AMS2020: ACADEMY OF MARKETING SCIENCE 44TH ANNUAL CONFERENCE

This page contains an index consisting of author-provided keywords.

'
'Consumer'	The Latinamerican Consumer
'Cosmogony'	The Latinamerican Consumer
'Idiosyncrasy'	The Latinamerican Consumer
'Latinoamérica'	The Latinamerican Consumer
9
99 ending	99 Ending Cause-Related Marketing Offers and the Effect of Product Type: Structured Abstract
A
Abductive Reasoning	Understanding the Expatpreneurs: an Exploratory Study with Abductive Reasoning
abstract	Unlocking the Persuasive Power of Imagery Through Regulatory Focus: Structured Abstract
Academic Community	Off the Record: Everything You Wanted to Know About Your First Few Years but Were Afraid to Ask (a Closed-Door Session for Doctoral Students and Junior Faculty Only)
Academy Awards	Structured Abstract: Oscars in the Digital Age: the Relevancy and Perceived Quality of the Academy Awards to Millennials
acceptability	How to Counter the Reasons for Rejecting Insects as Food?
access-based consumption	Is Sharing Caring? Consumer Responsibility for Rented Products
Acculturation	Propensity to Assimilate - a Grounded Theory Development of the Consumer Acculturation Process: Structured Abstract
acquisition mode	How Renting Increases Happiness for Material Expenditures
Active hate	Generational Differences in Brand Hate: Structured Abstract
active learning	Overcoming the Fixation on Graded Deliverables: Structured Abstract
Actor engagement	Business Actor Engagement – Exploring Its Antecedents and Outcomes: an Extended Abstract
ad background	The Impact of Matching an Ad’S Empty Space to the Product Color on Consumer Impulsivity: Structured Abstract
ad salience	The Impact of Matching an Ad’S Empty Space to the Product Color on Consumer Impulsivity: Structured Abstract
Adoption	User Acceptance of Information Technology Systems as a Driver of Innovation in the Colombian Fashion Industry: Structured Abstract
Advanced Driver Assistance System	The Acceptance of “Digital Driving” as a Marketing Challenge of the Automotive Industry – a Dive into Head-up Displays as Advanced Driver Assistance System
Advertising	“Live Big, Eat Small”! Advertising for Entomophagy by Kids' Awareness Raising: an Exploratory Study on Children in France Measuring Advertising Creativity and Predicting Consumer Evaluation Toward the Advertising- a Deep Learning Approaches: Structured Abstract Structured Abstract - Sharing a Laugh: the Moderating Role of Need for Humor on the Sharing of Online Advertisements The Nature of Cross-Cultural Research Problems: a Structured Abstract Culture and Humor in Ads: Structured Abstracts Commercialization in Professional Sports: Understanding Consumers’ Perceptions and Responses Cross-Cultural Models in Multinational Advertisements - Consumers Preference for Congruent or Incongruent Ads in the Case of Indian and US Multinational Firms: Structured Abstract Consumer Response to Advertising with Imperfect-Looking Models Influence of Relational Message Appeal and Relational Context of Exposure on Advertising Liking: a Structured Abstract Texting and Driving: the Use of Specific Ad Elements for Attitude Change Exploring Advertising Creativity and Interference: Can Creative Ads Cut Through the Noise? The Right Move? the Influence of Motion Direction in Advertising on Brand Trust Psychological Ownership and Consumer Happiness
Advertising effectiveness	The Effectiveness of Anthropomorphic Brand Characters Versus Spokespeople in Collaborative Consumption: Structured Abstract
Advertising functions of catalogs	Structured Abstract: Online Shopping, Advertising Functions of Catalogs and Influence of Moderators
advertising liking	Influence of Relational Message Appeal and Relational Context of Exposure on Advertising Liking: a Structured Abstract
Advertising Performance	Measuring Emotional Response Through Facial Expression Analysis: Comparing Direct Emotional Observation and Survey Methods to Assess Video Ad Performance
Aesthetics	The Effects of Typicality and Novelty on Aesthetic Preference and Positive Emotions: an Extended Abstract
Affective effect	The Perceptions of Brand Co-Appearance in Product Placement
affiliation	Influence of Relational Message Appeal and Relational Context of Exposure on Advertising Liking: a Structured Abstract
Agency theory	A Bibliometric Analysis on Agency Theory Using VOSViewer: Structured Abstract
Agile Market Research	Marketing Research Automation and Robotization (M-RAR) – a Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
algorithmic decision-making	When Humanization Backfires - Consumer Preference for Algorithmic Product Curation
All-inclusive resorts	Social Justice Versus Transactional Reward Factors That Motivate English-Speaking Tourists to Tip Hospitality Workers at All-Inclusive Mexican Resorts: Structured Abstract
Alliance portfolio	The Role of Alliance Portfolio Diversity in Sustainable Supply Chain Management
Ambiance	Facilities Planning in Retailing and Value Generation Among Urban Consumers
ambidexterity	A Blessing in Disguise: How to Implement Exploration in an Exploitation-Driven Multinational Financial Services Provider
Ambient Scent	More Insights into the Role of Warm Versus Cool Ambient Scents in Consumer Decision-Making
Analítica	Superior in-Store Presence. The Impact of High Performing Stock Boys in Sales
Animal welfare	Consumer’S Sensitivity to Animal Well-Being Issue in the Luxury Sector
antecedents	Antecedents of Mindful Consumption An Integrative Framework of Sustainable Consumption Types and Their Antecedents
Anthropomorphic brand characters	The Effectiveness of Anthropomorphic Brand Characters Versus Spokespeople in Collaborative Consumption: Structured Abstract
anthropomorphism	Emoji Marketing: Strengthening the Consumer-Brand Relationship and Its Downstream Effects
anticipated/future vulnerability	Mature Consumers and Smart Devices: How They Mitigate Future Vulnerability ? a Structured Abstract
Anxiety	“Me Trying to Talk About Sustainability”: Exploring the Psychological and Social Implications of Environmental Issues Through User-Generated Content
Apparel	The Effects of Typicality and Novelty on Aesthetic Preference and Positive Emotions: an Extended Abstract
Appeal	Scent, Proximity and Appeal: When Scented Advertising Raises Product Appeal
Appearance Comparison	Social Networking and Micro-Celebrity: a Preliminary Framework Capturing the Impact of Social Media Influencers and Peers on Symbolic Consumption
Apple	Love Is All Around Us, Love Is Global – It Turns out, It’S Not Expressed the Same for All Brands
Archetypal Images	The Archetype of Bolsonaro Candidate in the Brazilian Presidential Election in the Perception of the Young Elector (an Abstract)
Archetypes	Lovers and Heroes: Gender Bias in Hollywood as Seen Through Character Archetypes
ARDL	Social Media Effects on Human Brand Sampling: a Non-Linear Time Series Analysis: Structured Abstract
Arousal	Structured Abstract: Temperature in Scent and Music: the Effects of Cue Congruence on Customer Perception of Retail Settings
Artificial Intelligence	Marketing Research Automation and Robotization (M-RAR) – a Chance for Marketing Practice and a Risk for Marketing Science/Scientists? To Trust or Not to Trust My AI Based Voice Assistant: Dealing with Consumer Uncertainties Adopting Artificial Intelligence to Manage a Turbulent Environment The Essentials of Marketing Analytics: Teaching, Research and Practice
Artificial Neural Network	Understanding the Uncertainty Using Sensitivity Analysis in Artificial Neural Networks
Attitudes	Product Design Fluency: Impacting Automatically Activated Attitudes Through Shape Congruence
Attitudes toward luxury	“The Self” and Luxury? Exploring the Effects of Self-Concept Constructs on Attitudes Toward Luxury Brands: a Structured Abstract
Attraction Process	Shifting Brick-and-Mortar Retailing to the next Level: Exploring the Quality of Digital Services
attractiveness	“Too Attractive to Be True?” - an Empirical Investigation of Alternative Matchup Mechanisms Underlying Peer Endorsement Effects.
audiobooks	The Future of Literature: Neuromarketing and Audio Books. a New Opportunity for Content Marketing.
Augmented Reality	Augmented Reality in Retail and E-Commerce: a Literature Review Virtual Consumption and Shopping Experiences: Understanding Consumer Information Processing Through New Technologies Impact of Augmented Reality on Cross-Buying Intention at the Point of Sale
authenticity	What Happens When Social Media Influencers Lie? Authenticity and Human Brands: Structured Abstract Distinction Versus Connection in Constructing Consumers’ Authentic Dining Experiences: Evidence from Yelp Reviews Commercialization in Professional Sports: Understanding Consumers’ Perceptions and Responses Consumer Response to Advertising with Imperfect-Looking Models “Make an Effort to Show Me Love” the Effects of Indexical and Iconic Authenticity on Consumer Perceived Ethicality Authenticity via Negativity: Why Customers Respond Favorably to Frontline Employees Who Complain Do Birds of a Feather Flock Together? an Exploration of Why Consumers Follow Beauty Influencers on Social Media: Structured Abstract Structured Abstract: How to Be Real: Understanding and Assessing Enactment Strategies of Service Provider Authenticity Authenticity Goes Digital: a Big Data Analysis of the Influence of the Country of Origin and Authenticity Perceptions on TripAdvisor Ethnic Restaurant Reviews
Automation	Marketing Research Automation and Robotization (M-RAR) – a Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
Automotive industry	Reexamining the Perceived Quality-Market Share Relationship: the Moderating Role of the Quality Perception Gap The Acceptance of “Digital Driving” as a Marketing Challenge of the Automotive Industry – a Dive into Head-up Displays as Advanced Driver Assistance System
Automotive Marketing	Self-Congruity as the Bottleneck Within an Automotive Purchase. - What Impact Do the Consumers Personality and Culture Have?
Autonomous cars	What Motivates the Adoption or Non-Adoption of Autonomous Cars? Exploring Wellbeing and Self-Expression Considerations of Prospective Adopters
Autoregressive	Social Media Effects on Human Brand Sampling: a Non-Linear Time Series Analysis: Structured Abstract
Avoidance	Generational Differences in Brand Hate: Structured Abstract
Awareness	“Live Big, Eat Small”! Advertising for Entomophagy by Kids' Awareness Raising: an Exploratory Study on Children in France
awe	How to Effectively Drive Word of Mouth in Pop-up Stores: Structured Abstract
B
B2B	Quelling the Fires: a Case Study in Progress of an Extended RBV Process You Feed Me and I’ll Feed You: Exploring the Relationship Between Sales Activity and Organizational Social Media Marketing Culture The Adverse Effect of Role Conflict on Salespeople’S Intuition and Sales Performance During B2B Prospecting Social Responsibility in B2B and Its Influence¬ on Long-Term Orientation Through the Trust Analysis in Oil and Petrochemical Industry
B2B network	Business Actor Engagement – Exploring Its Antecedents and Outcomes: an Extended Abstract
B2B relationships	A Bibliometric Analysis on Agency Theory Using VOSViewer: Structured Abstract
B2C Service Context	Co-Creative Value in Customer-Salesperson Interactions Within a B2C Service Context - a Structured Abstract
baby food	The Effect of Ingredient Images on Baby Food Packaging on Healthiness Perception, Tastiness, Attitude, and Purchase Intention: Structured Abstract
Backfire effect	“You Vote. We Donate.” an Investigation of the Efficacy of Empowerment to Select Strategies Implemented in Crm Campaigns: Structured Abstract
Band affinity	Exploring Behavioral Branding: Managing Convergence of Brand Attributes and Vogue
Bayesian bootstrapping	A Bayesian Resampling Approach to Estimate the Difference in Effect Sizes in Consumer Social Responses to CSR Initiatives Versus Corporate Abilities: Ex- Tended Abstract
beauty	Consumer Response to Advertising with Imperfect-Looking Models
Beauty penalty	When Beauty Premium Turns into Beauty Penalty: the Influence of Visual Aesthetics After Product Recalls
Beauty premium	When Beauty Premium Turns into Beauty Penalty: the Influence of Visual Aesthetics After Product Recalls
Behavioral branding	Exploring Behavioral Branding: Managing Convergence of Brand Attributes and Vogue
Behavioral Economics	Finding the Right Price – Exploring an Implicit Price Meter
Behavioral Intention	Structured Abstract: Consumers’ Perception of Product Information and Its Effect on Product Evaluation and Behavioral Intention
Behavioral Intention Outcomes	Consumer-Based Brand Equity as Predictor of Three Behavioral Intention Outcomes on a Coastal Tourism Destination: Structured Abstract
Behavioral intentions	Making Sense of Meaningful Third Places: Effects of Servicescape, Place Meanings, and Emotions
bias perception	The Effect of Ingredient Images on Baby Food Packaging on Healthiness Perception, Tastiness, Attitude, and Purchase Intention: Structured Abstract
Bibliographic Analysis	Entrepreneurial Ecosystems: a 25-Year Bibliographic Overview - a Structured Abstract
Bibliometric analysis	A Bibliometric Analysis on Agency Theory Using VOSViewer: Structured Abstract
Bibliometrics Analysis	Bibliometric Perspectives: the Innovation and New Product Development Literature
bienestar	Co-creation of Wellness in Sports Practices: Structured Abstract
big data	The Impact of Coalition LP Evolution on Member Purchase and Redemption Activity If I Tap It, Will They Come? an Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset Authenticity Goes Digital: a Big Data Analysis of the Influence of the Country of Origin and Authenticity Perceptions on TripAdvisor Ethnic Restaurant Reviews
Big Five	Self-Congruity as the Bottleneck Within an Automotive Purchase. - What Impact Do the Consumers Personality and Culture Have?
Binge watching	Binge Watching and Streaming Platforms: Brand Priming Influence on Behavior Intention and the Role of Consumer Wisdom
Biophilic	Natural Hazards! the Impact of Biophilic Elements on Pleasure: Structured Abstract
Bioplastic	Green Values and Attitudes Predicting Purchase Intention of Bioplastic Water Bottle: Structured Abstract
biosensors	The Future of Literature: Neuromarketing and Audio Books. a New Opportunity for Content Marketing.
Black Box Model	Understanding the Uncertainty Using Sensitivity Analysis in Artificial Neural Networks
blockchain	New Product Development in Blockchain Environments: Structured Abtract Off the (Block)Chain! the Effect of Knowledge Construals on Consumer Evaluations of Product Sustainability
boastfulness	The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes
Brand	Love Is All Around Us, Love Is Global – It Turns out, It’S Not Expressed the Same for All Brands
brand advertising	The Impact of Incorporating Product Reflections in Advertising on Consumer Brand Trust and Purchase Likelihood: Structured Abstract
Brand attachment	Brand Love and Brand Attachment: a Relational Perspective in Buying Behavior
Brand Authenticity	What Happens When Social Media Influencers Lie? Authenticity and Human Brands: Structured Abstract
brand avoidance	An Enemy Within - Intra-Country Consumer Animosity: Structured Abstract
Brand co-creation	Exploring Behavioral Branding: Managing Convergence of Brand Attributes and Vogue
Brand coappearance	The Perceptions of Brand Co-Appearance in Product Placement
Brand communication	Internal City Branding
Brand Community	Do You Need More Committed Volunteers for Your Nonprofit? Support Their Brand Community: a Structured Abstract The Dark Side of Brand Community Membership: Are Members Bound to the Brand or the Brand Tribe?
Brand Compatibility	Effects of Brand Compatibility and Narrative Features on Funding Level of Crowdfunding Projects: Structured Abstract
Brand Dominance	When Big Is Bad: the Challenges of Brand Dominance and Eco-Legitimacy
Brand engagement	Brand Love and Brand Attachment: a Relational Perspective in Buying Behavior Brand Identification, Information Disclosure and Consumers’ Brand Engagement on Social Media: Structured Abstract
Brand Equity	The Multifaceted Interplay Between Firms and the Financial Community: a Marketing Perspective
Brand evaluation	Semantics or Semiotics? Exploring the Effects of Sponsor Associations with Rival Teams on Highly Identified Fans: Structured Abstract
Brand familiarity	The Perceptions of Brand Co-Appearance in Product Placement Familiarity and the Recognition of Themes in Tourism Logos
brand hate	Two Faces of Brand Hate – Corporate Vs Human Brands: Structured Abstract
Brand hate trajectories	Generational Differences in Brand Hate: Structured Abstract
Brand heritage	The Charming Appeal of Brand Heritage and Its Suitors Is Longer Always Better? the Non-Linear Effect of Longevity Claims on Quality: Structured Abstract
Brand Image	How Does CEOs’ Credibility Impact Their Brand? the Role of Consumer Materialism Consumer Curation on Social Shopping Sites Value Co-Creation as a Promotional Strategy to Build the Institutional Image to a Hospital Located in the South of Brazil (an Abstract) The Archetype of Bolsonaro Candidate in the Brazilian Presidential Election in the Perception of the Young Elector (an Abstract)
Brand literacy	Exploring Behavioral Branding: Managing Convergence of Brand Attributes and Vogue
Brand Love	A Multidimensional Model of Emotional Attachment and Brand Loyalty in Sports Brand Love and Brand Attachment: a Relational Perspective in Buying Behavior Love Is All Around Us, Love Is Global – It Turns out, It’S Not Expressed the Same for All Brands
Brand loyalty	A Multidimensional Model of Emotional Attachment and Brand Loyalty in Sports The Negative Effects of Mobile Retail App Use: Dealing with Regrettable Escapism
brand management	Consumers as Brand Managers: Exclusion and Status in Communities - Structured Abstract
brand meaning	The Meaning of Customer-Driven Labels for Complex Service Innovations: a Dual Customer-Firm Investigation in the Insurance Sector
brand perceptions	An Enemy Within - Intra-Country Consumer Animosity: Structured Abstract
brand personalisation	What Matters Most for Online-Personalized Ads? the Effect of Product and Brand Personalization on Eye-Movements
Brand personality	Using Humor to Deal with Inappropriate Online Complaints Self-Congruity as the Bottleneck Within an Automotive Purchase. - What Impact Do the Consumers Personality and Culture Have? Revisiting the Ties Between Brand Personality and Brand Engagement
Brand personality appeal	Revisiting the Ties Between Brand Personality and Brand Engagement
Brand polarization	Brand Polarization Scale Development: Structured Abstract
Brand pride	Brand Tribalism, Brand Pride, and Dual-Process Theory: a Model to Explain Fan Behavior
brand priming	Binge Watching and Streaming Platforms: Brand Priming Influence on Behavior Intention and the Role of Consumer Wisdom
Brand Recognition	An Experimental Study on the Effect of Sound and Visual Logos in Brand Recognition (an Abstract)
Brand Relationship	How Electronic Word of Mouth Influence Brand Relationship and Purchase Intention
Brand reputation	Consumers’ Exposure to the Inexpedient Message: a Systematic Analysis to Evaluate the Consequences on Brand Reputation in Social Media
brand stories	Tell Me About It: Narrativity Perceptions in Product Packaging Influence Consumer Word of Mouth: Structured Abstract
Brand Switching	The Dark Side of Brand Community Membership: Are Members Bound to the Brand or the Brand Tribe?
Brand transgression	The Matching Effect of Product Type and Gift Options on Brand Forgiveness After Brand Transgression The Interactive Role of Trust, Power and Severity in Consumers’ Response to Brand Transgressions: Structured Abstract
brand transgressions	Celebrities as Brand Shields - the Role of Parasocial Relationship and Self-Congruity in Brand Transgressions: Structured Abstract
Brand tribalism	Brand Tribalism, Brand Pride, and Dual-Process Theory: a Model to Explain Fan Behavior
brand trust	The Interactive Role of Trust, Power and Severity in Consumers’ Response to Brand Transgressions: Structured Abstract The Right Move? the Influence of Motion Direction in Advertising on Brand Trust The Impact of Incorporating Product Reflections in Advertising on Consumer Brand Trust and Purchase Likelihood: Structured Abstract
brand user	Assessing the Predictive Validity of Three Methods of Measuring Self-Image Congruence
Brand value	Exploring Behavioral Branding: Managing Convergence of Brand Attributes and Vogue
Brand vulgarity	Brand Vulgarity: the Impact on Reputation, Image and Corporate Social Responsibility
Branding	When Big Is Bad: the Challenges of Brand Dominance and Eco-Legitimacy Brand Narratives in a World of Fragmented Digital Media The Product Depth Effect: the Effect of Product Depth Size of a Brand on the Overall Impression of a Product
Branding strategy	Structured Abstract: How to Be Real: Understanding and Assessing Enactment Strategies of Service Provider Authenticity
Brands	The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes “You Vote. We Donate.” an Investigation of the Efficacy of Empowerment to Select Strategies Implemented in Crm Campaigns: Structured Abstract Cross-Cultural Models in Multinational Advertisements - Consumers Preference for Congruent or Incongruent Ads in the Case of Indian and US Multinational Firms: Structured Abstract
Brown Girl Movement	Love Me or Hate Me! This Is Who I Am: the Use of Instagram to Create Shared Ethnic Identity Practices
business involvement	Commercialization in Professional Sports: Understanding Consumers’ Perceptions and Responses
business performance	Green Marketing Strategy Under Economic Uncertainty: Does It Pay off?
