PROGRAM
Days: Tuesday, May 20th Wednesday, May 21st Thursday, May 22nd Friday, May 23rd Saturday, May 24th
Tuesday, May 20th
View this program: with abstractssession overviewtalk overview
15:00-17:00 Registration
Location: Ville-Marie A/B
Wednesday, May 21st
View this program: with abstractssession overviewtalk overview
08:00-17:00 Registration
Location: Fortifications
08:30-10:00 Session 1.1: Human-AI Interaction and Customer Experience
Chair:
Philipp Brüggemann (FernUniverstität Hagen, Germany)
Location: Ramezay
| 08:30 | Human Touch in AI - How Human Fallback Options in Service Chats Drive Empathy and Recovery Outcomes (abstract) PRESENTER: Olivier Schorro |
| 08:45 | Exploring Generation Z's Interaction with Voice Assistants in Online Shopping: A Multi-Method Approach (abstract) PRESENTER: Gaia Rancati |
| 09:00 | Factors Affecting Interactions between Customers and Humanlike Robots in Services: A Literature Review (abstract) PRESENTER: Wenzhen Zhang |
| 09:15 | A Proposed Definition of Chatbot As An Intelligent Conversational Tool (abstract) PRESENTER: Jean-François Lemoine |
08:30-10:00 Session 1.2: Multi-Media and Sensory Marketing Communications
Chair:
Marilyn Giroux (University of Auckland, New Zealand)
Location: Viger
| 08:30 | Why did I not Get this Offer? The Effects of Exclusive Promotions on Untargeted Consumers (abstract) PRESENTER: Marilyn Giroux |
| 08:45 | Crossmodal Correspondences in Marketing: State-of-the-Art and Research Agenda (abstract) PRESENTER: Lina M. Ceballos |
| 09:00 | Cause-Related Marketing and the Effect of Pennies-a-Day Frame (abstract) PRESENTER: Mazen Jaber |
| 09:15 | What’s in a Carton Pack? The Multisensory Experience of Packaging (abstract) PRESENTER: Domenico De Fano |
08:30-10:00 Session 1.3: Emotions, Engagement, and Sustainability in Supply Chain Partnerships
Chair:
Kyungwon Lee (Kean University, United States)
Location: Palais
| 08:30 | When Do Business Buyers Offer Suppliers a “Second Chance” After Being Betrayed? The Moderating Role of Emotions of Business Buyers in Betrayal Incidents (abstract) PRESENTER: Kyungwon Lee |
| 08:45 | Resource Conservation Model of Innovation Search During Extreme Supply Chain Disruptions: Insights from University-Industry R&D Alliances (abstract) PRESENTER: Oluwaseun E Olabode |
| 09:00 | Untangling the Virtual Healthcare Branding Dilemma (abstract) PRESENTER: Davis Brown |
| 09:15 | A Healthcare Provider’s Perspective on the Unintended Consequences of Healthcare Technologies (abstract) |
08:30-10:00 Session 1.4: Digital Influence in Tourism
Chair:
Cleopatra Veloutsou (University of Glasgow, UK)
Location: Beaver Hall
| 08:30 | Examining the role of Travel Vloggers in creating destination image---An analysis through Netnographic Approach (abstract) |
| 08:45 | A Typology of Live Streamers in Tourism (abstract) PRESENTER: Kaiti Shang |
| 09:00 | Destination Sustainability Communication: Role of Shame and Hope in Traveler’s Social Media Engagement and Visit Intention (abstract) PRESENTER: Abhishek Behl |
| 09:15 | Role of Government and Travel Agencies in Creating Destination Image of Tourist Places in Pakistan (abstract) |
08:30-10:00 Session 1.5: DEI Responses, Consequences, and Impacts
Chair:
Madeleine Neumann (EBS University & DHBW Stuttgart, Germany)
Location: Ste- Hélène
| 08:30 | Pathways to Equity? Examining the societal impacts of AI-enabled mobility solutions using TCCM Analysis (abstract) PRESENTER: Madeleine Neumann |
| 08:45 | Financial Consequences of DEI - An Event Study Approach (abstract) PRESENTER: Thomas Dotzel |
| 09:00 | Unveiling Coping Mechanisms in Marketplace Discrimination: The Allure of AI Recommendations (abstract) PRESENTER: Arash Talebi |
08:30-10:00 Session 1.6: Narratives, Emotions, and Engagement in Advertising
Chair:
Christian Barney (Georgia Southern University, United States)
Location: McGill
| 08:30 | Main Character Energy: Protagonists, Competence, and Brand Attachment (abstract) PRESENTER: Christian Barney |
| 08:45 | The Impact of Different Narrative Audio-Visual Media on Emotional, Cognitive and Sympathetic Empathy Toward a Social Justice Issue (abstract) PRESENTER: Derik Steyn |
| 09:00 | Crafting Nostalgic Narratives to Ignite Brand Passion (abstract) PRESENTER: Naeem Gul Gilal |
08:30-10:00 Session 1.7: Empowering Sustainable Consumption
Chair:
Cezara Nicoara (Newcastle University, UK)
Location: St. Paul
| 08:30 | Consumers Insights on GIs And Sustainability: A Systematic Literature Review (abstract) PRESENTER: Cezara Nicoara |
| 08:45 | Behavioral Determinants of Sustainable Investing: Exploring the Role of the Theory of Planned Behavior, Financial Literacy, and Behavioral Biases among Gen Z and Millennials (abstract) PRESENTER: Rami El Khatib |
| 09:00 | The Role of Language for Specific Purposes (LSP) in Consumer Experiences of Wine and Rugby: Early Thoughts on a Promising Marketing-Linguistics Cross-Fertilization (abstract) PRESENTER: Leif Maunoury |
08:30-10:00 Session 1.8: Artificial Intelligence and Machine Learning
Chair:
Lea Rau (LMU Munich School of Management, Germany)
Location: LeMoyne
| 08:30 | Leveraging Silicon Samples in Niche Markets (abstract) |
| 08:45 | Evaluating the Predictive Validity of Large Language Models in Consumer Behavior Research (abstract) |
| 09:00 | How to Address the Challenges of Missing and Imbalanced Marketing Data in Machine Learning Models: A Comparative Analysis of Different Imputation Techniques (abstract) PRESENTER: Chi Zhang |
| 09:15 | What makes Management Research Valuable? A New Marketing Approach to Research as a Service (abstract) PRESENTER: Elisabeth Breden |
08:30-10:00 Session S1: AMS-AFM Session - Presentations from Grant Awardees
Chairs:
Barry J. Babin (University of Mississippi, United States)
Jean-Luc Herrmann (University of Lorraine, France)
Jean-Luc Herrmann (University of Lorraine, France)
Location: Ville-Marie B
| 08:30 | Detecting Cultural Bias in AI-Generated Advertising Content (abstract) PRESENTER: Mihai Orzan |
| 08:45 | A Netnographic Exploration of Anger and Hope about Climate Change on Reddit (abstract) PRESENTER: Pénélope Nicolleau |
| 09:00 | Examining how the Presence of Others in the Metaverse Influences Online and Offline Consumer Responses (abstract) PRESENTER: Allan Lubart |
| 09:15 | An Exploratory Study of Bi-residential and Delegated Consumption (abstract) PRESENTER: Myriam Ertz |
10:30-12:00 Session 2.1: From Value to Victory: Strategic Sales and Revenue Enablement
Chair:
Stephan Volpers (HEC Montréal, Canada)
Location: Ramezay
| 10:30 | Are Sales Teams Built for the Task? Does it Matter? (abstract) PRESENTER: Edward Nowlin |
| 10:45 | Revenue Enablement: Concept, Framework, and Managerial Challenges for a Revenue Enablement Ecosystem and Readiness (abstract) |
| 11:00 | Adverse Effects of Value-based Selling on Performance? A Contingency Perspective (abstract) PRESENTER: Stephan Volpers |
| 11:15 | Which Are the Predictors of Sales Performance in B2b Product Context? (abstract) PRESENTER: Rocio Rodriguez |
10:30-12:00 Session 2.2: Challenges in Influencer Marketing
Chair:
Valeria Penttinen (Northern Illinois University, Finland)
Location: Viger
| 10:30 | Can influencers’ intimate self-disclosure lead to purchase intention? The Mediating Role of Parasocial Relationship and Source Credibility (abstract) PRESENTER: Teresa Fernandes |
| 10:45 | The Role of Social Media Influencers in Driving Brand-Related Misinformation and Online Toxicity (abstract) PRESENTER: Denitsa Dineva |
| 11:00 | Exploring the Effects of Influencer Marketing Fatigue on Purchase Intentions (abstract) PRESENTER: Monica Hernandez |
| 11:15 | Swipe Left on the Hype: Exploring the Impacts of #Deinfluencing (abstract) PRESENTER: Valeria Penttinen |
10:30-12:00 Session 2.3: Sustainability and Responsibility in Luxury Fashion
Chair:
Yunzhijun Yu (University of New Brunswick, Canada)
Location: Palais
| 10:30 | How and When Narcissism Impacts Green Luxury Consumption (abstract) PRESENTER: Shayan Shaikh |
| 10:45 | The Social Costs of Luxury Consumptions by Sustainable Influencers (abstract) PRESENTER: Vannesia Darby |
| 11:00 | Educating Skeptics: The Challenge of Communicating Sustainability in Fashion (abstract) |
10:30-12:00 Session 2.4: Navigating the AI Landscape in Consumer Behavior
Chair:
Vincent Favarin (Université Toulouse Capitole, France)
Location: Beaver Hall
| 10:30 | Reframing AI Adoption through Smart Home using Assemblage Theory and the Transformative Privacy Calculus (abstract) |
| 10:45 | One AI to Rule Them All: Exploring Artificial Intelligence Agency through the Transformative Privacy Calculus (abstract) |
| 11:00 | Powered by AI? The Role of AI-Driven Devices in Goal Pursuit (abstract) PRESENTER: Diego Costa Pinto |
| 11:15 | AI-Generated Disabled Fashion Models: An Opportunity for Inclusion or a Threat to Well-Being? (abstract) PRESENTER: Hannah Marriott |
10:30-12:00 Session 2.5: Retail Pricing Strategies and Consumer Perception
Chair:
Xiao Ling (Central Connecticut State University, United States)
Location: Ste- Hélène
| 10:30 | Modeling the Impact of Price on Consumer Perceptions and Quality Judgments (abstract) PRESENTER: Vahid Rahmani |
| 10:45 | Cognitive Challenges in Double Discount Processing and Mitigation Strategies for Vulnerable Consumers (abstract) PRESENTER: Esther Kang |
| 11:00 | Asymmetric Pricing in the Small and Business Cycles (abstract) PRESENTER: Xiao Ling |
10:30-12:00 Session 2.6: Methodological Insights in Advertising Research
Chair:
T. Bettina Cornwell (University of Oregon, United States)
Location: McGill
| 10:30 | Can Functional Near Infrared Spectroscopy (fNIRS) Help Understand Ad Effectiveness? (abstract) PRESENTER: Siddharth Bhatt |
| 10:45 | Responding to the Demand for Short Scales Via Adaptation: A Case Example in Consumer Experience (abstract) PRESENTER: T. Bettina Cornwell |
| 11:00 | Uncovering Hidden Reactions in Public Service Announcements: A bibliometric Analysis (abstract) PRESENTER: Jasmine Parajuli |
10:30-12:00 Session 2.7: Marketing Magic or Marketing Mischief? The Controversial Side of Consumer Choices
Chair:
Timothy Dewhirst (University of Guelph, Canada)
Location: St. Paul
| 10:30 | Color and Confusion. The Misleading Impact of Au Naturel Package Colors on Health Perceptions and Product Choice (abstract) |
| 10:45 | The Flip Side of Corporate Social Responsibility: Can CSR Improve Consumers' Perceptions of Harmful Products? (abstract) PRESENTER: Linda Lemarié |
| 11:00 | Wagers of Goodwill: The Impact of Cause Marketing on Consumer Legitimacy for Gambling Companies (abstract) PRESENTER: Steffi De Jans |
| 11:15 | Target Marketing and Gambling: The Ethics of Identifying Sensation Seekers as Target Customers (abstract) PRESENTER: Rumaila Abbas |
10:30-12:00 Session 2.8: Consumer Behavior in the Digital Marketplace
Chair:
Gregory Bressolles (KEDGE Business School, France)
Location: LeMoyne
| 10:30 | From Exposure to Action: The Impact of Celebrity Credibility on Consumer Purchase Intentions (abstract) PRESENTER: Selin Gökkut |
| 10:45 | Prices, Promotions, Or People? An Investigation Into Online Shopping Festival Atmosphere As A Catalyst For Buying Impulsiveness (abstract) PRESENTER: Kristina Medvedeva |
| 11:00 | Consumer Purchasing in Cross-Border E-commerce (abstract) PRESENTER: Ugné Wistedt |
| 11:15 | Customer Behaviour Towards Freemium Apps Business Model (abstract) PRESENTER: Gregory Bressolles |
10:30-12:00 Session S2: AMS 2025 Building the Bridge to Relevance Grant Finalists
The two projects selected as final candidates for the AMS Build the Bridge to Practice Grant Competition for 2025. These projects were selected from 18 projects that were submitted with the primary criterion being chances for managerial relevance. Thus, each of the presentations has already survived a rigorouos evaluation process.
