Program for Friday, May 22nd: Talk View

PROGRAM FOR FRIDAY, MAY 22ND: TALK VIEW

Days:

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View: with abstracts session overview

8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

08:00-08:30 Session

08:00-17:30 Doctoral Consortium

08:00-12:00 Teaching Marketing Analytics Workshop

08:30-12:00 Theory Forum

08:30-08:50

What Brings Consumers to the Flash Sales: Understanding the Behavioural Dimensions

Suresh Malodia, Shaphali Gupta

08:50-09:10

Customer Behavior Towards Second-Hand Online Shopping: Structured Abstract

Naser Valaei, Gregory Bressolles, Azar Shahgholian, Hamidreza Panjehfouladgaran

09:10-09:30

The Uncertainty-to-Win Effect in Gamified Settings

Thomas Leclercq, Ingrid Poncin

09:30-09:50

Competing Through Compelling FLOW Experiences: Examining the Antecedents and Consequences of Chinese Video

Mohammad Rahman, Jamie Carlson, Adam Powell, Jiehua Chen

08:30-08:50

Antecedents of Mindful Consumption

Sharad Gupta, Harsh Verma

08:50-09:10

Relationship of Mindfulness, Mindful Consumption and Life Satisfaction

Sharad Gupta, Harsh Verma

09:10-09:30

Psychological Ownership and Consumer Happiness

Dan Li

09:30-09:50

The Perceptions of Brand Co-Appearance in Product Placement

Fanny Fong Yee Chan

08:30-10:00 Theory Forum

08:30-08:50

The Moderating Roles of Time Pressure and Individualism for Retail Event Sponsorship

Buduo Wang, Angeline Scheinbaum, Siyan Li, Anjala Krishen

08:50-09:10

Augmented Reality in Retail and E-Commerce: a Literature Review

Virginie Laitinen, Joel Mero, Anssi Tarkiainen

09:10-09:30

Facilities Planning in Retailing and Value Generation Among Urban Consumers

Rajagopal Rajagopal

09:30-09:50

How to Effectively Drive Word of Mouth in Pop-up Stores: Structured Abstract

Laura Henkel

08:30-08:50

Stakeholders and Science, Communication and Coping: a Structured Abstract

Natalie Bolen, Maureen Bourassa

08:50-09:10

CMOs and Gender: a Psycholinguist Analysis

Emily Treen, Jayne Heaford, Christine Pitt

09:10-09:30

Lovers and Heroes: Gender Bias in Hollywood as Seen Through Character Archetypes

Anjali Bal, Richard Hanna, Kelly Weidner, Dhruv Grewal, Julia Watson-Foster

09:30-09:50

Gender and Consumer Behavior in the Child Toys Market (an Abstract)

Tamara Campos, Mirela Santos, Flávio Brambilla

08:30-08:50

Interactivity, Engagement, Co Creation of -WOM Educational Virtual Environments In Colombia

C.E. Mahecha Duarte, M.A. Álvarez Marín, J.F. Tavera Mesías

08:50-09:10

Overcoming the Fixation on Graded Deliverables: Structured Abstract

Adam Mills

09:10-09:30

Schools’ Evaluations and the Advocacy Roles of Students (an Abstract)

Flávio Brambilla, Bruno Morgado Ferreira

09:30-09:50

Value Co-Creation and the Relationship Between Professor and Students in the University Classroom (an

Maicon Silva, Flávio Brambilla

08:30-08:50

Employee Pro-Environmental Behavior – Different Shades of Green

Cristina Ciocarlan, Diana Gregory-Smith, Danae Manika, Victoria Wells

08:50-09:10

A Bayesian Resampling Approach to Estimate the Difference in Effect Sizes in Consumer Social Responses to CSR Initiatives Versus Corporate Abilities: Ex- Tended