Business Relationship	Business Actor Engagement – Exploring Its Antecedents and Outcomes: an Extended Abstract
Buyer-seller Negotiation	Ethnic Identity in Buyer-Seller Negotiation: Insights from Informal Retail Channels in Nigeria: Structured Abstract
C
Calidad	Superior in-Store Presence. The Impact of High Performing Stock Boys in Sales
Capacidades Dinámicas	The Value Constellation and Microfundaments of Marketing Dynamic Capabilities
Career Management	Off the Record: Everything You Wanted to Know About Your First Few Years but Were Afraid to Ask (a Closed-Door Session for Doctoral Students and Junior Faculty Only)
case study	Quelling the Fires: a Case Study in Progress of an Extended RBV Process A Blessing in Disguise: How to Implement Exploration in an Exploitation-Driven Multinational Financial Services Provider
CAT	“As Different as Chalk and Cheese” – E-Mobility Acceptance from the Viewpoint of Users and Non-Users
cause-related marketing	Building Brands with Cause-Related Marketing Campaigns in Emerging Markets 99 Ending Cause-Related Marketing Offers and the Effect of Product Type: Structured Abstract
CBBE	Consumer-Based Brand Equity as Predictor of Three Behavioral Intention Outcomes on a Coastal Tourism Destination: Structured Abstract
Celebrity	Effects of Different Types of Endorser in Social Media: Structured Abstract
celebrity endorsement	Celebrities as Brand Shields - the Role of Parasocial Relationship and Self-Congruity in Brand Transgressions: Structured Abstract
CEO	How Does CEOs’ Credibility Impact Their Brand? the Role of Consumer Materialism Ceo Integrity and Entrepreneurial Orientation: Role Played by Marketing Power and Compensation
Channel Management	Are All Customers Buying Processes Alike When Buying a Specific Product? a Customer Touch Point Analysis Reveals Significant Differences with Impact on Retailers’ Sales Volume
Channel marketing	Strong Ties Versus Weak Ties in International Channel Marketing
charging infrastructure	Killing Two Birds with One Stone: “All That Glitters Is Not Gold” – Performance of Ev-Charging Infrastructure from a European User Perspective
charitable giving	Conservatives and Liberals: the Provide or Protect Theory in the Context of Charitable Donations
Chief Marketing Officer	CMOs and Gender: a Psycholinguist Analysis
Chief Sales Officer	Examining the Effect of Sales Executives on Firm Value: Structured Abstract
Child Consumption	Gender and Consumer Behavior in the Child Toys Market (an Abstract)
Children	“Live Big, Eat Small”! Advertising for Entomophagy by Kids' Awareness Raising: an Exploratory Study on Children in France
children’s purchases	Effects of Retail Ambient Color on Food Purchases
Chile	“The Self” and Luxury? Exploring the Effects of Self-Concept Constructs on Attitudes Toward Luxury Brands: a Structured Abstract
China	Competing Through Compelling FLOW Experiences: Examining the Antecedents and Consequences of Chinese Video Gamers
Chinese acquisition	The Charming Appeal of Brand Heritage and Its Suitors
choice overload	When Humanization Backfires - Consumer Preference for Algorithmic Product Curation
Circular consumption	Shared Self: from Micro-Level Sharing to Macro-Level Sustainability
City branding	Internal City Branding
Classroom	Value Co-Creation and the Relationship Between Professor and Students in the University Classroom (an Abstract)
Classroom Relations	Schools’ Evaluations and the Advocacy Roles of Students (an Abstract)
Climate Change	“Me Trying to Talk About Sustainability”: Exploring the Psychological and Social Implications of Environmental Issues Through User-Generated Content
cluster analysis	How Does Personalization Affect Brand Relationship in Social Commerce? a Mediation Perspective Employee Pro-Environmental Behavior – Different Shades of Green
CMO	CMOs and Gender: a Psycholinguist Analysis
Co-branding	Building Brands with Cause-Related Marketing Campaigns in Emerging Markets
co-creación	Co-creation of Wellness in Sports Practices: Structured Abstract
Co-creación de Valor	The Value Constellation and Microfundaments of Marketing Dynamic Capabilities
co-creation	Exploring the Darkside of Co-Creation in the Context of Fashion Brands The Meaning of Customer-Driven Labels for Complex Service Innovations: a Dual Customer-Firm Investigation in the Insurance Sector Transforming Entrepreneurial Business Design: Converging Leadership and Customer-Centric Approach Well-Being in Tourism: a Conceptual Model Exploring the Role of Customer Co-Creation
Co-creation Design	Co-Creation Design: a Theoretical Model of Design Management from the Service Dominant Logic of Marketing (an Abstract)
Co-creation Practices	Value Co-Creation as a Promotional Strategy to Build the Institutional Image to a Hospital Located in the South of Brazil (an Abstract)
Co-creation strategy	Empowering Consumers as Co-Creators in Developing New Product Designs: Structured Abstract
Co-Creative Value	Co-Creative Value in Customer-Salesperson Interactions Within a B2C Service Context - a Structured Abstract
Coastal Destination	Consumer-Based Brand Equity as Predictor of Three Behavioral Intention Outcomes on a Coastal Tourism Destination: Structured Abstract
Cognitive absorption	A Structured Abstract: Cognitive Absorption of Virtual Reality Destination Images
cognitive dissonance	Exploring the Harmful Effect of Informational Dissonance on Students’ Recruitment. a Moroccan Case Study
Cognitive effect	The Perceptions of Brand Co-Appearance in Product Placement
Cognitive Language Style	Effects of Brand Compatibility and Narrative Features on Funding Level of Crowdfunding Projects: Structured Abstract
cognitive processes	Similarity: a Conceptual Clarification and Examination of the Influence on Cognitive Processes from a Grounded Perspective
Collaboration	Competing Through Compelling FLOW Experiences: Examining the Antecedents and Consequences of Chinese Video Gamers
Colombia	The Value Constellation and Microfundaments of Marketing Dynamic Capabilities
color	The Interplay Between Sensory Emojis and Background Color of an Email: a Construal Level Approach (a Structured Abstract) Guilty Red Food Packages: How the Color Red Affects Guilt Through Negative Cognitive Associations for Vice Products
Colors	Gender and Consumer Behavior in the Child Toys Market (an Abstract)
commercialization	Commercialization in Professional Sports: Understanding Consumers’ Perceptions and Responses
commodification	Commercialization in Professional Sports: Understanding Consumers’ Perceptions and Responses
communication	Stakeholders and Science, Communication and Coping: a Structured Abstract
Communities of Practice	Internal Marketing Strategy Based on the Translated Document in the Japanese Global Enterprises
Company rating	The Interplay of User-Generated and Company-Generated Content in Driving Company Ratings: a Text Mining Approach
compensation	The Position of Trust in the Service Recovery Context and Its Subsequent Effect on the Repurchase Intention Ceo Integrity and Entrepreneurial Orientation: Role Played by Marketing Power and Compensation
competitive advantage	Green Marketing Strategy Under Economic Uncertainty: Does It Pay off?
Complaining	Authenticity via Negativity: Why Customers Respond Favorably to Frontline Employees Who Complain
complaint handling	Using Humor to Deal with Inappropriate Online Complaints
Complementarity linkages	Structured Abstract: Online Shopping, Advertising Functions of Catalogs and Influence of Moderators
Complementary and Alternative Medicine	Complementary and Alternative Medicine: Exploratory Study of Provider Perspectives
composition	Ceo Integrity and Entrepreneurial Orientation: Role Played by Marketing Power and Compensation
Conative effect	The Perceptions of Brand Co-Appearance in Product Placement
conceptual clarification	Similarity: a Conceptual Clarification and Examination of the Influence on Cognitive Processes from a Grounded Perspective
Conceptual Fluency	Customer Participation in Health Care Services; a Proposed Framework for Enhancing Chronic Illness Management
conceptual framework	An Integrative Framework of Sustainable Consumption Types and Their Antecedents
configuration theory	Comparing Alternative Techniques for Testing Configurations in Strategic Marketing Research
congruence	Assessing the Predictive Validity of Three Methods of Measuring Self-Image Congruence Product Design Fluency: Impacting Automatically Activated Attitudes Through Shape Congruence “Too Attractive to Be True?” - an Empirical Investigation of Alternative Matchup Mechanisms Underlying Peer Endorsement Effects.
congruity	Mention of Geographical Origin: a Vector of Inferences About the Quality of Eco-Labelled Generic Food Products
conjoint analysis	Consumer’S Sensitivity to Animal Well-Being Issue in the Luxury Sector
Connectedness	The Effects of Loneliness on Consumers’ Attitudes Towards Brands’ Social Media Strategies
Connection	Distinction Versus Connection in Constructing Consumers’ Authentic Dining Experiences: Evidence from Yelp Reviews
conservatism	Conservatives and Liberals: the Provide or Protect Theory in the Context of Charitable Donations
Conspicuous Consumption	Structured Abstract: Product-Sounds Effects on Consumers’ Impressions
Constelación de Valor	The Value Constellation and Microfundaments of Marketing Dynamic Capabilities
Construal level	Ad Eroticism from a Distance: Scuba Diving into Male and Female Buyers’ Reactions Whilst Seeking for Moral Cues in Their Lives
Construal Level Theory	The Interplay Between Sensory Emojis and Background Color of an Email: a Construal Level Approach (a Structured Abstract) Structured Abstract: Consumer’S Regulatory Foci and Construal Levels as Determinants of the Effectiveness of Online Marketing Messages The Dark Side of Brand Community Membership: Are Members Bound to the Brand or the Brand Tribe?
construal theory	Off the (Block)Chain! the Effect of Knowledge Construals on Consumer Evaluations of Product Sustainability
Construal-level	The Matching Effect of Product Type and Gift Options on Brand Forgiveness After Brand Transgression
Consumer	SERVSTRESS: a New Scale to Measure Service Induced Consumer Stress The Effect of WOM Type on Donors' Likelihood to Share
Consumer adoption	What Motivates the Adoption or Non-Adoption of Autonomous Cars? Exploring Wellbeing and Self-Expression Considerations of Prospective Adopters
consumer anger	Consumer Anger After Double Deviation: the Role of Failure Severity, Service Involvement, and Recovery Timing - Structured Abstract
Consumer animosity	An Enemy Within - Intra-Country Consumer Animosity: Structured Abstract
Consumer Behavior	Stressed and Relaxed Behavior and Impact on Purchase Intentions Through Menu Labeling A Multidimensional Model of Emotional Attachment and Brand Loyalty in Sports Brand Love and Brand Attachment: a Relational Perspective in Buying Behavior Natural Hazards! the Impact of Biophilic Elements on Pleasure: Structured Abstract Political Ethnocentrism in the New America “We Know Everything About You…” - a Conceptual Model on the Acceptance of Smart Products The Relevance of Demographical Similarity and Factuality in Social Influencer Marketing Sustainability, Skepticism and Suspicion: What Do Consumers Think About Retailers? Social Media Interactions and Offline Purchasing Decisions: Differences Between Products and Services How Electronic Word of Mouth Influence Brand Relationship and Purchase Intention Why Service Theories Fail: Challenges to the Implementation of Management Models Explained Exploring Behavioral Branding: Managing Convergence of Brand Attributes and Vogue Facilities Planning in Retailing and Value Generation Among Urban Consumers Self-Congruity as the Bottleneck Within an Automotive Purchase. - What Impact Do the Consumers Personality and Culture Have? Is Sharing Caring? Consumer Responsibility for Rented Products Gender and Consumer Behavior in the Child Toys Market (an Abstract) Sports Marketing: Feelings and Emotions of Soccer Fans in Brazil (an Abstract) Consumer Behavior in Higher Education: Professional Ambitions of Students in South Brazil (an Abstract) Structured Abstract: the Power of Consumers’ Sustainable Product Purchasing
Consumer Behaviore	Lovers and Heroes: Gender Bias in Hollywood as Seen Through Character Archetypes
Consumer behaviour	Convergence of Knowledge and Purchase Intentions: Symbiotic Impact on Decision Making The Negative Effects of Mobile Retail App Use: Dealing with Regrettable Escapism
consumer brand relationship	Emoji Marketing: Strengthening the Consumer-Brand Relationship and Its Downstream Effects
consumer choice	Consumer Preferences and Willingness to Pay for Different Aspects of Local Food Products: Structured Abstract More Insights into the Role of Warm Versus Cool Ambient Scents in Consumer Decision-Making
Consumer empowerment	Empowering Consumers as Co-Creators in Developing New Product Designs: Structured Abstract
Consumer Ethnocentrism	Political Ethnocentrism in the New America
Consumer evaluation	What Aspects Drive the Success of a Low-Fit Extension Retailer? a Structural Topic Modeling Approach Using Product Reviews
Consumer Expectation Disconfirmation Theory	Structured Abstract: Salesperson Attributes That Influence Consumer Perceptions
consumer feeling	Factors That Motivate Impulse Purchase in Online Group Purchase Context: Structured Abstract
consumer happiness	Psychological Ownership and Consumer Happiness
Consumer Identity	A Multidimensional Model of Emotional Attachment and Brand Loyalty in Sports
Consumer knowledge	Convergence of Knowledge and Purchase Intentions: Symbiotic Impact on Decision Making
consumer misbehavior	Is Sharing Caring? Consumer Responsibility for Rented Products
Consumer Perception	Structured Abstract: Consumers’ Perception of Product Information and Its Effect on Product Evaluation and Behavioral Intention
Consumer power	The Interactive Role of Trust, Power and Severity in Consumers’ Response to Brand Transgressions: Structured Abstract Sense of Power: Policy Insights for Encouraging Consumers’ Healthy Food Choice
Consumer psychology	Feeling Watched: the Impact of Tip Visibility on Customer Engagement & Firms' Financial Outcomes (Structured Abstract)
Consumer responses	Ad Eroticism from a Distance: Scuba Diving into Male and Female Buyers’ Reactions Whilst Seeking for Moral Cues in Their Lives
Consumer social responses	A Bayesian Resampling Approach to Estimate the Difference in Effect Sizes in Consumer Social Responses to CSR Initiatives Versus Corporate Abilities: Ex- Tended Abstract
Consumer social responsibility	A Bayesian Resampling Approach to Estimate the Difference in Effect Sizes in Consumer Social Responses to CSR Initiatives Versus Corporate Abilities: Ex- Tended Abstract
Consumer well-being	Well-Being in Tourism: a Conceptual Model Exploring the Role of Customer Co-Creation
Consumer wisdom	Binge Watching and Streaming Platforms: Brand Priming Influence on Behavior Intention and the Role of Consumer Wisdom
Consumer-Based Brand Equity	Consumer-Based Brand Equity as Predictor of Three Behavioral Intention Outcomes on a Coastal Tourism Destination: Structured Abstract
Consumer-based strategy	Signaling Product Quality with Virtual Reality? an Interpretation with Consumer-Perceived Marketing Media Innovativeness
Consumer-brand relationship	Friendship Matters When Distracted: the Role of Relationship Norms and Multitasking
consumer-brand relationships	Consumers as Brand Managers: Exclusion and Status in Communities - Structured Abstract
consumer-facing in-store technology	Killing Two Birds with One Stone: the Retail Dilemma – Innovate or Die
Consumers	Can You Hear the Tension? Musical Tension-Release Effect on Affect and Recall in Advertising An Integrative Framework of Sustainable Consumption Types and Their Antecedents
consumer’s preferences	Consumer’S Sensitivity to Animal Well-Being Issue in the Luxury Sector
Consuming & Searching	The Gratifications of Ephemeral Marketing Content and the Use of Snapchat in Millennial Generation and Its Impact on Purchase Motivation
Consumption motivations	Subtle Luxuries: Motivations for Consumption
Consumption values	The Influence of Materialism on Consumption Values: a Case of Luxury Goods
contamination	Shared Self: from Micro-Level Sharing to Macro-Level Sustainability
Content analysis	Analysis of Contents in Social Networks: Understanding Markets: Structured Abstract The Nature of Cross-Cultural Research Problems: a Structured Abstract
Content marketing	The Emoji Effect: When the Smiley Is Mightier than the Pen
Contingency theory	An Intra-Firm Analysis of the Link Between Marketing Adaptation and Export Venture Performance: Structured Abstract
Continuance Intention to use	Should We Continue Using Intelligent Virtual Assistants? the Role of Gratifications and Privacy Concerns
Contributing	The Gratifications of Ephemeral Marketing Content and the Use of Snapchat in Millennial Generation and Its Impact on Purchase Motivation
coping	Stakeholders and Science, Communication and Coping: a Structured Abstract
coping strategies	Mature Consumers and Smart Devices: How They Mitigate Future Vulnerability ? a Structured Abstract
Corporate Abilities	A Bayesian Resampling Approach to Estimate the Difference in Effect Sizes in Consumer Social Responses to CSR Initiatives Versus Corporate Abilities: Ex- Tended Abstract
corporate brands	Two Faces of Brand Hate – Corporate Vs Human Brands: Structured Abstract
corporate governance	Ceo Integrity and Entrepreneurial Orientation: Role Played by Marketing Power and Compensation
Corporate image	Brand Vulgarity: the Impact on Reputation, Image and Corporate Social Responsibility
Corporate reputation	Brand Vulgarity: the Impact on Reputation, Image and Corporate Social Responsibility
Corporate Social Responsability	“You Vote. We Donate.” an Investigation of the Efficacy of Empowerment to Select Strategies Implemented in Crm Campaigns: Structured Abstract
Corporate Social Responsibility	Corporate Social Responsibility and Millenialls Consumers/ Citizens in Peru. a Sociological Approach When Big Is Bad: the Challenges of Brand Dominance and Eco-Legitimacy Brand Vulgarity: the Impact on Reputation, Image and Corporate Social Responsibility Affective and Behavioral Outcomes of Perceived Un/Ethical Action in Luxury Brand Experiences: Structured Abstract
Corporate social responsibility CSR	Social Responsibility in B2B and Its Influence¬ on Long-Term Orientation Through the Trust Analysis in Oil and Petrochemical Industry
Counterfeit consumption	Counterfeit Consumption: Effects of Values and Counterfeit Experience
Counterfeit experience	Counterfeit Consumption: Effects of Values and Counterfeit Experience
Counterfeit products	Channel Cooperation in Markets for Counterfeit Products
Counterfeits	Counterfeit Consumption: Effects of Values and Counterfeit Experience
country of origin	Authenticity Goes Digital: a Big Data Analysis of the Influence of the Country of Origin and Authenticity Perceptions on TripAdvisor Ethnic Restaurant Reviews
country-of-origin	Mention of Geographical Origin: a Vector of Inferences About the Quality of Eco-Labelled Generic Food Products
Creativity	Measuring Advertising Creativity and Predicting Consumer Evaluation Toward the Advertising- a Deep Learning Approaches: Structured Abstract Texting and Driving: the Use of Specific Ad Elements for Attitude Change Exploring Advertising Creativity and Interference: Can Creative Ads Cut Through the Noise?
Credibility	How Does CEOs’ Credibility Impact Their Brand? the Role of Consumer Materialism
Credit card payment	Psychological and Demographic Factors Influencing Responsible Credit Card Debt Payment
Credit Unions	An Evaluation of Factors That Explain Delinquency in Credit Unions: Decision Implications for Credit Unions CEOs and Executives
Cross-Buying	Impact of Augmented Reality on Cross-Buying Intention at the Point of Sale
cross-cultural communication	Consumers’ Exposure to the Inexpedient Message: a Systematic Analysis to Evaluate the Consequences on Brand Reputation in Social Media
Cross-cultural consumer behavior	Cross-Cultural Models in Multinational Advertisements - Consumers Preference for Congruent or Incongruent Ads in the Case of Indian and US Multinational Firms: Structured Abstract Propensity to Assimilate - a Grounded Theory Development of the Consumer Acculturation Process: Structured Abstract
Cross-cultural marketing strategy	Propensity to Assimilate - a Grounded Theory Development of the Consumer Acculturation Process: Structured Abstract
Cross-cultural research	The Nature of Cross-Cultural Research Problems: a Structured Abstract
cross-cultural study	Customer Behavior Towards Second-Hand Online Shopping: Structured Abstract
cross-effects	Early Adoption of Innovative Media into Digital Marketing Strategies: the Radical Influence of Virtual Reality
Crowdfunding Success	Effects of Brand Compatibility and Narrative Features on Funding Level of Crowdfunding Projects: Structured Abstract
CSP	Innovation for Economically Disadvantaged Customers and Shareholder Value: Exploring the Role of Marketing, Corporate Governance, and Corporate Citizenship
CSR	Co-Creating CSR Value Between Firms and Employees: Structured Abstract Consumer’S Sensitivity to Animal Well-Being Issue in the Luxury Sector
CSR beliefs	How UGC Advertising Parody Drives Negative WOM: the Mediating Role of CSR Consumer Beliefs.
Cue congruence	Structured Abstract: Temperature in Scent and Music: the Effects of Cue Congruence on Customer Perception of Retail Settings
Cultura	Superior in-Store Presence. The Impact of High Performing Stock Boys in Sales
Cultural Context	Cultural Context in the Design of SME Guerrilla Marketing Campaigns
cultural differences	When Consumers Think Twice: the Effect of Cultural Differences on Consumers’ Privacy Calculus and Willingness to Share Personal Information
Cultural identity	Healthy (in) Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices
Culture	Culture and Humor in Ads: Structured Abstracts Perceived Similarity as a Lever to Develop the Modest Fashion Market in France How to Counter the Reasons for Rejecting Insects as Food?
