2025AMSAC: 2025 AMS ANNUAL CONFERENCE

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Abbas, Rumaila	Target Marketing and Gambling: The Ethics of Identifying Sensation Seekers as Target Customers
Abbasi, Amir Zaib	Influencer Attributes and Consumer Involvement in Brand Endorsement: Merging Persuasion Framework with Theory of Planned Behavior Engagement as the Missing Link: How Player Satisfaction Leads to Player Loyalty in Esports
Abbasi, Amir Zaib	The #BoycottMurree Movement in Pakistan: Examining the Antecedents and Consequences of Domestic Tourism Boycotts
Abboud, Liliane	Feeling vulnerable with my AI friend. A study on vulnerability and well-being with AI companions
Aboelenien, Aya	“What are you presenting in these movies to our girls?” Disney’s Failed Attempts towards Constructing Feminist Ideals Brand Inclusivity and Consumer-Brand Relationships
Adhini, Nandini Venkatesh	Social Interactions and Effect of the Human AI Friendship on Hedonic and Eudaimonic Well-Being: A Multi-Level Longitudinal Study
Adler, Susanne	Examining Relationships between Context Effects
Agrawal, Masoom	The Influence of the Partitioned Pricing and Sales Tax Perceptions on Consumer Purchase Motivations
Ahmad, Fayez	The Effects of Mindsets on Matching Donation Request
Aissaoui, Sonia	How Ethical Advertising Claims Alleviate the Impact of Hypothetical Distance on Community Supported Agriculture Integration
Ajjan, Haya	Detecting Cultural Bias in AI-Generated Advertising Content
Ajman University, Dariusz	4 Crisis Marketing and Ethical Consumer Choices: Analyzing Food Vicarious Brand 5 Animosity Responses to the Ukraine–Russia Conflict
Akarsu, Tugra	How and When Narcissism Impacts Green Luxury Consumption
Akdeniz, Billur	Diversity in Action: How Board Composition Affects Green Innovation Success
Al-Abdin, Ahmed	Unmasking Brand Activism: The Thin Line Between Activism, (Mis)Activism, Boycotts, and Polarization
Al-Nabhani, Khalid	Experiencing the Unknown: The Role of Virtual Reality in Travel Decision-Making
Albinsson, Pia	The Future of the Sharing Economy and Collaborative Consumption
Aldossary, Mohammed A.	Experiencing the Unknown: The Role of Virtual Reality in Travel Decision-Making
Ali, Laiba	The #BoycottMurree Movement in Pakistan: Examining the Antecedents and Consequences of Domestic Tourism Boycotts Engagement as the Missing Link: How Player Satisfaction Leads to Player Loyalty in Esports
Allen, Alexis	Privacy Apathy is a Privilege in an AI-enabled World
Alsaleh, Dhoha	Let's Talk TikTok: How Influencers, Content, and Audience Drive Engagement
Alvarado-Karste, Diego	The Impact of Psychological Ownership on Intended Care in Peer-to-Peer Sharing
Alyahya, Mansour	Experiencing the Unknown: The Role of Virtual Reality in Travel Decision-Making
Aman, Eliyas Ebrahim	Integrating Sustainability into Destinations Branding: A Literature Based-Review
Amaro, Suzanne	Evaluating Student Engagement Dimensions in Project-Based Learning: A Comparative Study of Marketing Degree Programs
Ameni, Ben Jebril	Co-creating Value through Persuasive Communication: Exploring E-Health Technology Adoption in Healthcare
Amoros, Sylvain	Paperless Trails: Online Carbon Footprints Are Perceived as Less Harmful Than Offline Carbon Footprints
Anand, Ankit	When Do Metaverse Announcements Create Shareholder Value?: The Influence of Customer Immersion Experience and New Product Strategies
Anderson, Eric T.	Methodology Affects Mindset: How the BDM and CMV Methods Impact WTP Judgments
Ang, Dionysius	Keeping Options Open: How Decision Reversibility Dampens Evaluations of Choices Based on Quality
Antonio, Nuno	Chord Reviews: A Python Package for Analyzing Online Reviews Examining the Contradictions Between Centrality Measures and Self-Identified Influencers in Online Social Networks
Apostolidis, Chrysostomos	Growing Up or Growing Debt: Consumer indebtedness and ‘being an adult’
Arakelyan, Narek	The People's Choice – From The Opinion Leader To The YouTube Influencer
Ardouin, Olivier	A Local Brand's Perceived Societal Role and Consumer Attachment
Arnold, Mark	How Affective States Influence the Drive to Persuade Others to Go Green
Arnold, Todd	Healthcare Providers’ Service Recovery Journey with Negative Online Reviews
Arrona Cardoza, Pablo	Nudging Consumers Towards Sustainable Food Choices: A Field Experiment Comparing Traffic Light and Single Eco-labels in a Hospital Cafeteria
Arroyo, Christian	An Engaging Voice: How and when speech rate drives online engagement —Dissertation Proposal Award Submission
Asamoah, Joseph	Understanding Esports Consumption - A Netnographic Study of fan engagement (Esport World cup case study)
Asante, Kwadwo	Employees' Green Creative Behaviour: Does it lie in job autonomy or employee resilience?
Attri, Rekha	Artificial Intelligence in E-commerce: Exploring Effect on Consumer Engagement and Brand Attitudes
Aubert, Magali	The Survival of Food Platforms: The Crucial Role of Alliance Strategies in Supply Control for French Platforms
Audrain-Pontevia, Anne Françoise	Individuals’ Perceptions Of Long Covid: A Phenomenological Approach To An Online Health Community Narratives
Auffret, Marianne	Is Shopping Value also a Question of Ethics? A Qualitative and Quantitative Exploration among French Consumers
Augustyn, Marcjanna	A Typology of Live Streamers in Tourism
Auruskeviciene, Vilte	Geopolitical Uncertainty and Consumer Behavior: How Risk Perception and Coping Mechanisms Shape Spending Patterns The Effects of Ad-Website Congruence on Digital Marketing Metrics
Awasthi, Gaurav	Manager’s and Employee’s Perceptions of the Impact of ESG-Related Risks and Opportunities on their B2B Corporate Brand Image in Food Sector
Azar, Salim	The Empathy Factor: Enhancing Transformative Learning for Sustainable Marketing Education
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Babar, Sakshi Sanjay	Climate Marketing Strategies and Firm Value
Babiloni, Fabio	MetArt Museum: A Bridge Between the Past and the Future
Babin, Barry J	The Impact of Organizational Structure and Policies on Value Co-Creation and Well-Being of Actors in Service Interactions A bibliometric Meta-Analysis of Mobile Apps Research in the Business Literature
Bachouche, Hajer	An Efficacy Account On Cause-Related Marketing Campaigns with Choice For Implementing Brands and Supported Charities
Baden, Katharina	Consumers Do Not Care About the Circular Economy—Yet
Baert, Alix	Sensory Richness as a Pillar of Online Sensory Experience
Bahra, Maryam	How Emotions in B2B Social Media Posts Influence Engagement - An Artificial Intelligence Approach
Baliga, Ashwin J.	Integrating DEI in B2B Sales: Insights from a Systematic Review
Ballester, Estefania	Who You Are and What You Say
Baltrip, Ryan	AI in Marketing Education: Reclaiming the Human Element in a Technology-Driven World Marketing Education in the Age of AI: Preparing Students for the Future of Work
Bambauer-Sachse, Silke	Human Touch in AI - How Human Fallback Options in Service Chats Drive Empathy and Recovery Outcomes Fast Track to Satisfaction? The Role of Response Type and Speed in Online Customer Service on Social Networks
Banda, Sandhya	Reaching The Grassroots: Evidence On Effective Health Communication To Rural Women In India
Banfi, Dorottya	Uncharted Territory: Motivations and Challenges of the Gen-Z Male Solo Traveler
Barcelos, Renato Hubner	Sponsorship Dynamics in Influencer Videos: The Impact of Brand-Video Fit and Linguistic Style on Digital Engagement
Barhorst, Jennifer	Harnessing Emerging Technology to Enhance the In-Store Service Experience: The Case of Augmented Reality Digital Assistants
Barney, Christian	Main Character Energy: Protagonists, Competence, and Brand Attachment
Baumann, Chris	Employee-based brand competitiveness (EBBC): An internal perspective of outperformance evaluations
Bayaraa, Arigun Bayaraa	Exploring Generation Z's Interaction with Voice Assistants in Online Shopping: A Multi-Method Approach
Beck, Brittany	Physicians’ Use of TikTok and its Impact on Gen Z Attitudes and Health Behaviors
Beck, Jonathan	A Century of Green Horizons: Visualizing the Evolution and Future of Sustainability and Green Marketing Research
Becker, Jan-Michael	Dealing with Endogeneity in Regression Models Using Latest Advances in the Gaussian Copula Approach
Behl, Abhishek	Destination Sustainability Communication: Role of Shame and Hope in Traveler’s Social Media Engagement and Visit Intention
Belitski, Maksim	Integrating AI Digital Human Avatars in Global International Marketing Strategies
Belk, Russell	Streamers as person brands: Leveraging asynchronous and synchronous activities to attract followers and brands
Belkhiria, Fares	Investigating the Role of Different Types of Habits on Consumers' Response to Healthy Eating Nudges Empowering Vulnerable Consumers: BANBR, A Personalized, Budget-Aware Recommender System for Grocery Shopping
Bellaouaied, Myriam	Exploring the Link Between Employees’ Wellbeing, Health Care Staff Satisfaction and Perceived Quality of Care
Bendjaballah, Madiha	New Pedagogical Approaches for Better Learning: a First Experiment on the Effects of Creating a Board Game on Students’ Learning Performances To Create or not to Create? When AI takes over our Advertising Content
Bengart, Paul	The Impact of Uncertainty on Consumer Preferences for Repair Services
Benleulmi, Nedjib	The impact of AI on manufacturers’ operational performance: the roles of AI Orientation, Climate and Resistance
Benninger, Nadine	How to Enhance Trust in the Green Lantern’s Light: Consumer’s Resistance Toward Sustainability Measures in Marketing
Berger, Selina L.	Riding the Wave of Change: Drivers and Effects of Transformative Marketing Phenomena in B2B Mobility Ecosystems
Bergianti, Francesca	A Netnographic Exploration of Anger and Hope about Climate Change on Reddit
Berriche, Amira	Digital Financial Inclusion and Algorithmic Advertising: Superficial Fix or Genuine Advancement? Toward an "Open Connect" System
Beuckels, Emma	Influencer Children as Marketing Vehicles? Methodological Guide to Using Intervention Mapping for Developing an Influencer Sharenting Intervention.
Bezaz, Nora	Consumer responses to opt-in/opt-out policies: Insights from difference-in-differences method on Electronic Health Record implementation Co-creating Value through Persuasive Communication: Exploring E-Health Technology Adoption in Healthcare From Wow to Whatever: When Ads Go from Eye-Catching to Eye-Rolling
Bezençon, Valery	The Role of Self-Perceived Efforts in Sustaining Pro-Environmental Behaviors
Bhatt, Siddharth	Can Functional Near Infrared Spectroscopy (fNIRS) Help Understand Ad Effectiveness?
