40 | Impact of Habitual Use of Social Media on Effectiveness Evaluation: Sequential Mediation of Motivation, Social Media, Image and Spillover Effect (abstract) |
| 17:00 | Consumers’ Exposure to the Inexpedient Message: a Systematic Analysis to Evaluate the Consequences on Brand Reputation in Social Media (abstract) |
16:00-17:30 Session 8.9: Doctoral Colloquium II
Chair:
Altaf Merchant (University of Washington, United States)
| 16:00 | Social Media Effects on Human Brand Sampling: a Non-Linear Time Series Analysis: Structured Abstract (abstract) |
| 16:15 | Using a Graded Response IRT Model to Evaluate the HCAHPS Survey (abstract) |
| 16:30 | Is It Just the Matter of Position? Role of the Prompts Type and Position on Consumer Sustainable Behavior (abstract) |
Friday, May 22nd
View this program: with abstractssession overviewtalk overview
08:00-17:30 Session DC1: Doctoral Consortium
Chairs:
Dipayan Biswas (University of South Florida, United States)
Adilson Borges (Neoma Business School, France)
John Ford (Old Dominion University, United States)
Theresa Kirchner (Old Dominion University, United States)
Adilson Borges (Neoma Business School, France)
John Ford (Old Dominion University, United States)
Theresa Kirchner (Old Dominion University, United States)
08:00-12:00 Session T2: Teaching Marketing Analytics Workshop
Chairs:
Haya Ajjan (Elon University, United States)
Dana Harrison (East Tennessee State University, United States)
Scott Ryan (Hanes Brands, Inc., United States)
Dana Harrison (East Tennessee State University, United States)
Scott Ryan (Hanes Brands, Inc., United States)
08:30-12:00 Session 9 and 10: Theory Forum
Chair:
Stephen L. Vargo (University of Hawaii at Manoa/ Academy of Marketing Science Review, United States)
08:30-10:00 Session 9.1: When You Can't Resist: Impulsive Behavior and Indulgences in Shopping Experiences
Chair:
Prachi Gala (Elon University, United States)
| 08:30 | What Brings Consumers to the Flash Sales: Understanding the Behavioural Dimensions (abstract) |
| 08:50 | Customer Behavior Towards Second-Hand Online Shopping: Structured Abstract (abstract) |
| 09:10 | The Uncertainty-to-Win Effect in Gamified Settings (abstract) |
| 09:30 | Competing Through Compelling FLOW Experiences: Examining the Antecedents and Consequences of Chinese Video Gamers (abstract) |
08:30-10:00 Session 9.2: Mindfulness, Happiness and Perceptions in Advertising
Chair:
Sharad Gupta (Delhi School of Business & Faculty of Management Studies (Delhi University), India)
| 08:30 | Antecedents of Mindful Consumption (abstract) |
| 08:50 | Relationship of Mindfulness, Mindful Consumption and Life Satisfaction (abstract) |
| 09:10 | Psychological Ownership and Consumer Happiness (abstract) |
| 09:30 | The Perceptions of Brand Co-Appearance in Product Placement (abstract) |
08:30-10:00 Session 9.4: Generating Value in using Pop-ups, Augmented Reality and Retail Events
Chair:
Maureen Bourassa (University of Saskatchewan, Canada)
| 08:30 | The Moderating Roles of Time Pressure and Individualism for Retail Event Sponsorship (abstract) |
| 08:50 | Augmented Reality in Retail and E-Commerce: a Literature Review (abstract) |
| 09:10 | Facilities Planning in Retailing and Value Generation Among Urban Consumers (abstract) |
| 09:30 | How to Effectively Drive Word of Mouth in Pop-up Stores: Structured Abstract (abstract) |
08:30-10:00 Session 9.5: Gender, Bias, and Coping Mechanisms
Chair:
Lubna Nafees (Appalachian State University, United States)
| 08:30 | Stakeholders and Science, Communication and Coping: a Structured Abstract (abstract) |
