Program for Friday, May 23rd: Talk View

PROGRAM FOR FRIDAY, MAY 23RD: TALK VIEW

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View: with abstracts session overview

7:30

8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

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13:30

14:00

14:30

15:00

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21:00

07:30-08:30 Doctoral Consortium Breakfast

08:00-17:00 Registration

08:30-08:45

The Role of TikTok Content and Social Factors in Fostering Consumer Behavioral Intentions

Tai Anh Kieu

08:45-09:00

Crashing the Thread: An Investigation of Public Sentiment & Stock Response toward Corporate

Chloé Vanasse, Yany Grégoire, Renaud Legoux, François Carrillat

09:00-09:15

Human-to-Human (H2H) approach in AI-Driven Marketing

Natasha Patricia Bojorges Moctezuma

08:30-08:45

Strategic Marketing Perspectives on the Acceptance of Self-Driving Cars - Expanding Technology Acceptance Models with Cognitive and Affective

Lisa Meyer-Waarden

08:45-09:00

Passenger’s Dilemma: Consumer Responsibilization in Fully Autonomous Vehicles

Thomas Teychenié, Julien Cloarec, Lars Meyer-Waarden

09:00-09:15

Riding the Wave of Change: Drivers and Effects of Transformative Marketing Phenomena in B2B Mobility

Selina L. Berger, Marc Kuhn, Lars Meyer-Waarden

09:15-09:30

‘Rethinking Mobility: AI-Based Pricing Systems To Promote Fair Mobility Participation In Cities’

M. Neumann, V. Reit, S. Selinka, S. Thirukketheeswaran, M. Kuhn

08:30-08:45

Uncharted Territory: Motivations and Challenges of the Gen-Z Male Solo Traveler

Ana Brochado, Dorottya Banfi

08:45-09:00

Not All Peers are the Same: A Mixed Methods Segmentation for the Peer-to-Peer Accommodation Market

Prokriti Mukherji, Shintaro Okazaki, Rayan S. Fawaz, Kai-Yi Young

09:00-09:15

Using Dark Triad Personality to Understand and Moderate Jay Customer Behavior in Hospitality

Scott Widmier, Prachi Gala, Jason Koufodontis

09:15-09:30

How Does Perceived Hotel Corporate Philanthropy Influence The Stages Of The Customer Journey?

William Menvielle, Léo Trespeuch, Saïd Zouiten

08:30-08:45

Consumer responses to opt-in/opt-out policies: Insights from difference-in-differences method on Electronic Health Record

Emna Cherif, Nora Bezaz

08:45-09:00

Co-creating Value through Persuasive Communication: Exploring E-Health Technology Adoption in

Nora Bezaz, Ben Jebril Ameni

09:00-09:15

Customer Value Extraction vs. Co-Creation at Self-Service Checkout

Mathieu Lajante, Mariam Hamam, Dewi Tojib

09:15-09:30

Healthcare Providers’ Service Recovery Journey with Negative Online Reviews

Suzanne Makarem, Mayoor Mohan, Todd Arnold, Haeran Jae

08:30-08:45

On the Sinergy of AI and Virtual Reality: Exploring Student Acceptance of AI-Enhanced VR (AI-VR) in Marketing

Cuauhtemoc Luna-Nevarez

08:45-09:00

Making Short Films Series to Teach Marketing

Eric Lombardot

09:00-09:15

New Pedagogical Approaches for Better Learning: a First Experiment on the Effects of Creating a Board Game on Students’ Learning

Gautier Lombard, Madiha Bendjaballah, Jean-Luc Herrmann, Mathieu Kacha

09:15-09:30

Evaluating Student Engagement Dimensions in Project-Based Learning: A Comparative Study of Marketing Degree

Marta Lima, Suzanne Amaro, Carla Henriques

08:30-08:45

Consumer Responses to Brand Transgressions in Influencer-Company Collaborations: Examining Amplified Moral Outrage Toward Influencers vs. Companies and its Implications for Crisis

