Program for Wednesday, May 21st: Talk View

PROGRAM FOR WEDNESDAY, MAY 21ST: TALK VIEW

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View: with abstracts session overview

8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

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19:00

08:00-17:00 Registration

08:30-08:45

Human Touch in AI - How Human Fallback Options in Service Chats Drive Empathy and Recovery Outcomes

Silke Bambauer-Sachse, Olivier Schorro

08:45-09:00

Exploring Generation Z's Interaction with Voice Assistants in Online Shopping: A Multi-Method

G. Rancati, N. Verhulst, C. Schultz, A.B. Bayaraa, M. Venerucci

09:00-09:15

Factors Affecting Interactions between Customers and Humanlike Robots in Services: A Literature

Wenzhen Zhang, Emma Slade, Eleonora Pantano

09:15-09:30

A Proposed Definition of Chatbot As An Intelligent Conversational Tool

Jean-François Lemoine, Meriem Ouerghi

08:30-08:45

Why did I not Get this Offer? The Effects of Exclusive Promotions on Untargeted Consumers

Marilyn Giroux, Svetlana Davis

08:45-09:00

Crossmodal Correspondences in Marketing: State-of-the-Art and Research Agenda

L.M. Ceballos, J.C. Giraldo-Aristizábal, F. Reinoso-Carvalho, C. Velasco

09:00-09:15

Mazen Jaber, Kylie Jaber

09:15-09:30

What’s in a Carton Pack? The Multisensory Experience of Packaging

Luca Petruzzellis, Domenico De Fano, Vito Loconsole

08:30-08:45

When Do Business Buyers Offer Suppliers a “Second Chance” After Being Betrayed? The Moderating Role of Emotions of Business Buyers in Betrayal

Noelle Chung, Kyungwon Lee

08:45-09:00

Resource Conservation Model of Innovation Search During Extreme Supply Chain Disruptions: Insights from University-Industry R&D

Dominic Essuman, Oluwaseun E Olabode, Nathaniel Boso, Magnus Hultman

09:00-09:15

Untangling the Virtual Healthcare Branding Dilemma

Davis Brown, Rebecca Burcham

09:15-09:30

A Healthcare Provider’s Perspective on the Unintended Consequences of Healthcare Technologies

Dahlia El-Manstrly

08:30-08:45

Examining the role of Travel Vloggers in creating destination image---An analysis through Netnographic

Dr Muhammad Muzamil Sattar

08:45-09:00

A Typology of Live Streamers in Tourism

Kaiti Shang, Dimitrios Buhalis, Daisy Fan, Marcjanna Augustyn

09:00-09:15

Destination Sustainability Communication: Role of Shame and Hope in Traveler’s Social Media Engagement and Visit

Payal Kapoor, Mohita Maggon, Abhishek Behl, Isha Sharma

09:15-09:30

Role of Government and Travel Agencies in Creating Destination Image of Tourist Places in Pakistan

Dr Muhammad Muzamil Sattar

08:30-08:45

Pathways to Equity? Examining the societal impacts of AI-enabled mobility solutions using TCCM

Madeleine Neumann, Marc Kuhn, Katrin Merfeld, Sven Henkel

08:45-09:00

Financial Consequences of DEI - An Event Study Approach

Revanth Raghupatruni, Thomas Dotzel, Sunil K. Singh

09:00-09:15

Unveiling Coping Mechanisms in Marketplace Discrimination: The Allure of AI Recommendations

Arash Talebi, Sourjo Mukherjee, Nazia Gera, Kulwinder Kaur, Gopal Das

08:30-08:45

Main Character Energy: Protagonists, Competence, and Brand Attachment

Elizabeth McDougal, Holly Syrdal, Christian Barney, Renee Gravois

08:45-09:00

The Impact of Different Narrative Audio-Visual Media on Emotional, Cognitive and Sympathetic Empathy Toward a Social Justice

Derik Steyn, Alicia Briney, June Bood

09:00-09:15

Crafting Nostalgic Narratives to Ignite Brand Passion

Naeem Gul Gilal, Faheem Gul Gilal, Rukhsana Gul Gilal

09:15-09:30

Uncovering Hidden Reactions in Public Service Announcements: A bibliometric Analysis