Percy Marquina, V. Charles, Jose Pereyra

09:10-09:30

Co-Creating CSR Value Between Firms and Employees: Structured Abstract

Olga Pereira, Cláudia Simões

09:30-09:50

Incivility Among Employees as the Driver of Customer Unethical Behavior and Customer Citizenship Behavior: the Role of Customers’ Perceived

Yu-Shan Sandy Huang, Shuqin Wei, Tyson Ang

08:30-08:50

Impact of Augmented Reality on Cross-Buying Intention at the Point of Sale

Björn Gorlas, Carsten D. Schultz

08:50-09:10

Signaling Product Quality with Virtual Reality? an Interpretation with Consumer-Perceived Marketing Media

Kelley Cours Anderson, Debra A. Laverie

09:10-09:30

Early Adoption of Innovative Media into Digital Marketing Strategies: the Radical Influence of Virtual

Kelley Cours Anderson, Kerry T. Manis

09:30-09:50

Should We Continue Using Intelligent Virtual Assistants? the Role of Gratifications and Privacy

Hajer Kefi, Chiraz Aouina-Mejri

08:30-08:50

“The Self” and Luxury? Exploring the Effects of Self-Concept Constructs on Attitudes Toward Luxury Brands: a Structured

Luciana de Araujo Gil

08:50-09:10

Co-Creation in the Perspective of Service Dominant Logic: Multiple Case Studies in Three Retail Segments Comparing North and South of Brazil (an

Kleber Souza, Flávio Brambilla

09:10-09:30

Superior in-Store Presence. the Impact of High Performing Stock Boys in Sales: Structured Abstract.

Eva M. González, Miguel Ángel López-Lomelí

09:30-09:50

Nonlinear Effects of Store Image Factors on Private Label Attitude: an Abstract

Pablo Farías, Juan Carlos Sosa

10:00-10:30 BREAK

10:30-10:50

The Fairness of Dynamic Pricing - an Empirical Investigation on Strategies of Applying Dynamic Prices for One-Time Transactions and Term

Andreas Kessenbrock, Gerrit Cziehso, Jana Grothaus

10:50-11:10

Finding the Right Price – Exploring an Implicit Price Meter

Steffen Schmidt, Sascha Langner, Michael Schiessl

11:10-11:30

Are All Customers Buying Processes Alike When Buying a Specific Product? a Customer Touch Point Analysis Reveals Significant Differences with Impact on Retailers’ Sales

Felix Weispfenning

11:30-11:50

Variety-Seeking and Loyalty Points Redemption Behavior

Chen Li, Junhee Kim, Lawrence Duke, Srinivasan Swaminathan

10:30-12:00 No Session

10:30-12:00 Theory Forum

10:30-10:50

Consumer Skepticism About Online Reviews and Their Decision-Making Process: the Role of Self-Efficacy and Regulatory

Fayez Ahmad, Francisco Guzman

10:50-11:10

The Impact of Incorporating Product Reflections in Advertising on Consumer Brand Trust and Purchase Likelihood: Structured

Nazuk Sharma, Marisabel Romero

11:10-11:30

“Too Attractive to Be True?” - an Empirical Investigation of Alternative Matchup Mechanisms Underlying Peer Endorsement

Fanny Cambier, Ingrid Poncin

11:30-11:50

How UGC Advertising Parody Drives Negative WOM: the Mediating Role of CSR Consumer Beliefs.

Dilettta Acuti, Valentina Pitardi

10:30-10:50

Sustainability, Skepticism and Suspicion: What Do Consumers Think About Retailers?

