Registration

Human-AI Interaction and Customer Experience

Multi-Media and Sensory Marketing Communications

Emotions, Engagement, and Sustainability in Supply Chain Partnerships

Digital Influence in Tourism

DEI Responses, Consequences, and Impacts

Narratives, Emotions, and Engagement in Advertising

Empowering Sustainable Consumption

Artificial Intelligence and Machine Learning

AMS-AFM Session - Presentations from Grant Awardees

PLS - SEM Certificate Workshop

Refreshment Break

From Value to Victory: Strategic Sales and Revenue Enablement

Challenges in Influencer Marketing

Sustainability and Responsibility in Luxury Fashion

Navigating the AI Landscape in Consumer Behavior

Methodological Insights in Advertising Research

Marketing Magic or Marketing Mischief? The Controversial Side of Consumer Choices

Consumer Behavior in the Digital Marketplace

AMS 2025 Building the Bridge to Relevance Grant Finalists

Special Session: Evolving Marketing Foundations: Strategies for Social Relevance

Panel Discussion with AMS Distinguished Marketer: Jean-Luc Geha

Mary Kay Dissertation Proposal Competition

Relationship Orientations in B2B Marketing

Innovativeness, New Products and Technology

The Role of AI in Advertising

Influencer Dynamics and Social Media Engagement

Shaping Sustainable Food Choices

Exploring the Dynamics of Tourism

Special Session: Navigating the Academic Job Market: Insights from Search Committees

DoCCA I - AMS Review / Sheth Foundation Doctoral Competition for Conceptual Articles

Generative AI Certificate Program Workshop

Special Session: AMS Building the Bridge 2024 Grant Recipient Presentations

Refreshment Break

Mary Kay Dissertation Competition

Consumer Behavior and Engagement in Modern Retail

Love, Desire, and Consumption

Exploring Ethics, AI, and the Curious Case of Consumer Behavior

Health and Body Image in Influencer Marketing

Exploring the Well-Being of DEI

Innovating Consumer Interactions with Emerging Technologies

Enhancing Customer Experience Through Augmented and Virtual Realities

AMS Build the Bridge Special Session: Sales Center Engagement as a Connection to Real-World Marketing Problems and Opportunities

Meet the Editors I

DoCCA II - AMS Review / Sheth Foundation Doctoral Competition for Conceptual Articles

Doctoral Consortium Reception

Welcome Reception