LeMoyne
Sessions
- Session 1.8 (May 21 08:30-10:00) Artificial Intelligence and Machine Learning
- Session 3.8 (May 21 13:45-15:00) Special Session: AMS Building the Bridge 2024 Grant Recipient Presentations
- Session 4.8 (May 21 15:30-17:00) Enhancing Customer Experience Through Augmented and Virtual Realities
- Session 5.8 (May 22 08:30-10:00) Metaverse: Value, Markets & Consumer Connections
- Session 6.8 (May 22 10:30-12:00) Special Session: AI in Marketing Education: Reclaiming the Human Element in a Technology-Driven World
- Session 8.8 (May 22 15:30-17:00) AMS DC
- Session 9.8 (May 23 08:30-10:00) Advertising, e-WOM, and Engagement
- Session 10.8 (May 23 10:30-12:00) The Psychology of Time in Consumer Decisions
- Session 11.8 (May 23 13:30-15:00) Teaching for Today: Pedagogical Approaches to Modern Challenges
- Session 12.8 (May 23 15:30-17:00) AI and Creativity in Marketing and Marketing Education