Laure Lavorata

10:50-11:10

Online Product Descriptions for Sustainable Fashion in Different Market Contexts: Structured

Kirsten Cowan, Alena Kostyk, Subhadip Roy

11:10-11:30

When Big Is Bad: the Challenges of Brand Dominance and Eco-Legitimacy

Karen Wallach

11:30-11:50

“Make an Effort to Show Me Love” the Effects of Indexical and Iconic Authenticity on Consumer Perceived

Gwarlann De Kerviler, Elodie Gentina, Nico Heuvinck

10:30-12:00 TBD

10:30-10:50

Sentiment Towards Marketing in a Globalizing World: an Exploring Study and Cross-Cultural Comparison Between the U.S. and

Tarek Mady, Sarah Mady

10:50-11:10

Strong Ties Versus Weak Ties in International Channel Marketing

Shyh-Yeu Tzou

11:10-11:30

An Intra-Firm Analysis of the Link Between Marketing Adaptation and Export Venture Performance: Structured

João S. Oliveira, John W. Cadogan, Anssi Tarkiainen

11:30-11:50

Internationalisation of Hotel Chains: Entry Modes and Firm Performance

Cervino, Baena, Serra-Cantallops, Rodriguez-Orejuela, Sanchez-Herrera

10:30-10:50

The Negative Effects of Mobile Retail App Use: Dealing with Regrettable Escapism

Hannah Marriott, Graeme McLean, Khalild Al Nabhani

10:50-11:10

Determinants and Process of Negative Customer Engagement Behaviors

Diem Do, Kaleel Rahman, Linda Robinson

11:10-11:30

Guilt Online Versus Offline: What Are Its Consequences on Consumer Behavior?

Camille Saintives

11:30-11:50

When Beauty Premium Turns into Beauty Penalty: the Influence of Visual Aesthetics After Product

Kyungah Byun, Jenny Hong

10:30-10:50

What Matters Most for Online-Personalized Ads? the Effect of Product and Brand Personalization on

Emna Cherif

10:50-11:10

Typography of Commercial Websites: the Effects of the Interline Spacing on Internet Users’

Jean-François Lemoine, Raouf Zafri

11:10-11:30

Structured Abstract: Online Shopping, Advertising Functions of Catalogs and Influence of Moderators

Joseph Jones

11:30-11:50

Structured Abstract: Consumer’S Regulatory Foci and Construal Levels as Determinants of the Effectiveness of Online Marketing

Yunmei Kuang, Meichen Dong

12:00-14:00 LUNCH

12:45-13:05

The Effects of Typicality and Novelty on Aesthetic Preference and Positive Emotions: an Extended

Lina M. Ceballos, Nancy Hodges, Kittichai Watchravesringkan

13:05-13:25

New Product Development in Blockchain Environments: Structured Abtract

Vida Morkunas, Serdar Temiz

13:25-13:45

A Blessing in Disguise: How to Implement Exploration in an Exploitation-Driven Multinational Financial Services

Christopher Schumacher, Peter Maas

13:45-14:05

A Bibliometric Analysis on Agency Theory Using VOSViewer: Structured Abstract

Raeesah Chohan, Christine Pitt, Kirk Plangger, Emily Treen

12:45-13:05

Structured Abstract: Oscars in the Digital Age: the Relevancy and Perceived Quality of the Academy Awards to

Monica Fine, John Gironda, Maria Petrescu

13:05-13:25

Entertainment Value in Pop-up Retailing: Structured Abstract

Ebru Ulusoy, Roberto Saldivar, Arne Baruca

13:25-13:45

Commercialization in Professional Sports: Understanding Consumers’ Perceptions and Responses

V. O'Neill, D.M. Woisetschläger, C. Backhaus, T.B. Cornwell

13:45-14:05

Semantics or Semiotics? Exploring the Effects of Sponsor Associations with Rival Teams on Highly Identified Fans: Structured

P. Rossi, B. Jochims, V. Dalakas, C. C. Bee, J.R. Siqueira Junior

12:45-13:05

Understanding Food Waste Behavior: a Model of Morals, Habits and Knowledge

Aslı Elif Aydın, Pinar Yildirim

13:05-13:25

I Challenge You to Improve Your Food Consumption: the Role of Gamification and Social Support to Further Engage with Mobile Apps. Structured

Avreliane Kullak, Karine Charry, Ingrid Poncin

13:25-13:45

The Impact of Medicaid and SNAP Program Participation on WIC Participants’ Redemption Behavior