| 08:50 | CMOs and Gender: a Psycholinguist Analysis (abstract) |
| 09:10 | Lovers and Heroes: Gender Bias in Hollywood as Seen Through Character Archetypes (abstract) |
| 09:30 | Gender and Consumer Behavior in the Child Toys Market (an Abstract) (abstract) |
08:30-10:00 Session 9.6: Marketing Education and Pedagogy: Student-Educator Roles, Grading and Value Co-creation
Chair:
Flávio Brambilla (Universidade de Santa Cruz do Sul, Brazil)
| 08:30 | Interactivity, Engagement, Co Creation of -WOM Educational Virtual Environments In Colombia (abstract) |
| 08:50 | Overcoming the Fixation on Graded Deliverables: Structured Abstract (abstract) |
| 09:10 | Schools’ Evaluations and the Advocacy Roles of Students (an Abstract) (abstract) |
| 09:30 | Value Co-Creation and the Relationship Between Professor and Students in the University Classroom (an Abstract) (abstract) |
08:30-10:00 Session 9.7: Effects of Employee and Consumer Behaviors on CSR value
Chair:
Yasanthi Perera (Brock University, Canada)
| 08:30 | Employee Pro-Environmental Behavior – Different Shades of Green (abstract) |
| 08:50 | A Bayesian Resampling Approach to Estimate the Difference in Effect Sizes in Consumer Social Responses to CSR Initiatives Versus Corporate Abilities: Ex- Tended Abstract (abstract) |
| 09:10 | Co-Creating CSR Value Between Firms and Employees: Structured Abstract (abstract) |
| 09:30 | Incivility Among Employees as the Driver of Customer Unethical Behavior and Customer Citizenship Behavior: the Role of Customers’ Perceived Ethicality (abstract) |
08:30-10:00 Session 9.8: The Role of Advanced Technology in Digital Marketing
Chair:
Carsten D. Schultz (University of Hagen, Germany)
| 08:30 | Impact of Augmented Reality on Cross-Buying Intention at the Point of Sale (abstract) |
| 08:50 | Signaling Product Quality with Virtual Reality? an Interpretation with Consumer-Perceived Marketing Media Innovativeness (abstract) |
| 09:10 | Early Adoption of Innovative Media into Digital Marketing Strategies: the Radical Influence of Virtual Reality (abstract) |
| 09:30 | Should We Continue Using Intelligent Virtual Assistants? the Role of Gratifications and Privacy Concerns (abstract) |
08:30-10:00 Session 9.9: Iberoamerican Marketing II: The Effects of Retail Environment on Brand Attitudes
Chair:
Juan Carlos Sosa Varela (Universidad Ana G. Méndez, Puerto Rico)
| 08:30 | “The Self” and Luxury? Exploring the Effects of Self-Concept Constructs on Attitudes Toward Luxury Brands: a Structured Abstract (abstract) |
| 08:50 | Co-Creation in the Perspective of Service Dominant Logic: Multiple Case Studies in Three Retail Segments Comparing North and South of Brazil (an Abstract) (abstract) |
| 09:10 | Superior in-Store Presence. the Impact of High Performing Stock Boys in Sales: Structured Abstract. (abstract) |
| 09:30 | Nonlinear Effects of Store Image Factors on Private Label Attitude: an Abstract (abstract) |
10:30-12:00 Session 10.1: Pricing Effects on Consumers
Chair:
Steffen Schmidt (Leibniz University Hannover, Institute of Marketing and Management, Germany)
| 10:30 | The Fairness of Dynamic Pricing - an Empirical Investigation on Strategies of Applying Dynamic Prices for One-Time Transactions and Term Contracts (abstract) |
| 10:50 | Finding the Right Price – Exploring an Implicit Price Meter (abstract) |
| 11:10 | Are All Customers Buying Processes Alike When Buying a Specific Product? a Customer Touch Point Analysis Reveals Significant Differences with Impact on Retailers’ Sales Volume (abstract) |
| 11:30 | Variety-Seeking and Loyalty Points Redemption Behavior (abstract) |
10:30-12:00 Session 10.4: Consumers' Influence on Peer Purchasing Decisions