Curiosity	Can You Hear the Tension? Musical Tension-Release Effect on Affect and Recall in Advertising
customer behavior	The Fairness of Dynamic Pricing - an Empirical Investigation on Strategies of Applying Dynamic Prices for One-Time Transactions and Term Contracts
Customer brand engagement	Revisiting the Ties Between Brand Personality and Brand Engagement
Customer brand identification	Revisiting the Ties Between Brand Personality and Brand Engagement
customer citizenship behavior	Incivility Among Employees as the Driver of Customer Unethical Behavior and Customer Citizenship Behavior: the Role of Customers’ Perceived Ethicality
Customer engagement	Interactivity, Engagement, Co Creation of -WOM Educational Virtual Environments In Colombia Towards Abundant Sales Organizations: How Workplace Spirituality and Innovative Climate Foster Customer-Related Outcomes – Structured Abstract Business Actor Engagement – Exploring Its Antecedents and Outcomes: an Extended Abstract
customer experience	Positive Interruptions in the Commercial Interaction: When the Seller Receive Unexpected Help Influences of Peer to Peer Interaction and Peace of Mind on Customer Experience: the Moderating Effect on Type of Service
Customer experience management	Global Customer Satisfaction and Experience Management
Customer Involvement	The Level Matters: Customer Involvement Capability Level, Innovation and Enterprise Performance
Customer Journey	Are All Customers Buying Processes Alike When Buying a Specific Product? a Customer Touch Point Analysis Reveals Significant Differences with Impact on Retailers’ Sales Volume
customer perceived ethicality	Incivility Among Employees as the Driver of Customer Unethical Behavior and Customer Citizenship Behavior: the Role of Customers’ Perceived Ethicality
Customer Satisfaction	The Multifaceted Interplay Between Firms and the Financial Community: a Marketing Perspective Global Customer Satisfaction and Experience Management
Customer Touch Point Management	Are All Customers Buying Processes Alike When Buying a Specific Product? a Customer Touch Point Analysis Reveals Significant Differences with Impact on Retailers’ Sales Volume
customer unethical behavior	Incivility Among Employees as the Driver of Customer Unethical Behavior and Customer Citizenship Behavior: the Role of Customers’ Perceived Ethicality
customer-driven innovations	The Meaning of Customer-Driven Labels for Complex Service Innovations: a Dual Customer-Firm Investigation in the Insurance Sector
Customer-Salesperson Interactions	Co-Creative Value in Customer-Salesperson Interactions Within a B2C Service Context - a Structured Abstract
D
Data Analytics	An Evaluation of Factors That Explain Delinquency in Credit Unions: Decision Implications for Credit Unions CEOs and Executives
data quality	Can Memes Improve Online Survey Resondents' Engagement and Data Quality?
data sharing	When Consumers Think Twice: the Effect of Cultural Differences on Consumers’ Privacy Calculus and Willingness to Share Personal Information
Data-driven decision-making	Relationship Building Between Marketing and It: the Impact of Information Governance, Collaboration, and Data-Driven Decision-Making
Datos	Superior in-Store Presence. The Impact of High Performing Stock Boys in Sales
Decision Making	Discovering Interdependent Digital Self: a Multidimensional Perspective – Structured Abstract
Decision-Making	The Power of Knowledge: Driving Sustainable Hotel Choices Through Decision Trade-Offs Augmented Reality in Retail and E-Commerce: a Literature Review
Deep Learning	Measuring Advertising Creativity and Predicting Consumer Evaluation Toward the Advertising- a Deep Learning Approaches: Structured Abstract
degustation	The Power of Touch for Degustation in Produce Retailing
Delinquency	An Evaluation of Factors That Explain Delinquency in Credit Unions: Decision Implications for Credit Unions CEOs and Executives
Delphi Study	Structured Abstract: Salesperson Attributes That Influence Consumer Perceptions
Delphi technique	Declared Motivations for Expert Participation in a Delphi Study
Democrat	Who Is More Religious and Ethical? a Comparative Study Between Republicans, Democrats and Others: Implications for Political Marketing
Design Management	Co-Creation Design: a Theoretical Model of Design Management from the Service Dominant Logic of Marketing (an Abstract)
Design Principle	The Effects of Typicality and Novelty on Aesthetic Preference and Positive Emotions: an Extended Abstract
Design uniqueness	Empowering Consumers as Co-Creators in Developing New Product Designs: Structured Abstract
Design-based research	What If? a Robot Challenge in a Marketing Course: Structured Abstract
Desire to stay	Time Flies: the Role of Desire to Stay at the Mall in Enhancing the Shopping Experience: Structured Abstract
differential pricing	Structured Abstract: Consumer Perceptions of Price Complexity, Manipulation and Fairness in the Context of Increasing Levels of Differential Pricing and Dynamic Pricing
Digital influencer	A Star Was Born: the Professional Trajectory of Brazilian Digital Influencers
Digital Influencers	Social Media Interactions and Offline Purchasing Decisions: Differences Between Products and Services
Digital marketing	Brand Narratives in a World of Fragmented Digital Media Emoji Marketing: Strengthening the Consumer-Brand Relationship and Its Downstream Effects Signaling Product Quality with Virtual Reality? an Interpretation with Consumer-Perceived Marketing Media Innovativeness
digital media	Early Adoption of Innovative Media into Digital Marketing Strategies: the Radical Influence of Virtual Reality
Digital Natives	Discovering Interdependent Digital Self: a Multidimensional Perspective – Structured Abstract
Digital Self	Discovering Interdependent Digital Self: a Multidimensional Perspective – Structured Abstract
Digital Services	Shifting Brick-and-Mortar Retailing to the next Level: Exploring the Quality of Digital Services
Direct observation	Measuring Emotional Response Through Facial Expression Analysis: Comparing Direct Emotional Observation and Survey Methods to Assess Video Ad Performance
direct selling	Toward a Research Agenda for the Future of Direct Selling: Output from the DSEF Research Forum at UT Austin
Direct Selling Channel	Exploring the Impact of Entrepreneurial Orientation and Sense of Belongingness on Consumers' Purchase Intentions from Direct Selling Agents and Warehouse Clubs
Disclosure	Increasing Participation Rates in Customer Referral Programs: the Surprising Power of Disclosing Referrer-Rewards
Discounting	Gifts Are Sacred Until the Deal Strikes: a Structured Abstract
Discreet consumption	Subtle Luxuries: Motivations for Consumption
Disengagement	Determinants and Process of Negative Customer Engagement Behaviors
disgust	How to Counter the Reasons for Rejecting Insects as Food?
Disney	Love Is All Around Us, Love Is Global – It Turns out, It’S Not Expressed the Same for All Brands
Disruptive Events	Examining the Effect of Sales Executives on Firm Value: Structured Abstract
Distinction	Distinction Versus Connection in Constructing Consumers’ Authentic Dining Experiences: Evidence from Yelp Reviews
Distributed lag model	Social Media Effects on Human Brand Sampling: a Non-Linear Time Series Analysis: Structured Abstract
Diversity	The Role of Alliance Portfolio Diversity in Sustainable Supply Chain Management
Donation	The Effect of WOM Type on Donors' Likelihood to Share
double deviation	Consumer Anger After Double Deviation: the Role of Failure Severity, Service Involvement, and Recovery Timing - Structured Abstract
Dual Coding	Consumers’ Perceptions of Online Video Reviews and Their Impact on Uncertainty Reduction
Dual-Process Theory	Brand Tribalism, Brand Pride, and Dual-Process Theory: a Model to Explain Fan Behavior
Dubai	Sentiment Towards Marketing in a Globalizing World: an Exploring Study and Cross-Cultural Comparison Between the U.S. and Dubai
Dynamic panel data estimation	Reexamining the Perceived Quality-Market Share Relationship: the Moderating Role of the Quality Perception Gap
dynamic pricing	The Fairness of Dynamic Pricing - an Empirical Investigation on Strategies of Applying Dynamic Prices for One-Time Transactions and Term Contracts Structured Abstract: Consumer Perceptions of Price Complexity, Manipulation and Fairness in the Context of Increasing Levels of Differential Pricing and Dynamic Pricing
E
E-Commerce	An Empirical Examination of Digital and Print Magazine Pricing
e-mobility	“As Different as Chalk and Cheese” – E-Mobility Acceptance from the Viewpoint of Users and Non-Users Killing Two Birds with One Stone: “All That Glitters Is Not Gold” – Performance of Ev-Charging Infrastructure from a European User Perspective
e-Retailing	The Power of Touch for Degustation in Produce Retailing Reselling or Agency Selling on Amazon? a Random-Parameter Hazard-Based Duration Analysis of Product Survival Time
e-WOM	Interactivity, Engagement, Co Creation of -WOM Educational Virtual Environments In Colombia Social Media Interactions and Offline Purchasing Decisions: Differences Between Products and Services
eating habits	Understanding Food Waste Behavior: a Model of Morals, Habits and Knowledge
Eco-innovation	Assessing the Perceived Environmental Friendliness of Different Packaging Materials: a Structured Abstract
ecolabel	Mention of Geographical Origin: a Vector of Inferences About the Quality of Eco-Labelled Generic Food Products
ecological behavior	Can a Nudge Induce Inferences of Manipulative Intent?
ecological image	Mention of Geographical Origin: a Vector of Inferences About the Quality of Eco-Labelled Generic Food Products
Econometrics	Social Media Effects on Human Brand Sampling: a Non-Linear Time Series Analysis: Structured Abstract
EDC	Innovation for Economically Disadvantaged Customers and Shareholder Value: Exploring the Role of Marketing, Corporate Governance, and Corporate Citizenship
Edible insects	“Live Big, Eat Small”! Advertising for Entomophagy by Kids' Awareness Raising: an Exploratory Study on Children in France
Education	I Get by With a Little Help from My Friends: A Peer Learning Approach to Sales Education
Eexperience	Relationships Between Brand Experience and Customer Attitude: an Empirical Investigation: Structured Abstract
effacing	The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes
elaboration	Unlocking the Persuasive Power of Imagery Through Regulatory Focus: Structured Abstract
Electronic Word-of-Mouth (eWOM)	Structured Abstract: Oscars in the Digital Age: the Relevancy and Perceived Quality of the Academy Awards to Millennials
embodied cognition theory	Structured Abstract: the Power of Consumers’ Sustainable Product Purchasing
Emerging Economy	Ethnic Identity in Buyer-Seller Negotiation: Insights from Informal Retail Channels in Nigeria: Structured Abstract
Emerging markets	Building Brands with Cause-Related Marketing Campaigns in Emerging Markets Global Versus Local Brands in an Emerging Market: Structured Abstract
emojis	Emoji Marketing: Strengthening the Consumer-Brand Relationship and Its Downstream Effects The Emoji Effect: When the Smiley Is Mightier than the Pen
emotion	Influence of Relational Message Appeal and Relational Context of Exposure on Advertising Liking: a Structured Abstract Brand Tribalism, Brand Pride, and Dual-Process Theory: a Model to Explain Fan Behavior
Emotion Measurement Technology	Measuring Emotional Response Through Facial Expression Analysis: Comparing Direct Emotional Observation and Survey Methods to Assess Video Ad Performance
Emotional appeal	Texting and Driving: the Use of Specific Ad Elements for Attitude Change
Emotional attachment	Making Sense of Meaningful Third Places: Effects of Servicescape, Place Meanings, and Emotions
emotional context	Positive Interruptions in the Commercial Interaction: When the Seller Receive Unexpected Help
Emotional Language Style	Effects of Brand Compatibility and Narrative Features on Funding Level of Crowdfunding Projects: Structured Abstract
emotions	Typography of Commercial Websites: the Effects of the Interline Spacing on Internet Users’ Reactions The Sky Above: an Investigation into the Visual Dimensions of the Sky: Structured Abstract
Employee Brand Equity	Employee Brand Equity: an Integrated Examination in India Structured Abstract
Employee Branding	Employee Brand Equity: an Integrated Examination in India Structured Abstract
Employee co-creation experience	Co-Creating CSR Value Between Firms and Employees: Structured Abstract
Employee engagement	Transforming Entrepreneurial Business Design: Converging Leadership and Customer-Centric Approach
employee incivility	Incivility Among Employees as the Driver of Customer Unethical Behavior and Customer Citizenship Behavior: the Role of Customers’ Perceived Ethicality
empowerment	The Meaning of Customer-Driven Labels for Complex Service Innovations: a Dual Customer-Firm Investigation in the Insurance Sector Well-Being in Tourism: a Conceptual Model Exploring the Role of Customer Co-Creation
Empowerment to select	“You Vote. We Donate.” an Investigation of the Efficacy of Empowerment to Select Strategies Implemented in Crm Campaigns: Structured Abstract
empty space	The Impact of Matching an Ad’S Empty Space to the Product Color on Consumer Impulsivity: Structured Abstract
Endorsement	Effects of Different Types of Endorser in Social Media: Structured Abstract “Too Attractive to Be True?” - an Empirical Investigation of Alternative Matchup Mechanisms Underlying Peer Endorsement Effects.
Engagement	The Uncertainty-to-Win Effect in Gamified Settings
Engagement initiative	Business Actor Engagement – Exploring Its Antecedents and Outcomes: an Extended Abstract
Engagement process	I Challenge You to Improve Your Food Consumption: the Role of Gamification and Social Support to Further Engage with Mobile Apps. Structured Abstract
Enjoyment	The Negative Effects of Mobile Retail App Use: Dealing with Regrettable Escapism
Enterprise resource planning	The Erp Implementation Process as Base for Marketing Strategy. Structured Abstract
Entertainment	Entertainment Value in Pop-up Retailing: Structured Abstract
entomophagy	“Live Big, Eat Small”! Advertising for Entomophagy by Kids' Awareness Raising: an Exploratory Study on Children in France How to Counter the Reasons for Rejecting Insects as Food?
Entrepreneurial Ecosystems	Entrepreneurial Ecosystems: a 25-Year Bibliographic Overview - a Structured Abstract
Entrepreneurial orientation	Exploring the Impact of Entrepreneurial Orientation and Sense of Belongingness on Consumers' Purchase Intentions from Direct Selling Agents and Warehouse Clubs
Entrepreneurship	Understanding the Expatpreneurs: an Exploratory Study with Abductive Reasoning Ceo Integrity and Entrepreneurial Orientation: Role Played by Marketing Power and Compensation
environmental	Green Marketing Strategy Under Economic Uncertainty: Does It Pay off?
environmental issues	Can a Nudge Induce Inferences of Manipulative Intent?
Environmental Psychology	Natural Hazards! the Impact of Biophilic Elements on Pleasure: Structured Abstract
envy	What Brings Consumers to the Flash Sales: Understanding the Behavioural Dimensions Exploring the Nature and Impact of Social Sales Management Practices on Envy in Competitive Sales Environments
Ephemeral Content	The Gratifications of Ephemeral Marketing Content and the Use of Snapchat in Millennial Generation and Its Impact on Purchase Motivation
ephemerality	How to Effectively Drive Word of Mouth in Pop-up Stores: Structured Abstract
ERBV	Quelling the Fires: a Case Study in Progress of an Extended RBV Process
Eroticism	Ad Eroticism from a Distance: Scuba Diving into Male and Female Buyers’ Reactions Whilst Seeking for Moral Cues in Their Lives
Escapism	The Negative Effects of Mobile Retail App Use: Dealing with Regrettable Escapism
Estrategia	Superior in-Store Presence. The Impact of High Performing Stock Boys in Sales
Estudio de Caso	The Value Constellation and Microfundaments of Marketing Dynamic Capabilities
Ethics	Affective and Behavioral Outcomes of Perceived Un/Ethical Action in Luxury Brand Experiences: Structured Abstract Who Is More Religious and Ethical? a Comparative Study Between Republicans, Democrats and Others: Implications for Political Marketing Exploring Consumers’ Perceptions of the Ethicalness of Product Return Situations
Ethnic Identities	Love Me or Hate Me! This Is Who I Am: the Use of Instagram to Create Shared Ethnic Identity Practices
Ethnic Identity	Ethnic Identity in Buyer-Seller Negotiation: Insights from Informal Retail Channels in Nigeria: Structured Abstract
ethnic restaurants	Authenticity Goes Digital: a Big Data Analysis of the Influence of the Country of Origin and Authenticity Perceptions on TripAdvisor Ethnic Restaurant Reviews
Ethnicity	Propensity to Assimilate - a Grounded Theory Development of the Consumer Acculturation Process: Structured Abstract
Ethnography	Channel Cooperation in Markets for Counterfeit Products
Eudaimonia	Pleasure Versus Meaning: Differences in Elevation and Well-Being for Hedonic and Eudaimonic Purchases
Evaluation	Do You like This Paper? Would You Agree with “I like This Paper”? the Impact of Formulating Items as Questions Versus Statements on Evaluations: Strucutered Abstract
Event marketing	The Moderating Roles of Time Pressure and Individualism for Retail Event Sponsorship
Event Study	Examining the Effect of Sales Executives on Firm Value: Structured Abstract
eWOM	Consumers’ Perceptions of Online Video Reviews and Their Impact on Uncertainty Reduction “Does It Go Without Saying?”: Implication of Electronic Word-of-Mouth in Luxury Branding I Want to Be Green, Tell Me What to Do! How Green Consumers Process Product Review Valence: Structured Abstract
Exchange	Conceptualization, Measurement and Effects of Suppliers’ Perceived Control over the Exchange on Multisided Platforms
exit-voice theory	Two Faces of Brand Hate – Corporate Vs Human Brands: Structured Abstract
Expatpreneurs	Understanding the Expatpreneurs: an Exploratory Study with Abductive Reasoning
expected outcomes	The Role of Self-Fulfilling Prophecy in New Product Development
Experience	I Challenge You to Improve Your Food Consumption: the Role of Gamification and Social Support to Further Engage with Mobile Apps. Structured Abstract Augmented Reality in Retail and E-Commerce: a Literature Review
experiential and material purchases	How Renting Increases Happiness for Material Expenditures
Experiential Consumption	Distinction Versus Connection in Constructing Consumers’ Authentic Dining Experiences: Evidence from Yelp Reviews
Experiential learning	What If? a Robot Challenge in a Marketing Course: Structured Abstract
experiential store	How to Effectively Drive Word of Mouth in Pop-up Stores: Structured Abstract
Experimental Study	An Experimental Study on the Effect of Sound and Visual Logos in Brand Recognition (an Abstract)
expertise	“Too Attractive to Be True?” - an Empirical Investigation of Alternative Matchup Mechanisms Underlying Peer Endorsement Effects. Brand Tribalism, Brand Pride, and Dual-Process Theory: a Model to Explain Fan Behavior
explicit attitudes	I Do Not Say What I Think: the Moderator Role of Age in Shaping Implicit and Explicit Social Cognitions
Explicit Knowledge	Internal Marketing Strategy Based on the Translated Document in the Japanese Global Enterprises
exploitation	Commercialization in Professional Sports: Understanding Consumers’ Perceptions and Responses A Blessing in Disguise: How to Implement Exploration in an Exploitation-Driven Multinational Financial Services Provider
exploration	A Blessing in Disguise: How to Implement Exploration in an Exploitation-Driven Multinational Financial Services Provider
Export market orientation	An Intra-Firm Analysis of the Link Between Marketing Adaptation and Export Venture Performance: Structured Abstract
Export performance	An Intra-Firm Analysis of the Link Between Marketing Adaptation and Export Venture Performance: Structured Abstract
Export venture	An Intra-Firm Analysis of the Link Between Marketing Adaptation and Export Venture Performance: Structured Abstract
extended resource based view	Quelling the Fires: a Case Study in Progress of an Extended RBV Process
Extended self	What Motivates the Adoption or Non-Adoption of Autonomous Cars? Exploring Wellbeing and Self-Expression Considerations of Prospective Adopters
eye tracking	What Matters Most for Online-Personalized Ads? the Effect of Product and Brand Personalization on Eye-Movements
F
Facebook	How Does Personalization Affect Brand Relationship in Social Commerce? a Mediation Perspective
Facial Expression	Measuring Emotional Response Through Facial Expression Analysis: Comparing Direct Emotional Observation and Survey Methods to Assess Video Ad Performance
facial prominence	How Facial Prominence Impacts Perception of Interaction Space and Consumer Response
Facilities	Servicescape 2.0 – the Facility’S Contribution to Sustainability Infusion in Value Co-Creation: Extended Abstract
Failure Severity	The Moderating Effect of Failure Severity, Failure Stability and Self-Construal in Perceptions of Group Versus Individual Service Failure and Their Effects on Outcomes: Structured Abstract
Failure Stability	The Moderating Effect of Failure Severity, Failure Stability and Self-Construal in Perceptions of Group Versus Individual Service Failure and Their Effects on Outcomes: Structured Abstract
fair-trade food	Structured Abstract: the Power of Consumers’ Sustainable Product Purchasing
fairness	If I Tap It, Will They Come? an Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset
familiaridad país	Analysis of the Consumers' Purchase Intentions of Maca and Lucuma from Peru
familiaridad producto	Analysis of the Consumers' Purchase Intentions of Maca and Lucuma from Peru
Fan Behavior	Brand Tribalism, Brand Pride, and Dual-Process Theory: a Model to Explain Fan Behavior
Fans	Semantics or Semiotics? Exploring the Effects of Sponsor Associations with Rival Teams on Highly Identified Fans: Structured Abstract
fantasy sports	Investigating the Trait and Demographic Antecedents of Sports Betting Among Fantasy Sports Participants
Fashion	Online Product Descriptions for Sustainable Fashion in Different Market Contexts: Structured Abstract User Acceptance of Information Technology Systems as a Driver of Innovation in the Colombian Fashion Industry: Structured Abstract
Fashion brands	Exploring the Darkside of Co-Creation in the Context of Fashion Brands
Fashion retail	Killing Two Birds with One Stone: the Retail Dilemma – Innovate or Die
Fear	Texting and Driving: the Use of Specific Ad Elements for Attitude Change
feeling of being manipulated	Structured Abstract: Consumer Perceptions of Price Complexity, Manipulation and Fairness in the Context of Increasing Levels of Differential Pricing and Dynamic Pricing
Feelings and Emotions	Sports Marketing: Feelings and Emotions of Soccer Fans in Brazil (an Abstract)
Field Data	Motivations Behind Consumer Online Shopping Cart Use and Abandonment
field experiments	Effects of Retail Ambient Color on Food Purchases
Financial Analysts	The Multifaceted Interplay Between Firms and the Financial Community: a Marketing Perspective
Financial Performance	The Level Matters: Customer Involvement Capability Level, Innovation and Enterprise Performance Marketing Agility and Marketing Program Adapatation Under International Market Complexity
financial services	A Blessing in Disguise: How to Implement Exploration in an Exploitation-Driven Multinational Financial Services Provider
Finite mixture models (FMM)	How Review and Reviewer Characteristics Impact Review Helpfulness Within Segments of Review Readers: a Finite Mixture Model Approach
firm curation	When Humanization Backfires - Consumer Preference for Algorithmic Product Curation
Firm innovation climate	Towards Abundant Sales Organizations: How Workplace Spirituality and Innovative Climate Foster Customer-Related Outcomes – Structured Abstract
firm innovativeness	The Role of Self-Fulfilling Prophecy in New Product Development
Firm performance	Innovation for Economically Disadvantaged Customers and Shareholder Value: Exploring the Role of Marketing, Corporate Governance, and Corporate Citizenship
Firm Value	Examining the Effect of Sales Executives on Firm Value: Structured Abstract
Flow experience	Competing Through Compelling FLOW Experiences: Examining the Antecedents and Consequences of Chinese Video Gamers
Flow Theory	The Negative Effects of Mobile Retail App Use: Dealing with Regrettable Escapism
Fluency	Product Design Fluency: Impacting Automatically Activated Attitudes Through Shape Congruence
Followers	Social Media Effects on Human Brand Sampling: a Non-Linear Time Series Analysis: Structured Abstract
Food	Guilty Red Food Packages: How the Color Red Affects Guilt Through Negative Cognitive Associations for Vice Products
Food Additives	Structured Abstract: Consumers’ Perception of Product Information and Its Effect on Product Evaluation and Behavioral Intention
Food Language	Distinction Versus Connection in Constructing Consumers’ Authentic Dining Experiences: Evidence from Yelp Reviews
food marketing	Will Consumers Consume Upcycled Foods?