Nina Krey, Jasmine Parajuli, Gaia Rancati

08:30-08:45

Consumers Insights on GIs And Sustainability: A Systematic Literature Review

C. Nicoara, M. Gorton, B. Tocco, R. Discetti, A. Golossenk

08:45-09:00

Behavioral Determinants of Sustainable Investing: Exploring the Role of the Theory of Planned Behavior, Financial Literacy, and Behavioral Biases among Gen Z and

Ghina El Haffar, Rami El Khatib, Tia Sharma

09:00-09:15

The Role of Language for Specific Purposes (LSP) in Consumer Experiences of Wine and Rugby: Early Thoughts on a Promising Marketing-Linguistics

Leif Maunoury, Julien Bouillé, Julien Troiville

08:30-08:45

Leveraging Silicon Samples in Niche Markets

Lea Rau

08:45-09:00

Evaluating the Predictive Validity of Large Language Models in Consumer Behavior Research

Stefan Herytash

09:00-09:15

How to Address the Challenges of Missing and Imbalanced Marketing Data in Machine Learning Models: A Comparative Analysis of Different Imputation

Chi Zhang, Wenkai Zhou, Xiaowei Zhao, Shengfeng Yang

09:15-09:30

What makes Management Research Valuable? A New Marketing Approach to Research as a Service

Elisabeth Breden, Jörg Henseler, Eveline van Zeeland

08:30-08:45

Detecting Cultural Bias in AI-Generated Advertising Content

Petrescu et.al

08:45-09:00

A Netnographic Exploration of Anger and Hope about Climate Change on Reddit

Pénélope Nicolleau, Francesca Bergianti

09:00-09:15

Examining how the Presence of Others in the Metaverse Influences Online and Offline Consumer

Laura Lavertu, Allan Lubart

09:15-09:30

An Exploratory Study of Bi-residential and Delegated Consumption

Monica Scarano, Myriam Ertz

08:30-12:00 PLS - SEM Certificate Workshop

10:00-10:30 Refreshment Break

10:30-10:45

Are Sales Teams Built for the Task? Does it Matter?

Edward Nowlin, Doug Walker, Dawn Deeter-Schmelz

10:45-11:00

Revenue Enablement: Concept, Framework, and Managerial Challenges for a Revenue Enablement Ecosystem and

Joel Le Bon

11:00-11:15

Adverse Effects of Value-based Selling on Performance? A Contingency Perspective

Stephan Volpers, Nawar N. Chakar, Alexander Haas

11:15-11:30

Which Are the Predictors of Sales Performance in B2b Product Context?

Göran Svensson, Rocio Rodriguez, Nils Hogevold, Carmen Padin

10:30-10:45

Can influencers’ intimate self-disclosure lead to purchase intention? The Mediating Role of Parasocial Relationship and Source

Teresa Fernandes, Inês Vidal

10:45-11:00

The Role of Social Media Influencers in Driving Brand-Related Misinformation and Online Toxicity

Giandomenico Di Domenico, Federico Mangiò, Denitsa Dineva

11:00-11:15

Exploring the Effects of Influencer Marketing Fatigue on Purchase Intentions

Monica Hernandez, Carol Portillo, Lorelei Ortiz

11:15-11:30

Swipe Left on the Hype: Exploring the Impacts of #Deinfluencing

Valeria Penttinen, Robert Ciuchita, Susanne Pedersen

10:30-10:45

How and When Narcissism Impacts Green Luxury Consumption

Shayan Shaikh, Moutusi Maity, Tugra Akarsu

10:45-11:00

The Social Costs of Luxury Consumptions by Sustainable Influencers

Hyunju Shin, Vannesia Darby, Jacqueline Eastman

11:00-11:15

Educating Skeptics: The Challenge of Communicating Sustainability in Fashion

Verena Gruber

10:30-10:45

Reframing AI Adoption through Smart Home using Assemblage Theory and the Transformative Privacy

Vincent Favarin

10:45-11:00

One AI to Rule Them All: Exploring Artificial Intelligence Agency through the Transformative Privacy

Vincent Favarin

11:00-11:15

R. Wagner, D. Costa Pinto, D. Hildebrand, G. Dhillon, M. Maurer Herter

11:15-11:30

AI-Generated Disabled Fashion Models: An Opportunity for Inclusion or a Threat to Well-Being?

Hannah Marriott, Zoe Lee

10:30-10:45

Can Functional Near Infrared Spectroscopy (fNIRS) Help Understand Ad Effectiveness?

