AMS2020: ACADEMY OF MARKETING SCIENCE 44TH ANNUAL CONFERENCE

A
Abell, Annika	Effects of Retail Ambient Color on Food Purchases
Aboulnasr, Khaled	The Interactive Role of Trust, Power and Severity in Consumers’ Response to Brand Transgressions: Structured Abstract Brand Identification, Information Disclosure and Consumers’ Brand Engagement on Social Media: Structured Abstract
Abuazzah, Haneen	Social Responsibility in B2B and Its Influence¬ on Long-Term Orientation Through the Trust Analysis in Oil and Petrochemical Industry
Achabou, Mohamed Akli	Consumer’S Sensitivity to Animal Well-Being Issue in the Luxury Sector
Acuti, Dilettta	How UGC Advertising Parody Drives Negative WOM: the Mediating Role of CSR Consumer Beliefs.
Adams, Frank	Quelling the Fires: a Case Study in Progress of an Extended RBV Process
Adewusi, Adedeji	Ethnic Identity in Buyer-Seller Negotiation: Insights from Informal Retail Channels in Nigeria: Structured Abstract
Adler, Susanne	More Insights into the Role of Warm Versus Cool Ambient Scents in Consumer Decision-Making
Afsharipour, Afshin	Bibliometric Perspectives: the Innovation and New Product Development Literature
Agnihotri, Raj	Towards Abundant Sales Organizations: How Workplace Spirituality and Innovative Climate Foster Customer-Related Outcomes – Structured Abstract
Agrawal, Rajat	Towards Abundant Sales Organizations: How Workplace Spirituality and Innovative Climate Foster Customer-Related Outcomes – Structured Abstract
Ahmad, Fayez	Consumer Skepticism About Online Reviews and Their Decision-Making Process: the Role of Self-Efficacy and Regulatory Focus
Ait Samo, Jihane	Finding Your Way Beyond Academic Walls: Obstacles and Challenges International Scholars Manage Throughout Doctoral and Early Career Years
Ajjan, Haya	The Essentials of Marketing Analytics: Teaching, Research and Practice
Akdeniz, Billur	Reexamining the Perceived Quality-Market Share Relationship: the Moderating Role of the Quality Perception Gap
Al Nabhani, Khalild	The Negative Effects of Mobile Retail App Use: Dealing with Regrettable Escapism
Albertsen, Levke	Structured Abstract: Consumers’ Perception of Product Information and Its Effect on Product Evaluation and Behavioral Intention
Albinsson, Pia A.	Love Me or Hate Me! This Is Who I Am: the Use of Instagram to Create Shared Ethnic Identity Practices Gifts Are Sacred Until the Deal Strikes: a Structured Abstract The Effectiveness of Anthropomorphic Brand Characters Versus Spokespeople in Collaborative Consumption: Structured Abstract
Ambika, Anupama	Discovering Interdependent Digital Self: a Multidimensional Perspective – Structured Abstract
An, Lam	How Facial Prominence Impacts Perception of Interaction Space and Consumer Response
Anastasiadou, Elena	Servicescape 2.0 – the Facility’S Contribution to Sustainability Infusion in Value Co-Creation: Extended Abstract
Anderson, Kelley Cours	Signaling Product Quality with Virtual Reality? an Interpretation with Consumer-Perceived Marketing Media Innovativeness Early Adoption of Innovative Media into Digital Marketing Strategies: the Radical Influence of Virtual Reality
Andzulis, James	I Get by With a Little Help from My Friends: A Peer Learning Approach to Sales Education
Ang, Tyson	Incivility Among Employees as the Driver of Customer Unethical Behavior and Customer Citizenship Behavior: the Role of Customers’ Perceived Ethicality
Anning-Dorson, Thomas	The Level Matters: Customer Involvement Capability Level, Innovation and Enterprise Performance
Aouina-Mejri, Chiraz	Should We Continue Using Intelligent Virtual Assistants? the Role of Gratifications and Privacy Concerns
Aoyama, Yoko	Internal Marketing Strategy Based on the Translated Document in the Japanese Global Enterprises
Arli, Denni	Who Is More Religious and Ethical? a Comparative Study Between Republicans, Democrats and Others: Implications for Political Marketing
Arndt, Aaron D.	Positive Interruptions in the Commercial Interaction: When the Seller Receive Unexpected Help How Do We Properly Quality Control Crowdsourced Data? a Round Table Discussion
Arnold, Mark	Exploring Advertising Creativity and Interference: Can Creative Ads Cut Through the Noise?
Arnold, Mark J.	The Dark Side of Brand Community Membership: Are Members Bound to the Brand or the Brand Tribe?
Arya, Vikas	Do You Love Open Kitchen Restaurant? Exploring Visitors’ Motivators for Sustainable Growth of Restaurants’ Industry: Structured Abstract
Ashley, Christy	Can You Hear the Tension? Musical Tension-Release Effect on Affect and Recall in Advertising
Audrezet, Alice	Perceived Similarity as a Lever to Develop the Modest Fashion Market in France
Aw, Eugene Cheng-Xi	Celebrities as Brand Shields - the Role of Parasocial Relationship and Self-Congruity in Brand Transgressions: Structured Abstract
Ayaz, Hasan	Will Consumers Consume Upcycled Foods?
Aydın, Aslı Elif	Psychological and Demographic Factors Influencing Responsible Credit Card Debt Payment Understanding Food Waste Behavior: a Model of Morals, Habits and Knowledge The Varying Impact of Self and Other Oriented Message Appeals on Volunteering
B
Babin, Barry	Crafting a High Integrity Manuscript: AMS Code of Publishing Ethics How Do We Properly Quality Control Crowdsourced Data? a Round Table Discussion
Babin, Jessica	When Humanization Backfires - Consumer Preference for Algorithmic Product Curation Consumer Curation on Social Shopping Sites
Bachouche, Hajer	“You Vote. We Donate.” an Investigation of the Efficacy of Empowerment to Select Strategies Implemented in Crm Campaigns: Structured Abstract
Backhaus, Christof	Commercialization in Professional Sports: Understanding Consumers’ Perceptions and Responses
Badrinarayanan, Vishag	Towards Abundant Sales Organizations: How Workplace Spirituality and Innovative Climate Foster Customer-Related Outcomes – Structured Abstract
Baena, Veronica	Internationalisation of Hotel Chains: Entry Modes and Firm Performance
Bagherzadeh, Ramin	The Moderating Effect of Failure Severity, Failure Stability and Self-Construal in Perceptions of Group Versus Individual Service Failure and Their Effects on Outcomes: Structured Abstract Self-Construal and Willingness to Participation in Sharing Economy
Bahmani, Navid	Social Media Effects on Human Brand Sampling: a Non-Linear Time Series Analysis: Structured Abstract
Bal, Anjali	Lovers and Heroes: Gender Bias in Hollywood as Seen Through Character Archetypes
Balabanis, George	Comparing Alternative Techniques for Testing Configurations in Strategic Marketing Research
Bambauer-Sachse, Silke	Structured Abstract: Consumer Perceptions of Price Complexity, Manipulation and Fairness in the Context of Increasing Levels of Differential Pricing and Dynamic Pricing Consumer Anger After Double Deviation: the Role of Failure Severity, Service Involvement, and Recovery Timing - Structured Abstract
Barhorst, Jennifer	Virtual Consumption and Shopping Experiences: Understanding Consumer Information Processing Through New Technologies
Barnard, Art	Understanding the Expatpreneurs: an Exploratory Study with Abductive Reasoning
Barney, Christian	Tell Me About It: Narrativity Perceptions in Product Packaging Influence Consumer Word of Mouth: Structured Abstract
Barone, Ada Maria	Consumers' Responses to Food Waste: How Attribution and Guilt Lead to Compensatory Behaviors
Bart, Yakov	Personalized Online Customer Experience: the Effect of Information Transparency: Structured Abstract
Baruca, Arne	Entertainment Value in Pop-up Retailing: Structured Abstract Love Is All Around Us, Love Is Global – It Turns out, It’S Not Expressed the Same for All Brands
Bataoui, Soffien	Can a Nudge Induce Inferences of Manipulative Intent?
Bauer, Brittney C.	The Dark Side of Brand Community Membership: Are Members Bound to the Brand or the Brand Tribe?
Baumann, Jasmin	Co-Creative Value in Customer-Salesperson Interactions Within a B2C Service Context - a Structured Abstract
Bayaa Rassou, Oula	Generational Differences in Brand Hate: Structured Abstract
Becheur, Imene	Generational Differences in Brand Hate: Structured Abstract
Becker, Jan-Michael	Managing Uncertainty in Consumer Research: Replicability and the Elephant in the Lab (Structured Abstract)
Beese, Gerald-Alexander	Marketing Research Automation and Robotization (M-RAR) – a Chance for Marketing Practice and a Risk for Marketing Science/Scientists? The Acceptance of “Digital Driving” as a Marketing Challenge of the Automotive Industry – a Dive into Head-up Displays as Advanced Driver Assistance System
Belk, Russ	Discovering Interdependent Digital Self: a Multidimensional Perspective – Structured Abstract
Benoit, Ilgım Dara	Texting and Driving: the Use of Specific Ad Elements for Attitude Change
Bhatt, Siddharth	Will Consumers Consume Upcycled Foods?
Bhattarai, Ashok	The Moderating Effect of Failure Severity, Failure Stability and Self-Construal in Perceptions of Group Versus Individual Service Failure and Their Effects on Outcomes: Structured Abstract Self-Construal and Willingness to Participation in Sharing Economy
Bhide, Manoj	Comparative Study on Effect of Fragrance and Music on Consumer Purchase Behaviour
Bian, Xuemei	Counterfeit Consumption: Effects of Values and Counterfeit Experience
Bimpeh, Michael	Understanding Service Innovation Strategies in Healthcare Organizations: a Preliminary Model (Structured Abstract)
Biswas, Dipayan	Effects of Retail Ambient Color on Food Purchases Scent, Proximity and Appeal: When Scented Advertising Raises Product Appeal
Bittencourt, Silvia	Co-Creation Design: a Theoretical Model of Design Management from the Service Dominant Logic of Marketing (an Abstract)
Bittner, Samantha	Consumers as Brand Managers: Exclusion and Status in Communities - Structured Abstract
Blankenberg, Ann-Kathrin	Structured Abstract: the Power of Consumers’ Sustainable Product Purchasing
Bock, Dora	Organizational Frontline Research Opportunities
Bolander, Willy	Exploring the Nature and Impact of Social Sales Management Practices on Envy in Competitive Sales Environments
Bolen, Natalie	Stakeholders and Science, Communication and Coping: a Structured Abstract
Boles, Jim	Crafting a High Integrity Manuscript: AMS Code of Publishing Ethics
Boman, Laura	How Renting Increases Happiness for Material Expenditures The Effect of WOM Type on Donors' Likelihood to Share
Bonetti, Francesca	Killing Two Birds with One Stone: the Retail Dilemma – Innovate or Die Killing Two Birds with One Stone: Special Session on Marketing Research with Practical Relevance
Bonomo, Flavia	The Multisensory Experience of Taste: the Effects of Senses and Brand in Wine Consumption
Borges, Adilson	Natural Hazards! the Impact of Biophilic Elements on Pleasure: Structured Abstract
Botha, Elsamari	Global Versus Local Brands in an Emerging Market: Structured Abstract
Bourassa, Maureen	Stakeholders and Science, Communication and Coping: a Structured Abstract Mature Consumers and Smart Devices: How They Mitigate Future Vulnerability ? a Structured Abstract
Brambilla, Flávio	Value Co-Creation as a Promotional Strategy to Build the Institutional Image to a Hospital Located in the South of Brazil (an Abstract) Co-Creation in the Perspective of Service Dominant Logic: Multiple Case Studies in Three Retail Segments Comparing North and South of Brazil (an Abstract) Schools’ Evaluations and the Advocacy Roles of Students (an Abstract) Value Co-Creation and the Relationship Between Professor and Students in the University Classroom (an Abstract) Gender and Consumer Behavior in the Child Toys Market (an Abstract) The Archetype of Bolsonaro Candidate in the Brazilian Presidential Election in the Perception of the Young Elector (an Abstract) An Experimental Study on the Effect of Sound and Visual Logos in Brand Recognition (an Abstract) Sports Marketing: Feelings and Emotions of Soccer Fans in Brazil (an Abstract) Co-Creation Design: a Theoretical Model of Design Management from the Service Dominant Logic of Marketing (an Abstract) Consumer Behavior in Higher Education: Professional Ambitions of Students in South Brazil (an Abstract)
Bressolles, Gregory	Customer Behavior Towards Second-Hand Online Shopping: Structured Abstract
Bruyneel, Sabrina	Is There a “Gestalt Bias Effect” in Indulgence? Subjectively Constructing Food Units into Wholes (Versus Parts) Leads to Increased Indulgence. a Structured Abstract.