food perception	Is There a “Gestalt Bias Effect” in Indulgence? Subjectively Constructing Food Units into Wholes (Versus Parts) Leads to Increased Indulgence. a Structured Abstract.
food waste	Will Consumers Consume Upcycled Foods?
food waste behavior	Understanding Food Waste Behavior: a Model of Morals, Habits and Knowledge
Forgiveness	The Matching Effect of Product Type and Gift Options on Brand Forgiveness After Brand Transgression
Fragrance	Comparative Study on Effect of Fragrance and Music on Consumer Purchase Behaviour
Framing Efect	Political Marketing: the Visual Frames Effect and Political Ideology It’S Impact on Voting Intentions in Beautiful Political Products
France	Consumer’S Sensitivity to Animal Well-Being Issue in the Luxury Sector
Franchising	Internationalisation of Hotel Chains: Entry Modes and Firm Performance
front-of-pack	The Effect of Ingredient Images on Baby Food Packaging on Healthiness Perception, Tastiness, Attitude, and Purchase Intention: Structured Abstract
Frontline employees	Authenticity via Negativity: Why Customers Respond Favorably to Frontline Employees Who Complain
Funding Level	Effects of Brand Compatibility and Narrative Features on Funding Level of Crowdfunding Projects: Structured Abstract
Future of marketing concepts	Pushing Boundaries in Marketing Concepts and Research
Future of marketing research	Pushing Boundaries in Marketing Concepts and Research
future studies	An Aspirational Definition of Marketing: Structured Abstract
futurology	An Aspirational Definition of Marketing: Structured Abstract
fuzzy set qualitative comparative analysis	Comparing Alternative Techniques for Testing Configurations in Strategic Marketing Research
G
galvanic response	The Future of Literature: Neuromarketing and Audio Books. a New Opportunity for Content Marketing.
Gamification	The Uncertainty-to-Win Effect in Gamified Settings I Challenge You to Improve Your Food Consumption: the Role of Gamification and Social Support to Further Engage with Mobile Apps. Structured Abstract
Gender	Positive Interruptions in the Commercial Interaction: When the Seller Receive Unexpected Help Ad Eroticism from a Distance: Scuba Diving into Male and Female Buyers’ Reactions Whilst Seeking for Moral Cues in Their Lives CMOs and Gender: a Psycholinguist Analysis Gender and Consumer Behavior in the Child Toys Market (an Abstract)
gender effects	“Too Attractive to Be True?” - an Empirical Investigation of Alternative Matchup Mechanisms Underlying Peer Endorsement Effects.
Generational differences	Generational Differences in Brand Hate: Structured Abstract
generic product	Mention of Geographical Origin: a Vector of Inferences About the Quality of Eco-Labelled Generic Food Products
Gestalt psychology	Is There a “Gestalt Bias Effect” in Indulgence? Subjectively Constructing Food Units into Wholes (Versus Parts) Leads to Increased Indulgence. a Structured Abstract.
Gift giving	Gifts Are Sacred Until the Deal Strikes: a Structured Abstract
Gift option	The Matching Effect of Product Type and Gift Options on Brand Forgiveness After Brand Transgression
gig economy	Toward a Research Agenda for the Future of Direct Selling: Output from the DSEF Research Forum at UT Austin
Global brands	Global Versus Local Brands in an Emerging Market: Structured Abstract
Global consumer culture	Sentiment Towards Marketing in a Globalizing World: an Exploring Study and Cross-Cultural Comparison Between the U.S. and Dubai
Global Enterprises	Internal Marketing Strategy Based on the Translated Document in the Japanese Global Enterprises
Global marketing metrics	Global Customer Satisfaction and Experience Management
Goal Pursuit	Relative Effects of Concrete and Abstract Plans on Health Goal Pursuit: the Moderating Role of Chronotype
goal relevance	Impact of Habitual Use of Social Media on Effectiveness Evaluation: Sequential Mediation of Motivation, Social Media, Image and Spillover Effect
Good of Ethics	Crafting a High Integrity Manuscript: AMS Code of Publishing Ethics
Graded Response	Using a Graded Response IRT Model to Evaluate the HCAHPS Survey
green behavior	Employee Pro-Environmental Behavior – Different Shades of Green
green consumer	I Want to Be Green, Tell Me What to Do! How Green Consumers Process Product Review Valence: Structured Abstract
Green consumption values	Green Values and Attitudes Predicting Purchase Intention of Bioplastic Water Bottle: Structured Abstract
green marketing	When Big Is Bad: the Challenges of Brand Dominance and Eco-Legitimacy I Want to Be Green, Tell Me What to Do! How Green Consumers Process Product Review Valence: Structured Abstract
green marketing strategy	Green Marketing Strategy Under Economic Uncertainty: Does It Pay off?
Greenfield	Internationalisation of Hotel Chains: Entry Modes and Firm Performance
Grounded Theory	Exploring the Nature and Impact of Social Sales Management Practices on Envy in Competitive Sales Environments Understanding Service Innovation Strategies in Healthcare Organizations: a Preliminary Model (Structured Abstract)
Group Service Failure	The Moderating Effect of Failure Severity, Failure Stability and Self-Construal in Perceptions of Group Versus Individual Service Failure and Their Effects on Outcomes: Structured Abstract
Guerrilla Marketing	Cultural Context in the Design of SME Guerrilla Marketing Campaigns
Guilt	Guilt Online Versus Offline: What Are Its Consequences on Consumer Behavior? Guilty Red Food Packages: How the Color Red Affects Guilt Through Negative Cognitive Associations for Vice Products
H
Habitual use	Impact of Habitual Use of Social Media on Effectiveness Evaluation: Sequential Mediation of Motivation, Social Media, Image and Spillover Effect
Happiness	Pleasure Versus Meaning: Differences in Elevation and Well-Being for Hedonic and Eudaimonic Purchases How Renting Increases Happiness for Material Expenditures
haptic	The Sky Above: an Investigation into the Visual Dimensions of the Sky: Structured Abstract
Haptic information	Haptic Information Impacts Online Purchase Behavior: the Role of Price Framing and Consumer Characteristics
Haptic perception	The Moderating Effect of Sampling Order on Need-for-Touch: Structured Abstract
Health Care Services	Complementary and Alternative Medicine: Exploratory Study of Provider Perspectives
Health marketing	Healthy (in) Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices
health policy	Sense of Power: Policy Insights for Encouraging Consumers’ Healthy Food Choice
Health Services	Customer Participation in Health Care Services; a Proposed Framework for Enhancing Chronic Illness Management
healthcare	The Erp Implementation Process as Base for Marketing Strategy. Structured Abstract
Healthcare organizations	Understanding Service Innovation Strategies in Healthcare Organizations: a Preliminary Model (Structured Abstract)
Healthcare Services	Using a Graded Response IRT Model to Evaluate the HCAHPS Survey
Healthful Eating	Relative Effects of Concrete and Abstract Plans on Health Goal Pursuit: the Moderating Role of Chronotype
healthy consumption	Sense of Power: Policy Insights for Encouraging Consumers’ Healthy Food Choice
Healthy eating behaviors	I Challenge You to Improve Your Food Consumption: the Role of Gamification and Social Support to Further Engage with Mobile Apps. Structured Abstract
Healthy food decisions	The ‘Healthy=Light” Heuristic
healthy/unhealthy foods	Effects of Retail Ambient Color on Food Purchases
hedonic appeal	The Impact of Matching an Ad’S Empty Space to the Product Color on Consumer Impulsivity: Structured Abstract
Hedonic attitude	Green Values and Attitudes Predicting Purchase Intention of Bioplastic Water Bottle: Structured Abstract
hedonic consumption	99 Ending Cause-Related Marketing Offers and the Effect of Product Type: Structured Abstract
helpfulness	How Review and Reviewer Characteristics Impact Review Helpfulness Within Segments of Review Readers: a Finite Mixture Model Approach
heuristic	Is Longer Always Better? the Non-Linear Effect of Longevity Claims on Quality: Structured Abstract
Heuristics	The ‘Healthy=Light” Heuristic
higher education	Exploring the Harmful Effect of Informational Dissonance on Students’ Recruitment. a Moroccan Case Study
Higher Education Institutions	Consumer Behavior in Higher Education: Professional Ambitions of Students in South Brazil (an Abstract)
Hispanic consumers	Healthy (in) Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices
holistic model	Afm/Ams Granted Research Proposal: the Online Shopping Experience (Ose) - Expanding an Existing Framework - Work in Progress (Abstract)
Hospitality industry	Social Justice Versus Transactional Reward Factors That Motivate English-Speaking Tourists to Tip Hospitality Workers at All-Inclusive Mexican Resorts: Structured Abstract
Hotel Management	Internationalisation of Hotel Chains: Entry Modes and Firm Performance
Human brands	What Happens When Social Media Influencers Lie? Authenticity and Human Brands: Structured Abstract Two Faces of Brand Hate – Corporate Vs Human Brands: Structured Abstract A Star Was Born: the Professional Trajectory of Brazilian Digital Influencers Social Media Effects on Human Brand Sampling: a Non-Linear Time Series Analysis: Structured Abstract
Human values	Counterfeit Consumption: Effects of Values and Counterfeit Experience
humanization	When Humanization Backfires - Consumer Preference for Algorithmic Product Curation
Humor	Structured Abstract - Sharing a Laugh: the Moderating Role of Need for Humor on the Sharing of Online Advertisements Culture and Humor in Ads: Structured Abstracts Using Humor to Deal with Inappropriate Online Complaints
hunger	Will Consumers Consume Upcycled Foods?
I
iconic authenticity	“Make an Effort to Show Me Love” the Effects of Indexical and Iconic Authenticity on Consumer Perceived Ethicality
Identity	Semantics or Semiotics? Exploring the Effects of Sponsor Associations with Rival Teams on Highly Identified Fans: Structured Abstract
Illegal markets	Channel Cooperation in Markets for Counterfeit Products
imagen país	Analysis of the Consumers' Purchase Intentions of Maca and Lucuma from Peru
imagen producto	Analysis of the Consumers' Purchase Intentions of Maca and Lucuma from Peru
imagery	Unlocking the Persuasive Power of Imagery Through Regulatory Focus: Structured Abstract
impact	Killing Two Birds with One Stone: Special Session on Marketing Research with Practical Relevance
imperfection	Consumer Response to Advertising with Imperfect-Looking Models
implicit attitudes	I Do Not Say What I Think: the Moderator Role of Age in Shaping Implicit and Explicit Social Cognitions
Implicit Measurement	Finding the Right Price – Exploring an Implicit Price Meter
Implicit measures	Product Design Fluency: Impacting Automatically Activated Attitudes Through Shape Congruence
Implicit Research Methods	Marketing Research Automation and Robotization (M-RAR) – a Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
Impression Formation	Structured Abstract: Product-Sounds Effects on Consumers’ Impressions
impression management	The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes
impulse	The Sky Above: an Investigation into the Visual Dimensions of the Sky: Structured Abstract
impulse buying	The Impact of Matching an Ad’S Empty Space to the Product Color on Consumer Impulsivity: Structured Abstract
impulse purchasing	Factors That Motivate Impulse Purchase in Online Group Purchase Context: Structured Abstract
In-store merchandisers	Superior in-Store Presence. the Impact of High Performing Stock Boys in Sales: Structured Abstract.
In-store visibility	Superior in-Store Presence. the Impact of High Performing Stock Boys in Sales: Structured Abstract.
Incentives	Self-Construal and Willingness to Participation in Sharing Economy
Independence	Self-Construal and Willingness to Participation in Sharing Economy
Independent	Who Is More Religious and Ethical? a Comparative Study Between Republicans, Democrats and Others: Implications for Political Marketing
indexical authenticity	“Make an Effort to Show Me Love” the Effects of Indexical and Iconic Authenticity on Consumer Perceived Ethicality
India	Employee Brand Equity: an Integrated Examination in India Structured Abstract
indulgence	Is There a “Gestalt Bias Effect” in Indulgence? Subjectively Constructing Food Units into Wholes (Versus Parts) Leads to Increased Indulgence. a Structured Abstract.
industry collaboration	Killing Two Birds with One Stone: Special Session on Marketing Research with Practical Relevance
industry impact	Killing Two Birds with One Stone: the Retail Dilemma – Innovate or Die Killing Two Birds with One Stone: “All That Glitters Is Not Gold” – Performance of Ev-Charging Infrastructure from a European User Perspective
inferences of manipulative intent	Can a Nudge Induce Inferences of Manipulative Intent?
Influence	The Effect of WOM Type on Donors' Likelihood to Share
Influencer	Effects of Different Types of Endorser in Social Media: Structured Abstract Do Birds of a Feather Flock Together? an Exploration of Why Consumers Follow Beauty Influencers on Social Media: Structured Abstract
Influencer Marketing	What Happens When Social Media Influencers Lie? Authenticity and Human Brands: Structured Abstract The Relevance of Demographical Similarity and Factuality in Social Influencer Marketing Studying the Effects of Sponsorship Disclosure and Message Complexity on Consumers’ Responses via Text Analysis: Structured Abstract
Información	Superior in-Store Presence. The Impact of High Performing Stock Boys in Sales
Informal Retail Outlets	Ethnic Identity in Buyer-Seller Negotiation: Insights from Informal Retail Channels in Nigeria: Structured Abstract
Information disclosure	Brand Identification, Information Disclosure and Consumers’ Brand Engagement on Social Media: Structured Abstract
Information display	Is It Just the Matter of Position? Role of the Prompts Type and Position on Consumer Sustainable Behavior
Information governance	Relationship Building Between Marketing and It: the Impact of Information Governance, Collaboration, and Data-Driven Decision-Making
information processing	The Power of Knowledge: Driving Sustainable Hotel Choices Through Decision Trade-Offs
Information processing strategy	The Emoji Effect: When the Smiley Is Mightier than the Pen
Information seeking	A Structured Abstract: Cognitive Absorption of Virtual Reality Destination Images
Information System	User Acceptance of Information Technology Systems as a Driver of Innovation in the Colombian Fashion Industry: Structured Abstract
Information Technology	User Acceptance of Information Technology Systems as a Driver of Innovation in the Colombian Fashion Industry: Structured Abstract
Information transparency	Personalized Online Customer Experience: the Effect of Information Transparency: Structured Abstract Empowering Consumers as Co-Creators in Developing New Product Designs: Structured Abstract
ingredient design	The Effect of Ingredient Images on Baby Food Packaging on Healthiness Perception, Tastiness, Attitude, and Purchase Intention: Structured Abstract
Innovación	Networking and Collaborative Marketing: Organizational Strategies to Activate Innovation Development within SMEs in Puerto Rico
Innovation	Bibliometric Perspectives: the Innovation and New Product Development Literature The Level Matters: Customer Involvement Capability Level, Innovation and Enterprise Performance User Acceptance of Information Technology Systems as a Driver of Innovation in the Colombian Fashion Industry: Structured Abstract
Innovation Acceptance	“We Know Everything About You…” - a Conceptual Model on the Acceptance of Smart Products
Innovations	The Acceptance of “Digital Driving” as a Marketing Challenge of the Automotive Industry – a Dive into Head-up Displays as Advanced Driver Assistance System
Innovative marketing	Signaling Product Quality with Virtual Reality? an Interpretation with Consumer-Perceived Marketing Media Innovativeness
Instagram	Love Me or Hate Me! This Is Who I Am: the Use of Instagram to Create Shared Ethnic Identity Practices Studying the Effects of Sponsorship Disclosure and Message Complexity on Consumers’ Responses via Text Analysis: Structured Abstract Consumers’ Exposure to the Inexpedient Message: a Systematic Analysis to Evaluate the Consequences on Brand Reputation in Social Media
Institutional Arrangements	You Feed Me and I’ll Feed You: Exploring the Relationship Between Sales Activity and Organizational Social Media Marketing Culture
Institutional Work	You Feed Me and I’ll Feed You: Exploring the Relationship Between Sales Activity and Organizational Social Media Marketing Culture
Institutions	You Feed Me and I’ll Feed You: Exploring the Relationship Between Sales Activity and Organizational Social Media Marketing Culture
insurance	The Meaning of Customer-Driven Labels for Complex Service Innovations: a Dual Customer-Firm Investigation in the Insurance Sector
integrated marketing communication	Early Adoption of Innovative Media into Digital Marketing Strategies: the Radical Influence of Virtual Reality
Integrity	Crafting a High Integrity Manuscript: AMS Code of Publishing Ethics Ceo Integrity and Entrepreneurial Orientation: Role Played by Marketing Power and Compensation
Intellectual Stimulation	Organizational Innovativeness and Firm Performance: Does Sales Management Matter?
Intelligent Virtual Assistant	Should We Continue Using Intelligent Virtual Assistants? the Role of Gratifications and Privacy Concerns
intención de compra	Analysis of the Consumers' Purchase Intentions of Maca and Lucuma from Peru
Intention	The Negative Effects of Mobile Retail App Use: Dealing with Regrettable Escapism
interaction space	How Facial Prominence Impacts Perception of Interaction Space and Consumer Response
Interactivity	Competing Through Compelling FLOW Experiences: Examining the Antecedents and Consequences of Chinese Video Gamers Interactivity, Engagement, Co Creation of -WOM Educational Virtual Environments In Colombia
Interdependence	Self-Construal and Willingness to Participation in Sharing Economy
Interference	Exploring Advertising Creativity and Interference: Can Creative Ads Cut Through the Noise?