Bhoumik, Kshitij	Pioneering Activism: The Impact of Timing in LGBT+ Brand Support
Billen, Christine	How Loneliness Spurs Materialism: Roles of Emotion Regulation, Self-enhancement, and Escapism
Biraglia, Alessandro	Pioneering Activism: The Impact of Timing in LGBT+ Brand Support The “Lazarus Effect”: Creative Symbolic Immortality and Consumer Preferences for Posthumous Releases
Birau, Mia	Color and Confusion. The Misleading Impact of Au Naturel Package Colors on Health Perceptions and Product Choice
Biswas, Dipayan	Communicating Digital Consent: The Role of Language on Call-to-Action Buttons Data Privacy Regulations: How Call-to-Action Button Elements Can Influence Sharing Information About Browsing Behavior
Blankson, Charles	Product Abuse Via Self-Destruction
Blečić, Aleksandar	Political Ideology and Sustainable Consumption: A Social Identity Perspective on Divergent Preferences for Sustainable Products
Boasen, Jared	The Role of Human Involvement and Personalization in Building Consumer Trust in AI
Boeck, Harold	How Emotions in B2B Social Media Posts Influence Engagement - An Artificial Intelligence Approach
Boissonneault, Simon	The Influence of Salespeople's Characteristics and Managerial Empathy on Sales Performanc
Boisvert, Jean	Consumer Perceived Product Innovativeness: Scale Development, Calibration and Validation
Bojorges Moctezuma, Natasha Patricia	Human-to-Human (H2H) approach in AI-Driven Marketing
Boles, James	Understanding How Salesperson Performance Impact Their Turnover Decision: A Meta-Analytic Examination
Boman, Laura	The Impact of Psychological Ownership on Intended Care in Peer-to-Peer Sharing
Bommel, Helen	Personally, I’d Love to Interact – Understanding the Role of Personality Traits in the Impact of Interaction Levels on Social Presence and Loneliness in Virtual Reality
Bonetti, Francesca	Intrinsically Motivating Participation in Immersive Branded Environments
Bonezzi, Andrea	Experts’ Ability to Predict The Future Leads To Unfounded Positive Expectations
Bood, June	The Impact of Different Narrative Audio-Visual Media on Emotional, Cognitive and Sympathetic Empathy Toward a Social Justice Issue
Booysen, Topaz	Crafted by Humans or Calculated by AI? A Study on Advertising Efficacy
Boso, Nathaniel	Resource Conservation Model of Innovation Search During Extreme Supply Chain Disruptions: Insights from University-Industry R&D Alliances
Bothma, Mia	Towards A Better Understanding Of The Relationship Between E-WOM And Repurchase Intention: The Mediating Role Of Online Advertising Ethics
Bouillé, Julien	The Role of Language for Specific Purposes (LSP) in Consumer Experiences of Wine and Rugby: Early Thoughts on a Promising Marketing-Linguistics Cross-Fertilization
Boukis, Achilleas	Frontline Employee Responses to Edi Policy Announcements Framing Matters: Firm Responses to Influencer Collaboration Requests
Bourguignon, Benoit	How Emotions in B2B Social Media Posts Influence Engagement - An Artificial Intelligence Approach
Brahmbhatt, Kuldeep	“I Both Envy You and Want to Be You” – a Mediated-Moderated Approach of Social Comparison and Envy of Virtual Social Media Influencers
Brakus, Josko	The “Lazarus Effect”: Creative Symbolic Immortality and Consumer Preferences for Posthumous Releases
Brashear Alejandro, Thomas	Understanding How Salesperson Performance Impact Their Turnover Decision: A Meta-Analytic Examination
Breden, Elisabeth	What makes Management Research Valuable? A New Marketing Approach to Research as a Service
Bressolles, Gregory	Customer Behaviour Towards Freemium Apps Business Model
Brettel, Malte	Influencer Marketing and Consumer Brand Choice: Enhancing Private Label Success for Online Retailers
Briney, Alicia	The Impact of Different Narrative Audio-Visual Media on Emotional, Cognitive and Sympathetic Empathy Toward a Social Justice Issue Is it Love or Addiction that Leads to Deleterious Effects from Shopping?
Brochado, Ana	Uncharted Territory: Motivations and Challenges of the Gen-Z Male Solo Traveler
Brockett, Patrick	Measuring and Adjusting Positional Risk Vulnerability in Markets Where Competitive Advantages Can Quickly Diminish
Brousseau-Letellier, Raphaëlle	Heritage Assimilation and Luxury Fashion Brand Development
Brown, Davis	Untangling the Virtual Healthcare Branding Dilemma
Brown, Jane	Growing Up or Growing Debt: Consumer indebtedness and ‘being an adult’
Bryant, Andrew	Exploration of Organizational Resilience in Taiwanese Hotels
Brüggemann, Philipp	Orchestrating the Marketing Mix Mosaic: A Strategic Framework for Enhancing Competitive Positioning Across Customer Segments Managing Online Grocery Shopping: A Conceptual Framework for Adapting to Environmental Circumstances and Navigating Internal Factors
Buhalis, Dimitrios	A Typology of Live Streamers in Tourism
Burcham, Rebecca	Untangling the Virtual Healthcare Branding Dilemma
Burglohner, Adrien	How do Consumers Deal with (or not) Economic and Ecological Constraints when it Comes to Renovating One’s Home?
Bush, Victoria	A bibliometric Meta-Analysis of Mobile Apps Research in the Business Literature
Bynum, Kimberly	Preparing Gen Z, Post-Covid College Students for Today’S Workforce: an Evolution of Higher Ed Pedagogy
Byun, Kyung-Ah	Unraveling the Time-Varying Impact of Advertising
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Cabral, Joana	Impact of Social Networks on the Self-Esteem of Young Portuguese Students
Carrillat, François	Crashing the Thread: An Investigation of Public Sentiment & Stock Response toward Corporate Apologies
Cartwright, Severina	The Marketing Effectiveness of Influencer Marketing Within Business-to-Business Market
Caruelle, Delphine	Framing Matters: Firm Responses to Influencer Collaboration Requests
Ceballos, Lina M.	Crossmodal Correspondences in Marketing: State-of-the-Art and Research Agenda The Future of Sensory Marketing: Expanding Costumer Experiences Through Advanced Technologies
Celhay, Franck	When Colors Age: Effects of Logo Brightness and Saturation on Perceived Brand Longevity
Chakar, Nawar N.	Adverse Effects of Value-based Selling on Performance? A Contingency Perspective
Chan, Lok-Ting	Back on Track: Brand Collaborations and Category Viability
Chang, Bin	Prices, Promotions, Or People? An Investigation Into Online Shopping Festival Atmosphere As A Catalyst For Buying Impulsiveness How Affective States Influence the Drive to Persuade Others to Go Green
Chang, Hua	Promoting Hotel Sustainability through SMIs: The Role of Storytelling and Sponsorship Disclosure
Charles, Camille	Evaluating Consumer's Ability to Detect Biased Recommendation Agents
Charton-Vachet, Florence	The Virtual Store: A New Shopping Channel That Increases The Time and Money Spent By Gen Z Customers
Chautard-Darde, Tiphaine	How are Retailers Trying to Become Legitimate in Second-Hand Markets?
Chen, Haoze	ESG Media Buzz and Firm Value: The Moderating Effect of Firms’ Strategic Emphasis
Chen, Wei-Fen	Paradoxical effects of consumer minimalism
Chen, Yijun	Consumer Interactions and Peer Effects in Socially-Connected Digital Products
Cherif, Emna	Consumer responses to opt-in/opt-out policies: Insights from difference-in-differences method on Electronic Health Record implementation
Cherif, Emna	An Efficacy Account On Cause-Related Marketing Campaigns with Choice For Implementing Brands and Supported Charities
Chernishenko, Jennifer	Self-Discrepancies and the Relationships between Disordered Eating and Gaming
Cherubino, Patrizia	MetArt Museum: A Bridge Between the Past and the Future
Chevtchouk, Yanina	Diversity in Advertising during a Giga-Event in a Post-Covid World Informal Control Impacts on the Marketing Mix in Short-Form Series Brand Experience Relational Outcomes
Chicoine, Marilyne	Manager’s and Employee’s Perceptions of the Impact of ESG-Related Risks and Opportunities on their B2B Corporate Brand Image in Food Sector
Cho, Gyeongcheol	Regularized Structural Equation Modeling with Both Factors and Components
Choi, Ji	Regularized Structural Equation Modeling with Both Factors and Components
Christodoulides, George	Consumer Perceived Product Innovativeness: Scale Development, Calibration and Validation
Chu, Chih-Ning	How the Separating Equilibrium in Economics Informs the STP Framework in Marketing
Chu, Hsunchi	The resale-repurchase cycle: how consumer perceptions of gain and loss shape sustainable consumption
Chung, Noelle	When Do Business Buyers Offer Suppliers a “Second Chance” After Being Betrayed? The Moderating Role of Emotions of Business Buyers in Betrayal Incidents
Ciuchita, Robert	Swipe Left on the Hype: Exploring the Impacts of #Deinfluencing
Cloarec, Julien	Passenger’s Dilemma: Consumer Responsibilization in Fully Autonomous Vehicles
Coker, Kesha	Let's Talk TikTok: How Influencers, Content, and Audience Drive Engagement
Collin-Lachaud, Isabelle	What do Consumers Expect from Retailers Today? The Great Gap between Utopia and Reality. How do Consumers Deal with (or not) Economic and Ecological Constraints when it Comes to Renovating One’s Home? How are Retailers Trying to Become Legitimate in Second-Hand Markets?
Contreras, Camilo Andrés R	Machine Learning and Language Models Applications in Marketing Research: A Dual-Method Analysis of Brand-Chatbot Interactions Determinants of Value Co-Creation and Brand Loyalty in Digital Markets: A Large-Scale Study of Latin American E-Commerce
Cornwell, T. Bettina	Responding to the Demand for Short Scales Via Adaptation: A Case Example in Consumer Experience
Cosme, Francisco	A Century of Green Horizons: Visualizing the Evolution and Future of Sustainability and Green Marketing Research
Costa Pinto, Diego	Powered by AI? The Role of AI-Driven Devices in Goal Pursuit
Costes, Camille	Brand Inclusivity and Consumer-Brand Relationships
Cowan, Kirsten	Applications of Metaverse in Tourism Marketing: A Systematic Literature Review A Review and Research Agenda for Real vs. Imagined Sensory Inputs in Virtual Reality
Cowart, Kelly	Weighing the Impact: Non-Plus-Size Employees in Plus-Size Retail Environments
Craciun, Georgiana	Digital Nudging and Charitable Donations: Combined Effects of Defaults, Friction, and Reactance
Crisafulli, Benedetta	How Not-for-Profit Organizations can Restore Reputation Damage following an Ethical Misconduct Crisis
Cruz-Milan, Oliver	A Study of Past and Potential Visitors to an Adventure Tourism Destination: Application of the Brand Resonance Model
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Dahlstrom, Robert	Unintended Environmental Impact of Digital Advertising- A Cross-National Analysis of Competitive Rationality and Institutional Influence
Dantas, Danilo C.	“I Know That Song, It’S from Grand Theft Auto V!”: the Impact of Song Placements in Video Games on Song Popularity and Game Reviews
Darby, Vannesia	The Social Costs of Luxury Consumptions by Sustainable Influencers
Darke, Peter	Persuasive Effects of Emotional and Unemotional Social Media Complaints About Offensive Advertising
Das, Gopal	Unveiling Coping Mechanisms in Marketplace Discrimination: The Allure of AI Recommendations
Das, Neel	The Effects of Mindsets on Matching Donation Request
Davcik, Nebojsa	The Concept and Measurement of Digital Brand Equity
Davidson, Alexander	The Future of the Sharing Economy and Collaborative Consumption
Davis, Cassandra	Weighing the Impact: Non-Plus-Size Employees in Plus-Size Retail Environments
Davis, Svetlana	Why did I not Get this Offer? The Effects of Exclusive Promotions on Untargeted Consumers
Davvetas, Vasileios	Keeping Options Open: How Decision Reversibility Dampens Evaluations of Choices Based on Quality
de Brabandere, Marloes	Influencer Children as Marketing Vehicles? Methodological Guide to Using Intervention Mapping for Developing an Influencer Sharenting Intervention. Inspiration or Pressure? The Effect of TikTok Videos of Fitfluencers Posing on Adolescents’ Body Satisfaction and Intention to Work Out
De Fano, Domenico	What’s in a Carton Pack? The Multisensory Experience of Packaging
De Jans, Steffi	Wagers of Goodwill: The Impact of Cause Marketing on Consumer Legitimacy for Gambling Companies Influencer Children as Marketing Vehicles? Methodological Guide to Using Intervention Mapping for Developing an Influencer Sharenting Intervention.
de Pechpeyrou, Pauline	What do Consumers Expect from Retailers Today? The Great Gap between Utopia and Reality.
Debru, Romain	Beyond Spectating : How Engagement in the Paris24 Olympics Influences Physical Activity Intentions
Deep Sharma, Gagan	4 Crisis Marketing and Ethical Consumer Choices: Analyzing Food Vicarious Brand 5 Animosity Responses to the Ukraine–Russia Conflict
Deeter-Schmelz, Dawn	Are Sales Teams Built for the Task? Does it Matter?