Aulona Ulqinaku, Anastasia Nanni, Verdiana Giannetti

08:45-09:00

Thermometers and Tolerance: Unraveling the Heat Behind Customer Incivility

Elena Fumagalli, Giovanni Visentin

09:00-09:15

Product Abuse Via Self-Destruction

Heshan Dong, Charles Blankson

09:15-09:30

The Impact of Uncertainty on Consumer Preferences for Repair Services

Paul Bengart, Bodo Vogt

08:30-08:45

Maximizing Success: Understanding Decision-Making Biases in Entrepreneurial Marketing Strategies

Jeremy Morgan

08:45-09:00

Investigating the Externalities Issues with Remote Work on Housing Affordability

Michael Obal, Kim Merriman

09:00-09:15

Purpose in Appalachia: A Study on Purpose-Driven Branding and How it Affects Brand Perception and Customer Attitudes in the Appalachian

Kix Scott, Melanie Richards

08:30-08:45

Towards A Better Understanding Of The Relationship Between E-WOM And Repurchase Intention: The Mediating Role Of Online Advertising

Mia Bothma

08:45-09:00

Unraveling the Time-Varying Impact of Advertising

Minghui Ma, Jian Huang, Kyung-Ah Byun

09:00-09:15

Beyond Spectating : How Engagement in the Paris24 Olympics Influences Physical Activity Intentions

Houda Sassi-Chamsi, Romain Debru

08:30-08:45 Doctoral Consortium 1

08:30-08:45

Pro-Social vs. Pro-Self: Messaging Framings to Promote Green Retrofitting

Nurit Nobel, Michael J. Hiscox

08:45-09:00

The Role of Self-Perceived Efforts in Sustaining Pro-Environmental Behaviors

Linda Lemarié, Valery Bezençon, Bruno Lanz

09:00-09:15

Re-Biasing Risk Perceptions of Sustainability

Nick Simonsen, Sonja Perkovic, Jacob L. Orquin, Martin Schoemann

09:15-09:30

Testing Alternative Message Strategies for Communication of Sustainability Improvements in “Dirty”

Alan Mathew Kunnumpuram, Magne Supphellen

08:30-10:00 Special Session: Naresh Malhotra Tribute Session

09:00-09:50 Doctoral Consortium 2

10:00-10:30 Refreshment Break

10:00-11:20 Doctoral Consortium 3

10:30-10:45

Diversity in Action: How Board Composition Affects Green Innovation Success

Debra Lee Surface, Billur Akdeniz, Berk Talay

10:45-11:00

Frontline Employee Responses to Edi Policy Announcements

Achilleas Boukis, Qionglei Yu

11:00-11:15

The role of DEI manager in corporate branding: What are their challenges and what they need?

Roy Ying, Kaylee Kong, Robin Snell

11:15-11:30

The Dissociative Group Effect As A Lens To Understand Why DEI Initiatives Fail

Louise Hassan, Miriam McGowan, Edward Shiu

10:30-10:45

Chord Reviews: A Python Package for Analyzing Online Reviews

Felix Funes, Nuno Antonio

10:45-11:00

Evaluating Consumer's Ability to Detect Biased Recommendation Agents

Camille Charles, Caroline Ducarroz, Corentin Vande Kerckhove

11:00-11:15

The Role of Rating Literacy in Sharing Economy Platforms

Alexander Rupertus, Sabine Kuester, Arnd Vomberg, Angeliki Kalogeraki

10:30-10:45

Communicating Digital Consent: The Role of Language on Call-to-Action Buttons

Dipayan Biswas, Courtney Szocs, Janina Garbas, Clemens Köhler, Dominik Mahr

10:45-11:00

Background Visual Complexity of Company Website: Impact on Perceived Service Complexity, Perceived Reliability, and Intention to Use the Company’s

Gordy Pleyers, Manuel Martins da Silva

11:00-11:15

Smiling for Sales: How Humorous Virtual Agents Increase Pleasure and Drive Behavioural Intentions