BrÉe, Joël	“Live Big, Eat Small”! Advertising for Entomophagy by Kids' Awareness Raising: an Exploratory Study on Children in France
Buckler, Frank	Marketing Research Automation and Robotization (M-RAR) – a Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
Burman, Bidisha	Gifts Are Sacred Until the Deal Strikes: a Structured Abstract
Burmann, Christoph	Internal City Branding
Busagara, Theresia	Building Brands with Cause-Related Marketing Campaigns in Emerging Markets
Butenko Moseley, Olga	An Enemy Within - Intra-Country Consumer Animosity: Structured Abstract
Byun, Kyungah	When Beauty Premium Turns into Beauty Penalty: the Influence of Visual Aesthetics After Product Recalls
C
C. Bee, Colleen	Semantics or Semiotics? Exploring the Effects of Sponsor Associations with Rival Teams on Highly Identified Fans: Structured Abstract
Cabooter, Elke	Do You like This Paper? Would You Agree with “I like This Paper”? the Impact of Formulating Items as Questions Versus Statements on Evaluations: Strucutered Abstract
Cadogan, John W.	An Intra-Firm Analysis of the Link Between Marketing Adaptation and Export Venture Performance: Structured Abstract
Cadrazco-Parra, Wilson	The Value Constellation and Microfundaments of Marketing Dynamic Capabilities
Caemmerer, Barbara	Antecedents and Consequences of Market Orientation in Micro Organisations
Calantone, Roger	The Multifaceted Interplay Between Firms and the Financial Community: a Marketing Perspective
Caliskan, Aylin	If I Tap It, Will They Come? an Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset
Calvillo, Verónica	Social Justice Versus Transactional Reward Factors That Motivate English-Speaking Tourists to Tip Hospitality Workers at All-Inclusive Mexican Resorts: Structured Abstract
Cambier, Fanny	“Too Attractive to Be True?” - an Empirical Investigation of Alternative Matchup Mechanisms Underlying Peer Endorsement Effects. The Meaning of Customer-Driven Labels for Complex Service Innovations: a Dual Customer-Firm Investigation in the Insurance Sector
Campos, Tamara	Gender and Consumer Behavior in the Child Toys Market (an Abstract)
Campos Sousa, Ellen	Meditation While Waiting for a Service: How Mindfulness Can Improve Consumer Satisfaction
Cao, Joanne T.	Exploring Consumers’ Perceptions of the Ethicalness of Product Return Situations
Capelli, Sonia	Similarity: a Conceptual Clarification and Examination of the Influence on Cognitive Processes from a Grounded Perspective
Carlson, Brad D.	The Dark Side of Brand Community Membership: Are Members Bound to the Brand or the Brand Tribe? Similarity: a Conceptual Clarification and Examination of the Influence on Cognitive Processes from a Grounded Perspective Effects of Different Types of Endorser in Social Media: Structured Abstract Innovation for Economically Disadvantaged Customers and Shareholder Value: Exploring the Role of Marketing, Corporate Governance, and Corporate Citizenship
Carlson, Jamie	Competing Through Compelling FLOW Experiences: Examining the Antecedents and Consequences of Chinese Video Gamers
Carlson, Jeffrey	Motivations Behind Consumer Online Shopping Cart Use and Abandonment
Carson, Grace	Structured Abstract: Data Here Today, Gone Tomorrow - a Longitudinal Study on the Delivery of Marketing Intelligence to Small Businesses
Casañas, Maria Isabel	Factors That Motivate Impulse Purchase in Online Group Purchase Context: Structured Abstract
Ceballos, Lina	Analysis of Contents in Social Networks: Understanding Markets: Structured Abstract
Ceballos, Lina M.	The Effects of Typicality and Novelty on Aesthetic Preference and Positive Emotions: an Extended Abstract User Acceptance of Information Technology Systems as a Driver of Innovation in the Colombian Fashion Industry: Structured Abstract
Cerha, Cordula	Is Sharing Caring? Consumer Responsibility for Rented Products
Cervino, Julio	Internationalisation of Hotel Chains: Entry Modes and Firm Performance Factors That Motivate Impulse Purchase in Online Group Purchase Context: Structured Abstract
Chaker, Nawar	Authenticity via Negativity: Why Customers Respond Favorably to Frontline Employees Who Complain Exploring the Nature and Impact of Social Sales Management Practices on Envy in Competitive Sales Environments
Chan, Fanny Fong Yee	The Perceptions of Brand Co-Appearance in Product Placement
Chaney, Damien	Guilty Red Food Packages: How the Color Red Affects Guilt Through Negative Cognitive Associations for Vice Products
Chari, Simos	Comparing Alternative Techniques for Testing Configurations in Strategic Marketing Research
Charry, Karine	I Challenge You to Improve Your Food Consumption: the Role of Gamification and Social Support to Further Engage with Mobile Apps. Structured Abstract “Are You Doing This for Good or Bad Reasons?” Consumers’ Attributions of SMI’S Motivations Mediating the Persuasion Process: Structured Abstract
Chatzopoulou, Elena	Authenticity Goes Digital: a Big Data Analysis of the Influence of the Country of Origin and Authenticity Perceptions on TripAdvisor Ethnic Restaurant Reviews
Chebat, Jean-Charles	Assessing the Predictive Validity of Three Methods of Measuring Self-Image Congruence
Chen, Jiehua	Competing Through Compelling FLOW Experiences: Examining the Antecedents and Consequences of Chinese Video Gamers
Chen, Jing	Adopting Artificial Intelligence to Manage a Turbulent Environment
Cheng, Julian Ming Sung	The Role of Alliance Portfolio Diversity in Sustainable Supply Chain Management
Cheng, Zixuan	“Does It Go Without Saying?”: Implication of Electronic Word-of-Mouth in Luxury Branding Assessing the Perceived Environmental Friendliness of Different Packaging Materials: a Structured Abstract Studying the Effects of Sponsorship Disclosure and Message Complexity on Consumers’ Responses via Text Analysis: Structured Abstract
Cherif, Emna	What Matters Most for Online-Personalized Ads? the Effect of Product and Brand Personalization on Eye-Movements
Chernikova, Valeriia	Consumers’ Perceptions of Online Video Reviews and Their Impact on Uncertainty Reduction
Chevtchouk, Yanina	Affective and Behavioral Outcomes of Perceived Un/Ethical Action in Luxury Brand Experiences: Structured Abstract
Chohan, Raeesah	A Bibliometric Analysis on Agency Theory Using VOSViewer: Structured Abstract Global Versus Local Brands in an Emerging Market: Structured Abstract
Chryssochoidis, George	Counterfeit Consumption: Effects of Values and Counterfeit Experience
Ciocarlan, Cristina	Employee Pro-Environmental Behavior – Different Shades of Green
Ciuchita, Robert	Consumers’ Perceptions of Online Video Reviews and Their Impact on Uncertainty Reduction
Claeys, Pauline	“Are You Doing This for Good or Bad Reasons?” Consumers’ Attributions of SMI’S Motivations Mediating the Persuasion Process: Structured Abstract
Clark, Terry	Pushing Boundaries in Marketing Concepts and Research
Cloutier, Kyle	Off the (Block)Chain! the Effect of Knowledge Construals on Consumer Evaluations of Product Sustainability
Coble, Kyle	Exploring Advertising Creativity and Interference: Can Creative Ads Cut Through the Noise?
Coetzee, Zandereen	Global Versus Local Brands in an Emerging Market: Structured Abstract
Cook, Laurel	Brand Vulgarity: the Impact on Reputation, Image and Corporate Social Responsibility
Cornwell, T. Bettina	Commercialization in Professional Sports: Understanding Consumers’ Perceptions and Responses
Corsi, Armando	Structured Abstract – Me, Myself, and My Wine: (over)Consumption of Wine as a Response to Narcissism, Social Attractiveness and Subjective Knowledge
Cowan, Kirsten	Online Product Descriptions for Sustainable Fashion in Different Market Contexts: Structured Abstract
Cowley, Elisabeth	Do You like This Paper? Would You Agree with “I like This Paper”? the Impact of Formulating Items as Questions Versus Statements on Evaluations: Strucutered Abstract
Cozzio, Claudia	The Effect of Price Bunding on Individual Decision-Making Behavior Toward Complementary Unbundled Items
Crisafulli, Benedetta	What Motivates the Adoption or Non-Adoption of Autonomous Cars? Exploring Wellbeing and Self-Expression Considerations of Prospective Adopters
Crittenden, Victoria	Toward a Research Agenda for the Future of Direct Selling: Output from the DSEF Research Forum at UT Austin
Cruz-Milan, Oliver	Consumer-Based Brand Equity as Predictor of Three Behavioral Intention Outcomes on a Coastal Tourism Destination: Structured Abstract
Crépin, Alice	Effect of Social Contagion and Characteristics of Visual Electronic Word-of-Mouth on Purchase Intent and Affect
Cziehso, Gerrit	The Fairness of Dynamic Pricing - an Empirical Investigation on Strategies of Applying Dynamic Prices for One-Time Transactions and Term Contracts
Czinkota, Michael	Trade Policy and International Marketing Under Reagan and Trump
D
Dakduk, Silvana	Influences of Peer to Peer Interaction and Peace of Mind on Customer Experience: the Moderating Effect on Type of Service
Dalakas, Vassilis	Semantics or Semiotics? Exploring the Effects of Sponsor Associations with Rival Teams on Highly Identified Fans: Structured Abstract
Darden, Bryan	An Evaluation of Factors That Explain Delinquency in Credit Unions: Decision Implications for Credit Unions CEOs and Executives
Dass, Mayukh	Effects of Brand Compatibility and Narrative Features on Funding Level of Crowdfunding Projects: Structured Abstract
De Angelis, Matteo	Consumers' Responses to Food Waste: How Attribution and Guilt Lead to Compensatory Behaviors
de Araujo Gil, Luciana	“The Self” and Luxury? Exploring the Effects of Self-Concept Constructs on Attitudes Toward Luxury Brands: a Structured Abstract
De Barnier, Virginie	Is Longer Always Better? the Non-Linear Effect of Longevity Claims on Quality: Structured Abstract
De Kerviler, Gwarlann	“Make an Effort to Show Me Love” the Effects of Indexical and Iconic Authenticity on Consumer Perceived Ethicality
De Pietro, Michela	Consumers’ Exposure to the Inexpedient Message: a Systematic Analysis to Evaluate the Consequences on Brand Reputation in Social Media
De Regt, Anouk	“Does It Go Without Saying?”: Implication of Electronic Word-of-Mouth in Luxury Branding Assessing the Perceived Environmental Friendliness of Different Packaging Materials: a Structured Abstract Virtual Consumption and Shopping Experiences: Understanding Consumer Information Processing Through New Technologies Studying the Effects of Sponsorship Disclosure and Message Complexity on Consumers’ Responses via Text Analysis: Structured Abstract
Decaudin, Jean Marc	Culture and Humor in Ads: Structured Abstracts
Dekhili, Sihem	Well-Being in Tourism: a Conceptual Model Exploring the Role of Customer Co-Creation
Delpechitre, Duleep	I Get by With a Little Help from My Friends: A Peer Learning Approach to Sales Education
Denis, Etienne	Conservatives and Liberals: the Provide or Protect Theory in the Context of Charitable Donations
Deutsch, Jonathan	Will Consumers Consume Upcycled Foods?
Dhure, Srinivas	Comparative Study on Effect of Fragrance and Music on Consumer Purchase Behaviour
Diallo, Mbaye Fall	Relationships Between Brand Experience and Customer Attitude: an Empirical Investigation: Structured Abstract
Dickinson, John	An Item Analysis of an International Marketing Multiple-Choice Question Bank
Didi Alaoui, Mohamed	The Interplay Between Sensory Emojis and Background Color of an Email: a Construal Level Approach (a Structured Abstract)
Dimitriu, Radu	What Motivates the Adoption or Non-Adoption of Autonomous Cars? Exploring Wellbeing and Self-Expression Considerations of Prospective Adopters
Disch, William	The Essentials of Marketing Analytics: Teaching, Research and Practice
Dizdarevic, Amela	Shifting Brick-and-Mortar Retailing to the next Level: Exploring the Quality of Digital Services
Do, Diem	Determinants and Process of Negative Customer Engagement Behaviors
Dones, Virgin	The Gratifications of Ephemeral Marketing Content and the Use of Snapchat in Millennial Generation and Its Impact on Purchase Motivation
Dong, Meichen	Structured Abstract: Consumer’S Regulatory Foci and Construal Levels as Determinants of the Effectiveness of Online Marketing Messages
Dong, Xiaojing	The Impact of Coalition LP Evolution on Member Purchase and Redemption Activity
Downing, Joe	Social Justice Versus Transactional Reward Factors That Motivate English-Speaking Tourists to Tip Hospitality Workers at All-Inclusive Mexican Resorts: Structured Abstract
Drewes, Peter	The Essentials of Marketing Analytics: Teaching, Research and Practice
Duke, Lawrence	Variety-Seeking and Loyalty Points Redemption Behavior
Duncan, Sherese	Cultural Context in the Design of SME Guerrilla Marketing Campaigns
E
Echeverry-Gomez, Simon	What If? a Robot Challenge in a Marketing Course: Structured Abstract
Eckart, Li	Understanding the Uncertainty Using Sensitivity Analysis in Artificial Neural Networks
Edwards, Abigail	The Effectiveness of Anthropomorphic Brand Characters Versus Spokespeople in Collaborative Consumption: Structured Abstract
Eilert, Meike	Structured Abstract: How to Be Real: Understanding and Assessing Enactment Strategies of Service Provider Authenticity
Ekman, Peter	Servicescape 2.0 – the Facility’S Contribution to Sustainability Infusion in Value Co-Creation: Extended Abstract Business Actor Engagement – Exploring Its Antecedents and Outcomes: an Extended Abstract
Elbishbishy, Nada	Social Networking and Micro-Celebrity: a Preliminary Framework Capturing the Impact of Social Media Influencers and Peers on Symbolic Consumption
Elgaaied-Gambier, Leila	“Me Trying to Talk About Sustainability”: Exploring the Psychological and Social Implications of Environmental Issues Through User-Generated Content
Elhajjar, Samer	How Electronic Word of Mouth Influence Brand Relationship and Purchase Intention
Elmashhara, Maher Georges	Time Flies: the Role of Desire to Stay at the Mall in Enhancing the Shopping Experience: Structured Abstract
Elshiewy, Ossama	Consumer Preferences and Willingness to Pay for Different Aspects of Local Food Products: Structured Abstract
Enke, Margit	Understanding the Uncertainty Using Sensitivity Analysis in Artificial Neural Networks
Espinosa, Jennifer A.	Exploring Consumers’ Perceptions of the Ethicalness of Product Return Situations
F
Fajardo, Tatiana	Consumers as Brand Managers: Exclusion and Status in Communities - Structured Abstract
Fandrich, Thomas	Marketing Research Automation and Robotization (M-RAR) – a Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
Farhang, Maryam	The Moderating Effect of Failure Severity, Failure Stability and Self-Construal in Perceptions of Group Versus Individual Service Failure and Their Effects on Outcomes: Structured Abstract Self-Construal and Willingness to Participation in Sharing Economy
Farías, Pablo	Nonlinear Effects of Store Image Factors on Private Label Attitude: an Abstract
Fawaz, Rayan	“Does It Go Without Saying?”: Implication of Electronic Word-of-Mouth in Luxury Branding
Feng, Cai Mitsu	Declared Motivations for Expert Participation in a Delphi Study
Fennis, Bob	Is There a “Gestalt Bias Effect” in Indulgence? Subjectively Constructing Food Units into Wholes (Versus Parts) Leads to Increased Indulgence. a Structured Abstract.
