McGill

Session 1.6 (May 21 08:30-10:00) Narratives, Emotions, and Engagement in Advertising
Session 2.6 (May 21 10:30-12:00) Marketing Magic or Marketing Mischief? The Controversial Side of Consumer Choices
Session 3.6 (May 21 13:30-15:00) Shaping Sustainable Food Choices
Session 4.6 (May 21 15:30-17:00) Exploring the Well-Being of DEI
Session 5.6 (May 22 08:30-10:00) Psychological and Perceptual Influences in Advertising
Session 6.6 (May 22 10:30-12:00) Measurement and Modeling
Session 7.6 (May 22 13:30-15:00) Social Media Influence: Engagement, Self-Esteem, and Customer Interaction
Session 8.6 (May 22 15:30-17:00) Consumer-Brand Relationships
Session S6 (May 22 17:00-18:00) Sales Circle
Session 9.6 (May 23 08:30-10:00) Navigating Negative Consumer Reactions
Session 10.6 (May 23 10:30-12:00) Consumers or Crusaders? Online Social Movements and Brands
Session 11.6 (May 23 13:30-15:00) Healthcare Narratives and Journeys
Session 12.6 (May 23 15:30-17:00) Engagement and Loyalty in Gaming and eSports