Degroote, Yana	Subscribe to Learning: Exploring the Role of Kidfluencers as Consumer Socialization Agents
Deitz, George D.	Bridging the Gap: Biometric Technologies in Marketing Research
Delgado, Ismael	The Use of CRM and Social Media to Regain Customer Confidence
Desmichel, Perrine	Streamers as person brands: Leveraging asynchronous and synchronous activities to attract followers and brands
Destoumieux, Ludivine	I Am Shocked If You Are : Awareness Provocative Advertising Effect on Digital Natives
Detry, Diane	Smart retail technologies: their impact on social presence, customer experience, and engagement. Application to a smart fitting room
Dewhirst, Timothy	Target Marketing and Gambling: The Ethics of Identifying Sensation Seekers as Target Customers
Dhillon, Gurpreet	Powered by AI? The Role of AI-Driven Devices in Goal Pursuit
Dhondt, Bo	Consumer Learning in Families: A Systematic Review of the Literature
Di Domenico, Giandomenico	The Role of Social Media Influencers in Driving Brand-Related Misinformation and Online Toxicity
Diallo, Mbaye Fall	How do Consumers Deal with (or not) Economic and Ecological Constraints when it Comes to Renovating One’s Home?
Dias, Gabriela	From Complementor to an Orchestrator of a Nested Sustainable Ecosystem
Dickenson, Peter	Boosting Marketinig Performance through Rigorous Net Promoter Score (NPS) Practice: The Role of Practitioners' Shifts toward Academically-Informed Zones of Conformity
Didi Alaoui, Mohamed	How Ethical Advertising Claims Alleviate the Impact of Hypothetical Distance on Community Supported Agriculture Integration Can it be Simple and Informative? The Impact of Symbolic Complexity in Advertising Thumbnails on Consumers Attitudes
Dineva, Denitsa	The Role of Social Media Influencers in Driving Brand-Related Misinformation and Online Toxicity
Dinsmore, John	Mitigating B2B Data Breaches Consequences – The Role of Brand Privacy Reputation
Discetti, Roberta	Consumers Insights on GIs And Sustainability: A Systematic Literature Review
Dlamini, Siphiwe	The Role that Personality Traits and Data Privacy Concerns Play in an Individual’s Willingness to Share (WTS) Their Personal Information with Online Platforms
Do Vale, Guillaume	How are Retailers Trying to Become Legitimate in Second-Hand Markets?
Dodd, Patrick	Back to the Future: Navigating the AI Landscape with Individual Oral Assessments
Dong, Heshan	Product Abuse Via Self-Destruction
Doré, Bruce	Overestimated Value to Others Drives the Social Sharing of Emotional Word-of-Mouth
Dose, David B.	Measuring Managers’ Decisional Tensions Regarding Sustainability and Profitability Goals
Dotzel, Thomas	Financial Consequences of DEI - An Event Study Approach
Doucé, Lieve	Virtually Imagined Touch: Augmented, Mixed, and Virtual Reality’s Impact on Product Expectations via Touch Simulation
Dubé, Guillaume	The Role of Consumer Critical Thinking in Trust and Digital Media Consumption
Dubé, Laurette	Overestimated Value to Others Drives the Social Sharing of Emotional Word-of-Mouth Ripples in Still Waters: Desirability vs. Feasibility: Which framing resonates better with non-green consumers in risky and riskless decisions? Navigating Price Sensitivity and Socioeconomic Inequities in Agri-food Markets: Implications for Managing Sustainability Transitions
Ducarroz, Caroline	Evaluating Consumer's Ability to Detect Biased Recommendation Agents
Dudot, Eva	To Create or not to Create? When AI takes over our Advertising Content
Dungait, Olivia	Social and Psychological Facets of Brand Revitalization
Duque Oliva, Edison Jair	Determinants of Value Co-Creation and Brand Loyalty in Digital Markets: A Large-Scale Study of Latin American E-Commerce
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Eastman, Jacqueline	The Social Costs of Luxury Consumptions by Sustainable Influencers Green Consumer Values Impact on Purchase Intent Towards Regional Agricultural Products
El Haffar, Ghina	Nudging Consumers Towards Sustainable Food Choices: A Field Experiment Comparing Traffic Light and Single Eco-labels in a Hospital Cafeteria Ripples in Still Waters: Desirability vs. Feasibility: Which framing resonates better with non-green consumers in risky and riskless decisions?
El Haffar, Ghina	Behavioral Determinants of Sustainable Investing: Exploring the Role of the Theory of Planned Behavior, Financial Literacy, and Behavioral Biases among Gen Z and Millennials
El Khatib, Rami	Behavioral Determinants of Sustainable Investing: Exploring the Role of the Theory of Planned Behavior, Financial Literacy, and Behavioral Biases among Gen Z and Millennials
El-Manstrly, Dahlia	A Healthcare Provider’s Perspective on the Unintended Consequences of Healthcare Technologies
Elnahla, Nada	Holding On or Letting Go: The Transitional Phases for Immigrants’ Cherished Possessions
Eriksson, David	Could Supply Chains Be Designed to Be Efficients and Harmonize with the Environment?
Ertekin, Necati	Investigating the Role of Different Types of Habits on Consumers' Response to Healthy Eating Nudges
Ertz, Myriam	An Exploratory Study of Bi-residential and Delegated Consumption
Ertz, Myriam	Influential Opinion Leaders: Transforming Healthcare Brand Perceptions and Driving Medication Adherence on Social Media
Essuman, Dominic	Resource Conservation Model of Innovation Search During Extreme Supply Chain Disruptions: Insights from University-Industry R&D Alliances
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Fakhry, Farida	Nudging Consumers Towards Sustainable Food Choices: A Field Experiment Comparing Traffic Light and Single Eco-labels in a Hospital Cafeteria
Fan, Daisy	A Typology of Live Streamers in Tourism
Fan, Xuxiangru	Reconceptualizing (in)authenticity as Yin and Yang: an indigenous conceptual framework
Farace, Stefania	How Background and Product Type Affect Willingness to Buy in Livestream Selling
Farquhar, Jillian	Growing Up or Growing Debt: Consumer indebtedness and ‘being an adult’
Farrukh, Muhamamad	Masstige Brands and Consumer Behavior: Investigating the Underlying Mechanism
Favarin, Vincent	Reframing AI Adoption through Smart Home using Assemblage Theory and the Transformative Privacy Calculus One AI to Rule Them All: Exploring Artificial Intelligence Agency through the Transformative Privacy Calculus I Am Shocked If You Are : Awareness Provocative Advertising Effect on Digital Natives
Fawaz, Rayan S.	Not All Peers are the Same: A Mixed Methods Segmentation for the Peer-to-Peer Accommodation Market
Fayyaz, Muhammad Shahzeb	Influencer Attributes and Consumer Involvement in Brand Endorsement: Merging Persuasion Framework with Theory of Planned Behavior
Fennell, Patrick	Does the Donation Amount Matter in Cause-Related Marketing Campaigns? The Moderating Role of Campaign Duration
Fernandes, Teresa	Can influencers’ intimate self-disclosure lead to purchase intention? The Mediating Role of Parasocial Relationship and Source Credibility Hey Alexa, are You a Double-Edged Sword? The Bright and Dark Side of Consumers' Engagement with AI
Ferreira, Bruno M.	Impact of Social Networks on the Self-Esteem of Young Portuguese Students
Ferreira, Caitlin	Crafted by Humans or Calculated by AI? A Study on Advertising Efficacy
Fischer, Heiko	A Hierarchy of Sustainable Business Strategy: Unlocking the Tensions to Increase Environmentally and Socially Responsible Business Behavior
Fogelholm, Mikael	Navigating Price Sensitivity and Socioeconomic Inequities in Agri-food Markets: Implications for Managing Sustainability Transitions
Follett, Lendie	Bayesian Nonparametric Estimators of WTP using Contingent Valuation Data
Fowler, Jie	Physicians’ Use of TikTok and its Impact on Gen Z Attitudes and Health Behaviors
France, Stephen	The Concept and Measurement of Digital Brand Equity
François, Julien	Individuals’ Perceptions Of Long Covid: A Phenomenological Approach To An Online Health Community Narratives
Friend, Scott	A Systematic Review of Grounded Theory Research in Sales
Fukawa, Nobuyuki	Buidling a Customer-Centric Innovation Platform with the Digital Twin Unethical Customer Behavior toward Robots
Fumagalli, Elena	Thermometers and Tolerance: Unraveling the Heat Behind Customer Incivility Remittances Reimagined: The Family Dynamics Shaping Consumption in the Global South
Funes, Felix	Chord Reviews: A Python Package for Analyzing Online Reviews
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Gabler, Colin	A Hierarchy of Sustainable Business Strategy: Unlocking the Tensions to Increase Environmentally and Socially Responsible Business Behavior Centering on Sales: Lessons Learned, Best Practices, and the Future of Sales Centers
Gadhi, Rahmana	The Role of Advertising Appeals in Bringing Dead Brands Back to Life: The Mediation of Consumer Pastness and the Moderating Effects of Celebrity Type and Prior Brand Love
Gala, Prachi	Using Dark Triad Personality to Understand and Moderate Jay Customer Behavior in Hospitality The Role of Employee Relationship Orientation in the Value Co-Creation – Firm Performance Link How Loneliness Spurs Materialism: Roles of Emotion Regulation, Self-enhancement, and Escapism
Galvan, John	Centering on Sales: Lessons Learned, Best Practices, and the Future of Sales Centers
Garbas, Janina	Communicating Digital Consent: The Role of Language on Call-to-Action Buttons
Garcia, Ângela	Examining the Contradictions Between Centrality Measures and Self-Identified Influencers in Online Social Networks
Garnier, Marion	Smart retail technologies: their impact on social presence, customer experience, and engagement. Application to a smart fitting room
Gavard-Perret, Marie-Laure	Effect of Podcast Structure and Source and Mediating Role of Knowledge Acquisition on Schizophrenia Destigmatization
Gaylor, Holden	Immersive Influence: Virtual Reality’s Impact on Brand Perception Among 18-27 Year Olds
Gaztelumendi, Aranzazu	Artistic Product Innovativeness in the Context of Movie Theaters
Geha, Jean-Luc	Representing Institut de-Vente at HEC Montréal
Gera, Nazia	Unveiling Coping Mechanisms in Marketplace Discrimination: The Allure of AI Recommendations
Gerberman, James	Measuring and Adjusting Positional Risk Vulnerability in Markets Where Competitive Advantages Can Quickly Diminish
Germelmann, Claas Christian	Positive Effects of Transparency on Persuasion Knowledge and Attitudes
Gerrath, Maximilian	Pioneering Activism: The Impact of Timing in LGBT+ Brand Support
Gevorkian, Klaidas	The Effects of Ad-Website Congruence on Digital Marketing Metrics
Ghosh, Dr. Tathagata	Love Denied: The Emotional Paradox of Romantic Jilting and the Power of Justice in Consumer Desire
Giannetti, Verdiana	Consumer Responses to Brand Transgressions in Influencer-Company Collaborations: Examining Amplified Moral Outrage Toward Influencers vs. Companies and its Implications for Crisis Management The “Lazarus Effect”: Creative Symbolic Immortality and Consumer Preferences for Posthumous Releases
Gicquel, Yohan	Consequences of CSR’s as perceived by French Consumers on Champagne Brand Image: Role of Consumers expertise and Product’s Representation
Gilal, Faheem Gul	Crafting Nostalgic Narratives to Ignite Brand Passion
Gilal, Faheem Gul	The Role of Advertising Appeals in Bringing Dead Brands Back to Life: The Mediation of Consumer Pastness and the Moderating Effects of Celebrity Type and Prior Brand Love
Gilal, Naeem Gul	Crafting Nostalgic Narratives to Ignite Brand Passion The Role of Advertising Appeals in Bringing Dead Brands Back to Life: The Mediation of Consumer Pastness and the Moderating Effects of Celebrity Type and Prior Brand Love
Gilal, Rukhsana Gul	Crafting Nostalgic Narratives to Ignite Brand Passion The Role of Advertising Appeals in Bringing Dead Brands Back to Life: The Mediation of Consumer Pastness and the Moderating Effects of Celebrity Type and Prior Brand Love
Gill, Pushpinder	On the Effects of Changes in Spatial Competition on Incumbent Store Performance
Gilliam, David	Healthcare Narratives and Adherence within Patient-Provider Encounters and the Healthcare System
Gillis, Wendy	Preparing Gen Z, Post-Covid College Students for Today’S Workforce: an Evolution of Higher Ed Pedagogy
Giraldo-Aristizábal, Juan Camilo	Crossmodal Correspondences in Marketing: State-of-the-Art and Research Agenda The Future of Sensory Marketing: Expanding Costumer Experiences Through Advanced Technologies
Girardin, Florent	The Flip Side of Corporate Social Responsibility: Can CSR Improve Consumers' Perceptions of Harmful Products?
