Doctoral Consortium

Teaching Marketing Analytics Workshop

Theory Forum

When You Can't Resist: Impulsive Behavior and Indulgences in Shopping Experiences

Mindfulness, Happiness and Perceptions in Advertising

Theory Forum

Generating Value in using Pop-ups, Augmented Reality and Retail Events

Gender, Bias, and Coping Mechanisms

Marketing Education and Pedagogy: Student-Educator Roles, Grading and Value Co-creation

Effects of Employee and Consumer Behaviors on CSR value

The Role of Advanced Technology in Digital Marketing

Iberoamerican Marketing II: The Effects of Retail Environment on Brand Attitudes

BREAK

Pricing Effects on Consumers

No Session

Theory Forum

Consumers' Influence on Peer Purchasing Decisions

Fact or Fiction: Consumer Perceptions of Brand Ethicality and Sustainability

TBD

International Marketing Strategies

Negative Feelings and Engagement Behaviors

Advertising in a Digital Marketplace

LUNCH

Aesthetics, Bibliometrics and Blockchain in New Product Development

Consumer Perceptions of Value in Sports and Entertainment

Food Policies - Healthy Consumption, Reducing Waste

Product Perceptions and Brand Recognition

Iberoamerican Marketing III: Millennial Consumers and Purchase Motivations

Humor and Creativity in Advertising

Cause-Related and Internal Marketing in a Global Context

Acceptance and Privacy in Innovations

Virtue and Vice Food Products

AMS Doctoral Consortium

Effects of Salesperson Characteristics

Ethical Marketing - Trust, Reputation and Knowledge

Iberoamerican Marketing IV: Information Technology, NPD and Marketing Strategy

Age, Authenticity and Tipping Behvior in Services

Ethics and Luxury Branding

Robots in Marketing Education and Pedagogy: Recruitment, Testing, and Virtual Reality

Marketing Systems and Social Issues

BREAK

Uncertainty, Expert Participation, and Factor Evaluations

Transparancy and Trust in Digital Marketing

AMS Doctoral Consortium

Sales Performance and Sales Management

The Consumer Journey: Questionnaires, Customer Experience, and Bottlenecks

TBD

Iberoamerican Marketing V: Value-creation and Brand relationships

Animosity and Brand Hate

Branding and Expatpreneurs in International Marketing

Consumer Well-Being: Meditation and Stress