Viger

Session 1.2 (May 21 08:30-10:00) Multi-Media and Sensory Marketing Communications
Session 2.2 (May 21 10:30-12:00) Challenges in Influencer Marketing
Session 3.2 (May 21 13:30-15:00) Relationship Orientations in B2B Marketing
Session 4.2 (May 21 15:30-17:00) Consumer Behavior and Engagement in Modern Retail
Session 5.2 (May 22 08:30-10:00) Exploring Digital Impact in the Online Era
Session 6.2 (May 22 10:30-12:00) The Intersection of Political Ideology, Consumer Behavior, and Sustainability
Session 7.2 (May 22 13:30-15:00) DEI Around the World
Session 8.2 (May 22 15:30-17:00) Consumer Psychology and Behavior in Fashion
Session 9.2 (May 23 08:30-10:00) Strategic Marketing Innovations in Autonomous Mobility and B2B Ecosystems
Session 10.2 (May 23 10:30-12:00) User-Generated Content and Sharing Economy Platforms
Session 11.2 (May 23 13:30-15:00) The Sustainability Illusion? Ethical Consumerism in an Era of Digital Convenience
Session 12.2 (May 23 15:30-17:00) Shaping the Future of Retail