Fergurson, J. Ricky	Structured Abstract: Salesperson Attributes That Influence Consumer Perceptions
Fernandez, Karen	Shared Self: from Micro-Level Sharing to Macro-Level Sustainability
Ferreira, Bruno Morgado	Schools’ Evaluations and the Advocacy Roles of Students (an Abstract)
Ferreira, Caitlin	Entrepreneurial Ecosystems: a 25-Year Bibliographic Overview - a Structured Abstract
Ferrell, Linda	Organizational Frontline Research Opportunities
Ferrell, O.C.	Crafting a High Integrity Manuscript: AMS Code of Publishing Ethics Pushing Boundaries in Marketing Concepts and Research
Fianco, Teilor	An Experimental Study on the Effect of Sound and Visual Logos in Brand Recognition (an Abstract)
Fine, Monica	Structured Abstract: Oscars in the Digital Age: the Relevancy and Perceived Quality of the Academy Awards to Millennials
Flecha-Ortiz, Jose	Political Marketing: the Visual Frames Effect and Political Ideology It’S Impact on Voting Intentions in Beautiful Political Products The Gratifications of Ephemeral Marketing Content and the Use of Snapchat in Millennial Generation and Its Impact on Purchase Motivation Marketing Communications & the Priming Effects Throughout the Social Media Use and Its Impact on Purchase and Re-Purchase
Flor, Nick	Can Memes Improve Online Survey Resondents' Engagement and Data Quality?
Flores, Milton	The Adverse Effect of Role Conflict on Salespeople’S Intuition and Sales Performance During B2B Prospecting
Flostrand, Andrew	Declared Motivations for Expert Participation in a Delphi Study
Ford, John	The Nature of Cross-Cultural Research Problems: a Structured Abstract Propensity to Assimilate - a Grounded Theory Development of the Consumer Acculturation Process: Structured Abstract How Do We Properly Quality Control Crowdsourced Data? a Round Table Discussion
Francisco Maffezzolli, Eliane Cristine	A Star Was Born: the Professional Trajectory of Brazilian Digital Influencers
Frankwick, Gary L.	Adopting Artificial Intelligence to Manage a Turbulent Environment
Fullmer, Savannah	Political Ethnocentrism in the New America
G
Gala, Prachi	Ceo Integrity and Entrepreneurial Orientation: Role Played by Marketing Power and Compensation Stressed and Relaxed Behavior and Impact on Purchase Intentions Through Menu Labeling Impact of Habitual Use of Social Media on Effectiveness Evaluation: Sequential Mediation of Motivation, Social Media, Image and Spillover Effect
Gallen, Celine	How to Counter the Reasons for Rejecting Insects as Food?
Garcia-Collart, Tessa	Emoji Marketing: Strengthening the Consumer-Brand Relationship and Its Downstream Effects Healthy (in) Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes
García Arrizabalaga, Iñaki	Analysis of the Consumers' Purchase Intentions of Maca and Lucuma from Peru
Geng, Guanyu	Exploring the Impact of Entrepreneurial Orientation and Sense of Belongingness on Consumers' Purchase Intentions from Direct Selling Agents and Warehouse Clubs
Geng, Guanyu	Exploring the Effect of the Pharmacy Benefit Manager [PBM] on Pricing in Pharmaceutical Distribution Channels
Gentina, Elodie	“Make an Effort to Show Me Love” the Effects of Indexical and Iconic Authenticity on Consumer Perceived Ethicality
Gentry, James	Pleasure Versus Meaning: Differences in Elevation and Well-Being for Hedonic and Eudaimonic Purchases Structured Abstract: How to Be Real: Understanding and Assessing Enactment Strategies of Service Provider Authenticity
Gerard, Jessica	Can a Nudge Induce Inferences of Manipulative Intent?
Gillard, Melanie	Salty Smells as Status Signals: the Effect of Scent Characteristic on Product Perception: Structured Abstract
Gilliam, David	Brand Narratives in a World of Fragmented Digital Media
Giraldo Oliveros, Mario	Co-creation of Wellness in Sports Practices: Structured Abstract The Value Constellation and Microfundaments of Marketing Dynamic Capabilities
Gironda, John	Structured Abstract: Oscars in the Digital Age: the Relevancy and Perceived Quality of the Academy Awards to Millennials Structured Abstract: Salesperson Attributes That Influence Consumer Perceptions
Gleim, Mark R.	Organizational Frontline Research Opportunities
Goad, Emily A.	I Get by With a Little Help from My Friends: A Peer Learning Approach to Sales Education
Golden, Linda	Crafting a High Integrity Manuscript: AMS Code of Publishing Ethics
Gonzalez Ternera, Ricardo	Co-creation of Wellness in Sports Practices: Structured Abstract
González, Eva M.	Superior in-Store Presence. the Impact of High Performing Stock Boys in Sales: Structured Abstract.
González-Benito, Oscar	Superior in-Store Presence. The Impact of High Performing Stock Boys in Sales
Gorbaniuk, Oleg	Assessing the Predictive Validity of Three Methods of Measuring Self-Image Congruence
Gorlas, Björn	Impact of Augmented Reality on Cross-Buying Intention at the Point of Sale
Goudarzi, Kiane	The Position of Trust in the Service Recovery Context and Its Subsequent Effect on the Repurchase Intention Customer Participation in Health Care Services; a Proposed Framework for Enhancing Chronic Illness Management
Gracia Garcia, Cesar M.	A Multidimensional Model of Emotional Attachment and Brand Loyalty in Sports
Graham, Ken	Two Faces of Brand Hate – Corporate Vs Human Brands: Structured Abstract
Graham, Susan	Familiarity and the Recognition of Themes in Tourism Logos
Grazzini, Laura	Saturate It till You Make It: the Combined Role of Color and Saturation and Type of Sustainable Claims on Purchasing Behavior
Gregory-Smith, Diana	Employee Pro-Environmental Behavior – Different Shades of Green An Integrative Framework of Sustainable Consumption Types and Their Antecedents
Grewal, Dhruv	Lovers and Heroes: Gender Bias in Hollywood as Seen Through Character Archetypes
Griffiths, Merlyn	Brand Vulgarity: the Impact on Reputation, Image and Corporate Social Responsibility
Groening, Christopher	How Review and Reviewer Characteristics Impact Review Helpfulness Within Segments of Review Readers: a Finite Mixture Model Approach
Grothaus, Jana	The Fairness of Dynamic Pricing - an Empirical Investigation on Strategies of Applying Dynamic Prices for One-Time Transactions and Term Contracts
Groza, Mark	Organizational Innovativeness and Firm Performance: Does Sales Management Matter?
Groza, Mya	Organizational Innovativeness and Firm Performance: Does Sales Management Matter?
Guesalaga, Rodrigo	What Motivates the Adoption or Non-Adoption of Autonomous Cars? Exploring Wellbeing and Self-Expression Considerations of Prospective Adopters
Gupta, Aditya	Pleasure Versus Meaning: Differences in Elevation and Well-Being for Hedonic and Eudaimonic Purchases
Gupta, Shaphali	What Brings Consumers to the Flash Sales: Understanding the Behavioural Dimensions
Gupta, Sharad	Antecedents of Mindful Consumption Relationship of Mindfulness, Mindful Consumption and Life Satisfaction
Gusatti, Ciro	The Archetype of Bolsonaro Candidate in the Brazilian Presidential Election in the Perception of the Young Elector (an Abstract) An Experimental Study on the Effect of Sound and Visual Logos in Brand Recognition (an Abstract)
Gusatti, Ciro	Co-Creation Design: a Theoretical Model of Design Management from the Service Dominant Logic of Marketing (an Abstract)
Gustafson, Brandon	Insights at the Intersection of Organizational Culture and Marketing Strategy
Gutiérrez-Marines, Carlos	A Structured Abstract: Cognitive Absorption of Virtual Reality Destination Images
Guzman, Francisco	Consumer Skepticism About Online Reviews and Their Decision-Making Process: the Role of Self-Efficacy and Regulatory Focus
H
Hair, Joe	The Essentials of Marketing Analytics: Teaching, Research and Practice
Halder, Pradipta	Green Values and Attitudes Predicting Purchase Intention of Bioplastic Water Bottle: Structured Abstract
Halinen, Marianna	Green Values and Attitudes Predicting Purchase Intention of Bioplastic Water Bottle: Structured Abstract
Hallem, Yousra	Well-Being in Tourism: a Conceptual Model Exploring the Role of Customer Co-Creation
Hamdi-Kidar, Linda	Exploring the Darkside of Co-Creation in the Context of Fashion Brands
Hancock, Tyler	Tell Me About It: Narrativity Perceptions in Product Packaging Influence Consumer Word of Mouth: Structured Abstract
Hanna, Richard	Lovers and Heroes: Gender Bias in Hollywood as Seen Through Character Archetypes
Hanson, Sara	Feeling Watched: the Impact of Tip Visibility on Customer Engagement & Firms' Financial Outcomes (Structured Abstract)
Hao, Jianyu	Assessing the Perceived Environmental Friendliness of Different Packaging Materials: a Structured Abstract Studying the Effects of Sponsorship Disclosure and Message Complexity on Consumers’ Responses via Text Analysis: Structured Abstract
Hardman, Haley	Tell Me About It: Narrativity Perceptions in Product Packaging Influence Consumer Word of Mouth: Structured Abstract
Harmeling, Colleen	Consumers as Brand Managers: Exclusion and Status in Communities - Structured Abstract
Harris Bliton, Kimberly	Toward a Research Agenda for the Future of Direct Selling: Output from the DSEF Research Forum at UT Austin
Harrison, Dana	The Essentials of Marketing Analytics: Teaching, Research and Practice Relationship Building Between Marketing and It: the Impact of Information Governance, Collaboration, and Data-Driven Decision-Making
Harrison, Kristina	Propensity to Assimilate - a Grounded Theory Development of the Consumer Acculturation Process: Structured Abstract Cross-Cultural Models in Multinational Advertisements - Consumers Preference for Congruent or Incongruent Ads in the Case of Indian and US Multinational Firms: Structured Abstract
Hasanzade, Vuesal	Consumer Preferences and Willingness to Pay for Different Aspects of Local Food Products: Structured Abstract
Hasford, Jonathan	How Facial Prominence Impacts Perception of Interaction Space and Consumer Response
Hayati, Babak	The Impact of Salesforce Control Systems on Salespeople’S New Product Adoption and Sales Performance
He, Heping	Motivations Behind Consumer Online Shopping Cart Use and Abandonment
He, Xin	The Effect of WOM Type on Donors' Likelihood to Share
Heaford, Jayne	CMOs and Gender: a Psycholinguist Analysis
Heath, Timothy B.	Structured Abstract: Product-Sounds Effects on Consumers’ Impressions
Hecht, Rani	Stressed and Relaxed Behavior and Impact on Purchase Intentions Through Menu Labeling
Helme-Guizon, Agnès	Mature Consumers and Smart Devices: How They Mitigate Future Vulnerability ? a Structured Abstract
Henkel, Laura	How to Effectively Drive Word of Mouth in Pop-up Stores: Structured Abstract
Henon, Ericka	Conceptualization, Measurement and Effects of Suppliers’ Perceived Control over the Exchange on Multisided Platforms
Hepworth, Adam	Authenticity via Negativity: Why Customers Respond Favorably to Frontline Employees Who Complain
Hessick, Catherine	Structured Abstract - Sharing a Laugh: the Moderating Role of Need for Humor on the Sharing of Online Advertisements
Heuvinck, Nico	“Make an Effort to Show Me Love” the Effects of Indexical and Iconic Authenticity on Consumer Perceived Ethicality The ‘Healthy=Light” Heuristic
Hochstein, Bryan	Exploring the Nature and Impact of Social Sales Management Practices on Envy in Competitive Sales Environments
Hodges, Nancy	The Effects of Typicality and Novelty on Aesthetic Preference and Positive Emotions: an Extended Abstract
Hong, Cheng	The Emoji Effect: When the Smiley Is Mightier than the Pen
Hong, Jenny	When Beauty Premium Turns into Beauty Penalty: the Influence of Visual Aesthetics After Product Recalls
Houghton, David	Investigating the Trait and Demographic Antecedents of Sports Betting Among Fantasy Sports Participants
Houston, Mark B.	Rigor Versus Relevance in Publishing High Impact Articles
Hsiao, Shih-Hui	The Interplay of User-Generated and Company-Generated Content in Driving Company Ratings: a Text Mining Approach
Hsu, Maxwell	Understanding the Expatpreneurs: an Exploratory Study with Abductive Reasoning
Huaman-Ramirez, Richard	How Does CEOs’ Credibility Impact Their Brand? the Role of Consumer Materialism
Huang, Yu-Shan Sandy	Incivility Among Employees as the Driver of Customer Unethical Behavior and Customer Citizenship Behavior: the Role of Customers’ Perceived Ethicality
Huber, Marius	“We Know Everything About You…” - a Conceptual Model on the Acceptance of Smart Products
Huggins, Gary	Toward a Research Agenda for the Future of Direct Selling: Output from the DSEF Research Forum at UT Austin
Huhmann, Bruce A.	Complementary and Alternative Medicine: Exploratory Study of Provider Perspectives
Hulland, John	When Humanization Backfires - Consumer Preference for Algorithmic Product Curation Rigor Versus Relevance in Publishing High Impact Articles
Hyman, Michael R.	An Aspirational Definition of Marketing: Structured Abstract
Hynes, Niki	Antecedents and Consequences of Market Orientation in Micro Organisations
Hübner Barcelos, Renato	A Star Was Born: the Professional Trajectory of Brazilian Digital Influencers
I
Im, Subin	Empowering Consumers as Co-Creators in Developing New Product Designs: Structured Abstract
J
Jaber, Mazen	99 Ending Cause-Related Marketing Offers and the Effect of Product Type: Structured Abstract
Jae, Haeran	Complementary and Alternative Medicine: Exploratory Study of Provider Perspectives
Jain, Varsha	Discovering Interdependent Digital Self: a Multidimensional Perspective – Structured Abstract SERVSTRESS: a New Scale to Measure Service Induced Consumer Stress
James, Channelle	Brand Vulgarity: the Impact on Reputation, Image and Corporate Social Responsibility
James, Kevin	Do You Need More Committed Volunteers for Your Nonprofit? Support Their Brand Community: a Structured Abstract
James, William	Subtle Luxuries: Motivations for Consumption
Jang, Sungha	What Aspects Drive the Success of a Low-Fit Extension Retailer? a Structural Topic Modeling Approach Using Product Reviews
Jang, Sunghyun	Empowering Consumers as Co-Creators in Developing New Product Designs: Structured Abstract
Jankuhn, Nicolas	Effects of Different Types of Endorser in Social Media: Structured Abstract
Jaramillo, Maria S	User Acceptance of Information Technology Systems as a Driver of Innovation in the Colombian Fashion Industry: Structured Abstract
Jellouli, Khawla	“Live Big, Eat Small”! Advertising for Entomophagy by Kids' Awareness Raising: an Exploratory Study on Children in France
Jenkins, Khalia	Using a Graded Response IRT Model to Evaluate the HCAHPS Survey
Jeong, Haeyoung	Will Consumers Consume Upcycled Foods?