Junzhou Zhang, Chuanyi Tang, Harry Zhang

13:45-14:05

Sense of Power: Policy Insights for Encouraging Consumers’ Healthy Food Choice

Cindy Wang, Elizabeth Minton, Jiao Zhang

12:45-13:05

Is Longer Always Better? the Non-Linear Effect of Longevity Claims on Quality: Structured Abstract

Fabien Pecot, Altaf Merchant, Pierre Valette-Florence, Virginie De Barnier

13:05-13:25

An Experimental Study on the Effect of Sound and Visual Logos in Brand Recognition (an Abstract)

Teilor Fianco, Ciro Gusatti, Flávio Brambilla

13:25-13:45

The Product Depth Effect: the Effect of Product Depth Size of a Brand on the Overall Impression of a

Samuel Sekar

13:45-14:05

Tell Me About It: Narrativity Perceptions in Product Packaging Influence Consumer Word of Mouth: Structured

Haley Hardman, Christian Barney, Brett Kazandjian, Jutong Wen, Tyler Hancock

12:45-13:05

Factors That Motivate Impulse Purchase in Online Group Purchase Context: Structured Abstract

A. Rodríguez Orejuela, N. Peña Garcia, M.I. Casañas, J. Cerviño

13:05-13:25

Corporate Social Responsibility and Millenialls Consumers/ Citizens in Peru. a Sociological Approach

M.V. Sanagustín-Fons, J. Ramirez Lozano, R. Peñaflor Guerra

13:25-13:45

The Gratifications of Ephemeral Marketing Content and the Use of Snapchat in Millennial Generation and Its Impact on Purchase

Maria Santos-Corrada, Jose Flecha-Ortiz, Virgin Dones, Evelyn Lopez

13:45-14:05

Marketing Communications & the Priming Effects Throughout the Social Media Use and Its Impact on Purchase and

Evelyn Lopez, Jose Flecha-Ortiz, Maria Santos-Corrada, Stepahanie Perez-Cabrera

12:45-13:05

Structured Abstract - Sharing a Laugh: the Moderating Role of Need for Humor on the Sharing of Online

Catherine Hessick

13:05-13:25

“Live Big, Eat Small”! Advertising for Entomophagy by Kids' Awareness Raising: an Exploratory Study on Children in

Khawla Jellouli, Joël BrÉe

13:25-13:45

Culture and Humor in Ads: Structured Abstracts

Dragana Medic, Jean Marc Decaudin

13:45-14:05

Exploring Advertising Creativity and Interference: Can Creative Ads Cut Through the Noise?

Kevin Lehnert, Kyle Coble, Brian Till, Mark Arnold

12:45-13:05

Building Brands with Cause-Related Marketing Campaigns in Emerging Markets

Sangeeta Singh, Theresia Busagara

13:05-13:25

Internal Marketing Strategy Based on the Translated Document in the Japanese Global Enterprises

Yoko Aoyama, Takako Yamashita

13:25-13:55

I Get by With a Little Help from My Friends: A Peer Learning Approach to Sales Education

Duleep Delpechitre, Matt Lastner, Emily A. Goad, James Andzulis

14:00-14:20

The Acceptance of “Digital Driving” as a Marketing Challenge of the Automotive Industry – a Dive into Head-up Displays as Advanced Driver Assistance

Gerald-Alexander Beese, Steffen Schmidt, Sascha Langner, Klaus-Peter Wiedmann

14:20-14:40

When Consumers Think Twice: the Effect of Cultural Differences on Consumers’ Privacy Calculus and Willingness to Share Personal

Christopher Schumacher

14:40-15:00

“We Know Everything About You…” - a Conceptual Model on the Acceptance of Smart Products

Marius Huber, Marc Kuhn, Luca Petruzzellis

15:00-15:20

“As Different as Chalk and Cheese” – E-Mobility Acceptance from the Viewpoint of Users and