Chairs:
Barry J. Babin (University of Mississippi, United States)
Jean-Luc Herrmann (University of Lorraine, France)
Jean-Luc Herrmann (University of Lorraine, France)
Location: Ville-Marie B
| 10:30 | Boosting Marketinig Performance through Rigorous Net Promoter Score (NPS) Practice: The Role of Practitioners' Shifts toward Academically-Informed Zones of Conformity PRESENTER: Peter Dickenson |
| 11:15 | Decoding the Secrets of Customers' Minds: Leveraging Brain-Computer Interfaces for Hyper-Personalized Recommendations PRESENTER: Elina Tang |
10:30-12:00 Session SP2: Special Session: Evolving Marketing Foundations: Strategies for Social Relevance
Chairs:
Location: Ville-Marie A
| 10:30 | Evolving Marketing Foundations: Strategies for Social Relevance (abstract) PRESENTER: Priyanka Singh |
12:00-13:30 A Panel Discussion with AMS Distinguished Marketer: Jean-Luc Geha
The 2025 AMS Distinguished Practitioner Presentation and Panel Discussion
- Informal social time with lunch included
Chairs:
Yany Grégoire (HEC Montreal, Canada, Canada)
Barry J. Babin (University of Mississippi, United States)
Lyt Harris (Harris Investment Partnership, United States)
Barry J. Babin (University of Mississippi, United States)
Lyt Harris (Harris Investment Partnership, United States)
Location: St. Antoine A/B
13:30-15:00 Session 3.1: Mary Kay Dissertation Proposal Competition
Chairs:
Yany Grégoire (HEC Montreal, Canada, Canada)
Clay M. Voorhees (University of Alabama, USA, United States)
Clay M. Voorhees (University of Alabama, USA, United States)
Location: Ramezay
| 13:30 | Climate Marketing Strategies and Firm Value (abstract) |
| 13:45 | Two Essays on Driving User Engagement and Outcomes Through Immersive Technologies - Dissertation Proposal Award Submission (abstract) |
| 14:00 | An Engaging Voice: How and when speech rate drives online engagement —Dissertation Proposal Award Submission (abstract) |
13:30-15:00 Session 3.2: Relationship Orientations in B2B Marketing
Chair:
Stefan Sleep (Kennesaw State University, United States)
Location: Viger
| 13:30 | The Use of CRM and Social Media to Regain Customer Confidence (abstract) PRESENTER: Rocio Rodriguez |
| 13:45 | Could Supply Chains Be Designed to Be Efficients and Harmonize with the Environment? (abstract) PRESENTER: Göran Svensson |
| 14:00 | The Role of Employee Relationship Orientation in the Value Co-Creation – Firm Performance Link (abstract) PRESENTER: Prachi Gala |
| 14:15 | Integrating DEI in B2B Sales: Insights from a Systematic Review (abstract) PRESENTER: Bruno Lussier |
13:30-15:00 Session 3.3: Innovativeness, New Products and Technology
Chair:
Jean Boisvert (American University of Sharjah, UAE)
Location: Palais
| 13:30 | Artistic Product Innovativeness in the Context of Movie Theaters (abstract) PRESENTER: Aranzazu Gaztelumendi |
| 13:45 | The Role of Human Involvement and Personalization in Building Consumer Trust in AI (abstract) PRESENTER: Aslı Gül Kurt |
| 14:00 | Consumer Perceived Product Innovativeness: Scale Development, Calibration and Validation (abstract) PRESENTER: Jean Boisvert |
13:30-15:00 Session 3.4: The Role of AI in Advertising
Chair:
Gaia Rancati (Middle Tennessee State University, United States)
Location: Beaver Hall
| 13:30 | To Create or not to Create? When AI takes over our Advertising Content (abstract) PRESENTER: Madiha Bendjaballah |
| 13:45 | Crafted by Humans or Calculated by AI? A Study on Advertising Efficacy (abstract) PRESENTER: Caitlin Ferreira |
| 14:00 | What Can Artificial Intelligence Bring to Advertising? A Conceptual Model of AI-Generated Ads Value, Consumer Attitude and Purchase Intention (abstract) PRESENTER: Manel Hamouda |
| 14:15 | Generative AI risks in producing visual silicon samples of consumers’ emotions in retail settings (abstract) PRESENTER: Eleonora Pantano |
13:30-15:00 Session 3.5: Influencer Dynamics and Social Media Engagement
Chair:
Kesha Coker (Ball State University, United States)
Location: Ste- Hélène
| 13:30 | “I Both Envy You and Want to Be You” – a Mediated-Moderated Approach of Social Comparison and Envy of Virtual Social Media Influencers (abstract) PRESENTER: Neha Yadav |
| 13:45 | Who You Are and What You Say (abstract) PRESENTER: Estefania Ballester |
| 14:00 | Will You Like Me? The Effect of Influencer Solicitations on Social Media Engagement (abstract) PRESENTER: Jun Wang |
| 14:15 | Let's Talk TikTok: How Influencers, Content, and Audience Drive Engagement (abstract) PRESENTER: Kesha Coker |
13:30-15:00 Session 3.6: Shaping Sustainable Food Choices
Chair:
Ghina El Haffar (McGill University, Canada)
Location: McGill
| 13:30 | Nudging Consumers Towards Sustainable Food Choices: A Field Experiment Comparing Traffic Light and Single Eco-labels in a Hospital Cafeteria (abstract) PRESENTER: Ghina El Haffar |
| 13:45 | Understanding Food Well-Being in Sustainable Healthy Diets - A Systematic Literature Review on Behavioral Drivers and Barriers (abstract) PRESENTER: Gaetano Pice |
| 14:00 | Self-Discrepancies and the Relationships between Disordered Eating and Gaming (abstract) PRESENTER: Ben Lowe |
13:30-15:00 Session 3.7: Exploring the Dynamics of Tourism
Chair:
Babak Taheri (Texas A&M University, United States)
Location: St. Paul
| 13:30 | How Does Perceived Fairness Influence Group Tourism Experiences for Sensation Seekers? (abstract) PRESENTER: Nada Maaninou |
| 13:45 | Gastronomic Journeys: Understanding Food Variety-Seeking Behavior in the Digital Nomad Lifestyle (abstract) |
| 14:00 | The #BoycottMurree Movement in Pakistan: Examining the Antecedents and Consequences of Domestic Tourism Boycotts (abstract) PRESENTER: Laiba Ali |
13:30-15:00 Session SP3: Special Session: Navigating the Academic Job Market: Insights from Search Committees
Location: Ville-Marie A
| 13:30 | Navigating the academic job market: Insights from search committees (abstract) PRESENTER: Nina Krey |
13:30-15:00 Session SP3.1: DoCCA I - AMS Review / Sheth Foundation Doctoral Competition for Conceptual Articles
Chair:
Hannah Snyder (BI Norwegian Business School, Norway)
Location: Ville-Marie B
13:30-17:00 Session W2: Generative AI Certificate Program Workshop
Chairs:
Melanie Richards (East Tennessee State University, United States)
Martin Key (university of colorado colorado springs, United States)
Dana Harrison (East Tennessee State University, United States)
Martin Key (university of colorado colorado springs, United States)
Dana Harrison (East Tennessee State University, United States)
Location: Riopelle
13:45-15:00 Session 3.8: Special Session: AMS Building the Bridge 2024 Grant Recipient Presentations
Chair:
Jean-Luc Herrmann (University of Lorraine, France)
Location: LeMoyne
| 13:45 | Buidling a Customer-Centric Innovation Platform with the Digital Twin (abstract) |
| 14:15 | Data Privacy Regulations: How Call-to-Action Button Elements Can Influence Sharing Information About Browsing Behavior (abstract) |
15:30-17:00 Session 4.1: Mary Kay Dissertation Competition
Chairs:
Yany Grégoire (HEC Montreal, Canada, Canada)
Clay M. Voorhees (University of Alabama, USA, United States)
Clay M. Voorhees (University of Alabama, USA, United States)
Location: Ramezay
| 15:30 | The Role of Owned Social Media in Brand Strategy (abstract) |
| 15:45 | The Value of Marketing Analytics Innovations (abstract) |
| 16:00 | Solo and Joint Aspects of Consumer Behavior (abstract) |
15:30-17:00 Session 4.2: Consumer Behavior and Engagement in Modern Retail
Chair:
Karine Picot-Coupey (Univ Rennes CNRS CREM UMR 6211, France)
Location: Viger
| 15:30 | Is Shopping Value also a Question of Ethics? A Qualitative and Quantitative Exploration among French Consumers (abstract) PRESENTER: Karine Picot-Coupey |
| 15:45 | Smart retail technologies: their impact on social presence, customer experience, and engagement. Application to a smart fitting room (abstract) PRESENTER: Diane Detry |
| 16:00 | How Background and Product Type Affect Willingness to Buy in Livestream Selling (abstract) PRESENTER: Stefania Farace |
| 16:15 | A Preliminary Comparative Analysis of Sustainability Perceptions in the German Grocery Retail Industry (abstract) PRESENTER: Benjamin Österle |
15:30-17:00 Session 4.3: Love, Desire, and Consumption
Chair:
Tobias Regensburger (Ludwig-Maximilians-University Munich, Germany)
Location: Palais
| 15:30 | The Taste of Love: Exploring the Bidirectional Association Between Concepts of Love and Taste Experiences (abstract) PRESENTER: Tobias Regensburger |
| 15:45 | Is it Love or Addiction that Leads to Deleterious Effects from Shopping? (abstract) PRESENTER: Ken Petersen |
| 16:00 | Love Denied: The Emotional Paradox of Romantic Jilting and the Power of Justice in Consumer Desire (abstract) PRESENTER: Dr. Rajeev Kumra |
| 16:15 | “Saving our Relationship, One Shopping Trip at a Time”: The Effect of Anti-Consumption Behaviors on Retail Therapy Likelihood Amongst Romantic Partners through APIMoM (abstract) |
15:30-17:00 Session 4.4: Exploring Ethics, AI, and the Curious Case of Consumer Behavior
Chair:
Patrick Fennell (Kennesaw State University, United States)
Location: Beaver Hall
| 15:30 | Systematic Literature Review on Behaviour Change Drivers, Barriers, and Interventions for Adopting Sustainable Horticultural Practices (abstract) PRESENTER: Cezara Nicoara |
