R5
Room 5
Sessions
- Session 1.5 (May 20 08:30-10:00) Brand Experience and Engagement
- Session 2.5 (May 20 10:30-12:00) Cross-Cultural Issues in International Marketing
- Session 4.5 (May 20 16:00-17:30) Marketing Strategy 1: Co-creation, Self-Construal, Quality Perceptions
- Session 7.5 (May 21 14:00-15:30) Special Session The Essentials of Marketing Analytics: Teaching, Research, Practice