Program for Thursday, May 21st: Talk View

PROGRAM FOR THURSDAY, MAY 21ST: TALK VIEW

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8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

08:00-08:30 Session

08:30-10:00 JAMS ERB Meeting

08:30-10:00

Off the Record: Everything You Wanted to Know About Your First Few Years but Were Afraid to Ask (a Closed-Door Session for Doctoral Students and Junior Faculty

A. Mills, O. Obilo, C. Szocs, D. Locander, S. Paluch, A. Yamim

08:30-08:50

Exploring Behavioral Branding: Managing Convergence of Brand Attributes and Vogue

Ananya Rajagopal

08:50-09:10

Assessing the Predictive Validity of Three Methods of Measuring Self-Image Congruence

Kolańska et.al

09:10-09:30

The Effects of Loneliness on Consumers’ Attitudes Towards Brands’ Social Media Strategies

Ruby Saine, Geraldo Matos, Miao Zhao

09:30-09:50

The Charming Appeal of Brand Heritage and Its Suitors

Alessandra Vecchi

08:30-08:50

How Renting Increases Happiness for Material Expenditures

Ganga Urumutta Hewage, Laura Boman

08:50-09:10

Is Sharing Caring? Consumer Responsibility for Rented Products

Fabian Nindl, Cordula Cerha

09:10-09:30

When Humanization Backfires - Consumer Preference for Algorithmic Product Curation

Jessica Babin, Rosanna Smith, John Hulland

09:30-09:50

The Multifaceted Interplay Between Firms and the Financial Community: a Marketing Perspective

Hanieh Sardashti, Roger Calantone

08:30-08:50

Can a Nudge Induce Inferences of Manipulative Intent?

Soffien Bataoui, Jessica Gerard, Pierre Valette-Florence

08:50-09:10

Value Co-Creation as a Promotional Strategy to Build the Institutional Image to a Hospital Located in the South of Brazil (an

Melissa Kanitz, Flávio Brambilla

09:10-09:30

Texting and Driving: the Use of Specific Ad Elements for Attitude Change

Ilgım Dara Benoit, Elizabeth Miller, Elika Kordrostami, Ceren Turedi

09:30-09:50

Off the (Block)Chain! the Effect of Knowledge Construals on Consumer Evaluations of Product

Spencer Ross, Kyle Cloutier

08:30-10:00 Mary Kay Inc. Dissertation Proposal Award Finalists

08:30-10:00

Marketing Research Automation and Robotization (M-RAR) – a Chance for Marketing Practice and a Risk for Marketing

Wiedmann et.al

08:30-08:50

Insights at the Intersection of Organizational Culture and Marketing Strategy

Nadia Pomirleanu, Brandon Gustafson, Babu Mariadoss

08:50-09:10

Marketing Agility and Marketing Program Adapatation Under International Market Complexity

Huda Khan

09:10-09:30

Ceo Integrity and Entrepreneurial Orientation: Role Played by Marketing Power and Compensation

Prachi Gala, Saim Kashmiri

09:30-09:50

Comparing Alternative Techniques for Testing Configurations in Strategic Marketing Research

Simos Chari, George Balabanis

08:30-08:50

Well-Being in Tourism: a Conceptual Model Exploring the Role of Customer Co-Creation

Sihem Dekhili, Yousra Hallem

08:50-09:10

“We Shall Not Remain Passive”: TSR Implications in the Sharing Economy Context

Mohamed Sobhy Temerak, Nora Ramadan

09:10-09:30

From B2C to P2P – a Marketing Driven Analyzes of Peer-to-Peer Business Models in Shared Mobility

Maximilian Schwing, Marc Kuhn, Lars Meyer-Waarden

09:30-09:50

Why Service Theories Fail: Challenges to the Implementation of Management Models Explained

Edwin Torres

10:00-10:30 BREAK

10:30-10:50

You Feed Me and I’ll Feed You: Exploring the Relationship Between Sales Activity and Organizational Social Media Marketing

Adam Merkle

10:50-11:10

What Aspects Drive the Success of a Low-Fit Extension Retailer? a Structural Topic Modeling Approach Using Product

Sungha Jang, Ji Hye Kang, Tian Liu, Huichen Yang

11:10-11:30

Using Humor to Deal with Inappropriate Online Complaints

Xenia Raufeisen, Sören Köcher

11:30-11:50

Social Networking and Micro-Celebrity: a Preliminary Framework Capturing the Impact of Social Media Influencers and Peers on Symbolic