Chair:
Fanny Cambier (Université Catholique de Louvain, Belgium)
| 10:30 | Consumer Skepticism About Online Reviews and Their Decision-Making Process: the Role of Self-Efficacy and Regulatory Focus (abstract) |
| 10:50 | The Impact of Incorporating Product Reflections in Advertising on Consumer Brand Trust and Purchase Likelihood: Structured Abstract (abstract) |
| 11:10 | “Too Attractive to Be True?” - an Empirical Investigation of Alternative Matchup Mechanisms Underlying Peer Endorsement Effects. (abstract) |
| 11:30 | How UGC Advertising Parody Drives Negative WOM: the Mediating Role of CSR Consumer Beliefs. (abstract) |
10:30-12:00 Session 10.5: Fact or Fiction: Consumer Perceptions of Brand Ethicality and Sustainability
Chair:
Bidisha Burman (University of the Pacific, United States)
| 10:30 | Sustainability, Skepticism and Suspicion: What Do Consumers Think About Retailers? (abstract) |
| 10:50 | Online Product Descriptions for Sustainable Fashion in Different Market Contexts: Structured Abstract (abstract) |
| 11:10 | When Big Is Bad: the Challenges of Brand Dominance and Eco-Legitimacy (abstract) |
| 11:30 | “Make an Effort to Show Me Love” the Effects of Indexical and Iconic Authenticity on Consumer Perceived Ethicality (abstract) |
10:30-12:00 Session 10.6: TBD
Location: R9
10:30-12:00 Session 10.7: International Marketing Strategies
Chair:
Tarek T. Mady (University of Prince Edward Island, Canada)
| 10:30 | Sentiment Towards Marketing in a Globalizing World: an Exploring Study and Cross-Cultural Comparison Between the U.S. and Dubai (abstract) |
| 10:50 | Strong Ties Versus Weak Ties in International Channel Marketing (abstract) |
| 11:10 | An Intra-Firm Analysis of the Link Between Marketing Adaptation and Export Venture Performance: Structured Abstract (abstract) |
| 11:30 | Internationalisation of Hotel Chains: Entry Modes and Firm Performance (abstract) |
10:30-12:00 Session 10.8: Negative Feelings and Engagement Behaviors
Chair:
Jenny Hong (University of Texas at Tyler, United States)
| 10:30 | The Negative Effects of Mobile Retail App Use: Dealing with Regrettable Escapism (abstract) |
| 10:50 | Determinants and Process of Negative Customer Engagement Behaviors (abstract) |
| 11:10 | Guilt Online Versus Offline: What Are Its Consequences on Consumer Behavior? (abstract) |
| 11:30 | When Beauty Premium Turns into Beauty Penalty: the Influence of Visual Aesthetics After Product Recalls (abstract) |
10:30-12:00 Session 10.9: Advertising in a Digital Marketplace
Chair:
Joseph Jones (North Dakota State University, United States)
| 10:30 | What Matters Most for Online-Personalized Ads? the Effect of Product and Brand Personalization on Eye-Movements (abstract) |
| 10:50 | Typography of Commercial Websites: the Effects of the Interline Spacing on Internet Users’ Reactions (abstract) |
| 11:10 | Structured Abstract: Online Shopping, Advertising Functions of Catalogs and Influence of Moderators (abstract) |
| 11:30 | Structured Abstract: Consumer’S Regulatory Foci and Construal Levels as Determinants of the Effectiveness of Online Marketing Messages (abstract) |
12:45-14:00 Session 11.1: Aesthetics, Bibliometrics and Blockchain in New Product Development
Chair:
Karen Fernandez (The University of Auckland, New Zealand)
| 12:45 | The Effects of Typicality and Novelty on Aesthetic Preference and Positive Emotions: an Extended Abstract (abstract) |
| 13:05 | New Product Development in Blockchain Environments: Structured Abtract (abstract) |
| 13:25 | A Blessing in Disguise: How to Implement Exploration in an Exploitation-Driven Multinational Financial Services Provider (abstract) |