Interline Spacing	Typography of Commercial Websites: the Effects of the Interline Spacing on Internet Users’ Reactions
Internal branding	Internal City Branding
Internal Marketing	Internal Marketing Strategy Based on the Translated Document in the Japanese Global Enterprises
Internal Medicine Dept	Understanding Service Innovation Strategies in Healthcare Organizations: a Preliminary Model (Structured Abstract)
Internalization of Appearance Ideals	Social Networking and Micro-Celebrity: a Preliminary Framework Capturing the Impact of Social Media Influencers and Peers on Symbolic Consumption
International Doctoral Students	Finding Your Way Beyond Academic Walls: Obstacles and Challenges International Scholars Manage Throughout Doctoral and Early Career Years
International Expansion	Internationalisation of Hotel Chains: Entry Modes and Firm Performance
International Junior Faculty	Finding Your Way Beyond Academic Walls: Obstacles and Challenges International Scholars Manage Throughout Doctoral and Early Career Years
international marketing	Trade Policy and International Marketing Under Reagan and Trump Global Versus Local Brands in an Emerging Market: Structured Abstract An Item Analysis of an International Marketing Multiple-Choice Question Bank Strong Ties Versus Weak Ties in International Channel Marketing
International Marketing Strategy	Cross-Cultural Models in Multinational Advertisements - Consumers Preference for Congruent or Incongruent Ads in the Case of Indian and US Multinational Firms: Structured Abstract
international trade policy	Trade Policy and International Marketing Under Reagan and Trump
Internet Memes	“Me Trying to Talk About Sustainability”: Exploring the Psychological and Social Implications of Environmental Issues Through User-Generated Content
Internet-Enabled Market	Structured Abstract: Consumer’S Regulatory Foci and Construal Levels as Determinants of the Effectiveness of Online Marketing Messages
intra-country animosity	An Enemy Within - Intra-Country Consumer Animosity: Structured Abstract
Intuition	The Adverse Effect of Role Conflict on Salespeople’S Intuition and Sales Performance During B2B Prospecting
Intuitiveness	Psychological and Demographic Factors Influencing Responsible Credit Card Debt Payment
involvement	Consumer Anger After Double Deviation: the Role of Failure Severity, Service Involvement, and Recovery Timing - Structured Abstract
IRT	Using a Graded Response IRT Model to Evaluate the HCAHPS Survey
item analysis	An Item Analysis of an International Marketing Multiple-Choice Question Bank
J
Job conditions	Superior in-Store Presence. the Impact of High Performing Stock Boys in Sales: Structured Abstract.
Junior Faculty	Off the Record: Everything You Wanted to Know About Your First Few Years but Were Afraid to Ask (a Closed-Door Session for Doctoral Students and Junior Faculty Only)
Justice	Determinants and Process of Negative Customer Engagement Behaviors
K
knowledge	The Power of Knowledge: Driving Sustainable Hotel Choices Through Decision Trade-Offs
knowledge of food conservation	Understanding Food Waste Behavior: a Model of Morals, Habits and Knowledge
L
Language	Ethnic Identity in Buyer-Seller Negotiation: Insights from Informal Retail Channels in Nigeria: Structured Abstract
Latin America	Relationships Between Brand Experience and Customer Attitude: an Empirical Investigation: Structured Abstract
Latin-American consumers	Corporate Social Responsibility and Millenialls Consumers/ Citizens in Peru. a Sociological Approach
Leadership	Transforming Entrepreneurial Business Design: Converging Leadership and Customer-Centric Approach
liberalism	Conservatives and Liberals: the Provide or Protect Theory in the Context of Charitable Donations
Life Satisfaction	Relationship of Mindfulness, Mindful Consumption and Life Satisfaction
LIWC	CMOs and Gender: a Psycholinguist Analysis
Local brands	Global Versus Local Brands in an Emerging Market: Structured Abstract
local consumerism	Consumer Preferences and Willingness to Pay for Different Aspects of Local Food Products: Structured Abstract
logo themes	Familiarity and the Recognition of Themes in Tourism Logos
Loneliness	The Effects of Loneliness on Consumers’ Attitudes Towards Brands’ Social Media Strategies
Long term orientations	Social Responsibility in B2B and Its Influence¬ on Long-Term Orientation Through the Trust Analysis in Oil and Petrochemical Industry
longer is better effect	Is Longer Always Better? the Non-Linear Effect of Longevity Claims on Quality: Structured Abstract
longevity	Is Longer Always Better? the Non-Linear Effect of Longevity Claims on Quality: Structured Abstract
Loyalty	Do You Need More Committed Volunteers for Your Nonprofit? Support Their Brand Community: a Structured Abstract Competing Through Compelling FLOW Experiences: Examining the Antecedents and Consequences of Chinese Video Gamers Well-Being in Tourism: a Conceptual Model Exploring the Role of Customer Co-Creation Brand Tribalism, Brand Pride, and Dual-Process Theory: a Model to Explain Fan Behavior
loyalty program	Variety-Seeking and Loyalty Points Redemption Behavior
Loyalty programs	The Impact of Coalition LP Evolution on Member Purchase and Redemption Activity
Luxury	Consumer’S Sensitivity to Animal Well-Being Issue in the Luxury Sector
luxury association	Salty Smells as Status Signals: the Effect of Scent Characteristic on Product Perception: Structured Abstract
luxury brand experiences	Affective and Behavioral Outcomes of Perceived Un/Ethical Action in Luxury Brand Experiences: Structured Abstract
luxury branding	Affective and Behavioral Outcomes of Perceived Un/Ethical Action in Luxury Brand Experiences: Structured Abstract “Does It Go Without Saying?”: Implication of Electronic Word-of-Mouth in Luxury Branding
luxury brands	More Insights into the Role of Warm Versus Cool Ambient Scents in Consumer Decision-Making Consumers’ Exposure to the Inexpedient Message: a Systematic Analysis to Evaluate the Consequences on Brand Reputation in Social Media
luxury consumers	Affective and Behavioral Outcomes of Perceived Un/Ethical Action in Luxury Brand Experiences: Structured Abstract
Luxury firm	The Charming Appeal of Brand Heritage and Its Suitors
Luxury goods	The Influence of Materialism on Consumption Values: a Case of Luxury Goods
lúcuma	Analysis of the Consumers' Purchase Intentions of Maca and Lucuma from Peru
M
maca	Analysis of the Consumers' Purchase Intentions of Maca and Lucuma from Peru
Machine Learning	The Impact of Coalition LP Evolution on Member Purchase and Redemption Activity Measuring Advertising Creativity and Predicting Consumer Evaluation Toward the Advertising- a Deep Learning Approaches: Structured Abstract If I Tap It, Will They Come? an Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset The Essentials of Marketing Analytics: Teaching, Research and Practice
Made in Italy	The Charming Appeal of Brand Heritage and Its Suitors
made with effort	“Make an Effort to Show Me Love” the Effects of Indexical and Iconic Authenticity on Consumer Perceived Ethicality
made with love	“Make an Effort to Show Me Love” the Effects of Indexical and Iconic Authenticity on Consumer Perceived Ethicality
Magazines	An Empirical Examination of Digital and Print Magazine Pricing
Magic Fitting Room	Impact of Augmented Reality on Cross-Buying Intention at the Point of Sale
Magic Mirror	Impact of Augmented Reality on Cross-Buying Intention at the Point of Sale
Management Contracts	Internationalisation of Hotel Chains: Entry Modes and Firm Performance
managerial processes	Killing Two Birds with One Stone: the Retail Dilemma – Innovate or Die
Manipulativeness	Feeling Watched: the Impact of Tip Visibility on Customer Engagement & Firms' Financial Outcomes (Structured Abstract)
market environment	Marketing Dashboard Use: Environmental Antecedents and Outcomes
Market intelligence	Structured Abstract: Data Here Today, Gone Tomorrow - a Longitudinal Study on the Delivery of Marketing Intelligence to Small Businesses
market orientation	The Role of Self-Fulfilling Prophecy in New Product Development Antecedents and Consequences of Market Orientation in Micro Organisations Structured Abstract: Data Here Today, Gone Tomorrow - a Longitudinal Study on the Delivery of Marketing Intelligence to Small Businesses
market participants	An Integrative Framework of Sustainable Consumption Types and Their Antecedents
Market share	Reexamining the Perceived Quality-Market Share Relationship: the Moderating Role of the Quality Perception Gap
Market trends	Exploring Behavioral Branding: Managing Convergence of Brand Attributes and Vogue
market uncertainty	Marketing Dashboard Use: Environmental Antecedents and Outcomes
market-complexity	Marketing Agility and Marketing Program Adapatation Under International Market Complexity
Market-oriented approach	Transforming Entrepreneurial Business Design: Converging Leadership and Customer-Centric Approach
Marketing	Networking and Collaborative Marketing: Organizational Strategies to Activate Innovation Development within SMEs in Puerto Rico Exploring the Harmful Effect of Informational Dissonance on Students’ Recruitment. a Moroccan Case Study Superior in-Store Presence. The Impact of High Performing Stock Boys in Sales
Marketing adaptation	An Intra-Firm Analysis of the Link Between Marketing Adaptation and Export Venture Performance: Structured Abstract
marketing agility	Marketing Agility and Marketing Program Adapatation Under International Market Complexity
Marketing Analytics	The Essentials of Marketing Analytics: Teaching, Research and Practice
Marketing Analytics Curriculum	The Essentials of Marketing Analytics: Teaching, Research and Practice
Marketing Analytics Research	The Essentials of Marketing Analytics: Teaching, Research and Practice
Marketing Communication	Marketing Communications & the Priming Effects Throughout the Social Media Use and Its Impact on Purchase and Re-Purchase
Marketing communications	Online Product Descriptions for Sustainable Fashion in Different Market Contexts: Structured Abstract
marketing dashboard	Marketing Dashboard Use: Environmental Antecedents and Outcomes
Marketing Education	What If? a Robot Challenge in a Marketing Course: Structured Abstract Schools’ Evaluations and the Advocacy Roles of Students (an Abstract) Consumer Behavior in Higher Education: Professional Ambitions of Students in South Brazil (an Abstract)
marketing function influence	Marketing Dashboard Use: Environmental Antecedents and Outcomes
marketing instruments	From B2C to P2P – a Marketing Driven Analyzes of Peer-to-Peer Business Models in Shared Mobility Markets
Marketing IT integration	Relationship Building Between Marketing and It: the Impact of Information Governance, Collaboration, and Data-Driven Decision-Making
Marketing knowledge	Pushing Boundaries in Marketing Concepts and Research
Marketing Message Effectiveness	Structured Abstract: Consumer’S Regulatory Foci and Construal Levels as Determinants of the Effectiveness of Online Marketing Messages
Marketing Pedagogy	A Structured Abstract on Student Attitudes Toward the Use of Virtual Reality (VR) Technology in Business Courses: a Technology Acceptance Model (TAM) Approach I Get by With a Little Help from My Friends: A Peer Learning Approach to Sales Education
marketing performance	Adopting Artificial Intelligence to Manage a Turbulent Environment Marketing Agility and Marketing Program Adapatation Under International Market Complexity
marketing program	Marketing Agility and Marketing Program Adapatation Under International Market Complexity
Marketing relevance	Pushing Boundaries in Marketing Concepts and Research
Marketing Research	Marketing Research Automation and Robotization (M-RAR) – a Chance for Marketing Practice and a Risk for Marketing Science/Scientists? Killing Two Birds with One Stone: Special Session on Marketing Research with Practical Relevance
marketing strategies	From B2C to P2P – a Marketing Driven Analyzes of Peer-to-Peer Business Models in Shared Mobility Markets
Marketing Strategy	Most Important Activities in New Product Development Process in Peruvian Medium-Sized Companies Adopting Artificial Intelligence to Manage a Turbulent Environment The Multifaceted Interplay Between Firms and the Financial Community: a Marketing Perspective The Erp Implementation Process as Base for Marketing Strategy. Structured Abstract
marketing strategy formulation	Insights at the Intersection of Organizational Culture and Marketing Strategy
marketing strategy implementation	Insights at the Intersection of Organizational Culture and Marketing Strategy
marketing theory	An Aspirational Definition of Marketing: Structured Abstract
marketing transparency	Off the (Block)Chain! the Effect of Knowledge Construals on Consumer Evaluations of Product Sustainability
matchup hypothesis	“Too Attractive to Be True?” - an Empirical Investigation of Alternative Matchup Mechanisms Underlying Peer Endorsement Effects.
Materialism	“The Self” and Luxury? Exploring the Effects of Self-Concept Constructs on Attitudes Toward Luxury Brands: a Structured Abstract How Does CEOs’ Credibility Impact Their Brand? the Role of Consumer Materialism Psychological and Demographic Factors Influencing Responsible Credit Card Debt Payment The Influence of Materialism on Consumption Values: a Case of Luxury Goods
Mature consumers	Mature Consumers and Smart Devices: How They Mitigate Future Vulnerability ? a Structured Abstract
Means-end theory	What Motivates the Adoption or Non-Adoption of Autonomous Cars? Exploring Wellbeing and Self-Expression Considerations of Prospective Adopters
measurement	Assessing the Predictive Validity of Three Methods of Measuring Self-Image Congruence Managing Uncertainty in Consumer Research: Replicability and the Elephant in the Lab (Structured Abstract)
Mechanical Turk	How Do We Properly Quality Control Crowdsourced Data? a Round Table Discussion
mediation	How Does Personalization Affect Brand Relationship in Social Commerce? a Mediation Perspective
Medicaid program	The Impact of Medicaid and SNAP Program Participation on WIC Participants’ Redemption Behavior Pattern
Mental Accounting	Finding the Right Price – Exploring an Implicit Price Meter
Mental Budgeting	Finding the Right Price – Exploring an Implicit Price Meter
menu description	Stressed and Relaxed Behavior and Impact on Purchase Intentions Through Menu Labeling
menu labeling	Stressed and Relaxed Behavior and Impact on Purchase Intentions Through Menu Labeling
Message appeal	The Varying Impact of Self and Other Oriented Message Appeals on Volunteering
Message complexity	Studying the Effects of Sponsorship Disclosure and Message Complexity on Consumers’ Responses via Text Analysis: Structured Abstract
Method- Comparison	Understanding the Uncertainty Using Sensitivity Analysis in Artificial Neural Networks
Methodology	The Nature of Cross-Cultural Research Problems: a Structured Abstract
methodology procedures	Analysis of Contents in Social Networks: Understanding Markets: Structured Abstract
Metrology	Managing Uncertainty in Consumer Research: Replicability and the Elephant in the Lab (Structured Abstract)
Mexico	Superior in-Store Presence. the Impact of High Performing Stock Boys in Sales: Structured Abstract.
micro organizations	Antecedents and Consequences of Market Orientation in Micro Organisations
Millennials	Corporate Social Responsibility and Millenialls Consumers/ Citizens in Peru. a Sociological Approach Structured Abstract: Oscars in the Digital Age: the Relevancy and Perceived Quality of the Academy Awards to Millennials
Mindful consumption	Antecedents of Mindful Consumption Relationship of Mindfulness, Mindful Consumption and Life Satisfaction
Mindfulness	Meditation While Waiting for a Service: How Mindfulness Can Improve Consumer Satisfaction Antecedents of Mindful Consumption Relationship of Mindfulness, Mindful Consumption and Life Satisfaction
Mixed methods	Structured Abstract: How to Be Real: Understanding and Assessing Enactment Strategies of Service Provider Authenticity
Mixed-Method	Structured Abstract: Salesperson Attributes That Influence Consumer Perceptions
Mobile	The Negative Effects of Mobile Retail App Use: Dealing with Regrettable Escapism
Mobile applications	I Challenge You to Improve Your Food Consumption: the Role of Gamification and Social Support to Further Engage with Mobile Apps. Structured Abstract
mobility	Is Sharing Caring? Consumer Responsibility for Rented Products
mobility markets	From B2C to P2P – a Marketing Driven Analyzes of Peer-to-Peer Business Models in Shared Mobility Markets
models	Consumer Response to Advertising with Imperfect-Looking Models
Modest Fashion	Perceived Similarity as a Lever to Develop the Modest Fashion Market in France
Moral Attentiveness	Ad Eroticism from a Distance: Scuba Diving into Male and Female Buyers’ Reactions Whilst Seeking for Moral Cues in Their Lives
moral attitudes	Understanding Food Waste Behavior: a Model of Morals, Habits and Knowledge
Motion Picture Marketing	Structured Abstract: Oscars in the Digital Age: the Relevancy and Perceived Quality of the Academy Awards to Millennials
Motivation	Declared Motivations for Expert Participation in a Delphi Study
Motivations	“Live Big, Eat Small”! Advertising for Entomophagy by Kids' Awareness Raising: an Exploratory Study on Children in France
MTurk	How Do We Properly Quality Control Crowdsourced Data? a Round Table Discussion
Mulisensory cues	Structured Abstract: Temperature in Scent and Music: the Effects of Cue Congruence on Customer Perception of Retail Settings
Multichannel contact	Structured Abstract: Online Shopping, Advertising Functions of Catalogs and Influence of Moderators
multilevel modeling	When Consumers Think Twice: the Effect of Cultural Differences on Consumers’ Privacy Calculus and Willingness to Share Personal Information
Multiple Case Studies	Co-Creation in the Perspective of Service Dominant Logic: Multiple Case Studies in Three Retail Segments Comparing North and South of Brazil (an Abstract)
multiple-choice questions	An Item Analysis of an International Marketing Multiple-Choice Question Bank
Multiproduct	A Bayesian Resampling Approach to Estimate the Difference in Effect Sizes in Consumer Social Responses to CSR Initiatives Versus Corporate Abilities: Ex- Tended Abstract
Multisided platform	Conceptualization, Measurement and Effects of Suppliers’ Perceived Control over the Exchange on Multisided Platforms
Multitasking	The Emoji Effect: When the Smiley Is Mightier than the Pen Friendship Matters When Distracted: the Role of Relationship Norms and Multitasking
Music	Can You Hear the Tension? Musical Tension-Release Effect on Affect and Recall in Advertising Comparative Study on Effect of Fragrance and Music on Consumer Purchase Behaviour
Music sampling	Social Media Effects on Human Brand Sampling: a Non-Linear Time Series Analysis: Structured Abstract
Musical Tension	Can You Hear the Tension? Musical Tension-Release Effect on Affect and Recall in Advertising
N
Narcissism	Generational Differences in Brand Hate: Structured Abstract Structured Abstract – Me, Myself, and My Wine: (over)Consumption of Wine as a Response to Narcissism, Social Attractiveness and Subjective Knowledge
Narrative Length	Effects of Brand Compatibility and Narrative Features on Funding Level of Crowdfunding Projects: Structured Abstract
narrative transportation	Tell Me About It: Narrativity Perceptions in Product Packaging Influence Consumer Word of Mouth: Structured Abstract
narrativity	Tell Me About It: Narrativity Perceptions in Product Packaging Influence Consumer Word of Mouth: Structured Abstract
need for touch	The Power of Touch for Degustation in Produce Retailing
need for uniqueness	What Brings Consumers to the Flash Sales: Understanding the Behavioural Dimensions How to Effectively Drive Word of Mouth in Pop-up Stores: Structured Abstract
Need-for-Touch	The Moderating Effect of Sampling Order on Need-for-Touch: Structured Abstract
Negative associations	Guilty Red Food Packages: How the Color Red Affects Guilt Through Negative Cognitive Associations for Vice Products
Negative consequences	Exploring the Darkside of Co-Creation in the Context of Fashion Brands
Negative disconfirmation	Determinants and Process of Negative Customer Engagement Behaviors
Negative engagement	Determinants and Process of Negative Customer Engagement Behaviors
Negative Wom	How UGC Advertising Parody Drives Negative WOM: the Mediating Role of CSR Consumer Beliefs.
NEO-FFI	Self-Congruity as the Bottleneck Within an Automotive Purchase. - What Impact Do the Consumers Personality and Culture Have?
Netnography	Love Me or Hate Me! This Is Who I Am: the Use of Instagram to Create Shared Ethnic Identity Practices
Networking	Networking and Collaborative Marketing: Organizational Strategies to Activate Innovation Development within SMEs in Puerto Rico
Neural Network	Measuring Advertising Creativity and Predicting Consumer Evaluation Toward the Advertising- a Deep Learning Approaches: Structured Abstract
neuromarketing	The Future of Literature: Neuromarketing and Audio Books. a New Opportunity for Content Marketing.
New Product	Most Important Activities in New Product Development Process in Peruvian Medium-Sized Companies
new product adoption	The Impact of Salesforce Control Systems on Salespeople’S New Product Adoption and Sales Performance
new product development	New Product Development in Blockchain Environments: Structured Abtract Bibliometric Perspectives: the Innovation and New Product Development Literature
new product performance	The Role of Self-Fulfilling Prophecy in New Product Development
new product sales	The Impact of Salesforce Control Systems on Salespeople’S New Product Adoption and Sales Performance
New Technologies	Virtual Consumption and Shopping Experiences: Understanding Consumer Information Processing Through New Technologies
New York	Understanding Service Innovation Strategies in Healthcare Organizations: a Preliminary Model (Structured Abstract)
Non Profit	Do You Need More Committed Volunteers for Your Nonprofit? Support Their Brand Community: a Structured Abstract
Non-Financial Performance	The Level Matters: Customer Involvement Capability Level, Innovation and Enterprise Performance
non-linear	Social Media Effects on Human Brand Sampling: a Non-Linear Time Series Analysis: Structured Abstract
Nonprofit	The Effect of WOM Type on Donors' Likelihood to Share
Nontarget Market	Perceived Similarity as a Lever to Develop the Modest Fashion Market in France
nonverbal communication	How Facial Prominence Impacts Perception of Interaction Space and Consumer Response
Norm Approach	Understanding the Uncertainty Using Sensitivity Analysis in Artificial Neural Networks
normal attractiveness	Do Birds of a Feather Flock Together? an Exploration of Why Consumers Follow Beauty Influencers on Social Media: Structured Abstract
Novelty	The Effects of Typicality and Novelty on Aesthetic Preference and Positive Emotions: an Extended Abstract
NPD	New Product Development in Blockchain Environments: Structured Abtract
nuclear	Stakeholders and Science, Communication and Coping: a Structured Abstract
nudge	Can a Nudge Induce Inferences of Manipulative Intent?