Gironda, John	Detecting Cultural Bias in AI-Generated Advertising Content
Giroux, Marilyn	Why did I not Get this Offer? The Effects of Exclusive Promotions on Untargeted Consumers Back to the Future: Navigating the AI Landscape with Individual Oral Assessments
Gleim, Mark	The Future of the Sharing Economy and Collaborative Consumption
Golden, Linda	Measuring and Adjusting Positional Risk Vulnerability in Markets Where Competitive Advantages Can Quickly Diminish
Golossenk, Artyom	Consumers Insights on GIs And Sustainability: A Systematic Literature Review
Gomes, Leonardo	From Complementor to an Orchestrator of a Nested Sustainable Ecosystem
Gomes, Paulo	A Hierarchy of Sustainable Business Strategy: Unlocking the Tensions to Increase Environmentally and Socially Responsible Business Behavior
Goode, Miranda	How Political Ideology Shapes Prosocial Behavior Research
Gordon, Donovan	Breaking Linguistic Barriers: Dialect Diversity and Its Impact on Sales Dynamics
Gorton, Matthew	Consumers Insights on GIs And Sustainability: A Systematic Literature Review Systematic Literature Review on Behaviour Change Drivers, Barriers, and Interventions for Adopting Sustainable Horticultural Practices
Grabke, Jocelyn	The Image of Thrifting: Observer Reactions to Frugal Shopping Tactics
Gravois, Renee	Main Character Energy: Protagonists, Competence, and Brand Attachment
Greiner, Daphne	Smiling for Sales: How Humorous Virtual Agents Increase Pleasure and Drive Behavioural Intentions
Griffin, Jennifer	Exploration of Organizational Resilience in Taiwanese Hotels
Griffith, David	Unintended Environmental Impact of Digital Advertising- A Cross-National Analysis of Competitive Rationality and Institutional Influence
Griffiths, Merlyn	The Future of the Sharing Economy and Collaborative Consumption
Griset, Léna	Influential Opinion Leaders: Transforming Healthcare Brand Perceptions and Driving Medication Adherence on Social Media
Grobert, Julien	I Am Shocked If You Are : Awareness Provocative Advertising Effect on Digital Natives
Grohs, Reinhard	DESTINATION SAUDI: HOW TRANSFERS TO EMERGING LEAGUES IMPACT THE IMAGE OF FOOTBALL PLAYER BRANDS
Groza, Mark	Empowering Sales Success: The Role of Salesperson Entrepreneurial Orientation and Management Style
Groza, Mya	Empowering Sales Success: The Role of Salesperson Entrepreneurial Orientation and Management Style
Gruber, Verena	Educating Skeptics: The Challenge of Communicating Sustainability in Fashion
Grégoire, Yany	Crashing the Thread: An Investigation of Public Sentiment & Stock Response toward Corporate Apologies
Guenther, Miriam	The Marketing Effectiveness of Influencer Marketing Within Business-to-Business Market
Guenther, Peter	The Marketing Effectiveness of Influencer Marketing Within Business-to-Business Market
Guhl, Daniel	Which Anchored MaxDiff Technique to Use in Market Research Practice
Guillot, Romane	The Survival of Food Platforms: The Crucial Role of Alliance Strategies in Supply Control for French Platforms
Gumus, Mehmet	Investigating the Role of Different Types of Habits on Consumers' Response to Healthy Eating Nudges
Guo, Sheila	Value Propositions Emergence as Adjacent Possibles: A Process View
Gustafsson, Anders	Ethics of Avatar Marketing
Gökkut, Selin	From Exposure to Action: The Impact of Celebrity Credibility on Consumer Purchase Intentions
H
Haas, Alexander	Adverse Effects of Value-based Selling on Performance? A Contingency Perspective
Haenlein, Michael	The Marketing Effectiveness of Influencer Marketing Within Business-to-Business Market
Hake, Milena	Immersive Shopping Experiences in Virtual Stores: Engaging Gen Z and Shaping the Future of Retail
Halaszovich, Tilo	Detecting Cultural Bias in AI-Generated Advertising Content
Hamam, Mariam	Customer Value Extraction vs. Co-Creation at Self-Service Checkout Hatejacking of Brand by Alt-Right Groups Triggers Brand Hate Among Target Consumers via Moral Emotions
Hamelberg, Kedma	Emojis for Good: How Emoji Symbolism in Brand Communication Affects Consumer Active Engagement with Sustainable Development Goals
Hammad, Tayyabah	Green Training's Path to Eco-Excellence: Unravelling Environmental Performance in Hospitality Industry
Hamza, Kavita	From Complementor to an Orchestrator of a Nested Sustainable Ecosystem
Han, Ye	Understanding Parasocial Relationships in Human-AI Interaction: A Literature Review
Hao, Shuyi	Detecting Cultural Bias in AI-Generated Advertising Content
Harcourt-Wood, Cali	The Role that Personality Traits and Data Privacy Concerns Play in an Individual’s Willingness to Share (WTS) Their Personal Information with Online Platforms
Harnischmacher, Jannike	Positive Effects of Transparency on Persuasion Knowledge and Attitudes
Harris, Lloyd	Framing Matters: Firm Responses to Influencer Collaboration Requests
Harrison, Dana	Physicians’ Use of TikTok and its Impact on Gen Z Attitudes and Health Behaviors
Hashemi, Hossein	Understanding How Salesperson Performance Impact Their Turnover Decision: A Meta-Analytic Examination
Hassan, Louise	The Dissociative Group Effect As A Lens To Understand Why DEI Initiatives Fail
He, Sharlene	Methodology Affects Mindset: How the BDM and CMV Methods Impact WTP Judgments
Heckler, Patrick	A Preliminary Comparative Analysis of Sustainability Perceptions in the German Grocery Retail Industry
Hellal-Guendouzi, Raficka	« Don't Forget Us, Please! »: Cultural Diversity and Food Well-Being
Henkel, Sven	Pathways to Equity? Examining the societal impacts of AI-enabled mobility solutions using TCCM Analysis
Henriques, Carla	Evaluating Student Engagement Dimensions in Project-Based Learning: A Comparative Study of Marketing Degree Programs
Henseler, Jörg	What makes Management Research Valuable? A New Marketing Approach to Research as a Service
Hernandez, Monica	Exploring the Effects of Influencer Marketing Fatigue on Purchase Intentions
Herrando, Carolina	Brains, Bargains, and Being Nice: A Neuroscientific Dive into B2B Negotiations
Herrmann, Jean-Luc	New Pedagogical Approaches for Better Learning: a First Experiment on the Effects of Creating a Board Game on Students’ Learning Performances
Herytash, Stefan	Evaluating the Predictive Validity of Large Language Models in Consumer Behavior Research
Heuvinck, Nico	Strategic Indulgence: Preference of Shorter Decision Time to Ease Indulgent Choices
Hildebrand, Diogo	Powered by AI? The Role of AI-Driven Devices in Goal Pursuit
Hilletofth, Per	Could Supply Chains Be Designed to Be Efficients and Harmonize with the Environment?
Hiscox, Michael J.	Pro-Social vs. Pro-Self: Messaging Framings to Promote Green Retrofitting
Hoeffler, Steve	How to Enhance Trust in the Green Lantern’s Light: Consumer’s Resistance Toward Sustainability Measures in Marketing
Hogevold, Nils	Which Are the Predictors of Sales Performance in B2b Product Context?
Hosseini Saravani, Seyed Habib	How Emotions in B2B Social Media Posts Influence Engagement - An Artificial Intelligence Approach
Howard-Malek, Stacey	Measuring Nascent Market Orientation in the Metaverse
Hsiao, Cheng-Chieh	Understanding Achievement Goals and Consumer Loyalty in an Esports Context: The Influence of Need Satisfaction
Huaman Ramirez, Richard	Artistic Product Innovativeness in the Context of Movie Theaters
Huang, Jian	Unraveling the Time-Varying Impact of Advertising
Huang, Jiangang	A bibliometric Meta-Analysis of Mobile Apps Research in the Business Literature
Huang, Lei	Evolving Marketing Foundations: Strategies for Social Relevance ESG Media Buzz and Firm Value: The Moderating Effect of Firms’ Strategic Emphasis
Huang, Lu	Dynamic Relationship Management and Marketing Spillovers: Insights from Managing Independent Sales Representatives in the Financial Services Industry
Huang, Sandy	Am I in Your Squad? How Dominant and Affiliative Interactions Influence Customers’ Belongingness in Game Live-streaming Unethical Customer Behavior toward Robots
Huang, Ting-Yuan	How the Separating Equilibrium in Economics Informs the STP Framework in Marketing
Huang, Yu-Hsiang	Exploration of Organizational Resilience in Taiwanese Hotels
Hudders, Liselot	Wagers of Goodwill: The Impact of Cause Marketing on Consumer Legitimacy for Gambling Companies Influencer Children as Marketing Vehicles? Methodological Guide to Using Intervention Mapping for Developing an Influencer Sharenting Intervention. Inspiration or Pressure? The Effect of TikTok Videos of Fitfluencers Posing on Adolescents’ Body Satisfaction and Intention to Work Out
Hultman, Magnus	Resource Conservation Model of Innovation Search During Extreme Supply Chain Disruptions: Insights from University-Industry R&D Alliances
Hussain, Khalil	Influencer Attributes and Consumer Involvement in Brand Endorsement: Merging Persuasion Framework with Theory of Planned Behavior
Hwang, Heungsun	Regularized Structural Equation Modeling with Both Factors and Components
Højbjerg Clarke, Ann	Integrating DEI in B2B Sales: Insights from a Systematic Review
I
Iacobucci, Dawn	Detecting Cultural Bias in AI-Generated Advertising Content
Ieva, Marco	Channel Integration Perception: determining the role of touchpoints in Omnichannel supermarket retailing
Imschloß, Monika	The Taste of Love: Exploring the Bidirectional Association Between Concepts of Love and Taste Experiences
Inman, Jeffery	Keeping Options Open: How Decision Reversibility Dampens Evaluations of Choices Based on Quality
Ishida, Chiharu	AI as a Tutor to AI as Job Competitors: Perceptions Of AI and Job Readiness among Undergraduate Students
Islam, Tahir	4 Crisis Marketing and Ethical Consumer Choices: Analyzing Food Vicarious Brand 5 Animosity Responses to the Ukraine–Russia Conflict
Itani, Omar	A Hierarchy of Sustainable Business Strategy: Unlocking the Tensions to Increase Environmentally and Socially Responsible Business Behavior
Iyer, Pramod	The Role of Employee Relationship Orientation in the Value Co-Creation – Firm Performance Link
Iyer, Rajesh	Green Consumer Values Impact on Purchase Intent Towards Regional Agricultural Products
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Jaber, Kylie	Cause-Related Marketing and the Effect of Pennies-a-Day Frame Temporal Reframing and the Effect of Just Below Pricing
Jaber, Mazen	Cause-Related Marketing and the Effect of Pennies-a-Day Frame Temporal Reframing and the Effect of Just Below Pricing Is She Greener Than Him? How Gender and Review Valence Affect Green Consumers’ Purchase Behavior
Jae, Haeran	Healthcare Providers’ Service Recovery Journey with Negative Online Reviews
Jagani, Khyati	“I Both Envy You and Want to Be You” – a Mediated-Moderated Approach of Social Comparison and Envy of Virtual Social Media Influencers
Jain, Varsha	Effect of Negative Information Search Features of Generative Artificial Intelligence on Consumer Responses: An Integrated Framework Social Interactions and Effect of the Human AI Friendship on Hedonic and Eudaimonic Well-Being: A Multi-Level Longitudinal Study
Jain, Varsha	From Wow to Whatever: When Ads Go from Eye-Catching to Eye-Rolling
Jaufenthaler, Philipp	DESTINATION SAUDI: HOW TRANSFERS TO EMERGING LEAGUES IMPACT THE IMAGE OF FOOTBALL PLAYER BRANDS
Jean-Pierre, Leewis	B2B Brand Relationships and Professional Identity Construction
Jeon, Jaihyun	Stock Market Responses to Negative WoM: Moderating Roles of CSR Reputation
Jin, Lingyao	Comparison of Customer Experience in Traditional and Mixed Reality Fashion Shops
John-Mariadoss, Babu	When Do Metaverse Announcements Create Shareholder Value?: The Influence of Customer Immersion Experience and New Product Strategies
Johnson, Jeff	A Systematic Review of Grounded Theory Research in Sales
Juge, Elodie	What do Consumers Expect from Retailers Today? The Great Gap between Utopia and Reality. How are Retailers Trying to Become Legitimate in Second-Hand Markets?