| 13:45 | A Bibliometric Analysis on Agency Theory Using VOSViewer: Structured Abstract (abstract) |
12:45-14:00 Session 11.2: Consumer Perceptions of Value in Sports and Entertainment
Chair:
Patricia Rossi (IESEG School of Management, France)
| 12:45 | Structured Abstract: Oscars in the Digital Age: the Relevancy and Perceived Quality of the Academy Awards to Millennials (abstract) |
| 13:05 | Entertainment Value in Pop-up Retailing: Structured Abstract (abstract) |
| 13:25 | Commercialization in Professional Sports: Understanding Consumers’ Perceptions and Responses (abstract) |
| 13:45 | Semantics or Semiotics? Exploring the Effects of Sponsor Associations with Rival Teams on Highly Identified Fans: Structured Abstract (abstract) |
12:45-14:00 Session 11.3: Food Policies - Healthy Consumption, Reducing Waste
Chair:
Karen Hopkins (Auburn University, United States)
| 12:45 | Understanding Food Waste Behavior: a Model of Morals, Habits and Knowledge (abstract) |
| 13:05 | I Challenge You to Improve Your Food Consumption: the Role of Gamification and Social Support to Further Engage with Mobile Apps. Structured Abstract (abstract) |
| 13:25 | The Impact of Medicaid and SNAP Program Participation on WIC Participants’ Redemption Behavior Pattern (abstract) |
| 13:45 | Sense of Power: Policy Insights for Encouraging Consumers’ Healthy Food Choice (abstract) |
12:45-14:00 Session 11.4: Product Perceptions and Brand Recognition
Chair:
Jennifer Espinosa (Rowan University, United States)
| 12:45 | Is Longer Always Better? the Non-Linear Effect of Longevity Claims on Quality: Structured Abstract (abstract) |
| 13:05 | An Experimental Study on the Effect of Sound and Visual Logos in Brand Recognition (an Abstract) (abstract) |
| 13:25 | The Product Depth Effect: the Effect of Product Depth Size of a Brand on the Overall Impression of a Product (abstract) |
| 13:45 | Tell Me About It: Narrativity Perceptions in Product Packaging Influence Consumer Word of Mouth: Structured Abstract (abstract) |
12:45-14:00 Session 11.5: Iberoamerican Marketing III: Millennial Consumers and Purchase Motivations
Chair:
Juan Carlos Sosa Varela (Universidad Ana G. Méndez, Puerto Rico)
| 12:45 | Factors That Motivate Impulse Purchase in Online Group Purchase Context: Structured Abstract (abstract) |
| 13:05 | Corporate Social Responsibility and Millenialls Consumers/ Citizens in Peru. a Sociological Approach (abstract) |
| 13:25 | The Gratifications of Ephemeral Marketing Content and the Use of Snapchat in Millennial Generation and Its Impact on Purchase Motivation (abstract) |
| 13:45 | Marketing Communications & the Priming Effects Throughout the Social Media Use and Its Impact on Purchase and Re-Purchase (abstract) |
12:45-14:00 Session 11.6: Humor and Creativity in Advertising
Chair:
Kevin Lehnert (Grand Valley State University, United States)
| 12:45 | Structured Abstract - Sharing a Laugh: the Moderating Role of Need for Humor on the Sharing of Online Advertisements (abstract) |
| 13:05 | “Live Big, Eat Small”! Advertising for Entomophagy by Kids' Awareness Raising: an Exploratory Study on Children in France (abstract) |
| 13:25 | Culture and Humor in Ads: Structured Abstracts (abstract) |
| 13:45 | Exploring Advertising Creativity and Interference: Can Creative Ads Cut Through the Noise? (abstract) |
12:45-14:00 Session 11.7: Cause-Related and Internal Marketing in a Global Context
Chair:
Matt Lastner (University of North Carolina Wilmington, United States)
| 12:45 | Building Brands with Cause-Related Marketing Campaigns in Emerging Markets (abstract) |