O
obesity	I Do Not Say What I Think: the Moderator Role of Age in Shaping Implicit and Explicit Social Cognitions
Olfaction	Scent, Proximity and Appeal: When Scented Advertising Raises Product Appeal
online brand communities	Consumers as Brand Managers: Exclusion and Status in Communities - Structured Abstract
Online community support	Empowering Consumers as Co-Creators in Developing New Product Designs: Structured Abstract
online consumer curation	Consumer Curation on Social Shopping Sites
Online Customer Experience	Personalized Online Customer Experience: the Effect of Information Transparency: Structured Abstract
online flash sales	What Brings Consumers to the Flash Sales: Understanding the Behavioural Dimensions
online group purchase	Factors That Motivate Impulse Purchase in Online Group Purchase Context: Structured Abstract
Online panels	How Do We Properly Quality Control Crowdsourced Data? a Round Table Discussion
Online retailing	What Aspects Drive the Success of a Low-Fit Extension Retailer? a Structural Topic Modeling Approach Using Product Reviews
Online reviews	The Interplay of User-Generated and Company-Generated Content in Driving Company Ratings: a Text Mining Approach How Review and Reviewer Characteristics Impact Review Helpfulness Within Segments of Review Readers: a Finite Mixture Model Approach Consumers’ Perceptions of Online Video Reviews and Their Impact on Uncertainty Reduction Structured Abstract: Salesperson Attributes That Influence Consumer Perceptions Authenticity Goes Digital: a Big Data Analysis of the Influence of the Country of Origin and Authenticity Perceptions on TripAdvisor Ethnic Restaurant Reviews
Online sharing	Structured Abstract - Sharing a Laugh: the Moderating Role of Need for Humor on the Sharing of Online Advertisements
Online shopping	Structured Abstract: Online Shopping, Advertising Functions of Catalogs and Influence of Moderators Customer Behavior Towards Second-Hand Online Shopping: Structured Abstract Haptic Information Impacts Online Purchase Behavior: the Role of Price Framing and Consumer Characteristics
Online Shopping Experience (OSE)	Afm/Ams Granted Research Proposal: the Online Shopping Experience (Ose) - Expanding an Existing Framework - Work in Progress (Abstract)
Online Shopping Motivations	Motivations Behind Consumer Online Shopping Cart Use and Abandonment
Online Store Atmospherics	Typography of Commercial Websites: the Effects of the Interline Spacing on Internet Users’ Reactions
online surveys	Can Memes Improve Online Survey Resondents' Engagement and Data Quality?
Open Kitchen Restaurant	Do You Love Open Kitchen Restaurant? Exploring Visitors’ Motivators for Sustainable Growth of Restaurants’ Industry: Structured Abstract
Operational efficiency	Convergence of Knowledge and Purchase Intentions: Symbiotic Impact on Decision Making
Optimism	Psychological and Demographic Factors Influencing Responsible Credit Card Debt Payment
Oral narrative	The Future of Literature: Neuromarketing and Audio Books. a New Opportunity for Content Marketing.
Order effect	The Moderating Effect of Sampling Order on Need-for-Touch: Structured Abstract
organic food	Structured Abstract: the Power of Consumers’ Sustainable Product Purchasing
organizational culture	Insights at the Intersection of Organizational Culture and Marketing Strategy
Organizational Frontline	Organizational Frontline Research Opportunities
Organizational Innovativeness	Organizational Innovativeness and Firm Performance: Does Sales Management Matter?
Oscars	Structured Abstract: Oscars in the Digital Age: the Relevancy and Perceived Quality of the Academy Awards to Millennials
other customer	Positive Interruptions in the Commercial Interaction: When the Seller Receive Unexpected Help
Other-oriented appeal	The Varying Impact of Self and Other Oriented Message Appeals on Volunteering
Overconsumption	Structured Abstract – Me, Myself, and My Wine: (over)Consumption of Wine as a Response to Narcissism, Social Attractiveness and Subjective Knowledge
Overused cause	Building Brands with Cause-Related Marketing Campaigns in Emerging Markets
owner goals	Antecedents and Consequences of Market Orientation in Micro Organisations
P
P2P SCC	From B2C to P2P – a Marketing Driven Analyzes of Peer-to-Peer Business Models in Shared Mobility Markets
Panel	Organizational Frontline Research Opportunities
Panel data	How Do We Properly Quality Control Crowdsourced Data? a Round Table Discussion
Parasocial Interaction	“Are You Doing This for Good or Bad Reasons?” Consumers’ Attributions of SMI’S Motivations Mediating the Persuasion Process: Structured Abstract
parasocial relationships	Celebrities as Brand Shields - the Role of Parasocial Relationship and Self-Congruity in Brand Transgressions: Structured Abstract
Parody	How UGC Advertising Parody Drives Negative WOM: the Mediating Role of CSR Consumer Beliefs.
part - whole perception	Is There a “Gestalt Bias Effect” in Indulgence? Subjectively Constructing Food Units into Wholes (Versus Parts) Leads to Increased Indulgence. a Structured Abstract.
partial least squares	“As Different as Chalk and Cheese” – E-Mobility Acceptance from the Viewpoint of Users and Non-Users
Participation	Self-Construal and Willingness to Participation in Sharing Economy
Passive hate	Generational Differences in Brand Hate: Structured Abstract
Patient Participation	Customer Participation in Health Care Services; a Proposed Framework for Enhancing Chronic Illness Management
Patient Satisfaction	Using a Graded Response IRT Model to Evaluate the HCAHPS Survey
Patronage intentions	Time Flies: the Role of Desire to Stay at the Mall in Enhancing the Shopping Experience: Structured Abstract
Peace-of-Mind	Influences of Peer to Peer Interaction and Peace of Mind on Customer Experience: the Moderating Effect on Type of Service
Peer Influence	Social Networking and Micro-Celebrity: a Preliminary Framework Capturing the Impact of Social Media Influencers and Peers on Symbolic Consumption
Peer-learning	I Get by With a Little Help from My Friends: A Peer Learning Approach to Sales Education
Peer-to-Peer Interaction	Influences of Peer to Peer Interaction and Peace of Mind on Customer Experience: the Moderating Effect on Type of Service
peer-to-peer sharing	From B2C to P2P – a Marketing Driven Analyzes of Peer-to-Peer Business Models in Shared Mobility Markets
Perceived Aesthetics	Typography of Commercial Websites: the Effects of the Interline Spacing on Internet Users’ Reactions
perceived brand ethics	“Make an Effort to Show Me Love” the Effects of Indexical and Iconic Authenticity on Consumer Perceived Ethicality
Perceived Control	Customer Participation in Health Care Services; a Proposed Framework for Enhancing Chronic Illness Management Conceptualization, Measurement and Effects of Suppliers’ Perceived Control over the Exchange on Multisided Platforms
Perceived Ease of Use	Typography of Commercial Websites: the Effects of the Interline Spacing on Internet Users’ Reactions
Perceived environmental friendliness	Assessing the Perceived Environmental Friendliness of Different Packaging Materials: a Structured Abstract
perceived fairness of the price difference	Structured Abstract: Consumer Perceptions of Price Complexity, Manipulation and Fairness in the Context of Increasing Levels of Differential Pricing and Dynamic Pricing
Perceived Motivations	“Are You Doing This for Good or Bad Reasons?” Consumers’ Attributions of SMI’S Motivations Mediating the Persuasion Process: Structured Abstract
perceived quality	Reexamining the Perceived Quality-Market Share Relationship: the Moderating Role of the Quality Perception Gap Is Longer Always Better? the Non-Linear Effect of Longevity Claims on Quality: Structured Abstract
Perceived value	Guilt Online Versus Offline: What Are Its Consequences on Consumer Behavior?
Perception	“Live Big, Eat Small”! Advertising for Entomophagy by Kids' Awareness Raising: an Exploratory Study on Children in France
Perceptual Pleasure	Natural Hazards! the Impact of Biophilic Elements on Pleasure: Structured Abstract
performance	Comparing Alternative Techniques for Testing Configurations in Strategic Marketing Research Antecedents and Consequences of Market Orientation in Micro Organisations
Person-brands	Structured Abstract: How to Be Real: Understanding and Assessing Enactment Strategies of Service Provider Authenticity
personal information	When Consumers Think Twice: the Effect of Cultural Differences on Consumers’ Privacy Calculus and Willingness to Share Personal Information
Personal interviews	Subtle Luxuries: Motivations for Consumption
personality traits	Investigating the Trait and Demographic Antecedents of Sports Betting Among Fantasy Sports Participants
Personalization	Personalized Online Customer Experience: the Effect of Information Transparency: Structured Abstract
personalized ads	What Matters Most for Online-Personalized Ads? the Effect of Product and Brand Personalization on Eye-Movements
personalized advertising	How Does Personalization Affect Brand Relationship in Social Commerce? a Mediation Perspective
Persuasion knowledge	The Emoji Effect: When the Smiley Is Mightier than the Pen
Pharmaceutical channel pricing	Exploring the Effect of the Pharmacy Benefit Manager [PBM] on Pricing in Pharmaceutical Distribution Channels
Pharmaceutical distribution channels	Exploring the Effect of the Pharmacy Benefit Manager [PBM] on Pricing in Pharmaceutical Distribution Channels
Pharmacy Benefit Manager	Exploring the Effect of the Pharmacy Benefit Manager [PBM] on Pricing in Pharmaceutical Distribution Channels
Physical Apperance	Political Marketing: the Visual Frames Effect and Political Ideology It’S Impact on Voting Intentions in Beautiful Political Products
Place branding	Internal City Branding Familiarity and the Recognition of Themes in Tourism Logos
Place meanings	Making Sense of Meaningful Third Places: Effects of Servicescape, Place Meanings, and Emotions
Planning	Relative Effects of Concrete and Abstract Plans on Health Goal Pursuit: the Moderating Role of Chronotype
PLS	A Structured Abstract: Cognitive Absorption of Virtual Reality Destination Images
PLS-SEM	How Does Personalization Affect Brand Relationship in Social Commerce? a Mediation Perspective
PLS-SEM Modeling	An Evaluation of Factors That Explain Delinquency in Credit Unions: Decision Implications for Credit Unions CEOs and Executives
Point of Sale	Impact of Augmented Reality on Cross-Buying Intention at the Point of Sale
point redemption	Variety-Seeking and Loyalty Points Redemption Behavior
Polarizing brands	Brand Polarization Scale Development: Structured Abstract
Political Elections	More Insights into the Role of Warm Versus Cool Ambient Scents in Consumer Decision-Making
Political Ethnocentrism	Political Ethnocentrism in the New America
Political Marketing	Political Ethnocentrism in the New America Political Marketing: the Visual Frames Effect and Political Ideology It’S Impact on Voting Intentions in Beautiful Political Products The Archetype of Bolsonaro Candidate in the Brazilian Presidential Election in the Perception of the Young Elector (an Abstract)
Political orientation	Conservatives and Liberals: the Provide or Protect Theory in the Context of Charitable Donations
pop-up store	How to Effectively Drive Word of Mouth in Pop-up Stores: Structured Abstract
Pop-up stores	Entertainment Value in Pop-up Retailing: Structured Abstract
Positive service interruption	Positive Interruptions in the Commercial Interaction: When the Seller Receive Unexpected Help
practicas	Co-creation of Wellness in Sports Practices: Structured Abstract
Practice theory	Channel Cooperation in Markets for Counterfeit Products
Preference	The Effects of Typicality and Novelty on Aesthetic Preference and Positive Emotions: an Extended Abstract
preference and willingness to pay	Consumer Preferences and Willingness to Pay for Different Aspects of Local Food Products: Structured Abstract
Presentation Format	Consumers’ Perceptions of Online Video Reviews and Their Impact on Uncertainty Reduction
Price Attractiveness	Impact of Augmented Reality on Cross-Buying Intention at the Point of Sale
price complexity	Structured Abstract: Consumer Perceptions of Price Complexity, Manipulation and Fairness in the Context of Increasing Levels of Differential Pricing and Dynamic Pricing
Price Dispersion	An Empirical Examination of Digital and Print Magazine Pricing
Price Flexibility	An Empirical Examination of Digital and Print Magazine Pricing
Price framing	Haptic Information Impacts Online Purchase Behavior: the Role of Price Framing and Consumer Characteristics
price increase	The Fairness of Dynamic Pricing - an Empirical Investigation on Strategies of Applying Dynamic Prices for One-Time Transactions and Term Contracts
price perception	The Fairness of Dynamic Pricing - an Empirical Investigation on Strategies of Applying Dynamic Prices for One-Time Transactions and Term Contracts Relationships Between Brand Experience and Customer Attitude: an Empirical Investigation: Structured Abstract
Price Premium	The Dark Side of Brand Community Membership: Are Members Bound to the Brand or the Brand Tribe?
Pricing	Gifts Are Sacred Until the Deal Strikes: a Structured Abstract Finding the Right Price – Exploring an Implicit Price Meter 99 Ending Cause-Related Marketing Offers and the Effect of Product Type: Structured Abstract
Priming Effect	Marketing Communications & the Priming Effects Throughout the Social Media Use and Its Impact on Purchase and Re-Purchase
Privacy	To Trust or Not to Trust My AI Based Voice Assistant: Dealing with Consumer Uncertainties Augmented Reality in Retail and E-Commerce: a Literature Review
privacy calculus	When Consumers Think Twice: the Effect of Cultural Differences on Consumers’ Privacy Calculus and Willingness to Share Personal Information
Privacy Concerns	Should We Continue Using Intelligent Virtual Assistants? the Role of Gratifications and Privacy Concerns
Private labels	Nonlinear Effects of Store Image Factors on Private Label Attitude: an Abstract
pro-environmental behavior	Employee Pro-Environmental Behavior – Different Shades of Green
Product Benefit	Impact of Augmented Reality on Cross-Buying Intention at the Point of Sale
product boycotts	An Enemy Within - Intra-Country Consumer Animosity: Structured Abstract
product color	The Impact of Matching an Ad’S Empty Space to the Product Color on Consumer Impulsivity: Structured Abstract
product consumption experience	The Power of Touch for Degustation in Produce Retailing
Product Depth	The Product Depth Effect: the Effect of Product Depth Size of a Brand on the Overall Impression of a Product
Product design	Product Design Fluency: Impacting Automatically Activated Attitudes Through Shape Congruence When Beauty Premium Turns into Beauty Penalty: the Influence of Visual Aesthetics After Product Recalls
product development	New Product Development in Blockchain Environments: Structured Abtract
Product Evaluation	The Moderating Effect of Sampling Order on Need-for-Touch: Structured Abstract Structured Abstract: Consumers’ Perception of Product Information and Its Effect on Product Evaluation and Behavioral Intention
Product Fit	Impact of Augmented Reality on Cross-Buying Intention at the Point of Sale
Product Information	Structured Abstract: Consumers’ Perception of Product Information and Its Effect on Product Evaluation and Behavioral Intention
Product Intelligence	“We Know Everything About You…” - a Conceptual Model on the Acceptance of Smart Products
product perception	Salty Smells as Status Signals: the Effect of Scent Characteristic on Product Perception: Structured Abstract
product personalization	What Matters Most for Online-Personalized Ads? the Effect of Product and Brand Personalization on Eye-Movements
Product recalls	When Beauty Premium Turns into Beauty Penalty: the Influence of Visual Aesthetics After Product Recalls
product reflections	The Impact of Incorporating Product Reflections in Advertising on Consumer Brand Trust and Purchase Likelihood: Structured Abstract
Product Returns	Exploring Consumers’ Perceptions of the Ethicalness of Product Return Situations
product review	I Want to Be Green, Tell Me What to Do! How Green Consumers Process Product Review Valence: Structured Abstract
Product reviews	What Aspects Drive the Success of a Low-Fit Extension Retailer? a Structural Topic Modeling Approach Using Product Reviews
Product Sounds	Structured Abstract: Product-Sounds Effects on Consumers’ Impressions
product survival time	Reselling or Agency Selling on Amazon? a Random-Parameter Hazard-Based Duration Analysis of Product Survival Time
Product type	The Matching Effect of Product Type and Gift Options on Brand Forgiveness After Brand Transgression 99 Ending Cause-Related Marketing Offers and the Effect of Product Type: Structured Abstract
Professional trajectory	A Star Was Born: the Professional Trajectory of Brazilian Digital Influencers
professionalization	Commercialization in Professional Sports: Understanding Consumers’ Perceptions and Responses
Prospecting	The Adverse Effect of Role Conflict on Salespeople’S Intuition and Sales Performance During B2B Prospecting
Proximity	Scent, Proximity and Appeal: When Scented Advertising Raises Product Appeal
psychological barriers	“Live Big, Eat Small”! Advertising for Entomophagy by Kids' Awareness Raising: an Exploratory Study on Children in France
Psychological Consideration	Customer Participation in Health Care Services; a Proposed Framework for Enhancing Chronic Illness Management
Psychological Distance	The Interplay Between Sensory Emojis and Background Color of an Email: a Construal Level Approach (a Structured Abstract) Ad Eroticism from a Distance: Scuba Diving into Male and Female Buyers’ Reactions Whilst Seeking for Moral Cues in Their Lives
psychological ownership	Psychological Ownership and Consumer Happiness
Psychological Sense of Brand Community	The Dark Side of Brand Community Membership: Are Members Bound to the Brand or the Brand Tribe?
Psychological Wellbeing	“Me Trying to Talk About Sustainability”: Exploring the Psychological and Social Implications of Environmental Issues Through User-Generated Content
Psychometrics	Managing Uncertainty in Consumer Research: Replicability and the Elephant in the Lab (Structured Abstract)
Publishing	Rigor Versus Relevance in Publishing High Impact Articles Crafting a High Integrity Manuscript: AMS Code of Publishing Ethics
Purchase	Marketing Communications & the Priming Effects Throughout the Social Media Use and Its Impact on Purchase and Re-Purchase
Purchase channel	Guilt Online Versus Offline: What Are Its Consequences on Consumer Behavior?
Purchase Decision	Consumer Skepticism About Online Reviews and Their Decision-Making Process: the Role of Self-Efficacy and Regulatory Focus
Purchase intention	Convergence of Knowledge and Purchase Intentions: Symbiotic Impact on Decision Making
purchase intentions	Stressed and Relaxed Behavior and Impact on Purchase Intentions Through Menu Labeling
Purchase Motivation	The Gratifications of Ephemeral Marketing Content and the Use of Snapchat in Millennial Generation and Its Impact on Purchase Motivation
Purchasing	You Feed Me and I’ll Feed You: Exploring the Relationship Between Sales Activity and Organizational Social Media Marketing Culture
Q
Qualitative Content Analysis	Structured Abstract: Salesperson Attributes That Influence Consumer Perceptions
qualitative critical incident	Two Faces of Brand Hate – Corporate Vs Human Brands: Structured Abstract
qualitative research	Is Sharing Caring? Consumer Responsibility for Rented Products
qualitative study	Commercialization in Professional Sports: Understanding Consumers’ Perceptions and Responses
Qualitrics	How Do We Properly Quality Control Crowdsourced Data? a Round Table Discussion
Quality perception	Haptic Information Impacts Online Purchase Behavior: the Role of Price Framing and Consumer Characteristics
Quality perception gap	Reexamining the Perceived Quality-Market Share Relationship: the Moderating Role of the Quality Perception Gap
Questions	Do You like This Paper? Would You Agree with “I like This Paper”? the Impact of Formulating Items as Questions Versus Statements on Evaluations: Strucutered Abstract
R
random parameter duration model	Reselling or Agency Selling on Amazon? a Random-Parameter Hazard-Based Duration Analysis of Product Survival Time
Rapport	Authenticity via Negativity: Why Customers Respond Favorably to Frontline Employees Who Complain
Rationality	The Interplay of User-Generated and Company-Generated Content in Driving Company Ratings: a Text Mining Approach
Re-purchase	Marketing Communications & the Priming Effects Throughout the Social Media Use and Its Impact on Purchase and Re-Purchase
reacquisition	Shared Self: from Micro-Level Sharing to Macro-Level Sustainability
Reaction Time Measurement	Finding the Right Price – Exploring an Implicit Price Meter
Reagan	Trade Policy and International Marketing Under Reagan and Trump
Recall	Exploring Advertising Creativity and Interference: Can Creative Ads Cut Through the Noise?
recession	Green Marketing Strategy Under Economic Uncertainty: Does It Pay off?