| 15:45 | Unethical Customer Behavior toward Robots (abstract) PRESENTER: Yu-Shan Sandy Huang |
| 16:00 | Does the Donation Amount Matter in Cause-Related Marketing Campaigns? The Moderating Role of Campaign Duration (abstract) PRESENTER: Patrick Fennell |
15:30-17:00 Session 4.5: Health and Body Image in Influencer Marketing
Chair:
Liselot Hudders (Ghent University, Belgium)
Location: Ste- Hélène
| 15:30 | Influential Opinion Leaders: Transforming Healthcare Brand Perceptions and Driving Medication Adherence on Social Media (abstract) PRESENTER: Léna Griset |
| 15:45 | Inspiration or Pressure? The Effect of TikTok Videos of Fitfluencers Posing on Adolescents’ Body Satisfaction and Intention to Work Out (abstract) PRESENTER: Marloes de Brabandere |
| 16:00 | The Role that Personality Traits and Data Privacy Concerns Play in an Individual’s Willingness to Share (WTS) Their Personal Information with Online Platforms (abstract) PRESENTER: Siphiwe Dlamini |
| 16:15 | Sensory Richness as a Pillar of Online Sensory Experience (abstract) PRESENTER: Alix Baert |
15:30-17:00 Session 4.6: Exploring the Well-Being of DEI
Chair:
Zican Wu (Renmin University of China, China)
Location: McGill
| 15:30 | Weighing the Impact: Non-Plus-Size Employees in Plus-Size Retail Environments (abstract) PRESENTER: Kelly Cowart |
| 15:45 | « Don't Forget Us, Please! »: Cultural Diversity and Food Well-Being (abstract) |
| 16:00 | Brand Inclusivity and Consumer-Brand Relationships (abstract) PRESENTER: Aya Aboelenien |
15:30-17:00 Session 4.7: Innovating Consumer Interactions with Emerging Technologies
Chair:
Shuang Wu (Rowan University, United States)
Location: St. Paul
| 15:30 | Artificial Intelligence in E-commerce: Exploring Effect on Consumer Engagement and Brand Attitudes (abstract) PRESENTER: Subhadip Roy |
| 15:45 | Quo Vadis Smart Cities? Exploring Citizen Adoption of AI-Driven Smart Mobility and Smart Home Technologies – a review on existing research (abstract) PRESENTER: Sinu Thirukketheeswaran |
| 16:00 | Understanding Parasocial Relationships in Human-AI Interaction: A Literature Review (abstract) PRESENTER: Shuang Wu |
15:30-17:00 Session 4.8: Enhancing Customer Experience Through Augmented and Virtual Realities
Chair:
Graeme McLean (University of Strathclyde, UK)
Location: LeMoyne
| 15:30 | Harnessing Emerging Technology to Enhance the In-Store Service Experience: The Case of Augmented Reality Digital Assistants (abstract) PRESENTER: Hannah Marriott |
| 15:45 | Exploring The Influence of Augmentation Type on User Reactions In Virtual Try-On (abstract) PRESENTER: Sarra Msakni |
| 16:00 | MetArt Museum: A Bridge Between the Past and the Future (abstract) PRESENTER: Gaia Rancati |
| 16:15 | Comparison of Customer Experience in Traditional and Mixed Reality Fashion Shops (abstract) |
15:30-17:00 Session 4.9: AMS Build the Bridge Special Session: Sales Center Engagement as a Connection to Real-World Marketing Problems and Opportunities
Chairs:
Location: St. Antoine A/B
| 15:30 | Representing Institut de-Vente at HEC PRESENTER: Jean-Luc Geha |
| 16:00 | Representing the Digital Business Development Initiative |
| 16:30 | Representing the Ole Miss Business BASE (abstract) |
15:30-17:00 Session S3: Meet the Editors I
Leyland Pitt, Business Horizon
Jacqueline K Eastman, Journal of Consumer Behaviour
Mujda Yuksel, Journal of Consumer Marketing
Anjala Krishen, Journal of Marketing Analytics
Nawar Chaker, Journal of Personal Selling and Sales Management
Cleopatra Veloutsou, Journal of Product and Brand Management
Eleonora Pantano, Journal of Retail and Consumer Studies
Emily Treen, Journal of Wine Research
Giampaolo Viglia, Psychology & Marketing
Chair:
Jim Boles (University of North Carolina Greensbro, United States)
Location: Ville-Marie A
15:30-17:00 Session SP4: DoCCA II - AMS Review / Sheth Foundation Doctoral Competition for Conceptual Articles
Chair:
Hannah Snyder (BI Norwegian Business School, Norway)
Location: Ville-Marie B
17:00-18:00 Doctoral Consortium Reception
*Only for registered participants of the Doctoral Consortium.*
Location: Victoria
Thursday, May 22nd
View this program: with abstractssession overviewtalk overview
08:00-17:00 Registration
Location: Fortifications
08:30-10:00 Session 5.1: Navigating Consumer Well-Being
Chair:
Chrysostomos Apostolidis (Durham University Business School, UK)
Location: Ramezay
| 08:30 | Growing Up or Growing Debt: Consumer indebtedness and ‘being an adult’ (abstract) PRESENTER: Chrysostomos Apostolidis |
| 08:45 | When Overwork Becomes Overkill: The Social Costs of Stress Bragging Through Long Work Hours (abstract) PRESENTER: Yunzhijun Yu |
| 09:00 | The Survival of Food Platforms: The Crucial Role of Alliance Strategies in Supply Control for French Platforms (abstract) PRESENTER: Anne Mione |
| 09:15 | On the Effects of Changes in Spatial Competition on Incumbent Store Performance (abstract) PRESENTER: Preetinder Kaur |
08:30-10:00 Session 5.2: Exploring Digital Impact in the Online Era
Chair:
Yuan Li (Georgia Southern University, United States)
Location: Viger
| 08:30 | Unraveling the Influence of Political Identity on AI Expectation (abstract) PRESENTER: Yuan Li |
| 08:45 | Conceptualizing Negative Attitude toward Online Shopping (abstract) PRESENTER: Kaj-Johanna Stichnoth |
| 09:00 | Detecting Fake and Real Reviews on Yelp.Com Based on Linguistic Cues (abstract) PRESENTER: Anil Mathur |
08:30-10:00 Session 5.3: Tough Times, Stronger Teams: Resilience and Empathy in Sales
Chair:
Hossein Hashemi (Penn State Harrisburg, United States)
Location: Palais
| 08:30 | The Influence of Salespeople's Characteristics and Managerial Empathy on Sales Performanc (abstract) |
| 08:45 | Resilience of Salespeople in Times of Crisis: Do Goals and a Competitive Climate Keep Them Strong? (abstract) PRESENTER: Prof. Rajeev Kumra |
| 09:00 | Understanding How Salesperson Performance Impact Their Turnover Decision: A Meta-Analytic Examination (abstract) PRESENTER: Hossein Hashemi |
| 09:15 | A Systematic Review of Grounded Theory Research in Sales (abstract) PRESENTER: Jeff Johnson |
08:30-10:00 Session 5.4: Influencer Strategies and Consumer Decision-Making
Chair:
Larissa von Bock (RWTH Aachen University, Germany)
Location: Beaver Hall
| 08:30 | Influencer Attributes and Consumer Involvement in Brand Endorsement: Merging Persuasion Framework with Theory of Planned Behavior (abstract) PRESENTER: Amir Zaib Abbasi |
| 08:45 | Influencer Marketing and Consumer Brand Choice: Enhancing Private Label Success for Online Retailers (abstract) PRESENTER: Larissa von Bock |
| 09:00 | The Role of Consumer Critical Thinking in Trust and Digital Media Consumption (abstract) PRESENTER: Inès Kolli |
| 09:15 | Nano- And Micro-Influencers: How to Maximize Their Cost-Effectiveness for SMEs? (abstract) PRESENTER: Crystal Wenyan Wang |
08:30-10:00 Session 5.5: AI Applications in Marketing Strategy and Research
Chair:
Varsha Jain (MICA, India)
Location: Ste- Hélène
| 08:30 | Effect of Negative Information Search Features of Generative Artificial Intelligence on Consumer Responses: An Integrated Framework (abstract) PRESENTER: Varsha Jain |
| 08:45 | Machine Learning and Language Models Applications in Marketing Research: A Dual-Method Analysis of Brand-Chatbot Interactions (abstract) PRESENTER: Camilo Andrés R Contreras |
| 09:00 | Consumer Attitudes to AI-Generated Marketing: The Moderating Role of Organization Type (abstract) PRESENTER: Chi Zhang |
| 09:15 | The impact of AI on manufacturers’ operational performance: the roles of AI Orientation, Climate and Resistance (abstract) PRESENTER: Nedjib Benleulmi |
08:30-10:00 Session 5.6: Psychological and Perceptual Influences in Advertising
Chair:
Franck Celhay (Montpellier Business School, France)
Location: McGill
| 08:30 | How Ethical Advertising Claims Alleviate the Impact of Hypothetical Distance on Community Supported Agriculture Integration (abstract) PRESENTER: Sonia Aissaoui |
| 08:45 | When Colors Age: Effects of Logo Brightness and Saturation on Perceived Brand Longevity (abstract) PRESENTER: Gautier Lombard |
| 09:00 | Exploring the Link Between Employees’ Wellbeing, Health Care Staff Satisfaction and Perceived Quality of Care (abstract) |
08:30-10:00 Session 5.7: Navigating Crisis and Marketing Ethics
Chair:
Jasmine Parajuli (Southern Arkansas University, United States)
Location: St. Paul
| 08:30 | 4 Crisis Marketing and Ethical Consumer Choices: Analyzing Food Vicarious Brand 5 Animosity Responses to the Ukraine–Russia Conflict (abstract) PRESENTER: Zaryab Sheikh |
| 08:45 | How Not-for-Profit Organizations can Restore Reputation Damage following an Ethical Misconduct Crisis (abstract) PRESENTER: Linda Lemarié |
| 09:00 | Leveraging domestic B2B turbulence to increase radical product development and export intensity (abstract) PRESENTER: Michael Obal |
| 09:15 | The Impact of Organizational Structure and Policies on Value Co-Creation and Well-Being of Actors in Service Interactions (abstract) PRESENTER: Nic S Terblanche |
08:30-10:00 Session 5.8: Metaverse: Value, Markets & Consumer Connections
Chair:
Ankit Anand (Texas Tech University, United States)
Location: LeMoyne
| 08:30 | When Do Metaverse Announcements Create Shareholder Value?: The Influence of Customer Immersion Experience and New Product Strategies (abstract) PRESENTER: Ankit Anand |