Jochims, Bruna	Natural Hazards! the Impact of Biophilic Elements on Pleasure: Structured Abstract
Jochims, Bruna	Semantics or Semiotics? Exploring the Effects of Sponsor Associations with Rival Teams on Highly Identified Fans: Structured Abstract Salty Smells as Status Signals: the Effect of Scent Characteristic on Product Perception: Structured Abstract
Jones, Joseph	Structured Abstract: Online Shopping, Advertising Functions of Catalogs and Influence of Moderators
Joye, Yannick	Is There a “Gestalt Bias Effect” in Indulgence? Subjectively Constructing Food Units into Wholes (Versus Parts) Leads to Increased Indulgence. a Structured Abstract.
Junaid, Muhammad	Customer Participation in Health Care Services; a Proposed Framework for Enhancing Chronic Illness Management
K
Kacha, Mathieu	Similarity: a Conceptual Clarification and Examination of the Influence on Cognitive Processes from a Grounded Perspective The Interplay Between Sensory Emojis and Background Color of an Email: a Construal Level Approach (a Structured Abstract)
Kalra, Ashish	Towards Abundant Sales Organizations: How Workplace Spirituality and Innovative Climate Foster Customer-Related Outcomes – Structured Abstract
Kamleitner, Bernadette	Consumer Response to Advertising with Imperfect-Looking Models Scent, Proximity and Appeal: When Scented Advertising Raises Product Appeal
Kang, Ji Hye	What Aspects Drive the Success of a Low-Fit Extension Retailer? a Structural Topic Modeling Approach Using Product Reviews
Kanitz, Melissa	Value Co-Creation as a Promotional Strategy to Build the Institutional Image to a Hospital Located in the South of Brazil (an Abstract)
Kannan-Narasimhan, Rangapriya	The Role of Self-Fulfilling Prophecy in New Product Development
Kao, Ta-Wei	The Interplay of User-Generated and Company-Generated Content in Driving Company Ratings: a Text Mining Approach
Kapinos, Anna	Assessing the Predictive Validity of Three Methods of Measuring Self-Image Congruence
Kaplan, Begum	If I Tap It, Will They Come? an Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset
Kara, Selcan	Influence of Relational Message Appeal and Relational Context of Exposure on Advertising Liking: a Structured Abstract
Karampournioti, Evmorfia	Marketing Research Automation and Robotization (M-RAR) – a Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
Karande, Kiran	Propensity to Assimilate - a Grounded Theory Development of the Consumer Acculturation Process: Structured Abstract
Kashmiri, Saim	Innovation for Economically Disadvantaged Customers and Shareholder Value: Exploring the Role of Marketing, Corporate Governance, and Corporate Citizenship
Kashmiri, Saim	Ceo Integrity and Entrepreneurial Orientation: Role Played by Marketing Power and Compensation
Kazandjian, Brett	Tell Me About It: Narrativity Perceptions in Product Packaging Influence Consumer Word of Mouth: Structured Abstract
Keel, Astrid	An Empirical Examination of Digital and Print Magazine Pricing
Kefi, Hajer	Should We Continue Using Intelligent Virtual Assistants? the Role of Gratifications and Privacy Concerns
Kessenbrock, Andreas	The Fairness of Dynamic Pricing - an Empirical Investigation on Strategies of Applying Dynamic Prices for One-Time Transactions and Term Contracts
Ketron, Seth	Unlocking the Persuasive Power of Imagery Through Regulatory Focus: Structured Abstract
Key, Martin	Pushing Boundaries in Marketing Concepts and Research
Khan, Huda	Marketing Agility and Marketing Program Adapatation Under International Market Complexity
Kharouf, Husni	A Signaling Theory Approach to Relationship Recovery: Structured Abstract
Kim, Junhee	Variety-Seeking and Loyalty Points Redemption Behavior
Kim, Yeseul	Structured Abstract: Temperature in Scent and Music: the Effects of Cue Congruence on Customer Perception of Retail Settings
Kirezli, Özge	The Varying Impact of Self and Other Oriented Message Appeals on Volunteering
Knight, Gary	Trade Policy and International Marketing Under Reagan and Trump
Kokkoris, Michail	Consumer Response to Advertising with Imperfect-Looking Models
Kolańska, Magdalena	Assessing the Predictive Validity of Three Methods of Measuring Self-Image Congruence
Koorank Beheshti, Mohammadali	The Nature of Cross-Cultural Research Problems: a Structured Abstract
Kopf, Dennis	Understanding the Expatpreneurs: an Exploratory Study with Abductive Reasoning
Kordrostami, Elika	Texting and Driving: the Use of Specific Ad Elements for Attitude Change
Kostyk, Alena	Online Product Descriptions for Sustainable Fashion in Different Market Contexts: Structured Abstract An Aspirational Definition of Marketing: Structured Abstract
Kover, Arthur	Subtle Luxuries: Motivations for Consumption
Krey, Nina	The Interplay of User-Generated and Company-Generated Content in Driving Company Ratings: a Text Mining Approach Finding Your Way Beyond Academic Walls: Obstacles and Challenges International Scholars Manage Throughout Doctoral and Early Career Years Virtual Consumption and Shopping Experiences: Understanding Consumer Information Processing Through New Technologies
Krishen, Anjala	The Moderating Roles of Time Pressure and Individualism for Retail Event Sponsorship
Krush, Michael	Marketing Dashboard Use: Environmental Antecedents and Outcomes
Kuang, Yunmei	Structured Abstract: Consumer’S Regulatory Foci and Construal Levels as Determinants of the Effectiveness of Online Marketing Messages
Kuhn, Marc	Killing Two Birds with One Stone: “All That Glitters Is Not Gold” – Performance of Ev-Charging Infrastructure from a European User Perspective From B2C to P2P – a Marketing Driven Analyzes of Peer-to-Peer Business Models in Shared Mobility Markets Killing Two Birds with One Stone: Special Session on Marketing Research with Practical Relevance “We Know Everything About You…” - a Conceptual Model on the Acceptance of Smart Products “As Different as Chalk and Cheese” – E-Mobility Acceptance from the Viewpoint of Users and Non-Users
Kukar-Kinney, Monika	Haptic Information Impacts Online Purchase Behavior: the Role of Price Framing and Consumer Characteristics Motivations Behind Consumer Online Shopping Cart Use and Abandonment
Kullak, Avreliane	I Challenge You to Improve Your Food Consumption: the Role of Gamification and Social Support to Further Engage with Mobile Apps. Structured Abstract
Kumar, Jitender	Revisiting the Ties Between Brand Personality and Brand Engagement
Kumar, Narendra	The Impact of Salesforce Control Systems on Salespeople’S New Product Adoption and Sales Performance
Köcher, Sören	Using Humor to Deal with Inappropriate Online Complaints
Kühn, Frauke	The Power of Touch for Degustation in Produce Retailing
L
Labarge, Monica	Mature Consumers and Smart Devices: How They Mitigate Future Vulnerability ? a Structured Abstract
Labrecque, Lauren	Can You Hear the Tension? Musical Tension-Release Effect on Affect and Recall in Advertising Celebrities as Brand Shields - the Role of Parasocial Relationship and Self-Congruity in Brand Transgressions: Structured Abstract
Laitinen, Virginie	Augmented Reality in Retail and E-Commerce: a Literature Review
Lam, Joey	Bibliometric Perspectives: the Innovation and New Product Development Literature
Lambillotte, Laetitia	Personalized Online Customer Experience: the Effect of Information Transparency: Structured Abstract
Langner, Sascha	Marketing Research Automation and Robotization (M-RAR) – a Chance for Marketing Practice and a Risk for Marketing Science/Scientists? Finding the Right Price – Exploring an Implicit Price Meter The Acceptance of “Digital Driving” as a Marketing Challenge of the Automotive Industry – a Dive into Head-up Displays as Advanced Driver Assistance System
Larregui, Guisell	Brand Love and Brand Attachment: a Relational Perspective in Buying Behavior
Lastner, Matt	I Get by With a Little Help from My Friends: A Peer Learning Approach to Sales Education
Laukkanen, Tommi	The Moderating Effect of Sampling Order on Need-for-Touch: Structured Abstract Green Values and Attitudes Predicting Purchase Intention of Bioplastic Water Bottle: Structured Abstract
Laverie, Debra A.	Signaling Product Quality with Virtual Reality? an Interpretation with Consumer-Perceived Marketing Media Innovativeness
Lavorata, Laure	Sustainability, Skepticism and Suspicion: What Do Consumers Think About Retailers?
Le, Angelina Nhat Hanh	The Role of Alliance Portfolio Diversity in Sustainable Supply Chain Management
Le Meunier-Fitzhugh, Kenneth	Co-Creative Value in Customer-Salesperson Interactions Within a B2C Service Context - a Structured Abstract
Leclercq, Thomas	The Uncertainty-to-Win Effect in Gamified Settings Conservatives and Liberals: the Provide or Protect Theory in the Context of Charitable Donations
Lee, Byung-Kwan	Brand Tribalism, Brand Pride, and Dual-Process Theory: a Model to Explain Fan Behavior
Lefebvre, Sarah	Brand Vulgarity: the Impact on Reputation, Image and Corporate Social Responsibility
Lehnert, Kevin	Exploring Advertising Creativity and Interference: Can Creative Ads Cut Through the Noise?
