St. Paul
Sessions
- Session 1.7 (May 21 08:30-10:00) Empowering Sustainable Consumption
- Session 2.7 (May 21 10:30-12:00) Consumer Behavior in the Digital Marketplace
- Session 3.7 (May 21 13:30-15:00) Exploring the Dynamics of Tourism
- Session 4.7 (May 21 15:30-17:00) Innovating Consumer Interactions with Emerging Technologies
- Session 5.7 (May 22 08:30-10:00) Navigating Crisis and Marketing Ethics
- Session 6.7 (May 22 10:30-12:00) Virtual Reality: Immersion, Ethics and Influence
- Session 7.7 (May 22 13:30-15:00) AI-Engaged Consumer Behavior
- Session 8.7 (May 22 15:30-17:00) Posts, Podcasts, YouTube, and Purchase Paths in Advertising
- Session 9.7 (May 23 08:30-10:00) Entrepreneurial Marketing and Social Impact
- Session 10.7 (May 23 10:30-12:00) Brand Activism and Brands' Societal Role
- Session 11.7 (May 23 13:30-15:00) Context, Choice & Decision-Making
- Session 12.7 (May 23 15:30-17:00) Brands and Internal Stakeholders