Program for Wednesday, May 20th: Talk View

PROGRAM FOR WEDNESDAY, MAY 20TH: TALK VIEW

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View: with abstracts session overview

8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

08:00-08:30 Session

08:00-12:00 Teaching Online Workshop

08:30-10:00

Crafting a High Integrity Manuscript: AMS Code of Publishing Ethics

O.C. Ferrell, Barry Babin, Jim Boles, Linda Golden

08:30-09:00

Afm/Ams Granted Research Proposal: the Online Shopping Experience (Ose) - Expanding an Existing Framework - Work in Progress

Aurélia Michaud-Trevinal, Iryna Pentina, Yves Roy, Thomas Stenger

09:00-09:30

Margot Racat, Mathieu Kacha, Sonia Capelli, Brad Carlson

09:30-10:00

Positive Interruptions in the Commercial Interaction: When the Seller Receive Unexpected Help

Aaron D. Arndt, Juliet F. Poujol, Béatrice Siadou-Martin

08:30-08:50

Subtle Luxuries: Motivations for Consumption

Arthur Kover, William James, Anil Mathur

08:50-09:10

The Influence of Materialism on Consumption Values: a Case of Luxury Goods

Kedwadee Sombultawee

09:10-09:30

Pleasure Versus Meaning: Differences in Elevation and Well-Being for Hedonic and Eudaimonic

Aditya Gupta, James Gentry

09:30-09:50

Counterfeit Consumption: Effects of Values and Counterfeit Experience

Xuemei Bian, George Chryssochoidis, Yanisa Tantiprapart

08:30-08:50

Killing Two Birds with One Stone: “All That Glitters Is Not Gold” – Performance of Ev-Charging Infrastructure from a European User

Marc Kuhn, Caroline Stern, Vanessa Reit, Benjamin Österle

08:50-09:10

Killing Two Birds with One Stone: the Retail Dilemma – Innovate or Die

Francesca Bonetti

09:10-09:30

Killing Two Birds with One Stone: Special Session on Marketing Research with Practical Relevance

Marc Kuhn, Francesca Bonetti, Vanessa Reit, Caroline Stern, Benjamin Österle

08:30-08:50

Internal City Branding

Rico Piehler, Michael Schade, Ayla Rößler, Christoph Burmann

08:50-09:10

Friendship Matters When Distracted: the Role of Relationship Norms and Multitasking

Gunwoo Yoon, Ruoyu Sun

09:10-09:30

Relationships Between Brand Experience and Customer Attitude: an Empirical Investigation: Structured

Mbaye Fall Diallo, Jose Ribamar Siqueira

09:30-09:50

Revisiting the Ties Between Brand Personality and Brand Engagement

Jitender Kumar

08:30-08:50

Making Sense of Meaningful Third Places: Effects of Servicescape, Place Meanings, and Emotions

Judy Siguaw, Xiaojing Sheng

08:50-09:10

Servicescape 2.0 – the Facility’S Contribution to Sustainability Infusion in Value Co-Creation: Extended

Elena Anastasiadou, Peter Ekman, Jimmie Röndell

09:10-09:30

Do You Love Open Kitchen Restaurant? Exploring Visitors’ Motivators for Sustainable Growth of Restaurants’ Industry: Structured

Vikas Arya, Deepa Sethi, Anshuman Sharma, Atul Shiva

09:30-09:50

Co-Creative Value in Customer-Salesperson Interactions Within a B2C Service Context - a Structured

Kenneth Le Meunier-Fitzhugh, Jasmin Baumann

08:30-08:50

Love Me or Hate Me! This Is Who I Am: the Use of Instagram to Create Shared Ethnic Identity

B. Yasanthi Perera, Sarita Ray Chaudhury, Lubna Nafees, Pia A. Albinsson

08:50-09:10

Measuring Emotional Response Through Facial Expression Analysis: Comparing Direct Emotional Observation and Survey Methods to Assess Video Ad

Alexandre Tellier, Sandrine Prom Tep, Sylvain Sénécal

09:10-09:30

Analysis of Contents in Social Networks: Understanding Markets: Structured Abstract

Laura Rojas, Juan Carlos Monroy-Osorio, Lina Ceballos

09:30-09:50

Can Memes Improve Online Survey Resondents' Engagement and Data Quality?

Catherine Roster, Nick Flor

08:30-08:50

The Dark Side of Brand Community Membership: Are Members Bound to the Brand or the Brand Tribe?