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Kacha, Mathieu	When Colors Age: Effects of Logo Brightness and Saturation on Perceived Brand Longevity New Pedagogical Approaches for Better Learning: a First Experiment on the Effects of Creating a Board Game on Students’ Learning Performances To Create or not to Create? When AI takes over our Advertising Content
Kadile, Vita	Social and Psychological Facets of Brand Revitalization
Kaewdang, Pim-On	Is She Greener Than Him? How Gender and Review Valence Affect Green Consumers’ Purchase Behavior
Kakabadse, Nada	Integrating AI Digital Human Avatars in Global International Marketing Strategies
Kalogeraki, Angeliki	The Role of Rating Literacy in Sharing Economy Platforms
Kambagowni, Sushma	Two Essays on Driving User Engagement and Outcomes Through Immersive Technologies - Dissertation Proposal Award Submission
Kang, Esther	Cognitive Challenges in Double Discount Processing and Mitigation Strategies for Vulnerable Consumers
Kao, Weikang	Am I in Your Squad? How Dominant and Affiliative Interactions Influence Customers’ Belongingness in Game Live-streaming
Kapoor, Anuj Pal	From Wow to Whatever: When Ads Go from Eye-Catching to Eye-Rolling
Kapoor, Payal	Destination Sustainability Communication: Role of Shame and Hope in Traveler’s Social Media Engagement and Visit Intention
Kaur, Kulwinder	Unveiling Coping Mechanisms in Marketplace Discrimination: The Allure of AI Recommendations
Kaur, Preetinder	On the Effects of Changes in Spatial Competition on Incumbent Store Performance
Kaur, Rajinder	Crafting Influence: the Role of Message Design in Social Media Driven Green Cosmetics Choices
Kazandjian, Brett	The Concept and Measurement of Digital Brand Equity
Kemper, Jan	Influencer Marketing and Consumer Brand Choice: Enhancing Private Label Success for Online Retailers
Kermani, Saeid	Persuasive Effects of Emotional and Unemotional Social Media Complaints About Offensive Advertising
Keränen, Joona	A Hierarchy of Sustainable Business Strategy: Unlocking the Tensions to Increase Environmentally and Socially Responsible Business Behavior
Keshavarz, Ali Reza	Beyond Experience: The Impact of Recruitment Pathways on Sales Manager Performance
Kessous, Aurélie	Like Mother Like Daughter: Intergenerational Transmission of Luxury Brands
Ketron, Seth	A Review and Research Agenda for Real vs. Imagined Sensory Inputs in Virtual Reality
Khusainova, Rushana	Regenerative Marketing – Concept, Definition and Research Directions
Kies, Alexander	Decoding the Secrets of Customers' Minds: Leveraging Brain-Computer Interfaces for Hyper-Personalized Recommendations
Kieu, Tai Anh	The Role of TikTok Content and Social Factors in Fostering Consumer Behavioral Intentions Psychological Pathways to Mindful Consumption
Kim, Stephen	On the Effects of Changes in Spatial Competition on Incumbent Store Performance
King, Emilia	Informal Control Impacts on the Marketing Mix in Short-Form Series
Kitchen, Philip	Detecting Cultural Bias in AI-Generated Advertising Content
Klebeck, Eric	Political Ideology and Sustainable Consumption: A Social Identity Perspective on Divergent Preferences for Sustainable Products
Koles, Bernadett	Streamers as person brands: Leveraging asynchronous and synchronous activities to attract followers and brands
Koll, Oliver	DESTINATION SAUDI: HOW TRANSFERS TO EMERGING LEAGUES IMPACT THE IMAGE OF FOOTBALL PLAYER BRANDS
Kolli, Inès	The Role of Consumer Critical Thinking in Trust and Digital Media Consumption
Kong, Kaylee	The role of DEI manager in corporate branding: What are their challenges and what they need?
Kontoliou, Ioanna	Markers that Matter: Redefining Community Boundaries in Brand Management
Konus, Umut	Emojis for Good: How Emoji Symbolism in Brand Communication Affects Consumer Active Engagement with Sustainable Development Goals
Kordrostami, Elika	Modeling the Impact of Price on Consumer Perceptions and Quality Judgments Implicit Theories and AI Acceptance – A Study of Personalized Learning Preferences
Kordrostami, Melika	Implicit Theories and AI Acceptance – A Study of Personalized Learning Preferences
Kos Koklic, Mateja	Deownership Orientation and Unpaid Usage of Subscription Services: The Moderating Role of Susceptibility to Normative Influence and Collectivism
Koufodontis, Jason	Using Dark Triad Personality to Understand and Moderate Jay Customer Behavior in Hospitality
Krey, Nina	Uncovering Hidden Reactions in Public Service Announcements: A bibliometric Analysis Navigating the academic job market: Insights from search committees
Krishen, Anjala	Detecting Cultural Bias in AI-Generated Advertising Content
Kristofferson, Kirk	How Political Ideology Shapes Prosocial Behavior Research
Krotz, Riley	A Century of Green Horizons: Visualizing the Evolution and Future of Sustainability and Green Marketing Research
Krämer Née Schwabe, Maria	Measuring Managers’ Decisional Tensions Regarding Sustainability and Profitability Goals
Kuang, Yunmei	How Affective States Influence the Drive to Persuade Others to Go Green
Kuester, Sabine	Political Ideology and Sustainable Consumption: A Social Identity Perspective on Divergent Preferences for Sustainable Products The Role of Rating Literacy in Sharing Economy Platforms
Kuhn, Marc	Pathways to Equity? Examining the societal impacts of AI-enabled mobility solutions using TCCM Analysis Riding the Wave of Change: Drivers and Effects of Transformative Marketing Phenomena in B2B Mobility Ecosystems ‘Rethinking Mobility: AI-Based Pricing Systems To Promote Fair Mobility Participation In Cities’ Brains, Bargains, and Being Nice: A Neuroscientific Dive into B2B Negotiations Quo Vadis Smart Cities? Exploring Citizen Adoption of AI-Driven Smart Mobility and Smart Home Technologies – a review on existing research
Kukar-Kinney, Monika	Deownership Orientation and Unpaid Usage of Subscription Services: The Moderating Role of Susceptibility to Normative Influence and Collectivism
Kumar, Sanjeev	Influencer Attributes and Consumer Involvement in Brand Endorsement: Merging Persuasion Framework with Theory of Planned Behavior
Kumra, Prof. Rajeev	Resilience of Salespeople in Times of Crisis: Do Goals and a Competitive Climate Keep Them Strong? Love Denied: The Emotional Paradox of Romantic Jilting and the Power of Justice in Consumer Desire
Kurt, Aslı Gül	The Role of Human Involvement and Personalization in Building Consumer Trust in AI
Kuzmich, Daniel	When Do Metaverse Announcements Create Shareholder Value?: The Influence of Customer Immersion Experience and New Product Strategies
Kwarteng, Michael Adu	Employees' Green Creative Behaviour: Does it lie in job autonomy or employee resilience?
Kwofie, Ebenezer Miezah	Manager’s and Employee’s Perceptions of the Impact of ESG-Related Risks and Opportunities on their B2B Corporate Brand Image in Food Sector
Kwon, Theresa	Solo and Joint Aspects of Consumer Behavior
Köhler, Clemens	Communicating Digital Consent: The Role of Language on Call-to-Action Buttons
Köpsel, Anne	Brains, Bargains, and Being Nice: A Neuroscientific Dive into B2B Negotiations
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Labrecque, Lauren	Mitigating B2B Data Breaches Consequences – The Role of Brand Privacy Reputation
Ladhari, Riadh	Hatejacking of Brand by Alt-Right Groups Triggers Brand Hate Among Target Consumers via Moral Emotions
Lajante, Mathieu	Customer Value Extraction vs. Co-Creation at Self-Service Checkout Hatejacking of Brand by Alt-Right Groups Triggers Brand Hate Among Target Consumers via Moral Emotions
Lakshmanan, Arun	Cognitive Challenges in Double Discount Processing and Mitigation Strategies for Vulnerable Consumers
Lam, Joey	When Overwork Becomes Overkill: The Social Costs of Stress Bragging Through Long Work Hours
Lambey-Checchin, Christine	How do Consumers Deal with (or not) Economic and Ecological Constraints when it Comes to Renovating One’s Home?
Landers, V. Myles	A Hierarchy of Sustainable Business Strategy: Unlocking the Tensions to Increase Environmentally and Socially Responsible Business Behavior
Lang, Felix	Can’t Get You out of My Head: Question Order Effects within van Westendorp’s Price Sensitivity Meter
Langan, Ryan	The Evolution of Generative AI in Marketing Education: From Collaborative to Synergistic Learning
Lanz, Bruno	The Role of Self-Perceived Efforts in Sustaining Pro-Environmental Behaviors
Lavertu, Laura	Examining how the Presence of Others in the Metaverse Influences Online and Offline Consumer Responses
Lavorata, Laure	Consequences of CSR’s as perceived by French Consumers on Champagne Brand Image: Role of Consumers expertise and Product’s Representation
Lawson, Stephanie	The Future of the Sharing Economy and Collaborative Consumption
Lay, Maren	Brains, Bargains, and Being Nice: A Neuroscientific Dive into B2B Negotiations
Le, Angelina Nhat Hanh	Psychological Pathways to Mindful Consumption
Le Bon, Joel	Revenue Enablement: Concept, Framework, and Managerial Challenges for a Revenue Enablement Ecosystem and Readiness
LeBon, Joel	Representing the Digital Business Development Initiative
Lechartre, Sophie	Toward the End of Constant Consumerism? How can Retailers meet the Needs of Eco- conscious Young People?
Lee, Hannah	Unintended Environmental Impact of Digital Advertising- A Cross-National Analysis of Competitive Rationality and Institutional Influence
Lee, Kyungwon	When Do Business Buyers Offer Suppliers a “Second Chance” After Being Betrayed? The Moderating Role of Emotions of Business Buyers in Betrayal Incidents
Lee, Zoe	AI-Generated Disabled Fashion Models: An Opportunity for Inclusion or a Threat to Well-Being?
Lefebvre, Sarah	The Impact of Psychological Ownership on Intended Care in Peer-to-Peer Sharing
Legoux, Renaud	Crashing the Thread: An Investigation of Public Sentiment & Stock Response toward Corporate Apologies
Lehmann, René	Improving The Statistical Analysis Of Likert Scales By Using A Compositional Data Approach
Lemarié, Linda	How Not-for-Profit Organizations can Restore Reputation Damage following an Ethical Misconduct Crisis The Role of Self-Perceived Efforts in Sustaining Pro-Environmental Behaviors The Flip Side of Corporate Social Responsibility: Can CSR Improve Consumers' Perceptions of Harmful Products?
Lemoine, Jean-François	A Proposed Definition of Chatbot As An Intelligent Conversational Tool The People's Choice – From The Opinion Leader To The YouTube Influencer Exploring The Influence of Augmentation Type on User Reactions In Virtual Try-On Peer Influence of Consumer Experience on Instagram : The Case of Generation Z young girls.
Lemoine, Jean-François	The influence of website menu layout on user reactions
Lemoine, Jean-François	Smiling for Sales: How Humorous Virtual Agents Increase Pleasure and Drive Behavioural Intentions
Li, Guoxin	Fashion Overflow: Psychological Ownership and the Urge to Acquire More
Li, Yi	Strategic Indulgence: Preference of Shorter Decision Time to Ease Indulgent Choices
Li, Yingying	Am I in Your Squad? How Dominant and Affiliative Interactions Influence Customers’ Belongingness in Game Live-streaming
Li, Yuan	Unraveling the Influence of Political Identity on AI Expectation
Liadeli, Georgia	The Role of Owned Social Media in Brand Strategy
Lichters, Marcel	Examining Relationships between Context Effects Which Anchored MaxDiff Technique to Use in Market Research Practice Can’t Get You out of My Head: Question Order Effects within van Westendorp’s Price Sensitivity Meter
Lievens, Annouk	From Complementor to an Orchestrator of a Nested Sustainable Ecosystem
Lima, Marta	Evaluating Student Engagement Dimensions in Project-Based Learning: A Comparative Study of Marketing Degree Programs
Lin, Zi	Persuasive Storytelling Model: Proposal of an Integrative Model for Narrative Persuasion
Lipp, Mylène	Peer Influence of Consumer Experience on Instagram : The Case of Generation Z young girls.