| 13:05 | Internal Marketing Strategy Based on the Translated Document in the Japanese Global Enterprises (abstract) |
| 13:25 | I Get by With a Little Help from My Friends: A Peer Learning Approach to Sales Education (abstract) |
14:00-15:30 Session 12.1: Acceptance and Privacy in Innovations
Chair:
Marc Kuhn (Baden-Württemberg Cooperative State University, Germany)
| 14:00 | The Acceptance of “Digital Driving” as a Marketing Challenge of the Automotive Industry – a Dive into Head-up Displays as Advanced Driver Assistance System (abstract) |
| 14:20 | When Consumers Think Twice: the Effect of Cultural Differences on Consumers’ Privacy Calculus and Willingness to Share Personal Information (abstract) |
| 14:40 | “We Know Everything About You…” - a Conceptual Model on the Acceptance of Smart Products (abstract) |
| 15:00 | “As Different as Chalk and Cheese” – E-Mobility Acceptance from the Viewpoint of Users and Non-Users (abstract) |
14:00-15:30 Session 12.10: Virtue and Vice Food Products
Chair:
Khalia Jenkins (University of South Florida, United States)
| 14:00 | The ‘Healthy=Light” Heuristic (abstract) |
| 14:20 | Healthy (in) Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices (abstract) |
| 14:40 | Relative Effects of Concrete and Abstract Plans on Health Goal Pursuit: the Moderating Role of Chronotype (abstract) |
| 15:00 | Guilty Red Food Packages: How the Color Red Affects Guilt Through Negative Cognitive Associations for Vice Products (abstract) |
14:00-15:30 Session 12.3: Effects of Salesperson Characteristics
Chair:
Michael Peasley (Middle Tennessee State University, United States)
| 14:00 | Ethnic Identity in Buyer-Seller Negotiation: Insights from Informal Retail Channels in Nigeria: Structured Abstract (abstract) |
| 14:20 | The Adverse Effect of Role Conflict on Salespeople’S Intuition and Sales Performance During B2B Prospecting (abstract) |
| 14:40 | Examining the Effect of Sales Executives on Firm Value: Structured Abstract (abstract) |
| 15:00 | Structured Abstract: Salesperson Attributes That Influence Consumer Perceptions (abstract) |
14:00-15:30 Session 12.4: Ethical Marketing - Trust, Reputation and Knowledge
Chair:
Yasanthi Perera (Brock University, Canada)
| 14:00 | Social Responsibility in B2B and Its Influence¬ on Long-Term Orientation Through the Trust Analysis in Oil and Petrochemical Industry (abstract) |
| 14:20 | Brand Vulgarity: the Impact on Reputation, Image and Corporate Social Responsibility (abstract) |
| 14:40 | Who Is More Religious and Ethical? a Comparative Study Between Republicans, Democrats and Others: Implications for Political Marketing (abstract) |
| 15:00 | The Power of Knowledge: Driving Sustainable Hotel Choices Through Decision Trade-Offs (abstract) |
14:00-15:30 Session 12.5: Iberoamerican Marketing IV: Information Technology, NPD and Marketing Strategy
Chair:
Göran Svensson (Kristiania University College, Norway)
| 14:00 | Most Important Activities in New Product Development Process in Peruvian Medium-Sized Companies (abstract) |
| 14:20 | User Acceptance of Information Technology Systems as a Driver of Innovation in the Colombian Fashion Industry: Structured Abstract (abstract) |
| 14:40 | The Erp Implementation Process as Base for Marketing Strategy. Structured Abstract (abstract) |
| 15:00 | Consumer Behavior in Higher Education: Professional Ambitions of Students in South Brazil (an Abstract) (abstract) |
14:00-15:30 Session 12.6: Age, Authenticity and Tipping Behvior in Services
Chair:
Adam Hepworth (Ohio University, United States)