Recreation	Facilities Planning in Retailing and Value Generation Among Urban Consumers
redemption behavior pattern	The Impact of Medicaid and SNAP Program Participation on WIC Participants’ Redemption Behavior Pattern
Reference group	Discovering Interdependent Digital Self: a Multidimensional Perspective – Structured Abstract
Referral program	Increasing Participation Rates in Customer Referral Programs: the Surprising Power of Disclosing Referrer-Rewards
regulatory focus	Consumer Skepticism About Online Reviews and Their Decision-Making Process: the Role of Self-Efficacy and Regulatory Focus Unlocking the Persuasive Power of Imagery Through Regulatory Focus: Structured Abstract
Regulatory Focus Theory	Structured Abstract: Consumer’S Regulatory Foci and Construal Levels as Determinants of the Effectiveness of Online Marketing Messages
Relational Branding	Brand Love and Brand Attachment: a Relational Perspective in Buying Behavior
Relationship Experience	Do You Love Open Kitchen Restaurant? Exploring Visitors’ Motivators for Sustainable Growth of Restaurants’ Industry: Structured Abstract
Relationship marketing	Friendship Matters When Distracted: the Role of Relationship Norms and Multitasking Strong Ties Versus Weak Ties in International Channel Marketing
Relationship norm	Increasing Participation Rates in Customer Referral Programs: the Surprising Power of Disclosing Referrer-Rewards
Relationship norms	Friendship Matters When Distracted: the Role of Relationship Norms and Multitasking
Relationship Recovery	A Signaling Theory Approach to Relationship Recovery: Structured Abstract
Relationship Violations	A Signaling Theory Approach to Relationship Recovery: Structured Abstract
relevance	Rigor Versus Relevance in Publishing High Impact Articles Internal Marketing Strategy Based on the Translated Document in the Japanese Global Enterprises Killing Two Birds with One Stone: “All That Glitters Is Not Gold” – Performance of Ev-Charging Infrastructure from a European User Perspective Killing Two Birds with One Stone: Special Session on Marketing Research with Practical Relevance
Religion	Who Is More Religious and Ethical? a Comparative Study Between Republicans, Democrats and Others: Implications for Political Marketing
Religiousness	Antecedents of Mindful Consumption
Replication	Managing Uncertainty in Consumer Research: Replicability and the Elephant in the Lab (Structured Abstract)
representational	Unlocking the Persuasive Power of Imagery Through Regulatory Focus: Structured Abstract
Republican	Who Is More Religious and Ethical? a Comparative Study Between Republicans, Democrats and Others: Implications for Political Marketing
Repurchase intention	The Position of Trust in the Service Recovery Context and Its Subsequent Effect on the Repurchase Intention
Research	Rigor Versus Relevance in Publishing High Impact Articles Crafting a High Integrity Manuscript: AMS Code of Publishing Ethics
research agenda	Toward a Research Agenda for the Future of Direct Selling: Output from the DSEF Research Forum at UT Austin
Research Methods Evaluation	Measuring Emotional Response Through Facial Expression Analysis: Comparing Direct Emotional Observation and Survey Methods to Assess Video Ad Performance
Research Opportunities	Organizational Frontline Research Opportunities
Residents	Internal City Branding
Resource Constraint	The Level Matters: Customer Involvement Capability Level, Innovation and Enterprise Performance
Resource integration	Servicescape 2.0 – the Facility’S Contribution to Sustainability Infusion in Value Co-Creation: Extended Abstract
respondent engagement	Can Memes Improve Online Survey Resondents' Engagement and Data Quality?
respondent motivation	Can Memes Improve Online Survey Resondents' Engagement and Data Quality?
responsibility	Is Sharing Caring? Consumer Responsibility for Rented Products
Restaurant motivators and attachment	Do You Love Open Kitchen Restaurant? Exploring Visitors’ Motivators for Sustainable Growth of Restaurants’ Industry: Structured Abstract
Retail	Global Versus Local Brands in an Emerging Market: Structured Abstract Augmented Reality in Retail and E-Commerce: a Literature Review
Retail Agglomerations	Shifting Brick-and-Mortar Retailing to the next Level: Exploring the Quality of Digital Services
retail ambient color	Effects of Retail Ambient Color on Food Purchases
retail format	Reselling or Agency Selling on Amazon? a Random-Parameter Hazard-Based Duration Analysis of Product Survival Time
retail innovation	Killing Two Birds with One Stone: the Retail Dilemma – Innovate or Die
Retail store	Comparative Study on Effect of Fragrance and Music on Consumer Purchase Behaviour
Retailers	Nonlinear Effects of Store Image Factors on Private Label Attitude: an Abstract
Retailer’s spillover-effect	What Aspects Drive the Success of a Low-Fit Extension Retailer? a Structural Topic Modeling Approach Using Product Reviews
Retailing	Entertainment Value in Pop-up Retailing: Structured Abstract The Moderating Roles of Time Pressure and Individualism for Retail Event Sponsorship Perceived Similarity as a Lever to Develop the Modest Fashion Market in France Impact of Augmented Reality on Cross-Buying Intention at the Point of Sale Facilities Planning in Retailing and Value Generation Among Urban Consumers
Return Behavior	Exploring Consumers’ Perceptions of the Ethicalness of Product Return Situations
Return Orientation	Exploring Consumers’ Perceptions of the Ethicalness of Product Return Situations
Revenge	Generational Differences in Brand Hate: Structured Abstract
Review-Efficacy	Consumer Skepticism About Online Reviews and Their Decision-Making Process: the Role of Self-Efficacy and Regulatory Focus
ride hailing	If I Tap It, Will They Come? an Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset
Rigor	Rigor Versus Relevance in Publishing High Impact Articles Killing Two Birds with One Stone: Special Session on Marketing Research with Practical Relevance
Risk taking	Psychological and Demographic Factors Influencing Responsible Credit Card Debt Payment
Risqué marketing	Brand Vulgarity: the Impact on Reputation, Image and Corporate Social Responsibility
Robotics	What If? a Robot Challenge in a Marketing Course: Structured Abstract
Robotization	Marketing Research Automation and Robotization (M-RAR) – a Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
Role Conflict	The Adverse Effect of Role Conflict on Salespeople’S Intuition and Sales Performance During B2B Prospecting
Role-play	I Get by With a Little Help from My Friends: A Peer Learning Approach to Sales Education
S
S-O-R framework	Factors That Motivate Impulse Purchase in Online Group Purchase Context: Structured Abstract
Sacred	Gifts Are Sacred Until the Deal Strikes: a Structured Abstract
Sales	Examining the Effect of Sales Executives on Firm Value: Structured Abstract The Adverse Effect of Role Conflict on Salespeople’S Intuition and Sales Performance During B2B Prospecting Superior in-Store Presence. the Impact of High Performing Stock Boys in Sales: Structured Abstract. I Get by With a Little Help from My Friends: A Peer Learning Approach to Sales Education
sales management	Exploring the Nature and Impact of Social Sales Management Practices on Envy in Competitive Sales Environments
Sales Performance	Organizational Innovativeness and Firm Performance: Does Sales Management Matter? The Adverse Effect of Role Conflict on Salespeople’S Intuition and Sales Performance During B2B Prospecting The Impact of Salesforce Control Systems on Salespeople’S New Product Adoption and Sales Performance
Sales-Firm Integration	Organizational Innovativeness and Firm Performance: Does Sales Management Matter?
salesforce control systems	The Impact of Salesforce Control Systems on Salespeople’S New Product Adoption and Sales Performance
Salesperson Attributes	Structured Abstract: Salesperson Attributes That Influence Consumer Perceptions
Salesperson diligence	Towards Abundant Sales Organizations: How Workplace Spirituality and Innovative Climate Foster Customer-Related Outcomes – Structured Abstract
salesperson productivity	Exploring the Nature and Impact of Social Sales Management Practices on Envy in Competitive Sales Environments
Sample	How Do We Properly Quality Control Crowdsourced Data? a Round Table Discussion
Sampling	How Do We Properly Quality Control Crowdsourced Data? a Round Table Discussion
satisfaction	Meditation While Waiting for a Service: How Mindfulness Can Improve Consumer Satisfaction Well-Being in Tourism: a Conceptual Model Exploring the Role of Customer Co-Creation
Scale Development	Shifting Brick-and-Mortar Retailing to the next Level: Exploring the Quality of Digital Services Brand Polarization Scale Development: Structured Abstract Conceptualization, Measurement and Effects of Suppliers’ Perceived Control over the Exchange on Multisided Platforms
scarcity	What Brings Consumers to the Flash Sales: Understanding the Behavioural Dimensions
scent	Salty Smells as Status Signals: the Effect of Scent Characteristic on Product Perception: Structured Abstract
Scent Temperature	More Insights into the Role of Warm Versus Cool Ambient Scents in Consumer Decision-Making
Scented advertising	Scent, Proximity and Appeal: When Scented Advertising Raises Product Appeal
schema theory	“Too Attractive to Be True?” - an Empirical Investigation of Alternative Matchup Mechanisms Underlying Peer Endorsement Effects.
science	Stakeholders and Science, Communication and Coping: a Structured Abstract
Screening	How Do We Properly Quality Control Crowdsourced Data? a Round Table Discussion
Script theory	Authenticity via Negativity: Why Customers Respond Favorably to Frontline Employees Who Complain
Second-hand	Customer Behavior Towards Second-Hand Online Shopping: Structured Abstract
segmentation	How Review and Reviewer Characteristics Impact Review Helpfulness Within Segments of Review Readers: a Finite Mixture Model Approach Employee Pro-Environmental Behavior – Different Shades of Green
Self	“The Self” and Luxury? Exploring the Effects of Self-Concept Constructs on Attitudes Toward Luxury Brands: a Structured Abstract
Self-Branding	Love Me or Hate Me! This Is Who I Am: the Use of Instagram to Create Shared Ethnic Identity Practices
Self-Congruity	Celebrities as Brand Shields - the Role of Parasocial Relationship and Self-Congruity in Brand Transgressions: Structured Abstract Self-Congruity as the Bottleneck Within an Automotive Purchase. - What Impact Do the Consumers Personality and Culture Have?
Self-construal	Healthy (in) Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices The Moderating Effect of Failure Severity, Failure Stability and Self-Construal in Perceptions of Group Versus Individual Service Failure and Their Effects on Outcomes: Structured Abstract Self-Construal and Willingness to Participation in Sharing Economy
self-determination theory	Exploring the Impact of Entrepreneurial Orientation and Sense of Belongingness on Consumers' Purchase Intentions from Direct Selling Agents and Warehouse Clubs Declared Motivations for Expert Participation in a Delphi Study Psychological Ownership and Consumer Happiness
self-fulfilling prophecy	The Role of Self-Fulfilling Prophecy in New Product Development
self-image	Assessing the Predictive Validity of Three Methods of Measuring Self-Image Congruence
Self-oriented appeal	The Varying Impact of Self and Other Oriented Message Appeals on Volunteering
Self-referencing	Augmented Reality in Retail and E-Commerce: a Literature Review
self-regulated learning	Overcoming the Fixation on Graded Deliverables: Structured Abstract
Selling	You Feed Me and I’ll Feed You: Exploring the Relationship Between Sales Activity and Organizational Social Media Marketing Culture
Sensitivity Analysis	Understanding the Uncertainty Using Sensitivity Analysis in Artificial Neural Networks
sensory emojis	The Interplay Between Sensory Emojis and Background Color of an Email: a Construal Level Approach (a Structured Abstract)
Sensory Marketing	Can You Hear the Tension? Musical Tension-Release Effect on Affect and Recall in Advertising More Insights into the Role of Warm Versus Cool Ambient Scents in Consumer Decision-Making
sensory marketing and cross-modal effects	Effects of Retail Ambient Color on Food Purchases
Sensory Properties	The Product Depth Effect: the Effect of Product Depth Size of a Brand on the Overall Impression of a Product
sensory similarity	Similarity: a Conceptual Clarification and Examination of the Influence on Cognitive Processes from a Grounded Perspective
Sentiment analysis	The Interplay of User-Generated and Company-Generated Content in Driving Company Ratings: a Text Mining Approach
Sentiment towards marketing	Sentiment Towards Marketing in a Globalizing World: an Exploring Study and Cross-Cultural Comparison Between the U.S. and Dubai
Service	SERVSTRESS: a New Scale to Measure Service Induced Consumer Stress Meditation While Waiting for a Service: How Mindfulness Can Improve Consumer Satisfaction
service constraints	Why Service Theories Fail: Challenges to the Implementation of Management Models Explained
Service Dominant Logic	Value Co-Creation as a Promotional Strategy to Build the Institutional Image to a Hospital Located in the South of Brazil (an Abstract) Co-Creation Design: a Theoretical Model of Design Management from the Service Dominant Logic of Marketing (an Abstract) Co-Creation in the Perspective of Service Dominant Logic: Multiple Case Studies in Three Retail Segments Comparing North and South of Brazil (an Abstract)
service employees	I Do Not Say What I Think: the Moderator Role of Age in Shaping Implicit and Explicit Social Cognitions
Service encounter	Feeling Watched: the Impact of Tip Visibility on Customer Engagement & Firms' Financial Outcomes (Structured Abstract)
Service Failure	The Moderating Effect of Failure Severity, Failure Stability and Self-Construal in Perceptions of Group Versus Individual Service Failure and Their Effects on Outcomes: Structured Abstract Consumer Anger After Double Deviation: the Role of Failure Severity, Service Involvement, and Recovery Timing - Structured Abstract
Service innovations	Understanding Service Innovation Strategies in Healthcare Organizations: a Preliminary Model (Structured Abstract)
service marketing	Why Service Theories Fail: Challenges to the Implementation of Management Models Explained
Service Provider Perspectives	Complementary and Alternative Medicine: Exploratory Study of Provider Perspectives
Service Quality	Shifting Brick-and-Mortar Retailing to the next Level: Exploring the Quality of Digital Services
service recovery	The Position of Trust in the Service Recovery Context and Its Subsequent Effect on the Repurchase Intention Consumer Anger After Double Deviation: the Role of Failure Severity, Service Involvement, and Recovery Timing - Structured Abstract
service theories	Why Service Theories Fail: Challenges to the Implementation of Management Models Explained
Service-dominant logic	Servicescape 2.0 – the Facility’S Contribution to Sustainability Infusion in Value Co-Creation: Extended Abstract
services	The Meaning of Customer-Driven Labels for Complex Service Innovations: a Dual Customer-Firm Investigation in the Insurance Sector Structured Abstract: How to Be Real: Understanding and Assessing Enactment Strategies of Service Provider Authenticity
Services marketing	Convergence of Knowledge and Purchase Intentions: Symbiotic Impact on Decision Making The Effectiveness of Anthropomorphic Brand Characters Versus Spokespeople in Collaborative Consumption: Structured Abstract
Servicescape	Servicescape 2.0 – the Facility’S Contribution to Sustainability Infusion in Value Co-Creation: Extended Abstract
Servicescape satisfaction	Making Sense of Meaningful Third Places: Effects of Servicescape, Place Meanings, and Emotions
servicios	Co-creation of Wellness in Sports Practices: Structured Abstract
SERVQUAL	Structured Abstract: Oscars in the Digital Age: the Relevancy and Perceived Quality of the Academy Awards to Millennials
Sesgo	Superior in-Store Presence. The Impact of High Performing Stock Boys in Sales
shared mobility	From B2C to P2P – a Marketing Driven Analyzes of Peer-to-Peer Business Models in Shared Mobility Markets
shared self	Shared Self: from Micro-Level Sharing to Macro-Level Sustainability
Shareholder value	Innovation for Economically Disadvantaged Customers and Shareholder Value: Exploring the Role of Marketing, Corporate Governance, and Corporate Citizenship
Sharing	Shared Self: from Micro-Level Sharing to Macro-Level Sustainability The Gratifications of Ephemeral Marketing Content and the Use of Snapchat in Millennial Generation and Its Impact on Purchase Motivation
Sharing Economy	“We Shall Not Remain Passive”: TSR Implications in the Sharing Economy Context Self-Construal and Willingness to Participation in Sharing Economy From B2C to P2P – a Marketing Driven Analyzes of Peer-to-Peer Business Models in Shared Mobility Markets Is Sharing Caring? Consumer Responsibility for Rented Products
Shopper satisfaction	Time Flies: the Role of Desire to Stay at the Mall in Enhancing the Shopping Experience: Structured Abstract
Shopping	Augmented Reality in Retail and E-Commerce: a Literature Review
Shopping Cart Abandonment	Motivations Behind Consumer Online Shopping Cart Use and Abandonment
Shopping Cart Use	Motivations Behind Consumer Online Shopping Cart Use and Abandonment
Shopping Convenience	Impact of Augmented Reality on Cross-Buying Intention at the Point of Sale
Shopping enjoyment	The Moderating Roles of Time Pressure and Individualism for Retail Event Sponsorship
shopping habits	Understanding Food Waste Behavior: a Model of Morals, Habits and Knowledge
Shopping Malls	Time Flies: the Role of Desire to Stay at the Mall in Enhancing the Shopping Experience: Structured Abstract Facilities Planning in Retailing and Value Generation Among Urban Consumers
Signaling theory	A Signaling Theory Approach to Relationship Recovery: Structured Abstract Global Versus Local Brands in an Emerging Market: Structured Abstract Signaling Product Quality with Virtual Reality? an Interpretation with Consumer-Perceived Marketing Media Innovativeness
similarity	Perceived Similarity as a Lever to Develop the Modest Fashion Market in France Do Birds of a Feather Flock Together? an Exploration of Why Consumers Follow Beauty Influencers on Social Media: Structured Abstract
Skepticism	Consumer Skepticism About Online Reviews and Their Decision-Making Process: the Role of Self-Efficacy and Regulatory Focus Sustainability, Skepticism and Suspicion: What Do Consumers Think About Retailers?
sky	The Sky Above: an Investigation into the Visual Dimensions of the Sky: Structured Abstract
Small and Medium-Sized Entreprises	Cultural Context in the Design of SME Guerrilla Marketing Campaigns
Small businesses	Structured Abstract: Data Here Today, Gone Tomorrow - a Longitudinal Study on the Delivery of Marketing Intelligence to Small Businesses
smart devices	Mature Consumers and Smart Devices: How They Mitigate Future Vulnerability ? a Structured Abstract
smart product	Psychological Ownership and Consumer Happiness
Smart Products	“We Know Everything About You…” - a Conceptual Model on the Acceptance of Smart Products
SMEs	Most Important Activities in New Product Development Process in Peruvian Medium-Sized Companies The Level Matters: Customer Involvement Capability Level, Innovation and Enterprise Performance
SNAP program	The Impact of Medicaid and SNAP Program Participation on WIC Participants’ Redemption Behavior Pattern
Soccer Fans	Sports Marketing: Feelings and Emotions of Soccer Fans in Brazil (an Abstract)
Social	You Feed Me and I’ll Feed You: Exploring the Relationship Between Sales Activity and Organizational Social Media Marketing Culture
Social attractiveness	Structured Abstract – Me, Myself, and My Wine: (over)Consumption of Wine as a Response to Narcissism, Social Attractiveness and Subjective Knowledge
social cognition	Incivility Among Employees as the Driver of Customer Unethical Behavior and Customer Citizenship Behavior: the Role of Customers’ Perceived Ethicality I Do Not Say What I Think: the Moderator Role of Age in Shaping Implicit and Explicit Social Cognitions
Social Consumption motivation	“The Self” and Luxury? Exploring the Effects of Self-Concept Constructs on Attitudes Toward Luxury Brands: a Structured Abstract
social contagion	Effect of Social Contagion and Characteristics of Visual Electronic Word-of-Mouth on Purchase Intent and Affect
social context	Influence of Relational Message Appeal and Relational Context of Exposure on Advertising Liking: a Structured Abstract
Social Distance	The Dark Side of Brand Community Membership: Are Members Bound to the Brand or the Brand Tribe?