| 08:45 | Measuring Nascent Market Orientation in the Metaverse (abstract) PRESENTER: Stacey Howard-Malek |
| 09:00 | Applications of Metaverse in Tourism Marketing: A Systematic Literature Review (abstract) PRESENTER: Kexin Qin |
| 09:15 | Understanding Consumer (non)Connectedness to the Metaverse Retail (abstract) |
08:30-10:00 Session SP5: Special Session: Dealing with endogeneity in regression models using latest advances in the Gaussian copula approach I
Chairs:
Jan-Michael Becker (BI Norwegian Business School, Norway)
Christian M. Ringle (Hamburg University of Technology, Germany)
Christian M. Ringle (Hamburg University of Technology, Germany)
Location: Ville-Marie A
| 08:30 | Dealing with Endogeneity in Regression Models Using Latest Advances in the Gaussian Copula Approach (abstract) PRESENTER: Jan-Michael Becker |
08:30-12:00 Session W3: Teaching Digital Marketing Certificate Workshop
Chairs:
Debra Zahay-Blatz (St. Edward's University, United States)
Janna Parker (James Madison University, United States)
Kevin James (University of Texas at Tyler, United States)
Jackie Eastman (Florida Gulf Coast University, United States)
Janna Parker (James Madison University, United States)
Kevin James (University of Texas at Tyler, United States)
Jackie Eastman (Florida Gulf Coast University, United States)
Location: Riopelle
10:30-12:00 Session 6.1: Brand Evolution: Development of Brands Over Time
Chair:
Vita Kadile (University of Leeds, UK)
Location: Ramezay
| 10:30 | Toward a Typology of Brand Anniversaries (abstract) PRESENTER: Nada Maaninou |
| 10:45 | “What are you presenting in these movies to our girls?” Disney’s Failed Attempts towards Constructing Feminist Ideals (abstract) PRESENTER: Ruxandra M. Luca |
| 11:00 | The Role of Advertising Appeals in Bringing Dead Brands Back to Life: The Mediation of Consumer Pastness and the Moderating Effects of Celebrity Type and Prior Brand Love (abstract) PRESENTER: Faheem Gul Gilal |
| 11:15 | Social and Psychological Facets of Brand Revitalization (abstract) PRESENTER: Vita Kadile |
10:30-12:00 Session 6.2: The Intersection of Political Ideology, Consumer Behavior, and Sustainability
Chair:
Eric Klebeck (Research Associate, Germany)
Location: Viger
| 10:30 | Political Ideology and Sustainable Consumption: A Social Identity Perspective on Divergent Preferences for Sustainable Products (abstract) PRESENTER: Eric Klebeck |
| 10:45 | How Political Ideology Shapes Prosocial Behavior Research (abstract) PRESENTER: Ethan Milne |
| 11:00 | Geopolitical Uncertainty and Consumer Behavior: How Risk Perception and Coping Mechanisms Shape Spending Patterns (abstract) PRESENTER: Vilte Auruskeviciene |
| 11:15 | Consumers Do Not Care About the Circular Economy—Yet (abstract) |
10:30-12:00 Session 6.3: Social Media Influencers in the Digital Age
Chair:
Jannike Harnischmacher (University of Bayreuth, Germany)
Location: Palais
| 10:30 | Streamers as person brands: Leveraging asynchronous and synchronous activities to attract followers and brands (abstract) PRESENTER: Bernadett Koles |
| 10:45 | Positive Effects of Transparency on Persuasion Knowledge and Attitudes (abstract) PRESENTER: Jannike Harnischmacher |
| 11:00 | The People's Choice – From The Opinion Leader To The YouTube Influencer (abstract) PRESENTER: Simon Régnier |
| 11:15 | Physicians’ Use of TikTok and its Impact on Gen Z Attitudes and Health Behaviors (abstract) PRESENTER: Suzanne Makarem |
10:30-12:00 Session 6.4: Sustainability in Hospitality and Tourism
Chair:
Rather Raouf (IRC for Finance and Digital Economy, King Fahd University of Petroleum & Minerals, Saudi Arabia)
Location: Beaver Hall
| 10:30 | Green Training's Path to Eco-Excellence: Unravelling Environmental Performance in Hospitality Industry (abstract) PRESENTER: Raouf Rather |
| 10:45 | Employees' Green Creative Behaviour: Does it lie in job autonomy or employee resilience? (abstract) PRESENTER: Michael Adu Kwarteng |
| 11:00 | Promoting Hotel Sustainability through SMIs: The Role of Storytelling and Sponsorship Disclosure (abstract) PRESENTER: Lingling Zhang |
10:30-12:00 Session 6.5: Digital Media and Websites
Chair:
Sylvain Sénécal (HEC Montréal, Canada)
Location: Ste- Hélène
| 10:30 | ESG Media Buzz and Firm Value: The Moderating Effect of Firms’ Strategic Emphasis (abstract) PRESENTER: Haoze Chen |
| 10:45 | Digital Financial Inclusion and Algorithmic Advertising: Superficial Fix or Genuine Advancement? Toward an "Open Connect" System (abstract) PRESENTER: Amira Berriche |
| 11:00 | Is This Really an Ad? The Impact of Native Ads on Consumer Response (abstract) PRESENTER: Felipe Pantoja |
| 11:15 | The Marketing Effectiveness of Influencer Marketing Within Business-to-Business Market (abstract) PRESENTER: Severina Cartwright |
10:30-12:00 Session 6.6: Measurement and Modeling
Location: McGill
| 10:30 | Regularized Structural Equation Modeling with Both Factors and Components (abstract) PRESENTER: Heungsun Hwang |
| 10:45 | Improving The Statistical Analysis Of Likert Scales By Using A Compositional Data Approach (abstract) PRESENTER: René Lehmann |
| 11:00 | Orchestrating the Marketing Mix Mosaic: A Strategic Framework for Enhancing Competitive Positioning Across Customer Segments (abstract) PRESENTER: Niklas Mergner |
10:30-12:00 Session 6.7: Virtual Reality: Immersion, Ethics and Influence
Chair:
Jennifer Barhorst (College of Charleston, United States)
Location: St. Paul
| 10:30 | Experiencing the Unknown: The Role of Virtual Reality in Travel Decision-Making (abstract) PRESENTER: Mohammed A. Aldossary |
| 10:45 | The Virtual Store: A New Shopping Channel That Increases The Time and Money Spent By Gen Z Customers (abstract) PRESENTER: Cindy Lombart |
| 11:00 | Immersive Influence: Virtual Reality’s Impact on Brand Perception Among 18-27 Year Olds (abstract) PRESENTER: Holden Gaylor |
| 11:15 | Ethics of Avatar Marketing (abstract) PRESENTER: Olivia Petit |
10:30-12:00 Session 6.8: Special Session: AI in Marketing Education: Reclaiming the Human Element in a Technology-Driven World
Chair:
Ryan Baltrip (Old Dominion University, United States)
Location: LeMoyne
| 10:30 | AI in Marketing Education: Reclaiming the Human Element in a Technology-Driven World (abstract) |
10:30-12:00 Session SP6: Special Session: Dealing with Endogeneity in Regression Models Using Latest Advances in the Gaussian Copula Approach II
Chairs:
Jan-Michael Becker (BI Norwegian Business School, Norway)
Christian M. Ringle (Hamburg University of Technology, Germany)
Christian M. Ringle (Hamburg University of Technology, Germany)
Location: Ville-Marie A
12:00-13:30 Awards Luncheon
Location: Montreal
13:30-15:00 Session 7.1: Reimagining Retail for Seamless Customer Experiences
Chair:
Isabelle Collin-Lachaud (University of Lille - LUMEN - Chair TREND(S), France)
Location: Ramezay
| 13:30 | Channel Integration Perception: determining the role of touchpoints in Omnichannel supermarket retailing (abstract) PRESENTER: Cristina Ziliani |
| 13:45 | Arousal and Pleasure on Shopping Experience: Do All Customers React the Same? (abstract) PRESENTER: Felipe Pantoja |
13:30-15:00 Session 7.2: Psychological Drivers of Charitable Giving
Chair:
Terry Zhao (Loyola University Maryland, United States)
Location: Viger
| 13:30 | Interactive Effects between Social Reference Point and Helping Consequences in Charity Advertising (abstract) |
| 13:45 | Are Certain Types of Charitable Causes more Feared than Others? (abstract) PRESENTER: Caroline Roux |
| 14:00 | Digital Nudging and Charitable Donations: Combined Effects of Defaults, Friction, and Reactance (abstract) |
| 14:15 | The Effects of Mindsets on Matching Donation Request (abstract) PRESENTER: Neel Das |
13:30-15:00 Session 7.3: DEI Around the World
Chair:
Glen Marshall (University of South Dakota, United States)
Location: Palais
| 13:30 | Sustainable Marketing for Underserved Consumers: Insights into Consumer Attitudes and Opportunities in Remote, Resource-Limited Indigenous Communities (abstract) PRESENTER: Glen Marshall |
| 13:45 | Diversity in Advertising during a Giga-Event in a Post-Covid World (abstract) |
| 14:00 | Determinants of Traditional Product Consumption in Modern Markets: Exploring the Intersections of Price and Natural Product Attributes as Demand Drivers among Indigenous Peoples Compared to the General Population (abstract) |
| 14:15 | Determinants of Value Co-Creation and Brand Loyalty in Digital Markets: A Large-Scale Study of Latin American E-Commerce (abstract) PRESENTER: Camilo Andrés R Contreras |
13:30-15:00 Session 7.4: Cartoons and Thumbnails in Advertising
Chair:
Mohamed Didi Alaoui (Université Côte d’Azur / IAE Nice / GRM, France)
Location: Beaver Hall
| 13:30 | Does The Quest For Healthy Choices Lead To Misinterpretations? How Health Signalling Cartoons Can Alter Resistance Towards Child-Targeted Snack Packaging Among Parents. (abstract) PRESENTER: Bram Uyttenhove |
| 13:45 | Can it be Simple and Informative? The Impact of Symbolic Complexity in Advertising Thumbnails on Consumers Attitudes (abstract) PRESENTER: Thibault Seyrat |
| 14:00 | The Effects of Ad-Website Congruence on Digital Marketing Metrics (abstract) PRESENTER: James Reardon |