Brittney C. Bauer, Brad D. Carlson, Mark J. Arnold

08:50-09:10

Brand Tribalism, Brand Pride, and Dual-Process Theory: a Model to Explain Fan Behavior

Jeremy Sierra, Harry Taute, Byung-Kwan Lee

09:10-09:30

The Interactive Role of Trust, Power and Severity in Consumers’ Response to Brand Transgressions: Structured

Khaled Aboulnasr, Amro Maher

09:30-09:50

Consumers as Brand Managers: Exclusion and Status in Communities - Structured Abstract

Samantha Bittner, Tatiana Fajardo, Colleen Harmeling

10:00-10:30 BREAK

10:30-10:50

The Archetype of Bolsonaro Candidate in the Brazilian Presidential Election in the Perception of the Young Elector (an

Ciro Gusatti, Flávio Brambilla, Daniela Prevedello

10:50-11:10

Political Ethnocentrism in the New America

Obinna Obilo, Savannah Fullmer

11:10-11:30

Trade Policy and International Marketing Under Reagan and Trump

Michael Czinkota, Gary Knight

11:30-11:50

Political Marketing: the Visual Frames Effect and Political Ideology It’S Impact on Voting Intentions in Beautiful Political

Jose Flecha-Ortiz, Maria Satos-Corrada, Maribel Ortiz, Rolando Rivera-Guevarres

10:30-10:50

Consumer-Based Brand Equity as Predictor of Three Behavioral Intention Outcomes on a Coastal Tourism Destination: Structured

Oliver Cruz-Milan

10:50-11:10

A Structured Abstract: Cognitive Absorption of Virtual Reality Destination Images

Pável Reyes-Mercado, Carlos Gutiérrez-Marines

11:10-11:30

Familiarity and the Recognition of Themes in Tourism Logos

Susan Graham

11:30-11:50

Global Customer Satisfaction and Experience Management

Art Weinstein

10:30-10:50

Product Design Fluency: Impacting Automatically Activated Attitudes Through Shape Congruence

Gordy Pleyers

10:50-11:10

The Interplay Between Sensory Emojis and Background Color of an Email: a Construal Level Approach (a Structured

Mohamed Didi Alaoui, Catherine Papetti, Mathieu Kacha, Jean-François Lemoine

11:10-11:30

Consumer Response to Advertising with Imperfect-Looking Models

Michail Kokkoris, Bernadette Kamleitner

11:30-11:50

The Impact of Matching an Ad’S Empty Space to the Product Color on Consumer Impulsivity: Structured

Nazuk Sharma

10:30-10:50

Exploring the Darkside of Co-Creation in the Context of Fashion Brands

Linda Hamdi-Kidar, Joy Robbins

10:50-11:10

The Effect of Ingredient Images on Baby Food Packaging on Healthiness Perception, Tastiness, Attitude, and Purchase Intention: Structured

Fanny Thomas, Betina Piqueras-Fiszman, Gaëlle Pantin-Sohier

11:10-11:30

“You Vote. We Donate.” an Investigation of the Efficacy of Empowerment to Select Strategies Implemented in Crm Campaigns: Structured

Hajer Bachouche, Ekin Pehlivan, Ouidade Sabri

11:30-11:50

Mature Consumers and Smart Devices: How They Mitigate Future Vulnerability ? a Structured Abstract

Agnès Helme-Guizon, Maureen Bourassa, Monica Labarge

10:30-10:50

Alice Audrezet, Béatrice Parguel

10:50-11:10

The Interplay of User-Generated and Company-Generated Content in Driving Company Ratings: a Text Mining

Nina Krey, Shuang Wu, Shih-Hui Hsiao, Ta-Wei Kao

11:10-11:30

The Nature of Cross-Cultural Research Problems: a Structured Abstract

John Ford, Douglas West, Mohammadali Koorank Beheshti

11:30-11:50

Propensity to Assimilate - a Grounded Theory Development of the Consumer Acculturation Process: Structured

Kristina Harrison, John Ford, Kiran Karande, Altaf Merchant

10:30-10:50

Emoji Marketing: Strengthening the Consumer-Brand Relationship and Its Downstream Effects

Tessa Garcia-Collart, Jayati Sinha

10:50-11:10

How Does Personalization Affect Brand Relationship in Social Commerce? a Mediation Perspective

Michelle Van Solt, Trang Tran, James Zemanek

11:10-11:30

How Electronic Word of Mouth Influence Brand Relationship and Purchase Intention

Samer Elhajjar

11:30-11:50

The Emoji Effect: When the Smiley Is Mightier than the Pen

Gunwoo Yoon, Cheng Hong, Young June Sah

10:30-10:50

Exploring the Effect of the Pharmacy Benefit Manager [PBM] on Pricing in Pharmaceutical Distribution