Nada Elbishbishy, Cláudia Simões

10:30-10:50

Haptic Information Impacts Online Purchase Behavior: the Role of Price Framing and Consumer

Monika Kukar-Kinney, Atefeh Yazdanparast

10:50-11:10

Shifting Brick-and-Mortar Retailing to the next Level: Exploring the Quality of Digital Services

Amela Dizdarevic

11:10-11:30

Motivations Behind Consumer Online Shopping Cart Use and Abandonment

L.O. Orimoloye, M. Kukar-Kinney, J. Carlson, A. Close Scheinbaum, H. He

11:30-11:50

Do Birds of a Feather Flock Together? an Exploration of Why Consumers Follow Beauty Influencers on Social Media: Structured

Gina Tran, Atefeh Yazdanparast, David Strutton

10:30-12:00

Rigor Versus Relevance in Publishing High Impact Articles

John Hulland, Mark B. Houston, Stephen L. Vargo

10:30-10:50

The Relevance of Demographical Similarity and Factuality in Social Influencer Marketing

Klaus-Peter Wiedmann, Walter von Mettenheim

10:50-11:10

Effects of Different Types of Endorser in Social Media: Structured Abstract

Woojong Sim, Nicolas Jankuhn, Brad Carlson

11:10-11:30

A Star Was Born: the Professional Trajectory of Brazilian Digital Influencers

A.C. Munaro, R. Hübner Barcelos, E.C. Francisco Maffezzolli

11:30-11:50

Reselling or Agency Selling on Amazon? a Random-Parameter Hazard-Based Duration Analysis of Product Survival

Hao Wang

10:30-12:00 Meet the Editors I

10:30-12:00 Mary Kay Inc. Dissertation Proposal Award Finalists

10:30-10:50

Investigating the Trait and Demographic Antecedents of Sports Betting Among Fantasy Sports

David Houghton, Edward Nowlin, Doug Walker

10:50-11:10

A Multidimensional Model of Emotional Attachment and Brand Loyalty in Sports

Cesar M. Gracia Garcia, Juan Carlos Sosa-Varela

11:10-11:30

Brand Love and Brand Attachment: a Relational Perspective in Buying Behavior

Guisell Larregui, Juan Carlos Sosa-Varela

11:30-11:50

Co-creation of Wellness in Sports Practices: Structured Abstract

O.E. Naranjo Del Giudice, M. Giraldo Oliveros, R. Gonzalez Ternera

10:30-10:50

Is There a “Gestalt Bias Effect” in Indulgence? Subjectively Constructing Food Units into Wholes (Versus Parts) Leads to Increased Indulgence. a Structured

Yannick Joye, Sabrina Bruyneel, Bob Fennis

10:50-11:10

Structured Abstract – Me, Myself, and My Wine: (over)Consumption of Wine as a Response to Narcissism, Social Attractiveness and Subjective

Renaud Lunardo, Armando Corsi

11:10-11:30

Distinction Versus Connection in Constructing Consumers’ Authentic Dining Experiences: Evidence from Yelp

Xianfang Zeng

11:30-11:50

Consumer Preferences and Willingness to Pay for Different Aspects of Local Food Products: Structured

Vuesal Hasanzade, Ossama Elshiewy, Waldemar Toporowski

10:30-10:50

Binge Watching and Streaming Platforms: Brand Priming Influence on Behavior Intention and the Role of Consumer

Irina Toteva

10:50-11:10

Discovering Interdependent Digital Self: a Multidimensional Perspective – Structured Abstract

Varsha Jain, Russ Belk, Manisha Shelat, Anupama Ambika

11:10-11:30

The Future of Literature: Neuromarketing and Audio Books. a New Opportunity for Content Marketing.

Manuel Quinones

11:30-11:50

What Motivates the Adoption or Non-Adoption of Autonomous Cars? Exploring Wellbeing and Self-Expression Considerations of Prospective

Benedetta Crisafulli, Rodrigo Guesalaga, Radu Dimitriu

12:00-14:00 AMS Awards Luncheon

14:00-14:20

The Power of Touch for Degustation in Produce Retailing

Frauke Kühn, Marcel Lichters

14:20-14:40

Natural Hazards! the Impact of Biophilic Elements on Pleasure: Structured Abstract

Bruna Jochims, Amanda Pruski Yamim, Adilson Borges

14:40-15:00

Can You Hear the Tension? Musical Tension-Release Effect on Affect and Recall in Advertising