social exclusion	Consumers as Brand Managers: Exclusion and Status in Communities - Structured Abstract
Social identity	“Me Trying to Talk About Sustainability”: Exploring the Psychological and Social Implications of Environmental Issues Through User-Generated Content Social Media Effects on Human Brand Sampling: a Non-Linear Time Series Analysis: Structured Abstract
Social Media	Love Me or Hate Me! This Is Who I Am: the Use of Instagram to Create Shared Ethnic Identity Practices Brand Narratives in a World of Fragmented Digital Media Effects of Different Types of Endorser in Social Media: Structured Abstract A Star Was Born: the Professional Trajectory of Brazilian Digital Influencers Social Networking and Micro-Celebrity: a Preliminary Framework Capturing the Impact of Social Media Influencers and Peers on Symbolic Consumption The Emoji Effect: When the Smiley Is Mightier than the Pen How UGC Advertising Parody Drives Negative WOM: the Mediating Role of CSR Consumer Beliefs. Impact of Habitual Use of Social Media on Effectiveness Evaluation: Sequential Mediation of Motivation, Social Media, Image and Spillover Effect Using Humor to Deal with Inappropriate Online Complaints “Does It Go Without Saying?”: Implication of Electronic Word-of-Mouth in Luxury Branding Social Media Effects on Human Brand Sampling: a Non-Linear Time Series Analysis: Structured Abstract Social Media Interactions and Offline Purchasing Decisions: Differences Between Products and Services Studying the Effects of Sponsorship Disclosure and Message Complexity on Consumers’ Responses via Text Analysis: Structured Abstract
Social media analysis	Analysis of Contents in Social Networks: Understanding Markets: Structured Abstract
Social media brand identification	Brand Identification, Information Disclosure and Consumers’ Brand Engagement on Social Media: Structured Abstract
social media influencer	“Are You Doing This for Good or Bad Reasons?” Consumers’ Attributions of SMI’S Motivations Mediating the Persuasion Process: Structured Abstract Do Birds of a Feather Flock Together? an Exploration of Why Consumers Follow Beauty Influencers on Social Media: Structured Abstract
Social Media Influencers	Social Networking and Micro-Celebrity: a Preliminary Framework Capturing the Impact of Social Media Influencers and Peers on Symbolic Consumption
social media marketing	Consumer Curation on Social Shopping Sites The Relevance of Demographical Similarity and Factuality in Social Influencer Marketing
Social media strategy	The Effects of Loneliness on Consumers’ Attitudes Towards Brands’ Social Media Strategies Consumers’ Exposure to the Inexpedient Message: a Systematic Analysis to Evaluate the Consequences on Brand Reputation in Social Media
Social Networks	How Electronic Word of Mouth Influence Brand Relationship and Purchase Intention
Social Presence	To Trust or Not to Trust My AI Based Voice Assistant: Dealing with Consumer Uncertainties
Social support	I Challenge You to Improve Your Food Consumption: the Role of Gamification and Social Support to Further Engage with Mobile Apps. Structured Abstract
socioeconomic status	Sense of Power: Policy Insights for Encouraging Consumers’ Healthy Food Choice
Sound and Visual Logos	An Experimental Study on the Effect of Sound and Visual Logos in Brand Recognition (an Abstract)
Sound Branding	An Experimental Study on the Effect of Sound and Visual Logos in Brand Recognition (an Abstract)
South Asian Women	Love Me or Hate Me! This Is Who I Am: the Use of Instagram to Create Shared Ethnic Identity Practices
Spain	The Erp Implementation Process as Base for Marketing Strategy. Structured Abstract
spatial cues	The Right Move? the Influence of Motion Direction in Advertising on Brand Trust
Spatial models	The Impact of Coalition LP Evolution on Member Purchase and Redemption Activity
Special Session	Finding Your Way Beyond Academic Walls: Obstacles and Challenges International Scholars Manage Throughout Doctoral and Early Career Years Virtual Consumption and Shopping Experiences: Understanding Consumer Information Processing Through New Technologies
spillover effect	Impact of Habitual Use of Social Media on Effectiveness Evaluation: Sequential Mediation of Motivation, Social Media, Image and Spillover Effect
Spirituality	Antecedents of Mindful Consumption
Spokespersons	The Effectiveness of Anthropomorphic Brand Characters Versus Spokespeople in Collaborative Consumption: Structured Abstract
Sponsorship	Semantics or Semiotics? Exploring the Effects of Sponsor Associations with Rival Teams on Highly Identified Fans: Structured Abstract The Moderating Roles of Time Pressure and Individualism for Retail Event Sponsorship
Sponsorship disclosure	Studying the Effects of Sponsorship Disclosure and Message Complexity on Consumers’ Responses via Text Analysis: Structured Abstract
sports betting	Investigating the Trait and Demographic Antecedents of Sports Betting Among Fantasy Sports Participants
Sports Marketing	Semantics or Semiotics? Exploring the Effects of Sponsor Associations with Rival Teams on Highly Identified Fans: Structured Abstract Sports Marketing: Feelings and Emotions of Soccer Fans in Brazil (an Abstract)
stakeholders	Stakeholders and Science, Communication and Coping: a Structured Abstract
Statements	Do You like This Paper? Would You Agree with “I like This Paper”? the Impact of Formulating Items as Questions Versus Statements on Evaluations: Strucutered Abstract
Status	Structured Abstract: Product-Sounds Effects on Consumers’ Impressions
stereotypes	I Do Not Say What I Think: the Moderator Role of Age in Shaping Implicit and Explicit Social Cognitions
Stockboys	Superior in-Store Presence. the Impact of High Performing Stock Boys in Sales: Structured Abstract.
Store brand	Relationships Between Brand Experience and Customer Attitude: an Empirical Investigation: Structured Abstract
Store brands	Nonlinear Effects of Store Image Factors on Private Label Attitude: an Abstract
Store Evaluation	Natural Hazards! the Impact of Biophilic Elements on Pleasure: Structured Abstract
Store image	Nonlinear Effects of Store Image Factors on Private Label Attitude: an Abstract
Story	Brand Narratives in a World of Fragmented Digital Media
Storytelling	Brand Narratives in a World of Fragmented Digital Media
strategic drivers	Killing Two Birds with One Stone: the Retail Dilemma – Innovate or Die
strategic marketing	Comparing Alternative Techniques for Testing Configurations in Strategic Marketing Research
streaming platforms	Binge Watching and Streaming Platforms: Brand Priming Influence on Behavior Intention and the Role of Consumer Wisdom
stress	SERVSTRESS: a New Scale to Measure Service Induced Consumer Stress
stress levels	Stressed and Relaxed Behavior and Impact on Purchase Intentions Through Menu Labeling
Structural Equation Modelling	Employee Brand Equity: an Integrated Examination in India Structured Abstract
student choice making	Exploring the Harmful Effect of Informational Dissonance on Students’ Recruitment. a Moroccan Case Study
student engagement	Overcoming the Fixation on Graded Deliverables: Structured Abstract
Student Evaluation	Schools’ Evaluations and the Advocacy Roles of Students (an Abstract)
Students	Consumer Behavior in Higher Education: Professional Ambitions of Students in South Brazil (an Abstract)
Subjective knowledge	Structured Abstract – Me, Myself, and My Wine: (over)Consumption of Wine as a Response to Narcissism, Social Attractiveness and Subjective Knowledge
Subtle luxuries	Subtle Luxuries: Motivations for Consumption
sunlight	The Sky Above: an Investigation into the Visual Dimensions of the Sky: Structured Abstract
Supermarkets	Nonlinear Effects of Store Image Factors on Private Label Attitude: an Abstract
Supplier	Conceptualization, Measurement and Effects of Suppliers’ Perceived Control over the Exchange on Multisided Platforms
supply chain marketing	Quelling the Fires: a Case Study in Progress of an Extended RBV Process
Survey Data	Motivations Behind Consumer Online Shopping Cart Use and Abandonment
Survey response	Do You like This Paper? Would You Agree with “I like This Paper”? the Impact of Formulating Items as Questions Versus Statements on Evaluations: Strucutered Abstract
suspicion	Sustainability, Skepticism and Suspicion: What Do Consumers Think About Retailers?
Sustainability	When Big Is Bad: the Challenges of Brand Dominance and Eco-Legitimacy Is It Just the Matter of Position? Role of the Prompts Type and Position on Consumer Sustainable Behavior Online Product Descriptions for Sustainable Fashion in Different Market Contexts: Structured Abstract Sustainability, Skepticism and Suspicion: What Do Consumers Think About Retailers? Assessing the Perceived Environmental Friendliness of Different Packaging Materials: a Structured Abstract
Sustainability performance	The Role of Alliance Portfolio Diversity in Sustainable Supply Chain Management
sustainable buying behavior	Customer Behavior Towards Second-Hand Online Shopping: Structured Abstract
sustainable consumer behavior	The Power of Knowledge: Driving Sustainable Hotel Choices Through Decision Trade-Offs
sustainable consumption	Is It Just the Matter of Position? Role of the Prompts Type and Position on Consumer Sustainable Behavior Off the (Block)Chain! the Effect of Knowledge Construals on Consumer Evaluations of Product Sustainability An Integrative Framework of Sustainable Consumption Types and Their Antecedents
sustainable hospitality	The Power of Knowledge: Driving Sustainable Hotel Choices Through Decision Trade-Offs
Sustainable supply chain management	The Role of Alliance Portfolio Diversity in Sustainable Supply Chain Management
Symbolic Consumption	Social Networking and Micro-Celebrity: a Preliminary Framework Capturing the Impact of Social Media Influencers and Peers on Symbolic Consumption
systematic literature review	An Integrative Framework of Sustainable Consumption Types and Their Antecedents
systematic text analysis	Consumers’ Exposure to the Inexpedient Message: a Systematic Analysis to Evaluate the Consequences on Brand Reputation in Social Media
T
Tacit Knowledge	Internal Marketing Strategy Based on the Translated Document in the Japanese Global Enterprises
Tactile	The ‘Healthy=Light” Heuristic
Tainted	Gifts Are Sacred Until the Deal Strikes: a Structured Abstract
TAM	User Acceptance of Information Technology Systems as a Driver of Innovation in the Colombian Fashion Industry: Structured Abstract
taste	How to Counter the Reasons for Rejecting Insects as Food?
technology	Mature Consumers and Smart Devices: How They Mitigate Future Vulnerability ? a Structured Abstract
technology acceptance	The Acceptance of “Digital Driving” as a Marketing Challenge of the Automotive Industry – a Dive into Head-up Displays as Advanced Driver Assistance System “As Different as Chalk and Cheese” – E-Mobility Acceptance from the Viewpoint of Users and Non-Users User Acceptance of Information Technology Systems as a Driver of Innovation in the Colombian Fashion Industry: Structured Abstract Killing Two Birds with One Stone: “All That Glitters Is Not Gold” – Performance of Ev-Charging Infrastructure from a European User Perspective
Technology Acceptance Model	A Structured Abstract on Student Attitudes Toward the Use of Virtual Reality (VR) Technology in Business Courses: a Technology Acceptance Model (TAM) Approach
Technology Adoption	To Trust or Not to Trust My AI Based Voice Assistant: Dealing with Consumer Uncertainties
teleology	The Erp Implementation Process as Base for Marketing Strategy. Structured Abstract
Text mining	The Interplay of User-Generated and Company-Generated Content in Driving Company Ratings: a Text Mining Approach “Does It Go Without Saying?”: Implication of Electronic Word-of-Mouth in Luxury Branding
Texting and driving	Texting and Driving: the Use of Specific Ad Elements for Attitude Change
theoretical framework	Afm/Ams Granted Research Proposal: the Online Shopping Experience (Ose) - Expanding an Existing Framework - Work in Progress (Abstract)
Theoretical Model	Co-Creation Design: a Theoretical Model of Design Management from the Service Dominant Logic of Marketing (an Abstract)
time	The Moderating Roles of Time Pressure and Individualism for Retail Event Sponsorship The Erp Implementation Process as Base for Marketing Strategy. Structured Abstract
Time preference	Psychological and Demographic Factors Influencing Responsible Credit Card Debt Payment
Time series	Social Media Effects on Human Brand Sampling: a Non-Linear Time Series Analysis: Structured Abstract
Tipped services	Feeling Watched: the Impact of Tip Visibility on Customer Engagement & Firms' Financial Outcomes (Structured Abstract)
Tips and tipping	Social Justice Versus Transactional Reward Factors That Motivate English-Speaking Tourists to Tip Hospitality Workers at All-Inclusive Mexican Resorts: Structured Abstract
TMT	Innovation for Economically Disadvantaged Customers and Shareholder Value: Exploring the Role of Marketing, Corporate Governance, and Corporate Citizenship
Topic modeling	What Aspects Drive the Success of a Low-Fit Extension Retailer? a Structural Topic Modeling Approach Using Product Reviews
touch device	The Power of Touch for Degustation in Produce Retailing
Touchpoints	Influences of Peer to Peer Interaction and Peace of Mind on Customer Experience: the Moderating Effect on Type of Service
Tourism	Social Justice Versus Transactional Reward Factors That Motivate English-Speaking Tourists to Tip Hospitality Workers at All-Inclusive Mexican Resorts: Structured Abstract Well-Being in Tourism: a Conceptual Model Exploring the Role of Customer Co-Creation
Tourism Destinations	Consumer-Based Brand Equity as Predictor of Three Behavioral Intention Outcomes on a Coastal Tourism Destination: Structured Abstract
tourism logos	Familiarity and the Recognition of Themes in Tourism Logos
Tourism Marketing	The Relevance of Demographical Similarity and Factuality in Social Influencer Marketing
Touristic destinations	A Structured Abstract: Cognitive Absorption of Virtual Reality Destination Images
Toys Market	Gender and Consumer Behavior in the Child Toys Market (an Abstract)
Transaction Cost Theory	An Evaluation of Factors That Explain Delinquency in Credit Unions: Decision Implications for Credit Unions CEOs and Executives
Transformative Service Research	“We Shall Not Remain Passive”: TSR Implications in the Sharing Economy Context
Translation	Internal Marketing Strategy Based on the Translated Document in the Japanese Global Enterprises
TripAdvisor	Authenticity Goes Digital: a Big Data Analysis of the Influence of the Country of Origin and Authenticity Perceptions on TripAdvisor Ethnic Restaurant Reviews
Trump	Trade Policy and International Marketing Under Reagan and Trump
Trust	To Trust or Not to Trust My AI Based Voice Assistant: Dealing with Consumer Uncertainties The Position of Trust in the Service Recovery Context and Its Subsequent Effect on the Repurchase Intention Do Birds of a Feather Flock Together? an Exploration of Why Consumers Follow Beauty Influencers on Social Media: Structured Abstract Social Responsibility in B2B and Its Influence¬ on Long-Term Orientation Through the Trust Analysis in Oil and Petrochemical Industry
Typicality	The Effects of Typicality and Novelty on Aesthetic Preference and Positive Emotions: an Extended Abstract
Typography	Typography of Commercial Websites: the Effects of the Interline Spacing on Internet Users’ Reactions
U
UGC	How UGC Advertising Parody Drives Negative WOM: the Mediating Role of CSR Consumer Beliefs.
Uncertainty	Can You Hear the Tension? Musical Tension-Release Effect on Affect and Recall in Advertising The Uncertainty-to-Win Effect in Gamified Settings Understanding the Uncertainty Using Sensitivity Analysis in Artificial Neural Networks Managing Uncertainty in Consumer Research: Replicability and the Elephant in the Lab (Structured Abstract)
Uncertainty Reduction	Consumers’ Perceptions of Online Video Reviews and Their Impact on Uncertainty Reduction
unit bias effect	Is There a “Gestalt Bias Effect” in Indulgence? Subjectively Constructing Food Units into Wholes (Versus Parts) Leads to Increased Indulgence. a Structured Abstract.
Universities	Value Co-Creation and the Relationship Between Professor and Students in the University Classroom (an Abstract)
upcycled foods	Will Consumers Consume Upcycled Foods?
Use	Marketing Communications & the Priming Effects Throughout the Social Media Use and Its Impact on Purchase and Re-Purchase The Gratifications of Ephemeral Marketing Content and the Use of Snapchat in Millennial Generation and Its Impact on Purchase Motivation
user experience	Killing Two Birds with One Stone: “All That Glitters Is Not Gold” – Performance of Ev-Charging Infrastructure from a European User Perspective
User-generated content	The Interplay of User-Generated and Company-Generated Content in Driving Company Ratings: a Text Mining Approach “Me Trying to Talk About Sustainability”: Exploring the Psychological and Social Implications of Environmental Issues Through User-Generated Content
Uses and Gratifications Theory	Motivations Behind Consumer Online Shopping Cart Use and Abandonment The Negative Effects of Mobile Retail App Use: Dealing with Regrettable Escapism
Utilitarian attitude	Green Values and Attitudes Predicting Purchase Intention of Bioplastic Water Bottle: Structured Abstract
V
Value co-creation	Interactivity, Engagement, Co Creation of -WOM Educational Virtual Environments In Colombia Co-Creating CSR Value Between Firms and Employees: Structured Abstract Servicescape 2.0 – the Facility’S Contribution to Sustainability Infusion in Value Co-Creation: Extended Abstract Value Co-Creation and the Relationship Between Professor and Students in the University Classroom (an Abstract) Co-Creation in the Perspective of Service Dominant Logic: Multiple Case Studies in Three Retail Segments Comparing North and South of Brazil (an Abstract)
Value in Use	Co-Creation in the Perspective of Service Dominant Logic: Multiple Case Studies in Three Retail Segments Comparing North and South of Brazil (an Abstract)
Value perception	Relationships Between Brand Experience and Customer Attitude: an Empirical Investigation: Structured Abstract
value-belief-norm (VBN) theory	Employee Pro-Environmental Behavior – Different Shades of Green
variety-seeking	Variety-Seeking and Loyalty Points Redemption Behavior
Vice	Guilty Red Food Packages: How the Color Red Affects Guilt Through Negative Cognitive Associations for Vice Products
Video Game	Competing Through Compelling FLOW Experiences: Examining the Antecedents and Consequences of Chinese Video Gamers
Virtual education	Interactivity, Engagement, Co Creation of -WOM Educational Virtual Environments In Colombia
Virtual Reality	A Structured Abstract on Student Attitudes Toward the Use of Virtual Reality (VR) Technology in Business Courses: a Technology Acceptance Model (TAM) Approach A Structured Abstract: Cognitive Absorption of Virtual Reality Destination Images Virtual Consumption and Shopping Experiences: Understanding Consumer Information Processing Through New Technologies Early Adoption of Innovative Media into Digital Marketing Strategies: the Radical Influence of Virtual Reality Signaling Product Quality with Virtual Reality? an Interpretation with Consumer-Perceived Marketing Media Innovativeness
Visit Intentions	Consumer-Based Brand Equity as Predictor of Three Behavioral Intention Outcomes on a Coastal Tourism Destination: Structured Abstract
Visitors' Attitude	Do You Love Open Kitchen Restaurant? Exploring Visitors’ Motivators for Sustainable Growth of Restaurants’ Industry: Structured Abstract
visual arrangements	The Right Move? the Influence of Motion Direction in Advertising on Brand Trust
Visual design	When Beauty Premium Turns into Beauty Penalty: the Influence of Visual Aesthetics After Product Recalls
Visual Framing	Political Marketing: the Visual Frames Effect and Political Ideology It’S Impact on Voting Intentions in Beautiful Political Products
visual images	Can Memes Improve Online Survey Resondents' Engagement and Data Quality?
Voice assistants	To Trust or Not to Trust My AI Based Voice Assistant: Dealing with Consumer Uncertainties
Volunteering	The Varying Impact of Self and Other Oriented Message Appeals on Volunteering
VOSViewer	Entrepreneurial Ecosystems: a 25-Year Bibliographic Overview - a Structured Abstract Bibliometric Perspectives: the Innovation and New Product Development Literature A Bibliometric Analysis on Agency Theory Using VOSViewer: Structured Abstract
W
Waiting Time	Meditation While Waiting for a Service: How Mindfulness Can Improve Consumer Satisfaction
wearable technology	Impact of Habitual Use of Social Media on Effectiveness Evaluation: Sequential Mediation of Motivation, Social Media, Image and Spillover Effect
weather	The Sky Above: an Investigation into the Visual Dimensions of the Sky: Structured Abstract
Web usability	Empowering Consumers as Co-Creators in Developing New Product Designs: Structured Abstract
Weight	The ‘Healthy=Light” Heuristic
Well-being	“We Shall Not Remain Passive”: TSR Implications in the Sharing Economy Context Pleasure Versus Meaning: Differences in Elevation and Well-Being for Hedonic and Eudaimonic Purchases Mature Consumers and Smart Devices: How They Mitigate Future Vulnerability ? a Structured Abstract
Wellbeing	The Negative Effects of Mobile Retail App Use: Dealing with Regrettable Escapism What Motivates the Adoption or Non-Adoption of Autonomous Cars? Exploring Wellbeing and Self-Expression Considerations of Prospective Adopters
WIC program	The Impact of Medicaid and SNAP Program Participation on WIC Participants’ Redemption Behavior Pattern
Willingness to buy	Gifts Are Sacred Until the Deal Strikes: a Structured Abstract
Willingness to Spend	Consumer-Based Brand Equity as Predictor of Three Behavioral Intention Outcomes on a Coastal Tourism Destination: Structured Abstract
Wine	Structured Abstract – Me, Myself, and My Wine: (over)Consumption of Wine as a Response to Narcissism, Social Attractiveness and Subjective Knowledge
WOM	Consumer-Based Brand Equity as Predictor of Three Behavioral Intention Outcomes on a Coastal Tourism Destination: Structured Abstract
women	Stakeholders and Science, Communication and Coping: a Structured Abstract
Women in Film	Lovers and Heroes: Gender Bias in Hollywood as Seen Through Character Archetypes
Word of mouth	Meditation While Waiting for a Service: How Mindfulness Can Improve Consumer Satisfaction Tell Me About It: Narrativity Perceptions in Product Packaging Influence Consumer Word of Mouth: Structured Abstract How to Effectively Drive Word of Mouth in Pop-up Stores: Structured Abstract Social Media Effects on Human Brand Sampling: a Non-Linear Time Series Analysis: Structured Abstract How Electronic Word of Mouth Influence Brand Relationship and Purchase Intention The Effect of WOM Type on Donors' Likelihood to Share
Word-of-Mouth	The Dark Side of Brand Community Membership: Are Members Bound to the Brand or the Brand Tribe? Effect of Social Contagion and Characteristics of Visual Electronic Word-of-Mouth on Purchase Intent and Affect Time Flies: the Role of Desire to Stay at the Mall in Enhancing the Shopping Experience: Structured Abstract
workplace spirituality	Towards Abundant Sales Organizations: How Workplace Spirituality and Innovative Climate Foster Customer-Related Outcomes – Structured Abstract
Y
year of establishment	Is Longer Always Better? the Non-Linear Effect of Longevity Claims on Quality: Structured Abstract
Yelp	Distinction Versus Connection in Constructing Consumers’ Authentic Dining Experiences: Evidence from Yelp Reviews
youtube	A Star Was Born: the Professional Trajectory of Brazilian Digital Influencers Effect of Social Contagion and Characteristics of Visual Electronic Word-of-Mouth on Purchase Intent and Affect