| 14:15 | Influencer Children as Marketing Vehicles? Methodological Guide to Using Intervention Mapping for Developing an Influencer Sharenting Intervention. (abstract) PRESENTER: Liselot Hudders |
13:30-15:00 Session 7.5: Mind Meets Machine: Sales Innovation at the Crossroads of Tech and Neuroscience
Chair:
Benjamin Österle (Heilbronn University of Applied Sciences, Germany)
Location: Ste- Hélène
| 13:30 | Ai’S Influence on Business-to-Business Vs. Business-to-Business Sales Management (abstract) |
| 13:45 | Headspace Divided: Understanding Cognitive Preoccupation at the Frontline (abstract) PRESENTER: Elizabeth McDougal |
| 14:00 | Brains, Bargains, and Being Nice: A Neuroscientific Dive into B2B Negotiations (abstract) PRESENTER: Benjamin Österle |
| 14:15 | Empowering Sales Success: The Role of Salesperson Entrepreneurial Orientation and Management Style (abstract) PRESENTER: Mark Groza |
13:30-15:00 Session 7.6: Integrating AI in Marketing Education: Innovations and Insights
Chair:
Eric Lombardot (Université Paris 1 Panthéon-Sorbonne, Laboratoire PRISM Sorbonne, France)
Location: McGill
| 13:30 | Back to the Future: Navigating the AI Landscape with Individual Oral Assessments (abstract) PRESENTER: Marilyn Giroux |
| 13:45 | Marketing Education in the Age of AI: Preparing Students for the Future of Work (abstract) |
| 14:00 | AI as a Tutor to AI as Job Competitors: Perceptions Of AI and Job Readiness among Undergraduate Students (abstract) |
13:30-15:00 Session 7.7: Social Media Influence: Engagement, Self-Esteem, and Customer Interaction
Chair:
Sanja Stuhldreier (Université de Fribourg, Switzerland)
Location: St. Paul
| 13:30 | Sponsorship Dynamics in Influencer Videos: The Impact of Brand-Video Fit and Linguistic Style on Digital Engagement (abstract) PRESENTER: Renato Hubner Barcelos |
| 13:45 | Overestimated Value to Others Drives the Social Sharing of Emotional Word-of-Mouth (abstract) PRESENTER: Fengshu Xie |
| 14:00 | Impact of Social Networks on the Self-Esteem of Young Portuguese Students (abstract) PRESENTER: Bruno M. Ferreira |
| 14:15 | Fast Track to Satisfaction? The Role of Response Type and Speed in Online Customer Service on Social Networks (abstract) PRESENTER: Sanja Stuhldreier |
13:30-15:00 Session 7.8: AI-Engaged Consumer Behavior
Chair:
Varsha Jain (MICA, India)
Location: LeMoyne
| 13:30 | Why Do People Dehumanize a Chatbot? (abstract) |
| 13:45 | Hey Alexa, are You a Double-Edged Sword? The Bright and Dark Side of Consumers' Engagement with AI (abstract) PRESENTER: Teresa Fernandes |
| 14:00 | Social Interactions and Effect of the Human AI Friendship on Hedonic and Eudaimonic Well-Being: A Multi-Level Longitudinal Study (abstract) PRESENTER: Varsha Jain |
13:30-15:00 Session S4: Meet the Editors II
Sreedhar Madhavaram, AMS Review
Charles Noble and Stephanie Noble, Journal of the Academy of Marketing Science
Ben Lowe, European Journal of Marketing
JIsu Huh, Journal of Advertising
Colin Campbell, Journal of Advertising Research
Dipayan Biswas, Journal of Business Research
David Wooten, Journal of Consumer Psychology
Manjit Yadav, Journal of Marketing
Chair:
Jim Boles (University of North Carolina Greensbro, United States)
Location: Ville-Marie B
13:30-15:00 Session SP7: Special Session: Centering on Sales: Lessons Learned, Best Practices, and the Future of Sales Centers
Chairs:
Colin Gabler (Auburn University, United States)
John Galvan (Missouri State University, United States)
Bruno Lussier (HEC Montreal, Canada)
John Galvan (Missouri State University, United States)
Bruno Lussier (HEC Montreal, Canada)
Location: Ville-Marie A
| 13:30 | Centering on Sales: Lessons Learned, Best Practices, and the Future of Sales Centers (abstract) PRESENTER: Colin Gabler |
15:30-17:00 Session 8.1: Digital transformation and User Participation
Chair:
Jiangang Huang (UNC Greensboro, United States)
Location: Ramezay
| 15:30 | A bibliometric Meta-Analysis of Mobile Apps Research in the Business Literature (abstract) PRESENTER: Jiangang Huang |
| 15:45 | Deownership Orientation and Unpaid Usage of Subscription Services: The Moderating Role of Susceptibility to Normative Influence and Collectivism (abstract) PRESENTER: Monika Kukar-Kinney |
15:30-17:00 Session 8.2: Consumer Psychology and Behavior in Fashion
Chair:
Yannik St-James (HEC Montreal, Canada)
Location: Viger
| 15:30 | Fashion Overflow: Psychological Ownership and the Urge to Acquire More (abstract) PRESENTER: Yunzhijun Yu |
| 15:45 | Masstige Brands and Consumer Behavior: Investigating the Underlying Mechanism (abstract) PRESENTER: Muhamamad Farrukh |
| 16:00 | Like Mother Like Daughter: Intergenerational Transmission of Luxury Brands (abstract) PRESENTER: Morgane Noirot |
15:30-17:00 Session 8.3: Navigating Risks and Relationships: Insights into B2B Brand Strategy
Chair:
Kunal Swani (Wright State University, United States)
Location: Palais
| 15:30 | Mitigating B2B Data Breaches Consequences – The Role of Brand Privacy Reputation (abstract) PRESENTER: Kunal Swani |
| 15:45 | B2B Brand Relationships and Professional Identity Construction (abstract) PRESENTER: Yannik St-James |
| 16:00 | Manager’s and Employee’s Perceptions of the Impact of ESG-Related Risks and Opportunities on their B2B Corporate Brand Image in Food Sector (abstract) PRESENTER: Marilyne Chicoine |
| 16:15 | Integrating AI Digital Human Avatars in Global International Marketing Strategies (abstract) PRESENTER: Fabio Oliveira |
15:30-17:00 Session 8.4: Family Dynamics and Consumer Behavior
Chair:
Bo Dhondt (Ghent University, Belgium)
Location: Beaver Hall
| 15:30 | Consumer Learning in Families: A Systematic Review of the Literature (abstract) PRESENTER: Bo Dhondt |
| 15:45 | Remittances Reimagined: The Family Dynamics Shaping Consumption in the Global South (abstract) PRESENTER: Giovanni Visentin |
| 16:00 | The Impact of Childhood Socioeconomic Status on Consumer Preferences for Private Label Brands (abstract) |
| 16:15 | Holding On or Letting Go: The Transitional Phases for Immigrants’ Cherished Possessions (abstract) PRESENTER: Nada Elnahla |
15:30-17:00 Session 8.5: Evolution of Sensory Marketing and Its Impact on Consumer Engagement
Chair:
Kirsten Cowan (University of Edinburgh, UK)
Location: Ste- Hélène
| 15:30 | A Review and Research Agenda for Real vs. Imagined Sensory Inputs in Virtual Reality (abstract) PRESENTER: Seth Ketron |
| 15:45 | The Future of Sensory Marketing: Expanding Costumer Experiences Through Advanced Technologies (abstract) PRESENTER: Lina M. Ceballos |
| 16:00 | Virtually Imagined Touch: Augmented, Mixed, and Virtual Reality’s Impact on Product Expectations via Touch Simulation (abstract) PRESENTER: Maaike Ven |
| 16:15 | From Wow to Whatever: When Ads Go from Eye-Catching to Eye-Rolling (abstract) PRESENTER: Varsha Jain |
15:30-17:00 Session 8.6: Consumer-Brand Relationships
Chair:
Mariam Hamam (Toronto Metropolitan University, Canada)
Location: McGill
| 15:30 | Markers that Matter: Redefining Community Boundaries in Brand Management (abstract) PRESENTER: Ioanna Kontoliou |
| 15:45 | Brand Experience Relational Outcomes (abstract) PRESENTER: Yanina Chevtchouk |
| 16:00 | The Concept and Measurement of Digital Brand Equity (abstract) PRESENTER: Nebojsa Davcik |
| 16:15 | Hatejacking of Brand by Alt-Right Groups Triggers Brand Hate Among Target Consumers via Moral Emotions (abstract) PRESENTER: Mariam Hamam |
15:30-17:00 Session 8.7: Posts, Podcasts, YouTube, and Purchase Paths in Advertising
Chair:
Jean-François Lemoine (PANTHEON-SORBONNE UNIVERSITY, France)
Location: St. Paul
| 15:30 | Effect of Podcast Structure and Source and Mediating Role of Knowledge Acquisition on Schizophrenia Destigmatization (abstract) PRESENTER: Marie-Laure Gavard-Perret |
| 15:45 | Peer Influence of Consumer Experience on Instagram : The Case of Generation Z young girls. (abstract) PRESENTER: Mylène Lipp |
| 16:00 | The influence of website menu layout on user reactions (abstract) PRESENTER: Jean-François Lemoine |
15:30-17:00 Session 8.8: AMS DC
Chair:
John Ford (Old Dominion University, United States)
Location: LeMoyne
| 15:30 | The Image of Thrifting: Observer Reactions to Frugal Shopping Tactics (abstract) PRESENTER: Jocelyn Grabke |
| 15:45 | Personally, I’d Love to Interact – Understanding the Role of Personality Traits in the Impact of Interaction Levels on Social Presence and Loneliness in Virtual Reality (abstract) PRESENTER: Lisa Michelle Ross |
| 16:00 | The Influence of the Partitioned Pricing and Sales Tax Perceptions on Consumer Purchase Motivations (abstract) |
| 16:15 | Crafting Influence: the Role of Message Design in Social Media Driven Green Cosmetics Choices (abstract) PRESENTER: Rajinder Kaur |
15:30-17:00 Session S5: Theory Forum: Systems Theories in Marketing - Revisiting Wroe Alderson’s Legacy and Charting the Future
Kaisa Koskela-Huotari, Stockholm School of Economics
Leyland Pitt, Simon Fraser University
William Rand, North Carolina State University
Stephen L. Vargo, University of Oklahoma
Chairs:
Stephen Vargo (University of Hawaii, United States)
Kaisa Koskela-Huotari (Stockholm School of Economics, Sweden)
Kaisa Koskela-Huotari (Stockholm School of Economics, Sweden)
Location: Ville-Marie B
15:30-17:00 Session SP8: Special Session: Between Expectations for Price and Sustainability: How can Retailers Strike the Right Balance?