Marc Kuhn, Viola Marquardt, Vanessa Reit, Benjamin Österle

14:00-14:20

The ‘Healthy=Light” Heuristic

Nico Heuvinck, Yi Li, Mario Pandelaere

14:20-14:40

Healthy (in) Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices

Tessa Garcia-Collart, Nuket Serin, Jayati Sinha

14:40-15:00

Relative Effects of Concrete and Abstract Plans on Health Goal Pursuit: the Moderating Role of

Jayati Sinha, Fang-Chi Lu

15:00-15:20

Guilty Red Food Packages: How the Color Red Affects Guilt Through Negative Cognitive Associations for Vice

Renaud Lunardo, Camille Saintives, Damien Chaney

14:00-15:30 AMS Doctoral Consortium

14:00-14:20

Ethnic Identity in Buyer-Seller Negotiation: Insights from Informal Retail Channels in Nigeria: Structured

Uchenna Uzo, Adedeji Adewusi

14:20-14:40

The Adverse Effect of Role Conflict on Salespeople’S Intuition and Sales Performance During B2B

Gabriel Moreno, Milton Flores, Justin Muñoz

14:40-15:00

Examining the Effect of Sales Executives on Firm Value: Structured Abstract

Michael Peasley

15:00-15:20

Structured Abstract: Salesperson Attributes That Influence Consumer Perceptions

J. Ricky Fergurson, John T. Gironda, Maria Petrescu

14:00-14:20

Social Responsibility in B2B and Its Influence¬ on Long-Term Orientation Through the Trust Analysis in Oil and Petrochemical

Haneen Abuazzah

14:20-14:40

Brand Vulgarity: the Impact on Reputation, Image and Corporate Social Responsibility

Merlyn Griffiths, Sarah Lefebvre, Laurel Cook, Channelle James, Andrea Scott

14:40-15:00

Who Is More Religious and Ethical? a Comparative Study Between Republicans, Democrats and Others: Implications for Political

Denni Arli

15:00-15:20

The Power of Knowledge: Driving Sustainable Hotel Choices Through Decision Trade-Offs

Weng Kei Loke, Brishna Nader, Meng-Hsien Lin

14:00-14:20

Most Important Activities in New Product Development Process in Peruvian Medium-Sized Companies

Jorge Isaias Martinez Lobaton

14:20-14:40

User Acceptance of Information Technology Systems as a Driver of Innovation in the Colombian Fashion Industry: Structured

Lina M Ceballos, Ana Ortega, Luis Torres, Maria S Jaramillo

14:40-15:00

The Erp Implementation Process as Base for Marketing Strategy. Structured Abstract

Rocio Rodriguez, Göran Svensson, Carmen Otero-Neira, Carmen Padin

15:00-15:20

Consumer Behavior in Higher Education: Professional Ambitions of Students in South Brazil (an

Chiara Sehn, Mirela Santos, Flávio Brambilla

14:00-14:20

Structured Abstract: How to Be Real: Understanding and Assessing Enactment Strategies of Service Provider

Andrea Lynn Matthews, Meike Eilert, Jim Gentry

14:20-14:40

Authenticity via Negativity: Why Customers Respond Favorably to Frontline Employees Who Complain

Adam Hepworth, Nawar Chaker, Alex Zablah

14:40-15:00

I Do Not Say What I Think: the Moderator Role of Age in Shaping Implicit and Explicit Social

Felipe Pantoja, Tobias Otterbring

15:00-15:20

Social Justice Versus Transactional Reward Factors That Motivate English-Speaking Tourists to Tip Hospitality Workers at All-Inclusive Mexican Resorts: Structured

Joe Downing, Verónica Calvillo

14:00-14:20

“Does It Go Without Saying?”: Implication of Electronic Word-of-Mouth in Luxury Branding

Harjordan Mander, Zixuan Cheng, Anouk De Regt, Rayan Fawaz, Matteo Montecchi

14:20-14:40

What Happens When Social Media Influencers Lie? Authenticity and Human Brands: Structured Abstract