Daphne Greiner, Jean-François Lemoine

10:30-10:45

A Study of Past and Potential Visitors to an Adventure Tourism Destination: Application of the Brand Resonance

Oliver Cruz-Milan

10:45-11:00

Integrating Sustainability into Destinations Branding: A Literature Based-Review

Eliyas Ebrahim Aman, Árpád Ferenc Papp-Váry

11:00-11:15

Exploration of Organizational Resilience in Taiwanese Hotels

Yu-Hsiang Huang, Andrew Bryant, Jennifer Griffin

11:15-11:30

Harnessing emotion-driven recommendation intentions in utilitarian services: The impact of CSR image and corporate

Babak Taheri, Hamid Shaker, Tatbeeq Raza Ullah

10:30-10:45

Beyond Experience: The Impact of Recruitment Pathways on Sales Manager Performance

Ali Reza Keshavarz, Dominique Rouzies

10:45-11:00

Breaking Linguistic Barriers: Dialect Diversity and Its Impact on Sales Dynamics

Cameron Sumlin, Donovan Gordon

11:00-11:15

Dynamic Relationship Management and Marketing Spillovers: Insights from Managing Independent Sales Representatives in the Financial Services

Lu Huang, Hualu Zheng

10:30-10:45

Unmasking Brand Activism: The Thin Line Between Activism, (Mis)Activism, Boycotts, and Polarization

Ahmed Al-Abdin, Amir Raki

10:45-11:00

Framing Matters: Firm Responses to Influencer Collaboration Requests

Achilleas Boukis, Delphine Caruelle, Lloyd Harris

11:00-11:15

Privacy Apathy is a Privilege in an AI-enabled World

Cinthia Satornino, Ivon Rodriguez, Alexis Allen

10:30-10:45

Consumer Responses to Brand Activism: The Importance of Product Category Alignment

Sandra Miranda, Márcia Maurer Herter

10:45-11:00

Pioneering Activism: The Impact of Timing in LGBT+ Brand Support

M. Gerrath, K. Bhoumik, A. Biraglia, A. Ulqinaku, G. Viglia

11:00-11:15

A Local Brand's Perceived Societal Role and Consumer Attachment

Olivier Ardouin, Yolande Piris

10:30-10:45

Strategic Indulgence: Preference of Shorter Decision Time to Ease Indulgent Choices

Nico Heuvinck, Yi Li, Mario Pandelaere

10:45-11:00

A Stitch in Time: Unraveling Temporal Discrepancy in Multi-Stage Waiting

Yingting Wen, Ayse Onculer

11:00-11:15

Temporal Reframing and the Effect of Just Below Pricing

Mazen Jaber, Kylie Jaber, Chatdanai Pongpatipat

11:15-11:30

Experts’ Ability to Predict The Future Leads To Unfounded Positive Expectations

Massimilaino Ostinelli, Andrea Bonezzi

10:30-10:45

A Hierarchy of Sustainable Business Strategy: Unlocking the Tensions to Increase Environmentally and Socially Responsible Business

Gabler, Landers, Itani, Rangarajan, Keränen, Gomes, Fischer

10:45-11:00

From Complementor to an Orchestrator of a Nested Sustainable Ecosystem

Kavita Hamza, Leonardo Gomes, Annouk Lievens, Ingrid Moons, Gabriela Dias

11:00-11:15

Explaining Citizens' Support for the Radical Innovation of Nuclear Microreactors

Mark Peterson, Monique Matsuda dos Santos, Tara Righetti

11:15-11:30

Regenerative Marketing – Concept, Definition and Research Directions

Rushana Khusainova, James Norman

10:30-10:45

Bridging the Gap: Biometric Technologies in Marketing Research

G. Rancati, M. Yuksel, G. Milne, G.D. Deitz, C. Milewicz, K. Wong, J. Wilson

12:00-13:30 Lunch

12:00-13:30 AMS Board of Governors Meeting

13:30-13:45

How the Separating Equilibrium in Economics Informs the STP Framework in Marketing