Chairs:
Karine Picot-Coupey (Univ Rennes CNRS CREM UMR 6211, France)
Isabelle Collin-Lachaud (University of Lille - LUMEN - Chair TREND(S), France)
Isabelle Collin-Lachaud (University of Lille - LUMEN - Chair TREND(S), France)
Location: Ville-Marie A
| 15:30 | What do Consumers Expect from Retailers Today? The Great Gap between Utopia and Reality. (abstract) PRESENTER: Karine Picot-Coupey |
| 15:45 | How do Consumers Deal with (or not) Economic and Ecological Constraints when it Comes to Renovating One’s Home? (abstract) PRESENTER: Isabelle Collin-Lachaud |
| 16:00 | How are Retailers Trying to Become Legitimate in Second-Hand Markets? (abstract) PRESENTER: Collin-Lachaud Isabelle |
| 16:15 | Toward the End of Constant Consumerism? How can Retailers meet the Needs of Eco- conscious Young People? (abstract) |
17:00-18:00 Session S6: Sales Circle
Mark Arnold, Saint Louis University
Ben Lowe, University of Kent
Edward Nowlin, Kansas State University
Deva Rangarajan, IÉSEG School of Management
Chair:
Edward Nowlin (Kansas State University, United States)
Location: McGill
18:00-19:00 AMS Reception
Location: Grande Place
Friday, May 23rd
View this program: with abstractssession overviewtalk overview
07:30-08:30 Doctoral Consortium Breakfast
*Only for registered participants of the Doctoral Consortium.*
Location: St. Antoine A
08:00-17:00 Registration
Location: Fortifications
08:30-10:00 Session 9.1: Visuals, Content, and Public Sentiment in Social Media
Chair:
Chloé Vanasse (HEC Montreal, Canada)
Location: Ramezay
| 08:30 | The Role of TikTok Content and Social Factors in Fostering Consumer Behavioral Intentions (abstract) |
| 08:45 | Crashing the Thread: An Investigation of Public Sentiment & Stock Response toward Corporate Apologies (abstract) PRESENTER: Chloé Vanasse |
| 09:00 | Human-to-Human (H2H) approach in AI-Driven Marketing (abstract) |
08:30-10:00 Session 9.2: Strategic Marketing Innovations in Autonomous Mobility and B2B Ecosystems
Chair:
Selina L. Berger (Toulouse School of Management - TSM-Research, France)
Location: Viger
| 08:30 | Strategic Marketing Perspectives on the Acceptance of Self-Driving Cars - Expanding Technology Acceptance Models with Cognitive and Affective Factors (abstract) |
| 08:45 | Passenger’s Dilemma: Consumer Responsibilization in Fully Autonomous Vehicles (abstract) PRESENTER: Thomas Teychenié |
| 09:00 | Riding the Wave of Change: Drivers and Effects of Transformative Marketing Phenomena in B2B Mobility Ecosystems (abstract) PRESENTER: Selina L. Berger |
| 09:15 | ‘Rethinking Mobility: AI-Based Pricing Systems To Promote Fair Mobility Participation In Cities’ (abstract) PRESENTER: Sinu Thirukketheeswaran |
08:30-10:00 Session 9.3: Consumer Behavior in Hospitality and Travel
Chair:
Ana Brochado (Instituto Universitário de Lisboa (ISCTE-IUL); Dinamia'CET, Portugal)
Location: Palais
| 08:30 | Uncharted Territory: Motivations and Challenges of the Gen-Z Male Solo Traveler (abstract) PRESENTER: Ana Brochado |
| 08:45 | Not All Peers are the Same: A Mixed Methods Segmentation for the Peer-to-Peer Accommodation Market (abstract) PRESENTER: Prokriti Mukherji |
| 09:00 | Using Dark Triad Personality to Understand and Moderate Jay Customer Behavior in Hospitality (abstract) PRESENTER: Scott Widmier |
| 09:15 | How Does Perceived Hotel Corporate Philanthropy Influence The Stages Of The Customer Journey? (abstract) PRESENTER: William Menvielle |
08:30-10:00 Session 9.4: Service/Healthcare Technology Adoption and Assessment
Chair:
Nora Bezaz (University of Lorraine - CEREFIGE, France)
Location: Beaver Hall
| 08:30 | Consumer responses to opt-in/opt-out policies: Insights from difference-in-differences method on Electronic Health Record implementation (abstract) PRESENTER: Emna Cherif |
| 08:45 | Co-creating Value through Persuasive Communication: Exploring E-Health Technology Adoption in Healthcare (abstract) PRESENTER: Nora Bezaz |
| 09:00 | Customer Value Extraction vs. Co-Creation at Self-Service Checkout (abstract) PRESENTER: Mariam Hamam |
| 09:15 | Healthcare Providers’ Service Recovery Journey with Negative Online Reviews (abstract) PRESENTER: Suzanne Makarem |
08:30-10:00 Session 9.5: Pedagogical Innovations for Active and Engaged Learning
Chair:
Victor D. Mejía (Univ. Grenoble Alpes, Grenoble INP, CERAG, France)
Location: Ste- Hélène
| 08:30 | On the Sinergy of AI and Virtual Reality: Exploring Student Acceptance of AI-Enhanced VR (AI-VR) in Marketing Education (abstract) |
| 08:45 | Making Short Films Series to Teach Marketing (abstract) |
| 09:00 | New Pedagogical Approaches for Better Learning: a First Experiment on the Effects of Creating a Board Game on Students’ Learning Performances (abstract) PRESENTER: Madiha Bendjaballah |
| 09:15 | Evaluating Student Engagement Dimensions in Project-Based Learning: A Comparative Study of Marketing Degree Programs (abstract) PRESENTER: Suzanne Amaro |
08:30-10:00 Session 9.6: Navigating Negative Consumer Reactions
Chair:
Aulona Ulqinaku (University of Leeds, UK)
Location: McGill
| 08:30 | Consumer Responses to Brand Transgressions in Influencer-Company Collaborations: Examining Amplified Moral Outrage Toward Influencers vs. Companies and its Implications for Crisis Management (abstract) PRESENTER: Aulona Ulqinaku |
| 08:45 | Thermometers and Tolerance: Unraveling the Heat Behind Customer Incivility (abstract) PRESENTER: Elena Fumagalli |
| 09:00 | Product Abuse Via Self-Destruction (abstract) PRESENTER: Heshan Dong |
| 09:15 | The Impact of Uncertainty on Consumer Preferences for Repair Services (abstract) PRESENTER: Paul Bengart |
08:30-10:00 Session 9.7: Entrepreneurial Marketing and Social Impact
Chair:
Melanie Richards (East Tennessee State University, United States)
Location: St. Paul
| 08:30 | Maximizing Success: Understanding Decision-Making Biases in Entrepreneurial Marketing Strategies (abstract) |
| 08:45 | Investigating the Externalities Issues with Remote Work on Housing Affordability (abstract) PRESENTER: Michael Obal |
| 09:00 | Purpose in Appalachia: A Study on Purpose-Driven Branding and How it Affects Brand Perception and Customer Attitudes in the Appalachian Highlands (abstract) PRESENTER: Kix Scott |
08:30-10:00 Session 9.8: Advertising, e-WOM, and Engagement
Chair:
Mia Bothma (North-West University, South Africa)
Location: LeMoyne
| 08:30 | Towards A Better Understanding Of The Relationship Between E-WOM And Repurchase Intention: The Mediating Role Of Online Advertising Ethics (abstract) |
| 08:45 | Unraveling the Time-Varying Impact of Advertising (abstract) PRESENTER: Minghui Ma |
| 09:00 | Beyond Spectating : How Engagement in the Paris24 Olympics Influences Physical Activity Intentions (abstract) PRESENTER: Houda Sassi-Chamsi |
08:30-08:45 Session DC1: Doctoral Consortium 1
*Only for registered participants of the Doctoral Consortium.*
Chairs:
Terri Kirchner (Old Dominion University, United States)
John Ford (Old Dominion University, United States)
Brad Carlson (Saint Louis University, United States)
John Ford (Old Dominion University, United States)
Brad Carlson (Saint Louis University, United States)
Location: St. Antoine A
08:30-10:00 Session JSI1: JAMS SI: Sustainable Marketing and Innovation I
Chair:
Neeraj Bharadwaj (The University of Tennessee, United States)
Location: Ville-Marie B
| 08:30 | Pro-Social vs. Pro-Self: Messaging Framings to Promote Green Retrofitting (abstract) PRESENTER: Nurit Nobel |
| 08:45 | The Role of Self-Perceived Efforts in Sustaining Pro-Environmental Behaviors (abstract) PRESENTER: Linda Lemarié |
| 09:00 | Re-Biasing Risk Perceptions of Sustainability (abstract) PRESENTER: Nick Simonsen |
| 09:15 | Testing Alternative Message Strategies for Communication of Sustainability Improvements in “Dirty” Industries (abstract) PRESENTER: Alan Mathew Kunnumpuram |
08:30-10:00 Session SP9: Special Session: Naresh Malhotra Tribute Session
John B. Ford, Old Dominion University
Linda Ferrell, Auburn University
O.C. Ferrell, Auburn University
Chair:
Mark Peterson (University of Wyoming, United States)
Location: Ville-Marie A
09:00-09:50 Session DC2: Doctoral Consortium 2
*Only for registered participants of the Doctoral Consortium.*
Chairs:
Terri Kirchner (Old Dominion University, United States)
John Ford (Old Dominion University, United States)
Brad Carlson (Saint Louis University, United States)
John Ford (Old Dominion University, United States)
Brad Carlson (Saint Louis University, United States)
Location: St. Antoine A
10:00-11:20 Session DC3: Doctoral Consortium 3
*Only for registered participants of the Doctoral Consortium.*
Chairs:
Terri Kirchner (Old Dominion University, United States)
John Ford (Old Dominion University, United States)
Brad Carlson (Saint Louis University, United States)
John Ford (Old Dominion University, United States)
Brad Carlson (Saint Louis University, United States)
Location: St. Antoine A
10:30-12:00 Session 10.1: DEI Challenges, Policies, and Initiatives
Chair:
Billur Akdeniz (University of New Hampshire, United States)
Location: Ramezay
| 10:30 | Diversity in Action: How Board Composition Affects Green Innovation Success (abstract) PRESENTER: Debra Lee Surface |
| 10:45 | Frontline Employee Responses to Edi Policy Announcements (abstract) PRESENTER: Achilleas Boukis |
| 11:00 | The role of DEI manager in corporate branding: What are their challenges and what they need? (abstract) PRESENTER: Roy Ying |
| 11:15 | The Dissociative Group Effect As A Lens To Understand Why DEI Initiatives Fail (abstract) PRESENTER: Miriam McGowan |
10:30-12:00 Session 10.2: User-Generated Content and Sharing Economy Platforms
Chair:
Sabine Kuester (University of Mannheim, Germany)
Location: Viger
| 10:30 | Chord Reviews: A Python Package for Analyzing Online Reviews (abstract) PRESENTER: Nuno Antonio |
| 10:45 | Evaluating Consumer's Ability to Detect Biased Recommendation Agents (abstract) PRESENTER: Camille Charles |
| 11:00 | The Role of Rating Literacy in Sharing Economy Platforms (abstract) PRESENTER: Alexander Rupertus |
