AMS2020: ACADEMY OF MARKETING SCIENCE 44TH ANNUAL CONFERENCE
R6

Room 6

Sessions

  • Session 1.6 (May 20 08:30-10:00) Value Co-Creation in Servicescapes
  • Session 2.6 (May 20 10:30-12:00) Emojis in Brand Relationships
  • Session 3.6 (May 20 14:00-15:30) Business Design in an Entrepreneurial Context
  • Session 4.6 (May 20 16:00-17:30) Consumer Influence on the Marketing Approach of SMEs