Chih-Ning Chu, Ting-Yuan Huang, Grace C. Su

13:45-14:00

Measuring and Adjusting Positional Risk Vulnerability in Markets Where Competitive Advantages Can Quickly

Patrick Brockett, Linda Golden, Shikhar Sarin, James Gerberman

14:00-14:15

Measuring Managers’ Decisional Tensions Regarding Sustainability and Profitability Goals

David B. Dose, Ronny Reinhardt, Maria Krämer Née Schwabe, Gianfranco Walsh

14:15-14:30

Informal Control Impacts on the Marketing Mix in Short-Form Series

Yanina Chevtchouk, Emilia King

13:30-13:45

Paperless Trails: Online Carbon Footprints Are Perceived as Less Harmful Than Offline Carbon

Z.-H. Wang, R.M. Luca, D. Marchenko, S. Sénécal, S. Amoros

13:45-14:00

Is She Greener Than Him? How Gender and Review Valence Affect Green Consumers’ Purchase Behavior

Chatdanai Pongpatipat, Mazen Jaber, Pim-On Kaewdang

14:00-14:15

The resale-repurchase cycle: how consumer perceptions of gain and loss shape sustainable consumption

Hsunchi Chu

14:15-14:30

Green Consumer Values Impact on Purchase Intent Towards Regional Agricultural Products

Jacqueline Eastman, Rajesh Iyer, Alexandre Magnier, Fritz Roka

13:30-13:45

What Influences The Effectiveness Of Using Lucky Draws In Livestream Commerce? Examining The Effect of Designated Comment Topics on

Jiao Zhang, Xingyu Wang, Linxiang Lv

13:45-14:00

Am I in Your Squad? How Dominant and Affiliative Interactions Influence Customers’ Belongingness in Game

Weikang Kao, Sandy Huang, Hannah Marriott, Yingying Li

14:00-14:15

Intrinsically Motivating Participation in Immersive Branded Environments

V. Vannucci, F. Bonetti, M. Montecchi, A. Roggeveen, R. Rialti

14:15-14:30

Investigating the Role of Different Types of Habits on Consumers' Response to Healthy Eating Nudges

Fares Belkhiria, Necati Ertekin, Mehmet Gumus

13:30-13:45

Paradoxical effects of consumer minimalism

Gunwoo Yoon, Wei-Fen Chen

13:45-14:00

Psychological Pathways to Mindful Consumption

Tai Anh Kieu, Angelina Nhat Hanh Le

14:00-14:15

Local-global Identity and Susceptibility to Consumer Reviews

Xiaodong Nie, Sijie Sun, Zhiyong Yang

14:15-14:30

The “Lazarus Effect”: Creative Symbolic Immortality and Consumer Preferences for Posthumous

Alessandro Biraglia, Aulona Ulqinaku, Verdiana Giannetti, Josko Brakus

13:30-13:45

Back on Track: Brand Collaborations and Category Viability

Lok-Ting Chan, Jade Yu-Chieh Lo, Hsueh-Liang Wu

13:45-14:00

Heritage Assimilation and Luxury Fashion Brand Development

Raphaëlle Brousseau-Letellier, Yannik St-James

14:00-14:15

Consequences of CSR’s as perceived by French Consumers on Champagne Brand Image: Role of Consumers expertise and Product’s

Laure Lavorata, Yohan Gicquel

13:30-13:45

Healthcare Narratives and Adherence within Patient-Provider Encounters and the Healthcare System

David Gilliam

13:45-14:00

Individuals’ Perceptions Of Long Covid: A Phenomenological Approach To An Online Health Community

Corinne Rochette, Anne Françoise Audrain-Pontevia, Julien François

14:00-14:15

Reaching The Grassroots: Evidence On Effective Health Communication To Rural Women In India

Sandhya Banda, Jose Manu Mashnassery Augustine, Soumya Pal

13:30-13:45

Examining Relationships between Context Effects

Susanne Adler, Marcel Lichters

13:45-14:00

Keeping Options Open: How Decision Reversibility Dampens Evaluations of Choices Based on Quality