10:30-12:00 Session 10.3: Digital Communication, Website Design, and Consumer Behavior
Chair:
Dipayan Biswas (University of South Florida, United States)
Location: Palais
| 10:30 | Communicating Digital Consent: The Role of Language on Call-to-Action Buttons (abstract) PRESENTER: Dipayan Biswas |
| 10:45 | Background Visual Complexity of Company Website: Impact on Perceived Service Complexity, Perceived Reliability, and Intention to Use the Company’s Service (abstract) PRESENTER: Manuel Martins da Silva |
| 11:00 | Smiling for Sales: How Humorous Virtual Agents Increase Pleasure and Drive Behavioural Intentions (abstract) PRESENTER: Daphne Greiner |
| 11:15 | Are You Checking Me Out? The Impact of Product Orientation In The Realm of Online Shopping (abstract) PRESENTER: Raveena Gupta |
10:30-12:00 Session 10.4: Branding and Resilience in Tourism and Hospitality
Chair:
Oliver Cruz-Milan (Texas A&M University-Corpus Christi, United States)
Location: Beaver Hall
| 10:30 | A Study of Past and Potential Visitors to an Adventure Tourism Destination: Application of the Brand Resonance Model (abstract) |
| 10:45 | Integrating Sustainability into Destinations Branding: A Literature Based-Review (abstract) PRESENTER: Eliyas Ebrahim Aman |
| 11:00 | Exploration of Organizational Resilience in Taiwanese Hotels (abstract) PRESENTER: Andrew Bryant |
| 11:15 | Harnessing emotion-driven recommendation intentions in utilitarian services: The impact of CSR image and corporate ability (abstract) PRESENTER: Hamid Shaker |
10:30-12:00 Session 10.5: Breaking Barriers: Diversity and Inclusion in Modern Sales
Chair:
Donovan Gordon (The University of Mississippi, United States)
Location: Ste- Hélène
| 10:30 | Beyond Experience: The Impact of Recruitment Pathways on Sales Manager Performance (abstract) PRESENTER: Ali Reza Keshavarz |
| 10:45 | Breaking Linguistic Barriers: Dialect Diversity and Its Impact on Sales Dynamics (abstract) PRESENTER: Donovan Gordon |
| 11:00 | Dynamic Relationship Management and Marketing Spillovers: Insights from Managing Independent Sales Representatives in the Financial Services Industry (abstract) PRESENTER: Hualu Zheng |
10:30-12:00 Session 10.6: Consumers or Crusaders? Online Social Movements and Brands
Chair:
Achilleas Boukis (Birmingham Business School, UK)
Location: McGill
| 10:30 | Unmasking Brand Activism: The Thin Line Between Activism, (Mis)Activism, Boycotts, and Polarization (abstract) PRESENTER: Ahmed Al-Abdin |
| 10:45 | Framing Matters: Firm Responses to Influencer Collaboration Requests (abstract) PRESENTER: Achilleas Boukis |
| 11:00 | Privacy Apathy is a Privilege in an AI-enabled World (abstract) PRESENTER: Cinthia Satornino |
10:30-12:00 Session 10.7: Brand Activism and Brands' Societal Role
Chair:
Maximilian Gerrath (University of Leeds, UK)
Location: St. Paul
| 10:30 | Consumer Responses to Brand Activism: The Importance of Product Category Alignment (abstract) PRESENTER: Sandra Miranda |
| 10:45 | Pioneering Activism: The Impact of Timing in LGBT+ Brand Support (abstract) PRESENTER: Maximilian Gerrath |
| 11:00 | A Local Brand's Perceived Societal Role and Consumer Attachment (abstract) PRESENTER: Yolande Piris |
10:30-12:00 Session 10.8: The Psychology of Time in Consumer Decisions
Chair:
Nico Heuvinck (IESEG School of Management, France)
Location: LeMoyne
| 10:30 | Strategic Indulgence: Preference of Shorter Decision Time to Ease Indulgent Choices (abstract) PRESENTER: Nico Heuvinck |
| 10:45 | A Stitch in Time: Unraveling Temporal Discrepancy in Multi-Stage Waiting (abstract) PRESENTER: Yingting Wen |
| 11:00 | Temporal Reframing and the Effect of Just Below Pricing (abstract) PRESENTER: Mazen Jaber |
| 11:15 | Experts’ Ability to Predict The Future Leads To Unfounded Positive Expectations (abstract) PRESENTER: Massimilaino Ostinelli |
10:30-12:00 Session JSI2: JAMS SI: Sustainable Marketing and Innovation II
Chair:
Anders Gustafsson (Norwegian Business School, Norway)
Location: Ville-Marie B
| 10:30 | A Hierarchy of Sustainable Business Strategy: Unlocking the Tensions to Increase Environmentally and Socially Responsible Business Behavior (abstract) PRESENTER: Colin Gabler |
| 10:45 | From Complementor to an Orchestrator of a Nested Sustainable Ecosystem (abstract) PRESENTER: Kavita Hamza |
| 11:00 | Explaining Citizens' Support for the Radical Innovation of Nuclear Microreactors (abstract) PRESENTER: Mark Peterson |
| 11:15 | Regenerative Marketing – Concept, Definition and Research Directions (abstract) PRESENTER: Rushana Khusainova |
10:30-12:00 Session SP10: Special Session: Bridging the Gap: Biometric Technologies in Marketing Research
Chair:
Gaia Rancati (Middle Tennessee State University, United States)
Location: Ville-Marie A
| 10:30 | Bridging the Gap: Biometric Technologies in Marketing Research (abstract) PRESENTER: Gaia Rancati |
12:00-13:30 Lunch
*On your own*
13:30-15:00 Session 11.1: From Economic Theories to Data Resilience: Enhancing Strategic Marketing Frameworks
Chair:
Gianfranco Walsh (Leibniz University of Hannover, Germany)
Location: Ramezay
| 13:30 | How the Separating Equilibrium in Economics Informs the STP Framework in Marketing (abstract) PRESENTER: Chih-Ning Chu |
| 13:45 | Measuring and Adjusting Positional Risk Vulnerability in Markets Where Competitive Advantages Can Quickly Diminish (abstract) PRESENTER: Patrick Brockett |
| 14:00 | Measuring Managers’ Decisional Tensions Regarding Sustainability and Profitability Goals (abstract) PRESENTER: Gianfranco Walsh |
| 14:15 | Informal Control Impacts on the Marketing Mix in Short-Form Series (abstract) PRESENTER: Yanina Chevtchouk |
13:30-15:00 Session 11.2: The Sustainability Illusion? Ethical Consumerism in an Era of Digital Convenience
Chair:
Hsunchi Chu (College of Management, Yuan Ze University, Taiwan (R.O.C.), Taiwan)
Location: Viger
| 13:30 | Paperless Trails: Online Carbon Footprints Are Perceived as Less Harmful Than Offline Carbon Footprints (abstract) PRESENTER: Zih-Hsiang Wang |
| 13:45 | Is She Greener Than Him? How Gender and Review Valence Affect Green Consumers’ Purchase Behavior (abstract) PRESENTER: Chatdanai Pongpatipat |
| 14:00 | The resale-repurchase cycle: how consumer perceptions of gain and loss shape sustainable consumption (abstract) |
| 14:15 | Green Consumer Values Impact on Purchase Intent Towards Regional Agricultural Products (abstract) PRESENTER: Rajesh Iyer |
13:30-15:00 Session 11.3: Engagement in Livestream and Immersive Environments
Chair:
Ingrid Poncin (LouRIM, Belgium)
Location: Palais
| 13:30 | What Influences The Effectiveness Of Using Lucky Draws In Livestream Commerce? Examining The Effect of Designated Comment Topics on Sales (abstract) PRESENTER: Jiao Zhang |
| 13:45 | Am I in Your Squad? How Dominant and Affiliative Interactions Influence Customers’ Belongingness in Game Live-streaming (abstract) PRESENTER: Weikang Kao |
| 14:00 | Intrinsically Motivating Participation in Immersive Branded Environments (abstract) PRESENTER: Matteo Montecchi |
| 14:15 | Investigating the Role of Different Types of Habits on Consumers' Response to Healthy Eating Nudges (abstract) PRESENTER: Fares Belkhiria |
13:30-15:00 Session 11.4: Consumer Identities and Paradoxes
Chair:
Gunwoo Yoon (University of Northern Iowa, Wilson College of Business, United States)
Location: Beaver Hall
| 13:30 | Paradoxical effects of consumer minimalism (abstract) PRESENTER: Gunwoo Yoon |
| 13:45 | Psychological Pathways to Mindful Consumption (abstract) PRESENTER: Tai Anh Kieu |
| 14:00 | Local-global Identity and Susceptibility to Consumer Reviews (abstract) PRESENTER: Sijie Sun |
| 14:15 | The “Lazarus Effect”: Creative Symbolic Immortality and Consumer Preferences for Posthumous Releases (abstract) PRESENTER: Alessandro Biraglia |
13:30-15:00 Session 11.5: Innovation and Brand Development in the Fashion Industry
Chair:
Ali Raza (IRc for finance and Digital Economy, King Fahad University of Petroleum and Minerals, Dhahran Saudia Arabia, Pakistan)
Location: Ste- Hélène
| 13:30 | Back on Track: Brand Collaborations and Category Viability (abstract) PRESENTER: Lok-Ting Chan |
| 13:45 | Heritage Assimilation and Luxury Fashion Brand Development (abstract) PRESENTER: Yannik St-James |
| 14:00 | Consequences of CSR’s as perceived by French Consumers on Champagne Brand Image: Role of Consumers expertise and Product’s Representation (abstract) PRESENTER: Laure Lavorata |
13:30-15:00 Session 11.6: Healthcare Narratives and Journeys
Chair:
David Gilliam (University of Arkansas at Little Rock, United States)
Location: McGill
| 13:30 | Healthcare Narratives and Adherence within Patient-Provider Encounters and the Healthcare System (abstract) |
| 13:45 | Individuals’ Perceptions Of Long Covid: A Phenomenological Approach To An Online Health Community Narratives (abstract) PRESENTER: Julien François |
| 14:00 | Reaching The Grassroots: Evidence On Effective Health Communication To Rural Women In India (abstract) PRESENTER: Jose Manu Mashnassery Augustine |
13:30-15:00 Session 11.7: Context, Choice & Decision-Making
Chair:
Susanne Adler (Ludwig-Maximilians-Universitat, Germany)
Location: St. Paul
| 13:30 | Examining Relationships between Context Effects (abstract) PRESENTER: Susanne Adler |
| 13:45 | Keeping Options Open: How Decision Reversibility Dampens Evaluations of Choices Based on Quality (abstract) PRESENTER: Dionysius Ang |
| 14:00 | Ripples in Still Waters: Desirability vs. Feasibility: Which framing resonates better with non-green consumers in risky and riskless decisions? (abstract) PRESENTER: Ghina El Haffar |
| 14:15 | Toward a Deeper Understanding of the Food Well-Being Concept: Framework and Measurement Approaches (abstract) PRESENTER: Tian Zeng |
13:30-15:00 Session 11.8: Teaching for Today: Pedagogical Approaches to Modern Challenges
Chair:
Jacqueline Boysselle (MBS, France)
Location: LeMoyne