Shawn Scott, Lauren Labrecque, Christy Ashley, Ian Reyes

15:00-15:20

The Moderating Effect of Sampling Order on Need-for-Touch: Structured Abstract

Nino Ruusunen, Tommi Laukkanen

14:00-15:30 Meet the Editors II

14:00-14:20

The Varying Impact of Self and Other Oriented Message Appeals on Volunteering

Aslı Elif Aydın, Özge Kirezli, Elif Yurdakul

14:20-14:40

The Effect of WOM Type on Donors' Likelihood to Share

Laura Boman, Xin He

14:40-15:00

Do You Need More Committed Volunteers for Your Nonprofit? Support Their Brand Community: a Structured

Janna Parker, Doreen Sams, Kevin James

15:00-15:20

Conservatives and Liberals: the Provide or Protect Theory in the Context of Charitable Donations

Etienne Denis, Thomas Leclercq, Raphael Ritondo

14:00-14:20

The Impact of Coalition LP Evolution on Member Purchase and Redemption Activity

Wayne Taylor, Xiaojing Dong

14:20-14:40

Measuring Advertising Creativity and Predicting Consumer Evaluation Toward the Advertising- a Deep Learning Approaches: Structured

Hyunsang Son, Young Eun Park

14:40-15:00

Structured Abstract: Data Here Today, Gone Tomorrow - a Longitudinal Study on the Delivery of Marketing Intelligence to Small

Christina O'Connor, Grace Carson, Holly Milne, Denise Luethge

15:00-15:20

Bibliometric Perspectives: the Innovation and New Product Development Literature

Joey Lam, Ian Mccarthy, Andrew Park, Afshin Afsharipour, Christine Pitt

14:00-14:20

The Essentials of Marketing Analytics: Teaching, Research and Practice

D. Harrison, H. Ajjan, J. Hair, S. Ryan, C. Myers, P. Drewes, W. Disch

14:00-14:20

I Want to Be Green, Tell Me What to Do! How Green Consumers Process Product Review Valence: Structured

Chatdanai Pongpatipat

14:20-14:40

How Review and Reviewer Characteristics Impact Review Helpfulness Within Segments of Review Readers: a Finite Mixture Model

Iman Raoofpanah, César Zamudio, Christopher Groening

14:40-15:00

Consumers’ Perceptions of Online Video Reviews and Their Impact on Uncertainty Reduction

Valeriia Chernikova, Robert Ciuchita

15:00-15:20

Authenticity Goes Digital: a Big Data Analysis of the Influence of the Country of Origin and Authenticity Perceptions on TripAdvisor Ethnic Restaurant

Elena Chatzopoulou, Nicolas Travers

14:00-14:20

Assessing the Perceived Environmental Friendliness of Different Packaging Materials: a Structured

Jianyu Hao, Zixuan Cheng, Anouk De Regt

14:20-14:40

The Role of Self-Fulfilling Prophecy in New Product Development

Amy Watson, Michael Obal, Rangapriya Kannan-Narasimhan

14:40-15:00

The Meaning of Customer-Driven Labels for Complex Service Innovations: a Dual Customer-Firm Investigation in the Insurance

Fanny Cambier, Ingrid Poncin

15:00-15:20

Understanding Service Innovation Strategies in Healthcare Organizations: a Preliminary Model (Structured

Michael Bimpeh, Robert Opoku

14:00-15:30

How Do We Properly Quality Control Crowdsourced Data? a Round Table Discussion

Aaron Arndt, Barry Babin, John Ford, David Ortinau

14:00-14:15

Structured Abstract: Temperature in Scent and Music: the Effects of Cue Congruence on Customer Perception of Retail

Yeseul Kim

14:15-14:30

The Matching Effect of Product Type and Gift Options on Brand Forgiveness After Brand Transgression

Nuket Serin

14:30-14:45

Effect of Social Contagion and Characteristics of Visual Electronic Word-of-Mouth on Purchase Intent and

Alice Crépin

15:30-16:00 BREAK

16:00-16:20

Celebrities as Brand Shields - the Role of Parasocial Relationship and Self-Congruity in Brand Transgressions: Structured

Eugene Cheng-Xi Aw, Lauren Labrecque

16:20-16:40

How Does CEOs’ Credibility Impact Their Brand? the Role of Consumer Materialism

Richard Huaman-Ramirez

16:40-17:00

The Effectiveness of Anthropomorphic Brand Characters Versus Spokespeople in Collaborative Consumption: Structured