Liu, Hongfei	The Marketing Effectiveness of Influencer Marketing Within Business-to-Business Market
Liu, Yeyi	Keeping Options Open: How Decision Reversibility Dampens Evaluations of Choices Based on Quality
Liu, Yuerong	Leveraging domestic B2B turbulence to increase radical product development and export intensity
Lo, Jade Yu-Chieh	Back on Track: Brand Collaborations and Category Viability
Loconsole, Vito	What’s in a Carton Pack? The Multisensory Experience of Packaging
Lombard, Gautier	When Colors Age: Effects of Logo Brightness and Saturation on Perceived Brand Longevity New Pedagogical Approaches for Better Learning: a First Experiment on the Effects of Creating a Board Game on Students’ Learning Performances
Lombardot, Eric	Making Short Films Series to Teach Marketing
Lombart, Cindy	The Virtual Store: A New Shopping Channel That Increases The Time and Money Spent By Gen Z Customers
Louis, Didier	The Virtual Store: A New Shopping Channel That Increases The Time and Money Spent By Gen Z Customers
Lowe, Ben	Self-Discrepancies and the Relationships between Disordered Eating and Gaming
Lubart, Allan	Examining how the Presence of Others in the Metaverse Influences Online and Offline Consumer Responses
Luca, Ruxandra M.	“What are you presenting in these movies to our girls?” Disney’s Failed Attempts towards Constructing Feminist Ideals Paperless Trails: Online Carbon Footprints Are Perceived as Less Harmful Than Offline Carbon Footprints
Luna-Nevarez, Cuauhtemoc	On the Sinergy of AI and Virtual Reality: Exploring Student Acceptance of AI-Enhanced VR (AI-VR) in Marketing Education
Luo, Eddie	Self-Discrepancies and the Relationships between Disordered Eating and Gaming
Lussier, Bruno	Centering on Sales: Lessons Learned, Best Practices, and the Future of Sales Centers Integrating DEI in B2B Sales: Insights from a Systematic Review Representing Institut de-Vente at HEC Montréal
Lv, Linxiang	What Influences The Effectiveness Of Using Lucky Draws In Livestream Commerce? Examining The Effect of Designated Comment Topics on Sales
Léger, Pierre Majorique	The Role of Human Involvement and Personalization in Building Consumer Trust in AI
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Ma, Minghui	Unraveling the Time-Varying Impact of Advertising
Ma, Yu	Navigating Price Sensitivity and Socioeconomic Inequities in Agri-food Markets: Implications for Managing Sustainability Transitions
Maaninou, Nada	Toward a Typology of Brand Anniversaries How Does Perceived Fairness Influence Group Tourism Experiences for Sensation Seekers?
Maesen, Stijn	Keeping Options Open: How Decision Reversibility Dampens Evaluations of Choices Based on Quality
Maggon, Mohita	Destination Sustainability Communication: Role of Shame and Hope in Traveler’s Social Media Engagement and Visit Intention
Magnier, Alexandre	Green Consumer Values Impact on Purchase Intent Towards Regional Agricultural Products
Mahr, Dominik	Communicating Digital Consent: The Role of Language on Call-to-Action Buttons
Maity, Moutusi	How and When Narcissism Impacts Green Luxury Consumption
Makarem, Suzanne	Healthcare Providers’ Service Recovery Journey with Negative Online Reviews Physicians’ Use of TikTok and its Impact on Gen Z Attitudes and Health Behaviors
Malshe, Avinash	A Systematic Review of Grounded Theory Research in Sales
Mangiò, Federico	The Role of Social Media Influencers in Driving Brand-Related Misinformation and Online Toxicity
Mankute, Adria	Responding to the Demand for Short Scales Via Adaptation: A Case Example in Consumer Experience
Marchenko, Daria	Paperless Trails: Online Carbon Footprints Are Perceived as Less Harmful Than Offline Carbon Footprints
Marchowska-Raza, Magda	Understanding Esports Consumption - A Netnographic Study of fan engagement (Esport World cup case study)
Marinoni, Veronica	Are Certain Types of Charitable Causes more Feared than Others?
Markos, Ereni	Mitigating B2B Data Breaches Consequences – The Role of Brand Privacy Reputation
Marquardt, Michael	Can’t Get You out of My Head: Question Order Effects within van Westendorp’s Price Sensitivity Meter
Marriott, Hannah	AI-Generated Disabled Fashion Models: An Opportunity for Inclusion or a Threat to Well-Being? Am I in Your Squad? How Dominant and Affiliative Interactions Influence Customers’ Belongingness in Game Live-streaming Harnessing Emerging Technology to Enhance the In-Store Service Experience: The Case of Augmented Reality Digital Assistants Feeling vulnerable with my AI friend. A study on vulnerability and well-being with AI companions
Marshall, Glen	Sustainable Marketing for Underserved Consumers: Insights into Consumer Attitudes and Opportunities in Remote, Resource-Limited Indigenous Communities
Marti, Candice	Headspace Divided: Understanding Cognitive Preoccupation at the Frontline
Martinez, Luis F.	Managing Online Grocery Shopping: A Conceptual Framework for Adapting to Environmental Circumstances and Navigating Internal Factors
Martins da Silva, Manuel	Background Visual Complexity of Company Website: Impact on Perceived Service Complexity, Perceived Reliability, and Intention to Use the Company’s Service
Mashnassery Augustine, Jose Manu	Reaching The Grassroots: Evidence On Effective Health Communication To Rural Women In India
Mathew Kunnumpuram, Alan	Testing Alternative Message Strategies for Communication of Sustainability Improvements in “Dirty” Industries
Mathur, Anil	Detecting Fake and Real Reviews on Yelp.Com Based on Linguistic Cues
Matsuda dos Santos, Monique	Explaining Citizens' Support for the Radical Innovation of Nuclear Microreactors
Maunoury, Leif	The Role of Language for Specific Purposes (LSP) in Consumer Experiences of Wine and Rugby: Early Thoughts on a Promising Marketing-Linguistics Cross-Fertilization
Maurer Herter, Márcia	Consumer Responses to Brand Activism: The Importance of Product Category Alignment Powered by AI? The Role of AI-Driven Devices in Goal Pursuit
McDougal, Elizabeth	Main Character Energy: Protagonists, Competence, and Brand Attachment Headspace Divided: Understanding Cognitive Preoccupation at the Frontline
McGowan, Miriam	The Dissociative Group Effect As A Lens To Understand Why DEI Initiatives Fail
McGuire, Kevin	Is it Love or Addiction that Leads to Deleterious Effects from Shopping?
McLean, Graeme	Experiencing the Unknown: The Role of Virtual Reality in Travel Decision-Making Harnessing Emerging Technology to Enhance the In-Store Service Experience: The Case of Augmented Reality Digital Assistants
McRae, Cameron	Determinants of Traditional Product Consumption in Modern Markets: Exploring the Intersections of Price and Natural Product Attributes as Demand Drivers among Indigenous Peoples Compared to the General Population Navigating Price Sensitivity and Socioeconomic Inequities in Agri-food Markets: Implications for Managing Sustainability Transitions
Medvedeva, Kristina	Prices, Promotions, Or People? An Investigation Into Online Shopping Festival Atmosphere As A Catalyst For Buying Impulsiveness
Mejía, Victor D.	Can it be Simple and Informative? The Impact of Symbolic Complexity in Advertising Thumbnails on Consumers Attitudes Does It Pay Off to Cite Upper-Ranked Journals? An Investigation in Marketing
Menicocci, Stefano	MetArt Museum: A Bridge Between the Past and the Future
Menvielle, Loick	Influential Opinion Leaders: Transforming Healthcare Brand Perceptions and Driving Medication Adherence on Social Media
Menvielle, William	How Does Perceived Hotel Corporate Philanthropy Influence The Stages Of The Customer Journey?
Merchant, Altaf	Social Interactions and Effect of the Human AI Friendship on Hedonic and Eudaimonic Well-Being: A Multi-Level Longitudinal Study
Merfeld, Katrin	Pathways to Equity? Examining the societal impacts of AI-enabled mobility solutions using TCCM Analysis
Mergner, Niklas	Orchestrating the Marketing Mix Mosaic: A Strategic Framework for Enhancing Competitive Positioning Across Customer Segments
Merriman, Kim	Investigating the Externalities Issues with Remote Work on Housing Affordability
Messie Pondie, Thierry	Digital Financial Inclusion and Algorithmic Advertising: Superficial Fix or Genuine Advancement? Toward an "Open Connect" System
Meyer-Waarden, Lars	Passenger’s Dilemma: Consumer Responsibilization in Fully Autonomous Vehicles Riding the Wave of Change: Drivers and Effects of Transformative Marketing Phenomena in B2B Mobility Ecosystems Quo Vadis Smart Cities? Exploring Citizen Adoption of AI-Driven Smart Mobility and Smart Home Technologies – a review on existing research
Meyer-Waarden, Lisa	Strategic Marketing Perspectives on the Acceptance of Self-Driving Cars - Expanding Technology Acceptance Models with Cognitive and Affective Factors
Miere, Théodora Milie	The impact of AI on manufacturers’ operational performance: the roles of AI Orientation, Climate and Resistance
Milewicz, Chad	Bridging the Gap: Biometric Technologies in Marketing Research
Milne, Ethan	How Political Ideology Shapes Prosocial Behavior Research
Milne, George	Bridging the Gap: Biometric Technologies in Marketing Research
Mimouni, Aïda	The Empathy Factor: Enhancing Transformative Learning for Sustainable Marketing Education
Miocevic, Dario	Gastronomic Journeys: Understanding Food Variety-Seeking Behavior in the Digital Nomad Lifestyle
Mione, Anne	The Survival of Food Platforms: The Crucial Role of Alliance Strategies in Supply Control for French Platforms
Miranda, Sandra	Consumer Responses to Brand Activism: The Importance of Product Category Alignment
Mirza, Farhan	The #BoycottMurree Movement in Pakistan: Examining the Antecedents and Consequences of Domestic Tourism Boycotts Engagement as the Missing Link: How Player Satisfaction Leads to Player Loyalty in Esports
Mohan, Mayoor	Healthcare Providers’ Service Recovery Journey with Negative Online Reviews
Montecchi, Matteo	Generative AI risks in producing visual silicon samples of consumers’ emotions in retail settings Intrinsically Motivating Participation in Immersive Branded Environments
Moons, Ingrid	From Complementor to an Orchestrator of a Nested Sustainable Ecosystem
Mora Cortez, Roberto	Integrating DEI in B2B Sales: Insights from a Systematic Review
Morgan, Jeremy	Maximizing Success: Understanding Decision-Making Biases in Entrepreneurial Marketing Strategies
Morgan-Thomas, Anna	Markers that Matter: Redefining Community Boundaries in Brand Management
Msakni, Sarra	Exploring The Influence of Augmentation Type on User Reactions In Virtual Try-On
Muhammad, Lakhi	Influencer Attributes and Consumer Involvement in Brand Endorsement: Merging Persuasion Framework with Theory of Planned Behavior
Mukherjee, Pubali	Effect of Negative Information Search Features of Generative Artificial Intelligence on Consumer Responses: An Integrated Framework
Mukherjee, Sourjo	Unveiling Coping Mechanisms in Marketplace Discrimination: The Allure of AI Recommendations
Mukherji, Prokriti	Not All Peers are the Same: A Mixed Methods Segmentation for the Peer-to-Peer Accommodation Market
Munaro, Ana Cristina	Sponsorship Dynamics in Influencer Videos: The Impact of Brand-Video Fit and Linguistic Style on Digital Engagement
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Nadeem, Waqar	Understanding Consumer (non)Connectedness to the Metaverse Retail
Nafees, Lubna	The Effects of Mindsets on Matching Donation Request
Nagy, Peter	Streamers as person brands: Leveraging asynchronous and synchronous activities to attract followers and brands
Nanni, Anastasia	Consumer Responses to Brand Transgressions in Influencer-Company Collaborations: Examining Amplified Moral Outrage Toward Influencers vs. Companies and its Implications for Crisis Management
Neilson, Leighann C.	Holding On or Letting Go: The Transitional Phases for Immigrants’ Cherished Possessions
Neumann, Madeleine	Pathways to Equity? Examining the societal impacts of AI-enabled mobility solutions using TCCM Analysis ‘Rethinking Mobility: AI-Based Pricing Systems To Promote Fair Mobility Participation In Cities’
Nevalainen, Jaakko	Navigating Price Sensitivity and Socioeconomic Inequities in Agri-food Markets: Implications for Managing Sustainability Transitions
Nevskaya, Yulia	Consumer Interactions and Peer Effects in Socially-Connected Digital Products
Nguyen, Carlin	The Evolution of Generative AI in Marketing Education: From Collaborative to Synergistic Learning
Nguyen, Huu	Why Do People Dehumanize a Chatbot?
