R8
Room 8
Sessions
- Session 1.8 (May 20 08:30-10:00) Power of Brand Memberships and Communities
- Session 2.8 (May 20 10:30-12:00) Price Framing, Disclosure, and Payment Methods
- Session 3.8 (May 20 14:00-15:30) Big Data and Marketing Analytics I
- Session 4.8 (May 20 16:00-17:30) Green consumption, Purchasing and Marketing