Louis Zmich, Breanne Mertz, Cameron Sumlin, Julie Moulard

14:40-15:00

Consumer Curation on Social Shopping Sites

Jessica Babin, Keith Smith

15:00-15:20

Affective and Behavioral Outcomes of Perceived Un/Ethical Action in Luxury Brand Experiences: Structured

Yanina Chevtchouk, Cleopatra Veloutsou, Robert Paton

14:00-14:20

A Structured Abstract on Student Attitudes Toward the Use of Virtual Reality (VR) Technology in Business Courses: a Technology Acceptance Model (TAM)

Gerardo Moreira, Cuauhtemoc Luna-Nevarez, Enda McGovern

14:20-14:40

What If? a Robot Challenge in a Marketing Course: Structured Abstract

Carlos Mario Uribe-Saldarriaga, Tatiana Ortiz-Pradilla, Simon Echeverry-Gomez

14:40-15:00

An Item Analysis of an International Marketing Multiple-Choice Question Bank

John Dickinson

15:00-15:20

Exploring the Harmful Effect of Informational Dissonance on Students’ Recruitment. a Moroccan Case

Hicham Sebti, Sandrine Simon

14:00-14:20

Shared Self: from Micro-Level Sharing to Macro-Level Sustainability

Karen Fernandez

14:20-14:40

Channel Cooperation in Markets for Counterfeit Products

Arun Sreekumar

14:40-15:00

An Aspirational Definition of Marketing: Structured Abstract

Michael R. Hyman, Alena Kostyk

15:00-15:20

Complementary and Alternative Medicine: Exploratory Study of Provider Perspectives

Haeran Jae, Suzanne C. Makarem, Bruce A. Huhmann

15:30-16:00 BREAK

16:00-16:20

Understanding the Uncertainty Using Sensitivity Analysis in Artificial Neural Networks

Li Eckart, Margit Enke

16:20-16:40

An Evaluation of Factors That Explain Delinquency in Credit Unions: Decision Implications for Credit Unions CEOs and

Reginald Silver, Bryan Darden

16:40-17:00

Declared Motivations for Expert Participation in a Delphi Study

Andrew Flostrand, Sarah Lord Ferguson, Cai Mitsu Feng

17:00-17:20

Managing Uncertainty in Consumer Research: Replicability and the Elephant in the Lab (Structured

Edward Rigdon, Marko Sarstedt, Jan-Michael Becker

16:00-16:20

Personalized Online Customer Experience: the Effect of Information Transparency: Structured Abstract

Laetitia Lambillotte, Yakov Bart, Ingrid Poncin

16:20-16:40

Studying the Effects of Sponsorship Disclosure and Message Complexity on Consumers’ Responses via Text Analysis: Structured

Lifeng Li, Zixuan Cheng, Anouk De Regt, Jianyu Hao, Matteo Montecchi

16:40-17:00

“Are You Doing This for Good or Bad Reasons?” Consumers’ Attributions of SMI’S Motivations Mediating the Persuasion Process: Structured

Pauline Claeys, Karine Charry, Tina Tessitore

17:00-17:20

To Trust or Not to Trust My AI Based Voice Assistant: Dealing with Consumer Uncertainties

Valentina Pitardi, Hannah Marriott

16:00-17:30 AMS Doctoral Consortium

16:00-16:20

Towards Abundant Sales Organizations: How Workplace Spirituality and Innovative Climate Foster Customer-Related Outcomes – Structured

Ashish Kalra, Vishag Badrinarayanan, Raj Agnihotri, Vinay Sharma, Rajat Agrawal

16:20-16:40

Exploring the Nature and Impact of Social Sales Management Practices on Envy in Competitive Sales

Nawar Chaker, Bryan Hochstein, Deva Rangarajan, Willy Bolander

16:40-17:00

Organizational Innovativeness and Firm Performance: Does Sales Management Matter?