Siddharth Bhatt, Rajneesh Suri

10:45-11:00

Responding to the Demand for Short Scales Via Adaptation: A Case Example in Consumer Experience

Adria Mankute, T. Bettina Cornwell, Jiao Zhang, Ravi Pappu

11:00-11:15

Modeling the Impact of Price on Consumer Perceptions and Quality Judgments

Vahid Rahmani, Elika Kordrostami

11:15-11:30

Cognitive Challenges in Double Discount Processing and Mitigation Strategies for Vulnerable

Esther Kang, Arun Lakshmanan

10:30-10:45

Color and Confusion. The Misleading Impact of Au Naturel Package Colors on Health Perceptions and Product

Mia Birau

10:45-11:00

The Flip Side of Corporate Social Responsibility: Can CSR Improve Consumers' Perceptions of Harmful

Linda Lemarié, Cristel Russell, Florent Girardin

11:00-11:15

Wagers of Goodwill: The Impact of Cause Marketing on Consumer Legitimacy for Gambling Companies

Steffi De Jans, Liselot Hudders, Marla Stafford

11:15-11:30

Target Marketing and Gambling: The Ethics of Identifying Sensation Seekers as Target Customers

Rumaila Abbas, Timothy Dewhirst

10:30-10:45

From Exposure to Action: The Impact of Celebrity Credibility on Consumer Purchase Intentions

Selin Gökkut, Tuğçe Tuluk

10:45-11:00

Prices, Promotions, Or People? An Investigation Into Online Shopping Festival Atmosphere As A Catalyst For Buying

Kristina Medvedeva, Bin Chang, Pooja Ramankutty

11:00-11:15

Consumer Purchasing in Cross-Border E-commerce

Ugné Wistedt, Aswo Safari

11:15-11:30

Customer Behaviour Towards Freemium Apps Business Model

Naser Valaei, Gregory Bressolles

10:30-11:15

Boosting Marketinig Performance through Rigorous Net Promoter Score (NPS) Practice: The Role of Practitioners' Shifts toward Academically-Informed Zones of

Peter Dickenson, Anne Souchon

11:15-12:00

Decoding the Secrets of Customers' Minds: Leveraging Brain-Computer Interfaces for Hyper-Personalized

Elina Tang, Alexander Kies, Charles Xu

10:30-10:45

Evolving Marketing Foundations: Strategies for Social Relevance

Priyanka Singh, Lei Huang

12:00-13:30 Panel Discussion with AMS Distinguished Marketer: Jean-Luc Geha

13:30-13:45

Climate Marketing Strategies and Firm Value

Sakshi Sanjay Babar

13:45-14:00

Two Essays on Driving User Engagement and Outcomes Through Immersive Technologies - Dissertation Proposal Award

Sushma Kambagowni

14:00-14:15

An Engaging Voice: How and when speech rate drives online engagement —Dissertation Proposal Award

Christian Arroyo

13:30-13:45

The Use of CRM and Social Media to Regain Customer Confidence

Ismael Delgado, Rocio Rodriguez, Göran Svensson

13:45-14:00

Could Supply Chains Be Designed to Be Efficients and Harmonize with the Environment?

David Eriksson, Per Hilletofth, Göran Svensson, Rocio Rodriguez

14:00-14:15

The Role of Employee Relationship Orientation in the Value Co-Creation – Firm Performance Link

Perry Parke, Prachi Gala, Pramod Iyer, Stefan Sleep, Mona Sinha

14:15-14:30

Integrating DEI in B2B Sales: Insights from a Systematic Review

R. Mora Cortez, B. Lussier, D. Rangarajan, A.J. Baliga, A. Højbjerg Clarke

13:30-13:45

Artistic Product Innovativeness in the Context of Movie Theaters

Aranzazu Gaztelumendi, Richard Huaman Ramirez

13:45-14:00

The Role of Human Involvement and Personalization in Building Consumer Trust in AI

Aslı Gül Kurt, Sylvain Sénécal, Pierre Majorique Léger, Jared Boasen

14:00-14:15

Consumer Perceived Product Innovativeness: Scale Development, Calibration and Validation