Guanyu Geng, Lou Pelton

10:50-11:10

An Empirical Examination of Digital and Print Magazine Pricing

Astrid Keel

11:10-11:30

Gifts Are Sacred Until the Deal Strikes: a Structured Abstract

Bidisha Burman, Pia Albinsson, Robert Schindler

11:30-11:50

Structured Abstract: Consumer Perceptions of Price Complexity, Manipulation and Fairness in the Context of Increasing Levels of Differential Pricing and Dynamic

Silke Bambauer-Sachse, Ashley Young

10:30-10:50

Feeling Watched: the Impact of Tip Visibility on Customer Engagement & Firms' Financial Outcomes (Structured

Nathan Warren, Sara Hanson, Hong Yuan

10:50-11:10

Increasing Participation Rates in Customer Referral Programs: the Surprising Power of Disclosing

Zhihao Yu, Yanping Tu, Minzhe Xu

11:10-11:30

99 Ending Cause-Related Marketing Offers and the Effect of Product Type: Structured Abstract

Mazen Jaber

11:30-11:50

Psychological and Demographic Factors Influencing Responsible Credit Card Debt Payment

Aslı Elif Aydın

12:00-14:00 LUNCH

14:00-14:20

The Role of Alliance Portfolio Diversity in Sustainable Supply Chain Management

Angelina Nhat Hanh Le, Tessa Tien Nguyen, Julian Ming Sung Cheng

14:20-14:40

Business Actor Engagement – Exploring Its Antecedents and Outcomes: an Extended Abstract

Peter Ekman, Randle Raggio, Jimmie Röndell, Steven Thompson

14:40-15:00

Exploring Consumers’ Perceptions of the Ethicalness of Product Return Situations

Jennifer A. Espinosa, Lisa Monahan, Joanne T. Cao

15:00-15:20

Quelling the Fires: a Case Study in Progress of an Extended RBV Process

Kavitha Nambisan, Frank Adams, Christina O'Connor, Peter Ralston

14:00-14:20

Consumers' Responses to Food Waste: How Attribution and Guilt Lead to Compensatory Behaviors

Ada Maria Barone, Matteo De Angelis

14:20-14:40

The Effect of Price Bunding on Individual Decision-Making Behavior Toward Complementary Unbundled

Claudia Cozzio

14:40-15:00

Consumer Confusion in Front of National Brands and Their Copycats

Chiara Mauri

15:00-15:20

We Are the Champions! the Role of Conversational Marketing on Fan Engagement

Letzia Lo Presti

14:00-14:20

Structured Abstract: Consumers’ Perception of Product Information and Its Effect on Product Evaluation and Behavioral

Klaus-Peter Wiedmann, Levke Albertsen

14:20-14:40

How to Counter the Reasons for Rejecting Insects as Food?

Celine Gallen, Gaelle Pantin-Sohier, Dominique Peyrat-Guillard

14:40-15:00

Effects of Retail Ambient Color on Food Purchases

Dipayan Biswas, Courtney Szocs, Annika Abell

15:00-15:20

Mention of Geographical Origin: a Vector of Inferences About the Quality of Eco-Labelled Generic Food

Olga Untilov

14:00-15:30

Finding Your Way Beyond Academic Walls: Obstacles and Challenges International Scholars Manage Throughout Doctoral and Early Career

Nina Krey, Shuang Wu, Sabinah Wanjugu, Jihane Ait Samo

14:00-14:20

Organizational Frontline Research Opportunities

Dora Bock, Mark R. Gleim, Heath McCullough, Jeremy Wolters, Linda Ferrell

14:00-14:20

Effects of Brand Compatibility and Narrative Features on Funding Level of Crowdfunding Projects: Structured

Masoud Moradi, Fereshteh Zihagh, Mayukh Dass

14:20-14:40

Antecedents and Consequences of Market Orientation in Micro Organisations

Barbara Caemmerer, Niki Hynes

14:40-15:00

Entrepreneurial Ecosystems: a 25-Year Bibliographic Overview - a Structured Abstract

Jeandri Robertson, Caitlin Ferreira, Leyland Pitt, Christine Pitt

15:00-15:20

Co-Creation Design: a Theoretical Model of Design Management from the Service Dominant Logic of Marketing (an

Flávio Brambilla, Silvia Bittencourt, Ciro Gusatti

14:00-15:30 AMSR/Sheth Doctoral Competition for Conceptual Articles

14:00-14:20

Adopting Artificial Intelligence to Manage a Turbulent Environment

Jing Chen, Gary L. Frankwick, Zhuofan Zhang

14:20-14:40

Relationship Building Between Marketing and It: the Impact of Information Governance, Collaboration, and Data-Driven

Stefan Sleep, Dana Harrison

14:40-15:00

If I Tap It, Will They Come? an Introductory Analysis of Fairness in a Large-Scale Ride Hailing

Aylin Caliskan, Begum Kaplan

15:00-15:20

Sports Marketing: Feelings and Emotions of Soccer Fans in Brazil (an Abstract)