Lemoine, Jean-François	The Interplay Between Sensory Emojis and Background Color of an Email: a Construal Level Approach (a Structured Abstract)
Lemoine, Jean-François	Typography of Commercial Websites: the Effects of the Interline Spacing on Internet Users’ Reactions
Li, Chen	Variety-Seeking and Loyalty Points Redemption Behavior
Li, Dan	Psychological Ownership and Consumer Happiness
Li, Lifeng	Studying the Effects of Sponsorship Disclosure and Message Complexity on Consumers’ Responses via Text Analysis: Structured Abstract
Li, Siyan	The Moderating Roles of Time Pressure and Individualism for Retail Event Sponsorship
Li, Yi	The ‘Healthy=Light” Heuristic
Lichters, Marcel	The Power of Touch for Degustation in Produce Retailing More Insights into the Role of Warm Versus Cool Ambient Scents in Consumer Decision-Making
Lin, Meng-Hsien	The Power of Knowledge: Driving Sustainable Hotel Choices Through Decision Trade-Offs
Lischka, Gesa	Marketing Research Automation and Robotization (M-RAR) – a Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
Liska, Luke	The Sky Above: an Investigation into the Visual Dimensions of the Sky: Structured Abstract
Liu, Tian	What Aspects Drive the Success of a Low-Fit Extension Retailer? a Structural Topic Modeling Approach Using Product Reviews
Lo Presti, Letzia	We Are the Champions! the Role of Conversational Marketing on Fan Engagement
Locander, David	Off the Record: Everything You Wanted to Know About Your First Few Years but Were Afraid to Ask (a Closed-Door Session for Doctoral Students and Junior Faculty Only)
Loke, Weng Kei	The Power of Knowledge: Driving Sustainable Hotel Choices Through Decision Trade-Offs
Lombart, Cindy	Conceptualization, Measurement and Effects of Suppliers’ Perceived Control over the Exchange on Multisided Platforms
Lopez, Evelyn	The Gratifications of Ephemeral Marketing Content and the Use of Snapchat in Millennial Generation and Its Impact on Purchase Motivation Marketing Communications & the Priming Effects Throughout the Social Media Use and Its Impact on Purchase and Re-Purchase
Lord Ferguson, Sarah	Declared Motivations for Expert Participation in a Delphi Study
Losada, Mauricio	Influences of Peer to Peer Interaction and Peace of Mind on Customer Experience: the Moderating Effect on Type of Service
Lousada, Maria Leticia	Social Media Interactions and Offline Purchasing Decisions: Differences Between Products and Services
Lu, Fang-Chi	Relative Effects of Concrete and Abstract Plans on Health Goal Pursuit: the Moderating Role of Chronotype
Luethge, Denise	Structured Abstract: Data Here Today, Gone Tomorrow - a Longitudinal Study on the Delivery of Marketing Intelligence to Small Businesses
Luna-Nevarez, Cuauhtemoc	A Structured Abstract on Student Attitudes Toward the Use of Virtual Reality (VR) Technology in Business Courses: a Technology Acceptance Model (TAM) Approach
Lunardo, Renaud	Structured Abstract – Me, Myself, and My Wine: (over)Consumption of Wine as a Response to Narcissism, Social Attractiveness and Subjective Knowledge Guilty Red Food Packages: How the Color Red Affects Guilt Through Negative Cognitive Associations for Vice Products Conceptualization, Measurement and Effects of Suppliers’ Perceived Control over the Exchange on Multisided Platforms
Lund, Donald	A Signaling Theory Approach to Relationship Recovery: Structured Abstract
López-Lomelí, Miguel Ángel	Superior in-Store Presence. the Impact of High Performing Stock Boys in Sales: Structured Abstract.
M
Maas, Peter	A Blessing in Disguise: How to Implement Exploration in an Exploitation-Driven Multinational Financial Services Provider
Mady, Sarah	Sentiment Towards Marketing in a Globalizing World: an Exploring Study and Cross-Cultural Comparison Between the U.S. and Dubai
Mady, Tarek	Sentiment Towards Marketing in a Globalizing World: an Exploring Study and Cross-Cultural Comparison Between the U.S. and Dubai
Mahecha Duarte, Cielo Esperanza	Interactivity, Engagement, Co Creation of -WOM Educational Virtual Environments In Colombia
Maher, Amro	The Interactive Role of Trust, Power and Severity in Consumers’ Response to Brand Transgressions: Structured Abstract
Makarem, Suzanne C.	Complementary and Alternative Medicine: Exploratory Study of Provider Perspectives
Malodia, Suresh	What Brings Consumers to the Flash Sales: Understanding the Behavioural Dimensions
Mander, Harjordan	“Does It Go Without Saying?”: Implication of Electronic Word-of-Mouth in Luxury Branding
Manika, Danae	Employee Pro-Environmental Behavior – Different Shades of Green
Manis, Kerry T.	Early Adoption of Innovative Media into Digital Marketing Strategies: the Radical Influence of Virtual Reality
Marcano Nieves, Leila	Networking and Collaborative Marketing: Organizational Strategies to Activate Innovation Development within SMEs in Puerto Rico
Mariadoss, Babu	Insights at the Intersection of Organizational Culture and Marketing Strategy
Marquardt, Viola	“As Different as Chalk and Cheese” – E-Mobility Acceptance from the Viewpoint of Users and Non-Users
Marquina, Percy	A Bayesian Resampling Approach to Estimate the Difference in Effect Sizes in Consumer Social Responses to CSR Initiatives Versus Corporate Abilities: Ex- Tended Abstract
Marriott, Hannah	The Negative Effects of Mobile Retail App Use: Dealing with Regrettable Escapism To Trust or Not to Trust My AI Based Voice Assistant: Dealing with Consumer Uncertainties
Marshall, Greg	Toward a Research Agenda for the Future of Direct Selling: Output from the DSEF Research Forum at UT Austin
Martinez Lobaton, Jorge Isaias	Most Important Activities in New Product Development Process in Peruvian Medium-Sized Companies
Martos-Partal, Mercedes	Superior in-Store Presence. The Impact of High Performing Stock Boys in Sales
Mathur, Anil	Subtle Luxuries: Motivations for Consumption
Matos, Geraldo	The Effects of Loneliness on Consumers’ Attitudes Towards Brands’ Social Media Strategies
Matta, Nikita	Employee Brand Equity: an Integrated Examination in India Structured Abstract
Matthews, Andrea Lynn	Structured Abstract: How to Be Real: Understanding and Assessing Enactment Strategies of Service Provider Authenticity
Mattiacci, Alberto	Cultural Heritage Betwen Tradition and Innovation: Technology as Enabler of the Visitors' Experience
Mauri, Chiara	Consumer Confusion in Front of National Brands and Their Copycats
Mccarthy, Ian	Bibliometric Perspectives: the Innovation and New Product Development Literature
McCullough, Heath	Organizational Frontline Research Opportunities
McGovern, Enda	A Structured Abstract on Student Attitudes Toward the Use of Virtual Reality (VR) Technology in Business Courses: a Technology Acceptance Model (TAM) Approach
McLean, Graeme	The Negative Effects of Mobile Retail App Use: Dealing with Regrettable Escapism Virtual Consumption and Shopping Experiences: Understanding Consumer Information Processing Through New Technologies
Medic, Dragana	Culture and Humor in Ads: Structured Abstracts
Mencarelli, Rémi	Conceptualization, Measurement and Effects of Suppliers’ Perceived Control over the Exchange on Multisided Platforms
Merchant, Altaf	Propensity to Assimilate - a Grounded Theory Development of the Consumer Acculturation Process: Structured Abstract Is Longer Always Better? the Non-Linear Effect of Longevity Claims on Quality: Structured Abstract
Merkle, Adam	You Feed Me and I’ll Feed You: Exploring the Relationship Between Sales Activity and Organizational Social Media Marketing Culture
Mero, Joel	Augmented Reality in Retail and E-Commerce: a Literature Review
Mertz, Breanne	What Happens When Social Media Influencers Lie? Authenticity and Human Brands: Structured Abstract
Mesquita, Jose	Social Media Interactions and Offline Purchasing Decisions: Differences Between Products and Services
Meyer-Waarden, Lars	From B2C to P2P – a Marketing Driven Analyzes of Peer-to-Peer Business Models in Shared Mobility Markets
Michaud-Trevinal, Aurélia	Afm/Ams Granted Research Proposal: the Online Shopping Experience (Ose) - Expanding an Existing Framework - Work in Progress (Abstract)
Miller, Elizabeth	Texting and Driving: the Use of Specific Ad Elements for Attitude Change
Mills, Adam	Off the Record: Everything You Wanted to Know About Your First Few Years but Were Afraid to Ask (a Closed-Door Session for Doctoral Students and Junior Faculty Only) Overcoming the Fixation on Graded Deliverables: Structured Abstract
Milne, Holly	Structured Abstract: Data Here Today, Gone Tomorrow - a Longitudinal Study on the Delivery of Marketing Intelligence to Small Businesses
Minton, Elizabeth	Sense of Power: Policy Insights for Encouraging Consumers’ Healthy Food Choice
Mishra, Anubha	Impact of Habitual Use of Social Media on Effectiveness Evaluation: Sequential Mediation of Motivation, Social Media, Image and Spillover Effect
Mocciaro Li Destri, Arabella	A Network Perspective on Co-Branding Campaigns: Evidence from the Fashion Industry
Moczydlowski, Szymon	Assessing the Predictive Validity of Three Methods of Measuring Self-Image Congruence
Mohan, Mayoor	Brand Narratives in a World of Fragmented Digital Media
Mollah, Muhammad	Innovation for Economically Disadvantaged Customers and Shareholder Value: Exploring the Role of Marketing, Corporate Governance, and Corporate Citizenship
Monahan, Lisa	Exploring Consumers’ Perceptions of the Ethicalness of Product Return Situations The Right Move? the Influence of Motion Direction in Advertising on Brand Trust
Monroy-Osorio, Juan Carlos	Analysis of Contents in Social Networks: Understanding Markets: Structured Abstract
Montecchi, Matteo	“Does It Go Without Saying?”: Implication of Electronic Word-of-Mouth in Luxury Branding Studying the Effects of Sponsorship Disclosure and Message Complexity on Consumers’ Responses via Text Analysis: Structured Abstract
Mora, Jose-Domingo	Influence of Relational Message Appeal and Relational Context of Exposure on Advertising Liking: a Structured Abstract
Moradi, Masoud	Effects of Brand Compatibility and Narrative Features on Funding Level of Crowdfunding Projects: Structured Abstract
Morales-Serazzi, Manuel	Superior in-Store Presence. The Impact of High Performing Stock Boys in Sales
Moreira, Gerardo	A Structured Abstract on Student Attitudes Toward the Use of Virtual Reality (VR) Technology in Business Courses: a Technology Acceptance Model (TAM) Approach
Moreno, Gabriel	The Adverse Effect of Role Conflict on Salespeople’S Intuition and Sales Performance During B2B Prospecting
Morgan-Thomas, Anna	Brand Polarization Scale Development: Structured Abstract
Morkunas, Vida	New Product Development in Blockchain Environments: Structured Abtract
Moulard, Julie	What Happens When Social Media Influencers Lie? Authenticity and Human Brands: Structured Abstract
Munaro, Ana Cristina	A Star Was Born: the Professional Trajectory of Brazilian Digital Influencers
Muñoz, Justin	The Adverse Effect of Role Conflict on Salespeople’S Intuition and Sales Performance During B2B Prospecting
Myers, Chris	The Essentials of Marketing Analytics: Teaching, Research and Practice
N
Nader, Brishna	The Power of Knowledge: Driving Sustainable Hotel Choices Through Decision Trade-Offs
Nafees, Lubna	Love Me or Hate Me! This Is Who I Am: the Use of Instagram to Create Shared Ethnic Identity Practices
Naletelich, Kelly	Unlocking the Persuasive Power of Imagery Through Regulatory Focus: Structured Abstract
Nambisan, Kavitha	Quelling the Fires: a Case Study in Progress of an Extended RBV Process
Napolitan, Matteo	Consumers’ Exposure to the Inexpedient Message: a Systematic Analysis to Evaluate the Consequences on Brand Reputation in Social Media
Naranjo Del Giudice, Oscar Enrique	Co-creation of Wellness in Sports Practices: Structured Abstract
Nguyen, Tessa Tien	The Role of Alliance Portfolio Diversity in Sustainable Supply Chain Management
Nindl, Fabian	Is Sharing Caring? Consumer Responsibility for Rented Products
Nowlin, Edward	Investigating the Trait and Demographic Antecedents of Sports Betting Among Fantasy Sports Participants Marketing Dashboard Use: Environmental Antecedents and Outcomes
O
O'Connor, Christina	Structured Abstract: Data Here Today, Gone Tomorrow - a Longitudinal Study on the Delivery of Marketing Intelligence to Small Businesses Quelling the Fires: a Case Study in Progress of an Extended RBV Process
O'Neill, Vanessa	Commercialization in Professional Sports: Understanding Consumers’ Perceptions and Responses
Obal, Michael	The Role of Self-Fulfilling Prophecy in New Product Development
Obilo, Obinna	Off the Record: Everything You Wanted to Know About Your First Few Years but Were Afraid to Ask (a Closed-Door Session for Doctoral Students and Junior Faculty Only) Political Ethnocentrism in the New America
Oliveira, João S.	An Intra-Firm Analysis of the Link Between Marketing Adaptation and Export Venture Performance: Structured Abstract
Opoku, Robert	Understanding Service Innovation Strategies in Healthcare Organizations: a Preliminary Model (Structured Abstract)
Orimoloye, Larry Olanrewaju	Motivations Behind Consumer Online Shopping Cart Use and Abandonment
Ortega, Ana	User Acceptance of Information Technology Systems as a Driver of Innovation in the Colombian Fashion Industry: Structured Abstract
Ortinau, David	How Do We Properly Quality Control Crowdsourced Data? a Round Table Discussion
Ortiz, Maribel	Political Marketing: the Visual Frames Effect and Political Ideology It’S Impact on Voting Intentions in Beautiful Political Products Networking and Collaborative Marketing: Organizational Strategies to Activate Innovation Development within SMEs in Puerto Rico
Ortiz-Pradilla, Tatiana	What If? a Robot Challenge in a Marketing Course: Structured Abstract
Osuna Ramírez, Sergio Andrés	Brand Polarization Scale Development: Structured Abstract
Otero-Neira, Carmen	The Erp Implementation Process as Base for Marketing Strategy. Structured Abstract
Otterbring, Tobias	I Do Not Say What I Think: the Moderator Role of Age in Shaping Implicit and Explicit Social Cognitions Salty Smells as Status Signals: the Effect of Scent Characteristic on Product Perception: Structured Abstract
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Padin, Carmen	The Erp Implementation Process as Base for Marketing Strategy. Structured Abstract
Painesis, Grigorios	Ad Eroticism from a Distance: Scuba Diving into Male and Female Buyers’ Reactions Whilst Seeking for Moral Cues in Their Lives
Paluch, Stefanie	Off the Record: Everything You Wanted to Know About Your First Few Years but Were Afraid to Ask (a Closed-Door Session for Doctoral Students and Junior Faculty Only)
Pandelaere, Mario	The ‘Healthy=Light” Heuristic Do You like This Paper? Would You Agree with “I like This Paper”? the Impact of Formulating Items as Questions Versus Statements on Evaluations: Strucutered Abstract
Panjehfouladgaran, Hamidreza	Customer Behavior Towards Second-Hand Online Shopping: Structured Abstract
Pantano, Eleonora	Consumers’ Exposure to the Inexpedient Message: a Systematic Analysis to Evaluate the Consequences on Brand Reputation in Social Media
Pantin-Sohier, Gaëlle	The Effect of Ingredient Images on Baby Food Packaging on Healthiness Perception, Tastiness, Attitude, and Purchase Intention: Structured Abstract How to Counter the Reasons for Rejecting Insects as Food?