| 14:00 | Structured Abstract: How to Be Real: Understanding and Assessing Enactment Strategies of Service Provider Authenticity (abstract) |
| 14:20 | Authenticity via Negativity: Why Customers Respond Favorably to Frontline Employees Who Complain (abstract) |
| 14:40 | I Do Not Say What I Think: the Moderator Role of Age in Shaping Implicit and Explicit Social Cognitions (abstract) |
| 15:00 | Social Justice Versus Transactional Reward Factors That Motivate English-Speaking Tourists to Tip Hospitality Workers at All-Inclusive Mexican Resorts: Structured Abstract (abstract) |
14:00-15:30 Session 12.7: Ethics and Luxury Branding
Chair:
Raeesah Chohan (Luleå University of Technology, South Africa)
| 14:00 | “Does It Go Without Saying?”: Implication of Electronic Word-of-Mouth in Luxury Branding (abstract) |
| 14:20 | What Happens When Social Media Influencers Lie? Authenticity and Human Brands: Structured Abstract (abstract) |
| 14:40 | Consumer Curation on Social Shopping Sites (abstract) |
| 15:00 | Affective and Behavioral Outcomes of Perceived Un/Ethical Action in Luxury Brand Experiences: Structured Abstract (abstract) |
14:00-15:30 Session 12.8: Robots in Marketing Education and Pedagogy: Recruitment, Testing, and Virtual Reality
Chair:
Adam Mills (Loyola University, New Orleans, United States)
| 14:00 | A Structured Abstract on Student Attitudes Toward the Use of Virtual Reality (VR) Technology in Business Courses: a Technology Acceptance Model (TAM) Approach (abstract) |
| 14:20 | What If? a Robot Challenge in a Marketing Course: Structured Abstract (abstract) |
| 14:40 | An Item Analysis of an International Marketing Multiple-Choice Question Bank (abstract) |
| 15:00 | Exploring the Harmful Effect of Informational Dissonance on Students’ Recruitment. a Moroccan Case Study (abstract) |
14:00-15:30 Session 12.9: Marketing Systems and Social Issues
Chair:
Aimee Huff (Oregon State University, United States)
| 14:00 | Shared Self: from Micro-Level Sharing to Macro-Level Sustainability (abstract) |
| 14:20 | Channel Cooperation in Markets for Counterfeit Products (abstract) |
| 14:40 | An Aspirational Definition of Marketing: Structured Abstract (abstract) |
| 15:00 | Complementary and Alternative Medicine: Exploratory Study of Provider Perspectives (abstract) |
16:00-17:30 Session 13.1: Uncertainty, Expert Participation, and Factor Evaluations
Chair:
Darden (UNC Charlotte, United States)
| 16:00 | Understanding the Uncertainty Using Sensitivity Analysis in Artificial Neural Networks (abstract) |
| 16:20 | An Evaluation of Factors That Explain Delinquency in Credit Unions: Decision Implications for Credit Unions CEOs and Executives (abstract) |
| 16:40 | Declared Motivations for Expert Participation in a Delphi Study (abstract) |
| 17:00 | Managing Uncertainty in Consumer Research: Replicability and the Elephant in the Lab (Structured Abstract) (abstract) |
16:00-17:30 Session 13.10: Transparancy and Trust in Digital Marketing
Chair:
Ingrid Poncin (UCL - Louvain school of Management (LSM), Belgium)
| 16:00 | Personalized Online Customer Experience: the Effect of Information Transparency: Structured Abstract (abstract) |
| 16:20 | Studying the Effects of Sponsorship Disclosure and Message Complexity on Consumers’ Responses via Text Analysis: Structured Abstract (abstract) |
| 16:40 | “Are You Doing This for Good or Bad Reasons?” Consumers’ Attributions of SMI’S Motivations Mediating the Persuasion Process: Structured Abstract (abstract) |
| 17:00 | To Trust or Not to Trust My AI Based Voice Assistant: Dealing with Consumer Uncertainties (abstract) |
16:00-17:30 Session 13.3: Sales Performance and Sales Management
Chair:
Louis Zmich (Louisiana Tech University, United States)
| 16:00 | Towards Abundant Sales Organizations: How Workplace Spirituality and Innovative Climate Foster Customer-Related Outcomes – Structured Abstract (abstract) |
| 16:20 | Exploring the Nature and Impact of Social Sales Management Practices on Envy in Competitive Sales Environments (abstract) |
| 16:40 | Organizational Innovativeness and Firm Performance: Does Sales Management Matter? (abstract) |
| 17:00 | The Impact of Salesforce Control Systems on Salespeople’S New Product Adoption and Sales Performance (abstract) |
16:00-17:30 Session 13.4: The Consumer Journey: Questionnaires, Customer Experience, and Bottlenecks
Chair:
Ruta Ruzeviciute (University of Amsterdam, Netherlands)
| 16:00 | Do You like This Paper? Would You Agree with “I like This Paper”? the Impact of Formulating Items as Questions Versus Statements on Evaluations: Strucutered Abstract (abstract) |
| 16:20 | Influences of Peer to Peer Interaction and Peace of Mind on Customer Experience: the Moderating Effect on Type of Service (abstract) |
| 16:40 | Convergence of Knowledge and Purchase Intentions: Symbiotic Impact on Decision Making (abstract) |
| 17:00 | Self-Congruity as the Bottleneck Within an Automotive Purchase. - What Impact Do the Consumers Personality and Culture Have? (abstract) |
16:00-17:30 Session 13.6: Iberoamerican Marketing V: Value-creation and Brand relationships
Chair:
Göran Svensson (Kristiania University College, Norway)
| 16:00 | Analysis of the Consumers' Purchase Intentions of Maca and Lucuma from Peru (abstract) |
| 16:20 | Networking and Collaborative Marketing: Organizational Strategies to Activate Innovation Development within SMEs in Puerto Rico (abstract) |
| 16:40 | The Value Constellation and Microfundaments of Marketing Dynamic Capabilities (abstract) |
| 17:00 | Superior in-Store Presence. The Impact of High Performing Stock Boys in Sales (abstract) |
16:00-17:30 Session 13.7: Animosity and Brand Hate
Chair:
Daphane Tan (University of Tennessee Knoxville, United States)
| 16:00 | An Enemy Within - Intra-Country Consumer Animosity: Structured Abstract (abstract) |
| 16:20 | Two Faces of Brand Hate – Corporate Vs Human Brands: Structured Abstract (abstract) |
| 16:40 | Generational Differences in Brand Hate: Structured Abstract (abstract) |
| 17:00 | Brand Polarization Scale Development: Structured Abstract (abstract) |
16:00-17:30 Session 13.8: Branding and Expatpreneurs in International Marketing
Chair:
Dennis Kopf (University of Wisconsin-Whitewater, United States)
| 16:00 | Global Versus Local Brands in an Emerging Market: Structured Abstract (abstract) |
| 16:20 | Understanding the Expatpreneurs: an Exploratory Study with Abductive Reasoning (abstract) |
| 16:40 | Cross-Cultural Models in Multinational Advertisements - Consumers Preference for Congruent or Incongruent Ads in the Case of Indian and US Multinational Firms: Structured Abstract (abstract) |
| 17:00 | Love Is All Around Us, Love Is Global – It Turns out, It’S Not Expressed the Same for All Brands (abstract) |
16:00-17:30 Session 13.9: Consumer Well-Being: Meditation and Stress
Chair:
Varsha Jain (MICA, India)
| 16:00 | Meditation While Waiting for a Service: How Mindfulness Can Improve Consumer Satisfaction (abstract) |
| 16:20 | Stressed and Relaxed Behavior and Impact on Purchase Intentions Through Menu Labeling (abstract) |
| 16:40 | Customer Participation in Health Care Services; a Proposed Framework for Enhancing Chronic Illness Management (abstract) |
| 17:00 | SERVSTRESS: a New Scale to Measure Service Induced Consumer Stress (abstract) |