Louis Zmich, Mya Groza, Mark Groza

17:00-17:20

The Impact of Salesforce Control Systems on Salespeople’S New Product Adoption and Sales

Babak Hayati, Sandeep Puri, Rakesh Singh, Narendra Kumar

16:00-16:20

Do You like This Paper? Would You Agree with “I like This Paper”? the Impact of Formulating Items as Questions Versus Statements on Evaluations: Strucutered

Elke Cabooter, Anneleen Vankerckhove, Mario Pandelaere, Elisabeth Cowley

16:20-16:40

Influences of Peer to Peer Interaction and Peace of Mind on Customer Experience: the Moderating Effect on Type of

Jose Siqueira, Mauricio Losada, Silvana Dakduk, Nathalie Pena

16:40-17:00

Convergence of Knowledge and Purchase Intentions: Symbiotic Impact on Decision Making

Rajagopal .

17:00-17:20

Self-Congruity as the Bottleneck Within an Automotive Purchase. - What Impact Do the Consumers Personality and Culture

Jost Requardt, Klaus-Peter Wiedmann

16:00-17:30 TBD

16:00-16:20

Analysis of the Consumers' Purchase Intentions of Maca and Lucuma from Peru

G.M. Pipoli de Azambuja, I. García Arrizabalaga, G.A. Rodríguez Peña

16:20-16:40

Networking and Collaborative Marketing: Organizational Strategies to Activate Innovation Development within SMEs in Puerto

Leila Marcano Nieves, Dra. Maribel Ortiz

16:40-17:00

The Value Constellation and Microfundaments of Marketing Dynamic Capabilities

Wilson Cadrazco-Parra, Alvaro Zapata-Dominguez, Mario Giraldo

17:00-17:20

Superior in-Store Presence. The Impact of High Performing Stock Boys in Sales

Manuel Morales-Serazzi, Oscar González-Benito, Mercedes Martos-Partal

16:00-16:20

An Enemy Within - Intra-Country Consumer Animosity: Structured Abstract

Olga Butenko Moseley

16:20-16:40

Two Faces of Brand Hate – Corporate Vs Human Brands: Structured Abstract

Ken Graham, Mark Pelletier, Kelly Wilder

16:40-17:00

Generational Differences in Brand Hate: Structured Abstract

Oula Bayaa Rassou, Imene Becheur, Pierre Valette-Florence

17:00-17:20

Brand Polarization Scale Development: Structured Abstract

Sergio Andrés Osuna Ramírez, Cleopatra Veloutsou, Anna Morgan-Thomas

16:00-16:20

Global Versus Local Brands in an Emerging Market: Structured Abstract

Raeesah Chohan, Zandereen Coetzee, Elsamari Botha

16:20-16:40

Understanding the Expatpreneurs: an Exploratory Study with Abductive Reasoning

Art Barnard, Dennis Kopf, Maxwell Hsu

16:40-17:00

Cross-Cultural Models in Multinational Advertisements - Consumers Preference for Congruent or Incongruent Ads in the Case of Indian and US Multinational Firms: Structured

Kristina Harrison, Subhadip Roy

17:00-17:20

Love Is All Around Us, Love Is Global – It Turns out, It’S Not Expressed the Same for All Brands

Ebru Ulusoy, Arne Baruca, Roberto Saldivar

16:00-16:20

Meditation While Waiting for a Service: How Mindfulness Can Improve Consumer Satisfaction

Ellen Campos Sousa, Jayati Sinha

16:20-16:40

Stressed and Relaxed Behavior and Impact on Purchase Intentions Through Menu Labeling

Rani Hecht, Prachi Gala

16:40-17:00

Customer Participation in Health Care Services; a Proposed Framework for Enhancing Chronic Illness

Muhammad Junaid, Kiane Goudarzi

17:00-17:20

SERVSTRESS: a New Scale to Measure Service Induced Consumer Stress

Varsha Jain