Nicoara, Cezara	Consumers Insights on GIs And Sustainability: A Systematic Literature Review Systematic Literature Review on Behaviour Change Drivers, Barriers, and Interventions for Adopting Sustainable Horticultural Practices
Nicolleau, Pénélope	A Netnographic Exploration of Anger and Hope about Climate Change on Reddit
Nie, Jian-Yun	Empowering Vulnerable Consumers: BANBR, A Personalized, Budget-Aware Recommender System for Grocery Shopping
Nie, Xiaodong	Local-global Identity and Susceptibility to Consumer Reviews
Nobel, Nurit	Pro-Social vs. Pro-Self: Messaging Framings to Promote Green Retrofitting
Noirot, Morgane	Like Mother Like Daughter: Intergenerational Transmission of Luxury Brands
Norman, James	Regenerative Marketing – Concept, Definition and Research Directions
Nowlin, Edward	Are Sales Teams Built for the Task? Does it Matter?
Ntriwaa, Grace	Employees' Green Creative Behaviour: Does it lie in job autonomy or employee resilience?
O
Obal, Michael	Investigating the Externalities Issues with Remote Work on Housing Affordability Leveraging domestic B2B turbulence to increase radical product development and export intensity
Odou, Philippe	Is This Really an Ad? The Impact of Native Ads on Consumer Response
Ojha, Abhishek	The silent observer – How social learning shapes consumer behaviour in gig platform relationships
Okazaki, Shintaro	Not All Peers are the Same: A Mixed Methods Segmentation for the Peer-to-Peer Accommodation Market
Olabode, Oluwaseun E	Resource Conservation Model of Innovation Search During Extreme Supply Chain Disruptions: Insights from University-Industry R&D Alliances
Olbrich, Rainer	Orchestrating the Marketing Mix Mosaic: A Strategic Framework for Enhancing Competitive Positioning Across Customer Segments
Oliveira, Fabio	Integrating AI Digital Human Avatars in Global International Marketing Strategies
Onculer, Ayse	A Stitch in Time: Unraveling Temporal Discrepancy in Multi-Stage Waiting
Orquin, Jacob L.	Re-Biasing Risk Perceptions of Sustainability
Ortiz, Lorelei	Exploring the Effects of Influencer Marketing Fatigue on Purchase Intentions
Orzan, Mihai	Detecting Cultural Bias in AI-Generated Advertising Content
Ostinelli, Massimilaino	Experts’ Ability to Predict The Future Leads To Unfounded Positive Expectations
Ouerghi, Meriem	A Proposed Definition of Chatbot As An Intelligent Conversational Tool
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Padin, Carmen	Which Are the Predictors of Sales Performance in B2b Product Context?
Pal, Soumya	Reaching The Grassroots: Evidence On Effective Health Communication To Rural Women In India
Palmie, Maximilian	Measuring Nascent Market Orientation in the Metaverse
Palo, Teea	Applications of Metaverse in Tourism Marketing: A Systematic Literature Review
Pandelaere, Mario	Strategic Indulgence: Preference of Shorter Decision Time to Ease Indulgent Choices
Panos, Georgios	Markers that Matter: Redefining Community Boundaries in Brand Management
Pantano, Eleonora	Factors Affecting Interactions between Customers and Humanlike Robots in Services: A Literature Review Generative AI risks in producing visual silicon samples of consumers’ emotions in retail settings
Pantoja, Felipe	Is This Really an Ad? The Impact of Native Ads on Consumer Response Arousal and Pleasure on Shopping Experience: Do All Customers React the Same?
Papadopoulou, Christina	Social and Psychological Facets of Brand Revitalization
Paparoidamis, Nicholas	The impact of AI on manufacturers’ operational performance: the roles of AI Orientation, Climate and Resistance
Papp-Váry, Árpád Ferenc	Integrating Sustainability into Destinations Branding: A Literature Based-Review
Pappu, Ravi	Responding to the Demand for Short Scales Via Adaptation: A Case Example in Consumer Experience
Parajuli, Jasmine	Uncovering Hidden Reactions in Public Service Announcements: A bibliometric Analysis
Parajuli, Jasmine	Navigating the academic job market: Insights from search committees
Park, Jimi	Social Network Analysis in Social Media Marketing: Identifying Influencers, Understanding Sentiment, and Recognizing Differences in Driving Content Consumption and Co-Creation
Parke, Perry	The Role of Employee Relationship Orientation in the Value Co-Creation – Firm Performance Link
Patil, Ripinka	Headspace Divided: Understanding Cognitive Preoccupation at the Frontline
Paton, Robert	Brand Experience Relational Outcomes
Pauwels, Koen	Managing Online Grocery Shopping: A Conceptual Framework for Adapting to Environmental Circumstances and Navigating Internal Factors
Pecot, Fabien	When Colors Age: Effects of Logo Brightness and Saturation on Perceived Brand Longevity Toward a Typology of Brand Anniversaries
Pedersen, Susanne	Swipe Left on the Hype: Exploring the Impacts of #Deinfluencing
Pehlivan, Ekin	An Efficacy Account On Cause-Related Marketing Campaigns with Choice For Implementing Brands and Supported Charities
Penttinen, Valeria	Swipe Left on the Hype: Exploring the Impacts of #Deinfluencing
Perera, B. Yasanthi	The Future of the Sharing Economy and Collaborative Consumption
Perkovic, Sonja	Re-Biasing Risk Perceptions of Sustainability
Perron-Brault, Alexis	“I Know That Song, It’S from Grand Theft Auto V!”: the Impact of Song Placements in Video Games on Song Popularity and Game Reviews
Petersen, Ken	Is it Love or Addiction that Leads to Deleterious Effects from Shopping?
Peterson, Mark	Explaining Citizens' Support for the Radical Innovation of Nuclear Microreactors The Future of the Sharing Economy and Collaborative Consumption
Petit, Olivia	Ethics of Avatar Marketing
Petrescu, Maria	Detecting Cultural Bias in AI-Generated Advertising Content
Petruzzellis, Luca	What’s in a Carton Pack? The Multisensory Experience of Packaging Arousal and Pleasure on Shopping Experience: Do All Customers React the Same?
Pezzi, Alberto	Understanding Food Well-Being in Sustainable Healthy Diets - A Systematic Literature Review on Behavioral Drivers and Barriers
Pfeiffer, Chiara	Can’t Get You out of My Head: Question Order Effects within van Westendorp’s Price Sensitivity Meter
Pice, Gaetano	Understanding Food Well-Being in Sustainable Healthy Diets - A Systematic Literature Review on Behavioral Drivers and Barriers
Picot-Coupey, Karine	What do Consumers Expect from Retailers Today? The Great Gap between Utopia and Reality. Is Shopping Value also a Question of Ethics? A Qualitative and Quantitative Exploration among French Consumers
Piehler, Rico	Employee-based brand competitiveness (EBBC): An internal perspective of outperformance evaluations
Piris, Yolande	A Local Brand's Perceived Societal Role and Consumer Attachment
Pitardi, Valentina	Feeling vulnerable with my AI friend. A study on vulnerability and well-being with AI companions
Piven, Inna	Back to the Future: Navigating the AI Landscape with Individual Oral Assessments
Pleyers, Gordy	Background Visual Complexity of Company Website: Impact on Perceived Service Complexity, Perceived Reliability, and Intention to Use the Company’s Service
Poincin, Ingrid	Smart retail technologies: their impact on social presence, customer experience, and engagement. Application to a smart fitting room Sensory Richness as a Pillar of Online Sensory Experience
Pongpatipat, Chatdanai	Temporal Reframing and the Effect of Just Below Pricing Is She Greener Than Him? How Gender and Review Valence Affect Green Consumers’ Purchase Behavior
Portillo, Carol	Exploring the Effects of Influencer Marketing Fatigue on Purchase Intentions
Principato, Ludovica	Understanding Food Well-Being in Sustainable Healthy Diets - A Systematic Literature Review on Behavioral Drivers and Barriers
Provost, Celine	The Empathy Factor: Enhancing Transformative Learning for Sustainable Marketing Education
Pujari, Devashish	ESG Media Buzz and Firm Value: The Moderating Effect of Firms’ Strategic Emphasis
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Qian, Ling	Consumer Attitudes to AI-Generated Marketing: The Moderating Role of Organization Type
Qin, Kexin	Applications of Metaverse in Tourism Marketing: A Systematic Literature Review
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Raghupatruni, Revanth	Financial Consequences of DEI - An Event Study Approach
Rahmani, Vahid	Modeling the Impact of Price on Consumer Perceptions and Quality Judgments Implicit Theories and AI Acceptance – A Study of Personalized Learning Preferences
Rajabi, Reza	Understanding How Salesperson Performance Impact Their Turnover Decision: A Meta-Analytic Examination
Raki, Amir	Unmasking Brand Activism: The Thin Line Between Activism, (Mis)Activism, Boycotts, and Polarization
Ramankutty, Pooja	Prices, Promotions, Or People? An Investigation Into Online Shopping Festival Atmosphere As A Catalyst For Buying Impulsiveness “Saving our Relationship, One Shopping Trip at a Time”: The Effect of Anti-Consumption Behaviors on Retail Therapy Likelihood Amongst Romantic Partners through APIMoM
Rancati, Gaia	Exploring Generation Z's Interaction with Voice Assistants in Online Shopping: A Multi-Method Approach Bridging the Gap: Biometric Technologies in Marketing Research MetArt Museum: A Bridge Between the Past and the Future
Rancati, Gaia	Uncovering Hidden Reactions in Public Service Announcements: A bibliometric Analysis To Create or not to Create? When AI takes over our Advertising Content
Rangarajan, Deva	A Hierarchy of Sustainable Business Strategy: Unlocking the Tensions to Increase Environmentally and Socially Responsible Business Behavior Integrating DEI in B2B Sales: Insights from a Systematic Review
Rather, Raouf	Green Training's Path to Eco-Excellence: Unravelling Environmental Performance in Hospitality Industry Engagement as the Missing Link: How Player Satisfaction Leads to Player Loyalty in Esports
Rau, Lea	Leveraging Silicon Samples in Niche Markets
Raval, Megh	Detecting Fake and Real Reviews on Yelp.Com Based on Linguistic Cues
Raza, Ali	Masstige Brands and Consumer Behavior: Investigating the Underlying Mechanism
Raza Ullah, Tatbeeq	Harnessing emotion-driven recommendation intentions in utilitarian services: The impact of CSR image and corporate ability
Reardon, James	The Effects of Ad-Website Congruence on Digital Marketing Metrics
Reardon, Joseph	Geopolitical Uncertainty and Consumer Behavior: How Risk Perception and Coping Mechanisms Shape Spending Patterns
Regensburger, Tobias	The Taste of Love: Exploring the Bidirectional Association Between Concepts of Love and Taste Experiences
Reinhardt, Ronny	Measuring Managers’ Decisional Tensions Regarding Sustainability and Profitability Goals
Reinoso-Carvalho, Felipe	Crossmodal Correspondences in Marketing: State-of-the-Art and Research Agenda The Future of Sensory Marketing: Expanding Costumer Experiences Through Advanced Technologies
Reis, Manuel	Impact of Social Networks on the Self-Esteem of Young Portuguese Students
Reit, Vanessa	‘Rethinking Mobility: AI-Based Pricing Systems To Promote Fair Mobility Participation In Cities’ Brains, Bargains, and Being Nice: A Neuroscientific Dive into B2B Negotiations
Rethore, Christophe	Detecting Cultural Bias in AI-Generated Advertising Content
Riahi Pour, Parichehr	My experience volunteering for your cause enhances my brand knowledge and inspires my respect and willingness to further support you
Rialti, Riccardo	Intrinsically Motivating Participation in Immersive Branded Environments
Richards, Melanie	Purpose in Appalachia: A Study on Purpose-Driven Branding and How it Affects Brand Perception and Customer Attitudes in the Appalachian Highlands Immersive Influence: Virtual Reality’s Impact on Brand Perception Among 18-27 Year Olds
Richter, Shahper	Back to the Future: Navigating the AI Landscape with Individual Oral Assessments
Righetti, Tara	Explaining Citizens' Support for the Radical Innovation of Nuclear Microreactors
Ringle, Christian M.	Dealing with Endogeneity in Regression Models Using Latest Advances in the Gaussian Copula Approach
Rita, Paulo	Examining the Contradictions Between Centrality Measures and Self-Identified Influencers in Online Social Networks
Robertson, Jeandri	Crafted by Humans or Calculated by AI? A Study on Advertising Efficacy
Robinot, Élisabeth	Toward a Deeper Understanding of the Food Well-Being Concept: Framework and Measurement Approaches
Robinson, Kate	The impact of AI on manufacturers’ operational performance: the roles of AI Orientation, Climate and Resistance
Rocha Trindade, Jaiany	Understanding Uncertainty in Market Entry: A Theoretical Integration
Rochette, Corinne	Individuals’ Perceptions Of Long Covid: A Phenomenological Approach To An Online Health Community Narratives
Rodier, Francine	Manager’s and Employee’s Perceptions of the Impact of ESG-Related Risks and Opportunities on their B2B Corporate Brand Image in Food Sector
Rodrigues, João Pedro Santos	Sponsorship Dynamics in Influencer Videos: The Impact of Brand-Video Fit and Linguistic Style on Digital Engagement
Rodriguez, Ivon	Privacy Apathy is a Privilege in an AI-enabled World
Rodriguez, Michael	The Evolution of Generative AI in Marketing Education: From Collaborative to Synergistic Learning
Rodriguez, Rocio	Which Are the Predictors of Sales Performance in B2b Product Context? The Use of CRM and Social Media to Regain Customer Confidence Could Supply Chains Be Designed to Be Efficients and Harmonize with the Environment?