Raquel Theobald, Mirela Santos, Flávio Brambilla

14:00-15:30 TBD

15:30-16:00 BREAK

16:00-17:30

Pushing Boundaries in Marketing Concepts and Research

Martin Key, Terry Clark, Oc Ferrell, David Stewart, Leyland Pitt

16:00-16:20

Saturate It till You Make It: the Combined Role of Color and Saturation and Type of Sustainable Claims on Purchasing

Laura Grazzini

16:20-16:40

A Network Perspective on Co-Branding Campaigns: Evidence from the Fashion Industry

Cinzia Pinello, Arabella Mocciaro Li Destri, Michele Tumminello

16:40-17:00

The Multisensory Experience of Taste: the Effects of Senses and Brand in Wine Consumption

Marco Visentin, Alberto Pezzi, Annamaria Tuan, Luca Petruzzellis, Flavia Bonomo

17:00-17:20

Cultural Heritage Betwen Tradition and Innovation: Technology as Enabler of the Visitors' Experience

Alberto Mattiacci

16:00-16:20

Time Flies: the Role of Desire to Stay at the Mall in Enhancing the Shopping Experience: Structured

Maher Georges Elmashhara, Ana Maria Soares

16:20-16:40

Structured Abstract: Product-Sounds Effects on Consumers’ Impressions

Zhihao Yu, Timothy B. Heath

16:40-17:00

The Latinamerican Consumer

José Antonio París

17:00-17:20

Comparative Study on Effect of Fragrance and Music on Consumer Purchase Behaviour

Rajesh Srivastava, Manoj Bhide, Srinivas Dhure

16:00-17:30

Virtual Consumption and Shopping Experiences: Understanding Consumer Information Processing Through New

G. McLean, N. Krey, J. Barhorst, A. De Regt, K. Plangger, M. Racat

16:00-16:20

Empowering Consumers as Co-Creators in Developing New Product Designs: Structured Abstract

Sunghyun Jang, Subin Im

16:20-16:40

Reexamining the Perceived Quality-Market Share Relationship: the Moderating Role of the Quality Perception

Billur Akdeniz, Berk Talay

16:40-17:00

Self-Construal and Willingness to Participation in Sharing Economy

Ashok Bhattarai, Maryam Farhang, Jose Saavedra Torres, Ramin Bagherzadeh

17:00-17:20

Marketing Dashboard Use: Environmental Antecedents and Outcomes

Michael Krush, Douglas Walker, Edward Nowlin

16:00-16:20

The Level Matters: Customer Involvement Capability Level, Innovation and Enterprise Performance

Thomas Anning-Dorson

16:20-16:40

Cultural Context in the Design of SME Guerrilla Marketing Campaigns

Sherese Duncan

16:40-17:00

Transforming Entrepreneurial Business Design: Converging Leadership and Customer-Centric Approach

Ananya Rajagopal

17:00-17:20

Exploring the Impact of Entrepreneurial Orientation and Sense of Belongingness on Consumers' Purchase Intentions from Direct Selling Agents and Warehouse

Guanyu Geng, Lou Pelton

16:00-17:30 AMSR/Sheth Doctoral Competition for Conceptual Articles

16:00-16:20

Green Marketing Strategy Under Economic Uncertainty: Does It Pay off?

Karolos-Konstantinos Papadas, Lamprini Piha

16:20-16:40

An Integrative Framework of Sustainable Consumption Types and Their Antecedents

Jennifer Tyreehageman, Diana Gregory-Smith, Vivek Soundararajan

16:40-17:00

Structured Abstract: the Power of Consumers’ Sustainable Product Purchasing

Barbara Seegebarth, Stefanie Sohn, Ann-Kathrin Blankenberg

17:00-17:20

Green Values and Attitudes Predicting Purchase Intention of Bioplastic Water Bottle: Structured

Marianna Halinen, Pradipta Halder, Tommi Laukkanen

16:00-16:20

Scent, Proximity and Appeal: When Scented Advertising Raises Product Appeal

Ruta Ruzeviciute, Bernadette Kamleitner, Dipayan Biswas

16:20-16:40

More Insights into the Role of Warm Versus Cool Ambient Scents in Consumer Decision-Making

Marcel Lichters, Susanne Adler, Marko Sarstedt

16:40-17:00

Salty Smells as Status Signals: the Effect of Scent Characteristic on Product Perception: Structured

Bruna Jochims, Tobias Otterbring, Patricia Rossi, Melanie Gillard

17:00-17:20

Conceptualization, Measurement and Effects of Suppliers’ Perceived Control over the Exchange on Multisided

Rémi Mencarelli, Renaud Lunardo, Cindy Lombart, Ericka Henon