Jean Boisvert, George Christodoulides

13:30-13:45

To Create or not to Create? When AI takes over our Advertising Content

Madiha Bendjaballah, Mathieu Kacha, Gaia Rancati, Eva Dudot

13:45-14:00

Crafted by Humans or Calculated by AI? A Study on Advertising Efficacy

Topaz Booysen, Caitlin Ferreira, Jeandri Robertson

14:00-14:15

Generative AI risks in producing visual silicon samples of consumers’ emotions in retail settings

Eleonora Pantano, Matteo Montecchi

13:30-13:45

“I Both Envy You and Want to Be You” – a Mediated-Moderated Approach of Social Comparison and Envy of Virtual Social Media

Khyati Jagani, Kuldeep Brahmbhatt, Neha Yadav

13:45-14:00

Who You Are and What You Say

Estefania Ballester, Cleopatra Veloutsou, Natalia Rubio, Carla Ruiz

14:00-14:15

Let's Talk TikTok: How Influencers, Content, and Audience Drive Engagement

Ramendra Thakur, Kesha Coker, Dhoha Alsaleh

13:30-13:45

Nudging Consumers Towards Sustainable Food Choices: A Field Experiment Comparing Traffic Light and Single Eco-labels in a Hospital

Ghina El Haffar, Pablo Arrona Cardoza, Farida Fakhry

13:45-14:00

Understanding Food Well-Being in Sustainable Healthy Diets - A Systematic Literature Review on Behavioral Drivers and

Ludovica Principato, Gaetano Pice, Alberto Pezzi

14:00-14:15

Self-Discrepancies and the Relationships between Disordered Eating and Gaming

Jennifer Chernishenko, Ben Lowe, Eddie Luo

13:30-13:45

How Does Perceived Fairness Influence Group Tourism Experiences for Sensation Seekers?

Tony Valentini, Nada Maaninou

13:45-14:00

Gastronomic Journeys: Understanding Food Variety-Seeking Behavior in the Digital Nomad Lifestyle

Dario Miocevic

14:00-14:15

The #BoycottMurree Movement in Pakistan: Examining the Antecedents and Consequences of Domestic Tourism

Laiba Ali, Amir Zaib Abbasi, Farhan Mirza, Ding Hooi Ting

13:30-13:45

Navigating the academic job market: Insights from search committees

Nina Krey, Shuang Wu, Jasmine Parajuli

13:30-13:45

Subscribe to Learning: Exploring the Role of Kidfluencers as Consumer Socialization Agents

Yana Degroote

13:45-14:00

Reconceptualizing (in)authenticity as Yin and Yang: an indigenous conceptual framework

Xuxiangru Fan

14:00-14:15

Value Propositions Emergence as Adjacent Possibles: A Process View

Sheila Guo

13:30-17:00 Generative AI Certificate Program Workshop

13:45-14:15

Buidling a Customer-Centric Innovation Platform with the Digital Twin

Nobuyuki Fukawa

14:15-14:45

Data Privacy Regulations: How Call-to-Action Button Elements Can Influence Sharing Information About Browsing

Dipayan Biswas

15:00-15:30 Refreshment Break

15:30-15:45

The Role of Owned Social Media in Brand Strategy

Georgia Liadeli

15:45-16:00

The Value of Marketing Analytics Innovations

Amir Zahedi

16:00-16:15

Solo and Joint Aspects of Consumer Behavior

Theresa Kwon

15:30-15:45

Is Shopping Value also a Question of Ethics? A Qualitative and Quantitative Exploration among French

Marianne Auffret, Karine Picot-Coupey

15:45-16:00

Smart retail technologies: their impact on social presence, customer experience, and engagement. Application to a smart fitting

Diane Detry, Ingrid Poincin, Marion Garnier

16:00-16:15

How Background and Product Type Affect Willingness to Buy in Livestream Selling

Stefania Farace, Anne Roggeveen

16:15-16:30

A Preliminary Comparative Analysis of Sustainability Perceptions in the German Grocery Retail

Patrick Heckler, Stephan Rüschen, Benjamin Österle

15:30-15:45

The Taste of Love: Exploring the Bidirectional Association Between Concepts of Love and Taste

Monika Imschloß, Marko Sarstedt, Tobias Regensburger

15:45-16:00

Is it Love or Addiction that Leads to Deleterious Effects from Shopping?