Roese, Neal	The Image of Thrifting: Observer Reactions to Frugal Shopping Tactics
Roggeveen, Anne	Intrinsically Motivating Participation in Immersive Branded Environments How Background and Product Type Affect Willingness to Buy in Livestream Selling
Roka, Fritz	Green Consumer Values Impact on Purchase Intent Towards Regional Agricultural Products
Roll, Oliver	Can’t Get You out of My Head: Question Order Effects within van Westendorp’s Price Sensitivity Meter
Ross, Lisa Michelle	Personally, I’d Love to Interact – Understanding the Role of Personality Traits in the Impact of Interaction Levels on Social Presence and Loneliness in Virtual Reality
Rossi, Dario	MetArt Museum: A Bridge Between the Past and the Future
Rossi, Patricia	Is This Really an Ad? The Impact of Native Ads on Consumer Response
Roux, Caroline	Are Certain Types of Charitable Causes more Feared than Others?
Rouzies, Dominique	Beyond Experience: The Impact of Recruitment Pathways on Sales Manager Performance
Roy, Abhijit	Ai’S Influence on Business-to-Business Vs. Business-to-Business Sales Management
Roy, Subhadip	Artificial Intelligence in E-commerce: Exploring Effect on Consumer Engagement and Brand Attitudes
Rubio, Natalia	Who You Are and What You Say
Rucker, Derek D.	Methodology Affects Mindset: How the BDM and CMV Methods Impact WTP Judgments
Ruiz, Carla	Who You Are and What You Say
Rupertus, Alexander	The Role of Rating Literacy in Sharing Economy Platforms
Russell, Cristel	Toward a Typology of Brand Anniversaries The Flip Side of Corporate Social Responsibility: Can CSR Improve Consumers' Perceptions of Harmful Products?
Régnier, Simon	The People's Choice – From The Opinion Leader To The YouTube Influencer
Rüschen, Stephan	A Preliminary Comparative Analysis of Sustainability Perceptions in the German Grocery Retail Industry
S
S, Dr. Sreejesh	Love Denied: The Emotional Paradox of Romantic Jilting and the Power of Justice in Consumer Desire
Saarijärvi, Hannu	Navigating Price Sensitivity and Socioeconomic Inequities in Agri-food Markets: Implications for Managing Sustainability Transitions
Sabri, Ouidade	An Efficacy Account On Cause-Related Marketing Campaigns with Choice For Implementing Brands and Supported Charities
Saeed, Umair	Masstige Brands and Consumer Behavior: Investigating the Underlying Mechanism
Safari, Aswo	Consumer Purchasing in Cross-Border E-commerce Artificial Intelligence and Marketing Theories
Sahadev, Prof. Sunil	Resilience of Salespeople in Times of Crisis: Do Goals and a Competitive Climate Keep Them Strong?
Salvietti, Giada	Channel Integration Perception: determining the role of touchpoints in Omnichannel supermarket retailing
Sarin, Shikhar	Measuring and Adjusting Positional Risk Vulnerability in Markets Where Competitive Advantages Can Quickly Diminish
Sarstedt, Marko	Regularized Structural Equation Modeling with Both Factors and Components The Taste of Love: Exploring the Bidirectional Association Between Concepts of Love and Taste Experiences
Sassi-Chamsi, Houda	Beyond Spectating : How Engagement in the Paris24 Olympics Influences Physical Activity Intentions
Satornino, Cinthia	Privacy Apathy is a Privilege in an AI-enabled World
Sattar, Dr Muhammad Muzamil	Examining the role of Travel Vloggers in creating destination image---An analysis through Netnographic Approach Role of Government and Travel Agencies in Creating Destination Image of Tourist Places in Pakistan
Scaramozzino, Valentina	MetArt Museum: A Bridge Between the Past and the Future
Scarano, Monica	An Exploratory Study of Bi-residential and Delegated Consumption
Schmidt, Alexander	Is it Love or Addiction that Leads to Deleterious Effects from Shopping?
Schmidt, Jeffrey	Is it Love or Addiction that Leads to Deleterious Effects from Shopping?
Schneider, Gustavo	Does the Donation Amount Matter in Cause-Related Marketing Campaigns? The Moderating Role of Campaign Duration
Schoemann, Martin	Re-Biasing Risk Perceptions of Sustainability
Schorro, Olivier	Human Touch in AI - How Human Fallback Options in Service Chats Drive Empathy and Recovery Outcomes
Schramm, Joshua	Which Anchored MaxDiff Technique to Use in Market Research Practice
Schultz, Carsten	Exploring Generation Z's Interaction with Voice Assistants in Online Shopping: A Multi-Method Approach
Schweitzer, Fiona	Measuring Nascent Market Orientation in the Metaverse
Scott, Kix	Purpose in Appalachia: A Study on Purpose-Driven Branding and How it Affects Brand Perception and Customer Attitudes in the Appalachian Highlands
Selinka, Sarah	‘Rethinking Mobility: AI-Based Pricing Systems To Promote Fair Mobility Participation In Cities’
Sender, Thomas	The influence of website menu layout on user reactions
Seyrat, Thibault	Can it be Simple and Informative? The Impact of Symbolic Complexity in Advertising Thumbnails on Consumers Attitudes
Shaikh, Shayan	How and When Narcissism Impacts Green Luxury Consumption
Shaker, Hamid	Harnessing emotion-driven recommendation intentions in utilitarian services: The impact of CSR image and corporate ability
Shamim, Irfan	Love Denied: The Emotional Paradox of Romantic Jilting and the Power of Justice in Consumer Desire
Shaner, Matt	Representing the Ole Miss Business BASE
Shang, Kaiti	A Typology of Live Streamers in Tourism
Sharma, Isha	Destination Sustainability Communication: Role of Shame and Hope in Traveler’s Social Media Engagement and Visit Intention
Sharma, Kirti	Artificial Intelligence in E-commerce: Exploring Effect on Consumer Engagement and Brand Attitudes
Sharma, Tia	Behavioral Determinants of Sustainable Investing: Exploring the Role of the Theory of Planned Behavior, Financial Literacy, and Behavioral Biases among Gen Z and Millennials
Sheikh, Zaryab	4 Crisis Marketing and Ethical Consumer Choices: Analyzing Food Vicarious Brand 5 Animosity Responses to the Ukraine–Russia Conflict
Shin, Hyunju	The Social Costs of Luxury Consumptions by Sustainable Influencers
Shiu, Edward	The Dissociative Group Effect As A Lens To Understand Why DEI Initiatives Fail
Shum, Vanessa	When Overwork Becomes Overkill: The Social Costs of Stress Bragging Through Long Work Hours
Simonsen, Nick	Re-Biasing Risk Perceptions of Sustainability
Singh, Jaywant	How Not-for-Profit Organizations can Restore Reputation Damage following an Ethical Misconduct Crisis
Singh, Priyanka	Evolving Marketing Foundations: Strategies for Social Relevance
Singh, Prof. Ramendra	Resilience of Salespeople in Times of Crisis: Do Goals and a Competitive Climate Keep Them Strong?
Singh, Sunil K.	Financial Consequences of DEI - An Event Study Approach
Sinha, Mona	The Role of Employee Relationship Orientation in the Value Co-Creation – Firm Performance Link How Loneliness Spurs Materialism: Roles of Emotion Regulation, Self-enhancement, and Escapism
Slade, Emma	Factors Affecting Interactions between Customers and Humanlike Robots in Services: A Literature Review
Sleep, Stefan	The Role of Employee Relationship Orientation in the Value Co-Creation – Firm Performance Link
Snell, Robin	The role of DEI manager in corporate branding: What are their challenges and what they need?
Sobol, Kamila	Are Certain Types of Charitable Causes more Feared than Others?
Soni, Pavleen	Crafting Influence: the Role of Message Design in Social Media Driven Green Cosmetics Choices
Sonnenburg, Stephan	Detecting Cultural Bias in AI-Generated Advertising Content
Souchon, Anne	Boosting Marketinig Performance through Rigorous Net Promoter Score (NPS) Practice: The Role of Practitioners' Shifts toward Academically-Informed Zones of Conformity
Spence, Charles	Ethics of Avatar Marketing
St-James, Yannik	Heritage Assimilation and Luxury Fashion Brand Development B2B Brand Relationships and Professional Identity Construction Brand Inclusivity and Consumer-Brand Relationships
Stafford, Marla	Wagers of Goodwill: The Impact of Cause Marketing on Consumer Legitimacy for Gambling Companies
Steyn, Derik	The Impact of Different Narrative Audio-Visual Media on Emotional, Cognitive and Sympathetic Empathy Toward a Social Justice Issue
Stichnoth, Kaj-Johanna	Conceptualizing Negative Attitude toward Online Shopping
Stuhldreier, Sanja	Fast Track to Satisfaction? The Role of Response Type and Speed in Online Customer Service on Social Networks
Su, Grace C.	How the Separating Equilibrium in Economics Informs the STP Framework in Marketing
Sumlin, Cameron	Breaking Linguistic Barriers: Dialect Diversity and Its Impact on Sales Dynamics
Sun, Sijie	Local-global Identity and Susceptibility to Consumer Reviews
Supphellen, Magne	Testing Alternative Message Strategies for Communication of Sustainability Improvements in “Dirty” Industries
Surface, Debra Lee	Diversity in Action: How Board Composition Affects Green Innovation Success
Suri, Rajneesh	Can Functional Near Infrared Spectroscopy (fNIRS) Help Understand Ad Effectiveness?
Survilaite, Eimante	Geopolitical Uncertainty and Consumer Behavior: How Risk Perception and Coping Mechanisms Shape Spending Patterns
Svensson, Göran	Which Are the Predictors of Sales Performance in B2b Product Context? The Use of CRM and Social Media to Regain Customer Confidence Could Supply Chains Be Designed to Be Efficients and Harmonize with the Environment?
Swani, Kunal	Mitigating B2B Data Breaches Consequences – The Role of Brand Privacy Reputation
Syrdal, Holly	Main Character Energy: Protagonists, Competence, and Brand Attachment
Szocs, Courtney	Communicating Digital Consent: The Role of Language on Call-to-Action Buttons
Sénécal, Sylvain	Paperless Trails: Online Carbon Footprints Are Perceived as Less Harmful Than Offline Carbon Footprints The Role of Human Involvement and Personalization in Building Consumer Trust in AI
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Taheri, Babak	Harnessing emotion-driven recommendation intentions in utilitarian services: The impact of CSR image and corporate ability
Talay, Berk	Diversity in Action: How Board Composition Affects Green Innovation Success
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Österle, Benjamin	Brains, Bargains, and Being Nice: A Neuroscientific Dive into B2B Negotiations A Preliminary Comparative Analysis of Sustainability Perceptions in the German Grocery Retail Industry