Dionysius Ang, Stijn Maesen, Yeyi Liu, Vasileios Davvetas, Jeffery Inman

14:00-14:15

Ripples in Still Waters: Desirability vs. Feasibility: Which framing resonates better with non-green consumers in risky and riskless

Ghina El Haffar, Laurette Dubé

14:15-14:30

Toward a Deeper Understanding of the Food Well-Being Concept: Framework and Measurement Approaches

Tian Zeng, Élisabeth Robinot, Léo Trespeuch

13:30-13:45

The Empathy Factor: Enhancing Transformative Learning for Sustainable Marketing Education

Celine Provost, Salim Azar, Aïda Mimouni

13:45-14:00

Preparing Gen Z, Post-Covid College Students for Today’S Workforce: an Evolution of Higher Ed

Kimberly Bynum, Wendy Gillis

14:00-14:15

Does It Pay Off to Cite Upper-Ranked Journals? An Investigation in Marketing

Victor Mejia

13:30-13:45

A Century of Green Horizons: Visualizing the Evolution and Future of Sustainability and Green Marketing

Riley Krotz, Jonathan Beck, Francisco Cosme, Terry Tian

13:45-14:00

Stock Market Responses to Negative WoM: Moderating Roles of CSR Reputation

Jaihyun Jeon, Guiyang Xiong

14:00-14:15

Unintended Environmental Impact of Digital Advertising- A Cross-National Analysis of Competitive Rationality and Institutional

Hannah Lee, Goksel Yalcinkaya, Robert Dahlstrom, David Griffith

14:15-14:30

How to Enhance Trust in the Green Lantern’s Light: Consumer’s Resistance Toward Sustainability Measures in

Nadine Benninger, Steve Hoeffler

13:30-13:45

The Future of the Sharing Economy and Collaborative Consumption

Lawson, Albinsson, Perera, Gleim, Davidson, Griffiths, Peterson

14:00-14:50 Doctoral Consortium 4

15:00-15:30 Refreshment Break

15:30-15:45

I Am Shocked If You Are : Awareness Provocative Advertising Effect on Digital Natives

Ludivine Destoumieux, Julien Grobert, Eric Vernette, Vincent Favarin

15:45-16:00

Persuasive Effects of Emotional and Unemotional Social Media Complaints About Offensive Advertising

Saeid Kermani, Peter Darke

16:00-16:15

Why Some Anthropomorphic Stimuli Work Better Than Others in Driving Prosocial Behaviors: The Role of Kindchenschema

Arash Talebi

15:30-15:45

Managing Online Grocery Shopping: A Conceptual Framework for Adapting to Environmental Circumstances and Navigating Internal

Philipp Brüggemann, Luis F. Martinez, Koen Pauwels

15:45-16:00

Immersive Shopping Experiences in Virtual Stores: Engaging Gen Z and Shaping the Future of Retail

Milena Hake, Silvia Zaharia

16:00-16:15

Empowering Vulnerable Consumers: BANBR, A Personalized, Budget-Aware Recommender System for Grocery

Fares Belkhiria, Tianyu Zhy, Jian-Yun Nie

15:30-15:45

Feeling vulnerable with my AI friend. A study on vulnerability and well-being with AI companions

Liliane Abboud, Valentina Pitardi, Hannah Marriott

15:45-16:00

How Loneliness Spurs Materialism: Roles of Emotion Regulation, Self-enhancement, and Escapism

Mona Sinha, Christine Billen, Prachi Gala

16:00-16:15

The Impact of Psychological Ownership on Intended Care in Peer-to-Peer Sharing

Diego Alvarado-Karste, Laura Boman, Sarah Lefebvre

16:15-16:30

How Affective States Influence the Drive to Persuade Others to Go Green

Bin Chang, Mark Arnold, Yunmei Kuang

15:30-15:45

How Emotions in B2B Social Media Posts Influence Engagement - An Artificial Intelligence Approach