Jeffrey Schmidt, Alicia Briney, Alexander Schmidt, Kevin McGuire, Ken Petersen

16:00-16:15

Love Denied: The Emotional Paradox of Romantic Jilting and the Power of Justice in Consumer Desire

Irfan Shamim, Dr. Sreejesh S, Dr. Rajeev Kumra, Dr. Tathagata Ghosh

16:15-16:30

“Saving our Relationship, One Shopping Trip at a Time”: The Effect of Anti-Consumption Behaviors on Retail Therapy Likelihood Amongst Romantic Partners through

Pooja Ramankutty

15:30-15:45

Systematic Literature Review on Behaviour Change Drivers, Barriers, and Interventions for Adopting Sustainable Horticultural

Cezara Nicoara, Matthew Gorton, Barbara Tocco

15:45-16:00

Unethical Customer Behavior toward Robots

Yu-Shan Sandy Huang, Nobuyuki Fukawa

16:00-16:15

Does the Donation Amount Matter in Cause-Related Marketing Campaigns? The Moderating Role of Campaign

Patrick Fennell, Gustavo Schneider

15:30-15:45

Influential Opinion Leaders: Transforming Healthcare Brand Perceptions and Driving Medication Adherence on Social

Léna Griset, Loick Menvielle, Myriam Ertz

15:45-16:00

Inspiration or Pressure? The Effect of TikTok Videos of Fitfluencers Posing on Adolescents’ Body Satisfaction and Intention to Work

Marloes de Brabandere, Liselot Hudders, Ini Vanwesenbeeck

16:00-16:15

The Role that Personality Traits and Data Privacy Concerns Play in an Individual’s Willingness to Share (WTS) Their Personal Information with Online

Siphiwe Dlamini, Peter Worthington-Smith, Cali Harcourt-Wood, Metumu Tjimune

16:15-16:30

Sensory Richness as a Pillar of Online Sensory Experience

Alix Baert, Ingrid Poncin

15:30-15:45

Weighing the Impact: Non-Plus-Size Employees in Plus-Size Retail Environments

Kelly Cowart, Cassandra Davis

15:45-16:00

« Don't Forget Us, Please! »: Cultural Diversity and Food Well-Being

Raficka Hellal-Guendouzi

16:00-16:15

Brand Inclusivity and Consumer-Brand Relationships

Yannik St-James, Aya Aboelenien, Camille Costes

15:30-15:45

Artificial Intelligence in E-commerce: Exploring Effect on Consumer Engagement and Brand Attitudes

Subhadip Roy, Rekha Attri, Kirti Sharma

15:45-16:00

Quo Vadis Smart Cities? Exploring Citizen Adoption of AI-Driven Smart Mobility and Smart Home Technologies – a review on existing

Sinu Thirukketheeswaran, Marc Kuhn, Lars Meyer-Waarden

16:00-16:15

Understanding Parasocial Relationships in Human-AI Interaction: A Literature Review

Shuang Wu, Ye Han

15:30-15:45

Harnessing Emerging Technology to Enhance the In-Store Service Experience: The Case of Augmented Reality Digital

Hannah Marriott, Graeme McLean, Jennifer Barhorst

15:45-16:00

Exploring The Influence of Augmentation Type on User Reactions In Virtual Try-On

Jean-François Lemoine, Sarra Msakni

16:00-16:15

MetArt Museum: A Bridge Between the Past and the Future

G. Rancati, D. Rossi, S. Menicocci, V. Scaramozzino, F. Babiloni, P. Cherubino

16:15-16:30

Comparison of Customer Experience in Traditional and Mixed Reality Fashion Shops

Lingyao Jin

15:30-16:00

Representing Institut de-Vente at HEC Montréal

Bruno Lussier, Jean-Luc Geha

16:00-16:30

Representing the Digital Business Development Initiative

Joel LeBon

16:30-17:00

Representing the Ole Miss Business BASE

Matt Shaner

15:30-17:00 Meet the Editors I

15:30-15:45

Persuasive Storytelling Model: Proposal of an Integrative Model for Narrative Persuasion

Zi Lin

15:45-16:00

The silent observer – How social learning shapes consumer behaviour in gig platform relationships

Abhishek Ojha

16:00-16:15

Understanding Uncertainty in Market Entry: A Theoretical Integration

Jaiany Rocha Trindade

17:00-18:00 Doctoral Consortium Reception

18:00-19:00 Welcome Reception