Pantoja, Felipe	I Do Not Say What I Think: the Moderator Role of Age in Shaping Implicit and Explicit Social Cognitions
Papadas, Karolos-Konstantinos	Green Marketing Strategy Under Economic Uncertainty: Does It Pay off?
Papetti, Catherine	The Interplay Between Sensory Emojis and Background Color of an Email: a Construal Level Approach (a Structured Abstract)
Parguel, Béatrice	Perceived Similarity as a Lever to Develop the Modest Fashion Market in France
Park, Andrew	Bibliometric Perspectives: the Innovation and New Product Development Literature
Park, Taehoon	Brand Identification, Information Disclosure and Consumers’ Brand Engagement on Social Media: Structured Abstract
Park, Young Eun	Measuring Advertising Creativity and Predicting Consumer Evaluation Toward the Advertising- a Deep Learning Approaches: Structured Abstract
Parker, Janna	Do You Need More Committed Volunteers for Your Nonprofit? Support Their Brand Community: a Structured Abstract
París, José Antonio	The Latinamerican Consumer
Paton, Robert	Affective and Behavioral Outcomes of Perceived Un/Ethical Action in Luxury Brand Experiences: Structured Abstract
Peasley, Michael	Examining the Effect of Sales Executives on Firm Value: Structured Abstract
Pecot, Fabien	Is Longer Always Better? the Non-Linear Effect of Longevity Claims on Quality: Structured Abstract
Pehlivan, Ekin	“You Vote. We Donate.” an Investigation of the Efficacy of Empowerment to Select Strategies Implemented in Crm Campaigns: Structured Abstract
Pelletier, Mark	Two Faces of Brand Hate – Corporate Vs Human Brands: Structured Abstract
Pelton, Lou	Exploring the Effect of the Pharmacy Benefit Manager [PBM] on Pricing in Pharmaceutical Distribution Channels Exploring the Impact of Entrepreneurial Orientation and Sense of Belongingness on Consumers' Purchase Intentions from Direct Selling Agents and Warehouse Clubs
Pentina, Iryna	Afm/Ams Granted Research Proposal: the Online Shopping Experience (Ose) - Expanding an Existing Framework - Work in Progress (Abstract)
Pereira, Olga	Co-Creating CSR Value Between Firms and Employees: Structured Abstract
Perera, B. Yasanthi	Love Me or Hate Me! This Is Who I Am: the Use of Instagram to Create Shared Ethnic Identity Practices
Pereyra, Jose	A Bayesian Resampling Approach to Estimate the Difference in Effect Sizes in Consumer Social Responses to CSR Initiatives Versus Corporate Abilities: Ex- Tended Abstract
Perez-Cabrera, Stepahanie	Marketing Communications & the Priming Effects Throughout the Social Media Use and Its Impact on Purchase and Re-Purchase
Peterson, Robert	Toward a Research Agenda for the Future of Direct Selling: Output from the DSEF Research Forum at UT Austin
Petrescu, Maria	Structured Abstract: Oscars in the Digital Age: the Relevancy and Perceived Quality of the Academy Awards to Millennials Structured Abstract: Salesperson Attributes That Influence Consumer Perceptions
Petruzzellis, Luca	“We Know Everything About You…” - a Conceptual Model on the Acceptance of Smart Products The Multisensory Experience of Taste: the Effects of Senses and Brand in Wine Consumption
Peyrat-Guillard, Dominique	How to Counter the Reasons for Rejecting Insects as Food?
Pezzi, Alberto	The Multisensory Experience of Taste: the Effects of Senses and Brand in Wine Consumption
Peña Garcia, Nathalie	Factors That Motivate Impulse Purchase in Online Group Purchase Context: Structured Abstract Influences of Peer to Peer Interaction and Peace of Mind on Customer Experience: the Moderating Effect on Type of Service
Peñaflor Guerra, Renato	Corporate Social Responsibility and Millenialls Consumers/ Citizens in Peru. a Sociological Approach
Piehler, Rico	Internal City Branding
Piha, Lamprini	Green Marketing Strategy Under Economic Uncertainty: Does It Pay off?
Pinello, Cinzia	A Network Perspective on Co-Branding Campaigns: Evidence from the Fashion Industry
Pipoli de Azambuja, Gina María	Analysis of the Consumers' Purchase Intentions of Maca and Lucuma from Peru
Piqueras-Fiszman, Betina	The Effect of Ingredient Images on Baby Food Packaging on Healthiness Perception, Tastiness, Attitude, and Purchase Intention: Structured Abstract
Pitardi, Valentina	How UGC Advertising Parody Drives Negative WOM: the Mediating Role of CSR Consumer Beliefs. To Trust or Not to Trust My AI Based Voice Assistant: Dealing with Consumer Uncertainties
Pitt, Christine	CMOs and Gender: a Psycholinguist Analysis A Bibliometric Analysis on Agency Theory Using VOSViewer: Structured Abstract Entrepreneurial Ecosystems: a 25-Year Bibliographic Overview - a Structured Abstract Bibliometric Perspectives: the Innovation and New Product Development Literature
Pitt, Leyland	Pushing Boundaries in Marketing Concepts and Research
Pitt, Leyland	Entrepreneurial Ecosystems: a 25-Year Bibliographic Overview - a Structured Abstract
Plangger, Kirk	A Bibliometric Analysis on Agency Theory Using VOSViewer: Structured Abstract Virtual Consumption and Shopping Experiences: Understanding Consumer Information Processing Through New Technologies
Pleyers, Gordy	Product Design Fluency: Impacting Automatically Activated Attitudes Through Shape Congruence
Pomirleanu, Nadia	Insights at the Intersection of Organizational Culture and Marketing Strategy
Poncin, Ingrid	The Uncertainty-to-Win Effect in Gamified Settings “Too Attractive to Be True?” - an Empirical Investigation of Alternative Matchup Mechanisms Underlying Peer Endorsement Effects. I Challenge You to Improve Your Food Consumption: the Role of Gamification and Social Support to Further Engage with Mobile Apps. Structured Abstract The Meaning of Customer-Driven Labels for Complex Service Innovations: a Dual Customer-Firm Investigation in the Insurance Sector Personalized Online Customer Experience: the Effect of Information Transparency: Structured Abstract
Pongpatipat, Chatdanai	I Want to Be Green, Tell Me What to Do! How Green Consumers Process Product Review Valence: Structured Abstract
Poujol, Juliet F.	Positive Interruptions in the Commercial Interaction: When the Seller Receive Unexpected Help
Powałka, Patrycja	Assessing the Predictive Validity of Three Methods of Measuring Self-Image Congruence
Powell, Adam	Competing Through Compelling FLOW Experiences: Examining the Antecedents and Consequences of Chinese Video Gamers
Prevedello, Daniela	The Archetype of Bolsonaro Candidate in the Brazilian Presidential Election in the Perception of the Young Elector (an Abstract)
Prom Tep, Sandrine	Measuring Emotional Response Through Facial Expression Analysis: Comparing Direct Emotional Observation and Survey Methods to Assess Video Ad Performance
Pruski Yamim, Amanda	Natural Hazards! the Impact of Biophilic Elements on Pleasure: Structured Abstract
Puri, Sandeep	The Impact of Salesforce Control Systems on Salespeople’S New Product Adoption and Sales Performance
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Quinones, Manuel	The Future of Literature: Neuromarketing and Audio Books. a New Opportunity for Content Marketing.
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Racat, Margot	Similarity: a Conceptual Clarification and Examination of the Influence on Cognitive Processes from a Grounded Perspective Virtual Consumption and Shopping Experiences: Understanding Consumer Information Processing Through New Technologies
Raggio, Randle	Business Actor Engagement – Exploring Its Antecedents and Outcomes: an Extended Abstract
Rahman, Kaleel	Determinants and Process of Negative Customer Engagement Behaviors
Rahman, Mohammad	Competing Through Compelling FLOW Experiences: Examining the Antecedents and Consequences of Chinese Video Gamers
Rajagopal, Ananya	Exploring Behavioral Branding: Managing Convergence of Brand Attributes and Vogue Transforming Entrepreneurial Business Design: Converging Leadership and Customer-Centric Approach
Rajagopal, Rajagopal	Facilities Planning in Retailing and Value Generation Among Urban Consumers Convergence of Knowledge and Purchase Intentions: Symbiotic Impact on Decision Making
Ralston, Peter	Quelling the Fires: a Case Study in Progress of an Extended RBV Process
Ramadan, Nora	“We Shall Not Remain Passive”: TSR Implications in the Sharing Economy Context
Ramirez Lozano, Jualianna	Corporate Social Responsibility and Millenialls Consumers/ Citizens in Peru. a Sociological Approach
Rangarajan, Deva	Exploring the Nature and Impact of Social Sales Management Practices on Envy in Competitive Sales Environments
Raoofpanah, Iman	How Review and Reviewer Characteristics Impact Review Helpfulness Within Segments of Review Readers: a Finite Mixture Model Approach
Raufeisen, Xenia	Using Humor to Deal with Inappropriate Online Complaints
Ray Chaudhury, Sarita	Love Me or Hate Me! This Is Who I Am: the Use of Instagram to Create Shared Ethnic Identity Practices
Rayburn, Steven	Brand Narratives in a World of Fragmented Digital Media
Reit, Vanessa	Killing Two Birds with One Stone: “All That Glitters Is Not Gold” – Performance of Ev-Charging Infrastructure from a European User Perspective Killing Two Birds with One Stone: Special Session on Marketing Research with Practical Relevance “As Different as Chalk and Cheese” – E-Mobility Acceptance from the Viewpoint of Users and Non-Users
Reiter, Philipp	Marketing Research Automation and Robotization (M-RAR) – a Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
Renaud-Dit-Louis, Yannick	Consumer Anger After Double Deviation: the Role of Failure Severity, Service Involvement, and Recovery Timing - Structured Abstract
Requardt, Jost	Self-Congruity as the Bottleneck Within an Automotive Purchase. - What Impact Do the Consumers Personality and Culture Have?
Reyes, Ian	Can You Hear the Tension? Musical Tension-Release Effect on Affect and Recall in Advertising
Reyes-Mercado, Pável	A Structured Abstract: Cognitive Absorption of Virtual Reality Destination Images
Rigdon, Edward	Managing Uncertainty in Consumer Research: Replicability and the Elephant in the Lab (Structured Abstract)
Ritondo, Raphael	Conservatives and Liberals: the Provide or Protect Theory in the Context of Charitable Donations
Rivera-Guevarres, Rolando	Political Marketing: the Visual Frames Effect and Political Ideology It’S Impact on Voting Intentions in Beautiful Political Products
Rixom, Jessica	The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes
Robbins, Joy	Exploring the Darkside of Co-Creation in the Context of Fashion Brands
Robertson, Jeandri	Entrepreneurial Ecosystems: a 25-Year Bibliographic Overview - a Structured Abstract
Robinson, Linda	Determinants and Process of Negative Customer Engagement Behaviors
Rodriguez, Rocio	The Erp Implementation Process as Base for Marketing Strategy. Structured Abstract
Rodriguez-Orejuela, Augusto	Internationalisation of Hotel Chains: Entry Modes and Firm Performance Factors That Motivate Impulse Purchase in Online Group Purchase Context: Structured Abstract
Rodríguez Peña, Gustavo Adolfo	Analysis of the Consumers' Purchase Intentions of Maca and Lucuma from Peru
Rojas, Laura	Analysis of Contents in Social Networks: Understanding Markets: Structured Abstract
Romero, Marisabel	The Impact of Incorporating Product Reflections in Advertising on Consumer Brand Trust and Purchase Likelihood: Structured Abstract The Right Move? the Influence of Motion Direction in Advertising on Brand Trust
Ross, Spencer	Off the (Block)Chain! the Effect of Knowledge Construals on Consumer Evaluations of Product Sustainability
Rossi, Patricia	Semantics or Semiotics? Exploring the Effects of Sponsor Associations with Rival Teams on Highly Identified Fans: Structured Abstract Salty Smells as Status Signals: the Effect of Scent Characteristic on Product Perception: Structured Abstract
Roster, Catherine	Can Memes Improve Online Survey Resondents' Engagement and Data Quality?