Abigail Edwards, Pia A. Albinsson

17:00-17:20

Employee Brand Equity: an Integrated Examination in India Structured Abstract

Nikita Matta, Subhadip Roy

16:00-16:20

The Moderating Effect of Failure Severity, Failure Stability and Self-Construal in Perceptions of Group Versus Individual Service Failure and Their Effects on Outcomes: Structured

Maryam Farhang, Ashok Bhattarai, Jose Saavedra Torres, Ramin Bagherzadeh

16:20-16:40

The Position of Trust in the Service Recovery Context and Its Subsequent Effect on the Repurchase

Zonaib Tahir, Kiane Goudarzi

16:40-17:00

Consumer Anger After Double Deviation: the Role of Failure Severity, Service Involvement, and Recovery Timing - Structured

Silke Bambauer-Sachse, Yannick Renaud-Dit-Louis

17:00-17:20

A Signaling Theory Approach to Relationship Recovery: Structured Abstract

Donald Lund, Husni Kharouf

16:00-16:20

The Sky Above: an Investigation into the Visual Dimensions of the Sky: Structured Abstract

Luke Liska, Zhihao Yu

16:20-16:40

The Right Move? the Influence of Motion Direction in Advertising on Brand Trust

Lisa Monahan, Marisabel Romero

16:40-17:00

Unlocking the Persuasive Power of Imagery Through Regulatory Focus: Structured Abstract

Kelly Naletelich, Seth Ketron, Nancy Spears

17:00-17:20

How Facial Prominence Impacts Perception of Interaction Space and Consumer Response

Lam An, Ze Wang, Xia Wang, Jonathan Hasford

16:00-16:20

Consumer’S Sensitivity to Animal Well-Being Issue in the Luxury Sector

Mohamed Akli Achabou

16:20-16:40

Innovation for Economically Disadvantaged Customers and Shareholder Value: Exploring the Role of Marketing, Corporate Governance, and Corporate

Muhammad Mollah, Saim Kashmiri, Brad Carlson

16:40-17:00

Will Consumers Consume Upcycled Foods?

S. Bhatt, H. Ye, J. Deutsch, J. Zhang, H. Jeong, R. Suri, H. Ayaz

17:00-17:20

“Me Trying to Talk About Sustainability”: Exploring the Psychological and Social Implications of Environmental Issues Through User-Generated

Leila Elgaaied-Gambier

16:00-16:20

Influence of Relational Message Appeal and Relational Context of Exposure on Advertising Liking: a Structured

Jose-Domingo Mora, Selcan Kara

16:20-16:40

The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes

Tessa Garcia-Collart, Jessica Rixom

16:40-17:00

Brand Narratives in a World of Fragmented Digital Media

David Gilliam, Steven Rayburn, Mayoor Mohan

17:00-17:20

Ad Eroticism from a Distance: Scuba Diving into Male and Female Buyers’ Reactions Whilst Seeking for Moral Cues in Their

Ioannis G. Theodorakis, Grigorios Painesis

16:00-17:30

Toward a Research Agenda for the Future of Direct Selling: Output from the DSEF Research Forum at UT

G. Marshall, R. Peterson, V. Crittenden, G. Huggins, K. Harris Bliton

16:00-17:30 AMSR ERB Meeting

16:00-16:20

Social Media Interactions and Offline Purchasing Decisions: Differences Between Products and

Maria Leticia Lousada, Paula Souza, Jose Mesquita

16:20-16:40

Brand Identification, Information Disclosure and Consumers’ Brand Engagement on Social Media: Structured

Khaled Aboulnasr, Taehoon Park, Gina Tran

16:40-17:00

Impact of Habitual Use of Social Media on Effectiveness Evaluation: Sequential Mediation of Motivation, Social Media, Image and Spillover

Anubha Mishra, Prachi Gala

17:00-17:20

Consumers’ Exposure to the Inexpedient Message: a Systematic Analysis to Evaluate the Consequences on Brand Reputation in Social

Matteo Napolitan, Eleonora Pantano, Nikolaos Stylos, Michela De Pietro

16:00-16:15

Social Media Effects on Human Brand Sampling: a Non-Linear Time Series Analysis: Structured Abstract

Navid Bahmani

16:15-16:30

Using a Graded Response IRT Model to Evaluate the HCAHPS Survey

Khalia Jenkins

16:30-16:45

Is It Just the Matter of Position? Role of the Prompts Type and Position on Consumer Sustainable

Sphurti Sewak, Stella Tavallaei