Doctoral Consortium Breakfast

Registration

Visuals, Content, and Public Sentiment in Social Media

Strategic Marketing Innovations in Autonomous Mobility and B2B Ecosystems

Consumer Behavior in Hospitality and Travel

Service/Healthcare Technology Adoption and Assessment

Pedagogical Innovations for Active and Engaged Learning

Navigating Negative Consumer Reactions

Entrepreneurial Marketing and Social Impact

Advertising, e-WOM, and Engagement

Doctoral Consortium 1

JAMS SI: Sustainable Marketing and Innovation I

Special Session: Naresh Malhotra Tribute Session

Doctoral Consortium 2

Refreshment Break

Doctoral Consortium 3

DEI Challenges, Policies, and Initiatives

User-Generated Content and Sharing Economy Platforms

Digital Communication, Website Design, and Consumer Behavior

Branding and Resilience in Tourism and Hospitality

Breaking Barriers: Diversity and Inclusion in Modern Sales

Consumers or Crusaders? Online Social Movements and Brands

Brand Activism and Brands' Societal Role

The Psychology of Time in Consumer Decisions

JAMS SI: Sustainable Marketing and Innovation II

Special Session: Bridging the Gap: Biometric Technologies in Marketing Research

Lunch

AMS Board of Governors Meeting

From Economic Theories to Data Resilience: Enhancing Strategic Marketing Frameworks

The Sustainability Illusion? Ethical Consumerism in an Era of Digital Convenience

Engagement in Livestream and Immersive Environments

Consumer Identities and Paradoxes

Innovation and Brand Development in the Fashion Industry

Healthcare Narratives and Journeys

Context, Choice & Decision-Making

Teaching for Today: Pedagogical Approaches to Modern Challenges

JAMS SI: Sustainable Marketing and Innovation III

Special Session: The Future of the Sharing Economy and Collaborative Consumption

Doctoral Consortium 4

Refreshment Break

Provocative and Anthropomorphic Advertising

Shaping the Future of Retail

Emotions and Ownership in Consumer Behavior

Algorithmic Approaches in Social Media

Preferences, Price, and Willingness to Pay

Engagement and Loyalty in Gaming and eSports

Brands and Internal Stakeholders

AI and Creativity in Marketing and Marketing Education

Doctoral Consortium 5

JAMS SI: Sustainable Marketing and Innovation IV

Special Session: The New Era of Self-Regulation: How Marketers can Navigate and Benefit from these Changes

Doctoral Consortium 6

President's Reception

President's Banquet