Roy, Subhadip	Online Product Descriptions for Sustainable Fashion in Different Market Contexts: Structured Abstract Cross-Cultural Models in Multinational Advertisements - Consumers Preference for Congruent or Incongruent Ads in the Case of Indian and US Multinational Firms: Structured Abstract Employee Brand Equity: an Integrated Examination in India Structured Abstract
Roy, Yves	Afm/Ams Granted Research Proposal: the Online Shopping Experience (Ose) - Expanding an Existing Framework - Work in Progress (Abstract)
Ruusunen, Nino	The Moderating Effect of Sampling Order on Need-for-Touch: Structured Abstract
Ruzeviciute, Ruta	Scent, Proximity and Appeal: When Scented Advertising Raises Product Appeal
Ryan, Scott	The Essentials of Marketing Analytics: Teaching, Research and Practice
Röndell, Jimmie	Servicescape 2.0 – the Facility’S Contribution to Sustainability Infusion in Value Co-Creation: Extended Abstract Business Actor Engagement – Exploring Its Antecedents and Outcomes: an Extended Abstract
Rößler, Ayla	Internal City Branding
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Saavedra Torres, Jose	Self-Construal and Willingness to Participation in Sharing Economy
Saavedra Torres, Jose	The Moderating Effect of Failure Severity, Failure Stability and Self-Construal in Perceptions of Group Versus Individual Service Failure and Their Effects on Outcomes: Structured Abstract
Sabri, Ouidade	“You Vote. We Donate.” an Investigation of the Efficacy of Empowerment to Select Strategies Implemented in Crm Campaigns: Structured Abstract
Sah, Young June	The Emoji Effect: When the Smiley Is Mightier than the Pen
Saine, Ruby	The Effects of Loneliness on Consumers’ Attitudes Towards Brands’ Social Media Strategies
Saintives, Camille	Guilt Online Versus Offline: What Are Its Consequences on Consumer Behavior? Guilty Red Food Packages: How the Color Red Affects Guilt Through Negative Cognitive Associations for Vice Products
Saldivar, Roberto	Entertainment Value in Pop-up Retailing: Structured Abstract Love Is All Around Us, Love Is Global – It Turns out, It’S Not Expressed the Same for All Brands
Sams, Doreen	Do You Need More Committed Volunteers for Your Nonprofit? Support Their Brand Community: a Structured Abstract
Sanagustín-Fons, María Victoria	Corporate Social Responsibility and Millenialls Consumers/ Citizens in Peru. a Sociological Approach
Sanchez-Herrera, Joaquin	Internationalisation of Hotel Chains: Entry Modes and Firm Performance
Santos, Mirela	Gender and Consumer Behavior in the Child Toys Market (an Abstract) Sports Marketing: Feelings and Emotions of Soccer Fans in Brazil (an Abstract) Consumer Behavior in Higher Education: Professional Ambitions of Students in South Brazil (an Abstract)
Sardashti, Hanieh	The Multifaceted Interplay Between Firms and the Financial Community: a Marketing Perspective
Sarstedt, Marko	More Insights into the Role of Warm Versus Cool Ambient Scents in Consumer Decision-Making Managing Uncertainty in Consumer Research: Replicability and the Elephant in the Lab (Structured Abstract)
Satos-Corrada, Maria	Political Marketing: the Visual Frames Effect and Political Ideology It’S Impact on Voting Intentions in Beautiful Political Products The Gratifications of Ephemeral Marketing Content and the Use of Snapchat in Millennial Generation and Its Impact on Purchase Motivation Marketing Communications & the Priming Effects Throughout the Social Media Use and Its Impact on Purchase and Re-Purchase
Schade, Michael	Internal City Branding
Scheinbaum, Angeline	The Moderating Roles of Time Pressure and Individualism for Retail Event Sponsorship Motivations Behind Consumer Online Shopping Cart Use and Abandonment
Schiessl, Michael	Finding the Right Price – Exploring an Implicit Price Meter
Schindler, Robert	Gifts Are Sacred Until the Deal Strikes: a Structured Abstract
Schmidt, Steffen	Finding the Right Price – Exploring an Implicit Price Meter The Acceptance of “Digital Driving” as a Marketing Challenge of the Automotive Industry – a Dive into Head-up Displays as Advanced Driver Assistance System
Schmidt, Steffen	Marketing Research Automation and Robotization (M-RAR) – a Chance for Marketing Practice and a Risk for Marketing Science/Scientists?
Schultz, Carsten D.	Impact of Augmented Reality on Cross-Buying Intention at the Point of Sale
Schumacher, Christopher	A Blessing in Disguise: How to Implement Exploration in an Exploitation-Driven Multinational Financial Services Provider When Consumers Think Twice: the Effect of Cultural Differences on Consumers’ Privacy Calculus and Willingness to Share Personal Information
Schwing, Maximilian	From B2C to P2P – a Marketing Driven Analyzes of Peer-to-Peer Business Models in Shared Mobility Markets
Scott, Andrea	Brand Vulgarity: the Impact on Reputation, Image and Corporate Social Responsibility
Scott, Shawn	Can You Hear the Tension? Musical Tension-Release Effect on Affect and Recall in Advertising
Sebti, Hicham	Exploring the Harmful Effect of Informational Dissonance on Students’ Recruitment. a Moroccan Case Study
Seegebarth, Barbara	Structured Abstract: the Power of Consumers’ Sustainable Product Purchasing
Sehn, Chiara	Consumer Behavior in Higher Education: Professional Ambitions of Students in South Brazil (an Abstract)
Sekar, Samuel	The Product Depth Effect: the Effect of Product Depth Size of a Brand on the Overall Impression of a Product
Serin, Nuket	The Matching Effect of Product Type and Gift Options on Brand Forgiveness After Brand Transgression Healthy (in) Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices
Serra-Cantallops, Antoni	Internationalisation of Hotel Chains: Entry Modes and Firm Performance
Sethi, Deepa	Do You Love Open Kitchen Restaurant? Exploring Visitors’ Motivators for Sustainable Growth of Restaurants’ Industry: Structured Abstract
Sewak, Sphurti	Is It Just the Matter of Position? Role of the Prompts Type and Position on Consumer Sustainable Behavior
Shahgholian, Azar	Customer Behavior Towards Second-Hand Online Shopping: Structured Abstract
Sharma, Anshuman	Do You Love Open Kitchen Restaurant? Exploring Visitors’ Motivators for Sustainable Growth of Restaurants’ Industry: Structured Abstract
Sharma, Nazuk	The Impact of Incorporating Product Reflections in Advertising on Consumer Brand Trust and Purchase Likelihood: Structured Abstract The Impact of Matching an Ad’S Empty Space to the Product Color on Consumer Impulsivity: Structured Abstract
Sharma, Vinay	Towards Abundant Sales Organizations: How Workplace Spirituality and Innovative Climate Foster Customer-Related Outcomes – Structured Abstract
Shelat, Manisha	Discovering Interdependent Digital Self: a Multidimensional Perspective – Structured Abstract
Sheng, Xiaojing	Making Sense of Meaningful Third Places: Effects of Servicescape, Place Meanings, and Emotions
Shiva, Atul	Do You Love Open Kitchen Restaurant? Exploring Visitors’ Motivators for Sustainable Growth of Restaurants’ Industry: Structured Abstract
Siadou-Martin, Béatrice	Positive Interruptions in the Commercial Interaction: When the Seller Receive Unexpected Help
Sierra, Jeremy	Brand Tribalism, Brand Pride, and Dual-Process Theory: a Model to Explain Fan Behavior
Siguaw, Judy	Making Sense of Meaningful Third Places: Effects of Servicescape, Place Meanings, and Emotions
Silva, Maicon	Value Co-Creation and the Relationship Between Professor and Students in the University Classroom (an Abstract)
Silver, Reginald	An Evaluation of Factors That Explain Delinquency in Credit Unions: Decision Implications for Credit Unions CEOs and Executives
Sim, Woojong	Effects of Different Types of Endorser in Social Media: Structured Abstract
Simon, Sandrine	Exploring the Harmful Effect of Informational Dissonance on Students’ Recruitment. a Moroccan Case Study
Simões, Cláudia	Co-Creating CSR Value Between Firms and Employees: Structured Abstract Social Networking and Micro-Celebrity: a Preliminary Framework Capturing the Impact of Social Media Influencers and Peers on Symbolic Consumption
Singh, Rakesh	The Impact of Salesforce Control Systems on Salespeople’S New Product Adoption and Sales Performance
Singh, Sangeeta	Building Brands with Cause-Related Marketing Campaigns in Emerging Markets
Sinha, Jayati	Emoji Marketing: Strengthening the Consumer-Brand Relationship and Its Downstream Effects Healthy (in) Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices Relative Effects of Concrete and Abstract Plans on Health Goal Pursuit: the Moderating Role of Chronotype Meditation While Waiting for a Service: How Mindfulness Can Improve Consumer Satisfaction
Siqueira, Jose Ribamar	Relationships Between Brand Experience and Customer Attitude: an Empirical Investigation: Structured Abstract Semantics or Semiotics? Exploring the Effects of Sponsor Associations with Rival Teams on Highly Identified Fans: Structured Abstract Influences of Peer to Peer Interaction and Peace of Mind on Customer Experience: the Moderating Effect on Type of Service
Sleep, Stefan	Relationship Building Between Marketing and It: the Impact of Information Governance, Collaboration, and Data-Driven Decision-Making
Smith, Keith	Consumer Curation on Social Shopping Sites
Smith, Rosanna	When Humanization Backfires - Consumer Preference for Algorithmic Product Curation
Soares, Ana Maria	Time Flies: the Role of Desire to Stay at the Mall in Enhancing the Shopping Experience: Structured Abstract
Sohn, Stefanie	Structured Abstract: the Power of Consumers’ Sustainable Product Purchasing
Sombultawee, Kedwadee	The Influence of Materialism on Consumption Values: a Case of Luxury Goods
Son, Hyunsang	Measuring Advertising Creativity and Predicting Consumer Evaluation Toward the Advertising- a Deep Learning Approaches: Structured Abstract
Sosa, Juan Carlos	Nonlinear Effects of Store Image Factors on Private Label Attitude: an Abstract A Multidimensional Model of Emotional Attachment and Brand Loyalty in Sports Brand Love and Brand Attachment: a Relational Perspective in Buying Behavior
Soundararajan, Vivek	An Integrative Framework of Sustainable Consumption Types and Their Antecedents
Souza, Kleber	Co-Creation in the Perspective of Service Dominant Logic: Multiple Case Studies in Three Retail Segments Comparing North and South of Brazil (an Abstract)
Souza, Paula	Social Media Interactions and Offline Purchasing Decisions: Differences Between Products and Services
Spears, Nancy	Unlocking the Persuasive Power of Imagery Through Regulatory Focus: Structured Abstract
Sreekumar, Arun	Channel Cooperation in Markets for Counterfeit Products
Srivastava, Rajesh	Comparative Study on Effect of Fragrance and Music on Consumer Purchase Behaviour
Stenger, Thomas	Afm/Ams Granted Research Proposal: the Online Shopping Experience (Ose) - Expanding an Existing Framework - Work in Progress (Abstract)
Stern, Caroline	Killing Two Birds with One Stone: “All That Glitters Is Not Gold” – Performance of Ev-Charging Infrastructure from a European User Perspective Killing Two Birds with One Stone: Special Session on Marketing Research with Practical Relevance
Stewart, David	Pushing Boundaries in Marketing Concepts and Research
Strutton, David	Do Birds of a Feather Flock Together? an Exploration of Why Consumers Follow Beauty Influencers on Social Media: Structured Abstract
Stylos, Nikolaos	Consumers’ Exposure to the Inexpedient Message: a Systematic Analysis to Evaluate the Consequences on Brand Reputation in Social Media
Sumlin, Cameron	What Happens When Social Media Influencers Lie? Authenticity and Human Brands: Structured Abstract
Sun, Ruoyu	Friendship Matters When Distracted: the Role of Relationship Norms and Multitasking
Suri, Rajneesh	Will Consumers Consume Upcycled Foods?
Svensson, Göran	The Erp Implementation Process as Base for Marketing Strategy. Structured Abstract
Swaminathan, Srinivasan	Variety-Seeking and Loyalty Points Redemption Behavior
Szocs, Courtney	Off the Record: Everything You Wanted to Know About Your First Few Years but Were Afraid to Ask (a Closed-Door Session for Doctoral Students and Junior Faculty Only) Effects of Retail Ambient Color on Food Purchases
Sénécal, Sylvain	Measuring Emotional Response Through Facial Expression Analysis: Comparing Direct Emotional Observation and Survey Methods to Assess Video Ad Performance
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Tahir, Zonaib	The Position of Trust in the Service Recovery Context and Its Subsequent Effect on the Repurchase Intention
Talay, Berk	Reexamining the Perceived Quality-Market Share Relationship: the Moderating Role of the Quality Perception Gap
Tang, Chuanyi	The Impact of Medicaid and SNAP Program Participation on WIC Participants’ Redemption Behavior Pattern
Tantiprapart, Yanisa	Counterfeit Consumption: Effects of Values and Counterfeit Experience
Tarkiainen, Anssi	Augmented Reality in Retail and E-Commerce: a Literature Review An Intra-Firm Analysis of the Link Between Marketing Adaptation and Export Venture Performance: Structured Abstract
Taute, Harry	Brand Tribalism, Brand Pride, and Dual-Process Theory: a Model to Explain Fan Behavior
Tavallaei, Stella	Is It Just the Matter of Position? Role of the Prompts Type and Position on Consumer Sustainable Behavior
Tavera Mesías, Juan Fernando	Interactivity, Engagement, Co Creation of -WOM Educational Virtual Environments In Colombia
Taylor, Wayne	The Impact of Coalition LP Evolution on Member Purchase and Redemption Activity
Tellier, Alexandre	Measuring Emotional Response Through Facial Expression Analysis: Comparing Direct Emotional Observation and Survey Methods to Assess Video Ad Performance
Temerak, Mohamed Sobhy	“We Shall Not Remain Passive”: TSR Implications in the Sharing Economy Context
Temiz, Serdar	New Product Development in Blockchain Environments: Structured Abtract
Tessitore, Tina	“Are You Doing This for Good or Bad Reasons?” Consumers’ Attributions of SMI’S Motivations Mediating the Persuasion Process: Structured Abstract
Theobald, Raquel	Sports Marketing: Feelings and Emotions of Soccer Fans in Brazil (an Abstract)
Theodorakis, Ioannis G.	Ad Eroticism from a Distance: Scuba Diving into Male and Female Buyers’ Reactions Whilst Seeking for Moral Cues in Their Lives
Thomas, Fanny	The Effect of Ingredient Images on Baby Food Packaging on Healthiness Perception, Tastiness, Attitude, and Purchase Intention: Structured Abstract
Thompson, Steven	Business Actor Engagement – Exploring Its Antecedents and Outcomes: an Extended Abstract
Till, Brian	Exploring Advertising Creativity and Interference: Can Creative Ads Cut Through the Noise?