| 13:30 | The Empathy Factor: Enhancing Transformative Learning for Sustainable Marketing Education (abstract) PRESENTER: Aïda Mimouni |
| 13:45 | Preparing Gen Z, Post-Covid College Students for Today’S Workforce: an Evolution of Higher Ed Pedagogy (abstract) PRESENTER: Wendy Gillis |
| 14:00 | Does It Pay Off to Cite Upper-Ranked Journals? An Investigation in Marketing (abstract) |
13:30-15:00 Session JSI3: JAMS SI: Sustainable Marketing and Innovation III
Chair:
Neeraj Bharadwaj (The University of Tennessee, United States)
Location: Ville-Marie B
| 13:30 | A Century of Green Horizons: Visualizing the Evolution and Future of Sustainability and Green Marketing Research (abstract) PRESENTER: Jonathan Beck |
| 13:45 | Stock Market Responses to Negative WoM: Moderating Roles of CSR Reputation (abstract) PRESENTER: Jaihyun Jeon |
| 14:00 | Unintended Environmental Impact of Digital Advertising- A Cross-National Analysis of Competitive Rationality and Institutional Influence (abstract) PRESENTER: Hannah Lee |
| 14:15 | How to Enhance Trust in the Green Lantern’s Light: Consumer’s Resistance Toward Sustainability Measures in Marketing (abstract) PRESENTER: Nadine Benninger |
13:30-15:00 Session SP11: Special Session: The Future of the Sharing Economy and Collaborative Consumption
Chair:
Stephanie Lawson (Appalachian State University, United States)
Location: Ville-Marie A
| 13:30 | The Future of the Sharing Economy and Collaborative Consumption (abstract) PRESENTER: Stephanie Lawson |
14:00-14:50 Session DC4: Doctoral Consortium 4
*Only for registered participants of the Doctoral Consortium.*
Chairs:
Terri Kirchner (Old Dominion University, United States)
John Ford (Old Dominion University, United States)
Brad Carlson (Saint Louis University, United States)
John Ford (Old Dominion University, United States)
Brad Carlson (Saint Louis University, United States)
Location: St. Antoine A
15:30-17:00 Session 12.1: Provocative and Anthropomorphic Advertising
Chair:
Saeid Kermani (Trent University, Canada)
Location: Ramezay
| 15:30 | I Am Shocked If You Are : Awareness Provocative Advertising Effect on Digital Natives (abstract) PRESENTER: Vincent Favarin |
| 15:45 | Persuasive Effects of Emotional and Unemotional Social Media Complaints About Offensive Advertising (abstract) PRESENTER: Saeid Kermani |
| 16:00 | Why Some Anthropomorphic Stimuli Work Better Than Others in Driving Prosocial Behaviors: The Role of Kindchenschema Cuteness (abstract) |
15:30-17:00 Session 12.2: Shaping the Future of Retail
Chair:
Sandrine Heitz-Spahn (CEREFIGE University of Lorraine, France)
Location: Viger
| 15:30 | Managing Online Grocery Shopping: A Conceptual Framework for Adapting to Environmental Circumstances and Navigating Internal Factors (abstract) PRESENTER: Philipp Brüggemann |
| 15:45 | Immersive Shopping Experiences in Virtual Stores: Engaging Gen Z and Shaping the Future of Retail (abstract) PRESENTER: Milena Hake |
| 16:00 | Empowering Vulnerable Consumers: BANBR, A Personalized, Budget-Aware Recommender System for Grocery Shopping (abstract) PRESENTER: Fares Belkhiria |
15:30-17:00 Session 12.3: Emotions and Ownership in Consumer Behavior
Chair:
Mona Sinha (Kennesaw State University, United States)
Location: Palais
| 15:30 | Feeling vulnerable with my AI friend. A study on vulnerability and well-being with AI companions (abstract) PRESENTER: Hannah Marriott |
| 15:45 | How Loneliness Spurs Materialism: Roles of Emotion Regulation, Self-enhancement, and Escapism (abstract) PRESENTER: Prachi Gala |
| 16:00 | The Impact of Psychological Ownership on Intended Care in Peer-to-Peer Sharing (abstract) PRESENTER: Sarah Lefebvre |
| 16:15 | How Affective States Influence the Drive to Persuade Others to Go Green (abstract) PRESENTER: Bin Chang |
15:30-17:00 Session 12.4: Algorithmic Approaches in Social Media
Chair:
Jimi Park (Hult International Business School, United States)
Location: Beaver Hall
| 15:30 | How Emotions in B2B Social Media Posts Influence Engagement - An Artificial Intelligence Approach (abstract) PRESENTER: Maryam Bahra |
| 15:45 | Social Network Analysis in Social Media Marketing: Identifying Influencers, Understanding Sentiment, and Recognizing Differences in Driving Content Consumption and Co-Creation (abstract) |
| 16:00 | Examining the Contradictions Between Centrality Measures and Self-Identified Influencers in Online Social Networks (abstract) PRESENTER: Nuno Antonio |
15:30-17:00 Session 12.5: Preferences, Price, and Willingness to Pay
Chair:
Marcel Lichters (Otto von Guericke University of Magdeburg, Germany)
Location: Ste- Hélène
| 15:30 | Which Anchored MaxDiff Technique to Use in Market Research Practice (abstract) PRESENTER: Marcel Lichters |
| 15:45 | Bayesian Nonparametric Estimators of WTP using Contingent Valuation Data (abstract) PRESENTER: Lendie Follett |
| 16:00 | Methodology Affects Mindset: How the BDM and CMV Methods Impact WTP Judgments (abstract) PRESENTER: Sharlene He |
| 16:15 | Can’t Get You out of My Head: Question Order Effects within van Westendorp’s Price Sensitivity Meter (abstract) PRESENTER: Chiara Pfeiffer |
15:30-17:00 Session 12.6: Engagement and Loyalty in Gaming and eSports
Chair:
Sandy Huang (Texas A&M University-Corpus Christi, United States)
Location: McGill
| 15:30 | “I Know That Song, It’S from Grand Theft Auto V!”: the Impact of Song Placements in Video Games on Song Popularity and Game Reviews (abstract) PRESENTER: Alexis Perron-Brault |
| 15:45 | Understanding Achievement Goals and Consumer Loyalty in an Esports Context: The Influence of Need Satisfaction (abstract) PRESENTER: Zi-Qi Wang |
| 16:00 | Understanding Esports Consumption - A Netnographic Study of fan engagement (Esport World cup case study) (abstract) PRESENTER: Joseph Asamoah |
| 16:15 | Engagement as the Missing Link: How Player Satisfaction Leads to Player Loyalty in Esports (abstract) PRESENTER: Amir Zaib Abbasi |
15:30-17:00 Session 12.7: Brands and Internal Stakeholders
Chair:
Philipp Brüggemann (FernUniverstität Hagen, Germany)
Location: St. Paul
| 15:30 | Employee-based brand competitiveness (EBBC): An internal perspective of outperformance evaluations (abstract) PRESENTER: Rico Piehler |
| 15:45 | My experience volunteering for your cause enhances my brand knowledge and inspires my respect and willingness to further support you (abstract) PRESENTER: Parichehr Riahi Pour |
| 16:00 | DESTINATION SAUDI: HOW TRANSFERS TO EMERGING LEAGUES IMPACT THE IMAGE OF FOOTBALL PLAYER BRANDS (abstract) PRESENTER: Oliver Koll |
15:30-17:00 Session 12.8: AI and Creativity in Marketing and Marketing Education
Chair:
Ryan Langan (University of San Francisco, United States)
Location: LeMoyne
| 15:30 | The Evolution of Generative AI in Marketing Education: From Collaborative to Synergistic Learning (abstract) PRESENTER: Michael Rodriguez |
| 15:45 | Artificial Intelligence and Marketing Theories (abstract) |
| 16:00 | Implicit Theories and AI Acceptance – A Study of Personalized Learning Preferences (abstract) PRESENTER: Elika Kordrostami |
| 16:15 | Consumer Interactions and Peer Effects in Socially-Connected Digital Products (abstract) PRESENTER: Yulia Nevskaya |
15:30-16:10 Session DC5: Doctoral Consortium 5
*Only for registered participants of the Doctoral Consortium.*
Chairs:
Terri Kirchner (Old Dominion University, United States)
John Ford (Old Dominion University, United States)
Brad Carlson (Saint Louis University, United States)
John Ford (Old Dominion University, United States)
Brad Carlson (Saint Louis University, United States)
Location: St. Antoine A
15:30-17:00 Session JSI4: JAMS SI: Sustainable Marketing and Innovation IV
Chair:
Anders Gustafsson (Norwegian Business School, Norway)
Location: Ville-Marie B
| 15:30 | Emojis for Good: How Emoji Symbolism in Brand Communication Affects Consumer Active Engagement with Sustainable Development Goals (abstract) PRESENTER: Kedma Hamelberg |
| 15:45 | Navigating Price Sensitivity and Socioeconomic Inequities in Agri-food Markets: Implications for Managing Sustainability Transitions (abstract) PRESENTER: Cameron McRae |
| 16:00 | An Efficacy Account On Cause-Related Marketing Campaigns with Choice For Implementing Brands and Supported Charities (abstract) PRESENTER: Emna Cherif |
15:30-17:00 Session SP12: Special Session: The New Era of Self-Regulation: How Marketers can Navigate and Benefit from these Changes
O.C. Ferrell, Auburn University
Linda Ferrell, Auburn University
Jada Childs, Emory University
Chair:
O.C. Ferrell (Auburn University, United States)
Location: Ville-Marie A
16:20-17:00 Session DC6: Doctoral Consortium 6
*Only for registered participants of the Doctoral Consortium.*
Chairs:
Terri Kirchner (Old Dominion University, United States)
John Ford (Old Dominion University, United States)
Brad Carlson (Saint Louis University, United States)
John Ford (Old Dominion University, United States)
Brad Carlson (Saint Louis University, United States)
Location: St. Antoine A
19:00-21:00 President's Banquet
Location: Montreal
Saturday, May 24th
View this program: with abstractssession overviewtalk overview
09:00-09:30 Doctoral Consortium Breakfast
*Only for registered participants of the Doctoral Consortium.*
Location: St. Antoine A
09:30-11:30 Session DC7: Doctoral Consortium 7
*Only for registered participants of the Doctoral Consortium.*
Chairs:
Terri Kirchner (Old Dominion University, United States)
John Ford (Old Dominion University, United States)
Brad Carlson (Saint Louis University, United States)
John Ford (Old Dominion University, United States)
Brad Carlson (Saint Louis University, United States)
Location: St. Antoine A
11:40-11:55 Session DC8: Doctoral Consortium 8
*Only for registered participants of the Doctoral Consortium.*
Chairs:
Terri Kirchner (Old Dominion University, United States)
John Ford (Old Dominion University, United States)
Brad Carlson (Saint Louis University, United States)
John Ford (Old Dominion University, United States)
Brad Carlson (Saint Louis University, United States)
Location: St. Antoine A