JAMS ERB Meeting

Special Session: Off the Record: Everything You Wanted to Know About Your First Years but Were Afraid to Ask (A Closed-Door Session for Doctoral Students and Junior Faculty Only)

Branding: Consumer Attitudes and Self Image

Services, Product Curation and Brand Equity

Promotions, Ads, and Nudges to Induce Change - Good or Bad?

Mary Kay Inc. Dissertation Proposal Award Finalists

Special Session: Marketing Reserach Automation and Robotization (M-RAR) - A chance for marketing practice and a risk for marketing science/ scientist

Marketing Strategy 2: Marketing Power, Agility, and Organization Culture

Rethinking Service in the Sharing Economy

BREAK

Social Media Influence, Online Complaints and Reviews

Online and Digital Marketplace Behavior

Special Session: Rigor Versus Relevance in Publishing High Impact Articles

The Age of Digital Influencers

Meet the Editors I

Mary Kay Inc. Dissertation Proposal Award Finalists

Iberoamerican Marketing I and Sports Marketing

Dining and Wining

The Digital Age: Digital Consumers and New Technology

AMS Awards Luncheon

On Ingredients of Sensory Marketing: Biophilic Elements, Touching, and Hearing

Meet the Editors II

Donors, Donations, and Volunteers

Big Data and Marketing Analytics II

Special Session The Essentials of Marketing Analytics: Teaching, Research, Practice

The Impacts of Online Consumer Reviews

Labels and Packaging in Innovations

Special Session: How Do We Properly Control Crowdsourced Data? A Round Table Discussion

Doctoral Colloquium I

BREAK

Branding: Celebrities and Anthropomorphic Brand Characters

Service Failure and Recovery

Design Insights: Making Visuals More Effective

Ethics Topics on the Fringe

Brand and Message Appeals

Special Session Toward a Research Agenda for the Future of Direct Selling: Output from the DSEF Research Forum at UT Austin

AMSR ERB Meeting

The Effects of Social Media Use on Consumer Perceptions and Purchase Intentions

Doctoral Colloquium II