Toporowski, Waldemar	Consumer Preferences and Willingness to Pay for Different Aspects of Local Food Products: Structured Abstract
Torres, Edwin	Why Service Theories Fail: Challenges to the Implementation of Management Models Explained
Torres, Luis	User Acceptance of Information Technology Systems as a Driver of Innovation in the Colombian Fashion Industry: Structured Abstract
Toteva, Irina	Binge Watching and Streaming Platforms: Brand Priming Influence on Behavior Intention and the Role of Consumer Wisdom
Tran, Gina	Do Birds of a Feather Flock Together? an Exploration of Why Consumers Follow Beauty Influencers on Social Media: Structured Abstract Brand Identification, Information Disclosure and Consumers’ Brand Engagement on Social Media: Structured Abstract
Tran, Trang	How Does Personalization Affect Brand Relationship in Social Commerce? a Mediation Perspective
Travers, Nicolas	Authenticity Goes Digital: a Big Data Analysis of the Influence of the Country of Origin and Authenticity Perceptions on TripAdvisor Ethnic Restaurant Reviews
Treen, Emily	CMOs and Gender: a Psycholinguist Analysis A Bibliometric Analysis on Agency Theory Using VOSViewer: Structured Abstract
Tu, Yanping	Increasing Participation Rates in Customer Referral Programs: the Surprising Power of Disclosing Referrer-Rewards
Tuan, Annamaria	The Multisensory Experience of Taste: the Effects of Senses and Brand in Wine Consumption
Tumminello, Michele	A Network Perspective on Co-Branding Campaigns: Evidence from the Fashion Industry
Turedi, Ceren	Texting and Driving: the Use of Specific Ad Elements for Attitude Change
Tylutki, Monika	Assessing the Predictive Validity of Three Methods of Measuring Self-Image Congruence
Tyreehageman, Jennifer	An Integrative Framework of Sustainable Consumption Types and Their Antecedents
Tzou, Shyh-Yeu	Strong Ties Versus Weak Ties in International Channel Marketing
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Ulusoy, Ebru	Entertainment Value in Pop-up Retailing: Structured Abstract Love Is All Around Us, Love Is Global – It Turns out, It’S Not Expressed the Same for All Brands
Untilov, Olga	Mention of Geographical Origin: a Vector of Inferences About the Quality of Eco-Labelled Generic Food Products
Uribe-Saldarriaga, Carlos Mario	What If? a Robot Challenge in a Marketing Course: Structured Abstract
Urumutta Hewage, Ganga	How Renting Increases Happiness for Material Expenditures
Uzo, Uchenna	Ethnic Identity in Buyer-Seller Negotiation: Insights from Informal Retail Channels in Nigeria: Structured Abstract
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V. Charles,	A Bayesian Resampling Approach to Estimate the Difference in Effect Sizes in Consumer Social Responses to CSR Initiatives Versus Corporate Abilities: Ex- Tended Abstract
Valaei, Naser	Customer Behavior Towards Second-Hand Online Shopping: Structured Abstract
Valette-Florence, Pierre	Is Longer Always Better? the Non-Linear Effect of Longevity Claims on Quality: Structured Abstract Generational Differences in Brand Hate: Structured Abstract
Valette-Florence, Pierre	Can a Nudge Induce Inferences of Manipulative Intent?
Van Solt, Michelle	How Does Personalization Affect Brand Relationship in Social Commerce? a Mediation Perspective
Vankerckhove, Anneleen	Do You like This Paper? Would You Agree with “I like This Paper”? the Impact of Formulating Items as Questions Versus Statements on Evaluations: Strucutered Abstract
Vargo, Stephen L.	Rigor Versus Relevance in Publishing High Impact Articles
Vecchi, Alessandra	The Charming Appeal of Brand Heritage and Its Suitors
Veloutsou, Cleopatra	Affective and Behavioral Outcomes of Perceived Un/Ethical Action in Luxury Brand Experiences: Structured Abstract Brand Polarization Scale Development: Structured Abstract
Verma, Harsh	Antecedents of Mindful Consumption Relationship of Mindfulness, Mindful Consumption and Life Satisfaction
Visentin, Marco	The Multisensory Experience of Taste: the Effects of Senses and Brand in Wine Consumption
von Mettenheim, Walter	The Relevance of Demographical Similarity and Factuality in Social Influencer Marketing
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Walker, Doug	Investigating the Trait and Demographic Antecedents of Sports Betting Among Fantasy Sports Participants Marketing Dashboard Use: Environmental Antecedents and Outcomes
Wallach, Karen	When Big Is Bad: the Challenges of Brand Dominance and Eco-Legitimacy
Wang, Buduo	The Moderating Roles of Time Pressure and Individualism for Retail Event Sponsorship
Wang, Cindy	Sense of Power: Policy Insights for Encouraging Consumers’ Healthy Food Choice
Wang, Hao	Reselling or Agency Selling on Amazon? a Random-Parameter Hazard-Based Duration Analysis of Product Survival Time
Wang, Xia	How Facial Prominence Impacts Perception of Interaction Space and Consumer Response
Wang, Ze	How Facial Prominence Impacts Perception of Interaction Space and Consumer Response
Wanjugu, Sabinah	Finding Your Way Beyond Academic Walls: Obstacles and Challenges International Scholars Manage Throughout Doctoral and Early Career Years
Warren, Nathan	Feeling Watched: the Impact of Tip Visibility on Customer Engagement & Firms' Financial Outcomes (Structured Abstract)
Watchravesringkan, Kittichai	The Effects of Typicality and Novelty on Aesthetic Preference and Positive Emotions: an Extended Abstract
Watson, Amy	The Role of Self-Fulfilling Prophecy in New Product Development
Watson-Foster, Julia	Lovers and Heroes: Gender Bias in Hollywood as Seen Through Character Archetypes
Wei, Shuqin	Incivility Among Employees as the Driver of Customer Unethical Behavior and Customer Citizenship Behavior: the Role of Customers’ Perceived Ethicality
Weidner, Kelly	Lovers and Heroes: Gender Bias in Hollywood as Seen Through Character Archetypes
Weinstein, Art	Global Customer Satisfaction and Experience Management
Weispfenning, Felix	Are All Customers Buying Processes Alike When Buying a Specific Product? a Customer Touch Point Analysis Reveals Significant Differences with Impact on Retailers’ Sales Volume
Wells, Victoria	Employee Pro-Environmental Behavior – Different Shades of Green
Wen, Jutong	Tell Me About It: Narrativity Perceptions in Product Packaging Influence Consumer Word of Mouth: Structured Abstract
West, Douglas	The Nature of Cross-Cultural Research Problems: a Structured Abstract
Wiedmann, Klaus-Peter	Marketing Research Automation and Robotization (M-RAR) – a Chance for Marketing Practice and a Risk for Marketing Science/Scientists? The Relevance of Demographical Similarity and Factuality in Social Influencer Marketing Structured Abstract: Consumers’ Perception of Product Information and Its Effect on Product Evaluation and Behavioral Intention The Acceptance of “Digital Driving” as a Marketing Challenge of the Automotive Industry – a Dive into Head-up Displays as Advanced Driver Assistance System Self-Congruity as the Bottleneck Within an Automotive Purchase. - What Impact Do the Consumers Personality and Culture Have?
Wilder, Kelly	Two Faces of Brand Hate – Corporate Vs Human Brands: Structured Abstract
Wliczewski, Michał	Assessing the Predictive Validity of Three Methods of Measuring Self-Image Congruence
Woisetschläger, David M.	Commercialization in Professional Sports: Understanding Consumers’ Perceptions and Responses
Wolters, Jeremy	Organizational Frontline Research Opportunities
Wu, Shuang	The Interplay of User-Generated and Company-Generated Content in Driving Company Ratings: a Text Mining Approach Finding Your Way Beyond Academic Walls: Obstacles and Challenges International Scholars Manage Throughout Doctoral and Early Career Years
Wójtowicz, Milena	Assessing the Predictive Validity of Three Methods of Measuring Self-Image Congruence
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Xu, Minzhe	Increasing Participation Rates in Customer Referral Programs: the Surprising Power of Disclosing Referrer-Rewards
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Yamashita, Takako	Internal Marketing Strategy Based on the Translated Document in the Japanese Global Enterprises
Yamim, Amanda	Off the Record: Everything You Wanted to Know About Your First Few Years but Were Afraid to Ask (a Closed-Door Session for Doctoral Students and Junior Faculty Only)
Yang, Huichen	What Aspects Drive the Success of a Low-Fit Extension Retailer? a Structural Topic Modeling Approach Using Product Reviews
Yazdanparast, Atefeh	Haptic Information Impacts Online Purchase Behavior: the Role of Price Framing and Consumer Characteristics Do Birds of a Feather Flock Together? an Exploration of Why Consumers Follow Beauty Influencers on Social Media: Structured Abstract
Ye, Hongjun	Will Consumers Consume Upcycled Foods?
Yildirim, Pinar	Understanding Food Waste Behavior: a Model of Morals, Habits and Knowledge
Yoon, Gunwoo	Friendship Matters When Distracted: the Role of Relationship Norms and Multitasking The Emoji Effect: When the Smiley Is Mightier than the Pen
Young, Ashley	Structured Abstract: Consumer Perceptions of Price Complexity, Manipulation and Fairness in the Context of Increasing Levels of Differential Pricing and Dynamic Pricing
Yu, Zhihao	Increasing Participation Rates in Customer Referral Programs: the Surprising Power of Disclosing Referrer-Rewards The Sky Above: an Investigation into the Visual Dimensions of the Sky: Structured Abstract Structured Abstract: Product-Sounds Effects on Consumers’ Impressions
Yuan, Hong	Feeling Watched: the Impact of Tip Visibility on Customer Engagement & Firms' Financial Outcomes (Structured Abstract)
Yurdakul, Elif	The Varying Impact of Self and Other Oriented Message Appeals on Volunteering
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Zablah, Alex	Authenticity via Negativity: Why Customers Respond Favorably to Frontline Employees Who Complain
Zafri, Raouf	Typography of Commercial Websites: the Effects of the Interline Spacing on Internet Users’ Reactions
Zamudio, César	How Review and Reviewer Characteristics Impact Review Helpfulness Within Segments of Review Readers: a Finite Mixture Model Approach
Zapata-Dominguez, Alvaro	The Value Constellation and Microfundaments of Marketing Dynamic Capabilities
Zemanek, James	How Does Personalization Affect Brand Relationship in Social Commerce? a Mediation Perspective
Zeng, Xianfang	Distinction Versus Connection in Constructing Consumers’ Authentic Dining Experiences: Evidence from Yelp Reviews
Zhang, Harry	The Impact of Medicaid and SNAP Program Participation on WIC Participants’ Redemption Behavior Pattern
Zhang, Jiao	Sense of Power: Policy Insights for Encouraging Consumers’ Healthy Food Choice
Zhang, Jintao	Will Consumers Consume Upcycled Foods?
Zhang, Junzhou	The Impact of Medicaid and SNAP Program Participation on WIC Participants’ Redemption Behavior Pattern
Zhang, Zhuofan	Adopting Artificial Intelligence to Manage a Turbulent Environment
Zhao, Miao	The Effects of Loneliness on Consumers’ Attitudes Towards Brands’ Social Media Strategies
Zihagh, Fereshteh	Effects of Brand Compatibility and Narrative Features on Funding Level of Crowdfunding Projects: Structured Abstract
Zmich, Louis	What Happens When Social Media Influencers Lie? Authenticity and Human Brands: Structured Abstract Organizational Innovativeness and Firm Performance: Does Sales Management Matter?
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Álvarez Marín, Mónica Andrea	Interactivity, Engagement, Co Creation of -WOM Educational Virtual Environments In Colombia
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Österle, Benjamin	Killing Two Birds with One Stone: “All That Glitters Is Not Gold” – Performance of Ev-Charging Infrastructure from a European User Perspective Killing Two Birds with One Stone: Special Session on Marketing Research with Practical Relevance “As Different as Chalk and Cheese” – E-Mobility Acceptance from the Viewpoint of Users and Non-Users

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