Maryam Bahra, Seyed Habib Hosseini Saravani, Benoit Bourguignon, Harold Boeck

15:45-16:00

Social Network Analysis in Social Media Marketing: Identifying Influencers, Understanding Sentiment, and Recognizing Differences in Driving Content Consumption and

Jimi Park

16:00-16:15

Examining the Contradictions Between Centrality Measures and Self-Identified Influencers in Online Social

Ângela Garcia, Nuno Antonio, Paulo Rita

15:30-15:45

Which Anchored MaxDiff Technique to Use in Market Research Practice

Joshua Schramm, Daniel Guhl, Marcel Lichters

15:45-16:00

Bayesian Nonparametric Estimators of WTP using Contingent Valuation Data

Lendie Follett, Brian Vandernaald

16:00-16:15

Methodology Affects Mindset: How the BDM and CMV Methods Impact WTP Judgments

Sharlene He, Eric T. Anderson, Derek D. Rucker

16:15-16:30

Can’t Get You out of My Head: Question Order Effects within van Westendorp’s Price Sensitivity

Chiara Pfeiffer, Felix Lang, Michael Marquardt, Oliver Roll, Marcel Lichters

15:30-15:45

“I Know That Song, It’S from Grand Theft Auto V!”: the Impact of Song Placements in Video Games on Song Popularity and Game

Alexis Perron-Brault, Danilo C. Dantas

15:45-16:00

Understanding Achievement Goals and Consumer Loyalty in an Esports Context: The Influence of Need

Cheng-Chieh Hsiao, Zi-Qi Wang

16:00-16:15

Understanding Esports Consumption - A Netnographic Study of fan engagement (Esport World cup case

Joseph Asamoah, Magda Marchowska-Raza

16:15-16:30

Engagement as the Missing Link: How Player Satisfaction Leads to Player Loyalty in Esports

Amir Zaib Abbasi, Farhan Mirza, Laiba Ali, Rather Raouf, Ding Hooi Ting

15:30-15:45

Employee-based brand competitiveness (EBBC): An internal perspective of outperformance evaluations

Gaki Wangmo, Rico Piehler, Chris Baumann

15:45-16:00

My experience volunteering for your cause enhances my brand knowledge and inspires my respect and willingness to further support

Parichehr Riahi Pour, Cleopatra Veloutsou

16:00-16:15

DESTINATION SAUDI: HOW TRANSFERS TO EMERGING LEAGUES IMPACT THE IMAGE OF FOOTBALL PLAYER BRANDS

Philipp Jaufenthaler, Reinhard Grohs, Oliver Koll

15:30-15:45

The Evolution of Generative AI in Marketing Education: From Collaborative to Synergistic Learning

Ryan Langan, Michael Rodriguez, Kevin Trainor, Carlin Nguyen

15:45-16:00

Artificial Intelligence and Marketing Theories

Aswo Safari

16:00-16:15

Implicit Theories and AI Acceptance – A Study of Personalized Learning Preferences

Elika Kordrostami, Melika Kordrostami, Vahid Rahmani

16:15-16:30

Consumer Interactions and Peer Effects in Socially-Connected Digital Products

Yijun Chen, Yulia Nevskaya

15:30-16:10 Doctoral Consortium 5

15:30-15:45

Emojis for Good: How Emoji Symbolism in Brand Communication Affects Consumer Active Engagement with Sustainable Development

Kedma Hamelberg, Umut Konus

15:45-16:00

Navigating Price Sensitivity and Socioeconomic Inequities in Agri-food Markets: Implications for Managing Sustainability

C. McRae, H. Saarijärvi, J. Nevalainen, M. Fogelholm, Y. Ma, L. Dubé

16:00-16:15

An Efficacy Account On Cause-Related Marketing Campaigns with Choice For Implementing Brands and Supported

Hajer Bachouche, Ouidade Sabri, Emna Cherif, Ekin Pehlivan

15:30-17:00 Special Session: The New Era of Self-Regulation: How Marketers can Navigate and Benefit from these Changes

16:20-17:00 Doctoral Consortium 6

18:00-19:00 President's Reception

19:00-21:00 President's Banquet